OnlyFans Creators: Full Statistics and Analysis

OnlyFans has firmly established itself as a leading platform within the creator economy. What began as a niche service has evolved into a massive ecosystem with a multi-million audience and a multi-billion dollar turnover.Но how many people are actually making a living on the platform? How much are subscribers spending? And how have these figures shifted over recent years?

In this article, we have compiled key OnlyFans statistics for 2025: from the total number of creators and fans to financial performance and demographics. These data points will help you understand the scale of the platform and evaluate your own prospects.

Key Statistics

According to the latest data, the total number of creators on OnlyFans has reached 4.66 million. While growth has slowed compared to the pandemic years, the platform continues to attract new talent.

The gender distribution among creators remains stable: 84% are women, 14% are men, and 2% identify as non-binary or prefer not to specify their gender. The average age of a female creator is 29, while for male creators, it is 32. This confirms that the primary creator demographic consists of young adults who grew up in the digital age.

The peak of registrations occurred in 2023. Source: Statista

According to our data, the United States remains the primary hub for creators, with nearly 1.3 million individuals. The United Kingdom follows in second place with 280,000 creators. A significant presence is also noted in Canada, Australia, Germany, and Brazil.

In 2025, the platform’s total audience grew by 24%, reaching 377.5 million users. This translates to an average ratio of approximately 80 potential subscribers for every single creator.

The platform’s gross revenue for 2025 totaled $7.2 billion, a 9% increase over the previous reporting period. OnlyFans’ own commission income reached $1.4 billion, with net profit after taxes estimated at approximately $520 million. Out of the total transaction volume, creators received their standard 80% share, amounting to more than $5.7 billion.

The biggest jump occurred in 2020, when gross volume increased by almost $2 billion, rising from $0.27 billion in 2019 to $2.2 billion. Source: Ofstats

How many creators are there on OnlyFans

As of 2025, approximately 4.66 million content creators are registered on the platform. It is important to understand that this is the total number of accounts, including both active and those who have not published new content for a long time. According to various estimates, there may be fewer really active authors.

Dynamics of the growth in the number of creators by year:

The explosive growth seen in 2020–2021 was directly linked to the pandemic, as people globally sought remote income streams. Since 2023, the growth rate has decelerated, signaling market saturation. Nevertheless, the creator base continues to expand, albeit at a more moderate pace than in previous years.

A critical nuance to consider: OnlyFans approves only about 36% of all registration applications. This indicates that the actual number of aspiring creators is significantly higher, but the platform maintains strict standards for quality and security.

Who Are These Creators: Gender Statistics

OnlyFans is frequently characterized as a female-dominated platform, and the statistics bear this out:

• Women — 84% (approx. 3.91 million)
• Men — 14% (approx. 650,000)
• Non-binary/Other — 2% (approx. 93,000)

Creator statistics. Source: SimpleBeen

Why are there so many women? Because the main audience of subscribers (78.9% are men). More than 85% of users actively interact with the content: subscribe, like, and comment. The platform has enabled millions of women to earn directly from their audience, without intermediaries and studios.

The number of members is growing every year. Source: upmarket.co

Research also indicates that women earn, on average, 78% more than their male counterparts. This is driven entirely by demand: the male audience is more willing to pay for female-oriented content.

Creator Geography

According to OnlyGuider, the United States is home to 1,297,804 creators, accounting for approximately 28% of the platform’s total creator base. California leads among the states with 169,505 creators, followed by Texas (123,792) and Florida (120,772). Data from Gitnux highlights that 22% of creators reside in rural areas of the U.S., with the highest per-capita concentration found in the Midwest.

The highest density of creators is found in:

• Nevada (1,648 creators per 100,000 residents)
• Washington (594 per 100,000)
• Georgia (568 per 100,000)

Among cities, the leaders are Los Angeles (86,238 creators), New York City (75,911), and Las Vegas (47,532).

These ten states alone account for nearly $1 billion of the total revenue of content creators in the United States. Source: OnlyGuider

According to Gitnux, creators from Brazil account for approximately 8% of the total number of creators outside of North America and Europe. Asian creators make up 7%, with an annual growth rate of 15%. Latin American creators represent 9% (primarily from the U.S. and Latin American countries).

75% of content creators use English as their primary language, followed by Spanish (10%) and Portuguese (8%). Regarding ethnicity, 85% of OnlyFans creators identify as White or Caucasian, 10% as Black or African American, and 5% as representatives of other ethnic groups.

Creator Demographics: Age

Statistics show that the vast majority of creators are between 20 and 40 years old. The average age of an OnlyFans creator falls within the 25–34 range, accounting for 48% of the platform’s total base. Female creators aged 18–24 represent 35% of the total, making them the largest single demographic segment. Notably, 32% of creators are full-time students who balance their work on the platform with their studies.

Age of creators. Source: SimpleBeen

Approximately 28% of content creators are parents, and notably, 65% of them are single mothers using the platform as their primary source of income. Creators aged 45 and older (8%) frequently specialize in content for mature audiences seeking experienced and established creators. In terms of relationship status, 65% of creators are single, while 25% are in a domestic partnership and 10% are married. Additionally, 20% of creators have children under the age of 18 living at home with them.

How Much Do Creators Actually Earn?

While the figure of 4.66 million creators is impressive, it is crucial to understand the income distribution. The average income for a full-time creator is approximately $43,000 per year after deducting platform commissions. However, when averaged across all creators (including inactive accounts), the median earnings drop to roughly $102 per month. For comparison, the total annual income for U.S.-based OnlyFans creators is estimated at $1.68 billion, with an average annual income per creator in the U.S. of about $1,300.

Revenue Structure:

• PPV (Pay-Per-View): Accounts for about 40% of total income for top-tier creators.
• Tips: Comprise 20–25% of the average creator’s earnings.
• Subscriptions: Provide about 50% of total revenue for 60% of creators (with the average subscription price hovering around $7.20).

Bella Thorne, best known for her role as CeCe Jones on Disney’s Shake It Up, is one of the richest content creators on OnlyFans, with an estimated monthly income of $11 million. Source: Ofstats

Income distribution on OnlyFans is extremely uneven, and it is crucial to understand this from the outset. Roughly 300 creators earn more than $1 million per year. While this represents only 0.0064% of all creators, the figures themselves highlight the platform’s massive potential. Looking at the breakdown more closely, the top 1% of creators earn an average of approximately $49,000 per year, whereas the top 0.1% see earnings exceeding $1.7 million. This massive gap confirms that OnlyFans is a platform where a small fraction of creators captures the lion’s share of total revenue.

The ratio of creators to their audience is equally interesting. On average, there are about 80 fan accounts for every single creator. Furthermore, creators themselves make up only 1.3% of the entire user base. This indicates that the platform’s ecosystem is sustained by a vast number of subscribers willing to pay a relatively small pool of creators.

Conclusions

The market is vast, but entry is still possible. While 4.66 million creators is a significant number, the platform continues to grow, offering everyone a chance to find their audience. The key success factors are finding a specific niche and maintaining a systematic workflow.

The majority of creators are women. With 84% of creators being female, this directly correlates with the fact that 79% of the audience is male. Understanding your target demographic is the ultimate key to success.

Income is distributed highly unevenly. While the top 0.1% of creators capture the lion’s share of revenue, an average active creator can still expect to earn around $43,000 per year. The primary source of income is not subscriptions, but PPV (Pay-Per-View) and tips.

The US remains the leading market for creators. More than a quarter of all creators reside in the States. If you are targeting an English-speaking audience, the competition is higher, but so is the purchasing power of the subscribers.

Platform growth has stabilized. Following the explosive growth of 2020–2022, the market has matured. Reaching the top is more challenging than it was in 2020; however, the “rules of the game” are now clearer, and the audience is more sophisticated and willing to pay for high-quality content.

Frequently Asked Questions (FAQ) About OnlyFans Creators

Is it too late to start since there are already so many creators?

No, it is not. While the growth rate has moderated, the platform continues to expand. With the user base reaching 377 million, there is no reason to believe growth has peaked. New audiences are constantly joining, seeking fresh faces, unique niches, and innovative formats. The key is to find your own unique selling point.

Is it true that OnlyFans rejects creator applications?

Yes, OnlyFans approves only about 36% of all applications. This is done to ensure compliance with safety regulations and age restrictions. If your application is rejected, you can reapply after ensuring that all your documentation is strictly in order.

How much can I realistically earn in my first month?

It depends on your effort and existing audience, but here are the market averages: many creators earn between $100 and $500 in their initial months. With a systematic approach, you can reach $1,000–$3,000 by months 3 to 6. While the top 1% earn around $49,000 per year, those figures are the exception, not the rule.

Is it mandatory to create explicit content?

No. Although OnlyFans is primarily known for adult content, the platform hosts successful fitness coaches, musicians, artists, chefs, and even psychologists. The main requirement is that your content is high-quality and provides enough value for subscribers to be willing to pay for it.

What is the most common mistake beginners make?

Trying to please everyone at once. Without a clear niche, it is extremely difficult to stand out among 4.6 million creators. Choose your specific theme and persona, and remain consistent. Subscribers value authenticity and a predictable content schedule.