LONE STAR LUST 2026: Texas has spent $1.33BN on OnlyFans in past 3 years — and 71% of Texas-Metro Women Say Partner-Paid DMs Are Cheating

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OnlyGuider’s high-resolution deep-dive into how Texas actually spends on OnlyFans in 2026 — and what 5,000 Texans across Houston, Dallas, San Antonio, Austin and Fort Worth think about it.

The world’s leading OnlyFans search engine OnlyGuider has today released its 2026 expansion of the Onlyfans Wrapped 2026 report for Texas — a follow-up to the viral 2025 edition that generated headlines all over Texas.

This year the report goes further. Alongside a full spend-model refresh for Texas, Houston, Dallas, San Antonio, Austin and Fort Worth — Total 2026 spend, YoY change, 3-year totals, gender split, DMs vs subs split, and spend per 10,000 adults — we’ve added a survey layer. 1,000 adults per city, 5,000 in total across Texas’s five biggest metros. Five questions. 50/50 men and women in each city.

The spend model and the survey tell one connected story: Texans are spending record amounts on OnlyFans, and Texas men and Texas women are having very different conversations about it.

How much Texas Spent on OnlyFans in 2026

Texas residents are forecast to spend $497.5M on OnlyFans in 2026, up 9.7% on last year. That puts Texas among the top-spending U.S. states again this year — full national league table in the 2026 U.S. spending report.

Over the last three years combined (2024 + 2025 + 2026), Texas has spent $1.33 billion on OnlyFans. And of the $498M going through the platform this year, $348M (70%) is being spent on direct messages, tips and custom video content — the intimate one-to-one behaviour our survey specifically asks about — with the remaining 30% going on monthly subscriptions.

Men account for $423M (85%) of the Texas 2026 spend. There are approximately 7.67m OnlyFans fan accounts in Texas.

How much the Top Texas Cities Spent on OnlyFans in 2026

Texas’s five biggest metros drive the bulk of statewide OnlyFans spend. Houston sits on the throne as the state’s highest-spending city again this year, while Austin and Dallas run neck-and-neck on the intensity metric — both cities’ residents spend over $400k per 10,000 adults, roughly $30k more per 10,000 than Houston.

Scroll left and right for the full table.

City2026 forecastYoY3-year total (2024–2026)AccountsSpend / 10k adults
Houston$56.1M-1.9%$174.7M865k$310,000
Dallas$41.2M+1.4%$136.1M635k$403,755
San Antonio$32.8M+3.8%$89.9M506k$270,537
Austin$31.1M+0.9%$97.5M479k$404,653
Fort Worth$21.1M+12.9%$50.1M326k$293,000

Fort Worth is the growth story: +12.9% YoY — the only city in our Texas five to post a double-digit lift. Houston’s spend is down 1.9%, which mirrors the softening we’re seeing in a handful of large metros nationally as spend consolidates around fewer, higher-value creators.

Gender, DMs and monthly subs — where the money actually goes, city by city

Each Texas metro shows the same fundamental spend split: 85% men, 10% women, 5% other, with 70% of every city’s dollars flowing to direct messages, tips and custom content rather than monthly subscriptions.

Scroll left and right for the full table.

CityTotal 2026Men (85%)Women (10%)Other (5%)DMs / PPV / tips (70%)Monthly subs (30%)
Houston$56.1M$47.7M$5.6M$2.8M$39.3M$16.8M
Dallas$41.2M$35.0M$4.1M$2.1M$28.8M$12.4M
San Antonio$32.8M$27.9M$3.3M$1.6M$23.0M$9.8M
Austin$31.1M$26.4M$3.1M$1.6M$21.8M$9.3M
Fort Worth$21.1M$18.0M$2.1M$1.0M$14.8M$6.3M

How much ALL 253 Texas Counties Spent on OnlyFans in 2026

Beneath the city rankings, the county view tells a richer story about the geography of Texas OnlyFans spend. From the massive urban engines of Harris, Dallas, Bexar, Travis and Tarrant to the small rural counties where per-capita intensity is punching above its weight, all 253 in-scope Texas counties are ranked below.

Harris County (Houston) leads the state on total spend at $87.82M in 2026 (+10.7% YoY, 3-year total $229.8M) and ranks #4 nationally. Dallas County follows at $66.35M (national #6), then Bexar County (San Antonio) at $37.10M and Travis County (Austin) at $36.80M.

Top 10 Texas counties by total 2026 spend

Scroll left and right for the full table.

County2026 spendYoY2025 spend3-year totalPer 10k adultsNat’l rank (total)
Harris County$87.82M+10.7%$79.33M$229.8M$221,727#4
Dallas County$66.35M+6.8%$62.15M$194.3M$316,307#6
Bexar County$37.10M+6.4%$34.88M$106.4M$218,609#15
Travis County$36.80M+4.8%$35.13M$106.4M$334,272#16
Tarrant County$36.54M+17.9%$30.99M$84.9M$207,033#17
El Paso County$17.04M+5.5%$16.14M$47.9M$245,640#50
Hidalgo County$12.90M+13.6%$11.35M$31.1M$179,139#68
Collin County$12.80M+11.0%$11.53M$33.0M$127,582#69
Fort Bend County$10.75M+11.3%$9.65M$27.4M$142,413#93
Williamson County$10.62M+14.0%$9.32M$26.3M$180,646#96

Top 10 Texas counties by per-capita 2026 spend (per 10,000 adults)

On the intensity metric, Texas’s per-capita leader is Guadalupe County (San Antonio’s north-eastern satellite) at $398,517 per 10,000 adults — a +38.1% jump on last year that puts it #16 nationally.

Scroll left and right for the full table.

CountyPer 10k adults2026 spendYoY3-year totalNat’l rank (per-capita)
Guadalupe County$398,517$6.81M+38.1%$10.07M#16
Upton County$349,513$0.48M+44.6%$0.72M#27
Coleman County$347,654$0.60M+50.7%$0.73M#28
Travis County$334,272$36.80M+4.8%$106.40M#36
Potter County$330,474$3.31M+18.9%$7.42M#39
Dallas County$316,307$66.35M+6.8%$194.30M#52
Reeves County$291,211$0.52M-2.9%$1.73M#92
San Patricio County$283,747$1.82M+18.0%$4.23M#111
Culberson County$260,949$0.21M+4.5%$0.55M#218
Donley County$257,184$0.21M+50.5%$0.28M#245

Lone Star Lust 2026 — What 5,000 Texas Adults Told Us

To understand what’s driving those numbers — and what the people behind them actually think about them — OnlyGuider commissioned an online survey via Pollfish in the first fortnight of September 2026. 1,000 adults (18+) per city, 5,000 in total, 50/50 men and women in each city. Five identical questions across all five metros.

Where we quote a “5-city blend” figure, that’s a population-weighted average across the five metros — every city’s response weighted by its 18+ adult population, so Houston (Texas’s biggest metro by adult population) carries more weight than Fort Worth (the smallest of the five). Full weight table below.

Scroll left and right for the full table.

CityAdult population (18+)Weight in 5-city blend
Houston1,809,67732.7%
Dallas1,020,42118.4%
San Antonio1,212,40321.9%
Austin768,56013.9%
Fort Worth720,13713.0%
Total (5-city read)5,531,198100.0%

Here’s what came back.

Q1 — Reaction to your city’s 2026 OnlyFans spend forecast

We showed respondents the specific 2026 forecast for their own city ($56.1M for Houston, etc.) and asked what they thought.

55.1% of women across Texas’s 5 biggest metros say the 2026 city-level forecasts are far too high, vs just 28.4% of men.

On the all-adult read, 42.1% call the forecasts far too high.

Women

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
Far too high58%52%57%44%61%55.1%
A bit too high22%24%23%25%21%22.9%
About right12%16%13%21%11%14.1%
A bit too low3%4%3%6%3%3.6%
Far too low5%4%4%4%4%4.3%

Men

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
Far too high29%27%30%22%33%28.4%
A bit too high24%25%24%23%24%24.0%
About right31%32%30%35%28%31.1%
A bit too low9%10%9%14%8%9.7%
Far too low7%6%7%6%7%6.7%

Q2 — Should paying for OnlyFans still be considered private / taboo

44.9% of adults across the 5 metros say paying for OnlyFans should still be considered private or taboo — driven by 56.2% of women vs 32.7% of men.

Women

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
Strongly agree59%55%58%41%64%56.2%
Somewhat agree24%26%25%28%22%24.9%
Somewhat disagree12%14%12%26%9%13.9%
Strongly disagree5%5%5%5%5%5.0%

Men

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
Strongly agree34%32%35%24%36%32.7%
Somewhat agree33%34%32%34%32%33.0%
Somewhat disagree27%28%26%36%25%28.0%
Strongly disagree6%6%7%6%7%6.3%

Q3 — Is a partner paying for OnlyFans DMs or custom content cheating (the flagship finding)

71.2% of women across Texas’s 5 biggest metros say a partner paying for OnlyFans DMs or custom content is cheating. 39.4% of men agree.

All-adult read: 55.5% call it cheating.

The city range on the flagship question is striking. Fort Worth women are the hardest on it — 78% call it cheating. Austin women are the softest — 61%. Houston, Dallas and San Antonio women all land between 68% and 74%.

Women

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
Yes74%68%72%61%78%71.2%
Kind of, grey area16%19%17%22%13%17.2%
No7%9%8%13%6%8.3%
Not sure3%4%3%4%3%3.3%

Men

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
Yes41%38%40%32%44%39.4%
Kind of, grey area31%33%32%36%28%31.9%
No24%25%23%28%22%24.3%
Not sure4%4%5%4%6%4.5%

Q4 — What would you do if you found 12 months of OnlyFans spend on your partner’s account

65.4% of women would end the relationship or issue an ultimatum if they found 12 months of OnlyFans spend on their partner’s account.

42.1% of men say the same discovery wouldn’t bother them at all.

Austin men are the most laissez-faire in Texas — 49% of Austin men say the discovery wouldn’t bother them. Houston men are close behind at 41%. Fort Worth women swing the other way — 69% would end the relationship or issue an ultimatum.

Women

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
End the relationship38%34%36%28%42%36.0%
Issue an ultimatum29%31%30%30%27%29.5%
Have a serious talk about it22%24%23%27%20%23.0%
Wouldn’t really bother me6%7%6%10%6%6.7%
Something else5%4%5%5%5%4.8%

Men

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
End the relationship11%10%11%8%13%10.7%
Issue an ultimatum18%17%18%16%19%17.7%
Have a serious talk about it26%27%26%24%26%25.9%
Wouldn’t really bother me41%44%40%49%38%42.1%
Something else4%2%5%3%4%3.7%

Q5 — Who do you think is doing most of the OnlyFans spending in your city

69.7% of adults across the 5 metros say most OnlyFans spending in their city is being done by men. The city-level view backs that: men do 85% of the spend in every Texas metro we modelled.

Women

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
Mostly men78%76%77%70%80%76.6%
Mostly women4%5%4%6%3%4.3%
A fairly even split12%13%13%18%11%13.1%
No idea6%6%6%6%6%6.0%

Men

Scroll left and right for the full table.

BucketHoustonDallasSan AntonioAustinFort Worth5-city blend
Mostly men64%62%63%56%68%62.8%
Mostly women8%9%8%11%7%8.5%
A fairly even split20%21%21%25%17%20.7%
No idea8%8%8%8%8%8.0%

Commentary — Sam Pierce, Founder & CEO, OnlyGuider

“We have the spend numbers. What OnlyFans-paying Texas looks like, city by city, split by gender, split by content type, per 10,000 adults. That model has been growing more accurate every year — this is our fourth Texas edition.

“What we didn’t have was what the people behind those numbers actually think. So this year, we asked. 1,000 adults per city. 5,000 across Texas’s five biggest metros. Same five questions, same wording, city by city. And the answers are far more polarised than any of us expected.

“71% of women across Texas’s five biggest metros say a partner paying for OnlyFans DMs or custom content is cheating. 65% of women in those same five metros say they would end the relationship or issue an ultimatum if they found 12 months of it on their partner’s account — while 42% of men in the same cities say the same discovery wouldn’t bother them at all.

“And when we showed respondents their own city’s 2026 spend forecast — Houston’s $56.1M, Dallas’s $41.2M, and so on — 55% of women called those figures far too high, versus just 28% of men. Same city, same money, two completely different conversations.

“That’s the story we wanted the Texas numbers to be able to tell. Now they can.”

The complete 2026 Texas county spending leaderboard (all 253 counties)

Ranked by 2026 spend per 10,000 adults, from Guadalupe County (#1) to Randall County (#253). Full national league table with all 3,000+ U.S. counties: U.S. OnlyFans Spending by State, City & County 2026.

Scroll left and right for the full table.

State rankCounty2026 spendPer 10k adultsYoY2025 spend3-year totalNat’l rank (per-capita)Nat’l rank (total)
1Guadalupe County$6.81M$398,517+38.1%$4.93M$10.07M#16#151
2Upton County$0.48M$349,513+44.6%$0.33M$0.72M#27#1267
3Coleman County$0.60M$347,654+50.7%$0.40M$0.73M#28#1088
4Travis County$36.80M$334,272+4.8%$35.13M$106.40M#36#16
5Potter County$3.31M$330,474+18.9%$2.78M$7.42M#39#290
6Dallas County$66.35M$316,307+6.8%$62.15M$194.30M#52#6
7Reeves County$0.52M$291,211-2.9%$0.53M$1.73M#92#1207
8San Patricio County$1.82M$283,747+18.0%$1.54M$4.23M#111#497
9Culberson County$0.21M$260,949+4.5%$0.20M$0.55M#218#1951
10Donley County$0.21M$257,184+50.5%$0.14M$0.28M#245#1918
11Marion County$0.34M$252,910+38.5%$0.24M$0.44M#271#1565
12Ector County$3.57M$252,080+5.0%$3.40M$10.27M#280#270
13El Paso County$17.04M$245,640+5.5%$16.14M$47.86M#329#50
14San Augustine County$0.27M$245,596+46.6%$0.18M$0.34M#330#1742
15Loving County$0.12M$243,695+1.9%$0.11M$0.30M#344#2312
16Lamb County$0.35M$242,317+35.1%$0.26M$0.51M#357#1530
17Gonzales County$0.47M$237,175+18.3%$0.40M$1.04M#394#1278
18Comal County$3.96M$235,821+9.6%$3.62M$10.43M#409#249
19Eastland County$0.43M$234,767+37.2%$0.31M$0.68M#424#1346
20Hemphill County$0.15M$234,475+47.1%$0.10M$0.15M#428#2151
21Uvalde County$0.55M$234,031+20.5%$0.45M$1.22M#437#1158
22Zavala County$0.25M$233,875+26.5%$0.20M$0.52M#439#1786
23Fisher County$0.12M$222,589+40.1%$0.09M$0.20M#591#2266
24Dallam County$0.19M$221,851+4.9%$0.18M$0.54M#601#2003
25Harris County$87.82M$221,727+10.7%$79.33M$229.80M#602#4
26Castro County$0.18M$221,414+41.5%$0.13M$0.27M#604#2012
27Mills County$0.13M$220,966+35.6%$0.10M$0.21M#614#2216
28Bexar County$37.10M$218,609+6.4%$34.88M$106.40M#660#15
29Duval County$0.21M$217,161+32.1%$0.16M$0.38M#682#1956
30Victoria County$1.62M$216,974+21.8%$1.33M$3.53M#687#535
31Freestone County$0.39M$215,135+34.7%$0.29M$0.69M#714#1430
32Collingsworth County$0.08M$215,055+49.8%$0.05M$0.09M#715#2496
33Jeff Davis County$0.07M$214,520+42.2%$0.05M$0.08M#724#2582
34Montague County$0.40M$213,644+25.5%$0.32M$0.76M#740#1395
35Calhoun County$0.36M$213,428+23.7%$0.29M$0.72M#743#1493
36La Salle County$0.14M$212,852+8.6%$0.13M$0.41M#753#2175
37Winkler County$0.16M$211,638+3.6%$0.15M$0.44M#773#2110
38Presidio County$0.12M$210,492+4.7%$0.11M$0.33M#790#2300
39Midland County$3.11M$209,273-2.9%$3.20M$10.34M#811#311
40Reagan County$0.08M$209,211+10.9%$0.07M$0.26M#813#2527
41Martin County$0.11M$207,943+7.1%$0.10M$0.31M#836#2357
42Mitchell County$0.16M$207,365+5.8%$0.16M$0.34M#848#2074
43Tarrant County$36.54M$207,033+17.9%$30.99M$84.92M#855#17
44Kent County$0.03M$206,382+41.6%$0.02M$0.04M#865#2855
45Fannin County$0.65M$205,620+29.6%$0.50M$1.20M#877#1034
46Frio County$0.32M$204,916+7.3%$0.29M$0.97M#889#1619
47Brazos County$4.02M$204,803+13.3%$3.54M$9.98M#892#246
48Willacy County$0.33M$203,972+16.1%$0.28M$0.75M#903#1579
49Kleberg County$0.50M$203,963+4.6%$0.47M$1.31M#905#1246
50Crane County$0.08M$203,859+32.7%$0.06M$0.14M#908#2485
51Trinity County$0.24M$203,572+33.4%$0.18M$0.43M#912#1844
52Hudspeth County$0.06M$203,311+20.7%$0.05M$0.14M#918#2603
53Caldwell County$0.89M$203,196+19.0%$0.75M$2.03M#921#832
54Parmer County$0.16M$202,644+40.6%$0.11M$0.23M#927#2087
55Dickens County$0.03M$202,522+27.7%$0.03M$0.06M#931#2817
56Kenedy County$0.01M$201,333+5.5%$0.01M$0.02M#947#2999
57Bosque County$0.30M$201,259+33.2%$0.23M$0.49M#950#1656
58Glasscock County$0.02M$200,879-24.2%$0.03M$0.09M#957#2914
59King County$0.00M$200,205+14.1%$0.00M$0.01M#964#3051
60Sutton County$0.05M$200,201+28.0%$0.04M$0.10M#965#2693
61Terrell County$0.01M$199,709+4.1%$0.01M$0.02M#985#2990
62Hamilton County$0.14M$199,605+24.4%$0.11M$0.28M#989#2214
63Howard County$0.47M$198,868+6.5%$0.44M$1.36M#1007#1277
64Lee County$0.29M$198,722+36.1%$0.21M$0.45M#1010#1684
65McLennan County$4.22M$198,042+16.7%$3.62M$9.72M#1027#229
66Edwards County$0.01M$197,248+9.5%$0.01M$0.04M#1048#2962
67Dimmit County$0.12M$197,071-16.5%$0.14M$0.52M#1054#2306
68Karnes County$0.22M$197,049+5.7%$0.21M$0.66M#1055#1886
69San Saba County$0.08M$196,973+3.3%$0.08M$0.14M#1059#2494
70McMullen County$0.00M$196,754-100.0%$0.01M$0.04M#1072#3082
71Andrews County$0.28M$196,305+6.3%$0.27M$0.83M#1086#1705
72Austin County$0.51M$196,081+23.3%$0.41M$0.98M#1090#1220
73Roberts County$0.00M$195,951+7.0%$0.00M$0.01M#1094#3060
74Motley County$0.01M$195,936-1.4%$0.01M$0.02M#1095#3032
75Throckmorton County$0.01M$195,848-38.7%$0.02M$0.09M#1098#2972
76Hays County$4.66M$195,572+11.3%$4.18M$11.90M#1107#215
77Cottle County$0.01M$195,434-5.7%$0.01M$0.02M#1110#3015
78Ward County$0.16M$195,300-3.4%$0.16M$0.54M#1115#2100
79Foard County$0.00M$195,164+6.0%$0.00M$0.01M#1119#3054
80Oldham County$0.01M$194,807+11.9%$0.01M$0.04M#1129#2967
81Stonewall County$0.00M$194,623+8.6%$0.00M$0.01M#1133#3048
82Matagorda County$0.54M$194,267+25.7%$0.43M$0.96M#1144#1166
83Armstrong County$0.01M$194,259+7.0%$0.01M$0.04M#1145#2971
84Floyd County$0.06M$193,983+5.5%$0.06M$0.10M#1159#2640
85DeWitt County$0.29M$193,858+17.9%$0.25M$0.67M#1164#1674
86Crockett County$0.03M$193,850+8.8%$0.02M$0.07M#1166#2871
87Schleicher County$0.02M$193,711+34.7%$0.01M$0.03M#1172#2932
88Briscoe County$0.01M$193,472+8.1%$0.00M$0.01M#1180#3033
89Crosby County$0.06M$193,454+4.0%$0.05M$0.15M#1181#2657
90Garza County$0.05M$193,339+14.1%$0.04M$0.12M#1185#2689
91Irion County$0.00M$193,205-36.3%$0.01M$0.03M#1187#3040
92Sterling County$0.00M$193,160-59.4%$0.01M$0.03M#1190#3063
93Henderson County$1.32M$192,739+25.7%$1.05M$2.63M#1203#628
94Refugio County$0.08M$192,596+20.3%$0.07M$0.18M#1205#2497
95Real County$0.02M$192,542+3.1%$0.02M$0.07M#1210#2895
96Johnson County$3.27M$192,380+10.8%$2.95M$8.29M#1217#293
97Brewster County$0.12M$191,908+2.9%$0.12M$0.33M#1228#2277
98Shackelford County$0.03M$191,814+34.5%$0.02M$0.05M#1231#2864
99Pecos County$0.20M$191,576+6.5%$0.18M$0.58M#1235#1974
100Menard County$0.01M$191,109-19.4%$0.01M$0.03M#1247#3026
101Webb County$4.19M$191,072+5.7%$3.97M$11.83M#1248#231
102Bailey County$0.08M$190,957+27.7%$0.06M$0.16M#1250#2500
103Cochran County$0.01M$190,715+48.1%$0.01M$0.06M#1260#2965
104Childress County$0.07M$190,560+26.3%$0.06M$0.16M#1267#2536
105Kimble County$0.04M$190,559+11.4%$0.04M$0.11M#1268#2756
106Galveston County$5.54M$190,485+15.4%$4.80M$13.49M#1269#186
107Sherman County$0.02M$190,262+10.0%$0.01M$0.05M#1278#2946
108Val Verde County$0.69M$190,188+7.9%$0.64M$2.04M#1280#996
109Hardeman County$0.02M$190,158+3.9%$0.02M$0.07M#1283#2887
110Brooks County$0.07M$190,097+3.3%$0.07M$0.20M#1284#2554
111Wichita County$1.90M$189,814+6.3%$1.79M$5.45M#1297#476
112Young County$0.24M$189,490+21.7%$0.20M$0.54M#1305#1823
113Haskell County$0.05M$189,456+18.0%$0.05M$0.13M#1306#2669
114Kinney County$0.02M$189,223-18.8%$0.02M$0.08M#1311#2929
115Yoakum County$0.08M$189,053+7.0%$0.08M$0.24M#1314#2493
116Tom Green County$1.76M$189,020+10.6%$1.59M$4.63M#1316#512
117Red River County$0.14M$188,276+30.5%$0.11M$0.23M#1345#2169
118Scurry County$0.21M$188,264+2.5%$0.20M$0.56M#1346#1946
119Ochiltree County$0.11M$188,190+5.5%$0.10M$0.30M#1348#2364
120Hall County$0.01M$188,148-26.8%$0.01M$0.05M#1349#2996
121Hansford County$0.04M$187,031+4.8%$0.04M$0.10M#1380#2775
122Wheeler County$0.03M$186,336+2.1%$0.03M$0.09M#1402#2814
123Concho County$0.02M$186,056+53.8%$0.01M$0.08M#1409#2944
124Gaines County$0.31M$186,011+27.5%$0.25M$0.59M#1411#1624
125Goliad County$0.07M$185,899+4.1%$0.07M$0.19M#1414#2575
126Maverick County$0.82M$185,842+4.7%$0.78M$2.35M#1418#887
127Jim Hogg County$0.03M$185,462+3.9%$0.03M$0.08M#1425#2850
128Blanco County$0.16M$185,440+3.7%$0.15M$0.45M#1426#2093
129Knox County$0.01M$185,309-45.4%$0.01M$0.07M#1431#3006
130Coke County$0.01M$185,231-1.3%$0.01M$0.03M#1435#2984
131Lipscomb County$0.00M$185,210-30.6%$0.01M$0.03M#1436#3045
132Atascosa County$0.74M$184,763+10.5%$0.67M$1.94M#1447#949
133Palo Pinto County$0.40M$184,403+5.7%$0.38M$1.12M#1460#1392
134Mason County$0.02M$184,345+10.3%$0.02M$0.05M#1462#2938
135Baylor County$0.01M$184,126-64.0%$0.02M$0.10M#1466#2998
136Live Oak County$0.13M$183,989+7.6%$0.12M$0.37M#1471#2241
137Jackson County$0.18M$183,230+2.4%$0.17M$0.47M#1488#2029
138Panola County$0.28M$181,575-0.4%$0.28M$0.90M#1534#1710
139Archer County$0.08M$181,496+29.7%$0.06M$0.12M#1540#2495
140Hood County$0.95M$180,961+19.5%$0.80M$2.09M#1554#799
141Dawson County$0.12M$180,949+5.0%$0.11M$0.33M#1555#2302
142Lynn County$0.04M$180,947+11.5%$0.03M$0.11M#1556#2800
143Chambers County$0.77M$180,826-6.4%$0.82M$2.74M#1558#928
144Williamson County$10.62M$180,646+14.0%$9.32M$26.31M#1561#96
145Wilbarger County$0.13M$180,393+1.8%$0.12M$0.39M#1569#2260
146Nolan County$0.15M$180,333+4.3%$0.14M$0.39M#1571#2145
147McCulloch County$0.05M$180,331-1.9%$0.06M$0.18M#1572#2668
148Swisher County$0.04M$180,297+2.7%$0.04M$0.11M#1573#2742
149Hidalgo County$12.90M$179,139+13.6%$11.35M$31.13M#1595#68
150Zapata County$0.14M$178,286+10.3%$0.12M$0.43M#1628#2210
151Colorado County$0.24M$178,253+16.8%$0.21M$0.85M#1630#1820
152Delta County$0.02M$177,919-2.5%$0.02M$0.06M#1642#2918
153Hopkins County$0.48M$177,393+19.0%$0.41M$1.12M#1653#1257
154Carson County$0.02M$176,591+11.0%$0.02M$0.06M#1675#2924
155Medina County$0.73M$176,551+17.1%$0.62M$1.74M#1679#957
156Somervell County$0.08M$176,207+25.3%$0.06M$0.16M#1691#2513
157Runnels County$0.07M$176,009+16.7%$0.06M$0.17M#1697#2560
158Burnet County$0.72M$175,475+15.1%$0.63M$1.65M#1708#959
159Taylor County$2.00M$175,326+5.8%$1.89M$5.64M#1713#450
160Fayette County$0.28M$175,113+5.3%$0.27M$0.79M#1720#1696
161Hutchinson County$0.20M$174,961+6.6%$0.19M$0.58M#1727#1959
162Hartley County$0.00M$174,889-61.9%$0.00M$0.02M#1731#3071
163Houston County$0.24M$174,240+30.2%$0.18M$0.43M#1740#1848
164Bell County$5.43M$174,060+2.7%$5.28M$16.46M#1745#189
165Bastrop County$1.55M$173,147+16.6%$1.33M$3.62M#1770#552
166Terry County$0.09M$172,547+12.8%$0.08M$0.26M#1786#2465
167Bandera County$0.23M$171,826+15.4%$0.20M$0.55M#1802#1857
168Morris County$0.09M$171,761+3.1%$0.09M$0.24M#1803#2452
169Franklin County$0.07M$171,735+28.0%$0.06M$0.13M#1804#2541
170Callahan County$0.12M$171,447+4.5%$0.11M$0.34M#1810#2283
171Stephens County$0.05M$171,104+13.0%$0.04M$0.17M#1814#2697
172Lampasas County$0.24M$170,865+24.0%$0.19M$0.49M#1820#1832
173Leon County$0.15M$170,280+3.6%$0.14M$0.41M#1833#2147
174Kendall County$0.63M$170,131+7.6%$0.59M$1.85M#1835#1053
175Bowie County$1.15M$169,517+8.0%$1.07M$3.17M#1852#694
176Camp County$0.10M$169,460+6.9%$0.09M$0.30M#1853#2408
177Nueces County$4.61M$169,436+6.2%$4.34M$13.19M#1854#218
178Comanche County$0.11M$169,292+8.7%$0.10M$0.34M#1856#2337
179Jack County$0.05M$169,199+5.5%$0.04M$0.13M#1860#2719
180Hale County$0.34M$169,039+5.9%$0.32M$0.98M#1862#1548
181Falls County$0.15M$168,127+33.4%$0.11M$0.27M#1891#2126
182Gray County$0.19M$167,862+8.8%$0.18M$0.56M#1901#1994
183Madison County$0.10M$167,804+4.8%$0.10M$0.30M#1903#2386
184Bee County$0.34M$166,584+4.7%$0.32M$0.94M#1937#1559
185Sabine County$0.04M$166,558+10.3%$0.04M$0.13M#1938#2743
186Gregg County$1.55M$166,096+6.0%$1.47M$4.36M#1953#548
187Hardin County$0.67M$165,772+3.8%$0.65M$1.86M#1964#1011
188Orange County$1.02M$164,481+5.0%$0.97M$2.82M#2003#756
189Coryell County$1.00M$162,824+7.0%$0.93M$2.76M#2052#771
190Navarro County$0.63M$162,034+15.9%$0.54M$1.53M#2071#1061
191Aransas County$0.23M$162,014+4.6%$0.22M$0.65M#2073#1865
192Titus County$0.30M$161,661+16.9%$0.26M$0.68M#2083#1660
193Newton County$0.05M$161,245+27.8%$0.04M$0.10M#2096#2698
194Rains County$0.07M$161,108+4.8%$0.07M$0.19M#2101#2570
195Llano County$0.19M$160,247+5.3%$0.18M$0.53M#2121#1999
196Cass County$0.26M$160,164+18.4%$0.22M$0.56M#2124#1782
197Wise County$0.94M$159,586+19.4%$0.79M$2.03M#2138#805
198Grimes County$0.32M$159,364+15.9%$0.28M$1.04M#2144#1600
199Wharton County$0.42M$159,228+12.3%$0.37M$1.37M#2146#1365
200Deaf Smith County$0.12M$158,751-18.2%$0.15M$0.57M#2155#2264
201Burleson County$0.15M$158,448+14.9%$0.13M$0.33M#2164#2154
202Limestone County$0.17M$158,190+15.5%$0.15M$0.42M#2172#2040
203Jim Wells County$0.37M$157,373-4.1%$0.38M$1.29M#2189#1480
204Clay County$0.02M$157,113-63.6%$0.06M$0.24M#2201#2911
205Jones County$0.14M$156,761+21.2%$0.12M$0.29M#2208#2172
206Waller County$0.74M$156,177+10.6%$0.67M$1.89M#2218#946
207Hockley County$0.15M$155,886-12.6%$0.17M$0.64M#2224#2144
208Grayson County$1.76M$155,570+16.7%$1.51M$4.15M#2232#513
209Jefferson County$2.98M$155,088+6.6%$2.79M$8.69M#2240#325
210Hill County$0.36M$154,818+4.5%$0.35M$1.01M#2244#1500
211Kaufman County$2.41M$154,022+4.7%$2.30M$6.51M#2266#396
212Montgomery County$9.32M$153,971+14.7%$8.12M$21.78M#2268#112
213Wood County$0.47M$153,186+22.3%$0.39M$1.03M#2291#1275
214Jasper County$0.27M$152,728+4.8%$0.26M$0.76M#2302#1734
215Kerr County$0.52M$152,241+14.7%$0.45M$1.73M#2314#1198
216Cooke County$0.40M$151,039+7.1%$0.37M$1.16M#2337#1409
217Moore County$0.13M$151,024+11.7%$0.12M$0.45M#2338#2238
218Lavaca County$0.12M$150,946+4.4%$0.11M$0.32M#2340#2311
219Cherokee County$0.50M$150,922+17.9%$0.43M$1.14M#2343#1228
220Erath County$0.38M$149,041+5.9%$0.36M$1.06M#2380#1455
221Tyler County$0.10M$148,845+12.2%$0.09M$0.27M#2381#2375
222Nacogdoches County$0.63M$147,736+4.3%$0.60M$1.73M#2404#1058
223Shelby County$0.14M$146,990+6.8%$0.13M$0.42M#2413#2186
224Cameron County$4.85M$146,443+6.5%$4.55M$14.13M#2421#212
225Rockwall County$1.47M$145,737+7.8%$1.36M$4.27M#2436#578
226Smith County$2.74M$145,707+5.3%$2.61M$7.65M#2437#348
227Brown County$0.30M$145,417+9.2%$0.27M$0.88M#2445#1663
228Brazoria County$4.63M$145,117+10.4%$4.19M$12.23M#2452#217
229Robertson County$0.06M$145,032-12.8%$0.07M$0.23M#2453#2638
230Gillespie County$0.18M$144,141-18.0%$0.22M$0.83M#2468#2035
231Liberty County$1.21M$143,101+13.6%$1.07M$3.04M#2482#670
232Washington County$0.28M$143,046+5.9%$0.26M$0.83M#2483#1708
233Milam County$0.14M$142,788-7.8%$0.16M$0.54M#2486#2167
234Fort Bend County$10.75M$142,413+11.3%$9.65M$27.44M#2496#93
235Ellis County$2.50M$140,468+5.9%$2.36M$7.11M#2533#379
236Lamar County$0.40M$138,658+5.9%$0.38M$1.03M#2567#1406
237Upshur County$0.31M$136,949+16.8%$0.27M$0.75M#2592#1630
238San Jacinto County$0.15M$136,699+4.9%$0.14M$0.42M#2597#2134
239Polk County$0.40M$135,195+4.2%$0.38M$1.09M#2615#1417
240Lubbock County$3.23M$131,997-18.6%$3.97M$14.77M#2648#302
241Hunt County$1.08M$130,419+3.9%$1.04M$2.94M#2667#730
242Angelina County$0.71M$129,664+8.2%$0.66M$2.07M#2683#975
243Van Zandt County$0.48M$129,117+4.1%$0.47M$1.25M#2689#1258
244Rusk County$0.37M$128,920+3.2%$0.36M$1.02M#2694#1478
245Anderson County$0.42M$128,569+11.6%$0.37M$1.05M#2699#1371
246Parker County$1.67M$128,146+5.7%$1.58M$4.70M#2706#528
247Collin County$12.80M$127,582+11.0%$11.53M$32.96M#2717#69
248Wilson County$0.32M$119,772-10.8%$0.36M$1.24M#2792#1615
249Starr County$0.41M$119,730+9.8%$0.38M$1.36M#2793#1376
250Denton County$9.78M$119,115+8.3%$9.03M$26.68M#2805#102
251Walker County$0.52M$113,128-11.7%$0.59M$1.94M#2879#1208
252Harrison County$0.33M$102,774+7.4%$0.30M$1.05M#2998#1588
253Randall County$0.83M$92,929+5.9%$0.78M$2.34M#3068#878

Methodology: How We Built the Lone Star Lust 2026 Index

The spend model

Same OnlyFans-Wrapped-2026 methodology used in the U.S. and global reports. In summary:

1. The Data Engine. Over 2 years of monthly search volumes for “OnlyFans” across 216 countries and 300+ cities, sourced via the Google Ads API and filtered for high-intent traffic. Then expanded to all U.S. states, 167 top U.S. cities, and every U.S. county.

2. The Financial Anchor. We anchor the model to the OnlyFans “Source of Truth”: Fenix International Ltd’s UK Companies House filings — $6.6bn in 2024, $7.2bn in 2025’s latest accounts.

3. The Attribution Model. OnlyGuider’s proprietary revenue data is used to weight raw search volumes by conversion quality per location. A search from a non-payment-supported region converts differently than one from Texas.

4. The Location Algorithm (RPS). We calculate a unique Revenue Per Search (RPS) for every country (National Revenue / National Search Volume) and apply it to location-specific search volumes to generate granular revenue estimates for every state, city and county in scope.

5. Standardisation. All data is standardised to Spend Per 10,000 Population to strip out population bias and reveal true market intensity.

6. Forecasting (2026 only). 2024 and 2025 figures are based on the model above applied to actual reported OnlyFans revenue. 2026 forecasts are produced using a TimesFM 3.0 time-series model on top of the historical location-level series, and only apply to the 2026 line.

The survey

Fieldwork: Online via Pollfish, first fortnight of September 2026.
Sample: n = 5,000 total (1,000 adults per city × 5 cities), 50/50 men and women per city, 18+.
Coverage: Houston, Dallas, San Antonio, Austin, Fort Worth — Texas’s five biggest cities by adult population. Combined 18+ population coverage: 5,531,198 adults.
Blended-Texas figures (e.g. “71% of women across Texas’s 5 biggest metros”) are computed as population-weighted averages using each city’s 18+ adult population as weight, recovered from the OnlyGuider spend model (spend per 10k adults ⇒ adult population). Weight table shown above.
Limitations: This is a five-metro read, not a statewide random sample. Rural Texas, mid-sized metros (Corpus Christi, El Paso, McAllen, Lubbock, Amarillo, Waco), and the Rio Grande Valley are not surveyed. All headline blend figures are labelled as five-metro reads — never as “Texas” flat.

Lone Star Lust 2026 © 2026 by OnlyGuider is licensed under CC BY 4.0. Findings, tables, forecasts and survey data may be reproduced, adapted and republished for editorial coverage, provided OnlyGuider is credited as the source with a live link to this write-up (https://blog.onlyguider.com/blog/lone-star-lust-2026).

Author

  • Sam Pierce

    Founder & CEO, OnlyGuider

    Built OnlyGuider from a spreadsheet to the leading search in the category — 1M+ monthly active users on a 24-hour-fresh index that’s become the default way people find OnlyFans creators. Quoted by NY Post, Vice, Yahoo News, FOX 4, CBS, Boston 25, and the Toronto Sun on how the creator economy actually works.

    Why he built it

    Sam was hunting for the right business to build. One chart kept climbing faster than anything else online — OnlyFans. He signed up as a user to understand the demand.
    He hit a wall in the first hour. The biggest creator economy on the internet had no real search, no activity filters, no way to tell who was still posting. Curated lists went stale in a week. The platform had no front door.
    He started building one. Not a directory — a crawler that checked real activity 24/7 and scored every profile automatically. Three pillars: last seen, user behavior, profile freshness. Re-scored every 24 hours. No manual lists, no bought rankings, no opinions.
    That became AlgoRank. That became OnlyGuider. Now it’s the way people search the platform.

    “The platform had millions of creators and basically no way to find the good ones. That was the whole product thesis.”
    — Sam Pierce, Founder & CEO, OnlyGuider

    What he’s published

    OnlyFans Statistics — The Definitive Reference
    The reference dataset on OnlyFans. Index size, activity rates, creator demographics, spending patterns, growth curves — every number anyone needs to talk about the platform, kept current and continuously updated.
    Read the report →

    OnlyFans Wrapped 2025 — Global Spending Analysis
    $7.2B in global creator-economy revenue. Per-capita spend across 100+ markets, emerging geographies, year-over-year trends. The most-cited creator-economy report of 2025 — picked up by NY Post, Yahoo, FOX 4, CBS, Boston 25, and the Toronto Sun.
    Read the report →

    The 2026 U.S. OnlyFans Creator Census
    $1.68 billion in income generated by American creators on the platform. Demographics, geography, earnings distribution — the most complete public profile of the U.S. creator base ever published.
    Read the report →

    U.S. OnlyFans Spending by State & City — 2025
    All 50 states. 167 American cities. Per-capita spend, year-over-year growth, market-by-market breakdowns. The dataset behind the NY Post, FOX 4, CBS, and Boston 25 stories.
    Read the report →

    The World’s Most Searched OnlyFans Categories
    What people actually search for on OnlyFans, ranked. The largest behavioral dataset on platform demand published — niches, body types, demographics, regions — drawn from the millions of monthly searches running through OnlyGuider.
    Read the report →

    In the news

    OutletQuote

    AOL
    “History shows that moments of political change are often accompanied by bursts of online expression, escapism, and digital spending.”

    The Independent
    “What older generations might sneer at as scandal, students are increasingly viewing as strategy.”

    Yahoo Lifestyle
    “We expected the usual urban hotspots — Dallas, Austin, Houston — to lead this year’s spending charts.”

    Evening Standard
    “What older generations might sneer at as scandal, students are increasingly viewing as strategy.”

    WDBO
    “Orlando has always been a cultural trendsetter — from theme parks to entertainment to lifestyle.”

    Boston 25 News
    “Across Massachusetts, residents spent $56.6 million on OnlyFans in 2025 — about $155,068 per day statewide.”

    Toronto Sun
    “Let’s be honest — Canadians are horny and they’re not shy about it.”

    FOX 4 News
    “The Fort Worth and Dallas split is the single most striking data point in the Texas numbers.”

    Press inquiries: [email protected] · Replies within 24 hours

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