RIP Leonid Radvinsky (1982–2026)

The man who turned OnlyFans into a global phenomenon has died aged 43 after a private battle with cancer.

Leonid Radvinsky — the Ukrainian-American billionaire who owned OnlyFans — passed away peacefully on March 23rd, 2026. The London-based company confirmed the news, asking for privacy for his family.

Born in Odesa, raised in Chicago, and educated at Northwestern University, Radvinsky was a programmer and entrepreneur who purchased a 75% stake in OnlyFans in 2018 from its British founders, Tim and Guy Stokely. What followed was one of the most explosive growth stories in internet history. The platform’s popularity surged during the Covid-19 pandemic, catapulting Radvinsky onto the Forbes Billionaires List by 2021 with an estimated net worth of $4.7 billion at the time of his death.

Under his ownership, OnlyFans became a cultural force — reshaping how creators monetise their content and how millions of people engage with digital entertainment. Love it or question it, the platform gave economic power directly to creators at a scale never seen before.

Away from OnlyFans, Radvinsky was a quiet philanthropist. He donated $5 million to Ukraine relief in 2022, supported cancer research through a $23 million grant programme alongside his wife, and had expressed his intention to sign the Giving Pledge — a commitment to donate the majority of his wealth to charitable causes.


Sam Pierce, CEO of OnlyGuider, said:

“This is a tremendous loss. Whatever your view on the adult industry, Leonid Radvinsky fundamentally changed the economics of content creation for millions of people around the world. He took a small UK startup and turned it into a platform processing billions of dollars a year — putting real money directly into the hands of creators. He did it quietly, without fanfare, and that humility says a lot about the man. On behalf of everyone at OnlyGuider, we send our deepest sympathies and condolences to his family. Rest in peace, Leo.”


OnlyFans by the Numbers: The Platform Leonid Built

MetricFigure
Annual Revenue (2024)$1.4 billion
Total Transactions (2024)Over $7 billion
Registered Subscribers377+ million
Active Creators4.6 million
Creator Commission80% (OnlyFans retains 20%)
U.S. Annual Spend (2025)$2.64 billion
U.S. Registered Creators1.29 million
U.S. Creator Revenue (2025)$1.68 billion

Top 10 Countries by OnlyFans Spending (2025)

Data from OnlyGuider’s OnlyFans Wrapped 2025 report.

RankCountryTotal Spend (2025)
1United States$2,637,099,394
2United Kingdom$531,297,966
3Canada$354,844,992
4Italy$354,844,992
5Mexico$290,856,551
6France$236,563,328
7Australia$236,563,328
8Germany$236,563,328
9Brazil$193,904,367
10Spain$193,904,367

Further Onlyfans Data:

The following reports represent the most comprehensive publicly available analysis of OnlyFans economics worldwide — all built on the platform Leonid Radvinsky created.

Author

  • Founder & CEO, OnlyGuider

    Built OnlyGuider from a spreadsheet to the leading search in the category — 1M+ monthly active users on a 24-hour-fresh index that’s become the default way people find OnlyFans creators. Quoted by NY Post, Vice, Yahoo News, FOX 4, CBS, Boston 25, and the Toronto Sun on how the creator economy actually works.

    Why he built it

    Sam was hunting for the right business to build. One chart kept climbing faster than anything else online — OnlyFans. He signed up as a user to understand the demand.

    He hit a wall in the first hour. The biggest creator economy on the internet had no real search, no activity filters, no way to tell who was still posting. Curated lists went stale in a week. The platform had no front door.

    He started building one. Not a directory — a crawler that checked real activity 24/7 and scored every profile automatically. Three pillars: last seen, user behavior, profile freshness. Re-scored every 24 hours. No manual lists, no bought rankings, no opinions.

    That became AlgoRank. That became OnlyGuider. Now it’s the way people search the platform.

    “The platform had millions of creators and basically no way to find the good ones. That was the whole product thesis.”

    — Sam Pierce, Founder & CEO, OnlyGuider

    What he’s published

    OnlyFans Statistics — The Definitive Reference

    The reference dataset on OnlyFans. Index size, activity rates, creator demographics, spending patterns, growth curves — every number anyone needs to talk about the platform, kept current and continuously updated.

    Read the report →

    OnlyFans Wrapped 2025 — Global Spending Analysis

    $7.2B in global creator-economy revenue. Per-capita spend across 100+ markets, emerging geographies, year-over-year trends. The most-cited creator-economy report of 2025 — picked up by NY Post, Yahoo, FOX 4, CBS, Boston 25, and the Toronto Sun.

    Read the report →

    The 2026 U.S. OnlyFans Creator Census

    $1.68 billion in income generated by American creators on the platform. Demographics, geography, earnings distribution — the most complete public profile of the U.S. creator base ever published.

    Read the report →

    U.S. OnlyFans Spending by State & City — 2025

    All 50 states. 167 American cities. Per-capita spend, year-over-year growth, market-by-market breakdowns. The dataset behind the NY Post, FOX 4, CBS, and Boston 25 stories.

    Read the report →

    The World’s Most Searched OnlyFans Categories

    What people actually search for on OnlyFans, ranked. The largest behavioral dataset on platform demand published — niches, body types, demographics, regions — drawn from the millions of monthly searches running through OnlyGuider.

    Read the report →

    In the news

    Outlet Quote
    AOL “History shows that moments of political change are often accompanied by bursts of online expression, escapism, and digital spending.”
    The Independent “What older generations might sneer at as scandal, students are increasingly viewing as strategy.”
    Yahoo Lifestyle “We expected the usual urban hotspots — Dallas, Austin, Houston — to lead this year’s spending charts.”
    Evening Standard “What older generations might sneer at as scandal, students are increasingly viewing as strategy.”
    WDBO “Orlando has always been a cultural trendsetter — from theme parks to entertainment to lifestyle.”
    Boston 25 News “Across Massachusetts, residents spent $56.6 million on OnlyFans in 2025 — about $155,068 per day statewide.”
    Toronto Sun “Let’s be honest — Canadians are horny and they’re not shy about it.”
    FOX 4 News “The Fort Worth and Dallas split is the single most striking data point in the Texas numbers.”

    Press inquiries: [email protected] · Replies within 24 hours

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