Men and Women on OnlyFans: Comparative Statistics 

OnlyFans is often referred to as a women’s platform, and the statistics support this claim. Yes, there are significantly more female creators, and on average, they earn more. However, the male subscriber base is dominant, and competition among male creators is much lower. So who really benefits?

In this article, we’ve compiled the latest data: how many men and women are on the platform, who earns how much, how often content is posted, and what strategies successful creators use.

Key statistics in brief

• The distribution of creators on OnlyFans remains extremely uneven: 84% are women, 14% are men, and an additional 2% identify as non-binary or other genders;
• Approximately 3.9 million women and around 650,000 men are registered on the platform; 
• The middle age of female creators is 29 years, while male creators are slightly older, at 32 years.
• On average, women earn 78% more than men. This gap is largely due to the audience: 78.9% of subscribers are men, and only 21.1% are women. 
• On average, women publish 7 posts per week, while men publish 5.
• 75% of women offer subscribers custom content, compared to 62% of men. Higher engagement and a willingness to provide personalized content have a direct impact on income levels.

Statistics confirm the huge gap between male and female creators. Source: SimpleBeen

How many men and women are among the creators?

Of the approximately 4.6 million active creators, nearly 3.8 million are women. There are five times fewer men — around 730,000. The site also has transgender content creators: they make up 4.5% of the audience, and that number continues to grow. 

This disparity is easily explained: content on OnlyFans is consumed primarily by men (they make up nearly 79% of the platform’s users). A scientific article published in 2022 in the journal Archives of Sexual Behavior provides more detailed statistical data. According to the article, the average OnlyFans user is a white, heterosexual, married male. 

User statistics. Source: FeedSpot

Demand creates supply: Women join the platform because they know there is a solvent male audience willing to pay for subscriptions and custom content. Male creators, in turn, often target the same male audience (in the case of LGBT content) or the small number of female subscribers (21% on the platform). 

The majority of users are men aged 25–34. Source: Ofstats

Age of creators

As of 2023, the gender composition of OnlyFans creators is as follows: 84% of creators are women, 12% are men, and the remainder identify as non-binary or other genders. 

The age distribution shows that the core of the audience is made up of people aged 25 to 34; this group accounts for 48% of all creators. At the same time, women aged 18–24 constitute the largest demographic segment, accounting for 35% of the total number of creators. Interestingly, 18% of creators are over 35 years old, which contradicts the common stereotype that the platform’s audience is exclusively young. The mean age of the highest-earning male content creators on OnlyFans is 28 years old.

The social profile of creators is also diverse. Nearly a third of creators (32%) are full-time students who successfully balance work on the platform with their studies. Another 28% of content creators are parents, with 65% of them being single mothers for whom OnlyFans has become their main source of income. Male bloggers in the fitness niche make up 60% of the male audience.

Table of demographic data for OnlyFans creators, broken down by age. Source: SimpleBeen

Earnings breakdown

The numbers speak for themselves: on average, women earn 78% more than men. The gap is huge, and it is directly related to demand: 

• A huge male audience is willing to pay for female content. 
• Women are more active in using additional monetization tools: custom posts, PPV, and tips.
• Engagement and posting frequency are higher.

Custom-created videos generate the highest revenue per subscriber: 34.7% of creators identify them as their main source of income. Source: pseudoface

Among the top 10% of highest-earning creators, 85% are women. 1 in 100 female creators achieves a high income, while for men, it’s 1 in 10,000: this is because there are fewer male creators, and there is demand for male content (from both men and women). Gaming, photography, fitness, and cooking are the most popular niches among male creators on OnlyFans. Nearly 15–20% of male creators work in the technology, gaming, and lifestyle niches. 

According to data from a real survey of content creators, 29.1% of male creators report that individual or personalized requests generate the most interest from subscribers or bring in the most revenue. Source: pseudoface

According to Gitnux, in 2023, the top male creators on OnlyFans earned an average of $150,000 per year. Creators in the top 1% earned over $1.2 million each in 2023. As of 2024, the average monthly income of active male models on OnlyFans is $4,200. Approximately 30% of the top 1% of most successful creators are men.

21.2% of established male bloggers report earning more than $5,000 per month, while 26.9% report earning between $1,000 and $3,000. Source: pseudoface

Number of subscribers

60% of female creators and 65% of male creators have fewer than 10 subscribers. On OnlyFans, 30% of female creators and 25% of male creators offer free accounts, while 70% of female creators and 75% of male creators have paid accounts. In addition, 15% of female creators and 12% of male creators run both free and paid accounts. Female creators post an average of 7 times per week, while male creators post 5 times per week.

Among foot-fetish creators, 60.4% reported gaining 0 to 10 subscribers in their first month. Source: pseudoface

As of 2024, the average OnlyFans page for men had 2,450 subscribers. According to data for 2024, the average user retention rate for male creators’ pages is 68% after the first month. The average subscriber churn rate on OnlyFans among men was 12.5% per month in the first quarter of 2024. The share of female subscribers to content created by male creators increased by 19% year-on-year, reaching 28% in 2023. On average, 5,200 free subscribers convert to 12% paid subscribers. 

75% of female creators and 62% of male creators produce unique content, while 90% of female creators and 85% of male creators interact with their subscribers through direct messages.

Engagement 

Not only do women post content more frequently, but they also engage with their subscribers more actively overall, which has a direct impact on income. On average, women post 7 times weekly, while men post only 5 times a week. Three-quarters of women (75%) offer their subscribers custom content, compared to 62% of men. The difference in personal communication is even more pronounced: 90% of women regularly message with fans in Direct, compared with 85% of men. Finally, 40% of women and 35% of men collaborate with other creators.

Over 53% of adult content creators have a main job and create content as an additional source of income. Source: pseudoface

All of this indicates that, on average, women are more engaged in developing their accounts. They post more often, communicate more, sell additional services more actively, and collaborate more willingly with colleagues. This approach requires more time and effort, but it is the one that generates income. Men lag slightly behind across all metrics, which partly explains why the earnings gap persists.

Platform audience

Fans (subscribers) account for 98.7% of registrations on OnlyFans. While women dominate among creators, the situation is exactly the opposite among subscribers: nearly 79% of the audience are men, and only about 21% are women. At the same time, the average age of a fan is slightly higher than that of a model: 32 years. 

Regarding the sexual orientation of users, 59% identify as heterosexual, while 37.8% identify as bisexual or pansexual. The age profile is also generally young: a quarter of subscribers (25.5%) are between 18 and 24 years old, while the largest group is users aged 25–34, who make up 35.8%. 

According to data from a real survey of content creators, 100% of male bloggers never reached 10 paid subscribers. This key finding is based on a sample of 3 responses from 1,340 threads on Reddit. Source: pseudoface

What this means for creators:

• For women: Your target audience is men. This is a huge market with high demand, but also with tremendous competition (millions of other women).
• For men: Your audience is either men (if you create LGBT content) or women (who make up only 21% of subscribers). The second strategy is more challenging, but there is virtually no competition among men targeting women.

Geography

According to our data, the United States remains the undisputed leader in terms of the number of creators: over 60% of all content creators on OnlyFans live in the United States—around 1.297 million people, mostly women. The “Big Three” states (California, Texas, and Florida) are the driving forces of the industry. The ten largest states account for nearly $1 billion of the total revenue generated by U.S. content creators.

The United Kingdom ranks second with 280,000 creators, which is approximately 15% of the total base. Europe as a whole accounts for about 12% of creators.

Table of OnlyFans Creator Geographies: Source: Simple Been

A significant number of creators are also located in Canada, Australia, Germany, and Brazil. Creators from Brazil account for 8% of the total number of creators outside North America and Europe. The share of creators from Australia is estimated at 4%. Asian creators account for 7% of the total, with a growth rate in this region of around 15% per year. Content creators of Latin American origin account for 9%, with the majority of them based in the United States and Latin American countries.

In terms of languages, 75% of content creators use English as their primary language, 10% speak Spanish, and 8% speak Portuguese. It is also interesting to note that 22% of content creators live in rural areas of the United States, with the highest per capita rates found in the Midwestern states.

Conclusions

There are 5 times more women than men on the platform. Competition among women is fierce, but the demand for female content is also huge. Therefore, on average, they earn 78% more. 

But men can earn money too. Due to low competition in certain niches, men who find their audience become top creators—this is statistically more likely than for women. 

The majority of creators (60–65%) have fewer than 10 subscribers. This is a normal situation when starting out, but it is important to understand how the platform’s economy works. Here, the bulk of the money is earned by a small group of creators, while the rest share what’s left among themselves. Therefore, achieving a stable income is possible only through a systematic approach. Random efforts, haphazard posts, and hoping for luck don’t work here. You need a plan, consistency, and an understanding of your audience.

23.6% of respondents say that the most challenging aspect of subscriber retention is meeting their expectations when they want personal interaction. Source: pseudoface

The audience is male. This determines everything: visual style, topics, tone of voice, and types of content. Regardless of your gender, you need to understand that you are selling primarily to men (unless you work in a niche market for women).

Engagement is the key to success. Women benefit not only because of their appearance, but also because they post more often, communicate more frequently, and more actively offer additional services. Men who want to increase their income should pay attention to these metrics.

Frequently Asked Questions (FAQ) about OnlyFans

Does it even make sense for men to join OnlyFans?

Yes, it does. Although there are significantly more women on the platform, men face less competition in certain niches. If you are willing to offer high-quality content for a male audience (fitness, LGBT, bodybuilding) or for a small but high-paying female audience, you have a chance.

Is it true that women earn more?

On average, yes, 78% more. However, successful male creators can also earn millions; it’s just that there are fewer of them in percentage terms.

Which strategy is better: a paid subscription or a free one?

It depends on the niche. Women are slightly more likely to use mixed strategies (both free and paid content), while men are more likely to opt for a purely paid subscription. The best approach is to test both strategies and see what works for your audience.

How much time should I spend interacting in Direct?

A lot. Data shows that 90% of women and 85% of men actively interact with their subscribers. This is essential: personal interaction boosts loyalty and direct sales (custom orders, tips).

Which audience should I target?

If you are a woman, the answer is obvious: men (79% of the audience). If you’re a man, you have two options: either create content for men (LGBT niche, fitness, male aesthetics), or try to attract the 21% of female followers. The second path is more challenging, but less competitive.