How much people earn on OnlyFans: real numbers & truth behind the hype

OnlyFans is a subscription-based social network for content. The most in-demand creators on the platform make an impressive $5–9 million a month. But not everyone can reach the top. On forums you’ll see much more modest figures: $150–180 a month. 

In this article we compare creators’ income on OnlyFans depending on subscriber count and content, and share models’ stories. 

Income on OnlyFans: who earns more

According to our data, more than 4.6 million creators use OnlyFans, and the total number of registered users exceeds 300 million. Every day tens of millions of people use the platform: they subscribe, leave tips, and post content. 

Models’ earnings directly depend on how many subscribers they have: the more subscribers, the higher the income. Average numbers are: creators earn from $180 to $350 a month, or $2,160 to $4,200 a year. But these are averages: real creator incomes are distributed unevenly. The biggest sums go to the top dozens of creators. 

Statistics show that 76% of all income on the platform is earned by 0.1% of models. On average they make $146,881 a month. 

How much the most popular OnlyFans creators earned in 2025
Name	Income, $ million per month
Iggy Azalea	9,2
Coco Austin	9
Mia Khalifa	6,4
Erica Mena	4,49
Sophie Rain	4
Tana Mongo	3
Gemma McCourt	2,4
Denise Richards	2
Safari Samuels	1,91

Among the top OnlyFans creators are well-known bloggers, rappers, and actresses. Their phenomenon is simple: these women were popular even before they started on OnlyFans. As soon as they created accounts on the platform, users rushed to pay for subscriptions and get access to their content. 

One standout example was Bella Thorne. In 2020 the American actress and singer registered on OnlyFans and made a record $1 million in a single day. A year later that record was broken by rapper Bhad Bhabie, who made $1 million in just six hours after signing up.

Outside the top leaders, incomes are much lower. For comparison, creators in the top 1% earn an average of $33,884 a month, and the top 5% earn $8,208. Some new creators make a sad $24 a month. 

Who earns on OnlyFans: creator demographics

Most platform users are 18 to 34 years old. This stat applies to both creators and their subscribers.

We found that there are twice as many men on OnlyFans as women, but content creation is dominated by women. They also earn more than male creators. This distribution isn’t accidental: there aren’t many niches on OnlyFans where content from men is in high demand.

There are exceptions. For example, rapper Tyga was one of the most popular creators and earned more than any male creator. His income was about $8 million a month with a $20 subscription and around 21.6 million subscribers. Tyga was a very successful creator until he left OnlyFans in 2021 and launched his own competing platform.

Geographically, most users (51.57%), including creators, are in the U.S. Next come the UK, Canada, Australia, and Germany with a combined share of about 15%.

Can you earn a full-time living on OnlyFans

Creators come to OnlyFans from many different fields. Before starting on the platform they worked as nurses, police officers, flight attendants, and even teachers.

Most models combine OnlyFans with a main job and treat it more like extra income. Interestingly, OnlyFans is the most profitable part-time job in the U.S. According to research, creators earn up to $5,000 a year from it, while other side jobs pay much less: $3,677 at Walmart, $2,092 with Uber.

Combining OnlyFans with a regular job is helped by anonymity. We advise using a stage name, hiding your face, and not sharing geolocation data. To attract users while staying unrecognized, consider using masks or other props.

Some creators don’t post adult content and instead talk about hobbies: cooking, travel, fitness. Those posts are less popular on OnlyFans, but they allow creators to earn a small income.

Only 33% of creators managed to turn OnlyFans into full-time work. Some of their stories are impressive. For example, model Corinna Copf earned $67 million after three years of active work. After that she deleted her OnlyFans account and retired in 2024 at age 28. 

Another example is Zara Dar. She studied math and specialized in machine learning. She became known thanks to a YouTube channel where she published educational content. But users often focused on the instructor’s looks. In the end, instead of academic work and a master’s degree, Zara Dar chose a career on OnlyFans. Within three months she reached the top 0.3% of creators and started earning more than $30,000 a month.

Another example is Sofi Rain, who is among the top nine most popular models. Her rise was accidental. She worked as a waitress until an intimate video of a similar-looking woman appeared online and Sofi was fired. She used the scandal to quickly gain subscribers on OnlyFans. Today she earns about $43 million a year, while calling herself a devout Christian and a virgin.

The OnlyFans phenomenon: why adult content is so popular

Creators on OnlyFans are popular not only because of 18+ content. We noticed it’s deeper: personal connections between creators and subscribers come first. 

The platform’s main product is attention. People buy photos, videos with supportive words, flirting, care. They get what they lack in real life. As a result, OnlyFans users feel a real connection with creators.

We recommend keeping subscribers feeling like the creator communicates with them exclusively. For this, it’s important for a creator to remember details, like a subscriber’s birthday or their pet’s nickname. 

For example, model Audrey Aura says she often talks with subscribers, asks how their day went or how work is going. In her view, people seek personal interaction that doesn’t always imply a sexual relationship. 

If the audience is small, the creator talks to fans personally. But once the audience grows past 1,000 subscribers, it’s worth hiring a team of “sexters.” These people help handle messages with the audience on the creator’s behalf while the model focuses on shoots and content. 

What determines income on OnlyFans

Models on OnlyFans earn millions. Starting income largely depends on the creator’s fame. Popular influencers and celebrities bring their followers from other social networks to OnlyFans and start earning immediately. Trust us: don’t see them as competitors. Instead, get inspired by successful creators’ stories and try to create something of your own. 

New creators have a harder time getting started on the platform. To get results, follow our clear strategy.

 Learn the ways to earn. Creators on OnlyFans get income from several channels. The first thing you notice is paid subscriptions. The average price is $7.20. But this is only the third-highest income channel.

The top earning source is private messages, which bring creators 69.74% of their income. Second place goes to tips, which bring 21.65% of income. 

Users spend the most in the first 24 hours after they discover a creator. That’s why we recommend sending a welcome message with a personalized offer right after someone subscribes. This encourages the subscriber to spend while their interest is high. 

Know the platform limits. Income on OnlyFans is limited by the service’s internal caps. The most important is the platform’s 20% commission on every incoming payment. For example, with an average subscription price of $7.20, creators receive $5.76 after the platform fee. Payment limits from subscribers are also capped:

• maximum subscription price — $49.99;
• maximum tip for new creators — $100, for advanced creators — $200;
• paid messages — up to $50 each. 

Choose an attractive niche. OnlyFans hosts a wide variety of content. Talk about what you do best: cooking, fitness, writing poetry. Popular niches include cooking and fitness, but adult content comes first. Trending topics are BDSM, fetishes, cosplay, and girlfriend/experience content.

Creators try to stand out with unusual gimmicks. For example, model Avalon Saf, under the pseudonym Lana, sells videos of her flatulence for $200, which is popular with fetishists. Another unusual example was shown by Belle Delphine in 2019. She sold jars of water she had bathed in. Each jar cost $30, and total revenue reached $90,000.

Work on subscriber loyalty. The key to high income is a large subscriber base. On average an author earns $2.06 per user per month. So to make at least $200, by our estimate you need at least 100 subscribers. 

Interestingly, only 4.2% of OnlyFans users are willing to spend money. Among them are so-called “whales” — users who bring a large share of creators’ income. Such “whales” make up only 0.01% of users on OnlyFans. Yet they bring creators 20% of total income, so they can influence the game on the platform. 

How to increase earnings on OnlyFans

The main thing that will help you move beyond minimal or even average income is understanding that OnlyFans is a real job. You need to work on content creation and promotion and communicate with subscribers personally. 

• Keep quality and consistency. OnlyFans supports several content types: posts, streams, private messages, private posts. We recommend keeping your account active with regular new posts. Also try to interact with subscribers on a daily basis. 
• Develop an engagement strategy. OnlyFans has no built-in promotion tools. To get subscribers we recommend using other social networks like Reddit, Instagram, TikTok, and Twitter. Post teasers for what you show on OnlyFans. For example, upload a video that cuts off at the most interesting moment, or a photo that sparks imagination. 
• Contact OnlyGuider. The platform allows targeted traffic from search results. Subscribers can find your page in the directory by queries like “tattoos,” “Asians,” or “ASMR.” We’ll also explain how to get the maximum income from your OnlyFans account and set up sales so your profit is stable and high.