ONLYFANS WRAPPED 2025 – A global analysis of who’s spent the most on Onlyfans in 2025

The creator economy is no longer just growing; it is maturing. At OnlyGuider (most popular OnlyFans search engine), we have tracked the pulse of this industry for years, but 2025 marks a distinct shift in global behavior.

OnlyFans’ latest filings reveal a global revenue jump to $7.2 Billion, up from $6.6 Billion in 2024. That is a solid 9% increase, but the distribution of that money has changed dramatically. While the platform’s roots are in the Anglo-sphere, the growth engine is moving.

Our analysis of search intent and revenue modelling across 188 countries and 100 cities shows a clear bifurcation:

1. The Mature Giants: The US, UK, and Australia are seeing volume stabilize (1-2% growth). They are the “cash cows” of the ecosystem.
2. The Hyper-Adopters: The “Southern Belt” of Europe (Italy, Spain) and Latin America (Mexico, Colombia) are exploding with 20%+ year-on-year growth.

We have moved beyond simple guesswork. By layering search volume with RPS (Revenue Per Search) modelling, we can now show you exactly where the money is flowing.

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Worldwide Analysis: The Country Rankings

2025’s Top 20 Spending Countries (Per Capita)

The “Nordic Model” of consumption remains unbeaten. Finland isn’t just winning; they are lapping the field with a $127k spend per 10k population—nearly 50% higher than the US. Note the massive 34% jump from Andorra; tax havens are becoming major hubs for high-net-worth consumption.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Finland	$127,422.87	$106,973.54	19.12%
2	Canada	$88,711.25	$84,353.78	5.17%
3	Australia	$88,600.50	$89,742.94	-1.27%
4	Guernsey	$83,928.76	$70,459.53	19.12%
5	Isle of Man	$79,324.51	$90,145.81	-12.00%
6	United Kingdom	$78,478.28	$76,979.99	1.95%
7	United States	$77,334.29	$75,857.84	1.95%
8	Ireland	$74,951.50	$67,810.20	10.53%
9	Andorra	$71,180.08	$53,064.06	34.14%
10	Slovenia	$68,328.21	$55,853.08	22.34%
11	Switzerland	$65,578.89	$57,112.64	14.82%
12	Austria	$64,137.60	$53,363.79	20.19%
13	Jersey	$63,459.61	$83,289.65	-23.81%
14	Cyprus	$60,408.67	$55,188.81	9.46%
15	New Zealand	$60,366.45	$59,843.88	0.87%
16	Italy	$60,245.33	$48,396.88	24.48%
17	Norway	$57,132.54	$53,777.46	6.24%
18	Denmark	$54,227.49	$48,589.02	11.60%
19	Luxembourg	$52,383.12	$47,856.74	9.46%
20	Guam	$50,187.01	$54,380.71	-7.71%

2025’s Top 20 Spending Countries (Highest Total Spend)

This table tells the story of the $600M global revenue increase. The US and UK are stable, but look at Italy (+24%) and Spain (+25%). Europe is waking up. Meanwhile, India (+39%) has quietly entered the chat, proving that a massive population needs only a tiny increase in per-capita spend to become a global player.

Rank	Country	2025 Total Spend	2024 Total Spend	% Change
1	United States	$2,637,099,393.96	$2,586,752,362.89	1.95%
2	United Kingdom	$531,297,966.14	$521,154,520.17	1.95%
3	Canada	$354,844,991.98	$337,415,139.77	5.17%
4	Italy	$354,844,991.98	$285,057,618.08	24.48%
5	Mexico	$290,856,550.80	$244,178,730.60	19.12%
6	France	$236,563,327.99	$198,598,700.89	19.12%
7	Australia	$236,563,327.99	$239,613,649.99	-1.27%
8	Germany	$236,563,327.99	$202,242,713.75	16.97%
9	Brazil	$193,904,367.20	$190,202,379.62	1.95%
10	Spain	$193,904,367.20	$154,437,829.61	25.55%
11	India	$130,497,639.13	$93,542,993.40	39.51%
12	Poland	$87,256,965.24	$73,253,619.18	19.12%
13	Argentina	$87,256,965.24	$70,705,667.21	23.41%
14	Thailand	$71,356,807.13	$69,265,366.58	3.02%
15	Finland	$71,356,807.13	$59,905,181.91	19.12%
16	Chile	$58,365,214.53	$53,321,931.82	9.46%
17	Austria	$58,365,214.53	$48,561,045.05	20.19%
18	Colombia	$58,365,214.53	$46,886,526.25	24.48%
19	Switzerland	$58,365,214.53	$50,830,252.76	14.82%
20	Netherlands	$58,365,214.53	$49,443,973.14	18.04%

2025’s Top 20 Spending Countries (Highest % Growth in Spend Per Capita)

Forget the West—the frontier is the Global South. Eswatini, Burkina Faso, and Timor-Leste are showing explosive 300%+ growth. This correlates directly with recent infrastructure leaps in mobile internet availability in these regions.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Eswatini	$775.62	$87.82	783.19%
2	Burkina Faso	$105.03	$19.23	446.18%
3	Burundi	$44.96	$10.85	314.38%
4	Timor-Leste	$290.86	$72.28	302.41%
5	Mali	$80.79	$22.75	255.12%
6	Dominica	$12,749.88	$3,600.34	254.13%
7	Grenada	$11,080.25	$3,768.35	194.03%
8	Sudan	$29.70	$10.73	176.79%
9	Bhutan	$1,767.23	$807.26	118.92%
10	Afghanistan	$72.15	$34.48	109.25%
11	Turkmenistan	$254.68	$123.61	106.04%
12	Gabon	$1,535.08	$799.15	92.09%
13	Seychelles	$17,063.58	$9,086.24	87.80%
14	Somalia	$193.90	$105.05	84.58%
15	Yemen	$203.51	$110.26	84.57%
16	Benin	$401.66	$222.79	80.29%
17	Mauritania	$484.76	$273.78	77.06%
18	Madagascar	$222.31	$127.88	73.84%
19	Eritrea	$20.96	$12.52	67.41%
20	Togo	$340.93	$203.65	67.41%

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Worldwide Analysis: The City Rankings

2025’s Top 20 Spending Cities (Per Capita)

This list is a directory of the world’s most economically intense urban centers. These are high-density, high-employment, and high-wealth cities where digital consumption is part of the daily fabric. Atlanta, Orlando, and Miami aren’t just big; they are culturally aligned with the creator economy. Meanwhile, Milan’s 19% surge ($423k/10k) reflects its status as a global fashion and media capital, driving a unique “high-fashion meets creator” ecosystem.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Atlanta	$525,475.69	$515,470.62	1.94%
2	Orlando	$466,430.19	$443,542.73	5.16%
3	Milan, Italy	$423,256.20	$355,349.11	19.11%
4	Miami	$374,921.38	$363,951.79	3.01%
5	Washington DC	$352,885.86	$377,998.33	-6.64%
6	Minneapolis	$337,268.01	$327,400.10	3.01%
7	Helsinki, Finland	$323,668.21	$279,287.30	15.89%
8	Denver	$296,498.98	$290,853.63	1.94%
9	Seattle	$288,159.15	$282,672.59	1.94%
10	Zurich, Switzerland	$278,017.18	$229,281.01	21.26%
11	Las Vegas	$258,607.76	$243,434.01	6.23%
12	Frankfurt, Germany	$229,832.24	$200,171.41	14.82%
13	Boston	$212,351.59	$204,013.38	4.09%
14	Dallas	$201,308.83	$203,915.33	-1.28%
15	Baltimore	$197,684.43	$189,922.15	4.09%
16	Portland	$179,752.94	$176,330.44	1.94%
17	Austin	$179,230.56	$177,688.41	0.87%
18	Los Angeles	$178,447.27	$175,049.63	1.94%
19	Tel Aviv, Israel	$173,900.33	$152,886.60	13.74%
20	Chicago	$173,650.63	$170,344.31	1.94%

2025’s Top 20 Spending Cities (Highest Total Spend)

New York City, Los Angeles, and London aren’t just big populations; they are the world’s economic engines. These are high-employment, high-disposable-income hubs where the cost of living (and spending) is highest. But look at Mexico City: it has surged 20% to nearly $39M. This is the “Megacity” factor—Latin American capitals are high-density engines that are quickly catching up to established Western hubs in pure volume.

Rank	City	2025 Total Spend	2024 Total Spend	% Change
1	New York City	$87,240,000.00	$82,121,212.12	6.23%
2	Los Angeles	$71,342,933.33	$69,984,561.39	1.94%
3	London, UK	$71,342,933.33	$69,255,555.55	3.01%
4	Milan, Italy	$58,353,866.67	$48,991,591.60	19.11%
5	Sydney, Australia	$58,353,866.67	$57,242,807.03	1.94%
6	Chicago	$47,691,200.00	$46,783,157.89	1.94%
7	Melbourne, Australia	$47,691,200.00	$47,789,247.31	-0.21%
8	Brisbane, Australia	$38,967,200.00	$38,631,914.89	0.87%
9	Mexico City, Mexico	$38,967,200.00	$32,423,214.29	20.18%
10	Paris, France	$38,967,200.00	$33,315,596.33	16.96%
11	Houston	$31,988,000.00	$30,731,958.76	4.09%
12	Toronto, Canada	$31,988,000.00	$30,111,111.11	6.23%
13	Bangkok, Thailand	$31,988,000.00	$32,402,173.91	-1.28%
14	Atlanta	$26,172,000.00	$25,673,684.21	1.94%
15	Dallas	$26,172,000.00	$26,510,869.57	-1.28%
16	Rome, Italy	$26,172,000.00	$21,394,736.84	22.33%
17	Madrid, Spain	$26,172,000.00	$21,025,862.07	24.48%
18	Santiago, Chile	$26,172,000.00	$24,148,514.85	8.38%
19	Singapore	$26,172,000.00	$25,673,684.21	1.94%
20	Helsinki, Finland	$21,325,333.33	$18,401,234.57	15.89%

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Methodology Note:

You may notice several cities (e.g., Los Angeles and London) share identical Total Spend figures. This is a result of Google Ads API reporting, which provides search volume in tiered “buckets” rather than exact integers. To calculate total revenue, we apply a consistent Revenue Per Search (RPS) metric across these volumes. Where Total Spend is identical, cities are ranked by their Spend Per Capita, as this metric better reflects the intensity of local market engagement.

2025’s Top 20 Spending Cities (Highest % Growth in Spend Per Capita)

This is the most dynamic table in the entire report. While Gothenburg takes the top spot, the real story is the Middle Eastern dominance. Abu Dhabi, Riyadh, Kuwait, and Dubai occupy four of the top five positions, all showing explosive growth between 49% and 65%. This confirms that the Gulf states are rapidly moving from “passive interest” to “active spending.”

Also, note the “Asian Awakening”: Hong Kong, Nagoya, Tokyo, and Shanghai are all clustering around ~27-30% growth. As digital payment friction decreases in these regions, the spend is unlocking.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Gothenburg, Sweden	$59,269.22	$33,273.31	78.13%
2	Abu Dhabi, UAE	$7,044.95	$4,263.17	65.25%
3	Riyadh, Saudi Arabia	$4,521.89	$2,946.86	53.45%
4	Kuwait City, Kuwait	$4,083.57	$2,718.24	50.23%
5	Dubai, UAE	$12,195.64	$8,176.45	49.16%
6	Beijing, China	$392.97	$300.17	30.91%
7	Hong Kong	$3,850.79	$3,015.63	27.69%
8	Nagoya, Japan	$3,016.08	$2,361.95	27.69%
9	Tokyo, Japan	$2,566.35	$2,009.76	27.69%
10	Shanghai, China	$631.39	$494.45	27.69%
11	Taipei City, Taiwan	$19,854.05	$15,679.85	26.62%
12	Bilbao, Spain	$124,698.02	$99,322.72	25.55%
13	Amsterdam, Netherlands	$106,010.16	$84,437.72	25.55%
14	Valencia, Spain	$99,209.89	$79,021.27	25.55%
15	Naples, Italy	$81,189.66	$64,668.04	25.55%
16	Doha, Qatar	$10,945.36	$8,718.05	25.55%
17	Istanbul, Turkiye	$6,206.26	$4,943.32	25.55%
18	Hanoi, Vietnam	$4,357.00	$3,470.38	25.55%
19	Madrid, Spain	$80,131.63	$64,375.54	24.48%
20	Lyon, France	$122,703.00	$98,576.20	24.48%

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Methodology Note:

Where cities show identical YoY Growth percentages (e.g., Bilbao and Amsterdam at 25.55%), rankings are tie-broken by 2025 Spend Per Capita. This ensures that markets with higher economic intensity and deeper monetization are prioritized in the index.

Regional Deep Dive

While the global numbers tell a story of growth, the regional breakdowns reveal the nuance. The “American” story is about volume; the “European” story is about intensity; and the “Emerging Markets” story is about velocity.

Here is exactly how the world is spending on the platform in 2025.

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Region 1: North & South America

 This region is a tale of two distinct economies. The US and Canada are the “Mature Giants”—growth is steady (1-5%), but the sheer volume of revenue ($2.6Bn+ from the US alone) is the bedrock of the entire creator economy.

In contrast, Latin America is in hyper-drive. Mexico, Colombia, and Argentina are seeing 20-25% year-over-year surges in total spend. We are also seeing a fascinating “Caribbean Surge”—small island nations like Dominica and Grenada are rapidly adopting the platform, likely driven by improved mobile infrastructure and tourism-adjacent digital economies.

2025’s Top 20 Spending Countries in North & South America (Per Capita)

Canada retains the crown for intensity, with the average Canadian spending significantly more on the platform than their American neighbors. However, look at Costa Rica (#3). With a spend of $33k per 10k people, it punches well above its weight, signaling a highly digitally-native population with disposable income.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Canada	$88,711.25	$84,353.78	5.17%
2	United States	$77,334.29	$75,857.84	1.95%
3	Costa Rica	$33,110.09	$27,304.47	21.26%
4	Chile	$29,182.61	$26,660.97	9.46%
5	Uruguay	$22,437.51	$19,182.27	16.97%
6	Mexico	$22,373.58	$18,782.98	19.12%
7	Barbados	$20,082.95	$16,416.28	22.34%
8	Saint Kitts and Nevis	$19,390.44	$18,069.23	7.31%
9	Argentina	$18,886.79	$15,304.26	23.41%
10	El Salvador	$14,325.77	$12,136.05	18.04%
11	Antigua and Barbuda	$14,246.03	$12,406.87	14.82%
12	Panama	$13,952.68	$10,834.99	28.77%
13	Dominica	$12,749.88	$3,600.34	254.13%
14	Trinidad and Tobago	$11,218.75	$9,679.94	15.90%
15	Grenada	$11,080.25	$3,768.35	194.03%
16	Colombia	$10,970.90	$8,813.26	24.48%
17	Jamaica	$10,249.23	$8,682.62	18.04%
18	Ecuador	$9,537.14	$8,228.99	15.90%
19	Peru	$9,246.88	$8,129.08	13.75%
20	Saint Lucia	$9,223.56	$8,595.09	7.31%

2025’s Top 20 Spending Countries in North & South America (Highest Total Spend)

This table confirms the rise of the “Latin Block.” Mexico ($290M) and Brazil ($193M) are now critical revenue pillars for the global ecosystem, surpassing many European nations. Argentina’s 23% growth is particularly notable given its complex economic environment, suggesting the platform serves as a stable value exchange in volatile markets.

Rank	Country	2025 Total Spend	2024 Total Spend	% Change
1	United States	$2,637,099,393.96	$2,586,752,362.89	1.95%
2	Canada	$354,844,991.98	$337,415,139.77	5.17%
3	Mexico	$290,856,550.80	$244,178,730.60	19.12%
4	Brazil	$193,904,367.20	$190,202,379.62	1.95%
5	Argentina	$87,256,965.24	$70,705,667.21	23.41%
6	Chile	$58,365,214.53	$53,321,931.82	9.46%
7	Colombia	$58,365,214.53	$46,886,526.25	24.48%
8	Peru	$31,994,220.59	$28,126,625.48	13.75%
9	Costa Rica	$17,548,345.23	$14,471,371.32	21.26%
10	Ecuador	$17,548,345.23	$15,141,342.21	15.90%
11	Guatemala	$14,348,923.17	$12,267,181.00	16.97%
12	Venezuela	$11,731,214.22	$9,264,306.59	26.63%
13	El Salvador	$9,598,266.18	$8,131,151.73	18.04%
14	Dominican Republic	$7,853,126.87	$6,775,959.77	15.90%
15	Uruguay	$7,853,126.87	$6,713,795.00	16.97%
16	Panama	$6,418,234.55	$4,984,094.85	28.77%
17	Paraguay	$6,418,234.55	$5,437,194.38	18.04%
18	Bolivia	$5,254,808.35	$4,534,037.28	15.90%
19	Honduras	$5,254,808.35	$4,576,411.46	14.82%
20	Jamaica	$2,869,784.63	$2,431,132.23	18.04%

2025’s Top 20 Spending Countries in North & South America (Highest % Growth)

While Haiti and Suriname show strong organic growth, the standout story here is the Caribbean Awakening. Dominica (+254%) and Grenada (+194%) are seeing adoption rates that suggest a cultural tipping point has been reached in these smaller nations.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Dominica	$12,749.88	$3,600.34	254.13%
2	Grenada	$11,080.25	$3,768.35	194.03%
3	Haiti	$391.07	$284.70	37.36%
4	Suriname	$4,065.74	$3,105.50	30.92%
5	Panama	$13,952.68	$10,834.99	28.77%
6	Venezuela	$4,130.71	$3,262.08	26.63%
7	Colombia	$10,970.90	$8,813.26	24.48%
8	Argentina	$18,886.79	$15,304.26	23.41%
9	Barbados	$20,082.95	$16,416.28	22.34%
10	Costa Rica	$33,110.09	$27,304.47	21.26%
11	Mexico	$22,373.58	$18,782.98	19.12%
12	Paraguay	$8,792.10	$7,448.21	18.04%
13	El Salvador	$14,325.77	$12,136.05	18.04%
14	Guyana	$5,606.87	$4,749.85	18.04%
15	Jamaica	$10,249.23	$8,682.62	18.04%
16	Nicaragua	$2,181.42	$1,847.99	18.04%
17	Uruguay	$22,437.51	$19,182.27	16.97%
18	Guatemala	$7,756.17	$6,630.91	16.97%
19	Dominican Republic	$6,888.71	$5,943.82	15.90%
20	Bolivia	$4,203.85	$3,627.23	15.90%

2025’s Top 20 Spending Cities in North & South America (Per Capita)

The US “Southern Belt” effect is dominant here. Atlanta, Orlando, and Miami take the top three spots, reinforcing their status as lifestyle capitals where creator culture is deeply embedded. The high rank of Washington DC (#4) is also interesting—suggesting high disposable income translates directly to spend, even in more conservative political hubs.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Atlanta	$525,475.69	$515,470.62	1.94%
2	Orlando	$466,430.19	$443,542.73	5.16%
3	Miami	$374,921.38	$363,951.79	3.01%
4	Washington DC	$352,885.86	$377,998.33	-6.64%
5	Minneapolis	$337,268.01	$327,400.10	3.01%
6	Denver	$296,498.98	$290,853.63	1.94%
7	Seattle	$288,159.15	$282,672.59	1.94%
8	Las Vegas	$258,607.76	$243,434.01	6.23%
9	Boston	$212,351.59	$204,013.38	4.09%
10	Dallas	$201,308.83	$203,915.33	-1.28%
11	Baltimore	$197,684.43	$189,922.15	4.09%
12	Portland	$179,752.94	$176,330.44	1.94%
13	Austin	$179,230.56	$177,688.41	0.87%
14	Los Angeles	$178,447.27	$175,049.63	1.94%
15	Chicago	$173,650.63	$170,344.31	1.94%
16	San Diego	$149,549.03	$148,262.27	0.87%
17	Vancouver, Canada	$144,906.44	$137,795.96	5.16%
18	Houston	$138,801.86	$133,351.67	4.09%
19	Nashville	$138,576.17	$145,102.02	-4.50%
20	New Orleans	$136,850.50	$128,820.83	6.23%

2025’s Top 20 Spending Cities in North & South America (Highest Total Spend)

While NYC is the $87M king, Mexico City is the breakout star. Ranked #4 with nearly $39M in spend and 20% growth, it has surpassed tech hubs like Seattle and San Diego. This “Megacity” density effect is the primary driver of LATAM’s rapid regional ascent.

Rank	City	2025 Total Spend	2024 Total Spend	% Change
1	New York City	$87,240,000.00	$82,121,212.12	6.23%
2	Los Angeles	$71,342,933.33	$69,984,561.39	1.94%
3	Chicago	$47,691,200.00	$46,783,157.89	1.94%
4	Mexico City, Mexico	$38,967,200.00	$32,423,214.29	20.18%
5	Houston	$31,988,000.00	$30,731,958.76	4.09%
6	Toronto, Canada	$31,988,000.00	$30,111,111.11	6.23%
7	Atlanta	$26,172,000.00	$25,673,684.21	1.94%
8	Dallas	$26,172,000.00	$26,510,869.57	-1.28%
9	Santiago, Chile	$26,172,000.00	$24,148,514.85	8.38%
10	Denver	$21,325,333.33	$20,919,298.24	1.94%
11	Seattle	$21,325,333.33	$20,919,298.24	1.94%
12	San Diego	$21,325,333.33	$21,141,843.97	0.87%
13	Montreal, Canada	$21,325,333.33	$20,074,074.07	6.23%
14	Miami	$17,544,933.33	$17,031,597.22	3.01%
15	Las Vegas	$17,544,933.33	$16,515,488.21	6.23%
16	Austin	$17,544,933.33	$17,393,971.63	0.87%
17	Philadelphia	$17,544,933.33	$17,210,877.19	1.94%
18	Bogota, Colombia	$17,544,933.33	$14,217,681.16	23.40%
19	Sao Paulo, Brazil	$17,544,933.33	$17,031,597.22	3.01%
20	Orlando	$14,346,133.33	$13,642,176.87	5.16%

2025’s Top 20 Spending Cities in North & South America (Highest % Growth)

The growth narrative is entirely Latin American. Bogota (#1) and Buenos Aires (#2) are seeing identical 23.4% surges, indicating that South America’s major capitals are the region’s current expansion frontier. In North America, Las Vegas and Montreal lead the pack, showing that even mature markets can have growth pockets.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Bogota, Colombia	$16,185.36	$13,115.94	23.40%
2	Buenos Aires, Argentina	$7,606.31	$6,163.84	23.40%
3	Mexico City, Mexico	$42,309.92	$35,204.57	20.18%
4	Santiago, Chile	$46,619.17	$43,014.81	8.38%
5	Las Vegas	$258,607.76	$243,434.01	6.23%
6	Montreal, Canada	$121,166.67	$114,057.24	6.23%
7	Toronto, Canada	$109,174.06	$102,768.30	6.23%
8	New York City	$99,086.96	$93,273.05	6.23%
9	Ottawa, Canada	$94,304.25	$88,770.96	6.23%
10	New Orleans	$136,850.50	$128,820.83	6.23%
11	Orlando	$466,430.19	$443,542.73	5.16%
12	Vancouver, Canada	$144,906.44	$137,795.96	5.16%
13	Baltimore	$197,684.43	$189,922.15	4.09%
14	Boston	$212,351.59	$204,013.38	4.09%
15	Houston	$138,801.86	$133,351.67	4.09%
16	San Francisco	$132,650.53	$128,769.39	3.01%
17	San Jose	$113,859.98	$110,528.63	3.01%
18	Minneapolis	$337,268.01	$327,400.10	3.01%
19	Miami	$374,921.38	$363,951.79	3.01%
20	Sao Paulo, Brazil	$14,234.97	$13,818.48	3.01%

---

Region 2: Europe

The Intensity Hub: Europe offers the most diverse spending behaviors. We see “Financial Hubs” (Guernsey, Isle of Man, Switzerland) dominating per-capita rankings due to wealth concentration. However, the “Southern Belt” (Italy, Spain) is driving the volume growth, with both nations seeing massive ~25% increases in total spend.

2025’s Top 20 Spending Countries in Europe (Per Capita)

Finland retains its global crown with $127k spend per 10k residents—an outlier even among its wealthy neighbors. The UK Crown Dependencies (Guernsey, Isle of Man, Jersey) clutter the top 10, proving that small populations with high banking sectors are “Whale” territories for the platform.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Finland	$127,422.87	$106,973.54	19.12%
2	Guernsey	$83,928.76	$70,459.53	19.12%
3	Isle of Man	$79,324.51	$90,145.81	-12.00%
4	United Kingdom	$78,478.28	$76,979.99	1.95%
5	Ireland	$74,951.50	$67,810.20	10.53%
6	Andorra	$71,180.08	$53,064.06	34.14%
7	Slovenia	$68,328.21	$55,853.08	22.34%
8	Switzerland	$65,578.89	$57,112.64	14.82%
9	Austria	$64,137.60	$53,363.79	20.19%
10	Jersey	$63,459.61	$83,289.65	-23.81%
11	Cyprus	$60,408.67	$55,188.81	9.46%
12	Italy	$60,245.33	$48,396.88	24.48%
13	Norway	$57,132.54	$53,777.46	6.24%
14	Denmark	$54,227.49	$48,589.02	11.60%
15	Luxembourg	$52,383.12	$47,856.74	9.46%
16	Liechtenstein	$49,719.07	$149,455.97	-66.73%
17	Iceland	$49,221.88	$43,683.84	12.68%
18	Greece	$46,311.14	$40,332.36	14.82%
19	Croatia	$46,179.86	$37,097.66	24.48%
20	Sweden	$45,000.45	$43,681.50	3.02%

2025’s Top 20 Spending Countries in Europe (Total Spend)

While the UK ($531M) remains the undisputed volume leader, Italy and Spain are the growth engines of the continent. Italy has surged nearly 25% to reach $354M, cementing its status as the second-largest European market.

Rank	Country	2025 Total Spend	2024 Total Spend	% Change
1	United Kingdom	$531,297,966.14	$521,154,520.17	1.95%
2	Italy	$354,844,991.98	$285,057,618.08	24.48%
3	Germany	$236,563,327.99	$202,242,713.75	16.97%
4	France	$236,563,327.99	$198,598,700.89	19.12%
5	Spain	$193,904,367.20	$154,437,829.61	25.55%
6	Poland	$87,256,965.24	$73,253,619.18	19.12%
7	Finland	$71,356,807.13	$59,905,181.91	19.12%
8	Switzerland	$58,365,214.53	$50,830,252.76	14.82%
9	Romania	$58,365,214.53	$49,897,587.57	16.97%
10	Netherlands	$58,365,214.53	$49,443,973.14	18.04%
11	Austria	$58,365,214.53	$48,561,045.05	20.19%
12	Greece	$47,700,474.33	$41,542,332.82	14.82%
13	Belgium	$47,700,474.33	$39,336,545.24	21.26%
14	Sweden	$47,700,474.33	$46,302,391.79	3.02%
15	Turkiye	$47,700,474.33	$36,434,668.95	30.92%
16	Ireland	$38,974,777.81	$35,261,305.23	10.53%
17	Czechia	$38,974,777.81	$32,427,807.49	20.19%
18	Hungary	$31,994,220.59	$25,701,916.39	24.48%
19	Denmark	$31,994,220.59	$28,667,522.12	11.60%
20	Norway	$31,994,220.59	$30,115,376.78	6.24%

2025’s Top 20 Spending Countries in Europe (Highest % Growth)

The Balkans are exploding. Albania, Bosnia, and Montenegro are all showing 30%+ growth in per-capita spend. This indicates a “catch-up” effect where improved digital payment infrastructure is unlocking previously dormant demand.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	San Marino	$41,062.10	$28,135.47	45.94%
2	Albania	$8,090.49	$5,890.02	37.36%
3	Bosnia and Herzegovina	$16,421.28	$12,049.11	36.29%
4	Andorra	$71,180.08	$53,064.06	34.14%
5	Montenegro	$20,641.43	$15,387.99	34.14%
6	Serbia	$26,191.56	$19,843.04	31.99%
7	Turkiye	$5,572.49	$4,256.39	30.92%
8	Spain	$40,229.12	$32,041.04	25.55%
9	Ukraine	$5,733.73	$4,566.71	25.55%
10	Moldova	$7,678.61	$6,115.74	25.55%
11	Croatia	$46,179.86	$37,097.66	24.48%
12	Italy	$60,245.33	$48,396.88	24.48%
13	Hungary	$33,327.31	$26,772.83	24.48%
14	Slovakia	$39,499.04	$32,006.68	23.41%
15	Slovenia	$68,328.21	$55,853.08	22.34%
16	Belgium	$40,424.13	$33,336.06	21.26%
17	Czechia	$35,756.68	$29,750.28	20.19%
18	Malta	$42,658.96	$35,493.12	20.19%
19	Austria	$64,137.60	$53,363.79	20.19%
20	Poland	$22,547.02	$18,928.58	19.12%

2025’s Top 20 Spending Cities in Europe (Per Capita)

Milan is the undisputed capital of European intensity ($423k/10k), far outstripping London and Paris. This points to a specific cultural phenomenon in Northern Italy where the creator economy is exceptionally well-monetized.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Milan, Italy	$423,256.20	$355,349.11	19.11%
2	Helsinki, Finland	$323,668.21	$279,287.30	15.89%
3	Zurich, Switzerland	$278,017.18	$229,281.01	21.26%
4	Frankfurt, Germany	$229,832.24	$200,171.41	14.82%
5	Dublin, Ireland	$149,550.35	$136,635.06	9.45%
6	Manchester, UK	$141,922.89	$137,770.46	3.01%
7	Bilbao, Spain	$124,698.02	$99,322.72	25.55%
8	Leeds, UK	$124,288.43	$120,651.95	3.01%
9	Glasgow, UK	$123,522.75	$118,672.50	4.09%
10	Lyon, France	$122,703.00	$98,576.20	24.48%
11	Stockholm, Sweden	$120,228.81	$110,933.33	8.38%
12	Lisbon, Portugal	$117,775.07	$104,529.52	12.67%
13	Oslo, Norway	$111,759.71	$104,150.21	7.31%
14	Vienna, Austria	$111,581.38	$91,214.06	22.33%
15	Prague, Czechia	$110,354.87	$91,009.76	21.26%
16	Amsterdam, Netherlands	$106,010.16	$84,437.72	25.55%
17	Birmingham, UK	$103,147.77	$100,129.84	3.01%
18	Valencia, Spain	$99,209.89	$79,021.27	25.55%
19	Rome, Italy	$91,102.76	$74,473.46	22.33%
20	Barcelona, Spain	$88,537.63	$71,747.20	23.40%

2025’s Top 20 Spending Cities in Europe (Total Spend)

London ($71M) remains the financial anchor, but Rome and Madrid are rapidly climbing the ladder with 22-24% growth. The broad spread of cities here—from Helsinki to Athens—shows that the European market is not just centralized in a few hubs but is robust across the entire continent.

Rank	City	2025 Total Spend	2024 Total Spend	% Change
1	London, UK	$71,342,933.33	$69,255,555.55	3.01%
2	Milan, Italy	$58,353,866.67	$48,991,591.60	19.11%
3	Paris, France	$38,967,200.00	$33,315,596.33	16.96%
4	Rome, Italy	$26,172,000.00	$21,394,736.84	22.33%
5	Madrid, Spain	$26,172,000.00	$21,025,862.07	24.48%
6	Helsinki, Finland	$21,325,333.33	$18,401,234.57	15.89%
7	Vienna, Austria	$21,325,333.33	$17,432,748.54	22.33%
8	Frankfurt, Germany	$17,544,933.33	$15,280,685.36	14.82%
9	Dublin, Ireland	$17,544,933.33	$16,029,738.56	9.45%
10	Prague, Czechia	$14,346,133.33	$11,831,268.44	21.26%
11	Barcelona, Spain	$14,346,133.33	$11,625,507.25	23.40%
12	Budapest, Hungary	$14,346,133.33	$11,831,268.44	21.26%
13	Warsaw, Poland	$14,346,133.33	$12,044,444.44	19.11%
14	Athens, Greece	$14,346,133.33	$12,494,704.05	14.82%
15	Zurich, Switzerland	$11,728,933.33	$9,672,861.36	21.26%
16	Stockholm, Sweden	$11,728,933.33	$10,822,112.21	8.38%
17	Birmingham, UK	$11,728,933.33	$11,385,763.89	3.01%
18	Berlin, Germany	$11,728,933.33	$10,120,679.01	15.89%
19	Amsterdam, Netherlands	$9,596,400.00	$7,643,589.74	25.55%
20	Copenhagen, Denmark	$9,596,400.00	$8,599,038.46	11.60%

2025’s Top 20 Spending Cities in Europe (Highest % Growth)

Gothenburg’s 78% growth makes it the breakout city of the year. However, the consistent 25% growth across major Spanish cities (Bilbao, Valencia, Madrid) indicates a national trend: Spain is rapidly becoming one of the most engaged markets in Europe.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Gothenburg, Sweden	$59,269.22	$33,273.31	78.13%
2	Bilbao, Spain	$124,698.02	$99,322.72	25.55%
3	Amsterdam, Netherlands	$106,010.16	$84,437.72	25.55%
4	Valencia, Spain	$99,209.89	$79,021.27	25.55%
5	Naples, Italy	$81,189.66	$64,668.04	25.55%
6	Istanbul, Turkiye	$6,206.26	$4,943.32	25.55%
7	Lyon, France	$122,703.00	$98,576.20	24.48%
8	Madrid, Spain	$80,131.63	$64,375.54	24.48%
9	Barcelona, Spain	$88,537.63	$71,747.20	23.40%
10	Vienna, Austria	$111,581.38	$91,214.06	22.33%
11	Rome, Italy	$91,102.76	$74,473.46	22.33%
12	Zurich, Switzerland	$278,017.18	$229,281.01	21.26%
13	Prague, Czechia	$110,354.87	$91,009.76	21.26%
14	Budapest, Hungary	$81,725.21	$67,395.74	21.26%
15	Brussels, Belgium	$45,876.62	$37,832.33	21.26%
16	Bucharest, Romania	$40,539.11	$33,430.73	21.26%
17	Milan, Italy	$423,256.20	$355,349.11	19.11%
18	Warsaw, Poland	$79,933.27	$67,101.40	19.11%
19	Minsk Mazowiecki, Poland	$3,586.20	$3,010.87	19.11%
20	Munich, Germany	$53,243.68	$45,106.94	18.04%

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Region 3: Middle East

The Velocity Market: This is the highest growth region on the map. While total revenue volume is still developing compared to Europe, the velocity is unmatched. Saudi Arabia (+50%) and Kuwait (+50%) are exploding. The massive 49% growth in Dubai and 65% in Abu Dhabi highlights that the Gulf states are moving from passive consumption to active, high-volume engagement, fueled by high disposable income and high mobile penetration.

2025’s Top 11 Spending Countries in the Middle East (Per Capita)

The disparity here is fascinating. Israel ($26k) behaves like a mature European market, with spending habits similar to Spain or Italy. However, the Gulf states—Bahrain ($9.8k) and the UAE ($8k)—are rapidly closing the gap. This suggests a shift in the region: high disposable income is increasingly being channeled into the creator economy, likely driven by the privacy and anonymity the platform affords users in these conservative societies.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Israel	$26,177.09	$20,849.11	25.55%
2	Bahrain	$9,816.41	$7,954.39	23.41%
3	United Arab Emirates	$8,096.01	$5,506.84	47.02%
4	Qatar	$5,235.42	$3,934.43	33.07%
5	Kuwait	$4,084.37	$2,718.62	50.24%
6	Jordan	$3,809.45	$3,113.93	22.34%
7	Lebanon	$3,490.28	$2,733.16	27.70%
8	Saudi Arabia	$2,580.18	$1,717.41	50.24%
9	Oman	$2,181.42	$1,693.99	28.77%
10	Iraq	$1,118.04	$905.97	23.41%
11	Yemen	$203.51	$110.26	84.57%

2025’s Top 11 Spending Countries in the Middle East (Total Spend)

While Israel leads in total volume, Saudi Arabia ($9.6M) claiming the #2 spot is the headline. Despite a lower per-capita spend, the sheer size of the Saudi market combined with a 50% year-on-year growth rate makes it the most critical market to watch. The data suggests that as digital barriers

Rank	Country	2025 Total Spend	2024 Total Spend	% Change
1	Israel	$26,177,089.57	$20,849,107.00	25.55%
2	Saudi Arabia	$9,598,266.18	$6,388,762.08	50.24%
3	United Arab Emirates	$7,853,126.87	$5,341,632.52	47.02%
4	Iraq	$5,254,808.35	$4,258,052.40	23.41%
5	Jordan	$4,304,676.95	$3,518,744.02	22.34%
6	Kuwait	$1,919,653.24	$1,277,752.42	50.24%
7	Lebanon	$1,919,653.24	$1,503,238.14	27.70%
8	Bahrain	$1,570,625.37	$1,272,702.01	23.41%
9	Qatar	$1,570,625.37	$1,180,328.47	33.07%
10	Oman	$1,047,083.58	$813,115.17	28.77%
11	Yemen	$698,055.72	$378,193.10	84.58%

2025’s Top 11 Spending Countries in the Middle East (Highest % Growth in Spend Per Capita)

This is “The Velocity Table.” Yemen (+84%) is an outlier, likely driven by conflict-zone economics where digital entertainment becomes a primary outlet. But the real trend is the “Gulf Boom”—Kuwait (+50%), Saudi Arabia (+50%), and the UAE (+47%) are all moving in lockstep. This is not isolated behavior; it is a regional cultural shift toward digital patronage

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Yemen	$203.51	$110.26	84.57%
2	Kuwait	$4,084.37	$2,718.62	50.24%
3	Saudi Arabia	$2,580.18	$1,717.41	50.24%
4	United Arab Emirates	$8,096.01	$5,506.84	47.02%
5	Qatar	$5,235.42	$3,934.43	33.07%
6	Oman	$2,181.42	$1,693.99	28.77%
7	Lebanon	$3,490.28	$2,733.16	27.70%
8	Israel	$26,177.09	$20,849.11	25.55%
9	Bahrain	$9,816.41	$7,954.39	23.41%
10	Iraq	$1,118.04	$905.97	23.41%
11	Jordan	$3,809.45	$3,113.93	22.34%

2025’s Top 7 Spending Cities in the Middle East (Per Capita)

Tel Aviv ($173k) is in a league of its own, spending more per capita than Chicago or Los Angeles. It acts as the region’s hyper-liberal anomaly. In contrast, Dubai ($12k) and Doha ($10k) represent the new wave—wealthy, expat-heavy populations that are beginning to monetize their time online at rates comparable to mid-sized American cities.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Tel Aviv District, Israel	$173,900.33	$152,886.60	13.74%
2	Dubai, UAE	$12,195.64	$8,176.45	49.16%
3	Doha, Qatar	$10,945.36	$8,718.05	25.55%
4	Abu Dhabi, UAE	$7,044.95	$4,263.17	65.25%
5	Muscat, Oman	$4,910.06	$4,013.81	22.33%
6	Riyadh, Saudi Arabia	$4,521.89	$2,946.86	53.45%
7	Kuwait City, Kuwait	$4,083.57	$2,718.24	50.23%

2025’s Top 7 Spending Cities in the Middle East (Total Spend)

The rankings here mirror the per-capita intensity. Tel Aviv dominates with nearly $8M in revenue, acting as the financial anchor for the region. However, seeing Riyadh ($3.5M) enter the top tier confirms that the capital’s modernization drive is trickling down into consumer digital spending habits for OnlyFans models.

Rank	City	2025 Total Spend	2024 Total Spend	% Change
1	Tel Aviv District, Israel	$7,851,600.00	$6,902,830.19	13.74%
2	Dubai, UAE	$4,303,840.00	$2,885,467.63	49.16%
3	Riyadh, Saudi Arabia	$3,508,986.67	$2,286,759.91	53.45%
4	Kuwait City, Kuwait	$1,919,280.00	$1,277,571.43	50.23%
5	Doha, Qatar	$1,046,880.00	$833,846.15	25.55%
6	Abu Dhabi, UAE	$1,046,880.00	$633,506.49	65.25%
7	Muscat, Oman	$697,920.00	$570,526.32	22.33%

2025’s Top 7 Spending Cities in the Middle East (Highest % Growth)

Abu Dhabi (+65%) is the fastest-growing city in the region, outstripping its neighbor Dubai. This indicates a massive release of latent demand. When you see major capitals like Riyadh (+53%) and Kuwait City (+50%) growing this fast, it signals that the market is nowhere near saturation—we are likely just seeing the start of the adoption curve.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Abu Dhabi, UAE	$7,044.95	$4,263.17	65.25%
2	Riyadh, Saudi Arabia	$4,521.89	$2,946.86	53.45%
3	Kuwait City, Kuwait	$4,083.57	$2,718.24	50.23%
4	Dubai, UAE	$12,195.64	$8,176.45	49.16%
5	Doha, Qatar	$10,945.36	$8,718.05	25.55%
6	Muscat, Oman	$4,910.06	$4,013.81	22.33%
7	Tel Aviv District, Israel	$173,900.33	$152,886.60	13.74%

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Region 4: Africa

The Bifurcation: Africa shows a tale of extremes. Seychelles spends at European levels ($17k per 10k people), acting as an anomaly due to its high-end tourism and wealth concentration. Meanwhile, mainland powerhouses like South Africa and Nigeria drive the bulk of the volume. The most exciting story, however, is the “New Adopters”: Eswatini (+783%) and Burkina Faso (+446%) are seeing massive spikes, indicating that where digital infrastructure improves, the creator economy follows immediately.

2025’s Top 20 Spending Countries in Africa (Per Capita)

Africa shows the most extreme inequality in spending. Seychelles ($17k) and Mauritius ($9.8k) are statistical anomalies—wealthy island nations with tourism-driven economies that spend like Europeans. On the mainland, South Africa ($5.1k) stands alone as the only major economy with significant per-capita intensity, highlighting the digital divide between the south and the rest of the continent.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Seychelles	$17,063.58	$9,086.24	87.80%
2	Mauritius	$9,844.38	$7,166.88	37.36%
3	South Africa	$5,143.77	$4,357.53	18.04%
4	Morocco	$2,525.86	$1,756.53	43.80%
5	Tunisia	$2,277.61	$1,572.16	44.87%
6	Namibia	$1,723.59	$1,655.83	4.09%
7	Algeria	$1,707.20	$1,196.15	42.72%
8	Gabon	$1,535.08	$799.15	92.09%
9	Botswana	$1,416.99	$1,109.62	27.70%
10	Djibouti	$1,246.53	$1,161.59	7.31%
11	Egypt	$1,047.43	$820.22	27.70%
12	Libya	$969.52	$734.52	31.99%
13	Kenya	$931.70	$748.47	24.48%
14	Eswatini	$775.62	$87.82	783.19%
15	Ghana	$670.36	$520.57	28.77%
16	Sao Tome and Principe	$565.55	$527.02	7.31%
17	Senegal	$551.10	$380.40	44.87%
18	Zimbabwe	$513.96	$416.47	23.41%
19	Mauritania	$484.76	$273.78	77.06%
20	Nigeria	$419.14	$331.00	26.63%

2025’s Top 20 Spending Countries in Africa (Total Spend)

The “Big Four” dominance is clear: South Africa, Egypt, Morocco, and Nigeria account for the vast majority of the continent’s revenue. South Africa ($31.9M) is the engine room, generating nearly 3x the revenue of Egypt. Interestingly, North African nations (Egypt, Morocco, Algeria) are punching above their weight in total spend relative to their GDP, suggesting a strong cultural adoption in the Maghreb region.

Rank	Country	2025 Total Spend	2024 Total Spend	% Change
1	South Africa	$31,994,220.59	$27,103,839.10	18.04%
2	Egypt	$11,731,214.22	$9,186,455.27	27.70%
3	Morocco	$9,598,266.18	$6,674,826.05	43.80%
4	Nigeria	$9,598,266.18	$7,579,887.21	26.63%
5	Algeria	$7,853,126.87	$5,502,283.12	42.72%
6	Kenya	$5,254,808.35	$4,221,345.05	24.48%
7	Tunisia	$2,869,784.63	$1,980,922.56	44.87%
8	Ghana	$2,346,242.84	$1,821,980.29	28.77%
9	Mauritius	$1,279,768.82	$931,694.47	37.36%
10	Tanzania	$1,047,083.58	$768,297.80	36.29%
11	Angola	$1,047,083.58	$929,274.48	12.68%
12	Senegal	$1,047,083.58	$722,769.04	44.87%
13	Ethiopia	$1,047,083.58	$780,590.56	34.14%
14	Uganda	$853,179.22	$673,767.75	26.63%
15	Cameroon	$853,179.22	$588,922.93	44.87%
16	Zimbabwe	$853,179.22	$691,344.31	23.41%
17	Mozambique	$698,055.72	$730,890.04	-4.49%
18	Madagascar	$698,055.72	$401,538.36	73.85%
19	Zambia	$698,055.72	$537,596.81	29.85%
20	Libya	$698,055.72	$528,855.40	31.99%

2025’s Top 20 Spending Countries in Africa (Highest % Growth in Spend Per Capita)

This is the most exciting chart for the long-term future of the platform. We are seeing “Digital Awakenings” in nations like Eswatini (+783%) and Burkina Faso (+446%). These massive percentages come from a low base, but they prove a crucial point: as soon as mobile data becomes affordable and infrastructure improves, the appetite for creator content is immediate and explosive.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Eswatini	$775.62	$87.82	783.19%
2	Burkina Faso	$105.03	$19.23	446.18%
3	Burundi	$44.96	$10.85	314.38%
4	Mali	$80.79	$22.75	255.12%
5	Sudan	$29.70	$10.73	176.79%
6	Gabon	$1,535.08	$799.15	92.09%
7	Seychelles	$17,063.58	$9,086.24	87.80%
8	Somalia	$193.90	$105.05	84.58%
9	Benin	$401.66	$222.79	80.29%
10	Mauritania	$484.76	$273.78	77.06%
11	Madagascar	$222.31	$127.88	73.84%
12	Eritrea	$20.96	$12.52	67.41%
13	Togo	$340.93	$203.65	67.41%
14	Lesotho	$343.74	$222.44	54.53%
15	Rwanda	$255.85	$169.09	51.31%
16	Senegal	$551.10	$380.40	44.87%
17	Tunisia	$2,277.61	$1,572.16	44.87%
18	Cameroon	$284.39	$196.31	44.87%
19	Morocco	$2,525.86	$1,756.53	43.80%
20	Algeria	$1,707.20	$1,196.15	42.72%

African Cities

(Note: No individual African cities ranked within the global Top 100 list used for this analysis.)

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Region 5: APAC

The Sleeping Giants: Australia and New Zealand are the heavyweights, behaving much like Western markets with stable, high volume. However, the East Asian Tigers are waking up. Japan (+21%) and South Korea (+11%) are seeing double-digit spend growth. Most notably, India has surged nearly 40% in Total Spend ($130M). While per-capita spend remains low ($912/10k), the immense population means even slight increases in engagement turn India into a top-tier revenue source for the platform.

2025’s Top 20 Spending Countries in APAC (Per Capita)

The region is split in two. You have the “Western Pacific” nations—Australia ($88k) and New Zealand ($60k)—which behave exactly like mature US/UK markets. Then you have the Asian tigers. Singapore ($44k) is the bridge, showing high intensity. South Korea ($4.1k) and Japan ($3.1k) are surprisingly low per capita, suggesting that domestic alternatives (like local idol platforms) still hold significant market share, creating a “moat” against OnlyFans dominance.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Australia	$88,600.50	$89,742.94	-1.27%
2	New Zealand	$60,366.45	$59,843.88	0.87%
3	Guam	$50,187.01	$54,380.71	-7.71%
4	Singapore	$44,367.95	$43,520.88	1.95%
5	Cook Islands	$23,952.89	$22,320.81	7.31%
6	Palau	$18,313.19	$17,065.38	7.31%
7	Nauru	$14,542.82	$13,551.92	7.31%
8	Maldives	$13,424.15	$11,269.79	19.12%
9	French Polynesia	$11,884.46	$8,518.99	39.51%
10	American Samoa	$10,288.80	$9,987.24	3.02%
11	Thailand	$10,092.90	$9,797.08	3.02%
12	Georgia	$9,485.59	$7,186.40	31.99%
13	Brunei	$8,009.09	$7,694.20	4.09%
14	Malaysia	$7,479.17	$6,278.88	19.12%
15	Armenia	$4,570.60	$3,042.27	50.24%
16	Marshall Islands	$4,155.09	$3,871.98	7.31%
17	South Korea	$4,101.82	$3,675.32	11.60%
18	Fiji	$3,919.34	$3,844.52	1.95%
19	Vietnam	$3,199.42	$2,760.58	15.90%
20	Japan	$3,194.65	$2,634.49	21.26%

2025’s Top 20 Spending Countries in APAC (Total Spend)

India ($130M) is the headline. Despite a low per-capita spend, the sheer scale of the population has turned it into the second-largest revenue source in APAC, surpassing Thailand and Japan. Thailand ($71M) also punches incredibly high, likely fueled by its status as a global tourism and digital nomad hub, creating a unique cross-border payment ecosystem.

Rank	Country	2025 Total Spend	2024 Total Spend	% Change
1	Australia	$236,563,327.99	$239,613,649.99	-1.27%
2	India	$130,497,639.13	$93,542,993.40	39.51%
3	Thailand	$71,356,807.13	$69,265,366.58	3.02%
4	Japan	$38,974,777.81	$32,140,835.74	21.26%
5	Philippines	$31,994,220.59	$27,352,498.17	16.97%
6	New Zealand	$31,994,220.59	$31,717,258.52	0.87%
7	Vietnam	$31,994,220.59	$27,605,762.04	15.90%
8	Indonesia	$26,177,089.57	$19,672,141.28	33.07%
9	Malaysia	$26,177,089.57	$21,976,085.75	19.12%
10	Singapore	$26,177,089.57	$25,677,321.25	1.95%
11	South Korea	$21,329,480.39	$19,111,681.41	11.60%
12	China	$11,731,214.22	$9,938,074.34	18.04%
13	Pakistan	$11,731,214.22	$8,960,558.83	30.92%
14	Bangladesh	$6,418,234.55	$4,600,702.94	39.51%
15	Kazakhstan	$3,509,669.05	$2,795,324.72	25.55%
16	Georgia	$3,509,669.05	$2,658,967.42	31.99%
17	Nepal	$2,869,784.63	$2,228,537.88	28.77%
18	Cambodia	$2,869,784.63	$2,701,258.03	6.24%
19	Azerbaijan	$2,869,784.63	$2,041,408.74	40.58%
20	Sri Lanka	$2,869,784.63	$2,192,004.47	30.92%

2025’s Top 20 Spending Countries in APAC (Highest % Growth in Spend Per Capita)

While small nations like Timor-Leste (+302%) top the percentage charts, the strategic story is India (+39%) and Bangladesh (+39%). For billion-person economies to be growing at nearly 40% year-over-year is a revenue game-changer. It signals that the platform is successfully penetrating the mass market in South Asia, moving beyond niche early adopters.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Timor-Leste	$290.86	$72.28	302.41%
2	Bhutan	$1,767.23	$807.26	118.92%
3	Afghanistan	$72.15	$34.48	109.25%
4	Turkmenistan	$254.68	$123.61	106.04%
5	Tajikistan	$240.07	$149.14	60.97%
6	Mongolia	$2,991.67	$1,963.26	52.38%
7	Armenia	$4,570.60	$3,042.27	50.24%
8	Uzbekistan	$641.05	$432.88	48.09%
9	Papua New Guinea	$301.21	$207.92	44.87%
10	Azerbaijan	$2,786.20	$1,981.95	40.58%
11	Bangladesh	$373.15	$267.48	39.51%
12	Kyrgyzstan	$1,201.66	$861.37	39.51%
13	French Polynesia	$11,884.46	$8,518.99	39.51%
14	India	$912.57	$654.15	39.50%
15	Indonesia	$928.27	$697.59	33.07%
16	Georgia	$9,485.59	$7,186.40	31.99%
17	Sri Lanka	$1,298.55	$991.86	30.92%
18	Pakistan	$465.52	$355.58	30.92%
19	Nepal	$919.80	$714.27	28.77%
20	Kazakhstan	$1,781.56	$1,418.95	25.55%

2025’s Top 20 Spending Cities in APAC (Per Capita)

Australian cities are the “Per Capita Kings” of APAC. Brisbane ($151k) actually outperforms Sydney and Melbourne in intensity, perhaps due to a younger demographic skew. Bangkok ($30k) is the standout performer on the Asian mainland, showing that the Thai capital punches well above its weight class in digital consumption.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Brisbane, Australia	$151,859.70	$150,553.06	0.87%
2	Sydney, Australia	$109,849.54	$107,758.00	1.94%
3	Melbourne, Australia	$93,913.72	$94,106.80	-0.21%
4	Auckland, New Zealand	$70,784.15	$71,700.65	-1.28%
5	Singapore	$44,359.32	$43,514.72	1.94%
6	Bangkok, Thailand	$30,352.03	$30,745.02	-1.28%
7	Taipei City, Taiwan	$19,854.05	$15,679.85	26.62%
8	Osaka, Japan	$6,979.20	$5,859.46	19.11%
9	Seoul, South Korea	$6,592.68	$5,907.49	11.60%
10	Hanoi, Vietnam	$4,357.00	$3,470.38	25.55%
11	Hong Kong	$3,850.79	$3,015.63	27.69%
12	Busan, South Korea	$3,698.03	$3,313.69	11.60%
13	Nagoya, Japan	$3,016.08	$2,361.95	27.69%
14	Sapporo, Japan	$2,879.67	$2,462.01	16.96%
15	Tokyo, Japan	$2,566.35	$2,009.76	27.69%
16	Shanghai, China	$631.39	$494.45	27.69%
17	Beijing, China	$392.97	$300.17	30.91%

2025’s Top 20 Spending Cities in APAC (Total Spend)

Sydney ($58M) and Melbourne ($47M) provide the bedrock revenue, but Bangkok ($31M) is the surprise challenger, nearly matching Toronto or Houston in total volume. This confirms Bangkok’s status as a global digital city. Tokyo ($9.5M) remains a sleeping giant—if its growth rate continues to accelerate, it could easily triple this volume in the next 3 years

Rank	City	2025 Total Spend	2024 Total Spend	% Change
1	Sydney, Australia	$58,353,866.67	$57,242,807.03	1.94%
2	Melbourne, Australia	$47,691,200.00	$47,789,247.31	-0.21%
3	Brisbane, Australia	$38,967,200.00	$38,631,914.89	0.87%
4	Bangkok, Thailand	$31,988,000.00	$32,402,173.91	-1.28%
5	Singapore	$26,172,000.00	$25,673,684.21	1.94%
6	Auckland, New Zealand	$11,728,933.33	$11,880,740.74	-1.28%
7	Tokyo, Japan	$9,596,400.00	$7,514,666.67	27.69%
8	Seoul, South Korea	$6,416,986.67	$5,750,000.00	11.60%
9	Taipei City, Taiwan	$5,253,786.67	$4,149,320.39	26.62%
10	Hanoi, Vietnam	$3,508,986.67	$2,794,928.78	25.55%
11	Hong Kong	$2,869,226.67	$2,246,952.38	27.69%
12	Osaka, Japan	$1,919,280.00	$1,611,352.94	19.11%
13	Shanghai, China	$1,570,320.00	$1,229,760.00	27.69%
14	Busan, South Korea	$1,279,520.00	$1,146,545.45	11.60%
15	Beijing, China	$853,013.33	$651,577.78	30.91%
16	Nagoya, Japan	$697,920.00	$546,552.63	27.69%
17	Sapporo, Japan	$562,213.33	$480,666.67	16.96%

2025’s Top 20 Spending Cities in APAC (Highest % Growth in Spend Per Capita)

The “Asian Awakening” is visible here. Beijing (+30%), Hong Kong (+27%), Shanghai (+27%), and Tokyo (+27%) are all clustering around the same high-growth mark. This uniformity suggests a broader regional trend: as digital payment friction decreases and cultural barriers soften, the major East Asian megacities are “turning on” simultaneously.

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Growth (YoY)
1	Beijing, China	$392.97	$300.17	30.91%
2	Hong Kong	$3,850.79	$3,015.63	27.69%
3	Nagoya, Japan	$3,016.08	$2,361.95	27.69%
4	Tokyo, Japan	$2,566.35	$2,009.76	27.69%
5	Shanghai, China	$631.39	$494.45	27.69%
6	Taipei City, Taiwan	$19,854.05	$15,679.85	26.62%
7	Hanoi, Vietnam	$4,357.00	$3,470.38	25.55%
8	Osaka, Japan	$6,979.20	$5,859.46	19.11%
9	Sapporo, Japan	$2,879.67	$2,462.01	16.96%
10	Busan, South Korea	$3,698.03	$3,313.69	11.60%
11	Seoul, South Korea	$6,592.68	$5,907.49	11.60%
12	Singapore	$44,359.32	$43,514.72	1.94%
13	Sydney, Australia	$109,849.54	$107,758.00	1.94%
14	Brisbane, Australia	$151,859.70	$150,553.06	0.87%
15	Melbourne, Australia	$93,913.72	$94,106.80	-0.21%
16	Auckland, New Zealand	$70,784.15	$71,700.65	-1.28%
17	Bangkok, Thailand	$30,352.03	$30,745.02	-1.28%

The Global Battlefield

To understand the future of OnlyFans, we must look beyond individual countries and analyze the shifts in continental tectonic plates. Where is the center of gravity moving? Is Europe fading? Is the Middle East hype real?

The data gives us a definitive answer.

The Regional Power Rankings

 The Americas remain the fortress, accounting for over 53% of global spend. However, their growth is stabilizing (4.7%). In contrast, the Middle East is the rocket ship, clocking in at 32% growth. While its total volume ($61M) is still a fraction of the West, the trajectory suggests it will be a major revenue pillar by 2027.

Europe is in a “Mature Growth” phase—solid 15% expansion, driven largely by the Southern Belt (Italy/Spain) rather than the traditional northern powers. Africa, despite low base numbers, is growing faster than Europe (28%), signaling the awakening of a massive, mobile-first user base.

Region	2025 Spend	2024 Spend	YoY Growth	Global Share
North & South America	$3,831,309,854.48	$3,657,194,130.72	4.76%	53.11%
Europe	$2,489,910,466.87	$2,159,295,319.51	15.31%	34.52%
APAC	$733,716,674.10	$655,308,089.77	11.97%	10.17%
Africa	$97,093,733.79	$75,777,813.44	28.13%	1.35%
Middle East	$61,913,664.44	$46,781,627.33	32.35%	0.86%
TOTAL	$7,213,944,393.68*	$6,594,356,980.77*	9.40%	100.00%

*Aligns with Fenix International Ltd’s filed accounts for their year end 2024 revenue of $7,215,735,000 and year end 2023 revenue of $6,629,945,000

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The Outliers: Specific Callouts

Small Tax Havens (Per Capita)

The “Whale” Territories: This list is a directory of global wealth concentration. Guernsey, Isle of Man, and Jersey dominate the top spots with spending figures that rival major nations. This isn’t mass adoption; it’s high-net-worth individual (HNWI) consumption. The sheer intensity of spend per capita here ($83k in Guernsey vs $77k in the US) suggests a user base that is less price-sensitive and more likely to engage with high-ticket creator offerings.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Guernsey	$83,928.76	$70,459.53	19.12%
2	Isle of Man	$79,324.51	$90,145.81	-12.00%
3	Jersey	$63,459.61	$83,289.65	-23.81%
4	Luxembourg	$52,383.12	$47,856.74	9.46%
5	Liechtenstein	$49,719.07	$149,455.97	-66.73%
6	Malta	$42,658.96	$35,493.12	20.19%
7	San Marino	$41,062.10	$28,135.47	45.94%
8	Monaco	$28,600.90	$30,634.61	-6.64%
9	Barbados	$20,082.95	$16,416.28	22.34%
10	Saint Kitts and Nevis	$19,390.44	$18,069.23	7.31%
11	Seychelles	$17,063.58	$9,086.24	87.80%
12	Antigua and Barbuda	$14,246.03	$12,406.87	14.82%

Small Nations in Africa (Per Capita)

The Digital Frontier: While total volumes are low, the intensity in these small nations is revealing. Seychelles is the outlier, behaving like a European economy due to its tourism-wealth dynamics. However, Gabon (+92%) and Eswatini (+783%) represent the real story: as mobile internet infrastructure improves in smaller, agile African economies, digital entertainment spending explodes. These are the “canaries in the coal mine” for the broader continent’s future adoption curve.

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Seychelles	$17,063.58	$9,086.24	87.80%
2	Mauritius	$9,844.38	$7,166.88	37.36%
3	Gabon	$1,535.08	$799.15	92.09%
4	Djibouti	$1,246.53	$1,161.59	7.31%
5	Eswatini	$775.62	$87.82	783.19%
6	Sao Tome and Principe	$565.55	$527.02	7.31%
7	Lesotho	$343.74	$222.44	54.53%
8	Equatorial Guinea	$326.58	$515.80	-36.68%
9	Comoros	$298.31	$277.99	7.31%
10	Guinea-Bissau	$92.74	$86.42	7.31%

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Full Data Appendix (2025)

All 188 Countries by Spend Per Capita

Rank	Country	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Finland	$127,422.87	$106,973.54	19.12%
2	Canada	$88,711.25	$84,353.78	5.17%
3	Australia	$88,600.50	$89,742.94	-1.27%
4	Guernsey	$83,928.76	$70,459.53	19.12%
5	Isle of Man	$79,324.51	$90,145.81	-12.00%
6	United Kingdom	$78,478.28	$76,979.99	1.95%
7	United States	$77,334.29	$75,857.84	1.95%
8	Ireland	$74,951.50	$67,810.20	10.53%
9	Andorra	$71,180.08	$53,064.06	34.14%
10	Slovenia	$68,328.21	$55,853.08	22.34%
11	Switzerland	$65,578.89	$57,112.64	14.82%
12	Austria	$64,137.60	$53,363.79	20.19%
13	Jersey	$63,459.61	$83,289.65	-23.81%
14	Cyprus	$60,408.67	$55,188.81	9.46%
15	New Zealand	$60,366.45	$59,843.88	0.87%
16	Italy	$60,245.33	$48,396.88	24.48%
17	Norway	$57,132.54	$53,777.46	6.24%
18	Denmark	$54,227.49	$48,589.02	11.60%
19	Luxembourg	$52,383.12	$47,856.74	9.46%
20	Guam	$50,187.01	$54,380.71	-7.71%
21	Liechtenstein	$49,719.07	$149,455.97	-66.73%
22	Iceland	$49,221.88	$43,683.84	12.68%
23	Greece	$46,311.14	$40,332.36	14.82%
24	Croatia	$46,179.86	$37,097.66	24.48%
25	Sweden	$45,000.45	$43,681.50	3.02%
26	Singapore	$44,367.95	$43,520.88	1.95%
27	Malta	$42,658.96	$35,493.12	20.19%
28	San Marino	$41,062.10	$28,135.47	45.94%
29	Belgium	$40,424.13	$33,336.06	21.26%
30	Spain	$40,229.12	$32,041.04	25.55%
31	Slovakia	$39,499.04	$32,006.68	23.41%
32	France	$36,061.48	$30,274.19	19.12%
33	Czechia	$35,756.68	$29,750.28	20.19%
34	Hungary	$33,327.31	$26,772.83	24.48%
35	Costa Rica	$33,110.09	$27,304.47	21.26%
36	Netherlands	$32,789.45	$27,777.51	18.04%
37	Estonia	$32,611.19	$29,220.34	11.60%
38	Romania	$30,881.07	$26,400.84	16.97%
39	Chile	$29,182.61	$26,660.97	9.46%
40	Monaco	$28,600.90	$30,634.61	-6.64%
41	Germany	$28,095.41	$24,019.32	16.97%
42	Serbia	$26,191.56	$19,843.04	31.99%
43	Israel	$26,177.09	$20,849.11	25.55%
44	Portugal	$24,930.56	$22,125.58	12.68%
45	Lithuania	$24,685.52	$22,118.76	11.60%
46	Vatican City	$24,238.00	$22,586.49	7.31%
47	Cook Islands	$23,952.89	$22,320.81	7.31%
48	Latvia	$23,914.87	$21,428.25	11.60%
49	Poland	$22,547.02	$18,928.58	19.12%
50	Uruguay	$22,437.51	$19,182.27	16.97%
51	Mexico	$22,373.58	$18,782.98	19.12%
52	Montenegro	$20,641.43	$15,387.99	34.14%
53	Barbados	$20,082.95	$16,416.28	22.34%
54	Saint Kitts and Nevis	$19,390.44	$18,069.23	7.31%
55	Argentina	$18,886.79	$15,304.26	23.41%
56	Palau	$18,313.19	$17,065.38	7.31%
57	Seychelles	$17,063.58	$9,086.24	87.80%
58	Bosnia and Herzegovina	$16,421.28	$12,049.11	36.29%
59	Nauru	$14,542.82	$13,551.92	7.31%
60	El Salvador	$14,325.77	$12,136.05	18.04%
61	Antigua and Barbuda	$14,246.03	$12,406.87	14.82%
62	Panama	$13,952.68	$10,834.99	28.77%
63	Maldives	$13,424.15	$11,269.79	19.12%
64	North Macedonia	$12,877.06	$9,820.52	31.12%
65	Dominica	$12,749.88	$3,600.34	254.13%
66	French Polynesia	$11,884.46	$8,518.99	39.51%
67	Trinidad and Tobago	$11,218.75	$9,679.94	15.90%
68	Grenada	$11,080.25	$3,768.35	194.03%
69	Colombia	$10,970.90	$8,813.26	24.48%
70	American Samoa	$10,288.80	$9,987.24	3.02%
71	Jamaica	$10,249.23	$8,682.62	18.04%
72	Thailand	$10,092.90	$9,797.08	3.02%
73	Mauritius	$9,844.38	$7,166.88	37.36%
74	Bahrain	$9,816.41	$7,954.39	23.41%
75	Ecuador	$9,537.14	$8,228.99	15.90%
76	Georgia	$9,485.59	$7,186.40	31.99%
77	Peru	$9,246.88	$8,129.08	13.75%
78	Saint Lucia	$9,223.56	$8,595.09	7.31%
79	Bulgaria	$9,119.83	$7,532.74	21.07%
80	Brazil	$9,018.81	$8,846.62	1.95%
81	Paraguay	$8,792.10	$7,448.21	18.04%
82	United Arab Emirates	$8,096.01	$5,506.84	47.02%
83	Albania	$8,090.49	$5,890.02	37.36%
84	Brunei	$8,009.09	$7,694.20	4.09%
85	Guatemala	$7,756.17	$6,630.91	16.97%
86	Moldova	$7,678.61	$6,115.74	25.55%
87	Malaysia	$7,479.17	$6,278.88	19.12%
88	Saint Vincent and the Grenadines	$7,390.66	$6,886.72	7.32%
89	Dominican Republic	$6,888.71	$5,943.82	15.90%
90	Ukraine	$5,733.73	$4,566.71	25.55%
91	Guyana	$5,606.87	$4,749.85	18.04%
92	Turkiye	$5,572.49	$4,256.39	30.92%
93	Qatar	$5,235.42	$3,934.43	33.07%
94	South Africa	$5,143.77	$4,357.53	18.04%
95	Honduras	$4,820.92	$4,198.54	14.82%
96	Armenia	$4,570.60	$3,042.27	50.24%
97	Bolivia	$4,203.85	$3,627.23	15.90%
98	Marshall Islands	$4,155.09	$3,871.98	7.31%
99	Venezuela	$4,130.71	$3,262.08	26.63%
100	South Korea	$4,101.82	$3,675.32	11.60%
101	Kuwait	$4,084.37	$2,718.62	50.24%
102	Suriname	$4,065.74	$3,105.50	30.92%
103	Fiji	$3,919.34	$3,844.52	1.95%
104	Jordan	$3,809.45	$3,113.93	22.34%
105	Lebanon	$3,490.28	$2,733.16	27.70%
106	Vietnam	$3,199.42	$2,760.58	15.90%
107	Japan	$3,194.65	$2,634.49	21.26%
108	Belize	$3,090.72	$2,767.87	11.66%
109	Mongolia	$2,991.67	$1,963.26	52.38%
110	Azerbaijan	$2,786.20	$1,981.95	40.58%
111	Philippines	$2,758.12	$2,357.97	16.97%
112	Saudi Arabia	$2,580.18	$1,717.41	50.24%
113	Morocco	$2,525.86	$1,756.53	43.80%
114	Tuvalu	$2,357.71	$2,197.02	7.31%
115	Tonga	$2,357.71	$2,197.02	7.31%
116	Tunisia	$2,277.61	$1,572.16	44.87%
117	Oman	$2,181.42	$1,693.99	28.77%
118	Nicaragua	$2,181.42	$1,847.99	18.04%
119	Kazakhstan	$1,781.56	$1,418.95	25.55%
120	Bhutan	$1,767.23	$807.26	118.92%
121	Samoa	$1,745.36	$1,626.42	7.31%
122	Namibia	$1,723.59	$1,655.83	4.09%
123	Algeria	$1,707.20	$1,196.15	42.72%
124	Cambodia	$1,688.11	$1,588.98	6.24%
125	Gabon	$1,535.08	$799.15	92.09%
126	Botswana	$1,416.99	$1,109.62	27.70%
127	Sri Lanka	$1,298.55	$991.86	30.92%
128	Djibouti	$1,246.53	$1,161.59	7.31%
129	Micronesia	$1,222.07	$1,138.80	7.31%
130	Kyrgyzstan	$1,201.66	$861.37	39.51%
131	Iraq	$1,118.04	$905.97	23.41%
132	Egypt	$1,047.43	$820.22	27.70%
133	Libya	$969.52	$734.52	31.99%
134	Kenya	$931.70	$748.47	24.48%
135	Indonesia	$928.27	$697.59	33.07%
136	Nepal	$919.80	$714.27	28.77%
137	India	$912.57	$654.15	39.50%
138	Eswatini	$775.62	$87.82	783.19%
139	Ghana	$670.36	$520.57	28.77%
140	Uzbekistan	$641.05	$432.88	48.09%
141	Solomon Islands	$589.43	$549.26	7.31%
142	Sao Tome and Principe	$565.55	$527.02	7.31%
143	Senegal	$551.10	$380.40	44.87%
144	Kiribati	$530.48	$494.33	7.31%
145	Zimbabwe	$513.96	$416.47	23.41%
146	Mauritania	$484.76	$273.78	77.06%
147	Pakistan	$465.52	$355.58	30.92%
148	Nigeria	$419.14	$331.00	26.63%
149	Vanuatu	$403.49	$375.99	7.31%
150	Benin	$401.66	$222.79	80.29%
151	Haiti	$391.07	$284.70	37.36%
152	Bangladesh	$373.15	$267.48	39.51%
153	Lesotho	$343.74	$222.44	54.53%
154	Togo	$340.93	$203.65	67.41%
155	Zambia	$317.30	$244.36	29.85%
156	Equatorial Guinea	$326.58	$515.80	-36.68%
157	Papua New Guinea	$301.21	$207.92	44.87%
158	Comoros	$298.31	$277.99	7.31%
159	Timor-Leste	$290.86	$72.28	302.41%
160	Angola	$275.55	$244.55	12.68%
161	Cameroon	$284.39	$196.31	44.87%
162	Rwanda	$255.85	$169.09	51.31%
163	Turkmenistan	$254.68	$123.61	106.04%
164	Tajikistan	$240.07	$149.14	60.97%
165	Madagascar	$222.31	$127.88	73.84%
166	Yemen	$203.51	$110.26	84.57%
167	Somalia	$193.90	$105.05	84.58%
168	Mozambique	$193.90	$203.03	-4.49%
169	Uganda	$167.29	$132.11	26.63%
170	Tanzania	$154.44	$113.32	36.29%
171	Laos	$149.33	$134.19	11.28%
172	Liberia	$137.50	$128.13	7.31%
173	Burkina Faso	$105.03	$19.23	446.18%
174	Guinea-Bissau	$92.74	$86.42	7.31%
175	Malawi	$91.90	$84.79	8.38%
176	Sierra Leone	$85.32	$75.76	12.62%
177	China	$82.61	$69.99	18.04%
178	Ethiopia	$80.55	$60.05	34.14%
179	Mali	$80.79	$22.75	255.12%
180	Afghanistan	$72.15	$34.48	109.25%
181	Burundi	$44.96	$10.85	314.38%
182	South Sudan	$44.02	$41.02	7.31%
183	Sudan	$29.70	$10.73	176.79%
184	Central African Republic	$28.30	$25.29	11.90%
185	Guinea	$113.76	$155.89	-27.03%
186	Chad	$23.58	$21.97	7.31%
187	Eritrea	$20.96	$12.52	67.41%
188	Niger	$19.81	$18.46	7.31%

All 100 Cities by Spend Per Capita

Rank	City	2025 Spend (Per 10k)	2024 Spend (Per 10k)	% Change
1	Atlanta	$525,475.69	$515,470.62	1.94%
2	Orlando	$466,430.19	$443,542.73	5.16%
3	Milan, Italy	$423,256.20	$355,349.11	19.11%
4	Miami	$374,921.38	$363,951.79	3.01%
5	Washington DC, United States	$352,885.86	$377,998.33	-6.64%
6	Minneapolis	$337,268.01	$327,400.10	3.01%
7	Helsinki, Finland	$323,668.21	$279,287.30	15.89%
8	Denver	$296,498.98	$290,853.63	1.94%
9	Seattle	$288,159.15	$282,672.59	1.94%
10	Zurich, Switzerland	$278,017.18	$229,281.01	21.26%
11	Las Vegas	$258,607.76	$243,434.01	6.23%
12	Frankfurt, Germany	$229,832.24	$200,171.41	14.82%
13	Boston	$212,351.59	$204,013.38	4.09%
14	Dallas	$201,308.83	$203,915.33	-1.28%
15	Baltimore	$197,684.43	$189,922.15	4.09%
16	Portland	$179,752.94	$176,330.44	1.94%
17	Austin	$179,230.56	$177,688.41	0.87%
18	Los Angeles	$178,447.27	$175,049.63	1.94%
19	Tel Aviv District, Israel	$173,900.33	$152,886.60	13.74%
20	Chicago	$173,650.63	$170,344.31	1.94%
21	Brisbane, Australia	$151,859.70	$150,553.06	0.87%
22	Dublin, Ireland	$149,550.35	$136,635.06	9.45%
23	San Diego	$149,549.03	$148,262.27	0.87%
24	Vancouver, Canada	$144,906.44	$137,795.96	5.16%
25	Manchester, United Kingdom	$141,922.89	$137,770.46	3.01%
26	Houston	$138,801.86	$133,351.67	4.09%
27	Nashville	$138,576.17	$145,102.02	-4.50%
28	New Orleans	$136,850.50	$128,820.83	6.23%
29	Charlotte	$134,109.48	$138,864.70	-3.42%
30	San Francisco	$132,650.53	$128,769.39	3.01%
31	Bilbao, Spain	$124,698.02	$99,322.72	25.55%
32	Leeds, United Kingdom	$124,288.43	$120,651.95	3.01%
33	Glasgow, United Kingdom	$123,522.75	$118,672.50	4.09%
34	Lyon, France	$122,703.00	$98,576.20	24.48%
35	Montreal, Canada	$121,166.67	$114,057.24	6.23%
36	Stockholm, Sweden	$120,228.81	$110,933.33	8.38%
37	Lisbon, Portugal	$117,775.07	$104,529.52	12.67%
38	Calgary, Canada	$115,767.45	$114,771.35	0.87%
39	San Jose	$113,859.98	$110,528.63	3.01%
40	Oslo, Norway	$111,759.71	$104,150.21	7.31%
41	Vienna, Austria	$111,581.38	$91,214.06	22.33%
42	Prague, Czechia	$110,354.87	$91,009.76	21.26%
43	Sydney, Australia	$109,849.54	$107,758.00	1.94%
44	Philadelphia	$109,398.06	$107,315.12	1.94%
45	Toronto, Canada	$109,174.06	$102,768.30	6.23%
46	Amsterdam, Netherlands	$106,010.16	$84,437.72	25.55%
47	Birmingham, United Kingdom	$103,147.77	$100,129.84	3.01%
48	Valencia, Spain	$99,209.89	$79,021.27	25.55%
49	New York City	$99,086.96	$93,273.05	6.23%
50	Ottawa, Canada	$94,304.25	$88,770.96	6.23%
51	Melbourne, Australia	$93,913.72	$94,106.80	-0.21%
52	Rome, Italy	$91,102.76	$74,473.46	22.33%
53	Barcelona, Spain	$88,537.63	$71,747.20	23.40%
54	Budapest, Hungary	$81,725.21	$67,395.74	21.26%
55	Naples, Italy	$81,189.66	$64,668.04	25.55%
56	Madrid, Spain	$80,131.63	$64,375.54	24.48%
57	Warsaw, Poland	$79,933.27	$67,101.40	19.11%
58	London, United Kingdom	$76,679.85	$74,436.32	3.01%
59	Liverpool, United Kingdom	$72,186.52	$70,074.46	3.01%
60	Auckland, New Zealand	$70,784.15	$71,700.65	-1.28%
61	Copenhagen, Denmark	$69,038.85	$61,863.59	11.60%
62	Rotterdam, Netherlands	$66,065.95	$57,007.08	15.89%
63	Gothenburg, Sweden	$59,269.22	$33,273.31	78.13%
64	Krakow, Poland	$55,240.11	$47,665.67	15.89%
65	Bucharest, Romania	$50,951.86	$42,020.04	21.26%
66	Santiago, Chile	$46,619.17	$43,014.81	8.38%
67	Athens, Greece	$45,507.16	$39,634.27	14.82%
68	Singapore	$44,359.32	$43,514.72	1.94%
69	Munich, Germany	$43,119.06	$36,530.15	18.04%
70	Mexico City, Mexico	$42,309.92	$35,204.57	20.18%
71	Cologne, Germany	$39,630.20	$34,196.17	15.89%
72	Dusseldorf, Germany	$37,803.38	$32,619.84	15.89%
73	Hamburg, Germany	$35,901.07	$30,694.17	16.96%
74	Paris, France	$35,370.06	$30,240.17	16.96%
75	Berlin, Germany	$32,179.68	$27,767.25	15.89%
76	Bangkok, Thailand	$30,352.03	$30,745.02	-1.28%
77	Brussels, Belgium	$20,482.77	$16,892.16	21.26%
78	Taipei City, Taiwan	$19,854.05	$15,679.85	26.62%
79	Bogota, Colombia	$16,185.36	$13,115.94	23.40%
80	Minsk Mazowiecki, Poland	$15,136.23	$12,707.77	19.11%
81	Sao Paulo, Brazil	$14,234.97	$13,818.48	3.01%
82	Dubai, UAE	$12,195.64	$8,176.45	49.16%
83	Rio de Janeiro, Brazil	$11,588.12	$11,367.48	1.94%
84	Doha, Qatar	$10,945.36	$8,718.05	25.55%
85	Buenos Aires, Argentina	$7,606.31	$6,163.84	23.40%
86	Abu Dhabi, UAE	$7,044.95	$4,263.17	65.25%
87	Osaka, Japan	$6,979.20	$5,859.46	19.11%
88	Seoul, South Korea	$6,592.68	$5,907.49	11.60%
89	Istanbul, Turkiye	$6,206.26	$4,943.32	25.55%
90	Muscat, Oman	$4,910.06	$4,013.81	22.33%
91	Riyadh, Saudi Arabia	$4,521.89	$2,946.86	53.45%
92	Hanoi, Vietnam	$4,357.00	$3,470.38	25.55%
93	Kuwait City, Kuwait	$4,083.57	$2,718.24	50.23%
94	Hong Kong	$3,850.79	$3,015.63	27.69%
95	Busan, South Korea	$3,698.03	$3,313.69	11.60%
96	Nagoya, Japan	$3,016.08	$2,361.95	27.69%
97	Sapporo, Japan	$2,879.67	$2,462.01	16.96%
98	Tokyo, Japan	$2,566.35	$2,009.76	27.69%
99	Shanghai, China	$631.39	$494.45	27.69%
100	Beijing, China	$392.97	$300.17	30.91%

Methodology Note: Ranking “Total Spend”

You will notice many locations share identical “Total Spend” figures. This is because Google Ads API reports search volumes in rounded monthly buckets (e.g., 100, 1,000, 12,100), not exact integers. Since our revenue model applies a consistent Revenue Per Search (RPS) to these buckets, the resulting total revenue figures are often identical.

To solve this, we applied a Per-Capita Tie-Breaker: Where two locations have the same Total Spend, the location with the higher Spend Per 10k Population is ranked higher. This prioritizes markets with higher local engagement intensity.

All 188 Countries by Total 2025 Spend

(Ranked by Total Revenue, then by Spend Per Capita)

Rank	Country	2025 Total Spend	2024 Total Spend	% Change
1	United States	$2,637,099,393.96	$2,586,752,362.89	1.95%
2	United Kingdom	$531,297,966.14	$521,154,520.17	1.95%
3	Canada	$354,844,991.98	$337,415,139.77	5.17%
4	Italy	$354,844,991.98	$285,057,618.08	24.48%
5	Mexico	$290,856,550.80	$244,178,730.60	19.12%
6	Australia	$236,563,327.99	$239,613,649.99	-1.27%
7	France	$236,563,327.99	$198,598,700.89	19.12%
8	Germany	$236,563,327.99	$202,242,713.75	16.97%
9	Spain	$193,904,367.20	$154,437,829.61	25.55%
10	Brazil	$193,904,367.20	$190,202,379.62	1.95%
11	India	$130,497,639.13	$93,542,993.40	39.51%
12	Poland	$87,256,965.24	$73,253,619.18	19.12%
13	Argentina	$87,256,965.24	$70,705,667.21	23.41%
14	Finland	$71,356,807.13	$59,905,181.91	19.12%
15	Thailand	$71,356,807.13	$69,265,366.58	3.02%
16	Switzerland	$58,365,214.53	$50,830,252.76	14.82%
17	Austria	$58,365,214.53	$48,561,045.05	20.19%
18	Netherlands	$58,365,214.53	$49,443,973.14	18.04%
19	Romania	$58,365,214.53	$49,897,587.57	16.97%
20	Chile	$58,365,214.53	$53,321,931.82	9.46%
21	Colombia	$58,365,214.53	$46,886,526.25	24.48%
22	Greece	$47,700,474.33	$41,542,332.82	14.82%
23	Sweden	$47,700,474.33	$46,302,391.79	3.02%
24	Belgium	$47,700,474.33	$39,336,545.24	21.26%
25	Turkiye	$47,700,474.33	$36,434,668.95	30.92%
26	Ireland	$38,974,777.81	$35,261,305.23	10.53%
27	Czechia	$38,974,777.81	$32,427,807.49	20.19%
28	Japan	$38,974,777.81	$32,140,835.74	21.26%
29	New Zealand	$31,994,220.59	$31,717,258.52	0.87%
30	Norway	$31,994,220.59	$30,115,376.78	6.24%
31	Denmark	$31,994,220.59	$28,667,522.12	11.60%
32	Hungary	$31,994,220.59	$25,701,916.39	24.48%
33	Peru	$31,994,220.59	$28,126,625.48	13.75%
34	South Africa	$31,994,220.59	$27,103,839.10	18.04%
35	Vietnam	$31,994,220.59	$27,605,762.04	15.90%
36	Philippines	$31,994,220.59	$27,352,498.17	16.97%
37	Singapore	$26,177,089.57	$25,677,321.25	1.95%
38	Israel	$26,177,089.57	$20,849,107.00	25.55%
39	Portugal	$26,177,089.57	$23,231,862.08	12.68%
40	Malaysia	$26,177,089.57	$21,976,085.75	19.12%
41	Indonesia	$26,177,089.57	$19,672,141.28	33.07%
42	Slovakia	$21,329,480.39	$17,283,607.54	23.41%
43	South Korea	$21,329,480.39	$19,111,681.41	11.60%
44	Ukraine	$21,329,480.39	$16,988,161.26	25.55%
45	Costa Rica	$17,548,345.23	$14,471,371.32	21.26%
46	Ecuador	$17,548,345.23	$15,141,342.21	15.90%
47	Serbia	$17,548,345.23	$13,294,837.06	31.99%
48	Croatia	$17,548,345.23	$14,097,111.71	24.48%
49	Bulgaria	$14,348,923.17	$12,046,150.71	19.12%
50	Slovenia	$14,348,923.17	$11,729,146.74	22.34%
51	Guatemala	$14,348,923.17	$12,267,181.00	16.97%
52	Pakistan	$11,731,214.22	$8,960,558.83	30.92%
53	Egypt	$11,731,214.22	$9,186,455.27	27.70%
54	Venezuela	$11,731,214.22	$9,264,306.59	26.63%
55	China	$11,731,214.22	$9,938,074.34	18.04%
56	Morocco	$9,598,266.18	$6,674,826.05	43.80%
57	Nigeria	$9,598,266.18	$7,579,887.21	26.63%
58	Saudi Arabia	$9,598,266.18	$6,388,762.08	50.24%
59	El Salvador	$9,598,266.18	$8,131,151.73	18.04%
60	Dominican Republic	$7,853,126.87	$6,775,959.77	15.90%
61	Cyprus	$7,853,126.87	$7,174,545.64	9.46%
62	United Arab Emirates	$7,853,126.87	$5,341,632.52	47.02%
63	Algeria	$7,853,126.87	$5,502,283.12	42.72%
64	Uruguay	$7,853,126.87	$6,713,795.00	16.97%
65	Panama	$6,418,234.55	$4,984,094.85	28.77%
66	Paraguay	$6,418,234.55	$5,437,194.38	18.04%
67	Bangladesh	$6,418,234.55	$4,600,702.94	39.51%
68	Lithuania	$6,418,234.55	$5,750,878.68	11.60%
69	Honduras	$5,254,808.35	$4,576,411.46	14.82%
70	Kenya	$5,254,808.35	$4,221,345.05	24.48%
71	Iraq	$5,254,808.35	$4,258,052.40	23.41%
72	Bolivia	$5,254,808.35	$4,534,037.28	15.90%
73	Bosnia and Herzegovina	$5,254,808.35	$3,855,716.74	36.29%
74	Latvia	$4,304,676.95	$3,857,084.79	11.60%
75	Jordan	$4,304,676.95	$3,518,744.02	22.34%
76	Estonia	$4,304,676.95	$3,857,084.79	11.60%
77	Luxembourg	$3,509,669.05	$3,206,401.88	9.46%
78	Georgia	$3,509,669.05	$2,658,967.42	31.99%
79	Kazakhstan	$3,509,669.05	$2,795,324.72	25.55%
80	Tunisia	$2,869,784.63	$1,980,922.56	44.87%
81	Sri Lanka	$2,869,784.63	$2,192,004.47	30.92%
82	Nepal	$2,869,784.63	$2,228,537.88	28.77%
83	Cambodia	$2,869,784.63	$2,701,258.03	6.24%
84	Azerbaijan	$2,869,784.63	$2,041,408.74	40.58%
85	Jamaica	$2,869,784.63	$2,431,132.23	18.04%
86	North Macedonia	$2,869,784.63	$2,499,294.82	14.82%
87	Malta	$2,346,242.84	$1,952,121.74	20.19%
88	Laos	$2,346,242.84	$2,102,284.95	11.60%
89	Albania	$2,346,242.84	$1,708,106.52	37.36%
90	Ghana	$2,346,242.84	$1,821,980.29	28.77%
91	Uzbekistan	$2,346,242.84	$1,584,330.69	48.09%
92	Iceland	$1,919,653.24	$1,703,669.89	12.68%
93	Kuwait	$1,919,653.24	$1,277,752.42	50.24%
94	Moldova	$1,919,653.24	$1,528,934.52	25.55%
95	Lebanon	$1,919,653.24	$1,503,238.14	27.70%
96	Trinidad and Tobago	$1,570,625.37	$1,355,191.95	15.90%
97	Bahrain	$1,570,625.37	$1,272,702.01	23.41%
98	Qatar	$1,570,625.37	$1,180,328.47	33.07%
99	Nicaragua	$1,570,625.37	$1,330,552.10	18.04%
100	Mauritius	$1,279,768.82	$931,694.47	37.36%
101	Montenegro	$1,279,768.82	$954,055.13	34.14%
102	Armenia	$1,279,768.82	$851,834.94	50.24%
103	Mongolia	$1,047,083.58	$687,139.58	52.38%
104	Oman	$1,047,083.58	$813,115.17	28.77%
105	Senegal	$1,047,083.58	$722,769.04	44.87%
106	Angola	$1,047,083.58	$929,274.48	12.68%
107	Tanzania	$1,047,083.58	$768,297.80	36.29%
108	Ethiopia	$1,047,083.58	$780,590.56	34.14%
109	Guam	$853,179.22	$924,472.04	-7.71%
110	Kyrgyzstan	$853,179.22	$611,573.81	39.51%
111	Zimbabwe	$853,179.22	$691,344.31	23.41%
112	Cameroon	$853,179.22	$588,922.93	44.87%
113	Uganda	$853,179.22	$673,767.75	26.63%
114	Zambia	$698,055.72	$537,596.81	29.85%
115	Maldives	$698,055.72	$586,028.95	19.12%
116	Isle of Man	$698,055.72	$793,283.09	-12.00%
117	Madagascar	$698,055.72	$401,538.36	73.85%
118	Yemen	$698,055.72	$378,193.10	84.58%
119	Jersey	$698,055.72	$916,186.11	-23.81%
120	Libya	$698,055.72	$528,855.40	31.99%
121	Mozambique	$698,055.72	$730,890.04	-4.49%
122	Guernsey	$562,322.66	$472,078.88	19.12%
123	Andorra	$562,322.66	$419,206.04	34.14%
124	Benin	$562,322.66	$311,909.26	80.28%
125	Barbados	$562,322.66	$459,655.75	22.34%
126	Namibia	$465,370.48	$447,073.63	4.09%
127	Haiti	$465,370.48	$338,797.99	37.36%
128	Guyana	$465,370.48	$394,237.66	18.04%
129	Rwanda	$368,418.30	$243,486.03	51.31%
130	Somalia	$368,418.30	$199,601.92	84.58%
131	Brunei	$368,418.30	$353,933.30	4.09%
132	French Polynesia	$368,418.30	$264,088.69	39.51%
133	Fiji	$368,418.30	$361,384.52	1.95%
134	Botswana	$368,418.30	$288,500.25	27.70%
135	Gabon	$368,418.30	$191,796.26	92.09%
136	Togo	$310,246.99	$185,325.40	67.41%
137	Papua New Guinea	$310,246.99	$214,153.79	44.87%
138	Afghanistan	$310,246.99	$148,260.32	109.26%
139	Belize	$310,246.99	$277,988.10	11.60%
140	Tajikistan	$252,075.68	$156,599.96	60.97%
141	Suriname	$252,075.68	$192,540.94	30.92%
142	Mauritania	$252,075.68	$142,363.60	77.06%
143	Burkina Faso	$252,075.68	$46,149.30	446.22%
144	Liechtenstein	$193,904.37	$582,878.27	-66.73%
145	Malawi	$193,904.37	$178,903.23	8.39%
146	Mali	$193,904.37	$54,589.81	255.20%
147	Seychelles	$170,635.84	$90,862.39	87.80%
148	Saint Lucia	$170,635.84	$159,009.19	7.31%
149	Turkmenistan	$170,635.84	$82,817.28	106.04%
150	Guinea	$170,635.84	$233,837.04	-27.03%
151	San Marino	$139,611.14	$95,660.61	45.94%
152	Antigua and Barbuda	$139,611.14	$121,587.31	14.82%
153	Grenada	$139,611.14	$47,481.18	194.03%
154	Bhutan	$139,611.14	$63,773.74	118.92%
155	Djibouti	$139,611.14	$130,098.42	7.31%
156	Sudan	$139,611.14	$50,425.75	176.86%
157	Monaco	$114,403.58	$122,538.43	-6.64%
158	Saint Kitts and Nevis	$93,074.10	$86,732.29	7.31%
159	Dominica	$93,074.10	$26,282.51	254.13%
160	Saint Vincent and the Grenadines	$93,074.10	$86,732.29	7.31%
161	Eswatini	$93,074.10	$10,538.55	783.18%
162	Lesotho	$75,622.70	$48,937.49	54.53%
163	Sierra Leone	$75,622.70	$135,519.19	-44.20%
164	Liberia	$75,622.70	$70,469.98	7.31%
165	Niger	$75,622.70	$78,299.98	-3.42%
166	Equatorial Guinea	$62,049.40	$98,002.59	-36.69%
167	Burundi	$62,049.40	$14,979.67	314.22%
168	American Samoa	$50,415.14	$48,937.49	3.02%
169	Samoa	$50,415.14	$46,979.99	7.31%
170	South Sudan	$50,415.14	$46,979.99	7.31%
171	Chad	$50,415.14	$46,979.99	7.31%
172	Cook Islands	$40,719.92	$37,945.38	7.31%
173	Vanuatu	$40,719.92	$37,945.38	7.31%
174	Solomon Islands	$40,719.92	$223,208.10	-81.76%
175	Timor-Leste	$40,719.92	$10,118.77	302.42%
176	Palau	$32,963.74	$30,717.68	7.31%
177	Tonga	$27,146.61	$25,296.92	7.31%
178	Comoros	$27,146.61	$25,296.92	7.31%
179	Micronesia	$21,329.48	$19,876.15	7.31%
180	Guinea-Bissau	$21,329.48	$19,876.15	7.31%
181	Nauru	$17,451.39	$16,262.30	7.31%
182	Marshall Islands	$17,451.39	$16,262.30	7.31%
183	Sao Tome and Principe	$13,573.31	$12,648.46	7.31%
184	Central African Republic	$13,573.31	$12,648.46	7.31%
185	Kiribati	$7,756.17	$7,227.69	7.31%
186	Eritrea	$7,756.17	$4,633.13	67.41%
187	Vatican City	$1,939.04	$1,806.92	7.31%
188	Tuvalu	$1,939.04	$2,203.56	-12.00%

All 100 Cities by Total 2025 Spend

(Ranked by Total Revenue, then by Spend Per Capita)

Rank	City	2025 Total Spend	2024 Total Spend	% Change
1	New York City	$87,240,000.00	$82,121,212.12	6.23%
2	Los Angeles	$71,342,933.33	$69,984,561.39	1.94%
3	London, United Kingdom	$71,342,933.33	$69,255,555.55	3.01%
4	Milan, Italy	$58,353,866.67	$48,991,591.60	19.11%
5	Sydney, Australia	$58,353,866.67	$57,242,807.03	1.94%
6	Chicago	$47,691,200.00	$46,783,157.89	1.94%
7	Melbourne, Australia	$47,691,200.00	$47,789,247.31	-0.21%
8	Brisbane, Australia	$38,967,200.00	$38,631,914.89	0.87%
9	Mexico City, Mexico	$38,967,200.00	$32,423,214.29	20.18%
10	Paris, France	$38,967,200.00	$33,315,596.33	16.96%
11	Houston	$31,988,000.00	$30,731,958.76	4.09%
12	Toronto, Canada	$31,988,000.00	$30,111,111.11	6.23%
13	Bangkok, Thailand	$31,988,000.00	$32,402,173.91	-1.28%
14	Atlanta	$26,172,000.00	$25,673,684.21	1.94%
15	Dallas	$26,172,000.00	$26,510,869.57	-1.28%
16	Rome, Italy	$26,172,000.00	$21,394,736.84	22.33%
17	Madrid, Spain	$26,172,000.00	$21,025,862.07	24.48%
18	Santiago, Chile	$26,172,000.00	$24,148,514.85	8.38%
19	Singapore	$26,172,000.00	$25,673,684.21	1.94%
20	Helsinki, Finland	$21,325,333.33	$18,401,234.57	15.89%
21	Denver	$21,325,333.33	$20,919,298.24	1.94%
22	Seattle	$21,325,333.33	$20,919,298.24	1.94%
23	San Diego	$21,325,333.33	$21,141,843.97	0.87%
24	Montreal, Canada	$21,325,333.33	$20,074,074.07	6.23%
25	Vienna, Austria	$21,325,333.33	$17,432,748.54	22.33%
26	Miami	$17,544,933.33	$17,031,597.22	3.01%
27	Las Vegas	$17,544,933.33	$16,515,488.21	6.23%
28	Frankfurt, Germany	$17,544,933.33	$15,280,685.36	14.82%
29	Austin	$17,544,933.33	$17,393,971.63	0.87%
30	Dublin, Ireland	$17,544,933.33	$16,029,738.56	9.45%
31	Philadelphia	$17,544,933.33	$17,210,877.19	1.94%
32	Bogota, Colombia	$17,544,933.33	$14,217,681.16	23.40%
33	Sao Paulo, Brazil	$17,544,933.33	$17,031,597.22	3.01%
34	Orlando	$14,346,133.33	$13,642,176.87	5.16%
35	Minneapolis	$14,346,133.33	$13,926,388.89	3.01%
36	Boston	$14,346,133.33	$13,782,817.87	4.09%
37	Calgary, Canada	$14,346,133.33	$14,222,695.03	0.87%
38	Prague, Czechia	$14,346,133.33	$11,831,268.44	21.26%
39	Barcelona, Spain	$14,346,133.33	$11,625,507.25	23.40%
40	Budapest, Hungary	$14,346,133.33	$11,831,268.44	21.26%
41	Warsaw, Poland	$14,346,133.33	$12,044,444.44	19.11%
42	Athens, Greece	$14,346,133.33	$12,494,704.05	14.82%
43	Zurich, Switzerland	$11,728,933.33	$9,672,861.36	21.26%
44	Baltimore	$11,728,933.33	$11,268,384.88	4.09%
45	Portland	$11,728,933.33	$11,505,614.03	1.94%
46	Charlotte	$11,728,933.33	$12,144,814.81	-3.42%
47	San Francisco	$11,728,933.33	$11,385,763.89	3.01%
48	Stockholm, Sweden	$11,728,933.33	$10,822,112.21	8.38%
49	San Jose	$11,728,933.33	$11,385,763.89	3.01%
50	Birmingham, UK	$11,728,933.33	$11,385,763.89	3.01%
51	Auckland, New Zealand	$11,728,933.33	$11,880,797.10	-1.28%
52	Berlin, Germany	$11,728,933.33	$10,120,679.01	15.89%
53	Buenos Aires, Argentina	$11,728,933.33	$9,504,637.68	23.40%
54	Vancouver, Canada	$9,596,400.00	$9,125,510.20	5.16%
55	Nashville	$9,596,400.00	$10,048,314.61	-4.50%
56	Amsterdam, Netherlands	$9,596,400.00	$7,643,589.74	25.55%
57	Ottawa, Canada	$9,596,400.00	$9,033,333.33	6.23%
58	Copenhagen, Denmark	$9,596,400.00	$8,599,038.46	11.60%
59	Bucharest, Romania	$9,596,400.00	$7,914,159.29	21.26%
60	Istanbul, Turkiye	$9,596,400.00	$7,643,589.74	25.55%
61	Tokyo, Japan	$9,596,400.00	$7,515,126.05	27.69%
62	Tel Aviv District, Israel	$7,851,600.00	$6,902,830.19	13.74%
63	Manchester, UK	$7,851,600.00	$7,621,875.00	3.01%
64	Glasgow, UK	$7,851,600.00	$7,543,298.97	4.09%
65	Oslo, Norway	$7,851,600.00	$7,317,000.00	7.31%
66	Valencia, Spain	$7,851,600.00	$6,253,846.15	25.55%
67	Naples, Italy	$7,851,600.00	$6,253,846.15	25.55%
68	Rio de Janeiro, Brazil	$7,851,600.00	$7,702,105.26	1.94%
69	Leeds, UK	$6,416,986.67	$6,229,236.11	3.01%
70	Lyon, France	$6,416,986.67	$5,155,229.89	24.48%
71	Lisbon, Portugal	$6,416,986.67	$5,695,301.59	12.67%
72	Munich, Germany	$6,416,986.67	$5,436,424.24	18.04%
73	Hamburg, Germany	$6,416,986.67	$5,486,299.70	16.96%
74	Seoul, South Korea	$6,416,986.67	$5,750,064.10	11.60%
75	New Orleans	$5,253,786.67	$4,945,521.89	6.23%
76	Taipei City, Taiwan	$5,253,786.67	$4,149,209.04	26.62%
77	Bilbao, Spain	$4,303,840.00	$3,428,034.19	25.55%
78	Rotterdam, Netherlands	$4,303,840.00	$3,713,703.70	15.89%
79	Krakow, Poland	$4,303,840.00	$3,713,703.70	15.89%
80	Cologne, Germany	$4,303,840.00	$3,713,703.70	15.89%
81	Brussels, Belgium	$4,303,840.00	$3,549,380.53	21.26%
82	Dubai, UAE	$4,303,840.00	$2,885,467.63	49.16%
83	Liverpool, UK	$3,508,986.67	$3,406,319.45	3.01%
84	Gothenburg, Sweden	$3,508,986.67	$1,969,919.68	78.13%
85	Riyadh, Saudi Arabia	$3,508,986.67	$2,286,759.91	53.45%
86	Hanoi, Vietnam	$3,508,986.67	$2,794,928.78	25.55%
87	Hong Kong	$2,869,226.67	$2,246,946.78	27.69%
88	Dusseldorf, Germany	$2,345,786.67	$2,024,135.80	15.89%
89	Osaka, Japan	$1,919,280.00	$1,611,351.35	19.11%
90	Kuwait City, Kuwait	$1,919,280.00	$1,277,571.43	50.23%
91	Shanghai, China	$1,570,320.00	$1,229,747.90	27.69%
92	Busan, South Korea	$1,279,520.00	$1,146,538.46	11.60%
93	Doha, Qatar	$1,046,880.00	$833,846.15	25.55%
94	Abu Dhabi, UAE	$1,046,880.00	$633,506.49	65.25%
95	Beijing, China	$853,013.33	$651,584.70	30.91%
96	Muscat, Oman	$697,920.00	$570,526.32	22.33%
97	Nagoya, Japan	$697,920.00	$546,554.62	27.69%
98	Sapporo, Japan	$562,213.33	$480,672.78	16.96%
99	Washington DC, United States	$465,280.00	$498,390.80	-6.64%
100	Minsk Mazowiecki, Poland	$62,037.33	$52,084.08	19.11%

Methodology: How We Built The Onlyfans Wrapped 2025 Index

To determine where the $7.2 Billion OnlyFans statistics economy actually lives, we built a proprietary financial model that triangulates search intent, traffic quality, and audited revenue.

1. The Data Engine We harvested over 2 years of monthly search volumes for “OnlyFans” across 216 countries and 300+ cities using the Google Ads API, filtering for high-intent traffic.

2. The Financial Anchor Search volume is just noise without revenue data. We anchored our model to the “Source of Truth”: Onlyfans (Fenix International Ltd’s) UK companies house filings: $6.6bn in 2024 and $7.2bn in 2025’s latest accounts.

3. The Attribution Model Using OnlyGuider’s proprietary revenue data, we weighted raw search volumes by “conversion quality” for each location. A search from Switzerland converts differently than one from a non-payment-supported region. This allowed us to allocate the global $7.2bn revenue pot accurately across national borders.

4. The City Algorithm (RPS) To model city-level spend, we calculated a unique Revenue Per Search (RPS) for every country (National Revenue / National Search Volume). We then applied this RPS to city-specific search volumes to generate granular urban revenue estimates.

5. The Standardization To compare giants like the US with wealth hubs like Guernsey, we standardized all data to Spend Per 10k Population. This metric strips away population bias to reveal true market intensity.

Copyright & Attribution

Onlyfans Wrapped 2025 © 2025 by Onlyguider is licensed under CC BY 4.0