How to Use OnlyFans Mass Messages

In a world overflowing with content, the most valuable assets are community and close relationships with subscribers. Now, to stand out, pretty photos are not enough—a thoughtful communication strategy is needed. For example, using mass messaging, which is the most powerful lever for stimulating engagement, increasing sales, and turning a passive audience into a loyal community.

In this article, we will explain what a mass message is, how to use it, and how to achieve maximum results.

What is an OnlyFans Mass Message

An OnlyFans mass message is a tool that allows you to send a message to several subscribers at once instead of copying the same text to each member individually. It’s a cool way to announce something new, promotions, or the release of exclusive content, to interest the audience and get closer to them.

Types of mass messages:

Text. For example: Guys, need advice! Choosing between two sets: black lace or red silk?

Ask questions — this increases the chance that a person will answer and subsequently buy something

Photo. Maybe an imperfect but cute selfie from the makeup room with the words «just finished my makeup» or a juicy teaser.

You need to flirt and engage in dialogue

Video. For example, you send everyone a PPV preview (the first 3 seconds) and write: «Guys, here’s a piece of my new video! The full 10-minute version is waiting for you at the link. Price is only $15».

In the video caption, you need to convey to the subscriber that this content is only for him

The main mistake made by 90% of creators is sending identical messages to the entire audience. A new subscriber who hasn’t made a single purchase and a VIP fan who has spent hundreds of dollars are two different people, and they should be addressed differently.

The solution is segmentation. Divide your audience into at least 4 key groups:

New subscribers (up to 7 days). In this case, you need to leave the warmest first impression, establish a personal connection, and prepare for the first purchase. 

You can give a small free gift (for example, a welcome photo)

VIP clients (top 5-10% by spending). These subscribers have already proven their solvency and attachment. You need to express gratitude and monetize loyalty through expensive exclusives. For example, offer content 24-48 hours earlier than the rest of the audience. «I haven’t shown this video to anyone yet, but for you, I’ll make an exception».

Inactive subscribers (30+ days without purchases/tips). A subscriber might have gotten distracted, become disappointed, or simply forgotten about you. A trigger is needed to remind them of your value without feeling intrusive. You can remind them of better times: «You used to love my videos in the style of… I just released a sequel». 

Engaged, but don’t buy anything. These subscribers like you, but they are either shy, don’t see enough value, or are simply not used to spending money online. They need a gentle but persuasive nudge. Example message: «Hi, darling. I would like to express my gratitude for your support. I promise you will receive exclusive and sexy content daily😃».

On OnlyFans, it’s easy to segment subscribers and choose exactly who to send a message to

To segment your audience, regularly (about once every 1-2 weeks) review your list of subscribers in the User Lists section. You can manually group fans by different criteria: for example, VIPs by total spending, new ones by subscription date, inactive ones by last activity. Then send messages to selected groups and update these lists every 1-2 weeks.

When to Use Mass Messaging

To start sexting. You can attach a photo where you’re sitting on the bed in your panties, watching Netflix, and write: «I’m so tired today, sat down to watch a movie:) How are you, darling? What did you do today?»

An innocent message can be used to warm up a member and ultimately sell several PPVs

To sell PPV (Pay-Per-View). You need to make sure it doesn’t look like a sales pitch. It’s best to do a little warm-up in a video before the main message. 

For example, you want to sell an anal bundle. Then the scheme would be:

• First message: «I was just sitting in the bath and thinking… How many men on this planet like anal🤔 What do you think? Do you like it?»
• Second message a day later: «I thought about it… And why not! I filmed an ANAL video. And you know what? I liked it so much, I didn’t expect it. I remember the first time I tried it with a man, I didn’t get the point. But nowwww, filming this for you, I finally understood. Thank you, darling».

If you need to sell something expensive, you can use the ladder technique. The day before the main message, warm up the audience and offer a set for $80. Those who bought are moved to a separate list. After a day, delete the previous message and create a new one with different text: «Kitty, this video is very important to me. I filmed it thinking of you». Exclude those who bought the previous one and set the price at $60. After another day, do the same with the message «this is the last chance to watch such a video, there won’t be another one like it» and set the price at $40. This way you collect maximum money from one video.

To draw attention to a post. For example, a campaign. We take a screenshot of the post and write «WOW, DID YOU SEE THIS NEWS? No time to explain, go read it and tell me your opinion». 

To re-engage a certain group of subscribers. For example, those who haven’t responded for a long time. Don’t rush to write them off, better add them to a separate list and send them a message every 2-3 days. Play on the feeling of missed opportunity: that those who pay are having fun, while they stay silent, don’t pay, and are sad. For example: «Hi-hi! I hope you’re doing well! I’m sitting here, chatting with members and thinking: damn, it’s such a shame we’re not in touch. I’d like to change that… Waiting for your reply».

Usually, subscribers react very positively to mass messages and start sympathizing more with the model

How to Attract Subscribers

Creating the perfect mass message is an art in itself. Here are a few recommendations:

Ask questions. Questions are a great way to attract attention. They spark curiosity and encourage subscribers to interact. For example: «Hi, darling, hope you’re doing well. It’s very important for me to know your opinion about these two photos I attached below. What do you think, do I look better or worse in the red bikini? Two images for the price of one 😀»

Develop your members’ imaginations so they think and engage, rather than just respond with formulaic phrases

Make the message personal. Even though it’s a mass message, make it personal. Use emojis, a playful tone, and clear content to connect with your audience. If possible, use the member’s name and tailor your message considering their interests. For example: «Good afternoon, my love. There’s nothing better than using your feedback, comments, and ideas to improve my content. Tell me about your fantasies and desires so I can bring them to life and satisfy your needs».

You can specify the member’s name in the welcome message.

Don’t forget about intrigue. This could be a question, a surprise, or an offer. Make sure it’s intriguing enough for your subscribers to want to open it. For example: «Guess what new content I’ve prepared for you today? 😜»

Don’t sell directly. Of course, sales are very important, but excessive persistence can scare subscribers away. Use softer formulations, for example: «I’m happy to share my latest creation» or «I think you’ll like this new post».

Stay true to yourself. Share what truly interests you and talk to your subscribers as you would with friends. If you’re naturally playful, keep that tone. For example: «Hey, babe. What are you up to? Want to see your dream video? It has enough nudity, masturbation, and sex. I’ve prepared a limited discount for special fans like you 😍». 

Don’t forget the call to action. End your messages with a clear call to action: tell subscribers exactly what to do next: watch a new video, comment on a post, or join a chat discussion. For example: «I don’t know why, but without your advice, I feel completely helpless. Anyway, here’s the thing: I just published a video, but I don’t know if I should continue filming in this format. Please watch it and give me some advice».

You can attract subscribers to another page with more explicit content

Ideas for Mass Messages:

• Guess what happened today 🙈
• Good morning, time to wake up🙃💕
• Did you see my latest post?
• I have a surprise for you!🎁
• Missed me? I’m back with something special!🌟
• I just uploaded something I think you’ll LIKE! 😍
• A little bird told me you might like what’s coming next… 🐦
• Late night thoughts… care to join? 🌙
• I’m in a good mood today. Stay tuned for updates! 🎁
• Let’s start the week with a bang! Ready? 💥
• I’m in the mood to answer your questions. Ask away! 💬
• Today’s mood: [Emoji]. And yours? 😊
• I’m in a thoughtful mood. Share a lesson you’ve learned recently 🌟
• Love adventures. Recommend something new I could try! 🚀

Frequently Asked Questions (FAQ) about Mass Messaging

❓ How not to annoy subscribers and how many times a week can you write?

The main thing is not to bombard them with offers to buy videos every day. Try starting with 2-3 times a week. Alternate formats: one message can be personal and funny (about your life or with a question for them), and another can be an offer. If you see people stop responding—give them a little break.

❓ What should I even write in messages so I don’t sound like a robot?

Imagine you’re writing not to everyone at once, but to one specific person you like. Tell a short story, share your mood, ask a question. And if you’re offering to buy a video — don’t just throw a link. First describe what will be there, create a mood, say why this content is special for them. Simply «video for $10» won’t hook anyone.

❓ Is it true that you need to address everyone by name? But it’s a mass message?

Using their name at the beginning of a message is the easiest way to make it slightly personal. OnlyFans allows you to do this automatically. But it’s important to divide your subscribers into groups and write different things to them. For example, to those who just subscribed — one thing (welcome, here’s a gift), and to those who haven’t bought anything for a month — another (missed you, here’s a personal discount).

❓ How to tell if messages are working?

Look at how many people ultimately buy the video you’re offering. If out of 100 recipients, 5 buy it—that’s 5%. Try to make this number grow. Try different things: today send an offer with one picture, and in a week — on the same topic but with different text. And compare which time more people bought.

❓ What’s the best way to offer paid videos (PPV) so people buy them?

The secret is to sell not the video, but the desire to watch it. Don’t write «Here’s a video for $15». Write something like: «Just got out of the shower and all soapy… too bad you weren’t with me. Want to see what happened next? 😉 (5-minute video, $15)». First — emotion and engagement, then — the offer.