U.S. OnlyFans Spending by State, City & County

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OnlyGuider forecasts the U.S. will spend $5.256 billion on OnlyFans in 2026 — an 8.9% growth vs 2025, and 61% of the worldwide platform.

OnlyGuider also reveals U.S. fans have spent $13.848 billion on OnlyFans in the last 3 years (2023, 2024 & 2025).

This report, updated for 2026, ranks all 50 U.S. states, 167 top U.S. cities and all 3,091 U.S. counties.

U.S. Headline Spend Stats

$5.256 billion2026 U.S. spend

+8.9%2026 growth vs 2025

$13.848 billion2023–2025 U.S. spend

61%2026 share of worldwide spend

U.S. Headline Fan Account Stats

81.0 million2026 estimated U.S. fan accounts

68.9 million2026 male fan accounts (85%)

8.10 million2026 female fan accounts (10%)

4.05 million2026 other fan accounts (5%)

$3.68 billion2026 spend on PPV, tips & messages

$1.58 billion2026 spend on subscriptions

Those account and mix figures use OnlyFans’ 132 million active fan accounts, allocated with the same FY2026 spend map as the rest of this report. Men account for an estimated $4.47 billion of U.S. spend, women $526 million, other $263 million. The 85/10/5 and 70/30 splits are the worldwide mix. Every state dropdown carries that cut locally.

Last updated: September 14, 2026 · Financial year: December 2025 – November 2026
Source: OnlyGuider analysis of Fenix International accounts and Google Ads API search data. FY2026 forecast produced by OnlyGuider using Google TimesFM 3.0.
Companion report: OnlyFans Wrapped 2026 (global).

The new, improved and original OnlyFans Wrapped data analysis by the world’s leading OnlyFans search engine, OnlyGuider, is now officially updated for 2026.

Brand new methodology, brand new data — an even bigger OnlyFans spend analysis for the U.S. than last year’s.

The United States is Fenix International’s own reported geography. OnlyFans spend is the total amount fans spend, before the platform takes its cut.

Year by year: $3.731 billion in FY2022, $4.380 billion in FY2023 (+17.4%), $4.642 billion in FY2024 (+6.0%) and $4.825 billion in FY2025 (+3.9%). Those last three years add up to $13.848 billion. FY2026 is the forecast on top: $5.256 billion.

Big states still write the biggest cheques. Intensity lives somewhere else. North Dakota, Nevada, Colorado, West Virginia and Arizona spend more per adult than California does. Mississippi sits at the bottom of the per-person list.

Washington, D.C. is not modelled as a 51st state in this edition. It appears as a city: $16.77 million in FY2026, or $304,363 per 10,000 adults (national city rank #55 on intensity). That is a change from the 2025 USA report, which treated D.C. as a state.

State Rankings: The Per-Capita OnlyFans Leaders

To compare North Dakota with California, this report uses spend per 10,000 adults. OnlyFans is 18+. Using adults stops us from pretending children are in the market.

North Dakota is first at $278,815 per 10,000 adults. Nevada is second. Then Colorado, West Virginia and Arizona. These are not the states people name first when they talk about the creator economy. They are the states where the modelled spend is heaviest relative to the adult population.

Illinois is the surprise large-state dense market: $243.5 million total, $242,215 per 10,000 adults, and +13.4% growth — one of the fastest climbs among big states. Only paid flows enter the index. Audiences that stay on Onlyfans free pages sit outside it entirely, which is why a modest per-capita figure can still sit under an active audience.

Top 10 States by Per-Capita OnlyFans Spend (2026)

Rank	State	Spend / 10k adults	Total FY2026 spend	Change
1	North Dakota	$278,815	$17.04 million	+11.3%
2	Nevada	$272,126	$66.29 million	+11.5%
3	Colorado	$247,984	$110.8 million	+8.7%
4	West Virginia	$246,565	$26.95 million	+14.2%
5	Arizona	$245,779	$138.3 million	+9.2%
6	Illinois	$242,215	$243.5 million	+13.4%
7	Washington	$237,938	$144.3 million	+10.3%
8	Iowa	$237,042	$58.68 million	+15.0%
9	New Hampshire	$236,802	$25.59 million	+12.1%
10	New Mexico	$233,474	$38.85 million	+8.6%

State Rankings: The Biggest Cheques

California is still first by cash, at $675.0 million. Texas is second, New York third, Florida fourth. Together those four states are about 35% of U.S. OnlyFans spending. That is concentration. It is not a monopoly. Illinois, Ohio, Pennsylvania and Georgia are all nine-figure markets on their own.

Top 10 States by Total OnlyFans Spend (2026)

Rank	State	Total FY2026 spend	% of U.S.	Spend / 10k adults	Change
1	California	$675.0 million	12.8%	$217,492	+7.2%
2	Texas	$497.5 million	9.5%	$214,430	+9.7%
3	New York	$341.9 million	6.5%	$215,729	+12.3%
4	Florida	$325.4 million	6.2%	$192,576	+11.2%
5	Illinois	$243.5 million	4.6%	$242,215	+13.4%
6	Ohio	$199.5 million	3.8%	$215,711	+10.1%
7	Pennsylvania	$195.8 million	3.7%	$189,538	+8.1%
8	Georgia	$177.5 million	3.4%	$211,180	+10.7%
9	Michigan	$164.2 million	3.1%	$207,616	+10.8%
10	North Carolina	$145.9 million	2.8%	$178,077	+1.6%

The Lower Percentile

The bottom of the per-person list is a Southern and Appalachian band. Mississippi is last at $116,454 per 10,000 adults. Arkansas, Tennessee, Louisiana and Alabama follow. Alabama is also one of the few states forecast slightly down, -2.5%.

Low per-person spend is not the same as no market. These states still add up. They just add up more slowly than the Mountain West and the Plains.

Rank	State	Spend / 10k adults	Total FY2026 spend	Change
1	Idaho	$174,779	$26.06 million	+12.2%
2	Maryland	$172,515	$83.53 million	+6.4%
3	Missouri	$171,283	$82.69 million	-0.8%
4	Alaska	$164,382	$9.51 million	+2.0%
5	Kentucky	$155,776	$54.60 million	+0.2%
6	Alabama	$138,015	$52.93 million	-2.5%
7	Louisiana	$132,023	$47.55 million	+0.3%
8	Tennessee	$130,123	$70.58 million	+2.1%
9	Arkansas	$126,445	$29.90 million	-1.1%
10	Mississippi	$116,454	$27.06 million	+9.3%

The fastest state-level forecast gains are in South Dakota (+15.3%), Iowa, Wyoming and West Virginia. The slowest are Alabama, Arkansas and Missouri.

Metropolitan Analysis: High Spending Cities

City rows are supplemental. The 167 cities are not every U.S. city, and they do not add up to the national $5.256 billion. They are the urban nodes where OnlyGuider is an OnlyFans finder who publish a stable city estimate. New York City is the largest city market at $164.3 million. Los Angeles is second at $115.9 million. Chicago is third at $82.12 million.

Intensity is a different list. Atlanta, Georgia leads the 167-city file at $1,091,381 per 10,000 adults. Salt Lake City and Orlando follow. Atlanta remains a Sun Belt density marker at $1,091,381. Miami is $740,575. Spending density and creator density are different maps: a city can lead this list while hosting comparatively few of the Onlyfans girls themselves.

Top 10 Cities by Spending Density

Rank	City	State	Spend / 10k adults	Total spend	Change
1	Atlanta	Georgia	$1,091,381	$42.65 million	+5.8%
2	Salt Lake City	Utah	$952,303	$14.93 million	-2.3%
3	Orlando	Florida	$940,796	$22.70 million	+0.5%
4	Miami	Florida	$740,575	$27.19 million	-0.3%
5	Seattle	Washington	$716,891	$41.63 million	+9.8%
6	Minneapolis	Minnesota	$693,323	$23.14 million	-2.0%
7	Cleveland	Ohio	$691,958	$20.23 million	-1.9%
8	Las Vegas	Nevada	$671,692	$35.75 million	+8.3%
9	Denver	Colorado	$642,842	$36.28 million	-1.4%
10	Pittsburgh	Pennsylvania	$642,436	$15.25 million	+7.8%

Top 10 Cities by Total Spend

Rank	City	State	Total FY2026 spend	Spend / 10k adults	Change
1	New York City	New York	$164.3 million	$237,805	+11.2%
2	Los Angeles	California	$115.9 million	$369,431	+6.0%
3	Chicago	Illinois	$82.12 million	$381,090	+6.4%
4	Houston	Texas	$56.08 million	$310,172	-1.9%
5	Atlanta	Georgia	$42.65 million	$1,091,381	+5.8%
6	Phoenix	Arizona	$41.80 million	$320,853	-1.2%
7	Seattle	Washington	$41.63 million	$716,891	+9.8%
8	Dallas	Texas	$41.19 million	$403,755	+1.4%
9	Denver	Colorado	$36.28 million	$642,842	-1.4%
10	Las Vegas	Nevada	$35.75 million	$671,692	+8.3%

The Biggest Declines

Most of the country is still growing. The interesting story is where it is not. Change below is spend per 10,000 adults, FY2026 vs FY2025.

States

Only three states are forecast down: Alabama (−2.5%), Arkansas (−1.1%) and Missouri (−0.8%). The rest of this table is the slowest growth, not a collapse.

Rank	State	Spend / 10k adults	Total FY2026 spend	Change
1	Alabama	$138,015	$52.93 million	-2.5%
2	Arkansas	$126,445	$29.90 million	-1.1%
3	Missouri	$171,283	$82.69 million	-0.8%
4	Kentucky	$155,776	$54.60 million	+0.2%
5	Louisiana	$132,023	$47.55 million	+0.3%
6	Wisconsin	$181,514	$82.92 million	+0.7%
7	North Carolina	$178,077	$145.9 million	+1.6%
8	Alaska	$164,382	$9.51 million	+2.0%
9	Nebraska	$193,899	$29.43 million	+2.1%
10	Tennessee	$130,123	$70.58 million	+2.1%

Cities

80 of the 167 U.S. cities in the file are forecast down on a per-person basis. Sandy, Utah is the steepest drop. Several Sun Belt and midsize cities sit behind it. Total spend is shown so a small city cannot hide inside a large percentage.

Rank	City	State	Spend / 10k adults	Total spend	Change
1	Sandy	Utah	$60,505	$514,595	-21.1%
2	Paradise	Nevada	$73,651	$1.40 million	-7.6%
3	New Haven	Connecticut	$256,750	$2.70 million	-6.0%
4	Las Cruces	New Mexico	$262,389	$2.31 million	-4.5%
5	Nampa	Idaho	$235,085	$1.97 million	-4.5%
6	Birmingham	Alabama	$544,135	$8.44 million	-4.3%
7	Springfield	Massachusetts	$176,083	$2.11 million	-4.3%
8	Virginia Beach	Virginia	$277,271	$9.88 million	-4.2%
9	Kansas City	Missouri	$330,810	$13.20 million	-3.8%
10	Jackson	Mississippi	$214,753	$2.49 million	-3.6%
11	Oklahoma City	Oklahoma	$241,264	$12.89 million	-3.3%
12	West Valley City	Utah	$253,772	$2.77 million	-3.2%
13	New Orleans	Louisiana	$288,113	$8.68 million	-3.1%
14	Columbus	Ohio	$293,481	$20.17 million	-3.1%
15	Shreveport	Louisiana	$123,780	$1.82 million	-3.1%
16	Little Rock	Arkansas	$228,463	$3.63 million	-3.1%
17	Olathe	Kansas	$71,522	$1.03 million	-2.9%
18	San Jose	California	$239,866	$19.39 million	-2.8%
19	Tampa	Florida	$516,688	$15.61 million	-2.8%
20	Buffalo	New York	$542,982	$11.86 million	-2.7%

Counties

386 of 3,091 counties are forecast down. Davidson County, Tennessee — Nashville — is the biggest-name fall. Lubbock County, Texas is the other large market near the top. Smaller counties can move more in percentage terms; read the total spend column before treating a rural drop as a national headline.

Rank	County	State	Spend / 10k adults	Total spend	Change
1	Anderson County	Tennessee	$72,179	$328,014	-23.7%
2	Elmore County	Alabama	$78,720	$431,393	-20.5%
3	Davidson County	Tennessee	$205,160	$12.22 million	-16.9%
4	Lubbock County	Texas	$131,997	$3.23 million	-15.6%
5	Sharp County	Arkansas	$90,542	$45,341	-15.6%
6	Bullitt County	Kentucky	$103,359	$576,001	-15.3%
7	Colbert County	Alabama	$101,894	$402,024	-15.0%
8	Maury County	Tennessee	$101,779	$884,221	-14.7%
9	Franklin County	Missouri	$143,560	$1.13 million	-14.7%
10	Lincoln Parish	Louisiana	$87,581	$217,884	-14.6%
11	Russell County	Alabama	$109,957	$455,816	-13.8%
12	Bartholomew County	Indiana	$234,302	$1.65 million	-13.8%
13	White County	Tennessee	$92,218	$130,065	-13.3%
14	Southeast Fairbanks Census Area	Alaska	$138,947	$12,272	-13.2%
15	Sullivan County	Tennessee	$84,304	$978,236	-12.1%
16	Ouachita Parish	Louisiana	$90,161	$1.01 million	-12.0%
17	Polk County	Arkansas	$98,919	$89,803	-11.5%
18	Carroll County	Mississippi	$91,480	$0	-11.4%
19	Fond du Lac County	Wisconsin	$139,439	$1.05 million	-11.4%
20	Winnebago County	Iowa	$178,751	$3,062	-11.1%

Regional Market Share

Census divisions show how the $5.256 billion is spread across broader U.S. geography. The Pacific division is pulled up by California. South Atlantic is pulled up by Florida and Georgia. East North Central is the Midwest industrial belt — Illinois, Ohio, Michigan, Indiana, Wisconsin — and it is a bigger OnlyFans market than a coastal stereotype would suggest.

Census Division Market Summary (2026)

Rank	Census division	FY2026 spend	% of U.S.	Spend / 10k adults	Change
1	South Atlantic	$973.8 million	18.5%	$191,308	+9.0%
2	Pacific	$925.5 million	17.6%	$219,589	+8.0%
3	East North Central	$803.3 million	15.3%	$216,503	+10.3%
4	Middle Atlantic	$677.8 million	12.9%	$204,458	+11.3%
5	West South Central	$632.6 million	12.0%	$196,031	+8.3%
6	Mountain	$451.3 million	8.6%	$230,907	+9.2%
7	West North Central	$345.3 million	6.6%	$204,172	+8.3%
8	New England	$240.8 million	4.6%	$203,663	+10.5%
9	East South Central	$205.2 million	3.9%	$135,984	+1.2%

All States Spend: The Full 2026 Rankings

FY2026 is an OnlyGuider forecast. The 3-year total is FY2023 + FY2024 + FY2025 only — no forecast in that sum. On a phone or a narrow column, scroll the table right for YoY and FY2025.

All 50 states, first by spend per 10,000 adults, then by total spend. There is no D.C. state row in this edition.

All 50 states by spend per 10,000 adults

Scroll right for the full row.

Rank	State	FY2026 spend	3-year total FY23–25	% of U.S.	FY2026 / 10k	YoY	FY2025 spend	FY2025 / 10k
1	North Dakota	$17.04 million	$41.92 million	0.3%	$278,815	+11.3%	$15.31 million	$250,431
2	Nevada	$66.29 million	$170.3 million	1.3%	$272,126	+11.5%	$59.45 million	$244,076
3	Colorado	$110.8 million	$292.7 million	2.1%	$247,984	+8.7%	$102.0 million	$228,176
4	West Virginia	$26.95 million	$66.14 million	0.5%	$246,565	+14.2%	$23.61 million	$215,924
5	Arizona	$138.3 million	$356.2 million	2.6%	$245,779	+9.2%	$126.6 million	$224,985
6	Illinois	$243.5 million	$601.4 million	4.6%	$242,215	+13.4%	$214.6 million	$213,513
7	Washington	$144.3 million	$366.6 million	2.7%	$237,938	+10.3%	$130.8 million	$215,668
8	Iowa	$58.68 million	$142.8 million	1.1%	$237,042	+15.0%	$51.03 million	$206,125
9	New Hampshire	$25.59 million	$63.57 million	0.5%	$236,802	+12.1%	$22.84 million	$211,289
10	New Mexico	$38.85 million	$101.3 million	0.7%	$233,474	+8.6%	$35.76 million	$214,936
11	Wyoming	$10.57 million	$26.47 million	0.2%	$232,806	+14.8%	$9.21 million	$202,724
12	Oregon	$72.32 million	$184.8 million	1.4%	$217,525	+10.8%	$65.26 million	$196,306
13	California	$675.0 million	$1.763 billion	12.8%	$217,492	+7.2%	$629.8 million	$202,938
14	New York	$341.9 million	$850.8 million	6.5%	$215,729	+12.3%	$304.6 million	$192,170
15	Ohio	$199.5 million	$513.7 million	3.8%	$215,711	+10.1%	$181.2 million	$195,904
16	Maine	$22.93 million	$59.32 million	0.4%	$214,547	+11.5%	$20.56 million	$192,335
17	Texas	$497.5 million	$1.329 billion	9.5%	$214,430	+9.7%	$453.3 million	$195,392
18	Minnesota	$95.97 million	$238.2 million	1.8%	$214,339	+11.7%	$85.91 million	$191,870
19	South Dakota	$14.90 million	$36.38 million	0.3%	$214,141	+15.3%	$12.92 million	$185,659
20	Hawaii	$24.33 million	$60.24 million	0.5%	$213,075	+11.1%	$21.90 million	$191,772
21	Indiana	$113.2 million	$301.6 million	2.2%	$212,554	+11.0%	$102.0 million	$191,524
22	Georgia	$177.5 million	$453.9 million	3.4%	$211,180	+10.7%	$160.4 million	$190,843
23	Michigan	$164.2 million	$415.6 million	3.1%	$207,616	+10.8%	$148.2 million	$187,447
24	Massachusetts	$111.6 million	$285.3 million	2.1%	$203,127	+9.4%	$102.0 million	$185,590
25	Vermont	$9.92 million	$24.93 million	0.2%	$202,609	+10.7%	$8.96 million	$182,993
26	Kansas	$46.55 million	$115.2 million	0.9%	$201,967	+12.6%	$41.34 million	$179,364
27	New Jersey	$140.0 million	$336.8 million	2.7%	$200,942	+13.7%	$123.1 million	$176,670
28	Connecticut	$55.50 million	$141.4 million	1.1%	$196,164	+11.3%	$49.86 million	$176,226
29	Nebraska	$29.43 million	$86.28 million	0.6%	$193,899	+2.1%	$28.83 million	$189,955
30	Florida	$325.4 million	$852.3 million	6.2%	$192,576	+11.2%	$292.5 million	$173,114
31	Pennsylvania	$195.8 million	$521.8 million	3.7%	$189,538	+8.1%	$181.2 million	$175,401
32	Virginia	$126.9 million	$339.8 million	2.4%	$189,418	+8.1%	$117.4 million	$175,302
33	Oklahoma	$57.72 million	$153.7 million	1.1%	$185,798	+8.0%	$53.45 million	$172,045
34	South Carolina	$74.08 million	$180.8 million	1.4%	$184,519	+13.5%	$65.26 million	$162,565
35	Wisconsin	$82.92 million	$241.0 million	1.6%	$181,514	+0.7%	$82.32 million	$180,197
36	Montana	$15.15 million	$39.48 million	0.3%	$180,701	+11.8%	$13.55 million	$161,562
37	Delaware	$13.56 million	$36.10 million	0.3%	$178,689	+10.8%	$12.24 million	$161,275
38	North Carolina	$145.9 million	$426.4 million	2.8%	$178,077	+1.6%	$143.5 million	$175,236
39	Rhode Island	$15.26 million	$40.52 million	0.3%	$177,221	+11.2%	$13.72 million	$159,335
40	Utah	$45.30 million	$130.3 million	0.9%	$176,458	+3.6%	$43.72 million	$170,330
41	Idaho	$26.06 million	$65.39 million	0.5%	$174,779	+12.2%	$23.22 million	$155,760
42	Maryland	$83.53 million	$227.2 million	1.6%	$172,515	+6.4%	$78.47 million	$162,073
43	Missouri	$82.69 million	$250.7 million	1.6%	$171,283	-0.8%	$83.34 million	$172,633
44	Alaska	$9.51 million	$27.61 million	0.2%	$164,382	+2.0%	$9.32 million	$161,122
45	Kentucky	$54.60 million	$162.0 million	1.0%	$155,776	+0.2%	$54.47 million	$155,395
46	Alabama	$52.93 million	$168.9 million	1.0%	$138,015	-2.5%	$54.30 million	$141,590
47	Louisiana	$47.55 million	$141.3 million	0.9%	$132,023	+0.3%	$47.41 million	$131,645
48	Tennessee	$70.58 million	$251.0 million	1.3%	$130,123	+2.1%	$69.14 million	$127,467
49	Arkansas	$29.90 million	$94.13 million	0.6%	$126,445	-1.1%	$30.24 million	$127,881
50	Mississippi	$27.06 million	$70.93 million	0.5%	$116,454	+9.3%	$24.76 million	$106,560

All 50 states by total FY2026 spend

Scroll right for the full row.

Rank	State	FY2026 spend	3-year total FY23–25	% of U.S.	FY2026 / 10k	YoY	FY2025 spend	FY2025 / 10k
1	California	$675.0 million	$1.763 billion	12.8%	$217,492	+7.2%	$629.8 million	$202,938
2	Texas	$497.5 million	$1.329 billion	9.5%	$214,430	+9.7%	$453.3 million	$195,392
3	New York	$341.9 million	$850.8 million	6.5%	$215,729	+12.3%	$304.6 million	$192,170
4	Florida	$325.4 million	$852.3 million	6.2%	$192,576	+11.2%	$292.5 million	$173,114
5	Illinois	$243.5 million	$601.4 million	4.6%	$242,215	+13.4%	$214.6 million	$213,513
6	Ohio	$199.5 million	$513.7 million	3.8%	$215,711	+10.1%	$181.2 million	$195,904
7	Pennsylvania	$195.8 million	$521.8 million	3.7%	$189,538	+8.1%	$181.2 million	$175,401
8	Georgia	$177.5 million	$453.9 million	3.4%	$211,180	+10.7%	$160.4 million	$190,843
9	Michigan	$164.2 million	$415.6 million	3.1%	$207,616	+10.8%	$148.2 million	$187,447
10	North Carolina	$145.9 million	$426.4 million	2.8%	$178,077	+1.6%	$143.5 million	$175,236
11	Washington	$144.3 million	$366.6 million	2.7%	$237,938	+10.3%	$130.8 million	$215,668
12	New Jersey	$140.0 million	$336.8 million	2.7%	$200,942	+13.7%	$123.1 million	$176,670
13	Arizona	$138.3 million	$356.2 million	2.6%	$245,779	+9.2%	$126.6 million	$224,985
14	Virginia	$126.9 million	$339.8 million	2.4%	$189,418	+8.1%	$117.4 million	$175,302
15	Indiana	$113.2 million	$301.6 million	2.2%	$212,554	+11.0%	$102.0 million	$191,524
16	Massachusetts	$111.6 million	$285.3 million	2.1%	$203,127	+9.4%	$102.0 million	$185,590
17	Colorado	$110.8 million	$292.7 million	2.1%	$247,984	+8.7%	$102.0 million	$228,176
18	Minnesota	$95.97 million	$238.2 million	1.8%	$214,339	+11.7%	$85.91 million	$191,870
19	Maryland	$83.53 million	$227.2 million	1.6%	$172,515	+6.4%	$78.47 million	$162,073
20	Wisconsin	$82.92 million	$241.0 million	1.6%	$181,514	+0.7%	$82.32 million	$180,197
21	Missouri	$82.69 million	$250.7 million	1.6%	$171,283	-0.8%	$83.34 million	$172,633
22	South Carolina	$74.08 million	$180.8 million	1.4%	$184,519	+13.5%	$65.26 million	$162,565
23	Oregon	$72.32 million	$184.8 million	1.4%	$217,525	+10.8%	$65.26 million	$196,306
24	Tennessee	$70.58 million	$251.0 million	1.3%	$130,123	+2.1%	$69.14 million	$127,467
25	Nevada	$66.29 million	$170.3 million	1.3%	$272,126	+11.5%	$59.45 million	$244,076
26	Iowa	$58.68 million	$142.8 million	1.1%	$237,042	+15.0%	$51.03 million	$206,125
27	Oklahoma	$57.72 million	$153.7 million	1.1%	$185,798	+8.0%	$53.45 million	$172,045
28	Connecticut	$55.50 million	$141.4 million	1.1%	$196,164	+11.3%	$49.86 million	$176,226
29	Kentucky	$54.60 million	$162.0 million	1.0%	$155,776	+0.2%	$54.47 million	$155,395
30	Alabama	$52.93 million	$168.9 million	1.0%	$138,015	-2.5%	$54.30 million	$141,590
31	Louisiana	$47.55 million	$141.3 million	0.9%	$132,023	+0.3%	$47.41 million	$131,645
32	Kansas	$46.55 million	$115.2 million	0.9%	$201,967	+12.6%	$41.34 million	$179,364
33	Utah	$45.30 million	$130.3 million	0.9%	$176,458	+3.6%	$43.72 million	$170,330
34	New Mexico	$38.85 million	$101.3 million	0.7%	$233,474	+8.6%	$35.76 million	$214,936
35	Arkansas	$29.90 million	$94.13 million	0.6%	$126,445	-1.1%	$30.24 million	$127,881
36	Nebraska	$29.43 million	$86.28 million	0.6%	$193,899	+2.1%	$28.83 million	$189,955
37	Mississippi	$27.06 million	$70.93 million	0.5%	$116,454	+9.3%	$24.76 million	$106,560
38	West Virginia	$26.95 million	$66.14 million	0.5%	$246,565	+14.2%	$23.61 million	$215,924
39	Idaho	$26.06 million	$65.39 million	0.5%	$174,779	+12.2%	$23.22 million	$155,760
40	New Hampshire	$25.59 million	$63.57 million	0.5%	$236,802	+12.1%	$22.84 million	$211,289
41	Hawaii	$24.33 million	$60.24 million	0.5%	$213,075	+11.1%	$21.90 million	$191,772
42	Maine	$22.93 million	$59.32 million	0.4%	$214,547	+11.5%	$20.56 million	$192,335
43	North Dakota	$17.04 million	$41.92 million	0.3%	$278,815	+11.3%	$15.31 million	$250,431
44	Rhode Island	$15.26 million	$40.52 million	0.3%	$177,221	+11.2%	$13.72 million	$159,335
45	Montana	$15.15 million	$39.48 million	0.3%	$180,701	+11.8%	$13.55 million	$161,562
46	South Dakota	$14.90 million	$36.38 million	0.3%	$214,141	+15.3%	$12.92 million	$185,659
47	Delaware	$13.56 million	$36.10 million	0.3%	$178,689	+10.8%	$12.24 million	$161,275
48	Wyoming	$10.57 million	$26.47 million	0.2%	$232,806	+14.8%	$9.21 million	$202,724
49	Vermont	$9.92 million	$24.93 million	0.2%	$202,609	+10.7%	$8.96 million	$182,993
50	Alaska	$9.51 million	$27.61 million	0.2%	$164,382	+2.0%	$9.32 million	$161,122

All Cities Spend: The Full 2026 Rankings

FY2026 is an OnlyGuider forecast. The 3-year total is FY2023 + FY2024 + FY2025 only — no forecast in that sum. On a phone or a narrow column, scroll the table right for YoY and FY2025.

Every urban centre in the 167-city file, ranked by spending density and by total spend.

All 167 cities by spend per 10,000 adults

Scroll right for the full row.

Rank	City	State	FY2026 spend	3-year total FY23–25	FY2026 / 10k	YoY	FY2025 spend	FY2025 / 10k
1	Atlanta	Georgia	$42.65 million	$116.6 million	$1,091,381	+5.8%	$40.32 million	$1,031,767
2	Salt Lake City	Utah	$14.93 million	$45.05 million	$952,303	-2.3%	$15.28 million	$974,727
3	Orlando	Florida	$22.70 million	$70.12 million	$940,796	+0.5%	$22.59 million	$936,270
4	Miami	Florida	$27.19 million	$84.55 million	$740,575	-0.3%	$27.28 million	$742,944
5	Seattle	Washington	$41.63 million	$105.0 million	$716,891	+9.8%	$37.90 million	$652,706
6	Minneapolis	Minnesota	$23.14 million	$70.62 million	$693,323	-2.0%	$23.61 million	$707,289
7	Cleveland	Ohio	$20.23 million	$60.36 million	$691,958	-1.9%	$20.63 million	$705,623
8	Las Vegas	Nevada	$35.75 million	$92.31 million	$671,692	+8.3%	$33.00 million	$619,978
9	Denver	Colorado	$36.28 million	$113.2 million	$642,842	-1.4%	$36.79 million	$651,917
10	Pittsburgh	Pennsylvania	$15.25 million	$41.03 million	$642,436	+7.8%	$14.14 million	$595,821
11	St. Louis	Missouri	$14.74 million	$44.89 million	$622,981	+0.4%	$14.69 million	$620,714
12	Cincinnati	Ohio	$14.60 million	$44.94 million	$601,520	-2.3%	$14.94 million	$615,690
13	Kansas City	Kansas	$6.95 million	$15.10 million	$565,440	+14.7%	$6.06 million	$493,131
14	Birmingham	Alabama	$8.44 million	$30.30 million	$544,135	-4.3%	$8.82 million	$568,870
15	Saint Paul	Minnesota	$13.30 million	$29.53 million	$544,029	+13.9%	$11.67 million	$477,480
16	Buffalo	New York	$11.86 million	$36.67 million	$542,982	-2.7%	$12.19 million	$558,289
17	Charleston	South Carolina	$5.82 million	$11.48 million	$539,456	+18.6%	$4.91 million	$454,898
18	Tampa	Florida	$15.61 million	$48.09 million	$516,688	-2.8%	$16.05 million	$531,323
19	Savannah	Georgia	$5.68 million	$11.89 million	$491,325	+17.5%	$4.83 million	$418,060
20	Detroit	Michigan	$23.31 million	$53.95 million	$464,851	+13.7%	$20.50 million	$408,845
21	Fargo	North Dakota	$4.38 million	$9.69 million	$443,918	+22.1%	$3.59 million	$363,434
22	Baltimore	Maryland	$20.61 million	$64.37 million	$442,630	-2.3%	$21.10 million	$453,247
23	Scottsdale	Arizona	$8.56 million	$16.38 million	$427,190	+21.3%	$7.05 million	$352,096
24	Grand Rapids	Michigan	$6.57 million	$22.40 million	$421,279	+0.3%	$6.56 million	$420,170
25	Manchester	New Hampshire	$3.73 million	$8.19 million	$413,752	+14.5%	$3.26 million	$361,239
26	Hartford	Connecticut	$3.91 million	$9.88 million	$412,148	+9.6%	$3.57 million	$375,942
27	Boston	Massachusetts	$21.82 million	$63.73 million	$411,606	+2.0%	$21.40 million	$403,694
28	Richmond	Virginia	$7.32 million	$19.31 million	$411,539	+8.5%	$6.74 million	$379,243
29	Portland	Oregon	$20.74 million	$55.91 million	$405,148	+4.1%	$19.93 million	$389,330
30	Austin	Texas	$31.08 million	$97.45 million	$404,653	+0.9%	$30.79 million	$400,949
31	Dallas	Texas	$41.19 million	$136.1 million	$403,755	+1.4%	$40.63 million	$398,339
32	Chicago	Illinois	$82.12 million	$215.3 million	$381,090	+6.4%	$77.19 million	$358,237
33	Honolulu	Hawaii	$10.38 million	$26.41 million	$377,722	+9.0%	$9.52 million	$346,654
34	Syracuse	New York	$4.23 million	$15.36 million	$371,149	-0.3%	$4.24 million	$372,239
35	Los Angeles	California	$115.9 million	$312.2 million	$369,431	+6.0%	$109.3 million	$348,572
36	Rochester	New York	$5.84 million	$17.60 million	$353,352	-2.5%	$5.99 million	$362,457
37	Tacoma	Washington	$6.07 million	$18.61 million	$352,805	-1.7%	$6.18 million	$358,866
38	Raleigh	North Carolina	$14.02 million	$43.70 million	$351,208	-0.1%	$14.03 million	$351,496
39	Mobile	Alabama	$5.14 million	$13.34 million	$350,294	+11.9%	$4.60 million	$313,163
40	Rio Rancho	New Mexico	$2.46 million	$5.49 million	$345,204	+18.0%	$2.08 million	$292,498
41	Cambridge	Massachusetts	$3.20 million	$6.63 million	$344,457	+16.7%	$2.74 million	$295,166
42	Kansas City	Missouri	$13.20 million	$42.21 million	$330,810	-3.8%	$13.72 million	$343,804
43	Sandy Springs	Georgia	$2.81 million	$9.12 million	$330,771	-1.4%	$2.85 million	$335,471
44	Erie	Pennsylvania	$2.49 million	$7.53 million	$325,489	-2.0%	$2.54 million	$332,026
45	Knoxville	Tennessee	$4.71 million	$16.37 million	$325,183	+0.2%	$4.70 million	$324,481
46	Phoenix	Arizona	$41.80 million	$124.5 million	$320,853	-1.2%	$42.30 million	$324,710
47	Charlotte	North Carolina	$21.97 million	$68.38 million	$320,205	-1.1%	$22.21 million	$323,667
48	San Francisco	California	$22.09 million	$67.78 million	$318,381	+1.2%	$21.83 million	$314,605
49	Green Bay	Wisconsin	$2.56 million	$7.67 million	$313,413	-0.8%	$2.58 million	$315,980
50	Carmel	Indiana	$2.45 million	$4.71 million	$312,502	+21.4%	$2.02 million	$257,490
51	Houston	Texas	$56.08 million	$174.7 million	$310,172	-1.9%	$57.15 million	$316,052
52	Waterbury	Connecticut	$2.75 million	$6.10 million	$306,315	+20.6%	$2.28 million	$254,095
53	Albuquerque	New Mexico	$13.46 million	$41.57 million	$306,045	-1.0%	$13.59 million	$309,101
54	San Diego	California	$34.22 million	$102.4 million	$305,897	-1.2%	$34.65 million	$309,728
55	Washington	District of Columbia	$16.77 million	$49.55 million	$304,363	-2.5%	$17.20 million	$312,191
56	Omaha	Nebraska	$11.51 million	$36.97 million	$303,357	-0.1%	$11.51 million	$303,603
57	Columbia	South Carolina	$3.18 million	$10.15 million	$301,154	-1.8%	$3.23 million	$306,760
58	Milwaukee	Wisconsin	$13.76 million	$39.90 million	$294,731	+1.5%	$13.55 million	$290,290
59	Columbus	Ohio	$20.17 million	$59.66 million	$293,481	-3.1%	$20.81 million	$302,932
60	Fort Worth	Texas	$21.15 million	$50.10 million	$293,309	+12.9%	$18.74 million	$259,868
61	Springfield	Missouri	$3.90 million	$11.67 million	$292,767	-2.1%	$3.99 million	$299,083
62	Lakewood	Colorado	$3.55 million	$11.32 million	$288,794	-2.4%	$3.64 million	$296,027
63	New Orleans	Louisiana	$8.68 million	$27.24 million	$288,113	-3.1%	$8.96 million	$297,397
64	Lafayette	Louisiana	$3.38 million	$7.87 million	$283,758	+20.5%	$2.80 million	$235,389
65	Providence	Rhode Island	$4.23 million	$10.83 million	$282,995	+10.9%	$3.81 million	$255,165
66	Kenosha	Wisconsin	$2.19 million	$5.91 million	$280,995	+5.2%	$2.08 million	$266,985
67	Fort Wayne	Indiana	$5.82 million	$15.51 million	$280,883	+10.7%	$5.26 million	$253,835
68	Nashville	Tennessee	$15.25 million	$58.17 million	$280,714	+8.2%	$14.10 million	$259,515
69	Newark	New Jersey	$6.21 million	$12.86 million	$279,006	+23.8%	$5.02 million	$225,414
70	Virginia Beach	Virginia	$9.88 million	$29.88 million	$277,271	-4.2%	$10.31 million	$289,469
71	Louisville	Kentucky	$13.67 million	$34.92 million	$275,183	+10.9%	$12.32 million	$248,038
72	San Antonio	Texas	$32.84 million	$89.88 million	$270,537	+3.8%	$31.65 million	$260,706
73	Akron	Ohio	$3.98 million	$10.04 million	$265,619	+8.9%	$3.65 million	$243,913
74	Colorado Springs	Colorado	$10.01 million	$25.57 million	$263,712	+8.7%	$9.21 million	$242,503
75	Las Cruces	New Mexico	$2.31 million	$6.78 million	$262,389	-4.5%	$2.42 million	$274,805
76	Philadelphia	Pennsylvania	$32.80 million	$90.54 million	$260,696	+6.5%	$30.79 million	$244,730
77	Des Moines	Iowa	$5.03 million	$12.95 million	$258,682	+11.3%	$4.52 million	$232,339
78	Salem	Oregon	$3.54 million	$10.88 million	$257,003	-2.3%	$3.62 million	$262,980
79	New Haven	Connecticut	$2.70 million	$8.92 million	$256,750	-6.0%	$2.87 million	$273,222
80	Warren	Michigan	$2.69 million	$6.17 million	$255,452	+12.9%	$2.38 million	$226,321
81	West Valley City	Utah	$2.77 million	$8.23 million	$253,772	-3.2%	$2.86 million	$262,027
82	Tucson	Arizona	$10.83 million	$33.81 million	$252,800	-0.7%	$10.91 million	$254,649
83	Boise	Idaho	$4.66 million	$12.16 million	$251,889	+12.0%	$4.16 million	$224,815
84	Indianapolis	Indiana	$19.20 million	$58.31 million	$251,417	-0.5%	$19.31 million	$252,786
85	Rockford	Illinois	$2.75 million	$7.09 million	$249,999	+7.6%	$2.55 million	$232,263
86	Jersey City	New Jersey	$5.33 million	$11.69 million	$249,430	+10.4%	$4.83 million	$225,868
87	Overland Park	Kansas	$3.70 million	$9.55 million	$246,381	+6.3%	$3.48 million	$231,672
88	Vancouver	Washington	$3.62 million	$11.14 million	$245,975	+0.9%	$3.59 million	$243,755
89	Jacksonville	Florida	$18.28 million	$47.51 million	$245,376	+7.1%	$17.07 million	$229,149
90	Oklahoma City	Oklahoma	$12.89 million	$41.26 million	$241,264	-3.3%	$13.34 million	$249,594
91	Evansville	Indiana	$2.24 million	$7.11 million	$241,099	-2.0%	$2.29 million	$246,080
92	San Jose	California	$19.39 million	$58.00 million	$239,866	-2.8%	$19.95 million	$246,788
93	New York City	New York	$164.3 million	$394.0 million	$237,805	+11.2%	$147.8 million	$213,930
94	Spokane	Washington	$4.26 million	$13.24 million	$237,208	-0.9%	$4.30 million	$239,312
95	Nampa	Idaho	$1.97 million	$6.38 million	$235,085	-4.5%	$2.06 million	$246,154
96	Fayetteville	Arkansas	$1.71 million	$5.57 million	$231,720	+0.1%	$1.71 million	$231,387
97	Little Rock	Arkansas	$3.63 million	$12.96 million	$228,463	-3.1%	$3.75 million	$235,743
98	Joliet	Illinois	$2.64 million	$8.31 million	$228,252	-2.5%	$2.71 million	$234,083
99	Chesapeake	Virginia	$4.32 million	$9.54 million	$226,957	+12.0%	$3.86 million	$202,626
100	Lansing	Michigan	$2.03 million	$6.50 million	$226,121	-2.2%	$2.07 million	$231,154
101	Mesa	Arizona	$9.01 million	$22.82 million	$225,521	+7.7%	$8.36 million	$209,352
102	Reno	Nevada	$4.47 million	$13.76 million	$223,624	-1.0%	$4.52 million	$225,982
103	Bridgeport	Connecticut	$2.61 million	$5.85 million	$223,607	+22.4%	$2.13 million	$182,611
104	Gresham	Oregon	$1.91 million	$4.45 million	$220,647	+11.1%	$1.72 million	$198,600
105	Lexington	Kentucky	$5.55 million	$13.65 million	$219,104	+9.5%	$5.06 million	$200,037
106	Bellevue	Washington	$2.48 million	$5.83 million	$217,088	+10.3%	$2.25 million	$196,770
107	Billings	Montana	$1.98 million	$5.36 million	$214,967	+5.4%	$1.87 million	$203,916
108	Jackson	Mississippi	$2.49 million	$7.83 million	$214,753	-3.6%	$2.58 million	$222,706
109	Aurora	Colorado	$6.30 million	$19.51 million	$214,564	-0.4%	$6.32 million	$215,450
110	Norfolk	Virginia	$3.93 million	$12.06 million	$210,484	-0.5%	$3.95 million	$211,644
111	Fort Collins	Colorado	$2.75 million	$8.15 million	$208,979	-1.5%	$2.79 million	$212,131
112	Lawton	Oklahoma	$1.48 million	$4.38 million	$208,627	-1.2%	$1.50 million	$211,113
113	Fresno	California	$8.64 million	$24.16 million	$207,748	+5.4%	$8.20 million	$197,103
114	Baton Rouge	Louisiana	$3.55 million	$10.82 million	$205,387	-0.4%	$3.56 million	$206,210
115	South Bend	Indiana	$1.64 million	$5.21 million	$202,425	-0.2%	$1.64 million	$202,861
116	Cedar Rapids	Iowa	$2.16 million	$6.01 million	$202,202	+1.1%	$2.14 million	$200,039
117	Henderson	Nevada	$5.07 million	$13.67 million	$201,990	+5.7%	$4.80 million	$191,052
118	Wichita	Kansas	$6.23 million	$16.56 million	$199,498	+6.1%	$5.87 million	$188,075
119	Columbia	Missouri	$1.91 million	$5.69 million	$197,904	-2.1%	$1.95 million	$202,222
120	Woodbridge	New Jersey	$1.54 million	$3.84 million	$197,671	+13.7%	$1.36 million	$173,832
121	Worcester	Massachusetts	$2.83 million	$7.16 million	$194,879	+9.7%	$2.58 million	$177,686
122	Chattanooga	Tennessee	$2.74 million	$9.60 million	$192,748	+3.6%	$2.64 million	$185,981
123	Toledo	Ohio	$3.97 million	$11.92 million	$186,900	-0.4%	$3.99 million	$187,572
124	Sioux Falls	South Dakota	$2.89 million	$8.69 million	$184,470	-0.2%	$2.89 million	$184,858
125	Independence	Missouri	$1.68 million	$5.04 million	$184,407	-2.1%	$1.71 million	$188,388
126	Aurora	Illinois	$3.00 million	$7.69 million	$183,124	+8.8%	$2.76 million	$168,275
127	Allentown	Pennsylvania	$1.79 million	$5.79 million	$182,696	-1.9%	$1.83 million	$186,261
128	Madison	Wisconsin	$3.84 million	$12.46 million	$181,176	-0.7%	$3.86 million	$182,371
129	Chandler	Arizona	$3.65 million	$10.89 million	$181,132	-1.1%	$3.70 million	$183,174
130	Broken Arrow	Oklahoma	$1.60 million	$4.23 million	$180,479	+8.7%	$1.47 million	$165,973
131	North Charleston	South Carolina	$1.47 million	$4.54 million	$178,157	-2.6%	$1.51 million	$182,879
132	North Las Vegas	Nevada	$3.38 million	$10.54 million	$177,787	-0.8%	$3.41 million	$179,207
133	Norman	Oklahoma	$1.70 million	$5.73 million	$177,497	+1.1%	$1.69 million	$175,583
134	Eugene	Oregon	$2.62 million	$8.07 million	$176,373	-0.0%	$2.62 million	$176,387
135	Springfield	Massachusetts	$2.11 million	$7.21 million	$176,083	-4.3%	$2.21 million	$183,993
136	Newport News	Virginia	$2.48 million	$7.46 million	$175,376	-0.0%	$2.48 million	$175,433
137	Topeka	Kansas	$1.72 million	$5.46 million	$170,702	-0.6%	$1.73 million	$171,650
138	Lincoln	Nebraska	$3.89 million	$11.67 million	$170,332	-2.5%	$3.99 million	$174,773
139	St. Petersburg	Florida	$3.40 million	$10.60 million	$167,800	+0.0%	$3.40 million	$167,753
140	Anchorage	Alaska	$3.84 million	$11.47 million	$167,755	-0.3%	$3.85 million	$168,300
141	Greensboro	North Carolina	$3.87 million	$10.72 million	$165,088	+6.4%	$3.64 million	$155,221
142	Paterson	New Jersey	$2.06 million	$5.76 million	$164,290	+5.4%	$1.95 million	$155,855
143	Rochester	Minnesota	$1.41 million	$4.37 million	$162,180	-2.0%	$1.44 million	$165,429
144	Stamford	Connecticut	$1.72 million	$4.12 million	$161,408	+9.3%	$1.57 million	$147,608
145	Lowell	Massachusetts	$1.41 million	$4.19 million	$160,871	+0.1%	$1.40 million	$160,663
146	Orem	Utah	$1.13 million	$3.64 million	$159,784	+1.0%	$1.12 million	$158,136
147	Augusta	Georgia	$2.51 million	$7.86 million	$159,315	-2.5%	$2.58 million	$163,467
148	Sterling Heights	Michigan	$1.60 million	$4.45 million	$154,937	+4.9%	$1.52 million	$147,662
149	Columbus	Georgia	$2.43 million	$7.58 million	$154,708	-0.4%	$2.44 million	$155,271
150	Naperville	Illinois	$1.82 million	$4.61 million	$154,464	+7.3%	$1.70 million	$143,924
151	Durham	North Carolina	$3.41 million	$9.85 million	$153,306	-0.1%	$3.41 million	$153,483
152	Clarksville	Tennessee	$1.95 million	$7.76 million	$153,054	+3.7%	$1.88 million	$147,572
153	Winston-Salem	North Carolina	$2.91 million	$9.03 million	$148,718	-0.6%	$2.93 million	$149,607
154	Tuscaloosa	Alabama	$1.11 million	$3.52 million	$142,075	+0.2%	$1.11 million	$141,740
155	Meridian	Idaho	$1.28 million	$3.50 million	$141,739	+5.2%	$1.22 million	$134,744
156	Tulsa	Oklahoma	$5.21 million	$15.70 million	$141,716	-1.3%	$5.28 million	$143,540
157	Huntsville	Alabama	$2.33 million	$7.56 million	$138,408	+2.4%	$2.28 million	$135,202
158	Yonkers	New York	$2.17 million	$6.48 million	$138,028	+0.0%	$2.17 million	$137,980
159	Montgomery	Alabama	$2.11 million	$5.75 million	$133,987	+6.1%	$1.99 million	$126,276
160	Memphis	Tennessee	$6.52 million	$23.16 million	$131,342	+7.7%	$6.06 million	$121,926
161	Edison	New Jersey	$1.06 million	$3.41 million	$125,594	-1.7%	$1.08 million	$127,746
162	Shreveport	Louisiana	$1.82 million	$5.95 million	$123,780	-3.1%	$1.88 million	$127,741
163	Columbia	Maryland	$963,990	$2.59 million	$117,965	+6.8%	$902,631	$110,457
164	Provo	Utah	$923,179	$2.85 million	$102,269	-1.5%	$936,800	$103,778
165	Paradise	Nevada	$1.40 million	$8.03 million	$73,651	-7.6%	$1.51 million	$79,679
166	Olathe	Kansas	$1.03 million	$3.08 million	$71,522	-2.9%	$1.06 million	$73,643
167	Sandy	Utah	$514,595	$2.37 million	$60,505	-21.1%	$652,058	$76,668

All 167 cities by total FY2026 spend

Scroll right for the full row.

Rank	City	State	FY2026 spend	3-year total FY23–25	FY2026 / 10k	YoY	FY2025 spend	FY2025 / 10k
1	New York City	New York	$164.3 million	$394.0 million	$237,805	+11.2%	$147.8 million	$213,930
2	Los Angeles	California	$115.9 million	$312.2 million	$369,431	+6.0%	$109.3 million	$348,572
3	Chicago	Illinois	$82.12 million	$215.3 million	$381,090	+6.4%	$77.19 million	$358,237
4	Houston	Texas	$56.08 million	$174.7 million	$310,172	-1.9%	$57.15 million	$316,052
5	Atlanta	Georgia	$42.65 million	$116.6 million	$1,091,381	+5.8%	$40.32 million	$1,031,767
6	Phoenix	Arizona	$41.80 million	$124.5 million	$320,853	-1.2%	$42.30 million	$324,710
7	Seattle	Washington	$41.63 million	$105.0 million	$716,891	+9.8%	$37.90 million	$652,706
8	Dallas	Texas	$41.19 million	$136.1 million	$403,755	+1.4%	$40.63 million	$398,339
9	Denver	Colorado	$36.28 million	$113.2 million	$642,842	-1.4%	$36.79 million	$651,917
10	Las Vegas	Nevada	$35.75 million	$92.31 million	$671,692	+8.3%	$33.00 million	$619,978
11	San Diego	California	$34.22 million	$102.4 million	$305,897	-1.2%	$34.65 million	$309,728
12	San Antonio	Texas	$32.84 million	$89.88 million	$270,537	+3.8%	$31.65 million	$260,706
13	Philadelphia	Pennsylvania	$32.80 million	$90.54 million	$260,696	+6.5%	$30.79 million	$244,730
14	Austin	Texas	$31.08 million	$97.45 million	$404,653	+0.9%	$30.79 million	$400,949
15	Miami	Florida	$27.19 million	$84.55 million	$740,575	-0.3%	$27.28 million	$742,944
16	Detroit	Michigan	$23.31 million	$53.95 million	$464,851	+13.7%	$20.50 million	$408,845
17	Minneapolis	Minnesota	$23.14 million	$70.62 million	$693,323	-2.0%	$23.61 million	$707,289
18	Orlando	Florida	$22.70 million	$70.12 million	$940,796	+0.5%	$22.59 million	$936,270
19	San Francisco	California	$22.09 million	$67.78 million	$318,381	+1.2%	$21.83 million	$314,605
20	Charlotte	North Carolina	$21.97 million	$68.38 million	$320,205	-1.1%	$22.21 million	$323,667
21	Boston	Massachusetts	$21.82 million	$63.73 million	$411,606	+2.0%	$21.40 million	$403,694
22	Fort Worth	Texas	$21.15 million	$50.10 million	$293,309	+12.9%	$18.74 million	$259,868
23	Portland	Oregon	$20.74 million	$55.91 million	$405,148	+4.1%	$19.93 million	$389,330
24	Baltimore	Maryland	$20.61 million	$64.37 million	$442,630	-2.3%	$21.10 million	$453,247
25	Cleveland	Ohio	$20.23 million	$60.36 million	$691,958	-1.9%	$20.63 million	$705,623
26	Columbus	Ohio	$20.17 million	$59.66 million	$293,481	-3.1%	$20.81 million	$302,932
27	San Jose	California	$19.39 million	$58.00 million	$239,866	-2.8%	$19.95 million	$246,788
28	Indianapolis	Indiana	$19.20 million	$58.31 million	$251,417	-0.5%	$19.31 million	$252,786
29	Jacksonville	Florida	$18.28 million	$47.51 million	$245,376	+7.1%	$17.07 million	$229,149
30	Washington	District of Columbia	$16.77 million	$49.55 million	$304,363	-2.5%	$17.20 million	$312,191
31	Tampa	Florida	$15.61 million	$48.09 million	$516,688	-2.8%	$16.05 million	$531,323
32	Nashville	Tennessee	$15.25 million	$58.17 million	$280,714	+8.2%	$14.10 million	$259,515
33	Pittsburgh	Pennsylvania	$15.25 million	$41.03 million	$642,436	+7.8%	$14.14 million	$595,821
34	Salt Lake City	Utah	$14.93 million	$45.05 million	$952,303	-2.3%	$15.28 million	$974,727
35	St. Louis	Missouri	$14.74 million	$44.89 million	$622,981	+0.4%	$14.69 million	$620,714
36	Cincinnati	Ohio	$14.60 million	$44.94 million	$601,520	-2.3%	$14.94 million	$615,690
37	Raleigh	North Carolina	$14.02 million	$43.70 million	$351,208	-0.1%	$14.03 million	$351,496
38	Milwaukee	Wisconsin	$13.76 million	$39.90 million	$294,731	+1.5%	$13.55 million	$290,290
39	Louisville	Kentucky	$13.67 million	$34.92 million	$275,183	+10.9%	$12.32 million	$248,038
40	Albuquerque	New Mexico	$13.46 million	$41.57 million	$306,045	-1.0%	$13.59 million	$309,101
41	Saint Paul	Minnesota	$13.30 million	$29.53 million	$544,029	+13.9%	$11.67 million	$477,480
42	Kansas City	Missouri	$13.20 million	$42.21 million	$330,810	-3.8%	$13.72 million	$343,804
43	Oklahoma City	Oklahoma	$12.89 million	$41.26 million	$241,264	-3.3%	$13.34 million	$249,594
44	Buffalo	New York	$11.86 million	$36.67 million	$542,982	-2.7%	$12.19 million	$558,289
45	Omaha	Nebraska	$11.51 million	$36.97 million	$303,357	-0.1%	$11.51 million	$303,603
46	Tucson	Arizona	$10.83 million	$33.81 million	$252,800	-0.7%	$10.91 million	$254,649
47	Honolulu	Hawaii	$10.38 million	$26.41 million	$377,722	+9.0%	$9.52 million	$346,654
48	Colorado Springs	Colorado	$10.01 million	$25.57 million	$263,712	+8.7%	$9.21 million	$242,503
49	Virginia Beach	Virginia	$9.88 million	$29.88 million	$277,271	-4.2%	$10.31 million	$289,469
50	Mesa	Arizona	$9.01 million	$22.82 million	$225,521	+7.7%	$8.36 million	$209,352
51	New Orleans	Louisiana	$8.68 million	$27.24 million	$288,113	-3.1%	$8.96 million	$297,397
52	Fresno	California	$8.64 million	$24.16 million	$207,748	+5.4%	$8.20 million	$197,103
53	Scottsdale	Arizona	$8.56 million	$16.38 million	$427,190	+21.3%	$7.05 million	$352,096
54	Birmingham	Alabama	$8.44 million	$30.30 million	$544,135	-4.3%	$8.82 million	$568,870
55	Richmond	Virginia	$7.32 million	$19.31 million	$411,539	+8.5%	$6.74 million	$379,243
56	Kansas City	Kansas	$6.95 million	$15.10 million	$565,440	+14.7%	$6.06 million	$493,131
57	Grand Rapids	Michigan	$6.57 million	$22.40 million	$421,279	+0.3%	$6.56 million	$420,170
58	Memphis	Tennessee	$6.52 million	$23.16 million	$131,342	+7.7%	$6.06 million	$121,926
59	Aurora	Colorado	$6.30 million	$19.51 million	$214,564	-0.4%	$6.32 million	$215,450
60	Wichita	Kansas	$6.23 million	$16.56 million	$199,498	+6.1%	$5.87 million	$188,075
61	Newark	New Jersey	$6.21 million	$12.86 million	$279,006	+23.8%	$5.02 million	$225,414
62	Tacoma	Washington	$6.07 million	$18.61 million	$352,805	-1.7%	$6.18 million	$358,866
63	Rochester	New York	$5.84 million	$17.60 million	$353,352	-2.5%	$5.99 million	$362,457
64	Charleston	South Carolina	$5.82 million	$11.48 million	$539,456	+18.6%	$4.91 million	$454,898
65	Fort Wayne	Indiana	$5.82 million	$15.51 million	$280,883	+10.7%	$5.26 million	$253,835
66	Savannah	Georgia	$5.68 million	$11.89 million	$491,325	+17.5%	$4.83 million	$418,060
67	Lexington	Kentucky	$5.55 million	$13.65 million	$219,104	+9.5%	$5.06 million	$200,037
68	Jersey City	New Jersey	$5.33 million	$11.69 million	$249,430	+10.4%	$4.83 million	$225,868
69	Tulsa	Oklahoma	$5.21 million	$15.70 million	$141,716	-1.3%	$5.28 million	$143,540
70	Mobile	Alabama	$5.14 million	$13.34 million	$350,294	+11.9%	$4.60 million	$313,163
71	Henderson	Nevada	$5.07 million	$13.67 million	$201,990	+5.7%	$4.80 million	$191,052
72	Des Moines	Iowa	$5.03 million	$12.95 million	$258,682	+11.3%	$4.52 million	$232,339
73	Knoxville	Tennessee	$4.71 million	$16.37 million	$325,183	+0.2%	$4.70 million	$324,481
74	Boise	Idaho	$4.66 million	$12.16 million	$251,889	+12.0%	$4.16 million	$224,815
75	Reno	Nevada	$4.47 million	$13.76 million	$223,624	-1.0%	$4.52 million	$225,982
76	Fargo	North Dakota	$4.38 million	$9.69 million	$443,918	+22.1%	$3.59 million	$363,434
77	Chesapeake	Virginia	$4.32 million	$9.54 million	$226,957	+12.0%	$3.86 million	$202,626
78	Spokane	Washington	$4.26 million	$13.24 million	$237,208	-0.9%	$4.30 million	$239,312
79	Syracuse	New York	$4.23 million	$15.36 million	$371,149	-0.3%	$4.24 million	$372,239
80	Providence	Rhode Island	$4.23 million	$10.83 million	$282,995	+10.9%	$3.81 million	$255,165
81	Akron	Ohio	$3.98 million	$10.04 million	$265,619	+8.9%	$3.65 million	$243,913
82	Toledo	Ohio	$3.97 million	$11.92 million	$186,900	-0.4%	$3.99 million	$187,572
83	Norfolk	Virginia	$3.93 million	$12.06 million	$210,484	-0.5%	$3.95 million	$211,644
84	Hartford	Connecticut	$3.91 million	$9.88 million	$412,148	+9.6%	$3.57 million	$375,942
85	Springfield	Missouri	$3.90 million	$11.67 million	$292,767	-2.1%	$3.99 million	$299,083
86	Lincoln	Nebraska	$3.89 million	$11.67 million	$170,332	-2.5%	$3.99 million	$174,773
87	Greensboro	North Carolina	$3.87 million	$10.72 million	$165,088	+6.4%	$3.64 million	$155,221
88	Anchorage	Alaska	$3.84 million	$11.47 million	$167,755	-0.3%	$3.85 million	$168,300
89	Madison	Wisconsin	$3.84 million	$12.46 million	$181,176	-0.7%	$3.86 million	$182,371
90	Manchester	New Hampshire	$3.73 million	$8.19 million	$413,752	+14.5%	$3.26 million	$361,239
91	Overland Park	Kansas	$3.70 million	$9.55 million	$246,381	+6.3%	$3.48 million	$231,672
92	Chandler	Arizona	$3.65 million	$10.89 million	$181,132	-1.1%	$3.70 million	$183,174
93	Little Rock	Arkansas	$3.63 million	$12.96 million	$228,463	-3.1%	$3.75 million	$235,743
94	Vancouver	Washington	$3.62 million	$11.14 million	$245,975	+0.9%	$3.59 million	$243,755
95	Lakewood	Colorado	$3.55 million	$11.32 million	$288,794	-2.4%	$3.64 million	$296,027
96	Baton Rouge	Louisiana	$3.55 million	$10.82 million	$205,387	-0.4%	$3.56 million	$206,210
97	Salem	Oregon	$3.54 million	$10.88 million	$257,003	-2.3%	$3.62 million	$262,980
98	Durham	North Carolina	$3.41 million	$9.85 million	$153,306	-0.1%	$3.41 million	$153,483
99	St. Petersburg	Florida	$3.40 million	$10.60 million	$167,800	+0.0%	$3.40 million	$167,753
100	Lafayette	Louisiana	$3.38 million	$7.87 million	$283,758	+20.5%	$2.80 million	$235,389
101	North Las Vegas	Nevada	$3.38 million	$10.54 million	$177,787	-0.8%	$3.41 million	$179,207
102	Cambridge	Massachusetts	$3.20 million	$6.63 million	$344,457	+16.7%	$2.74 million	$295,166
103	Columbia	South Carolina	$3.18 million	$10.15 million	$301,154	-1.8%	$3.23 million	$306,760
104	Aurora	Illinois	$3.00 million	$7.69 million	$183,124	+8.8%	$2.76 million	$168,275
105	Winston-Salem	North Carolina	$2.91 million	$9.03 million	$148,718	-0.6%	$2.93 million	$149,607
106	Sioux Falls	South Dakota	$2.89 million	$8.69 million	$184,470	-0.2%	$2.89 million	$184,858
107	Worcester	Massachusetts	$2.83 million	$7.16 million	$194,879	+9.7%	$2.58 million	$177,686
108	Sandy Springs	Georgia	$2.81 million	$9.12 million	$330,771	-1.4%	$2.85 million	$335,471
109	West Valley City	Utah	$2.77 million	$8.23 million	$253,772	-3.2%	$2.86 million	$262,027
110	Fort Collins	Colorado	$2.75 million	$8.15 million	$208,979	-1.5%	$2.79 million	$212,131
111	Waterbury	Connecticut	$2.75 million	$6.10 million	$306,315	+20.6%	$2.28 million	$254,095
112	Rockford	Illinois	$2.75 million	$7.09 million	$249,999	+7.6%	$2.55 million	$232,263
113	Chattanooga	Tennessee	$2.74 million	$9.60 million	$192,748	+3.6%	$2.64 million	$185,981
114	New Haven	Connecticut	$2.70 million	$8.92 million	$256,750	-6.0%	$2.87 million	$273,222
115	Warren	Michigan	$2.69 million	$6.17 million	$255,452	+12.9%	$2.38 million	$226,321
116	Joliet	Illinois	$2.64 million	$8.31 million	$228,252	-2.5%	$2.71 million	$234,083
117	Eugene	Oregon	$2.62 million	$8.07 million	$176,373	-0.0%	$2.62 million	$176,387
118	Bridgeport	Connecticut	$2.61 million	$5.85 million	$223,607	+22.4%	$2.13 million	$182,611
119	Green Bay	Wisconsin	$2.56 million	$7.67 million	$313,413	-0.8%	$2.58 million	$315,980
120	Augusta	Georgia	$2.51 million	$7.86 million	$159,315	-2.5%	$2.58 million	$163,467
121	Jackson	Mississippi	$2.49 million	$7.83 million	$214,753	-3.6%	$2.58 million	$222,706
122	Erie	Pennsylvania	$2.49 million	$7.53 million	$325,489	-2.0%	$2.54 million	$332,026
123	Bellevue	Washington	$2.48 million	$5.83 million	$217,088	+10.3%	$2.25 million	$196,770
124	Newport News	Virginia	$2.48 million	$7.46 million	$175,376	-0.0%	$2.48 million	$175,433
125	Rio Rancho	New Mexico	$2.46 million	$5.49 million	$345,204	+18.0%	$2.08 million	$292,498
126	Carmel	Indiana	$2.45 million	$4.71 million	$312,502	+21.4%	$2.02 million	$257,490
127	Columbus	Georgia	$2.43 million	$7.58 million	$154,708	-0.4%	$2.44 million	$155,271
128	Huntsville	Alabama	$2.33 million	$7.56 million	$138,408	+2.4%	$2.28 million	$135,202
129	Las Cruces	New Mexico	$2.31 million	$6.78 million	$262,389	-4.5%	$2.42 million	$274,805
130	Evansville	Indiana	$2.24 million	$7.11 million	$241,099	-2.0%	$2.29 million	$246,080
131	Kenosha	Wisconsin	$2.19 million	$5.91 million	$280,995	+5.2%	$2.08 million	$266,985
132	Yonkers	New York	$2.17 million	$6.48 million	$138,028	+0.0%	$2.17 million	$137,980
133	Cedar Rapids	Iowa	$2.16 million	$6.01 million	$202,202	+1.1%	$2.14 million	$200,039
134	Springfield	Massachusetts	$2.11 million	$7.21 million	$176,083	-4.3%	$2.21 million	$183,993
135	Montgomery	Alabama	$2.11 million	$5.75 million	$133,987	+6.1%	$1.99 million	$126,276
136	Paterson	New Jersey	$2.06 million	$5.76 million	$164,290	+5.4%	$1.95 million	$155,855
137	Lansing	Michigan	$2.03 million	$6.50 million	$226,121	-2.2%	$2.07 million	$231,154
138	Billings	Montana	$1.98 million	$5.36 million	$214,967	+5.4%	$1.87 million	$203,916
139	Nampa	Idaho	$1.97 million	$6.38 million	$235,085	-4.5%	$2.06 million	$246,154
140	Clarksville	Tennessee	$1.95 million	$7.76 million	$153,054	+3.7%	$1.88 million	$147,572
141	Columbia	Missouri	$1.91 million	$5.69 million	$197,904	-2.1%	$1.95 million	$202,222
142	Gresham	Oregon	$1.91 million	$4.45 million	$220,647	+11.1%	$1.72 million	$198,600
143	Shreveport	Louisiana	$1.82 million	$5.95 million	$123,780	-3.1%	$1.88 million	$127,741
144	Naperville	Illinois	$1.82 million	$4.61 million	$154,464	+7.3%	$1.70 million	$143,924
145	Allentown	Pennsylvania	$1.79 million	$5.79 million	$182,696	-1.9%	$1.83 million	$186,261
146	Topeka	Kansas	$1.72 million	$5.46 million	$170,702	-0.6%	$1.73 million	$171,650
147	Stamford	Connecticut	$1.72 million	$4.12 million	$161,408	+9.3%	$1.57 million	$147,608
148	Fayetteville	Arkansas	$1.71 million	$5.57 million	$231,720	+0.1%	$1.71 million	$231,387
149	Norman	Oklahoma	$1.70 million	$5.73 million	$177,497	+1.1%	$1.69 million	$175,583
150	Independence	Missouri	$1.68 million	$5.04 million	$184,407	-2.1%	$1.71 million	$188,388
151	South Bend	Indiana	$1.64 million	$5.21 million	$202,425	-0.2%	$1.64 million	$202,861
152	Broken Arrow	Oklahoma	$1.60 million	$4.23 million	$180,479	+8.7%	$1.47 million	$165,973
153	Sterling Heights	Michigan	$1.60 million	$4.45 million	$154,937	+4.9%	$1.52 million	$147,662
154	Woodbridge	New Jersey	$1.54 million	$3.84 million	$197,671	+13.7%	$1.36 million	$173,832
155	Lawton	Oklahoma	$1.48 million	$4.38 million	$208,627	-1.2%	$1.50 million	$211,113
156	North Charleston	South Carolina	$1.47 million	$4.54 million	$178,157	-2.6%	$1.51 million	$182,879
157	Rochester	Minnesota	$1.41 million	$4.37 million	$162,180	-2.0%	$1.44 million	$165,429
158	Lowell	Massachusetts	$1.41 million	$4.19 million	$160,871	+0.1%	$1.40 million	$160,663
159	Paradise	Nevada	$1.40 million	$8.03 million	$73,651	-7.6%	$1.51 million	$79,679
160	Meridian	Idaho	$1.28 million	$3.50 million	$141,739	+5.2%	$1.22 million	$134,744
161	Orem	Utah	$1.13 million	$3.64 million	$159,784	+1.0%	$1.12 million	$158,136
162	Tuscaloosa	Alabama	$1.11 million	$3.52 million	$142,075	+0.2%	$1.11 million	$141,740
163	Edison	New Jersey	$1.06 million	$3.41 million	$125,594	-1.7%	$1.08 million	$127,746
164	Olathe	Kansas	$1.03 million	$3.08 million	$71,522	-2.9%	$1.06 million	$73,643
165	Columbia	Maryland	$963,990	$2.59 million	$117,965	+6.8%	$902,631	$110,457
166	Provo	Utah	$923,179	$2.85 million	$102,269	-1.5%	$936,800	$103,778
167	Sandy	Utah	$514,595	$2.37 million	$60,505	-21.1%	$652,058	$76,668

Spend Data by State — Full County & City Breakdown

This section aggregates upward, from county to state. An Onlyfans lookup query starts at the other end, from a single location. Below is the full per-state breakdown — every U.S. city in the OnlyGuider dataset and every U.S. county (3,091 in total). Cities inside a state are ranked by spend per 10,000 adults. Counties inside a state are ranked the same way. National ranks are nationwide, not inside the state. Click a state to expand its data.

A

Alabama Spend Data

2026 total spend: $52.93 million
3-year spend (FY2023–FY2025): $168.9 million
2026 estimated fan accounts: 816,094
2026 male fan accounts: 693,680 accounts & $45.0 million spend
2026 female fan accounts: 81,609 accounts & $5.29 million spend
2026 other fan accounts: 40,805 accounts & $2.65 million spend
2026 spend on PPV, tips & messages: $37.1 million (70%)
2026 spend on subscriptions: $15.9 million (30%)
2026 spend per 10k adults: $138,015
National rank (per-capita): #46
National rank (total): #30
Change vs FY2025: -2.5%
Cities in dataset: 5
Counties in dataset: 67

Cities in Alabama (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Birmingham	$8.44 million	$544,135	-4.3%	$8.82 million	$30.30 million	54
2	Mobile	$5.14 million	$350,294	+11.9%	$4.60 million	$13.34 million	70
3	Huntsville	$2.33 million	$138,408	+2.4%	$2.28 million	$7.56 million	128
4	Montgomery	$2.11 million	$133,987	+6.1%	$1.99 million	$5.75 million	135
5	Tuscaloosa	$1.11 million	$142,075	+0.2%	$1.11 million	$3.52 million	162

Fan accounts in Alabama cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Birmingham	130,056	110,548	13,006	6,503	$5.90 million	$2.53 million
Mobile	79,261	67,372	7,926	3,963	$3.60 million	$1.54 million
Huntsville	36,000	30,600	3,600	1,800	$1.63 million	$700,455
Montgomery	32,516	27,638	3,252	1,626	$1.48 million	$632,658
Tuscaloosa	17,119	14,551	1,712	856	$777,181	$333,078

Counties in Alabama (67), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Perry County	$405,360	$232,774	+36.4%	$297,142	$584,351	448	1390
2	Jefferson County	$11.89 million	$222,904	-0.5%	$11.95 million	$39.48 million	582	78
3	Mobile County	$5.61 million	$170,404	-4.5%	$5.88 million	$17.14 million	1832	183
4	Henry County	$310,220	$160,096	+32.3%	$234,455	$532,889	2127	1635
5	Escambia County	$507,372	$154,214	+15.6%	$439,085	$1.07 million	2262	1219
6	Sumter County	$196,307	$152,048	+19.5%	$164,312	$379,082	2316	1976
7	Calhoun County	$1.33 million	$142,731	-2.8%	$1.37 million	$4.24 million	2488	623
8	Dale County	$563,352	$138,260	+12.2%	$502,048	$1.34 million	2571	1134
9	Lamar County	$164,219	$136,883	-5.0%	$172,873	$518,584	2595	2078
10	Cleburne County	$188,254	$136,480	-8.4%	$205,459	$532,703	2599	2002
11	Greene County	$92,827	$136,450	+27.3%	$72,905	$129,885	2600	2434
12	Winston County	$244,572	$130,283	-2.1%	$249,920	$929,257	2668	1815
13	Shelby County	$2.43 million	$130,064	-5.5%	$2.58 million	$7.39 million	2672	389
14	Coosa County	$102,893	$129,709	+15.0%	$89,474	$224,224	2680	2388
15	Cherokee County	$265,090	$129,026	-2.1%	$270,907	$927,902	2690	1758
16	Jackson County	$546,962	$128,990	-3.4%	$566,116	$1.76 million	2692	1159
17	Etowah County	$1.05 million	$128,651	-1.4%	$1.06 million	$3.34 million	2698	747
18	Cullman County	$944,201	$128,508	-3.4%	$977,586	$2.98 million	2701	803
19	Morgan County	$1.23 million	$125,167	-1.7%	$1.25 million	$3.93 million	2739	662
20	Talladega County	$787,949	$125,053	-4.6%	$825,701	$2.34 million	2740	909
21	Lawrence County	$314,663	$124,168	+6.7%	$294,933	$766,202	2750	1621
22	Fayette County	$136,909	$123,476	+16.4%	$117,642	$302,519	2758	2204
23	Pike County	$308,261	$123,238	+5.2%	$293,000	$1.11 million	2760	1640
24	Crenshaw County	$107,035	$122,451	+1.2%	$105,767	$220,722	2765	2358
25	Lee County	$1.79 million	$121,877	-3.7%	$1.86 million	$5.56 million	2769	504
26	Madison County	$4.12 million	$121,876	-1.2%	$4.17 million	$13.33 million	2770	240
27	Franklin County	$286,540	$121,355	+3.8%	$276,154	$781,134	2777	1690
28	Macon County	$141,352	$119,162	+5.3%	$134,211	$361,251	2803	2185
29	Marshall County	$936,440	$118,845	+0.0%	$936,163	$3.05 million	2808	809
30	Randolph County	$178,667	$116,970	-2.6%	$183,366	$591,293	2831	2024
31	Walker County	$563,706	$116,944	-0.4%	$566,116	$1.84 million	2832	1131
32	Wilcox County	$53,882	$116,700	+13.4%	$47,499	$125,121	2834	2672
33	Washington County	$99,934	$116,395	+12.7%	$88,646	$226,681	2838	2400
34	Clarke County	$165,559	$116,382	+5.5%	$156,856	$440,010	2839	2070
35	Lauderdale County	$844,133	$115,661	-5.1%	$889,217	$2.87 million	2846	864
36	Autauga County	$521,541	$115,258	-4.1%	$544,024	$1.60 million	2851	1195
37	Marion County	$214,694	$113,212	-2.3%	$219,819	$698,327	2878	1919
38	Montgomery County	$1.96 million	$113,060	-4.1%	$2.04 million	$6.08 million	2881	460
39	Conecuh County	$46,156	$111,233	-2.8%	$47,499	$149,810	2900	2724
40	Dallas County	$255,296	$110,782	-6.0%	$271,460	$762,381	2907	1784
41	Barbour County	$159,998	$109,959	+0.2%	$159,617	$540,245	2916	2090
42	Russell County	$455,816	$109,957	-20.6%	$574,401	$2.17 million	2917	1300
43	Chilton County	$359,249	$109,951	-5.4%	$379,712	$1.09 million	2918	1507
44	Choctaw County	$46,233	$108,786	+2.1%	$45,289	$161,828	2927	2722
45	St. Clair County	$778,515	$108,367	-5.1%	$820,178	$2.39 million	2933	917
46	Lowndes County	$22,417	$108,163	-23.4%	$29,272	$102,829	2935	2893
47	Houston County	$878,445	$108,095	-3.3%	$908,548	$2.80 million	2936	840
48	Baldwin County	$2.20 million	$107,524	-4.1%	$2.29 million	$6.90 million	2943	418
49	Coffee County	$419,659	$107,224	-1.1%	$424,173	$1.36 million	2947	1361
50	Covington County	$258,736	$107,040	-3.4%	$267,870	$809,398	2951	1772
51	Pickens County	$92,997	$107,022	-6.5%	$99,416	$260,427	2953	2433
52	Butler County	$90,833	$106,738	-4.4%	$94,997	$272,210	2957	2444
53	Bibb County	$124,378	$106,437	+0.3%	$123,993	$456,933	2964	2263
54	Clay County	$55,413	$105,983	-2.1%	$56,612	$182,141	2969	2661
55	DeKalb County	$550,498	$105,648	-12.2%	$626,870	$2.09 million	2974	1151
56	Tallapoosa County	$274,465	$105,408	-3.6%	$284,715	$868,857	2976	1727
57	Bullock County	$16,243	$105,289	-30.0%	$23,197	$90,766	2978	2943
58	Geneva County	$159,070	$104,451	-3.5%	$164,864	$502,141	2982	2098
59	Marengo County	$76,156	$102,686	-0.4%	$76,495	$246,490	3000	2528
60	Monroe County	$80,171	$102,381	-29.2%	$113,223	$399,441	3004	2508
61	Colbert County	$402,024	$101,894	-23.4%	$524,693	$1.99 million	3007	1400
62	Chambers County	$191,930	$100,300	-17.1%	$231,417	$813,253	3015	1991
63	Tuscaloosa County	$1.80 million	$99,450	-2.2%	$1.84 million	$5.67 million	3025	503
64	Hale County	$38,124	$99,300	-33.6%	$57,440	$230,337	3027	2779
65	Blount County	$312,352	$88,938	+1.4%	$308,188	$1.05 million	3079	1628
66	Limestone County	$739,567	$88,057	+0.3%	$737,332	$2.50 million	3080	948
67	Elmore County	$431,393	$78,720	-30.6%	$621,347	$2.29 million	3088	1340

Fan accounts & spend mix — Alabama counties (67), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Jefferson County	183,281	155,789	18,328	9,164	$8.32 million	$3.57 million
Mobile County	86,498	73,524	8,650	4,325	$3.93 million	$1.68 million
Madison County	63,592	54,054	6,359	3,180	$2.89 million	$1.24 million
Shelby County	37,541	31,910	3,754	1,877	$1.70 million	$730,442
Baldwin County	33,925	28,836	3,392	1,696	$1.54 million	$660,072
Montgomery County	30,215	25,683	3,021	1,511	$1.37 million	$587,892
Tuscaloosa County	27,807	23,636	2,781	1,390	$1.26 million	$541,049
Lee County	27,672	23,521	2,767	1,384	$1.26 million	$538,407
Calhoun County	20,519	17,441	2,052	1,026	$931,570	$399,244
Morgan County	18,961	16,117	1,896	948	$860,806	$368,917
Etowah County	16,118	13,700	1,612	806	$731,737	$313,602
Cullman County	14,558	12,375	1,456	728	$660,941	$283,260
Marshall County	14,439	12,273	1,444	722	$655,508	$280,932
Houston County	13,544	11,513	1,354	677	$614,911	$263,533
Lauderdale County	13,015	11,063	1,302	651	$590,893	$253,240
Talladega County	12,149	10,327	1,215	607	$551,564	$236,385
St. Clair County	12,004	10,203	1,200	600	$544,960	$233,554
Limestone County	11,403	9,693	1,140	570	$517,697	$221,870
Walker County	8,692	7,388	869	435	$394,595	$169,112
Dale County	8,686	7,383	869	434	$394,346	$169,005
DeKalb County	8,488	7,215	849	424	$385,349	$165,149
Jackson County	8,433	7,168	843	422	$382,874	$164,089
Autauga County	8,041	6,835	804	402	$365,078	$156,462
Escambia County	7,823	6,650	782	391	$355,161	$152,212
Russell County	7,028	5,974	703	351	$319,071	$136,745
Elmore County	6,651	5,654	665	333	$301,975	$129,418
Coffee County	6,471	5,500	647	324	$293,761	$125,898
Perry County	6,250	5,313	625	313	$283,752	$121,608
Colbert County	6,199	5,269	620	310	$281,417	$120,607
Chilton County	5,539	4,708	554	277	$251,475	$107,775
Lawrence County	4,852	4,124	485	243	$220,264	$94,399
Blount County	4,816	4,094	482	241	$218,646	$93,705
Henry County	4,783	4,066	478	239	$217,154	$93,066
Pike County	4,753	4,040	475	238	$215,783	$92,478
Franklin County	4,418	3,755	442	221	$200,578	$85,962
Tallapoosa County	4,232	3,597	423	212	$192,125	$82,339
Cherokee County	4,087	3,474	409	204	$185,563	$79,527
Covington County	3,989	3,391	399	199	$181,115	$77,621
Dallas County	3,936	3,346	394	197	$178,707	$76,589
Winston County	3,771	3,205	377	189	$171,200	$73,372
Marion County	3,310	2,814	331	166	$150,286	$64,408
Sumter County	3,027	2,573	303	151	$137,415	$58,892
Chambers County	2,959	2,515	296	148	$134,351	$57,579
Cleburne County	2,903	2,467	290	145	$131,778	$56,476
Randolph County	2,755	2,342	275	138	$125,067	$53,600
Clarke County	2,553	2,170	255	128	$115,892	$49,668
Lamar County	2,532	2,152	253	127	$114,954	$49,266
Barbour County	2,467	2,097	247	123	$111,998	$47,999
Geneva County	2,453	2,085	245	123	$111,349	$47,721
Macon County	2,179	1,853	218	109	$98,947	$42,406
Fayette County	2,111	1,794	211	106	$95,836	$41,073
Bibb County	1,918	1,630	192	96	$87,064	$37,313
Crenshaw County	1,650	1,403	165	83	$74,924	$32,110
Coosa County	1,586	1,348	159	79	$72,025	$30,868
Washington County	1,541	1,310	154	77	$69,954	$29,980
Pickens County	1,434	1,219	143	72	$65,098	$27,899
Greene County	1,431	1,217	143	72	$64,979	$27,848
Butler County	1,401	1,190	140	70	$63,583	$27,250
Monroe County	1,236	1,051	124	62	$56,120	$24,051
Marengo County	1,174	998	117	59	$53,310	$22,847
Clay County	854	726	85	43	$38,789	$16,624
Wilcox County	831	706	83	42	$37,718	$16,165
Choctaw County	713	606	71	36	$32,363	$13,870
Conecuh County	712	605	71	36	$32,309	$13,847
Hale County	588	500	59	29	$26,687	$11,437
Lowndes County	346	294	35	17	$15,692	$6,725
Bullock County	250	213	25	13	$11,370	$4,873

Alaska Spend Data

2026 total spend: $9.51 million
3-year spend (FY2023–FY2025): $27.61 million
2026 estimated fan accounts: 146,647
2026 male fan accounts: 124,650 accounts & $8.08 million spend
2026 female fan accounts: 14,665 accounts & $951,103 spend
2026 other fan accounts: 7,332 accounts & $475,551 spend
2026 spend on PPV, tips & messages: $6.66 million (70%)
2026 spend on subscriptions: $2.85 million (30%)
2026 spend per 10k adults: $164,382
National rank (per-capita): #44
National rank (total): #50
Change vs FY2025: +2.0%
Cities in dataset: 1
Counties in dataset: 27

Cities in Alaska (1)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Anchorage	$3.84 million	$167,755	-0.3%	$3.85 million	$11.47 million	88

Fan accounts in Alaska cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Anchorage	59,165	50,290	5,916	2,958	$2.69 million	$1.15 million

Counties in Alaska (27), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	North Slope Borough	$418,544	$246,163	+1.7%	$411,736	$1.30 million	322	1366
2	Yukon-Koyukuk Census Area	$282,781	$236,720	+6.0%	$266,860	$750,675	398	1701
3	Fairbanks North Star Borough	$1.51 million	$194,027	+0.1%	$1.51 million	$4.43 million	1155	564
4	Kodiak Island Borough	$265,197	$193,798	+20.3%	$220,500	$515,234	1167	1757
5	Juneau City and Borough	$553,735	$193,067	+15.8%	$478,089	$1.19 million	1193	1147
6	Ketchikan Gateway Borough	$229,632	$179,351	-9.2%	$252,952	$806,807	1590	1875
7	Aleutians West Census Area	$103,109	$176,191	+19.4%	$86,346	$214,583	1692	2385
8	Anchorage Municipality	$4.00 million	$176,102	+2.1%	$3.92 million	$11.58 million	1693	247
9	Hoonah-Angoon Census Area	$44,517	$169,922	+27.0%	$35,060	$80,941	1840	2735
10	Sitka City and Borough	$114,929	$166,802	+0.7%	$114,162	$348,027	1930	2318
11	Denali Borough	$24,704	$165,892	+6.6%	$23,180	$78,873	1960	2877
12	Dillingham Census Area	$48,890	$161,479	+24.1%	$39,406	$96,823	2086	2704
13	Petersburg Borough	$34,899	$161,409	+4.7%	$33,321	$119,924	2091	2803
14	Yakutat City and Borough	$0	$161,252	-100.0%	$869	$8,868	2095	3082
15	Bristol Bay Borough	$709	$160,688	+22.4%	$580	$3,241	2109	3076
16	Haines Borough	$13,013	$159,578	+4.4%	$12,459	$40,523	2139	2974
17	Lake and Peninsula Borough	$505	$158,257	-41.9%	$869	$3,540	2169	3077
18	Northwest Arctic Borough	$62,560	$155,366	-3.2%	$64,614	$163,057	2235	2610
19	Valdez-Cordova	$109,468	$151,752	+1.3%	$108,077	$339,424	2322	2346
20	Prince of Wales-Hyder Census Area	$32,756	$150,898	+11.9%	$29,265	$127,688	2344	2827
21	Aleutians East Borough	$1,871	$149,628	+7.6%	$1,739	$6,622	2367	3069
22	Nome Census Area	$46,075	$140,683	-3.6%	$47,809	$131,676	2527	2725
23	Southeast Fairbanks Census Area	$12,272	$138,947	-86.1%	$88,374	$403,166	2558	2977
24	Kusilvak Census Area	$7,969	$135,399	-1.8%	$8,113	$20,516	2611	3007
25	Bethel Census Area	$82,884	$126,492	-2.0%	$84,607	$237,301	2728	2488
26	Matanuska-Susitna Borough	$1.04 million	$122,978	+1.6%	$1.02 million	$3.08 million	2762	750
27	Kenai Peninsula Borough	$477,803	$121,495	+1.8%	$469,396	$1.53 million	2774	1268

Fan accounts & spend mix — Alaska counties (27), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Anchorage Municipality	61,645	52,398	6,164	3,082	$2.80 million	$1.20 million
Fairbanks North Star Borough	23,251	19,764	2,325	1,163	$1.06 million	$452,403
Matanuska-Susitna Borough	15,976	13,579	1,598	799	$725,292	$310,839
Juneau City and Borough	8,538	7,257	854	427	$387,615	$166,121
Kenai Peninsula Borough	7,367	6,262	737	368	$334,462	$143,341
North Slope Borough	6,453	5,485	645	323	$292,981	$125,563
Yukon-Koyukuk Census Area	4,360	3,706	436	218	$197,947	$84,834
Kodiak Island Borough	4,089	3,476	409	204	$185,638	$79,559
Ketchikan Gateway Borough	3,541	3,010	354	177	$160,742	$68,889
Sitka City and Borough	1,772	1,506	177	89	$80,451	$34,479
Valdez-Cordova	1,688	1,435	169	84	$76,627	$32,840
Aleutians West Census Area	1,590	1,351	159	79	$72,177	$30,933
Bethel Census Area	1,278	1,086	128	64	$58,019	$24,865
Northwest Arctic Borough	965	820	96	48	$43,792	$18,768
Dillingham Census Area	754	641	75	38	$34,223	$14,667
Nome Census Area	710	604	71	36	$32,252	$13,822
Hoonah-Angoon Census Area	686	583	69	34	$31,162	$13,355
Petersburg Borough	538	457	54	27	$24,429	$10,470
Prince of Wales-Hyder Census Area	505	429	51	25	$22,929	$9,827
Denali Borough	381	324	38	19	$17,293	$7,411
Haines Borough	201	171	20	10	$9,109	$3,904
Southeast Fairbanks Census Area	189	161	19	9.5	$8,590	$3,681
Kusilvak Census Area	123	104	12	6.1	$5,579	$2,391
Aleutians East Borough	29	25	2.9	1.4	$1,310	$561
Bristol Bay Borough	11	9.3	1.1	0.5	$496	$213
Lake and Peninsula Borough	7.8	6.6	0.8	0.4	$354	$152
Yakutat City and Borough	0.0	0.0	0.0	0.0	$0	$0

Arizona Spend Data

2026 total spend: $138.3 million
3-year spend (FY2023–FY2025): $356.2 million
2026 estimated fan accounts: 2.13 million
2026 male fan accounts: 1.81 million accounts & $117.6 million spend
2026 female fan accounts: 213,234 accounts & $13.8 million spend
2026 other fan accounts: 106,617 accounts & $6.91 million spend
2026 spend on PPV, tips & messages: $96.8 million (70%)
2026 spend on subscriptions: $41.5 million (30%)
2026 spend per 10k adults: $245,779
National rank (per-capita): #5
National rank (total): #13
Change vs FY2025: +9.2%
Cities in dataset: 5
Counties in dataset: 15

Cities in Arizona (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Phoenix	$41.80 million	$320,853	-1.2%	$42.30 million	$124.5 million	6
2	Tucson	$10.83 million	$252,800	-0.7%	$10.91 million	$33.81 million	46
3	Mesa	$9.01 million	$225,521	+7.7%	$8.36 million	$22.82 million	50
4	Scottsdale	$8.56 million	$427,190	+21.3%	$7.05 million	$16.38 million	53
5	Chandler	$3.65 million	$181,132	-1.1%	$3.70 million	$10.89 million	92

Fan accounts in Arizona cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Phoenix	644,434	547,769	64,443	32,222	$29.3 million	$12.5 million
Tucson	166,971	141,926	16,697	8,349	$7.58 million	$3.25 million
Mesa	138,855	118,027	13,886	6,943	$6.30 million	$2.70 million
Scottsdale	131,942	112,150	13,194	6,597	$5.99 million	$2.57 million
Chandler	56,351	47,898	5,635	2,818	$2.56 million	$1.10 million

Counties in Arizona (15), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Maricopa County	$98.30 million	$266,911	+10.2%	$89.17 million	$249.4 million	181	3
2	Greenlee County	$273,823	$262,491	+21.2%	$225,847	$547,327	207	1730
3	La Paz County	$309,270	$232,763	+3.1%	$299,993	$873,888	449	1637
4	Gila County	$974,462	$230,984	+26.6%	$769,868	$1.95 million	475	786
5	Coconino County	$2.54 million	$225,860	+8.6%	$2.34 million	$6.73 million	540	369
6	Apache County	$1.07 million	$217,777	+19.1%	$894,865	$2.39 million	670	736
7	Graham County	$523,266	$195,660	+9.5%	$477,829	$1.38 million	1103	1188
8	Yuma County	$3.24 million	$189,870	+2.7%	$3.15 million	$9.08 million	1294	299
9	Navajo County	$1.44 million	$182,187	+3.9%	$1.39 million	$4.08 million	1516	589
10	Mohave County	$3.04 million	$177,886	+9.8%	$2.77 million	$7.79 million	1644	315
11	Yavapai County	$3.33 million	$175,320	+17.1%	$2.84 million	$7.16 million	1714	287
12	Pima County	$14.43 million	$172,937	+3.8%	$13.90 million	$40.57 million	1777	58
13	Cochise County	$1.51 million	$168,821	+12.6%	$1.34 million	$3.82 million	1870	562
14	Pinal County	$6.91 million	$167,278	+3.8%	$6.66 million	$19.41 million	1922	149
15	Santa Cruz County	$403,912	$154,300	+12.3%	$359,650	$1.02 million	2257	1397

Fan accounts & spend mix — Arizona counties (15), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Maricopa County	1.52 million	1.29 million	151,567	75,784	$68.8 million	$29.5 million
Pima County	222,479	189,107	22,248	11,124	$10.1 million	$4.33 million
Pinal County	106,566	90,581	10,657	5,328	$4.84 million	$2.07 million
Yavapai County	51,305	43,609	5,130	2,565	$2.33 million	$998,239
Yuma County	49,884	42,401	4,988	2,494	$2.26 million	$970,587
Mohave County	46,931	39,892	4,693	2,347	$2.13 million	$913,142
Coconino County	39,230	33,346	3,923	1,962	$1.78 million	$763,302
Cochise County	23,279	19,787	2,328	1,164	$1.06 million	$452,933
Navajo County	22,250	18,913	2,225	1,113	$1.01 million	$432,926
Apache County	16,436	13,970	1,644	822	$746,174	$319,789
Gila County	15,025	12,771	1,502	751	$682,123	$292,339
Graham County	8,068	6,858	807	403	$366,287	$156,980
Santa Cruz County	6,228	5,294	623	311	$282,738	$121,174
La Paz County	4,769	4,053	477	238	$216,489	$92,781
Greenlee County	4,222	3,589	422	211	$191,676	$82,147

Arkansas Spend Data

2026 total spend: $29.90 million
3-year spend (FY2023–FY2025): $94.13 million
2026 estimated fan accounts: 461,017
2026 male fan accounts: 391,864 accounts & $25.4 million spend
2026 female fan accounts: 46,102 accounts & $2.99 million spend
2026 other fan accounts: 23,051 accounts & $1.50 million spend
2026 spend on PPV, tips & messages: $20.9 million (70%)
2026 spend on subscriptions: $8.97 million (30%)
2026 spend per 10k adults: $126,445
National rank (per-capita): #49
National rank (total): #35
Change vs FY2025: -1.1%
Cities in dataset: 2
Counties in dataset: 75

Cities in Arkansas (2)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Little Rock	$3.63 million	$228,463	-3.1%	$3.75 million	$12.96 million	93
2	Fayetteville	$1.71 million	$231,720	+0.1%	$1.71 million	$5.57 million	148

Fan accounts in Arkansas cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Little Rock	55,993	47,594	5,599	2,800	$2.54 million	$1.09 million
Fayetteville	26,336	22,385	2,634	1,317	$1.20 million	$512,416

Counties in Arkansas (75), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Randolph County	$799,535	$273,044	+29.6%	$616,873	$1.07 million	146	901
2	Conway County	$506,493	$192,367	+30.3%	$388,735	$631,192	1218	1223
3	Cross County	$331,579	$167,617	+29.0%	$257,127	$561,432	1910	1573
4	Johnson County	$434,202	$161,336	+18.3%	$366,993	$930,147	2093	1333
5	Nevada County	$198,564	$160,042	+30.7%	$151,899	$344,172	2128	1969
6	Lawrence County	$292,253	$157,238	+16.6%	$250,750	$637,267	2198	1676
7	Pulaski County	$5.07 million	$156,897	-10.1%	$5.64 million	$19.10 million	2204	203
8	Clark County	$330,157	$152,632	+13.6%	$290,754	$760,609	2303	1578
9	Fulton County	$198,522	$144,169	+24.3%	$159,726	$351,393	2467	1970
10	Craighead County	$1.37 million	$143,364	-0.0%	$1.37 million	$4.38 million	2480	614
11	Poinsett County	$269,880	$134,672	+20.0%	$224,950	$570,513	2622	1741
12	Logan County	$249,153	$131,953	+6.0%	$235,096	$626,605	2650	1801
13	Union County	$405,838	$131,655	+12.5%	$360,616	$987,666	2654	1389
14	Lee County	$106,807	$131,488	+24.5%	$85,806	$186,497	2659	2360
15	Independence County	$419,019	$130,591	-0.1%	$419,462	$1.31 million	2665	1363
16	Mississippi County	$406,307	$130,072	-5.0%	$427,869	$1.34 million	2671	1385
17	Ouachita County	$239,756	$129,547	-2.4%	$245,532	$645,511	2684	1837
18	Washington County	$2.78 million	$129,533	-0.9%	$2.80 million	$8.90 million	2685	344
19	Monroe County	$74,492	$127,024	+19.0%	$62,615	$146,222	2724	2539
20	Sebastian County	$1.31 million	$126,852	-0.3%	$1.32 million	$4.11 million	2725	633
21	Benton County	$3.26 million	$124,644	-0.5%	$3.28 million	$10.31 million	2746	295
22	Dallas County	$61,598	$123,607	+10.7%	$55,658	$145,702	2757	2615
23	Desha County	$96,382	$122,508	+4.6%	$92,183	$318,137	2763	2418
24	Garland County	$951,261	$121,797	-2.3%	$974,011	$2.83 million	2771	798
25	Pike County	$89,633	$120,579	-5.4%	$94,792	$261,744	2782	2451
26	Calhoun County	$37,893	$120,147	+11.7%	$33,916	$128,698	2787	2782
27	Jackson County	$150,334	$119,713	-1.4%	$152,479	$474,546	2794	2135
28	Woodruff County	$44,517	$118,994	-2.8%	$45,802	$119,460	2807	2734
29	Columbia County	$194,901	$118,829	+14.0%	$171,032	$422,944	2809	1982
30	Lonoke County	$705,514	$118,826	-1.9%	$718,913	$2.20 million	2810	981
31	Crawford County	$572,775	$118,541	+1.8%	$562,375	$1.61 million	2814	1116
32	Clay County	$119,916	$118,328	-2.7%	$123,201	$367,748	2815	2284
33	Hot Spring County	$296,715	$117,697	-3.3%	$306,697	$855,247	2826	1670
34	Sevier County	$132,878	$117,581	-11.7%	$150,450	$478,268	2828	2223
35	Chicot County	$66,162	$115,977	+18.3%	$55,948	$259,154	2842	2585
36	Miller County	$368,213	$115,891	-2.6%	$378,009	$1.15 million	2844	1479
37	Grant County	$152,265	$115,561	+14.7%	$132,767	$351,550	2849	2125
38	Newton County	$43,725	$114,871	+16.9%	$37,395	$92,078	2855	2738
39	Pope County	$557,735	$113,799	-1.3%	$565,274	$1.74 million	2870	1141
40	Howard County	$85,729	$113,317	+0.2%	$85,516	$292,474	2875	2470
41	Arkansas County	$115,214	$112,825	-21.0%	$145,812	$545,046	2884	2315
42	Little River County	$77,445	$112,342	-3.9%	$80,588	$219,748	2888	2523
43	Scott County	$61,142	$112,206	-1.4%	$62,035	$186,340	2891	2622
44	Franklin County	$126,071	$111,363	+6.9%	$117,983	$329,172	2898	2256
45	Lafayette County	$18,411	$109,990	+0.8%	$18,263	$75,079	2915	2927
46	Izard County	$91,253	$109,816	-4.0%	$95,082	$237,378	2921	2442
47	Bradley County	$47,162	$108,443	+3.0%	$45,802	$174,160	2932	2714
48	Prairie County	$29,308	$107,937	+2.1%	$28,699	$97,280	2938	2845
49	Hempstead County	$122,429	$107,605	-3.8%	$127,259	$360,582	2941	2273
50	Cleveland County	$22,292	$107,592	-2.7%	$22,901	$69,018	2942	2894
51	Phillips County	$80,381	$107,256	-4.1%	$83,777	$236,242	2945	2504
52	Madison County	$114,437	$107,032	+9.1%	$104,938	$423,908	2952	2322
53	Faulkner County	$1.08 million	$106,630	+0.1%	$1.08 million	$3.48 million	2960	731
54	Searcy County	$24,046	$106,506	+2.4%	$23,481	$84,389	2963	2881
55	Crittenden County	$342,436	$106,158	+0.6%	$340,324	$1.19 million	2967	1545
56	Yell County	$114,796	$104,018	-9.4%	$126,679	$418,181	2985	2319
57	Montgomery County	$21,753	$103,958	+8.8%	$20,002	$79,865	2986	2900
58	Greene County	$338,063	$103,890	-2.7%	$347,281	$1.21 million	2988	1555
59	Lincoln County	$52,534	$103,031	-4.6%	$55,078	$151,976	2996	2681
60	Jefferson County	$455,467	$102,626	-3.6%	$472,511	$1.38 million	3003	1301
61	Cleburne County	$152,813	$102,155	-20.0%	$191,034	$637,856	3006	2122
62	Polk County	$89,803	$98,919	-35.7%	$139,724	$518,200	3030	2449
63	Perry County	$17,565	$98,625	-34.1%	$26,669	$99,660	3033	2934
64	Carroll County	$162,585	$98,289	-2.6%	$166,973	$474,255	3036	2084
65	St. Francis County	$105,025	$98,288	+1.8%	$103,199	$386,429	3037	2371
66	Stone County	$34,623	$98,218	-21.9%	$44,352	$172,308	3038	2806
67	Boone County	$232,987	$97,967	-15.6%	$275,970	$999,197	3040	1864
68	White County	$550,600	$97,850	+0.5%	$547,881	$1.81 million	3041	1150
69	Marion County	$65,038	$96,404	+0.2%	$64,934	$216,438	3048	2595
70	Drew County	$59,324	$95,988	-37.0%	$94,212	$386,079	3051	2633
71	Ashley County	$63,750	$95,635	-18.2%	$77,979	$270,818	3052	2600
72	Van Buren County	$50,650	$95,341	-10.4%	$56,527	$188,072	3053	2694
73	Baxter County	$250,273	$95,268	-17.9%	$304,668	$1.13 million	3055	1800
74	Saline County	$907,013	$93,871	-4.6%	$950,820	$3.44 million	3065	824
75	Sharp County	$45,341	$90,542	-58.5%	$109,286	$465,554	3075	2727

Fan accounts & spend mix — Arkansas counties (75), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Pulaski County	78,194	66,465	7,819	3,910	$3.55 million	$1.52 million
Benton County	50,238	42,702	5,024	2,512	$2.28 million	$977,474
Washington County	42,790	36,372	4,279	2,140	$1.94 million	$832,570
Craighead County	21,134	17,964	2,113	1,057	$959,469	$411,201
Sebastian County	20,230	17,196	2,023	1,012	$918,444	$393,619
Faulkner County	16,647	14,150	1,665	832	$755,773	$323,903
Garland County	14,667	12,467	1,467	733	$665,883	$285,378
Saline County	13,985	11,887	1,398	699	$634,909	$272,104
Randolph County	12,328	10,479	1,233	616	$559,674	$239,860
Lonoke County	10,878	9,246	1,088	544	$493,859	$211,654
Crawford County	8,831	7,507	883	442	$400,943	$171,833
Pope County	8,599	7,310	860	430	$390,415	$167,321
White County	8,489	7,216	849	424	$385,420	$165,180
Conway County	7,809	6,638	781	390	$354,545	$151,948
Jefferson County	7,023	5,969	702	351	$318,827	$136,640
Johnson County	6,695	5,691	669	335	$303,941	$130,261
Independence County	6,461	5,492	646	323	$293,313	$125,706
Mississippi County	6,265	5,325	626	313	$284,415	$121,892
Union County	6,257	5,319	626	313	$284,087	$121,751
Miller County	5,677	4,826	568	284	$257,749	$110,464
Crittenden County	5,280	4,488	528	264	$239,705	$102,731
Greene County	5,212	4,431	521	261	$236,644	$101,419
Cross County	5,112	4,346	511	256	$232,105	$99,474
Clark County	5,091	4,327	509	255	$231,110	$99,047
Hot Spring County	4,575	3,889	457	229	$207,701	$89,015
Lawrence County	4,506	3,830	451	225	$204,577	$87,676
Poinsett County	4,161	3,537	416	208	$188,916	$80,964
Baxter County	3,859	3,280	386	193	$175,191	$75,082
Logan County	3,842	3,265	384	192	$174,407	$74,746
Ouachita County	3,697	3,142	370	185	$167,829	$71,927
Boone County	3,592	3,053	359	180	$163,091	$69,896
Nevada County	3,062	2,602	306	153	$138,995	$59,569
Fulton County	3,061	2,602	306	153	$138,965	$59,557
Columbia County	3,005	2,554	301	150	$136,430	$58,470
Carroll County	2,507	2,131	251	125	$113,809	$48,775
Cleburne County	2,356	2,003	236	118	$106,969	$45,844
Grant County	2,348	1,996	235	117	$106,585	$45,679
Jackson County	2,318	1,970	232	116	$105,234	$45,100
Sevier County	2,049	1,741	205	102	$93,015	$39,863
Franklin County	1,944	1,652	194	97	$88,250	$37,821
Hempstead County	1,888	1,605	189	94	$85,700	$36,729
Clay County	1,849	1,572	185	92	$83,941	$35,975
Arkansas County	1,776	1,510	178	89	$80,650	$34,564
Yell County	1,770	1,504	177	88	$80,357	$34,439
Madison County	1,764	1,500	176	88	$80,106	$34,331
Lee County	1,647	1,400	165	82	$74,765	$32,042
St. Francis County	1,619	1,376	162	81	$73,517	$31,507
Desha County	1,486	1,263	149	74	$67,468	$28,915
Izard County	1,407	1,196	141	70	$63,877	$27,376
Polk County	1,385	1,177	138	69	$62,862	$26,941
Pike County	1,382	1,175	138	69	$62,743	$26,890
Howard County	1,322	1,124	132	66	$60,010	$25,719
Phillips County	1,239	1,053	124	62	$56,267	$24,114
Little River County	1,194	1,015	119	60	$54,212	$23,234
Monroe County	1,149	976	115	57	$52,144	$22,348
Chicot County	1,020	867	102	51	$46,314	$19,849
Marion County	1,003	852	100	50	$45,527	$19,511
Ashley County	983	835	98	49	$44,625	$19,125
Dallas County	950	807	95	47	$43,118	$18,479
Scott County	943	801	94	47	$42,800	$18,343
Drew County	915	777	91	46	$41,527	$17,797
Lincoln County	810	688	81	40	$36,774	$15,760
Van Buren County	781	664	78	39	$35,455	$15,195
Bradley County	727	618	73	36	$33,014	$14,149
Sharp County	699	594	70	35	$31,739	$13,602
Woodruff County	686	583	69	34	$31,162	$13,355
Newton County	674	573	67	34	$30,607	$13,117
Calhoun County	584	497	58	29	$26,525	$11,368
Stone County	534	454	53	27	$24,236	$10,387
Prairie County	452	384	45	23	$20,515	$8,792
Searcy County	371	315	37	19	$16,832	$7,214
Cleveland County	344	292	34	17	$15,605	$6,688
Montgomery County	335	285	34	17	$15,227	$6,526
Lafayette County	284	241	28	14	$12,887	$5,523
Perry County	271	230	27	14	$12,295	$5,269

C

California Spend Data

2026 total spend: $675.0 million
3-year spend (FY2023–FY2025): $1.763 billion
2026 estimated fan accounts: 10.41 million
2026 male fan accounts: 8.85 million accounts & $573.8 million spend
2026 female fan accounts: 1.04 million accounts & $67.5 million spend
2026 other fan accounts: 520,392 accounts & $33.8 million spend
2026 spend on PPV, tips & messages: $472.5 million (70%)
2026 spend on subscriptions: $202.5 million (30%)
2026 spend per 10k adults: $217,492
National rank (per-capita): #13
National rank (total): #1
Change vs FY2025: +7.2%
Cities in dataset: 5
Counties in dataset: 58

Cities in California (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Los Angeles	$115.9 million	$369,431	+6.0%	$109.3 million	$312.2 million	2
2	San Diego	$34.22 million	$305,897	-1.2%	$34.65 million	$102.4 million	11
3	San Francisco	$22.09 million	$318,381	+1.2%	$21.83 million	$67.78 million	19
4	San Jose	$19.39 million	$239,866	-2.8%	$19.95 million	$58.00 million	27
5	Fresno	$8.64 million	$207,748	+5.4%	$8.20 million	$24.16 million	52

Fan accounts in California cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Los Angeles	1.79 million	1.52 million	178,677	89,338	$81.1 million	$34.8 million
San Diego	527,693	448,539	52,769	26,385	$24.0 million	$10.3 million
San Francisco	340,557	289,473	34,056	17,028	$15.5 million	$6.63 million
San Jose	298,916	254,078	29,892	14,946	$13.6 million	$5.82 million
Fresno	133,224	113,241	13,322	6,661	$6.05 million	$2.59 million

Counties in California (58), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Plumas County	$1.25 million	$448,000	+49.1%	$841,586	$1.85 million	10	651
2	Siskiyou County	$1.86 million	$411,473	+38.9%	$1.34 million	$2.95 million	14	487
3	Colusa County	$802,237	$317,257	+29.9%	$617,730	$1.45 million	51	897
4	San Francisco County	$20.52 million	$312,766	-3.5%	$21.25 million	$66.81 million	54	44
5	Calaveras County	$1.36 million	$308,549	+34.5%	$1.01 million	$2.25 million	58	616
6	Lake County	$1.85 million	$305,151	+33.5%	$1.39 million	$3.22 million	66	489
7	Glenn County	$742,406	$272,383	+27.2%	$583,726	$1.39 million	152	945
8	Sacramento County	$34.49 million	$270,520	+9.5%	$31.50 million	$88.74 million	161	20
9	Tuolumne County	$1.24 million	$266,422	+29.5%	$954,930	$2.34 million	184	660
10	Los Angeles County	$200.0 million	$262,789	+4.6%	$191.2 million	$525.8 million	204	1
11	Imperial County	$3.69 million	$253,181	+15.8%	$3.19 million	$8.11 million	268	260
12	San Diego County	$64.40 million	$249,767	+8.9%	$59.17 million	$169.7 million	298	7
13	Inyo County	$397,031	$239,755	+24.7%	$318,499	$743,774	375	1416
14	Santa Clara County	$35.23 million	$234,250	+2.9%	$34.24 million	$90.76 million	432	18
15	Mendocino County	$1.62 million	$230,107	+20.4%	$1.35 million	$3.26 million	491	536
16	Merced County	$5.39 million	$229,747	+15.1%	$4.68 million	$12.91 million	497	191
17	Madera County	$3.03 million	$228,138	+20.5%	$2.52 million	$6.55 million	517	319
18	Mono County	$244,405	$226,913	+5.4%	$231,790	$691,375	531	1816
19	Stanislaus County	$9.68 million	$221,139	+12.5%	$8.61 million	$23.89 million	611	103
20	Shasta County	$3.14 million	$220,132	+15.5%	$2.72 million	$6.93 million	630	309
21	Tulare County	$8.20 million	$215,724	+11.1%	$7.38 million	$20.54 million	709	127
22	Alpine County	$6,580	$214,427	+22.2%	$5,384	$13,184	727	3020
23	Sonoma County	$8.07 million	$211,787	+4.6%	$7.71 million	$21.19 million	771	130
24	Sutter County	$1.62 million	$211,545	+13.1%	$1.43 million	$3.99 million	776	537
25	Del Norte County	$407,194	$208,855	+13.5%	$358,737	$958,990	824	1382
26	Kern County	$14.89 million	$205,217	+10.8%	$13.44 million	$37.28 million	883	57
27	Riverside County	$40.92 million	$205,134	+9.4%	$37.40 million	$105.0 million	885	14
28	Sierra County	$7,081	$202,531	+13.6%	$6,234	$16,650	930	3013
29	San Benito County	$1.05 million	$199,959	+6.2%	$988,934	$2.92 million	976	743
30	Orange County	$49.29 million	$199,667	+13.7%	$43.37 million	$118.2 million	987	11
31	San Bernardino County	$34.61 million	$198,608	+4.6%	$33.07 million	$97.99 million	1013	19
32	Yolo County	$3.39 million	$195,757	+6.4%	$3.18 million	$8.56 million	1102	282
33	Humboldt County	$1.95 million	$194,746	+4.7%	$1.86 million	$5.60 million	1131	463
34	Modoc County	$46,236	$188,672	+3.9%	$44,488	$129,682	1327	2721
35	Solano County	$6.30 million	$179,271	+3.2%	$6.11 million	$17.51 million	1592	163
36	Mariposa County	$131,388	$178,403	+8.6%	$120,996	$395,442	1624	2235
37	Yuba County	$1.13 million	$177,491	+5.5%	$1.07 million	$3.19 million	1651	707
38	Tehama County	$784,501	$176,425	+3.7%	$756,577	$2.03 million	1685	912
39	Alameda County	$22.54 million	$176,412	+14.4%	$19.71 million	$53.54 million	1687	37
40	Fresno County	$14.03 million	$174,090	+4.0%	$13.48 million	$38.31 million	1744	61
41	Ventura County	$11.19 million	$173,543	+3.4%	$10.82 million	$31.14 million	1760	87
42	Lassen County	$264,636	$173,533	+12.4%	$235,474	$629,292	1762	1759
43	Monterey County	$5.68 million	$170,733	+11.8%	$5.08 million	$14.43 million	1824	180
44	Kings County	$1.92 million	$169,535	+5.8%	$1.82 million	$5.52 million	1851	469
45	Santa Barbara County	$5.72 million	$168,787	+4.7%	$5.47 million	$16.15 million	1871	179
46	Trinity County	$75,640	$168,293	+12.6%	$67,157	$239,166	1883	2532
47	San Luis Obispo County	$3.59 million	$167,837	+10.5%	$3.24 million	$9.12 million	1902	268
48	Butte County	$2.54 million	$163,385	-0.8%	$2.56 million	$8.06 million	2034	373
49	Napa County	$1.45 million	$155,139	-1.7%	$1.48 million	$4.79 million	2239	585
50	Amador County	$334,277	$153,612	+2.8%	$325,016	$818,271	2279	1568
51	El Dorado County	$2.14 million	$153,213	+17.3%	$1.82 million	$4.93 million	2290	428
52	Santa Cruz County	$2.92 million	$152,522	+5.5%	$2.77 million	$8.41 million	2307	330
53	San Joaquin County	$9.58 million	$150,977	+3.3%	$9.28 million	$26.76 million	2339	108
54	Contra Costa County	$12.51 million	$138,538	+7.9%	$11.59 million	$34.05 million	2568	71
55	Nevada County	$891,394	$137,937	+4.2%	$855,754	$2.51 million	2582	831
56	San Mateo County	$7.58 million	$133,683	+4.6%	$7.25 million	$20.30 million	2632	141
57	Placer County	$4.29 million	$130,223	+4.7%	$4.09 million	$12.12 million	2669	227
58	Marin County	$2.01 million	$114,606	+4.4%	$1.92 million	$5.69 million	2860	448

Fan accounts & spend mix — California counties (58), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Los Angeles County	3.08 million	2.62 million	308,388	154,194	$140.0 million	$60.0 million
San Diego County	993,005	844,054	99,300	49,650	$45.1 million	$19.3 million
Orange County	759,983	645,985	75,998	37,999	$34.5 million	$14.8 million
Riverside County	631,002	536,351	63,100	31,550	$28.6 million	$12.3 million
Santa Clara County	543,137	461,666	54,314	27,157	$24.7 million	$10.6 million
San Bernardino County	533,562	453,528	53,356	26,678	$24.2 million	$10.4 million
Sacramento County	531,756	451,993	53,176	26,588	$24.1 million	$10.3 million
Alameda County	347,572	295,436	34,757	17,379	$15.8 million	$6.76 million
San Francisco County	316,368	268,913	31,637	15,818	$14.4 million	$6.16 million
Kern County	229,612	195,170	22,961	11,481	$10.4 million	$4.47 million
Fresno County	216,272	183,831	21,627	10,814	$9.82 million	$4.21 million
Contra Costa County	192,862	163,933	19,286	9,643	$8.76 million	$3.75 million
Ventura County	172,609	146,717	17,261	8,630	$7.84 million	$3.36 million
Stanislaus County	149,304	126,908	14,930	7,465	$6.78 million	$2.91 million
San Joaquin County	147,730	125,571	14,773	7,387	$6.71 million	$2.87 million
Tulare County	126,492	107,518	12,649	6,325	$5.74 million	$2.46 million
Sonoma County	124,355	105,702	12,435	6,218	$5.65 million	$2.42 million
San Mateo County	116,817	99,295	11,682	5,841	$5.30 million	$2.27 million
Solano County	97,168	82,593	9,717	4,858	$4.41 million	$1.89 million
Santa Barbara County	88,250	75,013	8,825	4,413	$4.01 million	$1.72 million
Monterey County	87,648	74,501	8,765	4,382	$3.98 million	$1.71 million
Merced County	83,069	70,609	8,307	4,153	$3.77 million	$1.62 million
Placer County	66,070	56,160	6,607	3,304	$3.00 million	$1.29 million
Imperial County	56,961	48,417	5,696	2,848	$2.59 million	$1.11 million
San Luis Obispo County	55,279	46,987	5,528	2,764	$2.51 million	$1.08 million
Yolo County	52,220	44,387	5,222	2,611	$2.37 million	$1.02 million
Shasta County	48,435	41,170	4,844	2,422	$2.20 million	$942,403
Madera County	46,731	39,722	4,673	2,337	$2.12 million	$909,252
Santa Cruz County	45,089	38,326	4,509	2,254	$2.05 million	$877,306
Butte County	39,119	33,251	3,912	1,956	$1.78 million	$761,133
El Dorado County	33,003	28,052	3,300	1,650	$1.50 million	$642,136
Marin County	30,968	26,323	3,097	1,548	$1.41 million	$602,547
Humboldt County	30,050	25,543	3,005	1,503	$1.36 million	$584,688
Kings County	29,667	25,217	2,967	1,483	$1.35 million	$577,240
Siskiyou County	28,711	24,404	2,871	1,436	$1.30 million	$558,622
Lake County	28,517	24,240	2,852	1,426	$1.29 million	$554,863
Mendocino County	24,996	21,246	2,500	1,250	$1.13 million	$486,340
Sutter County	24,996	21,246	2,500	1,250	$1.13 million	$486,339
Napa County	22,386	19,028	2,239	1,119	$1.02 million	$435,557
Calaveras County	21,032	17,877	2,103	1,052	$954,860	$409,226
Plumas County	19,346	16,444	1,935	967	$878,288	$376,409
Tuolumne County	19,067	16,207	1,907	953	$865,619	$370,980
Yuba County	17,381	14,774	1,738	869	$789,106	$338,188
San Benito County	16,199	13,769	1,620	810	$735,417	$315,179
Nevada County	13,744	11,682	1,374	687	$623,976	$267,418
Colusa County	12,369	10,514	1,237	618	$561,566	$240,671
Tehama County	12,096	10,282	1,210	605	$549,150	$235,350
Glenn County	11,447	9,730	1,145	572	$519,684	$222,722
Del Norte County	6,278	5,337	628	314	$285,036	$122,158
Inyo County	6,122	5,203	612	306	$277,922	$119,109
Amador County	5,154	4,381	515	258	$233,994	$100,283
Lassen County	4,080	3,468	408	204	$185,245	$79,391
Mono County	3,768	3,203	377	188	$171,084	$73,322
Mariposa County	2,026	1,722	203	101	$91,972	$39,417
Trinity County	1,166	991	117	58	$52,948	$22,692
Modoc County	713	606	71	36	$32,366	$13,871
Sierra County	109	93	11	5.5	$4,957	$2,124
Alpine County	101	86	10	5.1	$4,606	$1,974

Colorado Spend Data

2026 total spend: $110.8 million
3-year spend (FY2023–FY2025): $292.7 million
2026 estimated fan accounts: 1.71 million
2026 male fan accounts: 1.45 million accounts & $94.2 million spend
2026 female fan accounts: 170,865 accounts & $11.1 million spend
2026 other fan accounts: 85,433 accounts & $5.54 million spend
2026 spend on PPV, tips & messages: $77.6 million (70%)
2026 spend on subscriptions: $33.2 million (30%)
2026 spend per 10k adults: $247,984
National rank (per-capita): #3
National rank (total): #17
Change vs FY2025: +8.7%
Cities in dataset: 5
Counties in dataset: 64

Cities in Colorado (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Denver	$36.28 million	$642,842	-1.4%	$36.79 million	$113.2 million	9
2	Colorado Springs	$10.01 million	$263,712	+8.7%	$9.21 million	$25.57 million	48
3	Aurora	$6.30 million	$214,564	-0.4%	$6.32 million	$19.51 million	59
4	Lakewood	$3.55 million	$288,794	-2.4%	$3.64 million	$11.32 million	95
5	Fort Collins	$2.75 million	$208,979	-1.5%	$2.79 million	$8.15 million	110

Fan accounts in Colorado cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Denver	559,332	475,433	55,933	27,967	$25.4 million	$10.9 million
Colorado Springs	154,353	131,200	15,435	7,718	$7.01 million	$3.00 million
Aurora	97,108	82,542	9,711	4,855	$4.41 million	$1.89 million
Lakewood	54,780	46,563	5,478	2,739	$2.49 million	$1.07 million
Fort Collins	42,429	36,065	4,243	2,121	$1.93 million	$825,546

Counties in Colorado (64), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Denver County	$32.84 million	$550,930	+5.9%	$31.01 million	$91.71 million	4	23
2	Morgan County	$1.20 million	$363,366	+29.4%	$927,932	$2.29 million	21	676
3	Phillips County	$360,361	$328,845	+51.0%	$238,573	$485,949	40	1505
4	Huerfano County	$314,848	$293,424	+40.0%	$224,855	$473,911	86	1620
5	Washington County	$240,945	$286,262	+49.3%	$161,379	$323,017	102	1831
6	Adams County	$12.15 million	$276,607	+11.8%	$10.86 million	$30.16 million	135	75
7	Archuleta County	$398,115	$270,815	+39.8%	$284,835	$560,304	157	1414
8	Broomfield County	$1.75 million	$268,054	+5.7%	$1.66 million	$4.85 million	173	515
9	Eagle County	$1.21 million	$266,010	+19.2%	$1.02 million	$2.74 million	186	669
10	Grand County	$401,140	$259,701	+26.4%	$317,379	$775,219	225	1402
11	Cheyenne County	$97,791	$258,932	+46.6%	$66,703	$135,217	230	2409
12	Sedgwick County	$80,433	$248,853	+41.7%	$56,752	$126,380	302	2503
13	Alamosa County	$308,952	$235,262	+21.4%	$254,442	$627,179	417	1638
14	Gilpin County	$105,746	$232,913	+6.8%	$98,979	$318,525	445	2367
15	Jackson County	$15,806	$232,514	+22.4%	$12,910	$29,727	450	2949
16	Hinsdale County	$7,244	$232,434	+22.4%	$5,917	$13,828	452	3012
17	Summit County	$567,506	$232,284	+6.0%	$535,242	$1.50 million	458	1127
18	Lake County	$130,065	$232,073	+22.7%	$105,972	$265,523	461	2243
19	San Juan County	$6,729	$231,835	+4.2%	$6,455	$14,182	463	3018
20	Mineral County	$6,395	$231,057	-0.9%	$6,455	$15,794	473	3022
21	Kiowa County	$12,942	$230,122	+4.6%	$12,372	$28,812	490	2975
22	San Miguel County	$124,946	$229,353	+5.3%	$118,614	$484,470	503	2261
23	Lincoln County	$79,784	$226,996	+25.7%	$63,476	$148,980	528	2512
24	Dolores County	$16,282	$224,549	+34.5%	$12,103	$24,914	557	2942
25	Kit Carson County	$95,883	$224,082	+5.8%	$90,641	$265,699	563	2420
26	Gunnison County	$275,886	$223,497	+17.1%	$235,614	$639,665	574	1721
27	Clear Creek County	$126,195	$223,016	+23.8%	$101,938	$260,964	581	2255
28	Ouray County	$55,784	$221,317	+4.2%	$53,524	$146,017	608	2659
29	Las Animas County	$212,976	$220,978	+21.1%	$175,904	$447,905	613	1923
30	Prowers County	$166,621	$220,166	+20.5%	$138,248	$381,111	627	2067
31	Baca County	$17,855	$219,716	-21.0%	$22,593	$82,723	642	2930
32	Bent County	$56,814	$219,101	+2.0%	$55,676	$163,102	654	2656
33	Rio Blanco County	$72,732	$218,882	+26.4%	$57,559	$150,366	656	2550
34	Chaffee County	$313,014	$218,248	+23.0%	$254,442	$620,494	662	1625
35	Delta County	$503,522	$217,510	+25.1%	$402,373	$925,230	674	1226
36	Costilla County	$11,786	$215,661	+4.3%	$11,297	$32,415	710	2979
37	Conejos County	$72,545	$214,300	+18.3%	$61,324	$166,003	729	2552
38	Rio Grande County	$130,479	$213,757	+22.2%	$106,779	$252,128	738	2239
39	Routt County	$367,459	$213,351	+21.0%	$303,662	$782,774	746	1481
40	Saguache County	$54,866	$212,940	+28.3%	$42,766	$102,897	752	2665
41	Custer County	$27,825	$210,339	+16.2%	$23,938	$63,485	793	2854
42	Logan County	$271,258	$209,121	+4.7%	$259,014	$729,358	814	1737
43	Pitkin County	$197,878	$207,268	+7.7%	$183,704	$573,884	850	1972
44	Pueblo County	$2.64 million	$204,953	+5.0%	$2.52 million	$7.11 million	888	359
45	Crowley County	$10,324	$204,168	+3.7%	$9,952	$28,279	900	2991
46	Montezuma County	$340,757	$202,896	+22.3%	$278,648	$753,968	924	1549
47	Arapahoe County	$10.62 million	$202,456	+6.4%	$9.98 million	$29.98 million	932	97
48	Yuma County	$63,718	$199,994	-37.7%	$102,207	$396,775	974	2601
49	Moffat County	$113,807	$199,843	-5.8%	$120,766	$403,862	982	2326
50	Garfield County	$896,079	$198,892	+4.4%	$858,000	$2.40 million	1004	829
51	Weld County	$5.77 million	$197,763	+9.0%	$5.30 million	$15.37 million	1038	176
52	Otero County	$173,577	$196,917	-15.6%	$205,759	$692,689	1062	2043
53	El Paso County	$11.48 million	$194,964	+11.4%	$10.30 million	$28.51 million	1122	83
54	La Plata County	$677,269	$182,497	+4.1%	$650,897	$1.72 million	1503	1009
55	Park County	$97,247	$175,711	+1.0%	$96,290	$264,420	1704	2413
56	Teller County	$177,980	$173,939	+10.7%	$160,841	$596,077	1746	2027
57	Elbert County	$252,824	$173,141	+23.4%	$204,952	$488,327	1772	1791
58	Jefferson County	$7.49 million	$168,200	+6.8%	$7.01 million	$20.07 million	1888	142
59	Larimer County	$4.74 million	$166,101	+8.0%	$4.39 million	$12.79 million	1952	213
60	Mesa County	$1.92 million	$164,668	+9.1%	$1.76 million	$5.05 million	1997	471
61	Boulder County	$3.94 million	$160,573	+13.0%	$3.49 million	$9.87 million	2114	250
62	Fremont County	$432,880	$160,173	+4.0%	$416,359	$1.13 million	2122	1336
63	Montrose County	$240,414	$139,915	-31.8%	$352,345	$1.48 million	2540	1834
64	Douglas County	$3.28 million	$114,680	+5.1%	$3.12 million	$8.65 million	2859	291

Fan accounts & spend mix — Colorado counties (64), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Denver County	506,384	430,426	50,638	25,319	$23.0 million	$9.85 million
Adams County	187,291	159,197	18,729	9,365	$8.50 million	$3.64 million
El Paso County	176,938	150,397	17,694	8,847	$8.03 million	$3.44 million
Arapahoe County	163,719	139,162	16,372	8,186	$7.43 million	$3.19 million
Jefferson County	115,412	98,101	11,541	5,771	$5.24 million	$2.25 million
Weld County	89,034	75,679	8,903	4,452	$4.04 million	$1.73 million
Larimer County	73,031	62,076	7,303	3,652	$3.32 million	$1.42 million
Boulder County	60,818	51,695	6,082	3,041	$2.76 million	$1.18 million
Douglas County	50,548	42,966	5,055	2,527	$2.29 million	$983,520
Pueblo County	40,759	34,646	4,076	2,038	$1.85 million	$793,059
Mesa County	29,600	25,160	2,960	1,480	$1.34 million	$575,921
Broomfield County	27,014	22,962	2,701	1,351	$1.23 million	$525,620
Eagle County	18,729	15,919	1,873	936	$850,272	$364,402
Morgan County	18,515	15,738	1,852	926	$840,596	$360,255
Garfield County	13,816	11,744	1,382	691	$627,255	$268,824
La Plata County	10,443	8,876	1,044	522	$474,088	$203,181
Summit County	8,750	7,438	875	438	$397,254	$170,252
Delta County	7,764	6,599	776	388	$352,466	$151,057
Fremont County	6,674	5,673	667	334	$303,016	$129,864
Grand County	6,185	5,257	619	309	$280,798	$120,342
Archuleta County	6,138	5,218	614	307	$278,680	$119,434
Routt County	5,666	4,816	567	283	$257,221	$110,238
Phillips County	5,556	4,723	556	278	$252,253	$108,108
Montezuma County	5,254	4,466	525	263	$238,530	$102,227
Huerfano County	4,855	4,126	485	243	$220,394	$94,454
Chaffee County	4,826	4,102	483	241	$219,110	$93,904
Alamosa County	4,764	4,049	476	238	$216,267	$92,686
Gunnison County	4,254	3,616	425	213	$193,120	$82,766
Logan County	4,182	3,555	418	209	$189,881	$81,377
Elbert County	3,898	3,313	390	195	$176,977	$75,847
Washington County	3,715	3,158	372	186	$168,661	$72,283
Montrose County	3,707	3,151	371	185	$168,290	$72,124
Las Animas County	3,284	2,791	328	164	$149,083	$63,893
Pitkin County	3,051	2,593	305	153	$138,515	$59,364
Teller County	2,744	2,333	274	137	$124,586	$53,394
Otero County	2,676	2,275	268	134	$121,504	$52,073
Prowers County	2,569	2,184	257	128	$116,635	$49,986
Rio Grande County	2,012	1,710	201	101	$91,335	$39,144
Lake County	2,005	1,705	201	100	$91,045	$39,019
Clear Creek County	1,946	1,654	195	97	$88,336	$37,858
San Miguel County	1,926	1,638	193	96	$87,462	$37,484
Moffat County	1,755	1,492	175	88	$79,665	$34,142
Gilpin County	1,630	1,386	163	82	$74,022	$31,724
Cheyenne County	1,508	1,282	151	75	$68,454	$29,337
Park County	1,499	1,275	150	75	$68,073	$29,174
Kit Carson County	1,478	1,257	148	74	$67,118	$28,765
Sedgwick County	1,240	1,054	124	62	$56,303	$24,130
Lincoln County	1,230	1,046	123	62	$55,849	$23,935
Rio Blanco County	1,121	953	112	56	$50,912	$21,820
Conejos County	1,119	951	112	56	$50,782	$21,764
Yuma County	982	835	98	49	$44,603	$19,115
Bent County	876	745	88	44	$39,770	$17,044
Ouray County	860	731	86	43	$39,049	$16,735
Saguache County	846	719	85	42	$38,406	$16,460
Custer County	429	365	43	21	$19,477	$8,347
Baca County	275	234	28	14	$12,499	$5,357
Dolores County	251	213	25	13	$11,397	$4,885
Jackson County	244	207	24	12	$11,064	$4,742
Kiowa County	200	170	20	10.0	$9,059	$3,883
Costilla County	182	154	18	9.1	$8,250	$3,536
Crowley County	159	135	16	8.0	$7,227	$3,097
Hinsdale County	112	95	11	5.6	$5,071	$2,173
San Juan County	104	88	10	5.2	$4,711	$2,019
Mineral County	99	84	9.9	4.9	$4,476	$1,918

Connecticut Spend Data

2026 total spend: $55.50 million
3-year spend (FY2023–FY2025): $141.4 million
2026 estimated fan accounts: 855,718
2026 male fan accounts: 727,361 accounts & $47.2 million spend
2026 female fan accounts: 85,572 accounts & $5.55 million spend
2026 other fan accounts: 42,786 accounts & $2.77 million spend
2026 spend on PPV, tips & messages: $38.8 million (70%)
2026 spend on subscriptions: $16.6 million (30%)
2026 spend per 10k adults: $196,164
National rank (per-capita): #28
National rank (total): #28
Change vs FY2025: +11.3%
Cities in dataset: 5
Counties in dataset: 8

Cities in Connecticut (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Hartford	$3.91 million	$412,148	+9.6%	$3.57 million	$9.88 million	84
2	Waterbury	$2.75 million	$306,315	+20.6%	$2.28 million	$6.10 million	111
3	New Haven	$2.70 million	$256,750	-6.0%	$2.87 million	$8.92 million	114
4	Bridgeport	$2.61 million	$223,607	+22.4%	$2.13 million	$5.85 million	118
5	Stamford	$1.72 million	$161,408	+9.3%	$1.57 million	$4.12 million	147

Fan accounts in Connecticut cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Hartford	60,357	51,303	6,036	3,018	$2.74 million	$1.17 million
Waterbury	42,394	36,035	4,239	2,120	$1.92 million	$824,855
New Haven	41,628	35,383	4,163	2,081	$1.89 million	$809,949
Bridgeport	40,212	34,180	4,021	2,011	$1.83 million	$782,406
Stamford	26,452	22,484	2,645	1,323	$1.20 million	$514,681

Counties in Connecticut (8), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Middlesex County	$3.62 million	$264,008	+24.0%	$2.92 million	$7.69 million	195	264
2	Hartford County	$18.22 million	$257,127	+12.2%	$16.23 million	$46.13 million	246	47
3	Windham County	$1.94 million	$209,299	+5.2%	$1.84 million	$4.98 million	810	467
4	Litchfield County	$3.03 million	$208,858	+17.8%	$2.57 million	$6.93 million	823	318
5	New Haven County	$12.14 million	$180,496	+6.2%	$11.43 million	$32.55 million	1565	76
6	New London County	$3.59 million	$172,307	+7.1%	$3.35 million	$10.01 million	1790	267
7	Tolland County	$1.85 million	$162,476	+6.3%	$1.74 million	$4.89 million	2057	490
8	Fairfield County	$11.12 million	$149,330	+13.8%	$9.78 million	$28.19 million	2376	89

Fan accounts & spend mix — Connecticut counties (8), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Hartford County	280,853	238,725	28,085	14,043	$12.8 million	$5.46 million
New Haven County	187,142	159,070	18,714	9,357	$8.50 million	$3.64 million
Fairfield County	171,523	145,794	17,152	8,576	$7.79 million	$3.34 million
Middlesex County	55,752	47,389	5,575	2,788	$2.53 million	$1.08 million
New London County	55,308	47,012	5,531	2,765	$2.51 million	$1.08 million
Litchfield County	46,742	39,731	4,674	2,337	$2.12 million	$909,465
Windham County	29,893	25,409	2,989	1,495	$1.36 million	$581,637
Tolland County	28,506	24,230	2,851	1,425	$1.29 million	$554,633

D

Delaware Spend Data

2026 total spend: $13.56 million
3-year spend (FY2023–FY2025): $36.10 million
2026 estimated fan accounts: 209,071
2026 male fan accounts: 177,710 accounts & $11.5 million spend
2026 female fan accounts: 20,907 accounts & $1.36 million spend
2026 other fan accounts: 10,454 accounts & $677,982 spend
2026 spend on PPV, tips & messages: $9.49 million (70%)
2026 spend on subscriptions: $4.07 million (30%)
2026 spend per 10k adults: $178,689
National rank (per-capita): #37
National rank (total): #47
Change vs FY2025: +10.8%
Cities in dataset: 0
Counties in dataset: 3

No city-level data available for this state — county data only.

Counties in Delaware (3), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	New Castle County	$8.05 million	$173,827	+12.7%	$7.14 million	$20.71 million	1749	131
2	Kent County	$2.48 million	$162,271	+10.2%	$2.25 million	$7.23 million	2065	382
3	Sussex County	$3.03 million	$142,048	+6.4%	$2.85 million	$8.17 million	2505	317

Fan accounts & spend mix — Delaware counties (3), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
New Castle County	124,089	105,476	12,409	6,204	$5.63 million	$2.41 million
Sussex County	46,775	39,759	4,678	2,339	$2.12 million	$910,105
Kent County	38,206	32,475	3,821	1,910	$1.73 million	$743,382

F

Florida Spend Data

2026 total spend: $325.4 million
3-year spend (FY2023–FY2025): $852.3 million
2026 estimated fan accounts: 5.02 million
2026 male fan accounts: 4.27 million accounts & $276.6 million spend
2026 female fan accounts: 501,770 accounts & $32.5 million spend
2026 other fan accounts: 250,885 accounts & $16.3 million spend
2026 spend on PPV, tips & messages: $227.8 million (70%)
2026 spend on subscriptions: $97.6 million (30%)
2026 spend per 10k adults: $192,576
National rank (per-capita): #30
National rank (total): #4
Change vs FY2025: +11.2%
Cities in dataset: 5
Counties in dataset: 67

Cities in Florida (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Miami	$27.19 million	$740,575	-0.3%	$27.28 million	$84.55 million	15
2	Orlando	$22.70 million	$940,796	+0.5%	$22.59 million	$70.12 million	18
3	Jacksonville	$18.28 million	$245,376	+7.1%	$17.07 million	$47.51 million	29
4	Tampa	$15.61 million	$516,688	-2.8%	$16.05 million	$48.09 million	31
5	St. Petersburg	$3.40 million	$167,800	+0.0%	$3.40 million	$10.60 million	99

Fan accounts in Florida cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Miami	419,251	356,363	41,925	20,963	$19.0 million	$8.16 million
Orlando	350,056	297,547	35,006	17,503	$15.9 million	$6.81 million
Jacksonville	281,884	239,601	28,188	14,094	$12.8 million	$5.48 million
Tampa	240,623	204,529	24,062	12,031	$10.9 million	$4.68 million
St. Petersburg	52,435	44,570	5,244	2,622	$2.38 million	$1.02 million

Counties in Florida (67), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Hamilton County	$641,952	$296,002	+49.4%	$429,544	$800,462	78	1044
2	Orange County	$34.49 million	$285,276	+8.2%	$31.88 million	$94.41 million	106	21
3	Duval County	$20.53 million	$244,086	+19.5%	$17.19 million	$47.54 million	339	43
4	Hillsborough County	$30.14 million	$242,604	+7.5%	$28.03 million	$82.77 million	354	25
5	Gadsden County	$917,238	$226,442	+43.9%	$637,331	$1.45 million	536	818
6	Monroe County	$1.53 million	$223,212	+6.6%	$1.43 million	$4.08 million	579	557
7	Miami-Dade County	$48.47 million	$219,954	+7.7%	$45.01 million	$130.6 million	634	12
8	Hendry County	$863,424	$207,021	+33.0%	$648,972	$1.60 million	856	846
9	Putnam County	$1.26 million	$197,322	+33.8%	$939,991	$2.31 million	1044	650
10	Levy County	$778,202	$193,147	+5.3%	$739,188	$1.84 million	1191	919
11	Lee County	$13.00 million	$188,787	+22.4%	$10.63 million	$29.05 million	1321	67
12	Hardee County	$406,226	$186,777	+21.2%	$335,254	$917,754	1389	1387
13	Okeechobee County	$637,617	$184,600	+6.4%	$599,499	$1.70 million	1451	1046
14	Walton County	$1.34 million	$181,902	+23.2%	$1.09 million	$2.74 million	1527	620
15	Osceola County	$6.77 million	$178,926	+7.6%	$6.29 million	$18.76 million	1604	153
16	Hernando County	$2.98 million	$171,984	+9.4%	$2.72 million	$8.26 million	1798	324
17	Escambia County	$4.36 million	$167,536	+8.8%	$4.01 million	$12.14 million	1915	223
18	Gilchrist County	$241,775	$166,757	+2.7%	$235,434	$660,587	1931	1828
19	Marion County	$5.75 million	$166,265	+19.5%	$4.81 million	$13.29 million	1949	178
20	Bay County	$2.64 million	$166,228	+8.5%	$2.43 million	$7.42 million	1950	360
21	Calhoun County	$144,489	$165,911	+13.6%	$127,175	$446,415	1958	2163
22	Volusia County	$7.79 million	$164,275	+13.0%	$6.89 million	$20.02 million	2008	138
23	Martin County	$2.10 million	$163,594	+17.1%	$1.79 million	$5.02 million	2023	437
24	Polk County	$11.19 million	$163,504	+15.9%	$9.66 million	$27.39 million	2028	88
25	Taylor County	$236,026	$163,214	+6.6%	$221,465	$518,739	2038	1852
26	Highlands County	$1.39 million	$163,162	+15.9%	$1.20 million	$3.44 million	2041	608
27	Madison County	$202,858	$162,779	+17.9%	$171,992	$481,411	2053	1963
28	Seminole County	$6.20 million	$161,692	+13.3%	$5.47 million	$15.83 million	2080	165
29	Jackson County	$579,845	$160,127	+27.2%	$455,736	$1.07 million	2125	1108
30	Jefferson County	$148,900	$157,927	+38.7%	$107,386	$244,583	2178	2142
31	Union County	$151,798	$157,897	+10.7%	$137,070	$440,204	2180	2129
32	Brevard County	$8.17 million	$157,865	+13.1%	$7.23 million	$21.12 million	2181	128
33	Pasco County	$8.29 million	$157,595	+14.7%	$7.23 million	$20.79 million	2184	126
34	St. Lucie County	$4.90 million	$156,826	+18.4%	$4.14 million	$11.43 million	2206	208
35	Lafayette County	$54,032	$156,277	+6.7%	$50,637	$112,943	2215	2670
36	Sarasota County	$5.81 million	$155,766	+7.7%	$5.40 million	$16.04 million	2226	175
37	Alachua County	$3.45 million	$154,125	+8.6%	$3.18 million	$9.64 million	2264	279
38	Columbia County	$831,989	$153,581	+7.1%	$777,020	$2.32 million	2281	876
39	Pinellas County	$11.34 million	$153,181	+9.1%	$10.40 million	$31.63 million	2292	84
40	Gulf County	$126,810	$152,428	+9.5%	$115,825	$362,192	2309	2253
41	Leon County	$3.48 million	$151,336	+8.0%	$3.23 million	$9.63 million	2333	277
42	Okaloosa County	$2.54 million	$149,829	+1.6%	$2.50 million	$8.13 million	2364	374
43	Suwannee County	$493,133	$149,483	+6.6%	$462,720	$1.28 million	2369	1249
44	Franklin County	$74,049	$147,511	+9.2%	$67,807	$207,150	2406	2542
45	Clay County	$2.68 million	$146,968	+7.9%	$2.49 million	$7.28 million	2414	356
46	DeSoto County	$344,462	$146,081	+10.6%	$311,390	$984,043	2429	1539
47	Liberty County	$0	$142,519	-100.0%	$22,699	$123,584	2494	3082
48	Indian River County	$1.84 million	$142,325	+9.2%	$1.68 million	$5.13 million	2497	495
49	Manatee County	$5.12 million	$141,834	+7.8%	$4.75 million	$14.21 million	2507	200
50	Holmes County	$131,467	$141,649	+8.1%	$121,646	$372,643	2511	2234
51	Baker County	$238,239	$141,622	+7.9%	$220,883	$664,255	2512	1847
52	Lake County	$4.95 million	$140,873	+15.6%	$4.28 million	$11.92 million	2525	205
53	Santa Rosa County	$2.22 million	$139,954	+10.3%	$2.01 million	$6.32 million	2537	415
54	Bradford County	$214,232	$139,947	+6.7%	$200,803	$581,125	2538	1920
55	Dixie County	$101,442	$139,938	+27.2%	$79,739	$210,093	2539	2393
56	Wakulla County	$283,487	$133,146	+6.1%	$267,155	$815,563	2635	1700
57	Glades County	$23,689	$133,004	-22.5%	$30,557	$107,571	2637	2885
58	Palm Beach County	$16.05 million	$130,778	+12.9%	$14.21 million	$40.58 million	2663	55
59	Collier County	$4.06 million	$127,865	+7.7%	$3.77 million	$11.11 million	2709	245
60	Nassau County	$942,290	$127,713	+8.7%	$867,236	$2.98 million	2713	806
61	Flagler County	$1.25 million	$125,716	+11.6%	$1.12 million	$3.59 million	2737	654
62	Broward County	$19.58 million	$124,800	+8.6%	$18.03 million	$54.76 million	2745	45
63	St. Johns County	$3.24 million	$124,181	+16.9%	$2.77 million	$7.78 million	2749	298
64	Washington County	$116,848	$123,053	+14.7%	$101,857	$353,564	2761	2304
65	Citrus County	$1.50 million	$121,978	+12.2%	$1.34 million	$4.39 million	2768	569
66	Charlotte County	$1.93 million	$121,676	+8.0%	$1.79 million	$5.25 million	2773	468
67	Sumter County	$1.20 million	$110,959	+17.9%	$1.02 million	$2.85 million	2905	675

Fan accounts & spend mix — Florida counties (67), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Miami-Dade County	747,332	635,232	74,733	37,367	$33.9 million	$14.5 million
Orange County	531,717	451,959	53,172	26,586	$24.1 million	$10.3 million
Hillsborough County	464,647	394,950	46,465	23,232	$21.1 million	$9.04 million
Duval County	316,594	269,105	31,659	15,830	$14.4 million	$6.16 million
Broward County	301,862	256,583	30,186	15,093	$13.7 million	$5.87 million
Palm Beach County	247,433	210,318	24,743	12,372	$11.2 million	$4.81 million
Lee County	200,459	170,390	20,046	10,023	$9.10 million	$3.90 million
Pinellas County	174,824	148,601	17,482	8,741	$7.94 million	$3.40 million
Polk County	172,495	146,621	17,250	8,625	$7.83 million	$3.36 million
Pasco County	127,820	108,647	12,782	6,391	$5.80 million	$2.49 million
Brevard County	126,040	107,134	12,604	6,302	$5.72 million	$2.45 million
Volusia County	120,039	102,033	12,004	6,002	$5.45 million	$2.34 million
Osceola County	104,357	88,703	10,436	5,218	$4.74 million	$2.03 million
Seminole County	95,605	81,264	9,561	4,780	$4.34 million	$1.86 million
Sarasota County	89,592	76,153	8,959	4,480	$4.07 million	$1.74 million
Marion County	88,611	75,319	8,861	4,431	$4.02 million	$1.72 million
Manatee County	78,922	67,084	7,892	3,946	$3.58 million	$1.54 million
Lake County	76,271	64,831	7,627	3,814	$3.46 million	$1.48 million
St. Lucie County	75,545	64,214	7,555	3,777	$3.43 million	$1.47 million
Escambia County	67,286	57,193	6,729	3,364	$3.05 million	$1.31 million
Collier County	62,546	53,164	6,255	3,127	$2.84 million	$1.22 million
Leon County	53,720	45,662	5,372	2,686	$2.44 million	$1.05 million
Alachua County	53,160	45,186	5,316	2,658	$2.41 million	$1.03 million
St. Johns County	49,901	42,416	4,990	2,495	$2.27 million	$970,931
Hernando County	45,933	39,043	4,593	2,297	$2.09 million	$893,712
Clay County	41,393	35,184	4,139	2,070	$1.88 million	$805,382
Bay County	40,693	34,589	4,069	2,035	$1.85 million	$791,756
Okaloosa County	39,114	33,247	3,911	1,956	$1.78 million	$761,051
Santa Rosa County	34,255	29,117	3,425	1,713	$1.56 million	$666,495
Martin County	32,373	27,517	3,237	1,619	$1.47 million	$629,885
Charlotte County	29,745	25,283	2,975	1,487	$1.35 million	$578,751
Indian River County	28,359	24,105	2,836	1,418	$1.29 million	$551,777
Monroe County	23,589	20,051	2,359	1,179	$1.07 million	$458,978
Citrus County	23,116	19,648	2,312	1,156	$1.05 million	$449,761
Highlands County	21,383	18,176	2,138	1,069	$970,783	$416,050
Walton County	20,736	17,625	2,074	1,037	$941,386	$403,451
Putnam County	19,386	16,478	1,939	969	$880,132	$377,199
Flagler County	19,282	16,389	1,928	964	$875,385	$375,165
Sumter County	18,517	15,739	1,852	926	$840,660	$360,283
Nassau County	14,529	12,349	1,453	726	$659,603	$282,687
Gadsden County	14,143	12,021	1,414	707	$642,067	$275,172
Hendry County	13,313	11,316	1,331	666	$604,397	$259,027
Columbia County	12,828	10,904	1,283	641	$582,392	$249,597
Levy County	11,999	10,199	1,200	600	$544,741	$233,461
Hamilton County	9,898	8,413	990	495	$449,366	$192,585
Okeechobee County	9,831	8,356	983	492	$446,332	$191,285
Jackson County	8,940	7,599	894	447	$405,892	$173,954
Suwannee County	7,603	6,463	760	380	$345,193	$147,940
Hardee County	6,263	5,324	626	313	$284,359	$121,868
DeSoto County	5,311	4,514	531	266	$241,124	$103,339
Wakulla County	4,371	3,715	437	219	$198,441	$85,046
Gilchrist County	3,728	3,169	373	186	$169,242	$72,532
Baker County	3,673	3,122	367	184	$166,767	$71,472
Taylor County	3,639	3,093	364	182	$165,218	$70,808
Bradford County	3,303	2,808	330	165	$149,963	$64,270
Madison County	3,128	2,659	313	156	$142,001	$60,858
Union County	2,341	1,989	234	117	$106,258	$45,539
Jefferson County	2,296	1,951	230	115	$104,230	$44,670
Calhoun County	2,228	1,894	223	111	$101,143	$43,347
Holmes County	2,027	1,723	203	101	$92,027	$39,440
Gulf County	1,955	1,662	196	98	$88,767	$38,043
Washington County	1,802	1,531	180	90	$81,794	$35,054
Dixie County	1,564	1,329	156	78	$71,009	$30,433
Franklin County	1,142	970	114	57	$51,834	$22,215
Lafayette County	833	708	83	42	$37,822	$16,210
Glades County	365	310	37	18	$16,582	$7,107
Liberty County	0.0	0.0	0.0	0.0	$0	$0

G

Georgia Spend Data

2026 total spend: $177.5 million
3-year spend (FY2023–FY2025): $453.9 million
2026 estimated fan accounts: 2.74 million
2026 male fan accounts: 2.33 million accounts & $150.9 million spend
2026 female fan accounts: 273,661 accounts & $17.7 million spend
2026 other fan accounts: 136,830 accounts & $8.87 million spend
2026 spend on PPV, tips & messages: $124.2 million (70%)
2026 spend on subscriptions: $53.2 million (30%)
2026 spend per 10k adults: $211,180
National rank (per-capita): #22
National rank (total): #8
Change vs FY2025: +10.7%
Cities in dataset: 5
Counties in dataset: 158

Cities in Georgia (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Atlanta	$42.65 million	$1,091,381	+5.8%	$40.32 million	$116.6 million	5
2	Savannah	$5.68 million	$491,325	+17.5%	$4.83 million	$11.89 million	66
3	Sandy Springs	$2.81 million	$330,771	-1.4%	$2.85 million	$9.12 million	108
4	Augusta	$2.51 million	$159,315	-2.5%	$2.58 million	$7.86 million	120
5	Columbus	$2.43 million	$154,708	-0.4%	$2.44 million	$7.58 million	127

Fan accounts in Georgia cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Atlanta	657,588	558,950	65,759	32,879	$29.9 million	$12.8 million
Savannah	87,560	74,426	8,756	4,378	$3.98 million	$1.70 million
Sandy Springs	43,375	36,868	4,337	2,169	$1.97 million	$843,942
Augusta	38,766	32,951	3,877	1,938	$1.76 million	$754,270
Columbus	37,489	31,865	3,749	1,874	$1.70 million	$729,418

Counties in Georgia (158), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Fulton County	$49.96 million	$568,396	+9.4%	$45.69 million	$130.2 million	3	10
2	Peach County	$1.77 million	$462,853	+10.6%	$1.60 million	$4.50 million	9	509
3	Franklin County	$1.05 million	$338,228	+37.3%	$763,102	$1.32 million	34	744
4	Clinch County	$463,484	$313,857	+49.7%	$309,555	$596,671	53	1290
5	Chatham County	$7.82 million	$308,183	+24.7%	$6.27 million	$15.57 million	59	133
6	Baldwin County	$1.17 million	$279,842	+32.3%	$886,108	$1.91 million	122	687
7	Hancock County	$392,728	$278,757	+47.3%	$266,707	$529,741	126	1427
8	Terrell County	$374,227	$273,330	+45.4%	$257,379	$500,788	145	1468
9	Chattahoochee County	$356,976	$269,320	+3.1%	$346,282	$969,877	167	1515
10	McIntosh County	$424,960	$267,500	+44.8%	$293,523	$569,767	177	1349
11	Putnam County	$626,775	$257,593	+38.9%	$451,216	$936,148	241	1063
12	Grady County	$662,855	$252,941	+43.0%	$463,458	$1.01 million	269	1019
13	Bryan County	$1.17 million	$252,935	+20.7%	$967,724	$2.53 million	270	689
14	Wilkes County	$324,017	$252,806	+35.4%	$239,308	$556,725	273	1592
15	Randolph County	$254,722	$252,106	+43.7%	$177,222	$391,380	279	1787
16	Candler County	$355,539	$251,983	+25.0%	$284,487	$714,375	283	1517
17	Stewart County	$210,129	$247,277	+50.5%	$139,620	$272,680	313	1936
18	Gordon County	$1.26 million	$239,353	+20.2%	$1.05 million	$2.82 million	378	648
19	Evans County	$303,055	$238,329	+45.6%	$208,119	$355,066	384	1651
20	Hart County	$617,300	$235,237	+33.2%	$463,458	$1.14 million	418	1072
21	Appling County	$401,787	$225,661	+20.1%	$334,622	$862,881	547	1401
22	Washington County	$383,086	$219,646	+34.8%	$284,196	$651,885	645	1451
23	Sumter County	$531,521	$217,054	+33.3%	$398,749	$902,960	685	1178
24	Early County	$215,525	$216,018	+38.2%	$155,943	$337,764	704	1917
25	Bacon County	$221,574	$214,762	+22.0%	$181,594	$459,792	720	1896
26	Walton County	$1.92 million	$213,844	+14.0%	$1.69 million	$4.55 million	735	470
27	Liberty County	$1.19 million	$211,627	-0.3%	$1.20 million	$3.76 million	774	677
28	Pulaski County	$190,736	$210,172	+28.3%	$148,656	$353,538	797	1995
29	Habersham County	$843,255	$208,485	+22.6%	$687,900	$1.85 million	830	865
30	Greene County	$363,026	$207,305	+29.9%	$279,532	$644,604	849	1495
31	Pierce County	$350,937	$206,773	+31.9%	$266,124	$648,126	860	1528
32	Upson County	$472,512	$205,963	+4.8%	$450,924	$1.14 million	872	1279
33	Effingham County	$1.21 million	$204,888	+23.8%	$973,553	$2.55 million	890	671
34	Bleckley County	$207,641	$202,593	+24.8%	$166,437	$442,361	929	1948
35	Cook County	$290,959	$202,106	+11.3%	$261,460	$714,486	936	1679
36	Elbert County	$318,416	$201,700	+24.1%	$256,505	$614,034	943	1611
37	Jackson County	$1.56 million	$200,543	+13.4%	$1.38 million	$3.75 million	961	547
38	Laurens County	$800,694	$200,518	+19.4%	$670,411	$1.75 million	962	900
39	Berrien County	$293,684	$200,068	+21.7%	$241,348	$638,627	972	1672
40	Dooly County	$170,610	$199,779	+25.6%	$135,831	$341,387	983	2058
41	Lamar County	$321,602	$199,221	+13.3%	$283,904	$768,201	998	1601
42	Seminole County	$136,671	$198,972	+21.8%	$112,221	$288,522	1002	2206
43	Heard County	$181,692	$198,526	+32.3%	$137,288	$333,648	1018	2016
44	Haralson County	$500,187	$197,121	+2.9%	$486,194	$1.33 million	1051	1235
45	Jeff Davis County	$224,099	$197,106	+4.5%	$214,531	$637,358	1052	1888
46	Miller County	$71,804	$194,893	+31.7%	$54,507	$111,485	1125	2557
47	Baker County	$23,231	$194,410	+42.3%	$16,323	$30,394	1140	2890
48	Taliaferro County	$6,194	$194,111	-18.3%	$7,579	$30,152	1151	3024
49	Atkinson County	$108,378	$193,728	-8.9%	$118,925	$403,466	1170	2351
50	Towns County	$176,878	$192,385	+23.8%	$142,827	$371,621	1216	2033
51	Troup County	$1.07 million	$191,541	+12.1%	$953,149	$2.72 million	1236	734
52	Webster County	$8,094	$190,951	+6.8%	$7,579	$22,783	1251	3004
53	Wilkinson County	$99,576	$190,158	+13.1%	$88,028	$243,347	1282	2402
54	Harris County	$520,422	$189,021	+28.8%	$403,995	$956,521	1315	1197
55	Dodge County	$259,138	$189,017	+27.9%	$202,581	$485,439	1317	1769
56	Tattnall County	$328,762	$188,960	+14.5%	$287,111	$766,931	1318	1581
57	Quitman County	$268	$188,776	-92.4%	$3,498	$17,363	1322	3079
58	Glascock County	$12,757	$188,550	+1.8%	$12,534	$32,637	1333	2976
59	Rockdale County	$1.42 million	$188,333	+15.4%	$1.23 million	$3.42 million	1340	595
60	Wilcox County	$95,402	$188,238	+0.1%	$95,315	$250,750	1347	2425
61	Bartow County	$1.75 million	$188,004	+17.5%	$1.49 million	$4.00 million	1352	517
62	Clay County	$5,115	$187,553	-23.7%	$6,704	$26,374	1362	3035
63	Warren County	$41,174	$187,538	+6.2%	$38,767	$118,121	1363	2761
64	Treutlen County	$58,444	$187,429	+15.9%	$50,427	$134,007	1366	2642
65	Screven County	$174,200	$187,150	+4.8%	$166,145	$501,357	1377	2039
66	Whitfield County	$1.52 million	$186,905	+5.7%	$1.44 million	$4.39 million	1386	560
67	Schley County	$26,519	$185,957	+7.0%	$24,776	$83,796	1412	2865
68	Clarke County	$1.85 million	$185,802	+5.3%	$1.76 million	$5.29 million	1420	488
69	Jefferson County	$177,070	$185,575	+26.3%	$140,203	$351,787	1424	2032
70	Brantley County	$232,293	$185,109	+19.3%	$194,711	$519,389	1439	1868
71	Ben Hill County	$203,336	$184,533	+7.7%	$188,881	$553,619	1456	1962
72	Crisp County	$234,018	$184,469	+20.2%	$194,711	$501,967	1457	1861
73	Marion County	$66,235	$184,324	+6.2%	$62,377	$201,126	1463	2584
74	Echols County	$3,374	$182,561	+5.2%	$3,206	$9,466	1500	3055
75	Turner County	$78,482	$182,326	+4.8%	$74,911	$220,202	1511	2520
76	Richmond County	$2.90 million	$182,325	+4.8%	$2.77 million	$8.34 million	1512	331
77	Gilmer County	$434,681	$182,296	+14.0%	$381,260	$1.08 million	1513	1331
78	Montgomery County	$72,423	$181,998	+24.9%	$58,005	$136,661	1521	2553
79	Butts County	$335,485	$181,517	+10.6%	$303,434	$875,991	1539	1564
80	Bulloch County	$1.16 million	$179,072	+5.6%	$1.10 million	$3.35 million	1599	690
81	Wheeler County	$47,138	$178,867	-0.2%	$47,220	$120,338	1606	2715
82	Calhoun County	$16,368	$178,701	+14.6%	$14,283	$56,068	1614	2941
83	Lanier County	$89,168	$178,628	+29.1%	$69,081	$175,198	1616	2457
84	Lincoln County	$53,586	$178,507	-7.2%	$57,714	$194,951	1621	2673
85	Jenkins County	$62,870	$178,223	+22.6%	$51,301	$121,024	1634	2608
86	Charlton County	$121,397	$177,866	+4.1%	$116,593	$342,969	1646	2276
87	Twiggs County	$41,624	$177,031	+3.5%	$40,225	$117,091	1660	2757
88	McDuffie County	$236,568	$177,006	+7.6%	$219,778	$699,347	1662	1849
89	Taylor County	$43,059	$176,528	+7.0%	$40,225	$147,052	1680	2745
90	White County	$347,259	$176,469	+8.2%	$320,923	$1.22 million	1684	1535
91	Toombs County	$310,865	$175,394	+0.8%	$308,389	$835,728	1710	1633
92	Glynn County	$1.13 million	$174,554	+8.5%	$1.04 million	$3.01 million	1737	705
93	Rabun County	$171,573	$174,225	+8.6%	$157,984	$513,940	1742	2053
94	Telfair County	$79,468	$173,566	+3.3%	$76,952	$231,764	1759	2515
95	Burke County	$256,182	$172,856	+21.2%	$211,325	$541,590	1779	1779
96	Talbot County	$0	$172,019	-100.0%	$6,413	$55,837	1796	3082
97	Wayne County	$361,322	$172,015	+6.8%	$338,412	$1.06 million	1797	1501
98	Morgan County	$218,715	$171,457	+12.5%	$194,419	$534,788	1809	1905
99	Carroll County	$1.68 million	$171,141	+4.4%	$1.61 million	$4.81 million	1813	527
100	Mitchell County	$192,591	$170,461	+24.4%	$154,777	$404,569	1831	1987
101	Irwin County	$37,671	$169,911	-21.7%	$48,095	$175,516	1841	2784
102	Polk County	$522,069	$169,571	+9.3%	$477,449	$1.37 million	1847	1191
103	Johnson County	$39,413	$169,275	+5.6%	$37,310	$122,181	1857	2772
104	Thomas County	$526,627	$168,484	+9.5%	$480,947	$1.37 million	1879	1182
105	Dougherty County	$1.01 million	$168,457	+16.2%	$865,704	$2.36 million	1881	763
106	Camden County	$707,966	$168,381	-2.5%	$725,793	$2.31 million	1882	979
107	Dawson County	$378,989	$168,079	+4.5%	$362,605	$1.09 million	1894	1456
108	Macon County	$66,051	$167,626	+6.9%	$61,794	$198,121	1909	2589
109	Meriwether County	$192,347	$167,149	+2.9%	$186,841	$532,716	1924	1988
110	Lumpkin County	$383,096	$166,867	+13.9%	$336,371	$957,161	1929	1450
111	Bibb County	$1.96 million	$165,922	+4.3%	$1.88 million	$5.60 million	1956	461
112	Oglethorpe County	$116,222	$164,788	+2.2%	$113,678	$317,770	1991	2309
113	Tift County	$443,193	$163,592	+5.3%	$420,901	$1.27 million	2024	1320
114	Barrow County	$1.18 million	$163,454	+4.6%	$1.13 million	$3.43 million	2031	684
115	Muscogee County	$2.49 million	$163,246	+1.8%	$2.45 million	$7.68 million	2036	380
116	Emanuel County	$195,524	$163,045	+3.5%	$188,881	$461,786	2043	1980
117	Pickens County	$374,477	$162,973	+4.3%	$359,107	$1.07 million	2045	1467
118	Murray County	$420,423	$161,133	+7.6%	$390,587	$1.34 million	2100	1356
119	Chattooga County	$211,712	$160,581	-0.6%	$213,074	$684,885	2113	1930
120	Jasper County	$114,763	$160,495	+1.0%	$113,678	$306,140	2115	2320
121	Union County	$241,963	$160,166	+19.8%	$201,998	$508,598	2123	1827
122	Ware County	$353,966	$159,861	+5.2%	$336,371	$1.03 million	2135	1521
123	Dade County	$92,216	$159,485	-28.1%	$128,253	$498,444	2142	2437
124	Crawford County	$40,319	$158,785	+8.9%	$37,018	$104,738	2153	2766
125	Houston County	$2.10 million	$158,507	+4.2%	$2.02 million	$5.97 million	2162	435
126	DeKalb County	$9.51 million	$158,452	+12.6%	$8.45 million	$23.28 million	2163	110
127	Fannin County	$210,609	$158,155	+6.7%	$197,334	$610,318	2173	1935
128	Clayton County	$3.55 million	$156,947	+10.9%	$3.20 million	$8.80 million	2203	273
129	Decatur County	$245,022	$156,779	+24.3%	$197,042	$455,146	2207	1813
130	Stephens County	$222,114	$156,051	+9.2%	$203,455	$576,915	2220	1892
131	Monroe County	$267,393	$154,928	-1.5%	$271,371	$632,867	2243	1747
132	Brooks County	$72,154	$154,490	+3.1%	$69,956	$200,264	2253	2556
133	Worth County	$119,179	$154,265	+2.7%	$116,010	$314,175	2259	2289
134	Floyd County	$1.10 million	$153,686	+5.5%	$1.04 million	$3.24 million	2275	720
135	Cobb County	$9.44 million	$153,665	+10.6%	$8.53 million	$24.54 million	2276	111
136	Colquitt County	$431,487	$151,257	+4.4%	$413,323	$1.24 million	2334	1339
137	Long County	$122,928	$150,928	-8.7%	$134,665	$467,249	2342	2271
138	Coweta County	$1.76 million	$150,718	+5.9%	$1.66 million	$4.96 million	2347	510
139	Douglas County	$1.69 million	$150,386	+4.5%	$1.61 million	$4.81 million	2354	524
140	Hall County	$2.51 million	$149,054	+1.5%	$2.47 million	$7.67 million	2379	377
141	Coffee County	$374,109	$147,751	-0.0%	$374,264	$1.20 million	2403	1469
142	Lee County	$247,027	$146,146	+12.0%	$220,653	$608,405	2428	1808
143	Jones County	$187,234	$145,663	+0.7%	$185,966	$497,128	2438	2004
144	Madison County	$228,908	$145,442	+5.6%	$216,863	$681,404	2443	1878
145	Cherokee County	$3.24 million	$144,530	+4.3%	$3.11 million	$9.28 million	2464	296
146	Columbia County	$1.76 million	$143,942	+3.9%	$1.69 million	$4.94 million	2469	511
147	Newton County	$1.25 million	$142,770	+4.6%	$1.20 million	$3.51 million	2487	653
148	Gwinnett County	$11.23 million	$142,578	+9.2%	$10.29 million	$29.24 million	2491	86
149	Lowndes County	$1.22 million	$142,250	+1.8%	$1.20 million	$3.71 million	2499	668
150	Henry County	$2.80 million	$142,193	+4.3%	$2.68 million	$7.82 million	2501	339
151	Banks County	$79,094	$141,498	+16.5%	$67,916	$181,439	2515	2517
152	Pike County	$67,937	$139,771	+8.9%	$62,377	$238,258	2542	2578
153	Catoosa County	$572,134	$136,082	+5.5%	$542,158	$1.66 million	2604	1118
154	Walker County	$572,533	$135,315	-13.5%	$661,666	$2.33 million	2614	1117
155	Fayette County	$1.06 million	$127,768	+3.8%	$1.02 million	$2.86 million	2712	739
156	Oconee County	$235,851	$124,333	-1.7%	$239,890	$750,402	2747	1854
157	Paulding County	$1.50 million	$115,154	+9.2%	$1.37 million	$3.89 million	2852	568
158	Forsyth County	$1.55 million	$83,580	+6.0%	$1.46 million	$4.52 million	3085	551

Fan accounts & spend mix — Georgia counties (158), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Fulton County	770,381	654,824	77,038	38,519	$35.0 million	$15.0 million
Gwinnett County	173,226	147,242	17,323	8,661	$7.86 million	$3.37 million
DeKalb County	146,704	124,699	14,670	7,335	$6.66 million	$2.85 million
Cobb County	145,549	123,717	14,555	7,277	$6.61 million	$2.83 million
Chatham County	120,583	102,496	12,058	6,029	$5.47 million	$2.35 million
Clayton County	54,682	46,480	5,468	2,734	$2.48 million	$1.06 million
Cherokee County	50,027	42,523	5,003	2,501	$2.27 million	$973,374
Richmond County	44,789	38,070	4,479	2,239	$2.03 million	$871,453
Henry County	43,177	36,701	4,318	2,159	$1.96 million	$840,103
Hall County	38,737	32,927	3,874	1,937	$1.76 million	$753,716
Muscogee County	38,383	32,626	3,838	1,919	$1.74 million	$746,819
Houston County	32,439	27,573	3,244	1,622	$1.47 million	$631,165
Bibb County	30,191	25,662	3,019	1,510	$1.37 million	$587,418
Walton County	29,657	25,208	2,966	1,483	$1.35 million	$577,036
Clarke County	28,572	24,286	2,857	1,429	$1.30 million	$555,926
Peach County	27,299	23,205	2,730	1,365	$1.24 million	$531,166
Coweta County	27,167	23,092	2,717	1,358	$1.23 million	$528,594
Columbia County	27,138	23,068	2,714	1,357	$1.23 million	$528,029
Bartow County	26,933	22,893	2,693	1,347	$1.22 million	$524,032
Douglas County	26,008	22,106	2,601	1,300	$1.18 million	$506,029
Carroll County	25,906	22,020	2,591	1,295	$1.18 million	$504,049
Jackson County	24,047	20,440	2,405	1,202	$1.09 million	$467,893
Forsyth County	23,831	20,256	2,383	1,192	$1.08 million	$463,676
Whitfield County	23,429	19,915	2,343	1,171	$1.06 million	$455,863
Paulding County	23,120	19,652	2,312	1,156	$1.05 million	$449,842
Rockdale County	21,894	18,610	2,189	1,095	$993,987	$425,994
Gordon County	19,400	16,490	1,940	970	$880,772	$377,474
Newton County	19,319	16,422	1,932	966	$877,098	$375,899
Lowndes County	18,752	15,939	1,875	938	$851,339	$364,859
Effingham County	18,581	15,794	1,858	929	$843,578	$361,533
Liberty County	18,415	15,652	1,841	921	$836,020	$358,294
Barrow County	18,195	15,465	1,819	910	$826,028	$354,012
Baldwin County	18,077	15,365	1,808	904	$820,680	$351,720
Bryan County	18,014	15,312	1,801	901	$817,824	$350,496
Bulloch County	17,933	15,243	1,793	897	$814,156	$348,924
Glynn County	17,412	14,801	1,741	871	$790,519	$338,794
Floyd County	16,919	14,381	1,692	846	$768,118	$329,194
Troup County	16,480	14,008	1,648	824	$748,198	$320,656
Fayette County	16,368	13,913	1,637	818	$743,089	$318,467
Franklin County	16,149	13,727	1,615	807	$733,169	$314,215
Dougherty County	15,504	13,179	1,550	775	$703,895	$301,669
Habersham County	13,002	11,052	1,300	650	$590,279	$252,977
Laurens County	12,346	10,494	1,235	617	$560,486	$240,208
Camden County	10,916	9,278	1,092	546	$495,576	$212,390
Grady County	10,220	8,687	1,022	511	$463,998	$198,856
Putnam County	9,664	8,214	966	483	$438,743	$188,033
Hart County	9,518	8,090	952	476	$432,110	$185,190
Walker County	8,828	7,504	883	441	$400,773	$171,760
Catoosa County	8,821	7,498	882	441	$400,493	$171,640
Sumter County	8,195	6,966	820	410	$372,064	$159,456
Thomas County	8,120	6,902	812	406	$368,639	$157,988
Polk County	8,050	6,842	805	402	$365,449	$156,621
Harris County	8,024	6,821	802	401	$364,296	$156,127
Haralson County	7,712	6,555	771	386	$350,131	$150,056
Upson County	7,285	6,193	729	364	$330,759	$141,754
Clinch County	7,146	6,074	715	357	$324,439	$139,045
Tift County	6,833	5,808	683	342	$310,235	$132,958
Gilmer County	6,702	5,697	670	335	$304,277	$130,404
Colquitt County	6,653	5,655	665	333	$302,041	$129,446
McIntosh County	6,552	5,569	655	328	$297,472	$127,488
Murray County	6,482	5,510	648	324	$294,296	$126,127
Appling County	6,195	5,266	619	310	$281,251	$120,536
Hancock County	6,055	5,147	606	303	$274,910	$117,818
Washington County	5,907	5,021	591	295	$268,160	$114,926
Lumpkin County	5,907	5,021	591	295	$268,167	$114,929
Dawson County	5,843	4,967	584	292	$265,292	$113,697
Pickens County	5,774	4,908	577	289	$262,134	$112,343
Terrell County	5,770	4,905	577	289	$261,959	$112,268
Coffee County	5,768	4,903	577	288	$261,876	$112,233
Greene County	5,597	4,758	560	280	$254,118	$108,908
Wayne County	5,571	4,735	557	279	$252,925	$108,397
Chattahoochee County	5,504	4,678	550	275	$249,883	$107,093
Candler County	5,482	4,660	548	274	$248,877	$106,662
Ware County	5,458	4,639	546	273	$247,776	$106,190
Pierce County	5,411	4,599	541	271	$245,656	$105,281
White County	5,354	4,551	535	268	$243,082	$104,178
Butts County	5,173	4,397	517	259	$234,840	$100,646
Tattnall County	5,069	4,309	507	253	$230,133	$98,629
Wilkes County	4,996	4,247	500	250	$226,812	$97,205
Lamar County	4,959	4,215	496	248	$225,122	$96,481
Elbert County	4,910	4,173	491	245	$222,892	$95,525
Toombs County	4,793	4,074	479	240	$217,606	$93,260
Evans County	4,673	3,972	467	234	$212,139	$90,917
Berrien County	4,528	3,849	453	226	$205,579	$88,105
Cook County	4,486	3,813	449	224	$203,672	$87,288
Monroe County	4,123	3,504	412	206	$187,175	$80,218
Dodge County	3,996	3,396	400	200	$181,396	$77,741
Burke County	3,950	3,357	395	197	$179,328	$76,855
Randolph County	3,927	3,338	393	196	$178,305	$76,417
Lee County	3,809	3,237	381	190	$172,919	$74,108
Decatur County	3,778	3,211	378	189	$171,516	$73,507
Union County	3,731	3,171	373	187	$169,374	$72,589
McDuffie County	3,648	3,100	365	182	$165,598	$70,970
Oconee County	3,636	3,091	364	182	$165,095	$70,755
Crisp County	3,608	3,067	361	180	$163,813	$70,205
Brantley County	3,582	3,044	358	179	$162,605	$69,688
Madison County	3,529	3,000	353	176	$160,235	$68,672
Jeff Davis County	3,455	2,937	346	173	$156,870	$67,230
Stephens County	3,425	2,911	342	171	$155,480	$66,634
Bacon County	3,416	2,904	342	171	$155,102	$66,472
Morgan County	3,372	2,866	337	169	$153,100	$65,614
Early County	3,323	2,825	332	166	$150,867	$64,657
Chattooga County	3,264	2,775	326	163	$148,198	$63,513
Fannin County	3,247	2,760	325	162	$147,426	$63,183
Stewart County	3,240	2,754	324	162	$147,090	$63,039
Bleckley County	3,202	2,721	320	160	$145,349	$62,292
Ben Hill County	3,135	2,665	314	157	$142,335	$61,001
Emanuel County	3,015	2,563	301	151	$136,867	$58,657
Mitchell County	2,969	2,524	297	148	$134,814	$57,777
Meriwether County	2,966	2,521	297	148	$134,643	$57,704
Pulaski County	2,941	2,500	294	147	$133,515	$57,221
Jones County	2,887	2,454	289	144	$131,064	$56,170
Heard County	2,801	2,381	280	140	$127,184	$54,508
Jefferson County	2,730	2,321	273	137	$123,949	$53,121
Towns County	2,727	2,318	273	136	$123,814	$53,063
Screven County	2,686	2,283	269	134	$121,940	$52,260
Rabun County	2,645	2,249	265	132	$120,101	$51,472
Dooly County	2,631	2,236	263	132	$119,427	$51,183
Seminole County	2,107	1,791	211	105	$95,669	$41,001
Long County	1,895	1,611	190	95	$86,050	$36,879
Charlton County	1,872	1,591	187	94	$84,978	$36,419
Worth County	1,838	1,562	184	92	$83,425	$35,754
Oglethorpe County	1,792	1,523	179	90	$81,356	$34,867
Jasper County	1,769	1,504	177	88	$80,334	$34,429
Atkinson County	1,671	1,420	167	84	$75,865	$32,513
Wilkinson County	1,535	1,305	154	77	$69,703	$29,873
Wilcox County	1,471	1,250	147	74	$66,781	$28,620
Dade County	1,422	1,209	142	71	$64,551	$27,665
Lanier County	1,375	1,169	137	69	$62,418	$26,750
Telfair County	1,225	1,041	123	61	$55,628	$23,840
Banks County	1,220	1,037	122	61	$55,366	$23,728
Turner County	1,210	1,029	121	61	$54,937	$23,545
Montgomery County	1,117	949	112	56	$50,696	$21,727
Brooks County	1,113	946	111	56	$50,508	$21,646
Miller County	1,107	941	111	55	$50,263	$21,541
Pike County	1,047	890	105	52	$47,556	$20,381
Marion County	1,021	868	102	51	$46,365	$19,871
Macon County	1,018	866	102	51	$46,235	$19,815
Jenkins County	969	824	97	48	$44,009	$18,861
Treutlen County	901	766	90	45	$40,911	$17,533
Lincoln County	826	702	83	41	$37,510	$16,076
Wheeler County	727	618	73	36	$32,997	$14,142
Taylor County	664	564	66	33	$30,141	$12,918
Twiggs County	642	546	64	32	$29,137	$12,487
Warren County	635	540	63	32	$28,822	$12,352
Crawford County	622	528	62	31	$28,224	$12,096
Johnson County	608	517	61	30	$27,589	$11,824
Irwin County	581	494	58	29	$26,370	$11,301
Schley County	409	348	41	20	$18,563	$7,956
Baker County	358	304	36	18	$16,262	$6,969
Calhoun County	252	215	25	13	$11,457	$4,910
Glascock County	197	167	20	9.8	$8,930	$3,827
Webster County	125	106	12	6.2	$5,666	$2,428
Taliaferro County	96	81	9.6	4.8	$4,336	$1,858
Clay County	79	67	7.9	3.9	$3,581	$1,535
Echols County	52	44	5.2	2.6	$2,362	$1,012
Quitman County	4.1	3.5	0.4	0.2	$187	$80
Talbot County	0.0	0.0	0.0	0.0	$0	$0

H

Hawaii Spend Data

2026 total spend: $24.33 million
3-year spend (FY2023–FY2025): $60.24 million
2026 estimated fan accounts: 375,120
2026 male fan accounts: 318,852 accounts & $20.7 million spend
2026 female fan accounts: 37,512 accounts & $2.43 million spend
2026 other fan accounts: 18,756 accounts & $1.22 million spend
2026 spend on PPV, tips & messages: $17.0 million (70%)
2026 spend on subscriptions: $7.30 million (30%)
2026 spend per 10k adults: $213,075
National rank (per-capita): #20
National rank (total): #41
Change vs FY2025: +11.1%
Cities in dataset: 1
Counties in dataset: 4

Cities in Hawaii (1)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Honolulu	$10.38 million	$377,722	+9.0%	$9.52 million	$26.41 million	47

Fan accounts in Hawaii cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Honolulu	160,018	136,015	16,002	8,001	$7.26 million	$3.11 million

Counties in Hawaii (4), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Honolulu County	$18.77 million	$241,099	+10.2%	$17.04 million	$46.63 million	365	46
2	Kauai County	$1.27 million	$219,205	+33.5%	$951,275	$2.36 million	651	642
3	Maui County	$2.16 million	$179,387	+10.5%	$1.96 million	$5.76 million	1589	425
4	Hawaii County	$2.13 million	$141,140	+9.1%	$1.95 million	$5.50 million	2523	430

Fan accounts & spend mix — Hawaii counties (4), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Honolulu County	289,371	245,965	28,937	14,469	$13.1 million	$5.63 million
Maui County	33,353	28,350	3,335	1,668	$1.51 million	$648,947
Hawaii County	32,819	27,897	3,282	1,641	$1.49 million	$638,569
Kauai County	19,577	16,640	1,958	979	$888,780	$380,906

I

Idaho Spend Data

2026 total spend: $26.06 million
3-year spend (FY2023–FY2025): $65.39 million
2026 estimated fan accounts: 401,746
2026 male fan accounts: 341,484 accounts & $22.1 million spend
2026 female fan accounts: 40,175 accounts & $2.61 million spend
2026 other fan accounts: 20,087 accounts & $1.30 million spend
2026 spend on PPV, tips & messages: $18.2 million (70%)
2026 spend on subscriptions: $7.82 million (30%)
2026 spend per 10k adults: $174,779
National rank (per-capita): #41
National rank (total): #39
Change vs FY2025: +12.2%
Cities in dataset: 3
Counties in dataset: 44

Cities in Idaho (3)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Boise	$4.66 million	$251,889	+12.0%	$4.16 million	$12.16 million	74
2	Nampa	$1.97 million	$235,085	-4.5%	$2.06 million	$6.38 million	139
3	Meridian	$1.28 million	$141,739	+5.2%	$1.22 million	$3.50 million	160

Fan accounts in Idaho cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Boise	71,818	61,045	7,182	3,591	$3.26 million	$1.40 million
Nampa	30,315	25,768	3,031	1,516	$1.38 million	$589,834
Meridian	19,720	16,762	1,972	986	$895,279	$383,691

Counties in Idaho (44), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Shoshone County	$543,431	$260,657	+35.0%	$402,672	$951,360	221	1164
2	Blaine County	$681,281	$240,103	+30.0%	$523,959	$1.29 million	372	1001
3	Bonner County	$1.08 million	$218,875	+32.3%	$815,654	$2.05 million	657	732
4	Benewah County	$317,882	$216,703	-2.7%	$326,868	$790,707	694	1612
5	Nez Perce County	$776,356	$201,283	+2.8%	$755,011	$2.15 million	949	924
6	Gooding County	$334,534	$195,154	+30.4%	$256,522	$615,881	1120	1567
7	Elmore County	$525,391	$193,437	+16.4%	$451,187	$1.86 million	1183	1185
8	Minidoka County	$410,621	$189,974	+23.7%	$332,023	$811,726	1287	1380
9	Boundary County	$246,413	$181,550	+31.1%	$187,995	$434,896	1537	1810
10	Camas County	$64,889	$181,220	+40.8%	$46,089	$90,775	1548	2596
11	Caribou County	$143,241	$179,327	+23.0%	$116,435	$285,638	1591	2173
12	Latah County	$628,290	$179,051	+6.8%	$588,241	$1.58 million	1602	1060
13	Teton County	$222,646	$177,951	+27.0%	$175,260	$385,741	1641	1890
14	Cassia County	$385,252	$173,498	+16.0%	$332,023	$851,813	1763	1446
15	Kootenai County	$2.53 million	$167,185	+12.6%	$2.24 million	$6.12 million	1923	376
16	Clark County	$18,365	$166,713	+40.9%	$13,038	$26,399	1932	2928
17	Payette County	$366,712	$165,596	+14.5%	$320,197	$841,973	1970	1484
18	Bannock County	$1.19 million	$165,213	+4.2%	$1.14 million	$3.38 million	1979	680
19	Custer County	$63,246	$164,866	+19.9%	$52,760	$137,037	1989	2604
20	Oneida County	$68,569	$164,701	+15.4%	$59,431	$153,641	1995	2573
21	Madison County	$711,046	$164,016	+20.3%	$591,274	$1.49 million	2012	977
22	Ada County	$6.95 million	$162,231	+12.9%	$6.15 million	$17.36 million	2067	147
23	Canyon County	$3.49 million	$161,798	+10.0%	$3.17 million	$9.17 million	2078	276
24	Lewis County	$34,863	$159,259	+10.6%	$31,535	$108,351	2145	2804
25	Butte County	$17,460	$157,180	-14.1%	$20,316	$67,805	2200	2936
26	Valley County	$132,584	$154,761	+24.9%	$106,126	$282,449	2246	2227
27	Power County	$74,520	$154,027	+3.3%	$72,166	$198,540	2265	2537
28	Washington County	$112,596	$153,391	+23.8%	$90,965	$220,442	2285	2335
29	Adams County	$31,779	$152,812	+31.0%	$24,257	$116,916	2301	2831
30	Bonneville County	$1.58 million	$151,544	+4.4%	$1.52 million	$4.55 million	2327	543
31	Bear Lake County	$32,928	$146,652	-24.1%	$43,360	$164,043	2418	2825
32	Lincoln County	$19,644	$146,538	-26.4%	$26,683	$99,247	2420	2920
33	Lemhi County	$51,028	$146,042	+3.2%	$49,424	$136,757	2433	2692
34	Idaho County	$150,068	$143,889	+4.2%	$144,028	$393,782	2470	2137
35	Jerome County	$245,166	$143,733	+3.7%	$236,509	$584,485	2474	1812
36	Boise County	$26,408	$138,321	+6.2%	$24,864	$77,347	2570	2867
37	Clearwater County	$27,890	$136,900	-26.4%	$37,902	$151,744	2593	2852
38	Owyhee County	$62,901	$136,057	+13.4%	$55,489	$212,411	2607	2607
39	Fremont County	$73,386	$134,443	+5.7%	$69,437	$216,452	2626	2547
40	Franklin County	$80,142	$131,606	+8.3%	$73,985	$216,067	2656	2509
41	Jefferson County	$274,367	$130,461	+27.3%	$215,587	$549,999	2666	1728
42	Twin Falls County	$895,967	$128,952	+0.5%	$891,459	$2.77 million	2693	830
43	Bingham County	$330,584	$114,473	+2.5%	$322,623	$985,575	2862	1577
44	Gem County	$57,921	$112,446	-47.5%	$110,371	$459,968	2886	2645

Fan accounts & spend mix — Idaho counties (44), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Ada County	107,129	91,059	10,713	5,356	$4.86 million	$2.08 million
Canyon County	53,778	45,711	5,378	2,689	$2.44 million	$1.05 million
Kootenai County	38,949	33,107	3,895	1,947	$1.77 million	$757,830
Bonneville County	24,403	20,742	2,440	1,220	$1.11 million	$474,805
Bannock County	18,370	15,615	1,837	919	$834,014	$357,434
Bonner County	16,644	14,147	1,664	832	$755,623	$323,838
Twin Falls County	13,815	11,742	1,381	691	$627,177	$268,790
Nez Perce County	11,970	10,175	1,197	599	$543,449	$232,907
Madison County	10,963	9,319	1,096	548	$497,732	$213,314
Blaine County	10,504	8,929	1,050	525	$476,897	$204,384
Latah County	9,687	8,234	969	484	$439,803	$188,487
Shoshone County	8,379	7,122	838	419	$380,401	$163,029
Elmore County	8,101	6,886	810	405	$367,774	$157,617
Minidoka County	6,331	5,382	633	317	$287,435	$123,186
Cassia County	5,940	5,049	594	297	$269,676	$115,575
Payette County	5,654	4,806	565	283	$256,698	$110,014
Gooding County	5,158	4,384	516	258	$234,174	$100,360
Bingham County	5,097	4,333	510	255	$231,409	$99,175
Benewah County	4,901	4,166	490	245	$222,517	$95,365
Jefferson County	4,230	3,596	423	212	$192,057	$82,310
Boundary County	3,799	3,229	380	190	$172,489	$73,924
Jerome County	3,780	3,213	378	189	$171,616	$73,550
Teton County	3,433	2,918	343	172	$155,852	$66,794
Idaho County	2,314	1,967	231	116	$105,047	$45,020
Caribou County	2,209	1,877	221	110	$100,268	$42,972
Valley County	2,044	1,738	204	102	$92,809	$39,775
Washington County	1,736	1,476	174	87	$78,817	$33,779
Franklin County	1,236	1,050	124	62	$56,099	$24,043
Power County	1,149	977	115	57	$52,164	$22,356
Fremont County	1,132	962	113	57	$51,370	$22,016
Oneida County	1,057	899	106	53	$47,998	$20,571
Camas County	1,000	850	100	50	$45,422	$19,467
Custer County	975	829	98	49	$44,272	$18,974
Owyhee County	970	824	97	48	$44,031	$18,870
Gem County	893	759	89	45	$40,545	$17,376
Lemhi County	787	669	79	39	$35,719	$15,308
Lewis County	538	457	54	27	$24,404	$10,459
Bear Lake County	508	432	51	25	$23,049	$9,878
Adams County	490	416	49	24	$22,245	$9,534
Clearwater County	430	366	43	22	$19,523	$8,367
Boise County	407	346	41	20	$18,485	$7,922
Lincoln County	303	257	30	15	$13,751	$5,893
Clark County	283	241	28	14	$12,855	$5,509
Butte County	269	229	27	13	$12,222	$5,238

Illinois Spend Data

2026 total spend: $243.5 million
3-year spend (FY2023–FY2025): $601.4 million
2026 estimated fan accounts: 3.75 million
2026 male fan accounts: 3.19 million accounts & $207.0 million spend
2026 female fan accounts: 375,430 accounts & $24.3 million spend
2026 other fan accounts: 187,715 accounts & $12.2 million spend
2026 spend on PPV, tips & messages: $170.4 million (70%)
2026 spend on subscriptions: $73.0 million (30%)
2026 spend per 10k adults: $242,215
National rank (per-capita): #6
National rank (total): #5
Change vs FY2025: +13.4%
Cities in dataset: 5
Counties in dataset: 102

Cities in Illinois (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Chicago	$82.12 million	$381,090	+6.4%	$77.19 million	$215.3 million	3
2	Aurora	$3.00 million	$183,124	+8.8%	$2.76 million	$7.69 million	104
3	Rockford	$2.75 million	$249,999	+7.6%	$2.55 million	$7.09 million	112
4	Joliet	$2.64 million	$228,252	-2.5%	$2.71 million	$8.31 million	116
5	Naperville	$1.82 million	$154,464	+7.3%	$1.70 million	$4.61 million	144

Fan accounts in Illinois cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Chicago	1.27 million	1.08 million	126,614	63,307	$57.5 million	$24.6 million
Aurora	46,296	39,352	4,630	2,315	$2.10 million	$900,784
Rockford	42,388	36,030	4,239	2,119	$1.92 million	$824,751
Joliet	40,712	34,605	4,071	2,036	$1.85 million	$792,132
Naperville	28,083	23,870	2,808	1,404	$1.27 million	$546,403

Counties in Illinois (102), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Cook County	$135.1 million	$330,804	+17.0%	$115.4 million	$316.6 million	38	2
2	Douglas County	$612,538	$299,459	+35.0%	$453,616	$1.07 million	74	1075
3	Adams County	$1.59 million	$290,522	+25.9%	$1.26 million	$3.18 million	96	541
4	Whiteside County	$1.29 million	$280,943	+14.0%	$1.13 million	$2.96 million	117	639
5	Pike County	$397,949	$277,562	+40.3%	$283,650	$581,202	131	1415
6	Massac County	$352,617	$269,561	+31.3%	$268,529	$603,989	165	1526
7	Edgar County	$388,216	$263,398	+35.5%	$286,450	$651,967	201	1436
8	Grundy County	$1.14 million	$259,580	+10.2%	$1.04 million	$2.98 million	227	698
9	Jefferson County	$773,039	$258,842	+23.2%	$627,222	$1.48 million	232	927
10	Marshall County	$266,131	$257,191	+30.9%	$203,287	$474,256	244	1754
11	De Witt County	$337,272	$256,557	+3.8%	$324,811	$864,413	251	1560
12	Knox County	$985,850	$255,204	+2.9%	$957,634	$2.66 million	258	775
13	Crawford County	$389,217	$251,883	+3.9%	$374,653	$1.04 million	284	1431
14	Morgan County	$658,046	$250,874	+21.8%	$540,419	$1.44 million	293	1022
15	Clay County	$243,809	$243,693	+7.1%	$227,648	$663,236	345	1818
16	Pulaski County	$89,278	$242,993	+46.9%	$60,762	$135,020	349	2456
17	Logan County	$514,708	$242,803	+4.4%	$492,817	$1.18 million	353	1212
18	Jo Daviess County	$406,230	$242,332	+32.0%	$307,731	$745,162	356	1386
19	Henry County	$901,248	$240,950	+25.2%	$719,625	$1.84 million	366	827
20	DeKalb County	$1.92 million	$240,792	+3.2%	$1.86 million	$5.40 million	367	473
21	Hancock County	$304,201	$239,557	+16.8%	$260,409	$701,116	376	1650
22	Ford County	$236,277	$239,424	+4.3%	$226,528	$693,038	377	1850
23	Hamilton County	$132,052	$238,314	+4.3%	$126,564	$389,205	385	2231
24	Scott County	$73,820	$237,556	+3.4%	$71,403	$209,081	389	2544
25	Putnam County	$84,693	$236,522	+0.8%	$84,003	$244,057	402	2475
26	Wayne County	$274,697	$236,408	+21.6%	$225,968	$613,387	403	1726
27	Shelby County	$360,435	$236,094	+19.0%	$302,971	$743,715	407	1502
28	Edwards County	$85,481	$235,099	+23.1%	$69,442	$315,453	421	2472
29	Gallatin County	$53,460	$232,294	+18.6%	$45,082	$121,361	457	2675
30	Bureau County	$556,015	$231,169	+3.4%	$537,619	$1.51 million	471	1145
31	Fulton County	$559,035	$230,385	+4.0%	$537,619	$1.59 million	485	1138
32	Warren County	$256,099	$230,012	+3.7%	$246,969	$700,316	493	1780
33	Wabash County	$157,132	$229,135	+25.8%	$124,884	$305,526	506	2105
34	Hardin County	$25,503	$229,122	+2.3%	$24,921	$82,130	507	2874
35	Menard County	$173,636	$228,943	+21.8%	$142,525	$361,281	510	2042
36	Calhoun County	$36,249	$228,425	+34.8%	$26,881	$58,712	516	2794
37	Kane County	$9.25 million	$225,466	+8.8%	$8.50 million	$24.81 million	549	113
38	Stark County	$43,452	$224,791	+7.8%	$40,321	$127,785	555	2741
39	LaSalle County	$1.84 million	$224,094	+7.2%	$1.72 million	$5.03 million	562	492
40	Randolph County	$468,808	$223,069	+2.2%	$458,656	$1.26 million	580	1282
41	Schuyler County	$59,714	$222,456	+3.0%	$57,962	$171,205	592	2632
42	Jackson County	$857,988	$222,177	+3.2%	$831,629	$2.31 million	595	852
43	Peoria County	$3.03 million	$220,944	+3.7%	$2.93 million	$8.52 million	615	316
44	Pope County	$3,061	$220,891	-74.0%	$11,760	$57,360	617	3058
45	Henderson County	$42,944	$220,831	+13.6%	$37,801	$151,952	618	2746
46	Tazewell County	$2.18 million	$219,918	+3.7%	$2.10 million	$6.29 million	635	421
47	Brown County	$46,833	$219,764	-7.1%	$50,402	$168,775	640	2717
48	Cass County	$147,716	$218,754	+2.4%	$144,205	$411,818	659	2148
49	Lee County	$495,724	$218,177	+4.3%	$475,457	$1.42 million	663	1244
50	Mason County	$144,618	$218,136	+9.4%	$132,165	$372,099	664	2161
51	Alexander County	$10,375	$218,121	-5.0%	$10,920	$36,675	665	2989
52	Cumberland County	$104,821	$217,528	+8.2%	$96,883	$316,844	673	2372
53	McHenry County	$5.35 million	$217,252	+9.8%	$4.87 million	$13.85 million	680	193
54	Jasper County	$83,071	$217,019	+23.1%	$67,482	$174,942	686	2484
55	Carroll County	$185,454	$215,358	+13.8%	$162,966	$447,970	712	2009
56	Clark County	$178,641	$214,926	+4.9%	$170,246	$509,707	718	2025
57	Livingston County	$508,724	$213,766	+21.0%	$420,575	$1.15 million	737	1217
58	Lawrence County	$151,659	$213,665	+3.4%	$146,725	$346,895	739	2130
59	Kankakee County	$1.68 million	$212,956	+3.2%	$1.63 million	$4.62 million	751	526
60	Moultrie County	$153,560	$211,579	+24.9%	$122,924	$286,010	775	2118
61	Washington County	$139,721	$211,458	+9.9%	$127,124	$363,780	778	2191
62	Marion County	$516,982	$211,219	+18.4%	$436,815	$1.18 million	781	1206
63	McDonough County	$339,312	$210,308	+3.4%	$328,172	$950,021	794	1552
64	Piatt County	$187,181	$209,915	+18.5%	$157,926	$398,858	801	2005
65	Montgomery County	$370,352	$209,358	+3.0%	$359,533	$1.04 million	808	1475
66	Greene County	$89,041	$207,659	+7.4%	$82,883	$275,950	841	2458
67	Franklin County	$500,870	$206,695	+18.8%	$421,695	$1.15 million	861	1233
68	Mercer County	$147,537	$206,265	+0.2%	$147,285	$380,219	868	2149
69	Madison County	$4.12 million	$204,590	+10.3%	$3.74 million	$10.73 million	894	241
70	Ogle County	$717,563	$203,961	+3.8%	$691,624	$1.96 million	906	966
71	Christian County	$425,165	$203,001	+5.8%	$401,814	$1.34 million	923	1348
72	Johnson County	$102,056	$202,102	+24.4%	$82,043	$208,303	937	2391
73	Champaign County	$3.19 million	$200,635	+14.1%	$2.80 million	$7.60 million	960	306
74	Monroe County	$432,043	$200,131	+4.8%	$412,175	$1.25 million	968	1337
75	White County	$92,181	$199,896	-7.0%	$99,123	$330,268	980	2438
76	Rock Island County	$2.11 million	$199,668	+7.0%	$1.97 million	$6.15 million	986	434
77	Coles County	$608,777	$198,849	+3.0%	$590,821	$1.60 million	1008	1082
78	Vermilion County	$970,237	$196,030	+13.6%	$854,030	$2.29 million	1093	788
79	Effingham County	$404,503	$195,907	+4.5%	$386,974	$1.18 million	1096	1393
80	Sangamon County	$2.85 million	$195,248	+4.2%	$2.73 million	$8.11 million	1116	334
81	Saline County	$208,729	$192,458	+4.7%	$199,367	$604,098	1213	1942
82	Richland County	$93,012	$192,021	+13.0%	$82,323	$312,815	1225	2432
83	Bond County	$114,254	$190,764	+5.7%	$108,084	$329,193	1257	2324
84	Winnebago County	$4.10 million	$190,444	+4.2%	$3.93 million	$11.15 million	1272	243
85	Woodford County	$417,172	$188,328	+18.8%	$351,132	$852,293	1342	1369
86	Macon County	$1.32 million	$187,748	+11.3%	$1.18 million	$3.41 million	1358	631
87	Macoupin County	$492,463	$187,005	-1.7%	$501,218	$1.59 million	1383	1251
88	Jersey County	$160,775	$186,945	+5.5%	$152,325	$496,248	1384	2088
89	Boone County	$634,449	$186,700	+4.4%	$607,621	$1.81 million	1392	1051
90	Perry County	$144,309	$186,515	+2.3%	$141,125	$379,589	1396	2164
91	Lake County	$10.29 million	$185,031	+13.3%	$9.08 million	$25.27 million	1440	99
92	Williamson County	$796,700	$181,911	-1.9%	$812,029	$2.61 million	1526	902
93	Union County	$73,868	$181,641	-35.0%	$113,684	$475,573	1533	2543
94	McLean County	$2.25 million	$179,507	+8.4%	$2.07 million	$6.98 million	1587	413
95	Fayette County	$120,200	$178,680	+3.2%	$116,484	$343,435	1615	2282
96	St. Clair County	$3.26 million	$174,958	+9.7%	$2.97 million	$8.62 million	1728	294
97	Iroquois County	$172,400	$173,773	+5.1%	$164,086	$505,923	1751	2049
98	Stephenson County	$382,110	$169,944	+4.8%	$364,573	$1.28 million	1839	1453
99	Clinton County	$250,386	$160,819	+6.5%	$235,208	$837,303	2106	1798
100	DuPage County	$11.30 million	$157,288	+10.6%	$10.22 million	$29.54 million	2195	85
101	Will County	$8.45 million	$155,306	+4.8%	$8.06 million	$24.36 million	2236	121
102	Kendall County	$1.47 million	$150,128	+18.0%	$1.24 million	$3.14 million	2358	577

Fan accounts & spend mix — Illinois counties (102), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Cook County	2.08 million	1.77 million	208,234	104,117	$94.5 million	$40.5 million
DuPage County	174,271	148,130	17,427	8,714	$7.91 million	$3.39 million
Lake County	158,633	134,838	15,863	7,932	$7.20 million	$3.09 million
Kane County	142,654	121,256	14,265	7,133	$6.48 million	$2.78 million
Will County	130,233	110,698	13,023	6,512	$5.91 million	$2.53 million
McHenry County	82,430	70,065	8,243	4,121	$3.74 million	$1.60 million
Madison County	63,527	53,998	6,353	3,176	$2.88 million	$1.24 million
Winnebago County	63,190	53,712	6,319	3,160	$2.87 million	$1.23 million
St. Clair County	50,272	42,731	5,027	2,514	$2.28 million	$978,144
Champaign County	49,211	41,829	4,921	2,461	$2.23 million	$957,497
Peoria County	46,793	39,774	4,679	2,340	$2.12 million	$910,451
Sangamon County	43,892	37,308	4,389	2,195	$1.99 million	$854,011
McLean County	34,618	29,425	3,462	1,731	$1.57 million	$673,555
Tazewell County	33,625	28,582	3,363	1,681	$1.53 million	$654,249
Rock Island County	32,476	27,604	3,248	1,624	$1.47 million	$631,882
DeKalb County	29,535	25,105	2,953	1,477	$1.34 million	$574,659
LaSalle County	28,412	24,151	2,841	1,421	$1.29 million	$552,821
Kankakee County	25,931	22,041	2,593	1,297	$1.18 million	$504,535
Adams County	24,468	20,798	2,447	1,223	$1.11 million	$476,081
Kendall County	22,625	19,231	2,262	1,131	$1.03 million	$440,210
Macon County	20,280	17,238	2,028	1,014	$920,693	$394,583
Whiteside County	19,888	16,905	1,989	994	$902,901	$386,957
Grundy County	17,604	14,963	1,760	880	$799,207	$342,517
Knox County	15,200	12,920	1,520	760	$690,095	$295,755
Vermilion County	14,960	12,716	1,496	748	$679,166	$291,071
Henry County	13,896	11,812	1,390	695	$630,874	$270,374
Jackson County	13,229	11,245	1,323	661	$600,591	$257,396
Williamson County	12,284	10,441	1,228	614	$557,690	$239,010
Jefferson County	11,919	10,131	1,192	596	$541,127	$231,912
Ogle County	11,064	9,404	1,106	553	$502,294	$215,269
Morgan County	10,146	8,624	1,015	507	$460,632	$197,414
Boone County	9,782	8,315	978	489	$444,114	$190,335
Douglas County	9,444	8,028	944	472	$428,777	$183,761
Coles County	9,386	7,979	939	469	$426,144	$182,633
Fulton County	8,620	7,327	862	431	$391,324	$167,710
Bureau County	8,573	7,287	857	429	$389,211	$166,805
Marion County	7,971	6,775	797	399	$361,888	$155,095
Logan County	7,936	6,746	794	397	$360,295	$154,412
Livingston County	7,844	6,667	784	392	$356,107	$152,617
Franklin County	7,723	6,564	772	386	$350,609	$150,261
Lee County	7,643	6,497	764	382	$347,007	$148,717
Macoupin County	7,593	6,454	759	380	$344,724	$147,739
Randolph County	7,228	6,144	723	361	$328,165	$140,642
Monroe County	6,662	5,662	666	333	$302,430	$129,613
Christian County	6,555	5,572	656	328	$297,615	$127,549
Woodford County	6,432	5,467	643	322	$292,020	$125,152
Jo Daviess County	6,263	5,324	626	313	$284,361	$121,869
Effingham County	6,237	5,301	624	312	$283,152	$121,351
Pike County	6,136	5,215	614	307	$278,565	$119,385
Crawford County	6,001	5,101	600	300	$272,452	$116,765
Edgar County	5,986	5,088	599	299	$271,751	$116,465
Stephenson County	5,892	5,008	589	295	$267,477	$114,633
Montgomery County	5,710	4,854	571	286	$259,246	$111,105
Shelby County	5,557	4,724	556	278	$252,305	$108,131
Massac County	5,437	4,621	544	272	$246,832	$105,785
McDonough County	5,232	4,447	523	262	$237,518	$101,794
De Witt County	5,200	4,420	520	260	$236,090	$101,182
Hancock County	4,690	3,987	469	235	$212,941	$91,260
Wayne County	4,235	3,600	424	212	$192,288	$82,409
Marshall County	4,103	3,488	410	205	$186,291	$79,839
Warren County	3,949	3,356	395	197	$179,270	$76,830
Clinton County	3,861	3,282	386	193	$175,270	$75,116
Clay County	3,759	3,195	376	188	$170,666	$73,143
Ford County	3,643	3,097	364	182	$165,394	$70,883
Saline County	3,218	2,736	322	161	$146,110	$62,619
Piatt County	2,886	2,453	289	144	$131,027	$56,154
Carroll County	2,859	2,431	286	143	$129,818	$55,636
Clark County	2,754	2,341	275	138	$125,049	$53,592
Menard County	2,677	2,276	268	134	$121,545	$52,091
Iroquois County	2,658	2,259	266	133	$120,680	$51,720
Jersey County	2,479	2,107	248	124	$112,542	$48,232
Wabash County	2,423	2,059	242	121	$109,992	$47,140
Moultrie County	2,368	2,013	237	118	$107,492	$46,068
Lawrence County	2,338	1,988	234	117	$106,162	$45,498
Cass County	2,278	1,936	228	114	$103,402	$44,315
Mercer County	2,275	1,934	227	114	$103,276	$44,261
Mason County	2,230	1,895	223	111	$101,232	$43,385
Perry County	2,225	1,891	223	111	$101,016	$43,293
Washington County	2,154	1,831	215	108	$97,804	$41,916
Hamilton County	2,036	1,731	204	102	$92,436	$39,616
Fayette County	1,853	1,575	185	93	$84,140	$36,060
Bond County	1,762	1,497	176	88	$79,978	$34,276
Cumberland County	1,616	1,374	162	81	$73,374	$31,446
Johnson County	1,574	1,338	157	79	$71,439	$30,617
Richland County	1,434	1,219	143	72	$65,109	$27,904
White County	1,421	1,208	142	71	$64,526	$27,654
Pulaski County	1,377	1,170	138	69	$62,494	$26,783
Greene County	1,373	1,167	137	69	$62,329	$26,712
Edwards County	1,318	1,120	132	66	$59,836	$25,644
Putnam County	1,306	1,110	131	65	$59,285	$25,408
Jasper County	1,281	1,089	128	64	$58,150	$24,921
Union County	1,139	968	114	57	$51,708	$22,160
Scott County	1,138	967	114	57	$51,674	$22,146
Schuyler County	921	783	92	46	$41,800	$17,914
Gallatin County	824	701	82	41	$37,422	$16,038
Brown County	722	614	72	36	$32,783	$14,050
Stark County	670	569	67	33	$30,417	$13,036
Henderson County	662	563	66	33	$30,061	$12,883
Calhoun County	559	475	56	28	$25,374	$10,875
Hardin County	393	334	39	20	$17,852	$7,651
Alexander County	160	136	16	8.0	$7,262	$3,112
Pope County	47	40	4.7	2.4	$2,143	$918

Indiana Spend Data

2026 total spend: $113.2 million
3-year spend (FY2023–FY2025): $301.6 million
2026 estimated fan accounts: 1.74 million
2026 male fan accounts: 1.48 million accounts & $96.2 million spend
2026 female fan accounts: 174,480 accounts & $11.3 million spend
2026 other fan accounts: 87,240 accounts & $5.66 million spend
2026 spend on PPV, tips & messages: $79.2 million (70%)
2026 spend on subscriptions: $33.9 million (30%)
2026 spend per 10k adults: $212,554
National rank (per-capita): #21
National rank (total): #15
Change vs FY2025: +11.0%
Cities in dataset: 5
Counties in dataset: 91

Cities in Indiana (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Indianapolis	$19.20 million	$251,417	-0.5%	$19.31 million	$58.31 million	28
2	Fort Wayne	$5.82 million	$280,883	+10.7%	$5.26 million	$15.51 million	65
3	Carmel	$2.45 million	$312,502	+21.4%	$2.02 million	$4.71 million	126
4	Evansville	$2.24 million	$241,099	-2.0%	$2.29 million	$7.11 million	130
5	South Bend	$1.64 million	$202,425	-0.2%	$1.64 million	$5.21 million	151

Fan accounts in Indiana cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Indianapolis	296,051	251,643	29,605	14,803	$13.4 million	$5.76 million
Fort Wayne	89,681	76,229	8,968	4,484	$4.07 million	$1.74 million
Carmel	37,724	32,066	3,772	1,886	$1.71 million	$734,002
Evansville	34,541	29,360	3,454	1,727	$1.57 million	$672,058
South Bend	25,234	21,449	2,523	1,262	$1.15 million	$490,976

Counties in Indiana (91), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Orange County	$789,575	$319,173	+40.5%	$561,777	$1.20 million	48	906
2	Knox County	$1.12 million	$307,695	+27.0%	$884,799	$2.28 million	61	711
3	Spencer County	$610,309	$275,098	+40.4%	$434,816	$1.04 million	140	1080
4	Marion County	$21.52 million	$274,151	+7.7%	$19.97 million	$59.75 million	142	40
5	Washington County	$777,033	$272,440	+31.7%	$589,866	$1.23 million	151	920
6	Morgan County	$1.77 million	$272,248	+31.9%	$1.34 million	$3.09 million	154	508
7	Scott County	$691,498	$269,307	+34.5%	$514,026	$1.29 million	168	992
8	Pulaski County	$417,356	$267,059	+38.6%	$301,113	$729,436	179	1368
9	Monroe County	$3.15 million	$266,537	+4.0%	$3.03 million	$8.24 million	183	307
10	Vermillion County	$425,323	$252,613	+29.4%	$328,640	$824,598	275	1347
11	Ripley County	$694,604	$251,168	+33.0%	$522,453	$1.31 million	288	988
12	Clay County	$612,070	$246,283	+27.4%	$480,320	$1.28 million	321	1076
13	Rush County	$386,072	$236,211	+22.1%	$316,281	$826,186	404	1444
14	Wayne County	$1.30 million	$236,152	+15.2%	$1.13 million	$3.16 million	406	636
15	Whitley County	$716,813	$234,716	+37.2%	$522,453	$1.26 million	426	968
16	Porter County	$3.31 million	$234,658	+9.9%	$3.01 million	$9.46 million	427	289
17	Fayette County	$503,423	$234,409	+21.4%	$414,592	$1.15 million	429	1227
18	Bartholomew County	$1.65 million	$234,302	-19.7%	$2.05 million	$7.29 million	430	530
19	Wabash County	$633,888	$234,095	+23.3%	$514,026	$1.37 million	436	1052
20	Wells County	$591,782	$232,354	+31.0%	$451,669	$1.10 million	453	1096
21	Jasper County	$674,434	$230,709	+17.1%	$575,822	$1.57 million	480	1010
22	Adams County	$722,311	$230,341	+27.3%	$567,395	$1.43 million	486	958
23	Posey County	$506,593	$229,259	+33.4%	$379,761	$818,222	504	1222
24	Vigo County	$1.97 million	$228,686	+15.0%	$1.71 million	$4.71 million	513	458
25	Madison County	$2.46 million	$226,954	+22.1%	$2.01 million	$5.51 million	529	385
26	Benton County	$204,943	$225,656	+31.7%	$155,612	$357,356	548	1957
27	Lawrence County	$832,692	$222,146	+5.1%	$792,106	$2.21 million	596	875
28	Jackson County	$829,613	$216,705	+6.6%	$778,062	$2.27 million	693	881
29	White County	$444,403	$215,041	+7.2%	$414,592	$1.24 million	716	1318
30	Huntington County	$634,688	$212,662	+12.4%	$564,586	$1.89 million	758	1050
31	Marshall County	$788,388	$212,227	+19.4%	$660,088	$1.83 million	765	908
32	Johnson County	$2.90 million	$211,366	+22.0%	$2.38 million	$6.39 million	779	332
33	Dearborn County	$858,269	$210,199	+23.7%	$693,795	$1.84 million	796	851
34	Tippecanoe County	$3.15 million	$210,078	+10.5%	$2.85 million	$8.36 million	798	308
35	Gibson County	$551,801	$209,995	+19.1%	$463,466	$1.29 million	799	1149
36	Montgomery County	$632,314	$207,162	+18.5%	$533,688	$1.45 million	853	1055
37	Martin County	$149,822	$204,352	+15.5%	$129,771	$363,210	896	2139
38	Clark County	$2.05 million	$201,501	+8.9%	$1.88 million	$5.90 million	945	442
39	Jay County	$300,119	$200,960	+8.1%	$277,518	$857,997	955	1659
40	Dubois County	$672,034	$200,156	+6.3%	$631,999	$1.82 million	966	1012
41	Hancock County	$1.41 million	$200,146	+6.5%	$1.32 million	$3.88 million	967	600
42	Jennings County	$411,485	$199,512	-10.8%	$461,219	$1.69 million	995	1379
43	LaPorte County	$1.72 million	$199,381	+6.7%	$1.61 million	$5.13 million	996	520
44	Lake County	$7.85 million	$198,886	+9.0%	$7.20 million	$22.35 million	1005	132
45	Shelby County	$687,408	$197,918	+5.9%	$648,853	$1.87 million	1031	998
46	Perry County	$275,141	$197,706	+24.9%	$220,217	$567,834	1040	1724
47	Blackford County	$144,297	$194,313	+4.4%	$138,197	$397,955	1143	2165
48	Decatur County	$369,124	$193,988	+15.9%	$318,528	$888,818	1158	1477
49	Jefferson County	$463,776	$192,581	+1.9%	$455,040	$1.44 million	1206	1289
50	Fulton County	$263,294	$192,295	+6.8%	$246,620	$705,479	1220	1763
51	Union County	$60,193	$191,176	+6.6%	$56,459	$146,954	1244	2628
52	Crawford County	$113,336	$190,731	+14.3%	$99,154	$285,190	1258	2332
53	Steuben County	$475,113	$190,410	+22.0%	$389,312	$1.01 million	1274	1271
54	Newton County	$165,252	$189,888	+14.9%	$143,815	$410,909	1293	2072
55	Clinton County	$439,003	$187,728	+9.3%	$401,671	$1.26 million	1359	1324
56	Grant County	$924,613	$187,290	+24.2%	$744,355	$1.99 million	1370	813
57	Switzerland County	$92,472	$186,681	+15.1%	$80,334	$266,062	1393	2435
58	Ohio County	$33,036	$186,610	-14.2%	$38,482	$148,385	1394	2823
59	Fountain County	$193,831	$186,476	+8.0%	$179,488	$547,081	1398	1985
60	Henry County	$659,830	$185,857	+6.8%	$617,955	$1.78 million	1416	1021
61	Vanderburgh County	$2.59 million	$185,264	+8.9%	$2.38 million	$7.38 million	1433	365
62	Allen County	$5.77 million	$184,620	+7.3%	$5.38 million	$16.13 million	1449	177
63	Miami County	$438,636	$184,436	+12.5%	$389,873	$1.27 million	1458	1326
64	Daviess County	$434,508	$184,419	+23.4%	$352,234	$902,353	1459	1332
65	Greene County	$387,788	$183,890	+21.5%	$319,090	$858,856	1472	1439
66	Elkhart County	$2.93 million	$182,694	+9.9%	$2.66 million	$8.58 million	1496	329
67	Putnam County	$477,099	$182,545	+16.5%	$409,536	$1.13 million	1501	1269
68	Warren County	$55,488	$182,393	+10.4%	$50,279	$169,154	1509	2660
69	Franklin County	$266,682	$182,221	+23.6%	$215,722	$570,112	1514	1749
70	Pike County	$104,389	$181,943	+6.5%	$98,030	$226,882	1525	2377
71	Randolph County	$272,757	$179,931	+12.9%	$241,564	$825,946	1579	1732
72	Starke County	$254,053	$178,944	+8.2%	$234,823	$878,109	1603	1789
73	Delaware County	$1.51 million	$178,524	+11.2%	$1.36 million	$4.49 million	1620	563
74	DeKalb County	$546,845	$178,357	+7.1%	$510,656	$1.48 million	1626	1160
75	Floyd County	$1.07 million	$178,189	+8.7%	$985,919	$3.01 million	1635	733
76	Howard County	$1.09 million	$177,983	+10.7%	$988,728	$3.18 million	1639	724
77	Brown County	$142,627	$177,892	+8.0%	$132,018	$405,983	1643	2177
78	St. Joseph County	$3.71 million	$176,918	+10.8%	$3.35 million	$10.82 million	1667	259
79	Kosciusko County	$1.03 million	$175,109	-1.5%	$1.04 million	$3.47 million	1721	753
80	Sullivan County	$195,627	$173,773	+7.1%	$182,578	$536,132	1752	1979
81	Cass County	$421,030	$172,620	+14.1%	$369,088	$1.06 million	1785	1354
82	Parke County	$129,831	$171,564	+21.3%	$107,019	$293,352	1807	2244
83	Tipton County	$108,775	$170,715	-19.7%	$135,388	$491,719	1825	2350
84	Noble County	$507,975	$164,810	+10.4%	$460,096	$1.46 million	1990	1218
85	Boone County	$908,844	$162,279	+10.4%	$823,004	$2.59 million	2064	822
86	Harrison County	$393,883	$161,856	+5.8%	$372,458	$1.08 million	2076	1424
87	Warrick County	$703,744	$158,681	+7.5%	$654,471	$1.96 million	2156	984
88	Hamilton County	$4.65 million	$157,526	+6.2%	$4.38 million	$12.60 million	2186	216
89	Carroll County	$110,378	$154,246	-10.1%	$122,748	$423,915	2261	2343
90	Hendricks County	$1.99 million	$142,079	+8.4%	$1.83 million	$5.69 million	2502	451
91	LaGrange County	$227,433	$131,586	-5.0%	$239,317	$845,082	2658	1881

Fan accounts & spend mix — Indiana counties (91), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Marion County	331,759	281,995	33,176	16,588	$15.1 million	$6.46 million
Lake County	121,063	102,904	12,106	6,053	$5.50 million	$2.36 million
Allen County	88,933	75,593	8,893	4,447	$4.04 million	$1.73 million
Hamilton County	71,736	60,976	7,174	3,587	$3.26 million	$1.40 million
St. Joseph County	57,164	48,589	5,716	2,858	$2.60 million	$1.11 million
Porter County	51,075	43,414	5,107	2,554	$2.32 million	$993,763
Monroe County	48,608	41,317	4,861	2,430	$2.21 million	$945,765
Tippecanoe County	48,508	41,232	4,851	2,425	$2.20 million	$943,815
Elkhart County	45,139	38,369	4,514	2,257	$2.05 million	$878,279
Johnson County	44,716	38,008	4,472	2,236	$2.03 million	$870,035
Vanderburgh County	39,891	33,907	3,989	1,995	$1.81 million	$776,156
Madison County	37,877	32,195	3,788	1,894	$1.72 million	$736,966
Clark County	31,558	26,824	3,156	1,578	$1.43 million	$614,015
Hendricks County	30,616	26,024	3,062	1,531	$1.39 million	$595,700
Vigo County	30,324	25,775	3,032	1,516	$1.38 million	$590,013
Morgan County	27,309	23,213	2,731	1,365	$1.24 million	$531,350
LaPorte County	26,517	22,539	2,652	1,326	$1.20 million	$515,932
Bartholomew County	25,384	21,576	2,538	1,269	$1.15 million	$493,896
Delaware County	23,256	19,768	2,326	1,163	$1.06 million	$452,502
Hancock County	21,729	18,470	2,173	1,086	$986,506	$422,788
Wayne County	20,063	17,053	2,006	1,003	$910,832	$390,357
Knox County	17,323	14,724	1,732	866	$786,448	$337,049
Howard County	16,873	14,342	1,687	844	$766,031	$328,299
Floyd County	16,525	14,046	1,652	826	$750,224	$321,524
Kosciusko County	15,827	13,453	1,583	791	$718,549	$307,949
Grant County	14,256	12,118	1,426	713	$647,229	$277,384
Boone County	14,013	11,911	1,401	701	$636,191	$272,653
Dearborn County	13,233	11,248	1,323	662	$600,789	$257,481
Lawrence County	12,839	10,913	1,284	642	$582,885	$249,808
Jackson County	12,791	10,873	1,279	640	$580,729	$248,884
Orange County	12,174	10,348	1,217	609	$552,703	$236,873
Marshall County	12,156	10,332	1,216	608	$551,872	$236,516
Washington County	11,981	10,184	1,198	599	$543,923	$233,110
Adams County	11,137	9,466	1,114	557	$505,617	$216,693
Whitley County	11,052	9,394	1,105	553	$501,769	$215,044
Warrick County	10,851	9,223	1,085	543	$492,621	$211,123
Ripley County	10,710	9,103	1,071	535	$486,223	$208,381
Scott County	10,662	9,063	1,066	533	$484,048	$207,449
Shelby County	10,599	9,009	1,060	530	$481,186	$206,222
Jasper County	10,399	8,839	1,040	520	$472,103	$202,330
Dubois County	10,362	8,808	1,036	518	$470,424	$201,610
Henry County	10,174	8,648	1,017	509	$461,881	$197,949
Huntington County	9,786	8,318	979	489	$444,281	$190,406
Wabash County	9,774	8,308	977	489	$443,721	$190,166
Montgomery County	9,749	8,287	975	487	$442,620	$189,694
Clay County	9,437	8,022	944	472	$428,449	$183,621
Spencer County	9,410	7,999	941	471	$427,216	$183,093
Wells County	9,124	7,756	912	456	$414,248	$177,535
Gibson County	8,508	7,232	851	425	$386,261	$165,540
DeKalb County	8,432	7,167	843	422	$382,792	$164,054
Noble County	7,832	6,657	783	392	$355,582	$152,392
Posey County	7,811	6,639	781	391	$354,615	$151,978
Fayette County	7,762	6,598	776	388	$352,396	$151,027
Putnam County	7,356	6,253	736	368	$333,969	$143,130
Steuben County	7,326	6,227	733	366	$332,579	$142,534
Jefferson County	7,151	6,078	715	358	$324,643	$139,133
White County	6,852	5,824	685	343	$311,082	$133,321
Clinton County	6,769	5,753	677	338	$307,302	$131,701
Miami County	6,763	5,749	676	338	$307,045	$131,591
Daviess County	6,700	5,695	670	335	$304,156	$130,352
Vermillion County	6,558	5,574	656	328	$297,726	$127,597
Cass County	6,492	5,518	649	325	$294,721	$126,309
Pulaski County	6,435	5,470	644	322	$292,149	$125,207
Jennings County	6,345	5,393	634	317	$288,039	$123,445
Harrison County	6,073	5,162	607	304	$275,718	$118,165
Greene County	5,979	5,082	598	299	$271,452	$116,337
Rush County	5,953	5,060	595	298	$270,250	$115,822
Decatur County	5,691	4,838	569	285	$258,387	$110,737
Jay County	4,627	3,933	463	231	$210,083	$90,036
Perry County	4,242	3,606	424	212	$192,599	$82,542
Randolph County	4,206	3,575	421	210	$190,930	$81,827
Franklin County	4,112	3,495	411	206	$186,678	$80,005
Fulton County	4,060	3,451	406	203	$184,306	$78,988
Starke County	3,917	3,330	392	196	$177,837	$76,216
LaGrange County	3,507	2,981	351	175	$159,203	$68,230
Benton County	3,160	2,686	316	158	$143,460	$61,483
Sullivan County	3,016	2,564	302	151	$136,939	$58,688
Fountain County	2,989	2,540	299	149	$135,681	$58,149
Newton County	2,548	2,166	255	127	$115,677	$49,576
Martin County	2,310	1,964	231	116	$104,876	$44,947
Blackford County	2,225	1,891	222	111	$101,008	$43,289
Brown County	2,199	1,869	220	110	$99,839	$42,788
Parke County	2,002	1,702	200	100	$90,882	$38,949
Crawford County	1,747	1,485	175	87	$79,335	$34,001
Carroll County	1,702	1,447	170	85	$77,265	$33,113
Tipton County	1,677	1,426	168	84	$76,142	$32,632
Pike County	1,610	1,368	161	80	$73,073	$31,317
Switzerland County	1,426	1,212	143	71	$64,730	$27,742
Union County	928	789	93	46	$42,135	$18,058
Warren County	856	727	86	43	$38,842	$16,647
Ohio County	509	433	51	25	$23,125	$9,911

Iowa Spend Data

2026 total spend: $58.68 million
3-year spend (FY2023–FY2025): $142.8 million
2026 estimated fan accounts: 904,748
2026 male fan accounts: 769,036 accounts & $49.9 million spend
2026 female fan accounts: 90,475 accounts & $5.87 million spend
2026 other fan accounts: 45,237 accounts & $2.93 million spend
2026 spend on PPV, tips & messages: $41.1 million (70%)
2026 spend on subscriptions: $17.6 million (30%)
2026 spend per 10k adults: $237,042
National rank (per-capita): #8
National rank (total): #26
Change vs FY2025: +15.0%
Cities in dataset: 2
Counties in dataset: 98

Cities in Iowa (2)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Des Moines	$5.03 million	$258,682	+11.3%	$4.52 million	$12.95 million	72
2	Cedar Rapids	$2.16 million	$202,202	+1.1%	$2.14 million	$6.01 million	133

Fan accounts in Iowa cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Des Moines	77,574	65,938	7,757	3,879	$3.52 million	$1.51 million
Cedar Rapids	33,372	28,366	3,337	1,669	$1.52 million	$649,324

Counties in Iowa (98), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Pottawattamie County	$4.09 million	$474,263	+33.4%	$3.07 million	$7.47 million	8	244
2	Butler County	$680,041	$346,213	+40.7%	$483,463	$1.01 million	29	1006
3	Emmet County	$543,338	$345,481	+37.4%	$395,561	$811,388	30	1165
4	Monroe County	$480,962	$340,396	+30.5%	$368,665	$854,362	31	1261
5	Ida County	$441,599	$333,247	+43.7%	$307,330	$668,154	37	1322
6	Plymouth County	$809,013	$305,804	+39.4%	$580,549	$1.39 million	64	891
7	Wayne County	$342,420	$302,088	+43.6%	$238,452	$500,142	69	1546
8	Dickinson County	$609,431	$301,661	+19.1%	$511,671	$1.28 million	70	1081
9	Clay County	$563,612	$301,290	+30.4%	$432,296	$861,673	71	1133
10	Page County	$502,389	$293,526	+38.5%	$362,761	$837,017	85	1230
11	Audubon County	$243,853	$279,362	+1.0%	$241,404	$563,764	124	1817
12	Crawford County	$467,358	$276,369	+40.0%	$333,898	$714,120	137	1284
13	Wright County	$388,836	$275,262	+31.4%	$295,851	$627,611	139	1433
14	Warren County	$1.32 million	$270,709	+23.7%	$1.07 million	$2.68 million	159	629
15	Mahaska County	$555,755	$268,544	+8.1%	$513,967	$1.73 million	171	1146
16	Jefferson County	$398,129	$263,628	+20.9%	$329,306	$824,652	197	1413
17	Appanoose County	$323,433	$261,321	+31.8%	$245,339	$602,249	214	1593
18	Clinton County	$999,607	$258,210	+15.9%	$862,624	$2.45 million	237	768
19	Calhoun County	$246,802	$253,894	+30.4%	$189,253	$457,896	266	1809
20	Polk County	$10.30 million	$252,768	+14.2%	$9.01 million	$25.16 million	274	98
21	Chickasaw County	$279,703	$251,359	+34.7%	$207,620	$490,441	287	1711
22	Tama County	$377,065	$250,379	+23.6%	$305,034	$775,247	297	1463
23	Decatur County	$173,108	$242,813	+2.1%	$169,573	$457,177	351	2045
24	Carroll County	$410,340	$241,927	+5.3%	$389,657	$1.05 million	363	1381
25	Hamilton County	$295,354	$238,433	+5.2%	$280,763	$763,286	383	1671
26	Jones County	$400,956	$235,537	+4.3%	$384,409	$1.02 million	412	1404
27	Muscatine County	$780,796	$235,392	+6.3%	$734,706	$2.15 million	414	915
28	Davis County	$177,375	$235,120	+35.5%	$130,870	$305,776	420	2030
29	Black Hawk County	$2.42 million	$234,261	+17.8%	$2.06 million	$5.51 million	431	393
30	Poweshiek County	$339,258	$233,471	+5.5%	$321,434	$913,464	443	1553
31	Kossuth County	$262,930	$232,884	+7.6%	$244,355	$792,437	446	1765
32	O’Brien County	$258,951	$232,318	+21.6%	$212,868	$515,452	455	1770
33	Sioux County	$669,254	$232,171	+34.4%	$497,895	$1.19 million	459	1015
34	Franklin County	$177,429	$231,674	+34.6%	$131,854	$267,101	464	2028
35	Cerro Gordo County	$765,320	$231,178	+5.2%	$727,491	$2.18 million	470	929
36	Buchanan County	$374,504	$230,932	+27.7%	$293,227	$756,848	476	1466
37	Hancock County	$181,890	$229,488	+23.8%	$146,941	$355,144	501	2014
38	Keokuk County	$167,838	$229,221	+9.6%	$153,173	$492,198	505	2065
39	Osceola County	$96,800	$228,449	+14.8%	$84,294	$226,339	514	2416
40	Bremer County	$440,493	$227,902	+23.7%	$356,201	$870,892	520	1323
41	Ringgold County	$71,071	$227,866	+12.9%	$62,975	$213,693	521	2559
42	Webster County	$646,622	$227,855	+8.3%	$596,949	$1.90 million	522	1037
43	Dubuque County	$1.76 million	$226,941	+19.4%	$1.47 million	$4.08 million	530	514
44	Hardin County	$276,896	$226,490	+6.1%	$261,083	$777,290	533	1718
45	Wapello County	$606,559	$225,819	+9.9%	$551,686	$1.61 million	542	1086
46	Shelby County	$189,747	$225,800	+10.4%	$171,869	$603,686	544	1998
47	Palo Alto County	$133,125	$223,634	+14.7%	$116,110	$407,632	572	2221
48	Humboldt County	$141,770	$223,545	+14.7%	$123,654	$330,475	573	2183
49	Marion County	$575,672	$223,397	+15.6%	$497,895	$1.36 million	576	1114
50	Worth County	$104,543	$223,263	+3.8%	$100,694	$279,834	578	2376
51	Floyd County	$227,615	$220,780	+4.2%	$218,444	$613,060	621	1880
52	Adair County	$95,574	$220,107	+6.3%	$89,870	$258,545	631	2422
53	Harrison County	$218,587	$219,662	+21.2%	$180,397	$479,976	644	1907
54	Greene County	$114,315	$219,217	+7.6%	$106,270	$331,004	650	2323
55	Howard County	$126,885	$219,082	+10.2%	$115,126	$373,190	655	2252
56	Fremont County	$75,132	$218,437	+3.6%	$72,487	$178,315	661	2534
57	Linn County	$3.93 million	$218,116	+6.1%	$3.71 million	$10.46 million	666	252
58	Madison County	$257,755	$218,039	+13.2%	$227,628	$646,655	667	1776
59	Montgomery County	$131,553	$217,488	+7.2%	$122,670	$378,904	675	2233
60	Grundy County	$171,108	$217,299	+7.6%	$159,077	$505,115	678	2057
61	Union County	$162,022	$217,292	+7.2%	$151,205	$517,516	679	2085
62	Adams County	$21,554	$217,131	+6.0%	$20,336	$79,394	683	2902
63	Taylor County	$52,529	$214,921	+19.5%	$43,951	$189,654	719	2682
64	Sac County	$113,556	$214,567	+8.9%	$104,302	$327,419	723	2328
65	Jackson County	$273,187	$213,424	+15.2%	$237,140	$843,475	744	1731
66	Clarke County	$109,084	$212,994	+3.9%	$104,958	$304,045	750	2348
67	Scott County	$2.87 million	$212,795	+8.2%	$2.66 million	$8.22 million	756	333
68	Pocahontas County	$57,426	$211,217	+4.8%	$54,775	$161,120	782	2649
69	Monona County	$84,600	$210,810	+5.3%	$80,359	$242,002	786	2477
70	Cass County	$157,081	$210,637	+13.0%	$139,069	$475,400	788	2106
71	Iowa County	$212,620	$209,862	+8.9%	$195,156	$612,232	802	1925
72	Lucas County	$82,075	$208,517	+14.3%	$71,831	$197,696	829	2491
73	Winneshiek County	$255,894	$207,487	+36.6%	$187,285	$445,983	845	1781
74	Louisa County	$103,998	$207,428	+0.3%	$103,646	$326,064	847	2381
75	Van Buren County	$44,482	$205,522	+7.6%	$41,327	$129,902	878	2736
76	Story County	$1.56 million	$205,481	+4.2%	$1.50 million	$4.67 million	879	546
77	Jasper County	$535,349	$203,853	+8.4%	$493,959	$1.53 million	909	1174
78	Mills County	$159,998	$203,396	-4.5%	$167,605	$560,634	917	2089
79	Cherokee County	$97,769	$201,240	-8.0%	$106,270	$361,503	951	2410
80	Johnson County	$2.44 million	$200,799	+7.1%	$2.28 million	$7.01 million	958	388
81	Lyon County	$104,302	$198,728	+10.8%	$94,134	$309,420	1009	2378
82	Mitchell County	$77,034	$198,526	+12.4%	$68,551	$230,764	1017	2524
83	Lee County	$407,139	$197,128	+6.5%	$382,441	$1.16 million	1050	1383
84	Henry County	$205,571	$196,846	+5.7%	$194,500	$567,146	1066	1954
85	Cedar County	$190,072	$196,795	+7.5%	$176,789	$545,813	1068	1997
86	Guthrie County	$70,727	$196,112	+7.3%	$65,927	$205,076	1089	2561
87	Allamakee County	$119,536	$194,947	+20.3%	$99,382	$251,700	1123	2287
88	Clayton County	$156,156	$194,119	+5.8%	$147,597	$420,992	1149	2109
89	Woodbury County	$1.52 million	$194,068	+6.5%	$1.43 million	$4.29 million	1153	558
90	Delaware County	$168,557	$194,065	+6.0%	$159,077	$453,795	1154	2064
91	Boone County	$306,738	$193,906	+8.9%	$281,747	$927,783	1162	1645
92	Marshall County	$495,635	$192,118	+9.0%	$454,600	$1.43 million	1224	1245
93	Washington County	$235,024	$191,891	+5.8%	$222,052	$656,248	1229	1856
94	Des Moines County	$461,417	$190,892	+9.4%	$421,800	$1.33 million	1254	1294
95	Fayette County	$162,992	$187,636	+5.7%	$154,157	$440,714	1360	2083
96	Benton County	$259,190	$186,299	+5.6%	$245,339	$694,924	1403	1768
97	Winnebago County	$3,062	$178,751	-98.1%	$159,405	$988,747	1611	3057
98	Dallas County	$1.12 million	$145,291	+23.0%	$911,823	$2.34 million	2447	712

Fan accounts & spend mix — Iowa counties (98), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Polk County	158,775	134,958	15,877	7,939	$7.21 million	$3.09 million
Pottawattamie County	63,134	53,664	6,313	3,157	$2.87 million	$1.23 million
Linn County	60,646	51,549	6,065	3,032	$2.75 million	$1.18 million
Scott County	44,323	37,675	4,432	2,216	$2.01 million	$862,400
Johnson County	37,599	31,959	3,760	1,880	$1.71 million	$731,566
Black Hawk County	37,350	31,748	3,735	1,868	$1.70 million	$726,727
Dubuque County	27,063	23,003	2,706	1,353	$1.23 million	$526,563
Story County	24,090	20,477	2,409	1,205	$1.09 million	$468,720
Woodbury County	23,488	19,965	2,349	1,174	$1.07 million	$457,008
Warren County	20,324	17,275	2,032	1,016	$922,689	$395,438
Dallas County	17,298	14,703	1,730	865	$785,330	$336,570
Clinton County	15,413	13,101	1,541	771	$699,725	$299,882
Plymouth County	12,474	10,603	1,247	624	$566,309	$242,704
Muscatine County	12,039	10,233	1,204	602	$546,557	$234,239
Cerro Gordo County	11,800	10,030	1,180	590	$535,724	$229,596
Butler County	10,485	8,912	1,049	524	$476,029	$204,012
Sioux County	10,319	8,771	1,032	516	$468,478	$200,776
Webster County	9,970	8,475	997	499	$452,636	$193,987
Dickinson County	9,397	7,987	940	470	$426,602	$182,829
Wapello County	9,352	7,949	935	468	$424,591	$181,968
Marion County	8,876	7,545	888	444	$402,970	$172,702
Clay County	8,690	7,387	869	435	$394,529	$169,084
Mahaska County	8,569	7,284	857	428	$389,029	$166,727
Emmet County	8,378	7,121	838	419	$380,336	$163,001
Jasper County	8,254	7,016	825	413	$374,744	$160,605
Page County	7,746	6,584	775	387	$351,672	$150,717
Marshall County	7,642	6,496	764	382	$346,944	$148,690
Monroe County	7,416	6,303	742	371	$336,674	$144,289
Crawford County	7,206	6,125	721	360	$327,151	$140,208
Des Moines County	7,114	6,047	711	356	$322,992	$138,425
Ida County	6,809	5,788	681	340	$309,119	$132,480
Bremer County	6,792	5,773	679	340	$308,345	$132,148
Carroll County	6,327	5,378	633	316	$287,238	$123,102
Lee County	6,278	5,336	628	314	$284,997	$122,142
Jones County	6,182	5,255	618	309	$280,669	$120,287
Jefferson County	6,139	5,218	614	307	$278,691	$119,439
Wright County	5,995	5,096	600	300	$272,185	$116,651
Tama County	5,814	4,942	581	291	$263,945	$113,119
Buchanan County	5,774	4,908	577	289	$262,153	$112,351
Wayne County	5,280	4,488	528	264	$239,694	$102,726
Poweshiek County	5,231	4,446	523	262	$237,481	$101,778
Appanoose County	4,987	4,239	499	249	$226,403	$97,030
Boone County	4,729	4,020	473	236	$214,717	$92,021
Hamilton County	4,554	3,871	455	228	$206,748	$88,606
Chickasaw County	4,313	3,666	431	216	$195,792	$83,911
Hardin County	4,269	3,629	427	213	$193,827	$83,069
Jackson County	4,212	3,580	421	211	$191,231	$81,956
Kossuth County	4,054	3,446	405	203	$184,051	$78,879
Benton County	3,996	3,397	400	200	$181,433	$77,757
O’Brien County	3,993	3,394	399	200	$181,266	$77,685
Madison County	3,974	3,378	397	199	$180,428	$77,326
Winneshiek County	3,946	3,354	395	197	$179,126	$76,768
Calhoun County	3,805	3,235	381	190	$172,761	$74,041
Audubon County	3,760	3,196	376	188	$170,697	$73,156
Washington County	3,624	3,080	362	181	$164,517	$70,507
Floyd County	3,510	2,983	351	175	$159,330	$68,284
Harrison County	3,370	2,865	337	169	$153,011	$65,576
Iowa County	3,278	2,787	328	164	$148,834	$63,786
Henry County	3,170	2,694	317	158	$143,900	$61,671
Cedar County	2,931	2,491	293	147	$133,051	$57,022
Shelby County	2,926	2,487	293	146	$132,823	$56,924
Hancock County	2,804	2,384	280	140	$127,323	$54,567
Franklin County	2,736	2,325	274	137	$124,200	$53,229
Davis County	2,735	2,325	273	137	$124,163	$53,213
Decatur County	2,669	2,269	267	133	$121,175	$51,932
Grundy County	2,638	2,243	264	132	$119,776	$51,332
Delaware County	2,599	2,209	260	130	$117,990	$50,567
Keokuk County	2,588	2,200	259	129	$117,487	$50,351
Fayette County	2,513	2,136	251	126	$114,094	$48,898
Union County	2,498	2,123	250	125	$113,415	$48,607
Mills County	2,467	2,097	247	123	$111,999	$47,999
Cass County	2,422	2,059	242	121	$109,957	$47,124
Clayton County	2,408	2,047	241	120	$109,309	$46,847
Humboldt County	2,186	1,858	219	109	$99,239	$42,531
Palo Alto County	2,053	1,745	205	103	$93,187	$39,937
Montgomery County	2,028	1,724	203	101	$92,087	$39,466
Howard County	1,956	1,663	196	98	$88,819	$38,065
Allamakee County	1,843	1,567	184	92	$83,675	$35,861
Greene County	1,763	1,498	176	88	$80,020	$34,294
Sac County	1,751	1,488	175	88	$79,489	$34,067
Clarke County	1,682	1,430	168	84	$76,358	$32,725
Worth County	1,612	1,370	161	81	$73,180	$31,363
Lyon County	1,608	1,367	161	80	$73,011	$31,291
Louisa County	1,604	1,363	160	80	$72,799	$31,199
Cherokee County	1,507	1,281	151	75	$68,438	$29,331
Osceola County	1,493	1,269	149	75	$67,760	$29,040
Adair County	1,474	1,253	147	74	$66,902	$28,672
Monona County	1,304	1,109	130	65	$59,220	$25,380
Lucas County	1,265	1,076	127	63	$57,453	$24,623
Mitchell County	1,188	1,010	119	59	$53,924	$23,110
Fremont County	1,158	985	116	58	$52,592	$22,540
Ringgold County	1,096	931	110	55	$49,750	$21,321
Guthrie County	1,091	927	109	55	$49,509	$21,218
Pocahontas County	885	753	89	44	$40,198	$17,228
Taylor County	810	688	81	40	$36,770	$15,759
Van Buren County	686	583	69	34	$31,137	$13,345
Adams County	332	282	33	17	$15,087	$6,466
Winnebago County	47	40	4.7	2.4	$2,144	$919

K

Kansas Spend Data

2026 total spend: $46.55 million
3-year spend (FY2023–FY2025): $115.2 million
2026 estimated fan accounts: 717,808
2026 male fan accounts: 610,137 accounts & $39.6 million spend
2026 female fan accounts: 71,781 accounts & $4.66 million spend
2026 other fan accounts: 35,890 accounts & $2.33 million spend
2026 spend on PPV, tips & messages: $32.6 million (70%)
2026 spend on subscriptions: $14.0 million (30%)
2026 spend per 10k adults: $201,967
National rank (per-capita): #26
National rank (total): #32
Change vs FY2025: +12.6%
Cities in dataset: 5
Counties in dataset: 105

Cities in Kansas (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Kansas City	$6.95 million	$565,440	+14.7%	$6.06 million	$15.10 million	56
2	Wichita	$6.23 million	$199,498	+6.1%	$5.87 million	$16.56 million	60
3	Overland Park	$3.70 million	$246,381	+6.3%	$3.48 million	$9.55 million	91
4	Topeka	$1.72 million	$170,702	-0.6%	$1.73 million	$5.46 million	146
5	Olathe	$1.03 million	$71,522	-2.9%	$1.06 million	$3.08 million	164

Fan accounts in Kansas cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Kansas City	107,125	91,056	10,713	5,356	$4.86 million	$2.08 million
Wichita	96,027	81,623	9,603	4,801	$4.36 million	$1.87 million
Overland Park	57,009	48,458	5,701	2,850	$2.59 million	$1.11 million
Topeka	26,502	22,527	2,650	1,325	$1.20 million	$515,649
Olathe	15,904	13,519	1,590	795	$722,046	$309,448

Counties in Kansas (105), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Wyandotte County	$7.17 million	$480,455	+20.8%	$5.93 million	$15.17 million	7	146
2	Dickinson County	$680,997	$294,675	+31.3%	$518,590	$1.14 million	80	1003
3	Rush County	$266,476	$277,317	+51.0%	$176,488	$297,097	133	1751
4	Smith County	$242,654	$263,699	+44.6%	$167,845	$352,537	196	1821
5	Osborne County	$236,140	$263,461	+45.0%	$162,826	$288,969	199	1851
6	Greenwood County	$270,220	$257,468	+46.0%	$185,131	$358,593	243	1739
7	Gove County	$200,089	$255,494	+39.3%	$143,588	$304,529	254	1966
8	Riley County	$1.59 million	$254,427	-1.1%	$1.61 million	$5.25 million	262	540
9	Thomas County	$280,239	$248,688	+29.7%	$216,079	$506,310	305	1709
10	Chautauqua County	$188,738	$246,753	+50.4%	$125,465	$246,298	316	2001
11	Logan County	$167,572	$243,791	+34.2%	$124,908	$266,495	342	2066
12	Marion County	$314,351	$236,762	+40.6%	$223,607	$483,171	397	1623
13	Geary County	$755,710	$233,554	-6.5%	$808,555	$2.79 million	441	937
14	Ellsworth County	$194,096	$230,220	+24.8%	$155,577	$355,772	488	1984
15	Edwards County	$120,657	$227,356	+44.3%	$83,644	$140,665	525	2280
16	Mitchell County	$172,450	$227,081	+28.9%	$133,830	$284,028	527	2048
17	Sedgwick County	$9.52 million	$223,875	+15.7%	$8.23 million	$21.37 million	568	109
18	Ellis County	$569,608	$222,745	+5.9%	$538,107	$1.67 million	585	1126
19	Marshall County	$233,300	$222,638	+22.9%	$189,871	$486,068	589	1863
20	Phillips County	$135,347	$219,814	+38.7%	$97,584	$220,435	638	2212
21	Reno County	$1.08 million	$215,179	+11.7%	$967,478	$2.74 million	713	729
22	Rooks County	$115,450	$213,631	+2.0%	$113,198	$336,432	741	2314
23	Morris County	$122,159	$211,967	+37.3%	$88,941	$188,682	766	2274
24	Cloud County	$171,166	$209,269	+4.1%	$164,499	$471,543	812	2055
25	Harvey County	$570,411	$207,920	+15.6%	$493,497	$1.27 million	837	1124
26	Allen County	$221,933	$207,541	+15.0%	$192,938	$539,369	844	1893
27	Norton County	$105,938	$206,954	+0.3%	$105,670	$258,005	857	2365
28	Sumner County	$375,639	$205,415	+3.0%	$364,686	$988,517	882	1464
29	Hamilton County	$51,107	$203,558	+6.0%	$48,234	$143,404	913	2688
30	McPherson County	$490,753	$203,444	+1.2%	$485,133	$1.28 million	916	1254
31	Morton County	$47,057	$202,294	+35.0%	$34,852	$68,984	933	2716
32	Kiowa County	$39,571	$199,848	+9.2%	$36,246	$160,601	981	2771
33	Brown County	$143,751	$199,716	+7.2%	$134,109	$419,829	984	2170
34	Sheridan County	$37,047	$198,979	+19.7%	$30,948	$73,897	1001	2789
35	Chase County	$34,482	$197,267	+9.4%	$31,506	$97,831	1046	2808
36	Sherman County	$82,888	$196,946	+12.2%	$73,885	$209,555	1061	2487
37	Trego County	$35,887	$196,845	+7.3%	$33,457	$102,411	1067	2798
38	Lane County	$16,488	$196,712	+2.0%	$16,171	$39,728	1074	2940
39	Decatur County	$33,683	$196,199	+27.2%	$26,487	$69,426	1088	2816
40	Clark County	$20,307	$195,904	+7.1%	$18,959	$63,437	1097	2913
41	Jefferson County	$270,485	$195,452	+1.1%	$267,660	$750,260	1108	1738
42	Wallace County	$10,635	$194,946	+3.1%	$10,316	$29,915	1124	2986
43	Comanche County	$13,024	$194,525	+19.8%	$10,874	$27,392	1136	2973
44	Hodgeman County	$11,651	$194,330	+30.6%	$8,922	$20,373	1142	2981
45	Rawlins County	$23,718	$194,219	-30.8%	$34,294	$138,049	1146	2884
46	Greeley County	$4,470	$194,140	-5.7%	$4,740	$15,753	1148	3041
47	Stafford County	$44,704	$193,198	+12.9%	$39,591	$145,742	1188	2732
48	Stanton County	$13,920	$193,132	+6.2%	$13,104	$39,758	1192	2963
49	Saline County	$791,607	$192,977	+7.1%	$738,852	$2.32 million	1198	904
50	Elk County	$19,892	$192,708	+37.2%	$14,498	$27,270	1204	2916
51	Osage County	$219,379	$192,547	+4.8%	$209,388	$627,407	1209	1901
52	Graham County	$17,703	$192,402	-3.8%	$18,402	$58,051	1214	2933
53	Barber County	$42,437	$192,020	+26.8%	$33,457	$154,123	1226	2750
54	Kingman County	$85,484	$191,601	+2.9%	$83,086	$214,585	1233	2471
55	Scott County	$51,030	$191,210	+28.9%	$39,591	$85,839	1243	2691
56	Wichita County	$8,545	$190,950	-27.0%	$11,710	$45,194	1252	3000
57	Finney County	$537,092	$190,428	+10.7%	$485,133	$1.39 million	1273	1172
58	Grant County	$80,032	$189,890	+13.0%	$70,818	$197,239	1292	2510
59	Rice County	$113,265	$189,856	+3.4%	$109,573	$315,086	1296	2333
60	Haskell County	$28,362	$189,686	+8.2%	$26,208	$84,809	1300	2849
61	Meade County	$31,657	$189,529	+13.5%	$27,881	$78,756	1303	2832
62	Woodson County	$19,728	$189,176	-23.9%	$25,930	$95,322	1312	2917
63	Ness County	$10,770	$188,637	-1.0%	$10,874	$34,442	1328	2985
64	Jewell County	$13,216	$188,389	+5.3%	$12,547	$38,971	1338	2969
65	Kearny County	$28,643	$188,311	+4.8%	$27,324	$82,382	1343	2847
66	Cheyenne County	$3,217	$186,032	-73.8%	$12,268	$64,259	1410	3056
67	Pawnee County	$52,359	$185,933	+2.6%	$51,023	$143,070	1413	2683
68	Russell County	$60,814	$185,890	+26.8%	$47,956	$261,123	1415	2626
69	Stevens County	$36,919	$185,690	-6.7%	$39,591	$132,985	1422	2792
70	Harper County	$42,528	$185,684	+12.2%	$37,918	$107,075	1423	2749
71	Clay County	$79,353	$185,268	+9.5%	$72,491	$235,097	1432	2516
72	Republic County	$29,909	$185,015	+14.1%	$26,208	$122,893	1441	2840
73	Atchison County	$195,716	$184,605	+3.1%	$189,871	$519,954	1450	1978
74	Barton County	$319,532	$184,387	+4.0%	$307,251	$897,910	1461	1608
75	Lincoln County	$0	$183,581	-100.0%	$8,922	$47,483	1480	3082
76	Bourbon County	$164,175	$183,351	+5.3%	$155,856	$473,668	1486	2080
77	Pratt County	$86,454	$182,489	+8.0%	$80,019	$270,972	1504	2466
78	Anderson County	$69,235	$182,031	+4.3%	$66,357	$197,618	1520	2571
79	Doniphan County	$62,669	$181,874	+13.5%	$55,205	$152,773	1528	2609
80	Nemaha County	$97,318	$181,741	+11.2%	$87,547	$294,105	1531	2412
81	Washington County	$26,388	$179,625	-32.9%	$39,312	$161,351	1581	2868
82	Ottawa County	$29,259	$179,589	+7.1%	$27,324	$93,160	1584	2846
83	Linn County	$85,876	$178,811	+3.7%	$82,807	$230,824	1609	2469
84	Ford County	$420,818	$178,364	+5.7%	$398,144	$1.20 million	1625	1355
85	Franklin County	$312,538	$178,235	+6.1%	$294,704	$900,893	1631	1626
86	Gray County	$23,796	$178,229	+9.4%	$21,747	$62,934	1633	2883
87	Wabaunsee County	$39,142	$177,050	+6.4%	$36,803	$114,111	1659	2773
88	Jackson County	$128,044	$176,974	+4.4%	$122,677	$356,353	1665	2249
89	Cherokee County	$204,704	$176,479	+4.7%	$195,447	$579,338	1683	1958
90	Crawford County	$474,845	$175,520	+7.0%	$443,869	$1.39 million	1707	1273
91	Wilson County	$50,557	$175,101	+3.6%	$48,792	$143,268	1722	2696
92	Coffey County	$51,178	$174,587	-8.2%	$55,762	$191,447	1735	2686
93	Labette County	$195,096	$172,246	+5.1%	$185,689	$561,413	1792	1981
94	Neosho County	$134,313	$170,667	+10.7%	$121,283	$399,195	1827	2218
95	Montgomery County	$323,361	$169,535	+5.4%	$306,693	$958,934	1850	1595
96	Cowley County	$366,065	$167,049	+9.2%	$335,132	$1.09 million	1926	1487
97	Lyon County	$332,147	$165,848	-6.5%	$355,207	$1.15 million	1962	1572
98	Seward County	$182,300	$164,866	-7.0%	$196,005	$629,075	1988	2013
99	Butler County	$806,063	$164,563	+3.3%	$780,674	$2.25 million	2001	895
100	Douglas County	$1.42 million	$160,806	+0.2%	$1.42 million	$4.49 million	2107	592
101	Leavenworth County	$934,380	$157,357	+14.4%	$816,919	$2.15 million	2190	810
102	Pottawatomie County	$165,200	$144,642	+8.7%	$151,953	$495,079	2461	2073
103	Shawnee County	$1.88 million	$144,485	+6.4%	$1.77 million	$5.65 million	2465	482
104	Miami County	$263,455	$143,819	+4.6%	$251,767	$732,628	2473	1761
105	Johnson County	$6.80 million	$139,206	+12.8%	$6.03 million	$16.77 million	2555	152

Fan accounts & spend mix — Kansas counties (105), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Sedgwick County	146,818	124,796	14,682	7,341	$6.67 million	$2.86 million
Wyandotte County	110,523	93,944	11,052	5,526	$5.02 million	$2.15 million
Johnson County	104,828	89,104	10,483	5,241	$4.76 million	$2.04 million
Shawnee County	29,003	24,652	2,900	1,450	$1.32 million	$564,302
Riley County	24,574	20,888	2,457	1,229	$1.12 million	$478,132
Douglas County	21,967	18,672	2,197	1,098	$997,291	$427,410
Reno County	16,661	14,162	1,666	833	$756,412	$324,177
Leavenworth County	14,407	12,246	1,441	720	$654,066	$280,314
Butler County	12,428	10,564	1,243	621	$564,244	$241,819
Saline County	12,205	10,375	1,221	610	$554,125	$237,482
Geary County	11,652	9,904	1,165	583	$528,997	$226,713
Dickinson County	10,500	8,925	1,050	525	$476,698	$204,299
Harvey County	8,795	7,476	879	440	$399,288	$171,123
Ellis County	8,783	7,465	878	439	$398,726	$170,882
Finney County	8,281	7,039	828	414	$375,964	$161,128
McPherson County	7,567	6,432	757	378	$343,527	$147,226
Crawford County	7,321	6,223	732	366	$332,391	$142,453
Ford County	6,488	5,515	649	324	$294,573	$126,245
Sumner County	5,792	4,923	579	290	$262,947	$112,692
Cowley County	5,644	4,798	564	282	$256,245	$109,819
Lyon County	5,121	4,353	512	256	$232,503	$99,644
Montgomery County	4,986	4,238	499	249	$226,353	$97,008
Barton County	4,927	4,188	493	246	$223,673	$95,860
Marion County	4,847	4,120	485	242	$220,046	$94,305
Franklin County	4,819	4,096	482	241	$218,776	$93,761
Thomas County	4,321	3,673	432	216	$196,167	$84,072
Jefferson County	4,170	3,545	417	209	$189,339	$81,145
Greenwood County	4,166	3,541	417	208	$189,154	$81,066
Rush County	4,109	3,492	411	205	$186,533	$79,943
Miami County	4,062	3,453	406	203	$184,418	$79,036
Smith County	3,741	3,180	374	187	$169,858	$72,796
Osborne County	3,641	3,095	364	182	$165,298	$70,842
Marshall County	3,597	3,058	360	180	$163,310	$69,990
Allen County	3,422	2,909	342	171	$155,353	$66,580
Osage County	3,383	2,875	338	169	$153,565	$65,814
Cherokee County	3,156	2,683	316	158	$143,293	$61,411
Gove County	3,085	2,622	309	154	$140,062	$60,027
Atchison County	3,018	2,565	302	151	$137,001	$58,715
Labette County	3,008	2,557	301	150	$136,567	$58,529
Ellsworth County	2,993	2,544	299	150	$135,867	$58,229
Chautauqua County	2,910	2,474	291	146	$132,116	$56,621
Seward County	2,811	2,389	281	141	$127,610	$54,690
Mitchell County	2,659	2,260	266	133	$120,715	$51,735
Cloud County	2,639	2,243	264	132	$119,816	$51,350
Logan County	2,584	2,196	258	129	$117,300	$50,272
Pottawatomie County	2,547	2,165	255	127	$115,640	$49,560
Bourbon County	2,531	2,152	253	127	$114,922	$49,252
Brown County	2,216	1,884	222	111	$100,626	$43,125
Phillips County	2,087	1,774	209	104	$94,743	$40,604
Neosho County	2,071	1,760	207	104	$94,019	$40,294
Jackson County	1,974	1,678	197	99	$89,631	$38,413
Morris County	1,884	1,601	188	94	$85,511	$36,648
Edwards County	1,860	1,581	186	93	$84,460	$36,197
Rooks County	1,780	1,513	178	89	$80,815	$34,635
Rice County	1,746	1,484	175	87	$79,286	$33,980
Norton County	1,633	1,388	163	82	$74,156	$31,781
Nemaha County	1,501	1,275	150	75	$68,123	$29,195
Pratt County	1,333	1,133	133	67	$60,518	$25,936
Linn County	1,324	1,125	132	66	$60,113	$25,763
Kingman County	1,318	1,120	132	66	$59,838	$25,645
Sherman County	1,278	1,086	128	64	$58,022	$24,866
Grant County	1,234	1,049	123	62	$56,023	$24,010
Clay County	1,224	1,040	122	61	$55,547	$23,806
Anderson County	1,068	907	107	53	$48,465	$20,771
Doniphan County	966	821	97	48	$43,868	$18,801
Russell County	938	797	94	47	$42,570	$18,244
Pawnee County	807	686	81	40	$36,651	$15,708
Coffey County	789	671	79	39	$35,825	$15,353
Hamilton County	788	670	79	39	$35,775	$15,332
Scott County	787	669	79	39	$35,721	$15,309
Wilson County	780	663	78	39	$35,390	$15,167
Morton County	726	617	73	36	$32,940	$14,117
Stafford County	689	586	69	34	$31,293	$13,411
Harper County	656	557	66	33	$29,770	$12,758
Barber County	654	556	65	33	$29,706	$12,731
Kiowa County	610	519	61	31	$27,700	$11,871
Wabaunsee County	604	513	60	30	$27,400	$11,743
Sheridan County	571	486	57	29	$25,933	$11,114
Stevens County	569	484	57	28	$25,843	$11,076
Trego County	553	470	55	28	$25,121	$10,766
Chase County	532	452	53	27	$24,137	$10,345
Decatur County	519	441	52	26	$23,578	$10,105
Meade County	488	415	49	24	$22,160	$9,497
Republic County	461	392	46	23	$20,936	$8,973
Ottawa County	451	383	45	23	$20,481	$8,778
Kearny County	442	375	44	22	$20,050	$8,593
Haskell County	437	372	44	22	$19,853	$8,509
Washington County	407	346	41	20	$18,471	$7,916
Gray County	367	312	37	18	$16,657	$7,139
Rawlins County	366	311	37	18	$16,603	$7,115
Clark County	313	266	31	16	$14,215	$6,092
Elk County	307	261	31	15	$13,924	$5,968
Woodson County	304	259	30	15	$13,810	$5,918
Graham County	273	232	27	14	$12,392	$5,311
Lane County	254	216	25	13	$11,542	$4,946
Stanton County	215	182	21	11	$9,744	$4,176
Jewell County	204	173	20	10	$9,251	$3,965
Comanche County	201	171	20	10	$9,117	$3,907
Hodgeman County	180	153	18	9.0	$8,155	$3,495
Ness County	166	141	17	8.3	$7,539	$3,231
Wallace County	164	139	16	8.2	$7,444	$3,190
Wichita County	132	112	13	6.6	$5,981	$2,563
Greeley County	69	59	6.9	3.4	$3,129	$1,341
Cheyenne County	50	42	5.0	2.5	$2,252	$965
Lincoln County	0.0	0.0	0.0	0.0	$0	$0

Kentucky Spend Data

2026 total spend: $54.60 million
3-year spend (FY2023–FY2025): $162.0 million
2026 estimated fan accounts: 841,927
2026 male fan accounts: 715,638 accounts & $46.4 million spend
2026 female fan accounts: 84,193 accounts & $5.46 million spend
2026 other fan accounts: 42,096 accounts & $2.73 million spend
2026 spend on PPV, tips & messages: $38.2 million (70%)
2026 spend on subscriptions: $16.4 million (30%)
2026 spend per 10k adults: $155,776
National rank (per-capita): #45
National rank (total): #29
Change vs FY2025: +0.2%
Cities in dataset: 2
Counties in dataset: 120

Cities in Kentucky (2)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Louisville	$13.67 million	$275,183	+10.9%	$12.32 million	$34.92 million	39
2	Lexington	$5.55 million	$219,104	+9.5%	$5.06 million	$13.65 million	67

Fan accounts in Kentucky cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Louisville	210,808	179,187	21,081	10,540	$9.57 million	$4.10 million
Lexington	85,500	72,675	8,550	4,275	$3.88 million	$1.66 million

Counties in Kentucky (120), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Jefferson County	$13.71 million	$216,922	+3.6%	$13.23 million	$37.97 million	690	65
2	Leslie County	$319,622	$211,919	+34.4%	$237,777	$482,499	768	1607
3	Scott County	$1.17 million	$208,930	+8.7%	$1.08 million	$2.96 million	821	688
4	Boyd County	$909,215	$204,963	+19.6%	$760,432	$1.82 million	887	821
5	Lawrence County	$363,228	$196,772	+29.7%	$280,055	$596,324	1071	1494
6	Fayette County	$5.07 million	$191,997	+2.1%	$4.97 million	$13.83 million	1227	202
7	Allen County	$443,966	$191,349	-6.0%	$472,149	$1.28 million	1242	1319
8	Owen County	$270,041	$188,590	+30.2%	$207,416	$454,597	1331	1740
9	Russell County	$334,019	$178,863	+3.3%	$323,467	$917,629	1607	1570
10	Larue County	$276,044	$176,263	+8.9%	$253,383	$697,014	1690	1720
11	Livingston County	$179,940	$173,642	-6.9%	$193,229	$516,940	1757	2020
12	Kenton County	$2.39 million	$169,967	-3.7%	$2.49 million	$6.91 million	1838	399
13	Powell County	$213,472	$168,056	+21.0%	$176,488	$419,072	1895	1922
14	Gallatin County	$156,253	$166,592	+12.4%	$139,034	$361,648	1936	2108
15	Hardin County	$1.51 million	$165,064	-3.3%	$1.56 million	$4.70 million	1985	566
16	Whitley County	$517,796	$164,716	-2.4%	$530,600	$1.66 million	1993	1205
17	Ballard County	$131,263	$163,890	-6.2%	$139,885	$359,401	2018	2236
18	Henderson County	$594,650	$162,573	-6.0%	$632,748	$1.73 million	2055	1094
19	Boone County	$1.88 million	$162,120	-2.3%	$1.92 million	$5.94 million	2068	483
20	Mason County	$233,748	$159,423	+11.3%	$209,970	$546,712	2143	1862
21	Knott County	$186,326	$158,821	+13.6%	$164,004	$441,669	2150	2007
22	Bourbon County	$272,457	$158,791	+15.6%	$235,791	$605,636	2152	1735
23	Grant County	$343,445	$158,151	-4.5%	$359,787	$973,552	2175	1544
24	Carroll County	$150,918	$156,466	+3.7%	$145,560	$508,153	2212	2133
25	Madison County	$1.26 million	$156,224	-3.0%	$1.30 million	$3.92 million	2216	646
26	Marshall County	$392,848	$154,515	+10.7%	$354,963	$976,392	2251	1426
27	Christian County	$856,260	$154,171	-5.1%	$902,304	$3.48 million	2263	854
28	Lewis County	$163,193	$153,898	+8.5%	$150,384	$410,126	2269	2082
29	Laurel County	$776,444	$153,807	-3.6%	$805,831	$2.40 million	2270	922
30	Barren County	$556,437	$153,561	+10.8%	$502,226	$1.32 million	2282	1143
31	Hart County	$247,211	$153,155	+22.5%	$201,742	$430,041	2294	1807
32	Wolfe County	$80,457	$152,935	+1.3%	$79,448	$223,677	2297	2502
33	Bell County	$277,112	$152,546	+9.6%	$252,815	$937,406	2305	1716
34	Clark County	$456,542	$152,402	-5.2%	$481,796	$1.35 million	2310	1299
35	Montgomery County	$345,690	$151,901	-3.2%	$356,949	$1.09 million	2320	1537
36	Taylor County	$320,671	$151,801	-6.3%	$342,194	$957,675	2321	1603
37	Cumberland County	$70,465	$150,891	+21.7%	$57,884	$133,082	2345	2563
38	Bath County	$152,481	$150,059	+7.7%	$141,588	$369,381	2361	2123
39	Campbell County	$1.12 million	$149,465	-3.7%	$1.16 million	$3.40 million	2371	715
40	Breathitt County	$138,121	$148,096	-1.1%	$139,602	$407,908	2395	2201
41	Washington County	$135,387	$147,949	+0.2%	$135,062	$474,260	2397	2211
42	Calloway County	$445,536	$147,269	-4.1%	$464,772	$1.35 million	2410	1316
43	Carter County	$291,926	$147,213	-3.0%	$301,052	$743,691	2411	1677
44	Rowan County	$272,114	$147,107	-2.3%	$278,636	$851,886	2412	1736
45	Perry County	$289,940	$145,796	-3.8%	$301,335	$873,775	2434	1682
46	Fulton County	$56,532	$145,547	+5.4%	$53,627	$197,659	2440	2658
47	Menifee County	$57,631	$145,126	+4.7%	$55,046	$191,397	2451	2648
48	Rockcastle County	$166,068	$144,555	-5.1%	$175,070	$508,909	2462	2069
49	Carlisle County	$36,686	$144,533	-4.2%	$38,305	$115,086	2463	2793
50	Union County	$125,938	$143,841	-4.3%	$131,657	$385,972	2471	2257
51	Muhlenberg County	$324,979	$143,485	+1.6%	$319,779	$1.04 million	2477	1589
52	Robertson County	$2,801	$142,243	-34.2%	$4,256	$16,933	2500	3061
53	Monroe County	$95,676	$140,509	-2.8%	$98,459	$293,840	2531	2421
54	Boyle County	$316,818	$139,685	-3.0%	$326,589	$984,142	2543	1616
55	Fleming County	$142,450	$139,501	+2.2%	$139,318	$403,114	2549	2181
56	Anderson County	$244,806	$139,292	-3.1%	$252,532	$684,305	2553	1814
57	Johnson County	$208,112	$138,834	+7.5%	$193,513	$541,347	2561	1944
58	Owsley County	$8,906	$138,206	-10.3%	$9,931	$24,415	2573	2997
59	Todd County	$106,813	$138,172	+17.6%	$90,798	$236,663	2574	2359
60	Crittenden County	$61,471	$138,116	-0.6%	$61,856	$197,264	2575	2617
61	Hickman County	$13,183	$138,040	-5.2%	$13,903	$40,176	2578	2970
62	Clinton County	$60,886	$136,865	+6.2%	$57,316	$232,593	2596	2624
63	Lee County	$40,513	$136,678	-16.0%	$48,236	$165,511	2598	2764
64	Hancock County	$58,492	$136,430	-1.4%	$59,302	$156,208	2601	2641
65	Harrison County	$170,195	$136,068	-2.8%	$175,070	$539,221	2605	2059
66	Bracken County	$48,017	$135,000	+17.5%	$40,859	$190,126	2619	2710
67	Knox County	$267,747	$134,408	+14.0%	$234,939	$632,191	2628	1745
68	Trimble County	$47,339	$134,186	-0.1%	$47,385	$159,696	2629	2713
69	Martin County	$66,129	$133,544	+4.0%	$63,559	$223,227	2633	2587
70	Harlan County	$212,545	$133,421	-1.6%	$215,929	$664,948	2634	1926
71	Pendleton County	$106,353	$132,813	+6.2%	$100,161	$392,974	2639	2362
72	Caldwell County	$83,511	$132,811	-4.1%	$87,109	$262,185	2640	2483
73	McLean County	$46,249	$132,712	+1.9%	$45,399	$156,069	2643	2720
74	Nicholas County	$34,170	$132,569	-15.8%	$40,575	$134,527	2645	2812
75	Metcalfe County	$61,200	$132,465	+0.3%	$61,005	$201,170	2646	2621
76	Lyon County	$45,122	$132,192	-4.2%	$47,101	$137,004	2647	2728
77	Breckinridge County	$172,566	$131,970	-3.2%	$178,191	$538,923	2649	2047
78	Elliott County	$23,965	$131,602	+5.6%	$22,699	$79,099	2657	2882
79	Franklin County	$489,152	$131,095	-0.9%	$493,713	$1.56 million	2660	1256
80	Simpson County	$159,877	$130,728	-16.4%	$191,243	$644,932	2664	2091
81	Estill County	$86,106	$129,714	-12.0%	$97,891	$328,830	2679	2468
82	Trigg County	$91,668	$129,707	+4.9%	$87,393	$239,782	2681	2440
83	Casey County	$107,402	$129,324	-1.9%	$109,525	$351,404	2688	2354
84	Magoffin County	$54,593	$129,004	+1.3%	$53,911	$198,152	2691	2666
85	Henry County	$108,110	$128,877	+6.7%	$101,296	$278,376	2695	2353
86	Butler County	$68,079	$128,787	-1.3%	$68,950	$227,674	2696	2576
87	Oldham County	$654,507	$128,255	-5.8%	$695,171	$1.83 million	2705	1025
88	Letcher County	$139,701	$127,957	-13.3%	$161,166	$530,420	2708	2192
89	Warren County	$1.44 million	$127,697	-1.2%	$1.45 million	$4.79 million	2714	590
90	Jackson County	$71,577	$127,522	-17.0%	$86,258	$306,098	2718	2558
91	Floyd County	$281,645	$127,371	-3.6%	$292,256	$859,926	2720	1706
92	McCracken County	$610,959	$127,120	+0.1%	$610,048	$2.17 million	2723	1078
93	McCreary County	$106,756	$126,810	-0.7%	$107,539	$357,442	2726	2361
94	Grayson County	$208,429	$126,676	+1.5%	$205,430	$684,397	2727	1943
95	Green County	$51,063	$126,477	-4.8%	$53,627	$156,673	2729	2690
96	Woodford County	$211,012	$126,228	-3.4%	$218,482	$655,518	2733	1934
97	Jessamine County	$499,208	$125,998	+7.3%	$465,339	$2.02 million	2734	1238
98	Wayne County	$126,699	$125,687	-0.1%	$126,833	$439,763	2738	2254
99	Mercer County	$163,665	$124,835	+0.8%	$162,301	$537,523	2743	2081
100	Logan County	$211,920	$124,816	-13.4%	$244,587	$792,455	2744	1927
101	Adair County	$118,857	$124,211	-3.5%	$123,145	$367,695	2748	2291
102	Pulaski County	$584,049	$123,931	-3.4%	$604,373	$1.80 million	2755	1105
103	Morgan County	$63,098	$122,358	-26.4%	$85,690	$321,359	2766	2605
104	Clay County	$102,920	$120,271	-5.3%	$108,674	$335,088	2784	2387
105	Spencer County	$114,487	$119,592	+2.1%	$112,079	$406,038	2796	2321
106	Marion County	$105,830	$119,504	-27.2%	$145,277	$514,249	2799	2366
107	Nelson County	$371,372	$118,633	-10.2%	$413,698	$1.37 million	2812	1471
108	Graves County	$257,316	$118,184	+1.4%	$253,667	$845,213	2819	1778
109	Shelby County	$388,137	$118,065	-4.2%	$405,186	$1.17 million	2821	1437
110	Greenup County	$239,282	$117,997	-1.1%	$242,033	$750,676	2822	1842
111	Daviess County	$882,675	$117,835	-11.6%	$998,777	$3.22 million	2823	837
112	Garrard County	$75,946	$116,543	+5.8%	$71,787	$310,015	2837	2530
113	Webster County	$24,457	$115,655	-46.5%	$45,683	$205,960	2847	2878
114	Pike County	$398,528	$114,909	+1.3%	$393,268	$1.30 million	2854	1411
115	Edmonson County	$19,393	$114,707	-48.6%	$37,738	$160,875	2858	2922
116	Lincoln County	$110,301	$109,822	-8.1%	$120,023	$383,340	2920	2344
117	Meade County	$148,916	$108,342	-16.2%	$177,623	$635,882	2934	2141
118	Ohio County	$83,957	$106,685	-23.1%	$109,241	$416,699	2958	2481
119	Bullitt County	$576,001	$103,359	-23.4%	$751,920	$2.91 million	2994	1113
120	Hopkins County	$215,826	$99,297	-24.9%	$287,432	$1.04 million	3028	1916

Fan accounts & spend mix — Kentucky counties (120), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Jefferson County	211,344	179,643	21,134	10,567	$9.59 million	$4.11 million
Fayette County	78,245	66,508	7,825	3,912	$3.55 million	$1.52 million
Kenton County	36,907	31,371	3,691	1,845	$1.68 million	$718,101
Boone County	28,947	24,605	2,895	1,447	$1.31 million	$563,218
Hardin County	23,226	19,742	2,323	1,161	$1.05 million	$451,916
Warren County	22,131	18,811	2,213	1,107	$1.00 million	$430,597
Madison County	19,428	16,514	1,943	971	$882,027	$378,012
Scott County	18,076	15,365	1,808	904	$820,658	$351,710
Campbell County	17,192	14,613	1,719	860	$780,520	$334,508
Boyd County	14,019	11,916	1,402	701	$636,450	$272,764
Daviess County	13,610	11,568	1,361	680	$617,873	$264,803
Christian County	13,202	11,222	1,320	660	$599,382	$256,878
Laurel County	11,972	10,176	1,197	599	$543,511	$232,933
Oldham County	10,092	8,578	1,009	505	$458,155	$196,352
McCracken County	9,420	8,007	942	471	$427,671	$183,288
Henderson County	9,169	7,793	917	458	$416,255	$178,395
Pulaski County	9,005	7,654	901	450	$408,835	$175,215
Bullitt County	8,881	7,549	888	444	$403,201	$172,800
Barren County	8,579	7,293	858	429	$389,506	$166,931
Whitley County	7,984	6,786	798	399	$362,457	$155,339
Jessamine County	7,697	6,543	770	385	$349,446	$149,762
Franklin County	7,542	6,411	754	377	$342,407	$146,746
Clark County	7,039	5,983	704	352	$319,579	$136,963
Calloway County	6,870	5,839	687	343	$311,875	$133,661
Allen County	6,845	5,819	685	342	$310,776	$133,190
Pike County	6,145	5,223	614	307	$278,970	$119,558
Marshall County	6,057	5,149	606	303	$274,994	$117,854
Shelby County	5,985	5,087	598	299	$271,696	$116,441
Nelson County	5,726	4,867	573	286	$259,961	$111,412
Lawrence County	5,600	4,760	560	280	$254,259	$108,968
Montgomery County	5,330	4,531	533	267	$241,983	$103,707
Grant County	5,295	4,501	530	265	$240,411	$103,033
Russell County	5,150	4,378	515	258	$233,813	$100,206
Muhlenberg County	5,011	4,259	501	251	$227,485	$97,494
Taylor County	4,944	4,203	494	247	$224,470	$96,201
Leslie County	4,928	4,189	493	246	$223,735	$95,887
Boyle County	4,885	4,152	488	244	$221,772	$95,045
Carter County	4,501	3,826	450	225	$204,348	$87,578
Perry County	4,470	3,800	447	224	$202,958	$86,982
Floyd County	4,343	3,691	434	217	$197,152	$84,494
Bell County	4,273	3,632	427	214	$193,978	$83,134
Larue County	4,256	3,618	426	213	$193,231	$82,813
Bourbon County	4,201	3,571	420	210	$190,720	$81,737
Rowan County	4,196	3,566	420	210	$190,479	$81,634
Owen County	4,164	3,539	416	208	$189,028	$81,012
Knox County	4,128	3,509	413	206	$187,423	$80,324
Graves County	3,967	3,372	397	198	$180,121	$77,195
Hart County	3,812	3,240	381	191	$173,047	$74,163
Anderson County	3,775	3,208	377	189	$171,364	$73,442
Greenup County	3,689	3,136	369	184	$167,497	$71,785
Mason County	3,604	3,063	360	180	$163,624	$70,124
Hopkins County	3,328	2,829	333	166	$151,078	$64,748
Powell County	3,291	2,798	329	165	$149,430	$64,041
Harlan County	3,277	2,786	328	164	$148,781	$63,763
Logan County	3,268	2,777	327	163	$148,344	$63,576
Woodford County	3,254	2,765	325	163	$147,708	$63,303
Grayson County	3,214	2,732	321	161	$145,900	$62,529
Johnson County	3,209	2,727	321	160	$145,678	$62,434
Knott County	2,873	2,442	287	144	$130,428	$55,898
Livingston County	2,774	2,358	277	139	$125,958	$53,982
Breckinridge County	2,661	2,262	266	133	$120,796	$51,770
Harrison County	2,624	2,231	262	131	$119,136	$51,058
Rockcastle County	2,561	2,176	256	128	$116,248	$49,820
Mercer County	2,523	2,145	252	126	$114,565	$49,099
Lewis County	2,516	2,139	252	126	$114,235	$48,958
Simpson County	2,465	2,095	247	123	$111,914	$47,963
Gallatin County	2,409	2,048	241	120	$109,377	$46,876
Bath County	2,351	1,998	235	118	$106,737	$45,744
Carroll County	2,327	1,978	233	116	$105,643	$45,275
Meade County	2,296	1,952	230	115	$104,241	$44,675
Fleming County	2,196	1,867	220	110	$99,715	$42,735
Letcher County	2,154	1,831	215	108	$97,791	$41,910
Breathitt County	2,130	1,810	213	106	$96,685	$41,436
Washington County	2,087	1,774	209	104	$94,771	$40,616
Ballard County	2,024	1,720	202	101	$91,884	$39,379
Wayne County	1,954	1,660	195	98	$88,689	$38,010
Union County	1,942	1,651	194	97	$88,157	$37,781
Adair County	1,833	1,558	183	92	$83,200	$35,657
Spencer County	1,765	1,500	177	88	$80,141	$34,346
Lincoln County	1,701	1,446	170	85	$77,211	$33,090
Henry County	1,667	1,417	167	83	$75,677	$32,433
Casey County	1,656	1,408	166	83	$75,181	$32,221
Todd County	1,647	1,400	165	82	$74,769	$32,044
McCreary County	1,646	1,399	165	82	$74,729	$32,027
Pendleton County	1,640	1,394	164	82	$74,447	$31,906
Marion County	1,632	1,387	163	82	$74,081	$31,749
Clay County	1,587	1,349	159	79	$72,044	$30,876
Monroe County	1,475	1,254	148	74	$66,973	$28,703
Trigg County	1,413	1,201	141	71	$64,168	$27,500
Estill County	1,328	1,128	133	66	$60,274	$25,832
Ohio County	1,295	1,100	129	65	$58,770	$25,187
Caldwell County	1,288	1,094	129	64	$58,458	$25,053
Wolfe County	1,241	1,054	124	62	$56,320	$24,137
Garrard County	1,171	995	117	59	$53,162	$22,784
Jackson County	1,104	938	110	55	$50,104	$21,473
Cumberland County	1,086	923	109	54	$49,325	$21,139
Butler County	1,050	892	105	52	$47,655	$20,424
Martin County	1,020	867	102	51	$46,290	$19,839
Morgan County	973	827	97	49	$44,169	$18,930
Crittenden County	948	806	95	47	$43,030	$18,441
Metcalfe County	944	802	94	47	$42,840	$18,360
Clinton County	939	798	94	47	$42,621	$18,266
Hancock County	902	767	90	45	$40,945	$17,548
Menifee County	889	755	89	44	$40,342	$17,289
Fulton County	872	741	87	44	$39,572	$16,960
Magoffin County	842	715	84	42	$38,215	$16,378
Green County	787	669	79	39	$35,744	$15,319
Bracken County	740	629	74	37	$33,612	$14,405
Trimble County	730	620	73	36	$33,137	$14,202
McLean County	713	606	71	36	$32,375	$13,875
Lyon County	696	591	70	35	$31,585	$13,537
Lee County	625	531	62	31	$28,359	$12,154
Carlisle County	566	481	57	28	$25,680	$11,006
Nicholas County	527	448	53	26	$23,919	$10,251
Webster County	377	321	38	19	$17,120	$7,337
Elliott County	370	314	37	18	$16,776	$7,190
Edmonson County	299	254	30	15	$13,575	$5,818
Hickman County	203	173	20	10	$9,228	$3,955
Owsley County	137	117	14	6.9	$6,234	$2,672
Robertson County	43	37	4.3	2.2	$1,960	$840

L

Louisiana Spend Data

2026 total spend: $47.55 million
3-year spend (FY2023–FY2025): $141.3 million
2026 estimated fan accounts: 733,086
2026 male fan accounts: 623,123 accounts & $40.4 million spend
2026 female fan accounts: 73,309 accounts & $4.75 million spend
2026 other fan accounts: 36,654 accounts & $2.38 million spend
2026 spend on PPV, tips & messages: $33.3 million (70%)
2026 spend on subscriptions: $14.3 million (30%)
2026 spend per 10k adults: $132,023
National rank (per-capita): #47
National rank (total): #31
Change vs FY2025: +0.3%
Cities in dataset: 4
Counties in dataset: 64

Cities in Louisiana (4)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	New Orleans	$8.68 million	$288,113	-3.1%	$8.96 million	$27.24 million	51
2	Baton Rouge	$3.55 million	$205,387	-0.4%	$3.56 million	$10.82 million	96
3	Lafayette	$3.38 million	$283,758	+20.5%	$2.80 million	$7.87 million	100
4	Shreveport	$1.82 million	$123,780	-3.1%	$1.88 million	$5.95 million	143

Fan accounts in Louisiana cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
New Orleans	133,808	113,737	13,381	6,690	$6.07 million	$2.60 million
Baton Rouge	54,747	46,535	5,475	2,737	$2.49 million	$1.07 million
Lafayette	52,131	44,311	5,213	2,607	$2.37 million	$1.01 million
Shreveport	28,120	23,902	2,812	1,406	$1.28 million	$547,131

Counties in Louisiana (64), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Orleans Parish	$8.91 million	$298,051	+0.4%	$8.87 million	$27.15 million	76	116
2	Plaquemines Parish	$502,375	$193,767	+20.0%	$418,733	$1.08 million	1168	1231
3	LaSalle Parish	$344,897	$180,776	+37.0%	$251,763	$493,930	1559	1538
4	Lafayette Parish	$3.63 million	$173,636	-2.3%	$3.71 million	$10.78 million	1758	263
5	St. Charles Parish	$663,926	$152,932	-1.0%	$670,786	$2.02 million	2298	1018
6	Calcasieu Parish	$2.54 million	$151,953	-1.8%	$2.59 million	$7.32 million	2318	371
7	Vernon Parish	$588,490	$151,391	-0.2%	$589,479	$1.86 million	2330	1099
8	Madison Parish	$136,489	$144,919	-5.8%	$144,901	$374,547	2456	2207
9	Lafourche Parish	$1.12 million	$144,913	-0.7%	$1.13 million	$3.41 million	2457	713
10	Terrebonne Parish	$1.20 million	$143,483	+7.8%	$1.12 million	$3.16 million	2478	672
11	Franklin Parish	$229,511	$139,454	-5.1%	$241,890	$579,710	2550	1876
12	Morehouse Parish	$263,433	$135,541	+18.4%	$222,434	$546,278	2609	1762
13	Cameron Parish	$44,601	$129,888	-1.5%	$45,300	$134,075	2673	2733
14	Jefferson Parish	$4.34 million	$128,532	+5.2%	$4.13 million	$11.97 million	2700	225
15	St. Martin Parish	$505,309	$128,074	-2.8%	$519,787	$1.41 million	2707	1225
16	Iberville Parish	$287,949	$127,863	-2.0%	$293,868	$818,911	2710	1687
17	St. Mary Parish	$433,489	$123,921	+2.4%	$423,379	$1.36 million	2756	1335
18	St. James Parish	$154,821	$121,442	+3.1%	$150,128	$496,893	2775	2113
19	Natchitoches Parish	$317,470	$121,302	-1.1%	$320,874	$916,971	2778	1614
20	West Carroll Parish	$59,828	$120,908	+19.8%	$49,946	$130,489	2780	2631
21	St. Bernard Parish	$405,870	$120,895	+3.9%	$390,566	$1.11 million	2781	1388
22	Tensas Parish	$6,778	$120,465	-33.3%	$10,163	$45,295	2783	3016
23	St. John the Baptist Parish	$347,007	$120,172	+6.2%	$326,682	$1.17 million	2786	1536
24	East Baton Rouge Parish	$4.26 million	$119,840	-0.7%	$4.29 million	$12.82 million	2789	228
25	Beauregard Parish	$314,627	$119,773	+11.0%	$283,414	$757,630	2791	1622
26	Richland Parish	$153,166	$119,570	-1.0%	$154,774	$416,352	2797	2119
27	Bossier Parish	$1.20 million	$119,377	-1.7%	$1.23 million	$3.61 million	2801	673
28	Avoyelles Parish	$320,081	$118,619	+13.5%	$281,962	$718,979	2813	1606
29	Jefferson Davis Parish	$258,187	$118,290	+6.1%	$243,341	$823,276	2816	1775
30	Bienville Parish	$79,515	$118,163	+0.3%	$79,275	$250,736	2820	2514
31	Caddo Parish	$2.02 million	$117,176	-5.8%	$2.15 million	$6.74 million	2829	444
32	Allen Parish	$169,180	$116,623	-0.2%	$169,584	$522,586	2836	2062
33	Assumption Parish	$139,773	$116,048	-5.2%	$147,515	$388,539	2841	2190
34	Red River Parish	$24,271	$115,673	-39.4%	$40,073	$154,619	2845	2880
35	Catahoula Parish	$33,566	$115,579	+5.1%	$31,942	$109,839	2848	2820
36	West Baton Rouge Parish	$218,936	$115,409	-13.7%	$253,795	$889,184	2850	1903
37	East Carroll Parish	$17,024	$114,541	+1.1%	$16,842	$51,911	2861	2937
38	St. Tammany Parish	$2.46 million	$114,193	+6.9%	$2.30 million	$6.43 million	2864	386
39	Caldwell Parish	$35,309	$113,071	+3.0%	$34,265	$112,347	2880	2802
40	Tangipahoa Parish	$1.20 million	$112,798	-1.4%	$1.22 million	$3.62 million	2885	674
41	Ascension Parish	$1.14 million	$112,042	-0.6%	$1.14 million	$3.46 million	2892	702
42	St. Helena Parish	$41,213	$111,153	+33.9%	$30,781	$68,451	2902	2760
43	East Feliciana Parish	$110,513	$110,714	+18.2%	$93,504	$232,140	2908	2340
44	Vermilion Parish	$442,279	$110,024	-1.0%	$446,610	$1.34 million	2913	1321
45	Livingston Parish	$1.26 million	$108,611	+3.0%	$1.23 million	$3.51 million	2929	645
46	Grant Parish	$125,404	$107,822	+17.0%	$107,152	$267,559	2940	2259
47	Iberia Parish	$499,575	$107,241	+1.3%	$493,071	$1.54 million	2946	1237
48	Union Parish	$107,347	$106,584	+5.6%	$101,634	$341,978	2961	2355
49	West Feliciana Parish	$61,305	$106,411	+6.1%	$57,786	$160,767	2966	2620
50	De Soto Parish	$159,329	$105,525	-3.2%	$164,647	$433,034	2975	2095
51	Pointe Coupee Parish	$93,184	$105,270	+0.6%	$92,632	$310,331	2979	2431
52	Sabine Parish	$106,347	$103,897	-0.2%	$106,571	$330,804	2987	2363
53	Claiborne Parish	$36,042	$103,575	+0.9%	$35,717	$117,811	2991	2796
54	Jackson Parish	$52,613	$102,650	+9.8%	$47,913	$134,889	3002	2680
55	Winn Parish	$44,429	$102,346	-14.0%	$51,688	$171,679	3005	2737
56	Washington Parish	$275,048	$100,703	+4.8%	$262,507	$726,855	3012	1725
57	Acadia Parish	$364,915	$99,902	-1.1%	$369,078	$1.12 million	3022	1490
58	Evangeline Parish	$165,553	$99,316	-1.2%	$167,551	$486,226	3026	2071
59	Webster Parish	$173,677	$96,520	+4.2%	$166,680	$588,136	3047	2041
60	Concordia Parish	$35,952	$94,497	-19.1%	$44,429	$164,966	3059	2797
61	St. Landry Parish	$469,391	$90,799	-1.3%	$475,648	$1.39 million	3074	1281
62	Ouachita Parish	$1.01 million	$90,161	-15.5%	$1.20 million	$4.25 million	3076	757
63	Lincoln Parish	$217,884	$87,581	-30.8%	$314,776	$1.19 million	3082	1909
64	Rapides Parish	$606,023	$76,017	-10.0%	$673,690	$2.20 million	3089	1087

Fan accounts & spend mix — Louisiana counties (64), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Orleans Parish	137,325	116,727	13,733	6,866	$6.23 million	$2.67 million
Jefferson Parish	66,970	56,924	6,697	3,348	$3.04 million	$1.30 million
East Baton Rouge Parish	65,675	55,824	6,567	3,284	$2.98 million	$1.28 million
Lafayette Parish	55,898	47,514	5,590	2,795	$2.54 million	$1.09 million
Calcasieu Parish	39,159	33,286	3,916	1,958	$1.78 million	$761,926
St. Tammany Parish	37,869	32,189	3,787	1,893	$1.72 million	$736,817
Caddo Parish	31,217	26,534	3,122	1,561	$1.42 million	$607,390
Livingston Parish	19,456	16,538	1,946	973	$883,313	$378,563
Terrebonne Parish	18,576	15,790	1,858	929	$843,355	$361,438
Bossier Parish	18,565	15,780	1,856	928	$842,841	$361,218
Tangipahoa Parish	18,543	15,761	1,854	927	$841,844	$360,790
Ascension Parish	17,537	14,907	1,754	877	$796,180	$341,220
Lafourche Parish	17,296	14,702	1,730	865	$785,255	$336,538
Ouachita Parish	15,633	13,288	1,563	782	$709,717	$304,164
St. Charles Parish	10,237	8,701	1,024	512	$464,748	$199,178
Rapides Parish	9,344	7,942	934	467	$424,216	$181,807
Vernon Parish	9,074	7,713	907	454	$411,943	$176,547
St. Martin Parish	7,791	6,622	779	390	$353,716	$151,593
Plaquemines Parish	7,746	6,584	775	387	$351,663	$150,713
Iberia Parish	7,703	6,547	770	385	$349,702	$149,872
St. Landry Parish	7,237	6,152	724	362	$328,574	$140,817
Vermilion Parish	6,819	5,796	682	341	$309,595	$132,684
St. Mary Parish	6,684	5,681	668	334	$303,442	$130,047
St. Bernard Parish	6,258	5,319	626	313	$284,109	$121,761
Acadia Parish	5,626	4,783	563	281	$255,441	$109,475
St. John the Baptist Parish	5,350	4,548	535	268	$242,905	$104,102
LaSalle Parish	5,318	4,520	532	266	$241,428	$103,469
Avoyelles Parish	4,935	4,195	494	247	$224,057	$96,024
Natchitoches Parish	4,895	4,161	489	245	$222,229	$95,241
Beauregard Parish	4,851	4,123	485	243	$220,239	$94,388
Iberville Parish	4,440	3,774	444	222	$201,564	$86,385
Washington Parish	4,241	3,605	424	212	$192,534	$82,514
Morehouse Parish	4,062	3,453	406	203	$184,403	$79,030
Jefferson Davis Parish	3,981	3,384	398	199	$180,731	$77,456
Franklin Parish	3,539	3,008	354	177	$160,658	$68,853
West Baton Rouge Parish	3,376	2,869	338	169	$153,255	$65,681
Lincoln Parish	3,359	2,856	336	168	$152,519	$65,365
Webster Parish	2,678	2,276	268	134	$121,574	$52,103
Allen Parish	2,609	2,217	261	130	$118,426	$50,754
Evangeline Parish	2,553	2,170	255	128	$115,887	$49,666
De Soto Parish	2,457	2,088	246	123	$111,530	$47,799
St. James Parish	2,387	2,029	239	119	$108,375	$46,446
Richland Parish	2,362	2,007	236	118	$107,217	$45,950
Assumption Parish	2,155	1,832	216	108	$97,841	$41,932
Madison Parish	2,104	1,789	210	105	$95,543	$40,947
Grant Parish	1,934	1,644	193	97	$87,783	$37,621
East Feliciana Parish	1,704	1,448	170	85	$77,359	$33,154
Union Parish	1,655	1,407	166	83	$75,143	$32,204
Sabine Parish	1,640	1,394	164	82	$74,443	$31,904
Pointe Coupee Parish	1,437	1,221	144	72	$65,229	$27,955
Bienville Parish	1,226	1,042	123	61	$55,661	$23,855
West Feliciana Parish	945	803	95	47	$42,913	$18,391
West Carroll Parish	922	784	92	46	$41,880	$17,948
Jackson Parish	811	690	81	41	$36,829	$15,784
Cameron Parish	688	585	69	34	$31,221	$13,380
Winn Parish	685	582	69	34	$31,100	$13,329
St. Helena Parish	635	540	64	32	$28,849	$12,364
Claiborne Parish	556	472	56	28	$25,229	$10,812
Concordia Parish	554	471	55	28	$25,166	$10,785
Caldwell Parish	544	463	54	27	$24,716	$10,593
Catahoula Parish	518	440	52	26	$23,496	$10,070
Red River Parish	374	318	37	19	$16,990	$7,281
East Carroll Parish	262	223	26	13	$11,917	$5,107
Tensas Parish	105	89	10	5.2	$4,745	$2,033

M

Maine Spend Data

2026 total spend: $22.93 million
3-year spend (FY2023–FY2025): $59.32 million
2026 estimated fan accounts: 353,588
2026 male fan accounts: 300,550 accounts & $19.5 million spend
2026 female fan accounts: 35,359 accounts & $2.29 million spend
2026 other fan accounts: 17,679 accounts & $1.15 million spend
2026 spend on PPV, tips & messages: $16.1 million (70%)
2026 spend on subscriptions: $6.88 million (30%)
2026 spend per 10k adults: $214,547
National rank (per-capita): #16
National rank (total): #42
Change vs FY2025: +11.5%
Cities in dataset: 0
Counties in dataset: 16

No city-level data available for this state — county data only.

Counties in Maine (16), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Penobscot County	$3.74 million	$285,410	+22.8%	$3.05 million	$8.18 million	105	258
2	Sagadahoc County	$978,488	$271,364	+24.3%	$787,336	$2.10 million	156	781
3	Oxford County	$1.23 million	$240,206	+19.2%	$1.03 million	$2.70 million	371	663
4	Franklin County	$565,805	$219,711	+15.6%	$489,580	$1.34 million	643	1129
5	Androscoggin County	$1.98 million	$214,739	+8.3%	$1.83 million	$5.36 million	721	453
6	Cumberland County	$5.18 million	$208,140	+12.3%	$4.62 million	$13.21 million	832	198
7	Piscataquis County	$284,254	$207,103	+8.2%	$262,827	$825,279	854	1697
8	Kennebec County	$1.98 million	$197,434	+5.8%	$1.87 million	$5.58 million	1043	455
9	York County	$3.34 million	$193,522	+7.8%	$3.10 million	$9.15 million	1177	286
10	Hancock County	$761,557	$183,355	+6.0%	$718,623	$2.17 million	1485	932
11	Washington County	$357,263	$176,935	+8.3%	$329,822	$1.14 million	1666	1513
12	Somerset County	$630,007	$175,606	+5.8%	$595,512	$1.76 million	1705	1056
13	Aroostook County	$776,461	$167,954	-2.1%	$793,062	$2.51 million	1898	921
14	Knox County	$431,983	$166,491	+3.5%	$417,431	$1.18 million	1939	1338
15	Lincoln County	$362,835	$164,657	+7.2%	$338,411	$1.07 million	1998	1496
16	Waldo County	$327,250	$149,431	-1.1%	$330,967	$1.05 million	2375	1585

Fan accounts & spend mix — Maine counties (16), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Cumberland County	79,938	67,947	7,994	3,997	$3.63 million	$1.56 million
Penobscot County	57,729	49,070	5,773	2,886	$2.62 million	$1.12 million
York County	51,547	43,815	5,155	2,577	$2.34 million	$1.00 million
Androscoggin County	30,591	26,002	3,059	1,530	$1.39 million	$595,207
Kennebec County	30,457	25,889	3,046	1,523	$1.38 million	$592,606
Oxford County	18,895	16,061	1,890	945	$857,836	$367,644
Sagadahoc County	15,087	12,824	1,509	754	$684,941	$293,546
Aroostook County	11,972	10,176	1,197	599	$543,523	$232,938
Hancock County	11,742	9,981	1,174	587	$533,090	$228,467
Somerset County	9,714	8,257	971	486	$441,005	$189,002
Franklin County	8,724	7,415	872	436	$396,063	$169,741
Knox County	6,661	5,661	666	333	$302,388	$129,595
Lincoln County	5,594	4,755	559	280	$253,985	$108,851
Washington County	5,508	4,682	551	275	$250,084	$107,179
Waldo County	5,046	4,289	505	252	$229,075	$98,175
Piscataquis County	4,383	3,725	438	219	$198,978	$85,276

Maryland Spend Data

2026 total spend: $83.53 million
3-year spend (FY2023–FY2025): $227.2 million
2026 estimated fan accounts: 1.29 million
2026 male fan accounts: 1.09 million accounts & $71.0 million spend
2026 female fan accounts: 128,793 accounts & $8.35 million spend
2026 other fan accounts: 64,396 accounts & $4.18 million spend
2026 spend on PPV, tips & messages: $58.5 million (70%)
2026 spend on subscriptions: $25.1 million (30%)
2026 spend per 10k adults: $172,515
National rank (per-capita): #42
National rank (total): #19
Change vs FY2025: +6.4%
Cities in dataset: 2
Counties in dataset: 23

Cities in Maryland (2)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Baltimore	$20.61 million	$442,630	-2.3%	$21.10 million	$64.37 million	24
2	Columbia	$963,990	$117,965	+6.8%	$902,631	$2.59 million	165

Fan accounts in Maryland cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Baltimore	317,702	270,047	31,770	15,885	$14.4 million	$6.18 million
Columbia	14,863	12,634	1,486	743	$674,793	$289,197

Counties in Maryland (23), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Kent County	$586,851	$259,067	+23.0%	$477,086	$1.23 million	228	1102
2	Anne Arundel County	$11.89 million	$247,690	+11.0%	$10.71 million	$30.12 million	309	79
3	Queen Anne’s County	$1.14 million	$236,685	+14.7%	$995,658	$2.52 million	399	699
4	Cecil County	$2.11 million	$235,907	+12.3%	$1.88 million	$5.12 million	408	433
5	St. Mary’s County	$2.09 million	$219,120	+9.9%	$1.90 million	$5.49 million	653	438
6	Worcester County	$979,400	$213,132	+5.3%	$929,972	$2.91 million	749	780
7	Harford County	$4.51 million	$212,426	+6.8%	$4.22 million	$12.40 million	763	221
8	Baltimore County	$14.07 million	$210,630	+3.3%	$13.62 million	$39.35 million	789	60
9	Caroline County	$618,939	$209,309	+9.3%	$566,280	$1.60 million	809	1071
10	Carroll County	$2.75 million	$196,262	+3.9%	$2.64 million	$7.90 million	1087	347
11	Washington County	$2.40 million	$192,883	+2.2%	$2.35 million	$6.71 million	1200	397
12	Allegany County	$987,056	$187,772	+3.8%	$950,715	$2.99 million	1357	773
13	Somerset County	$355,389	$184,555	+12.5%	$315,983	$895,536	1454	1518
14	Prince George’s County	$13.74 million	$180,632	+10.0%	$12.49 million	$35.76 million	1562	63
15	Garrett County	$362,556	$175,888	+4.6%	$346,752	$1.05 million	1700	1497
16	Frederick County	$4.15 million	$175,816	+9.7%	$3.78 million	$10.86 million	1702	238
17	Charles County	$2.36 million	$173,121	+3.7%	$2.28 million	$6.89 million	1773	401
18	Calvert County	$1.24 million	$172,446	+4.9%	$1.18 million	$3.66 million	1787	657
19	Wicomico County	$1.39 million	$170,810	+1.6%	$1.37 million	$4.18 million	1821	606
20	Talbot County	$415,927	$161,158	-1.9%	$423,846	$1.34 million	2099	1373
21	Dorchester County	$334,187	$156,700	-15.4%	$394,806	$1.39 million	2209	1569
22	Montgomery County	$11.59 million	$138,967	+2.4%	$11.32 million	$32.69 million	2557	82
23	Howard County	$3.47 million	$135,357	+4.1%	$3.33 million	$10.14 million	2613	278

Fan accounts & spend mix — Maryland counties (23), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Baltimore County	216,947	184,405	21,695	10,847	$9.85 million	$4.22 million
Prince George’s County	211,790	180,021	21,179	10,589	$9.62 million	$4.12 million
Anne Arundel County	183,254	155,766	18,325	9,163	$8.32 million	$3.57 million
Montgomery County	178,714	151,907	17,871	8,936	$8.11 million	$3.48 million
Harford County	69,503	59,077	6,950	3,475	$3.16 million	$1.35 million
Frederick County	63,971	54,376	6,397	3,199	$2.90 million	$1.24 million
Howard County	53,455	45,437	5,346	2,673	$2.43 million	$1.04 million
Carroll County	42,325	35,977	4,233	2,116	$1.92 million	$823,524
Washington County	37,046	31,489	3,705	1,852	$1.68 million	$720,798
Charles County	36,426	30,962	3,643	1,821	$1.65 million	$708,740
Cecil County	32,554	27,671	3,255	1,628	$1.48 million	$633,404
St. Mary’s County	32,234	27,399	3,223	1,612	$1.46 million	$627,181
Wicomico County	21,437	18,222	2,144	1,072	$973,254	$417,109
Calvert County	19,125	16,256	1,913	956	$868,279	$372,119
Queen Anne’s County	17,602	14,961	1,760	880	$799,111	$342,476
Allegany County	15,219	12,936	1,522	761	$690,939	$296,117
Worcester County	15,101	12,836	1,510	755	$685,580	$293,820
Caroline County	9,543	8,112	954	477	$433,257	$185,682
Kent County	9,048	7,691	905	452	$410,796	$176,055
Talbot County	6,413	5,451	641	321	$291,149	$124,778
Garrett County	5,590	4,752	559	280	$253,789	$108,767
Somerset County	5,480	4,658	548	274	$248,773	$106,617
Dorchester County	5,153	4,380	515	258	$233,931	$100,256

Massachusetts Spend Data

2026 total spend: $111.6 million
3-year spend (FY2023–FY2025): $285.3 million
2026 estimated fan accounts: 1.72 million
2026 male fan accounts: 1.46 million accounts & $94.9 million spend
2026 female fan accounts: 172,073 accounts & $11.2 million spend
2026 other fan accounts: 86,037 accounts & $5.58 million spend
2026 spend on PPV, tips & messages: $78.1 million (70%)
2026 spend on subscriptions: $33.5 million (30%)
2026 spend per 10k adults: $203,127
National rank (per-capita): #24
National rank (total): #16
Change vs FY2025: +9.4%
Cities in dataset: 5
Counties in dataset: 14

Cities in Massachusetts (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Boston	$21.82 million	$411,606	+2.0%	$21.40 million	$63.73 million	21
2	Cambridge	$3.20 million	$344,457	+16.7%	$2.74 million	$6.63 million	102
3	Worcester	$2.83 million	$194,879	+9.7%	$2.58 million	$7.16 million	107
4	Springfield	$2.11 million	$176,083	-4.3%	$2.21 million	$7.21 million	134
5	Lowell	$1.41 million	$160,871	+0.1%	$1.40 million	$4.19 million	158

Fan accounts in Massachusetts cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Boston	336,399	285,939	33,640	16,820	$15.3 million	$6.55 million
Cambridge	49,339	41,938	4,934	2,467	$2.24 million	$959,991
Worcester	43,625	37,081	4,363	2,181	$1.98 million	$848,813
Springfield	32,604	27,714	3,260	1,630	$1.48 million	$634,381
Lowell	21,672	18,421	2,167	1,084	$983,916	$421,678

Counties in Massachusetts (14), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Suffolk County	$23.37 million	$368,893	+3.1%	$22.65 million	$66.72 million	20	34
2	Nantucket County	$510,593	$272,994	+21.1%	$421,726	$1.07 million	148	1215
3	Berkshire County	$2.33 million	$224,504	+19.1%	$1.95 million	$4.93 million	558	404
4	Barnstable County	$4.15 million	$222,850	+17.8%	$3.52 million	$9.17 million	583	239
5	Dukes County	$335,963	$199,980	+7.3%	$313,146	$809,703	975	1563
6	Middlesex County	$25.20 million	$192,462	+13.1%	$22.28 million	$58.80 million	1211	32
7	Bristol County	$8.86 million	$190,709	+10.0%	$8.06 million	$23.04 million	1261	118
8	Worcester County	$12.01 million	$173,253	+8.9%	$11.03 million	$31.10 million	1766	77
9	Hampden County	$6.10 million	$169,546	+4.0%	$5.86 million	$17.77 million	1849	168
10	Franklin County	$847,550	$167,569	+3.4%	$819,945	$2.23 million	1913	860
11	Essex County	$10.71 million	$166,477	+13.6%	$9.43 million	$25.75 million	1940	94
12	Norfolk County	$9.16 million	$159,600	+13.7%	$8.06 million	$21.76 million	2137	114
13	Plymouth County	$6.51 million	$154,548	+7.7%	$6.05 million	$17.42 million	2249	158
14	Hampshire County	$1.51 million	$130,939	-1.3%	$1.53 million	$4.72 million	2662	565

Fan accounts & spend mix — Massachusetts counties (14), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Middlesex County	388,564	330,279	38,856	19,428	$17.6 million	$7.56 million
Suffolk County	360,270	306,229	36,027	18,013	$16.4 million	$7.01 million
Worcester County	185,189	157,411	18,519	9,259	$8.41 million	$3.60 million
Essex County	165,175	140,399	16,518	8,259	$7.50 million	$3.21 million
Norfolk County	141,241	120,055	14,124	7,062	$6.41 million	$2.75 million
Bristol County	136,630	116,136	13,663	6,832	$6.20 million	$2.66 million
Plymouth County	100,447	85,380	10,045	5,022	$4.56 million	$1.95 million
Hampden County	94,055	79,947	9,406	4,703	$4.27 million	$1.83 million
Barnstable County	63,932	54,342	6,393	3,197	$2.90 million	$1.24 million
Berkshire County	35,863	30,484	3,586	1,793	$1.63 million	$697,790
Hampshire County	23,244	19,757	2,324	1,162	$1.06 million	$452,250
Franklin County	13,068	11,108	1,307	653	$593,285	$254,265
Nantucket County	7,873	6,692	787	394	$357,415	$153,178
Dukes County	5,180	4,403	518	259	$235,174	$100,789

Michigan Spend Data

2026 total spend: $164.2 million
3-year spend (FY2023–FY2025): $415.6 million
2026 estimated fan accounts: 2.53 million
2026 male fan accounts: 2.15 million accounts & $139.5 million spend
2026 female fan accounts: 253,104 accounts & $16.4 million spend
2026 other fan accounts: 126,552 accounts & $8.21 million spend
2026 spend on PPV, tips & messages: $114.9 million (70%)
2026 spend on subscriptions: $49.2 million (30%)
2026 spend per 10k adults: $207,616
National rank (per-capita): #23
National rank (total): #9
Change vs FY2025: +10.8%
Cities in dataset: 5
Counties in dataset: 83

Cities in Michigan (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Detroit	$23.31 million	$464,851	+13.7%	$20.50 million	$53.95 million	16
2	Grand Rapids	$6.57 million	$421,279	+0.3%	$6.56 million	$22.40 million	57
3	Warren	$2.69 million	$255,452	+12.9%	$2.38 million	$6.17 million	115
4	Lansing	$2.03 million	$226,121	-2.2%	$2.07 million	$6.50 million	137
5	Sterling Heights	$1.60 million	$154,937	+4.9%	$1.52 million	$4.45 million	153

Fan accounts in Michigan cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Detroit	359,404	305,493	35,940	17,970	$16.3 million	$6.99 million
Grand Rapids	101,376	86,169	10,138	5,069	$4.60 million	$1.97 million
Warren	41,427	35,213	4,143	2,071	$1.88 million	$806,052
Lansing	31,266	26,576	3,127	1,563	$1.42 million	$608,334
Sterling Heights	24,599	20,909	2,460	1,230	$1.12 million	$478,629

Counties in Michigan (83), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Wayne County	$40.95 million	$293,388	+17.3%	$34.90 million	$91.75 million	87	13
2	Presque Isle County	$521,813	$291,196	+40.1%	$372,334	$755,288	93	1192
3	Menominee County	$745,881	$291,161	+29.3%	$577,059	$1.46 million	94	943
4	Eaton County	$2.56 million	$276,387	+30.2%	$1.97 million	$4.48 million	136	367
5	Montcalm County	$1.64 million	$269,944	+19.8%	$1.37 million	$3.59 million	163	532
6	Houghton County	$965,193	$269,505	+28.0%	$753,947	$1.69 million	166	791
7	Ogemaw County	$606,941	$268,410	+30.2%	$466,287	$1.10 million	172	1084
8	Antrim County	$668,839	$265,467	+37.3%	$487,166	$1.03 million	188	1016
9	Wexford County	$855,461	$262,386	+2.4%	$835,141	$2.36 million	209	856
10	Hillsdale County	$1.03 million	$252,430	+21.6%	$844,131	$2.21 million	277	754
11	Van Buren County	$1.60 million	$248,806	+26.2%	$1.26 million	$3.05 million	303	539
12	St. Joseph County	$1.29 million	$247,437	+13.6%	$1.14 million	$3.08 million	311	637
13	Roscommon County	$570,230	$247,176	+29.5%	$440,189	$1.06 million	314	1125
14	Shiawassee County	$1.41 million	$246,392	+15.7%	$1.22 million	$3.30 million	320	597
15	Kalkaska County	$449,049	$242,300	+15.7%	$387,993	$996,549	358	1309
16	Iron County	$297,656	$236,790	+28.1%	$232,274	$570,717	395	1668
17	Oceana County	$579,444	$235,805	+25.7%	$461,068	$1.11 million	410	1110
18	Huron County	$636,632	$234,838	+22.0%	$521,963	$1.31 million	422	1048
19	Kent County	$12.48 million	$234,234	+7.6%	$11.60 million	$33.15 million	433	72
20	Otsego County	$518,915	$227,189	+21.6%	$426,850	$1.11 million	526	1202
21	Charlevoix County	$502,988	$223,940	+21.5%	$414,091	$1.02 million	567	1229
22	Iosco County	$478,473	$221,553	+10.0%	$434,969	$1.25 million	603	1266
23	Delta County	$670,181	$220,645	+14.4%	$585,759	$1.59 million	622	1013
24	Saginaw County	$3.23 million	$217,125	+12.7%	$2.86 million	$8.03 million	684	303
25	St. Clair County	$2.76 million	$216,941	+11.4%	$2.48 million	$6.65 million	688	345
26	Midland County	$1.43 million	$214,483	+22.1%	$1.17 million	$3.15 million	725	591
27	Mecosta County	$732,394	$214,399	+9.8%	$666,953	$1.92 million	728	953
28	Emmet County	$587,825	$214,240	+11.4%	$527,763	$1.48 million	730	1100
29	Alger County	$164,774	$214,068	+16.4%	$141,510	$388,982	732	2075
30	Luce County	$124,549	$213,566	+22.7%	$101,493	$246,119	742	2262
31	Arenac County	$255,652	$209,585	-0.2%	$256,052	$686,229	807	1783
32	Gogebic County	$239,124	$208,607	+2.7%	$232,854	$717,228	826	1845
33	Dickinson County	$419,677	$206,808	+3.1%	$407,131	$1.18 million	858	1360
34	Tuscola County	$846,259	$205,455	+14.9%	$736,548	$1.92 million	880	862
35	Berrien County	$2.43 million	$203,651	+10.8%	$2.19 million	$6.14 million	911	391
36	Genesee County	$6.31 million	$201,078	+7.3%	$5.88 million	$17.04 million	953	162
37	Montmorency County	$136,861	$199,904	+20.7%	$113,382	$272,449	979	2205
38	Newaygo County	$790,101	$199,594	+22.2%	$646,654	$1.55 million	990	905
39	Baraga County	$109,591	$199,590	+8.0%	$101,493	$336,413	991	2345
40	Cheboygan County	$378,884	$198,148	+12.8%	$335,796	$956,945	1026	1457
41	Schoolcraft County	$101,585	$197,046	+17.2%	$86,704	$219,026	1056	2392
42	Keweenaw County	$7,542	$196,598	-18.7%	$9,279	$36,512	1080	3010
43	Lapeer County	$1.35 million	$196,337	+16.6%	$1.16 million	$3.02 million	1085	618
44	Clare County	$444,640	$193,509	+5.0%	$423,370	$1.25 million	1178	1317
45	Mackinac County	$133,816	$192,793	+3.5%	$129,331	$377,000	1202	2220
46	Muskegon County	$2.64 million	$192,132	+3.4%	$2.56 million	$7.50 million	1223	358
47	Calhoun County	$1.96 million	$191,131	+7.3%	$1.83 million	$5.24 million	1246	459
48	Ontonagon County	$44,770	$190,465	+5.7%	$42,337	$126,031	1271	2731
49	Mason County	$389,112	$189,933	+0.9%	$385,673	$1.07 million	1289	1432
50	Grand Traverse County	$1.39 million	$189,538	+6.3%	$1.31 million	$3.83 million	1302	605
51	Gratiot County	$558,080	$187,867	+4.7%	$532,982	$1.67 million	1354	1140
52	Alcona County	$104,791	$187,365	+5.1%	$99,753	$312,182	1368	2373
53	Crawford County	$147,292	$186,272	+2.6%	$143,540	$396,471	1405	2150
54	Ingham County	$4.16 million	$185,438	+4.1%	$4.00 million	$12.09 million	1427	237
55	Osceola County	$283,841	$184,795	+1.2%	$280,410	$777,640	1446	1699
56	Oscoda County	$65,485	$183,626	+3.6%	$63,216	$146,023	1479	2591
57	Macomb County	$12.65 million	$182,818	+7.9%	$11.72 million	$34.03 million	1492	70
58	Gladwin County	$309,836	$182,410	+0.3%	$308,828	$844,581	1506	1636
59	Branch County	$583,215	$180,540	+11.7%	$521,963	$1.44 million	1563	1107
60	Isabella County	$834,753	$178,808	+3.9%	$803,243	$2.40 million	1610	871
61	Alpena County	$331,059	$178,623	+3.5%	$319,847	$967,765	1617	1575
62	Leelanau County	$239,400	$176,502	+19.0%	$201,246	$514,010	1682	1841
63	Lenawee County	$1.26 million	$175,244	+2.7%	$1.23 million	$3.56 million	1717	644
64	Ionia County	$830,157	$174,885	+4.1%	$797,444	$2.39 million	1732	879
65	Missaukee County	$119,834	$173,147	-1.1%	$121,211	$390,844	1769	2285
66	Oakland County	$17.31 million	$172,129	+4.2%	$16.60 million	$50.06 million	1794	48
67	Kalamazoo County	$3.44 million	$170,587	+5.1%	$3.27 million	$9.71 million	1829	280
68	Marquette County	$802,096	$168,765	+2.4%	$782,945	$2.24 million	1872	898
69	Sanilac County	$428,169	$168,171	-2.0%	$436,709	$1.39 million	1889	1344
70	Lake County	$70,288	$167,368	+14.3%	$61,476	$155,999	1918	2565
71	Monroe County	$1.90 million	$164,238	+3.0%	$1.84 million	$5.40 million	2009	479
72	Jackson County	$1.92 million	$162,425	-1.7%	$1.95 million	$6.24 million	2059	472
73	Chippewa County	$343,826	$162,388	+3.8%	$331,157	$982,287	2062	1542
74	Benzie County	$117,802	$161,680	+3.4%	$113,962	$327,614	2081	2297
75	Manistee County	$205,359	$161,169	-18.9%	$253,152	$916,942	2098	1955
76	Washtenaw County	$4.55 million	$160,876	+11.8%	$4.07 million	$11.48 million	2105	219
77	Bay County	$1.13 million	$156,877	+3.6%	$1.09 million	$3.27 million	2205	708
78	Cass County	$448,790	$148,347	+3.2%	$434,969	$1.29 million	2391	1311
79	Ottawa County	$3.38 million	$146,053	+3.3%	$3.27 million	$9.68 million	2430	283
80	Allegan County	$1.24 million	$145,162	+3.2%	$1.20 million	$3.56 million	2450	656
81	Barry County	$549,817	$142,813	+3.6%	$530,663	$1.56 million	2485	1154
82	Livingston County	$1.90 million	$134,619	+4.7%	$1.81 million	$5.36 million	2624	480
83	Clinton County	$521,568	$119,027	-2.8%	$536,462	$1.68 million	2806	1194

Fan accounts & spend mix — Michigan counties (83), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Wayne County	631,385	536,677	63,138	31,569	$28.7 million	$12.3 million
Oakland County	266,880	226,848	26,688	13,344	$12.1 million	$5.19 million
Macomb County	195,039	165,783	19,504	9,752	$8.85 million	$3.79 million
Kent County	192,454	163,586	19,245	9,623	$8.74 million	$3.74 million
Genesee County	97,345	82,743	9,734	4,867	$4.42 million	$1.89 million
Washtenaw County	70,203	59,672	7,020	3,510	$3.19 million	$1.37 million
Ingham County	64,136	54,516	6,414	3,207	$2.91 million	$1.25 million
Kalamazoo County	52,983	45,036	5,298	2,649	$2.41 million	$1.03 million
Ottawa County	52,053	44,245	5,205	2,603	$2.36 million	$1.01 million
Saginaw County	49,726	42,267	4,973	2,486	$2.26 million	$967,513
St. Clair County	42,537	36,157	4,254	2,127	$1.93 million	$827,649
Muskegon County	40,765	34,651	4,077	2,038	$1.85 million	$793,174
Eaton County	39,461	33,542	3,946	1,973	$1.79 million	$767,802
Berrien County	37,439	31,823	3,744	1,872	$1.70 million	$728,445
Calhoun County	30,222	25,689	3,022	1,511	$1.37 million	$588,030
Jackson County	29,565	25,131	2,957	1,478	$1.34 million	$575,256
Monroe County	29,284	24,891	2,928	1,464	$1.33 million	$569,779
Livingston County	29,224	24,840	2,922	1,461	$1.33 million	$568,613
Montcalm County	25,227	21,443	2,523	1,261	$1.15 million	$490,848
Van Buren County	24,604	20,913	2,460	1,230	$1.12 million	$478,718
Midland County	22,051	18,743	2,205	1,103	$1.00 million	$429,047
Shiawassee County	21,784	18,516	2,178	1,089	$988,966	$423,843
Grand Traverse County	21,490	18,267	2,149	1,075	$975,659	$418,140
Lapeer County	20,847	17,720	2,085	1,042	$946,469	$405,629
St. Joseph County	19,902	16,916	1,990	995	$903,525	$387,225
Lenawee County	19,462	16,543	1,946	973	$883,574	$378,675
Allegan County	19,150	16,277	1,915	957	$869,394	$372,597
Bay County	17,372	14,766	1,737	869	$788,662	$337,998
Hillsdale County	15,821	13,448	1,582	791	$718,270	$307,830
Houghton County	14,882	12,650	1,488	744	$675,635	$289,558
Wexford County	13,190	11,212	1,319	660	$598,822	$256,638
Tuscola County	13,048	11,091	1,305	652	$592,381	$253,878
Isabella County	12,871	10,940	1,287	644	$584,327	$250,426
Ionia County	12,800	10,880	1,280	640	$581,110	$249,047
Marquette County	12,367	10,512	1,237	618	$561,467	$240,629
Newaygo County	12,182	10,355	1,218	609	$553,071	$237,030
Menominee County	11,500	9,775	1,150	575	$522,117	$223,764
Mecosta County	11,292	9,599	1,129	565	$512,676	$219,718
Delta County	10,333	8,783	1,033	517	$469,127	$201,054
Antrim County	10,313	8,766	1,031	516	$468,188	$200,652
Huron County	9,816	8,344	982	491	$445,642	$190,990
Ogemaw County	9,358	7,954	936	468	$424,859	$182,082
Emmet County	9,063	7,704	906	453	$411,478	$176,348
Branch County	8,992	7,644	899	450	$408,251	$174,965
Oceana County	8,934	7,594	893	447	$405,611	$173,833
Roscommon County	8,792	7,473	879	440	$399,161	$171,069
Gratiot County	8,605	7,314	860	430	$390,656	$167,424
Barry County	8,477	7,206	848	424	$384,872	$164,945
Presque Isle County	8,046	6,839	805	402	$365,269	$156,544
Clinton County	8,042	6,836	804	402	$365,098	$156,470
Otsego County	8,001	6,801	800	400	$363,241	$155,675
Charlevoix County	7,755	6,592	776	388	$352,092	$150,896
Iosco County	7,377	6,271	738	369	$334,931	$143,542
Kalkaska County	6,924	5,885	692	346	$314,334	$134,715
Cass County	6,920	5,882	692	346	$314,153	$134,637
Clare County	6,856	5,827	686	343	$311,248	$133,392
Sanilac County	6,602	5,612	660	330	$299,718	$128,451
Dickinson County	6,471	5,500	647	324	$293,774	$125,903
Mason County	6,000	5,100	600	300	$272,378	$116,734
Cheboygan County	5,842	4,966	584	292	$265,219	$113,665
Chippewa County	5,301	4,506	530	265	$240,678	$103,148
Alpena County	5,104	4,339	510	255	$231,741	$99,318
Gladwin County	4,777	4,061	478	239	$216,885	$92,951
Iron County	4,589	3,901	459	229	$208,360	$89,297
Osceola County	4,376	3,720	438	219	$198,689	$85,152
Arenac County	3,942	3,351	394	197	$178,957	$76,696
Leelanau County	3,691	3,138	369	185	$167,580	$71,820
Gogebic County	3,687	3,134	369	184	$167,387	$71,737
Manistee County	3,166	2,691	317	158	$143,751	$61,608
Alger County	2,541	2,159	254	127	$115,342	$49,432
Crawford County	2,271	1,930	227	114	$103,105	$44,188
Montmorency County	2,110	1,794	211	106	$95,803	$41,058
Mackinac County	2,063	1,754	206	103	$93,671	$40,145
Luce County	1,920	1,632	192	96	$87,184	$37,365
Missaukee County	1,848	1,571	185	92	$83,884	$35,950
Benzie County	1,816	1,544	182	91	$82,461	$35,341
Baraga County	1,690	1,436	169	84	$76,714	$32,877
Alcona County	1,616	1,373	162	81	$73,354	$31,437
Schoolcraft County	1,566	1,331	157	78	$71,109	$30,475
Lake County	1,084	921	108	54	$49,202	$21,086
Oscoda County	1,010	858	101	50	$45,840	$19,646
Ontonagon County	690	587	69	35	$31,339	$13,431
Keweenaw County	116	99	12	5.8	$5,280	$2,263

Minnesota Spend Data

2026 total spend: $95.97 million
3-year spend (FY2023–FY2025): $238.2 million
2026 estimated fan accounts: 1.48 million
2026 male fan accounts: 1.26 million accounts & $81.6 million spend
2026 female fan accounts: 147,967 accounts & $9.60 million spend
2026 other fan accounts: 73,983 accounts & $4.80 million spend
2026 spend on PPV, tips & messages: $67.2 million (70%)
2026 spend on subscriptions: $28.8 million (30%)
2026 spend per 10k adults: $214,339
National rank (per-capita): #18
National rank (total): #18
Change vs FY2025: +11.7%
Cities in dataset: 3
Counties in dataset: 87

Cities in Minnesota (3)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Minneapolis	$23.14 million	$693,323	-2.0%	$23.61 million	$70.62 million	17
2	Saint Paul	$13.30 million	$544,029	+13.9%	$11.67 million	$29.53 million	41
3	Rochester	$1.41 million	$162,180	-2.0%	$1.44 million	$4.37 million	157

Fan accounts in Minnesota cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Minneapolis	356,770	303,255	35,677	17,839	$16.2 million	$6.94 million
Saint Paul	205,041	174,285	20,504	10,252	$9.31 million	$3.99 million
Rochester	21,736	18,475	2,174	1,087	$986,791	$422,910

Counties in Minnesota (87), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Redwood County	$1.41 million	$513,811	+45.1%	$973,483	$1.37 million	5	598
2	Benton County	$1.56 million	$358,523	+11.3%	$1.41 million	$3.91 million	22	545
3	Hennepin County	$29.68 million	$292,282	+11.1%	$26.71 million	$74.64 million	89	26
4	Pipestone County	$352,725	$269,603	+48.5%	$237,605	$474,495	164	1525
5	Cass County	$789,017	$263,180	+5.1%	$750,896	$2.06 million	202	907
6	Murray County	$285,513	$257,482	+47.3%	$193,892	$428,193	242	1693
7	Ramsey County	$11.04 million	$256,878	+23.5%	$8.94 million	$22.10 million	248	91
8	Wadena County	$396,415	$252,329	+24.5%	$318,326	$751,829	278	1419
9	Clearwater County	$281,866	$252,064	+34.2%	$209,983	$452,011	282	1704
10	Yellow Medicine County	$293,476	$250,630	+40.5%	$208,910	$413,717	294	1673
11	Kittson County	$176,613	$247,306	+43.8%	$122,825	$273,349	312	2034
12	Chippewa County	$328,112	$244,245	+22.8%	$267,104	$655,716	336	1583
13	Stearns County	$3.20 million	$242,000	+17.2%	$2.73 million	$7.25 million	362	305
14	Renville County	$336,562	$236,530	+11.4%	$302,236	$858,931	401	1561
15	Le Sueur County	$611,686	$235,507	+17.6%	$520,264	$1.46 million	413	1077
16	Pennington County	$312,162	$233,295	+10.5%	$282,391	$911,844	444	1629
17	Mille Lacs County	$564,958	$232,317	-4.6%	$592,135	$2.06 million	456	1130
18	Red Lake County	$127,788	$231,257	+6.6%	$119,875	$369,104	469	2250
19	Cottonwood County	$254,448	$228,758	+23.4%	$206,228	$535,212	511	1788
20	Sherburne County	$1.84 million	$221,413	+5.3%	$1.75 million	$4.96 million	606	493
21	Stevens County	$199,343	$221,275	+3.5%	$192,551	$508,969	610	1967
22	Mahnomen County	$118,144	$220,796	+7.2%	$110,221	$328,904	619	2295
23	Scott County	$2.72 million	$216,559	+23.8%	$2.20 million	$5.41 million	697	352
24	Polk County	$528,856	$214,982	+25.0%	$423,184	$1.04 million	717	1180
25	Norman County	$119,601	$214,694	+3.5%	$115,584	$240,738	722	2286
26	Cook County	$85,390	$207,981	+25.4%	$68,117	$161,312	835	2473
27	Faribault County	$221,459	$207,859	+4.7%	$211,592	$590,617	838	1897
28	Wilkin County	$96,841	$207,644	+7.8%	$89,839	$275,145	842	2415
29	Aitkin County	$257,642	$207,255	+5.2%	$244,846	$703,031	851	1777
30	Wabasha County	$337,933	$205,943	+31.0%	$257,986	$660,573	873	1556
31	Koochiching County	$175,405	$205,448	+5.7%	$166,002	$466,633	881	2037
32	Lake of the Woods County	$47,523	$204,804	+20.6%	$39,422	$107,321	891	2711
33	Jackson County	$139,695	$203,142	+19.5%	$116,925	$314,131	922	2194
34	Waseca County	$276,597	$202,199	+5.1%	$263,082	$790,068	935	1719
35	Roseau County	$218,822	$201,371	+3.5%	$211,324	$595,082	946	1904
36	Beltrami County	$718,411	$200,900	+0.3%	$716,033	$2.22 million	956	963
37	Grant County	$68,538	$199,585	+26.5%	$54,172	$126,083	992	2574
38	Traverse County	$21,128	$199,185	+6.5%	$19,845	$60,012	1000	2906
39	Swift County	$122,801	$198,600	+12.2%	$109,416	$305,246	1015	2272
40	Martin County	$267,079	$197,028	+0.5%	$265,764	$833,511	1057	1748
41	Fillmore County	$299,525	$197,027	+5.2%	$284,804	$839,031	1058	1661
42	Big Stone County	$40,400	$195,612	+6.8%	$37,813	$118,217	1105	2765
43	Lyon County	$356,999	$195,604	+3.5%	$344,876	$735,641	1106	1514
44	Chisago County	$858,772	$193,992	+6.0%	$809,895	$2.42 million	1157	850
45	Isanti County	$629,608	$193,245	+10.2%	$571,217	$1.95 million	1186	1057
46	Kanabec County	$206,049	$192,560	+22.0%	$168,952	$395,939	1208	1952
47	Marshall County	$84,584	$191,601	+16.8%	$72,408	$269,036	1234	2478
48	Crow Wing County	$985,723	$190,873	+5.3%	$935,938	$2.69 million	1255	776
49	Lincoln County	$33,560	$190,724	+5.2%	$31,913	$97,223	1259	2821
50	Lac qui Parle County	$49,561	$190,476	+7.4%	$46,126	$154,603	1270	2699
51	Wright County	$2.30 million	$190,187	+14.0%	$2.02 million	$5.66 million	1281	408
52	Morrison County	$457,583	$188,757	+22.1%	$374,912	$984,003	1323	1297
53	Houston County	$216,884	$188,637	+15.7%	$187,456	$503,682	1329	1912
54	Rock County	$82,916	$187,865	+6.6%	$77,771	$236,414	1355	2486
55	Becker County	$465,472	$187,814	+21.7%	$382,421	$966,794	1356	1288
56	Blue Earth County	$978,374	$187,218	+5.4%	$927,893	$2.50 million	1373	782
57	Brown County	$307,022	$185,351	+7.2%	$286,413	$873,628	1429	1642
58	Todd County	$306,967	$183,647	+16.1%	$264,423	$688,943	1477	1643
59	Kandiyohi County	$574,172	$183,377	+18.9%	$482,719	$1.29 million	1484	1115
60	St. Louis County	$2.79 million	$181,966	+6.0%	$2.63 million	$7.81 million	1524	340
61	Pope County	$89,453	$181,783	+5.9%	$84,476	$225,003	1530	2454
62	Itasca County	$571,712	$181,387	+26.9%	$450,538	$1.14 million	1542	1121
63	Watonwan County	$88,143	$181,251	+7.8%	$81,794	$255,852	1546	2461
64	Sibley County	$139,462	$180,182	-1.1%	$141,061	$456,658	1575	2197
65	Dodge County	$209,991	$176,789	+6.1%	$197,915	$581,617	1670	1937
66	Meeker County	$234,606	$175,387	+4.9%	$223,660	$635,949	1711	1858
67	Clay County	$834,723	$174,485	+3.1%	$809,895	$2.22 million	1738	872
68	Carlton County	$406,996	$173,937	+19.3%	$341,121	$882,075	1747	1384
69	Freeborn County	$311,246	$171,907	+5.9%	$293,922	$819,759	1799	1632
70	Lake County	$42,319	$170,956	-37.9%	$68,117	$284,335	1817	2752
71	Steele County	$399,526	$170,746	-13.8%	$463,410	$1.58 million	1823	1407
72	Mower County	$435,470	$168,854	+4.1%	$418,356	$1.20 million	1868	1330
73	Goodhue County	$515,618	$166,424	+6.8%	$482,719	$1.45 million	1944	1210
74	Anoka County	$4.86 million	$166,011	+5.8%	$4.59 million	$13.35 million	1954	211
75	Pine County	$279,125	$165,414	+6.8%	$261,473	$773,209	1974	1713
76	Winona County	$496,108	$158,848	+14.2%	$434,447	$1.17 million	2149	1243
77	Otter Tail County	$624,828	$158,527	+5.9%	$589,990	$1.72 million	2161	1065
78	Nobles County	$139,700	$157,675	-22.0%	$179,142	$625,765	2183	2193
79	Douglas County	$358,840	$157,528	+7.6%	$333,344	$1.10 million	2185	1508
80	Dakota County	$5.47 million	$156,349	+5.9%	$5.17 million	$14.53 million	2214	188
81	Nicollet County	$279,409	$156,177	+2.7%	$271,932	$833,273	2217	1712
82	Hubbard County	$132,495	$155,938	-8.0%	$144,011	$491,344	2221	2229
83	Rice County	$693,055	$153,294	+7.2%	$646,307	$2.04 million	2288	989
84	Olmsted County	$1.85 million	$152,523	+4.7%	$1.76 million	$5.07 million	2306	491
85	McLeod County	$272,707	$149,701	-21.2%	$345,949	$1.27 million	2365	1733
86	Washington County	$2.93 million	$138,477	+6.7%	$2.75 million	$8.32 million	2569	328
87	Carver County	$691,974	$107,108	-4.4%	$724,078	$2.37 million	2949	991

Fan accounts & spend mix — Minnesota counties (87), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Hennepin County	457,618	388,975	45,762	22,881	$20.8 million	$8.90 million
Ramsey County	170,217	144,684	17,022	8,511	$7.73 million	$3.31 million
Dakota County	84,412	71,750	8,441	4,221	$3.83 million	$1.64 million
Anoka County	74,868	63,638	7,487	3,743	$3.40 million	$1.46 million
Stearns County	49,347	41,945	4,935	2,467	$2.24 million	$960,150
Washington County	45,178	38,401	4,518	2,259	$2.05 million	$879,030
St. Louis County	43,016	36,563	4,302	2,151	$1.95 million	$836,955
Scott County	41,933	35,643	4,193	2,097	$1.90 million	$815,898
Wright County	35,458	30,140	3,546	1,773	$1.61 million	$689,916
Olmsted County	28,449	24,182	2,845	1,422	$1.29 million	$553,535
Sherburne County	28,379	24,122	2,838	1,419	$1.29 million	$552,170
Benton County	24,119	20,501	2,412	1,206	$1.09 million	$469,278
Redwood County	21,780	18,513	2,178	1,089	$988,827	$423,783
Crow Wing County	15,198	12,919	1,520	760	$690,006	$295,717
Blue Earth County	15,085	12,822	1,509	754	$684,862	$293,512
Chisago County	13,241	11,255	1,324	662	$601,141	$257,632
Clay County	12,870	10,940	1,287	644	$584,306	$250,417
Cass County	12,166	10,341	1,217	608	$552,312	$236,705
Beltrami County	11,077	9,415	1,108	554	$502,888	$215,523
Rice County	10,686	9,083	1,069	534	$485,139	$207,917
Carver County	10,669	9,069	1,067	533	$484,382	$207,592
Isanti County	9,708	8,252	971	485	$440,725	$188,882
Otter Tail County	9,634	8,189	963	482	$437,380	$187,448
Le Sueur County	9,431	8,017	943	472	$428,180	$183,506
Kandiyohi County	8,853	7,525	885	443	$401,921	$172,252
Itasca County	8,815	7,493	881	441	$400,198	$171,513
Mille Lacs County	8,711	7,404	871	436	$395,471	$169,487
Polk County	8,154	6,931	815	408	$370,199	$158,657
Goodhue County	7,950	6,758	795	398	$360,933	$154,685
Winona County	7,649	6,502	765	382	$347,276	$148,832
Becker County	7,177	6,100	718	359	$325,831	$139,642
Morrison County	7,055	5,997	706	353	$320,308	$137,275
Mower County	6,714	5,707	671	336	$304,829	$130,641
Carlton County	6,275	5,334	628	314	$284,897	$122,099
Steele County	6,160	5,236	616	308	$279,668	$119,858
Wadena County	6,112	5,195	611	306	$277,490	$118,924
Douglas County	5,533	4,703	553	277	$251,188	$107,652
Lyon County	5,504	4,679	550	275	$249,899	$107,100
Pipestone County	5,439	4,623	544	272	$246,907	$105,817
Wabasha County	5,210	4,429	521	261	$236,553	$101,380
Renville County	5,189	4,411	519	259	$235,593	$100,969
Chippewa County	5,059	4,300	506	253	$229,678	$98,434
Pennington County	4,813	4,091	481	241	$218,514	$93,649
Freeborn County	4,799	4,079	480	240	$217,872	$93,374
Brown County	4,734	4,024	473	237	$214,915	$92,106
Todd County	4,733	4,023	473	237	$214,877	$92,090
Fillmore County	4,618	3,926	462	231	$209,668	$89,858
Yellow Medicine County	4,525	3,846	452	226	$205,433	$88,043
Murray County	4,402	3,742	440	220	$199,859	$85,654
Clearwater County	4,346	3,694	435	217	$197,306	$84,560
Nicollet County	4,308	3,662	431	215	$195,587	$83,823
Pine County	4,304	3,658	430	215	$195,387	$83,737
Waseca County	4,265	3,625	426	213	$193,618	$82,979
McLeod County	4,205	3,574	420	210	$190,895	$81,812
Martin County	4,118	3,500	412	206	$186,955	$80,124
Aitkin County	3,972	3,377	397	199	$180,349	$77,293
Cottonwood County	3,923	3,335	392	196	$178,113	$76,334
Meeker County	3,617	3,075	362	181	$164,224	$70,382
Faribault County	3,415	2,902	341	171	$155,021	$66,438
Roseau County	3,374	2,868	337	169	$153,175	$65,647
Houston County	3,344	2,842	334	167	$151,819	$65,065
Dodge County	3,238	2,752	324	162	$146,993	$62,997
Kanabec County	3,177	2,700	318	159	$144,234	$61,815
Stevens County	3,074	2,613	307	154	$139,540	$59,803
Kittson County	2,723	2,315	272	136	$123,629	$52,984
Koochiching County	2,704	2,299	270	135	$122,783	$52,621
Jackson County	2,154	1,831	215	108	$97,786	$41,908
Nobles County	2,154	1,831	215	108	$97,790	$41,910
Sibley County	2,150	1,828	215	108	$97,623	$41,839
Hubbard County	2,043	1,736	204	102	$92,746	$39,748
Red Lake County	1,970	1,675	197	99	$89,452	$38,336
Swift County	1,893	1,609	189	95	$85,961	$36,840
Norman County	1,844	1,567	184	92	$83,721	$35,880
Mahnomen County	1,822	1,548	182	91	$82,701	$35,443
Wilkin County	1,493	1,269	149	75	$67,789	$29,052
Pope County	1,379	1,172	138	69	$62,617	$26,836
Watonwan County	1,359	1,155	136	68	$61,700	$26,443
Cook County	1,317	1,119	132	66	$59,773	$25,617
Marshall County	1,304	1,109	130	65	$59,209	$25,375
Rock County	1,278	1,087	128	64	$58,041	$24,875
Grant County	1,057	898	106	53	$47,977	$20,561
Lac qui Parle County	764	650	76	38	$34,693	$14,868
Lake of the Woods County	733	623	73	37	$33,266	$14,257
Lake County	652	555	65	33	$29,623	$12,696
Big Stone County	623	529	62	31	$28,280	$12,120
Lincoln County	517	440	52	26	$23,492	$10,068
Traverse County	326	277	33	16	$14,789	$6,338

Mississippi Spend Data

2026 total spend: $27.06 million
3-year spend (FY2023–FY2025): $70.93 million
2026 estimated fan accounts: 417,182
2026 male fan accounts: 354,605 accounts & $23.0 million spend
2026 female fan accounts: 41,718 accounts & $2.71 million spend
2026 other fan accounts: 20,859 accounts & $1.35 million spend
2026 spend on PPV, tips & messages: $18.9 million (70%)
2026 spend on subscriptions: $8.12 million (30%)
2026 spend per 10k adults: $116,454
National rank (per-capita): #50
National rank (total): #37
Change vs FY2025: +9.3%
Cities in dataset: 1
Counties in dataset: 82

Cities in Mississippi (1)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Jackson	$2.49 million	$214,753	-3.6%	$2.58 million	$7.83 million	121

Fan accounts in Mississippi cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Jackson	38,356	32,602	3,836	1,918	$1.74 million	$746,289

Counties in Mississippi (82), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Calhoun County	$310,726	$170,667	+39.9%	$222,131	$449,369	1826	1634
2	Pearl River County	$923,490	$168,904	+26.2%	$731,517	$1.61 million	1866	814
3	Choctaw County	$228,057	$164,174	+46.4%	$155,819	$336,205	2010	1879
4	Grenada County	$357,911	$155,890	+31.7%	$271,791	$631,921	2223	1511
5	Montgomery County	$214,109	$155,004	+35.3%	$158,198	$334,352	2242	1921
6	Forrest County	$1.05 million	$153,353	+3.9%	$1.01 million	$2.89 million	2286	745
7	Hinds County	$2.62 million	$152,254	+4.8%	$2.50 million	$7.27 million	2313	363
8	Stone County	$302,536	$146,156	+23.6%	$244,731	$619,816	2427	1654
9	Simpson County	$352,986	$142,573	+35.4%	$260,789	$565,128	2492	1523
10	Lincoln County	$448,749	$140,589	+27.1%	$352,972	$922,385	2529	1313
11	Tishomingo County	$266,323	$140,142	+3.1%	$258,410	$700,741	2536	1753
12	Jefferson Davis County	$179,616	$139,550	+0.3%	$179,013	$479,263	2548	2022
13	Harrison County	$2.41 million	$138,253	+6.4%	$2.27 million	$6.92 million	2572	395
14	Pontotoc County	$394,860	$136,360	+19.8%	$329,480	$844,748	2602	1422
15	Smith County	$198,014	$135,518	+40.5%	$140,951	$247,614	2610	1971
16	Sharkey County	$79,829	$134,696	+39.8%	$57,094	$124,965	2621	2511
17	Adams County	$355,186	$132,767	+14.9%	$309,259	$808,720	2642	1519
18	Tippah County	$252,319	$129,853	+15.6%	$218,266	$599,053	2674	1794
19	Monroe County	$373,266	$129,742	+16.2%	$321,154	$819,265	2676	1470
20	Jones County	$693,036	$127,449	+19.5%	$579,861	$1.47 million	2719	990
21	Marshall County	$366,350	$125,899	+19.3%	$307,178	$756,447	2736	1486
22	Rankin County	$1.60 million	$124,061	+7.7%	$1.48 million	$4.39 million	2751	538
23	Webster County	$118,174	$124,060	+32.0%	$89,507	$168,674	2752	2294
24	Jackson County	$1.46 million	$123,974	+5.2%	$1.38 million	$3.50 million	2754	583
25	Humphreys County	$70,158	$118,637	+34.8%	$52,039	$95,075	2811	2566
26	Prentiss County	$238,394	$118,214	+12.6%	$211,724	$590,368	2818	1846
27	Issaquena County	$10,268	$116,257	+27.9%	$8,029	$16,873	2840	2992
28	Lowndes County	$519,618	$115,946	+6.7%	$487,083	$1.47 million	2843	1201
29	Kemper County	$72,985	$114,979	+26.5%	$57,689	$149,139	2853	2548
30	Lauderdale County	$628,501	$114,826	+7.8%	$582,835	$1.72 million	2856	1059
31	Oktibbeha County	$462,484	$114,817	-9.0%	$508,493	$1.68 million	2857	1291
32	Lee County	$742,712	$114,104	+6.7%	$695,833	$2.16 million	2865	944
33	Alcorn County	$301,564	$113,912	+13.6%	$265,547	$712,071	2869	1658
34	Union County	$245,246	$113,560	+5.1%	$233,431	$637,095	2874	1811
35	Noxubee County	$77,929	$113,250	+32.4%	$58,878	$138,483	2877	2522
36	Chickasaw County	$138,406	$112,968	+20.6%	$114,783	$290,162	2883	2200
37	Madison County	$1.00 million	$111,384	+12.4%	$892,094	$2.45 million	2897	765
38	DeSoto County	$1.71 million	$111,015	+7.4%	$1.59 million	$5.74 million	2903	521
39	Tunica County	$61,695	$110,979	+1.7%	$60,662	$164,769	2904	2612
40	Yalobusha County	$90,549	$110,392	+17.6%	$77,017	$200,598	2909	2447
41	Jasper County	$118,069	$109,869	+13.8%	$103,780	$370,920	2919	2296
42	George County	$207,208	$109,492	+3.1%	$201,018	$568,397	2924	1949
43	Perry County	$78,552	$108,951	+6.5%	$73,746	$226,122	2926	2519
44	Quitman County	$20,604	$107,359	+11.8%	$18,437	$51,346	2944	2910
45	Wayne County	$140,594	$106,959	+2.6%	$137,085	$379,427	2954	2189
46	Newton County	$146,260	$106,021	+14.7%	$127,569	$346,448	2968	2157
47	Panola County	$243,383	$105,933	+4.8%	$232,242	$666,959	2970	1819
48	Franklin County	$33,687	$105,856	+3.9%	$32,413	$86,831	2971	2815
49	Warren County	$317,753	$105,763	+6.4%	$298,554	$860,827	2972	1613
50	Neshoba County	$209,491	$105,730	+10.8%	$189,124	$532,114	2973	1939
51	Attala County	$104,040	$103,469	+2.0%	$101,996	$282,237	2993	2379
52	Winston County	$98,855	$101,414	+6.2%	$93,075	$281,789	3010	2404
53	Itawamba County	$148,183	$100,567	+19.8%	$123,704	$330,606	3013	2146
54	Jefferson County	$11,279	$100,510	-2.7%	$11,597	$37,067	3014	2983
55	Claiborne County	$20,311	$100,299	+5.1%	$19,329	$56,757	3016	2912
56	Hancock County	$324,458	$100,090	-4.5%	$339,590	$1.16 million	3020	1591
57	Lawrence County	$48,991	$100,040	+37.3%	$35,684	$69,079	3021	2703
58	Benton County	$14,224	$99,765	+13.9%	$12,489	$42,950	3023	2960
59	Wilkinson County	$14,348	$99,608	-49.2%	$28,250	$112,538	3024	2959
60	Lafayette County	$414,357	$98,717	-12.4%	$472,810	$1.57 million	3032	1375
61	Greene County	$57,635	$98,368	+21.9%	$47,281	$127,101	3034	2647
62	Yazoo County	$127,591	$98,063	+4.1%	$122,514	$357,177	3039	2251
63	Coahoma County	$100,627	$97,313	-11.9%	$114,188	$395,049	3044	2395
64	Pike County	$242,194	$96,880	+3.5%	$234,026	$649,846	3046	1824
65	Holmes County	$63,636	$96,396	+3.4%	$61,554	$161,587	3049	2602
66	Scott County	$157,698	$96,128	+7.6%	$146,601	$454,421	3050	2101
67	Marion County	$123,146	$95,276	+4.1%	$118,351	$306,543	3054	2270
68	Clay County	$78,595	$94,912	-17.9%	$95,751	$341,359	3056	2518
69	Sunflower County	$112,376	$94,712	+15.2%	$97,536	$257,743	3057	2336
70	Washington County	$242,117	$94,592	+16.0%	$208,750	$548,382	3058	1825
71	Copiah County	$145,230	$94,429	+6.9%	$135,896	$420,646	3061	2160
72	Tallahatchie County	$21,934	$94,382	+3.9%	$21,113	$60,692	3062	2898
73	Tate County	$151,981	$93,946	-10.3%	$169,498	$555,023	3064	2128
74	Bolivar County	$144,590	$93,126	+8.5%	$133,219	$316,965	3066	2162
75	Walthall County	$39,618	$93,060	+3.3%	$38,360	$97,247	3067	2770
76	Carroll County	$0	$91,480	-100.0%	$65,420	$574,264	3070	3082
77	Amite County	$21,948	$91,077	+4.0%	$21,113	$62,483	3072	2897
78	Covington County	$59,890	$90,895	+4.9%	$57,094	$169,985	3073	2630
79	Clarke County	$34,410	$89,441	-1.9%	$35,089	$114,612	3077	2809
80	Leake County	$80,340	$89,417	+3.5%	$77,612	$218,804	3078	2506
81	Leflore County	$94,003	$86,276	-24.0%	$123,704	$447,236	3083	2429
82	Lamar County	$319,342	$79,064	+26.9%	$251,570	$578,849	3087	1609

Fan accounts & spend mix — Mississippi counties (82), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Hinds County	40,463	34,394	4,046	2,023	$1.84 million	$787,295
Harrison County	37,186	31,608	3,719	1,859	$1.69 million	$723,535
DeSoto County	26,349	22,397	2,635	1,317	$1.20 million	$512,674
Rankin County	24,637	20,941	2,464	1,232	$1.12 million	$479,357
Jackson County	22,439	19,073	2,244	1,122	$1.02 million	$436,599
Forrest County	16,143	13,721	1,614	807	$732,873	$314,088
Madison County	15,454	13,136	1,545	773	$701,623	$300,696
Pearl River County	14,239	12,103	1,424	712	$646,443	$277,047
Lee County	11,452	9,734	1,145	573	$519,898	$222,814
Jones County	10,686	9,083	1,069	534	$485,126	$207,911
Lauderdale County	9,691	8,237	969	485	$439,951	$188,550
Lowndes County	8,012	6,810	801	401	$363,732	$155,885
Oktibbeha County	7,131	6,061	713	357	$323,739	$138,745
Lincoln County	6,919	5,881	692	346	$314,125	$134,625
Lafayette County	6,389	5,430	639	319	$290,050	$124,307
Pontotoc County	6,088	5,175	609	304	$276,402	$118,458
Monroe County	5,755	4,892	576	288	$261,286	$111,980
Marshall County	5,649	4,801	565	282	$256,445	$109,905
Grenada County	5,518	4,691	552	276	$250,538	$107,373
Adams County	5,476	4,655	548	274	$248,630	$106,556
Simpson County	5,443	4,626	544	272	$247,090	$105,896
Hancock County	5,003	4,252	500	250	$227,120	$97,337
Lamar County	4,924	4,185	492	246	$223,540	$95,803
Warren County	4,899	4,164	490	245	$222,427	$95,326
Calhoun County	4,791	4,072	479	240	$217,508	$93,218
Stone County	4,665	3,965	466	233	$211,775	$90,761
Alcorn County	4,650	3,952	465	232	$211,095	$90,469
Tishomingo County	4,106	3,490	411	205	$186,426	$79,897
Tippah County	3,890	3,307	389	195	$176,623	$75,696
Union County	3,781	3,214	378	189	$171,672	$73,574
Panola County	3,753	3,190	375	188	$170,368	$73,015
Pike County	3,734	3,174	373	187	$169,536	$72,658
Washington County	3,733	3,173	373	187	$169,482	$72,635
Prentiss County	3,676	3,124	368	184	$166,876	$71,518
Choctaw County	3,516	2,989	352	176	$159,640	$68,417
Montgomery County	3,301	2,806	330	165	$149,876	$64,233
Neshoba County	3,230	2,746	323	162	$146,644	$62,847
George County	3,195	2,716	319	160	$145,045	$62,162
Smith County	3,053	2,595	305	153	$138,609	$59,404
Jefferson Davis County	2,769	2,354	277	138	$125,731	$53,885
Scott County	2,431	2,067	243	122	$110,389	$47,309
Tate County	2,343	1,992	234	117	$106,386	$45,594
Itawamba County	2,285	1,942	228	114	$103,728	$44,455
Newton County	2,255	1,917	226	113	$102,382	$43,878
Copiah County	2,239	1,903	224	112	$101,661	$43,569
Bolivar County	2,229	1,895	223	111	$101,213	$43,377
Wayne County	2,168	1,843	217	108	$98,416	$42,178
Chickasaw County	2,134	1,814	213	107	$96,884	$41,522
Yazoo County	1,967	1,672	197	98	$89,314	$38,277
Marion County	1,899	1,614	190	95	$86,202	$36,944
Webster County	1,822	1,549	182	91	$82,722	$35,452
Jasper County	1,820	1,547	182	91	$82,648	$35,421
Sunflower County	1,733	1,473	173	87	$78,664	$33,713
Attala County	1,604	1,364	160	80	$72,828	$31,212
Coahoma County	1,552	1,319	155	78	$70,439	$30,188
Winston County	1,524	1,296	152	76	$69,198	$29,656
Leflore County	1,449	1,232	145	72	$65,802	$28,201
Yalobusha County	1,396	1,187	140	70	$63,385	$27,165
Leake County	1,239	1,053	124	62	$56,238	$24,102
Sharkey County	1,231	1,046	123	62	$55,880	$23,949
Clay County	1,212	1,030	121	61	$55,017	$23,579
Perry County	1,211	1,029	121	61	$54,986	$23,566
Noxubee County	1,202	1,021	120	60	$54,550	$23,379
Kemper County	1,125	957	113	56	$51,090	$21,896
Humphreys County	1,082	919	108	54	$49,111	$21,047
Holmes County	981	834	98	49	$44,545	$19,091
Tunica County	951	809	95	48	$43,187	$18,509
Covington County	923	785	92	46	$41,923	$17,967
Greene County	889	755	89	44	$40,344	$17,290
Lawrence County	755	642	76	38	$34,294	$14,697
Walthall County	611	519	61	31	$27,732	$11,885
Clarke County	531	451	53	27	$24,087	$10,323
Franklin County	519	441	52	26	$23,581	$10,106
Tallahatchie County	338	287	34	17	$15,354	$6,580
Amite County	338	288	34	17	$15,363	$6,584
Quitman County	318	270	32	16	$14,423	$6,181
Claiborne County	313	266	31	16	$14,218	$6,093
Wilkinson County	221	188	22	11	$10,044	$4,304
Benton County	219	186	22	11	$9,957	$4,267
Jefferson County	174	148	17	8.7	$7,895	$3,384
Issaquena County	158	135	16	7.9	$7,188	$3,081
Carroll County	0.0	0.0	0.0	0.0	$0	$0

Missouri Spend Data

2026 total spend: $82.69 million
3-year spend (FY2023–FY2025): $250.7 million
2026 estimated fan accounts: 1.28 million
2026 male fan accounts: 1.08 million accounts & $70.3 million spend
2026 female fan accounts: 127,500 accounts & $8.27 million spend
2026 other fan accounts: 63,750 accounts & $4.13 million spend
2026 spend on PPV, tips & messages: $57.9 million (70%)
2026 spend on subscriptions: $24.8 million (30%)
2026 spend per 10k adults: $171,283
National rank (per-capita): #43
National rank (total): #21
Change vs FY2025: -0.8%
Cities in dataset: 5
Counties in dataset: 114

Cities in Missouri (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	St. Louis	$14.74 million	$622,981	+0.4%	$14.69 million	$44.89 million	35
2	Kansas City	$13.20 million	$330,810	-3.8%	$13.72 million	$42.21 million	42
3	Springfield	$3.90 million	$292,767	-2.1%	$3.99 million	$11.67 million	85
4	Columbia	$1.91 million	$197,904	-2.1%	$1.95 million	$5.69 million	141
5	Independence	$1.68 million	$184,407	-2.1%	$1.71 million	$5.04 million	150

Fan accounts in Missouri cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
St. Louis	227,280	193,188	22,728	11,364	$10.3 million	$4.42 million
Kansas City	203,531	173,001	20,353	10,177	$9.24 million	$3.96 million
Springfield	60,166	51,142	6,017	3,008	$2.73 million	$1.17 million
Columbia	29,474	25,053	2,947	1,474	$1.34 million	$573,484
Independence	25,871	21,990	2,587	1,294	$1.17 million	$503,376

Counties in Missouri (114), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Jackson County	$15.86 million	$271,372	-1.2%	$16.05 million	$51.46 million	155	56
2	Clay County	$5.14 million	$239,058	+12.5%	$4.57 million	$11.79 million	380	199
3	Macon County	$420,397	$231,146	+19.0%	$353,169	$854,123	472	1357
4	Warren County	$851,742	$231,012	+12.1%	$759,867	$1.84 million	474	858
5	Gentry County	$255,273	$229,409	+32.3%	$192,889	$371,872	502	1785
6	Buchanan County	$1.58 million	$222,721	+2.9%	$1.54 million	$4.18 million	586	544
7	Johnson County	$1.05 million	$214,203	-4.7%	$1.10 million	$3.28 million	731	742
8	Reynolds County	$190,280	$210,676	+24.5%	$152,896	$295,374	787	1996
9	Henry County	$455,047	$208,189	+15.4%	$394,392	$902,457	831	1302
10	Marion County	$549,058	$207,858	-4.6%	$575,284	$1.76 million	839	1156
11	Atchison County	$152,860	$202,778	-8.8%	$167,663	$433,831	925	2120
12	Taney County	$952,414	$199,254	+8.6%	$876,769	$2.35 million	997	797
13	Greene County	$4.87 million	$198,255	-2.9%	$5.02 million	$15.16 million	1025	209
14	Nodaway County	$365,920	$196,693	-6.5%	$391,316	$1.01 million	1076	1488
15	Shannon County	$164,284	$195,841	+29.3%	$127,055	$301,121	1099	2077
16	Crawford County	$398,556	$194,460	-6.1%	$424,541	$1.22 million	1139	1410
17	Linn County	$225,834	$193,572	-4.9%	$237,497	$701,442	1175	1885
18	Andrew County	$323,127	$193,497	-6.4%	$345,170	$887,394	1179	1596
19	Clark County	$132,786	$189,757	+18.3%	$112,288	$268,870	1299	2224
20	Chariton County	$138,037	$187,201	+22.3%	$112,903	$258,923	1375	2202
21	Caldwell County	$149,934	$183,560	-6.8%	$160,895	$447,020	1481	2138
22	Benton County	$312,468	$182,747	+16.3%	$268,568	$620,355	1495	1627
23	Lewis County	$159,050	$182,569	+1.0%	$157,511	$524,089	1499	2099
24	Adair County	$383,261	$182,096	-4.8%	$402,699	$1.18 million	1517	1449
25	Stoddard County	$412,083	$180,377	+4.5%	$394,392	$1.07 million	1570	1377
26	Randolph County	$357,603	$180,133	+7.2%	$333,480	$929,495	1576	1512
27	Pettis County	$635,451	$179,943	+3.3%	$615,277	$1.68 million	1578	1049
28	St. Charles County	$5.99 million	$178,825	-4.8%	$6.29 million	$18.50 million	1608	172
29	Carroll County	$113,435	$175,053	-5.5%	$119,979	$328,689	1724	2329
30	Cooper County	$232,580	$174,899	-3.8%	$241,804	$749,424	1730	1867
31	Mercer County	$41,233	$173,892	-0.7%	$41,531	$121,829	1748	2758
32	Pike County	$239,279	$173,776	-3.0%	$246,726	$766,373	1750	1843
33	St. Clair County	$125,682	$172,362	+18.8%	$105,828	$250,650	1788	2258
34	Worth County	$15,821	$172,058	-6.5%	$16,920	$32,172	1795	2948
35	Harrison County	$100,450	$171,657	+6.4%	$94,445	$256,475	1806	2399
36	Moniteau County	$196,294	$171,547	+0.6%	$195,043	$657,148	1808	1977
37	Schuyler County	$42,433	$170,894	+6.9%	$39,685	$163,326	1819	2751
38	Ste. Genevieve County	$234,183	$170,081	+13.4%	$206,425	$469,624	1836	1860
39	Boone County	$2.54 million	$169,904	+0.1%	$2.54 million	$7.30 million	1842	370
40	Holt County	$40,241	$169,880	+6.3%	$37,840	$143,164	1843	2768
41	Jefferson County	$3.07 million	$168,638	-3.2%	$3.17 million	$9.69 million	1876	314
42	Cass County	$1.51 million	$168,473	+8.5%	$1.39 million	$3.71 million	1880	561
43	Shelby County	$57,423	$168,229	+3.7%	$55,375	$235,793	1887	2650
44	Douglas County	$142,558	$168,148	+21.3%	$117,518	$218,504	1890	2179
45	Howell County	$517,807	$168,121	-3.9%	$538,982	$1.61 million	1892	1204
46	Scotland County	$42,156	$167,867	-4.2%	$43,992	$128,696	1900	2753
47	Putnam County	$38,161	$167,630	+11.8%	$34,148	$192,764	1908	2778
48	Pulaski County	$689,729	$166,953	-7.0%	$741,409	$2.35 million	1928	994
49	Jasper County	$1.64 million	$166,281	-3.8%	$1.70 million	$5.11 million	1948	531
50	Iron County	$96,123	$166,199	+1.4%	$94,753	$331,572	1951	2419
51	Grundy County	$98,542	$165,275	-2.9%	$101,521	$296,958	1977	2406
52	Carter County	$42,072	$165,151	+16.9%	$35,994	$83,012	1981	2754
53	Knox County	$18,786	$164,675	-1.5%	$19,074	$60,417	1996	2925
54	Monroe County	$84,170	$164,014	-3.3%	$87,062	$266,671	2013	2480
55	Barton County	$120,438	$163,951	-2.6%	$123,671	$409,080	2015	2281
56	Madison County	$133,999	$163,920	-5.7%	$142,129	$355,700	2017	2219
57	Perry County	$212,727	$163,565	-1.4%	$215,655	$825,209	2027	1924
58	Sullivan County	$37,334	$162,260	-8.1%	$40,608	$130,549	2066	2787
59	Washington County	$265,656	$161,871	+3.9%	$255,648	$698,013	2075	1755
60	Gasconade County	$150,232	$161,658	-5.5%	$159,049	$448,085	2084	2136
61	Camden County	$519,889	$161,413	+0.6%	$516,833	$1.66 million	2090	1200
62	Ripley County	$95,170	$160,655	+11.3%	$85,523	$232,252	2111	2426
63	Montgomery County	$105,249	$160,392	-22.2%	$135,361	$464,493	2117	2370
64	Lafayette County	$377,407	$159,642	+3.6%	$364,244	$1.00 million	2136	1460
65	Callaway County	$525,428	$158,802	-3.5%	$544,520	$1.60 million	2151	1184
66	Osage County	$121,935	$158,025	-4.5%	$127,670	$367,421	2176	2275
67	Butler County	$472,366	$157,963	+0.4%	$470,687	$1.61 million	2177	1280
68	Pemiscot County	$132,102	$157,913	+8.2%	$122,132	$449,905	2179	2230
69	New Madrid County	$139,300	$157,784	-7.8%	$151,050	$508,612	2182	2198
70	Scott County	$419,982	$157,305	-10.8%	$470,687	$1.55 million	2194	1359
71	Ray County	$239,974	$157,283	-0.1%	$240,266	$782,735	2196	1835
72	Bates County	$154,629	$157,190	-4.3%	$161,510	$485,127	2199	2114
73	Cape Girardeau County	$985,950	$157,080	-3.5%	$1.02 million	$3.11 million	2202	774
74	Daviess County	$54,385	$156,535	-3.4%	$56,298	$170,922	2211	2667
75	Morgan County	$222,812	$156,126	-6.1%	$237,189	$694,727	2219	1889
76	Saline County	$231,801	$155,813	-3.2%	$239,343	$731,247	2225	1869
77	Mississippi County	$93,299	$155,581	+2.8%	$90,753	$303,077	2229	2430
78	Clinton County	$209,784	$155,258	-3.5%	$217,500	$654,772	2238	1938
79	Maries County	$46,157	$154,633	-3.2%	$47,684	$145,145	2248	2723
80	Oregon County	$49,522	$154,505	-13.5%	$57,221	$198,884	2252	2700
81	Dade County	$38,434	$154,468	-6.1%	$40,916	$119,866	2254	2776
82	Phelps County	$490,967	$154,263	-3.3%	$507,603	$1.54 million	2260	1253
83	Laclede County	$387,769	$153,778	+5.0%	$369,474	$1.01 million	2272	1440
84	Hickory County	$51,141	$153,771	+5.9%	$48,299	$125,277	2274	2687
85	Miller County	$252,671	$153,592	-0.2%	$253,186	$825,438	2280	1792
86	Platte County	$1.32 million	$153,279	-4.5%	$1.38 million	$3.98 million	2289	630
87	Christian County	$1.10 million	$153,163	+9.3%	$1.01 million	$2.74 million	2293	719
88	Howard County	$60,915	$152,623	-3.4%	$63,066	$193,729	2304	2623
89	Wayne County	$63,799	$151,373	+10.9%	$57,528	$133,985	2331	2599
90	St. Francois County	$733,773	$150,452	-5.0%	$772,172	$2.28 million	2352	950
91	St. Louis County	$11.60 million	$150,033	-3.1%	$11.97 million	$36.46 million	2362	81
92	Polk County	$324,664	$149,437	+0.7%	$322,405	$1.04 million	2374	1590
93	Livingston County	$102,656	$149,316	-4.9%	$107,981	$316,004	2377	2389
94	Cedar County	$102,061	$148,604	+1.5%	$100,598	$390,376	2388	2390
95	Lawrence County	$383,990	$147,925	-4.6%	$402,391	$1.15 million	2398	1447
96	Ozark County	$32,843	$147,835	-2.9%	$33,840	$129,162	2399	2826
97	Ralls County	$42,540	$146,366	-2.6%	$43,685	$134,296	2422	2748
98	Audrain County	$202,826	$146,044	-4.7%	$212,886	$749,015	2432	1964
99	Dunklin County	$226,520	$145,418	-3.0%	$233,498	$704,099	2444	1882
100	Vernon County	$141,089	$143,839	-3.7%	$146,436	$424,094	2472	2187
101	Franklin County	$1.13 million	$143,560	-19.3%	$1.40 million	$4.92 million	2476	704
102	DeKalb County	$23,269	$142,880	-33.1%	$34,763	$131,293	2484	2889
103	Lincoln County	$651,747	$141,711	+3.3%	$630,659	$2.49 million	2509	1030
104	Cole County	$774,479	$141,464	-3.2%	$799,860	$2.64 million	2516	925
105	Newton County	$600,328	$141,397	+0.2%	$599,280	$2.18 million	2519	1089
106	Bollinger County	$27,392	$141,312	+0.0%	$27,380	$93,955	2522	2859
107	Wright County	$123,710	$140,413	-5.2%	$130,439	$376,673	2534	2267
108	Webster County	$371,209	$138,729	-3.3%	$383,933	$1.19 million	2564	1472
109	Dent County	$56,943	$137,564	-24.4%	$75,371	$283,810	2585	2654
110	Texas County	$171,805	$135,787	+7.0%	$160,587	$603,422	2608	2051
111	Dallas County	$58,638	$128,786	-30.9%	$84,908	$334,956	2697	2639
112	Stone County	$199,185	$127,673	-4.4%	$208,271	$683,511	2715	1968
113	Barry County	$203,509	$121,685	-1.3%	$206,118	$643,251	2772	1961
114	McDonald County	$84,265	$121,089	-4.2%	$87,985	$320,121	2779	2479

Fan accounts & spend mix — Missouri counties (114), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Jackson County	244,495	207,821	24,450	12,225	$11.1 million	$4.76 million
St. Louis County	178,806	151,985	17,881	8,940	$8.12 million	$3.48 million
St. Charles County	92,384	78,527	9,238	4,619	$4.19 million	$1.80 million
Clay County	79,201	67,321	7,920	3,960	$3.60 million	$1.54 million
Greene County	75,083	63,821	7,508	3,754	$3.41 million	$1.46 million
Jefferson County	47,268	40,178	4,727	2,363	$2.15 million	$919,693
Boone County	39,170	33,294	3,917	1,958	$1.78 million	$762,131
Jasper County	25,245	21,458	2,524	1,262	$1.15 million	$491,192
Buchanan County	24,402	20,742	2,440	1,220	$1.11 million	$474,797
Cass County	23,314	19,817	2,331	1,166	$1.06 million	$453,614
Platte County	20,299	17,254	2,030	1,015	$921,577	$394,962
Franklin County	17,465	14,845	1,747	873	$792,917	$339,822
Christian County	17,003	14,453	1,700	850	$771,948	$330,835
Johnson County	16,234	13,799	1,623	812	$737,031	$315,870
Cape Girardeau County	15,202	12,922	1,520	760	$690,165	$295,785
Taney County	14,685	12,482	1,468	734	$666,690	$285,724
Warren County	13,133	11,163	1,313	657	$596,219	$255,523
Cole County	11,941	10,150	1,194	597	$542,135	$232,344
St. Francois County	11,314	9,617	1,131	566	$513,641	$220,132
Pulaski County	10,635	9,039	1,063	532	$482,810	$206,919
Lincoln County	10,049	8,542	1,005	502	$456,223	$195,524
Pettis County	9,798	8,328	980	490	$444,816	$190,635
Newton County	9,256	7,868	926	463	$420,230	$180,098
Marion County	8,466	7,196	847	423	$384,340	$164,717
Callaway County	8,101	6,886	810	405	$367,800	$157,628
Camden County	8,016	6,814	802	401	$363,923	$155,967
Howell County	7,984	6,786	798	399	$362,465	$155,342
Phelps County	7,570	6,435	757	379	$343,677	$147,290
Butler County	7,283	6,191	728	364	$330,656	$141,710
Henry County	7,016	5,964	702	351	$318,533	$136,514
Macon County	6,482	5,510	648	324	$294,278	$126,119
Scott County	6,476	5,504	648	324	$293,987	$125,995
Stoddard County	6,354	5,401	635	318	$288,458	$123,625
Crawford County	6,145	5,223	615	307	$278,989	$119,567
Laclede County	5,979	5,082	598	299	$271,438	$116,331
Lawrence County	5,921	5,032	592	296	$268,793	$115,197
Adair County	5,909	5,023	591	295	$268,283	$114,978
Lafayette County	5,819	4,946	582	291	$264,185	$113,222
Webster County	5,724	4,865	572	286	$259,846	$111,363
Nodaway County	5,642	4,796	564	282	$256,144	$109,776
Randolph County	5,514	4,687	551	276	$250,322	$107,281
Polk County	5,006	4,255	501	250	$227,265	$97,399
Andrew County	4,982	4,235	498	249	$226,189	$96,938
Benton County	4,818	4,095	482	241	$218,728	$93,741
Washington County	4,096	3,482	410	205	$185,959	$79,697
Gentry County	3,936	3,346	394	197	$178,691	$76,582
Miller County	3,896	3,311	390	195	$176,869	$75,801
Ray County	3,700	3,145	370	185	$167,982	$71,992
Pike County	3,689	3,136	369	184	$167,495	$71,784
Ste. Genevieve County	3,611	3,069	361	181	$163,928	$70,255
Cooper County	3,586	3,048	359	179	$162,806	$69,774
Saline County	3,574	3,038	357	179	$162,260	$69,540
Dunklin County	3,493	2,969	349	175	$158,564	$67,956
Linn County	3,482	2,960	348	174	$158,084	$67,750
Morgan County	3,435	2,920	344	172	$155,968	$66,844
Perry County	3,280	2,788	328	164	$148,909	$63,818
Clinton County	3,235	2,749	323	162	$146,849	$62,935
Barry County	3,138	2,667	314	157	$142,456	$61,053
Audrain County	3,127	2,658	313	156	$141,978	$60,848
Stone County	3,071	2,610	307	154	$139,430	$59,756
Moniteau County	3,027	2,573	303	151	$137,406	$58,888
Reynolds County	2,934	2,494	293	147	$133,196	$57,084
Texas County	2,649	2,252	265	132	$120,264	$51,542
Shannon County	2,533	2,153	253	127	$114,999	$49,285
Lewis County	2,452	2,084	245	123	$111,335	$47,715
Bates County	2,384	2,027	238	119	$108,240	$46,389
Atchison County	2,357	2,003	236	118	$107,002	$45,858
Gasconade County	2,316	1,969	232	116	$105,162	$45,069
Caldwell County	2,312	1,965	231	116	$104,954	$44,980
Douglas County	2,198	1,868	220	110	$99,791	$42,768
Vernon County	2,175	1,849	218	109	$98,762	$42,327
New Madrid County	2,148	1,826	215	107	$97,510	$41,790
Chariton County	2,128	1,809	213	106	$96,626	$41,411
Madison County	2,066	1,756	207	103	$93,800	$40,200
Clark County	2,047	1,740	205	102	$92,950	$39,836
Pemiscot County	2,037	1,731	204	102	$92,471	$39,631
St. Clair County	1,938	1,647	194	97	$87,977	$37,705
Wright County	1,907	1,621	191	95	$86,597	$37,113
Osage County	1,880	1,598	188	94	$85,354	$36,580
Barton County	1,857	1,578	186	93	$84,307	$36,132
Carroll County	1,749	1,487	175	87	$79,404	$34,030
Montgomery County	1,623	1,379	162	81	$73,674	$31,575
Livingston County	1,583	1,345	158	79	$71,859	$30,797
Cedar County	1,574	1,338	157	79	$71,443	$30,618
Harrison County	1,549	1,316	155	77	$70,315	$30,135
Grundy County	1,519	1,291	152	76	$68,980	$29,563
Iron County	1,482	1,260	148	74	$67,286	$28,837
Ripley County	1,467	1,247	147	73	$66,619	$28,551
Mississippi County	1,439	1,223	144	72	$65,310	$27,990
McDonald County	1,299	1,104	130	65	$58,985	$25,279
Monroe County	1,298	1,103	130	65	$58,919	$25,251
Wayne County	984	836	98	49	$44,659	$19,140
Howard County	939	798	94	47	$42,640	$18,274
Dallas County	904	768	90	45	$41,046	$17,591
Shelby County	885	753	89	44	$40,196	$17,227
Dent County	878	746	88	44	$39,860	$17,083
Daviess County	839	713	84	42	$38,070	$16,316
Hickory County	789	670	79	39	$35,799	$15,342
Oregon County	764	649	76	38	$34,665	$14,857
Maries County	712	605	71	36	$32,310	$13,847
Ralls County	656	558	66	33	$29,778	$12,762
Schuyler County	654	556	65	33	$29,703	$12,730
Scotland County	650	552	65	32	$29,509	$12,647
Carter County	649	551	65	32	$29,450	$12,621
Mercer County	636	540	64	32	$28,863	$12,370
Holt County	620	527	62	31	$28,169	$12,072
Dade County	593	504	59	30	$26,904	$11,530
Putnam County	588	500	59	29	$26,713	$11,448
Sullivan County	576	489	58	29	$26,134	$11,200
Ozark County	506	430	51	25	$22,990	$9,853
Bollinger County	422	359	42	21	$19,174	$8,217
DeKalb County	359	305	36	18	$16,289	$6,981
Knox County	290	246	29	14	$13,150	$5,636
Worth County	244	207	24	12	$11,075	$4,746

Montana Spend Data

2026 total spend: $15.15 million
3-year spend (FY2023–FY2025): $39.48 million
2026 estimated fan accounts: 233,636
2026 male fan accounts: 198,591 accounts & $12.9 million spend
2026 female fan accounts: 23,364 accounts & $1.52 million spend
2026 other fan accounts: 11,682 accounts & $757,644 spend
2026 spend on PPV, tips & messages: $10.6 million (70%)
2026 spend on subscriptions: $4.55 million (30%)
2026 spend per 10k adults: $180,701
National rank (per-capita): #36
National rank (total): #45
Change vs FY2025: +11.8%
Cities in dataset: 1
Counties in dataset: 56

Cities in Montana (1)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Billings	$1.98 million	$214,967	+5.4%	$1.87 million	$5.36 million	138

Fan accounts in Montana cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Billings	30,454	25,886	3,045	1,523	$1.38 million	$592,543

Counties in Montana (56), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Park County	$747,518	$293,715	+42.2%	$525,773	$1.16 million	83	940
2	Toole County	$416,557	$283,384	+42.8%	$291,618	$628,778	113	1370
3	Beaverhead County	$322,893	$224,415	+34.6%	$239,902	$610,185	559	1597
4	Gallatin County	$2.30 million	$215,836	+9.5%	$2.10 million	$6.34 million	706	407
5	Dawson County	$211,336	$197,853	+34.7%	$156,870	$389,286	1033	1933
6	Big Horn County	$274,100	$197,783	+43.9%	$190,485	$457,077	1037	1729
7	Roosevelt County	$207,735	$189,778	+5.9%	$196,231	$535,066	1298	1947
8	Silver Bow County	$585,993	$188,490	+9.7%	$534,393	$1.60 million	1336	1104
9	Hill County	$286,502	$187,347	+22.7%	$233,581	$645,262	1369	1691
10	Carbon County	$216,757	$187,167	+35.4%	$160,030	$388,580	1376	1914
11	Glacier County	$216,878	$179,227	+32.7%	$163,478	$372,797	1593	1913
12	Sweet Grass County	$75,770	$177,616	+9.9%	$68,954	$218,218	1648	2531
13	Yellowstone County	$2.42 million	$176,702	+13.0%	$2.14 million	$6.10 million	1673	394
14	Deer Lodge County	$154,564	$176,410	+29.9%	$118,945	$278,864	1688	2115
15	Meagher County	$48,730	$176,041	+40.2%	$34,764	$77,533	1695	2707
16	McCone County	$37,829	$174,176	+46.3%	$25,858	$48,590	1743	2783
17	Daniels County	$33,617	$173,182	+39.3%	$24,134	$60,278	1767	2818
18	Fallon County	$51,906	$173,176	-1.3%	$52,577	$111,400	1768	2684
19	Garfield County	$19,406	$170,267	+5.5%	$18,388	$30,761	1834	2921
20	Powder River County	$20,625	$167,650	+28.2%	$16,089	$42,750	1906	2909
21	Wibaux County	$8,013	$167,343	+7.3%	$7,470	$21,192	1919	3005
22	Treasure County	$5,220	$167,069	+6.9%	$4,884	$12,849	1925	3034
23	Valley County	$90,974	$166,599	+14.7%	$79,297	$227,973	1935	2443
24	Petroleum County	$0	$165,994	-100.0%	$287	$9,081	1955	3082
25	Teton County	$76,128	$165,566	+25.6%	$60,622	$143,308	1971	2529
26	Prairie County	$5,829	$165,438	+1.4%	$5,746	$19,228	1973	3028
27	Golden Valley County	$1,790	$165,228	+24.6%	$1,437	$5,760	1978	3070
28	Sheridan County	$30,777	$163,630	+8.2%	$28,443	$85,608	2022	2837
29	Carter County	$282	$162,116	-92.5%	$3,735	$19,355	2069	3078
30	Musselshell County	$53,568	$162,073	+21.1%	$44,245	$116,170	2070	2674
31	Flathead County	$1.45 million	$161,984	+7.8%	$1.34 million	$3.93 million	2074	588
32	Judith Basin County	$6,305	$160,725	+15.5%	$5,459	$18,685	2108	3023
33	Wheatland County	$4,202	$160,248	+12.5%	$3,735	$11,948	2120	3046
34	Liberty County	$2,025	$160,116	-45.8%	$3,735	$19,959	2126	3068
35	Blaine County	$61,665	$159,497	+7.3%	$57,462	$189,828	2141	2613
36	Granite County	$15,709	$157,472	+13.9%	$13,791	$45,743	2188	2950
37	Rosebud County	$66,289	$155,579	+8.3%	$61,197	$182,290	2230	2583
38	Richland County	$103,879	$155,425	-1.8%	$105,729	$356,059	2233	2382
39	Phillips County	$13,817	$154,548	+11.8%	$12,354	$46,616	2250	2966
40	Missoula County	$1.45 million	$153,799	+2.3%	$1.42 million	$4.61 million	2271	586
41	Lewis and Clark County	$855,874	$152,154	+8.3%	$790,097	$2.23 million	2315	855
42	Chouteau County	$21,454	$150,487	+8.2%	$19,824	$59,254	2351	2903
43	Custer County	$90,628	$149,461	-19.3%	$112,337	$410,952	2372	2446
44	Mineral County	$8,148	$148,747	-43.3%	$14,365	$61,124	2383	3003
45	Lincoln County	$208,089	$148,716	+9.9%	$189,336	$569,537	2384	1945
46	Powell County	$29,502	$148,227	-4.0%	$30,742	$109,353	2392	2841
47	Fergus County	$83,713	$148,203	+7.1%	$78,148	$215,015	2393	2482
48	Broadwater County	$38,925	$146,364	+10.1%	$35,339	$107,527	2423	2774
49	Jefferson County	$91,302	$145,504	+23.2%	$74,125	$197,558	2442	2441
50	Sanders County	$97,685	$144,972	+4.3%	$93,662	$245,724	2455	2411
51	Pondera County	$5,994	$144,711	-59.1%	$14,653	$72,608	2460	3027
52	Cascade County	$874,981	$141,752	-5.4%	$925,131	$3.12 million	2508	843
53	Stillwater County	$29,490	$140,308	-29.7%	$41,947	$159,763	2535	2842
54	Ravalli County	$449,754	$138,666	+27.6%	$352,527	$941,852	2566	1308
55	Madison County	$26,118	$137,446	-20.3%	$32,753	$122,049	2588	2870
56	Lake County	$146,501	$112,342	-21.6%	$186,750	$680,909	2887	2156

Fan accounts & spend mix — Montana counties (56), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Yellowstone County	37,238	31,652	3,724	1,862	$1.69 million	$724,542
Gallatin County	35,520	30,192	3,552	1,776	$1.61 million	$691,110
Missoula County	22,377	19,021	2,238	1,119	$1.02 million	$435,397
Flathead County	22,347	18,995	2,235	1,117	$1.01 million	$434,813
Cascade County	13,491	11,467	1,349	675	$612,487	$262,494
Lewis and Clark County	13,196	11,217	1,320	660	$599,112	$256,762
Park County	11,526	9,797	1,153	576	$523,263	$224,255
Silver Bow County	9,035	7,680	904	452	$410,195	$175,798
Ravalli County	6,935	5,894	693	347	$314,828	$134,926
Toole County	6,423	5,459	642	321	$291,590	$124,967
Beaverhead County	4,979	4,232	498	249	$226,025	$96,868
Hill County	4,417	3,755	442	221	$200,551	$85,951
Big Horn County	4,226	3,592	423	211	$191,870	$82,230
Glacier County	3,344	2,842	334	167	$151,815	$65,063
Carbon County	3,342	2,841	334	167	$151,730	$65,027
Dawson County	3,259	2,770	326	163	$147,936	$63,401
Lincoln County	3,208	2,727	321	160	$145,662	$62,427
Roosevelt County	3,203	2,723	320	160	$145,414	$62,320
Deer Lodge County	2,383	2,026	238	119	$108,195	$46,369
Lake County	2,259	1,920	226	113	$102,551	$43,950
Richland County	1,602	1,361	160	80	$72,715	$31,164
Sanders County	1,506	1,280	151	75	$68,379	$29,305
Jefferson County	1,408	1,197	141	70	$63,911	$27,391
Valley County	1,403	1,192	140	70	$63,682	$27,292
Custer County	1,397	1,188	140	70	$63,440	$27,189
Fergus County	1,291	1,097	129	65	$58,599	$25,114
Teton County	1,174	998	117	59	$53,290	$22,839
Sweet Grass County	1,168	993	117	58	$53,039	$22,731
Rosebud County	1,022	869	102	51	$46,402	$19,887
Blaine County	951	808	95	48	$43,166	$18,500
Musselshell County	826	702	83	41	$37,498	$16,070
Fallon County	800	680	80	40	$36,334	$15,572
Meagher County	751	639	75	38	$34,111	$14,619
Broadwater County	600	510	60	30	$27,247	$11,677
McCone County	583	496	58	29	$26,480	$11,349
Daniels County	518	441	52	26	$23,532	$10,085
Sheridan County	475	403	47	24	$21,544	$9,233
Powell County	455	387	45	23	$20,652	$8,851
Stillwater County	455	386	45	23	$20,643	$8,847
Madison County	403	342	40	20	$18,282	$7,835
Chouteau County	331	281	33	17	$15,018	$6,436
Powder River County	318	270	32	16	$14,437	$6,187
Garfield County	299	254	30	15	$13,584	$5,822
Granite County	242	206	24	12	$10,996	$4,713
Phillips County	213	181	21	11	$9,672	$4,145
Mineral County	126	107	13	6.3	$5,704	$2,444
Wibaux County	124	105	12	6.2	$5,609	$2,404
Judith Basin County	97	83	9.7	4.9	$4,413	$1,891
Pondera County	92	79	9.2	4.6	$4,196	$1,798
Prairie County	90	76	9.0	4.5	$4,080	$1,749
Treasure County	80	68	8.0	4.0	$3,654	$1,566
Wheatland County	65	55	6.5	3.2	$2,941	$1,261
Liberty County	31	27	3.1	1.6	$1,418	$608
Golden Valley County	28	23	2.8	1.4	$1,253	$537
Carter County	4.3	3.7	0.4	0.2	$197	$84
Petroleum County	0.0	0.0	0.0	0.0	$0	$0

N

Nebraska Spend Data

2026 total spend: $29.43 million
3-year spend (FY2023–FY2025): $86.28 million
2026 estimated fan accounts: 453,749
2026 male fan accounts: 385,686 accounts & $25.0 million spend
2026 female fan accounts: 45,375 accounts & $2.94 million spend
2026 other fan accounts: 22,687 accounts & $1.47 million spend
2026 spend on PPV, tips & messages: $20.6 million (70%)
2026 spend on subscriptions: $8.83 million (30%)
2026 spend per 10k adults: $193,899
National rank (per-capita): #29
National rank (total): #36
Change vs FY2025: +2.1%
Cities in dataset: 2
Counties in dataset: 93

Cities in Nebraska (2)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Omaha	$11.51 million	$303,357	-0.1%	$11.51 million	$36.97 million	45
2	Lincoln	$3.89 million	$170,332	-2.5%	$3.99 million	$11.67 million	86

Fan accounts in Nebraska cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Omaha	177,400	150,790	17,740	8,870	$8.05 million	$3.45 million
Lincoln	59,902	50,917	5,990	2,995	$2.72 million	$1.17 million

Counties in Nebraska (93), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Cheyenne County	$366,670	$253,441	+33.4%	$274,830	$658,986	267	1485
2	Kearney County	$278,672	$242,812	+35.5%	$205,686	$426,683	352	1714
3	Holt County	$299,352	$230,570	+24.3%	$240,839	$556,252	482	1662
4	York County	$378,077	$229,874	+19.9%	$315,211	$797,206	495	1458
5	Pierce County	$241,555	$227,713	+38.6%	$174,310	$349,916	524	1830
6	Pawnee County	$143,227	$223,690	-0.8%	$144,387	$344,802	570	2174
7	Douglas County	$10.69 million	$222,626	-4.7%	$11.22 million	$35.97 million	590	95
8	Dawes County	$226,288	$220,355	+36.7%	$165,595	$359,265	625	1883
9	Buffalo County	$956,852	$217,596	+15.6%	$827,975	$2.30 million	671	796
10	Gage County	$450,102	$216,728	+2.4%	$439,553	$1.14 million	692	1306
11	Chase County	$123,913	$209,784	+6.9%	$115,916	$353,364	804	2265
12	Richardson County	$169,219	$204,356	+29.2%	$131,023	$300,157	895	2061
13	Adams County	$533,451	$201,745	+23.4%	$432,290	$1.14 million	942	1177
14	Burt County	$129,475	$196,062	-0.3%	$129,861	$379,847	1091	2245
15	Furnas County	$95,561	$195,801	+23.7%	$77,278	$181,606	1100	2424
16	Dundy County	$49,154	$195,443	+1.3%	$48,516	$130,402	1109	2702
17	Garfield County	$48,769	$194,509	+35.4%	$36,024	$60,103	1138	2706
18	Saline County	$248,678	$193,760	-0.6%	$250,136	$668,491	1169	1803
19	Cedar County	$143,327	$192,340	+4.3%	$137,415	$410,928	1219	2171
20	Jefferson County	$118,333	$190,661	+1.8%	$116,207	$333,538	1262	2293
21	Kimball County	$57,965	$188,811	+5.6%	$54,908	$181,958	1320	2644
22	Loup County	$15,689	$188,633	+42.1%	$11,040	$21,413	1330	2951
23	Rock County	$25,719	$188,569	+42.8%	$18,012	$35,502	1332	2873
24	Butler County	$131,137	$188,015	+34.3%	$97,614	$221,367	1351	2237
25	Wayne County	$151,626	$187,479	+27.6%	$118,822	$303,373	1365	2131
26	Deuel County	$30,470	$187,063	+23.4%	$24,694	$62,243	1378	2839
27	Sheridan County	$73,562	$187,011	+22.3%	$60,137	$134,919	1382	2546
28	Logan County	$11,611	$186,558	+33.2%	$8,716	$14,858	1395	2982
29	Phelps County	$132,526	$186,274	+1.1%	$131,023	$367,148	1404	2228
30	Thomas County	$9,888	$186,081	+21.6%	$8,134	$66,605	1408	2995
31	Lincoln County	$482,358	$185,234	+13.9%	$423,574	$1.10 million	1434	1260
32	Hall County	$919,288	$184,728	+3.1%	$891,889	$2.62 million	1448	816
33	Blaine County	$2,232	$184,195	+9.8%	$2,034	$6,500	1465	3066
34	Wheeler County	$6,511	$184,005	+1.9%	$6,391	$15,190	1470	3021
35	McPherson County	$59	$183,855	+inf%	$0	$1,142	1473	3081
36	Banner County	$4,303	$183,737	-1.3%	$4,358	$13,808	1474	3043
37	Arthur County	$71	$183,714	+inf%	$0	$1,370	1475	3080
38	Morrill County	$57,727	$183,679	+18.3%	$48,807	$129,725	1476	2646
39	Hooker County	$3,453	$183,419	-8.6%	$3,777	$7,575	1483	3053
40	Grant County	$0	$182,798	-100.0%	$581	$4,836	1493	3082
41	Hayes County	$1,032	$181,794	-40.8%	$1,743	$7,267	1529	3075
42	Keya Paha County	$0	$181,566	-100.0%	$872	$7,309	1535	3082
43	Gosper County	$14,134	$181,464	-0.7%	$14,235	$41,448	1541	2961
44	Keith County	$103,248	$181,301	+7.0%	$96,452	$320,503	1544	2384
45	Frontier County	$25,472	$181,187	+4.4%	$24,403	$78,529	1549	2875
46	Brown County	$27,620	$181,088	-3.0%	$28,471	$68,038	1552	2857
47	Perkins County	$27,884	$181,066	+2.1%	$27,309	$78,569	1553	2853
48	Red Willow County	$131,701	$180,442	+2.6%	$128,409	$377,979	1566	2232
49	Sioux County	$2,169	$180,285	+6.7%	$2,034	$6,906	1574	3067
50	Boone County	$60,613	$180,118	+28.8%	$47,064	$117,984	1577	2627
51	Harlan County	$25,911	$179,622	+23.9%	$20,917	$55,142	1582	2872
52	Seward County	$236,009	$179,189	-0.7%	$237,643	$531,310	1594	1853
53	Sherman County	$22,802	$178,910	+1.9%	$22,370	$54,925	1605	2892
54	Cherry County	$59,215	$178,712	+0.4%	$58,975	$144,406	1613	2634
55	Garden County	$6,163	$178,579	+6.1%	$5,810	$23,146	1618	3025
56	Valley County	$38,101	$178,528	+2.5%	$37,186	$107,398	1619	2780
57	Antelope County	$69,621	$178,491	+31.0%	$53,165	$117,214	1622	2569
58	Hamilton County	$115,074	$178,161	+14.2%	$100,810	$264,875	1636	2316
59	Merrick County	$88,525	$177,616	+20.9%	$73,210	$188,809	1649	2460
60	Greeley County	$7,615	$177,340	+0.8%	$7,553	$20,540	1655	3009
61	Boyd County	$0	$177,003	-100.0%	$9,878	$55,822	1663	3082
62	Dixon County	$52,770	$176,420	+28.8%	$40,963	$87,066	1686	2678
63	Nuckolls County	$30,496	$175,914	+3.9%	$29,342	$88,633	1699	2838
64	Hitchcock County	$6,595	$175,428	+3.2%	$6,391	$20,802	1709	3019
65	Scotts Bluff County	$462,187	$175,381	-5.8%	$490,394	$1.62 million	1712	1292
66	Webster County	$17,505	$175,069	-38.5%	$28,471	$116,632	1723	2935
67	Nemaha County	$67,650	$174,570	+2.6%	$65,947	$187,285	1736	2579
68	Franklin County	$7,756	$174,250	+21.3%	$6,391	$27,747	1739	3008
69	Nance County	$11,858	$173,327	+2.0%	$11,621	$31,478	1764	2978
70	Polk County	$38,163	$173,120	-9.4%	$42,125	$136,684	1774	2777
71	Thayer County	$32,050	$173,021	+3.1%	$31,085	$88,384	1776	2829
72	Fillmore County	$39,827	$172,831	-25.9%	$53,746	$193,029	1780	2769
73	Cuming County	$80,347	$171,285	+14.8%	$70,015	$180,804	1811	2505
74	Dawson County	$288,748	$170,926	+4.5%	$276,282	$884,871	1818	1685
75	Stanton County	$37,414	$170,780	+19.2%	$31,376	$82,106	1822	2786
76	Cass County	$320,880	$168,661	+11.9%	$286,741	$778,191	1875	1602
77	Johnson County	$23,427	$168,493	+4.7%	$22,370	$71,095	1878	2886
78	Sarpy County	$2.67 million	$166,445	+2.8%	$2.60 million	$7.63 million	1942	357
79	Dodge County	$445,885	$166,410	+4.0%	$428,804	$1.31 million	1945	1315
80	Lancaster County	$4.29 million	$165,659	+2.2%	$4.20 million	$12.16 million	1967	226
81	Colfax County	$87,356	$165,148	+2.3%	$85,412	$235,117	1982	2463
82	Thurston County	$31,599	$164,650	-25.0%	$42,125	$155,167	1999	2833
83	Platte County	$403,920	$164,470	+4.9%	$385,226	$1.20 million	2004	1396
84	Clay County	$19,662	$163,229	+5.7%	$18,593	$68,188	2037	2919
85	Custer County	$74,493	$163,050	+3.8%	$71,758	$218,226	2042	2538
86	Box Butte County	$66,149	$160,647	-12.1%	$75,244	$269,416	2112	2586
87	Howard County	$13,870	$159,877	-38.0%	$22,370	$92,165	2134	2964
88	Madison County	$377,808	$158,601	-3.8%	$392,780	$1.28 million	2160	1459
89	Washington County	$192,185	$158,273	-1.9%	$195,809	$630,188	2168	1989
90	Knox County	$15,192	$153,400	-56.8%	$35,153	$170,927	2284	2955
91	Dakota County	$139,637	$145,015	+4.5%	$133,638	$423,196	2454	2195
92	Saunders County	$155,592	$143,459	+6.1%	$146,711	$507,447	2479	2112
93	Otoe County	$60,066	$139,682	-49.1%	$117,950	$497,752	2544	2629

Fan accounts & spend mix — Nebraska counties (93), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Douglas County	164,818	140,095	16,482	8,241	$7.48 million	$3.21 million
Lancaster County	66,128	56,209	6,613	3,306	$3.00 million	$1.29 million
Sarpy County	41,158	34,984	4,116	2,058	$1.87 million	$800,811
Buffalo County	14,753	12,540	1,475	738	$669,797	$287,056
Hall County	14,174	12,048	1,417	709	$643,501	$275,786
Adams County	8,225	6,991	823	411	$373,416	$160,035
Lincoln County	7,437	6,322	744	372	$337,651	$144,708
Scotts Bluff County	7,126	6,057	713	356	$323,531	$138,656
Gage County	6,940	5,899	694	347	$315,071	$135,031
Dodge County	6,875	5,844	687	344	$312,119	$133,765
Platte County	6,228	5,294	623	311	$282,744	$121,176
York County	5,829	4,955	583	291	$264,654	$113,423
Madison County	5,825	4,951	583	291	$264,465	$113,342
Cheyenne County	5,654	4,806	565	283	$256,669	$110,001
Cass County	4,948	4,205	495	247	$224,616	$96,264
Holt County	4,616	3,923	462	231	$209,546	$89,806
Dawson County	4,452	3,784	445	223	$202,123	$86,624
Kearney County	4,297	3,652	430	215	$195,071	$83,602
Saline County	3,834	3,259	383	192	$174,075	$74,603
Pierce County	3,724	3,166	372	186	$169,089	$72,467
Seward County	3,639	3,093	364	182	$165,206	$70,803
Dawes County	3,489	2,966	349	174	$158,401	$67,886
Washington County	2,963	2,519	296	148	$134,529	$57,655
Richardson County	2,609	2,218	261	130	$118,453	$50,766
Saunders County	2,399	2,039	240	120	$108,914	$46,678
Wayne County	2,338	1,987	234	117	$106,139	$45,488
Cedar County	2,210	1,878	221	110	$100,329	$42,998
Pawnee County	2,208	1,877	221	110	$100,259	$42,968
Dakota County	2,153	1,830	215	108	$97,746	$41,891
Phelps County	2,043	1,737	204	102	$92,768	$39,758
Red Willow County	2,031	1,726	203	102	$92,191	$39,510
Butler County	2,022	1,719	202	101	$91,796	$39,341
Burt County	1,996	1,697	200	100	$90,632	$38,842
Chase County	1,911	1,624	191	96	$86,739	$37,174
Jefferson County	1,825	1,551	182	91	$82,833	$35,500
Hamilton County	1,774	1,508	177	89	$80,552	$34,522
Keith County	1,592	1,353	159	80	$72,274	$30,975
Furnas County	1,473	1,252	147	74	$66,892	$28,668
Merrick County	1,365	1,160	136	68	$61,967	$26,557
Colfax County	1,347	1,145	135	67	$61,149	$26,207
Cuming County	1,239	1,053	124	62	$56,243	$24,104
Custer County	1,149	976	115	57	$52,145	$22,348
Sheridan County	1,134	964	113	57	$51,493	$22,069
Antelope County	1,073	912	107	54	$48,735	$20,886
Nemaha County	1,043	887	104	52	$47,355	$20,295
Box Butte County	1,020	867	102	51	$46,304	$19,845
Boone County	935	794	93	47	$42,429	$18,184
Otoe County	926	787	93	46	$42,046	$18,020
Cherry County	913	776	91	46	$41,450	$17,764
Kimball County	894	760	89	45	$40,576	$17,390
Morrill County	890	757	89	45	$40,409	$17,318
Dixon County	814	692	81	41	$36,939	$15,831
Dundy County	758	644	76	38	$34,408	$14,746
Garfield County	752	639	75	38	$34,138	$14,631
Fillmore County	614	522	61	31	$27,879	$11,948
Polk County	588	500	59	29	$26,714	$11,449
Valley County	587	499	59	29	$26,671	$11,430
Stanton County	577	490	58	29	$26,190	$11,224
Thayer County	494	420	49	25	$22,435	$9,615
Thurston County	487	414	49	24	$22,119	$9,480
Deuel County	470	399	47	23	$21,329	$9,141
Nuckolls County	470	400	47	24	$21,347	$9,149
Perkins County	430	365	43	21	$19,519	$8,365
Brown County	426	362	43	21	$19,334	$8,286
Harlan County	400	340	40	20	$18,138	$7,773
Rock County	397	337	40	20	$18,003	$7,716
Frontier County	393	334	39	20	$17,831	$7,642
Johnson County	361	307	36	18	$16,399	$7,028
Sherman County	352	299	35	18	$15,961	$6,841
Clay County	303	258	30	15	$13,763	$5,899
Webster County	270	229	27	13	$12,254	$5,252
Loup County	242	206	24	12	$10,982	$4,707
Knox County	234	199	23	12	$10,634	$4,558
Gosper County	218	185	22	11	$9,894	$4,240
Howard County	214	182	21	11	$9,709	$4,161
Nance County	183	155	18	9.1	$8,301	$3,558
Logan County	179	152	18	9.0	$8,128	$3,483
Thomas County	152	130	15	7.6	$6,922	$2,966
Franklin County	120	102	12	6.0	$5,429	$2,327
Greeley County	117	100	12	5.9	$5,330	$2,284
Hitchcock County	102	86	10	5.1	$4,616	$1,978
Wheeler County	100	85	10	5.0	$4,558	$1,953
Garden County	95	81	9.5	4.8	$4,314	$1,849
Banner County	66	56	6.6	3.3	$3,012	$1,291
Hooker County	53	45	5.3	2.7	$2,417	$1,036
Blaine County	34	29	3.4	1.7	$1,563	$670
Sioux County	33	28	3.3	1.7	$1,519	$651
Hayes County	16	14	1.6	0.8	$722	$310
Arthur County	1.1	0.9	0.1	0.1	$50	$21
McPherson County	0.9	0.8	0.1	0.0	$41	$18
Grant County	0.0	0.0	0.0	0.0	$0	$0
Keya Paha County	0.0	0.0	0.0	0.0	$0	$0
Boyd County	0.0	0.0	0.0	0.0	$0	$0

Nevada Spend Data

2026 total spend: $66.29 million
3-year spend (FY2023–FY2025): $170.3 million
2026 estimated fan accounts: 1.02 million
2026 male fan accounts: 868,741 accounts & $56.3 million spend
2026 female fan accounts: 102,205 accounts & $6.63 million spend
2026 other fan accounts: 51,102 accounts & $3.31 million spend
2026 spend on PPV, tips & messages: $46.4 million (70%)
2026 spend on subscriptions: $19.9 million (30%)
2026 spend per 10k adults: $272,126
National rank (per-capita): #2
National rank (total): #25
Change vs FY2025: +11.5%
Cities in dataset: 5
Counties in dataset: 16

Cities in Nevada (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Las Vegas	$35.75 million	$671,692	+8.3%	$33.00 million	$92.31 million	10
2	Henderson	$5.07 million	$201,990	+5.7%	$4.80 million	$13.67 million	71
3	Reno	$4.47 million	$223,624	-1.0%	$4.52 million	$13.76 million	75
4	North Las Vegas	$3.38 million	$177,787	-0.8%	$3.41 million	$10.54 million	101
5	Paradise	$1.40 million	$73,651	-7.6%	$1.51 million	$8.03 million	159

Fan accounts in Nevada cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Las Vegas	551,281	468,589	55,128	27,564	$25.0 million	$10.7 million
Henderson	78,212	66,480	7,821	3,911	$3.55 million	$1.52 million
Reno	68,991	58,642	6,899	3,450	$3.13 million	$1.34 million
North Las Vegas	52,092	44,278	5,209	2,605	$2.36 million	$1.01 million
Paradise	21,549	18,317	2,155	1,077	$978,318	$419,279

Counties in Nevada (16), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Eureka County	$451,767	$411,383	+51.0%	$299,172	$604,622	15	1304
2	Pershing County	$475,322	$371,897	+49.2%	$318,483	$591,369	19	1270
3	White Pine County	$388,748	$325,885	+39.2%	$279,266	$677,525	43	1434
4	Elko County	$1.25 million	$279,788	+19.5%	$1.05 million	$2.78 million	123	655
5	Lyon County	$1.46 million	$277,363	+16.5%	$1.25 million	$3.30 million	132	582
6	Storey County	$113,385	$270,807	+54.5%	$73,382	$123,054	158	2331
7	Mineral County	$116,146	$270,678	+37.7%	$84,374	$169,197	160	2310
8	Clark County	$50.60 million	$267,815	+10.6%	$45.77 million	$132.8 million	175	9
9	Esmeralda County	$4,887	$258,310	-21.7%	$6,239	$21,691	236	3039
10	Lincoln County	$72,719	$256,644	+1.1%	$71,896	$198,701	250	2551
11	Churchill County	$498,003	$254,861	+6.2%	$468,811	$1.45 million	260	1239
12	Lander County	$95,568	$253,915	+2.1%	$93,584	$261,959	265	2423
13	Humboldt County	$289,737	$245,654	+4.4%	$277,484	$778,944	328	1683
14	Nye County	$965,769	$232,136	+23.1%	$784,323	$2.03 million	460	790
15	Washoe County	$8.96 million	$226,547	+10.5%	$8.11 million	$23.07 million	532	115
16	Douglas County	$549,824	$188,750	+4.6%	$525,853	$1.48 million	1324	1153

Fan accounts & spend mix — Nevada counties (16), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Clark County	780,143	663,122	78,014	39,007	$35.4 million	$15.2 million
Washoe County	138,167	117,442	13,817	6,908	$6.27 million	$2.69 million
Lyon County	22,457	19,089	2,246	1,123	$1.02 million	$436,953
Elko County	19,269	16,379	1,927	963	$874,819	$374,922
Nye County	14,891	12,657	1,489	745	$676,038	$289,731
Douglas County	8,478	7,206	848	424	$384,877	$164,947
Churchill County	7,679	6,527	768	384	$348,602	$149,401
Pershing County	7,329	6,229	733	366	$332,725	$142,597
Eureka County	6,966	5,921	697	348	$316,237	$135,530
White Pine County	5,994	5,095	599	300	$272,124	$116,624
Humboldt County	4,467	3,797	447	223	$202,816	$86,921
Mineral County	1,791	1,522	179	90	$81,302	$34,844
Storey County	1,748	1,486	175	87	$79,370	$34,016
Lander County	1,474	1,252	147	74	$66,897	$28,670
Lincoln County	1,121	953	112	56	$50,904	$21,816
Esmeralda County	75	64	7.5	3.8	$3,421	$1,466

New Hampshire Spend Data

2026 total spend: $25.59 million
3-year spend (FY2023–FY2025): $63.57 million
2026 estimated fan accounts: 394,621
2026 male fan accounts: 335,428 accounts & $21.8 million spend
2026 female fan accounts: 39,462 accounts & $2.56 million spend
2026 other fan accounts: 19,731 accounts & $1.28 million spend
2026 spend on PPV, tips & messages: $17.9 million (70%)
2026 spend on subscriptions: $7.68 million (30%)
2026 spend per 10k adults: $236,802
National rank (per-capita): #9
National rank (total): #40
Change vs FY2025: +12.1%
Cities in dataset: 1
Counties in dataset: 10

Cities in New Hampshire (1)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Manchester	$3.73 million	$413,752	+14.5%	$3.26 million	$8.19 million	90

Fan accounts in New Hampshire cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Manchester	57,577	48,940	5,758	2,879	$2.61 million	$1.12 million

Counties in New Hampshire (10), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Coos County	$884,801	$293,060	+24.6%	$710,011	$1.76 million	88	834
2	Strafford County	$3.10 million	$280,566	+20.6%	$2.57 million	$7.00 million	118	312
3	Belknap County	$1.32 million	$249,243	+12.5%	$1.18 million	$3.25 million	300	627
4	Grafton County	$1.84 million	$245,990	+17.6%	$1.56 million	$4.29 million	324	494
5	Cheshire County	$1.54 million	$244,856	+4.5%	$1.48 million	$4.07 million	334	553
6	Hillsborough County	$8.33 million	$244,019	+15.8%	$7.20 million	$19.55 million	340	123
7	Sullivan County	$836,391	$237,300	+17.8%	$710,011	$1.92 million	392	870
8	Carroll County	$733,503	$197,802	+7.7%	$681,031	$2.14 million	1035	951
9	Rockingham County	$4.91 million	$196,611	+4.3%	$4.71 million	$13.25 million	1078	207
10	Merrimack County	$2.09 million	$179,093	+2.3%	$2.04 million	$6.33 million	1598	439

Fan accounts & spend mix — New Hampshire counties (10), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Hillsborough County	128,492	109,218	12,849	6,425	$5.83 million	$2.50 million
Rockingham County	75,712	64,355	7,571	3,786	$3.44 million	$1.47 million
Strafford County	47,861	40,682	4,786	2,393	$2.17 million	$931,226
Merrimack County	32,171	27,346	3,217	1,609	$1.46 million	$625,956
Grafton County	28,369	24,114	2,837	1,418	$1.29 million	$551,984
Cheshire County	23,766	20,201	2,377	1,188	$1.08 million	$462,411
Belknap County	20,402	17,341	2,040	1,020	$926,232	$396,957
Coos County	13,642	11,596	1,364	682	$619,361	$265,440
Sullivan County	12,896	10,962	1,290	645	$585,474	$250,917
Carroll County	11,310	9,613	1,131	565	$513,452	$220,051

New Jersey Spend Data

2026 total spend: $140.0 million
3-year spend (FY2023–FY2025): $336.8 million
2026 estimated fan accounts: 2.16 million
2026 male fan accounts: 1.84 million accounts & $119.0 million spend
2026 female fan accounts: 215,918 accounts & $14.0 million spend
2026 other fan accounts: 107,959 accounts & $7.00 million spend
2026 spend on PPV, tips & messages: $98.0 million (70%)
2026 spend on subscriptions: $42.0 million (30%)
2026 spend per 10k adults: $200,942
National rank (per-capita): #27
National rank (total): #12
Change vs FY2025: +13.7%
Cities in dataset: 5
Counties in dataset: 21

Cities in New Jersey (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Newark	$6.21 million	$279,006	+23.8%	$5.02 million	$12.86 million	61
2	Jersey City	$5.33 million	$249,430	+10.4%	$4.83 million	$11.69 million	68
3	Paterson	$2.06 million	$164,290	+5.4%	$1.95 million	$5.76 million	136
4	Woodbridge	$1.54 million	$197,671	+13.7%	$1.36 million	$3.84 million	154
5	Edison	$1.06 million	$125,594	-1.7%	$1.08 million	$3.41 million	163

Fan accounts in New Jersey cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Newark	95,749	81,387	9,575	4,787	$4.35 million	$1.86 million
Jersey City	82,179	69,852	8,218	4,109	$3.73 million	$1.60 million
Paterson	31,748	26,986	3,175	1,587	$1.44 million	$617,715
Woodbridge	23,814	20,242	2,381	1,191	$1.08 million	$463,344
Edison	16,402	13,942	1,640	820	$744,656	$319,138

Counties in New Jersey (21), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Hudson County	$16.25 million	$277,573	+20.2%	$13.51 million	$32.63 million	130	53
2	Cape May County	$2.01 million	$251,081	+19.3%	$1.68 million	$4.33 million	289	449
3	Gloucester County	$5.50 million	$220,559	+14.2%	$4.81 million	$12.79 million	623	187
4	Warren County	$1.88 million	$205,990	+8.4%	$1.73 million	$4.96 million	871	484
5	Salem County	$1.09 million	$201,837	+16.3%	$935,786	$2.62 million	940	727
6	Somerset County	$5.54 million	$197,257	+15.9%	$4.78 million	$12.79 million	1047	185
7	Burlington County	$7.40 million	$195,365	+15.9%	$6.39 million	$17.42 million	1113	143
8	Ocean County	$10.07 million	$190,382	+12.4%	$8.97 million	$24.39 million	1275	101
9	Monmouth County	$9.58 million	$187,560	+14.7%	$8.35 million	$22.82 million	1361	107
10	Essex County	$13.13 million	$186,743	+21.9%	$10.78 million	$28.90 million	1390	66
11	Camden County	$7.79 million	$185,320	+11.0%	$7.01 million	$20.04 million	1430	137
12	Sussex County	$2.14 million	$184,953	+10.5%	$1.94 million	$5.57 million	1444	427
13	Bergen County	$13.73 million	$179,398	+16.3%	$11.81 million	$31.96 million	1588	64
14	Mercer County	$5.28 million	$169,836	+13.8%	$4.64 million	$13.19 million	1845	195
15	Hunterdon County	$1.70 million	$168,908	+14.0%	$1.49 million	$4.10 million	1865	522
16	Cumberland County	$2.02 million	$168,095	+13.1%	$1.79 million	$5.02 million	1893	445
17	Passaic County	$6.93 million	$167,294	+12.3%	$6.17 million	$17.57 million	1921	148
18	Atlantic County	$3.57 million	$165,888	+4.0%	$3.43 million	$10.20 million	1961	271
19	Union County	$7.61 million	$162,554	+13.6%	$6.70 million	$18.70 million	2056	140
20	Middlesex County	$10.95 million	$159,006	+3.3%	$10.60 million	$29.66 million	2147	92
21	Morris County	$5.87 million	$145,331	+4.8%	$5.60 million	$17.12 million	2446	174

Fan accounts & spend mix — New Jersey counties (21), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Hudson County	250,483	212,911	25,048	12,524	$11.4 million	$4.87 million
Bergen County	211,736	179,975	21,174	10,587	$9.61 million	$4.12 million
Essex County	202,495	172,121	20,250	10,125	$9.19 million	$3.94 million
Middlesex County	168,787	143,469	16,879	8,439	$7.66 million	$3.28 million
Ocean County	155,312	132,015	15,531	7,766	$7.05 million	$3.02 million
Monmouth County	147,745	125,583	14,775	7,387	$6.71 million	$2.87 million
Camden County	120,056	102,048	12,006	6,003	$5.45 million	$2.34 million
Union County	117,370	99,764	11,737	5,868	$5.33 million	$2.28 million
Burlington County	114,125	97,006	11,412	5,706	$5.18 million	$2.22 million
Passaic County	106,798	90,778	10,680	5,340	$4.85 million	$2.08 million
Morris County	90,488	76,915	9,049	4,524	$4.11 million	$1.76 million
Somerset County	85,486	72,663	8,549	4,274	$3.88 million	$1.66 million
Gloucester County	84,778	72,061	8,478	4,239	$3.85 million	$1.65 million
Mercer County	81,346	69,144	8,135	4,067	$3.69 million	$1.58 million
Atlantic County	55,071	46,810	5,507	2,754	$2.50 million	$1.07 million
Sussex County	33,048	28,091	3,305	1,652	$1.50 million	$643,024
Cumberland County	31,195	26,516	3,119	1,560	$1.42 million	$606,960
Cape May County	30,960	26,316	3,096	1,548	$1.41 million	$602,399
Warren County	28,918	24,580	2,892	1,446	$1.31 million	$562,657
Hunterdon County	26,199	22,269	2,620	1,310	$1.19 million	$509,752
Salem County	16,786	14,268	1,679	839	$762,095	$326,612

New Mexico Spend Data

2026 total spend: $38.85 million
3-year spend (FY2023–FY2025): $101.3 million
2026 estimated fan accounts: 598,984
2026 male fan accounts: 509,136 accounts & $33.0 million spend
2026 female fan accounts: 59,898 accounts & $3.88 million spend
2026 other fan accounts: 29,949 accounts & $1.94 million spend
2026 spend on PPV, tips & messages: $27.2 million (70%)
2026 spend on subscriptions: $11.7 million (30%)
2026 spend per 10k adults: $233,474
National rank (per-capita): #10
National rank (total): #34
Change vs FY2025: +8.6%
Cities in dataset: 3
Counties in dataset: 33

Cities in New Mexico (3)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Albuquerque	$13.46 million	$306,045	-1.0%	$13.59 million	$41.57 million	40
2	Rio Rancho	$2.46 million	$345,204	+18.0%	$2.08 million	$5.49 million	125
3	Las Cruces	$2.31 million	$262,389	-4.5%	$2.42 million	$6.78 million	129

Fan accounts in New Mexico cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Albuquerque	207,522	176,393	20,752	10,376	$9.42 million	$4.04 million
Rio Rancho	37,928	32,239	3,793	1,896	$1.72 million	$737,967
Las Cruces	35,674	30,323	3,567	1,784	$1.62 million	$694,101

Counties in New Mexico (33), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Quay County	$354,694	$293,877	+32.0%	$268,788	$586,661	82	1520
2	Eddy County	$1.55 million	$287,525	+13.3%	$1.37 million	$3.74 million	99	549
3	San Juan County	$2.82 million	$284,757	+11.9%	$2.52 million	$7.17 million	109	337
4	Sandoval County	$3.58 million	$276,854	+21.5%	$2.95 million	$7.63 million	134	269
5	Bernalillo County	$14.17 million	$268,686	+2.5%	$13.82 million	$40.50 million	170	59
6	Sierra County	$315,671	$263,490	+33.8%	$235,851	$549,833	198	1618
7	Socorro County	$404,314	$262,666	+34.9%	$299,667	$677,494	206	1394
8	Roosevelt County	$395,534	$246,497	+24.9%	$316,723	$809,305	317	1420
9	De Baca County	$28,393	$232,330	+25.4%	$22,644	$53,578	454	2848
10	Colfax County	$217,807	$231,582	+22.0%	$178,506	$428,578	465	1910
11	Harding County	$4,189	$230,296	+18.7%	$3,529	$9,629	487	3047
12	Rio Arriba County	$708,542	$229,561	+18.1%	$599,921	$1.47 million	499	978
13	Union County	$57,062	$228,436	+24.4%	$45,876	$116,680	515	2653
14	Cibola County	$459,437	$226,489	+21.1%	$379,362	$992,383	534	1295
15	Hidalgo County	$49,290	$225,261	+0.4%	$49,111	$135,603	550	2701
16	Guadalupe County	$55,322	$224,826	+2.8%	$53,816	$155,321	554	2662
17	Lea County	$1.29 million	$223,409	+4.1%	$1.24 million	$3.76 million	575	640
18	Mora County	$25,094	$216,304	-6.2%	$26,761	$87,743	702	2876
19	Curry County	$732,959	$213,885	+1.7%	$720,494	$2.04 million	733	952
20	Dona Ana County	$3.77 million	$212,798	+8.6%	$3.47 million	$9.82 million	755	257
21	Otero County	$1.12 million	$212,765	+14.2%	$982,224	$2.76 million	757	714
22	Luna County	$360,205	$210,383	+23.6%	$291,432	$706,206	792	1506
23	Catron County	$2,279	$209,792	-48.3%	$4,411	$20,309	803	3064
24	San Miguel County	$344,011	$203,914	-0.3%	$344,955	$874,603	907	1541
25	Torrance County	$179,931	$203,523	+12.5%	$159,979	$434,646	914	2021
26	Lincoln County	$239,436	$203,454	+14.4%	$209,384	$535,446	915	1840
27	Los Alamos County	$231,487	$203,220	+25.3%	$184,682	$473,568	920	1871
28	Chaves County	$858,852	$193,541	+6.2%	$808,717	$2.34 million	1176	849
29	Santa Fe County	$2.22 million	$189,634	+11.6%	$1.99 million	$5.62 million	1301	416
30	Grant County	$280,517	$187,244	+9.1%	$257,025	$898,744	1371	1707
31	McKinley County	$869,827	$185,855	+2.7%	$846,948	$2.51 million	1417	844
32	Taos County	$364,849	$182,915	+2.5%	$355,836	$1.04 million	1491	1491
33	Valencia County	$781,855	$153,772	+3.4%	$755,783	$2.35 million	2273	914

Fan accounts & spend mix — New Mexico counties (33), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Bernalillo County	218,443	185,677	21,844	10,922	$9.92 million	$4.25 million
Dona Ana County	58,160	49,436	5,816	2,908	$2.64 million	$1.13 million
Sandoval County	55,217	46,935	5,522	2,761	$2.51 million	$1.07 million
San Juan County	43,550	37,017	4,355	2,177	$1.98 million	$847,351
Santa Fe County	34,244	29,108	3,424	1,712	$1.55 million	$666,295
Eddy County	23,949	20,357	2,395	1,197	$1.09 million	$465,984
Lea County	19,816	16,844	1,982	991	$899,661	$385,569
Otero County	17,296	14,702	1,730	865	$785,242	$336,532
McKinley County	13,412	11,400	1,341	671	$608,879	$260,948
Chaves County	13,242	11,256	1,324	662	$601,196	$257,656
Valencia County	12,055	10,247	1,206	603	$547,298	$234,556
Curry County	11,301	9,606	1,130	565	$513,071	$219,888
Rio Arriba County	10,925	9,286	1,092	546	$495,979	$212,562
Cibola County	7,084	6,021	708	354	$321,606	$137,831
Socorro County	6,234	5,299	623	312	$283,020	$121,294
Roosevelt County	6,099	5,184	610	305	$276,874	$118,660
Taos County	5,625	4,782	563	281	$255,394	$109,455
Luna County	5,554	4,721	555	278	$252,143	$108,061
Quay County	5,469	4,649	547	273	$248,286	$106,408
San Miguel County	5,304	4,509	530	265	$240,808	$103,203
Sierra County	4,867	4,137	487	243	$220,970	$94,701
Grant County	4,325	3,676	433	216	$196,362	$84,155
Lincoln County	3,692	3,138	369	185	$167,605	$71,831
Los Alamos County	3,569	3,034	357	178	$162,041	$69,446
Colfax County	3,358	2,855	336	168	$152,465	$65,342
Torrance County	2,774	2,358	277	139	$125,951	$53,979
Union County	880	748	88	44	$39,943	$17,119
Guadalupe County	853	725	85	43	$38,725	$16,597
Hidalgo County	760	646	76	38	$34,503	$14,787
De Baca County	438	372	44	22	$19,875	$8,518
Mora County	387	329	39	19	$17,566	$7,528
Harding County	65	55	6.5	3.2	$2,933	$1,257
Catron County	35	30	3.5	1.8	$1,595	$684

New York Spend Data

2026 total spend: $341.9 million
3-year spend (FY2023–FY2025): $850.8 million
2026 estimated fan accounts: 5.27 million
2026 male fan accounts: 4.48 million accounts & $290.6 million spend
2026 female fan accounts: 527,205 accounts & $34.2 million spend
2026 other fan accounts: 263,602 accounts & $17.1 million spend
2026 spend on PPV, tips & messages: $239.3 million (70%)
2026 spend on subscriptions: $102.6 million (30%)
2026 spend per 10k adults: $215,729
National rank (per-capita): #14
National rank (total): #3
Change vs FY2025: +12.3%
Cities in dataset: 5
Counties in dataset: 62

Cities in New York (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	New York City	$164.3 million	$237,805	+11.2%	$147.8 million	$394.0 million	1
2	Buffalo	$11.86 million	$542,982	-2.7%	$12.19 million	$36.67 million	44
3	Rochester	$5.84 million	$353,352	-2.5%	$5.99 million	$17.60 million	63
4	Syracuse	$4.23 million	$371,149	-0.3%	$4.24 million	$15.36 million	79
5	Yonkers	$2.17 million	$138,028	+0.0%	$2.17 million	$6.48 million	132

Fan accounts in New York cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
New York City	2.53 million	2.15 million	253,287	126,644	$115.0 million	$49.3 million
Buffalo	182,839	155,413	18,284	9,142	$8.30 million	$3.56 million
Rochester	90,009	76,508	9,001	4,500	$4.09 million	$1.75 million
Syracuse	65,180	55,403	6,518	3,259	$2.96 million	$1.27 million
Yonkers	33,466	28,446	3,347	1,673	$1.52 million	$651,147

Counties in New York (62), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	New York County	$83.35 million	$629,783	+18.1%	$70.59 million	$188.3 million	1	5
2	Oswego County	$3.31 million	$325,845	+20.2%	$2.76 million	$7.00 million	44	288
3	Albany County	$8.30 million	$318,788	+23.3%	$6.73 million	$17.89 million	50	125
4	Jefferson County	$2.97 million	$311,414	+14.5%	$2.59 million	$7.30 million	55	326
5	Montgomery County	$1.39 million	$299,335	+27.5%	$1.09 million	$2.63 million	75	607
6	Erie County	$21.05 million	$281,198	+9.9%	$19.15 million	$54.46 million	115	41
7	Chemung County	$1.79 million	$264,434	+23.5%	$1.45 million	$3.83 million	192	505
8	Herkimer County	$1.22 million	$246,869	+24.8%	$980,028	$2.33 million	315	664
9	Warren County	$1.33 million	$245,858	+2.8%	$1.29 million	$3.95 million	325	625
10	Greene County	$983,503	$245,684	+23.2%	$798,434	$2.05 million	327	778
11	Columbia County	$1.22 million	$244,003	+17.9%	$1.03 million	$2.76 million	341	666
12	Washington County	$1.16 million	$237,269	+16.6%	$991,558	$2.51 million	393	693
13	Steuben County	$1.73 million	$234,163	+15.9%	$1.49 million	$4.20 million	434	519
14	Schoharie County	$579,700	$230,672	+26.3%	$458,884	$1.10 million	481	1109
15	Cayuga County	$1.34 million	$225,903	+10.1%	$1.22 million	$3.51 million	539	621
16	Wayne County	$1.62 million	$224,278	+4.0%	$1.56 million	$4.46 million	561	534
17	Chenango County	$807,529	$222,071	+6.9%	$755,198	$2.30 million	599	893
18	Chautauqua County	$2.17 million	$221,414	+5.1%	$2.06 million	$6.09 million	605	424
19	Delaware County	$776,417	$220,996	+20.8%	$642,783	$1.70 million	612	923
20	Saratoga County	$4.17 million	$220,137	+15.1%	$3.63 million	$9.80 million	629	234
21	Niagara County	$3.61 million	$220,061	+11.6%	$3.24 million	$9.38 million	632	265
22	Ontario County	$1.96 million	$219,868	+13.1%	$1.73 million	$4.94 million	636	462
23	Genesee County	$1.01 million	$219,319	+6.1%	$951,204	$2.89 million	649	761
24	Onondaga County	$7.82 million	$213,875	-0.3%	$7.84 million	$25.16 million	734	134
25	Suffolk County	$25.68 million	$211,791	+13.0%	$22.73 million	$62.11 million	770	30
26	Broome County	$3.24 million	$211,714	+16.2%	$2.78 million	$7.48 million	772	300
27	Clinton County	$1.26 million	$208,993	+8.8%	$1.16 million	$3.40 million	820	649
28	Fulton County	$826,190	$207,989	+5.0%	$786,905	$2.25 million	834	883
29	Orleans County	$623,161	$207,846	+6.0%	$588,017	$1.81 million	840	1068
30	Tioga County	$728,055	$204,772	+1.4%	$717,726	$1.84 million	893	955
31	Wyoming County	$598,668	$203,818	+12.4%	$532,674	$1.52 million	910	1091
32	Seneca County	$482,689	$202,606	+5.3%	$458,307	$1.29 million	928	1259
33	Putnam County	$1.52 million	$201,294	+15.2%	$1.32 million	$3.68 million	948	559
34	Franklin County	$690,431	$201,215	+6.5%	$648,548	$2.03 million	952	993
35	Schuyler County	$221,636	$200,740	+9.2%	$202,923	$651,171	959	1895
36	Cattaraugus County	$1.12 million	$198,675	+14.1%	$985,793	$2.78 million	1011	709
37	Hamilton County	$26,764	$198,365	+8.0%	$24,789	$76,860	1023	2863
38	Livingston County	$901,635	$197,907	+9.0%	$827,259	$2.61 million	1032	826
39	Madison County	$972,022	$195,645	+1.0%	$962,733	$3.07 million	1104	787
40	Oneida County	$3.41 million	$195,339	+5.0%	$3.25 million	$9.68 million	1114	281
41	Lewis County	$344,244	$194,811	+4.6%	$329,174	$938,521	1127	1540
42	Monroe County	$11.08 million	$189,502	+5.3%	$10.52 million	$30.68 million	1304	90
43	Schenectady County	$2.29 million	$186,200	+5.7%	$2.17 million	$6.47 million	1407	409
44	St. Lawrence County	$1.45 million	$185,405	+2.4%	$1.42 million	$4.42 million	1428	587
45	Ulster County	$2.58 million	$185,133	+5.4%	$2.44 million	$7.18 million	1438	366
46	Rensselaer County	$2.23 million	$184,052	+11.1%	$2.01 million	$5.60 million	1468	414
47	Allegany County	$579,140	$182,782	+4.6%	$553,428	$1.57 million	1494	1111
48	Queens County	$33.52 million	$181,661	+19.4%	$28.06 million	$72.43 million	1532	22
49	Dutchess County	$4.19 million	$181,530	+5.7%	$3.96 million	$11.95 million	1538	232
50	Essex County	$392,115	$175,772	-21.8%	$501,544	$1.74 million	1703	1428
51	Orange County	$5.56 million	$173,145	+8.2%	$5.13 million	$14.99 million	1771	184
52	Cortland County	$497,484	$171,842	-5.7%	$527,486	$1.74 million	1801	1241
53	Richmond County	$6.60 million	$171,033	+12.9%	$5.85 million	$16.33 million	1816	156
54	Otsego County	$669,776	$168,260	+5.1%	$637,018	$1.83 million	1885	1014
55	Tompkins County	$1.24 million	$167,869	+8.0%	$1.15 million	$3.36 million	1899	658
56	Yates County	$175,265	$164,147	-25.1%	$234,054	$826,795	2011	2038
57	Sullivan County	$821,396	$155,696	+5.9%	$775,375	$2.34 million	2227	886
58	Nassau County	$16.57 million	$152,488	+5.3%	$15.73 million	$45.86 million	2308	51
59	Kings County	$28.52 million	$137,975	+9.0%	$26.16 million	$75.43 million	2581	27
60	Westchester County	$9.64 million	$124,045	+5.3%	$9.15 million	$27.14 million	2753	105
61	Bronx County	$12.31 million	$113,999	+5.2%	$11.70 million	$33.53 million	2867	73
62	Rockland County	$2.72 million	$107,208	+5.8%	$2.57 million	$7.67 million	2948	354

Fan accounts & spend mix — New York counties (62), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
New York County	1.29 million	1.09 million	128,507	64,254	$58.3 million	$25.0 million
Queens County	516,777	439,261	51,678	25,839	$23.5 million	$10.1 million
Kings County	439,755	373,792	43,975	21,988	$20.0 million	$8.56 million
Suffolk County	395,882	336,499	39,588	19,794	$18.0 million	$7.70 million
Erie County	324,620	275,927	32,462	16,231	$14.7 million	$6.32 million
Nassau County	255,421	217,108	25,542	12,771	$11.6 million	$4.97 million
Bronx County	189,747	161,285	18,975	9,487	$8.61 million	$3.69 million
Monroe County	170,905	145,269	17,091	8,545	$7.76 million	$3.33 million
Westchester County	148,632	126,337	14,863	7,432	$6.75 million	$2.89 million
Albany County	127,961	108,767	12,796	6,398	$5.81 million	$2.49 million
Onondaga County	120,560	102,476	12,056	6,028	$5.47 million	$2.35 million
Richmond County	101,826	86,552	10,183	5,091	$4.62 million	$1.98 million
Orange County	85,677	72,825	8,568	4,284	$3.89 million	$1.67 million
Dutchess County	64,567	54,882	6,457	3,228	$2.93 million	$1.26 million
Saratoga County	64,364	54,709	6,436	3,218	$2.92 million	$1.25 million
Niagara County	55,704	47,349	5,570	2,785	$2.53 million	$1.08 million
Oneida County	52,588	44,699	5,259	2,629	$2.39 million	$1.02 million
Oswego County	51,104	43,438	5,110	2,555	$2.32 million	$994,330
Broome County	49,883	42,400	4,988	2,494	$2.26 million	$970,571
Jefferson County	45,802	38,932	4,580	2,290	$2.08 million	$891,177
Rockland County	41,878	35,596	4,188	2,094	$1.90 million	$814,821
Ulster County	39,736	33,775	3,974	1,987	$1.80 million	$773,136
Schenectady County	35,341	30,040	3,534	1,767	$1.60 million	$687,640
Rensselaer County	34,371	29,215	3,437	1,719	$1.56 million	$668,756
Chautauqua County	33,391	28,382	3,339	1,670	$1.52 million	$649,684
Ontario County	30,171	25,646	3,017	1,509	$1.37 million	$587,046
Chemung County	27,607	23,466	2,761	1,380	$1.25 million	$537,155
Steuben County	26,679	22,677	2,668	1,334	$1.21 million	$519,093
Wayne County	25,017	21,264	2,502	1,251	$1.14 million	$486,754
Putnam County	23,444	19,928	2,344	1,172	$1.06 million	$456,157
St. Lawrence County	22,347	18,995	2,235	1,117	$1.01 million	$434,815
Montgomery County	21,416	18,204	2,142	1,071	$972,284	$416,693
Cayuga County	20,648	17,550	2,065	1,032	$937,393	$401,740
Warren County	20,470	17,400	2,047	1,024	$929,337	$398,287
Clinton County	19,396	16,487	1,940	970	$880,589	$377,395
Tompkins County	19,108	16,242	1,911	955	$867,496	$371,784
Herkimer County	18,858	16,029	1,886	943	$856,141	$366,918
Columbia County	18,817	15,994	1,882	941	$854,287	$366,123
Washington County	17,820	15,147	1,782	891	$809,041	$346,732
Cattaraugus County	17,343	14,742	1,734	867	$787,387	$337,452
Genesee County	15,557	13,224	1,556	778	$706,299	$302,699
Greene County	15,164	12,890	1,516	758	$688,452	$295,051
Madison County	14,987	12,739	1,499	749	$680,415	$291,607
Livingston County	13,902	11,817	1,390	695	$631,144	$270,490
Fulton County	12,739	10,828	1,274	637	$578,333	$247,857
Sullivan County	12,665	10,765	1,266	633	$574,977	$246,419
Chenango County	12,451	10,583	1,245	623	$565,271	$242,259
Delaware County	11,971	10,176	1,197	599	$543,492	$232,925
Tioga County	11,226	9,542	1,123	561	$509,638	$218,416
Franklin County	10,645	9,049	1,065	532	$483,302	$207,129
Otsego County	10,327	8,778	1,033	516	$468,843	$200,933
Orleans County	9,608	8,167	961	480	$436,213	$186,948
Wyoming County	9,231	7,846	923	462	$419,067	$179,600
Schoharie County	8,938	7,597	894	447	$405,790	$173,910
Allegany County	8,930	7,590	893	446	$405,398	$173,742
Cortland County	7,671	6,520	767	384	$348,239	$149,245
Seneca County	7,442	6,326	744	372	$337,882	$144,807
Essex County	6,046	5,139	605	302	$274,481	$117,635
Lewis County	5,308	4,512	531	265	$240,971	$103,273
Schuyler County	3,417	2,905	342	171	$155,145	$66,491
Yates County	2,702	2,297	270	135	$122,685	$52,579
Hamilton County	413	351	41	21	$18,735	$8,029

North Carolina Spend Data

2026 total spend: $145.9 million
3-year spend (FY2023–FY2025): $426.4 million
2026 estimated fan accounts: 2.25 million
2026 male fan accounts: 1.91 million accounts & $124.0 million spend
2026 female fan accounts: 224,903 accounts & $14.6 million spend
2026 other fan accounts: 112,452 accounts & $7.29 million spend
2026 spend on PPV, tips & messages: $102.1 million (70%)
2026 spend on subscriptions: $43.8 million (30%)
2026 spend per 10k adults: $178,077
National rank (per-capita): #38
National rank (total): #10
Change vs FY2025: +1.6%
Cities in dataset: 5
Counties in dataset: 100

Cities in North Carolina (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Charlotte	$21.97 million	$320,205	-1.1%	$22.21 million	$68.38 million	20
2	Raleigh	$14.02 million	$351,208	-0.1%	$14.03 million	$43.70 million	37
3	Greensboro	$3.87 million	$165,088	+6.4%	$3.64 million	$10.72 million	87
4	Durham	$3.41 million	$153,306	-0.1%	$3.41 million	$9.85 million	98
5	Winston-Salem	$2.91 million	$148,718	-0.6%	$2.93 million	$9.03 million	105

Fan accounts in North Carolina cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Charlotte	338,782	287,965	33,878	16,939	$15.4 million	$6.59 million
Raleigh	216,178	183,751	21,618	10,809	$9.81 million	$4.21 million
Greensboro	59,721	50,763	5,972	2,986	$2.71 million	$1.16 million
Durham	52,579	44,692	5,258	2,629	$2.39 million	$1.02 million
Winston-Salem	44,908	38,172	4,491	2,245	$2.04 million	$873,777

Counties in North Carolina (100), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Madison County	$714,567	$261,837	+31.6%	$542,815	$1.33 million	211	973
2	Mecklenburg County	$24.06 million	$246,443	+1.8%	$23.63 million	$72.89 million	319	33
3	Onslow County	$4.39 million	$245,229	+1.9%	$4.30 million	$13.25 million	333	222
4	Wake County	$23.34 million	$234,789	+0.4%	$23.24 million	$68.52 million	423	35
5	Warren County	$430,145	$210,842	+35.7%	$317,084	$655,166	785	1341
6	Martin County	$435,670	$201,763	+19.4%	$364,823	$889,253	941	1329
7	Edgecombe County	$834,251	$196,040	+1.1%	$825,125	$2.51 million	1092	873
8	Yancey County	$367,179	$194,810	-1.6%	$373,075	$1.04 million	1128	1483
9	Rockingham County	$1.51 million	$193,853	+9.9%	$1.37 million	$3.75 million	1165	567
10	Richmond County	$698,074	$191,433	+13.9%	$612,950	$1.51 million	1239	987
11	Cherokee County	$521,755	$189,859	+25.0%	$417,278	$1.08 million	1295	1193
12	Cumberland County	$5.09 million	$189,280	+0.8%	$5.05 million	$14.87 million	1310	201
13	Chowan County	$268,112	$188,740	+28.1%	$209,228	$396,787	1325	1743
14	Dare County	$624,721	$188,526	+0.5%	$621,791	$1.81 million	1335	1066
15	Sampson County	$957,561	$187,022	+12.8%	$848,700	$2.14 million	1381	795
16	Surry County	$1.10 million	$184,568	+6.2%	$1.03 million	$2.99 million	1453	722
17	Lee County	$1.06 million	$183,217	-0.5%	$1.06 million	$3.00 million	1489	741
18	Jones County	$181,757	$182,925	+28.8%	$141,155	$284,922	1490	2015
19	Caldwell County	$1.19 million	$181,324	+10.1%	$1.08 million	$2.88 million	1543	678
20	Craven County	$1.53 million	$181,102	+0.5%	$1.52 million	$4.43 million	1551	556
21	Rutherford County	$940,811	$176,870	+19.1%	$789,763	$2.02 million	1669	807
22	Hyde County	$90,764	$176,575	+27.3%	$71,314	$143,627	1677	2445
23	Alexander County	$539,563	$176,552	+17.4%	$459,713	$1.16 million	1678	1169
24	Swain County	$218,343	$175,604	+1.8%	$214,533	$786,209	1706	1908
25	Tyrrell County	$72,177	$175,024	+33.1%	$54,223	$119,302	1725	2555
26	Pender County	$1.00 million	$173,741	+8.1%	$928,266	$2.48 million	1753	764
27	Alamance County	$2.56 million	$173,683	+1.1%	$2.53 million	$6.94 million	1755	368
28	Halifax County	$653,972	$173,643	+15.6%	$565,800	$1.46 million	1756	1026
29	Wilkes County	$917,819	$173,065	+17.1%	$783,869	$1.87 million	1775	817
30	Catawba County	$2.27 million	$169,171	+0.7%	$2.25 million	$6.66 million	1861	411
31	Mitchell County	$203,654	$167,980	+12.9%	$180,349	$493,218	1896	1960
32	Macon County	$516,343	$166,953	+20.4%	$428,771	$1.13 million	1927	1209
33	Hertford County	$250,298	$166,656	+20.8%	$207,165	$504,855	1933	1799
34	Bertie County	$224,242	$166,444	+22.1%	$183,590	$431,784	1943	1887
35	Montgomery County	$337,739	$164,702	+16.5%	$289,973	$722,414	1994	1557
36	Carteret County	$897,100	$163,466	+3.9%	$863,435	$2.48 million	2030	828
37	Washington County	$128,235	$163,029	+24.3%	$103,141	$256,510	2044	2248
38	Davie County	$577,985	$162,914	-2.4%	$592,322	$1.62 million	2049	1112
39	Wilson County	$1.03 million	$162,897	+0.0%	$1.03 million	$2.94 million	2051	751
40	Gates County	$113,726	$160,302	-1.8%	$115,812	$292,690	2119	2327
41	Beaufort County	$545,123	$160,024	+1.1%	$539,278	$1.57 million	2129	1163
42	Pamlico County	$139,492	$158,654	-2.6%	$143,218	$261,073	2157	2196
43	Scotland County	$375,226	$154,789	+9.2%	$343,606	$916,473	2245	1465
44	McDowell County	$499,717	$151,588	+0.9%	$495,075	$1.48 million	2326	1236
45	Lincoln County	$1.13 million	$151,479	-1.8%	$1.16 million	$3.55 million	2328	703
46	Vance County	$466,629	$151,145	+3.1%	$452,640	$1.43 million	2335	1286
47	Iredell County	$2.46 million	$150,637	+0.2%	$2.46 million	$7.07 million	2348	384
48	Avery County	$172,072	$150,235	+1.2%	$170,035	$537,819	2355	2050
49	Wayne County	$1.40 million	$150,165	+1.2%	$1.38 million	$4.17 million	2356	604
50	Caswell County	$221,244	$149,479	+25.3%	$176,518	$415,217	2370	1899
51	Yadkin County	$405,116	$149,303	-0.4%	$406,669	$1.06 million	2378	1391
52	Stanly County	$758,410	$148,799	+2.1%	$742,613	$2.31 million	2382	934
53	Cleveland County	$1.16 million	$148,681	+3.9%	$1.12 million	$3.77 million	2386	691
54	Guilford County	$6.49 million	$148,097	+4.3%	$6.22 million	$17.91 million	2394	160
55	Burke County	$980,120	$147,781	+1.7%	$963,629	$2.98 million	2401	779
56	Rowan County	$1.75 million	$147,771	-0.0%	$1.75 million	$5.12 million	2402	516
57	Robeson County	$1.34 million	$147,300	+1.5%	$1.32 million	$3.96 million	2409	622
58	Pitt County	$2.05 million	$146,218	+6.2%	$1.93 million	$6.72 million	2425	441
59	Duplin County	$534,989	$145,509	+0.9%	$530,438	$1.60 million	2441	1175
60	Anson County	$193,494	$145,251	+9.1%	$177,402	$492,743	2448	1986
61	Pasquotank County	$424,415	$144,904	-1.2%	$429,655	$1.18 million	2458	1350
62	Lenoir County	$563,648	$142,648	+1.2%	$556,960	$1.65 million	2490	1132
63	Perquimans County	$87,538	$142,064	+0.4%	$87,228	$262,107	2503	2462
64	Davidson County	$1.94 million	$142,008	+1.2%	$1.92 million	$5.81 million	2506	464
65	Graham County	$27,261	$141,694	-21.6%	$34,773	$124,247	2510	2860
66	Cabarrus County	$2.70 million	$141,329	+1.3%	$2.67 million	$8.06 million	2520	355
67	Watauga County	$539,475	$140,855	-18.3%	$660,100	$2.24 million	2526	1170
68	Haywood County	$632,717	$140,643	-9.8%	$701,357	$2.24 million	2528	1054
69	Alleghany County	$57,103	$139,788	+2.5%	$55,696	$183,020	2541	2652
70	Polk County	$154,029	$139,226	+6.2%	$144,986	$489,968	2554	2116
71	Currituck County	$290,649	$138,977	+0.3%	$289,678	$854,372	2556	1681
72	Granville County	$598,426	$138,923	+0.0%	$598,216	$1.76 million	2559	1092
73	New Hanover County	$2.59 million	$138,112	-2.9%	$2.67 million	$8.26 million	2576	364
74	Brunswick County	$1.82 million	$138,063	-0.4%	$1.83 million	$5.18 million	2577	498
75	Clay County	$59,134	$138,025	-2.1%	$60,411	$167,059	2580	2636
76	Bladen County	$249,118	$137,538	-3.8%	$259,030	$823,211	2587	1802
77	Person County	$361,657	$137,165	-5.5%	$382,505	$1.25 million	2590	1499
78	Jackson County	$402,269	$136,064	-10.1%	$447,336	$1.43 million	2606	1399
79	Ashe County	$211,873	$135,375	-0.1%	$212,175	$605,091	2612	1929
80	Hoke County	$522,816	$135,150	-0.2%	$523,955	$1.55 million	2616	1189
81	Gaston County	$2.53 million	$134,990	-7.0%	$2.72 million	$8.59 million	2620	375
82	Forsyth County	$4.16 million	$134,636	-2.2%	$4.26 million	$13.03 million	2623	236
83	Randolph County	$1.49 million	$133,987	+1.8%	$1.46 million	$4.33 million	2630	572
84	Durham County	$3.54 million	$133,043	-1.1%	$3.58 million	$10.05 million	2636	274
85	Camden County	$27,619	$131,897	-60.8%	$70,430	$326,160	2651	2858
86	Henderson County	$1.15 million	$129,725	+0.9%	$1.14 million	$3.45 million	2678	695
87	Buncombe County	$2.72 million	$129,339	-7.3%	$2.93 million	$9.66 million	2687	353
88	Transylvania County	$242,003	$127,647	+1.8%	$237,813	$743,574	2716	1826
89	Northampton County	$59,035	$126,242	-22.4%	$76,029	$261,453	2732	2637
90	Harnett County	$1.37 million	$125,017	+13.5%	$1.20 million	$3.16 million	2741	615
91	Greene County	$72,776	$119,661	+2.5%	$71,020	$220,593	2795	2549
92	Columbus County	$350,785	$119,410	+2.6%	$341,838	$1.04 million	2800	1529
93	Franklin County	$643,999	$119,148	+4.6%	$615,897	$2.02 million	2804	1040
94	Stokes County	$302,606	$118,238	+1.5%	$298,224	$891,789	2817	1652
95	Moore County	$841,971	$113,023	-8.4%	$919,425	$3.03 million	2882	866
96	Orange County	$1.19 million	$111,651	+1.0%	$1.18 million	$3.51 million	2895	679
97	Union County	$2.13 million	$108,556	-9.5%	$2.35 million	$7.51 million	2930	429
98	Nash County	$620,218	$101,317	+2.7%	$604,110	$1.87 million	3011	1070
99	Johnston County	$1.81 million	$98,792	+0.4%	$1.80 million	$5.11 million	3031	499
100	Chatham County	$479,005	$98,317	+1.1%	$473,858	$1.41 million	3035	1264

Fan accounts & spend mix — North Carolina counties (100), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Mecklenburg County	370,964	315,319	37,096	18,548	$16.8 million	$7.22 million
Wake County	359,879	305,897	35,988	17,994	$16.3 million	$7.00 million
Guilford County	100,005	85,004	10,001	5,000	$4.54 million	$1.95 million
Cumberland County	78,444	66,677	7,844	3,922	$3.56 million	$1.53 million
Onslow County	67,631	57,486	6,763	3,382	$3.07 million	$1.32 million
Forsyth County	64,161	54,537	6,416	3,208	$2.91 million	$1.25 million
Durham County	54,554	46,371	5,455	2,728	$2.48 million	$1.06 million
Buncombe County	41,923	35,635	4,192	2,096	$1.90 million	$815,702
Cabarrus County	41,697	35,443	4,170	2,085	$1.89 million	$811,307
New Hanover County	39,966	33,971	3,997	1,998	$1.81 million	$777,624
Alamance County	39,428	33,514	3,943	1,971	$1.79 million	$767,146
Gaston County	39,009	33,158	3,901	1,950	$1.77 million	$759,003
Iredell County	37,974	32,278	3,797	1,899	$1.72 million	$738,869
Catawba County	34,954	29,710	3,495	1,748	$1.59 million	$680,092
Union County	32,829	27,904	3,283	1,641	$1.49 million	$638,750
Pitt County	31,558	26,824	3,156	1,578	$1.43 million	$614,028
Davidson County	29,983	25,486	2,998	1,499	$1.36 million	$583,384
Brunswick County	28,049	23,841	2,805	1,402	$1.27 million	$545,741
Johnston County	27,931	23,741	2,793	1,397	$1.27 million	$543,449
Rowan County	26,988	22,940	2,699	1,349	$1.23 million	$525,102
Craven County	23,619	20,076	2,362	1,181	$1.07 million	$459,563
Rockingham County	23,215	19,733	2,322	1,161	$1.05 million	$451,696
Randolph County	22,940	19,499	2,294	1,147	$1.04 million	$446,341
Wayne County	21,572	18,336	2,157	1,079	$979,360	$419,726
Harnett County	21,049	17,891	2,105	1,052	$955,600	$409,543
Robeson County	20,616	17,524	2,062	1,031	$935,965	$401,128
Caldwell County	18,409	15,648	1,841	920	$835,785	$358,193
Orange County	18,400	15,640	1,840	920	$835,339	$358,002
Cleveland County	17,884	15,201	1,788	894	$811,907	$347,960
Henderson County	17,737	15,077	1,774	887	$805,261	$345,112
Lincoln County	17,490	14,867	1,749	875	$794,062	$340,312
Surry County	16,890	14,356	1,689	844	$766,800	$328,629
Lee County	16,268	13,827	1,627	813	$738,542	$316,518
Wilson County	15,865	13,486	1,587	793	$720,280	$308,691
Pender County	15,468	13,148	1,547	773	$702,264	$300,970
Burke County	15,112	12,845	1,511	756	$686,084	$294,036
Sampson County	14,764	12,550	1,476	738	$670,293	$287,268
Rutherford County	14,506	12,330	1,451	725	$658,567	$282,243
Wilkes County	14,151	12,029	1,415	708	$642,473	$275,346
Carteret County	13,832	11,757	1,383	692	$627,970	$269,130
Moore County	12,982	11,035	1,298	649	$589,380	$252,591
Edgecombe County	12,863	10,934	1,286	643	$583,976	$250,275
Stanly County	11,694	9,940	1,169	585	$530,887	$227,523
Madison County	11,018	9,365	1,102	551	$500,197	$214,370
Richmond County	10,763	9,149	1,076	538	$488,651	$209,422
Halifax County	10,083	8,571	1,008	504	$457,780	$196,191
Franklin County	9,930	8,440	993	496	$450,799	$193,200
Haywood County	9,756	8,292	976	488	$442,902	$189,815
Dare County	9,632	8,187	963	482	$437,305	$187,416
Nash County	9,563	8,128	956	478	$434,152	$186,065
Granville County	9,227	7,843	923	461	$418,898	$179,528
Davie County	8,912	7,575	891	446	$404,589	$173,395
Lenoir County	8,691	7,387	869	435	$394,554	$169,094
Beaufort County	8,405	7,144	841	420	$381,586	$163,537
Alexander County	8,319	7,071	832	416	$377,694	$161,869
Watauga County	8,318	7,070	832	416	$377,632	$161,842
Duplin County	8,249	7,011	825	412	$374,492	$160,497
Hoke County	8,061	6,852	806	403	$365,971	$156,845
Cherokee County	8,045	6,838	804	402	$365,229	$156,527
Macon County	7,961	6,767	796	398	$361,440	$154,903
McDowell County	7,705	6,549	770	385	$349,802	$149,915
Chatham County	7,386	6,278	739	369	$335,303	$143,701
Vance County	7,195	6,116	719	360	$326,640	$139,989
Martin County	6,717	5,710	672	336	$304,969	$130,701
Warren County	6,632	5,637	663	332	$301,101	$129,043
Pasquotank County	6,544	5,562	654	327	$297,090	$127,324
Yadkin County	6,246	5,309	625	312	$283,581	$121,535
Jackson County	6,202	5,272	620	310	$281,588	$120,681
Scotland County	5,785	4,918	579	289	$262,658	$112,568
Yancey County	5,661	4,812	566	283	$257,025	$110,154
Person County	5,576	4,740	558	279	$253,160	$108,497
Columbus County	5,409	4,597	541	270	$245,550	$105,236
Montgomery County	5,207	4,426	521	260	$236,417	$101,322
Stokes County	4,666	3,966	467	233	$211,824	$90,782
Currituck County	4,481	3,809	448	224	$203,454	$87,195
Chowan County	4,134	3,514	413	207	$187,678	$80,433
Hertford County	3,859	3,280	386	193	$175,209	$75,089
Bladen County	3,841	3,265	384	192	$174,383	$74,735
Transylvania County	3,731	3,172	373	187	$169,402	$72,601
Bertie County	3,457	2,939	346	173	$156,969	$67,273
Caswell County	3,411	2,900	341	171	$154,871	$66,373
Swain County	3,367	2,862	337	168	$152,840	$65,503
Ashe County	3,267	2,777	327	163	$148,311	$63,562
Mitchell County	3,140	2,669	314	157	$142,557	$61,096
Anson County	2,983	2,536	298	149	$135,446	$58,048
Jones County	2,802	2,382	280	140	$127,230	$54,527
Avery County	2,653	2,255	265	133	$120,451	$51,622
Polk County	2,375	2,019	237	119	$107,820	$46,209
Pamlico County	2,151	1,828	215	108	$97,645	$41,848
Washington County	1,977	1,681	198	99	$89,764	$38,470
Gates County	1,754	1,490	175	88	$79,608	$34,118
Hyde County	1,399	1,190	140	70	$63,535	$27,229
Perquimans County	1,350	1,147	135	67	$61,277	$26,261
Greene County	1,122	954	112	56	$50,944	$21,833
Tyrrell County	1,113	946	111	56	$50,524	$21,653
Clay County	912	775	91	46	$41,394	$17,740
Northampton County	910	774	91	46	$41,324	$17,710
Alleghany County	880	748	88	44	$39,972	$17,131
Camden County	426	362	43	21	$19,333	$8,286
Graham County	420	357	42	21	$19,083	$8,178

North Dakota Spend Data

2026 total spend: $17.04 million
3-year spend (FY2023–FY2025): $41.92 million
2026 estimated fan accounts: 262,775
2026 male fan accounts: 223,358 accounts & $14.5 million spend
2026 female fan accounts: 26,277 accounts & $1.70 million spend
2026 other fan accounts: 13,139 accounts & $852,135 spend
2026 spend on PPV, tips & messages: $11.9 million (70%)
2026 spend on subscriptions: $5.11 million (30%)
2026 spend per 10k adults: $278,815
National rank (per-capita): #1
National rank (total): #43
Change vs FY2025: +11.3%
Cities in dataset: 1
Counties in dataset: 53

Cities in North Dakota (1)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Fargo	$4.38 million	$443,918	+22.1%	$3.59 million	$9.69 million	76

Fan accounts in North Dakota cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Fargo	67,568	57,433	6,757	3,378	$3.07 million	$1.31 million

Counties in North Dakota (53), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Traill County	$388,618	$339,488	+24.9%	$311,138	$747,489	33	1435
2	Cass County	$5.25 million	$323,089	+13.5%	$4.63 million	$12.53 million	47	197
3	Williams County	$1.11 million	$309,784	+15.6%	$964,381	$2.67 million	57	716
4	McKenzie County	$461,725	$307,869	+2.3%	$451,224	$1.31 million	60	1293
5	Ward County	$1.73 million	$306,612	+10.7%	$1.57 million	$4.43 million	62	518
6	Bottineau County	$239,610	$305,649	+38.4%	$173,117	$330,460	65	1839
7	Foster County	$113,416	$287,371	+6.5%	$106,465	$358,282	100	2330
8	Burleigh County	$2.36 million	$286,959	+17.9%	$2.01 million	$5.10 million	101	400
9	Walsh County	$263,294	$285,267	+30.1%	$202,314	$392,759	107	1764
10	Dunn County	$123,294	$284,241	+1.2%	$121,801	$308,794	110	2269
11	Cavalier County	$109,008	$283,627	+37.4%	$79,333	$179,146	112	2349
12	Mountrail County	$229,202	$280,341	+9.6%	$209,097	$712,909	119	1877
13	Ramsey County	$275,284	$280,093	+30.4%	$211,161	$433,173	120	1723
14	Pembina County	$159,541	$277,956	-2.0%	$162,795	$379,593	128	2092
15	Divide County	$61,968	$277,823	+5.1%	$58,984	$107,231	129	2611
16	Bowman County	$65,509	$274,069	+32.2%	$49,546	$114,443	143	2590
17	Griggs County	$53,078	$273,643	+2.8%	$51,611	$138,769	144	2677
18	Kidder County	$52,665	$272,317	+29.4%	$40,699	$101,975	153	2679
19	Adams County	$44,788	$270,409	+40.6%	$31,851	$52,726	162	2730
20	Slope County	$2,234	$267,558	+8.2%	$2,064	$6,439	176	3065
21	Billings County	$10,266	$267,095	-0.5%	$10,322	$26,834	178	2993
22	Sioux County	$64,448	$267,018	-0.7%	$64,882	$172,027	180	2597
23	Dickey County	$82,839	$264,573	+21.6%	$68,126	$170,407	191	2489
24	Sheridan County	$5,029	$263,437	+13.7%	$4,424	$16,015	200	3037
25	Oliver County	$15,534	$262,741	-0.6%	$15,631	$45,999	205	2952
26	Logan County	$13,692	$262,360	+29.0%	$10,617	$24,484	210	2968
27	Emmons County	$37,563	$260,962	+32.7%	$28,312	$66,415	217	2785
28	Mercer County	$144,266	$260,865	+15.6%	$124,750	$346,255	219	2166
29	Burke County	$14,732	$260,720	+13.5%	$12,976	$34,888	220	2958
30	Sargent County	$46,698	$260,604	+10.7%	$42,173	$114,594	222	2718
31	Renville County	$16,124	$259,767	+5.1%	$15,336	$48,779	224	2945
32	Golden Valley County	$5,031	$259,606	-67.8%	$15,631	$93,600	226	3036
33	Steele County	$2,763	$258,870	-59.3%	$6,783	$27,989	231	3062
34	Hettinger County	$16,610	$258,777	+0.6%	$16,515	$45,174	233	2939
35	Nelson County	$23,345	$257,782	+4.2%	$22,414	$66,719	239	2888
36	Towner County	$4,289	$257,642	-63.6%	$11,797	$52,985	240	3044
37	McIntosh County	$10,406	$256,867	-19.8%	$12,976	$44,638	249	2988
38	Grant County	$1,388	$255,406	-82.6%	$7,963	$36,360	255	3074
39	Pierce County	$33,612	$255,245	+1.8%	$33,031	$67,597	257	2819
40	Eddy County	$1,555	$254,591	-81.8%	$8,553	$40,374	261	3072
41	Ransom County	$65,288	$253,954	+4.4%	$62,523	$183,038	264	2592
42	Wells County	$24,425	$252,838	+2.2%	$23,888	$70,692	272	2879
43	McHenry County	$48,101	$251,479	+1.9%	$47,187	$124,278	286	2709
44	Morton County	$627,361	$251,060	+28.2%	$489,269	$1.08 million	291	1062
45	Benson County	$48,307	$247,504	+3.0%	$46,892	$135,986	310	2708
46	McLean County	$119,037	$245,566	+5.1%	$113,248	$346,178	331	2290
47	LaMoure County	$4,956	$243,502	-71.5%	$17,400	$93,761	346	3038
48	Rolette County	$149,098	$243,458	+2.8%	$145,100	$399,348	347	2140
49	Grand Forks County	$1.29 million	$236,568	+2.7%	$1.26 million	$3.63 million	400	638
50	Barnes County	$94,615	$233,838	-21.2%	$120,032	$413,128	440	2428
51	Stark County	$515,209	$232,050	-5.6%	$545,598	$1.83 million	462	1211
52	Stutsman County	$258,857	$225,787	-10.8%	$290,199	$956,801	545	1771
53	Richland County	$140,908	$216,894	-26.0%	$190,517	$707,902	691	2188

Fan accounts & spend mix — North Dakota counties (53), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Cass County	80,949	68,806	8,095	4,047	$3.68 million	$1.58 million
Burleigh County	36,459	30,990	3,646	1,823	$1.66 million	$709,382
Ward County	26,719	22,711	2,672	1,336	$1.21 million	$519,878
Grand Forks County	19,899	16,914	1,990	995	$903,416	$387,178
Williams County	17,191	14,612	1,719	860	$780,451	$334,479
Morton County	9,673	8,222	967	484	$439,153	$188,208
Stark County	7,944	6,752	794	397	$360,646	$154,563
McKenzie County	7,119	6,051	712	356	$323,208	$138,518
Traill County	5,992	5,093	599	300	$272,033	$116,585
Ramsey County	4,244	3,608	424	212	$192,699	$82,585
Walsh County	4,060	3,451	406	203	$184,306	$78,988
Stutsman County	3,991	3,393	399	200	$181,200	$77,657
Bottineau County	3,694	3,140	369	185	$167,727	$71,883
Mountrail County	3,534	3,004	353	177	$160,442	$68,761
Pembina County	2,460	2,091	246	123	$111,679	$47,862
Rolette County	2,299	1,954	230	115	$104,369	$44,729
Mercer County	2,224	1,891	222	111	$100,986	$43,280
Richland County	2,173	1,847	217	109	$98,635	$42,272
Dunn County	1,901	1,616	190	95	$86,306	$36,988
McLean County	1,835	1,560	184	92	$83,326	$35,711
Foster County	1,749	1,486	175	87	$79,391	$34,025
Cavalier County	1,681	1,429	168	84	$76,305	$32,702
Barnes County	1,459	1,240	146	73	$66,230	$28,384
Dickey County	1,277	1,086	128	64	$57,987	$24,852
Bowman County	1,010	859	101	51	$45,856	$19,653
Ransom County	1,007	856	101	50	$45,702	$19,586
Sioux County	994	845	99	50	$45,114	$19,334
Divide County	955	812	96	48	$43,377	$18,590
Griggs County	818	696	82	41	$37,155	$15,923
Kidder County	812	690	81	41	$36,866	$15,800
Benson County	745	633	74	37	$33,815	$14,492
McHenry County	742	630	74	37	$33,670	$14,430
Sargent County	720	612	72	36	$32,688	$14,009
Adams County	691	587	69	35	$31,352	$13,436
Emmons County	579	492	58	29	$26,294	$11,269
Pierce County	518	441	52	26	$23,529	$10,084
Wells County	377	320	38	19	$17,098	$7,328
Nelson County	360	306	36	18	$16,341	$7,003
Hettinger County	256	218	26	13	$11,627	$4,983
Renville County	249	211	25	12	$11,287	$4,837
Oliver County	240	204	24	12	$10,874	$4,660
Burke County	227	193	23	11	$10,312	$4,420
Logan County	211	179	21	11	$9,584	$4,108
McIntosh County	160	136	16	8.0	$7,284	$3,122
Billings County	158	135	16	7.9	$7,186	$3,080
Sheridan County	78	66	7.8	3.9	$3,521	$1,509
Golden Valley County	78	66	7.8	3.9	$3,522	$1,509
LaMoure County	76	65	7.6	3.8	$3,469	$1,487
Towner County	66	56	6.6	3.3	$3,003	$1,287
Steele County	43	36	4.3	2.1	$1,934	$829
Slope County	34	29	3.4	1.7	$1,564	$670
Eddy County	24	20	2.4	1.2	$1,089	$467
Grant County	21	18	2.1	1.1	$972	$416

O

Ohio Spend Data

2026 total spend: $199.5 million
3-year spend (FY2023–FY2025): $513.7 million
2026 estimated fan accounts: 3.08 million
2026 male fan accounts: 2.62 million accounts & $169.6 million spend
2026 female fan accounts: 307,649 accounts & $20.0 million spend
2026 other fan accounts: 153,824 accounts & $9.98 million spend
2026 spend on PPV, tips & messages: $139.7 million (70%)
2026 spend on subscriptions: $59.9 million (30%)
2026 spend per 10k adults: $215,711
National rank (per-capita): #15
National rank (total): #6
Change vs FY2025: +10.1%
Cities in dataset: 5
Counties in dataset: 88

Cities in Ohio (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Cleveland	$20.23 million	$691,958	-1.9%	$20.63 million	$60.36 million	25
2	Columbus	$20.17 million	$293,481	-3.1%	$20.81 million	$59.66 million	26
3	Cincinnati	$14.60 million	$601,520	-2.3%	$14.94 million	$44.94 million	36
4	Akron	$3.98 million	$265,619	+8.9%	$3.65 million	$10.04 million	81
5	Toledo	$3.97 million	$186,900	-0.4%	$3.99 million	$11.92 million	82

Fan accounts in Ohio cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Cleveland	311,919	265,131	31,192	15,596	$14.2 million	$6.07 million
Columbus	310,919	264,281	31,092	15,546	$14.1 million	$6.05 million
Cincinnati	225,101	191,336	22,510	11,255	$10.2 million	$4.38 million
Akron	61,340	52,139	6,134	3,067	$2.78 million	$1.19 million
Toledo	61,244	52,057	6,124	3,062	$2.78 million	$1.19 million

Counties in Ohio (88), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Pike County	$1.14 million	$358,117	+36.0%	$837,634	$1.89 million	23	701
2	Morgan County	$586,511	$310,694	+44.3%	$406,341	$886,316	56	1103
3	Cuyahoga County	$27.77 million	$285,104	+12.8%	$24.62 million	$69.13 million	108	28
4	Crawford County	$1.09 million	$280,029	+20.0%	$911,892	$2.43 million	121	723
5	Huron County	$1.37 million	$268,881	+19.5%	$1.15 million	$2.92 million	169	613
6	Wyandot County	$571,997	$262,465	+27.9%	$447,332	$1.11 million	208	1120
7	Athens County	$1.40 million	$258,772	+23.8%	$1.13 million	$3.00 million	234	603
8	Hamilton County	$17.12 million	$258,418	+6.8%	$16.03 million	$49.15 million	235	49
9	Franklin County	$27.36 million	$255,064	+5.5%	$25.93 million	$73.87 million	259	29
10	Auglaize County	$998,825	$250,503	+20.5%	$828,723	$2.21 million	295	769
11	Gallia County	$655,650	$248,002	+38.1%	$474,659	$1.07 million	308	1024
12	Columbiana County	$1.99 million	$244,325	+5.4%	$1.88 million	$5.61 million	335	452
13	Erie County	$1.48 million	$243,790	+11.5%	$1.33 million	$3.78 million	343	573
14	Defiance County	$806,601	$242,945	+17.6%	$686,147	$1.73 million	350	894
15	Hardin County	$637,429	$240,441	+10.6%	$576,244	$1.68 million	368	1047
16	Clinton County	$853,549	$237,987	+22.8%	$695,058	$1.79 million	386	857
17	Ross County	$1.49 million	$237,856	+4.9%	$1.42 million	$3.96 million	387	571
18	Seneca County	$1.06 million	$235,305	+15.5%	$920,803	$2.53 million	416	737
19	Butler County	$7.31 million	$231,296	+20.9%	$6.04 million	$15.69 million	468	144
20	Fayette County	$558,738	$230,152	+19.2%	$468,718	$1.20 million	489	1139
21	Coshocton County	$711,394	$229,558	+28.8%	$552,482	$1.28 million	500	976
22	Darke County	$938,309	$224,873	+22.9%	$763,375	$2.01 million	553	808
23	Ashland County	$948,047	$223,692	+20.4%	$787,138	$2.08 million	569	801
24	Williams County	$648,219	$220,149	+15.5%	$561,393	$1.52 million	628	1035
25	Wood County	$2.33 million	$219,723	+13.6%	$2.05 million	$5.86 million	641	403
26	Sandusky County	$1.03 million	$219,466	+5.9%	$968,328	$2.87 million	648	755
27	Guernsey County	$666,984	$217,868	+18.3%	$563,769	$1.42 million	669	1017
28	Van Wert County	$505,345	$217,552	+16.7%	$433,074	$1.20 million	672	1224
29	Fulton County	$718,093	$216,466	+7.9%	$665,354	$2.10 million	700	964
30	Portage County	$2.74 million	$213,422	+3.2%	$2.65 million	$6.70 million	745	350
31	Lake County	$3.88 million	$213,243	+12.4%	$3.45 million	$9.65 million	748	254
32	Champaign County	$643,549	$212,403	+12.8%	$570,304	$1.64 million	764	1041
33	Hancock County	$1.24 million	$211,288	+8.2%	$1.14 million	$3.34 million	780	659
34	Trumbull County	$3.22 million	$207,447	+5.2%	$3.06 million	$8.83 million	846	304
35	Henry County	$427,661	$206,374	+4.6%	$408,718	$1.20 million	866	1345
36	Madison County	$740,101	$206,140	+11.2%	$665,354	$1.92 million	869	947
37	Muskingum County	$1.38 million	$205,667	+11.9%	$1.24 million	$3.50 million	876	610
38	Clark County	$2.14 million	$204,246	+13.0%	$1.90 million	$5.18 million	898	426
39	Lucas County	$6.76 million	$204,179	+14.0%	$5.93 million	$16.65 million	899	155
40	Paulding County	$258,475	$200,129	+22.2%	$211,488	$559,691	970	1773
41	Meigs County	$302,541	$199,934	+31.3%	$230,498	$538,835	977	1653
42	Logan County	$683,683	$198,884	+13.4%	$602,977	$1.71 million	1006	1000
43	Ottawa County	$572,124	$197,989	+16.7%	$490,105	$1.36 million	1028	1119
44	Shelby County	$705,119	$197,934	+4.6%	$674,265	$1.94 million	1030	982
45	Montgomery County	$8.33 million	$197,847	+11.2%	$7.50 million	$21.38 million	1034	122
46	Summit County	$8.31 million	$197,719	+5.7%	$7.86 million	$22.45 million	1039	124
47	Harrison County	$173,496	$196,949	+7.4%	$161,586	$511,552	1060	2044
48	Preble County	$583,508	$196,787	+13.7%	$513,273	$1.39 million	1069	1106
49	Richland County	$1.87 million	$195,424	+13.3%	$1.65 million	$4.47 million	1111	486
50	Jefferson County	$905,546	$192,578	+15.9%	$781,197	$2.02 million	1207	825
51	Jackson County	$438,669	$192,231	+17.3%	$373,965	$1.05 million	1222	1325
52	Licking County	$2.73 million	$191,449	+1.4%	$2.69 million	$8.41 million	1238	351
53	Miami County	$1.62 million	$190,640	+17.1%	$1.39 million	$3.82 million	1263	533
54	Pickaway County	$879,273	$190,339	+5.0%	$837,634	$2.44 million	1276	839
55	Marion County	$907,974	$189,925	+16.7%	$778,227	$2.12 million	1291	823
56	Tuscarawas County	$1.31 million	$189,326	+14.1%	$1.15 million	$3.28 million	1308	634
57	Ashtabula County	$1.36 million	$188,419	+5.0%	$1.30 million	$3.80 million	1337	617
58	Allen County	$1.42 million	$188,331	+10.2%	$1.29 million	$3.73 million	1341	593
59	Hocking County	$332,948	$186,852	+8.1%	$308,023	$1.00 million	1387	1571
60	Carroll County	$301,919	$183,486	+23.2%	$245,052	$622,071	1482	1657
61	Stark County	$5.27 million	$182,525	+5.6%	$4.99 million	$14.26 million	1502	196
62	Vinton County	$91,685	$180,405	+4.6%	$87,625	$252,943	1567	2439
63	Union County	$947,904	$179,880	+20.0%	$790,108	$2.11 million	1580	802
64	Belmont County	$817,893	$179,513	+8.0%	$757,435	$2.36 million	1586	888
65	Medina County	$2.51 million	$179,097	+5.6%	$2.38 million	$6.82 million	1597	378
66	Washington County	$718,025	$177,469	+5.1%	$683,176	$1.85 million	1652	965
67	Monroe County	$85,186	$177,263	+12.5%	$75,743	$212,801	1656	2474
68	Knox County	$793,885	$177,168	+15.2%	$689,117	$1.83 million	1658	903
69	Noble County	$100,585	$176,613	+6.2%	$94,754	$279,638	1674	2396
70	Greene County	$2.31 million	$175,947	+6.4%	$2.17 million	$6.54 million	1698	406
71	Mahoning County	$2.98 million	$174,940	+9.0%	$2.74 million	$7.91 million	1729	323
72	Wayne County	$1.47 million	$172,646	+4.0%	$1.42 million	$4.31 million	1783	574
73	Perry County	$377,125	$172,321	+13.8%	$331,489	$940,680	1789	1461
74	Geauga County	$1.16 million	$169,604	+19.2%	$971,298	$2.63 million	1846	692
75	Lorain County	$4.18 million	$169,552	+5.6%	$3.96 million	$11.74 million	1848	233
76	Mercer County	$448,794	$168,887	+19.2%	$376,638	$1.00 million	1867	1310
77	Scioto County	$822,953	$168,255	+4.2%	$790,108	$2.33 million	1886	885
78	Putnam County	$320,666	$165,615	+11.3%	$288,122	$812,589	1969	1604
79	Lawrence County	$588,854	$164,332	+13.4%	$519,214	$1.49 million	2007	1098
80	Fairfield County	$2.03 million	$162,362	+6.0%	$1.91 million	$5.25 million	2063	443
81	Delaware County	$2.94 million	$161,827	+6.3%	$2.76 million	$7.37 million	2077	327
82	Morrow County	$307,501	$158,637	+6.4%	$289,013	$894,500	2158	1641
83	Highland County	$360,407	$151,926	+4.6%	$344,558	$929,181	2319	1504
84	Clermont County	$2.40 million	$150,547	+5.6%	$2.27 million	$6.49 million	2350	398
85	Holmes County	$352,744	$148,459	+21.3%	$290,795	$758,391	2390	1524
86	Adams County	$151,125	$147,963	-8.7%	$165,447	$541,088	2396	2132
87	Warren County	$2.79 million	$146,729	+10.1%	$2.53 million	$7.37 million	2417	342
88	Brown County	$297,444	$140,494	-14.6%	$348,123	$1.20 million	2532	1669

Fan accounts & spend mix — Ohio counties (88), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Cuyahoga County	428,126	363,907	42,813	21,406	$19.4 million	$8.33 million
Franklin County	421,791	358,523	42,179	21,090	$19.1 million	$8.21 million
Hamilton County	263,914	224,327	26,391	13,196	$12.0 million	$5.13 million
Montgomery County	128,509	109,232	12,851	6,425	$5.83 million	$2.50 million
Summit County	128,128	108,908	12,813	6,406	$5.82 million	$2.49 million
Butler County	112,670	95,770	11,267	5,634	$5.12 million	$2.19 million
Lucas County	104,184	88,556	10,418	5,209	$4.73 million	$2.03 million
Stark County	81,272	69,081	8,127	4,064	$3.69 million	$1.58 million
Lorain County	64,512	54,835	6,451	3,226	$2.93 million	$1.26 million
Lake County	59,886	50,903	5,989	2,994	$2.72 million	$1.17 million
Trumbull County	49,681	42,229	4,968	2,484	$2.26 million	$966,641
Mahoning County	45,988	39,090	4,599	2,299	$2.09 million	$894,793
Delaware County	45,285	38,492	4,529	2,264	$2.06 million	$881,115
Warren County	42,943	36,502	4,294	2,147	$1.95 million	$835,547
Portage County	42,178	35,851	4,218	2,109	$1.91 million	$820,649
Licking County	42,078	35,766	4,208	2,104	$1.91 million	$818,714
Medina County	38,689	32,886	3,869	1,934	$1.76 million	$752,772
Clermont County	36,963	31,419	3,696	1,848	$1.68 million	$719,196
Wood County	35,909	30,522	3,591	1,795	$1.63 million	$698,675
Greene County	35,578	30,242	3,558	1,779	$1.62 million	$692,250
Clark County	33,058	28,100	3,306	1,653	$1.50 million	$643,218
Fairfield County	31,266	26,576	3,127	1,563	$1.42 million	$608,351
Columbiana County	30,611	26,019	3,061	1,531	$1.39 million	$595,602
Richland County	28,788	24,469	2,879	1,439	$1.31 million	$560,119
Miami County	25,044	21,288	2,504	1,252	$1.14 million	$487,287
Ross County	22,969	19,523	2,297	1,148	$1.04 million	$446,903
Erie County	22,833	19,408	2,283	1,142	$1.04 million	$444,269
Wayne County	22,726	19,317	2,273	1,136	$1.03 million	$442,180
Allen County	21,958	18,665	2,196	1,098	$996,901	$427,243
Athens County	21,606	18,365	2,161	1,080	$980,904	$420,387
Muskingum County	21,325	18,126	2,132	1,066	$968,139	$414,917
Huron County	21,179	18,002	2,118	1,059	$961,501	$412,072
Ashtabula County	21,023	17,869	2,102	1,051	$954,420	$409,037
Tuscarawas County	20,172	17,146	2,017	1,009	$915,781	$392,478
Hancock County	19,082	16,220	1,908	954	$866,307	$371,275
Geauga County	17,848	15,171	1,785	892	$810,280	$347,263
Pike County	17,563	14,928	1,756	878	$797,339	$341,717
Crawford County	16,875	14,344	1,687	844	$766,115	$328,335
Seneca County	16,394	13,935	1,639	820	$744,276	$318,975
Sandusky County	15,806	13,435	1,581	790	$717,593	$307,540
Auglaize County	15,400	13,090	1,540	770	$699,177	$299,647
Ashland County	14,618	12,425	1,462	731	$663,633	$284,414
Union County	14,615	12,423	1,462	731	$663,533	$284,371
Darke County	14,467	12,297	1,447	723	$656,816	$281,493
Marion County	14,000	11,900	1,400	700	$635,581	$272,392
Jefferson County	13,962	11,868	1,396	698	$633,882	$271,664
Pickaway County	13,557	11,524	1,356	678	$615,491	$263,782
Clinton County	13,161	11,186	1,316	658	$597,484	$256,065
Scioto County	12,689	10,785	1,269	634	$576,067	$246,886
Belmont County	12,611	10,719	1,261	631	$572,525	$245,368
Defiance County	12,437	10,571	1,244	622	$564,620	$241,980
Knox County	12,241	10,405	1,224	612	$555,720	$238,166
Madison County	11,411	9,700	1,141	571	$518,071	$222,030
Fulton County	11,072	9,411	1,107	554	$502,665	$215,428
Washington County	11,071	9,410	1,107	554	$502,617	$215,407
Coshocton County	10,969	9,323	1,097	548	$497,976	$213,418
Shelby County	10,872	9,241	1,087	544	$493,583	$211,536
Logan County	10,541	8,960	1,054	527	$478,578	$205,105
Guernsey County	10,284	8,741	1,028	514	$466,889	$200,095
Gallia County	10,109	8,593	1,011	505	$458,955	$196,695
Williams County	9,995	8,495	999	500	$453,753	$194,466
Champaign County	9,923	8,434	992	496	$450,484	$193,065
Hardin County	9,828	8,354	983	491	$446,200	$191,229
Lawrence County	9,079	7,717	908	454	$412,198	$176,656
Morgan County	9,043	7,687	904	452	$410,558	$175,953
Preble County	8,997	7,647	900	450	$408,456	$175,053
Ottawa County	8,821	7,498	882	441	$400,486	$171,637
Wyandot County	8,819	7,496	882	441	$400,398	$171,599
Fayette County	8,615	7,323	861	431	$391,117	$167,621
Van Wert County	7,792	6,623	779	390	$353,741	$151,603
Mercer County	6,920	5,882	692	346	$314,155	$134,638
Jackson County	6,764	5,749	676	338	$307,068	$131,601
Henry County	6,594	5,605	659	330	$299,363	$128,298
Perry County	5,815	4,943	581	291	$263,987	$113,137
Highland County	5,557	4,723	556	278	$252,285	$108,122
Holmes County	5,439	4,623	544	272	$246,921	$105,823
Hocking County	5,134	4,364	513	257	$233,064	$99,884
Putnam County	4,944	4,203	494	247	$224,466	$96,200
Morrow County	4,741	4,030	474	237	$215,250	$92,250
Meigs County	4,665	3,965	466	233	$211,779	$90,762
Carroll County	4,655	3,957	466	233	$211,343	$90,576
Brown County	4,586	3,898	459	229	$208,211	$89,233
Paulding County	3,985	3,388	399	199	$180,933	$77,543
Harrison County	2,675	2,274	268	134	$121,447	$52,049
Adams County	2,330	1,981	233	117	$105,787	$45,337
Noble County	1,551	1,318	155	78	$70,410	$30,176
Vinton County	1,414	1,202	141	71	$64,179	$27,505
Monroe County	1,313	1,116	131	66	$59,630	$25,556

Oklahoma Spend Data

2026 total spend: $57.72 million
3-year spend (FY2023–FY2025): $153.7 million
2026 estimated fan accounts: 889,935
2026 male fan accounts: 756,445 accounts & $49.1 million spend
2026 female fan accounts: 88,994 accounts & $5.77 million spend
2026 other fan accounts: 44,497 accounts & $2.89 million spend
2026 spend on PPV, tips & messages: $40.4 million (70%)
2026 spend on subscriptions: $17.3 million (30%)
2026 spend per 10k adults: $185,798
National rank (per-capita): #33
National rank (total): #27
Change vs FY2025: +8.0%
Cities in dataset: 5
Counties in dataset: 77

Cities in Oklahoma (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Oklahoma City	$12.89 million	$241,264	-3.3%	$13.34 million	$41.26 million	43
2	Tulsa	$5.21 million	$141,716	-1.3%	$5.28 million	$15.70 million	69
3	Norman	$1.70 million	$177,497	+1.1%	$1.69 million	$5.73 million	149
4	Broken Arrow	$1.60 million	$180,479	+8.7%	$1.47 million	$4.23 million	152
5	Lawton	$1.48 million	$208,627	-1.2%	$1.50 million	$4.38 million	155

Fan accounts in Oklahoma cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Oklahoma City	198,780	168,963	19,878	9,939	$9.02 million	$3.87 million
Tulsa	80,362	68,308	8,036	4,018	$3.65 million	$1.56 million
Norman	26,274	22,333	2,627	1,314	$1.19 million	$511,211
Broken Arrow	24,682	20,979	2,468	1,234	$1.12 million	$480,234
Lawton	22,865	19,435	2,286	1,143	$1.04 million	$444,877

Counties in Oklahoma (77), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	McCurtain County	$869,648	$265,668	+20.0%	$724,699	$1.92 million	187	845
2	Coal County	$339,143	$264,694	+52.3%	$222,670	$483,867	190	1554
3	Oklahoma County	$16.26 million	$249,227	+5.6%	$15.41 million	$45.06 million	301	52
4	Kingfisher County	$467,204	$242,142	+33.7%	$349,492	$744,182	361	1285
5	Johnston County	$298,659	$222,687	+36.5%	$218,871	$379,932	588	1664
6	Craig County	$358,032	$219,568	+0.6%	$355,921	$902,920	646	1510
7	Pushmataha County	$292,775	$219,188	+4.5%	$280,237	$818,076	652	1675
8	Noble County	$287,920	$217,338	+35.2%	$213,027	$490,127	677	1688
9	Canadian County	$3.27 million	$216,120	+15.6%	$2.83 million	$7.85 million	703	292
10	Beckham County	$459,066	$212,552	+30.9%	$350,661	$900,571	760	1296
11	Haskell County	$276,913	$209,964	+32.4%	$209,228	$505,597	800	1717
12	Harmon County	$117,209	$208,585	+51.4%	$77,438	$141,831	828	2303
13	Comanche County	$1.97 million	$199,640	+8.9%	$1.81 million	$5.19 million	988	456
14	Texas County	$365,213	$197,558	+4.8%	$348,323	$1.01 million	1041	1489
15	Greer County	$132,713	$197,300	+23.4%	$107,536	$245,041	1045	2226
16	Latimer County	$196,798	$196,699	+44.8%	$135,881	$289,706	1075	1975
17	Bryan County	$840,633	$196,687	+17.4%	$715,933	$1.86 million	1077	867
18	Alfalfa County	$134,787	$196,586	+42.4%	$94,678	$181,590	1081	2215
19	Cimarron County	$53,311	$187,212	-1.4%	$54,060	$155,121	1374	2676
20	Jackson County	$382,517	$186,267	+5.6%	$362,350	$910,211	1406	1452
21	Custer County	$424,210	$184,580	+3.0%	$412,027	$1.15 million	1452	1351
22	Ellis County	$61,592	$182,201	+5.4%	$58,443	$171,711	1515	2616
23	Kiowa County	$114,233	$178,322	+16.0%	$98,477	$274,197	1627	2325
24	Caddo County	$363,691	$177,964	+19.4%	$304,491	$782,433	1640	1492
25	McClain County	$688,166	$177,368	+20.8%	$569,824	$1.57 million	1654	997
26	Cherokee County	$681,206	$177,263	+12.1%	$607,812	$1.71 million	1657	1002
27	Washington County	$746,600	$176,981	+18.8%	$628,268	$1.54 million	1664	941
28	Sequoyah County	$549,714	$174,635	-9.6%	$608,397	$2.08 million	1734	1155
29	Pittsburg County	$552,084	$169,390	+2.8%	$537,096	$1.33 million	1855	1148
30	Payne County	$1.09 million	$169,205	+9.0%	$999,384	$3.24 million	1859	726
31	Tillman County	$65,173	$168,982	+6.7%	$61,073	$199,599	1864	2593
32	Carter County	$622,847	$168,843	+5.0%	$593,201	$1.75 million	1869	1069
33	Roger Mills County	$17,746	$168,726	+16.8%	$15,195	$40,629	1873	2931
34	Harper County	$16,006	$168,519	+3.3%	$15,488	$41,815	1877	2947
35	Cotton County	$43,115	$167,611	+8.5%	$39,742	$126,350	1911	2744
36	McIntosh County	$231,489	$167,606	+27.6%	$181,467	$463,051	1912	1870
37	Murray County	$152,349	$167,376	+4.1%	$146,401	$361,683	1917	2124
38	Lincoln County	$434,106	$167,332	+23.4%	$351,830	$813,804	1920	1334
39	Atoka County	$157,384	$165,910	+5.0%	$149,908	$362,871	1959	2103
40	Grant County	$18,578	$165,372	+13.5%	$16,364	$57,578	1975	2926
41	Love County	$105,565	$165,339	+5.6%	$99,938	$302,459	1976	2368
42	Jefferson County	$35,503	$165,119	+9.5%	$32,436	$106,649	1983	2801
43	Blaine County	$73,629	$164,562	+12.0%	$65,749	$219,392	2002	2545
44	Woodward County	$218,945	$164,387	+7.7%	$203,383	$638,802	2006	1902
45	Marshall County	$171,115	$163,933	+0.6%	$170,071	$366,677	2016	2056
46	Ottawa County	$353,209	$163,867	+4.2%	$338,972	$982,093	2019	1522
47	Dewey County	$15,443	$163,694	+3.6%	$14,903	$40,123	2021	2953
48	Woods County	$67,469	$162,972	-3.8%	$70,132	$226,963	2046	2580
49	Beaver County	$21,812	$162,931	+8.2%	$20,163	$83,648	2048	2899
50	Major County	$54,018	$162,392	+23.2%	$43,833	$116,195	2061	2671
51	Choctaw County	$134,444	$161,671	+25.7%	$106,952	$278,439	2082	2217
52	Tulsa County	$8.80 million	$161,339	+5.1%	$8.37 million	$24.79 million	2092	119
53	Okfuskee County	$99,643	$161,186	+4.9%	$94,971	$269,416	2097	2401
54	Garfield County	$727,173	$159,986	+4.1%	$698,400	$1.90 million	2132	956
55	Kay County	$497,118	$159,908	+11.2%	$447,093	$1.24 million	2133	1242
56	Nowata County	$67,430	$158,864	+26.1%	$53,476	$136,590	2148	2581
57	Garvin County	$275,312	$158,395	+4.9%	$262,411	$757,264	2166	1722
58	Osage County	$522,219	$157,308	+33.0%	$392,740	$896,984	2193	1190
59	Adair County	$181,410	$155,399	+4.2%	$174,162	$498,562	2234	2017
60	Delaware County	$450,024	$155,292	+5.6%	$426,053	$1.28 million	2237	1307
61	Pottawatomie County	$847,045	$154,424	+4.6%	$809,442	$2.24 million	2255	861
62	Mayes County	$420,389	$153,321	+3.8%	$405,013	$1.15 million	2287	1358
63	Hughes County	$89,754	$151,604	+4.1%	$86,204	$285,161	2324	2450
64	Creek County	$808,564	$150,092	+5.6%	$765,610	$2.30 million	2359	892
65	Pawnee County	$109,122	$148,707	+16.3%	$93,802	$253,733	2385	2347
66	Stephens County	$428,243	$146,926	+7.0%	$400,338	$1.25 million	2415	1343
67	Okmulgee County	$340,209	$145,748	+4.3%	$326,115	$1.04 million	2435	1550
68	Cleveland County	$3.35 million	$144,320	-4.1%	$3.49 million	$11.28 million	2466	285
69	Seminole County	$168,637	$142,661	+5.9%	$159,259	$488,177	2489	2063
70	Muskogee County	$643,025	$141,400	-3.5%	$666,256	$2.15 million	2518	1043
71	Pontotoc County	$306,860	$137,232	+2.0%	$300,984	$947,391	2589	1644
72	Rogers County	$988,736	$136,888	+17.9%	$838,664	$2.34 million	2594	772
73	Washita County	$5,732	$136,230	-75.2%	$23,085	$112,854	2603	3030
74	Wagoner County	$875,249	$135,124	+21.3%	$721,777	$1.72 million	2617	842
75	Le Flore County	$370,430	$127,772	+7.6%	$344,232	$1.05 million	2711	1474
76	Grady County	$387,400	$117,777	+4.6%	$370,532	$1.05 million	2825	1441
77	Logan County	$297,684	$109,757	+2.7%	$289,880	$776,682	2922	1667

Fan accounts & spend mix — Oklahoma counties (77), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Oklahoma County	250,734	213,124	25,073	12,537	$11.4 million	$4.88 million
Tulsa County	135,697	115,343	13,570	6,785	$6.16 million	$2.64 million
Cleveland County	51,692	43,938	5,169	2,585	$2.35 million	$1.01 million
Canadian County	50,465	42,895	5,047	2,523	$2.29 million	$981,900
Comanche County	30,361	25,807	3,036	1,518	$1.38 million	$590,734
Payne County	16,799	14,279	1,680	840	$762,682	$326,864
Rogers County	15,245	12,958	1,524	762	$692,115	$296,621
Wagoner County	13,495	11,471	1,350	675	$612,675	$262,575
McCurtain County	13,409	11,397	1,341	670	$608,753	$260,894
Pottawatomie County	13,060	11,101	1,306	653	$592,932	$254,114
Bryan County	12,961	11,017	1,296	648	$588,443	$252,190
Creek County	12,467	10,597	1,247	623	$565,995	$242,569
Washington County	11,512	9,785	1,151	576	$522,620	$223,980
Garfield County	11,212	9,530	1,121	561	$509,021	$218,152
McClain County	10,611	9,019	1,061	531	$481,716	$206,450
Cherokee County	10,503	8,928	1,050	525	$476,844	$204,362
Muskogee County	9,915	8,427	991	496	$450,118	$192,908
Carter County	9,603	8,163	960	480	$435,993	$186,854
Pittsburg County	8,512	7,236	851	426	$386,458	$165,625
Sequoyah County	8,476	7,204	848	424	$384,800	$164,914
Osage County	8,052	6,844	805	403	$365,553	$156,666
Kay County	7,665	6,515	766	383	$347,982	$149,135
Kingfisher County	7,204	6,123	720	360	$327,042	$140,161
Beckham County	7,078	6,016	708	354	$321,346	$137,720
Delaware County	6,939	5,898	694	347	$315,017	$135,007
Lincoln County	6,693	5,689	669	335	$303,874	$130,232
Stephens County	6,603	5,612	660	330	$299,770	$128,473
Custer County	6,541	5,560	654	327	$296,947	$127,263
Mayes County	6,482	5,510	648	324	$294,272	$126,117
Grady County	5,973	5,077	597	299	$271,180	$116,220
Jackson County	5,898	5,013	590	295	$267,762	$114,755
Le Flore County	5,712	4,855	571	286	$259,301	$111,129
Texas County	5,631	4,786	563	282	$255,649	$109,564
Caddo County	5,608	4,766	561	280	$254,584	$109,107
Craig County	5,520	4,692	552	276	$250,623	$107,410
Ottawa County	5,446	4,629	545	272	$247,246	$105,963
Okmulgee County	5,246	4,459	525	262	$238,147	$102,063
Coal County	5,229	4,445	523	261	$237,400	$101,743
Pontotoc County	4,731	4,022	473	237	$214,802	$92,058
Johnston County	4,605	3,914	460	230	$209,062	$89,598
Logan County	4,590	3,901	459	229	$208,379	$89,305
Pushmataha County	4,514	3,837	451	226	$204,943	$87,833
Noble County	4,439	3,773	444	222	$201,544	$86,376
Haskell County	4,270	3,629	427	213	$193,839	$83,074
Garvin County	4,245	3,608	424	212	$192,718	$82,593
McIntosh County	3,569	3,034	357	178	$162,043	$69,447
Woodward County	3,376	2,869	338	169	$153,262	$65,684
Latimer County	3,034	2,579	303	152	$137,758	$59,039
Adair County	2,797	2,378	280	140	$126,987	$54,423
Marshall County	2,638	2,243	264	132	$119,781	$51,335
Seminole County	2,600	2,210	260	130	$118,046	$50,591
Atoka County	2,427	2,063	243	121	$110,169	$47,215
Murray County	2,349	1,997	235	117	$106,644	$45,705
Alfalfa County	2,078	1,766	208	104	$94,351	$40,436
Choctaw County	2,073	1,762	207	104	$94,111	$40,333
Greer County	2,046	1,739	205	102	$92,899	$39,814
Harmon County	1,807	1,536	181	90	$82,046	$35,163
Kiowa County	1,761	1,497	176	88	$79,963	$34,270
Pawnee County	1,683	1,430	168	84	$76,386	$32,737
Love County	1,628	1,384	163	81	$73,895	$31,669
Okfuskee County	1,536	1,306	154	77	$69,750	$29,893
Hughes County	1,384	1,176	138	69	$62,828	$26,926
Blaine County	1,135	965	114	57	$51,540	$22,089
Woods County	1,040	884	104	52	$47,228	$20,241
Nowata County	1,040	884	104	52	$47,201	$20,229
Tillman County	1,005	854	100	50	$45,621	$19,552
Ellis County	950	807	95	47	$43,115	$18,478
Major County	833	708	83	42	$37,812	$16,205
Cimarron County	822	699	82	41	$37,318	$15,993
Cotton County	665	565	66	33	$30,180	$12,934
Jefferson County	547	465	55	27	$24,852	$10,651
Beaver County	336	286	34	17	$15,269	$6,544
Grant County	286	243	29	14	$13,005	$5,574
Roger Mills County	274	233	27	14	$12,422	$5,324
Harper County	247	210	25	12	$11,204	$4,802
Dewey County	238	202	24	12	$10,810	$4,633
Washita County	88	75	8.8	4.4	$4,012	$1,720

Oregon Spend Data

2026 total spend: $72.32 million
3-year spend (FY2023–FY2025): $184.8 million
2026 estimated fan accounts: 1.12 million
2026 male fan accounts: 947,775 accounts & $61.5 million spend
2026 female fan accounts: 111,503 accounts & $7.23 million spend
2026 other fan accounts: 55,751 accounts & $3.62 million spend
2026 spend on PPV, tips & messages: $50.6 million (70%)
2026 spend on subscriptions: $21.7 million (30%)
2026 spend per 10k adults: $217,525
National rank (per-capita): #12
National rank (total): #23
Change vs FY2025: +10.8%
Cities in dataset: 4
Counties in dataset: 36

Cities in Oregon (4)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Portland	$20.74 million	$405,148	+4.1%	$19.93 million	$55.91 million	23
2	Salem	$3.54 million	$257,003	-2.3%	$3.62 million	$10.88 million	97
3	Eugene	$2.62 million	$176,373	-0.0%	$2.62 million	$8.07 million	117
4	Gresham	$1.91 million	$220,647	+11.1%	$1.72 million	$4.45 million	142

Fan accounts in Oregon cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Portland	319,808	271,837	31,981	15,990	$14.5 million	$6.22 million
Salem	54,576	46,389	5,458	2,729	$2.48 million	$1.06 million
Eugene	40,432	34,367	4,043	2,022	$1.84 million	$786,680
Gresham	29,461	25,042	2,946	1,473	$1.34 million	$573,226

Counties in Oregon (36), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Morrow County	$1.17 million	$481,570	+2.5%	$1.14 million	$3.38 million	6	686
2	Multnomah County	$22.23 million	$350,539	+10.4%	$20.14 million	$56.23 million	26	38
3	Wasco County	$862,967	$304,814	+31.9%	$654,418	$1.55 million	67	847
4	Jefferson County	$826,600	$299,915	+35.7%	$609,090	$1.43 million	73	882
5	Clatsop County	$997,288	$267,916	+21.4%	$821,564	$2.22 million	174	770
6	Umatilla County	$1.81 million	$264,129	+22.7%	$1.47 million	$3.86 million	194	501
7	Coos County	$1.26 million	$238,666	+24.8%	$1.01 million	$2.62 million	381	647
8	Baker County	$337,540	$229,839	+23.3%	$273,666	$661,288	496	1558
9	Gilliam County	$70,308	$228,987	+40.2%	$50,144	$103,316	509	2564
10	Lake County	$159,377	$222,055	+38.6%	$115,019	$277,161	600	2094
11	Curry County	$387,212	$216,683	+1.7%	$380,752	$1.00 million	696	1442
12	Sherman County	$20,100	$210,429	+7.5%	$18,698	$61,798	791	2915
13	Wallowa County	$111,227	$210,301	+37.3%	$81,023	$193,300	795	2338
14	Wheeler County	$5,634	$208,634	-0.6%	$5,666	$14,686	825	3031
15	Harney County	$99,027	$207,601	+19.7%	$82,723	$208,276	843	2403
16	Crook County	$418,784	$205,715	+14.9%	$364,321	$970,365	874	1364
17	Malheur County	$494,446	$205,688	+21.5%	$406,816	$1.09 million	875	1247
18	Grant County	$76,293	$202,007	+23.5%	$61,759	$155,632	938	2526
19	Polk County	$1.38 million	$201,021	+29.7%	$1.07 million	$2.60 million	954	611
20	Hood River County	$329,192	$199,571	+15.7%	$284,431	$759,836	993	1580
21	Josephine County	$1.31 million	$197,470	+3.0%	$1.27 million	$3.71 million	1042	632
22	Yamhill County	$1.65 million	$196,869	+19.1%	$1.39 million	$3.68 million	1065	529
23	Columbia County	$762,475	$193,414	+5.5%	$722,410	$2.21 million	1184	931
24	Linn County	$1.94 million	$192,393	+5.7%	$1.84 million	$5.82 million	1215	465
25	Marion County	$5.28 million	$191,418	+9.2%	$4.84 million	$13.88 million	1240	194
26	Union County	$305,103	$187,063	+2.5%	$297,746	$840,288	1379	1647
27	Clackamas County	$6.07 million	$184,007	+11.6%	$5.44 million	$15.64 million	1469	170
28	Jackson County	$3.01 million	$178,717	+5.0%	$2.87 million	$8.32 million	1612	321
29	Tillamook County	$277,761	$176,768	+3.6%	$268,000	$760,655	1671	1715
30	Lincoln County	$599,037	$176,583	+15.5%	$518,435	$1.42 million	1676	1090
31	Lane County	$5.00 million	$171,071	+4.8%	$4.77 million	$14.45 million	1815	204
32	Klamath County	$773,884	$164,632	+1.2%	$764,904	$2.36 million	2000	926
33	Washington County	$7.66 million	$162,414	+12.2%	$6.82 million	$19.10 million	2060	139
34	Benton County	$1.09 million	$160,925	+5.2%	$1.04 million	$3.14 million	2103	725
35	Douglas County	$1.19 million	$153,990	+4.8%	$1.14 million	$3.43 million	2267	681
36	Deschutes County	$2.34 million	$150,151	+4.7%	$2.23 million	$6.67 million	2357	402

Fan accounts & spend mix — Oregon counties (36), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Multnomah County	342,747	291,335	34,275	17,137	$15.6 million	$6.67 million
Washington County	118,035	100,329	11,803	5,902	$5.36 million	$2.30 million
Clackamas County	93,610	79,568	9,361	4,680	$4.25 million	$1.82 million
Marion County	81,406	69,195	8,141	4,070	$3.70 million	$1.58 million
Lane County	77,166	65,591	7,717	3,858	$3.50 million	$1.50 million
Jackson County	46,458	39,489	4,646	2,323	$2.11 million	$903,935
Deschutes County	36,054	30,646	3,605	1,803	$1.64 million	$701,506
Linn County	29,978	25,481	2,998	1,499	$1.36 million	$583,273
Umatilla County	27,879	23,697	2,788	1,394	$1.27 million	$542,438
Yamhill County	25,443	21,627	2,544	1,272	$1.16 million	$495,046
Polk County	21,303	18,108	2,130	1,065	$967,154	$414,494
Josephine County	20,254	17,216	2,025	1,013	$919,535	$394,086
Coos County	19,405	16,495	1,941	970	$881,004	$377,573
Douglas County	18,361	15,607	1,836	918	$833,597	$357,256
Morrow County	18,092	15,378	1,809	905	$821,384	$352,022
Benton County	16,812	14,290	1,681	841	$763,252	$327,108
Clatsop County	15,377	13,070	1,538	769	$698,101	$299,186
Wasco County	13,306	11,310	1,331	665	$604,077	$258,890
Jefferson County	12,745	10,833	1,275	637	$578,620	$247,980
Klamath County	11,932	10,142	1,193	597	$541,719	$232,165
Columbia County	11,756	9,993	1,176	588	$533,733	$228,743
Lincoln County	9,236	7,851	924	462	$419,326	$179,711
Malheur County	7,624	6,480	762	381	$346,112	$148,334
Crook County	6,457	5,488	646	323	$293,148	$125,635
Curry County	5,970	5,075	597	299	$271,049	$116,164
Baker County	5,204	4,424	520	260	$236,278	$101,262
Hood River County	5,076	4,314	508	254	$230,434	$98,758
Union County	4,704	3,999	470	235	$213,572	$91,531
Tillamook County	4,283	3,640	428	214	$194,432	$83,328
Lake County	2,457	2,089	246	123	$111,564	$47,813
Wallowa County	1,715	1,458	171	86	$77,859	$33,368
Harney County	1,527	1,298	153	76	$69,319	$29,708
Grant County	1,176	1000	118	59	$53,405	$22,888
Gilliam County	1,084	921	108	54	$49,215	$21,092
Sherman County	310	263	31	15	$14,070	$6,030
Wheeler County	87	74	8.7	4.3	$3,944	$1,690

P

Pennsylvania Spend Data

2026 total spend: $195.8 million
3-year spend (FY2023–FY2025): $521.8 million
2026 estimated fan accounts: 3.02 million
2026 male fan accounts: 2.57 million accounts & $166.4 million spend
2026 female fan accounts: 301,919 accounts & $19.6 million spend
2026 other fan accounts: 150,960 accounts & $9.79 million spend
2026 spend on PPV, tips & messages: $137.1 million (70%)
2026 spend on subscriptions: $58.7 million (30%)
2026 spend per 10k adults: $189,538
National rank (per-capita): #31
National rank (total): #7
Change vs FY2025: +8.1%
Cities in dataset: 4
Counties in dataset: 67

Cities in Pennsylvania (4)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Philadelphia	$32.80 million	$260,696	+6.5%	$30.79 million	$90.54 million	13
2	Pittsburgh	$15.25 million	$642,436	+7.8%	$14.14 million	$41.03 million	33
3	Erie	$2.49 million	$325,489	-2.0%	$2.54 million	$7.53 million	122
4	Allentown	$1.79 million	$182,696	-1.9%	$1.83 million	$5.79 million	145

Fan accounts in Pennsylvania cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Philadelphia	505,790	429,922	50,579	25,290	$23.0 million	$9.84 million
Pittsburgh	235,080	199,818	23,508	11,754	$10.7 million	$4.57 million
Erie	38,348	32,595	3,835	1,917	$1.74 million	$746,128
Allentown	27,646	23,499	2,765	1,382	$1.26 million	$537,914

Counties in Pennsylvania (67), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Philadelphia County	$32.49 million	$261,566	+5.3%	$30.85 million	$89.51 million	212	24
2	Allegheny County	$25.29 million	$261,238	+10.5%	$22.88 million	$64.23 million	215	31
3	Bradford County	$1.38 million	$257,924	+12.6%	$1.23 million	$3.46 million	238	612
4	Lackawanna County	$4.21 million	$240,307	+12.9%	$3.73 million	$10.06 million	370	230
5	Luzerne County	$6.18 million	$232,861	+17.2%	$5.27 million	$14.43 million	447	166
6	Clinton County	$763,118	$226,019	+5.7%	$721,800	$2.16 million	538	930
7	Columbia County	$1.25 million	$224,593	+20.8%	$1.04 million	$2.71 million	556	652
8	Centre County	$2.79 million	$219,793	+14.5%	$2.44 million	$6.59 million	639	341
9	Westmoreland County	$6.09 million	$219,525	+15.0%	$5.30 million	$14.31 million	647	169
10	Mercer County	$1.91 million	$217,382	+17.6%	$1.62 million	$4.27 million	676	475
11	Armstrong County	$1.10 million	$209,733	+11.5%	$984,273	$2.83 million	806	721
12	Blair County	$1.98 million	$206,790	+10.0%	$1.80 million	$5.09 million	859	454
13	Wyoming County	$457,578	$206,362	+6.9%	$427,945	$1.27 million	867	1298
14	Butler County	$3.24 million	$204,255	+13.0%	$2.87 million	$8.10 million	897	297
15	Sullivan County	$115,014	$199,932	+24.0%	$92,721	$210,217	978	2317
16	Lawrence County	$1.33 million	$198,897	+12.9%	$1.18 million	$3.21 million	1003	624
17	McKean County	$616,531	$196,738	+18.1%	$522,093	$1.43 million	1073	1073
18	Perry County	$717,541	$193,604	+10.3%	$650,476	$1.85 million	1174	967
19	Montour County	$268,109	$191,155	+4.0%	$257,908	$565,779	1245	1744
20	Schuylkill County	$2.17 million	$190,964	+13.4%	$1.92 million	$5.18 million	1249	423
21	Northampton County	$4.86 million	$190,894	+4.4%	$4.65 million	$14.19 million	1253	210
22	Susquehanna County	$571,617	$190,800	+6.0%	$539,211	$1.52 million	1256	1123
23	Potter County	$234,445	$190,092	+16.4%	$201,419	$547,871	1285	1859
24	Monroe County	$2.47 million	$188,714	+11.1%	$2.22 million	$6.36 million	1326	383
25	Wayne County	$750,626	$187,420	+19.6%	$627,652	$1.73 million	1367	939
26	Cambria County	$1.88 million	$187,241	+4.2%	$1.81 million	$4.55 million	1372	481
27	Northumberland County	$1.30 million	$186,374	+9.7%	$1.19 million	$3.93 million	1401	635
28	Erie County	$3.80 million	$183,262	+3.3%	$3.68 million	$10.35 million	1487	256
29	York County	$6.76 million	$182,672	+5.3%	$6.42 million	$18.43 million	1497	154
30	Franklin County	$2.28 million	$182,400	+11.4%	$2.04 million	$5.75 million	1508	410
31	Cumberland County	$3.93 million	$181,978	+10.6%	$3.56 million	$10.27 million	1522	251
32	Dauphin County	$4.10 million	$179,614	+11.5%	$3.68 million	$10.29 million	1583	242
33	Lycoming County	$1.55 million	$179,060	+7.0%	$1.45 million	$4.47 million	1601	550
34	Lebanon County	$2.01 million	$178,263	+6.6%	$1.89 million	$5.95 million	1629	446
35	Adams County	$1.47 million	$177,867	+7.3%	$1.37 million	$4.27 million	1645	579
36	Cameron County	$21,562	$177,023	-34.8%	$33,094	$150,915	1661	2901
37	Warren County	$473,869	$176,366	+11.6%	$424,521	$1.22 million	1689	1276
38	Clearfield County	$1.01 million	$172,662	+2.9%	$981,420	$2.73 million	1782	760
39	Forest County	$41,138	$172,632	+27.6%	$32,239	$83,254	1784	2762
40	Washington County	$2.76 million	$170,051	+2.5%	$2.69 million	$8.28 million	1837	346
41	Venango County	$591,650	$168,276	+14.1%	$518,669	$1.43 million	1884	1097
42	Mifflin County	$537,439	$166,401	+5.2%	$510,681	$1.54 million	1946	1171
43	Beaver County	$2.10 million	$166,362	+1.2%	$2.08 million	$6.50 million	1947	436
44	Berks County	$5.66 million	$165,760	+8.9%	$5.20 million	$14.98 million	1965	181
45	Indiana County	$1.01 million	$165,621	+10.3%	$915,802	$2.60 million	1968	759
46	Jefferson County	$490,017	$164,750	+2.8%	$476,445	$1.49 million	1992	1255
47	Tioga County	$447,562	$163,565	+5.4%	$424,521	$1.26 million	2026	1314
48	Fayette County	$1.50 million	$162,910	+4.8%	$1.43 million	$4.26 million	2050	570
49	Clarion County	$386,816	$161,440	+9.2%	$354,338	$1.03 million	2089	1443
50	Juniata County	$206,735	$158,768	+1.8%	$203,131	$548,884	2154	1950
51	Bedford County	$497,571	$157,336	+11.4%	$446,774	$1.58 million	2192	1240
52	Snyder County	$396,869	$156,621	-3.4%	$410,827	$1.37 million	2210	1418
53	Greene County	$320,542	$155,594	-6.2%	$341,785	$1.16 million	2228	1605
54	Bucks County	$7.79 million	$155,058	+3.4%	$7.53 million	$21.24 million	2241	136
55	Somerset County	$778,386	$154,686	+5.3%	$738,918	$2.23 million	2247	918
56	Huntingdon County	$424,075	$154,299	-0.1%	$424,521	$1.31 million	2258	1353
57	Lehigh County	$4.51 million	$152,852	+6.5%	$4.23 million	$13.18 million	2300	220
58	Crawford County	$875,685	$152,308	+6.2%	$824,507	$2.49 million	2312	841
59	Lancaster County	$6.58 million	$151,342	+5.5%	$6.24 million	$18.75 million	2332	157
60	Fulton County	$62,914	$150,068	-22.9%	$81,595	$344,110	2360	2606
61	Chester County	$6.35 million	$147,819	+9.7%	$5.79 million	$16.45 million	2400	161
62	Delaware County	$6.50 million	$145,184	+8.7%	$5.98 million	$17.60 million	2449	159
63	Carbon County	$608,729	$142,467	-3.0%	$627,652	$2.05 million	2495	1083
64	Elk County	$205,964	$142,264	-22.0%	$263,899	$1.05 million	2498	1953
65	Montgomery County	$9.61 million	$141,433	+4.4%	$9.20 million	$26.78 million	2517	106
66	Pike County	$493,014	$131,671	+4.7%	$470,739	$1.39 million	2653	1250
67	Union County	$247,548	$125,993	+7.5%	$230,234	$712,133	2735	1806

Fan accounts & spend mix — Pennsylvania counties (67), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Philadelphia County	500,994	425,845	50,099	25,050	$22.7 million	$9.75 million
Allegheny County	389,984	331,487	38,998	19,499	$17.7 million	$7.59 million
Montgomery County	148,154	125,931	14,815	7,408	$6.73 million	$2.88 million
Bucks County	120,062	102,053	12,006	6,003	$5.45 million	$2.34 million
York County	104,229	88,594	10,423	5,211	$4.73 million	$2.03 million
Lancaster County	101,498	86,273	10,150	5,075	$4.61 million	$1.97 million
Delaware County	100,177	85,150	10,018	5,009	$4.55 million	$1.95 million
Chester County	97,875	83,194	9,787	4,894	$4.44 million	$1.90 million
Luzerne County	95,249	80,961	9,525	4,762	$4.32 million	$1.85 million
Westmoreland County	93,919	79,831	9,392	4,696	$4.26 million	$1.83 million
Berks County	87,221	74,138	8,722	4,361	$3.96 million	$1.70 million
Northampton County	74,909	63,672	7,491	3,745	$3.40 million	$1.46 million
Lehigh County	69,530	59,101	6,953	3,477	$3.16 million	$1.35 million
Lackawanna County	64,928	55,189	6,493	3,246	$2.95 million	$1.26 million
Dauphin County	63,277	53,785	6,328	3,164	$2.87 million	$1.23 million
Cumberland County	60,671	51,570	6,067	3,034	$2.75 million	$1.18 million
Erie County	58,618	49,825	5,862	2,931	$2.66 million	$1.14 million
Butler County	49,993	42,494	4,999	2,500	$2.27 million	$972,710
Centre County	43,010	36,558	4,301	2,150	$1.95 million	$836,842
Washington County	42,515	36,137	4,251	2,126	$1.93 million	$827,207
Monroe County	38,070	32,359	3,807	1,903	$1.73 million	$740,723
Franklin County	35,097	29,833	3,510	1,755	$1.59 million	$682,887
Schuylkill County	33,512	28,485	3,351	1,676	$1.52 million	$652,036
Beaver County	32,415	27,552	3,241	1,621	$1.47 million	$630,692
Lebanon County	31,048	26,391	3,105	1,552	$1.41 million	$604,104
Blair County	30,539	25,958	3,054	1,527	$1.39 million	$594,196
Mercer County	29,427	25,013	2,943	1,471	$1.34 million	$572,564
Cambria County	29,057	24,698	2,906	1,453	$1.32 million	$565,355
Lycoming County	23,901	20,316	2,390	1,195	$1.09 million	$465,049
Fayette County	23,105	19,639	2,310	1,155	$1.05 million	$449,553
Adams County	22,616	19,224	2,262	1,131	$1.03 million	$440,041
Bradford County	21,298	18,103	2,130	1,065	$966,921	$414,395
Lawrence County	20,505	17,430	2,051	1,025	$930,939	$398,974
Northumberland County	20,082	17,070	2,008	1,004	$911,738	$390,745
Columbia County	19,339	16,438	1,934	967	$877,966	$376,271
Armstrong County	16,915	14,377	1,691	846	$767,917	$329,107
Indiana County	15,575	13,239	1,557	779	$707,099	$303,042
Clearfield County	15,568	13,232	1,557	778	$706,762	$302,898
Crawford County	13,502	11,477	1,350	675	$612,979	$262,705
Somerset County	12,002	10,201	1,200	600	$544,870	$233,516
Clinton County	11,766	10,001	1,177	588	$534,183	$228,936
Wayne County	11,574	9,838	1,157	579	$525,438	$225,188
Perry County	11,063	9,404	1,106	553	$502,279	$215,262
McKean County	9,506	8,080	951	475	$431,572	$184,959
Carbon County	9,386	7,978	939	469	$426,110	$182,619
Venango County	9,122	7,754	912	456	$414,155	$177,495
Susquehanna County	8,814	7,492	881	441	$400,132	$171,485
Mifflin County	8,287	7,044	829	414	$376,208	$161,232
Bedford County	7,672	6,521	767	384	$348,300	$149,271
Pike County	7,602	6,461	760	380	$345,110	$147,904
Jefferson County	7,555	6,422	756	378	$343,012	$147,005
Warren County	7,306	6,210	731	365	$331,708	$142,161
Wyoming County	7,055	5,997	706	353	$320,304	$137,273
Tioga County	6,901	5,866	690	345	$313,293	$134,268
Huntingdon County	6,539	5,558	654	327	$296,853	$127,223
Snyder County	6,119	5,201	612	306	$277,808	$119,061
Clarion County	5,964	5,070	596	298	$270,771	$116,045
Greene County	4,942	4,201	494	247	$224,379	$96,162
Montour County	4,134	3,514	413	207	$187,676	$80,433
Union County	3,817	3,244	382	191	$173,284	$74,264
Potter County	3,615	3,073	361	181	$164,112	$70,334
Juniata County	3,188	2,709	319	159	$144,715	$62,021
Elk County	3,176	2,699	318	159	$144,175	$61,789
Sullivan County	1,773	1,507	177	89	$80,510	$34,504
Fulton County	970	825	97	49	$44,040	$18,874
Forest County	634	539	63	32	$28,797	$12,341
Cameron County	332	283	33	17	$15,093	$6,469

R

Rhode Island Spend Data

2026 total spend: $15.26 million
3-year spend (FY2023–FY2025): $40.52 million
2026 estimated fan accounts: 235,269
2026 male fan accounts: 199,979 accounts & $13.0 million spend
2026 female fan accounts: 23,527 accounts & $1.53 million spend
2026 other fan accounts: 11,763 accounts & $762,940 spend
2026 spend on PPV, tips & messages: $10.7 million (70%)
2026 spend on subscriptions: $4.58 million (30%)
2026 spend per 10k adults: $177,221
National rank (per-capita): #39
National rank (total): #44
Change vs FY2025: +11.2%
Cities in dataset: 1
Counties in dataset: 5

Cities in Rhode Island (1)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Providence	$4.23 million	$282,995	+10.9%	$3.81 million	$10.83 million	80

Fan accounts in Rhode Island cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Providence	65,149	55,377	6,515	3,257	$2.96 million	$1.27 million

Counties in Rhode Island (5), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Kent County	$2.74 million	$197,106	+8.4%	$2.53 million	$7.57 million	1053	349
2	Providence County	$9.64 million	$180,890	+13.7%	$8.48 million	$24.67 million	1557	104
3	Newport County	$1.06 million	$165,671	+6.7%	$989,613	$2.84 million	1966	740
4	Bristol County	$468,633	$141,505	+12.7%	$415,854	$1.38 million	2514	1283
5	Washington County	$1.35 million	$141,112	+3.3%	$1.31 million	$4.06 million	2524	619

Fan accounts & spend mix — Rhode Island counties (5), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Providence County	148,665	126,365	14,866	7,433	$6.75 million	$2.89 million
Kent County	42,283	35,941	4,228	2,114	$1.92 million	$822,710
Washington County	20,807	17,686	2,081	1,040	$944,652	$404,851
Newport County	16,288	13,845	1,629	814	$739,486	$316,923
Bristol County	7,226	6,142	723	361	$328,043	$140,590

S

South Carolina Spend Data

2026 total spend: $74.08 million
3-year spend (FY2023–FY2025): $180.8 million
2026 estimated fan accounts: 1.14 million
2026 male fan accounts: 970,832 accounts & $63.0 million spend
2026 female fan accounts: 114,216 accounts & $7.41 million spend
2026 other fan accounts: 57,108 accounts & $3.70 million spend
2026 spend on PPV, tips & messages: $51.9 million (70%)
2026 spend on subscriptions: $22.2 million (30%)
2026 spend per 10k adults: $184,519
National rank (per-capita): #34
National rank (total): #22
Change vs FY2025: +13.5%
Cities in dataset: 3
Counties in dataset: 46

Cities in South Carolina (3)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Charleston	$5.82 million	$539,456	+18.6%	$4.91 million	$11.48 million	64
2	Columbia	$3.18 million	$301,154	-1.8%	$3.23 million	$10.15 million	103
3	North Charleston	$1.47 million	$178,157	-2.6%	$1.51 million	$4.54 million	156

Fan accounts in South Carolina cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Charleston	89,758	76,295	8,976	4,488	$4.07 million	$1.75 million
Columbia	48,962	41,618	4,896	2,448	$2.22 million	$952,664
North Charleston	22,625	19,231	2,263	1,131	$1.03 million	$440,218

Counties in South Carolina (46), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Charleston County	$10.08 million	$285,668	+22.9%	$8.20 million	$21.40 million	104	100
2	Clarendon County	$810,013	$248,025	+41.6%	$572,010	$1.21 million	307	890
3	Lee County	$369,176	$210,980	+31.5%	$280,642	$637,515	784	1476
4	Pickens County	$2.19 million	$194,867	+18.1%	$1.86 million	$5.09 million	1126	419
5	Lexington County	$4.92 million	$194,725	+13.1%	$4.35 million	$11.81 million	1132	206
6	Greenville County	$8.89 million	$192,984	+18.8%	$7.49 million	$19.60 million	1197	117
7	Barnwell County	$371,189	$192,249	+34.4%	$276,174	$614,182	1221	1473
8	Anderson County	$3.36 million	$191,483	+12.6%	$2.99 million	$8.56 million	1237	284
9	Chesterfield County	$701,102	$186,800	+23.2%	$569,031	$1.41 million	1388	986
10	Sumter County	$1.54 million	$182,478	+18.7%	$1.30 million	$3.55 million	1505	555
11	Fairfield County	$323,419	$182,041	+23.1%	$262,767	$599,589	1519	1594
12	Union County	$391,338	$176,893	+23.8%	$316,095	$770,594	1668	1429
13	Dillon County	$395,476	$175,841	+15.0%	$343,802	$977,185	1701	1421
14	Georgetown County	$920,553	$175,142	+16.6%	$789,493	$2.11 million	1719	815
15	Orangeburg County	$1.10 million	$169,211	+22.7%	$899,724	$2.36 million	1858	718
16	Beaufort County	$2.64 million	$165,070	+15.5%	$2.28 million	$6.16 million	1984	362
17	Jasper County	$480,403	$163,821	+22.7%	$391,469	$1.00 million	2020	1262
18	Hampton County	$217,048	$163,409	+20.2%	$180,541	$483,790	2033	1911
19	Horry County	$5.41 million	$161,751	+4.3%	$5.18 million	$14.79 million	2079	190
20	Chester County	$394,025	$160,889	+20.7%	$326,522	$833,931	2104	1423
21	Saluda County	$222,192	$160,008	+32.5%	$167,730	$385,692	2130	1891
22	Richland County	$5.37 million	$158,315	+10.2%	$4.87 million	$13.83 million	2167	192
23	Darlington County	$751,038	$158,208	+15.1%	$652,449	$1.74 million	2171	938
24	Aiken County	$2.18 million	$155,574	+14.6%	$1.90 million	$5.26 million	2231	422
25	Marlboro County	$265,617	$153,627	+26.8%	$209,439	$507,097	2278	1756
26	Greenwood County	$801,287	$152,962	+14.5%	$700,116	$1.91 million	2296	899
27	Oconee County	$961,299	$152,878	+13.2%	$849,077	$2.43 million	2299	793
28	Allendale County	$42,876	$152,322	+9.0%	$39,326	$128,505	2311	2747
29	Newberry County	$424,172	$151,692	+5.5%	$402,195	$1.09 million	2323	1352
30	Marion County	$288,184	$151,430	+6.9%	$269,619	$793,267	2329	1686
31	Cherokee County	$638,847	$150,573	+5.6%	$604,781	$1.80 million	2349	1045
32	Abbeville County	$221,279	$145,648	+4.9%	$210,929	$633,128	2439	1898
33	Spartanburg County	$4.17 million	$142,052	+5.6%	$3.95 million	$11.85 million	2504	235
34	Dorchester County	$1.91 million	$141,621	+4.7%	$1.82 million	$5.35 million	2513	474
35	Florence County	$1.46 million	$141,321	+6.2%	$1.38 million	$4.29 million	2521	580
36	Edgefield County	$248,501	$139,682	+21.9%	$203,779	$534,086	2545	1804
37	Bamberg County	$61,653	$139,568	+6.1%	$58,095	$179,430	2546	2614
38	Williamsburg County	$242,546	$138,801	+24.9%	$194,245	$444,865	2562	1822
39	McCormick County	$28,151	$138,037	-12.5%	$32,176	$113,385	2579	2851
40	Colleton County	$342,092	$137,697	+5.0%	$325,927	$953,478	2584	1547
41	Kershaw County	$680,626	$134,533	+5.8%	$643,511	$1.96 million	2625	1005
42	Laurens County	$660,315	$133,758	+6.0%	$622,657	$1.89 million	2631	1020
43	York County	$3.07 million	$131,737	+4.9%	$2.93 million	$8.58 million	2652	313
44	Calhoun County	$40,303	$129,772	-36.8%	$63,755	$243,167	2675	2767
45	Berkeley County	$2.54 million	$123,359	+3.2%	$2.46 million	$7.55 million	2759	372
46	Lancaster County	$943,833	$119,784	+11.2%	$849,077	$2.42 million	2790	804

Fan accounts & spend mix — South Carolina counties (46), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Charleston County	155,441	132,125	15,544	7,772	$7.06 million	$3.02 million
Greenville County	137,086	116,523	13,709	6,854	$6.22 million	$2.67 million
Horry County	83,349	70,846	8,335	4,167	$3.78 million	$1.62 million
Richland County	82,851	70,423	8,285	4,143	$3.76 million	$1.61 million
Lexington County	75,833	64,458	7,583	3,792	$3.44 million	$1.48 million
Spartanburg County	64,340	54,689	6,434	3,217	$2.92 million	$1.25 million
Anderson County	51,835	44,060	5,183	2,592	$2.35 million	$1.01 million
York County	47,381	40,274	4,738	2,369	$2.15 million	$921,902
Beaufort County	40,645	34,548	4,064	2,032	$1.85 million	$790,824
Berkeley County	39,124	33,255	3,912	1,956	$1.78 million	$761,237
Pickens County	33,840	28,764	3,384	1,692	$1.54 million	$658,432
Aiken County	33,599	28,559	3,360	1,680	$1.53 million	$653,741
Dorchester County	29,437	25,021	2,944	1,472	$1.34 million	$572,756
Sumter County	23,719	20,161	2,372	1,186	$1.08 million	$461,497
Florence County	22,540	19,159	2,254	1,127	$1.02 million	$438,557
Orangeburg County	17,015	14,463	1,702	851	$772,483	$331,064
Oconee County	14,822	12,599	1,482	741	$672,910	$288,390
Lancaster County	14,553	12,370	1,455	728	$660,683	$283,150
Georgetown County	14,194	12,065	1,419	710	$644,387	$276,166
Clarendon County	12,489	10,616	1,249	624	$567,009	$243,004
Greenwood County	12,355	10,502	1,235	618	$560,901	$240,386
Darlington County	11,580	9,843	1,158	579	$525,727	$225,312
Chesterfield County	10,810	9,189	1,081	541	$490,772	$210,331
Kershaw County	10,494	8,920	1,049	525	$476,438	$204,188
Laurens County	10,181	8,654	1,018	509	$462,221	$198,095
Cherokee County	9,850	8,373	985	493	$447,193	$191,654
Jasper County	7,407	6,296	741	370	$336,282	$144,121
Newberry County	6,540	5,559	654	327	$296,920	$127,252
Dillon County	6,098	5,183	610	305	$276,833	$118,643
Chester County	6,075	5,164	608	304	$275,817	$118,207
Union County	6,034	5,129	603	302	$273,936	$117,401
Barnwell County	5,723	4,865	572	286	$259,832	$111,357
Lee County	5,692	4,838	569	285	$258,423	$110,753
Colleton County	5,275	4,483	527	264	$239,465	$102,628
Fairfield County	4,987	4,239	499	249	$226,393	$97,026
Marion County	4,443	3,777	444	222	$201,729	$86,455
Marlboro County	4,095	3,481	410	205	$185,932	$79,685
Edgefield County	3,832	3,257	383	192	$173,951	$74,550
Williamsburg County	3,740	3,179	374	187	$169,783	$72,764
Saluda County	3,426	2,912	343	171	$155,534	$66,658
Abbeville County	3,412	2,900	341	171	$154,895	$66,384
Hampton County	3,347	2,845	335	167	$151,933	$65,114
Bamberg County	951	808	95	48	$43,157	$18,496
Allendale County	661	562	66	33	$30,013	$12,863
Calhoun County	621	528	62	31	$28,212	$12,091
McCormick County	434	369	43	22	$19,706	$8,445

South Dakota Spend Data

2026 total spend: $14.90 million
3-year spend (FY2023–FY2025): $36.38 million
2026 estimated fan accounts: 229,696
2026 male fan accounts: 195,241 accounts & $12.7 million spend
2026 female fan accounts: 22,970 accounts & $1.49 million spend
2026 other fan accounts: 11,485 accounts & $744,866 spend
2026 spend on PPV, tips & messages: $10.4 million (70%)
2026 spend on subscriptions: $4.47 million (30%)
2026 spend per 10k adults: $214,141
National rank (per-capita): #19
National rank (total): #46
Change vs FY2025: +15.3%
Cities in dataset: 1
Counties in dataset: 66

Cities in South Dakota (1)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Sioux Falls	$2.89 million	$184,470	-0.2%	$2.89 million	$8.69 million	106

Fan accounts in South Dakota cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Sioux Falls	44,512	37,835	4,451	2,226	$2.02 million	$866,070

Counties in South Dakota (66), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Pennington County	$2.78 million	$281,425	+17.6%	$2.37 million	$6.60 million	114	343
2	Hanson County	$211,345	$257,062	+42.9%	$147,849	$351,272	247	1932
3	Campbell County	$155,787	$252,079	+51.6%	$102,763	$196,095	281	2111
4	Ziebach County	$166,364	$248,720	+3.7%	$160,438	$436,801	304	2068
5	Hyde County	$135,581	$245,994	+50.4%	$90,173	$185,072	323	2209
6	Brule County	$197,362	$240,359	+29.9%	$151,948	$365,496	369	1973
7	Brown County	$782,904	$236,182	+12.8%	$693,867	$1.98 million	405	913
8	Lyman County	$137,577	$230,088	+15.5%	$119,158	$168,652	492	2203
9	Butte County	$259,930	$228,086	+41.4%	$183,860	$442,684	518	1767
10	Brookings County	$716,203	$223,972	+21.7%	$588,469	$1.55 million	566	969
11	Walworth County	$145,611	$223,668	+25.9%	$115,644	$293,837	571	2159
12	Davison County	$400,141	$222,212	+18.0%	$339,029	$882,217	594	1405
13	Aurora County	$98,840	$222,125	+46.8%	$67,337	$141,811	597	2405
14	Oglala Lakota County	$282,277	$222,072	+33.0%	$212,259	$492,401	598	1702
15	Perkins County	$80,664	$215,426	+43.5%	$56,212	$115,547	711	2501
16	Turner County	$186,628	$214,455	+39.2%	$134,089	$329,157	726	2006
17	Lawrence County	$520,116	$213,344	+24.4%	$418,077	$1.11 million	747	1199
18	Yankton County	$380,624	$203,963	+7.1%	$355,424	$1.14 million	904	1454
19	Todd County	$141,822	$203,238	+1.3%	$139,944	$285,791	919	2182
20	Jones County	$10,590	$201,585	+3.3%	$10,247	$27,727	944	2987
21	Jackson County	$34,212	$200,131	+37.5%	$24,886	$47,652	969	2811
22	Stanley County	$38,092	$199,556	+0.9%	$37,767	$98,017	994	2781
23	Sanborn County	$27,215	$199,193	+9.4%	$24,886	$83,520	999	2861
24	Douglas County	$33,340	$198,603	+17.4%	$28,399	$72,018	1014	2822
25	Codington County	$448,786	$198,564	+4.7%	$428,616	$1.27 million	1016	1312
26	Faulk County	$21,955	$198,487	+11.9%	$19,616	$62,577	1019	2896
27	Meade County	$466,214	$198,468	+34.2%	$347,519	$831,511	1020	1287
28	Harding County	$7,270	$197,942	+3.5%	$7,026	$15,879	1029	3011
29	Potter County	$21,288	$197,147	+8.5%	$19,616	$60,878	1049	2905
30	Sully County	$6,743	$196,911	-7.9%	$7,319	$25,713	1063	3017
31	Haakon County	$11,676	$196,886	+4.9%	$11,125	$32,502	1064	2980
32	Tripp County	$70,481	$196,391	+18.0%	$59,725	$157,238	1083	2562
33	Moody County	$84,676	$196,377	+15.7%	$73,193	$194,760	1084	2476
34	Hughes County	$250,777	$195,770	+19.8%	$209,331	$543,762	1101	1797
35	Grant County	$94,722	$195,177	+3.4%	$91,637	$267,953	1118	2427
36	Minnehaha County	$3.23 million	$195,068	+7.2%	$3.02 million	$9.53 million	1121	301
37	Jerauld County	$2,858	$194,512	-82.6%	$16,395	$73,587	1137	3059
38	Bennett County	$26,873	$194,091	+8.0%	$24,886	$74,240	1152	2862
39	Marshall County	$43,684	$194,013	+16.6%	$37,475	$101,118	1156	2739
40	Buffalo County	$3,568	$193,953	+10.8%	$3,220	$11,597	1161	3052
41	Mellette County	$8,506	$193,894	+3.8%	$8,198	$23,224	1163	3001
42	Kingsbury County	$55,024	$193,448	+5.0%	$52,406	$158,049	1182	2664
43	Hand County	$21,454	$193,189	+4.7%	$20,494	$63,402	1189	2904
44	Clark County	$34,806	$193,039	+4.3%	$33,376	$97,543	1194	2805
45	Corson County	$30,914	$193,002	+12.3%	$27,520	$95,414	1195	2835
46	Miner County	$8,161	$192,989	+21.2%	$6,734	$17,879	1196	3002
47	Fall River County	$86,429	$192,908	+3.6%	$83,440	$243,751	1199	2467
48	Deuel County	$37,102	$191,888	+3.0%	$36,011	$91,866	1230	2788
49	Hutchinson County	$78,330	$190,639	+24.4%	$62,946	$161,923	1264	2521
50	McPherson County	$1,390	$190,225	-63.5%	$3,806	$16,480	1279	3073
51	Spink County	$57,400	$189,958	+6.0%	$54,163	$161,853	1288	2651
52	Roberts County	$116,332	$189,323	+5.4%	$110,375	$322,901	1309	2307
53	Gregory County	$22,882	$188,955	+8.5%	$21,079	$67,666	1319	2891
54	Edmunds County	$20,982	$188,379	-16.7%	$25,178	$94,643	1339	2907
55	Charles Mix County	$92,343	$186,385	+2.7%	$89,881	$229,489	1400	2436
56	Day County	$32,707	$185,142	+8.5%	$30,155	$111,728	1437	2828
57	Custer County	$89,379	$184,944	+7.9%	$82,854	$258,967	1445	2455
58	McCook County	$31,789	$182,592	-24.1%	$41,866	$168,298	1498	2830
59	Clay County	$159,318	$181,970	+7.8%	$147,849	$460,743	1523	2096
60	Union County	$191,552	$181,561	+12.4%	$170,393	$489,033	1536	1993
61	Hamlin County	$34,273	$179,135	+23.2%	$27,813	$116,458	1596	2810
62	Bon Homme County	$30,782	$176,525	-0.8%	$31,034	$121,442	1681	2836
63	Dewey County	$3,995	$176,030	+24.0%	$3,220	$14,494	1696	3049
64	Lake County	$69,752	$172,810	-22.9%	$90,466	$329,479	1781	2567
65	Beadle County	$153,942	$164,920	-5.9%	$163,659	$564,256	1987	2117
66	Lincoln County	$704,328	$142,567	+29.3%	$544,554	$1.27 million	2493	983

Fan accounts & spend mix — South Dakota counties (66), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Minnehaha County	49,868	42,388	4,987	2,493	$2.26 million	$970,289
Pennington County	42,931	36,491	4,293	2,147	$1.95 million	$835,305
Brown County	12,071	10,261	1,207	604	$548,033	$234,871
Brookings County	11,043	9,386	1,104	552	$501,342	$214,861
Lincoln County	10,860	9,231	1,086	543	$493,030	$211,299
Lawrence County	8,019	6,817	802	401	$364,081	$156,035
Meade County	7,188	6,110	719	359	$326,350	$139,864
Codington County	6,920	5,882	692	346	$314,151	$134,636
Davison County	6,170	5,244	617	308	$280,099	$120,042
Yankton County	5,869	4,988	587	293	$266,437	$114,187
Oglala Lakota County	4,352	3,699	435	218	$197,594	$84,683
Butte County	4,008	3,407	401	200	$181,951	$77,979
Hughes County	3,867	3,287	387	193	$175,544	$75,233
Hanson County	3,259	2,770	326	163	$147,942	$63,404
Brule County	3,043	2,587	304	152	$138,153	$59,208
Union County	2,953	2,510	295	148	$134,086	$57,466
Turner County	2,878	2,446	288	144	$130,640	$55,989
Ziebach County	2,565	2,180	257	128	$116,455	$49,909
Clay County	2,456	2,088	246	123	$111,523	$47,796
Campbell County	2,402	2,042	240	120	$109,051	$46,736
Beadle County	2,374	2,018	237	119	$107,760	$46,183
Walworth County	2,245	1,908	225	112	$101,928	$43,683
Todd County	2,187	1,859	219	109	$99,276	$42,547
Lyman County	2,121	1,803	212	106	$96,304	$41,273
Hyde County	2,090	1,777	209	105	$94,907	$40,674
Roberts County	1,794	1,525	179	90	$81,432	$34,900
Aurora County	1,524	1,295	152	76	$69,188	$29,652
Grant County	1,460	1,241	146	73	$66,305	$28,416
Charles Mix County	1,424	1,210	142	71	$64,640	$27,703
Custer County	1,378	1,171	138	69	$62,565	$26,814
Fall River County	1,333	1,133	133	67	$60,500	$25,929
Moody County	1,306	1,110	131	65	$59,273	$25,403
Perkins County	1,244	1,057	124	62	$56,465	$24,199
Hutchinson County	1,208	1,027	121	60	$54,831	$23,499
Tripp County	1,087	924	109	54	$49,337	$21,144
Lake County	1,075	914	108	54	$48,826	$20,925
Spink County	885	752	89	44	$40,180	$17,220
Kingsbury County	848	721	85	42	$38,517	$16,507
Marshall County	674	573	67	34	$30,579	$13,105
Stanley County	587	499	59	29	$26,664	$11,428
Deuel County	572	486	57	29	$25,972	$11,131
Clark County	537	456	54	27	$24,364	$10,442
Hamlin County	528	449	53	26	$23,991	$10,282
Jackson County	527	448	53	26	$23,948	$10,264
Douglas County	514	437	51	26	$23,338	$10,002
Day County	504	429	50	25	$22,895	$9,812
McCook County	490	417	49	25	$22,252	$9,537
Corson County	477	405	48	24	$21,639	$9,274
Bon Homme County	475	403	47	24	$21,547	$9,234
Sanborn County	420	357	42	21	$19,050	$8,164
Bennett County	414	352	41	21	$18,811	$8,062
Gregory County	353	300	35	18	$16,017	$6,864
Faulk County	339	288	34	17	$15,368	$6,586
Hand County	331	281	33	17	$15,018	$6,436
Potter County	328	279	33	16	$14,901	$6,386
Edmunds County	324	275	32	16	$14,687	$6,295
Haakon County	180	153	18	9.0	$8,173	$3,503
Jones County	163	139	16	8.2	$7,413	$3,177
Mellette County	131	111	13	6.6	$5,954	$2,552
Miner County	126	107	13	6.3	$5,712	$2,448
Harding County	112	95	11	5.6	$5,089	$2,181
Sully County	104	88	10	5.2	$4,720	$2,023
Dewey County	62	52	6.2	3.1	$2,796	$1,198
Buffalo County	55	47	5.5	2.8	$2,498	$1,070
Jerauld County	44	37	4.4	2.2	$2,001	$857
McPherson County	21	18	2.1	1.1	$973	$417

T

Tennessee Spend Data

2026 total spend: $70.58 million
3-year spend (FY2023–FY2025): $251.0 million
2026 estimated fan accounts: 1.09 million
2026 male fan accounts: 924,957 accounts & $60.0 million spend
2026 female fan accounts: 108,818 accounts & $7.06 million spend
2026 other fan accounts: 54,409 accounts & $3.53 million spend
2026 spend on PPV, tips & messages: $49.4 million (70%)
2026 spend on subscriptions: $21.2 million (30%)
2026 spend per 10k adults: $130,123
National rank (per-capita): #48
National rank (total): #24
Change vs FY2025: +2.1%
Cities in dataset: 5
Counties in dataset: 93

Cities in Tennessee (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Nashville	$15.25 million	$280,714	+8.2%	$14.10 million	$58.17 million	32
2	Memphis	$6.52 million	$131,342	+7.7%	$6.06 million	$23.16 million	58
3	Knoxville	$4.71 million	$325,183	+0.2%	$4.70 million	$16.37 million	73
4	Chattanooga	$2.74 million	$192,748	+3.6%	$2.64 million	$9.60 million	113
5	Clarksville	$1.95 million	$153,054	+3.7%	$1.88 million	$7.76 million	140

Fan accounts in Tennessee cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Nashville	235,168	199,892	23,517	11,758	$10.7 million	$4.58 million
Memphis	100,594	85,505	10,059	5,030	$4.57 million	$1.96 million
Knoxville	72,641	61,745	7,264	3,632	$3.30 million	$1.41 million
Chattanooga	42,224	35,891	4,222	2,111	$1.92 million	$821,561
Clarksville	30,053	25,545	3,005	1,503	$1.36 million	$584,733

Counties in Tennessee (93), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Henry County	$1.27 million	$305,822	+41.7%	$892,727	$2.04 million	63	643
2	Davidson County	$12.22 million	$205,160	-17.4%	$14.79 million	$58.97 million	884	74
3	Monroe County	$957,799	$196,782	+30.9%	$731,498	$1.88 million	1070	794
4	Sevier County	$1.68 million	$190,075	+13.5%	$1.48 million	$5.01 million	1286	525
5	Hamblen County	$985,456	$163,451	+12.6%	$874,812	$2.88 million	2032	777
6	Johnson County	$331,222	$160,661	+39.7%	$237,065	$559,897	2110	1574
7	Weakley County	$511,086	$159,998	+13.1%	$452,036	$1.69 million	2131	1213
8	Knox County	$6.10 million	$150,387	+14.3%	$5.34 million	$18.49 million	2353	167
9	Dickson County	$756,698	$149,860	+18.5%	$638,344	$2.57 million	2363	936
10	Scott County	$328,223	$148,655	+15.5%	$284,239	$769,224	2387	1582
11	Marion County	$401,046	$146,566	+11.0%	$361,271	$1.41 million	2419	1403
12	Jefferson County	$746,493	$146,283	+8.7%	$686,713	$2.23 million	2424	942
13	Warren County	$518,612	$139,556	+7.1%	$484,282	$1.36 million	2547	1203
14	Polk County	$239,893	$138,671	+5.2%	$228,108	$701,289	2565	1836
15	Fayette County	$521,037	$137,541	+10.1%	$473,235	$1.59 million	2586	1196
16	Lawrence County	$525,686	$135,123	+6.2%	$495,030	$1.45 million	2618	1183
17	Giles County	$349,844	$132,822	+19.6%	$292,599	$782,884	2638	1533
18	Carroll County	$311,366	$129,727	+9.7%	$283,941	$915,567	2677	1631
19	Gibson County	$540,775	$129,665	+7.9%	$501,002	$1.53 million	2682	1167
20	Madison County	$1.04 million	$129,407	+10.9%	$934,526	$3.01 million	2686	749
21	Putnam County	$884,037	$128,485	+9.7%	$806,141	$2.80 million	2702	836
22	Wayne County	$176,045	$128,396	+31.0%	$134,357	$274,239	2703	2036
23	Hawkins County	$610,508	$128,374	+10.5%	$552,356	$1.74 million	2704	1079
24	Claiborne County	$339,442	$127,254	+9.5%	$309,916	$1.00 million	2722	1551
25	Hamilton County	$3.88 million	$126,458	+11.3%	$3.49 million	$12.23 million	2731	255
26	McNairy County	$258,351	$124,845	+4.5%	$247,217	$669,439	2742	1774
27	McMinn County	$546,614	$122,454	+9.9%	$497,419	$1.61 million	2764	1162
28	Crockett County	$128,881	$122,246	+12.4%	$114,651	$378,561	2767	2247
29	Pickett County	$41,958	$121,373	+28.9%	$32,544	$82,211	2776	2755
30	Unicoi County	$157,506	$120,182	+9.9%	$143,314	$506,944	2785	2102
31	Campbell County	$367,242	$119,869	+11.4%	$329,622	$1.16 million	2788	1482
32	Humphreys County	$171,743	$119,548	+10.6%	$155,257	$647,574	2798	2052
33	Rutherford County	$3.60 million	$119,288	+9.7%	$3.28 million	$12.19 million	2802	266
34	Houston County	$61,348	$117,827	+8.7%	$56,430	$168,544	2824	2619
35	Perry County	$65,135	$117,172	+8.0%	$60,311	$182,841	2830	2594
36	Meigs County	$110,496	$116,862	+7.6%	$102,708	$308,158	2833	2341
37	Lake County	$37,020	$116,636	+10.7%	$33,440	$106,721	2835	2790
38	Lauderdale County	$194,832	$114,380	+9.3%	$178,247	$597,712	2863	1983
39	Sumner County	$1.90 million	$114,066	+14.8%	$1.66 million	$6.40 million	2866	477
40	Hancock County	$36,081	$113,962	+10.9%	$32,544	$103,616	2868	2795
41	Moore County	$34,115	$113,780	+14.3%	$29,857	$118,257	2871	2813
42	Shelby County	$8.10 million	$113,748	+11.7%	$7.25 million	$26.15 million	2872	129
43	Henderson County	$225,930	$113,575	+4.8%	$215,568	$666,327	2873	1884
44	Grundy County	$96,528	$113,290	+18.9%	$81,211	$316,435	2876	2417
45	Overton County	$178,204	$112,334	+5.6%	$168,692	$490,335	2889	2026
46	Cocke County	$302,234	$112,286	-9.5%	$334,101	$1.18 million	2890	1655
47	Van Buren County	$27,717	$111,886	+38.6%	$20,004	$38,822	2893	2856
48	Clay County	$35,756	$111,801	+21.0%	$29,559	$116,968	2894	2799
49	Morgan County	$159,269	$111,279	+9.1%	$146,001	$514,993	2899	2097
50	Marshall County	$297,780	$111,206	+9.5%	$271,998	$983,582	2901	1665
51	Cheatham County	$336,425	$110,801	+7.1%	$314,096	$1.05 million	2906	1562
52	Sequatchie County	$117,495	$110,226	+12.8%	$104,201	$349,402	2910	2298
53	Washington County	$1.18 million	$110,168	-6.3%	$1.26 million	$4.53 million	2911	683
54	Smith County	$143,932	$110,098	+17.9%	$122,115	$538,815	2912	2168
55	Obion County	$221,917	$109,996	-4.6%	$232,587	$808,872	2914	1894
56	Bledsoe County	$98,153	$109,566	+10.3%	$88,974	$280,122	2923	2407
57	Lewis County	$76,460	$109,355	+8.5%	$70,463	$218,511	2925	2525
58	Blount County	$1.18 million	$108,641	+10.8%	$1.07 million	$4.40 million	2928	682
59	Trousdale County	$66,125	$108,546	+12.4%	$58,818	$233,743	2931	2588
60	DeKalb County	$142,554	$108,004	+12.1%	$127,191	$458,992	2937	2180
61	Rhea County	$251,780	$107,875	+9.7%	$229,601	$901,616	2939	1796
62	Lincoln County	$264,514	$107,101	+8.3%	$244,231	$807,451	2950	1760
63	Cannon County	$82,765	$106,944	+0.1%	$82,704	$264,356	2955	2490
64	Wilson County	$1.42 million	$106,802	+11.4%	$1.27 million	$4.44 million	2956	594
65	Franklin County	$335,003	$106,644	+14.1%	$293,495	$1.02 million	2959	1566
66	Coffee County	$475,012	$106,524	-8.5%	$518,916	$1.93 million	2962	1272
67	Stewart County	$69,677	$105,373	-15.8%	$82,704	$294,621	2977	2568
68	Roane County	$419,614	$104,643	+11.2%	$377,393	$1.48 million	2981	1362
69	Jackson County	$48,887	$104,129	+19.5%	$40,904	$169,062	2983	2705
70	Grainger County	$157,224	$104,107	+14.0%	$137,940	$487,034	2984	2104
71	Fentress County	$111,223	$103,691	+7.0%	$103,903	$302,994	2990	2339
72	Dyer County	$240,698	$103,567	+12.3%	$214,374	$764,654	2992	1833
73	Bradley County	$880,862	$103,314	+9.7%	$803,155	$2.97 million	2995	838
74	Union County	$117,354	$102,983	+10.4%	$106,291	$431,478	2997	2301
75	Haywood County	$80,798	$102,747	+10.9%	$72,851	$280,095	2999	2499
76	Hardeman County	$146,834	$102,676	+13.1%	$129,878	$433,590	3001	2153
77	Carter County	$399,304	$101,831	+11.0%	$359,778	$1.20 million	3008	1408
78	Maury County	$884,221	$101,779	-19.5%	$1.10 million	$4.35 million	3009	835
79	Montgomery County	$1.90 million	$100,192	-12.0%	$2.16 million	$8.21 million	3018	478
80	Robertson County	$566,229	$100,109	+11.0%	$509,959	$1.66 million	3019	1128
81	Chester County	$74,169	$99,201	-24.7%	$98,528	$370,586	3029	2540
82	Decatur County	$20,873	$97,724	-68.5%	$66,283	$334,880	3042	2908
83	Macon County	$141,429	$97,533	-17.0%	$170,484	$638,848	3043	2184
84	Greene County	$491,405	$97,138	+10.8%	$443,676	$1.82 million	3045	1252
85	Hardin County	$129,246	$94,496	-3.6%	$134,058	$452,002	3060	2246
86	Hickman County	$115,612	$94,378	-30.1%	$165,408	$665,210	3063	2313
87	White County	$130,065	$92,218	-37.0%	$206,611	$963,245	3069	2242
88	Tipton County	$360,413	$91,411	-19.2%	$446,065	$1.70 million	3071	1503
89	Cumberland County	$361,820	$87,912	-8.9%	$397,099	$1.47 million	3081	1498
90	Sullivan County	$978,236	$84,304	-16.0%	$1.16 million	$4.70 million	3084	783
91	Bedford County	$253,346	$83,254	-19.1%	$313,201	$1.24 million	3086	1790
92	Williamson County	$1.40 million	$72,204	-4.6%	$1.47 million	$5.13 million	3090	602
93	Anderson County	$328,014	$72,179	-39.0%	$537,427	$2.68 million	3091	1584

Fan accounts & spend mix — Tennessee counties (93), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Davidson County	188,394	160,135	18,839	9,420	$8.55 million	$3.67 million
Shelby County	124,824	106,101	12,482	6,241	$5.67 million	$2.43 million
Knox County	94,102	79,987	9,410	4,705	$4.27 million	$1.83 million
Hamilton County	59,877	50,895	5,988	2,994	$2.72 million	$1.17 million
Rutherford County	55,550	47,218	5,555	2,778	$2.52 million	$1.08 million
Sumner County	29,327	24,928	2,933	1,466	$1.33 million	$570,625
Montgomery County	29,318	24,920	2,932	1,466	$1.33 million	$570,440
Sevier County	25,961	22,067	2,596	1,298	$1.18 million	$505,126
Wilson County	21,906	18,620	2,191	1,095	$994,537	$426,230
Williamson County	21,657	18,408	2,166	1,083	$983,204	$421,373
Henry County	19,508	16,582	1,951	975	$885,672	$379,574
Blount County	18,268	15,528	1,827	913	$829,350	$355,436
Washington County	18,246	15,509	1,825	912	$828,364	$355,013
Madison County	15,984	13,586	1,598	799	$725,671	$311,002
Hamblen County	15,194	12,915	1,519	760	$689,819	$295,637
Sullivan County	15,083	12,821	1,508	754	$684,765	$293,471
Monroe County	14,768	12,553	1,477	738	$670,459	$287,340
Maury County	13,633	11,588	1,363	682	$618,955	$265,266
Putnam County	13,631	11,586	1,363	682	$618,826	$265,211
Bradley County	13,582	11,544	1,358	679	$616,603	$264,258
Dickson County	11,667	9,917	1,167	583	$529,688	$227,009
Jefferson County	11,510	9,783	1,151	575	$522,545	$223,948
Hawkins County	9,413	8,001	941	471	$427,356	$183,152
Robertson County	8,730	7,421	873	437	$396,360	$169,869
McMinn County	8,428	7,164	843	421	$382,630	$163,984
Gibson County	8,338	7,087	834	417	$378,543	$162,233
Lawrence County	8,105	6,890	811	405	$367,980	$157,706
Fayette County	8,034	6,829	803	402	$364,726	$156,311
Warren County	7,996	6,797	800	400	$363,028	$155,584
Weakley County	7,880	6,698	788	394	$357,760	$153,326
Greene County	7,577	6,440	758	379	$343,983	$147,421
Coffee County	7,324	6,225	732	366	$332,509	$142,504
Roane County	6,470	5,499	647	323	$293,730	$125,884
Marion County	6,184	5,256	618	309	$280,732	$120,314
Carter County	6,157	5,233	616	308	$279,513	$119,791
Campbell County	5,662	4,813	566	283	$257,070	$110,173
Cumberland County	5,579	4,742	558	279	$253,274	$108,546
Tipton County	5,557	4,724	556	278	$252,289	$108,124
Giles County	5,394	4,585	539	270	$244,890	$104,953
Claiborne County	5,234	4,449	523	262	$237,610	$101,833
Cheatham County	5,187	4,409	519	259	$235,498	$100,928
Franklin County	5,165	4,390	517	258	$234,502	$100,501
Johnson County	5,107	4,341	511	255	$231,855	$99,367
Scott County	5,061	4,302	506	253	$229,756	$98,467
Anderson County	5,058	4,299	506	253	$229,610	$98,404
Carroll County	4,801	4,081	480	240	$217,956	$93,410
Cocke County	4,660	3,961	466	233	$211,564	$90,670
Marshall County	4,591	3,903	459	230	$208,446	$89,334
Lincoln County	4,078	3,467	408	204	$185,160	$79,354
McNairy County	3,983	3,386	398	199	$180,846	$77,505
Bedford County	3,906	3,320	391	195	$177,342	$76,004
Rhea County	3,882	3,300	388	194	$176,246	$75,534
Dyer County	3,711	3,155	371	186	$168,489	$72,210
Polk County	3,699	3,144	370	185	$167,925	$71,968
Henderson County	3,484	2,961	348	174	$158,151	$67,779
Obion County	3,422	2,908	342	171	$155,342	$66,575
Lauderdale County	3,004	2,553	300	150	$136,382	$58,450
Overton County	2,748	2,336	275	137	$124,743	$53,461
Wayne County	2,714	2,307	271	136	$123,231	$52,813
Humphreys County	2,648	2,251	265	132	$120,220	$51,523
Morgan County	2,456	2,087	246	123	$111,488	$47,781
Unicoi County	2,429	2,064	243	121	$110,254	$47,252
Grainger County	2,424	2,061	242	121	$110,057	$47,167
Hardeman County	2,264	1,924	226	113	$102,784	$44,050
Smith County	2,219	1,886	222	111	$100,752	$43,180
DeKalb County	2,198	1,868	220	110	$99,788	$42,766
Macon County	2,181	1,854	218	109	$99,000	$42,429
White County	2,005	1,705	201	100	$91,046	$39,020
Hardin County	1,993	1,694	199	100	$90,473	$38,774
Crockett County	1,987	1,689	199	99	$90,217	$38,664
Sequatchie County	1,812	1,540	181	91	$82,246	$35,248
Union County	1,809	1,538	181	90	$82,148	$35,206
Hickman County	1,783	1,515	178	89	$80,929	$34,684
Fentress County	1,715	1,458	171	86	$77,856	$33,367
Meigs County	1,704	1,448	170	85	$77,347	$33,149
Bledsoe County	1,513	1,286	151	76	$68,707	$29,446
Grundy County	1,488	1,265	149	74	$67,569	$28,958
Cannon County	1,276	1,085	128	64	$57,935	$24,829
Haywood County	1,246	1,059	125	62	$56,558	$24,239
Lewis County	1,179	1,002	118	59	$53,522	$22,938
Chester County	1,144	972	114	57	$51,918	$22,251
Stewart County	1,074	913	107	54	$48,774	$20,903
Trousdale County	1,020	867	102	51	$46,288	$19,838
Perry County	1,004	854	100	50	$45,594	$19,540
Houston County	946	804	95	47	$42,944	$18,405
Jackson County	754	641	75	38	$34,221	$14,666
Pickett County	647	550	65	32	$29,371	$12,588
Lake County	571	485	57	29	$25,914	$11,106
Hancock County	556	473	56	28	$25,257	$10,824
Clay County	551	469	55	28	$25,029	$10,727
Moore County	526	447	53	26	$23,881	$10,235
Van Buren County	427	363	43	21	$19,402	$8,315
Decatur County	322	274	32	16	$14,611	$6,262

Texas Spend Data

2026 total spend: $497.5 million
3-year spend (FY2023–FY2025): $1.329 billion
2026 estimated fan accounts: 7.67 million
2026 male fan accounts: 6.52 million accounts & $422.9 million spend
2026 female fan accounts: 767,038 accounts & $49.7 million spend
2026 other fan accounts: 383,519 accounts & $24.9 million spend
2026 spend on PPV, tips & messages: $348.2 million (70%)
2026 spend on subscriptions: $149.2 million (30%)
2026 spend per 10k adults: $214,430
National rank (per-capita): #17
National rank (total): #2
Change vs FY2025: +9.7%
Cities in dataset: 5
Counties in dataset: 253

Cities in Texas (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Houston	$56.08 million	$310,172	-1.9%	$57.15 million	$174.7 million	4
2	Dallas	$41.19 million	$403,755	+1.4%	$40.63 million	$136.1 million	8
3	San Antonio	$32.84 million	$270,537	+3.8%	$31.65 million	$89.88 million	12
4	Austin	$31.08 million	$404,653	+0.9%	$30.79 million	$97.45 million	14
5	Fort Worth	$21.15 million	$293,309	+12.9%	$18.74 million	$50.10 million	22

Fan accounts in Texas cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Houston	864,744	735,032	86,474	43,237	$39.3 million	$16.8 million
Dallas	635,017	539,764	63,502	31,751	$28.8 million	$12.4 million
San Antonio	506,386	430,428	50,639	25,319	$23.0 million	$9.85 million
Austin	479,198	407,318	47,920	23,960	$21.8 million	$9.32 million
Fort Worth	326,057	277,149	32,606	16,303	$14.8 million	$6.34 million

Counties in Texas (253), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Guadalupe County	$6.81 million	$398,517	+38.1%	$4.93 million	$10.07 million	16	151
2	Upton County	$478,041	$349,513	+44.6%	$330,650	$724,987	27	1267
3	Coleman County	$603,181	$347,654	+50.7%	$400,291	$731,501	28	1088
4	Travis County	$36.80 million	$334,272	+4.8%	$35.13 million	$106.4 million	36	16
5	Potter County	$3.31 million	$330,474	+18.9%	$2.78 million	$7.42 million	39	290
6	Dallas County	$66.35 million	$316,307	+6.8%	$62.15 million	$194.3 million	52	6
7	Reeves County	$516,607	$291,211	-2.9%	$531,966	$1.73 million	92	1207
8	San Patricio County	$1.82 million	$283,747	+18.0%	$1.54 million	$4.23 million	111	497
9	Culberson County	$206,354	$260,949	+4.5%	$197,512	$553,927	218	1951
10	Donley County	$214,894	$257,184	+50.5%	$142,794	$282,012	245	1918
11	Marion County	$335,212	$252,910	+38.5%	$241,989	$442,322	271	1565
12	Ector County	$3.57 million	$252,080	+5.0%	$3.40 million	$10.27 million	280	270
13	El Paso County	$17.04 million	$245,640	+5.5%	$16.14 million	$47.86 million	329	50
14	San Augustine County	$268,481	$245,596	+46.6%	$183,174	$344,912	330	1742
15	Loving County	$115,688	$243,695	+1.9%	$113,533	$304,700	344	2312
16	Lamb County	$350,216	$242,317	+35.1%	$259,253	$508,978	357	1530
17	Gonzales County	$472,730	$237,175	+18.3%	$399,706	$1.04 million	394	1278
18	Comal County	$3.96 million	$235,821	+9.6%	$3.62 million	$10.43 million	409	249
19	Eastland County	$425,467	$234,767	+37.2%	$310,167	$679,557	424	1346
20	Hemphill County	$147,231	$234,475	+47.1%	$100,073	$145,349	428	2151
21	Uvalde County	$547,722	$234,031	+20.5%	$454,717	$1.22 million	437	1158
22	Zavala County	$254,757	$233,875	+26.5%	$201,316	$517,348	439	1786
23	Fisher County	$123,829	$222,589	+40.1%	$88,368	$204,938	591	2266
24	Dallam County	$188,102	$221,851	+4.9%	$179,370	$538,769	601	2003
25	Harris County	$87.82 million	$221,727	+10.7%	$79.33 million	$229.8 million	602	4
26	Castro County	$183,001	$221,414	+41.5%	$129,334	$266,056	604	2012
27	Mills County	$134,481	$220,966	+35.6%	$99,195	$208,229	614	2216
28	Bexar County	$37.10 million	$218,609	+6.4%	$34.88 million	$106.4 million	660	15
29	Duval County	$205,310	$217,161	+32.1%	$155,376	$379,315	682	1956
30	Victoria County	$1.62 million	$216,974	+21.8%	$1.33 million	$3.53 million	687	535
31	Freestone County	$391,072	$215,135	+34.7%	$290,270	$685,393	714	1430
32	Collingsworth County	$81,547	$215,055	+49.8%	$54,426	$94,160	715	2496
33	Jeff Davis County	$66,975	$214,520	+42.2%	$47,110	$75,090	724	2582
34	Montague County	$404,104	$213,644	+25.5%	$321,872	$756,442	740	1395
35	Calhoun County	$363,512	$213,428	+23.7%	$293,781	$720,981	743	1493
36	La Salle County	$142,643	$212,852	+8.6%	$131,382	$411,219	753	2175
37	Winkler County	$155,834	$211,638	+3.6%	$150,402	$444,874	773	2110
38	Presidio County	$117,356	$210,492	+4.7%	$112,070	$328,331	790	2300
39	Midland County	$3.11 million	$209,273	-2.9%	$3.20 million	$10.34 million	811	311
40	Reagan County	$76,231	$209,211	+10.9%	$68,763	$255,688	813	2527
41	Martin County	$107,154	$207,943	+7.1%	$100,073	$308,480	836	2357
42	Mitchell County	$164,993	$207,365	+5.8%	$155,961	$336,725	848	2074
43	Tarrant County	$36.54 million	$207,033	+17.9%	$30.99 million	$84.92 million	855	17
44	Kent County	$27,763	$206,382	+41.6%	$19,605	$36,857	865	2855
45	Fannin County	$648,304	$205,620	+29.6%	$500,364	$1.20 million	877	1034
46	Frio County	$315,643	$204,916	+7.3%	$294,074	$972,668	889	1619
47	Brazos County	$4.02 million	$204,803	+13.3%	$3.54 million	$9.98 million	892	246
48	Willacy County	$330,131	$203,972	+16.1%	$284,418	$751,177	903	1579
49	Kleberg County	$495,630	$203,963	+4.6%	$474,029	$1.31 million	905	1246
50	Crane County	$83,068	$203,859	+32.7%	$62,619	$135,805	908	2485
51	Trinity County	$239,228	$203,572	+33.4%	$179,370	$426,165	912	1844
52	Hudspeth County	$63,566	$203,311	+20.7%	$52,670	$138,561	918	2603
53	Caldwell County	$887,738	$203,196	+19.0%	$746,157	$2.03 million	921	832
54	Parmer County	$160,910	$202,644	+40.6%	$114,411	$229,134	927	2087
55	Dickens County	$33,618	$202,522	+27.7%	$26,335	$62,583	931	2817
56	Kenedy County	$8,641	$201,333	+5.5%	$8,193	$24,282	947	2999
57	Bosque County	$302,139	$201,259	+33.2%	$226,773	$485,505	950	1656
58	Glasscock County	$20,194	$200,879	-24.2%	$26,628	$93,342	957	2914
59	King County	$3,672	$200,205	+14.1%	$3,219	$8,583	964	3051
60	Sutton County	$50,949	$200,201	+28.0%	$39,795	$96,863	965	2693
61	Terrell County	$10,354	$199,709	+4.1%	$9,949	$20,895	985	2990
62	Hamilton County	$135,006	$199,605	+24.4%	$108,559	$277,935	989	2214
63	Howard County	$473,093	$198,868	+6.5%	$444,183	$1.36 million	1007	1277
64	Lee County	$288,780	$198,722	+36.1%	$212,143	$445,686	1010	1684
65	McLennan County	$4.22 million	$198,042	+16.7%	$3.62 million	$9.72 million	1027	229
66	Edwards County	$14,100	$197,248	+9.5%	$12,875	$44,335	1048	2962
67	Dimmit County	$116,507	$197,071	-16.5%	$139,575	$522,684	1054	2306
68	Karnes County	$224,556	$197,049	+5.7%	$212,435	$657,174	1055	1886
69	San Saba County	$81,599	$196,973	+3.3%	$79,005	$138,227	1059	2494
70	McMullen County	$0	$196,754	-100.0%	$7,023	$40,478	1072	3082
71	Andrews County	$281,738	$196,305	+6.3%	$265,105	$828,502	1086	1705
72	Austin County	$507,137	$196,081	+23.3%	$411,411	$979,354	1090	1220
73	Roberts County	$2,819	$195,951	+7.0%	$2,633	$7,994	1094	3060
74	Motley County	$5,482	$195,936	-1.4%	$5,560	$18,297	1095	3032
75	Throckmorton County	$13,098	$195,848	-38.7%	$21,361	$93,709	1098	2972
76	Hays County	$4.66 million	$195,572	+11.3%	$4.18 million	$11.90 million	1107	215
77	Cottle County	$6,900	$195,434	-5.7%	$7,315	$24,069	1110	3015
78	Ward County	$158,266	$195,300	-3.4%	$163,862	$540,117	1115	2100
79	Foard County	$3,413	$195,164	+6.0%	$3,219	$9,469	1119	3054
80	Oldham County	$13,747	$194,807	+11.9%	$12,290	$41,832	1129	2967
81	Stonewall County	$4,132	$194,623	+8.6%	$3,804	$14,310	1133	3048
82	Matagorda County	$540,856	$194,267	+25.7%	$430,138	$958,671	1144	1166
83	Armstrong County	$13,147	$194,259	+7.0%	$12,290	$37,529	1145	2971
84	Floyd County	$58,630	$193,983	+5.5%	$55,596	$101,619	1159	2640
85	DeWitt County	$292,899	$193,858	+17.9%	$248,426	$665,926	1164	1674
86	Crockett County	$26,108	$193,850	+8.8%	$23,994	$74,196	1166	2871
87	Schleicher County	$17,733	$193,711	+34.7%	$13,167	$25,248	1172	2932
88	Briscoe County	$5,377	$193,472	+8.1%	$4,974	$14,779	1180	3033
89	Crosby County	$56,593	$193,454	+4.0%	$54,426	$149,984	1181	2657
90	Garza County	$51,068	$193,339	+14.1%	$44,769	$121,665	1185	2689
91	Irion County	$4,473	$193,205	-36.3%	$7,023	$27,326	1187	3040
92	Sterling County	$2,611	$193,160	-59.4%	$6,437	$28,067	1190	3063
93	Henderson County	$1.32 million	$192,739	+25.7%	$1.05 million	$2.63 million	1203	628
94	Refugio County	$81,288	$192,596	+20.3%	$67,593	$184,371	1205	2497
95	Real County	$22,030	$192,542	+3.1%	$21,361	$66,279	1210	2895
96	Johnson County	$3.27 million	$192,380	+10.8%	$2.95 million	$8.29 million	1217	293
97	Brewster County	$121,307	$191,908	+2.9%	$117,922	$326,319	1228	2277
98	Shackelford County	$26,753	$191,814	+34.5%	$19,898	$46,326	1231	2864
99	Pecos County	$196,878	$191,576	+6.5%	$184,930	$577,773	1235	1974
100	Menard County	$6,131	$191,109	-19.4%	$7,608	$26,356	1247	3026
101	Webb County	$4.19 million	$191,072	+5.7%	$3.97 million	$11.83 million	1248	231
102	Bailey County	$80,718	$190,957	+27.7%	$63,204	$164,617	1250	2500
103	Cochran County	$13,868	$190,715	+48.1%	$9,364	$57,096	1260	2965
104	Childress County	$74,676	$190,560	+26.3%	$59,107	$157,155	1267	2536
105	Kimble County	$41,708	$190,559	+11.4%	$37,454	$108,997	1268	2756
106	Galveston County	$5.54 million	$190,485	+15.4%	$4.80 million	$13.49 million	1269	186
107	Sherman County	$16,091	$190,262	+10.0%	$14,631	$50,180	1278	2946
108	Val Verde County	$688,178	$190,188	+7.9%	$637,891	$2.04 million	1280	996
109	Hardeman County	$23,421	$190,158	+3.9%	$22,531	$68,250	1283	2887
110	Brooks County	$72,273	$190,097	+3.3%	$69,934	$195,293	1284	2554
111	Wichita County	$1.90 million	$189,814	+6.3%	$1.79 million	$5.45 million	1297	476
112	Young County	$242,462	$189,490	+21.7%	$199,268	$544,297	1305	1823
113	Haskell County	$54,213	$189,456	+18.0%	$45,940	$127,357	1306	2669
114	Kinney County	$18,286	$189,223	-18.8%	$22,531	$77,661	1311	2929
115	Yoakum County	$81,738	$189,053	+7.0%	$76,371	$241,928	1314	2493
116	Tom Green County	$1.76 million	$189,020	+10.6%	$1.59 million	$4.63 million	1316	512
117	Red River County	$143,918	$188,276	+30.5%	$110,314	$228,396	1345	2169
118	Scurry County	$208,076	$188,264	+2.5%	$203,072	$556,172	1346	1946
119	Ochiltree County	$106,221	$188,190	+5.5%	$100,658	$296,260	1348	2364
120	Hall County	$9,430	$188,148	-26.8%	$12,875	$49,489	1349	2996
121	Hansford County	$38,654	$187,031	+4.8%	$36,869	$103,527	1380	2775
122	Wheeler County	$34,065	$186,336	+2.1%	$33,358	$90,045	1402	2814
123	Concho County	$16,200	$186,056	+53.8%	$10,534	$82,183	1409	2944
124	Gaines County	$313,055	$186,011	+27.5%	$245,500	$586,052	1411	1624
125	Goliad County	$68,262	$185,899	+4.1%	$65,545	$185,023	1414	2575
126	Maverick County	$820,700	$185,842	+4.7%	$784,196	$2.35 million	1418	887
127	Jim Hogg County	$28,273	$185,462	+3.9%	$27,213	$79,578	1425	2850
128	Blanco County	$159,536	$185,440	+3.7%	$153,913	$452,087	1426	2093
129	Knox County	$7,990	$185,309	-45.4%	$14,631	$68,448	1431	3006
130	Coke County	$10,971	$185,231	-1.3%	$11,119	$27,186	1435	2984
131	Lipscomb County	$4,262	$185,210	-30.6%	$6,145	$26,024	1436	3045
132	Atascosa County	$737,031	$184,763	+10.5%	$667,152	$1.94 million	1447	949
133	Palo Pinto County	$404,712	$184,403	+5.7%	$382,735	$1.12 million	1460	1392
134	Mason County	$16,780	$184,345	+10.3%	$15,216	$50,119	1462	2938
135	Baylor County	$8,642	$184,126	-64.0%	$23,994	$104,020	1466	2998
136	Live Oak County	$130,324	$183,989	+7.6%	$121,141	$368,272	1471	2241
137	Jackson County	$177,422	$183,230	+2.4%	$173,225	$466,855	1488	2029
138	Panola County	$279,721	$181,575	-0.4%	$280,906	$901,650	1534	1710
139	Archer County	$81,595	$181,496	+29.7%	$62,911	$123,704	1540	2495
140	Hood County	$951,170	$180,961	+19.5%	$795,901	$2.09 million	1554	799
141	Dawson County	$117,335	$180,949	+5.0%	$111,777	$327,170	1555	2302
142	Lynn County	$35,576	$180,947	+11.5%	$31,895	$110,389	1556	2800
143	Chambers County	$766,947	$180,826	-6.4%	$819,310	$2.74 million	1558	928
144	Williamson County	$10.62 million	$180,646	+14.0%	$9.32 million	$26.31 million	1561	96
145	Wilbarger County	$125,358	$180,393	+1.8%	$123,189	$390,693	1569	2260
146	Nolan County	$148,278	$180,333	+4.3%	$142,209	$385,083	1571	2145
147	McCulloch County	$54,263	$180,331	-1.9%	$55,303	$180,882	1572	2668
148	Swisher County	$43,264	$180,297	+2.7%	$42,136	$110,002	1573	2742
149	Hidalgo County	$12.90 million	$179,139	+13.6%	$11.35 million	$31.13 million	1595	68
150	Zapata County	$135,561	$178,286	+10.3%	$122,896	$431,893	1628	2210
151	Colorado County	$242,926	$178,253	+16.8%	$208,046	$846,917	1630	1820
152	Delta County	$19,677	$177,919	-2.5%	$20,190	$63,524	1642	2918
153	Hopkins County	$484,522	$177,393	+19.0%	$407,314	$1.12 million	1653	1257
154	Carson County	$19,167	$176,591	+11.0%	$17,264	$63,549	1675	2924
155	Medina County	$726,551	$176,551	+17.1%	$620,335	$1.74 million	1679	957
156	Somervell County	$79,586	$176,207	+25.3%	$63,497	$161,282	1691	2513
157	Runnels County	$71,056	$176,009	+16.7%	$60,863	$165,288	1697	2560
158	Burnet County	$720,771	$175,475	+15.1%	$626,187	$1.65 million	1708	959
159	Taylor County	$2.00 million	$175,326	+5.8%	$1.89 million	$5.64 million	1713	450
160	Fayette County	$284,643	$175,113	+5.3%	$270,372	$788,000	1720	1696
161	Hutchinson County	$203,962	$174,961	+6.6%	$191,367	$581,214	1727	1959
162	Hartley County	$1,563	$174,889	-61.9%	$4,097	$22,187	1731	3071
163	Houston County	$237,642	$174,240	+30.2%	$182,589	$433,511	1740	1848
164	Bell County	$5.43 million	$174,060	+2.7%	$5.28 million	$16.46 million	1745	189
165	Bastrop County	$1.55 million	$173,147	+16.6%	$1.33 million	$3.62 million	1770	552
166	Terry County	$86,800	$172,547	+12.8%	$76,957	$259,148	1786	2465
167	Bandera County	$234,643	$171,826	+15.4%	$203,364	$551,683	1802	1857
168	Morris County	$89,578	$171,761	+3.1%	$86,905	$240,143	1803	2452
169	Franklin County	$74,133	$171,735	+28.0%	$57,937	$125,693	1804	2541
170	Callahan County	$120,176	$171,447	+4.5%	$114,996	$335,120	1810	2283
171	Stephens County	$50,274	$171,104	+13.0%	$44,477	$168,370	1814	2697
172	Lampasas County	$240,854	$170,865	+24.0%	$194,293	$488,021	1820	1832
173	Leon County	$147,884	$170,280	+3.6%	$142,794	$408,504	1833	2147
174	Kendall County	$633,125	$170,131	+7.6%	$588,147	$1.85 million	1835	1053
175	Bowie County	$1.15 million	$169,517	+8.0%	$1.07 million	$3.17 million	1852	694
176	Camp County	$97,928	$169,460	+6.9%	$91,587	$295,297	1853	2408
177	Nueces County	$4.61 million	$169,436	+6.2%	$4.34 million	$13.19 million	1854	218
178	Comanche County	$111,278	$169,292	+8.7%	$102,414	$339,827	1856	2337
179	Jack County	$46,296	$169,199	+5.5%	$43,892	$130,632	1860	2719
180	Hale County	$340,933	$169,039	+5.9%	$321,872	$975,307	1862	1548
181	Falls County	$152,249	$168,127	+33.4%	$114,118	$272,906	1891	2126
182	Gray County	$191,351	$167,862	+8.8%	$175,859	$562,793	1901	1994
183	Madison County	$102,990	$167,804	+4.8%	$98,317	$295,503	1903	2386
184	Bee County	$337,459	$166,584	+4.7%	$322,457	$935,772	1937	1559
185	Sabine County	$43,251	$166,558	+10.3%	$39,210	$129,792	1938	2743
186	Gregg County	$1.55 million	$166,096	+6.0%	$1.47 million	$4.36 million	1953	548
187	Hardin County	$674,139	$165,772	+3.8%	$649,596	$1.86 million	1964	1011
188	Orange County	$1.02 million	$164,481	+5.0%	$971,467	$2.82 million	2003	756
189	Coryell County	$996,070	$162,824	+7.0%	$930,502	$2.76 million	2052	771
190	Navarro County	$627,505	$162,034	+15.9%	$541,330	$1.53 million	2071	1061
191	Aransas County	$232,861	$162,014	+4.6%	$222,677	$650,375	2073	1865
192	Titus County	$299,914	$161,661	+16.9%	$256,620	$676,473	2083	1660
193	Newton County	$49,721	$161,245	+27.8%	$38,917	$95,538	2096	2698
194	Rains County	$69,307	$161,108	+4.8%	$66,130	$194,508	2101	2570
195	Llano County	$189,490	$160,247	+5.3%	$179,956	$533,889	2121	1999
196	Cass County	$255,704	$160,164	+18.4%	$215,947	$563,186	2124	1782
197	Wise County	$943,126	$159,586	+19.4%	$790,049	$2.03 million	2138	805
198	Grimes County	$321,829	$159,364	+15.9%	$277,687	$1.04 million	2144	1600
199	Wharton County	$418,653	$159,228	+12.3%	$372,786	$1.37 million	2146	1365
200	Deaf Smith County	$123,947	$158,751	-18.2%	$151,572	$567,013	2155	2264
201	Burleson County	$146,618	$158,448	+14.9%	$127,578	$334,537	2164	2154
202	Limestone County	$174,066	$158,190	+15.5%	$150,694	$422,619	2172	2040
203	Jim Wells County	$367,472	$157,373	-4.1%	$383,320	$1.29 million	2189	1480
204	Clay County	$20,337	$157,113	-63.6%	$55,889	$243,596	2201	2911
205	Jones County	$143,317	$156,761	+21.2%	$118,215	$289,476	2208	2172
206	Waller County	$741,220	$156,177	+10.6%	$670,078	$1.89 million	2218	946
207	Hockley County	$148,616	$155,886	-12.6%	$170,007	$642,197	2224	2144
208	Grayson County	$1.76 million	$155,570	+16.7%	$1.51 million	$4.15 million	2232	513
209	Jefferson County	$2.98 million	$155,088	+6.6%	$2.79 million	$8.69 million	2240	325
210	Hill County	$361,478	$154,818	+4.5%	$345,866	$1.01 million	2244	1500
211	Kaufman County	$2.41 million	$154,022	+4.7%	$2.30 million	$6.51 million	2266	396
212	Montgomery County	$9.32 million	$153,971	+14.7%	$8.12 million	$21.78 million	2268	112
213	Wood County	$474,551	$153,186	+22.3%	$388,002	$1.03 million	2291	1275
214	Jasper County	$272,499	$152,728	+4.8%	$260,131	$755,246	2302	1734
215	Kerr County	$520,332	$152,241	+14.7%	$453,546	$1.73 million	2314	1198
216	Cooke County	$398,608	$151,039	+7.1%	$372,201	$1.16 million	2337	1409
217	Moore County	$131,084	$151,024	+11.7%	$117,337	$454,306	2338	2238
218	Lavaca County	$116,060	$150,946	+4.4%	$111,192	$319,675	2340	2311
219	Cherokee County	$502,998	$150,922	+17.9%	$426,626	$1.14 million	2343	1228
220	Erath County	$379,975	$149,041	+5.9%	$358,741	$1.06 million	2380	1455
221	Tyler County	$104,722	$148,845	+12.2%	$93,343	$267,053	2381	2375
222	Nacogdoches County	$628,503	$147,736	+4.3%	$602,778	$1.73 million	2404	1058
223	Shelby County	$141,199	$146,990	+6.8%	$132,260	$423,943	2413	2186
224	Cameron County	$4.85 million	$146,443	+6.5%	$4.55 million	$14.13 million	2421	212
225	Rockwall County	$1.47 million	$145,737	+7.8%	$1.36 million	$4.27 million	2436	578
226	Smith County	$2.74 million	$145,707	+5.3%	$2.61 million	$7.65 million	2437	348
227	Brown County	$298,660	$145,417	+9.2%	$273,591	$876,112	2445	1663
228	Brazoria County	$4.63 million	$145,117	+10.4%	$4.19 million	$12.23 million	2452	217
229	Robertson County	$58,961	$145,032	-12.8%	$67,593	$225,659	2453	2638
230	Gillespie County	$176,253	$144,141	-18.0%	$215,069	$832,584	2468	2035
231	Liberty County	$1.21 million	$143,101	+13.6%	$1.07 million	$3.04 million	2482	670
232	Washington County	$280,492	$143,046	+5.9%	$264,813	$825,326	2483	1708
233	Milam County	$144,262	$142,788	-7.8%	$156,547	$543,294	2486	2167
234	Fort Bend County	$10.75 million	$142,413	+11.3%	$9.65 million	$27.44 million	2496	93
235	Ellis County	$2.50 million	$140,468	+5.9%	$2.36 million	$7.11 million	2533	379
236	Lamar County	$399,565	$138,658	+5.9%	$377,468	$1.03 million	2567	1406
237	Upshur County	$311,961	$136,949	+16.8%	$267,154	$753,624	2592	1630
238	San Jacinto County	$150,393	$136,699	+4.9%	$143,379	$420,476	2597	2134
239	Polk County	$396,970	$135,195	+4.2%	$380,979	$1.09 million	2615	1417
240	Lubbock County	$3.23 million	$131,997	-18.6%	$3.97 million	$14.77 million	2648	302
241	Hunt County	$1.08 million	$130,419	+3.9%	$1.04 million	$2.94 million	2667	730
242	Angelina County	$712,515	$129,664	+8.2%	$658,374	$2.07 million	2683	975
243	Van Zandt County	$484,178	$129,117	+4.1%	$465,251	$1.25 million	2689	1258
244	Rusk County	$368,569	$128,920	+3.2%	$356,985	$1.02 million	2694	1478
245	Anderson County	$416,092	$128,569	+11.6%	$372,786	$1.05 million	2699	1371
246	Parker County	$1.67 million	$128,146	+5.7%	$1.58 million	$4.70 million	2706	528
247	Collin County	$12.80 million	$127,582	+11.0%	$11.53 million	$32.96 million	2717	69
248	Wilson County	$317,298	$119,772	-10.8%	$355,815	$1.24 million	2792	1615
249	Starr County	$412,634	$119,730	+9.8%	$375,712	$1.36 million	2793	1376
250	Denton County	$9.78 million	$119,115	+8.3%	$9.03 million	$26.68 million	2805	102
251	Walker County	$516,490	$113,128	-11.7%	$585,221	$1.94 million	2879	1208
252	Harrison County	$325,398	$102,774	+7.4%	$302,852	$1.05 million	2998	1588
253	Randall County	$830,173	$92,929	+5.9%	$784,196	$2.34 million	3068	878

Fan accounts & spend mix — Texas counties (253), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Harris County	1.35 million	1.15 million	135,412	67,706	$61.5 million	$26.3 million
Dallas County	1.02 million	869,624	102,309	51,154	$46.4 million	$19.9 million
Bexar County	572,011	486,210	57,201	28,601	$26.0 million	$11.1 million
Travis County	567,390	482,281	56,739	28,369	$25.8 million	$11.0 million
Tarrant County	563,429	478,914	56,343	28,171	$25.6 million	$11.0 million
El Paso County	262,713	223,306	26,271	13,136	$11.9 million	$5.11 million
Hidalgo County	198,869	169,038	19,887	9,943	$9.03 million	$3.87 million
Collin County	197,282	167,690	19,728	9,864	$8.96 million	$3.84 million
Fort Bend County	165,682	140,830	16,568	8,284	$7.52 million	$3.22 million
Williamson County	163,738	139,178	16,374	8,187	$7.43 million	$3.19 million
Denton County	150,823	128,200	15,082	7,541	$6.85 million	$2.93 million
Montgomery County	143,650	122,103	14,365	7,183	$6.52 million	$2.80 million
Guadalupe County	104,984	89,237	10,498	5,249	$4.77 million	$2.04 million
Galveston County	85,388	72,580	8,539	4,269	$3.88 million	$1.66 million
Bell County	83,653	71,105	8,365	4,183	$3.80 million	$1.63 million
Cameron County	74,713	63,506	7,471	3,736	$3.39 million	$1.45 million
Hays County	71,839	61,063	7,184	3,592	$3.26 million	$1.40 million
Brazoria County	71,354	60,651	7,135	3,568	$3.24 million	$1.39 million
Nueces County	71,120	60,452	7,112	3,556	$3.23 million	$1.38 million
McLennan County	65,093	55,329	6,509	3,255	$2.96 million	$1.27 million
Webb County	64,645	54,948	6,464	3,232	$2.93 million	$1.26 million
Brazos County	61,910	52,623	6,191	3,095	$2.81 million	$1.20 million
Comal County	61,122	51,953	6,112	3,056	$2.77 million	$1.19 million
Ector County	55,108	46,842	5,511	2,755	$2.50 million	$1.07 million
Potter County	51,034	43,379	5,103	2,552	$2.32 million	$992,967
Johnson County	50,440	42,874	5,044	2,522	$2.29 million	$981,408
Lubbock County	49,773	42,307	4,977	2,489	$2.26 million	$968,429
Midland County	47,935	40,745	4,794	2,397	$2.18 million	$932,678
Jefferson County	45,901	39,016	4,590	2,295	$2.08 million	$893,094
Smith County	42,323	35,974	4,232	2,116	$1.92 million	$823,478
Ellis County	38,525	32,746	3,853	1,926	$1.75 million	$749,587
Kaufman County	37,129	31,560	3,713	1,856	$1.69 million	$722,418
Taylor County	30,835	26,210	3,084	1,542	$1.40 million	$599,962
Wichita County	29,339	24,938	2,934	1,467	$1.33 million	$570,852
San Patricio County	28,121	23,903	2,812	1,406	$1.28 million	$547,147
Tom Green County	27,135	23,065	2,714	1,357	$1.23 million	$527,969
Grayson County	27,115	23,048	2,712	1,356	$1.23 million	$527,585
Parker County	25,740	21,879	2,574	1,287	$1.17 million	$500,821
Victoria County	25,009	21,257	2,501	1,250	$1.14 million	$486,592
Gregg County	23,968	20,372	2,397	1,198	$1.09 million	$466,338
Bastrop County	23,823	20,249	2,382	1,191	$1.08 million	$463,521
Rockwall County	22,621	19,227	2,262	1,131	$1.03 million	$440,128
Henderson County	20,366	17,311	2,037	1,018	$924,589	$396,252
Liberty County	18,711	15,904	1,871	936	$849,479	$364,062
Bowie County	17,779	15,112	1,778	889	$807,141	$345,918
Hunt County	16,648	14,150	1,665	832	$755,793	$323,911
Orange County	15,731	13,371	1,573	787	$714,174	$306,074
Coryell County	15,358	13,054	1,536	768	$697,249	$298,821
Hood County	14,666	12,466	1,467	733	$665,819	$285,351
Wise County	14,542	12,360	1,454	727	$660,188	$282,938
Caldwell County	13,688	11,635	1,369	684	$621,417	$266,321
Randall County	12,800	10,880	1,280	640	$581,121	$249,052
Maverick County	12,654	10,756	1,265	633	$574,490	$246,210
Chambers County	11,825	10,051	1,183	591	$536,863	$230,084
Waller County	11,429	9,714	1,143	571	$518,854	$222,366
Atascosa County	11,364	9,659	1,136	568	$515,921	$221,109
Medina County	11,202	9,522	1,120	560	$508,586	$217,965
Burnet County	11,113	9,446	1,111	556	$504,540	$216,231
Angelina County	10,986	9,338	1,099	549	$498,760	$213,754
Val Verde County	10,611	9,019	1,061	531	$481,724	$206,453
Hardin County	10,394	8,835	1,039	520	$471,897	$202,242
Fannin County	9,996	8,497	1000	500	$453,813	$194,491
Kendall County	9,762	8,298	976	488	$443,187	$189,937
Nacogdoches County	9,691	8,237	969	485	$439,952	$188,551
Navarro County	9,675	8,224	968	484	$439,253	$188,251
Coleman County	9,300	7,905	930	465	$422,227	$180,954
Uvalde County	8,445	7,178	845	422	$383,406	$164,317
Matagorda County	8,339	7,088	834	417	$378,600	$162,257
Kerr County	8,023	6,819	802	401	$364,233	$156,100
Reeves County	7,965	6,771	797	398	$361,625	$154,982
Walker County	7,964	6,769	796	398	$361,543	$154,947
Austin County	7,819	6,646	782	391	$354,996	$152,141
Cherokee County	7,756	6,592	776	388	$352,099	$150,899
Kleberg County	7,642	6,496	764	382	$346,941	$148,689
Hopkins County	7,471	6,350	747	374	$339,165	$145,357
Van Zandt County	7,465	6,346	747	373	$338,924	$145,253
Upton County	7,371	6,265	737	369	$334,629	$143,412
Wood County	7,317	6,219	732	366	$332,186	$142,365
Howard County	7,294	6,200	729	365	$331,165	$141,928
Gonzales County	7,289	6,196	729	364	$330,911	$141,819
Eastland County	6,560	5,576	656	328	$297,827	$127,640
Wharton County	6,455	5,487	646	323	$293,057	$125,596
Anderson County	6,416	5,453	642	321	$291,264	$124,828
Starr County	6,362	5,408	636	318	$288,844	$123,790
Palo Pinto County	6,240	5,304	624	312	$283,299	$121,414
Montague County	6,231	5,296	623	312	$282,873	$121,231
Lamar County	6,161	5,237	616	308	$279,696	$119,870
Cooke County	6,146	5,224	615	307	$279,026	$119,582
Polk County	6,121	5,203	612	306	$277,879	$119,091
Freestone County	6,030	5,125	603	301	$273,750	$117,322
Erath County	5,859	4,980	586	293	$265,983	$113,993
Rusk County	5,683	4,830	568	284	$257,998	$110,571
Jim Wells County	5,666	4,816	567	283	$257,231	$110,242
Calhoun County	5,605	4,764	560	280	$254,459	$109,054
Hill County	5,573	4,737	557	279	$253,035	$108,443
Lamb County	5,400	4,590	540	270	$245,151	$105,065
Hale County	5,257	4,468	526	263	$238,653	$102,280
Bee County	5,203	4,423	520	260	$236,221	$101,238
Marion County	5,168	4,393	517	258	$234,648	$100,563
Willacy County	5,090	4,327	509	255	$231,092	$99,039
Harrison County	5,017	4,265	502	251	$227,779	$97,619
Grimes County	4,962	4,218	496	248	$225,280	$96,549
Wilson County	4,892	4,158	489	245	$222,109	$95,189
Frio County	4,867	4,137	487	243	$220,950	$94,693
Gaines County	4,827	4,103	483	241	$219,139	$93,917
Upshur County	4,810	4,089	481	241	$218,373	$93,588
Bosque County	4,659	3,960	466	233	$211,498	$90,642
Titus County	4,624	3,931	462	231	$209,940	$89,974
Brown County	4,605	3,914	460	230	$209,062	$89,598
DeWitt County	4,516	3,839	452	226	$205,029	$87,870
Lee County	4,453	3,785	445	223	$202,146	$86,634
Fayette County	4,389	3,730	439	219	$199,250	$85,393
Andrews County	4,344	3,692	434	217	$197,217	$84,521
Washington County	4,325	3,676	432	216	$196,344	$84,147
Panola County	4,313	3,666	431	216	$195,805	$83,916
Jasper County	4,202	3,571	420	210	$190,749	$81,750
San Augustine County	4,140	3,519	414	207	$187,936	$80,544
Cass County	3,943	3,351	394	197	$178,993	$76,711
Zavala County	3,928	3,339	393	196	$178,330	$76,427
Colorado County	3,746	3,184	375	187	$170,048	$72,878
Young County	3,738	3,178	374	187	$169,723	$72,739
Lampasas County	3,714	3,157	371	186	$168,598	$72,256
Trinity County	3,689	3,135	369	184	$167,460	$71,769
Houston County	3,664	3,114	366	183	$166,350	$71,293
Bandera County	3,618	3,075	362	181	$164,250	$70,393
Aransas County	3,590	3,052	359	180	$163,002	$69,858
Karnes County	3,462	2,943	346	173	$157,189	$67,367
Donley County	3,313	2,816	331	166	$150,426	$64,468
Scurry County	3,208	2,727	321	160	$145,653	$62,423
Culberson County	3,182	2,704	318	159	$144,448	$61,906
Duval County	3,166	2,691	317	158	$143,717	$61,593
Hutchinson County	3,145	2,673	314	157	$142,773	$61,189
Pecos County	3,036	2,580	304	152	$137,815	$59,063
Gray County	2,950	2,508	295	148	$133,946	$57,405
Llano County	2,922	2,483	292	146	$132,643	$56,847
Dallam County	2,900	2,465	290	145	$131,671	$56,430
Castro County	2,822	2,398	282	141	$128,101	$54,900
Jackson County	2,736	2,325	274	137	$124,195	$53,227
Gillespie County	2,718	2,310	272	136	$123,377	$52,876
Limestone County	2,684	2,281	268	134	$121,846	$52,220
Mitchell County	2,544	2,162	254	127	$115,495	$49,498
Parmer County	2,481	2,109	248	124	$112,637	$48,273
Blanco County	2,460	2,091	246	123	$111,675	$47,861
Ward County	2,440	2,074	244	122	$110,786	$47,480
Winkler County	2,403	2,042	240	120	$109,084	$46,750
Falls County	2,347	1,995	235	117	$106,575	$45,675
San Jacinto County	2,319	1,971	232	116	$105,275	$45,118
Hockley County	2,291	1,948	229	115	$104,031	$44,585
Nolan County	2,286	1,943	229	114	$103,795	$44,483
Leon County	2,280	1,938	228	114	$103,519	$44,365
Hemphill County	2,270	1,930	227	114	$103,062	$44,169
Burleson County	2,261	1,922	226	113	$102,633	$43,986
Milam County	2,224	1,891	222	111	$100,984	$43,279
Red River County	2,219	1,886	222	111	$100,742	$43,175
Jones County	2,210	1,878	221	110	$100,322	$42,995
La Salle County	2,199	1,869	220	110	$99,850	$42,793
Shelby County	2,177	1,851	218	109	$98,840	$42,360
Zapata County	2,090	1,777	209	105	$94,893	$40,668
Hamilton County	2,082	1,769	208	104	$94,504	$40,502
Mills County	2,074	1,762	207	104	$94,137	$40,344
Moore County	2,021	1,718	202	101	$91,759	$39,325
Live Oak County	2,009	1,708	201	100	$91,227	$39,097
Wilbarger County	1,933	1,643	193	97	$87,750	$37,607
Deaf Smith County	1,911	1,624	191	96	$86,763	$37,184
Fisher County	1,909	1,623	191	95	$86,680	$37,149
Brewster County	1,870	1,590	187	94	$84,915	$36,392
Callahan County	1,853	1,575	185	93	$84,123	$36,053
Presidio County	1,809	1,538	181	90	$82,149	$35,207
Dawson County	1,809	1,538	181	90	$82,135	$35,201
Dimmit County	1,796	1,527	180	90	$81,555	$34,952
Lavaca County	1,789	1,521	179	89	$81,242	$34,818
Loving County	1,784	1,516	178	89	$80,982	$34,706
Comanche County	1,716	1,458	172	86	$77,895	$33,383
Martin County	1,652	1,404	165	83	$75,008	$32,146
Ochiltree County	1,638	1,392	164	82	$74,355	$31,866
Tyler County	1,615	1,372	161	81	$73,305	$31,416
Madison County	1,588	1,350	159	79	$72,093	$30,897
Camp County	1,510	1,283	151	75	$68,550	$29,379
Morris County	1,381	1,174	138	69	$62,705	$26,873
Terry County	1,338	1,138	134	67	$60,760	$26,040
Crane County	1,281	1,089	128	64	$58,148	$24,920
Yoakum County	1,260	1,071	126	63	$57,217	$24,522
San Saba County	1,258	1,069	126	63	$57,119	$24,480
Archer County	1,258	1,069	126	63	$57,116	$24,478
Collingsworth County	1,257	1,069	126	63	$57,083	$24,464
Refugio County	1,253	1,065	125	63	$56,902	$24,386
Bailey County	1,245	1,058	124	62	$56,502	$24,215
Somervell County	1,227	1,043	123	61	$55,710	$23,876
Reagan County	1,175	999	118	59	$53,362	$22,869
Childress County	1,151	979	115	58	$52,273	$22,403
Franklin County	1,143	972	114	57	$51,893	$22,240
Brooks County	1,114	947	111	56	$50,591	$21,682
Runnels County	1,096	931	110	55	$49,739	$21,317
Rains County	1,069	908	107	53	$48,515	$20,792
Goliad County	1,053	895	105	53	$47,784	$20,479
Jeff Davis County	1,033	878	103	52	$46,883	$20,093
Hudspeth County	980	833	98	49	$44,496	$19,070
Robertson County	909	773	91	45	$41,273	$17,688
Floyd County	904	768	90	45	$41,041	$17,589
Crosby County	873	742	87	44	$39,615	$16,978
McCulloch County	837	711	84	42	$37,984	$16,279
Haskell County	836	711	84	42	$37,949	$16,264
Garza County	787	669	79	39	$35,748	$15,321
Sutton County	786	668	79	39	$35,664	$15,285
Stephens County	775	659	78	39	$35,192	$15,082
Newton County	767	652	77	38	$34,805	$14,916
Jack County	714	607	71	36	$32,407	$13,889
Swisher County	667	567	67	33	$30,285	$12,979
Sabine County	667	567	67	33	$30,275	$12,975
Kimble County	643	547	64	32	$29,196	$12,513
Hansford County	596	507	60	30	$27,058	$11,596
Lynn County	549	466	55	27	$24,903	$10,673
Wheeler County	525	446	53	26	$23,846	$10,220
Dickens County	518	441	52	26	$23,533	$10,085
Jim Hogg County	436	371	44	22	$19,791	$8,482
Kent County	428	364	43	21	$19,434	$8,329
Shackelford County	413	351	41	21	$18,727	$8,026
Crockett County	403	342	40	20	$18,276	$7,832
Hardeman County	361	307	36	18	$16,394	$7,026
Real County	340	289	34	17	$15,421	$6,609
Clay County	314	267	31	16	$14,236	$6,101
Glasscock County	311	265	31	16	$14,136	$6,058
Delta County	303	258	30	15	$13,774	$5,903
Carson County	296	251	30	15	$13,417	$5,750
Kinney County	282	240	28	14	$12,800	$5,486
Schleicher County	273	232	27	14	$12,413	$5,320
Mason County	259	220	26	13	$11,746	$5,034
Concho County	250	212	25	12	$11,340	$4,860
Sherman County	248	211	25	12	$11,264	$4,827
Edwards County	217	185	22	11	$9,870	$4,230
Cochran County	214	182	21	11	$9,708	$4,160
Oldham County	212	180	21	11	$9,623	$4,124
Armstrong County	203	172	20	10	$9,203	$3,944
Throckmorton County	202	172	20	10	$9,168	$3,929
Coke County	169	144	17	8.5	$7,679	$3,291
Terrell County	160	136	16	8.0	$7,247	$3,106
Hall County	145	124	15	7.3	$6,601	$2,829
Kenedy County	133	113	13	6.7	$6,049	$2,592
Baylor County	133	113	13	6.7	$6,049	$2,593
Knox County	123	105	12	6.2	$5,593	$2,397
Cottle County	106	90	11	5.3	$4,830	$2,070
Menard County	95	80	9.5	4.7	$4,292	$1,839
Motley County	85	72	8.5	4.2	$3,837	$1,644
Briscoe County	83	70	8.3	4.1	$3,764	$1,613
Irion County	69	59	6.9	3.4	$3,131	$1,342
Lipscomb County	66	56	6.6	3.3	$2,983	$1,279
Stonewall County	64	54	6.4	3.2	$2,892	$1,239
King County	57	48	5.7	2.8	$2,570	$1,101
Foard County	53	45	5.3	2.6	$2,389	$1,024
Roberts County	43	37	4.3	2.2	$1,973	$846
Sterling County	40	34	4.0	2.0	$1,828	$783
Hartley County	24	20	2.4	1.2	$1,094	$469
McMullen County	0.0	0.0	0.0	0.0	$0	$0

U

Utah Spend Data

2026 total spend: $45.30 million
3-year spend (FY2023–FY2025): $130.3 million
2026 estimated fan accounts: 698,387
2026 male fan accounts: 593,629 accounts & $38.5 million spend
2026 female fan accounts: 69,839 accounts & $4.53 million spend
2026 other fan accounts: 34,919 accounts & $2.26 million spend
2026 spend on PPV, tips & messages: $31.7 million (70%)
2026 spend on subscriptions: $13.6 million (30%)
2026 spend per 10k adults: $176,458
National rank (per-capita): #40
National rank (total): #33
Change vs FY2025: +3.6%
Cities in dataset: 5
Counties in dataset: 29

Cities in Utah (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Salt Lake City	$14.93 million	$952,303	-2.3%	$15.28 million	$45.05 million	34
2	West Valley City	$2.77 million	$253,772	-3.2%	$2.86 million	$8.23 million	109
3	Orem	$1.13 million	$159,784	+1.0%	$1.12 million	$3.64 million	161
4	Provo	$923,179	$102,269	-1.5%	$936,800	$2.85 million	166
5	Sandy	$514,595	$60,505	-21.1%	$652,058	$2.37 million	167

Fan accounts in Utah cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Salt Lake City	230,165	195,640	23,016	11,508	$10.4 million	$4.48 million
West Valley City	42,775	36,359	4,278	2,139	$1.94 million	$832,280
Orem	17,478	14,856	1,748	874	$793,502	$340,072
Provo	14,234	12,099	1,423	712	$646,226	$276,954
Sandy	7,934	6,744	793	397	$360,217	$154,379

Counties in Utah (29), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Summit County	$1.03 million	$242,371	+28.5%	$799,891	$1.74 million	355	752
2	Salt Lake County	$22.93 million	$237,384	+3.6%	$22.14 million	$65.79 million	391	36
3	Emery County	$287,156	$208,997	+32.8%	$216,256	$482,122	819	1689
4	Duchesne County	$414,600	$197,802	+17.9%	$351,667	$948,783	1036	1374
5	Morgan County	$266,514	$189,062	+40.5%	$189,689	$404,094	1313	1750
6	Uintah County	$612,982	$185,004	+3.7%	$591,348	$1.77 million	1443	1074
7	Grand County	$161,094	$173,688	+9.9%	$146,552	$420,698	1754	2086
8	Sevier County	$316,684	$168,686	+20.5%	$262,821	$633,187	1874	1617
9	Carbon County	$285,224	$167,966	+14.2%	$249,680	$680,080	1897	1695
10	Rich County	$34,501	$163,170	+22.0%	$28,282	$73,070	2040	2807
11	Kane County	$104,784	$161,539	+15.7%	$90,559	$234,362	2085	2374
12	Weber County	$3.52 million	$161,446	+4.3%	$3.37 million	$10.40 million	2087	275
13	Sanpete County	$393,361	$161,320	+3.8%	$378,806	$785,076	2094	1425
14	Daggett County	$4,458	$160,348	+4.0%	$4,285	$17,969	2118	3042
15	Piute County	$3,899	$157,505	+13.7%	$3,428	$9,621	2187	3050
16	Wayne County	$5,759	$153,447	+6.1%	$5,428	$18,466	2283	3029
17	Garfield County	$36,938	$153,133	+3.4%	$35,709	$92,179	2295	2791
18	Juab County	$123,642	$149,565	+14.2%	$108,271	$298,978	2368	2268
19	Box Elder County	$714,623	$147,458	+3.8%	$688,478	$2.11 million	2408	972
20	Millard County	$116,270	$146,044	-7.9%	$126,269	$411,910	2431	2308
21	Iron County	$714,227	$144,737	+1.2%	$705,619	$1.99 million	2459	974
22	Beaver County	$29,459	$143,104	-5.4%	$31,139	$101,548	2481	2843
23	Tooele County	$829,764	$132,589	+5.6%	$785,608	$2.60 million	2644	880
24	Washington County	$2.12 million	$131,637	+7.9%	$1.97 million	$5.74 million	2655	431
25	Wasatch County	$290,702	$127,297	+1.5%	$286,533	$809,200	2721	1680
26	San Juan County	$14,861	$117,618	-75.6%	$60,849	$289,148	2827	2957
27	Cache County	$1.06 million	$106,421	-1.4%	$1.08 million	$3.44 million	2965	738
28	Utah County	$6.03 million	$103,763	+4.0%	$5.80 million	$17.36 million	2989	171
29	Davis County	$2.83 million	$100,289	-11.9%	$3.22 million	$10.65 million	3017	336

Fan accounts & spend mix — Utah counties (29), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Salt Lake County	353,617	300,575	35,362	17,681	$16.1 million	$6.88 million
Utah County	92,982	79,035	9,298	4,649	$4.22 million	$1.81 million
Weber County	54,261	46,122	5,426	2,713	$2.46 million	$1.06 million
Davis County	43,711	37,155	4,371	2,186	$1.98 million	$850,491
Washington County	32,753	27,840	3,275	1,638	$1.49 million	$637,273
Cache County	16,375	13,919	1,637	819	$743,415	$318,606
Summit County	15,853	13,475	1,585	793	$719,714	$308,449
Tooele County	12,794	10,875	1,279	640	$580,835	$248,929
Box Elder County	11,018	9,366	1,102	551	$500,236	$214,387
Iron County	11,012	9,361	1,101	551	$499,959	$214,268
Uintah County	9,451	8,034	945	473	$429,087	$183,895
Duchesne County	6,393	5,434	639	320	$290,220	$124,380
Sanpete County	6,065	5,155	607	303	$275,353	$118,008
Sevier County	4,883	4,150	488	244	$221,679	$95,005
Wasatch County	4,482	3,810	448	224	$203,492	$87,211
Emery County	4,428	3,763	443	221	$201,009	$86,147
Carbon County	4,398	3,738	440	220	$199,657	$85,567
Morgan County	4,109	3,493	411	205	$186,560	$79,954
Grand County	2,484	2,111	248	124	$112,766	$48,328
Juab County	1,906	1,620	191	95	$86,549	$37,093
Millard County	1,793	1,524	179	90	$81,389	$34,881
Kane County	1,616	1,373	162	81	$73,349	$31,435
Garfield County	570	484	57	28	$25,857	$11,081
Rich County	532	452	53	27	$24,151	$10,350
Beaver County	454	386	45	23	$20,621	$8,838
San Juan County	229	195	23	11	$10,402	$4,458
Wayne County	89	75	8.9	4.4	$4,031	$1,728
Daggett County	69	58	6.9	3.4	$3,120	$1,337
Piute County	60	51	6.0	3.0	$2,729	$1,170

V

Vermont Spend Data

2026 total spend: $9.92 million
3-year spend (FY2023–FY2025): $24.93 million
2026 estimated fan accounts: 152,925
2026 male fan accounts: 129,986 accounts & $8.43 million spend
2026 female fan accounts: 15,292 accounts & $991,821 spend
2026 other fan accounts: 7,646 accounts & $495,911 spend
2026 spend on PPV, tips & messages: $6.94 million (70%)
2026 spend on subscriptions: $2.98 million (30%)
2026 spend per 10k adults: $202,609
National rank (per-capita): #25
National rank (total): #49
Change vs FY2025: +10.7%
Cities in dataset: 0
Counties in dataset: 14

No city-level data available for this state — county data only.

Counties in Vermont (14), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Caledonia County	$965,834	$295,501	+32.9%	$726,871	$1.59 million	79	789
2	Rutland County	$1.14 million	$226,475	+5.4%	$1.08 million	$3.01 million	535	700
3	Orange County	$559,438	$215,751	+15.0%	$486,488	$1.11 million	708	1137
4	Chittenden County	$2.64 million	$198,357	+7.1%	$2.46 million	$7.14 million	1024	361
5	Franklin County	$778,807	$194,801	+17.8%	$661,052	$1.79 million	1130	916
6	Grand Isle County	$100,451	$191,385	+9.0%	$92,147	$285,331	1241	2398
7	Orleans County	$398,509	$190,633	+9.1%	$365,153	$1.09 million	1265	1412
8	Washington County	$831,527	$184,281	+6.8%	$778,382	$2.22 million	1464	877
9	Essex County	$50,586	$182,360	+8.4%	$46,646	$142,061	1510	2695
10	Addison County	$506,737	$182,067	+13.5%	$446,425	$1.29 million	1518	1221
11	Lamoille County	$331,042	$180,403	+12.5%	$294,182	$857,727	1568	1576
12	Bennington County	$429,614	$171,718	+2.5%	$418,952	$1.31 million	1805	1342
13	Windsor County	$679,261	$167,644	+10.4%	$615,265	$1.82 million	1907	1008
14	Windham County	$508,830	$165,834	+5.8%	$480,765	$1.28 million	1963	1216

Fan accounts & spend mix — Vermont counties (14), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Chittenden County	40,673	34,572	4,067	2,034	$1.85 million	$791,372
Rutland County	17,572	14,936	1,757	879	$797,769	$341,901
Caledonia County	14,892	12,658	1,489	745	$676,084	$289,750
Washington County	12,821	10,898	1,282	641	$582,069	$249,458
Franklin County	12,008	10,207	1,201	600	$545,165	$233,642
Windsor County	10,473	8,902	1,047	524	$475,482	$203,778
Orange County	8,626	7,332	863	431	$391,606	$167,831
Windham County	7,845	6,669	785	392	$356,181	$152,649
Addison County	7,813	6,641	781	391	$354,716	$152,021
Bennington County	6,624	5,630	662	331	$300,730	$128,884
Orleans County	6,144	5,223	614	307	$278,957	$119,553
Lamoille County	5,104	4,339	510	255	$231,729	$99,312
Grand Isle County	1,549	1,316	155	77	$70,316	$30,135
Essex County	780	663	78	39	$35,410	$15,176

Virginia Spend Data

2026 total spend: $126.9 million
3-year spend (FY2023–FY2025): $339.8 million
2026 estimated fan accounts: 1.96 million
2026 male fan accounts: 1.66 million accounts & $107.8 million spend
2026 female fan accounts: 195,589 accounts & $12.7 million spend
2026 other fan accounts: 97,794 accounts & $6.34 million spend
2026 spend on PPV, tips & messages: $88.8 million (70%)
2026 spend on subscriptions: $38.1 million (30%)
2026 spend per 10k adults: $189,418
National rank (per-capita): #32
National rank (total): #14
Change vs FY2025: +8.1%
Cities in dataset: 5
Counties in dataset: 95

Cities in Virginia (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Virginia Beach	$9.88 million	$277,271	-4.2%	$10.31 million	$29.88 million	49
2	Richmond	$7.32 million	$411,539	+8.5%	$6.74 million	$19.31 million	55
3	Chesapeake	$4.32 million	$226,957	+12.0%	$3.86 million	$9.54 million	77
4	Norfolk	$3.93 million	$210,484	-0.5%	$3.95 million	$12.06 million	83
5	Newport News	$2.48 million	$175,376	-0.0%	$2.48 million	$7.46 million	124

Fan accounts in Virginia cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Virginia Beach	152,274	129,433	15,227	7,614	$6.91 million	$2.96 million
Richmond	112,816	95,894	11,282	5,641	$5.12 million	$2.20 million
Chesapeake	66,681	56,679	6,668	3,334	$3.03 million	$1.30 million
Norfolk	60,604	51,513	6,060	3,030	$2.75 million	$1.18 million
Newport News	38,183	32,456	3,818	1,909	$1.73 million	$742,934

Counties in Virginia (95), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Loudoun County	$22.22 million	$603,960	+17.5%	$18.91 million	$45.24 million	2	39
2	Bath County	$592,348	$431,241	+42.2%	$416,685	$822,048	11	1095
3	Lancaster County	$787,914	$420,178	+0.4%	$784,741	$2.18 million	12	910
4	Nottoway County	$785,472	$378,557	+35.0%	$581,643	$1.26 million	17	911
5	Northampton County	$652,752	$373,956	+39.9%	$466,745	$1.08 million	18	1027
6	Giles County	$707,723	$352,921	+0.6%	$703,693	$1.64 million	24	980
7	Tazewell County	$1.18 million	$328,299	+7.6%	$1.10 million	$3.16 million	41	685
8	York County	$2.01 million	$326,958	+21.6%	$1.65 million	$3.97 million	42	447
9	Scott County	$719,364	$325,678	+29.2%	$556,852	$1.24 million	45	961
10	Franklin County	$1.58 million	$323,991	+23.6%	$1.28 million	$3.40 million	46	542
11	Patrick County	$528,902	$302,124	+34.6%	$392,848	$949,392	68	1179
12	Warren County	$1.12 million	$301,285	+3.0%	$1.09 million	$3.27 million	72	710
13	Southampton County	$527,048	$297,646	+42.6%	$369,486	$751,360	77	1181
14	Highland County	$147,168	$293,688	+35.4%	$108,701	$191,537	84	2152
15	Roanoke County	$2.31 million	$291,827	+13.9%	$2.03 million	$5.59 million	90	405
16	Pulaski County	$857,712	$291,793	-8.7%	$939,211	$3.09 million	91	853
17	Arlington County	$5.65 million	$290,819	+12.1%	$5.04 million	$17.26 million	95	182
18	Henrico County	$7.81 million	$287,585	+18.9%	$6.57 million	$17.56 million	98	135
19	Botetourt County	$813,133	$280,979	+14.6%	$709,414	$1.98 million	116	889
20	Fluvanna County	$686,067	$278,297	+5.0%	$653,157	$2.12 million	127	999
21	Prince George County	$1.00 million	$276,238	+2.8%	$972,584	$2.88 million	138	767
22	Page County	$556,247	$274,731	+0.9%	$551,131	$1.64 million	141	1144
23	Campbell County	$1.23 million	$272,896	+25.3%	$982,119	$2.41 million	149	661
24	Floyd County	$377,097	$272,846	+23.8%	$304,648	$708,550	150	1462
25	King George County	$643,339	$266,703	+0.9%	$637,900	$1.96 million	182	1042
26	Powhatan County	$701,708	$266,073	+18.1%	$594,039	$1.61 million	185	985
27	Stafford County	$3.57 million	$265,000	-2.0%	$3.64 million	$11.51 million	189	272
28	Frederick County	$2.08 million	$263,124	+4.2%	$1.99 million	$6.02 million	203	440
29	Shenandoah County	$950,014	$261,530	-0.9%	$958,281	$2.97 million	213	800
30	Wise County	$718,674	$260,536	+10.0%	$653,157	$2.20 million	223	962
31	Wythe County	$571,638	$259,045	+4.7%	$545,886	$1.67 million	229	1122
32	Rockbridge County	$452,438	$256,528	+3.4%	$437,663	$1.30 million	252	1303
33	Dickenson County	$261,572	$256,217	+6.1%	$246,483	$717,946	253	1766
34	Russell County	$500,543	$255,311	+3.0%	$485,815	$1.48 million	256	1234
35	Buchanan County	$351,961	$252,467	+2.7%	$342,788	$986,214	276	1527
36	Carroll County	$562,896	$251,831	+22.0%	$461,500	$1.21 million	285	1135
37	Smyth County	$550,128	$250,903	-6.5%	$588,318	$2.01 million	292	1152
38	Pittsylvania County	$1.15 million	$250,416	+21.7%	$943,978	$2.24 million	296	696
39	Caroline County	$651,694	$249,532	+10.0%	$592,609	$1.71 million	299	1031
40	Middlesex County	$185,550	$248,190	+11.8%	$165,911	$472,322	306	2008
41	Amelia County	$231,221	$245,838	+2.8%	$225,029	$668,627	326	1872
42	Bland County	$81,902	$244,223	-0.1%	$82,002	$267,687	337	2492
43	King and Queen County	$89,490	$243,028	-35.5%	$138,736	$590,018	348	2453
44	Orange County	$720,694	$242,246	+3.7%	$695,111	$2.10 million	359	960
45	Richmond County	$135,245	$242,170	+3.2%	$131,108	$387,637	360	2213
46	Montgomery County	$1.81 million	$240,068	-6.6%	$1.94 million	$6.40 million	373	502
47	Craig County	$40,867	$239,173	+5.8%	$38,617	$123,416	379	2763
48	Essex County	$145,924	$237,786	-10.0%	$162,097	$559,939	388	2158
49	Isle of Wight County	$715,966	$237,429	+10.3%	$649,343	$1.86 million	390	970
50	King William County	$304,825	$235,789	+1.8%	$299,403	$884,772	411	1648
51	Surry County	$60,842	$234,756	+6.3%	$57,211	$185,549	425	2625
52	Amherst County	$523,640	$233,923	+3.7%	$504,885	$1.56 million	438	1187
53	Cumberland County	$116,668	$230,908	+3.7%	$112,515	$354,456	477	2305
54	Clarke County	$211,406	$230,775	-2.1%	$215,971	$534,470	479	1931
55	Greene County	$325,411	$230,558	+1.4%	$320,857	$922,504	483	1587
56	Accomack County	$540,340	$230,489	+12.4%	$480,571	$1.36 million	484	1168
57	Mecklenburg County	$479,514	$229,587	+7.2%	$447,198	$1.48 million	498	1263
58	Halifax County	$525,021	$228,988	-5.0%	$552,561	$1.80 million	508	1186
59	Alleghany County	$184,456	$228,728	+4.3%	$176,877	$539,359	512	2011
60	Prince Edward County	$322,323	$228,063	-0.7%	$324,671	$996,841	519	1599
61	Fairfax County	$20.79 million	$227,784	+4.3%	$19.93 million	$60.18 million	523	42
62	Gloucester County	$626,219	$225,821	-15.1%	$738,019	$2.46 million	541	1064
63	Rappahannock County	$47,439	$225,772	-35.4%	$73,421	$284,270	546	2712
64	Northumberland County	$135,780	$225,133	+3.6%	$131,108	$402,689	552	2208
65	Prince William County	$8.75 million	$224,077	+4.3%	$8.40 million	$25.84 million	564	120
66	Mathews County	$56,865	$222,771	-21.0%	$71,990	$267,654	584	2655
67	Chesterfield County	$6.84 million	$222,451	+2.5%	$6.67 million	$19.59 million	593	150
68	Charles City County	$14,879	$220,015	-69.1%	$48,152	$212,326	633	2956
69	Brunswick County	$164,183	$217,978	+9.3%	$150,178	$541,208	668	2079
70	Rockingham County	$1.41 million	$216,555	+10.7%	$1.27 million	$3.42 million	698	601
71	Nelson County	$142,631	$215,934	+6.8%	$133,492	$550,098	705	2176
72	Culpeper County	$844,652	$212,828	+3.6%	$815,254	$2.48 million	754	863
73	Westmoreland County	$209,276	$212,434	-16.1%	$249,344	$908,166	762	1941
74	Charlotte County	$69,025	$211,957	+4.2%	$66,269	$194,219	767	2572
75	Sussex County	$58,023	$211,883	-33.1%	$86,770	$323,031	769	2643
76	Madison County	$105,267	$209,037	+0.8%	$104,410	$290,430	817	2369
77	Albemarle County	$1.81 million	$208,861	-13.1%	$2.08 million	$7.12 million	822	500
78	Lee County	$218,712	$207,184	+8.5%	$201,668	$676,025	852	1906
79	Buckingham County	$142,589	$206,452	+4.9%	$135,876	$419,646	864	2178
80	Lunenburg County	$55,112	$204,993	+4.1%	$52,920	$162,283	886	2663
81	Henry County	$647,412	$204,107	+1.3%	$638,854	$1.90 million	901	1036
82	Greensville County	$33,033	$202,714	+21.6%	$27,175	$66,317	926	2824
83	Grayson County	$81,016	$198,417	+3.0%	$78,665	$246,712	1021	2498
84	Appomattox County	$104,036	$196,599	-21.8%	$133,015	$477,526	1079	2380
85	Fauquier County	$1.00 million	$194,581	-8.2%	$1.09 million	$3.60 million	1134	766
86	Augusta County	$1.04 million	$194,401	+3.6%	$1.00 million	$3.07 million	1141	748
87	Louisa County	$478,570	$192,810	+14.5%	$418,116	$1.13 million	1201	1265
88	Hanover County	$1.54 million	$188,526	+7.0%	$1.44 million	$4.73 million	1334	554
89	New Kent County	$219,429	$185,818	-1.9%	$223,599	$691,093	1419	1900
90	Dinwiddie County	$179,146	$174,972	-21.2%	$227,413	$827,021	1726	2023
91	Washington County	$510,967	$173,308	-13.4%	$590,225	$2.22 million	1765	1214
92	Bedford County	$833,073	$165,164	+6.7%	$780,927	$2.49 million	1980	874
93	Goochland County	$100,516	$158,153	-14.3%	$117,282	$398,889	2174	2397
94	Spotsylvania County	$975,885	$111,534	+3.9%	$939,211	$2.83 million	2896	784
95	James City County	$285,800	$105,040	+9.4%	$261,263	$730,989	2980	1692

Fan accounts & spend mix — Virginia counties (95), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Loudoun County	342,593	291,204	34,259	17,130	$15.6 million	$6.67 million
Fairfax County	320,601	272,511	32,060	16,030	$14.6 million	$6.24 million
Prince William County	134,973	114,727	13,497	6,749	$6.13 million	$2.63 million
Henrico County	120,451	102,384	12,045	6,023	$5.47 million	$2.34 million
Chesterfield County	105,441	89,625	10,544	5,272	$4.79 million	$2.05 million
Arlington County	87,148	74,076	8,715	4,357	$3.96 million	$1.70 million
Stafford County	55,042	46,786	5,504	2,752	$2.50 million	$1.07 million
Roanoke County	35,668	30,318	3,567	1,783	$1.62 million	$693,988
Frederick County	32,027	27,223	3,203	1,601	$1.45 million	$623,145
York County	31,022	26,368	3,102	1,551	$1.41 million	$603,586
Albemarle County	27,921	23,732	2,792	1,396	$1.27 million	$543,250
Montgomery County	27,865	23,685	2,786	1,393	$1.27 million	$542,165
Franklin County	24,434	20,769	2,443	1,222	$1.11 million	$475,412
Hanover County	23,746	20,184	2,375	1,187	$1.08 million	$462,025
Rockingham County	21,725	18,467	2,173	1,086	$986,328	$422,712
Campbell County	18,970	16,125	1,897	949	$861,234	$369,100
Tazewell County	18,189	15,461	1,819	909	$825,774	$353,903
Pittsylvania County	17,718	15,060	1,772	886	$804,383	$344,736
Warren County	17,330	14,731	1,733	867	$786,798	$337,199
Augusta County	15,996	13,596	1,600	800	$726,205	$311,231
Fauquier County	15,447	13,130	1,545	772	$701,271	$300,545
Prince George County	15,422	13,109	1,542	771	$700,164	$300,070
Spotsylvania County	15,047	12,790	1,505	752	$683,120	$292,766
Shenandoah County	14,648	12,451	1,465	732	$665,010	$285,004
Pulaski County	13,225	11,241	1,322	661	$600,398	$257,314
Culpeper County	13,023	11,070	1,302	651	$591,256	$253,395
Bedford County	12,845	10,918	1,284	642	$583,151	$249,922
Botetourt County	12,537	10,657	1,254	627	$569,193	$243,940
Lancaster County	12,149	10,326	1,215	607	$551,540	$236,374
Nottoway County	12,111	10,294	1,211	606	$549,830	$235,641
Orange County	11,112	9,445	1,111	556	$504,486	$216,208
Scott County	11,092	9,428	1,109	555	$503,555	$215,809
Wise County	11,081	9,419	1,108	554	$503,072	$215,602
Isle of Wight County	11,039	9,383	1,104	552	$501,176	$214,790
Giles County	10,912	9,275	1,091	546	$495,406	$212,317
Powhatan County	10,819	9,196	1,082	541	$491,195	$210,512
Fluvanna County	10,578	8,991	1,058	529	$480,247	$205,820
Northampton County	10,065	8,555	1,006	503	$456,926	$195,826
Caroline County	10,048	8,541	1,005	502	$456,186	$195,508
Henry County	9,982	8,485	998	499	$453,189	$194,224
King George County	9,919	8,431	992	496	$450,337	$193,002
Gloucester County	9,655	8,207	966	483	$438,353	$187,866
Bath County	9,133	7,763	913	457	$414,644	$177,704
Wythe County	8,814	7,492	881	441	$400,147	$171,491
Carroll County	8,679	7,377	868	434	$394,027	$168,869
Page County	8,577	7,290	858	429	$389,373	$166,874
Smyth County	8,482	7,210	848	424	$385,089	$165,038
Accomack County	8,331	7,082	833	417	$378,238	$162,102
Patrick County	8,155	6,932	815	408	$370,231	$158,671
Southampton County	8,126	6,907	813	406	$368,934	$158,115
Halifax County	8,095	6,881	810	405	$367,515	$157,506
Amherst County	8,074	6,863	807	404	$366,548	$157,092
Washington County	7,878	6,697	788	394	$357,677	$153,290
Russell County	7,718	6,560	772	386	$350,380	$150,163
Mecklenburg County	7,393	6,284	739	370	$335,660	$143,854
Louisa County	7,379	6,272	738	369	$334,999	$143,571
Rockbridge County	6,976	5,930	698	349	$316,706	$135,731
Floyd County	5,814	4,942	581	291	$263,968	$113,129
Buchanan County	5,427	4,613	543	271	$246,372	$105,588
Greene County	5,017	4,265	502	251	$227,788	$97,623
Prince Edward County	4,970	4,224	497	248	$225,626	$96,697
King William County	4,700	3,995	470	235	$213,377	$91,447
James City County	4,407	3,746	441	220	$200,060	$85,740
Dickenson County	4,033	3,428	403	202	$183,100	$78,472
Amelia County	3,565	3,030	357	178	$161,855	$69,366
New Kent County	3,383	2,876	338	169	$153,600	$65,829
Lee County	3,372	2,866	337	169	$153,098	$65,614
Clarke County	3,260	2,771	326	163	$147,984	$63,422
Westmoreland County	3,227	2,743	323	161	$146,493	$62,783
Middlesex County	2,861	2,432	286	143	$129,885	$55,665
Alleghany County	2,844	2,417	284	142	$129,119	$55,337
Dinwiddie County	2,762	2,348	276	138	$125,402	$53,744
Brunswick County	2,531	2,152	253	127	$114,928	$49,255
Highland County	2,269	1,929	227	113	$103,017	$44,150
Essex County	2,250	1,912	225	112	$102,147	$43,777
Nelson County	2,199	1,869	220	110	$99,842	$42,789
Buckingham County	2,199	1,869	220	110	$99,813	$42,777
Northumberland County	2,094	1,780	209	105	$95,046	$40,734
Richmond County	2,085	1,772	209	104	$94,672	$40,574
Cumberland County	1,799	1,529	180	90	$81,667	$35,000
Madison County	1,623	1,380	162	81	$73,687	$31,580
Appomattox County	1,604	1,363	160	80	$72,825	$31,211
Goochland County	1,550	1,317	155	77	$70,361	$30,155
King and Queen County	1,380	1,173	138	69	$62,643	$26,847
Bland County	1,263	1,073	126	63	$57,331	$24,570
Grayson County	1,249	1,062	125	62	$56,711	$24,305
Charlotte County	1,064	905	106	53	$48,318	$20,708
Surry County	938	797	94	47	$42,589	$18,253
Sussex County	895	760	89	45	$40,616	$17,407
Mathews County	877	745	88	44	$39,806	$17,060
Lunenburg County	850	722	85	42	$38,578	$16,534
Rappahannock County	731	622	73	37	$33,207	$14,232
Craig County	630	536	63	32	$28,607	$12,260
Greensville County	509	433	51	25	$23,123	$9,910
Charles City County	229	195	23	11	$10,416	$4,464

W

Washington Spend Data

2026 total spend: $144.3 million
3-year spend (FY2023–FY2025): $366.6 million
2026 estimated fan accounts: 2.23 million
2026 male fan accounts: 1.89 million accounts & $122.7 million spend
2026 female fan accounts: 222,566 accounts & $14.4 million spend
2026 other fan accounts: 111,283 accounts & $7.22 million spend
2026 spend on PPV, tips & messages: $101.0 million (70%)
2026 spend on subscriptions: $43.3 million (30%)
2026 spend per 10k adults: $237,938
National rank (per-capita): #7
National rank (total): #11
Change vs FY2025: +10.3%
Cities in dataset: 5
Counties in dataset: 39

Cities in Washington (5)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Seattle	$41.63 million	$716,891	+9.8%	$37.90 million	$105.0 million	7
2	Tacoma	$6.07 million	$352,805	-1.7%	$6.18 million	$18.61 million	62
3	Spokane	$4.26 million	$237,208	-0.9%	$4.30 million	$13.24 million	78
4	Vancouver	$3.62 million	$245,975	+0.9%	$3.59 million	$11.14 million	94
5	Bellevue	$2.48 million	$217,088	+10.3%	$2.25 million	$5.83 million	123

Fan accounts in Washington cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Seattle	641,814	545,542	64,181	32,091	$29.1 million	$12.5 million
Tacoma	93,618	79,575	9,362	4,681	$4.25 million	$1.82 million
Spokane	65,711	55,854	6,571	3,286	$2.98 million	$1.28 million
Vancouver	55,866	47,486	5,587	2,793	$2.54 million	$1.09 million
Bellevue	38,265	32,525	3,826	1,913	$1.74 million	$744,518

Counties in Washington (39), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	San Juan County	$1.08 million	$412,693	+46.4%	$738,247	$1.66 million	13	728
2	Adams County	$862,149	$340,082	+37.9%	$625,338	$1.47 million	32	848
3	King County	$62.25 million	$336,831	+13.1%	$55.06 million	$151.9 million	35	8
4	Lewis County	$2.44 million	$319,122	+18.6%	$2.06 million	$5.41 million	49	387
5	Pacific County	$731,815	$294,437	+36.6%	$535,591	$1.26 million	81	954
6	Grays Harbor County	$1.79 million	$272,997	+23.2%	$1.45 million	$3.59 million	147	506
7	Grant County	$2.25 million	$260,998	+21.6%	$1.85 million	$4.85 million	216	412
8	Chelan County	$1.70 million	$254,320	+23.5%	$1.38 million	$3.36 million	263	523
9	Whitman County	$975,046	$245,470	+21.6%	$801,939	$2.12 million	332	785
10	Okanogan County	$849,542	$235,379	+24.3%	$683,240	$1.62 million	415	859
11	Columbia County	$90,063	$235,153	+47.4%	$61,086	$131,810	419	2448
12	Asotin County	$417,687	$232,435	+4.9%	$398,364	$1.21 million	451	1367
13	Cowlitz County	$1.97 million	$220,892	+5.7%	$1.86 million	$5.22 million	616	457
14	Garfield County	$7,009	$216,931	+27.4%	$5,501	$30,311	689	3014
15	Wahkiakum County	$45,505	$215,830	+9.2%	$41,689	$137,460	707	2726
16	Skagit County	$2.19 million	$213,833	+10.7%	$1.98 million	$5.51 million	736	420
17	Skamania County	$152,852	$209,006	+17.6%	$129,989	$336,747	818	2121
18	Pend Oreille County	$172,764	$206,501	+4.1%	$165,888	$458,085	863	2046
19	Douglas County	$688,298	$205,991	+4.3%	$660,079	$1.91 million	870	995
20	Whatcom County	$3.68 million	$202,206	+16.1%	$3.17 million	$8.67 million	934	262
21	Walla Walla County	$914,711	$201,952	+3.9%	$880,106	$2.51 million	939	819
22	Lincoln County	$110,452	$200,266	+23.5%	$89,458	$204,500	963	2342
23	Kittitas County	$652,091	$194,542	+5.7%	$616,653	$1.87 million	1135	1029
24	Ferry County	$19,275	$193,721	+9.1%	$17,660	$63,386	1171	2923
25	Clallam County	$1.07 million	$190,576	+20.7%	$883,001	$2.19 million	1266	735
26	Pierce County	$13.86 million	$188,136	+3.8%	$13.35 million	$38.76 million	1350	62
27	Benton County	$3.14 million	$186,913	+11.4%	$2.82 million	$7.82 million	1385	310
28	Yakima County	$3.68 million	$186,514	+9.3%	$3.37 million	$9.70 million	1397	261
29	Franklin County	$1.33 million	$180,691	+12.2%	$1.18 million	$3.28 million	1560	626
30	Kitsap County	$3.88 million	$180,530	+3.0%	$3.77 million	$10.71 million	1564	253
31	Snohomish County	$11.79 million	$174,725	+4.7%	$11.26 million	$31.54 million	1733	80
32	Thurston County	$3.98 million	$172,880	-0.3%	$3.99 million	$12.62 million	1778	248
33	Klickitat County	$169,486	$170,472	+5.1%	$161,256	$485,294	1830	2060
34	Spokane County	$7.24 million	$168,999	+4.2%	$6.95 million	$20.43 million	1863	145
35	Island County	$961,873	$167,490	+6.1%	$906,162	$2.74 million	1916	792
36	Jefferson County	$266,353	$164,408	+5.9%	$251,583	$773,642	2005	1752
37	Mason County	$657,697	$153,630	-7.3%	$709,296	$2.34 million	2277	1023
38	Clark County	$5.94 million	$147,555	+5.0%	$5.66 million	$16.87 million	2405	173
39	Stevens County	$358,499	$147,481	+8.1%	$331,777	$846,597	2407	1509

Fan accounts & spend mix — Washington counties (39), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
King County	959,834	815,859	95,983	47,992	$43.6 million	$18.7 million
Pierce County	213,681	181,629	21,368	10,684	$9.70 million	$4.16 million
Snohomish County	181,800	154,530	18,180	9,090	$8.25 million	$3.54 million
Spokane County	111,687	94,934	11,169	5,584	$5.07 million	$2.17 million
Clark County	91,654	77,906	9,165	4,583	$4.16 million	$1.78 million
Thurston County	61,326	52,127	6,133	3,066	$2.78 million	$1.19 million
Kitsap County	59,890	50,906	5,989	2,994	$2.72 million	$1.17 million
Yakima County	56,725	48,216	5,673	2,836	$2.58 million	$1.10 million
Whatcom County	56,704	48,199	5,670	2,835	$2.57 million	$1.10 million
Benton County	48,395	41,136	4,840	2,420	$2.20 million	$941,631
Lewis County	37,602	31,962	3,760	1,880	$1.71 million	$731,626
Grant County	34,638	29,442	3,464	1,732	$1.57 million	$673,947
Skagit County	33,747	28,685	3,375	1,687	$1.53 million	$656,618
Cowlitz County	30,334	25,784	3,033	1,517	$1.38 million	$590,209
Grays Harbor County	27,548	23,416	2,755	1,377	$1.25 million	$536,008
Chelan County	26,196	22,266	2,620	1,310	$1.19 million	$509,690
Franklin County	20,438	17,373	2,044	1,022	$927,900	$397,672
San Juan County	16,664	14,164	1,666	833	$756,523	$324,224
Clallam County	16,438	13,972	1,644	822	$746,264	$319,827
Whitman County	15,034	12,779	1,503	752	$682,532	$292,514
Island County	14,831	12,606	1,483	742	$673,311	$288,562
Walla Walla County	14,104	11,988	1,410	705	$640,298	$274,413
Adams County	13,293	11,299	1,329	665	$603,504	$258,645
Okanogan County	13,099	11,134	1,310	655	$594,680	$254,863
Pacific County	11,284	9,591	1,128	564	$512,270	$219,544
Douglas County	10,613	9,021	1,061	531	$481,809	$206,489
Mason County	10,141	8,620	1,014	507	$460,388	$197,309
Kittitas County	10,054	8,546	1,005	503	$456,464	$195,627
Asotin County	6,440	5,474	644	322	$292,381	$125,306
Stevens County	5,528	4,698	553	276	$250,949	$107,550
Jefferson County	4,107	3,491	411	205	$186,447	$79,906
Pend Oreille County	2,664	2,264	266	133	$120,935	$51,829
Klickitat County	2,613	2,221	261	131	$118,640	$50,846
Skamania County	2,357	2,003	236	118	$106,996	$45,856
Lincoln County	1,703	1,448	170	85	$77,316	$33,136
Columbia County	1,389	1,180	139	69	$63,044	$27,019
Wahkiakum County	702	596	70	35	$31,853	$13,651
Ferry County	297	253	30	15	$13,493	$5,783
Garfield County	108	92	11	5.4	$4,906	$2,103

West Virginia Spend Data

2026 total spend: $26.95 million
3-year spend (FY2023–FY2025): $66.14 million
2026 estimated fan accounts: 415,606
2026 male fan accounts: 353,265 accounts & $22.9 million spend
2026 female fan accounts: 41,561 accounts & $2.70 million spend
2026 other fan accounts: 20,780 accounts & $1.35 million spend
2026 spend on PPV, tips & messages: $18.9 million (70%)
2026 spend on subscriptions: $8.09 million (30%)
2026 spend per 10k adults: $246,565
National rank (per-capita): #4
National rank (total): #38
Change vs FY2025: +14.2%
Cities in dataset: 0
Counties in dataset: 55

No city-level data available for this state — county data only.

Counties in West Virginia (55), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Grant County	$501,129	$289,866	+46.9%	$341,098	$722,459	97	1232
2	Ohio County	$1.15 million	$285,678	+23.8%	$926,363	$2.27 million	103	697
3	Hampshire County	$623,181	$251,080	+39.3%	$447,231	$961,458	290	1067
4	Hancock County	$650,326	$241,860	+12.9%	$576,063	$1.61 million	364	1032
5	Cabell County	$1.84 million	$239,879	+21.8%	$1.51 million	$4.08 million	374	496
6	Gilmer County	$248,310	$238,626	+45.1%	$171,162	$337,017	382	1805
7	Marshall County	$652,472	$236,770	+24.2%	$525,143	$1.38 million	396	1028
8	Taylor County	$403,052	$234,127	+37.4%	$293,246	$582,766	435	1398
9	Greenbrier County	$680,882	$233,529	+19.3%	$570,541	$1.60 million	442	1004
10	Logan County	$645,120	$230,788	+34.8%	$478,519	$1.07 million	478	1039
11	Harrison County	$1.22 million	$225,817	+6.3%	$1.15 million	$3.25 million	543	667
12	Monongalia County	$1.94 million	$220,790	+7.2%	$1.81 million	$5.12 million	620	466
13	Kanawha County	$3.00 million	$217,198	+5.7%	$2.83 million	$8.11 million	681	322
14	Berkeley County	$2.43 million	$216,700	+9.3%	$2.22 million	$6.90 million	695	390
15	Pendleton County	$156,499	$216,467	+37.5%	$113,802	$271,678	699	2107
16	Ritchie County	$180,993	$212,471	+30.3%	$138,954	$338,408	761	2018
17	Brooke County	$387,810	$209,736	+25.9%	$307,970	$798,150	805	1438
18	Randolph County	$436,740	$200,112	+5.5%	$414,103	$1.17 million	971	1327
19	Wetzel County	$229,888	$199,999	+4.7%	$219,628	$586,595	973	1874
20	Mingo County	$326,023	$194,187	+24.9%	$261,038	$689,645	1147	1586
21	Pocahontas County	$107,281	$191,801	+32.5%	$80,980	$199,622	1232	2356
22	Tyler County	$103,455	$189,330	+7.4%	$96,317	$301,126	1307	2383
23	Tucker County	$80,272	$188,288	+7.3%	$74,845	$227,831	1344	2507
24	Marion County	$802,343	$187,936	+15.7%	$693,238	$1.90 million	1353	896
25	Jefferson County	$910,063	$187,521	+23.6%	$736,182	$1.85 million	1364	820
26	Raleigh County	$1.01 million	$183,637	+17.9%	$852,745	$2.35 million	1478	762
27	Jackson County	$355,765	$181,292	+26.1%	$282,203	$713,260	1545	1516
28	Wirt County	$29,399	$179,523	+11.4%	$26,380	$81,890	1585	2844
29	Mason County	$306,574	$179,061	+24.3%	$246,621	$580,828	1600	1646
30	Wood County	$1.11 million	$178,035	+6.8%	$1.04 million	$3.05 million	1637	717
31	Pleasants County	$59,170	$178,004	+0.5%	$58,895	$142,851	1638	2635
32	Mercer County	$756,713	$177,572	+9.6%	$690,171	$2.31 million	1650	935
33	Braxton County	$112,931	$175,260	+29.6%	$87,115	$224,113	1715	2334
34	Hardy County	$146,602	$175,247	+23.2%	$119,016	$305,639	1716	2155
35	Calhoun County	$26,363	$173,535	+6.1%	$24,846	$76,934	1761	2869
36	Wyoming County	$209,400	$172,295	+5.3%	$198,769	$585,881	1791	1940
37	Fayette County	$451,317	$171,168	+10.8%	$407,354	$1.17 million	1812	1305
38	Webster County	$41,225	$170,626	-1.2%	$41,717	$97,721	1828	2759
39	Upshur County	$241,648	$167,558	+7.3%	$225,149	$677,161	1914	1829
40	Nicholas County	$235,441	$165,916	+6.0%	$222,082	$656,134	1957	1855
41	Clay County	$15,333	$163,493	+11.1%	$13,803	$47,410	2029	2954
42	Roane County	$88,902	$163,336	+8.5%	$81,900	$248,904	2035	2459
43	Boone County	$177,130	$163,187	+10.2%	$160,733	$548,814	2039	2031
44	McDowell County	$132,989	$162,948	+1.5%	$130,979	$411,722	2047	2222
45	Monroe County	$75,120	$162,453	+6.0%	$70,858	$159,541	2058	2535
46	Summers County	$61,394	$162,025	+13.1%	$54,293	$190,379	2072	2618
47	Doddridge County	$9,976	$161,444	-72.2%	$35,889	$183,402	2088	2994
48	Lewis County	$119,509	$161,079	-8.5%	$130,672	$466,892	2102	2288
49	Barbour County	$96,946	$158,423	+11.7%	$86,808	$319,449	2165	2414
50	Preston County	$322,354	$157,352	+18.9%	$271,161	$726,853	2191	1598
51	Mineral County	$232,796	$157,243	-16.5%	$278,829	$1.03 million	2197	1866
52	Morgan County	$121,281	$156,406	+7.4%	$112,881	$336,013	2213	2278
53	Lincoln County	$117,364	$152,038	+4.0%	$112,881	$352,906	2317	2299
54	Putnam County	$411,641	$130,086	+9.1%	$377,293	$1.22 million	2670	1378
55	Wayne County	$191,772	$126,469	+7.4%	$178,524	$523,601	2730	1992

Fan accounts & spend mix — West Virginia counties (55), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Kanawha County	46,211	39,279	4,621	2,311	$2.10 million	$899,120
Berkeley County	37,473	31,852	3,747	1,874	$1.70 million	$729,105
Monongalia County	29,906	25,421	2,991	1,495	$1.36 million	$581,891
Cabell County	28,294	24,050	2,829	1,415	$1.28 million	$550,526
Harrison County	18,809	15,988	1,881	940	$853,941	$365,975
Ohio County	17,681	15,029	1,768	884	$802,706	$344,017
Wood County	17,077	14,516	1,708	854	$775,302	$332,272
Raleigh County	15,505	13,179	1,551	775	$703,931	$301,685
Jefferson County	14,032	11,927	1,403	702	$637,044	$273,019
Marion County	12,371	10,515	1,237	619	$561,640	$240,703
Mercer County	11,667	9,917	1,167	583	$529,699	$227,014
Greenbrier County	10,498	8,924	1,050	525	$476,617	$204,265
Marshall County	10,060	8,551	1,006	503	$456,730	$195,742
Hancock County	10,027	8,523	1,003	501	$455,228	$195,098
Logan County	9,947	8,455	995	497	$451,584	$193,536
Hampshire County	9,609	8,167	961	480	$436,227	$186,954
Grant County	7,727	6,568	773	386	$350,790	$150,339
Fayette County	6,959	5,915	696	348	$315,922	$135,395
Randolph County	6,734	5,724	673	337	$305,718	$131,022
Putnam County	6,347	5,395	635	317	$288,149	$123,492
Taylor County	6,214	5,282	621	311	$282,136	$120,915
Brooke County	5,979	5,083	598	299	$271,467	$116,343
Jackson County	5,485	4,663	549	274	$249,036	$106,730
Mingo County	5,027	4,273	503	251	$228,216	$97,807
Preston County	4,970	4,225	497	249	$225,648	$96,706
Mason County	4,727	4,018	473	236	$214,602	$91,972
Gilmer County	3,829	3,254	383	191	$173,817	$74,493
Upshur County	3,726	3,167	373	186	$169,154	$72,495
Nicholas County	3,630	3,086	363	182	$164,808	$70,632
Mineral County	3,589	3,051	359	179	$162,957	$69,839
Wetzel County	3,545	3,013	354	177	$160,921	$68,966
Wyoming County	3,229	2,744	323	161	$146,580	$62,820
Wayne County	2,957	2,513	296	148	$134,241	$57,532
Ritchie County	2,791	2,372	279	140	$126,695	$54,298
Boone County	2,731	2,321	273	137	$123,991	$53,139
Pendleton County	2,413	2,051	241	121	$109,549	$46,950
Hardy County	2,260	1,921	226	113	$102,622	$43,981
McDowell County	2,051	1,743	205	103	$93,092	$39,897
Morgan County	1,870	1,589	187	93	$84,897	$36,384
Lewis County	1,843	1,566	184	92	$83,656	$35,853
Lincoln County	1,810	1,538	181	90	$82,155	$35,209
Braxton County	1,741	1,480	174	87	$79,051	$33,879
Pocahontas County	1,654	1,406	165	83	$75,097	$32,184
Tyler County	1,595	1,356	160	80	$72,418	$31,036
Barbour County	1,495	1,271	149	75	$67,863	$29,084
Roane County	1,371	1,165	137	69	$62,231	$26,671
Tucker County	1,238	1,052	124	62	$56,190	$24,082
Monroe County	1,158	985	116	58	$52,584	$22,536
Summers County	947	805	95	47	$42,976	$18,418
Pleasants County	912	775	91	46	$41,419	$17,751
Webster County	636	540	64	32	$28,858	$12,368
Wirt County	453	385	45	23	$20,579	$8,820
Calhoun County	406	346	41	20	$18,454	$7,909
Clay County	236	201	24	12	$10,733	$4,600
Doddridge County	154	131	15	7.7	$6,983	$2,993

Wisconsin Spend Data

2026 total spend: $82.92 million
3-year spend (FY2023–FY2025): $241.0 million
2026 estimated fan accounts: 1.28 million
2026 male fan accounts: 1.09 million accounts & $70.5 million spend
2026 female fan accounts: 127,852 accounts & $8.29 million spend
2026 other fan accounts: 63,926 accounts & $4.15 million spend
2026 spend on PPV, tips & messages: $58.0 million (70%)
2026 spend on subscriptions: $24.9 million (30%)
2026 spend per 10k adults: $181,514
National rank (per-capita): #35
National rank (total): #20
Change vs FY2025: +0.7%
Cities in dataset: 4
Counties in dataset: 72

Cities in Wisconsin (4)

State rank	City	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank
1	Milwaukee	$13.76 million	$294,731	+1.5%	$13.55 million	$39.90 million	38
2	Madison	$3.84 million	$181,176	-0.7%	$3.86 million	$12.46 million	89
3	Green Bay	$2.56 million	$313,413	-0.8%	$2.58 million	$7.67 million	119
4	Kenosha	$2.19 million	$280,995	+5.2%	$2.08 million	$5.91 million	131

Fan accounts in Wisconsin cities

Same national mix on every city: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

Scroll left and right for the full row.

City	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Milwaukee	212,087	180,274	21,209	10,604	$9.63 million	$4.13 million
Madison	59,142	50,271	5,914	2,957	$2.69 million	$1.15 million
Green Bay	39,453	33,535	3,945	1,973	$1.79 million	$767,639
Kenosha	33,731	28,671	3,373	1,687	$1.53 million	$656,306

Counties in Wisconsin (72), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Sawyer County	$546,735	$246,463	+32.3%	$413,304	$940,733	318	1161
2	Sauk County	$1.45 million	$244,171	+0.4%	$1.45 million	$4.44 million	338	584
3	Sheboygan County	$2.21 million	$225,142	+7.9%	$2.05 million	$5.45 million	551	417
4	Shawano County	$838,000	$221,313	+19.4%	$701,681	$1.59 million	609	868
5	Milwaukee County	$16.10 million	$220,433	+0.6%	$16.00 million	$47.66 million	624	54
6	Lincoln County	$597,668	$218,866	+15.5%	$517,318	$1.20 million	658	1093
7	Ashland County	$349,901	$209,037	+20.4%	$290,579	$699,795	816	1532
8	Kenosha County	$2.81 million	$206,537	+7.3%	$2.62 million	$7.16 million	862	338
9	Portage County	$1.22 million	$203,985	+4.3%	$1.17 million	$3.40 million	902	665
10	Brown County	$4.35 million	$198,409	-1.4%	$4.41 million	$12.02 million	1022	224
11	Green Lake County	$348,898	$196,495	-0.2%	$349,740	$997,094	1082	1534
12	Waupaca County	$837,361	$195,403	+1.8%	$822,756	$2.43 million	1112	869
13	Buffalo County	$251,910	$195,221	+0.6%	$250,404	$762,061	1117	1795
14	Douglas County	$715,024	$194,117	-0.1%	$715,440	$2.15 million	1150	971
15	Outagamie County	$3.03 million	$193,968	-3.6%	$3.14 million	$9.70 million	1160	320
16	Columbia County	$927,089	$193,656	-0.6%	$932,824	$2.77 million	1173	811
17	Manitowoc County	$1.27 million	$192,461	+1.6%	$1.25 million	$3.88 million	1212	641
18	Marathon County	$2.11 million	$189,925	+8.1%	$1.95 million	$5.22 million	1290	432
19	Juneau County	$416,062	$186,723	+8.2%	$384,687	$1.02 million	1391	1372
20	Taylor County	$318,994	$186,392	+17.8%	$270,766	$666,458	1399	1610
21	Bayfield County	$267,512	$185,692	+27.6%	$209,679	$511,892	1421	1746
22	Langlade County	$304,702	$185,012	-0.4%	$305,988	$841,631	1442	1649
23	Ozaukee County	$1.39 million	$184,549	-1.4%	$1.41 million	$3.02 million	1455	609
24	Rock County	$2.42 million	$184,071	-1.8%	$2.47 million	$7.02 million	1467	392
25	Barron County	$679,563	$182,404	-0.4%	$682,420	$2.00 million	1507	1007
26	Racine County	$2.84 million	$181,234	+2.2%	$2.78 million	$8.14 million	1547	335
27	Winnebago County	$2.49 million	$181,129	-0.2%	$2.49 million	$7.42 million	1550	381
28	Rusk County	$201,941	$178,432	-0.3%	$202,525	$595,936	1623	1965
29	Dunn County	$649,789	$178,235	-1.2%	$657,654	$1.91 million	1632	1033
30	Oneida County	$534,484	$177,853	+15.6%	$462,284	$1.18 million	1647	1176
31	Monroe County	$645,163	$176,723	-1.9%	$657,654	$1.88 million	1672	1038
32	Pepin County	$101,432	$176,049	+27.1%	$79,799	$175,313	1694	2394
33	Wood County	$1.01 million	$175,216	+3.8%	$976,851	$3.39 million	1718	758
34	Pierce County	$587,777	$174,228	+2.7%	$572,352	$1.83 million	1741	1101
35	Florence County	$51,691	$172,196	+12.5%	$45,953	$119,723	1793	2685
36	Walworth County	$1.42 million	$171,844	-0.2%	$1.42 million	$4.26 million	1800	596
37	Marinette County	$548,799	$169,856	-1.3%	$555,842	$1.58 million	1844	1157
38	Eau Claire County	$1.41 million	$167,689	-5.8%	$1.50 million	$4.69 million	1904	599
39	Menominee County	$30,954	$167,679	-13.5%	$35,772	$119,820	1905	2834
40	Crawford County	$180,871	$166,608	-0.1%	$181,061	$544,909	1934	2019
41	Iowa County	$285,376	$166,473	+13.7%	$250,954	$678,278	1941	1694
42	Dodge County	$1.13 million	$165,561	+6.2%	$1.06 million	$2.91 million	1972	706
43	Washington County	$1.77 million	$165,008	-0.8%	$1.79 million	$5.17 million	1986	507
44	Richland County	$185,248	$163,997	+17.1%	$158,222	$407,936	2014	2010
45	Iron County	$43,605	$163,585	+2.9%	$42,376	$146,604	2025	2740
46	Chippewa County	$826,149	$162,748	+1.8%	$811,749	$2.53 million	2054	884
47	Price County	$132,714	$160,416	+4.8%	$126,578	$423,283	2116	2225
48	La Crosse County	$1.47 million	$159,542	-6.9%	$1.58 million	$4.96 million	2140	575
49	Washburn County	$164,538	$158,605	-2.6%	$168,954	$520,089	2159	2076
50	Marquette County	$148,670	$158,235	+0.1%	$148,591	$439,591	2170	2143
51	Oconto County	$436,487	$155,901	+9.9%	$397,344	$1.02 million	2222	1328
52	Lafayette County	$152,226	$154,303	+1.3%	$150,242	$476,248	2256	2127
53	Grant County	$557,297	$151,591	-4.5%	$583,359	$1.80 million	2325	1142
54	Waushara County	$231,175	$151,082	+0.1%	$230,867	$688,720	2336	1873
55	Adams County	$189,444	$150,945	-1.5%	$192,343	$579,379	2341	2000
56	Forest County	$44,861	$150,840	-25.9%	$60,537	$236,006	2346	2729
57	Calumet County	$562,485	$149,683	+15.5%	$487,049	$1.16 million	2366	1136
58	Kewaunee County	$171,330	$149,454	-5.2%	$180,786	$559,386	2373	2054
59	Door County	$282,009	$148,477	-0.7%	$283,975	$817,965	2389	1703
60	Waukesha County	$4.73 million	$146,909	+5.4%	$4.49 million	$12.93 million	2416	214
61	Vilas County	$191,939	$146,199	+7.1%	$179,135	$495,333	2426	1990
62	Jefferson County	$886,929	$143,571	-5.5%	$938,327	$2.94 million	2475	833
63	Clark County	$291,239	$140,575	-0.1%	$291,404	$885,808	2530	1678
64	Green County	$308,938	$139,441	-17.4%	$374,230	$1.31 million	2551	1639
65	Fond du Lac County	$1.05 million	$139,439	-15.8%	$1.24 million	$4.29 million	2552	746
66	Trempealeau County	$239,687	$138,849	-8.3%	$261,411	$835,967	2560	1838
67	Burnett County	$87,269	$138,732	-1.2%	$88,329	$256,773	2563	2464
68	Dane County	$6.28 million	$137,786	-6.5%	$6.72 million	$21.05 million	2583	164
69	Jackson County	$120,799	$136,958	-19.9%	$150,793	$542,559	2591	2279
70	St. Croix County	$925,175	$134,440	-0.2%	$927,320	$2.78 million	2627	812
71	Vernon County	$211,904	$132,808	-0.2%	$212,431	$638,271	2641	1928
72	Polk County	$350,073	$130,964	+0.3%	$348,915	$1.08 million	2661	1531

Fan accounts & spend mix — Wisconsin counties (72), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Milwaukee County	248,217	210,984	24,822	12,411	$11.3 million	$4.83 million
Dane County	96,824	82,301	9,682	4,841	$4.40 million	$1.88 million
Waukesha County	72,933	61,993	7,293	3,647	$3.31 million	$1.42 million
Brown County	67,067	57,007	6,707	3,353	$3.04 million	$1.30 million
Outagamie County	46,655	39,657	4,665	2,333	$2.12 million	$907,765
Racine County	43,786	37,218	4,379	2,189	$1.99 million	$851,940
Kenosha County	43,284	36,791	4,328	2,164	$1.97 million	$842,180
Winnebago County	38,344	32,592	3,834	1,917	$1.74 million	$746,051
Rock County	37,358	31,754	3,736	1,868	$1.70 million	$726,873
Sheboygan County	34,101	28,985	3,410	1,705	$1.55 million	$663,495
Marathon County	32,561	27,677	3,256	1,628	$1.48 million	$633,536
Washington County	27,312	23,215	2,731	1,366	$1.24 million	$531,405
La Crosse County	22,716	19,308	2,272	1,136	$1.03 million	$441,977
Sauk County	22,406	19,045	2,241	1,120	$1.02 million	$435,952
Walworth County	21,856	18,578	2,186	1,093	$992,263	$425,255
Eau Claire County	21,744	18,483	2,174	1,087	$987,183	$423,078
Ozaukee County	21,371	18,165	2,137	1,069	$970,233	$415,814
Manitowoc County	19,652	16,704	1,965	983	$892,188	$382,366
Portage County	18,846	16,020	1,885	942	$855,625	$366,696
Dodge County	17,385	14,777	1,738	869	$789,263	$338,255
Fond du Lac County	16,140	13,719	1,614	807	$732,738	$314,031
Wood County	15,628	13,284	1,563	781	$709,519	$304,079
Columbia County	14,294	12,150	1,429	715	$648,962	$278,127
St. Croix County	14,265	12,125	1,426	713	$647,622	$277,552
Jefferson County	13,675	11,624	1,368	684	$620,850	$266,079
Shawano County	12,921	10,983	1,292	646	$586,600	$251,400
Waupaca County	12,911	10,974	1,291	646	$586,152	$251,208
Chippewa County	12,738	10,827	1,274	637	$578,304	$247,845
Douglas County	11,025	9,371	1,102	551	$500,517	$214,507
Barron County	10,478	8,906	1,048	524	$475,694	$203,869
Dunn County	10,019	8,516	1,002	501	$454,852	$194,937
Monroe County	9,948	8,455	995	497	$451,614	$193,549
Lincoln County	9,215	7,833	922	461	$418,367	$179,300
Pierce County	9,063	7,703	906	453	$411,444	$176,333
Calumet County	8,673	7,372	867	434	$393,740	$168,746
Grant County	8,593	7,304	859	430	$390,108	$167,189
Marinette County	8,462	7,192	846	423	$384,159	$164,640
Sawyer County	8,430	7,165	843	421	$382,715	$164,021
Oneida County	8,241	7,005	824	412	$374,139	$160,345
Oconto County	6,730	5,721	673	337	$305,541	$130,946
Juneau County	6,415	5,453	642	321	$291,243	$124,819
Polk County	5,398	4,588	540	270	$245,051	$105,022
Ashland County	5,395	4,586	539	270	$244,931	$104,970
Green Lake County	5,380	4,573	538	269	$244,228	$104,669
Taylor County	4,918	4,181	492	246	$223,296	$95,698
Green County	4,763	4,049	476	238	$216,256	$92,681
Langlade County	4,698	3,993	470	235	$213,291	$91,411
Clark County	4,490	3,817	449	225	$203,867	$87,372
Iowa County	4,400	3,740	440	220	$199,764	$85,613
Door County	4,348	3,696	435	217	$197,406	$84,603
Bayfield County	4,125	3,506	412	206	$187,259	$80,254
Buffalo County	3,884	3,301	388	194	$176,337	$75,573
Trempealeau County	3,696	3,141	370	185	$167,781	$71,906
Waushara County	3,564	3,030	356	178	$161,822	$69,352
Vernon County	3,267	2,777	327	163	$148,333	$63,571
Rusk County	3,114	2,647	311	156	$141,359	$60,582
Vilas County	2,959	2,516	296	148	$134,357	$57,582
Adams County	2,921	2,483	292	146	$132,611	$56,833
Richland County	2,856	2,428	286	143	$129,674	$55,574
Crawford County	2,789	2,370	279	139	$126,610	$54,261
Kewaunee County	2,642	2,245	264	132	$119,931	$51,399
Washburn County	2,537	2,156	254	127	$115,176	$49,361
Lafayette County	2,347	1,995	235	117	$106,558	$45,668
Marquette County	2,292	1,948	229	115	$104,069	$44,601
Price County	2,046	1,739	205	102	$92,900	$39,814
Jackson County	1,863	1,583	186	93	$84,559	$36,240
Pepin County	1,564	1,329	156	78	$71,002	$30,430
Burnett County	1,346	1,144	135	67	$61,088	$26,181
Florence County	797	677	80	40	$36,183	$15,507
Forest County	692	588	69	35	$31,403	$13,458
Iron County	672	571	67	34	$30,524	$13,082
Menominee County	477	406	48	24	$21,668	$9,286

Wyoming Spend Data

2026 total spend: $10.57 million
3-year spend (FY2023–FY2025): $26.47 million
2026 estimated fan accounts: 163,001
2026 male fan accounts: 138,551 accounts & $8.99 million spend
2026 female fan accounts: 16,300 accounts & $1.06 million spend
2026 other fan accounts: 8,150 accounts & $528,587 spend
2026 spend on PPV, tips & messages: $7.40 million (70%)
2026 spend on subscriptions: $3.17 million (30%)
2026 spend per 10k adults: $232,806
National rank (per-capita): #11
National rank (total): #48
Change vs FY2025: +14.8%
Cities in dataset: 0
Counties in dataset: 23

No city-level data available for this state — county data only.

Counties in Wyoming (23), ranked by spend per 10,000 adults

State rank	County	FY2026 spend	FY2026 / 10k	YoY	FY2025 spend	3-year total FY23–25	Nat’l rank (per-capita)	Nat’l rank (total)
1	Sweetwater County	$1.46 million	$351,709	+29.0%	$1.13 million	$2.80 million	25	581
2	Washakie County	$297,764	$278,990	+49.8%	$198,753	$368,502	125	1666
3	Carbon County	$383,575	$264,310	+8.8%	$352,561	$1.05 million	193	1448
4	Natrona County	$1.47 million	$231,458	+9.4%	$1.34 million	$4.02 million	466	576
5	Laramie County	$1.88 million	$231,392	+9.1%	$1.72 million	$5.01 million	467	485
6	Converse County	$252,408	$229,987	+8.4%	$232,900	$662,801	494	1793
7	Goshen County	$216,757	$226,034	+4.3%	$207,801	$537,542	537	1915
8	Park County	$536,633	$224,302	+28.6%	$417,353	$1.10 million	560	1173
9	Platte County	$139,189	$224,057	+5.5%	$131,919	$353,265	565	2199
10	Niobrara County	$26,476	$223,310	+31.5%	$20,138	$45,465	577	2866
11	Hot Springs County	$64,242	$222,705	+31.8%	$48,740	$112,178	587	2598
12	Teton County	$385,570	$221,357	+9.9%	$350,810	$1.06 million	607	1445
13	Lincoln County	$343,708	$220,312	+39.2%	$246,909	$624,000	626	1543
14	Sublette County	$130,340	$219,829	+30.6%	$99,814	$248,549	637	2240
15	Johnson County	$118,397	$216,346	+27.6%	$92,810	$250,379	701	2292
16	Campbell County	$760,523	$212,609	+2.6%	$741,312	$2.36 million	759	933
17	Weston County	$68,037	$211,512	+9.4%	$62,165	$136,734	777	2577
18	Fremont County	$606,685	$211,033	+29.3%	$469,303	$1.11 million	783	1085
19	Sheridan County	$493,558	$209,102	+23.6%	$399,258	$1.59 million	815	1248
20	Crook County	$75,360	$208,587	+10.3%	$68,294	$214,715	827	2533
21	Uinta County	$283,993	$208,097	+10.3%	$257,416	$780,311	833	1698
22	Big Horn County	$108,247	$198,664	+8.4%	$99,814	$291,987	1012	2352
23	Albany County	$474,700	$190,316	-7.6%	$513,665	$1.74 million	1277	1274

Fan accounts & spend mix — Wyoming counties (23), ranked by fan accounts

Same national mix on every county: 85/10/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.

County	Est. accounts	Men	Women	Other	Spend on PPV, tips & messages	Spend on subscriptions
Laramie County	28,917	24,580	2,892	1,446	$1.31 million	$562,644
Natrona County	22,653	19,255	2,265	1,133	$1.03 million	$440,759
Sweetwater County	22,525	19,146	2,253	1,126	$1.02 million	$438,271
Campbell County	11,726	9,967	1,173	586	$532,366	$228,157
Fremont County	9,354	7,951	935	468	$424,679	$182,005
Park County	8,274	7,033	827	414	$375,643	$160,990
Sheridan County	7,610	6,468	761	380	$345,491	$148,067
Albany County	7,319	6,221	732	366	$332,290	$142,410
Teton County	5,945	5,053	594	297	$269,899	$115,671
Carbon County	5,914	5,027	591	296	$268,502	$115,072
Lincoln County	5,299	4,505	530	265	$240,596	$103,112
Washakie County	4,591	3,902	459	230	$208,435	$89,329
Uinta County	4,379	3,722	438	219	$198,795	$85,198
Converse County	3,892	3,308	389	195	$176,685	$75,722
Goshen County	3,342	2,841	334	167	$151,730	$65,027
Platte County	2,146	1,824	215	107	$97,432	$41,757
Sublette County	2,010	1,708	201	100	$91,238	$39,102
Johnson County	1,826	1,552	183	91	$82,878	$35,519
Big Horn County	1,669	1,419	167	83	$75,773	$32,474
Crook County	1,162	988	116	58	$52,752	$22,608
Weston County	1,049	892	105	52	$47,626	$20,411
Hot Springs County	991	842	99	50	$44,970	$19,273
Niobrara County	408	347	41	20	$18,533	$7,943

District of Columbia Spend Data (city only)

City: Washington
2026 total spend: $16.77 million
3-year spend (FY2023–FY2025): $49.55 million
2026 estimated fan accounts: 258,569
2026 male fan accounts: 219,784 accounts & $14.3 million spend
2026 female fan accounts: 25,857 accounts & $1.68 million spend
2026 other fan accounts: 12,928 accounts & $838,498 spend
2026 spend on PPV, tips & messages: $11.7 million (70%)
2026 spend on subscriptions: $5.03 million (30%)
2026 spend per 10k adults: $304,363
National city rank (per-capita): #55
National city rank (total): #30
Change vs FY2025: -2.5%

D.C. is not in the 50-state control file for FY2026. County coverage does not include the District.

Methodology

How we estimated historical OnlyFans spending around the world and forecast FY2026

OnlyFans does not publish fan spending for individual countries, states, cities or counties. To estimate where that spending takes place, we built a financial model combining:

Fenix International’s audited financial accounts
Google Ads API search demand by location
Google’s TimesFM 3.0 time-series forecasting model

Fenix International’s accounts establish how much money fans spent. Google search data provides a consistent basis for estimating where demand was located. OnlyGuider then uses Google TimesFM 3.0 to forecast the accounts-anchored historical series forward into FY2026.

The analysis covers:

216 countries
98 major worldwide cities
50 US states
167 US cities
3,091 US counties

All financial years follow Fenix International’s December-to-November reporting period.

1. The financial foundation

The financial foundation is the annual group accounts filed by OnlyFans’ parent company, Fenix International Limited, at UK Companies House.

Our principal measure is Gross Site Volume, or GSV. This represents the total amount spent by fans before OnlyFans deducts its platform share and pays the remainder to creators.

This is distinct from Fenix’s reported revenue:

Gross Site Volume represents total fan spending.
Fenix revenue represents the amount retained by the platform.
Creator payments represent the balance distributed to creators.

The purpose of this report is to estimate where fans spent money on OnlyFans. We therefore allocate Gross Site Volume rather than only the revenue retained by the platform.

We reconstructed an accounts-anchored historical series for:

FY2022
FY2023
FY2024
FY2025

This provides a consistent four-year foundation for most publication geographies and the FY2026 forecast. County publication histories cover FY2023–FY2025, while audited financial and control series can contain up to five annual observations.

2. Fenix’s three geographic revenue buckets

Fenix reports its business across three broad geographic markets:

United States
United Kingdom and Europe
Rest of the world

These disclosures are critical because search interest does not convert into spending at an identical rate everywhere.

A search in the United States cannot automatically be assumed to have the same financial value as a search in a country with lower disposable income, weaker payment infrastructure or more restricted access to OnlyFans.

For each financial year, we use Fenix’s reported geographic revenue proportions to divide global Gross Site Volume into three corresponding spending pools.

This ensures that the model reflects the geographic structure of Fenix’s reported business before any money is distributed between individual locations.

For FY2026, the forecast spending controls are:

Geographic market	FY2026 forecast GSV
United States	$5.2555 billion
United Kingdom and Europe	$2.0034 billion
Rest of the world	$1.3022 billion
Worldwide	$8.5611 billion

These are financial control totals. Google search demand is used to distribute each pool between locations; it does not override the total amount available for allocation.

3. Why we use one universal search signal

OnlyFans does not disclose fan spending at country, state, city or county level. We therefore require a consistent geographic indicator of consumer demand.

We use location-matched Google search volume for one term:

OnlyFans

The data is obtained through the Google Ads API and aligned to Fenix’s December-to-November financial year.

Using one keyword is a deliberate methodological decision—not a shortcut.

During development, we tested substantially larger keyword baskets constructed around apparent commercial intent. These included discovery phrases, category searches and other terms informed by proprietary revenue data.

The larger keyword baskets produced almost no statistically meaningful improvement over the geographic distribution identified by the principal OnlyFans brand search. They did, however, introduce considerably more methodological uncertainty.

The problem with complex keyword baskets

Large keyword baskets can be influenced by:

Subjective decisions about which searches indicate an intention to spend.
Selection bias when including or excluding particular categories.
Different terminology and search behaviour between countries.
Translation and language inconsistencies.
Spelling variations and closely related queries being counted more than once.
Changes in the composition of the basket between reporting periods.
Proprietary weighting systems that cannot be independently inspected.
Retrospective adjustments that make a model appear more precise without proving that it is more accurate.

More keywords do not automatically create better evidence. A model containing thousands of selected and weighted terms may appear sophisticated while introducing thousands of additional opportunities for interpretation and bias.

Why the OnlyFans brand is the strongest signal

The strongest and most consistent indicator was also the simplest: the OnlyFans brand itself.

Like Google, Nike or Coca-Cola, OnlyFans is a globally recognised brand. Its name does not need to be translated to retain its identity or meaning.

A search for “OnlyFans” refers to the same identifiable platform whether it is made in London, Los Angeles, São Paulo or Tokyo.

This gives the analysis one demand signal that is:

Globally recognisable
Consistently defined
Available across markets
Directly attributable to the platform
Resistant to subjective keyword selection
Comparable between locations
Comparable between financial years
Straightforward to understand
Capable of being independently reproduced

We therefore concluded that the single global brand term provided the cleanest and most defensible foundation for measuring relative OnlyFans demand.

A Google search is not treated as proof of a transaction. Search volume determines the relative geographic distribution of demand after the amount of spending has been established from Fenix International’s accounts.

4. Turning search demand into estimated spending

The model separates two questions:

How much did fans spend?

This is established by Fenix International’s accounts.

Where was that demand concentrated?

This is estimated using location-matched OnlyFans search demand from the Google Ads API.

For each fiscal year, we compare the spending assigned to each Fenix geographic bucket with the total Google search demand measured across the same geographic area.

This produces an implied Revenue per Search, or RPS:

Revenue per Search = Accounts-anchored spending ÷ Matched Google search demand

The relevant RPS is then applied to the search volume recorded for each location:

Estimated location spend = Location search demand × Relevant Revenue per Search

Countries compete for spending within their appropriate Fenix geographic bucket. This prevents a market from being assigned an unrealistic share of global spending solely because it generates a large number of searches.

The approach deliberately avoids asking search data to do something it cannot do. Search measures the relative distribution of demand; Fenix’s financial accounts determine the money.

5. Worldwide country estimates

Countries are assigned to one of the three Fenix geographic buckets:

United States
United Kingdom and Europe
Rest of the world

Within each bucket, a country’s share of spending is determined by its share of matched OnlyFans search demand.

The country estimates are then reconciled so that:

Countries in the United States bucket sum to the United States control.
Countries in the UK and Europe bucket sum to the UK and Europe control.
Countries in the rest-of-world bucket sum to the rest-of-world control.
All countries together sum to worldwide Gross Site Volume.

This preserves Fenix’s reported geographic structure while allowing Google demand to determine the estimated distribution within each market.

6. Worldwide city estimates

Worldwide cities are modelled using location-matched Google Ads API search demand.

A city’s search demand is evaluated in the context of its country and relevant geographic spending pool. This prevents cities in financially different markets from being valued using one universal global conversion rate.

Cities are presented as supplemental estimates because Fenix does not publish city-level financial controls.

Where a US city appears in both the worldwide and dedicated United States reports, the dedicated US-city result is authoritative.

This rule applies to every published historical and forecast value:

FY2022 Spend
FY2022 spend per 10,000 adults
FY2023 Spend
FY2023 spend per 10,000 adults
FY2024 Spend
FY2024 spend per 10,000 adults
FY2025 Spend
FY2025 spend per 10,000 adults
FY2026 TimesFM 3.0 Spend
FY2026 spend per 10,000 adults

New York in the worldwide report is explicitly matched to New York City in the dedicated US report.

This ensures that the same US city cannot carry different figures in different publications.

7. The dedicated United States model

The United States is modelled separately because it is OnlyFans’ largest disclosed geographic market and has sufficient search coverage to support more detailed analysis.

The US spending pool is distributed across:

US states
US cities
US counties

The dedicated model uses matched Google demand to estimate the geographic distribution of US fan spending.

States

State estimates are reconciled so that all states together equal the United States financial control.

Cities

The dedicated US-city model is the canonical source for all published US-city figures, including cities that also appear in the worldwide report.

Cities are supplemental geographic estimates and are not added together to represent total US spending because the selected cities do not form a complete, mutually exclusive national hierarchy.

Counties

County estimates are reconciled to their corresponding state totals. This means:

Counties within a state sum to that state’s spending estimate.
States sum to the United States control.
The United States control remains tied to the Fenix geographic bucket.

8. Spend per 10,000 adults

Total spending naturally favours places with larger populations. We therefore also calculate spending relative to the adult population:

Spend per 10,000 adults = Estimated spend ÷ Adult population × 10,000

The adult population is used because OnlyFans is an adults-only platform.

The two measures answer different questions:

Total spend identifies the largest estimated markets.
Spend per 10,000 adults identifies where spending appears most concentrated relative to population.

The per-10,000 measure allows markets of different sizes to be compared without allowing population alone to determine the rankings.

9. County-level smoothing

Raw per-capita rankings can become unstable in counties with small populations.

A relatively small amount of estimated spending divided by a very small adult population can produce an extreme spend-per-10,000 figure. This may reflect denominator volatility rather than a genuinely exceptional local market.

County-level spend per 10,000 adults is therefore adjusted using empirical Bayesian smoothing.

The observed county rate is blended with its state-level rate according to the size of the county’s adult population:

Smaller counties receive more influence from the state rate.
Larger counties remain dominated by their own observed estimate.
Genuine large-market differences are retained.
Extreme results caused primarily by tiny denominators are reduced.

Smoothing affects only the county spend-per-10,000 measure. It does not alter estimated total county spending.

FY2026 TimesFM 3.0 Forecast

What is TimesFM and why did we use it?

TimesFM (Time Series Foundation Model) is a 330-million-parameter time-series foundation model developed by Google Research. Rather than being trained only on OnlyFans data, TimesFM 3.0 was pretrained across more than one trillion real-world and synthetic time points from many forecasting settings. That broad pretraining gives it a library of general temporal patterns before it encounters any OnlyFans series.

OnlyGuider used the model zero-shot. In plain English, we did not train a new model on four years of OnlyFans figures, choose a growth rate by hand, draw a straight-line extrapolation through the history or ask TimesFM to repeat the latest year. We supplied each genuine accounts-anchored history to the pinned model and asked for the next annual observation.

This is particularly useful when the available histories are short. A bespoke deep-learning model cannot be credibly learned from only two to five annual observations. A pretrained foundation model starts with patterns learned elsewhere and applies them consistently to the series in front of it. That does not create missing evidence or remove short-history uncertainty, but it is a stronger starting point than pretending the small OnlyFans dataset is enough to train a complex model from scratch.

These qualities made TimesFM 3.0 a useful candidate for a systematic forecast from short histories; they do not prove that it is universally superior. OnlyGuider remains the analyst rather than Google’s tool. Sections 11 and 12 provide the pinned technical specification, forecast outputs, benchmark evidence, hierarchy checks, editorial decision and limitations.

10. Why FY2026 must be forecast separately

Fenix International’s latest available accounts cover the financial year ending 30 November 2025.

They establish what happened in FY2025. They do not report what will happen in FY2026.

A publication presented as FY2026 therefore needs a genuine forward estimate, not a historical total relabelled as a future result.

Simply carrying FY2025 forward would assume no change in worldwide spending, regional growth or market momentum.
One financial observation also cannot show whether a movement is persistent, temporary, accelerating or reversing.
OnlyGuider therefore reconstructed accounts-anchored annual histories before forecasting the next financial year. Section 11 explains exactly what the model received and produced; section 13 explains why the broader methodology was rebuilt.

11. How TimesFM 3.0 was used

OnlyGuider produced the FY2026 forecast using Google’s TimesFM 3.0 pretrained time-series foundation model.

TimesFM 3.0 received the genuine accounts-anchored annual histories and was asked to predict one next annual observation. Most publication geographies use FY2022–FY2025, counties use FY2023–FY2025, and audited financial or control series can provide up to five observations.

No synthetic history was used. The benchmark and final forecasts used each series’ true available annual context, ranging from two to five prior observations.

For the final forecast, the model received those annual histories—not raw search data, a predetermined FY2026 target or the separate $8.368 billion search-elasticity estimate—and independently produced the next value. The approaches were not blended.

Technical specification

Inference ran on CPU with input normalisation, symmetric averaging, positive clipping and quantile-order correction. The point forecast is the median, the model does not emit a separate mean, and nine deciles run from P10 to P90.

OnlyGuider’s worldwide median forecast is $8.5611 billion in FY2026 Gross Site Volume. TimesFM 3.0 emitted P10 of $8.2909 billion and P90 of $8.8300 billion. The corresponding geographic controls are:

Geographic market	FY2026 forecast GSV
United States	$5.2555 billion
United Kingdom and Europe	$2.0034 billion
Rest of the world	$1.3022 billion
Worldwide	$8.5611 billion

12. How the forecast was tested and checked

A forecast is not credible merely because its model is sophisticated. OnlyGuider evaluated TimesFM 3.0 against known historical outcomes and checked the publication hierarchy. The evidence was mixed, as follows.

The comparison uses Weighted Absolute Percentage Error (WAPE). WAPE adds the absolute forecast errors and divides them by the total actual values, so larger series carry more weight. Lower percentages indicate greater accuracy; for example, 4.4% WAPE means the combined errors were about 4.4% of the actual total.

Compared with TimesFM 2.5, TimesFM 3.0 reduced financial WAPE from 10.5% to 4.4%, country WAPE from 11.1% to 8.6%, and worldwide-city WAPE from 12.5% to 10.4%. The previous generation retained lower historical error for states, dedicated US cities and counties.

On the three available global Gross Site Volume folds, TimesFM 3.0 recorded 4.5% WAPE versus 10.2% for the previous generation, although simple drift was slightly better at 4.2%. With only two prior observations, TimesFM 3.0 behaved almost identically to drift.
Regions were proportionally reconciled to the worldwide median. Countries were reconciled to their regional controls, states to the United States control, and counties to their corresponding state totals. Countries, states and counties therefore publish reconciled points.
Worldwide and dedicated US cities remain supplemental and publish raw points. Where a US city appears in both files, the dedicated US-city result overrides every historical and forecast value; New York maps explicitly to New York City.
All 617 reconciliation and quantile-order checks passed, with zero rejected series. Raw forecasts remain available in the audit pack.
Despite that mixed tier-level evidence, OnlyGuider chose one TimesFM 3.0 generation for all five FY2026 publications to keep them consistent and comparable. This was an editorial consistency decision, not a choice compelled by the benchmark or a claim that TimesFM 3.0 won every local backtest.
The $8.2909 billion–$8.8300 billion P10–P90 range is a model sensitivity band, not a calibrated 80% confidence interval. Coverage was under-calibrated on very short histories, and the $8.5611 billion median is a modelled estimate, not a guaranteed outcome.

Methodological Revision

13. Why we rebuilt the OnlyFans Wrapped model

An earlier OnlyGuider explainer used approximately $7.2 billion of FY2024 Gross Site Volume as its financial anchor. Its central case assumed a roughly one-for-one relationship: if search fell by a given percentage, fan spending would fall by about the same percentage.

Previous geographic editions also placed greater weight on traffic attribution, large intent-based keyword groups, proprietary conversion assumptions and estimated differences in traffic quality between locations.

With United States searches for “onlyfans” down about 20%, that approach projected FY2025 Gross Site Volume of approximately $5.7 billion—about 21% below the FY2024 anchor.
Fenix subsequently reported FY2025 Gross Site Volume of $7.765 billion, up 7.6% from $7.216 billion in FY2024.
The earlier $5.7 billion figure was an OnlyGuider model estimate, not a Fenix result. It missed the direction of the reported movement and understated the eventual FY2025 total by approximately $2.1 billion.
That outcome showed why a fall in top-of-funnel search interest cannot, by itself, be translated directly into an equal fall in platform spending. Existing fans can continue to subscribe, tip or buy paid content even while fewer people search for the brand.

OnlyGuider therefore rebuilt the methodology after the FY2025 accounts became available. Search remains a geographic demand proxy, but it no longer dictates the worldwide forecast through a one-for-one growth assumption.

The revision was driven by the following evidence and design changes.

The FY2025 result exposed the limit of a search-linked topline forecast

Search demand and spending can move in opposite directions. The FY2025 result provided a direct observed example: brand search fell while reported Gross Site Volume rose.

The revised forecast learns from a multi-year series of reported, accounts-anchored financial outcomes rather than applying the latest search movement to one pinned financial year.

Fenix’s geographic reporting provides a stronger financial structure

Fenix’s division of revenue into the United States, UK and Europe, and rest of the world provides a direct financial basis for separating markets with substantially different commercial characteristics.

This is stronger than attempting to infer the complete worldwide allocation from website traffic or search demand alone.

Complex keyword baskets did not materially improve the result

OnlyGuider tested larger keyword baskets based on apparent commercial intent and proprietary revenue information.
They made almost no statistically meaningful difference to the geographic distribution produced by the principal OnlyFans brand search.
Their additional complexity did, however, create more opportunities for:

Selection bias and duplicate demand
Language inconsistency and subjective weighting
Interpretative error and results that could not be independently reproduced

OnlyGuider therefore replaced those baskets with one consistent, globally recognised brand signal.

A longer reported history replaces the single-year anchor

OnlyGuider reconstructed FY2022–FY2025 so that FY2026 could be forecast from a consistent historical trajectory rather than a search-adjusted version of the immediately preceding total.

Fenix’s accounts now determine the financial history and controls; matched brand search distributes that spending within the appropriate hierarchy; and OnlyGuider uses TimesFM 3.0 to forecast the annual histories forward.

14. What changed

The revised methodology:

Uses Fenix International’s accounts as the financial source of truth.
Allocates Gross Site Volume rather than only Fenix’s retained revenue.
Divides worldwide spending into Fenix’s three geographic markets.
Uses one globally consistent OnlyFans brand-search signal.
Removes dependence on opaque traffic-quality adjustments.
Avoids large, subjective keyword baskets.
Reconstructs a consistent historical series from FY2022.
Keeps reported historical results separate from future predictions.
Uses TimesFM 3.0 to generate a genuine FY2026 forecast.
Reconciles countries, regions, states and counties to their financial controls.
Uses one canonical source for US cities across every publication.
Applies automated checks to prevent conflicting values from being published.

15. What the analysis does and does not claim

This report is an estimate of the geographic distribution of OnlyFans spending.

It is anchored to reported financial results, but Fenix does not publish audited GSV for every country, state, city or county. Those detailed location figures remain modelled estimates.

The methodology does not claim that:

Every Google search becomes an OnlyFans purchase.
Search volume is a private transaction record.
Every location has an identical conversion rate.
Individual country or city estimates have been audited by Fenix.
The FY2026 forecast is guaranteed.

Instead, the methodology uses clearly separated evidence:

Fenix’s accounts establish how much was spent.
Fenix’s geographic disclosures establish the regional financial structure.
Google Ads API search data estimates where demand was concentrated.
OnlyGuider uses TimesFM 3.0 to forecast the accounts-anchored series into FY2026.
Reconciliation checks ensure that the geographic results remain consistent with their financial controls.

The objective is not to create an appearance of precision through unnecessary complexity.

It is to use the fewest assumptions necessary to produce a transparent, reproducible and financially grounded estimate of OnlyFans spending around the world.

16. Fan accounts — the number we start from

Fenix International commented to the FT that OnlyFans has 132 million “active” fan accounts out of 437 million overall fan accounts. That is the first time OnlyFans has revealed exactly how many fan accounts are active and generating revenue for the company — roughly 30% of registered accounts.

OnlyGuider takes that 132 million and places it on the same locations already published in OnlyFans Wrapped 2026, using OnlyGuider’s FY2026 spend forecast.

17. How a location gets its accounts

A location’s estimated accounts are its share of worldwide FY2026 OnlyFans spend, applied to 132 million.

Location accounts = 132 million × location FY2026 spend ÷ $8.561 billion

The United States, the United Kingdom and every other country in the spend file are treated the same way. U.S. states add up to the U.S. total. U.S. counties add up to their state, and so to the U.S. total.

Worldwide spend in the 2026 forecast is $8.561 billion. That implies about $65 of spend per account. That rate is the same in every location. OnlyGuider does not model a different ticket size by country.

18. Worked examples

Location	FY2026 spend	Share of world	Est. accounts
United States	$5.256 billion	61%	81.0 million
United Kingdom	$420 million	4.9%	6.48 million
Atlanta	$42.6 million	0.50%	658,000

Atlanta’s 658,000 is a share of the 132 million, not a headcount of people who live inside the city limits.

19. Gender and how the money is spent

OnlyGuider analysis of over 58 million OnlyFans transactions puts the OnlyFans audience at about 85% men, 10% women and 5% other, and about 70% of spend on pay-per-view, tips and messages rather than the monthly subscription.

OnlyGuider applies those two splits evenly to every location. They describe the worldwide mix. They are not a local survey of New York or Finland.

20. What fan accounts are not

It is not a census of residents. 132 million is “active accounts”, not unique adults. One person can hold more than one account.

Search is not applied a second time. Search already did its job when the spend file was built.

21. Fan-account sources

Account stock: Fenix International, 132 million active fan accounts, reported to the Financial Times.

Spend map: OnlyGuider, OnlyFans Wrapped 2026. FY2026 forecast produced with Google TimesFM 3.0 from Fenix accounts and Google Ads API demand.

Adult population: the same adult denominators used in OnlyFans Wrapped 2026.

Gender and product mix: applied worldwide at 85 / 10 / 5 and 70 / 30.

Copyright & Attribution

Author

Sam Pierce

Founder & CEO, OnlyGuider

Built OnlyGuider from a spreadsheet to the leading search in the category — 1M+ monthly active users on a 24-hour-fresh index that’s become the default way people find OnlyFans creators. Quoted by NY Post, Vice, Yahoo News, FOX 4, CBS, Boston 25, and the Toronto Sun on how the creator economy actually works.

Why he built it

Sam was hunting for the right business to build. One chart kept climbing faster than anything else online — OnlyFans. He signed up as a user to understand the demand.
He hit a wall in the first hour. The biggest creator economy on the internet had no real search, no activity filters, no way to tell who was still posting. Curated lists went stale in a week. The platform had no front door.
He started building one. Not a directory — a crawler that checked real activity 24/7 and scored every profile automatically. Three pillars: last seen, user behavior, profile freshness. Re-scored every 24 hours. No manual lists, no bought rankings, no opinions.
That became AlgoRank. That became OnlyGuider. Now it’s the way people search the platform.

“The platform had millions of creators and basically no way to find the good ones. That was the whole product thesis.”
— Sam Pierce, Founder & CEO, OnlyGuider

What he’s published

OnlyFans Statistics — The Definitive Reference
The reference dataset on OnlyFans. Index size, activity rates, creator demographics, spending patterns, growth curves — every number anyone needs to talk about the platform, kept current and continuously updated.
Read the report →

OnlyFans Wrapped 2025 — Global Spending Analysis
$7.2B in global creator-economy revenue. Per-capita spend across 100+ markets, emerging geographies, year-over-year trends. The most-cited creator-economy report of 2025 — picked up by NY Post, Yahoo, FOX 4, CBS, Boston 25, and the Toronto Sun.
Read the report →

The 2026 U.S. OnlyFans Creator Census
$1.68 billion in income generated by American creators on the platform. Demographics, geography, earnings distribution — the most complete public profile of the U.S. creator base ever published.
Read the report →

U.S. OnlyFans Spending by State & City — 2025
All 50 states. 167 American cities. Per-capita spend, year-over-year growth, market-by-market breakdowns. The dataset behind the NY Post, FOX 4, CBS, and Boston 25 stories.
Read the report →

The World’s Most Searched OnlyFans Categories
What people actually search for on OnlyFans, ranked. The largest behavioral dataset on platform demand published — niches, body types, demographics, regions — drawn from the millions of monthly searches running through OnlyGuider.
Read the report →

In the news

OutletQuote

AOL
“History shows that moments of political change are often accompanied by bursts of online expression, escapism, and digital spending.”

The Independent
“What older generations might sneer at as scandal, students are increasingly viewing as strategy.”

Yahoo Lifestyle
“We expected the usual urban hotspots — Dallas, Austin, Houston — to lead this year’s spending charts.”

Evening Standard
“What older generations might sneer at as scandal, students are increasingly viewing as strategy.”

WDBO
“Orlando has always been a cultural trendsetter — from theme parks to entertainment to lifestyle.”

Boston 25 News
“Across Massachusetts, residents spent $56.6 million on OnlyFans in 2025 — about $155,068 per day statewide.”

Toronto Sun
“Let’s be honest — Canadians are horny and they’re not shy about it.”

FOX 4 News
“The Fort Worth and Dallas split is the single most striking data point in the Texas numbers.”

Press inquiries: [email protected] · Replies within 24 hours