What OnlyFans Creators Sell: Custom Content Leads, GFE Wins Clicks

43.0% of the most-clicked OnlyFans creators on OnlyGuider are tagged as offering custom content, making it by far the most common extra service. Sexting (18.3%), video or voice calls (16.9%) and dick ratings (16.5%) follow.

The girlfriend experience (GFE) is much rarer. Only 8.0% of creators offer it, yet they get 25.4% of all clicks.

In this article, we’ll break down which services OnlyFans creators offer, which ones get the most attention and where the money on OnlyFans actually comes from.

Key OnlyFans Services Statistics

  • 52.5% of the most-clicked OnlyFans creators list at least one extra service, such as custom content, sexting or video calls.
  • Custom content is the most common service, offered by 43.0% of creators.
  • GFE creators are 8.0% of creators but get 25.4% of clicks, 3.2 times the average clicks per creator.
  • Among free OnlyFans pages, GFE creators average 2.8 times the clicks of the average free page.
  • The median paid subscription is $10 a month for every service except selling panties ($9).
  • Payments beyond subscriptions, mostly paid messages and one-off content, made up 72.8% of OnlyFans revenue in FY2025.

What Services Do OnlyFans Creators Offer?

According to OnlyGuider data, 52.5% of OnlyFans creators list at least one extra service beyond their regular feed. Custom content leads by a wide margin: 43.0% of creators are tagged as offering it.

About 1 in 6 creators offer sexting (18.3%), video or voice calls (16.9%) or dick ratings (16.5%). Fewer offer the girlfriend experience (8.0%), JOI (7.2%), live streams (6.3%) or sell panties (5.3%).

Many creators combine services. 19.9% of creators list three or more.

Horizontal bar chart of the share of OnlyFans creators offering each service on OnlyGuider in 2026: custom content 43.0%, sexting 18.3%, video or voice calls 16.9%, dick ratings 16.5%, GFE 8.0%

Here’s a breakdown of the services and the attention they get:

ServiceShare Of CreatorsAverage Clicks Vs All CreatorsMedian Clicks Vs All Creators
Custom content43.0%0.71x0.93x
Sexting18.3%1.51x1.18x
Video or voice calls16.9%0.71x0.97x
Dick ratings16.5%2.13x1.73x
Girlfriend experience (GFE)8.0%3.16x2.10x
JOI7.2%3.02x3.09x
Live streams6.3%0.96x1.15x
Selling panties5.3%1.25x0.97x
All top creators100%1.00x1.00x

Source: OnlyGuider data, 2026. Creators can offer several services. Clicks are shown relative to all top creators (our calculations).

Which OnlyFans Services Get The Most Attention?

The girlfriend experience comes out on top. GFE creators average 3.2 times the clicks of the average creator on OnlyGuider and take 25.4% of all clicks.

JOI (3.0 times the average) and dick ratings (2.1 times) also draw well above-average attention. Dick-rating creators are 16.5% of creators but get 35.2% of clicks.

Custom content works the other way. Creators offering it average about 30% fewer clicks than the average top creator, and get 30.7% of clicks despite making up 43.0% of creators.

Horizontal bar chart of average clicks per OnlyFans creator on OnlyGuider by service, relative to all top creators: GFE 3.2x, JOI 3.0x, dick ratings 2.1x, sexting 1.5x, custom content 0.7x

Is It The Service Or The Free Page?

Part of the gap reflects pricing. Free OnlyFans pages get far more clicks than paid ones (5.1 times as many on average), and GFE creators are more likely to run a free page: 61.8% do, against 47.7% of all creators with a listed price.

But the gap holds among free pages too. Free GFE pages average 2.8 times the clicks of the average free page, and their median is about 8.6 times the free-page median.

Free JOI pages (2.5 times) and free dick-rating pages (2.1 times) also stand out. Free custom-content pages sit below the free-page average.

Among paid pages, the differences are much smaller: from 0.91 to 1.35 times the paid-page average.

These groups overlap, since many creators list several services, and creators who list services tend to have more fully tagged profiles, which may also draw clicks. The figures show where attention goes on OnlyGuider, not that a service causes it.

Grouped bar chart of average clicks per OnlyFans creator on OnlyGuider relative to the average free or paid page: free GFE pages 2.8x, free JOI pages 2.5x, paid pages about 1.0x to 1.35x

Here’s how each service performs on free and paid pages:

ServiceFree PagesClicks Vs Average Free PageClicks Vs Average Paid Page
Girlfriend experience (GFE)61.8%2.83x1.10x
JOI64.0%2.54x1.29x
Dick ratings53.4%2.07x1.35x
Sexting50.2%1.49x1.09x
Selling panties48.5%1.32x1.04x
Live streams40.6%0.78x1.12x
Custom content40.2%0.73x0.99x
Video or voice calls36.9%0.72x0.91x
All top creators47.7%1.00x1.00x

Source: OnlyGuider data, 2026; free shares count profiles with a listed price (click multiples are our calculations)

Fans can browse free OnlyFans accounts on OnlyGuider, including many that offer the services above.

Do OnlyFans Services Cost More?

Not at the subscription level. The median paid subscription is $10 a month for creators offering each service, the same as for all paid creators, with one exception: panty sellers charge a median of $9.

Most OnlyFans money is made beyond the subscription. Payments beyond subscriptions, mostly paid messages and one-off content, made up 72.8% of OnlyFans revenue in FY2025, against 27.2% for subscriptions (our calculation from Fenix International’s annual report).

We track how that split has changed in OnlyFans official revenue.

Do Fans Search For Services?

Rarely. Most searches on OnlyGuider are for creator names, and among searches for categories, service terms make up a tiny share.

In 2026, the six exact terms ‘JOI’, ‘dick rating’, ‘sexting’, ‘video call’, ‘custom’ and ‘GFE’ together made up just 0.30% of all category searches (our calculation). ‘JOI’ was searched most, followed by ‘dick rating’ and ‘sexting’; ‘GFE’ was searched least.

Creators who want to sell calls can see how they work in our guide to video chat on OnlyFans.

The wider ranking of the best OnlyFans creators covers every category, from looks to services.

How We Compiled These Statistics

We reviewed 36 data points from 3 sources. Creator figures come from OnlyGuider’s data on the most-clicked OnlyFans profiles on OnlyGuider over a 30-day period in 2026. Shares of creators refer to these profiles, not to all OnlyFans creators. Clicks are visits from OnlyGuider to a creator’s profile, not purchases.

Services are based on profile tags on OnlyGuider, which may not list everything a creator sells. Each service combines related tags: for example, “Video or voice calls” includes video-call and voice-call tags, and “Custom content” includes custom videos and photos. Creators can carry several tags.

Free shares and paid-page figures count profiles with a listed price. Search figures cover category searches on OnlyGuider in 2026 (exact search terms; variants such as ‘customs’ are counted separately). Revenue figures come from Fenix International’s annual report for the year to November 30, 2025.

The revenue split, click multiples, click shares, free-page comparisons and search shares are our own calculations.

Key Takeaways

Custom content is the standard OnlyFans add-on: 43.0% of creators on OnlyGuider offer it. But the services that draw the most attention are rarer ones, led by the girlfriend experience, which 8.0% of creators offer and which takes 25.4% of clicks.

The GFE advantage holds even among free pages, where GFE creators average 2.8 times the clicks of the average free page. Subscription prices don’t change with services, and most OnlyFans revenue comes from paid messages and one-off content.

FAQ

What do OnlyFans creators sell besides subscriptions?

According to OnlyGuider data, 52.5% of the most-clicked OnlyFans creators on OnlyGuider list at least one extra service. The most common are custom content (43.0%), sexting (18.3%), video or voice calls (16.9%) and dick ratings (16.5%). Fewer offer the girlfriend experience (8.0%), JOI (7.2%) or live streams (6.3%).

What is the most popular OnlyFans service?

By supply, custom content: 43.0% of creators offer it. By attention, the girlfriend experience: GFE creators average 3.2 times the clicks of the average creator on OnlyGuider and take 25.4% of all clicks.

Do OnlyFans creators who offer custom content charge more?

No. The median paid subscription is $10 a month for creators offering custom content, the same as for all paid creators. Payments beyond subscriptions, mostly paid messages and one-off content, made up 72.8% of OnlyFans revenue in FY2025.

Author

  • Sam Pierce

    Founder & CEO, OnlyGuider

    Built OnlyGuider from a spreadsheet to the leading search in the category — 1M+ monthly active users on a 24-hour-fresh index that’s become the default way people find OnlyFans creators. Quoted by NY Post, Vice, Yahoo News, FOX 4, CBS, Boston 25, and the Toronto Sun on how the creator economy actually works.

    Why he built it

    Sam was hunting for the right business to build. One chart kept climbing faster than anything else online — OnlyFans. He signed up as a user to understand the demand.
    He hit a wall in the first hour. The biggest creator economy on the internet had no real search, no activity filters, no way to tell who was still posting. Curated lists went stale in a week. The platform had no front door.
    He started building one. Not a directory — a crawler that checked real activity 24/7 and scored every profile automatically. Three pillars: last seen, user behavior, profile freshness. Re-scored every 24 hours. No manual lists, no bought rankings, no opinions.
    That became AlgoRank. That became OnlyGuider. Now it’s the way people search the platform.

    “The platform had millions of creators and basically no way to find the good ones. That was the whole product thesis.”
    — Sam Pierce, Founder & CEO, OnlyGuider

    What he’s published

    OnlyFans Statistics — The Definitive Reference
    The reference dataset on OnlyFans. Index size, activity rates, creator demographics, spending patterns, growth curves — every number anyone needs to talk about the platform, kept current and continuously updated.
    Read the report →

    OnlyFans Wrapped 2025 — Global Spending Analysis
    $7.2B in global creator-economy revenue. Per-capita spend across 100+ markets, emerging geographies, year-over-year trends. The most-cited creator-economy report of 2025 — picked up by NY Post, Yahoo, FOX 4, CBS, Boston 25, and the Toronto Sun.
    Read the report →

    The 2026 U.S. OnlyFans Creator Census
    $1.68 billion in income generated by American creators on the platform. Demographics, geography, earnings distribution — the most complete public profile of the U.S. creator base ever published.
    Read the report →

    U.S. OnlyFans Spending by State & City — 2025
    All 50 states. 167 American cities. Per-capita spend, year-over-year growth, market-by-market breakdowns. The dataset behind the NY Post, FOX 4, CBS, and Boston 25 stories.
    Read the report →

    The World’s Most Searched OnlyFans Categories
    What people actually search for on OnlyFans, ranked. The largest behavioral dataset on platform demand published — niches, body types, demographics, regions — drawn from the millions of monthly searches running through OnlyGuider.
    Read the report →

    In the news

    OutletQuote

    AOL
    “History shows that moments of political change are often accompanied by bursts of online expression, escapism, and digital spending.”

    The Independent
    “What older generations might sneer at as scandal, students are increasingly viewing as strategy.”

    Yahoo Lifestyle
    “We expected the usual urban hotspots — Dallas, Austin, Houston — to lead this year’s spending charts.”

    Evening Standard
    “What older generations might sneer at as scandal, students are increasingly viewing as strategy.”

    WDBO
    “Orlando has always been a cultural trendsetter — from theme parks to entertainment to lifestyle.”

    Boston 25 News
    “Across Massachusetts, residents spent $56.6 million on OnlyFans in 2025 — about $155,068 per day statewide.”

    Toronto Sun
    “Let’s be honest — Canadians are horny and they’re not shy about it.”

    FOX 4 News
    “The Fort Worth and Dallas split is the single most striking data point in the Texas numbers.”

    Press inquiries: [email protected] · Replies within 24 hours

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