Sam Pierce

Author

Founder & CEO, OnlyGuider

Built OnlyGuider from a spreadsheet to the leading search in the category — 1M+ monthly active users on a 24-hour-fresh index that's become the default way people find OnlyFans creators. Quoted by NY Post, Vice, Yahoo News, FOX 4, CBS, Boston 25, and the Toronto Sun on how the creator economy actually works.

Why he built it

Sam was hunting for the right business to build. One chart kept climbing faster than anything else online — OnlyFans. He signed up as a user to understand the demand.

He hit a wall in the first hour. The biggest creator economy on the internet had no real search, no activity filters, no way to tell who was still posting. Curated lists went stale in a week. The platform had no front door.

He started building one. Not a directory — a crawler that checked real activity 24/7 and scored every profile automatically. Three pillars: last seen, user behavior, profile freshness. Re-scored every 24 hours. No manual lists, no bought rankings, no opinions.

That became AlgoRank. That became OnlyGuider. Now it's the way people search the platform.

"The platform had millions of creators and basically no way to find the good ones. That was the whole product thesis."

— Sam Pierce, Founder & CEO, OnlyGuider

What he's published

OnlyFans Statistics — The Definitive Reference

The reference dataset on OnlyFans. Index size, activity rates, creator demographics, spending patterns, growth curves — every number anyone needs to talk about the platform, kept current and continuously updated.

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OnlyFans Wrapped 2025 — Global Spending Analysis

$7.2B in global creator-economy revenue. Per-capita spend across 100+ markets, emerging geographies, year-over-year trends. The most-cited creator-economy report of 2025 — picked up by NY Post, Yahoo, FOX 4, CBS, Boston 25, and the Toronto Sun.

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The 2026 U.S. OnlyFans Creator Census

$1.68 billion in income generated by American creators on the platform. Demographics, geography, earnings distribution — the most complete public profile of the U.S. creator base ever published.

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U.S. OnlyFans Spending by State & City — 2025

All 50 states. 167 American cities. Per-capita spend, year-over-year growth, market-by-market breakdowns. The dataset behind the NY Post, FOX 4, CBS, and Boston 25 stories.

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The World's Most Searched OnlyFans Categories

What people actually search for on OnlyFans, ranked. The largest behavioral dataset on platform demand published — niches, body types, demographics, regions — drawn from the millions of monthly searches running through OnlyGuider.

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In the news

Outlet	Quote
AOL	"History shows that moments of political change are often accompanied by bursts of online expression, escapism, and digital spending."
The Independent	"What older generations might sneer at as scandal, students are increasingly viewing as strategy."
Yahoo Lifestyle	"We expected the usual urban hotspots — Dallas, Austin, Houston — to lead this year's spending charts."
Evening Standard	"What older generations might sneer at as scandal, students are increasingly viewing as strategy."
WDBO	"Orlando has always been a cultural trendsetter — from theme parks to entertainment to lifestyle."
Boston 25 News	"Across Massachusetts, residents spent $56.6 million on OnlyFans in 2025 — about $155,068 per day statewide."
Toronto Sun	"Let's be honest — Canadians are horny and they're not shy about it."
FOX 4 News	"The Fort Worth and Dallas split is the single most striking data point in the Texas numbers."