Italy on OnlyFans: The Complete 2026 Creator Report

85,000 creators. $110 million in earnings. The 10th largest creator economy on the planet.

Italy Has Built a Creator Empire — And the Numbers Are Staggering

Italy doesn’t just watch OnlyFans. It creates for it — at scale, at pace, and at a level that’s drawing serious attention from tax authorities, media, and platform analysts alike.

According to OnlyGuider’s 2026 Global Creator Census — an audit of over 300,000 OnlyFans profiles worldwide — Italy is home to more than 85,000 active creators generating $110.5 million in annual gross revenue. That places Italy 10th in the world by total creator income, ahead of economies far larger, and 3rd in Europe behind only the UK and Spain.

At the same time, Italian fans are spending heavily. According to OnlyFans Wrapped 2025 — OnlyGuider’s spending analysis anchored to Fenix International Ltd’s audited UK financial filings — Italy ranked as the 2nd largest spending country in Europe in 2025, with $354.8 million flowing onto the platform, a 24.5% year-on-year surge.

This report brings both sides together: creators and consumers, cities and the national picture — and introduces Italy’s top 10 earners.

Total Italian Creators: 85,053 – #10 in the World

Annual Creator Revenue: $110.5M Gross earnings

Total Fan Spending 2025: $354.8M +24.5% YoY

Creators Per 100k Pop :144.4 – #9 Globally

Global rank — creators #10 of 216 countries

European rank — creators #3 – Behind UK & Spain

European rank — spending #2 – Behind only the UK

Spending growth 2025 +24.5% – Among fastest in Europe

Where Italy Ranks in the World

Global Creator Rankings — Italy is 10th on the Planet

In absolute terms, Italy’s creator base — 85,053 registered creators generating $110.6 million in gross annual revenue — places it firmly inside the global top 10. The countries ahead of Italy are either far more populous (US, Brazil, Mexico), have larger English-speaking digital economies (Canada, UK, Australia), or have established a head-start in the Latin creator market (Colombia, Argentina, Spain).

Per Capita: Italy Ranks 9th in the World

When population is factored in, Italy’s creator density becomes even more striking. With 144.4 creators per 100,000 residents, Italy ranks 9th globally — ahead of Chile, Ireland, South Africa, and dozens of wealthier economies. This is not simply a raw numbers story; Italian creator culture is proportionally dense.

Italy in Europe — Third Largest Creator Market, Second Biggest Spender

European Creator Rankings: Italy #3

Within Europe, Italy ranks third for total creators and revenue — behind only the UK (which benefits from an English-language advantage and a longer platform history) and Spain. Italy’s 85,000 creators and $110.5M in earnings significantly outpace Germany (68,519 creators / $89M) and France (46,463 creators / $60M), despite both being larger economies by GDP.

European Per-Capita Rankings: Italy #4

By creators per capita, Italy ranks 4th in Europe — behind the UK, Spain, and Sweden. Sweden’s high per-capita ranking is driven by a small population and early digital adoption, while Italy’s position reflects genuine mass-market penetration in a country of 59 million people.

European Spending: Italy is the #2 Market Behind the UK

From a spending perspective, Italy’s story is even more striking. Italian users spent $354.8 million on OnlyFans in 2025 — making it the second-largest spending market in Europe, behind only the UK ($531M). That figure represents a 24.5% year-on-year increase, making Italy one of Europe’s fastest-growing markets.

“While the UK ($531M) remains the undisputed volume leader, Italy and Spain are the growth engines of the continent. Italy has surged nearly 25% to reach $354M, cementing its status as the second-largest European market.” — OnlyFans Wrapped 2025

Italy’s Cities — Milan, Rome & Naples

OnlyGuider’s city-level data breaks down both creator populations and fan spending across Italy’s three major cities. The contrast between them is stark.

Creator Data by City

Milan has 6,023 creators — over 1.6x more than Rome despite having a smaller population. Its creator density of 44 per 10,000 residents reflects its status as Italy’s media, fashion, and entertainment capital. Rome’s 3,654 creators at 13 per 10k speaks to a more dispersed creative base across a sprawling capital. Naples, with 817 creators, is a smaller but meaningful market.

Spending Data by City

Milan’s numbers are globally elite. With $423,256 spent per 10,000 residents, Milan ranked #1 in all of Europe and #3 globally for OnlyFans spend intensity in 2025. Its $58.4 million in total spend makes it the #2 European city by volume, behind only London.

Rome generated $26.2 million in total spend (+22.3% YoY), ranking #4 in Europe by city spend. Naples rounds out the Italian picture with $7.85 million in total spend (+25.6% YoY) — one of the strongest growth rates of any tracked European city, placing it 5th in Europe by year-on-year spending growth.

The Ethical Tax ? — What Italian Earnings Mean in Practice

Italy’s OnlyFans economy has attracted the attention of the Agenzia delle Entrate (Italian Revenue Agency). With $110.5 million in gross creator revenue flowing annually, the platform has moved well beyond a niche side-hustle into a significant part of the Italian gig economy.

National-Level Tax Breakdown

Based on OnlyGuider’s revenue data, accounting for OnlyFans’ standard 20% platform fee and EUR/USD conversion at the 2-year average rate of 0.886799:

Gross Revenue (USD): $110,569,208 – All Italian creators

Net Revenue (USD): $88,455,366 – After 20% platform fee

Net Revenue (EUR): €78,442,130 – At 0.8868 FX rate

25% Ethical Tax Pot: €19,610,533 – If fully applied

The ‘Ethical Tax’ Debate

Italy’s Tassa Etica — a 25% surcharge on income from the production of pornographic material — was introduced in 2005 for the traditional adult entertainment industry. For most of its existence it was largely ignored in the context of digital creators. That is no longer the case.

Of Italy’s ~85,000 OnlyFans creators, roughly two groups exist from a tax perspective. Around 40,000 operate under Italy’s simplified or ordinary tax regimes — for them, the ethical tax has always unambiguously applied, since it is legally defined as an addizionale (surcharge) on top of standard income tax (IRPEF).

The remaining ~45,000 creators operate under Italy’s forfettario (flat-rate) regime — a simplified system where a single flat tax of 5% or 15% replaces income tax entirely. Because the ethical tax is technically a surcharge on income tax, many argued it couldn’t attach to forfettario taxpayers at all, since there was no underlying income tax for it to sit on top of. That ambiguity gave tens of thousands of creators a potential legal shield.

In November 2025, the Revenue Agency closed that debate. Responding to a formal query from fintech company Fiscozen, the Agenzia delle Entrate confirmed the ethical tax applies to forfettario taxpayers too. The last legal grey area is gone.

The full ~85,000 Italian creators are now unambiguously in scope — assuming their content meets the regulatory definition of pornography (“explicit, unsimulated sexual acts between consenting adults”). Content such as feet photos, simple nudity, or non-explicit fetish material may still not qualify, assessed case by case.

The Italian Radicals have launched the campaign L’Etica Non Si Tassa (“Ethics Should Not Be Taxed”), arguing the levy is disproportionate and risks incentivising tax evasion in an increasingly professionalised creator community.

Italy’s Top 10 OnlyFans Creators — Estimated Earnings

OnlyGuider’s earnings model uses annual search volume as a proxy for creator revenue intensity, calibrated against Fenix International’s audited $7.2 billion global revenue figure. The figures below represent gross annual revenue before OnlyFans’ 20% platform fee, alongside net earnings and estimated Ethical Tax exposure.

Emanuela Botto leads the field with an estimated $1.18 million in gross annual revenue — a global tier shared by fewer than 1% of all creators worldwide. Giulia Ottorini and Vittoria Lazzari are joint second at $969,030 each. Combined, Italy’s top 10 creators generate an estimated $5.52 million in gross annual revenue.

These figures are estimates derived from OnlyGuider’s proprietary search-volume-to-revenue model, calibrated against Fenix International’s audited global revenue data. They should be treated as directional rather than precise.

Methodology

Creator data — 2026 Global Creator Census: OnlyGuider audited over 300,000 OnlyFans creator profiles using an AI engine deploying NLP and Computer Vision to identify regional linguistic markers, localised metadata, and cross-platform geographical indicators. Creator counts were reconciled against Fenix International Ltd’s audited corporate creator count figures. Revenue was modelled by distributing audited global revenue ($7.2bn, 2025) across the identified regional creator workforce.

Spending data — OnlyFans Wrapped 2025: OnlyGuider harvested over 2 years of monthly search volumes for “OnlyFans” across 216 countries and 300+ cities using the Google Ads API, weighted by conversion quality using a proprietary Revenue Per Search (RPS) model, anchored to Fenix International’s audited UK Companies House filings ($6.6bn in 2024; $7.2bn in 2025). City-level spend was derived by applying country-specific RPS to city search volumes.

Creator earnings estimates: Individual creator earnings are estimated using annual search volume as a proxy for audience engagement, calibrated against OnlyGuider’s platform revenue data and the audited global figure. All revenue figures are gross before OnlyFans’ 20% fee. Net creator earnings assume 80% revenue share. EUR figures use a 2-year average USD/EUR FX rate of 0.886799.

Copyright & Attribution

The Italy on Onlyfans Report © 2025 by Onlyguider is licensed under CC BY 4.0