U.S. OnlyFans Spending by State & City 2025

In 2025, the digital creator economy has moved from the periphery of entertainment to a central pillar of the American consumer landscape. According to the latest market intelligence from Onlyfans finder Onlyguider, the total expenditure on OnlyFans within the United States has reached an estimated $2.63 Billion annually.

This report breaks down spending by territory, census division, and major metropolitan hubs to identify where the digital intimacy market is most concentrated.

The National Baseline

To compare regions of varying sizes, this analysis utilizes a Spend Per 10,000 Residents metric.

• Total Market Spend: $2.63 Billion
• National Average Spend: $77,334 (Per 10k Population)

Interactive U.S Onlyfans Spend Map

Use the interactive tool below to toggle between States, Cities, Regions or Divisions. Filter by Total Spend or Per Capita.

State Rankings: The Per-Capita Onlyfans Leaders

While populous states like California and Texas lead in raw dollar totals, the per-capita data reveals a different story of engagement. The District of Columbia* and the Mountain West show the highest density of spending in the country.

Top 10 States by Per-Capita Onlyfans Spend (2025)

Rank	State / Territory	Spend Per 10k Pop	Total Annual Spend
1	District of Columbia*	$129,655	$9.1M
2	North Dakota	$108,067	$8.6M
3	Nevada	$99,423	$32.4M
4	Colorado	$95,116	$56.6M
5	Illinois	$93,176	$118.4M
6	Arizona	$92,945	$70.4M
7	New Mexico	$92,807	$19.7M
8	Washington	$91,858	$73.1M
9	New Hampshire	$89,055	$12.5M
10	California	$88,916	$350.6M

The Lower Percentile

On the opposite end of the spectrum, states in the Deep South and the “Bible Belt” show the lowest engagement per capita, with Mississippi (50,265) ranking at the bottom of the index.

Metropolitan Analysis: High Spending Cities

When shifting the focus to urban nodes, the concentration of wealth and digital consumption becomes even more pronounced. Urban centers in the “Sun Belt” (Georgia, Florida, and Arizona) dominate the top of the city rankings.

Top 10 Cities by Spending Density

Rank	City	State	Spend Per 10k Pop
1	Atlanta	Georgia	$525,475
2	Orlando	Florida	$466,430
3	Salt Lake City	Utah	$412,038
4	Miami	Florida	$374,921
5	Minneapolis	Minnesota	$337,268
6	Cleveland	Ohio	$303,703
7	Denver	Colorado	$296,498
8	Seattle	Washington	$288,159
9	St. Louis	Missouri	$261,820
10	Las Vegas	Nevada	$258,607

Key Observation: Atlanta, GA currently sits as the #1 urban market in the U.S. for OnlyFans spending density, outperforming traditional hubs like New York City and Los Angeles on a per-capita basis by a significant margin.

Regional Market Share

The U.S Census Bureau Divisions allows us to see how the $2.63B Onlyfans spend is distributed across broader U.S geographic divisions.

Census Division Market Summary (2025)

Rank	Census Division	Total Market Spend	% of National Spend	Avg. Spend Per 10k
1	South Atlantic	$508.8M	18.84%	$81,324
2	Pacific	$477.1M	17.67%	$86,031
3	East North Central	$403.2M	14.93%	$83,412
4	Middle Atlantic	$335.8M	12.44%	$80,002
5	West South Central	$321.3M	11.90%	$65,865
6	Mountain	$241.4M	8.94%	$86,220
7	West North Central	$189.5M	7.02%	$84,188
8	New England	$114.6M	4.24%	$79,474
9	East South Central	$110.3M	4.09%	$55,271

All States Spend: The Full 2025 Rankings

The following table provides the complete economic breakdown for all 50 states plus the District of Columbia. Note that while California and Texas command the largest market shares, smaller territories often exhibit significantly higher engagement density. The data is ranked by spend per capita.

Rank	State / Territory	Total Annual Spend	% of US Market	Spend Per 10k Pop
1	District of Columbia*	$9.1M	0.34%	$129,655
2	North Dakota	$8.6M	0.32%	$108,067
3	Nevada	$32.4M	1.20%	$99,423
4	Colorado	$56.6M	2.10%	$95,116
5	Illinois	$118.4M	4.39%	$93,176
6	Arizona	$70.4M	2.61%	$92,945
7	New Mexico	$19.7M	0.73%	$92,807
8	Washington	$73.1M	2.71%	$91,858
9	New Hampshire	$12.5M	0.46%	$89,055
10	California	$350.6M	12.98%	$88,916
11	Wyoming	$5.1M	0.19%	$87,098
12	Iowa	$28.0M	1.04%	$86,563
13	Hawaii	$12.2M	0.45%	$84,758
14	Ohio	$100.3M	3.72%	$84,461
15	Oregon	$36.0M	1.34%	$84,458
16	New York	$167.1M	6.19%	$84,128
17	Minnesota	$47.9M	1.77%	$82,684
18	Indiana	$56.6M	2.10%	$81,836
19	Maine	$11.4M	0.42%	$81,339
20	Michigan	$82.0M	3.04%	$80,960
21	Texas	$248.4M	9.20%	$79,415
22	Massachusetts	$56.6M	2.10%	$79,406
23	Nebraska	$15.9M	0.59%	$79,367
24	Georgia	$87.4M	3.24%	$78,237
25	Pennsylvania	$100.3M	3.72%	$76,741
26	Wisconsin	$45.6M	1.69%	$76,628
27	Vermont	$4.9M	0.18%	$76,556
28	South Dakota	$6.9M	0.26%	$75,663
29	Connecticut	$27.3M	1.01%	$74,383
30	Kansas	$22.0M	0.82%	$74,271
31	Missouri	$46.3M	1.71%	$74,154
32	West Virginia	$13.0M	0.48%	$73,585
33	Virginia	$64.7M	2.40%	$73,518
34	Oklahoma	$29.5M	1.09%	$72,175
35	New Jersey	$68.3M	2.53%	$71,912
36	North Carolina	$79.2M	2.93%	$71,704
37	Alaska	$5.1M	0.19%	$70,127
38	Maryland	$43.2M	1.60%	$69,129
39	Utah	$24.1M	0.89%	$68,987
40	Rhode Island	$7.6M	0.28%	$68,543
41	Florida	$159.6M	5.91%	$68,320
42	Montana	$7.5M	0.28%	$66,111
43	South Carolina	$36.0M	1.34%	$65,860
44	Kentucky	$30.1M	1.12%	$65,804
45	Idaho	$12.7M	0.47%	$63,880
46	Delaware	$6.7M	0.25%	$63,760
47	Alabama	$30.0M	1.11%	$58,335
48	Louisiana	$26.4M	0.98%	$57,538
49	Arkansas	$16.7M	0.62%	$54,364
50	Tennessee	$36.3M	1.35%	$50,265
51	Mississippi	$13.7M	0.51%	$46,682

All Cities Spend: The Full 2025 Rankings

This table contains every urban center (167 Cities) analyzed in our 2025 model, ranked by their national spending per capita.

Rank	City	State	Total Annual Spend	Spend Per 10k
1	Atlanta	Georgia	$26,172,000	$525,475
2	Orlando	Florida	$14,346,133	$466,430
3	Salt Lake City	Utah	$8,232,066	$412,038
4	Miami	Florida	$17,544,933	$374,921
5	Minneapolis	Minnesota	$14,346,133	$337,268
6	Cleveland	Ohio	$11,316,666	$303,703
7	Denver	Colorado	$21,325,333	$296,498
8	Seattle	Washington	$21,325,333	$288,159
9	St. Louis	Missouri	$7,895,800	$261,820
10	Las Vegas	Nevada	$17,544,933	$258,607
11	Cincinnati	Ohio	$7,944,300	$256,815
12	Pittsburgh	Pennsylvania	$7,763,233	$256,654
13	Birmingham	Alabama	$4,830,600	$244,494
14	Buffalo	New York	$6,802,933	$244,403
15	Tampa	Florida	$8,668,566	$225,181
16	Boston	Massachusetts	$14,346,133	$212,351
17	Saint Paul	Minnesota	$6,529,716	$209,589
18	Kansas City	Kansas	$3,276,983	$209,248
19	Dallas	Texas	$26,172,000	$201,308
20	Baltimore	Maryland	$11,728,933	$197,684
21	Charleston	South Carolina	$2,654,566	$193,004
22	Grand Rapids	Michigan	$3,603,550	$181,158
23	Portland	Oregon	$11,728,933	$179,752
24	Austin	Texas	$17,544,933	$179,230
25	Los Angeles	California	$71,342,933	$178,447
26	Chicago	Illinois	$47,691,200	$173,650
27	Detroit	Michigan	$10,977,166	$171,756
28	Savannah	Georgia	$2,515,533	$170,758
29	Syracuse	New York	$2,328,000	$160,363
30	Richmond	Virginia	$3,629,416	$160,165
31	Hartford	Connecticut	$1,918,983	$158,522
32	Rochester	New York	$3,280,216	$155,781
33	Manchester	New Hampshire	$1,786,416	$155,300
34	Fargo	North Dakota	$1,948,083	$154,830
35	Tacoma	Washington	$3,386,916	$154,409
36	Scottsdale	Arizona	$3,925,266	$153,745
37	Honolulu	Hawaii	$5,310,750	$151,653
38	San Diego	California	$21,325,333	$149,549
39	Kansas City	Missouri	$7,523,966	$147,940
40	Raleigh	North Carolina	$7,523,966	$147,874
41	Sandy Springs	Georgia	$1,590,800	$146,758
42	Erie	Pennsylvania	$1,367,700	$140,436
43	Houston	Texas	$31,988,000	$138,801
44	Nashville	Tennessee	$9,596,400	$138,576
45	Phoenix	Arizona	$22,811,166	$137,394
46	New Orleans	Louisiana	$5,253,786	$136,850
47	Green Bay	Wisconsin	$1,411,350	$135,632
48	Charlotte	North Carolina	$11,728,933	$134,109
49	Albuquerque	New Mexico	$7,452,833	$132,964
50	San Francisco	California	$11,728,933	$132,650
51	Mobile	Alabama	$2,476,733	$132,416
52	Knoxville	Tennessee	$2,441,166	$132,202
53	Columbia	South Carolina	$1,747,616	$130,035
54	Washington	D.C.	$9,105,066	$129,655
55	Springfield	Missouri	$2,184,116	$128,568
56	Cambridge	Massachusetts	$1,513,200	$127,800
57	Omaha	Nebraska	$6,175,666	$127,754
58	Columbus	Ohio	$11,155,000	$127,378
59	Lakewood	Colorado	$1,988,500	$126,819
60	Rio Rancho	New Mexico	$1,147,833	$126,382
61	Milwaukee	Wisconsin	$7,329,966	$123,227
62	Virginia Beach	Virginia	$5,558,100	$122,432
63	Las Cruces	New Mexico	$1,332,133	$118,533
64	Carmel	Indiana	$1,164,000	$116,648
65	New Haven	Connecticut	$1,542,300	$115,077
66	San Jose	California	$11,728,933	$113,859
67	Kenosha	Wisconsin	$1,120,350	$112,905
68	West Valley City	Utah	$1,573,016	$112,896
69	San Antonio	Texas	$17,387,250	$112,374
70	Fort Worth	Texas	$10,241,583	$111,453
71	Salem	Oregon	$1,948,083	$110,978
72	Philadelphia	Pennsylvania	$17,544,933	$109,398
73	Fort Wayne	Indiana	$2,851,800	$108,052
74	Tucson	Arizona	$5,897,600	$108,019
75	Providence	Rhode Island	$2,054,783	$107,976
76	Oklahoma City	Oklahoma	$7,307,333	$107,293
77	Indianapolis	Indiana	$10,419,416	$107,044
78	Lafayette	Louisiana	$1,592,416	$104,858
79	Louisville	Kentucky	$6,634,800	$104,774
80	Evansville	Indiana	$1,238,366	$104,569
81	Colorado Springs	Colorado	$5,050,466	$104,385
82	Waterbury	Connecticut	$1,193,100	$104,289
83	Nampa	Idaho	$1,096,100	$102,828
84	Vancouver	Washington	$1,930,300	$102,816
85	Akron	Ohio	$1,941,616	$101,711
86	Spokane	Washington	$2,308,600	$100,817
87	Joliet	Illinois	$1,484,100	$100,658
88	Overland Park	Kansas	$1,909,283	$99,821
89	New York City	New York	$87,240,000	$99,086
90	Jersey City	New Jersey	$2,696,600	$99,014
91	Rockford	Illinois	$1,377,400	$98,275
92	Des Moines	Iowa	$2,433,083	$98,152
93	Fayetteville	Arkansas	$919,883	$97,913
94	Lansing	Michigan	$1,117,116	$97,738
95	Warren	Michigan	$1,307,883	$97,562
96	Little Rock	Arkansas	$1,965,866	$97,036
97	Reno	Nevada	$2,470,266	$96,864
98	Boise	Idaho	$2,281,116	$96,786
99	Jacksonville	Florida	$9,151,950	$96,375
100	Newark	New Jersey	$2,728,933	$96,197
101	Jackson	Mississippi	$1,375,783	$93,186
102	Aurora	Colorado	$3,470,983	$92,778
103	Fort Collins	Colorado	$1,532,600	$91,318
104	Norfolk	Virginia	$2,135,616	$89,729
105	Lawton	Oklahoma	$811,566	$89,582
106	Mesa	Arizona	$4,504,033	$88,495
107	Baton Rouge	Louisiana	$1,935,150	$87,824
108	Billings	Montana	$1,028,200	$87,800
109	Columbia	Missouri	$1,073,466	$87,195
110	Chesapeake	Virginia	$2,112,983	$87,002
111	Lexington	Kentucky	$2,777,433	$86,103
112	Cedar Rapids	Iowa	$1,172,083	$85,911
113	South Bend	Indiana	$882,700	$85,661
114	Bellevue	Washington	$1,248,066	$85,658
115	Fresno	California	$4,478,166	$84,478
116	Gresham	Oregon	$927,966	$84,076
117	Henderson	Nevada	$2,627,083	$82,077
118	Independence	Missouri	$944,133	$81,411
119	Toledo	Ohio	$2,184,116	$80,633
120	Chandler	Arizona	$2,062,866	$80,215
121	Allentown	Pennsylvania	$1,002,333	$80,130
122	Wichita	Kansas	$3,170,283	$79,677
123	Sioux Falls	S. Dakota	$1,553,616	$77,890
124	Bridgeport	Connecticut	$1,149,450	$77,323
125	Madison	Wisconsin	$2,083,883	$77,226
126	Springfield	Massachusetts	$1,181,783	$77,210
127	N. Las Vegas	Nevada	$1,868,866	$77,161
128	N. Charleston	S. Carolina	$795,400	$75,768
129	Eugene	Oregon	$1,435,600	$75,759
130	Newport News	Virginia	$1,362,850	$75,724
131	Worcester	Massachusetts	$1,391,950	$75,222
132	Lincoln	Nebraska	$2,184,116	$75,131
133	Woodbridge	New Jersey	$742,050	$74,514
134	Chattanooga	Tennessee	$1,348,300	$74,456
135	Norman	Oklahoma	$908,566	$74,252
136	Topeka	Kansas	$932,816	$72,685
137	Aurora	Illinois	$1,513,200	$72,408
138	Anchorage	Alaska	$2,106,516	$72,255
139	Augusta	Georgia	$1,440,450	$71,613
140	St. Petersburg	Florida	$1,841,383	$71,286
141	Rochester	Minnesota	$787,316	$71,067
142	Broken Arrow	Oklahoma	$795,400	$70,360
143	Lowell	Massachusetts	$756,600	$67,941
144	Orem	Utah	$612,716	$67,763
145	Durham	N. Carolina	$1,873,716	$66,090
146	Columbus	Georgia	$1,320,816	$65,939
147	Paterson	New Jersey	$1,049,216	$65,684
148	Greensboro	N. Carolina	$1,935,150	$64,713
149	Winston-Salem	N. Carolina	$1,610,200	$64,507
150	Sterling Hts	Michigan	$834,200	$63,561
151	Stamford	Connecticut	$842,283	$62,174
152	Naperville	Illinois	$915,033	$60,886
153	Tulsa	Oklahoma	$2,834,016	$60,459
154	Tuscaloosa	Alabama	$596,550	$59,894
155	Clarksville	Tennessee	$965,150	$59,463
156	Yonkers	New York	$1,188,250	$59,287
157	Meridian	Idaho	$677,383	$58,899
158	Huntsville	Alabama	$1,251,300	$58,198
159	Shreveport	Louisiana	$1,015,266	$54,063
160	Montgomery	Alabama	$1,068,616	$53,270
161	Edison	New Jersey	$565,833	$52,413
162	Memphis	Tennessee	$3,099,150	$48,951
163	Columbia	Maryland	$493,083	$47,342
164	Provo	Utah	$504,400	$43,841
165	Sandy	Utah	$357,283	$32,960
166	Olathe	Kansas	$591,700	$32,189
167	Paradise	Nevada	$640,200	$26,470

Methodology

To determine where the almost $2.63 Billion OnlyFans economy actually lives in the U.S, we built a proprietary financial model that triangulates search intent, traffic quality, and audited revenue.

1. The Data Engine

We harvested over 2 years of monthly search volumes for “OnlyFans” across all 50 States (+ D.C)+ 167 top U.S cities using the Google Ads API, filtering for high-intent traffic.

2. The Financial Anchor

Search volume is just noise without revenue data. We anchored our model to the “Source of Truth”: Onlyfans (Fenix International Ltd’s) UK companies house filings: $6.6bn in 2024 and $7.2bn in 2025’s latest accounts.

3. Duplicating the Attribution Model

From our Onlyfans Wrapped 2025 report, we used weighted raw search volumes by “conversion quality” for each country. This allowed us to allocate the global $7.2bn revenue pot accurately across national borders and formed the basis for the U.S market figures..

4. The State & City Algorithm (RPS)

To model State and City-level spend, we calculated a unique Revenue Per Search (RPS) for every country (National Revenue / National Search Volume). We then applied this RPS to State and City-specific search volumes to generate granular urban revenue estimates.

5. The Standardization 

To compare giants like California and New York City, we standardized all data to Spend Per 10k Population. This metric strips away population bias to reveal true market intensity.

6. * District of Columbia: Yes – we’ve included D.C as a State in this data. Why? Because D.C has some seriously juicy spend on Onlyfans (as per our analysis). It is the home of the U.S Govt and packed full of highly paid important people. So important, powerful & high profile people with tons of money = interesting stories to tell. 

Plus D.C Presidential Elections: Under the 23rd Amendment, D.C. is treated as a state for the Electoral College, receiving the same number of electors as the least populous state (currently three).Federal Funding & Grants: D.C. receives federal block grants normally reserved for states, such as Medicaid, SNAP (food stamps), and funding for highways and education. Taxation: D.C. residents pay federal income taxes exactly like residents of the 50 states, contributing more per capita than any state.Local Governance: The District manages state-level functions like a school system, motor vehicle services, and a local court system that the DC Court of Appeals describes as the “equivalent of a state supreme court.”Citizenship Obligations: Residents are treated like state citizens regarding jury duty and military service.

→ So basically it’s our data, our story and we’re including it 🙂

Copyright & Attribution

Onlyfans U.S Spend 2025 © 2025 by Onlyguider is licensed under CC BY 4.0