- \n
- According to the latest reports, the platform\u2019s gross revenue reached $7.2 billion<\/strong>. This is 9% higher<\/strong> than in 2024, when revenue stood at $6.6 billion.<\/li>\n\n\n\n
- The platform\u2019s commission revenue amounted to $1.4 billion<\/strong>, compared to $1.3 billion in the previous reporting period. After taxes, this results in approximately $520 million in annual profit<\/strong>.<\/li>\n\n\n\n
- The fastest-growing revenue comes from users in Southern Europe and Latin America<\/strong>, increasing by 20% per year or more<\/strong>.<\/li>\n\n\n\n
- The most stable audience remains users from English-speaking countries \u2014 the United States, the United Kingdom, and Australia<\/strong>. Revenue growth from these countries fluctuates within 1\u20132%<\/strong>. These countries form the core of OnlyFans\u2019 income.<\/li>\n\n\n\n
- The highest spending on OnlyFans comes from users in Finland<\/strong>, with $127.4K per 10,000 population<\/strong>.<\/li>\n\n\n\n
- According to the latest report, the total number of platform users in 2025 increased by 24%<\/strong>, reaching 377.5 million people<\/strong>.<\/li>\n\n\n\n
- The number of creators grew by 13%<\/strong>, reaching approximately 4.6 million accounts<\/strong>.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image8.png\")
<\/figure>\n\n\n\nPlatform earnings and total creator income are growing year over year, although the pace has slowed compared to previous periods. <\/em>Source: LinkedIn<\/em><\/a><\/p>\n\n\n\n
\n\n\n\nPlatform Revenue and Income<\/strong><\/h2>\n\n\n\n
OnlyFans publishes official financial data with a delay, so the full 2025 report is not yet available. However, according to the latest information<\/a>, the platform\u2019s revenue reached $7.2 billion<\/strong> in 2025. Some sources suggest a higher figure of $7.9 billion<\/strong>.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image5-1024x753.png\")
<\/figure>\n\n\n\nOne thing remains clear: both revenue and user numbers are steadily increasing year after year. <\/em>Source: ElectroIQ<\/em><\/a><\/p>\n\n\n\n
This refers to gross revenue \u2014 the total amount of money users spent on the platform. 80% of this amount goes to creators<\/strong>,<\/a> while the remaining 20% is the platform\u2019s commission<\/strong>. This commission forms OnlyFans\u2019 revenue, which reached $1.4 billion<\/strong> for the year.<\/p>\n\n\n\n
Net profit after taxes amounted to approximately $520 million<\/strong>. It is also known that OnlyFans did not rely on external funding over the past year and has no outstanding debt<\/strong>.<\/p>\n\n\n\n
\n\n\n\nRevenue Distribution by Country<\/strong><\/h2>\n\n\n\n
The core audience generating the highest revenue for OnlyFans remains concentrated<\/a> in English-speaking countries, primarily the United States and the United Kingdom<\/strong>.<\/p>\n\n\n\n
Users from the United States spent approximately $2.6 billion<\/strong> on OnlyFans over the year. This equals about $77.3K per 10,000 population<\/strong>.<\/p>\n\n\n\n
Users from the United Kingdom generated $531 million<\/strong> in revenue, or about $78.5K per 10,000 population<\/strong>.<\/p>\n\n\n\n
We conducted a deeper analysis of the platform\u2019s revenue structure across regions. The full results are available in our analytical report<\/a>, but here we share the key insights by country.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image18-1024x732.png\")
<\/figure>\n\n\n\nThe top 10 countries by OnlyFans spending include the United States, Canada, several European and Latin American countries, as well as Australia. Source: OnlyGuider<\/em><\/p>\n\n\n\n
\n\n\n\nNorth and South America<\/strong><\/h2>\n\n\n\n
The United States<\/strong> remains the undisputed leader in total revenue. However, revenue from this market has stabilized and shows modest growth of around 1\u20132%<\/strong>, indicating a mature and saturated market.<\/p>\n\n\n\n
Among American countries, Canada<\/strong> is also noteworthy. It ranks third in total revenue at $354.8 million<\/strong>, but surpasses the United States in per capita spending \u2014 $88.7K per 10,000 population<\/strong>. This means the average Canadian spends more on OnlyFans than the average American. Market growth over the year is about 5%<\/strong>.<\/p>\n\n\n\n
These two markets are mature and stable, showing limited annual growth. The situation in South America is fundamentally different. In 2025, there was significant growth in revenue from Latin American countries:<\/p>\n\n\n\n
- \n
- The Costa Rica<\/strong> market grew by 21%<\/strong>. While this is not the highest growth rate, spending reached $33.1K per 10,000 population<\/strong>, ranking third across the Americas.
<\/li>\n\n\n\n- In terms of total revenue, Mexico ($290.8 million)<\/strong> and Brazil ($193.9 million)<\/strong> remain leaders. Spending in Mexico is $22.3K per 10,000 people<\/strong>, while Brazil does not even rank in the top 20 by per capita spending. Growth rates differ significantly: 19% for Mexico vs. 1.9% for Brazil<\/strong>.
<\/li>\n\n\n\n- Record growth was observed in Dominica (+254%)<\/strong> and Grenada (+194%)<\/strong>. However, in absolute terms, spending remains modest \u2014 no more than $11\u201312K per 10,000 population<\/strong>.
<\/li>\n<\/ul>\n\n\n\nThe explosive growth in small island nations has already been dubbed the \u201cCaribbean surge.\u201d<\/strong> It is associated with active tourism and the expansion of digital infrastructure.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image17-1024x698.png\")
<\/figure>\n\n\n\nIf we look at market growth rates, Caribbean countries are the clear leaders. Source: OnlyGuider<\/em><\/p>\n\n\n\n
\n\n\n\nEurope<\/strong><\/h2>\n\n\n\n
The situation here mirrors that of the Americas. The United Kingdom<\/strong> remains the leader in total revenue and ranks second globally among all countries with OnlyFans users. Growth in this market is modest at 1.95%<\/strong>. However, some dependent territories show very different dynamics \u2014 growth of 19% in Guernsey<\/strong> and a 12% decline in the Isle of Man<\/strong>.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image4-1024x696.png\")
<\/figure>\n\n\n\nEuropean territories with the highest per capita spending often show unstable or low growth, and sometimes even decline due to market saturation. Source: OnlyGuider<\/em><\/p>\n\n\n\n
The top positions in both total revenue and per capita spending are occupied by wealthy countries with advanced banking systems \u2014 such as Switzerland<\/strong> and British territories like the Isle of Man<\/strong> and Guernsey<\/strong>.<\/p>\n\n\n\n
Looking at other countries, we see interesting trends:<\/p>\n\n\n\n
- \n
- Italy<\/strong> is among the top countries by total revenue, generating around $354.8 million<\/strong> \u2014 almost equal to Canada. At the same time, it shows strong growth of 24%<\/strong>.
<\/li>\n\n\n\n- Finland<\/strong> consistently ranks first in per capita spending, with $127.4K per 10,000 population<\/strong>. The market is also growing at 19%<\/strong>, with total revenue of $71.3 million<\/strong>.
<\/li>\n\n\n\n- Andorra<\/strong> recorded 34% growth<\/strong>, with spending of about $71.1K per 10,000 population<\/strong>, placing it 9th globally.
<\/li>\n<\/ul>\n\n\n\nThe fastest growth is observed in Balkan countries:<\/p>\n\n\n\n
- \n
- San Marino<\/strong>: +45.9%
<\/li>\n\n\n\n- Albania<\/strong>: +37.3%
<\/li>\n\n\n\n- Bosnia and Herzegovina<\/strong>: +36%
<\/li>\n<\/ul>\n\n\n\nThe so-called \u201cBalkan boom\u201d<\/strong> is linked to digitalization \u2014 improved infrastructure and easier access to online payments.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image15-1024x710.png\")
<\/figure>\n\n\n\nThe Balkan boom shows strong growth, though not as dramatic as the Caribbean surge. Source: OnlyGuider<\/em><\/p>\n\n\n\n
\n\n\n\nMiddle East<\/strong><\/h2>\n\n\n\n
This is one of the fastest-growing regions. Annual growth of 20\u201325%<\/strong> is considered average, while top performers reach 80% or more<\/strong>.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image13-1024x710.png\")
<\/figure>\n\n\n\nMost leaders in per capita spending come from markets growing at no less than 20% annually. Source: OnlyGuider<\/em><\/p>\n\n\n\n
In terms of both total revenue and per capita spending, Israel<\/strong> leads the region. Its users spent $26.1 million<\/strong>, or $26.1K per 10,000 population<\/strong>, with growth of approximately 25.5%<\/strong>.<\/p>\n\n\n\n
Second place goes to Saudi Arabia<\/strong> with $9.6 million<\/strong> and 50.2% growth<\/strong>, followed by the UAE<\/strong> with $7.8 million<\/strong> and 47% growth<\/strong>. This growth is likely linked to OnlyFans\u2019 strict privacy policies, which allow users in conservative countries to purchase content without fear of exposure.<\/p>\n\n\n\n
An unusually high growth rate was observed in Yemen<\/strong>: +84%<\/strong>, possibly due to the complex political situation and increased reliance on digital platforms.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image2-1024x710.png\")
<\/figure>\n\n\n\nThe largest revenues come from wealthy Arab countries and Israel \u2014 economies that \u0430\u043a\u0442\u0438\u0432\u043d\u043e use digital services. Source: OnlyGuider<\/em><\/p>\n\n\n\n
\n\n\n\nAfrica<\/strong><\/h2>\n\n\n\n
This region is full of outliers \u2014 countries that significantly deviate from average metrics, likely due to major economic differences.<\/p>\n\n\n\n
For example, the highest per capita spending is observed in Seychelles<\/strong> \u2014 $17K per 10,000 population<\/strong>. This is largely due to tourism, with spending driven by affluent visitors.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image14-1024x734.png\")
<\/figure>\n\n\n\nMany top per capita spenders are tourist-heavy countries, though they do not always rank high in total revenue. Source: OnlyGuider<\/em><\/p>\n\n\n\n
The largest total revenues come from relatively stable and wealthier African countries:<\/p>\n\n\n\n
- \n
- South Africa<\/strong>: nearly $32 million<\/strong>
<\/strong><\/li>\n\n\n\n- Egypt<\/strong>: $11.7 million<\/strong>
<\/strong><\/li>\n\n\n\n- Morocco<\/strong>: $9.5 million<\/strong><\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image1-1024x727.png\")
<\/figure>\n\n\n\nSouth Africa generated almost three times more revenue than Egypt. Source: OnlyGuider<\/em><\/p>\n\n\n\n
Smaller countries show the same rapid growth pattern seen in the Caribbean and Balkans:<\/p>\n\n\n\n
- \n
- Eswatini<\/strong>: +783.19%
<\/li>\n\n\n\n- Burkina Faso<\/strong>: +446.18%
<\/li>\n\n\n\n- Burundi<\/strong>: +314.38%
<\/li>\n<\/ul>\n\n\n\nSimilar trends (over 100% growth) are observed in Mali<\/strong> and Sudan<\/strong>. The reason is the same: increasing accessibility of digital services. However, spending per 10,000 population remains very low \u2014 under $800<\/strong>, and in some cases below $100<\/strong>.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image9-1024x727.png\")
<\/figure>\n\n\n\nDespite impressive growth rates, absolute spending remains minimal. Seychelles is the main exception. Source: OnlyGuider<\/em><\/p>\n\n\n\n
\n\n\n\nAsia-Pacific Region<\/strong><\/h2>\n\n\n\n
The leading countries are Australia<\/strong> and New Zealand<\/strong>. Their situation resembles that of developed European markets: slow growth but high revenue.<\/p>\n\n\n\n
- \n
- Australians spent $236.5 million<\/strong>, or $88.6K per 10,000 population<\/strong>, but the market declined by 1.27%<\/strong>.
<\/li>\n\n\n\n- In New Zealand, spending reached $60.3K per 10,000 population<\/strong>, totaling nearly $32 million<\/strong>, with growth of just 0.87%<\/strong>.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image16-1024x675.png\")
<\/figure>\n\n\n\nNew Zealand ranks among leaders in per capita spending but generates less total revenue than countries like India. Source: OnlyGuider<\/em><\/p>\n\n\n\n
This is typical behavior for saturated markets. A similar situation is seen in Singapore<\/strong>, with 1.95% growth<\/strong> and $44.3K per 10,000 population<\/strong>.<\/p>\n\n\n\n
In absolute terms, Australia remains the leader, but rapidly growing markets are catching up.<\/p>\n\n\n\n
For example: India<\/strong> generated $130.5 million<\/strong> in revenue, with growth of 39.5%<\/strong>. However, due to its large population, it does not rank in the top 20 by per capita spending.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image6-1024x675.png\")
<\/figure>\n\n\n\nIndia has moved into second place globally by total revenue, making it a strategically important market. Source: OnlyGuider<\/em><\/p>\n\n\n\n
Some countries \u2014 such as Bhutan, Afghanistan, and Turkmenistan<\/strong> \u2014 show growth above 100%<\/strong>, though from a very low base. The record holder is Timor-Leste (+302%)<\/strong>, with spending of just $290 per 10,000 population<\/strong>.<\/p>\n\n\n\n
Markets like China, Japan, and South Korea<\/strong> are growing, but slower than expected, likely due to competition from local platforms.<\/p>\n\n\n\n
\n\n\n\nPlatform Audience: Structure, Demographics, and Ratios<\/strong><\/h2>\n\n\n\n
The OnlyFans audience continues to grow \u2014 both creators and fans \u2014 though at a slower pace<\/a> than in previous years. This is a natural transition toward market maturity.<\/p>\n\n\n\n
The platform now has 377.5 million users<\/strong>, and this number continues to increase monthly. At the same time, the number of creators is growing faster than the number of fans.<\/p>\n\n\n\n
The largest age group is 25\u201334<\/strong>, accounting for 35.52%<\/strong> of users. The second largest is 18\u201324<\/strong>, at 24.68%<\/strong>.<\/p>\n\n\n\n
![\"\"](\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2025\/05\/image3-1024x536.png\")
<\/figure>\n\n\n\nUsers aged 65+ represent the smallest segment on the platform. Source: OnlyFans Statistics<\/em><\/p>\n\n\n\n
\n\n\n\nCreators<\/strong><\/h2>\n\n\n\n
According to the latest data, there are approximately 4.66 million creators<\/strong> on OnlyFans. Their number grows<\/a> by about 29.4% annually<\/strong>. However, the platform approves only about 36% of creator applications<\/a><\/strong>.<\/p>\n\n\n\n
- In New Zealand, spending reached $60.3K per 10,000 population<\/strong>, totaling nearly $32 million<\/strong>, with growth of just 0.87%<\/strong>.<\/li>\n<\/ul>\n\n\n\n
- Burkina Faso<\/strong>: +446.18%
- Egypt<\/strong>: $11.7 million<\/strong>
- Albania<\/strong>: +37.3%
- Finland<\/strong> consistently ranks first in per capita spending, with $127.4K per 10,000 population<\/strong>. The market is also growing at 19%<\/strong>, with total revenue of $71.3 million<\/strong>.
- In terms of total revenue, Mexico ($290.8 million)<\/strong> and Brazil ($193.9 million)<\/strong> remain leaders. Spending in Mexico is $22.3K per 10,000 people<\/strong>, while Brazil does not even rank in the top 20 by per capita spending. Growth rates differ significantly: 19% for Mexico vs. 1.9% for Brazil<\/strong>.
- The platform\u2019s commission revenue amounted to $1.4 billion<\/strong>, compared to $1.3 billion in the previous reporting period. After taxes, this results in approximately $520 million in annual profit<\/strong>.<\/li>\n\n\n\n