OnlyFans Official Revenue & Net Profit (Financials Revealed)

OnlyFans has become a major player in the creator economy, allowing content creators to monetize their work directly. Its financials reveal impressive growth, with key metrics like gross site volume and net profit highlighting its success. Below, we break down the numbers to understand the platform’s economic impact.

Top Statistics – (Editor’s Choice)

• Research suggests OnlyFans had a gross site volume (GSV) of $7.9 billion in 2024, up from $6.63 billion in 2023.
• It seems likely net revenue was $1.6 billion in 2024, with pre-tax profit projected at $810 million.
• The evidence leans toward 5.33 million creators and 389.5 million fans driving growth in 2024.
• Controversy exists around revenue distribution, with creators receiving about 80% of earnings.
• New data shows significant year-over-year increases, reflecting platform expansion.

Gross Site Volume (GSV): $7.9 billion in 2024 (estimated)

OnlyFans’ GSV represents the total amount of money transacted on the platform, including subscriptions, tips, and pay-per-view content. In 2023, this figure reached $6.63 billion, a significant increase from $5.5 billion in 2022. Research suggests it grew to an estimated $7.9 billion in 2024, marking a 19.7% increase, highlighting the platform’s ability to attract and retain a large user base, both creators and subscribers.

Historically, OnlyFans has seen exponential growth since its launch in 2016. For example, in 2019, the GSV was $238 million, which grew to $5.5 billion by 2022 and $6.63 billion in 2023. This growth is driven by the increasing number of creators and fans, as well as the platform’s global reach. Supplementary data shows that non-subscription revenue, such as tips and PPV content, now accounts for a significant portion of GSV, reflecting evolving user behaviors. 

This growth is linked to broader trends in the gig economy, where platforms like OnlyFans empower creators to monetize directly.

Year	GSV (in billions)
2019	$0.238
2022	$5.5
2023	$6.63
2024	$7.9 (est.)

Projections suggest that if the growth rate continues at 19.7%, GSV could reach approximately $9.45 billion in 2025. However, potential regulatory challenges, especially around adult content, could impact future growth.

Sources: UpMarket, FanFox, Variety, Statista, Guardian

Net Revenue: $1.6 billion in 2024 (estimated)

OnlyFans’ net revenue for 2024 was estimated at $1.6 billion, a 23% increase from $1.3 billion in 2023. This figure represents the company’s total income after accounting for refunds and other adjustments, retaining 20% of the GSV after paying out creators.

OnlyFans takes a 20% cut of the GSV, which amounts to $1.58 billion (20% of $7.9 billion), closely matching the estimated net revenue of $1.6 billion. This consistency validates the accuracy of the financial reporting. Additionally, the platform’s revenue share for creators is 80%, meaning creators collectively earned approximately $6.32 billion in 2024, up from $5.3 billion in 2023. This distribution highlights the platform’s role in creator empowerment, though some argue the 20% cut is high compared to industry standards.

Year	Net Revenue (in billions)
2022	$1.09
2023	$1.3
2024	$1.6 (est.)

Projections suggest that with continued growth, net revenue could reach approximately $1.89 billion in 2025, assuming a 20% growth rate similar to previous years. The steady increase in net revenue reflects OnlyFans’ solid business model and its ability to capture a significant portion of the creator economy. 

For creators like Sophie Rain, who earned $2.9 million monthly, OnlyFans represents not just a platform but a life-changing opportunity. However, for the average creator, earnings are much lower, with the mean annual payout around $1,300, highlighting the platform’s wide income disparity and sparking debates on equity.

Sources: UpMarket, FanFox, Variety, Guardian

Pre-Tax Profit: Approximately $810 million in 2024 (projected)

OnlyFans’ pre-tax profit for 2024 is projected at approximately $810 million, a 23% increase from $658 million in 2023. This high profit margin highlights the platform’s efficiency and profitability.

The 2023 figure is from the annual report, and for 2024, we project based on the profit margin from 2023. In 2023, pre-tax profit was $658 million on $1.3 billion net revenue, resulting in a profit margin of approximately 50.6%. Applying this margin to the estimated 2024 net revenue of $1.6 billion, pre-tax profit would be $1.6 billion * 0.506 ≈ $810 million.

OnlyFans’ profitability is driven by its lean operations, with only around 42 employees in 2023. This results in an astonishing $31 million in net revenue per employee and $15.5 million in operating profit per employee—far exceeding industry benchmarks. 

Additionally, the company paid $472 million in dividends to its owners in 2023, primarily to majority owner Leonid Radvinsky, underscoring its financial robustness. 

However, this high profitability has raised questions about the platform’s reliance on adult content and potential regulatory risks.

Year	Pre-Tax Profit (in millions)
2022	$525
2023	$658
2024	$810 (proj.)

Projections suggest that if the profit margin remains similar, pre-tax profit could reach approximately $962 million in 2025, based on projected net revenue of $1.89 billion. OnlyFans’ ability to generate such high profits with a small team is a testament to its lean operations and effective business strategy, but it also raises questions about sustainability and potential regulatory challenges.

Sources: UpMarket, MatthewBall, FanFox

Number of Creators: 5.33 million in 2024 (projected)

By the end of 2024, OnlyFans had an estimated 5.33 million creators, a projected 29.42% increase from 4.12 million in 2023. This growth reflects the platform’s attractiveness to content producers and its market penetration.

The 2023 figure is confirmed by the annual report, and for 2024, we project based on the 29.42% YoY growth from 2022 to 2023. Since its launch, OnlyFans has seen a steady increase in creators. 

For example, in 2021, there were 2.16 million creators, which grew to 3.18 million in 2022, and 4.12 million in 2023. This growth outpaces the increase in fans, suggesting that more creators are joining the platform than ever before, driven by the promise of direct monetization.

Year	Number of Creators (millions)
2021	2.16
2022	3.18
2023	4.12
2024	5.33 (proj.)

Projections suggest that if the growth rate continues at 29.42%, the number of creators could reach approximately 6.9 million in 2025. The rapid increase in creators reflects the platform’s success in providing a viable income source for a diverse range of content producers, but it also highlights the competitive nature of the platform, where only a small fraction of creators achieve significant earnings, sparking debates on equity and sustainability.

Sources: UpMarket

Number of Fans: 389.5 million in 2024 (projected)

OnlyFans had an estimated 389.5 million fan accounts in 2024, up 27.73% from 305 million in 2023, indicating the platform’s expanding user base and potential for revenue generation.

The 2023 figure is from the annual report, and for 2024, we project based on the 27.73% YoY growth from 2022 to 2023. The fan base has grown significantly over the years. 

For instance, in 2021, there were 180 million fans, which increased to 239 million in 2022, and 305 million in 2023. This growth is driven by the platform’s global appeal and its ability to attract diverse audiences, including younger demographics and international markets.

Year	Number of Fans (millions)
2021	180
2022	239
2023	305
2024	389.5 (proj.)

Projections suggest that if the growth rate continues at 27.73%, the number of fans could reach approximately 499.2 million in 2025. 

The massive fan base underscores OnlyFans’ global appeal and its role as a leading platform in the creator economy, but it also raises concerns about data privacy and content moderation, especially given the platform’s association with adult content.

Sources: UpMarket, FanFox, Variety, Guardian