CALIFORNICATION: How California Spent Over $350 Million on OnlyFans in 2025

The world’s leading OnlyFans search engine, OnlyGuider, has released a granular expansion of the OnlyFans Wrapped 2025 report for California.

Moving beyond national and state-level summaries, this deep-dive analysis maps exactly where California’s $350.6 million OnlyFans economy lives, breaking down spending across state totals, major cities, DMAs, and all 58 California counties including a special deep dive into LA County.

Using proprietary search-intent modeling anchored to audited OnlyFans revenue filings, OnlyGuider reveals which regions of the Golden State are driving raw dollars — and which are quietly dominating on a per-capita basis.

How Much California Spent on OnlyFans in 2025

California remains the single largest OnlyFans market in the United States.

• Total State Spend: $350.6M
• 70% of spend ($245.4m) will be for Direct Messages & Bespoke PPV content
• Share of U.S. Market: 12.98%
• National Rank (Total Spend): #1
• Per-Capita Spend: $88,916 per 10,000 residents
• Per-Capita Rank: #10 nationally

Despite its massive population diluting per-capita intensity, no other state comes close to California’s raw economic contribution to the creator economy.

California’s Top Cities by OnlyFans Spend

Urban power hubs dominate California’s spend profile, with Southern California and the Bay Area accounting for the bulk of city-level dollars.

Top California Cities (2025)

City	Total Spend	Spend per 10k Residents
Los Angeles	$71.3M	$178,447
San Diego	$21.3M	$149,549
San Francisco	$11.7M	$132,650
San Jose	$11.7M	$113,859
Fresno	$4.5M	$84,478

Los Angeles dominates California on raw dollars, while Los Angeles also leads this five-city sample on per-capita spend.

California DMA Rankings — Total Spend (Split-Adjusted)

To accurately reflect real media markets, counties spanning multiple DMAs were proportionally allocated based on internal DMA coverage estimates. Split counties are annotated below.

Rank	DMA	Total Spend	Counties
1	Los Angeles	$171.0M	Inyo, Kern (10%), Los Angeles, Orange, Riverside (80%), San Bernardino, Ventura
2	San Francisco–Oakland–San Jose	$61.7M	Alameda, Contra Costa, Lake, Marin, Mendocino, Napa, San Francisco, San Mateo, Santa Clara, Sonoma, Solano (45%)
3	Sacramento–Stockton–Modesto	$37.5M	Amador, Calaveras, Colusa, El Dorado, Nevada, Placer, Sacramento, San Joaquin, Sierra, Stanislaus, Sutter, Yolo, Solano (55%)
4	San Diego	$32.0M	San Diego
5	Fresno–Visalia	$16.6M	Fresno, Kings, Madera, Mariposa, Merced, Tulare
6	Bakersfield	$6.8M	Kern (90%)
7	Monterey–Salinas	$4.9M	Monterey, San Benito, Santa Cruz
8	Santa Barbara–Santa Maria–San Luis Obispo	$4.7M	San Luis Obispo, Santa Barbara
9	Palm Springs	$4.1M	Riverside (20%)
10	Chico–Redding	$3.7M	Butte, Glenn, Shasta, Tehama, Trinity
11	Yuma (AZ)–El Centro	$1.8M	Imperial
12	Eureka	$1.2M	Del Norte, Humboldt
13	Reno (NV)	$0.8M	Alpine, Lassen, Modoc, Mono, Plumas
14	Medford–Klamath Falls (OR)	$0.7M	Siskiyou

California DMA Rankings — Average Per-Capita Spend

Average per-capita spend for OnlyFans models is calculated as the mean of county-level per-capita values within each DMA. Split counties retain a single per-capita value and are annotated for transparency.

Rank	DMA	Avg. Per-Capita Spend	Counties
1	Medford–Klamath Falls (OR)	$174,228	Siskiyou
2	Yuma (AZ)–El Centro	$97,236	Imperial
3	San Diego	$96,888	San Diego
4	Reno (NV)	$89,472	Alpine, Lassen, Modoc, Mono, Plumas
5	Los Angeles	$85,163	Inyo, Kern (10%), Los Angeles, Orange, Riverside (80%), San Bernardino, Ventura
6	Bakersfield	$81,558	Kern (90%)
7	Palm Springs	$81,506	Riverside (20%)
8	San Francisco–Oakland–San Jose	$79,669	Alameda, Contra Costa, Lake, Marin, Mendocino, Napa, San Francisco, San Mateo, Santa Clara, Sonoma, Solano (45%)
9	Sacramento–Stockton–Modesto	$75,275	Amador, Calaveras, Colusa, El Dorado, Nevada, Placer, Sacramento, San Joaquin, Sierra, Stanislaus, Sutter, Yolo, Solano (55%)
10	Eureka	$74,012	Del Norte, Humboldt
11	Fresno–Visalia	$72,470	Fresno, Kings, Madera, Mariposa, Merced, Tulare
12	Chico–Redding	$70,215	Butte, Glenn, Shasta, Tehama, Trinity
13	Monterey–Salinas	$67,086	Monterey, San Benito, Santa Cruz
14	Santa Barbara–Santa Maria–San Luis Obispo	$64,952	San Luis Obispo, Santa Barbara

Los Angeles County OnlyFans Spend in 2025

Los Angeles County is the single largest contributor to the OnlyFans economy within California.

• Total County Spend: $105.5M ($105,455,166.67)
• 70% of spend ($73.8m) will be for Direct Messages & Bespoke PPV content
• Share of California Market: $\approx 30.1% (Out of California’s total $350.6M spend)
• County Rank (Total Spend in CA): #1 among all 58 California counties
• Per-Capita Spend (per 10,000 residents): $108,079.57

City of Los Angeles (City Proper)

Region Rank	LA County Rank	City	Total Spend 2025	Spend / 10k
1	8	Los Angeles	$71,342,933.33	$178,447.27

Westside

Region Rank	LA County Rank	City	Total Spend 2025	Spend / 10k
1	1	West Hollywood	$1,975,566.67	$574,777.19
2	17	Culver City	$407,400.00	$102,148.79
3	39	Santa Monica	$714,566.67	$78,758.35
4	43	Beverly Hills	$231,830.00	$74,718.79
5	53	Malibu	$60,625.00	$58,870.65

San Fernando Valley

Region Rank	LA County Rank	City	Total Spend 2025	Spend / 10k
1	6	San Fernando	$489,850.00	$208,553.30
2	15	Calabasas	$243,793.33	$109,540.50
3	16	Agoura Hills	$212,753.33	$109,502.98
4	22	Burbank	$1,002,333.33	$96,812.93
5	58	Glendale	$1,005,566.67	$53,537.99

San Gabriel Valley (SGV)

Region Rank	LA County Rank	City	Total Spend 2025	Spend / 10k
1	2	La Puente	$1,012,033.33	$275,984.00
2	14	Covina	$552,900.00	$112,275.36
3	19	Azusa	$489,850.00	$101,244.24
4	24	Pomona	$1,400,033.33	$94,618.58
5	26	Monrovia	$350,816.67	$92,840.57
6	30	Baldwin Park	$620,800.00	$89,650.09
7	31	Rosemead	$434,883.33	$87,709.92
8	35	San Dimas	$276,450.00	$83,202.91
9	36	Pasadena	$1,128,433.33	$82,250.32
10	40	El Monte	$822,883.33	$78,640.21
11	49	Alhambra	$549,666.67	$68,469.55
12	50	Diamond Bar	$352,433.33	$67,397.18
13	51	Glendora	$308,783.33	$61,632.17
14	52	La Verne	$180,743.33	$59,864.64
15	55	Walnut	$159,565.00	$58,555.96
16	57	San Gabriel	$204,670.00	$53,965.62
17	59	Arcadia	$284,210.00	$52,175.43
18	60	Temple City	$179,773.33	$51,379.96
19	65	San Marino	$52,703.33	$43,538.48
20	67	Monterey Park	$232,800.00	$40,140.70
21	68	South Pasadena	$101,850.00	$39,698.32
22	70	Sierra Madre	$31,363.33	$29,107.50

Southeast LA County / Gateway Cities

Region Rank	LA County Rank	City	Total Spend 2025	Spend / 10k
1	4	Cudahy	$512,483.33	$236,232.75
2	5	Artesia	$352,433.33	$225,024.48
3	7	Bell	$657,983.33	$206,070.57
4	9	Bell Gardens	$635,350.00	$169,133.50
5	10	South El Monte	$266,750.00	$139,506.30
6	12	Pico Rivera	$779,233.33	$131,265.83
7	13	Norwalk	$1,109,033.33	$112,901.69
8	34	Downey	$934,433.33	$85,439.37
9	42	Bellflower	$565,833.33	$74,731.01
10	48	Paramount	$352,433.33	$68,876.34
11	71	Montebello	$25,220.00	$4,160.55

South Los Angeles

Region Rank	LA County Rank	City	Total Spend 2025	Spend / 10k
1	20	Inglewood	$1,033,050.00	$100,516.67
2	21	Huntington Park	$517,333.33	$99,170.60
3	29	South Gate	$826,116.67	$90,977.00
4	32	Lynwood	$549,666.67	$86,431.01
5	37	Compton	$743,666.67	$81,605.93
6	61	Maywood	$118,986.67	$49,914.70

South Bay

Region Rank	LA County Rank	City	Total Spend 2025	Spend / 10k
1	3	Signal Hill	$305,550.00	$270,901.68
2	18	Hermosa Beach	$190,766.67	$102,085.23
3	23	Carson	$873,000.00	$95,558.13
4	28	Gardena	$544,816.67	$92,465.62
5	33	Long Beach	$3,868,683.33	$85,798.95
6	44	Redondo Beach	$501,166.67	$73,619.78
7	46	Torrance	$970,000.00	$69,496.19
8	56	Lawndale	$173,630.00	$57,569.63
9	66	Rancho Palos Verdes	$163,930.00	$40,917.03
10	69	Manhattan Beach	$98,940.00	$29,575.82

North LA County / Antelope Valley

Region Rank	LA County Rank	City	Total Spend 2025	Spend / 10k
1	25	Lancaster	$1,556,850.00	$92,987.35
2	27	Palmdale	$1,503,500.00	$92,502.58
3	38	Santa Clarita	$1,839,766.67	$80,283.41

71 LA County Cities (by Total Onlyfans Spend in 2025)*

LA County Rank	City Name	Total Onlyfans Spend 2025	Onlyfans Spend 2025/10k Pop
1	Los Angeles	$ 71,342,933.33	$ 178,447.27
2	Long Beach	$ 3,868,683.33	$ 85,798.95
3	West Hollywood	$ 1,975,566.67	$ 574,777.19
4	Santa Clarita	$ 1,839,766.67	$ 80,283.41
5	Lancaster	$ 1,556,850.00	$ 92,987.35
6	Palmdale	$ 1,503,500.00	$ 92,502.58
7	Pomona	$ 1,400,033.33	$ 94,618.58
8	Whittier	$ 1,141,366.67	$ 133,354.36
9	Pasadena	$ 1,128,433.33	$ 82,250.32
10	Norwalk	$ 1,109,033.33	$ 112,901.69
11	Inglewood	$ 1,033,050.00	$ 100,516.67
12	La Puente	$ 1,012,033.33	$ 275,984.00
13	Glendale	$ 1,005,566.67	$ 53,537.99
14	Burbank	$ 1,002,333.33	$ 96,812.93
15	Torrance	$ 970,000.00	$ 69,496.19
16	Downey	$ 934,433.33	$ 85,439.37
17	Carson	$ 873,000.00	$ 95,558.13
18	South Gate	$ 826,116.67	$ 90,977.00
19	El Monte	$ 822,883.33	$ 78,640.21
20	Pico Rivera	$ 779,233.33	$ 131,265.83
21	West Covina	$ 776,000.00	$ 72,577.63
22	Compton	$ 743,666.67	$ 81,605.93
23	Santa Monica	$ 714,566.67	$ 78,758.35
24	Bell	$ 657,983.33	$ 206,070.57
25	Bell Gardens	$ 635,350.00	$ 169,133.50
26	Baldwin Park	$ 620,800.00	$ 89,650.09
27	Lakewood	$ 591,700.00	$ 75,381.56
28	Bellflower	$ 565,833.33	$ 74,731.01
29	Covina	$ 552,900.00	$ 112,275.36
30	Lynwood	$ 549,666.67	$ 86,431.01
31	Alhambra	$ 549,666.67	$ 68,469.55
32	Gardena	$ 544,816.67	$ 92,465.62
33	Huntington Park	$ 517,333.33	$ 99,170.60
34	Cudahy	$ 512,483.33	$ 236,232.75
35	Redondo Beach	$ 501,166.67	$ 73,619.78
36	San Fernando	$ 489,850.00	$ 208,553.30
37	Azusa	$ 489,850.00	$ 101,244.24
38	Rosemead	$ 434,883.33	$ 87,709.92
39	Culver City	$ 407,400.00	$ 102,148.79
40	Artesia	$ 352,433.33	$ 225,024.48
41	Paramount	$ 352,433.33	$ 68,876.34
42	Diamond Bar	$ 352,433.33	$ 67,397.18
43	Monrovia	$ 350,816.67	$ 92,840.57
44	Cerritos	$ 324,950.00	$ 69,358.18
45	Glendora	$ 308,783.33	$ 61,632.17
46	Signal Hill	$ 305,550.00	$ 270,901.68
47	Arcadia	$ 284,210.00	$ 52,175.43
48	San Dimas	$ 276,450.00	$ 83,202.91
49	La Mirada	$ 271,600.00	$ 58,576.14
50	South El Monte	$ 266,750.00	$ 139,506.30
51	Calabasas	$ 243,793.33	$ 109,540.50
52	Monterey Park	$ 232,800.00	$ 40,140.70
53	Beverly Hills	$ 231,830.00	$ 74,718.79
54	Agoura Hills	$ 212,753.33	$ 109,502.98
55	San Gabriel	$ 204,670.00	$ 53,965.62
56	Hermosa Beach	$ 190,766.67	$ 102,085.23
57	La Verne	$ 180,743.33	$ 59,864.64
58	Temple City	$ 179,773.33	$ 51,379.96
59	Claremont	$ 175,570.00	$ 48,581.86
60	Lawndale	$ 173,630.00	$ 57,569.63
61	Rancho Palos Verdes	$ 163,930.00	$ 40,917.03
62	Walnut	$ 159,565.00	$ 58,555.96
63	Maywood	$ 118,986.67	$ 49,914.70
64	Duarte	$ 113,651.67	$ 48,376.82
65	South Pasadena	$ 101,850.00	$ 39,698.32
66	Manhattan Beach	$ 98,940.00	$ 29,575.82
67	Lomita	$ 87,946.67	$ 44,325.72
68	Malibu	$ 60,625.00	$ 58,870.65
69	San Marino	$ 52,703.33	$ 43,538.48
70	Sierra Madre	$ 31,363.33	$ 29,107.50
71	Montebello	$ 25,220.00	$ 4,160.55

ALL 58 California Counties Ranked by Total Spend

rank	County	Total Onlyfans Spend 2025	Onlyfans Spend 2025/10k Pop	DMA
1	Los Angeles County	$ 105,455,166.67	$ 108,079.57	Los Angeles
2	San Diego County	$ 31,961,500.00	$ 96,888.29	San Diego
3	Orange County	$ 23,853,916.67	$ 75,238.62	Los Angeles
4	Riverside County	$ 20,620,583.33	$ 81,506.44	Los Angeles (West) / Palm Springs (East)
5	Santa Clara County	$ 19,537,416.67	$ 101,423.26	San Francisco-Oakland-San Jose
6	San Bernardino County	$ 18,284,500.00	$ 82,575.34	Los Angeles
7	Sacramento County	$ 17,387,250.00	$ 107,912.83	Sacramento-Stockton-Modesto
8	San Francisco County	$ 11,906,750.00	$ 143,883.70	San Francisco-Oakland-San Jose
9	Alameda County	$ 10,847,833.33	$ 65,781.92	San Francisco-Oakland-San Jose
10	Kern County	$ 7,523,966.67	$ 81,558.05	Bakersfield (West) / Los Angeles (East)
11	Fresno County	$ 7,523,966.67	$ 73,467.27	Fresno-Visalia
12	Contra Costa County	$ 6,347,033.33	$ 54,127.54	San Francisco-Oakland-San Jose
13	Ventura County	$ 5,959,033.33	$ 71,329.19	Los Angeles
14	San Joaquin County	$ 5,116,750.00	$ 62,696.97	Sacramento-Stockton-Modesto
15	Stanislaus County	$ 4,667,316.67	$ 83,798.05	Sacramento-Stockton-Modesto
16	Sonoma County	$ 4,253,450.00	$ 87,632.24	San Francisco-Oakland-San Jose
17	Tulare County	$ 4,067,533.33	$ 84,118.85	Fresno-Visalia
18	San Mateo County	$ 3,988,316.67	$ 53,686.29	San Francisco-Oakland-San Jose
19	Solano County	$ 3,364,283.33	$ 73,923.88	San Francisco (West) / Sacramento (East)
20	Santa Barbara County	$ 2,956,883.33	$ 66,521.56	Santa Barbara-Santa Maria-San Luis Obispo
21	Monterey County	$ 2,803,300.00	$ 64,258.88	Monterey-Salinas
22	Merced County	$ 2,573,733.33	$ 86,723.68	Fresno-Visalia
23	Placer County	$ 2,255,250.00	$ 51,985.61	Sacramento-Stockton-Modesto
24	San Luis Obispo County	$ 1,786,416.67	$ 63,383.40	Santa Barbara-Santa Maria-San Luis Obispo
25	Imperial County	$ 1,767,016.67	$ 97,236.29	Yuma (AZ)-El Centro
26	Yolo County	$ 1,726,600.00	$ 76,652.27	Sacramento-Stockton-Modesto
27	Shasta County	$ 1,527,750.00	$ 84,349.69	Chico-Redding
28	Santa Cruz County	$ 1,527,750.00	$ 58,220.85	Monterey-Salinas
29	Madera County	$ 1,411,350.00	$ 85,313.00	Fresno-Visalia
30	Butte County	$ 1,387,100.00	$ 66,580.59	Chico-Redding
31	Marin County	$ 1,062,150.00	$ 41,425.51	San Francisco-Oakland-San Jose
32	El Dorado County	$ 1,005,566.67	$ 52,149.73	Sacramento-Stockton-Modesto
33	Humboldt County	$ 1,002,333.33	$ 75,716.37	Eureka
34	Kings County	$ 1,002,333.33	$ 64,702.98	Fresno-Visalia
35	Napa County	$ 793,783.33	$ 59,805.72	San Francisco-Oakland-San Jose
36	Sutter County	$ 788,933.33	$ 80,058.18	Sacramento-Stockton-Modesto
37	Lake County	$ 766,300.00	$ 113,083.64	San Francisco-Oakland-San Jose
38	Siskiyou County	$ 740,433.33	$ 174,227.81	Medford-Klamath Falls (OR)
39	Mendocino County	$ 727,500.00	$ 81,581.16	San Francisco-Oakland-San Jose
40	Yuba County	$ 598,166.67	$ 68,386.13	Sacramento-Stockton-Modesto
41	Calaveras County	$ 551,283.33	$ 118,542.81	Sacramento-Stockton-Modesto
42	San Benito County	$ 544,816.67	$ 78,777.41	Monterey-Salinas
43	Tuolumne County	$ 528,650.00	$ 98,092.52	Sacramento-Stockton-Modesto
44	Plumas County	$ 463,983.33	$ 246,354.11	Reno (NV)
45	Nevada County	$ 460,750.00	$ 45,085.38	Sacramento-Stockton-Modesto
46	Tehama County	$ 423,566.67	$ 65,719.18	Chico-Redding
47	Colusa County	$ 347,583.33	$ 157,462.78	Sacramento-Stockton-Modesto
48	Glenn County	$ 315,250.00	$ 111,380.02	Chico-Redding
49	Del Norte County	$ 195,293.33	$ 72,306.76	Eureka
50	Amador County	$ 178,641.67	$ 42,507.42	Sacramento-Stockton-Modesto
51	Inyo County	$ 177,186.67	$ 95,854.30	Los Angeles
52	Lassen County	$ 132,566.67	$ 46,777.23	Reno (NV)
53	Mono County	$ 128,363.33	$ 98,809.43	Reno (NV)
54	Mariposa County	$ 69,031.67	$ 40,492.53	Fresno-Visalia
55	Trinity County	$ 36,051.67	$ 23,047.99	Chico-Redding
56	Modoc County	$ 24,573.33	$ 28,940.45	Reno (NV)
57	Sierra County	$ 3,071.67	$ 9,867.22	Sacramento-Stockton-Modesto
58	Alpine County	$ 2,910.00	$ 26,478.62	Reno (NV)

All 58 California counties were analyzed and ranked by total OnlyFans spend for 2025, from Los Angeles County at the top to Alpine County at the bottom.

Methodology: How the California OnlyFans Wrapped 2025 Index Was Built

To determine where California’s $350.6M OnlyFans economy actually lives, especially in United States, OnlyGuider constructed a proprietary financial model using the following process:

1. Search-Intent Data Engine
   Over two years of high-intent OnlyFans search volume was harvested at county, city, and state levels using the Google Ads API.
2. Revenue Anchor
   Search volume was anchored to audited OnlyFans (Fenix International Ltd.) revenue filings, totaling $7.2B globally in 2025.
3. Revenue Per Search (RPS) Modeling
   Each location was assigned a unique RPS value based on traffic quality and historical conversion behavior.
4. DMA & County Allocation
   Counties spanning multiple DMAs were proportionally allocated to prevent double counting. Population figures were used solely for internal allocation and are not displayed.
5. Standardization
   All results were normalized using Spend Per 10,000 Residents to reveal true market intensity independent of population size.
6. *LA County Additional Filters

Per-capita estimates are reported only for cities with at least 10,000 residents to reduce instability from very small population denominators. City populations are from the U.S. Census Bureau’s annual incorporated-place population estimates for 2024. To limit distortion from cities where search activity may reflect workplace/daytime presence rather than resident behavior, we compute an employment intensity screen using workplace-based job counts from the Census Bureau’s 2023 LEHD Origin-Destination Employment Statistics (LODES) Workplace Area Characteristics (WAC) data and classify/handle separately locations with high job-to-resident ratios (e.g., employment ratio > 1.7).

Copyright & Attribution

OnlyFans Wrapped 2025 — California Edition
© 2026 by OnlyGuider
Licensed under CC BY 4.0