Here’re OnlyFans Statistics That We Found

We analyzed the behavior of 1,003,855 OnlyFans subscribers and 58,947,698 transactions worth $2,045,944 in revenue.

Our goal was to understand how subscribers spend, what they engage with, and what drives revenue for OnlyFans models.

With the help of our data partner, OnlyTraffic—The #1 CPA for OnlyFans—we uncovered some eye-opening findings.

And today, I’m going to share what we discovered.

Here is a Summary of Our Key Findings:

• Men spend $48.52 on OnlyFans models, but only 4.2% of subscribers pay.
• The top 0.1% of creators capture 76% of all revenue, earning on average $146,881 monthly.
• Models earn just $2.06 per subscriber across 2,982 creators. Since 95.8% of subscribers spend nothing, creators must keep the acquisition costs below $2.
• Only 0.01% of subscribers—the “whales”—generate 20.2% of revenue.
• Messages drive 69.74% of revenue, far outpacing subscriptions at 4.11%.
• 83.3% of payments happen within the first 48 hours, then drop sharply.
• Weekends drive 44.3% of OnlyFans’ revenue.
• Only 17.19% of OnlyFans subscribers start a conversation.

We have detailed data and insights from our findings below.

On Average, Men Spend $48.52 on OnlyFans Models, But… Only 4.2% of Them

We analyzed 1,003,855 OnlyFans subscribers to uncover their spending patterns.

To identify these patterns, we examined 58,947,698 transactions, totaling $2,045,944 in revenue.

Here’s the most interesting part:

Only 4.2% of male subscribers (42,162 users) make any purchases, while the remaining 95.8% (961,693 users) spend nothing.

Following this discovery, we decided to take a closer look at these 42,162 users to uncover more insights into their behavior.

The initial goal of our study was to determine a simple figure: the average amount one male subscriber spends. 

This was straightforward to calculate.

Paying subscribers spend an average of $48,52 per creator. 

Top 0.1% of OnlyFans creators capture 76% of revenue, with an average of $146,881.

Following our analysis of subscriber spending, we explored how model ratings impact creator earnings on OnlyFans.

To conduct this analysis, we exported data for all 2,982 models from our database, including ratings, revenue, and subscriber information.

To be honest, we knew that ratings correlate with revenue, but we didn’t anticipate the extent of this correlation.

The most interesting part: 

The top 0.1% of creators, with the highest ratings, earn an average of $146,881 per month. 

They capture 76% of all platform revenue.

The next tier, from the top 0.1% to 1%, still earns a solid $33,984 on average. However, their revenue share drops to 17.72%.

From the top 1% to 5%, earnings fall to $8,208 monthly. This group claims just 4.28% of total revenue.

Beyond the top 5%, earnings plummet further. The top 5% to 10% average $1,955, while the top 50% to 100% earn only $24 monthly.

It’s no secret now that OnlyFans revenue heavily depends on the biggest creators.

OnlyFans Models Earn Just $2.06 Per Subscriber on Average

One of the most interesting questions is:

How much do OnlyFans models earn?

We touched on this question in the previous section. But since earnings are highly correlated with ratings and other factors, showing an exact number wouldn’t be accurate.

We found a better solution that doesn’t mislead any model.

It’s the exact amount a model earns per subscriber.

Here we go:

We analyzed 58,947,698 transactions across 2,982 creators, so it wasn’t hard to find out.

Models earn an average of $2.06 per subscriber. This comes from $2,067,283 in total revenue.

Also, we previously found that 95.8% of subscribers spend nothing. This heavily skews the average downward.

Creators must keep acquisition costs below $2. High marketing expenses could lead to losses.

Right below, we have more detailed data, which will be even more shocking on this topic.

Just 0.01% of OnlyFans Subscribers Generate 20.2% of Revenue

We also analyzed models’ revenue from a different angle, focusing on “whales,” defined as subscribers who spend between $1,397 and $59,030.

Across the total of $2,045,944 in transactions, one particularly interesting data point emerged: $412,823 was generated by just 0.01% of all subscribers.

This accounts for 20.2% of all revenue. The remaining 99.99% of subscribers contribute $1,633,121, making up 79.8% of the platform’s revenue.

These “whale” spenders are game-changers for creators. Their $412,823 contribution highlights their massive impact.

Now, let’s be honest:

After uncovering this data, it has never been clearer that selling skills and personal engagement are key for OnlyFans models.

Why?

Because you never know if a paying fan from that 4.2% is a whale who can drive thousands in revenue.

Messages Drive 69.74% of OnlyFans Revenue, Outpacing Subscriptions

Many people think subscriptions are the main driver of model revenue.

That’s completely wrong.

After analyzing subscriber spending patterns, we examined 58,947,698 transactions on OnlyFans to understand revenue drivers.

Here’s what we found:

Messages dominate, accounting for 69.74% of all transactions (41,112,494). Tips follow at 21.65% (12,763,649), highlighting the critical role of direct fan engagement. 

Subscriptions, often seen as the primary revenue source, make up only 4.11% of transactions (2,424,216). Resubscriptions add 3.84% (2,261,935), posts 0.64% (376,908), and streams just 0.01% (8,496).

This breakdown shows revenue relies heavily on messages and tips, fueled by strong sales skills.

Spending on OnlyFans Peaks in the First 48 Hours, Then Drops Sharply

After analyzing transactions, one thing was clear.

We needed to know when they happened to find the best time for models to engage with fans.

Spoiler:

It’s immediate.

Across 58,947,698 payments, 83.3% of spending occurs within 48 hours.

Our earlier data showed messages drive 69.74% of revenue.Tips follow at 21.65%. This makes early engagement a top priority.

Creators must send welcome messages immediately. Personalized offers, like custom videos, capture early spending.

The goal is to push subscribers to spend before their interest fades.

Weekends Drive 44.3% of OnlyFans Revenue 

We now know what drives the most sales and when to focus for maximum revenue.

It’s clear that in entertainment niches, weekends always get more attention for sales.

We wanted to break it down for OnlyFans, too.

Let’s take a closer look at each day of the week.

Weekends account for 44.3% of weekly revenue. Saturday leads at 15.4%, followed by Friday at 15.2%.

Monday to Wednesday brings in just 41.7%. Wednesday is the slowest day at 13.6%.

There are no classic days off for models who want to maximize earnings.

Only 17.19% of OnlyFans Subscribers Start a Conversation

With all this information, we wanted to clarify a key point.

What percentage of subscribers start a conversation, and how many of them could become paying customers?

We found the exact number of people who respond to our models’ messages.

Here’s what we got:

Out of all subscribers, 172,563 started a conversation.

That’s only 17.19% of subscribers engaging with creators. This initial engagement sets the stage for potential purchases.

But as we found earlier, that number falls to 42,162 for a first purchase.

This leaves a gap of 130,401 subscribers who don’t buy. That’s 12.99% of all subscribers missing the jump to paying customers.

This gap is a big opportunity for models to address.

Key Takeaways for OnlyFans Creators

Our analysis shows that OnlyFans’ revenue depends on a tiny group. The top 0.1% of creators earn $146,881 monthly, taking 76% of revenue. Models earn only $2.06 per subscriber on average.

Only 4.2% of subscribers pay, and 0.01%—the “whales”—drive 20.2% of income.

Messages bring in 69.74% of earnings, so direct engagement is key. Spending peaks at 83.3% in the first 48 hours, making early touchpoints critical—act fast with strong sales tactics. Weekends add 44.3%, with Saturday at 15.4%.

Only 17.19% start a conversation, dropping to 0.41% by the fifth purchase.

Messages and initial chats must convert quickly since most fans don’t return. Focus on early engagement. Run weekend campaigns. Build loyalty with rewards. Keep acquisition costs below $2. Target high spenders to boost revenue.