ONLYFANS WRAPPED 2026 – A global forecast of who’s spent the most on Onlyfans in 2026

Last Updated: Aug 31, 2026

Summarize this blog post:

OnlyFans Wrapped 2026 — A global forecast of who’s spending the most on OnlyFans

The ORIGINAL OnlyFans Wrapped report is back for 2026!

OnlyGuider forecasts that worldwide OnlyFans spending will hit a record $8.561 billion in 2026. That is 10.25% growth — a rebound after two slower years — even as Google searches for the brand keep falling.

OnlyGuider also reveals the world has spent $21.61 billion on OnlyFans in the last 3 years (2023, 2024 & 2025).

This report, updated for 2026, ranks 216 countries and 98 major cities.

Last updated: September 2, 2026 · Financial year: December 2025 – November 2026 · 216 countries · 98 major cities
Per-capita rankings: 175 countries and 97 cities with at least 100,000 adults
Source: OnlyGuider analysis of Fenix International accounts and Google Ads API search data. FY2026 forecast produced by OnlyGuider using Google TimesFM 3.0.

The new, improved and original OnlyFans Wrapped data analysis by the world’s leading OnlyFans search engine, OnlyGuider, is now officially updated for 2026.

Brand new methodology, brand new data — an even bigger OnlyFans spend analysis for the world than last year’s.

$8.561bnWorldwide FY2026 spend

+10.25%Growth vs FY2025

$5.256bnUnited States

+15.5%UK + Europe growth

OnlyGuider forecasts that worldwide OnlyFans spending will reach a record $8.561 billion in FY2026. That is 10.25% growth, up from 7.6% in FY2025 but below the 19.5% jump in FY2023. Worldwide Google search demand for OnlyFans fell 17.4% in FY2025 and was down a further 24.3% across the first eight available months of FY2026.

OnlyFans spend is the total amount fans spend, before the platform takes its cut.

Scroll left and right for the full table.

Financial year	OnlyFans spend	Growth	US	UK + Europe	Rest of world
FY2022	$5.550bn	+15.7%	$3.731bn	$0.814bn	$1.005bn
FY2023	$6.630bn	+19.5%	$4.380bn	$1.164bn	$1.086bn
FY2024	$7.216bn	+8.8%	$4.642bn	$1.449bn	$1.125bn
FY2025	$7.765bn	+7.6%	$4.825bn	$1.735bn	$1.205bn
FY2026	$8.561bn	+10.3%	$5.256bn	$2.003bn	$1.302bn

That is about $796 million of extra fan spending in FY2026, after a $549 million increase in FY2025.

The last three completed years — FY2023, FY2024 and FY2025 — add up to $21.61 billion. FY2026 is the forecast on top of that.

Search demand is moving the other way. Worldwide Google searches for OnlyFans rose 8.5% in FY2024, fell 17.4% in FY2025, and were about 24.3% lower across the first eight available months of FY2026 than in the same stretch of FY2025.

What changed this year. An earlier approach assumed search and spending moved together. It pointed to about $5.7 billion of worldwide spend in FY2025. Fenix reported $7.765 billion. This edition starts from the accounts, splits money into Fenix’s three published markets, uses one Google Ads API brand search to map demand inside each market, and uses TimesFM 3.0 to forecast FY2026. Search no longer sets the worldwide total.

Worldwide Analysis: The Country Rankings

Read the tables in pairs. Total spend shows the biggest markets. Spend per 10,000 adults shows where the habit is densest. A country can be huge and relatively quiet per person, or small and extremely intense.

On the new accounts-anchored model, the United States is both the biggest market and the most intense large country: $5.256 billion in FY2026, or $196,432 per 10,000 adults. Finland remains the standout smaller-population heavyweight at $139,248 per 10,000 adults — still far above most of Europe. The United Kingdom stays second by total spend, at $420.2 million.

Canada is the mature-market twist. Total Canadian spend is forecast to dip slightly, to $199.9 million. India is the volume twist. At $97.37 million it is still a modest spender per person ($978 per 10,000 adults) but it is now a top-12 market by cash, up +22.7%.

How per-capita rankings work this year. Spend per 10,000 adults is only ranked for countries and worldwide cities with at least 100,000 adults. That stops places the size of Guernsey or the Isle of Man from leaping the leaderboard because a small pile of money was divided by a tiny population. Total spend is still published for every territory. Microstates sit in the outliers section, not in the intensity Top 20.

2026’s Top 20 Spending Countries (Per Capita)

The intensity table is no longer a Nordic clean sweep, and it is no longer a list of Crown Dependencies. The United States leads. Finland is second. Then the United Kingdom, Ireland, Slovenia, Australia, Switzerland and Austria. Guernsey, Jersey, the Isle of Man and Andorra are real spenders — they are just too small to rank here. They are in the outliers section.

Scroll left and right for the full table.

Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	United States	$196,432	$180,341	+8.9%
2	Finland	$139,248	$118,331	+17.7%
3	United Kingdom	$78,449	$70,841	+10.7%
4	Ireland	$74,672	$68,361	+9.2%
5	Slovenia	$73,139	$61,964	+18.0%
6	Australia	$72,759	$70,356	+3.4%
7	Switzerland	$68,858	$57,770	+19.2%
8	Austria	$67,467	$55,965	+20.6%
9	Norway	$64,410	$55,512	+16.0%
10	Canada	$61,374	$61,743	-0.6%
11	Cyprus	$60,244	$49,956	+20.6%
12	Denmark	$55,639	$47,873	+16.2%
13	New Zealand	$54,633	$51,231	+6.6%
14	Italy	$54,547	$47,642	+14.5%
15	Guam	$54,395	$48,549	+12.0%
16	Greece	$54,100	$43,856	+23.4%
17	Luxembourg	$51,647	$43,604	+18.4%
18	Iceland	$50,404	$44,493	+13.3%
19	Sweden	$48,877	$41,468	+17.9%
20	Croatia	$47,994	$39,919	+20.2%

2026’s Top 20 Spending Countries (Highest Total Spend)

This table is the $796 million story. The United States still accounts for most of the cash. Behind it, Europe is doing the accelerating: France +19.8%, Germany +20.6%, Greece +23.4%, Italy +14.5% and Spain +15.6%. The UK grows a solid +10.7%. Mexico stays the largest Spanish-speaking market in the Americas after the United States.

Scroll left and right for the full table.

Rank	Country	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	United States	$5.256 billion	$13.848 billion	$4.825 billion	+8.9%
2	United Kingdom	$420.2 million	$1.024 billion	$379.4 million	+10.7%
3	Italy	$272.9 million	$586.9 million	$238.3 million	+14.5%
4	Canada	$199.9 million	$537.9 million	$201.1 million	-0.6%
5	France	$189.3 million	$367.6 million	$158.0 million	+19.8%
6	Germany	$185.3 million	$366.4 million	$153.7 million	+20.6%
7	Mexico	$173.8 million	$448.7 million	$153.9 million	+12.9%
8	Spain	$167.0 million	$363.5 million	$144.5 million	+15.6%
9	Australia	$152.3 million	$421.4 million	$147.2 million	+3.4%
10	Brazil	$109.7 million	$386.7 million	$105.2 million	+4.3%
11	India	$97.37 million	$192.6 million	$79.37 million	+22.7%
12	Poland	$66.09 million	$129.2 million	$55.55 million	+19.0%
13	Finland	$63.73 million	$131.0 million	$54.16 million	+17.7%
14	Argentina	$55.40 million	$135.3 million	$47.88 million	+15.7%
15	Austria	$50.84 million	$98.20 million	$42.17 million	+20.6%
16	Switzerland	$50.31 million	$97.79 million	$42.21 million	+19.2%
17	Netherlands	$47.17 million	$92.53 million	$40.12 million	+17.6%
18	Greece	$46.44 million	$85.83 million	$37.65 million	+23.4%
19	Thailand	$42.88 million	$124.3 million	$39.96 million	+7.3%
20	Sweden	$41.08 million	$101.6 million	$34.85 million	+17.9%

2026’s Top 20 Spending Countries (Highest % Growth in Spend Per Capita)

The fastest forecast gains among countries large enough to rank are still not the countries that already spend the most. They are mid-sized and emerging markets where the history is already rising. Giant percentages on tiny islands are not in this table on purpose.

Scroll left and right for the full table.

Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	South Sudan	$69	$49	+39.6%
2	Mozambique	$296	$223	+32.7%
3	Angola	$471	$359	+31.4%
4	Mauritania	$815	$622	+31.1%
5	Kenya	$1,422	$1,088	+30.7%
6	Mongolia	$3,964	$3,045	+30.2%
7	Comoros	$446	$344	+29.7%
8	Uganda	$278	$215	+29.6%
9	Sao Tome and Principe	$898	$693	+29.5%
10	Equatorial Guinea	$450	$349	+29.2%
11	Togo	$457	$358	+27.7%
12	Republic of the Congo	$658	$517	+27.2%
13	Afghanistan	$122	$96	+26.7%
14	Ethiopia	$108	$85	+26.7%
15	Yemen	$315	$249	+26.7%
16	Gabon	$1,997	$1,576	+26.7%
17	Democratic Republic of the Congo	$126	$99	+26.7%
18	Iraq	$1,409	$1,114	+26.5%
19	Madagascar	$334	$265	+26.1%
20	Nepal	$986	$783	+26.0%

2026’s Biggest Country Declines in Spend Per Capita

Eighteen countries with at least 100,000 adults are forecast down on a per-person basis. Israel is the largest market on this list. Colombia and Turkey are the other sizeable names. Most of the rest are small-dollar markets where a modest dip still produces a large percentage.

Scroll left and right for the full table.

Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Djibouti	$1,091	$1,184	-7.8%
2	Niger	$35	$38	-7.2%
3	Israel	$23,662	$25,394	-6.8%
4	Somalia	$238	$250	-4.8%
5	Kazakhstan	$1,576	$1,640	-3.9%
6	Colombia	$7,888	$8,161	-3.3%
7	Central African Republic	$26	$27	-3.3%
8	Lebanon	$3,135	$3,237	-3.2%
9	Vietnam	$2,473	$2,542	-2.7%
10	Guinea-Bissau	$91	$93	-2.4%
11	Turkiye	$5,146	$5,269	-2.3%
12	Honduras	$4,239	$4,317	-1.8%
13	Barbados	$14,374	$14,573	-1.4%
14	Paraguay	$7,546	$7,621	-1.0%
15	Belize	$5,899	$5,941	-0.7%
16	Canada	$61,374	$61,743	-0.6%
17	Sudan	$39	$39	-0.4%
18	The Gambia	$336	$337	-0.4%
19	Ecuador	$8,813	$8,773	+0.5%
20	Mali	$118	$117	+0.5%

Worldwide Analysis: The City Rankings

City figures are supplemental. The 98 cities in this file are not a complete list of every city on earth, and they are not forced to add up to their country totals. Where a U.S. city appears here and in the USA edition, the dedicated U.S. city number is the one to use. Per-capita city rankings use the same 100,000-adult floor. That removes one suburb — Mińsk Mazowiecki — from the intensity list.

New York City remains the world’s largest single city market, at $164.3 million. Los Angeles is second, at $115.9 million. London is the largest city outside the United States. Milan is the intensity story in Europe: $432,786 per 10,000 adults, up +21.8%. Helsinki is the breakout, up +30.1%.

2026’s Top 20 Spending Cities (Per Capita)

U.S. cities dominate the density list — Miami, Atlanta, New Orleans, Minneapolis, Las Vegas, Denver — with Milan and Helsinki the European exceptions that punch at American intensity.

Scroll left and right for the full table.

Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Atlanta, United States	$1,091,381	$1,031,767	+5.8%
2	Orlando, United States	$940,796	$936,270	+0.5%
3	Miami, United States	$740,575	$742,944	-0.3%
4	Seattle, United States	$716,891	$652,706	+9.8%
5	Minneapolis, United States	$693,323	$707,289	-2.0%
6	Las Vegas, United States	$671,692	$619,978	+8.3%
7	Denver, United States	$642,842	$651,917	-1.4%
8	Baltimore, United States	$442,630	$453,247	-2.3%
9	Milan, Italy	$432,786	$355,455	+21.8%
10	Boston, United States	$411,606	$403,694	+2.0%
11	Portland, United States	$405,148	$389,330	+4.1%
12	Austin, United States	$404,653	$400,949	+0.9%
13	Dallas, United States	$403,755	$398,339	+1.4%
14	Helsinki, Finland	$381,092	$292,859	+30.1%
15	Chicago, United States	$381,090	$358,237	+6.4%
16	Los Angeles, United States	$369,431	$348,572	+6.0%
17	Charlotte, United States	$320,205	$323,667	-1.1%
18	San Francisco, United States	$318,381	$314,605	+1.2%
19	Houston, United States	$310,172	$316,052	-1.9%
20	Zurich, Switzerland	$307,433	$253,022	+21.5%

2026’s Top 20 Spending Cities (Highest Total Spend)

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Rank	City	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	New York City, United States	$164.3 million	$394.0 million	$147.8 million	+11.2%
2	Los Angeles, United States	$115.9 million	$312.2 million	$109.3 million	+6.0%
3	Chicago, United States	$82.12 million	$215.3 million	$77.19 million	+6.4%
4	London, United Kingdom	$60.07 million	$143.7 million	$53.30 million	+12.7%
5	Houston, United States	$56.08 million	$174.7 million	$57.15 million	-1.9%
6	Milan, Italy	$50.68 million	$92.78 million	$41.62 million	+21.8%
7	Atlanta, United States	$42.65 million	$116.6 million	$40.32 million	+5.8%
8	Seattle, United States	$41.63 million	$105.0 million	$37.90 million	+9.8%
9	Dallas, United States	$41.19 million	$136.1 million	$40.63 million	+1.4%
10	Denver, United States	$36.28 million	$113.2 million	$36.79 million	-1.4%
11	Las Vegas, United States	$35.75 million	$92.31 million	$33.00 million	+8.3%
12	San Diego, United States	$34.22 million	$102.4 million	$34.65 million	-1.2%
13	Philadelphia, United States	$32.80 million	$90.54 million	$30.79 million	+6.5%
14	Sydney, Australia	$32.40 million	$91.21 million	$34.41 million	-5.8%
15	Austin, United States	$31.08 million	$97.45 million	$30.79 million	+0.9%
16	Paris, France	$30.35 million	$60.07 million	$25.20 million	+20.4%
17	Miami, United States	$27.19 million	$84.55 million	$27.28 million	-0.3%
18	Melbourne, Australia	$26.84 million	$77.36 million	$28.13 million	-4.6%
19	Mexico City, Mexico	$24.97 million	$64.58 million	$23.03 million	+8.4%
20	Minneapolis, United States	$23.14 million	$70.62 million	$23.61 million	-2.0%

2026’s Top 20 Spending Cities (Highest % Growth in Spend Per Capita)

City growth in this forecast is more European than last year’s “frontier” list. Helsinki, Frankfurt, Brussels, Athens, Vienna and Amsterdam lead the pack. That matches the regional control: UK and Europe is the fastest of Fenix’s three reported markets, up 15.5%.

Scroll left and right for the full table.

Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	Helsinki, Finland	$381,092	$292,859	+30.1%
2	Frankfurt, Germany	$265,438	$205,793	+29.0%
3	Brussels, Belgium	$23,602	$18,421	+28.1%
4	Athens, Greece	$47,424	$37,610	+26.1%
5	Vienna, Austria	$129,793	$103,665	+25.2%
6	Amsterdam, Netherlands	$113,751	$91,292	+24.6%
7	Oslo, Norway	$116,271	$93,811	+23.9%
8	Warsaw, Poland	$95,845	$77,553	+23.6%
9	Dusseldorf, Germany	$39,447	$32,066	+23.0%
10	Prague, Czechia	$111,187	$90,940	+22.3%
11	Lisbon, Portugal	$118,453	$97,106	+22.0%
12	Milan, Italy	$432,786	$355,455	+21.8%
13	Berlin, Germany	$33,467	$27,504	+21.7%
14	Krakow, Poland	$56,045	$46,104	+21.6%
15	Zurich, Switzerland	$307,433	$253,022	+21.5%
16	Budapest, Hungary	$85,036	$70,057	+21.4%
17	Stockholm, Sweden	$118,606	$98,057	+21.0%
18	Rotterdam, Netherlands	$76,230	$63,126	+20.8%
19	Lyon, France	$139,629	$115,680	+20.7%
20	Paris, France	$34,644	$28,770	+20.4%

2026’s Biggest City Declines in Spend Per Capita

Twenty-seven of the 97 ranked worldwide cities are forecast down. Hong Kong is the sharpest fall. Canadian and Australian cities follow — Ottawa, Vancouver, Sydney, Melbourne, Brisbane — along with Taipei, Hanoi and Tel Aviv. A city can still be a large market and be on this list.

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Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Hong Kong, Hong Kong	$2,389	$2,803	-14.8%
2	Ottawa, Canada	$66,382	$70,990	-6.5%
3	Vancouver, Canada	$103,706	$110,516	-6.2%
4	Sydney, Australia	$77,815	$82,646	-5.8%
5	Taipei, Taiwan	$14,684	$15,576	-5.7%
6	Melbourne, Australia	$67,422	$70,662	-4.6%
7	Hanoi, Vietnam	$3,601	$3,769	-4.5%
8	Gothenburg, Sweden	$49,360	$51,604	-4.3%
9	Liverpool, United Kingdom	$56,718	$59,115	-4.1%
10	Brisbane, Australia	$110,349	$114,521	-3.6%
11	Leeds, United Kingdom	$98,645	$102,342	-3.6%
12	Tel Aviv, Israel	$166,285	$172,243	-3.5%
13	Santiago, Chile	$31,939	$33,045	-3.3%
14	New Orleans, United States	$288,113	$297,397	-3.1%
15	Montreal, Canada	$86,255	$88,758	-2.8%
16	San Jose, United States	$239,866	$246,788	-2.8%
17	Washington, United States	$304,363	$312,191	-2.5%
18	Baltimore, United States	$442,630	$453,247	-2.3%
19	Minneapolis, United States	$693,323	$707,289	-2.0%
20	Houston, United States	$310,172	$316,052	-1.9%

Region 1: North & South America

The Americas are still the cash engine of OnlyFans. The United States alone is $5.256 billion — 61% of worldwide OnlyFans spend. Canada, Mexico and Brazil are the next three American markets by total spend. Mexico is growing faster than the U.S. or Canada. Canada is the only large rich market in this file that is forecast slightly down.

On a per-person basis the United States is in a league of its own in the hemisphere. Costa Rica, Chile and Uruguay remain the densest markets in Latin America that clear the population floor, but they are not close to U.S. intensity on the new model.

2026’s Top 20 Spending Countries in North & South America (Per Capita)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	United States	$196,432	$180,341	+8.9%
2	Canada	$61,374	$61,743	-0.6%
3	Costa Rica	$28,712	$25,720	+11.6%
4	Chile	$22,242	$21,271	+4.6%
5	Uruguay	$20,412	$17,013	+20.0%
6	Mexico	$19,117	$16,934	+12.9%
7	The Bahamas	$18,821	$16,819	+11.9%
8	Argentina	$16,385	$14,161	+15.7%
9	El Salvador	$15,875	$13,127	+20.9%
10	Barbados	$14,374	$14,573	-1.4%
11	Panama	$12,050	$10,788	+11.7%
12	Curacao	$11,456	$11,201	+2.3%
13	Trinidad and Tobago	$9,082	$8,758	+3.7%
14	Ecuador	$8,813	$8,773	+0.5%
15	Peru	$8,435	$7,935	+6.3%
16	Jamaica	$8,202	$7,290	+12.5%
17	Guatemala	$7,984	$6,784	+17.7%
18	Colombia	$7,888	$8,161	-3.3%
19	Paraguay	$7,546	$7,621	-1.0%
20	Brazil	$6,672	$6,394	+4.3%

2026’s Top 20 Spending Countries in North & South America (Highest Total Spend)

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Rank	Country	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	United States	$5.256 billion	$13.848 billion	$4.825 billion	+8.9%
2	Canada	$199.9 million	$537.9 million	$201.1 million	-0.6%
3	Mexico	$173.8 million	$448.7 million	$153.9 million	+12.9%
4	Brazil	$109.7 million	$386.7 million	$105.2 million	+4.3%
5	Argentina	$55.40 million	$135.3 million	$47.88 million	+15.7%
6	Chile	$35.11 million	$90.46 million	$33.58 million	+4.6%
7	Colombia	$31.38 million	$107.7 million	$32.47 million	-3.3%
8	Peru	$20.58 million	$58.54 million	$19.36 million	+6.3%
9	Costa Rica	$11.63 million	$28.84 million	$10.42 million	+11.6%
10	Ecuador	$11.31 million	$34.54 million	$11.26 million	+0.5%
11	Guatemala	$9.10 million	$21.53 million	$7.73 million	+17.7%
12	Venezuela	$7.87 million	$24.92 million	$7.42 million	+6.0%
13	El Salvador	$7.39 million	$16.40 million	$6.11 million	+20.9%
14	Uruguay	$5.51 million	$11.86 million	$4.59 million	+20.0%
15	Dominican Republic	$4.60 million	$13.96 million	$4.37 million	+5.2%
16	Panama	$3.87 million	$10.12 million	$3.47 million	+11.7%
17	Paraguay	$3.64 million	$10.76 million	$3.68 million	-1.0%
18	Bolivia	$3.27 million	$10.48 million	$3.03 million	+8.1%
19	Honduras	$2.86 million	$8.34 million	$2.91 million	-1.8%
20	Jamaica	$1.75 million	$4.48 million	$1.55 million	+12.5%

2026’s Top 20 Spending Countries in North & South America (Highest % Growth)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	Guyana	$5,897	$4,731	+24.6%
2	El Salvador	$15,875	$13,127	+20.9%
3	Suriname	$4,335	$3,596	+20.6%
4	Uruguay	$20,412	$17,013	+20.0%
5	Guatemala	$7,984	$6,784	+17.7%
6	Argentina	$16,385	$14,161	+15.7%
7	Mexico	$19,117	$16,934	+12.9%
8	Jamaica	$8,202	$7,290	+12.5%
9	The Bahamas	$18,821	$16,819	+11.9%
10	Panama	$12,050	$10,788	+11.7%
11	Costa Rica	$28,712	$25,720	+11.6%
12	United States	$196,432	$180,341	+8.9%
13	Bolivia	$4,081	$3,775	+8.1%
14	Peru	$8,435	$7,935	+6.3%
15	Venezuela	$4,069	$3,837	+6.0%
16	Nicaragua	$2,038	$1,929	+5.7%
17	Dominican Republic	$5,935	$5,641	+5.2%
18	Chile	$22,242	$21,271	+4.6%
19	Brazil	$6,672	$6,394	+4.3%
20	Trinidad and Tobago	$9,082	$8,758	+3.7%

2026’s Top 20 Spending Cities in North & South America (Per Capita)

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Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Atlanta, United States	$1,091,381	$1,031,767	+5.8%
2	Orlando, United States	$940,796	$936,270	+0.5%
3	Miami, United States	$740,575	$742,944	-0.3%
4	Seattle, United States	$716,891	$652,706	+9.8%
5	Minneapolis, United States	$693,323	$707,289	-2.0%
6	Las Vegas, United States	$671,692	$619,978	+8.3%
7	Denver, United States	$642,842	$651,917	-1.4%
8	Baltimore, United States	$442,630	$453,247	-2.3%
9	Boston, United States	$411,606	$403,694	+2.0%
10	Portland, United States	$405,148	$389,330	+4.1%
11	Austin, United States	$404,653	$400,949	+0.9%
12	Dallas, United States	$403,755	$398,339	+1.4%
13	Chicago, United States	$381,090	$358,237	+6.4%
14	Los Angeles, United States	$369,431	$348,572	+6.0%
15	Charlotte, United States	$320,205	$323,667	-1.1%
16	San Francisco, United States	$318,381	$314,605	+1.2%
17	Houston, United States	$310,172	$316,052	-1.9%
18	San Diego, United States	$305,897	$309,728	-1.2%
19	Washington, United States	$304,363	$312,191	-2.5%
20	New Orleans, United States	$288,113	$297,397	-3.1%

2026’s Top 20 Spending Cities in North & South America (Highest Total Spend)

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Rank	City	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	New York City, United States	$164.3 million	$394.0 million	$147.8 million	+11.2%
2	Los Angeles, United States	$115.9 million	$312.2 million	$109.3 million	+6.0%
3	Chicago, United States	$82.12 million	$215.3 million	$77.19 million	+6.4%
4	Houston, United States	$56.08 million	$174.7 million	$57.15 million	-1.9%
5	Atlanta, United States	$42.65 million	$116.6 million	$40.32 million	+5.8%
6	Seattle, United States	$41.63 million	$105.0 million	$37.90 million	+9.8%
7	Dallas, United States	$41.19 million	$136.1 million	$40.63 million	+1.4%
8	Denver, United States	$36.28 million	$113.2 million	$36.79 million	-1.4%
9	Las Vegas, United States	$35.75 million	$92.31 million	$33.00 million	+8.3%
10	San Diego, United States	$34.22 million	$102.4 million	$34.65 million	-1.2%
11	Philadelphia, United States	$32.80 million	$90.54 million	$30.79 million	+6.5%
12	Austin, United States	$31.08 million	$97.45 million	$30.79 million	+0.9%
13	Miami, United States	$27.19 million	$84.55 million	$27.28 million	-0.3%
14	Mexico City, Mexico	$24.97 million	$64.58 million	$23.03 million	+8.4%
15	Minneapolis, United States	$23.14 million	$70.62 million	$23.61 million	-2.0%
16	Orlando, United States	$22.70 million	$70.12 million	$22.59 million	+0.5%
17	Toronto, Canada	$22.52 million	$50.41 million	$20.85 million	+8.0%
18	San Francisco, United States	$22.09 million	$67.78 million	$21.83 million	+1.2%
19	Charlotte, United States	$21.97 million	$68.38 million	$22.21 million	-1.1%
20	Boston, United States	$21.82 million	$63.73 million	$21.40 million	+2.0%

2026’s Top 20 Spending Cities in North & South America (Highest % Growth)

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Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	New York City, United States	$237,805	$213,930	+11.2%
2	Seattle, United States	$716,891	$652,706	+9.8%
3	Buenos Aires, Argentina	$7,381	$6,779	+8.9%
4	Mexico City, Mexico	$38,768	$35,767	+8.4%
5	Las Vegas, United States	$671,692	$619,978	+8.3%
6	Nashville, United States	$280,714	$259,515	+8.2%
7	Toronto, Canada	$94,380	$87,370	+8.0%
8	Philadelphia, United States	$260,696	$244,730	+6.5%
9	Chicago, United States	$381,090	$358,237	+6.4%
10	Calgary, Canada	$95,231	$89,768	+6.1%
11	Los Angeles, United States	$369,431	$348,572	+6.0%
12	Atlanta, United States	$1,091,381	$1,031,767	+5.8%
13	Sao Paulo, Brazil	$12,744	$12,082	+5.5%
14	Portland, United States	$405,148	$389,330	+4.1%
15	Boston, United States	$411,606	$403,694	+2.0%
16	Dallas, United States	$403,755	$398,339	+1.4%
17	San Francisco, United States	$318,381	$314,605	+1.2%
18	Austin, United States	$404,653	$400,949	+0.9%
19	Rio de Janeiro, Brazil	$9,017	$8,944	+0.8%
20	Orlando, United States	$940,796	$936,270	+0.5%

Special Analysis for U.S. States & Cities

The United States is large enough to need its own report. OnlyGuider which is the best OnlyFans search engine on the market with own data, forecasts $5.256 billion of U.S. fan spending in FY2026, up 8.9%. North Dakota and Nevada lead the 50 states on spend per 10,000 adults. California, Texas, New York and Florida still take the most cash — about 35% of the national total between them.

Read the companion report: OnlyFans Wrapped 2026 — USA Edition, covering all 50 states, 167 cities and 3,091 counties.

Region 2: Europe

Europe is the growth engine in this year’s forecast. Fenix’s combined United Kingdom and Europe pool is projected at $2.003 billion, up 15.5% — almost double the U.S. growth rate. The UK is still the largest European country market, at $420.2 million. Italy is second in Europe by total spend. France and Germany are the fastest large risers.

Finland remains Europe’s per-person champion among countries large enough to rank. Ireland, Slovenia, Switzerland and Austria follow. The Crown Dependencies still spend real money. They do not rank on intensity this year because each has fewer than 100,000 adults.

2026’s Top 20 Spending Countries in Europe (Per Capita)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Finland	$139,248	$118,331	+17.7%
2	United Kingdom	$78,449	$70,841	+10.7%
3	Ireland	$74,672	$68,361	+9.2%
4	Slovenia	$73,139	$61,964	+18.0%
5	Switzerland	$68,858	$57,770	+19.2%
6	Austria	$67,467	$55,965	+20.6%
7	Norway	$64,410	$55,512	+16.0%
8	Cyprus	$60,244	$49,956	+20.6%
9	Denmark	$55,639	$47,873	+16.2%
10	Italy	$54,547	$47,642	+14.5%
11	Greece	$54,100	$43,856	+23.4%
12	Luxembourg	$51,647	$43,604	+18.4%
13	Iceland	$50,404	$44,493	+13.3%
14	Sweden	$48,877	$41,468	+17.9%
15	Croatia	$47,994	$39,919	+20.2%
16	Belgium	$41,875	$35,853	+16.8%
17	Spain	$41,460	$35,878	+15.6%
18	Malta	$38,108	$35,009	+8.9%
19	Slovakia	$36,844	$31,408	+17.3%
20	France	$36,289	$30,301	+19.8%

2026’s Top 20 Spending Countries in Europe (Total Spend)

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Rank	Country	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	United Kingdom	$420.2 million	$1.024 billion	$379.4 million	+10.7%
2	Italy	$272.9 million	$586.9 million	$238.3 million	+14.5%
3	France	$189.3 million	$367.6 million	$158.0 million	+19.8%
4	Germany	$185.3 million	$366.4 million	$153.7 million	+20.6%
5	Spain	$167.0 million	$363.5 million	$144.5 million	+15.6%
6	Poland	$66.09 million	$129.2 million	$55.55 million	+19.0%
7	Finland	$63.73 million	$131.0 million	$54.16 million	+17.7%
8	Austria	$50.84 million	$98.20 million	$42.17 million	+20.6%
9	Switzerland	$50.31 million	$97.79 million	$42.21 million	+19.2%
10	Netherlands	$47.17 million	$92.53 million	$40.12 million	+17.6%
11	Greece	$46.44 million	$85.83 million	$37.65 million	+23.4%
12	Sweden	$41.08 million	$101.6 million	$34.85 million	+17.9%
13	Romania	$40.29 million	$99.78 million	$37.35 million	+7.9%
14	Belgium	$39.67 million	$77.75 million	$33.97 million	+16.8%
15	Turkiye	$32.49 million	$105.0 million	$33.27 million	-2.3%
16	Czechia	$30.20 million	$62.00 million	$25.46 million	+18.6%
17	Ireland	$29.89 million	$73.91 million	$27.37 million	+9.2%
18	Norway	$28.82 million	$59.92 million	$24.84 million	+16.0%
19	Hungary	$28.21 million	$59.55 million	$24.26 million	+16.3%
20	Denmark	$26.46 million	$53.43 million	$22.77 million	+16.2%

2026’s Top 20 Spending Countries in Europe (Highest % Growth)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	Azerbaijan	$3,012	$2,422	+24.4%
2	Greece	$54,100	$43,856	+23.4%
3	Bulgaria	$23,913	$19,648	+21.7%
4	Bosnia and Herzegovina	$15,445	$12,760	+21.0%
5	Montenegro	$21,797	$18,033	+20.9%
6	Cyprus	$60,244	$49,956	+20.6%
7	Albania	$8,292	$6,877	+20.6%
8	Germany	$26,405	$21,902	+20.6%
9	Austria	$67,467	$55,965	+20.6%
10	Croatia	$47,994	$39,919	+20.2%
11	France	$36,289	$30,301	+19.8%
12	Switzerland	$68,858	$57,770	+19.2%
13	Armenia	$4,279	$3,591	+19.2%
14	Georgia	$9,028	$7,578	+19.1%
15	Poland	$20,853	$17,526	+19.0%
16	Czechia	$34,105	$28,754	+18.6%
17	Luxembourg	$51,647	$43,604	+18.4%
18	Serbia	$23,205	$19,631	+18.2%
19	North Macedonia	$14,948	$12,654	+18.1%
20	Slovenia	$73,139	$61,964	+18.0%

2026’s Top 20 Spending Cities in Europe (Per Capita)

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Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Milan, Italy	$432,786	$355,455	+21.8%
2	Helsinki, Finland	$381,092	$292,859	+30.1%
3	Zurich, Switzerland	$307,433	$253,022	+21.5%
4	Frankfurt, Germany	$265,438	$205,793	+29.0%
5	Manchester, United Kingdom	$155,272	$129,354	+20.0%
6	Dublin, Ireland	$151,534	$133,599	+13.4%
7	Lyon, France	$139,629	$115,680	+20.7%
8	Glasgow, United Kingdom	$129,798	$113,555	+14.3%
9	Vienna, Austria	$129,793	$103,665	+25.2%
10	Bilbao, Spain	$119,538	$103,364	+15.6%
11	Stockholm, Sweden	$118,606	$98,057	+21.0%
12	Lisbon, Portugal	$118,453	$97,106	+22.0%
13	Oslo, Norway	$116,271	$93,811	+23.9%
14	Amsterdam, Netherlands	$113,751	$91,292	+24.6%
15	Birmingham, United Kingdom	$111,742	$97,768	+14.3%
16	Prague, Czechia	$111,187	$90,940	+22.3%
17	Leeds, United Kingdom	$98,645	$102,342	-3.6%
18	Valencia, Spain	$97,324	$82,594	+17.8%
19	Warsaw, Poland	$95,845	$77,553	+23.6%
20	Barcelona, Spain	$85,734	$77,853	+10.1%

2026’s Top 20 Spending Cities in Europe (Total Spend)

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Rank	City	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	London, United Kingdom	$60.07 million	$143.7 million	$53.30 million	+12.7%
2	Milan, Italy	$50.68 million	$92.78 million	$41.62 million	+21.8%
3	Paris, France	$30.35 million	$60.07 million	$25.20 million	+20.4%
4	Madrid, Spain	$23.05 million	$49.71 million	$20.39 million	+13.0%
5	Rome, Italy	$20.84 million	$47.70 million	$17.82 million	+16.9%
6	Vienna, Austria	$20.54 million	$36.63 million	$16.41 million	+25.2%
7	Helsinki, Finland	$20.52 million	$31.19 million	$15.77 million	+30.1%
8	Frankfurt, Germany	$16.89 million	$28.98 million	$13.10 million	+29.0%
9	Warsaw, Poland	$14.08 million	$24.74 million	$11.39 million	+23.6%
10	Dublin, Ireland	$13.69 million	$32.10 million	$12.07 million	+13.4%
11	Athens, Greece	$12.46 million	$21.49 million	$9.88 million	+26.1%
12	Budapest, Hungary	$12.28 million	$23.57 million	$10.12 million	+21.4%
13	Prague, Czechia	$11.74 million	$21.52 million	$9.60 million	+22.3%
14	Barcelona, Spain	$11.61 million	$29.05 million	$10.54 million	+10.1%
15	Zurich, Switzerland	$10.65 million	$18.66 million	$8.76 million	+21.5%
16	Berlin, Germany	$10.17 million	$19.86 million	$8.36 million	+21.7%
17	Birmingham, United Kingdom	$10.05 million	$22.17 million	$8.79 million	+14.3%
18	Stockholm, Sweden	$9.17 million	$18.71 million	$7.58 million	+21.0%
19	Amsterdam, Netherlands	$8.39 million	$14.88 million	$6.73 million	+24.6%
20	Copenhagen, Denmark	$7.59 million	$15.04 million	$6.31 million	+20.4%

2026’s Top 20 Spending Cities in Europe (Highest % Growth)

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Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	Helsinki, Finland	$381,092	$292,859	+30.1%
2	Frankfurt, Germany	$265,438	$205,793	+29.0%
3	Brussels, Belgium	$23,602	$18,421	+28.1%
4	Athens, Greece	$47,424	$37,610	+26.1%
5	Vienna, Austria	$129,793	$103,665	+25.2%
6	Amsterdam, Netherlands	$113,751	$91,292	+24.6%
7	Oslo, Norway	$116,271	$93,811	+23.9%
8	Warsaw, Poland	$95,845	$77,553	+23.6%
9	Dusseldorf, Germany	$39,447	$32,066	+23.0%
10	Prague, Czechia	$111,187	$90,940	+22.3%
11	Lisbon, Portugal	$118,453	$97,106	+22.0%
12	Milan, Italy	$432,786	$355,455	+21.8%
13	Berlin, Germany	$33,467	$27,504	+21.7%
14	Krakow, Poland	$56,045	$46,104	+21.6%
15	Zurich, Switzerland	$307,433	$253,022	+21.5%
16	Budapest, Hungary	$85,036	$70,057	+21.4%
17	Stockholm, Sweden	$118,606	$98,057	+21.0%
18	Rotterdam, Netherlands	$76,230	$63,126	+20.8%
19	Lyon, France	$139,629	$115,680	+20.7%
20	Paris, France	$34,644	$28,770	+20.4%

Region 3: Middle East

The Middle East is a two-speed region. Israel is still the largest and densest market in this group, even with a forecast dip. Saudi Arabia is the volume story after Israel. The Gulf city list is short but sharp: Dubai, Abu Dhabi, Doha, Riyadh.

Do not read these figures as a moral census. They are modelled estimates of where OnlyFans-brand demand and accounts-anchored spending meet. Privacy is part of the product. The model cannot see who is paying. It can only estimate how much money is in each place.

2026’s Top Spending Countries in the Middle East (Per Capita)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Israel	$23,662	$25,394	-6.8%
2	Bahrain	$7,225	$6,716	+7.6%
3	United Arab Emirates	$6,408	$5,387	+19.0%
4	Qatar	$4,150	$3,792	+9.4%
5	Jordan	$3,927	$3,273	+20.0%
6	Kuwait	$3,277	$3,236	+1.3%
7	Lebanon	$3,135	$3,237	-3.2%
8	Saudi Arabia	$2,561	$2,188	+17.0%
9	Oman	$2,214	$1,868	+18.5%
10	Iraq	$1,409	$1,114	+26.5%
11	Yemen	$315	$249	+26.7%

2026’s Top Spending Countries in the Middle East (Total Spend)

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Rank	Country	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	Israel	$16.00 million	$42.17 million	$17.17 million	-6.8%
2	Saudi Arabia	$6.82 million	$13.91 million	$5.83 million	+17.0%
3	United Arab Emirates	$5.02 million	$10.66 million	$4.22 million	+19.0%
4	Iraq	$3.76 million	$8.34 million	$2.97 million	+26.5%
5	Jordan	$2.79 million	$6.04 million	$2.33 million	+20.0%
6	Kuwait	$1.20 million	$3.08 million	$1.19 million	+1.3%
7	Lebanon	$1.17 million	$3.37 million	$1.21 million	-3.2%
8	Qatar	$1.03 million	$2.55 million	$939,724	+9.4%
9	Bahrain	$898,736	$2.33 million	$835,422	+7.6%
10	Oman	$759,505	$1.65 million	$640,721	+18.5%
11	Yemen	$568,237	$936,323	$448,597	+26.7%

2026’s Top Spending Countries in the Middle East (Highest % Growth)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	Yemen	$315	$249	+26.7%
2	Iraq	$1,409	$1,114	+26.5%
3	Jordan	$3,927	$3,273	+20.0%
4	United Arab Emirates	$6,408	$5,387	+19.0%
5	Oman	$2,214	$1,868	+18.5%
6	Saudi Arabia	$2,561	$2,188	+17.0%
7	Qatar	$4,150	$3,792	+9.4%
8	Bahrain	$7,225	$6,716	+7.6%
9	Kuwait	$3,277	$3,236	+1.3%
10	Lebanon	$3,135	$3,237	-3.2%
11	Israel	$23,662	$25,394	-6.8%

2026’s Top Spending Cities in the Middle East (Per Capita)

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Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Tel Aviv, Israel	$166,285	$172,243	-3.5%
2	Dubai, United Arab Emirates	$10,396	$9,119	+14.0%
3	Doha, Qatar	$8,141	$8,292	-1.8%
4	Abu Dhabi, United Arab Emirates	$6,733	$5,851	+15.1%
5	Muscat, Oman	$4,814	$4,133	+16.5%
6	Riyadh, Saudi Arabia	$4,155	$3,792	+9.6%

2026’s Top Spending Cities in the Middle East (Total Spend)

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Rank	City	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	Tel Aviv, Israel	$5.08 million	$13.28 million	$5.26 million	-3.5%
2	Dubai, United Arab Emirates	$2.96 million	$6.36 million	$2.60 million	+14.0%
3	Riyadh, Saudi Arabia	$2.31 million	$4.93 million	$2.11 million	+9.6%
4	Abu Dhabi, United Arab Emirates	$808,531	$1.78 million	$702,583	+15.1%
5	Doha, Qatar	$643,186	$1.83 million	$655,082	-1.8%
6	Muscat, Oman	$488,990	$1.13 million	$419,782	+16.5%

2026’s Top Spending Cities in the Middle East (Highest % Growth)

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Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	Muscat, Oman	$4,814	$4,133	+16.5%
2	Abu Dhabi, United Arab Emirates	$6,733	$5,851	+15.1%
3	Dubai, United Arab Emirates	$10,396	$9,119	+14.0%
4	Riyadh, Saudi Arabia	$4,155	$3,792	+9.6%
5	Doha, Qatar	$8,141	$8,292	-1.8%
6	Tel Aviv, Israel	$166,285	$172,243	-3.5%

Region 4: Africa

Africa is still a small slice of worldwide OnlyFans spending, but it is one of the faster-growing slices in the forecast. South Africa remains the continent’s commercial centre. Egypt, Morocco, Nigeria and Algeria make up the rest of the “big five” by total spend.

Island markets such as Seychelles look intense on a raw per-person basis because a little money goes a long way when the adult population is small. Seychelles does not clear the 100,000-adult floor, so it is not in the ranked intensity table. Mauritius does. Mainland growth in Kenya, Mozambique, Angola and Uganda is the longer-run story: the forecast rises where the history is already rising, from a low base.

No African city appears in the 98-city worldwide file used for this edition.

2026’s Top 20 Spending Countries in Africa (Per Capita)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Mauritius	$8,424	$7,435	+13.3%
2	South Africa	$4,828	$4,314	+11.9%
3	Cabo Verde	$3,643	$2,923	+24.6%
4	Morocco	$2,650	$2,185	+21.3%
5	Tunisia	$2,405	$2,012	+19.6%
6	Namibia	$2,086	$1,839	+13.4%
7	Gabon	$1,997	$1,576	+26.7%
8	Algeria	$1,777	$1,423	+24.8%
9	Botswana	$1,686	$1,439	+17.2%
10	Kenya	$1,422	$1,088	+30.7%
11	Egypt	$1,157	$969	+19.4%
12	Djibouti	$1,091	$1,184	-7.8%
13	Libya	$1,064	$873	+21.9%
14	Eswatini	$1,033	$854	+21.0%
15	Sao Tome and Principe	$898	$693	+29.5%
16	Mauritania	$815	$622	+31.1%
17	Ghana	$801	$671	+19.5%
18	Senegal	$737	$611	+20.7%
19	Cote d’Ivoire	$726	$586	+23.8%
20	Zimbabwe	$672	$545	+23.2%

2026’s Top 20 Spending Countries in Africa (Total Spend)

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Rank	Country	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	South Africa	$20.71 million	$50.54 million	$18.50 million	+11.9%
2	Egypt	$8.04 million	$18.31 million	$6.74 million	+19.4%
3	Morocco	$6.95 million	$13.68 million	$5.73 million	+21.3%
4	Nigeria	$6.64 million	$13.61 million	$5.47 million	+21.5%
5	Algeria	$5.30 million	$10.21 million	$4.25 million	+24.8%
6	Kenya	$4.47 million	$8.45 million	$3.42 million	+30.7%
7	Tunisia	$2.16 million	$4.40 million	$1.81 million	+19.6%
8	Ghana	$1.62 million	$3.46 million	$1.35 million	+19.5%
9	Cote d’Ivoire	$1.22 million	$2.09 million	$982,254	+23.8%
10	Mauritius	$883,436	$1.93 million	$779,728	+13.3%
11	Angola	$847,560	$1.66 million	$645,047	+31.4%
12	Senegal	$766,257	$1.26 million	$634,921	+20.7%
13	Ethiopia	$745,596	$1.37 million	$588,340	+26.7%
14	Tanzania	$686,412	$1.24 million	$570,112	+20.4%
15	Uganda	$673,147	$1.13 million	$519,481	+29.6%
16	Democratic Republic of the Congo	$656,667	$1.05 million	$518,468	+26.7%
17	Zimbabwe	$579,041	$1.18 million	$469,862	+23.2%
18	Cameroon	$568,990	$1.03 million	$481,001	+18.3%
19	Madagascar	$566,922	$852,741	$449,609	+26.1%
20	Mozambique	$520,061	$1.04 million	$391,889	+32.7%

2026’s Top 20 Spending Countries in Africa (Highest % Growth)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	South Sudan	$69	$49	+39.6%
2	Mozambique	$296	$223	+32.7%
3	Angola	$471	$359	+31.4%
4	Mauritania	$815	$622	+31.1%
5	Kenya	$1,422	$1,088	+30.7%
6	Comoros	$446	$344	+29.7%
7	Uganda	$278	$215	+29.6%
8	Sao Tome and Principe	$898	$693	+29.5%
9	Equatorial Guinea	$450	$349	+29.2%
10	Togo	$457	$358	+27.7%
11	Republic of the Congo	$658	$517	+27.2%
12	Ethiopia	$108	$85	+26.7%
13	Gabon	$1,997	$1,576	+26.7%
14	Democratic Republic of the Congo	$126	$99	+26.7%
15	Madagascar	$334	$265	+26.1%
16	Algeria	$1,777	$1,423	+24.8%
17	Cabo Verde	$3,643	$2,923	+24.6%
18	Benin	$540	$436	+23.9%
19	Cote d’Ivoire	$726	$586	+23.8%
20	Rwanda	$322	$261	+23.4%

Region 5: APAC

Australia is the region’s high-income anchor: large, rich, and growing slowly. India is the scale story. Japan, South Korea, Thailand and the Philippines sit between those poles. Singapore, Guam and New Zealand punch above their weight per person among places that clear the population floor.

Several East Asian cities are forecast slightly down on a per-person basis — Hong Kong, Taipei, Sydney, Melbourne. That does not wipe them off the map. It means the model does not see another year of the same climb.

2026’s Top 20 Spending Countries in APAC (Per Capita)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Australia	$72,759	$70,356	+3.4%
2	New Zealand	$54,633	$51,231	+6.6%
3	Guam	$54,395	$48,549	+12.0%
4	Singapore	$29,902	$29,219	+2.3%
5	French Polynesia	$12,615	$10,664	+18.3%
6	New Caledonia	$11,968	$11,309	+5.8%
7	Maldives	$11,230	$10,111	+11.1%
8	Thailand	$7,464	$6,954	+7.3%
9	Malaysia	$6,933	$6,065	+14.3%
10	Brunei	$6,195	$6,039	+2.6%
11	Fiji	$4,659	$3,822	+21.9%
12	Mongolia	$3,964	$3,045	+30.2%
13	Samoa	$3,311	$2,684	+23.4%
14	Laos	$3,055	$2,557	+19.5%
15	Philippines	$2,761	$2,459	+12.3%
16	South Korea	$2,728	$2,657	+2.7%
17	Japan	$2,727	$2,257	+20.8%
18	Vietnam	$2,473	$2,542	-2.7%
19	Cambodia	$1,766	$1,499	+17.8%
20	Bhutan	$1,676	$1,380	+21.4%

2026’s Top 20 Spending Countries in APAC (Total Spend)

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Rank	Country	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	Australia	$152.3 million	$421.4 million	$147.2 million	+3.4%
2	India	$97.37 million	$192.6 million	$79.37 million	+22.7%
3	Thailand	$42.88 million	$124.3 million	$39.96 million	+7.3%
4	Japan	$28.48 million	$51.68 million	$23.57 million	+20.8%
5	New Zealand	$22.55 million	$63.23 million	$21.14 million	+6.6%
6	Philippines	$21.36 million	$49.66 million	$19.02 million	+12.3%
7	Vietnam	$17.84 million	$48.48 million	$18.34 million	-2.7%
8	Malaysia	$17.67 million	$41.42 million	$15.46 million	+14.3%
9	Indonesia	$17.26 million	$41.67 million	$16.05 million	+7.5%
10	Singapore	$14.88 million	$39.00 million	$14.54 million	+2.3%
11	South Korea	$12.25 million	$34.92 million	$11.93 million	+2.7%
12	China	$9.42 million	$18.02 million	$8.00 million	+17.7%
13	Pakistan	$7.45 million	$14.98 million	$6.34 million	+17.5%
14	Bangladesh	$4.65 million	$8.97 million	$3.83 million	+21.3%
15	Sri Lanka	$2.12 million	$4.44 million	$1.82 million	+16.4%
16	Kazakhstan	$2.05 million	$5.90 million	$2.13 million	-3.9%
17	Nepal	$2.01 million	$4.04 million	$1.59 million	+26.0%
18	Cambodia	$1.99 million	$4.63 million	$1.69 million	+17.8%
19	Uzbekistan	$1.98 million	$3.53 million	$1.60 million	+24.2%
20	Laos	$1.52 million	$3.16 million	$1.27 million	+19.5%

2026’s Top 20 Spending Countries in APAC (Highest % Growth)

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	Mongolia	$3,964	$3,045	+30.2%
2	Afghanistan	$122	$96	+26.7%
3	Nepal	$986	$783	+26.0%
4	Turkmenistan	$323	$260	+24.5%
5	Uzbekistan	$838	$675	+24.2%
6	Samoa	$3,311	$2,684	+23.4%
7	Tajikistan	$303	$246	+23.1%
8	Solomon Islands	$653	$532	+22.8%
9	Papua New Guinea	$394	$322	+22.7%
10	India	$978	$798	+22.7%
11	Fiji	$4,659	$3,822	+21.9%
12	Bhutan	$1,676	$1,380	+21.4%
13	Bangladesh	$412	$339	+21.3%
14	Japan	$2,727	$2,257	+20.8%
15	Micronesia	$480	$400	+20.1%
16	Laos	$3,055	$2,557	+19.5%
17	Kyrgyzstan	$1,238	$1,040	+19.0%
18	French Polynesia	$12,615	$10,664	+18.3%
19	Vanuatu	$1,566	$1,328	+18.0%
20	Cambodia	$1,766	$1,499	+17.8%

2026’s Top Spending Cities in APAC (Per Capita)

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Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Brisbane, Australia	$110,349	$114,521	-3.6%
2	Sydney, Australia	$77,815	$82,646	-5.8%
3	Melbourne, Australia	$67,422	$70,662	-4.6%
4	Auckland, New Zealand	$51,820	$50,213	+3.2%
5	Bangkok, Thailand	$18,730	$17,954	+4.3%
6	Taipei, Taiwan	$14,684	$15,576	-5.7%
7	Osaka, Japan	$6,677	$5,625	+18.7%
8	Seoul, South Korea	$5,242	$5,019	+4.4%
9	Hanoi, Vietnam	$3,601	$3,769	-4.5%
10	Busan, South Korea	$2,603	$2,529	+2.9%
11	Nagoya, Japan	$2,398	$2,069	+15.9%
12	Hong Kong, Hong Kong	$2,389	$2,803	-14.8%
13	Sapporo, Japan	$2,294	$1,923	+19.3%
14	Tokyo, Japan	$2,128	$1,798	+18.4%
15	Shanghai, China	$586	$499	+17.5%
16	Beijing, China	$362	$318	+13.7%

2026’s Top Spending Cities in APAC (Total Spend)

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Rank	City	2026 total spend	3-year total FY23–25	2025 total spend	Change
1	Sydney, Australia	$32.40 million	$91.21 million	$34.41 million	-5.8%
2	Melbourne, Australia	$26.84 million	$77.36 million	$28.13 million	-4.6%
3	Brisbane, Australia	$22.19 million	$64.57 million	$23.03 million	-3.6%
4	Bangkok, Thailand	$16.04 million	$47.41 million	$15.38 million	+4.3%
5	Tokyo, Japan	$6.81 million	$11.89 million	$5.76 million	+18.4%
6	Auckland, New Zealand	$6.69 million	$19.23 million	$6.48 million	+3.2%
7	Seoul, South Korea	$4.41 million	$11.89 million	$4.22 million	+4.4%
8	Taipei, Taiwan	$3.32 million	$9.66 million	$3.52 million	-5.7%
9	Hanoi, Vietnam	$2.09 million	$6.53 million	$2.19 million	-4.5%
10	Osaka, Japan	$1.57 million	$2.83 million	$1.32 million	+18.7%
11	Hong Kong, Hong Kong	$1.55 million	$5.40 million	$1.82 million	-14.8%
12	Shanghai, China	$1.17 million	$2.08 million	$992,012	+17.5%
13	Busan, South Korea	$777,776	$2.22 million	$755,608	+2.9%
14	Beijing, China	$627,917	$1.25 million	$552,345	+13.7%
15	Nagoya, Japan	$475,053	$889,615	$409,840	+15.9%
16	Sapporo, Japan	$383,522	$685,169	$321,465	+19.3%

2026’s Top Spending Cities in APAC (Highest % Growth)

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Rank	City	2026 spend / 10k adults	2025 spend / 10k adults	% growth
1	Sapporo, Japan	$2,294	$1,923	+19.3%
2	Osaka, Japan	$6,677	$5,625	+18.7%
3	Tokyo, Japan	$2,128	$1,798	+18.4%
4	Shanghai, China	$586	$499	+17.5%
5	Nagoya, Japan	$2,398	$2,069	+15.9%
6	Beijing, China	$362	$318	+13.7%
7	Seoul, South Korea	$5,242	$5,019	+4.4%
8	Bangkok, Thailand	$18,730	$17,954	+4.3%
9	Auckland, New Zealand	$51,820	$50,213	+3.2%
10	Busan, South Korea	$2,603	$2,529	+2.9%
11	Brisbane, Australia	$110,349	$114,521	-3.6%
12	Hanoi, Vietnam	$3,601	$3,769	-4.5%
13	Melbourne, Australia	$67,422	$70,662	-4.6%
14	Taipei, Taiwan	$14,684	$15,576	-5.7%
15	Sydney, Australia	$77,815	$82,646	-5.8%
16	Hong Kong, Hong Kong	$2,389	$2,803	-14.8%

The Global Battlefield

If you only remember three numbers, remember these.

Worldwide fan spending is forecast at $8.561 billion, up 10.25%.
The United States is forecast at $5.256 billion, up 8.9% — still the majority of the platform.
The United Kingdom and Europe together are forecast at $2.003 billion, up 15.5% — the fastest of the three official Fenix markets.

Rest of world is $1.302 billion, up 8.1%. That pot covers Latin America outside the U.S. structure, Africa, the Middle East and APAC. It is growing. It is not catching the United States.

The Regional Power Rankings

These regional totals are the sum of the countries OnlyGuider assigned to each editorial region. They are a reading aid. The financial controls that actually bind the model are Fenix’s three reported markets, not these five editorial maps.

Scroll left and right for the full table.

Rank	Region	FY2026 spend	3-year total FY23–25	FY2025 spend	Change	Share of world
1	North & South America	$5.959 billion	$15.822 billion	$5.489 billion	+8.6%	69.6%
2	Europe	$2.009 billion	$4.358 billion	$1.740 billion	+15.5%	23.5%
3	APAC	$483.6 million	$1.188 billion	$439.6 million	+10.0%	5.6%
4	Africa	$69.61 million	$148.3 million	$58.53 million	+18.9%	0.8%
5	Middle East	$40.02 million	$95.04 million	$37.78 million	+5.9%	0.5%

The Outliers: Specific Callouts

Small territories under 100,000 adults (per capita)

These places spend real money. They are not ranked in the intensity Top 20 because the adult population is too small for a stable rate. Isle of Man, Guernsey, Jersey, Andorra and Liechtenstein belong on this list. They do not belong in the same sentence as “the next United States.”

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Isle of Man	$79,212	$66,121	+19.8%
2	Guernsey	$77,238	$70,562	+9.5%
3	Jersey	$74,728	$62,447	+19.7%
4	Andorra	$69,946	$59,085	+18.4%
5	Liechtenstein	$52,633	$43,503	+21.0%
6	Luxembourg	$51,647	$43,604	+18.4%
7	San Marino	$44,113	$38,947	+13.3%
8	Monaco	$17,552	$23,703	-26.0%

Small nations in Africa (per capita)

Seychelles is shown here even though it sits under the ranking floor. Mauritius and Gabon clear the floor and also appear in the main African table.

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Rank	Country	2026 spend / 10k adults	2025 spend / 10k adults	Change
1	Seychelles	$16,827	$14,132	+19.1%
2	Mauritius	$8,424	$7,435	+13.3%
3	Cabo Verde	$3,643	$2,923	+24.6%
4	Gabon	$1,997	$1,576	+26.7%
5	Eswatini	$1,033	$854	+21.0%
6	Sao Tome and Principe	$898	$693	+29.5%

A high per-capita number in a country of 70,000 adults is not the same fact as a high per-capita number in a country of 250 million adults. Total spend tells you the size of the till. Per 10,000 adults tells you how crowded the room is — once the room is large enough to measure.

Full Data Appendix (2026)

FY2026 is an OnlyGuider forecast. The 3-year total is FY2023 + FY2024 + FY2025 only — no forecast in that sum. Scroll right for the full row.

Every country and every worldwide city in the publication files. Per-capita appendix tables use the 100,000-adult floor (175 countries, 97 cities). Total-spend appendix tables include every territory, including microstates and places with no adult denominator.

FY2026 is an OnlyGuider forecast. FY2025 is the last completed year. The 3-year total is FY2023 + FY2024 + FY2025 only — no forecast in that sum.

Countries with 100,000+ adults, by spend per 10,000 adults

Scroll right for the full row.

Scroll left and right for the full table.

Rank	Country	Region	FY2026 spend	3-year total FY23–25	FY2026 / 10k	YoY	FY2025 spend	FY2025 / 10k
1	United States	Americas	$5.256 billion	$13.848 billion	$196,432	+8.9%	$4.825 billion	$180,341
2	Finland	Europe	$63.73 million	$131.0 million	$139,248	+17.7%	$54.16 million	$118,331
3	United Kingdom	Europe	$420.2 million	$1.024 billion	$78,449	+10.7%	$379.4 million	$70,841
4	Ireland	Europe	$29.89 million	$73.91 million	$74,672	+9.2%	$27.37 million	$68,361
5	Slovenia	Europe	$12.63 million	$25.75 million	$73,139	+18.0%	$10.70 million	$61,964
6	Australia	APAC	$152.3 million	$421.4 million	$72,759	+3.4%	$147.2 million	$70,356
7	Switzerland	Europe	$50.31 million	$97.79 million	$68,858	+19.2%	$42.21 million	$57,770
8	Austria	Europe	$50.84 million	$98.20 million	$67,467	+20.6%	$42.17 million	$55,965
9	Norway	Europe	$28.82 million	$59.92 million	$64,410	+16.0%	$24.84 million	$55,512
10	Canada	Americas	$199.9 million	$537.9 million	$61,374	-0.6%	$201.1 million	$61,743
11	Cyprus	Europe	$6.34 million	$13.20 million	$60,244	+20.6%	$5.26 million	$49,956
12	Denmark	Europe	$26.46 million	$53.43 million	$55,639	+16.2%	$22.77 million	$47,873
13	New Zealand	APAC	$22.55 million	$63.23 million	$54,633	+6.6%	$21.14 million	$51,231
14	Italy	Europe	$272.9 million	$586.9 million	$54,547	+14.5%	$238.3 million	$47,642
15	Guam	APAC	$644,435	$1.59 million	$54,395	+12.0%	$575,176	$48,549
16	Greece	Europe	$46.44 million	$85.83 million	$54,100	+23.4%	$37.65 million	$43,856
17	Luxembourg	Europe	$2.81 million	$5.86 million	$51,647	+18.4%	$2.37 million	$43,604
18	Iceland	Europe	$1.54 million	$3.57 million	$50,404	+13.3%	$1.36 million	$44,493
19	Sweden	Europe	$41.08 million	$101.6 million	$48,877	+17.9%	$34.85 million	$41,468
20	Croatia	Europe	$15.09 million	$30.03 million	$47,994	+20.2%	$12.55 million	$39,919
21	Belgium	Europe	$39.67 million	$77.75 million	$41,875	+16.8%	$33.97 million	$35,853
22	Spain	Europe	$167.0 million	$363.5 million	$41,460	+15.6%	$144.5 million	$35,878
23	Malta	Europe	$1.77 million	$4.23 million	$38,108	+8.9%	$1.62 million	$35,009
24	Slovakia	Europe	$16.14 million	$33.37 million	$36,844	+17.3%	$13.75 million	$31,408
25	France	Europe	$189.3 million	$367.6 million	$36,289	+19.8%	$158.0 million	$30,301
26	Hungary	Europe	$28.21 million	$59.55 million	$35,651	+16.3%	$24.26 million	$30,653
27	Czechia	Europe	$30.20 million	$62.00 million	$34,105	+18.6%	$25.46 million	$28,754
28	Netherlands	Europe	$47.17 million	$92.53 million	$32,538	+17.6%	$40.12 million	$27,673
29	Estonia	Europe	$3.24 million	$7.16 million	$30,377	+14.5%	$2.83 million	$26,536
30	Singapore	APAC	$14.88 million	$39.00 million	$29,902	+2.3%	$14.54 million	$29,219
31	Costa Rica	Americas	$11.63 million	$28.84 million	$28,712	+11.6%	$10.42 million	$25,720
32	Portugal	Europe	$23.38 million	$53.09 million	$26,476	+17.3%	$19.93 million	$22,568
33	Romania	Europe	$40.29 million	$99.78 million	$26,409	+7.9%	$37.35 million	$24,483
34	Germany	Europe	$185.3 million	$366.4 million	$26,405	+20.6%	$153.7 million	$21,902
35	Bulgaria	Europe	$12.63 million	$24.48 million	$23,913	+21.7%	$10.38 million	$19,648
36	Israel	Middle East	$16.00 million	$42.17 million	$23,662	-6.8%	$17.17 million	$25,394
37	Serbia	Europe	$12.85 million	$27.73 million	$23,205	+18.2%	$10.87 million	$19,631
38	Latvia	Europe	$3.39 million	$6.96 million	$23,187	+16.8%	$2.90 million	$19,847
39	Lithuania	Europe	$4.82 million	$11.23 million	$22,576	+12.3%	$4.30 million	$20,100
40	Chile	Americas	$35.11 million	$90.46 million	$22,242	+4.6%	$33.58 million	$21,271
41	Montenegro	Europe	$1.05 million	$2.27 million	$21,797	+20.9%	$872,193	$18,033
42	Poland	Europe	$66.09 million	$129.2 million	$20,853	+19.0%	$55.55 million	$17,526
43	Uruguay	Americas	$5.51 million	$11.86 million	$20,412	+20.0%	$4.59 million	$17,013
44	Mexico	Americas	$173.8 million	$448.7 million	$19,117	+12.9%	$153.9 million	$16,934
45	The Bahamas	Americas	$584,724	$1.43 million	$18,821	+11.9%	$522,519	$16,819
46	Argentina	Americas	$55.40 million	$135.3 million	$16,385	+15.7%	$47.88 million	$14,161
47	El Salvador	Americas	$7.39 million	$16.40 million	$15,875	+20.9%	$6.11 million	$13,127
48	Bosnia and Herzegovina	Europe	$4.13 million	$8.20 million	$15,445	+21.0%	$3.42 million	$12,760
49	North Macedonia	Europe	$2.50 million	$5.43 million	$14,948	+18.1%	$2.11 million	$12,654
50	Barbados	Americas	$316,634	$937,072	$14,374	-1.4%	$321,005	$14,573
51	French Polynesia	APAC	$295,873	$562,253	$12,615	+18.3%	$250,120	$10,664
52	Panama	Americas	$3.87 million	$10.12 million	$12,050	+11.7%	$3.47 million	$10,788
53	New Caledonia	APAC	$259,354	$612,787	$11,968	+5.8%	$245,057	$11,309
54	Curacao	Americas	$145,302	$446,678	$11,456	+2.3%	$142,063	$11,201
55	Maldives	APAC	$446,484	$1.05 million	$11,230	+11.1%	$402,015	$10,111
56	Trinidad and Tobago	Americas	$994,423	$2.69 million	$9,082	+3.7%	$958,964	$8,758
57	Georgia	Europe	$2.52 million	$4.91 million	$9,028	+19.1%	$2.12 million	$7,578
58	Ecuador	Americas	$11.31 million	$34.54 million	$8,813	+0.5%	$11.26 million	$8,773
59	Peru	Americas	$20.58 million	$58.54 million	$8,435	+6.3%	$19.36 million	$7,935
60	Mauritius	Africa	$883,436	$1.93 million	$8,424	+13.3%	$779,728	$7,435
61	Albania	Europe	$1.91 million	$3.43 million	$8,292	+20.6%	$1.58 million	$6,877
62	Jamaica	Americas	$1.75 million	$4.48 million	$8,202	+12.5%	$1.55 million	$7,290
63	Guatemala	Americas	$9.10 million	$21.53 million	$7,984	+17.7%	$7.73 million	$6,784
64	Colombia	Americas	$31.38 million	$107.7 million	$7,888	-3.3%	$32.47 million	$8,161
65	Moldova	Europe	$1.51 million	$3.21 million	$7,874	+14.7%	$1.31 million	$6,867
66	Paraguay	Americas	$3.64 million	$10.76 million	$7,546	-1.0%	$3.68 million	$7,621
67	Thailand	APAC	$42.88 million	$124.3 million	$7,464	+7.3%	$39.96 million	$6,954
68	Bahrain	Middle East	$898,736	$2.33 million	$7,225	+7.6%	$835,422	$6,716
69	Malaysia	APAC	$17.67 million	$41.42 million	$6,933	+14.3%	$15.46 million	$6,065
70	Brazil	Americas	$109.7 million	$386.7 million	$6,672	+4.3%	$105.2 million	$6,394
71	Saint Lucia	Americas	$92,448	$266,467	$6,412	+2.3%	$90,327	$6,264
72	United Arab Emirates	Middle East	$5.02 million	$10.66 million	$6,408	+19.0%	$4.22 million	$5,387
73	Brunei	APAC	$212,946	$613,637	$6,195	+2.6%	$207,590	$6,039
74	Dominican Republic	Americas	$4.60 million	$13.96 million	$5,935	+5.2%	$4.37 million	$5,641
75	Belize	Americas	$170,723	$502,797	$5,899	-0.7%	$171,945	$5,941
76	Guyana	Americas	$320,570	$678,038	$5,897	+24.6%	$257,209	$4,731
77	Ukraine	Europe	$16.78 million	$36.94 million	$5,461	+14.2%	$14.70 million	$4,782
78	Turkiye	Europe	$32.49 million	$105.0 million	$5,146	-2.3%	$33.27 million	$5,269
79	South Africa	Africa	$20.71 million	$50.54 million	$4,828	+11.9%	$18.50 million	$4,314
80	Fiji	APAC	$295,030	$569,450	$4,659	+21.9%	$242,019	$3,822
81	Suriname	Americas	$185,109	$441,551	$4,335	+20.6%	$153,552	$3,596
82	Armenia	Europe	$919,528	$1.75 million	$4,279	+19.2%	$771,626	$3,591
83	Honduras	Americas	$2.86 million	$8.34 million	$4,239	-1.8%	$2.91 million	$4,317
84	Qatar	Middle East	$1.03 million	$2.55 million	$4,150	+9.4%	$939,724	$3,792
85	Bolivia	Americas	$3.27 million	$10.48 million	$4,081	+8.1%	$3.03 million	$3,775
86	Venezuela	Americas	$7.87 million	$24.92 million	$4,069	+6.0%	$7.42 million	$3,837
87	Mongolia	APAC	$873,950	$1.24 million	$3,964	+30.2%	$671,376	$3,045
88	Jordan	Middle East	$2.79 million	$6.04 million	$3,927	+20.0%	$2.33 million	$3,273
89	Cabo Verde	Africa	$130,352	$273,051	$3,643	+24.6%	$104,614	$2,923
90	Samoa	APAC	$40,352	$72,449	$3,311	+23.4%	$32,708	$2,684
91	Kuwait	Middle East	$1.20 million	$3.08 million	$3,277	+1.3%	$1.19 million	$3,236
92	Lebanon	Middle East	$1.17 million	$3.37 million	$3,135	-3.2%	$1.21 million	$3,237
93	Laos	APAC	$1.52 million	$3.16 million	$3,055	+19.5%	$1.27 million	$2,557
94	Azerbaijan	Europe	$2.28 million	$4.12 million	$3,012	+24.4%	$1.83 million	$2,422
95	Philippines	APAC	$21.36 million	$49.66 million	$2,761	+12.3%	$19.02 million	$2,459
96	South Korea	APAC	$12.25 million	$34.92 million	$2,728	+2.7%	$11.93 million	$2,657
97	Japan	APAC	$28.48 million	$51.68 million	$2,727	+20.8%	$23.57 million	$2,257
98	Morocco	Africa	$6.95 million	$13.68 million	$2,650	+21.3%	$5.73 million	$2,185
99	Saudi Arabia	Middle East	$6.82 million	$13.91 million	$2,561	+17.0%	$5.83 million	$2,188
100	Vietnam	APAC	$17.84 million	$48.48 million	$2,473	-2.7%	$18.34 million	$2,542
101	Tunisia	Africa	$2.16 million	$4.40 million	$2,405	+19.6%	$1.81 million	$2,012
102	Oman	Middle East	$759,505	$1.65 million	$2,214	+18.5%	$640,721	$1,868
103	Namibia	Africa	$321,614	$717,046	$2,086	+13.4%	$283,537	$1,839
104	Nicaragua	Americas	$955,535	$2.91 million	$2,038	+5.7%	$904,281	$1,929
105	Gabon	Africa	$277,061	$437,764	$1,997	+26.7%	$218,729	$1,576
106	Algeria	Africa	$5.30 million	$10.21 million	$1,777	+24.8%	$4.25 million	$1,423
107	Cambodia	APAC	$1.99 million	$4.63 million	$1,766	+17.8%	$1.69 million	$1,499
108	Botswana	Africa	$270,665	$616,565	$1,686	+17.2%	$230,880	$1,439
109	Bhutan	APAC	$97,017	$202,386	$1,676	+21.4%	$79,897	$1,380
110	Kazakhstan	APAC	$2.05 million	$5.90 million	$1,576	-3.9%	$2.13 million	$1,640
111	Vanuatu	APAC	$28,789	$60,554	$1,566	+18.0%	$24,404	$1,328
112	Kenya	Africa	$4.47 million	$8.45 million	$1,422	+30.7%	$3.42 million	$1,088
113	Iraq	Middle East	$3.76 million	$8.34 million	$1,409	+26.5%	$2.97 million	$1,114
114	Sri Lanka	APAC	$2.12 million	$4.44 million	$1,318	+16.4%	$1.82 million	$1,132
115	Kyrgyzstan	APAC	$548,377	$1.15 million	$1,238	+19.0%	$460,748	$1,040
116	Egypt	Africa	$8.04 million	$18.31 million	$1,157	+19.4%	$6.74 million	$969
117	Djibouti	Africa	$78,686	$208,399	$1,091	-7.8%	$85,365	$1,184
118	Libya	Africa	$509,610	$1.05 million	$1,064	+21.9%	$418,218	$873
119	Eswatini	Africa	$74,478	$148,771	$1,033	+21.0%	$61,568	$854
120	Nepal	APAC	$2.01 million	$4.04 million	$986	+26.0%	$1.59 million	$783
121	India	APAC	$97.37 million	$192.6 million	$978	+22.7%	$79.37 million	$798
122	Sao Tome and Principe	Africa	$11,803	$18,565	$898	+29.5%	$9,114	$693
123	Indonesia	APAC	$17.26 million	$41.67 million	$873	+7.5%	$16.05 million	$811
124	Uzbekistan	APAC	$1.98 million	$3.53 million	$838	+24.2%	$1.60 million	$675
125	Mauritania	Africa	$214,063	$297,872	$815	+31.1%	$163,273	$622
126	Ghana	Africa	$1.62 million	$3.46 million	$801	+19.5%	$1.35 million	$671
127	Senegal	Africa	$766,257	$1.26 million	$737	+20.7%	$634,921	$611
128	Cote d’Ivoire	Africa	$1.22 million	$2.09 million	$726	+23.8%	$982,254	$586
129	Zimbabwe	Africa	$579,041	$1.18 million	$672	+23.2%	$469,862	$545
130	Republic of the Congo	Africa	$220,299	$345,289	$658	+27.2%	$173,160	$517
131	Solomon Islands	APAC	$27,682	$48,564	$653	+22.8%	$22,536	$532
132	Nigeria	Africa	$6.64 million	$13.61 million	$559	+21.5%	$5.47 million	$460
133	Benin	Africa	$391,368	$665,522	$540	+23.9%	$315,942	$436
134	Pakistan	APAC	$7.45 million	$14.98 million	$522	+17.5%	$6.34 million	$444
135	Lesotho	Africa	$62,460	$117,721	$482	+22.6%	$50,926	$393
136	Micronesia	APAC	$15,694	$35,585	$480	+20.1%	$13,063	$400
137	Angola	Africa	$847,560	$1.66 million	$471	+31.4%	$645,047	$359
138	Zambia	Africa	$498,319	$1.05 million	$460	+20.0%	$415,364	$384
139	Togo	Africa	$218,562	$386,099	$457	+27.7%	$171,135	$358
140	Equatorial Guinea	Africa	$48,659	$77,546	$450	+29.2%	$37,670	$349
141	Comoros	Africa	$22,977	$32,287	$446	+29.7%	$17,721	$344
142	Bangladesh	APAC	$4.65 million	$8.97 million	$412	+21.3%	$3.83 million	$339
143	Papua New Guinea	APAC	$244,734	$494,845	$394	+22.7%	$199,489	$322
144	Cameroon	Africa	$568,990	$1.03 million	$366	+18.3%	$481,001	$310
145	Haiti	Americas	$264,582	$825,136	$356	+3.7%	$255,184	$343
146	The Gambia	Africa	$48,838	$112,111	$336	-0.4%	$49,011	$337
147	Madagascar	Africa	$566,922	$852,741	$334	+26.1%	$449,609	$265
148	Turkmenistan	APAC	$138,953	$293,146	$323	+24.5%	$111,592	$260
149	Rwanda	Africa	$257,431	$480,455	$322	+23.4%	$208,602	$261
150	Yemen	Middle East	$568,237	$936,323	$315	+26.7%	$448,597	$249
151	Tajikistan	APAC	$185,526	$341,828	$303	+23.1%	$150,680	$246
152	Mozambique	Africa	$520,061	$1.04 million	$296	+32.7%	$391,889	$223
153	Timor-Leste	APAC	$23,568	$58,174	$286	+2.1%	$23,088	$280
154	Uganda	Africa	$673,147	$1.13 million	$278	+29.6%	$519,481	$215
155	Somalia	Africa	$211,127	$553,460	$238	-4.8%	$221,767	$250
156	Myanmar (Burma)	APAC	$774,055	$1.95 million	$201	+16.3%	$665,300	$173
157	Tanzania	Africa	$686,412	$1.24 million	$200	+20.4%	$570,112	$166
158	Liberia	Africa	$55,606	$88,357	$190	+22.6%	$45,366	$155
159	Guinea	Africa	$125,809	$200,633	$160	+20.5%	$104,402	$133
160	Burkina Faso	Africa	$194,651	$323,380	$160	+22.4%	$158,983	$130
161	Malawi	Africa	$162,972	$344,447	$150	+21.9%	$133,668	$123
162	Democratic Republic of the Congo	Africa	$656,667	$1.05 million	$126	+26.7%	$518,468	$99
163	Afghanistan	APAC	$261,817	$358,175	$122	+26.7%	$206,577	$96
164	Mali	Africa	$132,067	$283,509	$118	+0.5%	$131,440	$117
165	Ethiopia	Africa	$745,596	$1.37 million	$108	+26.7%	$588,340	$85
166	Sierra Leone	Africa	$50,739	$95,775	$103	+19.0%	$42,632	$86
167	Guinea-Bissau	Africa	$11,368	$29,147	$91	-2.4%	$11,645	$93
168	China	APAC	$9.42 million	$18.02 million	$84	+17.7%	$8.00 million	$71
169	South Sudan	Africa	$43,261	$71,222	$69	+39.6%	$30,987	$49
170	Burundi	Africa	$44,048	$85,790	$67	+17.9%	$37,366	$57
171	Chad	Africa	$37,590	$80,391	$42	+15.6%	$32,506	$37
172	Sudan	Africa	$96,095	$210,559	$39	-0.4%	$96,504	$39
173	Niger	Africa	$45,777	$132,348	$35	-7.2%	$49,315	$38
174	Eritrea	Africa	$6,697	$10,746	$33	+22.5%	$5,468	$27
175	Central African Republic	Africa	$7,052	$16,931	$26	-3.3%	$7,291	$27

Cities with 100,000+ adults, by spend per 10,000 adults

Scroll right for the full row.

Scroll left and right for the full table.

Rank	City	FY2026 spend	3-year total FY23–25	FY2026 / 10k	YoY	FY2025 spend	FY2025 / 10k
1	Atlanta, United States	$42.65 million	$116.6 million	$1,091,381	+5.8%	$40.32 million	$1,031,767
2	Orlando, United States	$22.70 million	$70.12 million	$940,796	+0.5%	$22.59 million	$936,270
3	Miami, United States	$27.19 million	$84.55 million	$740,575	-0.3%	$27.28 million	$742,944
4	Seattle, United States	$41.63 million	$105.0 million	$716,891	+9.8%	$37.90 million	$652,706
5	Minneapolis, United States	$23.14 million	$70.62 million	$693,323	-2.0%	$23.61 million	$707,289
6	Las Vegas, United States	$35.75 million	$92.31 million	$671,692	+8.3%	$33.00 million	$619,978
7	Denver, United States	$36.28 million	$113.2 million	$642,842	-1.4%	$36.79 million	$651,917
8	Baltimore, United States	$20.61 million	$64.37 million	$442,630	-2.3%	$21.10 million	$453,247
9	Milan, Italy	$50.68 million	$92.78 million	$432,786	+21.8%	$41.62 million	$355,455
10	Boston, United States	$21.82 million	$63.73 million	$411,606	+2.0%	$21.40 million	$403,694
11	Portland, United States	$20.74 million	$55.91 million	$405,148	+4.1%	$19.93 million	$389,330
12	Austin, United States	$31.08 million	$97.45 million	$404,653	+0.9%	$30.79 million	$400,949
13	Dallas, United States	$41.19 million	$136.1 million	$403,755	+1.4%	$40.63 million	$398,339
14	Helsinki, Finland	$20.52 million	$31.19 million	$381,092	+30.1%	$15.77 million	$292,859
15	Chicago, United States	$82.12 million	$215.3 million	$381,090	+6.4%	$77.19 million	$358,237
16	Los Angeles, United States	$115.9 million	$312.2 million	$369,431	+6.0%	$109.3 million	$348,572
17	Charlotte, United States	$21.97 million	$68.38 million	$320,205	-1.1%	$22.21 million	$323,667
18	San Francisco, United States	$22.09 million	$67.78 million	$318,381	+1.2%	$21.83 million	$314,605
19	Houston, United States	$56.08 million	$174.7 million	$310,172	-1.9%	$57.15 million	$316,052
20	Zurich, Switzerland	$10.65 million	$18.66 million	$307,433	+21.5%	$8.76 million	$253,022
21	San Diego, United States	$34.22 million	$102.4 million	$305,897	-1.2%	$34.65 million	$309,728
22	Washington, United States	$16.77 million	$49.55 million	$304,363	-2.5%	$17.20 million	$312,191
23	New Orleans, United States	$8.68 million	$27.24 million	$288,113	-3.1%	$8.96 million	$297,397
24	Nashville, United States	$15.25 million	$58.17 million	$280,714	+8.2%	$14.10 million	$259,515
25	Frankfurt, Germany	$16.89 million	$28.98 million	$265,438	+29.0%	$13.10 million	$205,793
26	Philadelphia, United States	$32.80 million	$90.54 million	$260,696	+6.5%	$30.79 million	$244,730
27	San Jose, United States	$19.39 million	$58.00 million	$239,866	-2.8%	$19.95 million	$246,788
28	New York City, United States	$164.3 million	$394.0 million	$237,805	+11.2%	$147.8 million	$213,930
29	Tel Aviv, Israel	$5.08 million	$13.28 million	$166,285	-3.5%	$5.26 million	$172,243
30	Manchester, United Kingdom	$6.80 million	$13.89 million	$155,272	+20.0%	$5.66 million	$129,354
31	Dublin, Ireland	$13.69 million	$32.10 million	$151,534	+13.4%	$12.07 million	$133,599
32	Lyon, France	$5.81 million	$10.58 million	$139,629	+20.7%	$4.81 million	$115,680
33	Glasgow, United Kingdom	$6.53 million	$13.78 million	$129,798	+14.3%	$5.71 million	$113,555
34	Vienna, Austria	$20.54 million	$36.63 million	$129,793	+25.2%	$16.41 million	$103,665
35	Bilbao, Spain	$3.45 million	$5.37 million	$119,538	+15.6%	$2.98 million	$103,364
36	Stockholm, Sweden	$9.17 million	$18.71 million	$118,606	+21.0%	$7.58 million	$98,057
37	Lisbon, Portugal	$5.43 million	$10.22 million	$118,453	+22.0%	$4.45 million	$97,106
38	Oslo, Norway	$6.53 million	$11.06 million	$116,271	+23.9%	$5.27 million	$93,811
39	Amsterdam, Netherlands	$8.39 million	$14.88 million	$113,751	+24.6%	$6.73 million	$91,292
40	Birmingham, United Kingdom	$10.05 million	$22.17 million	$111,742	+14.3%	$8.79 million	$97,768
41	Prague, Czechia	$11.74 million	$21.52 million	$111,187	+22.3%	$9.60 million	$90,940
42	Brisbane, Australia	$22.19 million	$64.57 million	$110,349	-3.6%	$23.03 million	$114,521
43	Vancouver, Canada	$5.59 million	$15.80 million	$103,706	-6.2%	$5.96 million	$110,516
44	Leeds, United Kingdom	$4.03 million	$10.56 million	$98,645	-3.6%	$4.18 million	$102,342
45	Valencia, Spain	$6.44 million	$12.97 million	$97,324	+17.8%	$5.46 million	$82,594
46	Warsaw, Poland	$14.08 million	$24.74 million	$95,845	+23.6%	$11.39 million	$77,553
47	Calgary, Canada	$9.61 million	$23.59 million	$95,231	+6.1%	$9.06 million	$89,768
48	Toronto, Canada	$22.52 million	$50.41 million	$94,380	+8.0%	$20.85 million	$87,370
49	Montreal, Canada	$12.36 million	$32.62 million	$86,255	-2.8%	$12.72 million	$88,758
50	Barcelona, Spain	$11.61 million	$29.05 million	$85,734	+10.1%	$10.54 million	$77,853
51	Rome, Italy	$20.84 million	$47.70 million	$85,396	+16.9%	$17.82 million	$73,041
52	Budapest, Hungary	$12.28 million	$23.57 million	$85,036	+21.4%	$10.12 million	$70,057
53	Madrid, Spain	$23.05 million	$49.71 million	$84,440	+13.0%	$20.39 million	$74,703
54	London, United Kingdom	$60.07 million	$143.7 million	$81,619	+12.7%	$53.30 million	$72,409
55	Naples, Italy	$6.47 million	$13.70 million	$78,777	+15.6%	$5.60 million	$68,146
56	Sydney, Australia	$32.40 million	$91.21 million	$77,815	-5.8%	$34.41 million	$82,646
57	Rotterdam, Netherlands	$4.04 million	$7.27 million	$76,230	+20.8%	$3.35 million	$63,126
58	Copenhagen, Denmark	$7.59 million	$15.04 million	$67,738	+20.4%	$6.31 million	$56,280
59	Melbourne, Australia	$26.84 million	$77.36 million	$67,422	-4.6%	$28.13 million	$70,662
60	Ottawa, Canada	$5.50 million	$14.49 million	$66,382	-6.5%	$5.88 million	$70,990
61	Liverpool, United Kingdom	$2.18 million	$8.15 million	$56,718	-4.1%	$2.27 million	$59,115
62	Krakow, Poland	$3.58 million	$6.65 million	$56,045	+21.6%	$2.94 million	$46,104
63	Auckland, New Zealand	$6.69 million	$19.23 million	$51,820	+3.2%	$6.48 million	$50,213
64	Gothenburg, Sweden	$2.32 million	$8.79 million	$49,360	-4.3%	$2.42 million	$51,604
65	Bucharest, Romania	$7.25 million	$22.28 million	$47,718	-0.4%	$7.28 million	$47,911
66	Athens, Greece	$12.46 million	$21.49 million	$47,424	+26.1%	$9.88 million	$37,610
67	Munich, Germany	$5.37 million	$10.62 million	$43,291	+17.7%	$4.56 million	$36,784
68	Dusseldorf, Germany	$2.04 million	$3.76 million	$39,447	+23.0%	$1.66 million	$32,066
69	Cologne, Germany	$3.57 million	$7.45 million	$39,421	+18.5%	$3.01 million	$33,278
70	Mexico City, Mexico	$24.97 million	$64.58 million	$38,768	+8.4%	$23.03 million	$35,767
71	Hamburg, Germany	$5.42 million	$10.77 million	$36,393	+18.8%	$4.56 million	$30,626
72	Paris, France	$30.35 million	$60.07 million	$34,644	+20.4%	$25.20 million	$28,770
73	Berlin, Germany	$10.17 million	$19.86 million	$33,467	+21.7%	$8.36 million	$27,504
74	Santiago, Chile	$14.15 million	$38.89 million	$31,939	-3.3%	$14.64 million	$33,045
75	Brussels, Belgium	$3.98 million	$6.00 million	$23,602	+28.1%	$3.11 million	$18,421
76	Bangkok, Thailand	$16.04 million	$47.41 million	$18,730	+4.3%	$15.38 million	$17,954
77	Taipei, Taiwan	$3.32 million	$9.66 million	$14,684	-5.7%	$3.52 million	$15,576
78	Sao Paulo, Brazil	$11.90 million	$39.56 million	$12,744	+5.5%	$11.28 million	$12,082
79	Bogota, Colombia	$9.75 million	$31.18 million	$12,030	-0.4%	$9.79 million	$12,074
80	Dubai, United Arab Emirates	$2.96 million	$6.36 million	$10,396	+14.0%	$2.60 million	$9,119
81	Rio de Janeiro, Brazil	$4.63 million	$16.21 million	$9,017	+0.8%	$4.59 million	$8,944
82	Doha, Qatar	$643,186	$1.83 million	$8,141	-1.8%	$655,082	$8,292
83	Buenos Aires, Argentina	$8.33 million	$20.42 million	$7,381	+8.9%	$7.65 million	$6,779
84	Abu Dhabi, United Arab Emirates	$808,531	$1.78 million	$6,733	+15.1%	$702,583	$5,851
85	Osaka, Japan	$1.57 million	$2.83 million	$6,677	+18.7%	$1.32 million	$5,625
86	Istanbul, Turkiye	$7.17 million	$25.74 million	$6,279	+7.2%	$6.69 million	$5,858
87	Seoul, South Korea	$4.41 million	$11.89 million	$5,242	+4.4%	$4.22 million	$5,019
88	Muscat, Oman	$488,990	$1.13 million	$4,814	+16.5%	$419,782	$4,133
89	Riyadh, Saudi Arabia	$2.31 million	$4.93 million	$4,155	+9.6%	$2.11 million	$3,792
90	Hanoi, Vietnam	$2.09 million	$6.53 million	$3,601	-4.5%	$2.19 million	$3,769
91	Busan, South Korea	$777,776	$2.22 million	$2,603	+2.9%	$755,608	$2,529
92	Nagoya, Japan	$475,053	$889,615	$2,398	+15.9%	$409,840	$2,069
93	Hong Kong, Hong Kong	$1.55 million	$5.40 million	$2,389	-14.8%	$1.82 million	$2,803
94	Sapporo, Japan	$383,522	$685,169	$2,294	+19.3%	$321,465	$1,923
95	Tokyo, Japan	$6.81 million	$11.89 million	$2,128	+18.4%	$5.76 million	$1,798
96	Shanghai, China	$1.17 million	$2.08 million	$586	+17.5%	$992,012	$499
97	Beijing, China	$627,917	$1.25 million	$362	+13.7%	$552,345	$318

All 216 countries by total FY2026 spend

Scroll right for the full row.

Scroll left and right for the full table.

Rank	Country	Region	FY2026 spend	3-year total FY23–25	FY2026 / 10k	YoY	FY2025 spend	FY2025 / 10k
1	United States	Americas	$5.256 billion	$13.848 billion	$196,432	+8.9%	$4.825 billion	$180,341
2	United Kingdom	Europe	$420.2 million	$1.024 billion	$78,449	+10.7%	$379.4 million	$70,841
3	Italy	Europe	$272.9 million	$586.9 million	$54,547	+14.5%	$238.3 million	$47,642
4	Canada	Americas	$199.9 million	$537.9 million	$61,374	-0.6%	$201.1 million	$61,743
5	France	Europe	$189.3 million	$367.6 million	$36,289	+19.8%	$158.0 million	$30,301
6	Germany	Europe	$185.3 million	$366.4 million	$26,405	+20.6%	$153.7 million	$21,902
7	Mexico	Americas	$173.8 million	$448.7 million	$19,117	+12.9%	$153.9 million	$16,934
8	Spain	Europe	$167.0 million	$363.5 million	$41,460	+15.6%	$144.5 million	$35,878
9	Australia	APAC	$152.3 million	$421.4 million	$72,759	+3.4%	$147.2 million	$70,356
10	Brazil	Americas	$109.7 million	$386.7 million	$6,672	+4.3%	$105.2 million	$6,394
11	India	APAC	$97.37 million	$192.6 million	$978	+22.7%	$79.37 million	$798
12	Poland	Europe	$66.09 million	$129.2 million	$20,853	+19.0%	$55.55 million	$17,526
13	Finland	Europe	$63.73 million	$131.0 million	$139,248	+17.7%	$54.16 million	$118,331
14	Argentina	Americas	$55.40 million	$135.3 million	$16,385	+15.7%	$47.88 million	$14,161
15	Austria	Europe	$50.84 million	$98.20 million	$67,467	+20.6%	$42.17 million	$55,965
16	Switzerland	Europe	$50.31 million	$97.79 million	$68,858	+19.2%	$42.21 million	$57,770
17	Netherlands	Europe	$47.17 million	$92.53 million	$32,538	+17.6%	$40.12 million	$27,673
18	Greece	Europe	$46.44 million	$85.83 million	$54,100	+23.4%	$37.65 million	$43,856
19	Thailand	APAC	$42.88 million	$124.3 million	$7,464	+7.3%	$39.96 million	$6,954
20	Sweden	Europe	$41.08 million	$101.6 million	$48,877	+17.9%	$34.85 million	$41,468
21	Romania	Europe	$40.29 million	$99.78 million	$26,409	+7.9%	$37.35 million	$24,483
22	Belgium	Europe	$39.67 million	$77.75 million	$41,875	+16.8%	$33.97 million	$35,853
23	Chile	Americas	$35.11 million	$90.46 million	$22,242	+4.6%	$33.58 million	$21,271
24	Turkiye	Europe	$32.49 million	$105.0 million	$5,146	-2.3%	$33.27 million	$5,269
25	Colombia	Americas	$31.38 million	$107.7 million	$7,888	-3.3%	$32.47 million	$8,161
26	Czechia	Europe	$30.20 million	$62.00 million	$34,105	+18.6%	$25.46 million	$28,754
27	Ireland	Europe	$29.89 million	$73.91 million	$74,672	+9.2%	$27.37 million	$68,361
28	Norway	Europe	$28.82 million	$59.92 million	$64,410	+16.0%	$24.84 million	$55,512
29	Japan	APAC	$28.48 million	$51.68 million	$2,727	+20.8%	$23.57 million	$2,257
30	Hungary	Europe	$28.21 million	$59.55 million	$35,651	+16.3%	$24.26 million	$30,653
31	Denmark	Europe	$26.46 million	$53.43 million	$55,639	+16.2%	$22.77 million	$47,873
32	Portugal	Europe	$23.38 million	$53.09 million	$26,476	+17.3%	$19.93 million	$22,568
33	New Zealand	APAC	$22.55 million	$63.23 million	$54,633	+6.6%	$21.14 million	$51,231
34	Philippines	APAC	$21.36 million	$49.66 million	$2,761	+12.3%	$19.02 million	$2,459
35	South Africa	Africa	$20.71 million	$50.54 million	$4,828	+11.9%	$18.50 million	$4,314
36	Peru	Americas	$20.58 million	$58.54 million	$8,435	+6.3%	$19.36 million	$7,935
37	Vietnam	APAC	$17.84 million	$48.48 million	$2,473	-2.7%	$18.34 million	$2,542
38	Malaysia	APAC	$17.67 million	$41.42 million	$6,933	+14.3%	$15.46 million	$6,065
39	Indonesia	APAC	$17.26 million	$41.67 million	$873	+7.5%	$16.05 million	$811
40	Ukraine	Europe	$16.78 million	$36.94 million	$5,461	+14.2%	$14.70 million	$4,782
41	Slovakia	Europe	$16.14 million	$33.37 million	$36,844	+17.3%	$13.75 million	$31,408
42	Israel	Middle East	$16.00 million	$42.17 million	$23,662	-6.8%	$17.17 million	$25,394
43	Croatia	Europe	$15.09 million	$30.03 million	$47,994	+20.2%	$12.55 million	$39,919
44	Singapore	APAC	$14.88 million	$39.00 million	$29,902	+2.3%	$14.54 million	$29,219
45	Serbia	Europe	$12.85 million	$27.73 million	$23,205	+18.2%	$10.87 million	$19,631
46	Bulgaria	Europe	$12.63 million	$24.48 million	$23,913	+21.7%	$10.38 million	$19,648
47	Slovenia	Europe	$12.63 million	$25.75 million	$73,139	+18.0%	$10.70 million	$61,964
48	South Korea	APAC	$12.25 million	$34.92 million	$2,728	+2.7%	$11.93 million	$2,657
49	Costa Rica	Americas	$11.63 million	$28.84 million	$28,712	+11.6%	$10.42 million	$25,720
50	Ecuador	Americas	$11.31 million	$34.54 million	$8,813	+0.5%	$11.26 million	$8,773
51	China	APAC	$9.42 million	$18.02 million	$84	+17.7%	$8.00 million	$71
52	Guatemala	Americas	$9.10 million	$21.53 million	$7,984	+17.7%	$7.73 million	$6,784
53	Egypt	Africa	$8.04 million	$18.31 million	$1,157	+19.4%	$6.74 million	$969
54	Venezuela	Americas	$7.87 million	$24.92 million	$4,069	+6.0%	$7.42 million	$3,837
55	Pakistan	APAC	$7.45 million	$14.98 million	$522	+17.5%	$6.34 million	$444
56	El Salvador	Americas	$7.39 million	$16.40 million	$15,875	+20.9%	$6.11 million	$13,127
57	Morocco	Africa	$6.95 million	$13.68 million	$2,650	+21.3%	$5.73 million	$2,185
58	Saudi Arabia	Middle East	$6.82 million	$13.91 million	$2,561	+17.0%	$5.83 million	$2,188
59	Nigeria	Africa	$6.64 million	$13.61 million	$559	+21.5%	$5.47 million	$460
60	Cyprus	Europe	$6.34 million	$13.20 million	$60,244	+20.6%	$5.26 million	$49,956
61	Uruguay	Americas	$5.51 million	$11.86 million	$20,412	+20.0%	$4.59 million	$17,013
62	Algeria	Africa	$5.30 million	$10.21 million	$1,777	+24.8%	$4.25 million	$1,423
63	United Arab Emirates	Middle East	$5.02 million	$10.66 million	$6,408	+19.0%	$4.22 million	$5,387
64	Lithuania	Europe	$4.82 million	$11.23 million	$22,576	+12.3%	$4.30 million	$20,100
65	Bangladesh	APAC	$4.65 million	$8.97 million	$412	+21.3%	$3.83 million	$339
66	Dominican Republic	Americas	$4.60 million	$13.96 million	$5,935	+5.2%	$4.37 million	$5,641
67	Kenya	Africa	$4.47 million	$8.45 million	$1,422	+30.7%	$3.42 million	$1,088
68	Bosnia and Herzegovina	Europe	$4.13 million	$8.20 million	$15,445	+21.0%	$3.42 million	$12,760
69	Panama	Americas	$3.87 million	$10.12 million	$12,050	+11.7%	$3.47 million	$10,788
70	Iraq	Middle East	$3.76 million	$8.34 million	$1,409	+26.5%	$2.97 million	$1,114
71	Paraguay	Americas	$3.64 million	$10.76 million	$7,546	-1.0%	$3.68 million	$7,621
72	Latvia	Europe	$3.39 million	$6.96 million	$23,187	+16.8%	$2.90 million	$19,847
73	Bolivia	Americas	$3.27 million	$10.48 million	$4,081	+8.1%	$3.03 million	$3,775
74	Estonia	Europe	$3.24 million	$7.16 million	$30,377	+14.5%	$2.83 million	$26,536
75	Honduras	Americas	$2.86 million	$8.34 million	$4,239	-1.8%	$2.91 million	$4,317
76	Luxembourg	Europe	$2.81 million	$5.86 million	$51,647	+18.4%	$2.37 million	$43,604
77	Jordan	Middle East	$2.79 million	$6.04 million	$3,927	+20.0%	$2.33 million	$3,273
78	Georgia	Europe	$2.52 million	$4.91 million	$9,028	+19.1%	$2.12 million	$7,578
79	North Macedonia	Europe	$2.50 million	$5.43 million	$14,948	+18.1%	$2.11 million	$12,654
80	Azerbaijan	Europe	$2.28 million	$4.12 million	$3,012	+24.4%	$1.83 million	$2,422
81	Tunisia	Africa	$2.16 million	$4.40 million	$2,405	+19.6%	$1.81 million	$2,012
82	Sri Lanka	APAC	$2.12 million	$4.44 million	$1,318	+16.4%	$1.82 million	$1,132
83	Kazakhstan	APAC	$2.05 million	$5.90 million	$1,576	-3.9%	$2.13 million	$1,640
84	Nepal	APAC	$2.01 million	$4.04 million	$986	+26.0%	$1.59 million	$783
85	Cambodia	APAC	$1.99 million	$4.63 million	$1,766	+17.8%	$1.69 million	$1,499
86	Uzbekistan	APAC	$1.98 million	$3.53 million	$838	+24.2%	$1.60 million	$675
87	Albania	Europe	$1.91 million	$3.43 million	$8,292	+20.6%	$1.58 million	$6,877
88	Malta	Europe	$1.77 million	$4.23 million	$38,108	+8.9%	$1.62 million	$35,009
89	Jamaica	Americas	$1.75 million	$4.48 million	$8,202	+12.5%	$1.55 million	$7,290
90	Ghana	Africa	$1.62 million	$3.46 million	$801	+19.5%	$1.35 million	$671
91	Iceland	Europe	$1.54 million	$3.57 million	$50,404	+13.3%	$1.36 million	$44,493
92	Laos	APAC	$1.52 million	$3.16 million	$3,055	+19.5%	$1.27 million	$2,557
93	Moldova	Europe	$1.51 million	$3.21 million	$7,874	+14.7%	$1.31 million	$6,867
94	Cote d’Ivoire	Africa	$1.22 million	$2.09 million	$726	+23.8%	$982,254	$586
95	Kuwait	Middle East	$1.20 million	$3.08 million	$3,277	+1.3%	$1.19 million	$3,236
96	Lebanon	Middle East	$1.17 million	$3.37 million	$3,135	-3.2%	$1.21 million	$3,237
97	Montenegro	Europe	$1.05 million	$2.27 million	$21,797	+20.9%	$872,193	$18,033
98	Qatar	Middle East	$1.03 million	$2.55 million	$4,150	+9.4%	$939,724	$3,792
99	Trinidad and Tobago	Americas	$994,423	$2.69 million	$9,082	+3.7%	$958,964	$8,758
100	Nicaragua	Americas	$955,535	$2.91 million	$2,038	+5.7%	$904,281	$1,929
101	Armenia	Europe	$919,528	$1.75 million	$4,279	+19.2%	$771,626	$3,591
102	Bahrain	Middle East	$898,736	$2.33 million	$7,225	+7.6%	$835,422	$6,716
103	Mauritius	Africa	$883,436	$1.93 million	$8,424	+13.3%	$779,728	$7,435
104	Mongolia	APAC	$873,950	$1.24 million	$3,964	+30.2%	$671,376	$3,045
105	Angola	Africa	$847,560	$1.66 million	$471	+31.4%	$645,047	$359
106	Myanmar (Burma)	APAC	$774,055	$1.95 million	$201	+16.3%	$665,300	$173
107	Senegal	Africa	$766,257	$1.26 million	$737	+20.7%	$634,921	$611
108	Oman	Middle East	$759,505	$1.65 million	$2,214	+18.5%	$640,721	$1,868
109	Ethiopia	Africa	$745,596	$1.37 million	$108	+26.7%	$588,340	$85
110	Tanzania	Africa	$686,412	$1.24 million	$200	+20.4%	$570,112	$166
111	Jersey	Europe	$677,007	$1.45 million	$74,728	+19.7%	$565,747	$62,447
112	Uganda	Africa	$673,147	$1.13 million	$278	+29.6%	$519,481	$215
113	Democratic Republic of the Congo	Africa	$656,667	$1.05 million	$126	+26.7%	$518,468	$99
114	Guam	APAC	$644,435	$1.59 million	$54,395	+12.0%	$575,176	$48,549
115	The Bahamas	Americas	$584,724	$1.43 million	$18,821	+11.9%	$522,519	$16,819
116	Zimbabwe	Africa	$579,041	$1.18 million	$672	+23.2%	$469,862	$545
117	Isle of Man	Europe	$573,268	$1.18 million	$79,212	+19.8%	$478,527	$66,121
118	Cameroon	Africa	$568,990	$1.03 million	$366	+18.3%	$481,001	$310
119	Yemen	Middle East	$568,237	$936,323	$315	+26.7%	$448,597	$249
120	Madagascar	Africa	$566,922	$852,741	$334	+26.1%	$449,609	$265
121	Kyrgyzstan	APAC	$548,377	$1.15 million	$1,238	+19.0%	$460,748	$1,040
122	Mozambique	Africa	$520,061	$1.04 million	$296	+32.7%	$391,889	$223
123	Libya	Africa	$509,610	$1.05 million	$1,064	+21.9%	$418,218	$873
124	Zambia	Africa	$498,319	$1.05 million	$460	+20.0%	$415,364	$384
125	Andorra	Europe	$467,419	$1.10 million	$69,946	+18.4%	$394,844	$59,085
126	Maldives	APAC	$446,484	$1.05 million	$11,230	+11.1%	$402,015	$10,111
127	Guernsey	Europe	$428,331	$1.07 million	$77,238	+9.5%	$391,308	$70,562
128	Benin	Africa	$391,368	$665,522	$540	+23.9%	$315,942	$436
129	Namibia	Africa	$321,614	$717,046	$2,086	+13.4%	$283,537	$1,839
130	Guyana	Americas	$320,570	$678,038	$5,897	+24.6%	$257,209	$4,731
131	Barbados	Americas	$316,634	$937,072	$14,374	-1.4%	$321,005	$14,573
132	French Polynesia	APAC	$295,873	$562,253	$12,615	+18.3%	$250,120	$10,664
133	Fiji	APAC	$295,030	$569,450	$4,659	+21.9%	$242,019	$3,822
134	Gabon	Africa	$277,061	$437,764	$1,997	+26.7%	$218,729	$1,576
135	Botswana	Africa	$270,665	$616,565	$1,686	+17.2%	$230,880	$1,439
136	Haiti	Americas	$264,582	$825,136	$356	+3.7%	$255,184	$343
137	Afghanistan	APAC	$261,817	$358,175	$122	+26.7%	$206,577	$96
138	New Caledonia	APAC	$259,354	$612,787	$11,968	+5.8%	$245,057	$11,309
139	Rwanda	Africa	$257,431	$480,455	$322	+23.4%	$208,602	$261
140	Papua New Guinea	APAC	$244,734	$494,845	$394	+22.7%	$199,489	$322
141	Republic of the Congo	Africa	$220,299	$345,289	$658	+27.2%	$173,160	$517
142	Togo	Africa	$218,562	$386,099	$457	+27.7%	$171,135	$358
143	Mauritania	Africa	$214,063	$297,872	$815	+31.1%	$163,273	$622
144	Brunei	APAC	$212,946	$613,637	$6,195	+2.6%	$207,590	$6,039
145	Somalia	Africa	$211,127	$553,460	$238	-4.8%	$221,767	$250
146	Burkina Faso	Africa	$194,651	$323,380	$160	+22.4%	$158,983	$130
147	Tajikistan	APAC	$185,526	$341,828	$303	+23.1%	$150,680	$246
148	Suriname	Americas	$185,109	$441,551	$4,335	+20.6%	$153,552	$3,596
149	Belize	Americas	$170,723	$502,797	$5,899	-0.7%	$171,945	$5,941
150	Liechtenstein	Europe	$169,693	$302,903	$52,633	+21.0%	$140,258	$43,503
151	Malawi	Africa	$162,972	$344,447	$150	+21.9%	$133,668	$123
152	Curacao	Americas	$145,302	$446,678	$11,456	+2.3%	$142,063	$11,201
153	Turkmenistan	APAC	$138,953	$293,146	$323	+24.5%	$111,592	$260
154	Mali	Africa	$132,067	$283,509	$118	+0.5%	$131,440	$117
155	Cabo Verde	Africa	$130,352	$273,051	$3,643	+24.6%	$104,614	$2,923
156	Seychelles	Africa	$128,171	$236,485	$16,827	+19.1%	$107,643	$14,132
157	San Marino	Europe	$126,423	$294,840	$44,113	+13.3%	$111,617	$38,947
158	Guinea	Africa	$125,809	$200,633	$160	+20.5%	$104,402	$133
159	Bhutan	APAC	$97,017	$202,386	$1,676	+21.4%	$79,897	$1,380
160	Sudan	Africa	$96,095	$210,559	$39	-0.4%	$96,504	$39
161	Saint Lucia	Americas	$92,448	$266,467	$6,412	+2.3%	$90,327	$6,264
162	Antigua and Barbuda	Americas	$86,737	$232,608	$11,392	-0.3%	$86,985	$11,425
163	Grenada	Americas	$82,728	$209,211	$8,662	+2.5%	$80,707	$8,450
164	Djibouti	Africa	$78,686	$208,399	$1,091	-7.8%	$85,365	$1,184
165	Saint Martin	Americas	$76,217	$155,591	$39,138	+25.0%	$60,961	$31,304
166	Sint Maarten	Americas	$74,906	$197,015	$21,401	-4.8%	$78,654	$22,472
167	Eswatini	Africa	$74,478	$148,771	$1,033	+21.0%	$61,568	$854
168	Dominica	Americas	$67,677	$127,491	$11,889	+18.3%	$57,214	$10,051
169	Lesotho	Africa	$62,460	$117,721	$482	+22.6%	$50,926	$393
170	Monaco	Europe	$59,262	$160,923	$17,552	-26.0%	$80,030	$23,703
171	Liberia	Africa	$55,606	$88,357	$190	+22.6%	$45,366	$155
172	Saint Kitts and Nevis	Americas	$54,189	$160,336	$14,533	+4.5%	$51,847	$13,905
173	Saint Vincent and the Grenadines	Americas	$53,236	$148,812	$6,912	+0.5%	$52,961	$6,876
174	Sierra Leone	Africa	$50,739	$95,775	$103	+19.0%	$42,632	$86
175	The Gambia	Africa	$48,838	$112,111	$336	-0.4%	$49,011	$337
176	Equatorial Guinea	Africa	$48,659	$77,546	$450	+29.2%	$37,670	$349
177	Niger	Africa	$45,777	$132,348	$35	-7.2%	$49,315	$38
178	Burundi	Africa	$44,048	$85,790	$67	+17.9%	$37,366	$57
179	South Sudan	Africa	$43,261	$71,222	$69	+39.6%	$30,987	$49
180	Samoa	APAC	$40,352	$72,449	$3,311	+23.4%	$32,708	$2,684
181	Chad	Africa	$37,590	$80,391	$42	+15.6%	$32,506	$37
182	Caribbean Netherlands	Americas	$37,325	$114,052	—	+6.5%	$35,037	—
183	American Samoa	APAC	$33,910	$77,161	$10,407	+16.7%	$29,063	$8,919
184	Saint Barthelemy	Americas	$29,281	$104,999	$35,265	-1.3%	$29,670	$35,734
185	Vanuatu	APAC	$28,789	$60,554	$1,566	+18.0%	$24,404	$1,328
186	Cook Islands	APAC	$27,976	$53,686	$21,133	+18.6%	$23,594	$17,823
187	Solomon Islands	APAC	$27,682	$48,564	$653	+22.8%	$22,536	$532
188	Northern Mariana Islands	APAC	$26,646	$83,381	$8,326	+2.4%	$26,025	$8,132
189	Timor-Leste	APAC	$23,568	$58,174	$286	+2.1%	$23,088	$280
190	Comoros	Africa	$22,977	$32,287	$446	+29.7%	$17,721	$344
191	Tonga	APAC	$19,774	$36,682	$3,170	+20.9%	$16,349	$2,621
192	Palau	APAC	$19,253	$55,222	$13,799	+1.7%	$18,936	$13,572
193	Micronesia	APAC	$15,694	$35,585	$480	+20.1%	$13,063	$400
194	Saint Pierre and Miquelon	Americas	$15,617	$33,943	$32,508	-13.8%	$18,126	$37,731
195	Nauru	APAC	$13,939	$32,053	$20,703	+11.9%	$12,455	$18,499
196	Sao Tome and Principe	Africa	$11,803	$18,565	$898	+29.5%	$9,114	$693
197	Guinea-Bissau	Africa	$11,368	$29,147	$91	-2.4%	$11,645	$93
198	Marshall Islands	APAC	$9,187	$48,222	$3,767	-9.3%	$10,126	$4,153
199	Central African Republic	Africa	$7,052	$16,931	$26	-3.3%	$7,291	$27
200	Eritrea	Africa	$6,697	$10,746	$33	+22.5%	$5,468	$27
201	Kiribati	APAC	$4,339	$11,713	$542	-10.7%	$4,861	$607
202	Saint Helena, Ascension and Tristan da Cunha	Africa	$2,758	$7,918	—	+0.9%	$2,734	—
203	Norfolk Island	APAC	$2,560	$8,937	—	-2.8%	$2,633	—
204	Antarctica	APAC	$2,306	$8,121	—	-1.0%	$2,329	—
205	Wallis and Futuna	APAC	$2,046	$5,471	—	-3.8%	$2,127	—
206	Tuvalu	APAC	$1,730	$3,628	$2,528	-5.1%	$1,823	$2,664
207	Niue	APAC	$1,468	$4,482	—	+11.5%	$1,316	—
208	Tokelau	APAC	$442	$1,105	—	-12.7%	$506	—
209	Cocos (Keeling) Islands	APAC	$160	$256	—	+44.5%	$110	—
210	Pitcairn Islands	APAC	$122	$178	—	+20.6%	$101	—
211	Vatican City	Europe	$120	$599	$1,620	+1.7%	$118	$1,593
212	South Georgia and the South Sandwich Islands	APAC	$96	$178	—	-5.1%	$101	—
213	French Southern and Antarctic Lands	APAC	$1	$154	—	+inf%	$0	—
214	Christmas Island	APAC	$0	$4,815	—	-100.0%	$101	—
215	Heard Island and McDonald Islands	APAC	$0	$0	—	—	$0	—
216	United States Minor Outlying Islands	Americas	$0	$453	—	—	$0	—

All 98 cities by total FY2026 spend

Scroll right for the full row.

Scroll left and right for the full table.

Rank	City	FY2026 spend	3-year total FY23–25	FY2026 / 10k	YoY	FY2025 spend	FY2025 / 10k
1	New York City, United States	$164.3 million	$394.0 million	$237,805	+11.2%	$147.8 million	$213,930
2	Los Angeles, United States	$115.9 million	$312.2 million	$369,431	+6.0%	$109.3 million	$348,572
3	Chicago, United States	$82.12 million	$215.3 million	$381,090	+6.4%	$77.19 million	$358,237
4	London, United Kingdom	$60.07 million	$143.7 million	$81,619	+12.7%	$53.30 million	$72,409
5	Houston, United States	$56.08 million	$174.7 million	$310,172	-1.9%	$57.15 million	$316,052
6	Milan, Italy	$50.68 million	$92.78 million	$432,786	+21.8%	$41.62 million	$355,455
7	Atlanta, United States	$42.65 million	$116.6 million	$1,091,381	+5.8%	$40.32 million	$1,031,767
8	Seattle, United States	$41.63 million	$105.0 million	$716,891	+9.8%	$37.90 million	$652,706
9	Dallas, United States	$41.19 million	$136.1 million	$403,755	+1.4%	$40.63 million	$398,339
10	Denver, United States	$36.28 million	$113.2 million	$642,842	-1.4%	$36.79 million	$651,917
11	Las Vegas, United States	$35.75 million	$92.31 million	$671,692	+8.3%	$33.00 million	$619,978
12	San Diego, United States	$34.22 million	$102.4 million	$305,897	-1.2%	$34.65 million	$309,728
13	Philadelphia, United States	$32.80 million	$90.54 million	$260,696	+6.5%	$30.79 million	$244,730
14	Sydney, Australia	$32.40 million	$91.21 million	$77,815	-5.8%	$34.41 million	$82,646
15	Austin, United States	$31.08 million	$97.45 million	$404,653	+0.9%	$30.79 million	$400,949
16	Paris, France	$30.35 million	$60.07 million	$34,644	+20.4%	$25.20 million	$28,770
17	Miami, United States	$27.19 million	$84.55 million	$740,575	-0.3%	$27.28 million	$742,944
18	Melbourne, Australia	$26.84 million	$77.36 million	$67,422	-4.6%	$28.13 million	$70,662
19	Mexico City, Mexico	$24.97 million	$64.58 million	$38,768	+8.4%	$23.03 million	$35,767
20	Minneapolis, United States	$23.14 million	$70.62 million	$693,323	-2.0%	$23.61 million	$707,289
21	Madrid, Spain	$23.05 million	$49.71 million	$84,440	+13.0%	$20.39 million	$74,703
22	Orlando, United States	$22.70 million	$70.12 million	$940,796	+0.5%	$22.59 million	$936,270
23	Toronto, Canada	$22.52 million	$50.41 million	$94,380	+8.0%	$20.85 million	$87,370
24	Brisbane, Australia	$22.19 million	$64.57 million	$110,349	-3.6%	$23.03 million	$114,521
25	San Francisco, United States	$22.09 million	$67.78 million	$318,381	+1.2%	$21.83 million	$314,605
26	Charlotte, United States	$21.97 million	$68.38 million	$320,205	-1.1%	$22.21 million	$323,667
27	Boston, United States	$21.82 million	$63.73 million	$411,606	+2.0%	$21.40 million	$403,694
28	Rome, Italy	$20.84 million	$47.70 million	$85,396	+16.9%	$17.82 million	$73,041
29	Portland, United States	$20.74 million	$55.91 million	$405,148	+4.1%	$19.93 million	$389,330
30	Baltimore, United States	$20.61 million	$64.37 million	$442,630	-2.3%	$21.10 million	$453,247
31	Vienna, Austria	$20.54 million	$36.63 million	$129,793	+25.2%	$16.41 million	$103,665
32	Helsinki, Finland	$20.52 million	$31.19 million	$381,092	+30.1%	$15.77 million	$292,859
33	San Jose, United States	$19.39 million	$58.00 million	$239,866	-2.8%	$19.95 million	$246,788
34	Frankfurt, Germany	$16.89 million	$28.98 million	$265,438	+29.0%	$13.10 million	$205,793
35	Washington, United States	$16.77 million	$49.55 million	$304,363	-2.5%	$17.20 million	$312,191
36	Bangkok, Thailand	$16.04 million	$47.41 million	$18,730	+4.3%	$15.38 million	$17,954
37	Nashville, United States	$15.25 million	$58.17 million	$280,714	+8.2%	$14.10 million	$259,515
38	Santiago, Chile	$14.15 million	$38.89 million	$31,939	-3.3%	$14.64 million	$33,045
39	Warsaw, Poland	$14.08 million	$24.74 million	$95,845	+23.6%	$11.39 million	$77,553
40	Dublin, Ireland	$13.69 million	$32.10 million	$151,534	+13.4%	$12.07 million	$133,599
41	Athens, Greece	$12.46 million	$21.49 million	$47,424	+26.1%	$9.88 million	$37,610
42	Montreal, Canada	$12.36 million	$32.62 million	$86,255	-2.8%	$12.72 million	$88,758
43	Budapest, Hungary	$12.28 million	$23.57 million	$85,036	+21.4%	$10.12 million	$70,057
44	Sao Paulo, Brazil	$11.90 million	$39.56 million	$12,744	+5.5%	$11.28 million	$12,082
45	Prague, Czechia	$11.74 million	$21.52 million	$111,187	+22.3%	$9.60 million	$90,940
46	Barcelona, Spain	$11.61 million	$29.05 million	$85,734	+10.1%	$10.54 million	$77,853
47	Zurich, Switzerland	$10.65 million	$18.66 million	$307,433	+21.5%	$8.76 million	$253,022
48	Berlin, Germany	$10.17 million	$19.86 million	$33,467	+21.7%	$8.36 million	$27,504
49	Birmingham, United Kingdom	$10.05 million	$22.17 million	$111,742	+14.3%	$8.79 million	$97,768
50	Bogota, Colombia	$9.75 million	$31.18 million	$12,030	-0.4%	$9.79 million	$12,074
51	Calgary, Canada	$9.61 million	$23.59 million	$95,231	+6.1%	$9.06 million	$89,768
52	Stockholm, Sweden	$9.17 million	$18.71 million	$118,606	+21.0%	$7.58 million	$98,057
53	New Orleans, United States	$8.68 million	$27.24 million	$288,113	-3.1%	$8.96 million	$297,397
54	Amsterdam, Netherlands	$8.39 million	$14.88 million	$113,751	+24.6%	$6.73 million	$91,292
55	Buenos Aires, Argentina	$8.33 million	$20.42 million	$7,381	+8.9%	$7.65 million	$6,779
56	Copenhagen, Denmark	$7.59 million	$15.04 million	$67,738	+20.4%	$6.31 million	$56,280
57	Bucharest, Romania	$7.25 million	$22.28 million	$47,718	-0.4%	$7.28 million	$47,911
58	Istanbul, Turkiye	$7.17 million	$25.74 million	$6,279	+7.2%	$6.69 million	$5,858
59	Tokyo, Japan	$6.81 million	$11.89 million	$2,128	+18.4%	$5.76 million	$1,798
60	Manchester, United Kingdom	$6.80 million	$13.89 million	$155,272	+20.0%	$5.66 million	$129,354
61	Auckland, New Zealand	$6.69 million	$19.23 million	$51,820	+3.2%	$6.48 million	$50,213
62	Oslo, Norway	$6.53 million	$11.06 million	$116,271	+23.9%	$5.27 million	$93,811
63	Glasgow, United Kingdom	$6.53 million	$13.78 million	$129,798	+14.3%	$5.71 million	$113,555
64	Naples, Italy	$6.47 million	$13.70 million	$78,777	+15.6%	$5.60 million	$68,146
65	Valencia, Spain	$6.44 million	$12.97 million	$97,324	+17.8%	$5.46 million	$82,594
66	Lyon, France	$5.81 million	$10.58 million	$139,629	+20.7%	$4.81 million	$115,680
67	Vancouver, Canada	$5.59 million	$15.80 million	$103,706	-6.2%	$5.96 million	$110,516
68	Ottawa, Canada	$5.50 million	$14.49 million	$66,382	-6.5%	$5.88 million	$70,990
69	Lisbon, Portugal	$5.43 million	$10.22 million	$118,453	+22.0%	$4.45 million	$97,106
70	Hamburg, Germany	$5.42 million	$10.77 million	$36,393	+18.8%	$4.56 million	$30,626
71	Munich, Germany	$5.37 million	$10.62 million	$43,291	+17.7%	$4.56 million	$36,784
72	Tel Aviv, Israel	$5.08 million	$13.28 million	$166,285	-3.5%	$5.26 million	$172,243
73	Rio de Janeiro, Brazil	$4.63 million	$16.21 million	$9,017	+0.8%	$4.59 million	$8,944
74	Seoul, South Korea	$4.41 million	$11.89 million	$5,242	+4.4%	$4.22 million	$5,019
75	Rotterdam, Netherlands	$4.04 million	$7.27 million	$76,230	+20.8%	$3.35 million	$63,126
76	Leeds, United Kingdom	$4.03 million	$10.56 million	$98,645	-3.6%	$4.18 million	$102,342
77	Brussels, Belgium	$3.98 million	$6.00 million	$23,602	+28.1%	$3.11 million	$18,421
78	Krakow, Poland	$3.58 million	$6.65 million	$56,045	+21.6%	$2.94 million	$46,104
79	Cologne, Germany	$3.57 million	$7.45 million	$39,421	+18.5%	$3.01 million	$33,278
80	Bilbao, Spain	$3.45 million	$5.37 million	$119,538	+15.6%	$2.98 million	$103,364
81	Taipei, Taiwan	$3.32 million	$9.66 million	$14,684	-5.7%	$3.52 million	$15,576
82	Dubai, United Arab Emirates	$2.96 million	$6.36 million	$10,396	+14.0%	$2.60 million	$9,119
83	Gothenburg, Sweden	$2.32 million	$8.79 million	$49,360	-4.3%	$2.42 million	$51,604
84	Riyadh, Saudi Arabia	$2.31 million	$4.93 million	$4,155	+9.6%	$2.11 million	$3,792
85	Liverpool, United Kingdom	$2.18 million	$8.15 million	$56,718	-4.1%	$2.27 million	$59,115
86	Hanoi, Vietnam	$2.09 million	$6.53 million	$3,601	-4.5%	$2.19 million	$3,769
87	Dusseldorf, Germany	$2.04 million	$3.76 million	$39,447	+23.0%	$1.66 million	$32,066
88	Osaka, Japan	$1.57 million	$2.83 million	$6,677	+18.7%	$1.32 million	$5,625
89	Hong Kong, Hong Kong	$1.55 million	$5.40 million	$2,389	-14.8%	$1.82 million	$2,803
90	Shanghai, China	$1.17 million	$2.08 million	$586	+17.5%	$992,012	$499
91	Abu Dhabi, United Arab Emirates	$808,531	$1.78 million	$6,733	+15.1%	$702,583	$5,851
92	Busan, South Korea	$777,776	$2.22 million	$2,603	+2.9%	$755,608	$2,529
93	Doha, Qatar	$643,186	$1.83 million	$8,141	-1.8%	$655,082	$8,292
94	Beijing, China	$627,917	$1.25 million	$362	+13.7%	$552,345	$318
95	Muscat, Oman	$488,990	$1.13 million	$4,814	+16.5%	$419,782	$4,133
96	Nagoya, Japan	$475,053	$889,615	$2,398	+15.9%	$409,840	$2,069
97	Sapporo, Japan	$383,522	$685,169	$2,294	+19.3%	$321,465	$1,923
98	Minsk Mazowiecki, Poland	$59,888	$135,786	$17,841	+20.4%	$49,760	$14,824

Methodology

How we estimated historical OnlyFans spending around the world and forecast FY2026

OnlyFans does not publish fan spending for individual countries, states, cities or counties. To estimate where that spending takes place, we built a financial model combining:

Fenix International’s audited financial accounts
Google Ads API search demand by location
Google’s TimesFM 3.0 time-series forecasting model

Fenix International’s accounts establish how much money fans spent. Google search data provides a consistent basis for estimating where demand was located. OnlyGuider then uses Google TimesFM 3.0 to forecast the accounts-anchored historical series forward into FY2026.

The analysis covers:

216 countries
98 major worldwide cities
50 US states
167 US cities
3,091 US counties

All financial years follow Fenix International’s December-to-November reporting period.

1. The financial foundation

The financial foundation is the annual group accounts filed by OnlyFans’ parent company, Fenix International Limited, at UK Companies House.

Our principal measure is Gross Site Volume, or GSV. This represents the total amount spent by fans before OnlyFans deducts its platform share and pays the remainder to creators.

This is distinct from Fenix’s reported revenue:

Gross Site Volume represents total fan spending.
Fenix revenue represents the amount retained by the platform.
Creator payments represent the balance distributed to creators.

The purpose of this report is to estimate where fans spent money on OnlyFans. We therefore allocate Gross Site Volume rather than only the revenue retained by the platform.

We reconstructed an accounts-anchored historical series for:

FY2022
FY2023
FY2024
FY2025

This provides a consistent four-year foundation for most publication geographies and the FY2026 forecast. County publication histories cover FY2023–FY2025, while audited financial and control series can contain up to five annual observations.

2. Fenix’s three geographic revenue buckets

Fenix reports its business across three broad geographic markets:

United States
United Kingdom and Europe
Rest of the world

These disclosures are critical because search interest does not convert into spending at an identical rate everywhere.

A search in the United States cannot automatically be assumed to have the same financial value as a search in a country with lower disposable income, weaker payment infrastructure or more restricted access to OnlyFans.

For each financial year, we use Fenix’s reported geographic revenue proportions to divide global Gross Site Volume into three corresponding spending pools.

This ensures that the model reflects the geographic structure of Fenix’s reported business before any money is distributed between individual locations.

For FY2026, the forecast spending controls are:

Scroll left and right for the full table.

Geographic market	FY2026 forecast GSV
United States	$5.2555 billion
United Kingdom and Europe	$2.0034 billion
Rest of the world	$1.3022 billion
Worldwide	$8.5611 billion

These are financial control totals. Google search demand is used to distribute each pool between locations; it does not override the total amount available for allocation.

3. Why we use one universal search signal

OnlyFans does not disclose fan spending at country, state, city or county level. We therefore require a consistent geographic indicator of consumer demand.

We use location-matched Google search volume for one term:

OnlyFans

The data is obtained through the Google Ads API and aligned to Fenix’s December-to-November financial year.

Using one keyword is a deliberate methodological decision—not a shortcut.

During development, we tested substantially larger keyword baskets constructed around apparent commercial intent. These included discovery phrases, category searches and other terms informed by proprietary revenue data.

The larger keyword baskets produced almost no statistically meaningful improvement over the geographic distribution identified by the principal OnlyFans brand search. They did, however, introduce considerably more methodological uncertainty.

The problem with complex keyword baskets

Large keyword baskets can be influenced by:

Subjective decisions about which searches indicate an intention to spend.
Selection bias when including or excluding particular categories.
Different terminology and search behaviour between countries.
Translation and language inconsistencies.
Spelling variations and closely related queries being counted more than once.
Changes in the composition of the basket between reporting periods.
Proprietary weighting systems that cannot be independently inspected.
Retrospective adjustments that make a model appear more precise without proving that it is more accurate.

More keywords do not automatically create better evidence. A model containing thousands of selected and weighted terms may appear sophisticated while introducing thousands of additional opportunities for interpretation and bias.

Why the OnlyFans brand is the strongest signal

The strongest and most consistent indicator was also the simplest: the OnlyFans brand itself.

Like Google, Nike or Coca-Cola, OnlyFans is a globally recognised brand. Its name does not need to be translated to retain its identity or meaning.

A search for “OnlyFans” refers to the same identifiable platform whether it is made in London, Los Angeles, São Paulo or Tokyo.

This gives the analysis one demand signal that is:

Globally recognisable
Consistently defined
Available across markets
Directly attributable to the platform
Resistant to subjective keyword selection
Comparable between locations
Comparable between financial years
Straightforward to understand
Capable of being independently reproduced

We therefore concluded that the single global brand term provided the cleanest and most defensible foundation for measuring relative OnlyFans demand.

A Google search is not treated as proof of a transaction. Search volume determines the relative geographic distribution of demand after the amount of spending has been established from Fenix International’s accounts.

4. Turning search demand into estimated spending

The model separates two questions:

How much did fans spend?

This is established by Fenix International’s accounts.

Where was that demand concentrated?

This is estimated using location-matched OnlyFans search demand from the Google Ads API.

For each fiscal year, we compare the spending assigned to each Fenix geographic bucket with the total Google search demand measured across the same geographic area.

This produces an implied Revenue per Search, or RPS:

Revenue per Search = Accounts-anchored spending ÷ Matched Google search demand

The relevant RPS is then applied to the search volume recorded for each location:

Estimated location spend = Location search demand × Relevant Revenue per Search

Countries compete for spending within their appropriate Fenix geographic bucket. This prevents a market from being assigned an unrealistic share of global spending solely because it generates a large number of searches.

The approach deliberately avoids asking search data to do something it cannot do. Search measures the relative distribution of demand; Fenix’s financial accounts determine the money.

5. Worldwide country estimates

Countries are assigned to one of the three Fenix geographic buckets:

United States
United Kingdom and Europe
Rest of the world

Within each bucket, a country’s share of spending is determined by its share of matched OnlyFans search demand.

The country estimates are then reconciled so that:

Countries in the United States bucket sum to the United States control.
Countries in the UK and Europe bucket sum to the UK and Europe control.
Countries in the rest-of-world bucket sum to the rest-of-world control.
All countries together sum to worldwide Gross Site Volume.

This preserves Fenix’s reported geographic structure while allowing Google demand to determine the estimated distribution within each market.

6. Worldwide city estimates

Worldwide cities are modelled using location-matched Google Ads API search demand.

A city’s search demand is evaluated in the context of its country and relevant geographic spending pool. This prevents cities in financially different markets from being valued using one universal global conversion rate.

Cities are presented as supplemental estimates because Fenix does not publish city-level financial controls.

Where a US city appears in both the worldwide and dedicated United States reports, the dedicated US-city result is authoritative.

This rule applies to every published historical and forecast value:

FY2022 Spend
FY2022 spend per 10,000 adults
FY2023 Spend
FY2023 spend per 10,000 adults
FY2024 Spend
FY2024 spend per 10,000 adults
FY2025 Spend
FY2025 spend per 10,000 adults
FY2026 TimesFM 3.0 Spend
FY2026 spend per 10,000 adults

New York in the worldwide report is explicitly matched to New York City in the dedicated US report.

This ensures that the same US city cannot carry different figures in different publications.

7. The dedicated United States model

The United States is modelled separately because it is OnlyFans’ largest disclosed geographic market and has sufficient search coverage to support more detailed analysis.

The US spending pool is distributed across:

US states
US cities
US counties

The dedicated model uses matched Google demand to estimate the geographic distribution of US fan spending.

States

State estimates are reconciled so that all states together equal the United States financial control.

Cities

The dedicated US-city model is the canonical source for all published US-city figures, including cities that also appear in the worldwide report.

Cities are supplemental geographic estimates and are not added together to represent total US spending because the selected cities do not form a complete, mutually exclusive national hierarchy.

Counties

County estimates are reconciled to their corresponding state totals. This means:

Counties within a state sum to that state’s spending estimate.
States sum to the United States control.
The United States control remains tied to the Fenix geographic bucket.

8. Spend per 10,000 adults

Total spending naturally favours places with larger populations. We therefore also calculate spending relative to the adult population:

Spend per 10,000 adults = Estimated spend ÷ Adult population × 10,000

The adult population is used because OnlyFans is an adults-only platform.

The two measures answer different questions:

Total spend identifies the largest estimated markets.
Spend per 10,000 adults identifies where spending appears most concentrated relative to population.

The per-10,000 measure allows markets of different sizes to be compared without allowing population alone to determine the rankings.

9. County-level smoothing

Raw per-capita rankings can become unstable in counties with small populations.

A relatively small amount of estimated spending divided by a very small adult population can produce an extreme spend-per-10,000 figure. This may reflect denominator volatility rather than a genuinely exceptional local market.

County-level spend per 10,000 adults is therefore adjusted using empirical Bayesian smoothing.

The observed county rate is blended with its state-level rate according to the size of the county’s adult population:

Smaller counties receive more influence from the state rate.
Larger counties remain dominated by their own observed estimate.
Genuine large-market differences are retained.
Extreme results caused primarily by tiny denominators are reduced.

Smoothing affects only the county spend-per-10,000 measure. It does not alter estimated total county spending.

FY2026 TimesFM 3.0 Forecast

What is TimesFM and why did we use it?

TimesFM (Time Series Foundation Model) is a 330-million-parameter time-series foundation model developed by Google Research. Rather than being trained only on OnlyFans data, TimesFM 3.0 was pretrained across more than one trillion real-world and synthetic time points from many forecasting settings. That broad pretraining gives it a library of general temporal patterns before it encounters any OnlyFans series.

OnlyGuider used the model zero-shot. In plain English, we did not train a new model on four years of OnlyFans figures, choose a growth rate by hand, draw a straight-line extrapolation through the history or ask TimesFM to repeat the latest year. We supplied each genuine accounts-anchored history to the pinned model and asked for the next annual observation.

This is particularly useful when the available histories are short. A bespoke deep-learning model cannot be credibly learned from only two to five annual observations. A pretrained foundation model starts with patterns learned elsewhere and applies them consistently to the series in front of it. That does not create missing evidence or remove short-history uncertainty, but it is a stronger starting point than pretending the small OnlyFans dataset is enough to train a complex model from scratch.

These qualities made TimesFM 3.0 a useful candidate for a systematic forecast from short histories; they do not prove that it is universally superior. OnlyGuider remains the analyst rather than Google’s tool. Sections 11 and 12 provide the pinned technical specification, forecast outputs, benchmark evidence, hierarchy checks, editorial decision and limitations.

10. Why FY2026 must be forecast separately

Fenix International’s latest available accounts cover the financial year ending 30 November 2025.

They establish what happened in FY2025. They do not report what will happen in FY2026.

A publication presented as FY2026 therefore needs a genuine forward estimate, not a historical total relabelled as a future result.

Simply carrying FY2025 forward would assume no change in worldwide spending, regional growth or market momentum.
One financial observation also cannot show whether a movement is persistent, temporary, accelerating or reversing.
OnlyGuider therefore reconstructed accounts-anchored annual histories before forecasting the next financial year. Section 11 explains exactly what the model received and produced; section 13 explains why the broader methodology was rebuilt.

11. How TimesFM 3.0 was used

OnlyGuider produced the FY2026 forecast using Google’s TimesFM 3.0 pretrained time-series foundation model.

TimesFM 3.0 received the genuine accounts-anchored annual histories and was asked to predict one next annual observation. Most publication geographies use FY2022–FY2025, counties use FY2023–FY2025, and audited financial or control series can provide up to five observations.

No synthetic history was used. The benchmark and final forecasts used each series’ true available annual context, ranging from two to five prior observations.

For the final forecast, the model received those annual histories—not raw search data, a predetermined FY2026 target or the separate $8.368 billion search-elasticity estimate—and independently produced the next value. The approaches were not blended.

Technical specification

Inference ran on CPU with input normalisation, symmetric averaging, positive clipping and quantile-order correction. The point forecast is the median, the model does not emit a separate mean, and nine deciles run from P10 to P90.

OnlyGuider’s worldwide median forecast is $8.5611 billion in FY2026 Gross Site Volume. TimesFM 3.0 emitted P10 of $8.2909 billion and P90 of $8.8300 billion. The corresponding geographic controls are:

Scroll left and right for the full table.

Geographic market	FY2026 forecast GSV
United States	$5.2555 billion
United Kingdom and Europe	$2.0034 billion
Rest of the world	$1.3022 billion
Worldwide	$8.5611 billion

12. How the forecast was tested and checked

A forecast is not credible merely because its model is sophisticated. OnlyGuider evaluated TimesFM 3.0 against known historical outcomes and checked the publication hierarchy. The evidence was mixed, as follows.

The comparison uses Weighted Absolute Percentage Error (WAPE). WAPE adds the absolute forecast errors and divides them by the total actual values, so larger series carry more weight. Lower percentages indicate greater accuracy; for example, 4.4% WAPE means the combined errors were about 4.4% of the actual total.

Compared with TimesFM 2.5, TimesFM 3.0 reduced financial WAPE from 10.5% to 4.4%, country WAPE from 11.1% to 8.6%, and worldwide-city WAPE from 12.5% to 10.4%. The previous generation retained lower historical error for states, dedicated US cities and counties.

On the three available global Gross Site Volume folds, TimesFM 3.0 recorded 4.5% WAPE versus 10.2% for the previous generation, although simple drift was slightly better at 4.2%. With only two prior observations, TimesFM 3.0 behaved almost identically to drift.
Regions were proportionally reconciled to the worldwide median. Countries were reconciled to their regional controls, states to the United States control, and counties to their corresponding state totals. Countries, states and counties therefore publish reconciled points.
Worldwide and dedicated US cities remain supplemental and publish raw points. Where a US city appears in both files, the dedicated US-city result overrides every historical and forecast value; New York maps explicitly to New York City.
All 617 reconciliation and quantile-order checks passed, with zero rejected series. Raw forecasts remain available in the audit pack.
Despite that mixed tier-level evidence, OnlyGuider chose one TimesFM 3.0 generation for all five FY2026 publications to keep them consistent and comparable. This was an editorial consistency decision, not a choice compelled by the benchmark or a claim that TimesFM 3.0 won every local backtest.
The $8.2909 billion–$8.8300 billion P10–P90 range is a model sensitivity band, not a calibrated 80% confidence interval. Coverage was under-calibrated on very short histories, and the $8.5611 billion median is a modelled estimate, not a guaranteed outcome.

Methodological Revision

13. Why we rebuilt the OnlyFans Wrapped model

An earlier OnlyGuider explainer used approximately $7.2 billion of FY2024 Gross Site Volume as its financial anchor. Its central case assumed a roughly one-for-one relationship: if search fell by a given percentage, fan spending would fall by about the same percentage.

Previous geographic editions also placed greater weight on traffic attribution, large intent-based keyword groups, proprietary conversion assumptions and estimated differences in traffic quality between locations.

With United States searches for “onlyfans” down about 20%, that approach projected FY2025 Gross Site Volume of approximately $5.7 billion—about 21% below the FY2024 anchor.
Fenix subsequently reported FY2025 Gross Site Volume of $7.765 billion, up 7.6% from $7.216 billion in FY2024.
The earlier $5.7 billion figure was an OnlyGuider model estimate, not a Fenix result. It missed the direction of the reported movement and understated the eventual FY2025 total by approximately $2.1 billion.
That outcome showed why a fall in top-of-funnel search interest cannot, by itself, be translated directly into an equal fall in platform spending. Existing fans can continue to subscribe, tip or buy paid content even while fewer people search for the brand.

OnlyGuider therefore rebuilt the methodology after the FY2025 accounts became available. Search remains a geographic demand proxy, but it no longer dictates the worldwide forecast through a one-for-one growth assumption.

The revision was driven by the following evidence and design changes.

The FY2025 result exposed the limit of a search-linked topline forecast

Search demand and spending can move in opposite directions. The FY2025 result provided a direct observed example: brand search fell while reported Gross Site Volume rose.

The revised forecast learns from a multi-year series of reported, accounts-anchored financial outcomes rather than applying the latest search movement to one pinned financial year.

Fenix’s geographic reporting provides a stronger financial structure

Fenix’s division of revenue into the United States, UK and Europe, and rest of the world provides a direct financial basis for separating markets with substantially different commercial characteristics.

This is stronger than attempting to infer the complete worldwide allocation from website traffic or search demand alone.

Complex keyword baskets did not materially improve the result

OnlyGuider tested larger keyword baskets based on apparent commercial intent and proprietary revenue information.
They made almost no statistically meaningful difference to the geographic distribution produced by the principal OnlyFans brand search.
Their additional complexity did, however, create more opportunities for:

Selection bias and duplicate demand
Language inconsistency and subjective weighting
Interpretative error and results that could not be independently reproduced

OnlyGuider therefore replaced those baskets with one consistent, globally recognised brand signal.

A longer reported history replaces the single-year anchor

OnlyGuider reconstructed FY2022–FY2025 so that FY2026 could be forecast from a consistent historical trajectory rather than a search-adjusted version of the immediately preceding total.

Fenix’s accounts now determine the financial history and controls; matched brand search distributes that spending within the appropriate hierarchy; and OnlyGuider uses TimesFM 3.0 to forecast the annual histories forward.

14. What changed

The revised methodology:

Uses Fenix International’s accounts as the financial source of truth.
Allocates Gross Site Volume rather than only Fenix’s retained revenue.
Divides worldwide spending into Fenix’s three geographic markets.
Uses one globally consistent OnlyFans brand-search signal.
Removes dependence on opaque traffic-quality adjustments.
Avoids large, subjective keyword baskets.
Reconstructs a consistent historical series from FY2022.
Keeps reported historical results separate from future predictions.
Uses TimesFM 3.0 to generate a genuine FY2026 forecast.
Reconciles countries, regions, states and counties to their financial controls.
Uses one canonical source for US cities across every publication.
Applies automated checks to prevent conflicting values from being published.

15. What the analysis does and does not claim

This report is an estimate of the geographic distribution of OnlyFans spending.

It is anchored to reported financial results, but Fenix does not publish audited GSV for every country, state, city or county. Those detailed location figures remain modelled estimates.

The methodology does not claim that:

Every Google search becomes an OnlyFans purchase.
Search volume is a private transaction record.
Every location has an identical conversion rate.
Individual country or city estimates have been audited by Fenix.
The FY2026 forecast is guaranteed.

Instead, the methodology uses clearly separated evidence:

Fenix’s accounts establish how much was spent.
Fenix’s geographic disclosures establish the regional financial structure.
Google Ads API search data estimates where demand was concentrated.
OnlyGuider uses TimesFM 3.0 to forecast the accounts-anchored series into FY2026.
Reconciliation checks ensure that the geographic results remain consistent with their financial controls.

The objective is not to create an appearance of precision through unnecessary complexity.

It is to use the fewest assumptions necessary to produce a transparent, reproducible and financially grounded estimate of OnlyFans spending around the world.

Copyright & Attribution

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Author

Sam Pierce

Founder & CEO, OnlyGuider

Built OnlyGuider from a spreadsheet to the leading search in the category — 1M+ monthly active users on a 24-hour-fresh index that's become the default way people find OnlyFans creators. Quoted by NY Post, Vice, Yahoo News, FOX 4, CBS, Boston 25, and the Toronto Sun on how the creator economy actually works.

Why he built it

Sam was hunting for the right business to build. One chart kept climbing faster than anything else online — OnlyFans. He signed up as a user to understand the demand.
He hit a wall in the first hour. The biggest creator economy on the internet had no real search, no activity filters, no way to tell who was still posting. Curated lists went stale in a week. The platform had no front door.
He started building one. Not a directory — a crawler that checked real activity 24/7 and scored every profile automatically. Three pillars: last seen, user behavior, profile freshness. Re-scored every 24 hours. No manual lists, no bought rankings, no opinions.
That became AlgoRank. That became OnlyGuider. Now it's the way people search the platform.

"The platform had millions of creators and basically no way to find the good ones. That was the whole product thesis."
— Sam Pierce, Founder & CEO, OnlyGuider

What he's published

OnlyFans Statistics — The Definitive Reference
The reference dataset on OnlyFans. Index size, activity rates, creator demographics, spending patterns, growth curves — every number anyone needs to talk about the platform, kept current and continuously updated.
Read the report →

OnlyFans Wrapped 2025 — Global Spending Analysis
$7.2B in global creator-economy revenue. Per-capita spend across 100+ markets, emerging geographies, year-over-year trends. The most-cited creator-economy report of 2025 — picked up by NY Post, Yahoo, FOX 4, CBS, Boston 25, and the Toronto Sun.
Read the report →

The 2026 U.S. OnlyFans Creator Census
$1.68 billion in income generated by American creators on the platform. Demographics, geography, earnings distribution — the most complete public profile of the U.S. creator base ever published.
Read the report →

U.S. OnlyFans Spending by State & City — 2025
All 50 states. 167 American cities. Per-capita spend, year-over-year growth, market-by-market breakdowns. The dataset behind the NY Post, FOX 4, CBS, and Boston 25 stories.
Read the report →

The World's Most Searched OnlyFans Categories
What people actually search for on OnlyFans, ranked. The largest behavioral dataset on platform demand published — niches, body types, demographics, regions — drawn from the millions of monthly searches running through OnlyGuider.
Read the report →

In the news

OutletQuote

AOL
"History shows that moments of political change are often accompanied by bursts of online expression, escapism, and digital spending."

The Independent
"What older generations might sneer at as scandal, students are increasingly viewing as strategy."

Yahoo Lifestyle
"We expected the usual urban hotspots — Dallas, Austin, Houston — to lead this year's spending charts."

Evening Standard
"What older generations might sneer at as scandal, students are increasingly viewing as strategy."

WDBO
"Orlando has always been a cultural trendsetter — from theme parks to entertainment to lifestyle."

Boston 25 News
"Across Massachusetts, residents spent $56.6 million on OnlyFans in 2025 — about $155,068 per day statewide."

Toronto Sun
"Let's be honest — Canadians are horny and they're not shy about it."

FOX 4 News
"The Fort Worth and Dallas split is the single most striking data point in the Texas numbers."

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