Is Texas is more Handman than Landman?: New Data Reveals West Texas Oil Counties as OnlyFans Hotspots

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Data from a Texas special extension of the “OnlyFans Wrapped 2025” report shows Permian Basin counties topping per capita spend — and Loving County leads the pack.

A new analysis from Onlyfans search engine Onlyguider has uncovered a striking — and steamy — trend deep in the heart of Texas oil country. Released as part of the platform’s national “OnlyFans Wrapped 2025” report, the data reveals that several of the state’s smallest, most remote counties are spending more per capita on OnlyFans than anywhere else in Texas — with Loving County taking the number one spot by a jaw-dropping margin.

The analysis comes on the heels of renewed cultural attention on West Texas thanks to the hit Paramount+ series Landman, which is set in the Permian Basin and portrays life in oil boomtowns like Midland, Andrews, and Reeves County. As it turns out, the real-life story is just as colorful as the on-screen drama.

“We expected the usual urban hotspots — Dallas, Austin, Houston — to lead this year’s spending charts,” said Sam Pierce, CEO of Onlyguider. “But the data told a different story. The top of our list is dominated by counties most people have never heard of — like Glasscock, Upton, and of course, Loving — all right in the heart of oil country.”

The key driver? A combination of tiny official populations, high oilfield incomes, and a transient, overwhelmingly male workforce housed in remote “man camps”. Loving County, for example, has an official population of just 48, but tens of thousands of oil workers pass through its borders each week. That disparity leads to sky-high per capita stats — with Loving clocking in at more than $13 million in spend per 10,000 people.

“These guys are young, rich, bored, and isolated — that’s a perfect storm for digital vice,” Pierce added. “They’re not going to the mall or the movies. They’re living in trailers and scrolling OnlyFans.”

The findings draw a real-world parallel to a memorable Landman scene where roughnecks line up their trucks for coffee served by scantily clad baristas — a dramatized but accurate depiction of the testosterone-charged boredom that defines life in the Permian.

Top 10 Texas Counties by OnlyFans Spend Per Capita (2025):

Rank	County Name	Total Onlyfans Spend 2025	Onlyfans Spend/10k Pop
1	Loving County	$ 62,785.45	$ 13,080,302.08
2	Upton County	$ 181,654.55	$ 580,737.05
3	Culberson County	$ 103,525.45	$ 459,296.58
4	Coleman County	$ 218,338.18	$ 273,264.31
5	Donley County	$ 79,187.27	$ 248,002.72
6	Reeves County	$ 292,410.91	$ 244,572.52
7	Hemphill County	$ 54,672.73	$ 174,450.32
8	Kent County	$ 10,229.09	$ 145,506.26
9	Kenedy County	$ 4,585.45	$ 138,953.03
10	Travis County	$ 18,791,545.45	$ 137,791.47
11	Marion County	$ 133,154.55	$ 137,216.15

Top 10 Texas Oil Counties by OnlyFans Spend Per Capita (2025):

Rank	County Name	Total Onlyfans Spend 2025	Onlyfans Spend/10k Pop
1	Loving County	$ 62,785.45	$ 13,080,302.08
2	Upton County	$ 181,654.55	$ 580,737.05
6	Reeves County	$ 292,410.91	$ 244,572.52
18	Glasscock County	$ 14,461.82	$ 125,427.75
20	Reagan County	$ 36,860.00	$ 117,425.93
30	Martin County	$ 53,438.18	$ 103,182.43
36	Midland County	$ 1,716,018.18	$ 93,471.66
59	Karnes County	$ 117,634.55	$ 77,713.25
60	Howard County	$ 239,501.82	$ 77,677.11
63	Andrews County	$ 144,265.45	$ 76,238.15

These counties weren’t just statistical outliers — they dominated the per capita rankings. Eight of the top 10 are in the Permian Basin, the very region depicted in Landman. And while their total spending may not match the urban giants, the relative intensity of their digital behavior is unmatched.

“It’s the kind of data you just can’t make up,” said Pierce. “When you look at the numbers next to the cultural backdrop of Landman, it all clicks. The modern oil boom isn’t just about money — it’s about what people do with it when they’re stuck in the middle of nowhere.”

Top 50 Texas Counties by Total OnlyFans Spend (2025):

Rank	County Name	Total Onlyfans Spend 2025	Onlyfans Spend/10k Pop
1	Harris County	$ 43,297,272.73	$ 86,433.74
2	Dallas County	$ 33,756,000.00	$ 127,092.03
3	Bexar County	$ 19,082,545.45	$ 89,684.70
4	Travis County	$ 18,791,545.45	$ 137,791.47
5	Tarrant County	$ 17,027,909.09	$ 76,334.10
6	El Paso County	$ 8,662,981.82	$ 98,916.88
7	Collin County	$ 6,234,454.55	$ 49,690.47
8	Hidalgo County	$ 6,128,636.36	$ 66,992.81
9	Fort Bend County	$ 5,103,963.64	$ 53,253.16
10	Williamson County	$ 5,031,654.55	$ 69,165.54
11	Denton County	$ 4,945,236.36	$ 47,317.40
12	Montgomery County	$ 4,310,327.27	$ 57,500.70
13	Bell County	$ 2,922,345.45	$ 73,135.79
14	Guadalupe County	$ 2,652,509.09	$ 135,910.41
15	Galveston County	$ 2,620,763.64	$ 71,331.35
16	Cameron County	$ 2,423,236.36	$ 56,109.80
17	Hays County	$ 2,356,218.18	$ 80,684.39
18	Nueces County	$ 2,356,218.18	$ 66,724.76
19	Brazoria County	$ 2,264,509.09	$ 54,801.01
20	Webb County	$ 2,130,472.73	$ 78,089.92
21	Lubbock County	$ 2,130,472.73	$ 65,073.66
22	Brazos County	$ 1,999,963.64	$ 80,119.04
23	Comal County	$ 1,966,454.55	$ 97,528.84
24	McLennan County	$ 1,966,454.55	$ 72,735.21
25	Ector County	$ 1,837,709.09	$ 108,086.55
26	Midland County	$ 1,716,018.18	$ 93,471.66
27	Johnson County	$ 1,636,654.55	$ 77,733.45
28	Jefferson County	$ 1,507,909.09	$ 59,378.66
29	Potter County	$ 1,502,618.18	$ 131,062.48
30	Smith County	$ 1,396,800.00	$ 56,075.89
31	Ellis County	$ 1,320,963.64	$ 56,843.27
32	Kaufman County	$ 1,243,363.64	$ 62,850.42
33	Taylor County	$ 1,022,909.09	$ 68,737.89
34	Wichita County	$ 984,109.09	$ 75,710.02
35	Parker County	$ 878,290.91	$ 48,873.49
36	Tom Green County	$ 864,181.82	$ 71,953.39
37	Grayson County	$ 830,672.73	$ 55,182.47
38	San Patricio County	$ 821,854.55	$ 114,997.77
39	Gregg County	$ 788,345.45	$ 62,231.74
40	Rockwall County	$ 742,490.91	$ 54,179.02
41	Bastrop County	$ 721,327.27	$ 62,761.77
42	Victoria County	$ 719,563.64	$ 78,256.82
43	Liberty County	$ 580,236.36	$ 50,436.92
44	Henderson County	$ 569,654.55	$ 65,127.94
45	Bowie County	$ 566,127.27	$ 61,540.92
46	Hunt County	$ 548,490.91	$ 46,196.88
47	Orange County	$ 522,036.36	$ 60,620.84
48	Coryell County	$ 509,690.91	$ 59,012.49
49	Chambers County	$ 442,672.73	$ 78,796.83
50	Randall County	$ 430,327.27	$ 28,584.25

Methodology: How We Built The Onlyfans Wrapped 2025 Index for Texas

To determine where the $7.2 Billion OnlyFans economy actually is, we built a proprietary financial model that triangulates search intent, traffic quality, and audited revenue.

1. The Data Engine

We harvested over 2 years of monthly search volumes for “OnlyFans” across 216 countries and 300+ cities using the Google Ads API, filtering for high-intent traffic. Then we expanded it to all U.S States and 167 top U.S cities.

2. The Financial Anchor

Search volume is just noise without revenue data. We anchored our model to the “Source of Truth”: Onlyfans (Fenix International Ltd’s) UK companies house filings: $6.6bn in 2024 and $7.2bn in 2025’s latest accounts.

3. The Attribution Model

Using OnlyGuider’s proprietary revenue data, we weighted raw search volumes by “conversion quality” for each location. A search from Switzerland converts differently than one from a non-payment-supported region. This allowed us to allocate the global $7.2bn revenue pot accurately across national borders.

4. The Location Algorithm (RPS)

To model State/City/County-level spend, we calculated a unique Revenue Per Search (RPS) for every country (National Revenue / National Search Volume). We then applied this RPS to location-specific search volumes to generate granular revenue estimates.

5. The Standardization

To compare giants like the US with wealth hubs like Guernsey, we standardized all data to Spend Per 10k Population. This metric strips away population bias to reveal true market intensity.