{"id":3305,"date":"2026-09-14T15:52:03","date_gmt":"2026-09-14T15:52:03","guid":{"rendered":"https:\/\/onlyguider.com\/blog\/?p=3305"},"modified":"2026-10-09T12:43:34","modified_gmt":"2026-10-09T12:43:34","slug":"u-s-onlyfans-spending-by-state-city-county-2026","status":"publish","type":"post","link":"https:\/\/onlyguider.com\/blog\/u-s-onlyfans-spending-by-state-city-county-2026\/","title":{"rendered":"U.S. OnlyFans Spending by State, City &amp; County &#8211; 2026"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2026\/01\/U.S-Onlyfans-Spend-by-State-City-2025.jpeg\" alt=\"\" class=\"wp-image-1514\"\/><\/figure>\n\n\n\n<style>\n@import url(\"https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;700;800&display=swap\");\n.og-wrapped{\n  --og-ink:#1A202C;\n  --og-muted:#4A5568;\n  --og-line:#E2E8F0;\n  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.small{font-size:13px;color:var(--og-muted)}\n.og-wrapped ul,.og-wrapped ol{padding-left:1.2em}\n.og-wrapped .table-wrap.wide-table table{min-width:860px}\n.og-wrapped .table-wrap.wide-table td:nth-child(2),.og-wrapped .table-wrap.wide-table th:nth-child(2){min-width:220px;white-space:nowrap}\n.og-wrapped #methodology .table-wrap,.og-wrapped #methodology .table-wrap table{min-width:0;width:100%;overflow:visible}\n.og-wrapped #methodology td:nth-child(2),.og-wrapped #methodology th:nth-child(2){min-width:0;white-space:normal}\n@media (max-width:782px){\n  .og-wrapped .sds-summary{grid-template-columns:1fr}\n  .og-wrapped table{font-size:12px}\n  .og-wrapped p,.og-wrapped .dek{font-size:16px}\n}\n\n.og-wrapped .table-wrap:not(.wide-table){overflow-x:auto}\n.og-wrapped .table-wrap:not(.wide-table) table{min-width:0;width:100%}\n.og-wrapped .table-wrap:not(.wide-table) td:nth-child(2),.og-wrapped .table-wrap:not(.wide-table) th:nth-child(2){min-width:0;white-space:normal}\n.og-wrapped .table-wrap.wide-table th{white-space:nowrap}\n\n.og-wrapped details.sds-state{max-width:100%;overflow:hidden}\n.og-wrapped .sds-state-body{max-width:100%;overflow-x:auto}\n.og-wrapped details.sds-state table{max-width:100%}\n.og-wrapped .letter-head{font-size:20px;margin:28px 0 10px;padding-top:8px;border-top:1px solid var(--og-line)}\n.og-wrapped nav.alpha{display:flex;flex-wrap:wrap;gap:6px;margin:8px 0 20px}\n.og-wrapped nav.alpha a{display:inline-block;padding:6px 10px;background:var(--og-head);color:var(--og-ink);border-radius:5px;font-weight:700;font-size:14px;text-decoration:none}\n.og-wrapped nav.alpha a:hover{background:var(--og-line)}\n.og-wrapped nav.alpha span{display:inline-block;padding:6px 10px;font-size:14px}\n<\/style>\n<article class=\"og-wrapped\"><p class=\"dek\">OnlyGuider forecasts the U.S. will spend <strong>$5.256 billion on OnlyFans in 2026<\/strong> \u2014 an 8.9% growth vs 2025, and 61% of the worldwide platform.<\/p><p class=\"dek\">OnlyGuider also reveals U.S. fans have spent <strong>$13.848 billion on OnlyFans in the last 3 years<\/strong> (2023, 2024 &amp; 2025).<\/p><p>This report, updated for 2026, ranks all 50 U.S. states, 167 top U.S. cities and all 3,091 U.S. counties.<\/p><p class=\"sds-table-title\" id=\"us-headline-spend-stats\">U.S. Headline Spend Stats<\/p><div class=\"statrow\"><div class=\"stat\"><b>$5.256 billion<\/b><span>2026 U.S. spend<\/span><\/div><div class=\"stat\"><b>+8.9%<\/b><span>2026 growth vs 2025<\/span><\/div><div class=\"stat\"><b>$13.848 billion<\/b><span>2023\u20132025 U.S. spend<\/span><\/div><div class=\"stat\"><b>61%<\/b><span>2026 share of worldwide spend<\/span><\/div><\/div><p class=\"sds-table-title\" id=\"us-headline-fan-account-stats\">U.S. Headline Fan Account Stats<\/p><div class=\"statrow\"><div class=\"stat\"><b>81.0 million<\/b><span>2026 estimated U.S. fan accounts<\/span><\/div><div class=\"stat\"><b>68.9 million<\/b><span>2026 male fan accounts (85%)<\/span><\/div><div class=\"stat\"><b>8.10 million<\/b><span>2026 female fan accounts (10%)<\/span><\/div><div class=\"stat\"><b>4.05 million<\/b><span>2026 other fan accounts (5%)<\/span><\/div><div class=\"stat\"><b>$3.68 billion<\/b><span>2026 spend on PPV, tips &amp; messages<\/span><\/div><div class=\"stat\"><b>$1.58 billion<\/b><span>2026 spend on subscriptions<\/span><\/div><\/div><p>Those account and mix figures use OnlyFans\u2019 132 million active fan accounts, allocated with the same FY2026 spend map as the rest of this report. Men account for an estimated <strong>$4.47 billion<\/strong> of U.S. spend, women <strong>$526 million<\/strong>, other <strong>$263 million<\/strong>. The 85\/10\/5 and 70\/30 splits are the worldwide mix. Every state dropdown carries that cut locally.<\/p><p class=\"meta\">Last updated: September 14, 2026 \u00b7 Financial year: December 2025 \u2013 November 2026<br>Source: OnlyGuider analysis of Fenix International accounts and Google Ads API search data. FY2026 forecast produced by OnlyGuider using Google TimesFM 3.0.<br>Companion report: <a href=\"https:\/\/blog.onlyguider.com\/blog\/onlyfans-wrapped-2026\/\">OnlyFans Wrapped 2026 (global)<\/a>.<\/p><p>The new, improved and original OnlyFans Wrapped data analysis by the world\u2019s leading OnlyFans search engine, OnlyGuider, is now officially updated for 2026.<\/p><p>Brand new methodology, brand new data \u2014 an even bigger OnlyFans spend analysis for the U.S. than last year\u2019s.<\/p><p>The United States is Fenix International\u2019s own reported geography. OnlyFans spend is the total amount fans spend, before the platform takes its cut.<\/p><p>Year by year: $3.731 billion in FY2022, $4.380 billion in FY2023 (+17.4%), $4.642 billion in FY2024 (+6.0%) and $4.825 billion in FY2025 (+3.9%). Those last three years add up to $13.848 billion. FY2026 is the forecast on top: $5.256 billion.<\/p><p>Big states still write the biggest cheques. Intensity lives somewhere else. North Dakota, Nevada, Colorado, West Virginia and Arizona spend more per adult than California does. Mississippi sits at the bottom of the per-person list.<\/p><div class=\"note\"><strong>Washington, D.C.<\/strong> is not modelled as a 51st state in this edition. It appears as a city: $16.77 million in FY2026, or $304,363 per 10,000 adults (national city rank #55 on intensity). That is a change from the 2025 USA report, which treated D.C. as a state.<\/div><h2 id=\"states-pc\">State Rankings: The Per-Capita OnlyFans Leaders<\/h2><p>To compare North Dakota with California, this report uses spend per 10,000 adults. OnlyFans is 18+. Using adults stops us from pretending children are in the market.<\/p><p>North Dakota is first at $278,815 per 10,000 adults. Nevada is second. Then Colorado, West Virginia and Arizona. These are not the states people name first when they talk about the creator economy. They are the states where the modelled spend is heaviest relative to the adult population.<\/p><p>Illinois is the surprise large-state dense market: $243.5 million total, $242,215 per 10,000 adults, and +13.4% growth \u2014 one of the fastest climbs among big states. Only paid flows enter the index. Audiences that stay on <a href=\"https:\/\/onlyguider.com\/best\/free-2\/\">Onlyfans free<\/a> pages sit outside it entirely, which is why a modest per-capita figure can still sit under an active audience.<\/p><h3 id=\"top-10-states-by-per-capita-onlyfans-spend-2026\">Top 10 States by Per-Capita OnlyFans Spend (2026)<\/h3><div class=\"table-wrap\"><table><thead><tr><th>Rank<\/th><th>State<\/th><th class=\"n\">Spend \/ 10k adults<\/th><th class=\"n\">Total FY2026 spend<\/th><th class=\"n\">Change<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>North Dakota<\/td><td class=\"n\">$278,815<\/td><td class=\"n\">$17.04 million<\/td><td class=\"n up\">+11.3%<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Nevada<\/td><td class=\"n\">$272,126<\/td><td class=\"n\">$66.29 million<\/td><td class=\"n up\">+11.5%<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Colorado<\/td><td class=\"n\">$247,984<\/td><td class=\"n\">$110.8 million<\/td><td class=\"n up\">+8.7%<\/td><\/tr><tr><td class=\"r\">4<\/td><td>West Virginia<\/td><td class=\"n\">$246,565<\/td><td class=\"n\">$26.95 million<\/td><td class=\"n up\">+14.2%<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Arizona<\/td><td class=\"n\">$245,779<\/td><td class=\"n\">$138.3 million<\/td><td class=\"n up\">+9.2%<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Illinois<\/td><td class=\"n\">$242,215<\/td><td class=\"n\">$243.5 million<\/td><td class=\"n up\">+13.4%<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Washington<\/td><td class=\"n\">$237,938<\/td><td class=\"n\">$144.3 million<\/td><td class=\"n up\">+10.3%<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Iowa<\/td><td class=\"n\">$237,042<\/td><td class=\"n\">$58.68 million<\/td><td class=\"n up\">+15.0%<\/td><\/tr><tr><td class=\"r\">9<\/td><td>New Hampshire<\/td><td class=\"n\">$236,802<\/td><td class=\"n\">$25.59 million<\/td><td class=\"n up\">+12.1%<\/td><\/tr><tr><td class=\"r\">10<\/td><td>New Mexico<\/td><td class=\"n\">$233,474<\/td><td class=\"n\">$38.85 million<\/td><td class=\"n up\">+8.6%<\/td><\/tr><\/tbody><\/table><\/div><h2 id=\"states-tot\">State Rankings: The Biggest Cheques<\/h2><p>California is still first by cash, at $675.0 million. Texas is second, New York third, Florida fourth. Together those four states are about 35% of U.S. OnlyFans spending. That is concentration. It is not a monopoly. Illinois, Ohio, Pennsylvania and Georgia are all nine-figure markets on their own.<\/p><h3 id=\"top-10-states-by-total-onlyfans-spend-2026\">Top 10 States by Total OnlyFans Spend (2026)<\/h3><div class=\"table-wrap\"><table><thead><tr><th>Rank<\/th><th>State<\/th><th class=\"n\">Total FY2026 spend<\/th><th class=\"n\">% of U.S.<\/th><th class=\"n\">Spend \/ 10k adults<\/th><th class=\"n\">Change<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>California<\/td><td class=\"n\">$675.0 million<\/td><td class=\"n\">12.8%<\/td><td class=\"n\">$217,492<\/td><td class=\"n up\">+7.2%<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Texas<\/td><td class=\"n\">$497.5 million<\/td><td class=\"n\">9.5%<\/td><td class=\"n\">$214,430<\/td><td class=\"n up\">+9.7%<\/td><\/tr><tr><td class=\"r\">3<\/td><td>New York<\/td><td class=\"n\">$341.9 million<\/td><td class=\"n\">6.5%<\/td><td class=\"n\">$215,729<\/td><td class=\"n up\">+12.3%<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Florida<\/td><td class=\"n\">$325.4 million<\/td><td class=\"n\">6.2%<\/td><td class=\"n\">$192,576<\/td><td class=\"n up\">+11.2%<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Illinois<\/td><td class=\"n\">$243.5 million<\/td><td class=\"n\">4.6%<\/td><td class=\"n\">$242,215<\/td><td class=\"n up\">+13.4%<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Ohio<\/td><td class=\"n\">$199.5 million<\/td><td class=\"n\">3.8%<\/td><td class=\"n\">$215,711<\/td><td class=\"n up\">+10.1%<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Pennsylvania<\/td><td class=\"n\">$195.8 million<\/td><td class=\"n\">3.7%<\/td><td class=\"n\">$189,538<\/td><td class=\"n up\">+8.1%<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Georgia<\/td><td class=\"n\">$177.5 million<\/td><td class=\"n\">3.4%<\/td><td class=\"n\">$211,180<\/td><td class=\"n up\">+10.7%<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Michigan<\/td><td class=\"n\">$164.2 million<\/td><td class=\"n\">3.1%<\/td><td class=\"n\">$207,616<\/td><td class=\"n up\">+10.8%<\/td><\/tr><tr><td class=\"r\">10<\/td><td>North Carolina<\/td><td class=\"n\">$145.9 million<\/td><td class=\"n\">2.8%<\/td><td class=\"n\">$178,077<\/td><td class=\"n up\">+1.6%<\/td><\/tr><\/tbody><\/table><\/div><h2 id=\"lower\">The Lower Percentile<\/h2><p>The bottom of the per-person list is a Southern and Appalachian band. Mississippi is last at $116,454 per 10,000 adults. Arkansas, Tennessee, Louisiana and Alabama follow. Alabama is also one of the few states forecast slightly down, -2.5%.<\/p><p>Low per-person spend is not the same as no market. These states still add up. They just add up more slowly than the Mountain West and the Plains.<\/p><div class=\"table-wrap\"><table><thead><tr><th>Rank<\/th><th>State<\/th><th class=\"n\">Spend \/ 10k adults<\/th><th class=\"n\">Total FY2026 spend<\/th><th class=\"n\">Change<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Idaho<\/td><td class=\"n\">$174,779<\/td><td class=\"n\">$26.06 million<\/td><td class=\"n up\">+12.2%<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Maryland<\/td><td class=\"n\">$172,515<\/td><td class=\"n\">$83.53 million<\/td><td class=\"n up\">+6.4%<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Missouri<\/td><td class=\"n\">$171,283<\/td><td class=\"n\">$82.69 million<\/td><td class=\"n down\">-0.8%<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Alaska<\/td><td class=\"n\">$164,382<\/td><td class=\"n\">$9.51 million<\/td><td class=\"n up\">+2.0%<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Kentucky<\/td><td class=\"n\">$155,776<\/td><td class=\"n\">$54.60 million<\/td><td class=\"n up\">+0.2%<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Alabama<\/td><td class=\"n\">$138,015<\/td><td class=\"n\">$52.93 million<\/td><td class=\"n down\">-2.5%<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Louisiana<\/td><td class=\"n\">$132,023<\/td><td class=\"n\">$47.55 million<\/td><td class=\"n up\">+0.3%<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Tennessee<\/td><td class=\"n\">$130,123<\/td><td class=\"n\">$70.58 million<\/td><td class=\"n up\">+2.1%<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Arkansas<\/td><td class=\"n\">$126,445<\/td><td class=\"n\">$29.90 million<\/td><td class=\"n down\">-1.1%<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Mississippi<\/td><td class=\"n\">$116,454<\/td><td class=\"n\">$27.06 million<\/td><td class=\"n up\">+9.3%<\/td><\/tr><\/tbody><\/table><\/div><p>The fastest state-level forecast gains are in South Dakota (+15.3%), Iowa, Wyoming and West Virginia. The slowest are Alabama, Arkansas and Missouri.<\/p><h2 id=\"cities\">Metropolitan Analysis: High Spending Cities<\/h2><p>City rows are supplemental. The 167 cities are not every U.S. city, and they do not add up to the national $5.256 billion. They are the urban nodes where OnlyGuider is an <a href=\"https:\/\/onlyguider.com\">OnlyFans finder<\/a> who publish a stable city estimate. New York City is the largest city market at $164.3 million. Los Angeles is second at $115.9 million. Chicago is third at $82.12 million.<\/p><p>Intensity is a different list. Atlanta, Georgia leads the 167-city file at $1,091,381 per 10,000 adults. Salt Lake City and Orlando follow. Atlanta remains a Sun Belt density marker at $1,091,381. Miami is $740,575. Spending density and creator density are different maps: a city can lead this list while hosting comparatively few of the <a href=\"https:\/\/onlyguider.com\/best\/\">Onlyfans girls<\/a> themselves.<\/p><h3 id=\"top-10-cities-by-spending-density\">Top 10 Cities by Spending Density<\/h3><div class=\"table-wrap\"><table><thead><tr><th>Rank<\/th><th>City<\/th><th>State<\/th><th class=\"n\">Spend \/ 10k adults<\/th><th class=\"n\">Total spend<\/th><th class=\"n\">Change<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Atlanta<\/td><td>Georgia<\/td><td class=\"n\">$1,091,381<\/td><td class=\"n\">$42.65 million<\/td><td class=\"n up\">+5.8%<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Salt Lake City<\/td><td>Utah<\/td><td class=\"n\">$952,303<\/td><td class=\"n\">$14.93 million<\/td><td class=\"n down\">-2.3%<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Orlando<\/td><td>Florida<\/td><td class=\"n\">$940,796<\/td><td class=\"n\">$22.70 million<\/td><td class=\"n up\">+0.5%<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Miami<\/td><td>Florida<\/td><td class=\"n\">$740,575<\/td><td class=\"n\">$27.19 million<\/td><td class=\"n down\">-0.3%<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Seattle<\/td><td>Washington<\/td><td class=\"n\">$716,891<\/td><td class=\"n\">$41.63 million<\/td><td class=\"n up\">+9.8%<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Minneapolis<\/td><td>Minnesota<\/td><td class=\"n\">$693,323<\/td><td class=\"n\">$23.14 million<\/td><td class=\"n down\">-2.0%<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Cleveland<\/td><td>Ohio<\/td><td class=\"n\">$691,958<\/td><td class=\"n\">$20.23 million<\/td><td class=\"n down\">-1.9%<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Las Vegas<\/td><td>Nevada<\/td><td class=\"n\">$671,692<\/td><td class=\"n\">$35.75 million<\/td><td class=\"n up\">+8.3%<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Denver<\/td><td>Colorado<\/td><td class=\"n\">$642,842<\/td><td class=\"n\">$36.28 million<\/td><td class=\"n down\">-1.4%<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Pittsburgh<\/td><td>Pennsylvania<\/td><td class=\"n\">$642,436<\/td><td class=\"n\">$15.25 million<\/td><td class=\"n up\">+7.8%<\/td><\/tr><\/tbody><\/table><\/div><h3 id=\"top-10-cities-by-total-spend\">Top 10 Cities by Total Spend<\/h3><div class=\"table-wrap\"><table><thead><tr><th>Rank<\/th><th>City<\/th><th>State<\/th><th class=\"n\">Total FY2026 spend<\/th><th class=\"n\">Spend \/ 10k adults<\/th><th class=\"n\">Change<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>New York City<\/td><td>New York<\/td><td class=\"n\">$164.3 million<\/td><td class=\"n\">$237,805<\/td><td class=\"n up\">+11.2%<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Los Angeles<\/td><td>California<\/td><td class=\"n\">$115.9 million<\/td><td class=\"n\">$369,431<\/td><td class=\"n up\">+6.0%<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Chicago<\/td><td>Illinois<\/td><td class=\"n\">$82.12 million<\/td><td class=\"n\">$381,090<\/td><td class=\"n up\">+6.4%<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Houston<\/td><td>Texas<\/td><td class=\"n\">$56.08 million<\/td><td class=\"n\">$310,172<\/td><td class=\"n down\">-1.9%<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Atlanta<\/td><td>Georgia<\/td><td class=\"n\">$42.65 million<\/td><td class=\"n\">$1,091,381<\/td><td class=\"n up\">+5.8%<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Phoenix<\/td><td>Arizona<\/td><td class=\"n\">$41.80 million<\/td><td class=\"n\">$320,853<\/td><td class=\"n down\">-1.2%<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Seattle<\/td><td>Washington<\/td><td class=\"n\">$41.63 million<\/td><td class=\"n\">$716,891<\/td><td class=\"n up\">+9.8%<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Dallas<\/td><td>Texas<\/td><td class=\"n\">$41.19 million<\/td><td class=\"n\">$403,755<\/td><td class=\"n up\">+1.4%<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Denver<\/td><td>Colorado<\/td><td class=\"n\">$36.28 million<\/td><td class=\"n\">$642,842<\/td><td class=\"n down\">-1.4%<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Las Vegas<\/td><td>Nevada<\/td><td class=\"n\">$35.75 million<\/td><td class=\"n\">$671,692<\/td><td class=\"n up\">+8.3%<\/td><\/tr><\/tbody><\/table><\/div><h2 id=\"declines\">The Biggest Declines<\/h2><p>Most of the country is still growing. The interesting story is where it is not. Change below is spend per 10,000 adults, FY2026 vs FY2025.<\/p><h3 id=\"states\">States<\/h3><p>Only three states are forecast down: Alabama (\u22122.5%), Arkansas (\u22121.1%) and Missouri (\u22120.8%). The rest of this table is the slowest growth, not a collapse.<\/p><div class=\"table-wrap\"><table><thead><tr><th>Rank<\/th><th>State<\/th><th class=\"n\">Spend \/ 10k adults<\/th><th class=\"n\">Total FY2026 spend<\/th><th class=\"n\">Change<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Alabama<\/td><td class=\"n\">$138,015<\/td><td class=\"n\">$52.93 million<\/td><td class=\"n down\">-2.5%<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Arkansas<\/td><td class=\"n\">$126,445<\/td><td class=\"n\">$29.90 million<\/td><td class=\"n down\">-1.1%<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Missouri<\/td><td class=\"n\">$171,283<\/td><td class=\"n\">$82.69 million<\/td><td class=\"n down\">-0.8%<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Kentucky<\/td><td class=\"n\">$155,776<\/td><td class=\"n\">$54.60 million<\/td><td class=\"n up\">+0.2%<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Louisiana<\/td><td class=\"n\">$132,023<\/td><td class=\"n\">$47.55 million<\/td><td class=\"n up\">+0.3%<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Wisconsin<\/td><td class=\"n\">$181,514<\/td><td class=\"n\">$82.92 million<\/td><td class=\"n up\">+0.7%<\/td><\/tr><tr><td class=\"r\">7<\/td><td>North Carolina<\/td><td class=\"n\">$178,077<\/td><td class=\"n\">$145.9 million<\/td><td class=\"n up\">+1.6%<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Alaska<\/td><td class=\"n\">$164,382<\/td><td class=\"n\">$9.51 million<\/td><td class=\"n up\">+2.0%<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Nebraska<\/td><td class=\"n\">$193,899<\/td><td class=\"n\">$29.43 million<\/td><td class=\"n up\">+2.1%<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Tennessee<\/td><td class=\"n\">$130,123<\/td><td class=\"n\">$70.58 million<\/td><td class=\"n up\">+2.1%<\/td><\/tr><\/tbody><\/table><\/div><h3 id=\"cities-2\">Cities<\/h3><p>80 of the 167 U.S. cities in the file are forecast down on a per-person basis. Sandy, Utah is the steepest drop. Several Sun Belt and midsize cities sit behind it. Total spend is shown so a small city cannot hide inside a large percentage.<\/p><div class=\"table-wrap\"><table><thead><tr><th>Rank<\/th><th>City<\/th><th>State<\/th><th class=\"n\">Spend \/ 10k adults<\/th><th class=\"n\">Total spend<\/th><th class=\"n\">Change<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Sandy<\/td><td>Utah<\/td><td class=\"n\">$60,505<\/td><td class=\"n\">$514,595<\/td><td class=\"n down\">-21.1%<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Paradise<\/td><td>Nevada<\/td><td class=\"n\">$73,651<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n down\">-7.6%<\/td><\/tr><tr><td class=\"r\">3<\/td><td>New Haven<\/td><td>Connecticut<\/td><td class=\"n\">$256,750<\/td><td class=\"n\">$2.70 million<\/td><td class=\"n down\">-6.0%<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Las Cruces<\/td><td>New Mexico<\/td><td class=\"n\">$262,389<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n down\">-4.5%<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Nampa<\/td><td>Idaho<\/td><td class=\"n\">$235,085<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n down\">-4.5%<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Birmingham<\/td><td>Alabama<\/td><td class=\"n\">$544,135<\/td><td class=\"n\">$8.44 million<\/td><td class=\"n down\">-4.3%<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Springfield<\/td><td>Massachusetts<\/td><td class=\"n\">$176,083<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n down\">-4.3%<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Virginia Beach<\/td><td>Virginia<\/td><td class=\"n\">$277,271<\/td><td class=\"n\">$9.88 million<\/td><td class=\"n down\">-4.2%<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Kansas City<\/td><td>Missouri<\/td><td class=\"n\">$330,810<\/td><td class=\"n\">$13.20 million<\/td><td class=\"n down\">-3.8%<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Jackson<\/td><td>Mississippi<\/td><td class=\"n\">$214,753<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n down\">-3.6%<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Oklahoma City<\/td><td>Oklahoma<\/td><td class=\"n\">$241,264<\/td><td class=\"n\">$12.89 million<\/td><td class=\"n down\">-3.3%<\/td><\/tr><tr><td class=\"r\">12<\/td><td>West Valley City<\/td><td>Utah<\/td><td class=\"n\">$253,772<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n down\">-3.2%<\/td><\/tr><tr><td class=\"r\">13<\/td><td>New Orleans<\/td><td>Louisiana<\/td><td class=\"n\">$288,113<\/td><td class=\"n\">$8.68 million<\/td><td class=\"n down\">-3.1%<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Columbus<\/td><td>Ohio<\/td><td class=\"n\">$293,481<\/td><td class=\"n\">$20.17 million<\/td><td class=\"n down\">-3.1%<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Shreveport<\/td><td>Louisiana<\/td><td class=\"n\">$123,780<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n down\">-3.1%<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Little Rock<\/td><td>Arkansas<\/td><td class=\"n\">$228,463<\/td><td class=\"n\">$3.63 million<\/td><td class=\"n down\">-3.1%<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Olathe<\/td><td>Kansas<\/td><td class=\"n\">$71,522<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n down\">-2.9%<\/td><\/tr><tr><td class=\"r\">18<\/td><td>San Jose<\/td><td>California<\/td><td class=\"n\">$239,866<\/td><td class=\"n\">$19.39 million<\/td><td class=\"n down\">-2.8%<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Tampa<\/td><td>Florida<\/td><td class=\"n\">$516,688<\/td><td class=\"n\">$15.61 million<\/td><td class=\"n down\">-2.8%<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Buffalo<\/td><td>New York<\/td><td class=\"n\">$542,982<\/td><td class=\"n\">$11.86 million<\/td><td class=\"n down\">-2.7%<\/td><\/tr><\/tbody><\/table><\/div><h3 id=\"counties\">Counties<\/h3><p>386 of 3,091 counties are forecast down. Davidson County, Tennessee \u2014 Nashville \u2014 is the biggest-name fall. Lubbock County, Texas is the other large market near the top. Smaller counties can move more in percentage terms; read the total spend column before treating a rural drop as a national headline.<\/p><div class=\"table-wrap\"><table><thead><tr><th>Rank<\/th><th>County<\/th><th>State<\/th><th class=\"n\">Spend \/ 10k adults<\/th><th class=\"n\">Total spend<\/th><th class=\"n\">Change<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Anderson County<\/td><td>Tennessee<\/td><td class=\"n\">$72,179<\/td><td class=\"n\">$328,014<\/td><td class=\"n down\">-23.7%<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Elmore County<\/td><td>Alabama<\/td><td class=\"n\">$78,720<\/td><td class=\"n\">$431,393<\/td><td class=\"n down\">-20.5%<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Davidson County<\/td><td>Tennessee<\/td><td class=\"n\">$205,160<\/td><td class=\"n\">$12.22 million<\/td><td class=\"n down\">-16.9%<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Lubbock County<\/td><td>Texas<\/td><td class=\"n\">$131,997<\/td><td class=\"n\">$3.23 million<\/td><td class=\"n down\">-15.6%<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Sharp County<\/td><td>Arkansas<\/td><td class=\"n\">$90,542<\/td><td class=\"n\">$45,341<\/td><td class=\"n down\">-15.6%<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Bullitt County<\/td><td>Kentucky<\/td><td class=\"n\">$103,359<\/td><td class=\"n\">$576,001<\/td><td class=\"n down\">-15.3%<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Colbert County<\/td><td>Alabama<\/td><td class=\"n\">$101,894<\/td><td class=\"n\">$402,024<\/td><td class=\"n down\">-15.0%<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Maury County<\/td><td>Tennessee<\/td><td class=\"n\">$101,779<\/td><td class=\"n\">$884,221<\/td><td class=\"n down\">-14.7%<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Franklin County<\/td><td>Missouri<\/td><td class=\"n\">$143,560<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n down\">-14.7%<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Lincoln Parish<\/td><td>Louisiana<\/td><td class=\"n\">$87,581<\/td><td class=\"n\">$217,884<\/td><td class=\"n down\">-14.6%<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Russell County<\/td><td>Alabama<\/td><td class=\"n\">$109,957<\/td><td class=\"n\">$455,816<\/td><td class=\"n down\">-13.8%<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Bartholomew County<\/td><td>Indiana<\/td><td class=\"n\">$234,302<\/td><td class=\"n\">$1.65 million<\/td><td class=\"n down\">-13.8%<\/td><\/tr><tr><td class=\"r\">13<\/td><td>White County<\/td><td>Tennessee<\/td><td class=\"n\">$92,218<\/td><td class=\"n\">$130,065<\/td><td class=\"n down\">-13.3%<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Southeast Fairbanks Census Area<\/td><td>Alaska<\/td><td class=\"n\">$138,947<\/td><td class=\"n\">$12,272<\/td><td class=\"n down\">-13.2%<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Sullivan County<\/td><td>Tennessee<\/td><td class=\"n\">$84,304<\/td><td class=\"n\">$978,236<\/td><td class=\"n down\">-12.1%<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Ouachita Parish<\/td><td>Louisiana<\/td><td class=\"n\">$90,161<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n down\">-12.0%<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Polk County<\/td><td>Arkansas<\/td><td class=\"n\">$98,919<\/td><td class=\"n\">$89,803<\/td><td class=\"n down\">-11.5%<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Carroll County<\/td><td>Mississippi<\/td><td class=\"n\">$91,480<\/td><td class=\"n\">$0<\/td><td class=\"n down\">-11.4%<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Fond du Lac County<\/td><td>Wisconsin<\/td><td class=\"n\">$139,439<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n down\">-11.4%<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Winnebago County<\/td><td>Iowa<\/td><td class=\"n\">$178,751<\/td><td class=\"n\">$3,062<\/td><td class=\"n down\">-11.1%<\/td><\/tr><\/tbody><\/table><\/div><h2 id=\"divisions\">Regional Market Share<\/h2><p>Census divisions show how the $5.256 billion is spread across broader U.S. geography. The Pacific division is pulled up by California. South Atlantic is pulled up by Florida and Georgia. East North Central is the Midwest industrial belt \u2014 Illinois, Ohio, Michigan, Indiana, Wisconsin \u2014 and it is a bigger OnlyFans market than a coastal stereotype would suggest.<\/p><h3 id=\"census-division-market-summary-2026\">Census Division Market Summary (2026)<\/h3><div class=\"table-wrap\"><table><thead><tr><th>Rank<\/th><th>Census division<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">% of U.S.<\/th><th class=\"n\">Spend \/ 10k adults<\/th><th class=\"n\">Change<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>South Atlantic<\/td><td class=\"n\">$973.8 million<\/td><td class=\"n\">18.5%<\/td><td class=\"n\">$191,308<\/td><td class=\"n up\">+9.0%<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Pacific<\/td><td class=\"n\">$925.5 million<\/td><td class=\"n\">17.6%<\/td><td class=\"n\">$219,589<\/td><td class=\"n up\">+8.0%<\/td><\/tr><tr><td class=\"r\">3<\/td><td>East North Central<\/td><td class=\"n\">$803.3 million<\/td><td class=\"n\">15.3%<\/td><td class=\"n\">$216,503<\/td><td class=\"n up\">+10.3%<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Middle Atlantic<\/td><td class=\"n\">$677.8 million<\/td><td class=\"n\">12.9%<\/td><td class=\"n\">$204,458<\/td><td class=\"n up\">+11.3%<\/td><\/tr><tr><td class=\"r\">5<\/td><td>West South Central<\/td><td class=\"n\">$632.6 million<\/td><td class=\"n\">12.0%<\/td><td class=\"n\">$196,031<\/td><td class=\"n up\">+8.3%<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Mountain<\/td><td class=\"n\">$451.3 million<\/td><td class=\"n\">8.6%<\/td><td class=\"n\">$230,907<\/td><td class=\"n up\">+9.2%<\/td><\/tr><tr><td class=\"r\">7<\/td><td>West North Central<\/td><td class=\"n\">$345.3 million<\/td><td class=\"n\">6.6%<\/td><td class=\"n\">$204,172<\/td><td class=\"n up\">+8.3%<\/td><\/tr><tr><td class=\"r\">8<\/td><td>New England<\/td><td class=\"n\">$240.8 million<\/td><td class=\"n\">4.6%<\/td><td class=\"n\">$203,663<\/td><td class=\"n up\">+10.5%<\/td><\/tr><tr><td class=\"r\">9<\/td><td>East South Central<\/td><td class=\"n\">$205.2 million<\/td><td class=\"n\">3.9%<\/td><td class=\"n\">$135,984<\/td><td class=\"n up\">+1.2%<\/td><\/tr><\/tbody><\/table><\/div><h2 id=\"all-states\">All States Spend: The Full 2026 Rankings<\/h2><p class=\"small\">FY2026 is an OnlyGuider forecast. The 3-year total is FY2023 + FY2024 + FY2025 only \u2014 no forecast in that sum. On a phone or a narrow column, scroll the table right for YoY and FY2025.<\/p><p>All 50 states, first by spend per 10,000 adults, then by total spend. There is no D.C. state row in this edition.<\/p><h3 id=\"all-50-states-by-spend-per-10-000-adults\">All 50 states by spend per 10,000 adults<\/h3><p class=\"small\">Scroll right for the full row.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>Rank<\/th><th>State<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">% of U.S.<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">FY2025 \/ 10k<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>North Dakota<\/td><td class=\"n\">$17.04 million<\/td><td class=\"n\">$41.92 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$278,815<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$15.31 million<\/td><td class=\"n\">$250,431<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Nevada<\/td><td class=\"n\">$66.29 million<\/td><td class=\"n\">$170.3 million<\/td><td class=\"n\">1.3%<\/td><td class=\"n\">$272,126<\/td><td class=\"n up\">+11.5%<\/td><td class=\"n\">$59.45 million<\/td><td class=\"n\">$244,076<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Colorado<\/td><td class=\"n\">$110.8 million<\/td><td class=\"n\">$292.7 million<\/td><td class=\"n\">2.1%<\/td><td class=\"n\">$247,984<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$102.0 million<\/td><td class=\"n\">$228,176<\/td><\/tr><tr><td class=\"r\">4<\/td><td>West Virginia<\/td><td class=\"n\">$26.95 million<\/td><td class=\"n\">$66.14 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$246,565<\/td><td class=\"n up\">+14.2%<\/td><td class=\"n\">$23.61 million<\/td><td class=\"n\">$215,924<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Arizona<\/td><td class=\"n\">$138.3 million<\/td><td class=\"n\">$356.2 million<\/td><td class=\"n\">2.6%<\/td><td class=\"n\">$245,779<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$126.6 million<\/td><td class=\"n\">$224,985<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Illinois<\/td><td class=\"n\">$243.5 million<\/td><td class=\"n\">$601.4 million<\/td><td class=\"n\">4.6%<\/td><td class=\"n\">$242,215<\/td><td class=\"n up\">+13.4%<\/td><td class=\"n\">$214.6 million<\/td><td class=\"n\">$213,513<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Washington<\/td><td class=\"n\">$144.3 million<\/td><td class=\"n\">$366.6 million<\/td><td class=\"n\">2.7%<\/td><td class=\"n\">$237,938<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$130.8 million<\/td><td class=\"n\">$215,668<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Iowa<\/td><td class=\"n\">$58.68 million<\/td><td class=\"n\">$142.8 million<\/td><td class=\"n\">1.1%<\/td><td class=\"n\">$237,042<\/td><td class=\"n up\">+15.0%<\/td><td class=\"n\">$51.03 million<\/td><td class=\"n\">$206,125<\/td><\/tr><tr><td class=\"r\">9<\/td><td>New Hampshire<\/td><td class=\"n\">$25.59 million<\/td><td class=\"n\">$63.57 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$236,802<\/td><td class=\"n up\">+12.1%<\/td><td class=\"n\">$22.84 million<\/td><td class=\"n\">$211,289<\/td><\/tr><tr><td class=\"r\">10<\/td><td>New Mexico<\/td><td class=\"n\">$38.85 million<\/td><td class=\"n\">$101.3 million<\/td><td class=\"n\">0.7%<\/td><td class=\"n\">$233,474<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$35.76 million<\/td><td class=\"n\">$214,936<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Wyoming<\/td><td class=\"n\">$10.57 million<\/td><td class=\"n\">$26.47 million<\/td><td class=\"n\">0.2%<\/td><td class=\"n\">$232,806<\/td><td class=\"n up\">+14.8%<\/td><td class=\"n\">$9.21 million<\/td><td class=\"n\">$202,724<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Oregon<\/td><td class=\"n\">$72.32 million<\/td><td class=\"n\">$184.8 million<\/td><td class=\"n\">1.4%<\/td><td class=\"n\">$217,525<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$65.26 million<\/td><td class=\"n\">$196,306<\/td><\/tr><tr><td class=\"r\">13<\/td><td>California<\/td><td class=\"n\">$675.0 million<\/td><td class=\"n\">$1.763 billion<\/td><td class=\"n\">12.8%<\/td><td class=\"n\">$217,492<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$629.8 million<\/td><td class=\"n\">$202,938<\/td><\/tr><tr><td class=\"r\">14<\/td><td>New York<\/td><td class=\"n\">$341.9 million<\/td><td class=\"n\">$850.8 million<\/td><td class=\"n\">6.5%<\/td><td class=\"n\">$215,729<\/td><td class=\"n up\">+12.3%<\/td><td class=\"n\">$304.6 million<\/td><td class=\"n\">$192,170<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Ohio<\/td><td class=\"n\">$199.5 million<\/td><td class=\"n\">$513.7 million<\/td><td class=\"n\">3.8%<\/td><td class=\"n\">$215,711<\/td><td class=\"n up\">+10.1%<\/td><td class=\"n\">$181.2 million<\/td><td class=\"n\">$195,904<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Maine<\/td><td class=\"n\">$22.93 million<\/td><td class=\"n\">$59.32 million<\/td><td class=\"n\">0.4%<\/td><td class=\"n\">$214,547<\/td><td class=\"n up\">+11.5%<\/td><td class=\"n\">$20.56 million<\/td><td class=\"n\">$192,335<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Texas<\/td><td class=\"n\">$497.5 million<\/td><td class=\"n\">$1.329 billion<\/td><td class=\"n\">9.5%<\/td><td class=\"n\">$214,430<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$453.3 million<\/td><td class=\"n\">$195,392<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Minnesota<\/td><td class=\"n\">$95.97 million<\/td><td class=\"n\">$238.2 million<\/td><td class=\"n\">1.8%<\/td><td class=\"n\">$214,339<\/td><td class=\"n up\">+11.7%<\/td><td class=\"n\">$85.91 million<\/td><td class=\"n\">$191,870<\/td><\/tr><tr><td class=\"r\">19<\/td><td>South Dakota<\/td><td class=\"n\">$14.90 million<\/td><td class=\"n\">$36.38 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$214,141<\/td><td class=\"n up\">+15.3%<\/td><td class=\"n\">$12.92 million<\/td><td class=\"n\">$185,659<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Hawaii<\/td><td class=\"n\">$24.33 million<\/td><td class=\"n\">$60.24 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$213,075<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$21.90 million<\/td><td class=\"n\">$191,772<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Indiana<\/td><td class=\"n\">$113.2 million<\/td><td class=\"n\">$301.6 million<\/td><td class=\"n\">2.2%<\/td><td class=\"n\">$212,554<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$102.0 million<\/td><td class=\"n\">$191,524<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Georgia<\/td><td class=\"n\">$177.5 million<\/td><td class=\"n\">$453.9 million<\/td><td class=\"n\">3.4%<\/td><td class=\"n\">$211,180<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$160.4 million<\/td><td class=\"n\">$190,843<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Michigan<\/td><td class=\"n\">$164.2 million<\/td><td class=\"n\">$415.6 million<\/td><td class=\"n\">3.1%<\/td><td class=\"n\">$207,616<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$148.2 million<\/td><td class=\"n\">$187,447<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Massachusetts<\/td><td class=\"n\">$111.6 million<\/td><td class=\"n\">$285.3 million<\/td><td class=\"n\">2.1%<\/td><td class=\"n\">$203,127<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$102.0 million<\/td><td class=\"n\">$185,590<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Vermont<\/td><td class=\"n\">$9.92 million<\/td><td class=\"n\">$24.93 million<\/td><td class=\"n\">0.2%<\/td><td class=\"n\">$202,609<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$8.96 million<\/td><td class=\"n\">$182,993<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Kansas<\/td><td class=\"n\">$46.55 million<\/td><td class=\"n\">$115.2 million<\/td><td class=\"n\">0.9%<\/td><td class=\"n\">$201,967<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$41.34 million<\/td><td class=\"n\">$179,364<\/td><\/tr><tr><td class=\"r\">27<\/td><td>New Jersey<\/td><td class=\"n\">$140.0 million<\/td><td class=\"n\">$336.8 million<\/td><td class=\"n\">2.7%<\/td><td class=\"n\">$200,942<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$123.1 million<\/td><td class=\"n\">$176,670<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Connecticut<\/td><td class=\"n\">$55.50 million<\/td><td class=\"n\">$141.4 million<\/td><td class=\"n\">1.1%<\/td><td class=\"n\">$196,164<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$49.86 million<\/td><td class=\"n\">$176,226<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Nebraska<\/td><td class=\"n\">$29.43 million<\/td><td class=\"n\">$86.28 million<\/td><td class=\"n\">0.6%<\/td><td class=\"n\">$193,899<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$28.83 million<\/td><td class=\"n\">$189,955<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Florida<\/td><td class=\"n\">$325.4 million<\/td><td class=\"n\">$852.3 million<\/td><td class=\"n\">6.2%<\/td><td class=\"n\">$192,576<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$292.5 million<\/td><td class=\"n\">$173,114<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Pennsylvania<\/td><td class=\"n\">$195.8 million<\/td><td class=\"n\">$521.8 million<\/td><td class=\"n\">3.7%<\/td><td class=\"n\">$189,538<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$181.2 million<\/td><td class=\"n\">$175,401<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Virginia<\/td><td class=\"n\">$126.9 million<\/td><td class=\"n\">$339.8 million<\/td><td class=\"n\">2.4%<\/td><td class=\"n\">$189,418<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$117.4 million<\/td><td class=\"n\">$175,302<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Oklahoma<\/td><td class=\"n\">$57.72 million<\/td><td class=\"n\">$153.7 million<\/td><td class=\"n\">1.1%<\/td><td class=\"n\">$185,798<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$53.45 million<\/td><td class=\"n\">$172,045<\/td><\/tr><tr><td class=\"r\">34<\/td><td>South Carolina<\/td><td class=\"n\">$74.08 million<\/td><td class=\"n\">$180.8 million<\/td><td class=\"n\">1.4%<\/td><td class=\"n\">$184,519<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$65.26 million<\/td><td class=\"n\">$162,565<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Wisconsin<\/td><td class=\"n\">$82.92 million<\/td><td class=\"n\">$241.0 million<\/td><td class=\"n\">1.6%<\/td><td class=\"n\">$181,514<\/td><td class=\"n up\">+0.7%<\/td><td class=\"n\">$82.32 million<\/td><td class=\"n\">$180,197<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Montana<\/td><td class=\"n\">$15.15 million<\/td><td class=\"n\">$39.48 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$180,701<\/td><td class=\"n up\">+11.8%<\/td><td class=\"n\">$13.55 million<\/td><td class=\"n\">$161,562<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Delaware<\/td><td class=\"n\">$13.56 million<\/td><td class=\"n\">$36.10 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$178,689<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$12.24 million<\/td><td class=\"n\">$161,275<\/td><\/tr><tr><td class=\"r\">38<\/td><td>North Carolina<\/td><td class=\"n\">$145.9 million<\/td><td class=\"n\">$426.4 million<\/td><td class=\"n\">2.8%<\/td><td class=\"n\">$178,077<\/td><td class=\"n up\">+1.6%<\/td><td class=\"n\">$143.5 million<\/td><td class=\"n\">$175,236<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Rhode Island<\/td><td class=\"n\">$15.26 million<\/td><td class=\"n\">$40.52 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$177,221<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$13.72 million<\/td><td class=\"n\">$159,335<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Utah<\/td><td class=\"n\">$45.30 million<\/td><td class=\"n\">$130.3 million<\/td><td class=\"n\">0.9%<\/td><td class=\"n\">$176,458<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$43.72 million<\/td><td class=\"n\">$170,330<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Idaho<\/td><td class=\"n\">$26.06 million<\/td><td class=\"n\">$65.39 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$174,779<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$23.22 million<\/td><td class=\"n\">$155,760<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Maryland<\/td><td class=\"n\">$83.53 million<\/td><td class=\"n\">$227.2 million<\/td><td class=\"n\">1.6%<\/td><td class=\"n\">$172,515<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$78.47 million<\/td><td class=\"n\">$162,073<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Missouri<\/td><td class=\"n\">$82.69 million<\/td><td class=\"n\">$250.7 million<\/td><td class=\"n\">1.6%<\/td><td class=\"n\">$171,283<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$83.34 million<\/td><td class=\"n\">$172,633<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Alaska<\/td><td class=\"n\">$9.51 million<\/td><td class=\"n\">$27.61 million<\/td><td class=\"n\">0.2%<\/td><td class=\"n\">$164,382<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$9.32 million<\/td><td class=\"n\">$161,122<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Kentucky<\/td><td class=\"n\">$54.60 million<\/td><td class=\"n\">$162.0 million<\/td><td class=\"n\">1.0%<\/td><td class=\"n\">$155,776<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$54.47 million<\/td><td class=\"n\">$155,395<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Alabama<\/td><td class=\"n\">$52.93 million<\/td><td class=\"n\">$168.9 million<\/td><td class=\"n\">1.0%<\/td><td class=\"n\">$138,015<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$54.30 million<\/td><td class=\"n\">$141,590<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Louisiana<\/td><td class=\"n\">$47.55 million<\/td><td class=\"n\">$141.3 million<\/td><td class=\"n\">0.9%<\/td><td class=\"n\">$132,023<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$47.41 million<\/td><td class=\"n\">$131,645<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Tennessee<\/td><td class=\"n\">$70.58 million<\/td><td class=\"n\">$251.0 million<\/td><td class=\"n\">1.3%<\/td><td class=\"n\">$130,123<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$69.14 million<\/td><td class=\"n\">$127,467<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Arkansas<\/td><td class=\"n\">$29.90 million<\/td><td class=\"n\">$94.13 million<\/td><td class=\"n\">0.6%<\/td><td class=\"n\">$126,445<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$30.24 million<\/td><td class=\"n\">$127,881<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Mississippi<\/td><td class=\"n\">$27.06 million<\/td><td class=\"n\">$70.93 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$116,454<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$24.76 million<\/td><td class=\"n\">$106,560<\/td><\/tr><\/tbody><\/table><\/div><h3 id=\"all-50-states-by-total-fy2026-spend\">All 50 states by total FY2026 spend<\/h3><p class=\"small\">Scroll right for the full row.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>Rank<\/th><th>State<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">% of U.S.<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">FY2025 \/ 10k<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>California<\/td><td class=\"n\">$675.0 million<\/td><td class=\"n\">$1.763 billion<\/td><td class=\"n\">12.8%<\/td><td class=\"n\">$217,492<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$629.8 million<\/td><td class=\"n\">$202,938<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Texas<\/td><td class=\"n\">$497.5 million<\/td><td class=\"n\">$1.329 billion<\/td><td class=\"n\">9.5%<\/td><td class=\"n\">$214,430<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$453.3 million<\/td><td class=\"n\">$195,392<\/td><\/tr><tr><td class=\"r\">3<\/td><td>New York<\/td><td class=\"n\">$341.9 million<\/td><td class=\"n\">$850.8 million<\/td><td class=\"n\">6.5%<\/td><td class=\"n\">$215,729<\/td><td class=\"n up\">+12.3%<\/td><td class=\"n\">$304.6 million<\/td><td class=\"n\">$192,170<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Florida<\/td><td class=\"n\">$325.4 million<\/td><td class=\"n\">$852.3 million<\/td><td class=\"n\">6.2%<\/td><td class=\"n\">$192,576<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$292.5 million<\/td><td class=\"n\">$173,114<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Illinois<\/td><td class=\"n\">$243.5 million<\/td><td class=\"n\">$601.4 million<\/td><td class=\"n\">4.6%<\/td><td class=\"n\">$242,215<\/td><td class=\"n up\">+13.4%<\/td><td class=\"n\">$214.6 million<\/td><td class=\"n\">$213,513<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Ohio<\/td><td class=\"n\">$199.5 million<\/td><td class=\"n\">$513.7 million<\/td><td class=\"n\">3.8%<\/td><td class=\"n\">$215,711<\/td><td class=\"n up\">+10.1%<\/td><td class=\"n\">$181.2 million<\/td><td class=\"n\">$195,904<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Pennsylvania<\/td><td class=\"n\">$195.8 million<\/td><td class=\"n\">$521.8 million<\/td><td class=\"n\">3.7%<\/td><td class=\"n\">$189,538<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$181.2 million<\/td><td class=\"n\">$175,401<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Georgia<\/td><td class=\"n\">$177.5 million<\/td><td class=\"n\">$453.9 million<\/td><td class=\"n\">3.4%<\/td><td class=\"n\">$211,180<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$160.4 million<\/td><td class=\"n\">$190,843<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Michigan<\/td><td class=\"n\">$164.2 million<\/td><td class=\"n\">$415.6 million<\/td><td class=\"n\">3.1%<\/td><td class=\"n\">$207,616<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$148.2 million<\/td><td class=\"n\">$187,447<\/td><\/tr><tr><td class=\"r\">10<\/td><td>North Carolina<\/td><td class=\"n\">$145.9 million<\/td><td class=\"n\">$426.4 million<\/td><td class=\"n\">2.8%<\/td><td class=\"n\">$178,077<\/td><td class=\"n up\">+1.6%<\/td><td class=\"n\">$143.5 million<\/td><td class=\"n\">$175,236<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Washington<\/td><td class=\"n\">$144.3 million<\/td><td class=\"n\">$366.6 million<\/td><td class=\"n\">2.7%<\/td><td class=\"n\">$237,938<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$130.8 million<\/td><td class=\"n\">$215,668<\/td><\/tr><tr><td class=\"r\">12<\/td><td>New Jersey<\/td><td class=\"n\">$140.0 million<\/td><td class=\"n\">$336.8 million<\/td><td class=\"n\">2.7%<\/td><td class=\"n\">$200,942<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$123.1 million<\/td><td class=\"n\">$176,670<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Arizona<\/td><td class=\"n\">$138.3 million<\/td><td class=\"n\">$356.2 million<\/td><td class=\"n\">2.6%<\/td><td class=\"n\">$245,779<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$126.6 million<\/td><td class=\"n\">$224,985<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Virginia<\/td><td class=\"n\">$126.9 million<\/td><td class=\"n\">$339.8 million<\/td><td class=\"n\">2.4%<\/td><td class=\"n\">$189,418<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$117.4 million<\/td><td class=\"n\">$175,302<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Indiana<\/td><td class=\"n\">$113.2 million<\/td><td class=\"n\">$301.6 million<\/td><td class=\"n\">2.2%<\/td><td class=\"n\">$212,554<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$102.0 million<\/td><td class=\"n\">$191,524<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Massachusetts<\/td><td class=\"n\">$111.6 million<\/td><td class=\"n\">$285.3 million<\/td><td class=\"n\">2.1%<\/td><td class=\"n\">$203,127<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$102.0 million<\/td><td class=\"n\">$185,590<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Colorado<\/td><td class=\"n\">$110.8 million<\/td><td class=\"n\">$292.7 million<\/td><td class=\"n\">2.1%<\/td><td class=\"n\">$247,984<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$102.0 million<\/td><td class=\"n\">$228,176<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Minnesota<\/td><td class=\"n\">$95.97 million<\/td><td class=\"n\">$238.2 million<\/td><td class=\"n\">1.8%<\/td><td class=\"n\">$214,339<\/td><td class=\"n up\">+11.7%<\/td><td class=\"n\">$85.91 million<\/td><td class=\"n\">$191,870<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Maryland<\/td><td class=\"n\">$83.53 million<\/td><td class=\"n\">$227.2 million<\/td><td class=\"n\">1.6%<\/td><td class=\"n\">$172,515<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$78.47 million<\/td><td class=\"n\">$162,073<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Wisconsin<\/td><td class=\"n\">$82.92 million<\/td><td class=\"n\">$241.0 million<\/td><td class=\"n\">1.6%<\/td><td class=\"n\">$181,514<\/td><td class=\"n up\">+0.7%<\/td><td class=\"n\">$82.32 million<\/td><td class=\"n\">$180,197<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Missouri<\/td><td class=\"n\">$82.69 million<\/td><td class=\"n\">$250.7 million<\/td><td class=\"n\">1.6%<\/td><td class=\"n\">$171,283<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$83.34 million<\/td><td class=\"n\">$172,633<\/td><\/tr><tr><td class=\"r\">22<\/td><td>South Carolina<\/td><td class=\"n\">$74.08 million<\/td><td class=\"n\">$180.8 million<\/td><td class=\"n\">1.4%<\/td><td class=\"n\">$184,519<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$65.26 million<\/td><td class=\"n\">$162,565<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Oregon<\/td><td class=\"n\">$72.32 million<\/td><td class=\"n\">$184.8 million<\/td><td class=\"n\">1.4%<\/td><td class=\"n\">$217,525<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$65.26 million<\/td><td class=\"n\">$196,306<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Tennessee<\/td><td class=\"n\">$70.58 million<\/td><td class=\"n\">$251.0 million<\/td><td class=\"n\">1.3%<\/td><td class=\"n\">$130,123<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$69.14 million<\/td><td class=\"n\">$127,467<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Nevada<\/td><td class=\"n\">$66.29 million<\/td><td class=\"n\">$170.3 million<\/td><td class=\"n\">1.3%<\/td><td class=\"n\">$272,126<\/td><td class=\"n up\">+11.5%<\/td><td class=\"n\">$59.45 million<\/td><td class=\"n\">$244,076<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Iowa<\/td><td class=\"n\">$58.68 million<\/td><td class=\"n\">$142.8 million<\/td><td class=\"n\">1.1%<\/td><td class=\"n\">$237,042<\/td><td class=\"n up\">+15.0%<\/td><td class=\"n\">$51.03 million<\/td><td class=\"n\">$206,125<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Oklahoma<\/td><td class=\"n\">$57.72 million<\/td><td class=\"n\">$153.7 million<\/td><td class=\"n\">1.1%<\/td><td class=\"n\">$185,798<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$53.45 million<\/td><td class=\"n\">$172,045<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Connecticut<\/td><td class=\"n\">$55.50 million<\/td><td class=\"n\">$141.4 million<\/td><td class=\"n\">1.1%<\/td><td class=\"n\">$196,164<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$49.86 million<\/td><td class=\"n\">$176,226<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Kentucky<\/td><td class=\"n\">$54.60 million<\/td><td class=\"n\">$162.0 million<\/td><td class=\"n\">1.0%<\/td><td class=\"n\">$155,776<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$54.47 million<\/td><td class=\"n\">$155,395<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Alabama<\/td><td class=\"n\">$52.93 million<\/td><td class=\"n\">$168.9 million<\/td><td class=\"n\">1.0%<\/td><td class=\"n\">$138,015<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$54.30 million<\/td><td class=\"n\">$141,590<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Louisiana<\/td><td class=\"n\">$47.55 million<\/td><td class=\"n\">$141.3 million<\/td><td class=\"n\">0.9%<\/td><td class=\"n\">$132,023<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$47.41 million<\/td><td class=\"n\">$131,645<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Kansas<\/td><td class=\"n\">$46.55 million<\/td><td class=\"n\">$115.2 million<\/td><td class=\"n\">0.9%<\/td><td class=\"n\">$201,967<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$41.34 million<\/td><td class=\"n\">$179,364<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Utah<\/td><td class=\"n\">$45.30 million<\/td><td class=\"n\">$130.3 million<\/td><td class=\"n\">0.9%<\/td><td class=\"n\">$176,458<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$43.72 million<\/td><td class=\"n\">$170,330<\/td><\/tr><tr><td class=\"r\">34<\/td><td>New Mexico<\/td><td class=\"n\">$38.85 million<\/td><td class=\"n\">$101.3 million<\/td><td class=\"n\">0.7%<\/td><td class=\"n\">$233,474<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$35.76 million<\/td><td class=\"n\">$214,936<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Arkansas<\/td><td class=\"n\">$29.90 million<\/td><td class=\"n\">$94.13 million<\/td><td class=\"n\">0.6%<\/td><td class=\"n\">$126,445<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$30.24 million<\/td><td class=\"n\">$127,881<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Nebraska<\/td><td class=\"n\">$29.43 million<\/td><td class=\"n\">$86.28 million<\/td><td class=\"n\">0.6%<\/td><td class=\"n\">$193,899<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$28.83 million<\/td><td class=\"n\">$189,955<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Mississippi<\/td><td class=\"n\">$27.06 million<\/td><td class=\"n\">$70.93 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$116,454<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$24.76 million<\/td><td class=\"n\">$106,560<\/td><\/tr><tr><td class=\"r\">38<\/td><td>West Virginia<\/td><td class=\"n\">$26.95 million<\/td><td class=\"n\">$66.14 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$246,565<\/td><td class=\"n up\">+14.2%<\/td><td class=\"n\">$23.61 million<\/td><td class=\"n\">$215,924<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Idaho<\/td><td class=\"n\">$26.06 million<\/td><td class=\"n\">$65.39 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$174,779<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$23.22 million<\/td><td class=\"n\">$155,760<\/td><\/tr><tr><td class=\"r\">40<\/td><td>New Hampshire<\/td><td class=\"n\">$25.59 million<\/td><td class=\"n\">$63.57 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$236,802<\/td><td class=\"n up\">+12.1%<\/td><td class=\"n\">$22.84 million<\/td><td class=\"n\">$211,289<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Hawaii<\/td><td class=\"n\">$24.33 million<\/td><td class=\"n\">$60.24 million<\/td><td class=\"n\">0.5%<\/td><td class=\"n\">$213,075<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$21.90 million<\/td><td class=\"n\">$191,772<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Maine<\/td><td class=\"n\">$22.93 million<\/td><td class=\"n\">$59.32 million<\/td><td class=\"n\">0.4%<\/td><td class=\"n\">$214,547<\/td><td class=\"n up\">+11.5%<\/td><td class=\"n\">$20.56 million<\/td><td class=\"n\">$192,335<\/td><\/tr><tr><td class=\"r\">43<\/td><td>North Dakota<\/td><td class=\"n\">$17.04 million<\/td><td class=\"n\">$41.92 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$278,815<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$15.31 million<\/td><td class=\"n\">$250,431<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Rhode Island<\/td><td class=\"n\">$15.26 million<\/td><td class=\"n\">$40.52 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$177,221<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$13.72 million<\/td><td class=\"n\">$159,335<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Montana<\/td><td class=\"n\">$15.15 million<\/td><td class=\"n\">$39.48 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$180,701<\/td><td class=\"n up\">+11.8%<\/td><td class=\"n\">$13.55 million<\/td><td class=\"n\">$161,562<\/td><\/tr><tr><td class=\"r\">46<\/td><td>South Dakota<\/td><td class=\"n\">$14.90 million<\/td><td class=\"n\">$36.38 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$214,141<\/td><td class=\"n up\">+15.3%<\/td><td class=\"n\">$12.92 million<\/td><td class=\"n\">$185,659<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Delaware<\/td><td class=\"n\">$13.56 million<\/td><td class=\"n\">$36.10 million<\/td><td class=\"n\">0.3%<\/td><td class=\"n\">$178,689<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$12.24 million<\/td><td class=\"n\">$161,275<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Wyoming<\/td><td class=\"n\">$10.57 million<\/td><td class=\"n\">$26.47 million<\/td><td class=\"n\">0.2%<\/td><td class=\"n\">$232,806<\/td><td class=\"n up\">+14.8%<\/td><td class=\"n\">$9.21 million<\/td><td class=\"n\">$202,724<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Vermont<\/td><td class=\"n\">$9.92 million<\/td><td class=\"n\">$24.93 million<\/td><td class=\"n\">0.2%<\/td><td class=\"n\">$202,609<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$8.96 million<\/td><td class=\"n\">$182,993<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Alaska<\/td><td class=\"n\">$9.51 million<\/td><td class=\"n\">$27.61 million<\/td><td class=\"n\">0.2%<\/td><td class=\"n\">$164,382<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$9.32 million<\/td><td class=\"n\">$161,122<\/td><\/tr><\/tbody><\/table><\/div><h2 id=\"all-cities\">All Cities Spend: The Full 2026 Rankings<\/h2><p class=\"small\">FY2026 is an OnlyGuider forecast. The 3-year total is FY2023 + FY2024 + FY2025 only \u2014 no forecast in that sum. On a phone or a narrow column, scroll the table right for YoY and FY2025.<\/p><p>Every urban centre in the 167-city file, ranked by spending density and by total spend.<\/p><h3 id=\"all-167-cities-by-spend-per-10-000-adults\">All 167 cities by spend per 10,000 adults<\/h3><p class=\"small\">Scroll right for the full row.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>Rank<\/th><th>City<\/th><th>State<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">FY2025 \/ 10k<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Atlanta<\/td><td>Georgia<\/td><td class=\"n\">$42.65 million<\/td><td class=\"n\">$116.6 million<\/td><td class=\"n\">$1,091,381<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$40.32 million<\/td><td class=\"n\">$1,031,767<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Salt Lake City<\/td><td>Utah<\/td><td class=\"n\">$14.93 million<\/td><td class=\"n\">$45.05 million<\/td><td class=\"n\">$952,303<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$15.28 million<\/td><td class=\"n\">$974,727<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Orlando<\/td><td>Florida<\/td><td class=\"n\">$22.70 million<\/td><td class=\"n\">$70.12 million<\/td><td class=\"n\">$940,796<\/td><td class=\"n up\">+0.5%<\/td><td class=\"n\">$22.59 million<\/td><td class=\"n\">$936,270<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Miami<\/td><td>Florida<\/td><td class=\"n\">$27.19 million<\/td><td class=\"n\">$84.55 million<\/td><td class=\"n\">$740,575<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$27.28 million<\/td><td class=\"n\">$742,944<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Seattle<\/td><td>Washington<\/td><td class=\"n\">$41.63 million<\/td><td class=\"n\">$105.0 million<\/td><td class=\"n\">$716,891<\/td><td class=\"n up\">+9.8%<\/td><td class=\"n\">$37.90 million<\/td><td class=\"n\">$652,706<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Minneapolis<\/td><td>Minnesota<\/td><td class=\"n\">$23.14 million<\/td><td class=\"n\">$70.62 million<\/td><td class=\"n\">$693,323<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$23.61 million<\/td><td class=\"n\">$707,289<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Cleveland<\/td><td>Ohio<\/td><td class=\"n\">$20.23 million<\/td><td class=\"n\">$60.36 million<\/td><td class=\"n\">$691,958<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$20.63 million<\/td><td class=\"n\">$705,623<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Las Vegas<\/td><td>Nevada<\/td><td class=\"n\">$35.75 million<\/td><td class=\"n\">$92.31 million<\/td><td class=\"n\">$671,692<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$33.00 million<\/td><td class=\"n\">$619,978<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Denver<\/td><td>Colorado<\/td><td class=\"n\">$36.28 million<\/td><td class=\"n\">$113.2 million<\/td><td class=\"n\">$642,842<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$36.79 million<\/td><td class=\"n\">$651,917<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Pittsburgh<\/td><td>Pennsylvania<\/td><td class=\"n\">$15.25 million<\/td><td class=\"n\">$41.03 million<\/td><td class=\"n\">$642,436<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$14.14 million<\/td><td class=\"n\">$595,821<\/td><\/tr><tr><td class=\"r\">11<\/td><td>St. Louis<\/td><td>Missouri<\/td><td class=\"n\">$14.74 million<\/td><td class=\"n\">$44.89 million<\/td><td class=\"n\">$622,981<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$14.69 million<\/td><td class=\"n\">$620,714<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Cincinnati<\/td><td>Ohio<\/td><td class=\"n\">$14.60 million<\/td><td class=\"n\">$44.94 million<\/td><td class=\"n\">$601,520<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$14.94 million<\/td><td class=\"n\">$615,690<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Kansas City<\/td><td>Kansas<\/td><td class=\"n\">$6.95 million<\/td><td class=\"n\">$15.10 million<\/td><td class=\"n\">$565,440<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$6.06 million<\/td><td class=\"n\">$493,131<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Birmingham<\/td><td>Alabama<\/td><td class=\"n\">$8.44 million<\/td><td class=\"n\">$30.30 million<\/td><td class=\"n\">$544,135<\/td><td class=\"n down\">-4.3%<\/td><td class=\"n\">$8.82 million<\/td><td class=\"n\">$568,870<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Saint Paul<\/td><td>Minnesota<\/td><td class=\"n\">$13.30 million<\/td><td class=\"n\">$29.53 million<\/td><td class=\"n\">$544,029<\/td><td class=\"n up\">+13.9%<\/td><td class=\"n\">$11.67 million<\/td><td class=\"n\">$477,480<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Buffalo<\/td><td>New York<\/td><td class=\"n\">$11.86 million<\/td><td class=\"n\">$36.67 million<\/td><td class=\"n\">$542,982<\/td><td class=\"n down\">-2.7%<\/td><td class=\"n\">$12.19 million<\/td><td class=\"n\">$558,289<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Charleston<\/td><td>South Carolina<\/td><td class=\"n\">$5.82 million<\/td><td class=\"n\">$11.48 million<\/td><td class=\"n\">$539,456<\/td><td class=\"n up\">+18.6%<\/td><td class=\"n\">$4.91 million<\/td><td class=\"n\">$454,898<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Tampa<\/td><td>Florida<\/td><td class=\"n\">$15.61 million<\/td><td class=\"n\">$48.09 million<\/td><td class=\"n\">$516,688<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$16.05 million<\/td><td class=\"n\">$531,323<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Savannah<\/td><td>Georgia<\/td><td class=\"n\">$5.68 million<\/td><td class=\"n\">$11.89 million<\/td><td class=\"n\">$491,325<\/td><td class=\"n up\">+17.5%<\/td><td class=\"n\">$4.83 million<\/td><td class=\"n\">$418,060<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Detroit<\/td><td>Michigan<\/td><td class=\"n\">$23.31 million<\/td><td class=\"n\">$53.95 million<\/td><td class=\"n\">$464,851<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$20.50 million<\/td><td class=\"n\">$408,845<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Fargo<\/td><td>North Dakota<\/td><td class=\"n\">$4.38 million<\/td><td class=\"n\">$9.69 million<\/td><td class=\"n\">$443,918<\/td><td class=\"n up\">+22.1%<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">$363,434<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Baltimore<\/td><td>Maryland<\/td><td class=\"n\">$20.61 million<\/td><td class=\"n\">$64.37 million<\/td><td class=\"n\">$442,630<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$21.10 million<\/td><td class=\"n\">$453,247<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Scottsdale<\/td><td>Arizona<\/td><td class=\"n\">$8.56 million<\/td><td class=\"n\">$16.38 million<\/td><td class=\"n\">$427,190<\/td><td class=\"n up\">+21.3%<\/td><td class=\"n\">$7.05 million<\/td><td class=\"n\">$352,096<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Grand Rapids<\/td><td>Michigan<\/td><td class=\"n\">$6.57 million<\/td><td class=\"n\">$22.40 million<\/td><td class=\"n\">$421,279<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$6.56 million<\/td><td class=\"n\">$420,170<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Manchester<\/td><td>New Hampshire<\/td><td class=\"n\">$3.73 million<\/td><td class=\"n\">$8.19 million<\/td><td class=\"n\">$413,752<\/td><td class=\"n up\">+14.5%<\/td><td class=\"n\">$3.26 million<\/td><td class=\"n\">$361,239<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Hartford<\/td><td>Connecticut<\/td><td class=\"n\">$3.91 million<\/td><td class=\"n\">$9.88 million<\/td><td class=\"n\">$412,148<\/td><td class=\"n up\">+9.6%<\/td><td class=\"n\">$3.57 million<\/td><td class=\"n\">$375,942<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Boston<\/td><td>Massachusetts<\/td><td class=\"n\">$21.82 million<\/td><td class=\"n\">$63.73 million<\/td><td class=\"n\">$411,606<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$21.40 million<\/td><td class=\"n\">$403,694<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Richmond<\/td><td>Virginia<\/td><td class=\"n\">$7.32 million<\/td><td class=\"n\">$19.31 million<\/td><td class=\"n\">$411,539<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$6.74 million<\/td><td class=\"n\">$379,243<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Portland<\/td><td>Oregon<\/td><td class=\"n\">$20.74 million<\/td><td class=\"n\">$55.91 million<\/td><td class=\"n\">$405,148<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$19.93 million<\/td><td class=\"n\">$389,330<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Austin<\/td><td>Texas<\/td><td class=\"n\">$31.08 million<\/td><td class=\"n\">$97.45 million<\/td><td class=\"n\">$404,653<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$30.79 million<\/td><td class=\"n\">$400,949<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Dallas<\/td><td>Texas<\/td><td class=\"n\">$41.19 million<\/td><td class=\"n\">$136.1 million<\/td><td class=\"n\">$403,755<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$40.63 million<\/td><td class=\"n\">$398,339<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Chicago<\/td><td>Illinois<\/td><td class=\"n\">$82.12 million<\/td><td class=\"n\">$215.3 million<\/td><td class=\"n\">$381,090<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$77.19 million<\/td><td class=\"n\">$358,237<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Honolulu<\/td><td>Hawaii<\/td><td class=\"n\">$10.38 million<\/td><td class=\"n\">$26.41 million<\/td><td class=\"n\">$377,722<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$9.52 million<\/td><td class=\"n\">$346,654<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Syracuse<\/td><td>New York<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">$15.36 million<\/td><td class=\"n\">$371,149<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$4.24 million<\/td><td class=\"n\">$372,239<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Los Angeles<\/td><td>California<\/td><td class=\"n\">$115.9 million<\/td><td class=\"n\">$312.2 million<\/td><td class=\"n\">$369,431<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$109.3 million<\/td><td class=\"n\">$348,572<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Rochester<\/td><td>New York<\/td><td class=\"n\">$5.84 million<\/td><td class=\"n\">$17.60 million<\/td><td class=\"n\">$353,352<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$5.99 million<\/td><td class=\"n\">$362,457<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Tacoma<\/td><td>Washington<\/td><td class=\"n\">$6.07 million<\/td><td class=\"n\">$18.61 million<\/td><td class=\"n\">$352,805<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$6.18 million<\/td><td class=\"n\">$358,866<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Raleigh<\/td><td>North Carolina<\/td><td class=\"n\">$14.02 million<\/td><td class=\"n\">$43.70 million<\/td><td class=\"n\">$351,208<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$14.03 million<\/td><td class=\"n\">$351,496<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Mobile<\/td><td>Alabama<\/td><td class=\"n\">$5.14 million<\/td><td class=\"n\">$13.34 million<\/td><td class=\"n\">$350,294<\/td><td class=\"n up\">+11.9%<\/td><td class=\"n\">$4.60 million<\/td><td class=\"n\">$313,163<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Rio Rancho<\/td><td>New Mexico<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$5.49 million<\/td><td class=\"n\">$345,204<\/td><td class=\"n up\">+18.0%<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$292,498<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Cambridge<\/td><td>Massachusetts<\/td><td class=\"n\">$3.20 million<\/td><td class=\"n\">$6.63 million<\/td><td class=\"n\">$344,457<\/td><td class=\"n up\">+16.7%<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$295,166<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Kansas City<\/td><td>Missouri<\/td><td class=\"n\">$13.20 million<\/td><td class=\"n\">$42.21 million<\/td><td class=\"n\">$330,810<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$13.72 million<\/td><td class=\"n\">$343,804<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Sandy Springs<\/td><td>Georgia<\/td><td class=\"n\">$2.81 million<\/td><td class=\"n\">$9.12 million<\/td><td class=\"n\">$330,771<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">$335,471<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Erie<\/td><td>Pennsylvania<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$7.53 million<\/td><td class=\"n\">$325,489<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$332,026<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Knoxville<\/td><td>Tennessee<\/td><td class=\"n\">$4.71 million<\/td><td class=\"n\">$16.37 million<\/td><td class=\"n\">$325,183<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$4.70 million<\/td><td class=\"n\">$324,481<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Phoenix<\/td><td>Arizona<\/td><td class=\"n\">$41.80 million<\/td><td class=\"n\">$124.5 million<\/td><td class=\"n\">$320,853<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$42.30 million<\/td><td class=\"n\">$324,710<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Charlotte<\/td><td>North Carolina<\/td><td class=\"n\">$21.97 million<\/td><td class=\"n\">$68.38 million<\/td><td class=\"n\">$320,205<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$22.21 million<\/td><td class=\"n\">$323,667<\/td><\/tr><tr><td class=\"r\">48<\/td><td>San Francisco<\/td><td>California<\/td><td class=\"n\">$22.09 million<\/td><td class=\"n\">$67.78 million<\/td><td class=\"n\">$318,381<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$21.83 million<\/td><td class=\"n\">$314,605<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Green Bay<\/td><td>Wisconsin<\/td><td class=\"n\">$2.56 million<\/td><td class=\"n\">$7.67 million<\/td><td class=\"n\">$313,413<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$315,980<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Carmel<\/td><td>Indiana<\/td><td class=\"n\">$2.45 million<\/td><td class=\"n\">$4.71 million<\/td><td class=\"n\">$312,502<\/td><td class=\"n up\">+21.4%<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">$257,490<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Houston<\/td><td>Texas<\/td><td class=\"n\">$56.08 million<\/td><td class=\"n\">$174.7 million<\/td><td class=\"n\">$310,172<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$57.15 million<\/td><td class=\"n\">$316,052<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Waterbury<\/td><td>Connecticut<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$6.10 million<\/td><td class=\"n\">$306,315<\/td><td class=\"n up\">+20.6%<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$254,095<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Albuquerque<\/td><td>New Mexico<\/td><td class=\"n\">$13.46 million<\/td><td class=\"n\">$41.57 million<\/td><td class=\"n\">$306,045<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$13.59 million<\/td><td class=\"n\">$309,101<\/td><\/tr><tr><td class=\"r\">54<\/td><td>San Diego<\/td><td>California<\/td><td class=\"n\">$34.22 million<\/td><td class=\"n\">$102.4 million<\/td><td class=\"n\">$305,897<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$34.65 million<\/td><td class=\"n\">$309,728<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Washington<\/td><td>District of Columbia<\/td><td class=\"n\">$16.77 million<\/td><td class=\"n\">$49.55 million<\/td><td class=\"n\">$304,363<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$17.20 million<\/td><td class=\"n\">$312,191<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Omaha<\/td><td>Nebraska<\/td><td class=\"n\">$11.51 million<\/td><td class=\"n\">$36.97 million<\/td><td class=\"n\">$303,357<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$11.51 million<\/td><td class=\"n\">$303,603<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Columbia<\/td><td>South Carolina<\/td><td class=\"n\">$3.18 million<\/td><td class=\"n\">$10.15 million<\/td><td class=\"n\">$301,154<\/td><td class=\"n down\">-1.8%<\/td><td class=\"n\">$3.23 million<\/td><td class=\"n\">$306,760<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Milwaukee<\/td><td>Wisconsin<\/td><td class=\"n\">$13.76 million<\/td><td class=\"n\">$39.90 million<\/td><td class=\"n\">$294,731<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$13.55 million<\/td><td class=\"n\">$290,290<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Columbus<\/td><td>Ohio<\/td><td class=\"n\">$20.17 million<\/td><td class=\"n\">$59.66 million<\/td><td class=\"n\">$293,481<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$20.81 million<\/td><td class=\"n\">$302,932<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Fort Worth<\/td><td>Texas<\/td><td class=\"n\">$21.15 million<\/td><td class=\"n\">$50.10 million<\/td><td class=\"n\">$293,309<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$18.74 million<\/td><td class=\"n\">$259,868<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Springfield<\/td><td>Missouri<\/td><td class=\"n\">$3.90 million<\/td><td class=\"n\">$11.67 million<\/td><td class=\"n\">$292,767<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$299,083<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Lakewood<\/td><td>Colorado<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$11.32 million<\/td><td class=\"n\">$288,794<\/td><td class=\"n down\">-2.4%<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">$296,027<\/td><\/tr><tr><td class=\"r\">63<\/td><td>New Orleans<\/td><td>Louisiana<\/td><td class=\"n\">$8.68 million<\/td><td class=\"n\">$27.24 million<\/td><td class=\"n\">$288,113<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$8.96 million<\/td><td class=\"n\">$297,397<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Lafayette<\/td><td>Louisiana<\/td><td class=\"n\">$3.38 million<\/td><td class=\"n\">$7.87 million<\/td><td class=\"n\">$283,758<\/td><td class=\"n up\">+20.5%<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">$235,389<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Providence<\/td><td>Rhode Island<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">$10.83 million<\/td><td class=\"n\">$282,995<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$3.81 million<\/td><td class=\"n\">$255,165<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Kenosha<\/td><td>Wisconsin<\/td><td class=\"n\">$2.19 million<\/td><td class=\"n\">$5.91 million<\/td><td class=\"n\">$280,995<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$266,985<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Fort Wayne<\/td><td>Indiana<\/td><td class=\"n\">$5.82 million<\/td><td class=\"n\">$15.51 million<\/td><td class=\"n\">$280,883<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$5.26 million<\/td><td class=\"n\">$253,835<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Nashville<\/td><td>Tennessee<\/td><td class=\"n\">$15.25 million<\/td><td class=\"n\">$58.17 million<\/td><td class=\"n\">$280,714<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$14.10 million<\/td><td class=\"n\">$259,515<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Newark<\/td><td>New Jersey<\/td><td class=\"n\">$6.21 million<\/td><td class=\"n\">$12.86 million<\/td><td class=\"n\">$279,006<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$5.02 million<\/td><td class=\"n\">$225,414<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Virginia Beach<\/td><td>Virginia<\/td><td class=\"n\">$9.88 million<\/td><td class=\"n\">$29.88 million<\/td><td class=\"n\">$277,271<\/td><td class=\"n down\">-4.2%<\/td><td class=\"n\">$10.31 million<\/td><td class=\"n\">$289,469<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Louisville<\/td><td>Kentucky<\/td><td class=\"n\">$13.67 million<\/td><td class=\"n\">$34.92 million<\/td><td class=\"n\">$275,183<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$12.32 million<\/td><td class=\"n\">$248,038<\/td><\/tr><tr><td class=\"r\">72<\/td><td>San Antonio<\/td><td>Texas<\/td><td class=\"n\">$32.84 million<\/td><td class=\"n\">$89.88 million<\/td><td class=\"n\">$270,537<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$31.65 million<\/td><td class=\"n\">$260,706<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Akron<\/td><td>Ohio<\/td><td class=\"n\">$3.98 million<\/td><td class=\"n\">$10.04 million<\/td><td class=\"n\">$265,619<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$3.65 million<\/td><td class=\"n\">$243,913<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Colorado Springs<\/td><td>Colorado<\/td><td class=\"n\">$10.01 million<\/td><td class=\"n\">$25.57 million<\/td><td class=\"n\">$263,712<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$9.21 million<\/td><td class=\"n\">$242,503<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Las Cruces<\/td><td>New Mexico<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">$6.78 million<\/td><td class=\"n\">$262,389<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$2.42 million<\/td><td class=\"n\">$274,805<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Philadelphia<\/td><td>Pennsylvania<\/td><td class=\"n\">$32.80 million<\/td><td class=\"n\">$90.54 million<\/td><td class=\"n\">$260,696<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$30.79 million<\/td><td class=\"n\">$244,730<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Des Moines<\/td><td>Iowa<\/td><td class=\"n\">$5.03 million<\/td><td class=\"n\">$12.95 million<\/td><td class=\"n\">$258,682<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$4.52 million<\/td><td class=\"n\">$232,339<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Salem<\/td><td>Oregon<\/td><td class=\"n\">$3.54 million<\/td><td class=\"n\">$10.88 million<\/td><td class=\"n\">$257,003<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">$262,980<\/td><\/tr><tr><td class=\"r\">79<\/td><td>New Haven<\/td><td>Connecticut<\/td><td class=\"n\">$2.70 million<\/td><td class=\"n\">$8.92 million<\/td><td class=\"n\">$256,750<\/td><td class=\"n down\">-6.0%<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">$273,222<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Warren<\/td><td>Michigan<\/td><td class=\"n\">$2.69 million<\/td><td class=\"n\">$6.17 million<\/td><td class=\"n\">$255,452<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$2.38 million<\/td><td class=\"n\">$226,321<\/td><\/tr><tr><td class=\"r\">81<\/td><td>West Valley City<\/td><td>Utah<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">$8.23 million<\/td><td class=\"n\">$253,772<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$2.86 million<\/td><td class=\"n\">$262,027<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Tucson<\/td><td>Arizona<\/td><td class=\"n\">$10.83 million<\/td><td class=\"n\">$33.81 million<\/td><td class=\"n\">$252,800<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$10.91 million<\/td><td class=\"n\">$254,649<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Boise<\/td><td>Idaho<\/td><td class=\"n\">$4.66 million<\/td><td class=\"n\">$12.16 million<\/td><td class=\"n\">$251,889<\/td><td class=\"n up\">+12.0%<\/td><td class=\"n\">$4.16 million<\/td><td class=\"n\">$224,815<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Indianapolis<\/td><td>Indiana<\/td><td class=\"n\">$19.20 million<\/td><td class=\"n\">$58.31 million<\/td><td class=\"n\">$251,417<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$19.31 million<\/td><td class=\"n\">$252,786<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Rockford<\/td><td>Illinois<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$7.09 million<\/td><td class=\"n\">$249,999<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$2.55 million<\/td><td class=\"n\">$232,263<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Jersey City<\/td><td>New Jersey<\/td><td class=\"n\">$5.33 million<\/td><td class=\"n\">$11.69 million<\/td><td class=\"n\">$249,430<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$4.83 million<\/td><td class=\"n\">$225,868<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Overland Park<\/td><td>Kansas<\/td><td class=\"n\">$3.70 million<\/td><td class=\"n\">$9.55 million<\/td><td class=\"n\">$246,381<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$3.48 million<\/td><td class=\"n\">$231,672<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Vancouver<\/td><td>Washington<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">$11.14 million<\/td><td class=\"n\">$245,975<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">$243,755<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Jacksonville<\/td><td>Florida<\/td><td class=\"n\">$18.28 million<\/td><td class=\"n\">$47.51 million<\/td><td class=\"n\">$245,376<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$17.07 million<\/td><td class=\"n\">$229,149<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Oklahoma City<\/td><td>Oklahoma<\/td><td class=\"n\">$12.89 million<\/td><td class=\"n\">$41.26 million<\/td><td class=\"n\">$241,264<\/td><td class=\"n down\">-3.3%<\/td><td class=\"n\">$13.34 million<\/td><td class=\"n\">$249,594<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Evansville<\/td><td>Indiana<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">$7.11 million<\/td><td class=\"n\">$241,099<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">$246,080<\/td><\/tr><tr><td class=\"r\">92<\/td><td>San Jose<\/td><td>California<\/td><td class=\"n\">$19.39 million<\/td><td class=\"n\">$58.00 million<\/td><td class=\"n\">$239,866<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$19.95 million<\/td><td class=\"n\">$246,788<\/td><\/tr><tr><td class=\"r\">93<\/td><td>New York City<\/td><td>New York<\/td><td class=\"n\">$164.3 million<\/td><td class=\"n\">$394.0 million<\/td><td class=\"n\">$237,805<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$147.8 million<\/td><td class=\"n\">$213,930<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Spokane<\/td><td>Washington<\/td><td class=\"n\">$4.26 million<\/td><td class=\"n\">$13.24 million<\/td><td class=\"n\">$237,208<\/td><td class=\"n down\">-0.9%<\/td><td class=\"n\">$4.30 million<\/td><td class=\"n\">$239,312<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Nampa<\/td><td>Idaho<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$6.38 million<\/td><td class=\"n\">$235,085<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$246,154<\/td><\/tr><tr><td class=\"r\">96<\/td><td>Fayetteville<\/td><td>Arkansas<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$5.57 million<\/td><td class=\"n\">$231,720<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$231,387<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Little Rock<\/td><td>Arkansas<\/td><td class=\"n\">$3.63 million<\/td><td class=\"n\">$12.96 million<\/td><td class=\"n\">$228,463<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$3.75 million<\/td><td class=\"n\">$235,743<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Joliet<\/td><td>Illinois<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$8.31 million<\/td><td class=\"n\">$228,252<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$2.71 million<\/td><td class=\"n\">$234,083<\/td><\/tr><tr><td class=\"r\">99<\/td><td>Chesapeake<\/td><td>Virginia<\/td><td class=\"n\">$4.32 million<\/td><td class=\"n\">$9.54 million<\/td><td class=\"n\">$226,957<\/td><td class=\"n up\">+12.0%<\/td><td class=\"n\">$3.86 million<\/td><td class=\"n\">$202,626<\/td><\/tr><tr><td class=\"r\">100<\/td><td>Lansing<\/td><td>Michigan<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">$6.50 million<\/td><td class=\"n\">$226,121<\/td><td class=\"n down\">-2.2%<\/td><td class=\"n\">$2.07 million<\/td><td class=\"n\">$231,154<\/td><\/tr><tr><td class=\"r\">101<\/td><td>Mesa<\/td><td>Arizona<\/td><td class=\"n\">$9.01 million<\/td><td class=\"n\">$22.82 million<\/td><td class=\"n\">$225,521<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$8.36 million<\/td><td class=\"n\">$209,352<\/td><\/tr><tr><td class=\"r\">102<\/td><td>Reno<\/td><td>Nevada<\/td><td class=\"n\">$4.47 million<\/td><td class=\"n\">$13.76 million<\/td><td class=\"n\">$223,624<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$4.52 million<\/td><td class=\"n\">$225,982<\/td><\/tr><tr><td class=\"r\">103<\/td><td>Bridgeport<\/td><td>Connecticut<\/td><td class=\"n\">$2.61 million<\/td><td class=\"n\">$5.85 million<\/td><td class=\"n\">$223,607<\/td><td class=\"n up\">+22.4%<\/td><td class=\"n\">$2.13 million<\/td><td class=\"n\">$182,611<\/td><\/tr><tr><td class=\"r\">104<\/td><td>Gresham<\/td><td>Oregon<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$4.45 million<\/td><td class=\"n\">$220,647<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$198,600<\/td><\/tr><tr><td class=\"r\">105<\/td><td>Lexington<\/td><td>Kentucky<\/td><td class=\"n\">$5.55 million<\/td><td class=\"n\">$13.65 million<\/td><td class=\"n\">$219,104<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$5.06 million<\/td><td class=\"n\">$200,037<\/td><\/tr><tr><td class=\"r\">106<\/td><td>Bellevue<\/td><td>Washington<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$5.83 million<\/td><td class=\"n\">$217,088<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">$196,770<\/td><\/tr><tr><td class=\"r\">107<\/td><td>Billings<\/td><td>Montana<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$5.36 million<\/td><td class=\"n\">$214,967<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">$203,916<\/td><\/tr><tr><td class=\"r\">108<\/td><td>Jackson<\/td><td>Mississippi<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$7.83 million<\/td><td class=\"n\">$214,753<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$222,706<\/td><\/tr><tr><td class=\"r\">109<\/td><td>Aurora<\/td><td>Colorado<\/td><td class=\"n\">$6.30 million<\/td><td class=\"n\">$19.51 million<\/td><td class=\"n\">$214,564<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$6.32 million<\/td><td class=\"n\">$215,450<\/td><\/tr><tr><td class=\"r\">110<\/td><td>Norfolk<\/td><td>Virginia<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">$12.06 million<\/td><td class=\"n\">$210,484<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$3.95 million<\/td><td class=\"n\">$211,644<\/td><\/tr><tr><td class=\"r\">111<\/td><td>Fort Collins<\/td><td>Colorado<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$8.15 million<\/td><td class=\"n\">$208,979<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$2.79 million<\/td><td class=\"n\">$212,131<\/td><\/tr><tr><td class=\"r\">112<\/td><td>Lawton<\/td><td>Oklahoma<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$4.38 million<\/td><td class=\"n\">$208,627<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$211,113<\/td><\/tr><tr><td class=\"r\">113<\/td><td>Fresno<\/td><td>California<\/td><td class=\"n\">$8.64 million<\/td><td class=\"n\">$24.16 million<\/td><td class=\"n\">$207,748<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$8.20 million<\/td><td class=\"n\">$197,103<\/td><\/tr><tr><td class=\"r\">114<\/td><td>Baton Rouge<\/td><td>Louisiana<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$10.82 million<\/td><td class=\"n\">$205,387<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$3.56 million<\/td><td class=\"n\">$206,210<\/td><\/tr><tr><td class=\"r\">115<\/td><td>South Bend<\/td><td>Indiana<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">$5.21 million<\/td><td class=\"n\">$202,425<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">$202,861<\/td><\/tr><tr><td class=\"r\">116<\/td><td>Cedar Rapids<\/td><td>Iowa<\/td><td class=\"n\">$2.16 million<\/td><td class=\"n\">$6.01 million<\/td><td class=\"n\">$202,202<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$2.14 million<\/td><td class=\"n\">$200,039<\/td><\/tr><tr><td class=\"r\">117<\/td><td>Henderson<\/td><td>Nevada<\/td><td class=\"n\">$5.07 million<\/td><td class=\"n\">$13.67 million<\/td><td class=\"n\">$201,990<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$4.80 million<\/td><td class=\"n\">$191,052<\/td><\/tr><tr><td class=\"r\">118<\/td><td>Wichita<\/td><td>Kansas<\/td><td class=\"n\">$6.23 million<\/td><td class=\"n\">$16.56 million<\/td><td class=\"n\">$199,498<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$5.87 million<\/td><td class=\"n\">$188,075<\/td><\/tr><tr><td class=\"r\">119<\/td><td>Columbia<\/td><td>Missouri<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$5.69 million<\/td><td class=\"n\">$197,904<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$202,222<\/td><\/tr><tr><td class=\"r\">120<\/td><td>Woodbridge<\/td><td>New Jersey<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$3.84 million<\/td><td class=\"n\">$197,671<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$173,832<\/td><\/tr><tr><td class=\"r\">121<\/td><td>Worcester<\/td><td>Massachusetts<\/td><td class=\"n\">$2.83 million<\/td><td class=\"n\">$7.16 million<\/td><td class=\"n\">$194,879<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$177,686<\/td><\/tr><tr><td class=\"r\">122<\/td><td>Chattanooga<\/td><td>Tennessee<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$9.60 million<\/td><td class=\"n\">$192,748<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$185,981<\/td><\/tr><tr><td class=\"r\">123<\/td><td>Toledo<\/td><td>Ohio<\/td><td class=\"n\">$3.97 million<\/td><td class=\"n\">$11.92 million<\/td><td class=\"n\">$186,900<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$187,572<\/td><\/tr><tr><td class=\"r\">124<\/td><td>Sioux Falls<\/td><td>South Dakota<\/td><td class=\"n\">$2.89 million<\/td><td class=\"n\">$8.69 million<\/td><td class=\"n\">$184,470<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$2.89 million<\/td><td class=\"n\">$184,858<\/td><\/tr><tr><td class=\"r\">125<\/td><td>Independence<\/td><td>Missouri<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$5.04 million<\/td><td class=\"n\">$184,407<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$188,388<\/td><\/tr><tr><td class=\"r\">126<\/td><td>Aurora<\/td><td>Illinois<\/td><td class=\"n\">$3.00 million<\/td><td class=\"n\">$7.69 million<\/td><td class=\"n\">$183,124<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">$168,275<\/td><\/tr><tr><td class=\"r\">127<\/td><td>Allentown<\/td><td>Pennsylvania<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$5.79 million<\/td><td class=\"n\">$182,696<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">$186,261<\/td><\/tr><tr><td class=\"r\">128<\/td><td>Madison<\/td><td>Wisconsin<\/td><td class=\"n\">$3.84 million<\/td><td class=\"n\">$12.46 million<\/td><td class=\"n\">$181,176<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$3.86 million<\/td><td class=\"n\">$182,371<\/td><\/tr><tr><td class=\"r\">129<\/td><td>Chandler<\/td><td>Arizona<\/td><td class=\"n\">$3.65 million<\/td><td class=\"n\">$10.89 million<\/td><td class=\"n\">$181,132<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$3.70 million<\/td><td class=\"n\">$183,174<\/td><\/tr><tr><td class=\"r\">130<\/td><td>Broken Arrow<\/td><td>Oklahoma<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">$180,479<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$165,973<\/td><\/tr><tr><td class=\"r\">131<\/td><td>North Charleston<\/td><td>South Carolina<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$4.54 million<\/td><td class=\"n\">$178,157<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$182,879<\/td><\/tr><tr><td class=\"r\">132<\/td><td>North Las Vegas<\/td><td>Nevada<\/td><td class=\"n\">$3.38 million<\/td><td class=\"n\">$10.54 million<\/td><td class=\"n\">$177,787<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$179,207<\/td><\/tr><tr><td class=\"r\">133<\/td><td>Norman<\/td><td>Oklahoma<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$5.73 million<\/td><td class=\"n\">$177,497<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">$175,583<\/td><\/tr><tr><td class=\"r\">134<\/td><td>Eugene<\/td><td>Oregon<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">$8.07 million<\/td><td class=\"n\">$176,373<\/td><td class=\"n down\">-0.0%<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">$176,387<\/td><\/tr><tr><td class=\"r\">135<\/td><td>Springfield<\/td><td>Massachusetts<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$7.21 million<\/td><td class=\"n\">$176,083<\/td><td class=\"n down\">-4.3%<\/td><td class=\"n\">$2.21 million<\/td><td class=\"n\">$183,993<\/td><\/tr><tr><td class=\"r\">136<\/td><td>Newport News<\/td><td>Virginia<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$7.46 million<\/td><td class=\"n\">$175,376<\/td><td class=\"n down\">-0.0%<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$175,433<\/td><\/tr><tr><td class=\"r\">137<\/td><td>Topeka<\/td><td>Kansas<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$5.46 million<\/td><td class=\"n\">$170,702<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$171,650<\/td><\/tr><tr><td class=\"r\">138<\/td><td>Lincoln<\/td><td>Nebraska<\/td><td class=\"n\">$3.89 million<\/td><td class=\"n\">$11.67 million<\/td><td class=\"n\">$170,332<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$174,773<\/td><\/tr><tr><td class=\"r\">139<\/td><td>St. Petersburg<\/td><td>Florida<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">$10.60 million<\/td><td class=\"n\">$167,800<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">$167,753<\/td><\/tr><tr><td class=\"r\">140<\/td><td>Anchorage<\/td><td>Alaska<\/td><td class=\"n\">$3.84 million<\/td><td class=\"n\">$11.47 million<\/td><td class=\"n\">$167,755<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$3.85 million<\/td><td class=\"n\">$168,300<\/td><\/tr><tr><td class=\"r\">141<\/td><td>Greensboro<\/td><td>North Carolina<\/td><td class=\"n\">$3.87 million<\/td><td class=\"n\">$10.72 million<\/td><td class=\"n\">$165,088<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">$155,221<\/td><\/tr><tr><td class=\"r\">142<\/td><td>Paterson<\/td><td>New Jersey<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$5.76 million<\/td><td class=\"n\">$164,290<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$155,855<\/td><\/tr><tr><td class=\"r\">143<\/td><td>Rochester<\/td><td>Minnesota<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$4.37 million<\/td><td class=\"n\">$162,180<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">$165,429<\/td><\/tr><tr><td class=\"r\">144<\/td><td>Stamford<\/td><td>Connecticut<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$4.12 million<\/td><td class=\"n\">$161,408<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">$147,608<\/td><\/tr><tr><td class=\"r\">145<\/td><td>Lowell<\/td><td>Massachusetts<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$4.19 million<\/td><td class=\"n\">$160,871<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$160,663<\/td><\/tr><tr><td class=\"r\">146<\/td><td>Orem<\/td><td>Utah<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">$159,784<\/td><td class=\"n up\">+1.0%<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$158,136<\/td><\/tr><tr><td class=\"r\">147<\/td><td>Augusta<\/td><td>Georgia<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">$7.86 million<\/td><td class=\"n\">$159,315<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$163,467<\/td><\/tr><tr><td class=\"r\">148<\/td><td>Sterling Heights<\/td><td>Michigan<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$4.45 million<\/td><td class=\"n\">$154,937<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$147,662<\/td><\/tr><tr><td class=\"r\">149<\/td><td>Columbus<\/td><td>Georgia<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">$7.58 million<\/td><td class=\"n\">$154,708<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">$155,271<\/td><\/tr><tr><td class=\"r\">150<\/td><td>Naperville<\/td><td>Illinois<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$4.61 million<\/td><td class=\"n\">$154,464<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$143,924<\/td><\/tr><tr><td class=\"r\">151<\/td><td>Durham<\/td><td>North Carolina<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$9.85 million<\/td><td class=\"n\">$153,306<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$153,483<\/td><\/tr><tr><td class=\"r\">152<\/td><td>Clarksville<\/td><td>Tennessee<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$7.76 million<\/td><td class=\"n\">$153,054<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$147,572<\/td><\/tr><tr><td class=\"r\">153<\/td><td>Winston-Salem<\/td><td>North Carolina<\/td><td class=\"n\">$2.91 million<\/td><td class=\"n\">$9.03 million<\/td><td class=\"n\">$148,718<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$149,607<\/td><\/tr><tr><td class=\"r\">154<\/td><td>Tuscaloosa<\/td><td>Alabama<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$3.52 million<\/td><td class=\"n\">$142,075<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$141,740<\/td><\/tr><tr><td class=\"r\">155<\/td><td>Meridian<\/td><td>Idaho<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">$3.50 million<\/td><td class=\"n\">$141,739<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$134,744<\/td><\/tr><tr><td class=\"r\">156<\/td><td>Tulsa<\/td><td>Oklahoma<\/td><td class=\"n\">$5.21 million<\/td><td class=\"n\">$15.70 million<\/td><td class=\"n\">$141,716<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$5.28 million<\/td><td class=\"n\">$143,540<\/td><\/tr><tr><td class=\"r\">157<\/td><td>Huntsville<\/td><td>Alabama<\/td><td class=\"n\">$2.33 million<\/td><td class=\"n\">$7.56 million<\/td><td class=\"n\">$138,408<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$135,202<\/td><\/tr><tr><td class=\"r\">158<\/td><td>Yonkers<\/td><td>New York<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$6.48 million<\/td><td class=\"n\">$138,028<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$137,980<\/td><\/tr><tr><td class=\"r\">159<\/td><td>Montgomery<\/td><td>Alabama<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$5.75 million<\/td><td class=\"n\">$133,987<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">$126,276<\/td><\/tr><tr><td class=\"r\">160<\/td><td>Memphis<\/td><td>Tennessee<\/td><td class=\"n\">$6.52 million<\/td><td class=\"n\">$23.16 million<\/td><td class=\"n\">$131,342<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$6.06 million<\/td><td class=\"n\">$121,926<\/td><\/tr><tr><td class=\"r\">161<\/td><td>Edison<\/td><td>New Jersey<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$125,594<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$127,746<\/td><\/tr><tr><td class=\"r\">162<\/td><td>Shreveport<\/td><td>Louisiana<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$5.95 million<\/td><td class=\"n\">$123,780<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$127,741<\/td><\/tr><tr><td class=\"r\">163<\/td><td>Columbia<\/td><td>Maryland<\/td><td class=\"n\">$963,990<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">$117,965<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$902,631<\/td><td class=\"n\">$110,457<\/td><\/tr><tr><td class=\"r\">164<\/td><td>Provo<\/td><td>Utah<\/td><td class=\"n\">$923,179<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">$102,269<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$936,800<\/td><td class=\"n\">$103,778<\/td><\/tr><tr><td class=\"r\">165<\/td><td>Paradise<\/td><td>Nevada<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$8.03 million<\/td><td class=\"n\">$73,651<\/td><td class=\"n down\">-7.6%<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$79,679<\/td><\/tr><tr><td class=\"r\">166<\/td><td>Olathe<\/td><td>Kansas<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$3.08 million<\/td><td class=\"n\">$71,522<\/td><td class=\"n down\">-2.9%<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$73,643<\/td><\/tr><tr><td class=\"r\">167<\/td><td>Sandy<\/td><td>Utah<\/td><td class=\"n\">$514,595<\/td><td class=\"n\">$2.37 million<\/td><td class=\"n\">$60,505<\/td><td class=\"n down\">-21.1%<\/td><td class=\"n\">$652,058<\/td><td class=\"n\">$76,668<\/td><\/tr><\/tbody><\/table><\/div><h3 id=\"all-167-cities-by-total-fy2026-spend\">All 167 cities by total FY2026 spend<\/h3><p class=\"small\">Scroll right for the full row.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>Rank<\/th><th>City<\/th><th>State<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">FY2025 \/ 10k<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>New York City<\/td><td>New York<\/td><td class=\"n\">$164.3 million<\/td><td class=\"n\">$394.0 million<\/td><td class=\"n\">$237,805<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$147.8 million<\/td><td class=\"n\">$213,930<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Los Angeles<\/td><td>California<\/td><td class=\"n\">$115.9 million<\/td><td class=\"n\">$312.2 million<\/td><td class=\"n\">$369,431<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$109.3 million<\/td><td class=\"n\">$348,572<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Chicago<\/td><td>Illinois<\/td><td class=\"n\">$82.12 million<\/td><td class=\"n\">$215.3 million<\/td><td class=\"n\">$381,090<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$77.19 million<\/td><td class=\"n\">$358,237<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Houston<\/td><td>Texas<\/td><td class=\"n\">$56.08 million<\/td><td class=\"n\">$174.7 million<\/td><td class=\"n\">$310,172<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$57.15 million<\/td><td class=\"n\">$316,052<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Atlanta<\/td><td>Georgia<\/td><td class=\"n\">$42.65 million<\/td><td class=\"n\">$116.6 million<\/td><td class=\"n\">$1,091,381<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$40.32 million<\/td><td class=\"n\">$1,031,767<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Phoenix<\/td><td>Arizona<\/td><td class=\"n\">$41.80 million<\/td><td class=\"n\">$124.5 million<\/td><td class=\"n\">$320,853<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$42.30 million<\/td><td class=\"n\">$324,710<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Seattle<\/td><td>Washington<\/td><td class=\"n\">$41.63 million<\/td><td class=\"n\">$105.0 million<\/td><td class=\"n\">$716,891<\/td><td class=\"n up\">+9.8%<\/td><td class=\"n\">$37.90 million<\/td><td class=\"n\">$652,706<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Dallas<\/td><td>Texas<\/td><td class=\"n\">$41.19 million<\/td><td class=\"n\">$136.1 million<\/td><td class=\"n\">$403,755<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$40.63 million<\/td><td class=\"n\">$398,339<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Denver<\/td><td>Colorado<\/td><td class=\"n\">$36.28 million<\/td><td class=\"n\">$113.2 million<\/td><td class=\"n\">$642,842<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$36.79 million<\/td><td class=\"n\">$651,917<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Las Vegas<\/td><td>Nevada<\/td><td class=\"n\">$35.75 million<\/td><td class=\"n\">$92.31 million<\/td><td class=\"n\">$671,692<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$33.00 million<\/td><td class=\"n\">$619,978<\/td><\/tr><tr><td class=\"r\">11<\/td><td>San Diego<\/td><td>California<\/td><td class=\"n\">$34.22 million<\/td><td class=\"n\">$102.4 million<\/td><td class=\"n\">$305,897<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$34.65 million<\/td><td class=\"n\">$309,728<\/td><\/tr><tr><td class=\"r\">12<\/td><td>San Antonio<\/td><td>Texas<\/td><td class=\"n\">$32.84 million<\/td><td class=\"n\">$89.88 million<\/td><td class=\"n\">$270,537<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$31.65 million<\/td><td class=\"n\">$260,706<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Philadelphia<\/td><td>Pennsylvania<\/td><td class=\"n\">$32.80 million<\/td><td class=\"n\">$90.54 million<\/td><td class=\"n\">$260,696<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$30.79 million<\/td><td class=\"n\">$244,730<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Austin<\/td><td>Texas<\/td><td class=\"n\">$31.08 million<\/td><td class=\"n\">$97.45 million<\/td><td class=\"n\">$404,653<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$30.79 million<\/td><td class=\"n\">$400,949<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Miami<\/td><td>Florida<\/td><td class=\"n\">$27.19 million<\/td><td class=\"n\">$84.55 million<\/td><td class=\"n\">$740,575<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$27.28 million<\/td><td class=\"n\">$742,944<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Detroit<\/td><td>Michigan<\/td><td class=\"n\">$23.31 million<\/td><td class=\"n\">$53.95 million<\/td><td class=\"n\">$464,851<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$20.50 million<\/td><td class=\"n\">$408,845<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Minneapolis<\/td><td>Minnesota<\/td><td class=\"n\">$23.14 million<\/td><td class=\"n\">$70.62 million<\/td><td class=\"n\">$693,323<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$23.61 million<\/td><td class=\"n\">$707,289<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Orlando<\/td><td>Florida<\/td><td class=\"n\">$22.70 million<\/td><td class=\"n\">$70.12 million<\/td><td class=\"n\">$940,796<\/td><td class=\"n up\">+0.5%<\/td><td class=\"n\">$22.59 million<\/td><td class=\"n\">$936,270<\/td><\/tr><tr><td class=\"r\">19<\/td><td>San Francisco<\/td><td>California<\/td><td class=\"n\">$22.09 million<\/td><td class=\"n\">$67.78 million<\/td><td class=\"n\">$318,381<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$21.83 million<\/td><td class=\"n\">$314,605<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Charlotte<\/td><td>North Carolina<\/td><td class=\"n\">$21.97 million<\/td><td class=\"n\">$68.38 million<\/td><td class=\"n\">$320,205<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$22.21 million<\/td><td class=\"n\">$323,667<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Boston<\/td><td>Massachusetts<\/td><td class=\"n\">$21.82 million<\/td><td class=\"n\">$63.73 million<\/td><td class=\"n\">$411,606<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$21.40 million<\/td><td class=\"n\">$403,694<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Fort Worth<\/td><td>Texas<\/td><td class=\"n\">$21.15 million<\/td><td class=\"n\">$50.10 million<\/td><td class=\"n\">$293,309<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$18.74 million<\/td><td class=\"n\">$259,868<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Portland<\/td><td>Oregon<\/td><td class=\"n\">$20.74 million<\/td><td class=\"n\">$55.91 million<\/td><td class=\"n\">$405,148<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$19.93 million<\/td><td class=\"n\">$389,330<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Baltimore<\/td><td>Maryland<\/td><td class=\"n\">$20.61 million<\/td><td class=\"n\">$64.37 million<\/td><td class=\"n\">$442,630<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$21.10 million<\/td><td class=\"n\">$453,247<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Cleveland<\/td><td>Ohio<\/td><td class=\"n\">$20.23 million<\/td><td class=\"n\">$60.36 million<\/td><td class=\"n\">$691,958<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$20.63 million<\/td><td class=\"n\">$705,623<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Columbus<\/td><td>Ohio<\/td><td class=\"n\">$20.17 million<\/td><td class=\"n\">$59.66 million<\/td><td class=\"n\">$293,481<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$20.81 million<\/td><td class=\"n\">$302,932<\/td><\/tr><tr><td class=\"r\">27<\/td><td>San Jose<\/td><td>California<\/td><td class=\"n\">$19.39 million<\/td><td class=\"n\">$58.00 million<\/td><td class=\"n\">$239,866<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$19.95 million<\/td><td class=\"n\">$246,788<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Indianapolis<\/td><td>Indiana<\/td><td class=\"n\">$19.20 million<\/td><td class=\"n\">$58.31 million<\/td><td class=\"n\">$251,417<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$19.31 million<\/td><td class=\"n\">$252,786<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Jacksonville<\/td><td>Florida<\/td><td class=\"n\">$18.28 million<\/td><td class=\"n\">$47.51 million<\/td><td class=\"n\">$245,376<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$17.07 million<\/td><td class=\"n\">$229,149<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Washington<\/td><td>District of Columbia<\/td><td class=\"n\">$16.77 million<\/td><td class=\"n\">$49.55 million<\/td><td class=\"n\">$304,363<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$17.20 million<\/td><td class=\"n\">$312,191<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Tampa<\/td><td>Florida<\/td><td class=\"n\">$15.61 million<\/td><td class=\"n\">$48.09 million<\/td><td class=\"n\">$516,688<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$16.05 million<\/td><td class=\"n\">$531,323<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Nashville<\/td><td>Tennessee<\/td><td class=\"n\">$15.25 million<\/td><td class=\"n\">$58.17 million<\/td><td class=\"n\">$280,714<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$14.10 million<\/td><td class=\"n\">$259,515<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Pittsburgh<\/td><td>Pennsylvania<\/td><td class=\"n\">$15.25 million<\/td><td class=\"n\">$41.03 million<\/td><td class=\"n\">$642,436<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$14.14 million<\/td><td class=\"n\">$595,821<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Salt Lake City<\/td><td>Utah<\/td><td class=\"n\">$14.93 million<\/td><td class=\"n\">$45.05 million<\/td><td class=\"n\">$952,303<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$15.28 million<\/td><td class=\"n\">$974,727<\/td><\/tr><tr><td class=\"r\">35<\/td><td>St. Louis<\/td><td>Missouri<\/td><td class=\"n\">$14.74 million<\/td><td class=\"n\">$44.89 million<\/td><td class=\"n\">$622,981<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$14.69 million<\/td><td class=\"n\">$620,714<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Cincinnati<\/td><td>Ohio<\/td><td class=\"n\">$14.60 million<\/td><td class=\"n\">$44.94 million<\/td><td class=\"n\">$601,520<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$14.94 million<\/td><td class=\"n\">$615,690<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Raleigh<\/td><td>North Carolina<\/td><td class=\"n\">$14.02 million<\/td><td class=\"n\">$43.70 million<\/td><td class=\"n\">$351,208<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$14.03 million<\/td><td class=\"n\">$351,496<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Milwaukee<\/td><td>Wisconsin<\/td><td class=\"n\">$13.76 million<\/td><td class=\"n\">$39.90 million<\/td><td class=\"n\">$294,731<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$13.55 million<\/td><td class=\"n\">$290,290<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Louisville<\/td><td>Kentucky<\/td><td class=\"n\">$13.67 million<\/td><td class=\"n\">$34.92 million<\/td><td class=\"n\">$275,183<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$12.32 million<\/td><td class=\"n\">$248,038<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Albuquerque<\/td><td>New Mexico<\/td><td class=\"n\">$13.46 million<\/td><td class=\"n\">$41.57 million<\/td><td class=\"n\">$306,045<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$13.59 million<\/td><td class=\"n\">$309,101<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Saint Paul<\/td><td>Minnesota<\/td><td class=\"n\">$13.30 million<\/td><td class=\"n\">$29.53 million<\/td><td class=\"n\">$544,029<\/td><td class=\"n up\">+13.9%<\/td><td class=\"n\">$11.67 million<\/td><td class=\"n\">$477,480<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Kansas City<\/td><td>Missouri<\/td><td class=\"n\">$13.20 million<\/td><td class=\"n\">$42.21 million<\/td><td class=\"n\">$330,810<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$13.72 million<\/td><td class=\"n\">$343,804<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Oklahoma City<\/td><td>Oklahoma<\/td><td class=\"n\">$12.89 million<\/td><td class=\"n\">$41.26 million<\/td><td class=\"n\">$241,264<\/td><td class=\"n down\">-3.3%<\/td><td class=\"n\">$13.34 million<\/td><td class=\"n\">$249,594<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Buffalo<\/td><td>New York<\/td><td class=\"n\">$11.86 million<\/td><td class=\"n\">$36.67 million<\/td><td class=\"n\">$542,982<\/td><td class=\"n down\">-2.7%<\/td><td class=\"n\">$12.19 million<\/td><td class=\"n\">$558,289<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Omaha<\/td><td>Nebraska<\/td><td class=\"n\">$11.51 million<\/td><td class=\"n\">$36.97 million<\/td><td class=\"n\">$303,357<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$11.51 million<\/td><td class=\"n\">$303,603<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Tucson<\/td><td>Arizona<\/td><td class=\"n\">$10.83 million<\/td><td class=\"n\">$33.81 million<\/td><td class=\"n\">$252,800<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$10.91 million<\/td><td class=\"n\">$254,649<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Honolulu<\/td><td>Hawaii<\/td><td class=\"n\">$10.38 million<\/td><td class=\"n\">$26.41 million<\/td><td class=\"n\">$377,722<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$9.52 million<\/td><td class=\"n\">$346,654<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Colorado Springs<\/td><td>Colorado<\/td><td class=\"n\">$10.01 million<\/td><td class=\"n\">$25.57 million<\/td><td class=\"n\">$263,712<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$9.21 million<\/td><td class=\"n\">$242,503<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Virginia Beach<\/td><td>Virginia<\/td><td class=\"n\">$9.88 million<\/td><td class=\"n\">$29.88 million<\/td><td class=\"n\">$277,271<\/td><td class=\"n down\">-4.2%<\/td><td class=\"n\">$10.31 million<\/td><td class=\"n\">$289,469<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Mesa<\/td><td>Arizona<\/td><td class=\"n\">$9.01 million<\/td><td class=\"n\">$22.82 million<\/td><td class=\"n\">$225,521<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$8.36 million<\/td><td class=\"n\">$209,352<\/td><\/tr><tr><td class=\"r\">51<\/td><td>New Orleans<\/td><td>Louisiana<\/td><td class=\"n\">$8.68 million<\/td><td class=\"n\">$27.24 million<\/td><td class=\"n\">$288,113<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$8.96 million<\/td><td class=\"n\">$297,397<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Fresno<\/td><td>California<\/td><td class=\"n\">$8.64 million<\/td><td class=\"n\">$24.16 million<\/td><td class=\"n\">$207,748<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$8.20 million<\/td><td class=\"n\">$197,103<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Scottsdale<\/td><td>Arizona<\/td><td class=\"n\">$8.56 million<\/td><td class=\"n\">$16.38 million<\/td><td class=\"n\">$427,190<\/td><td class=\"n up\">+21.3%<\/td><td class=\"n\">$7.05 million<\/td><td class=\"n\">$352,096<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Birmingham<\/td><td>Alabama<\/td><td class=\"n\">$8.44 million<\/td><td class=\"n\">$30.30 million<\/td><td class=\"n\">$544,135<\/td><td class=\"n down\">-4.3%<\/td><td class=\"n\">$8.82 million<\/td><td class=\"n\">$568,870<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Richmond<\/td><td>Virginia<\/td><td class=\"n\">$7.32 million<\/td><td class=\"n\">$19.31 million<\/td><td class=\"n\">$411,539<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$6.74 million<\/td><td class=\"n\">$379,243<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Kansas City<\/td><td>Kansas<\/td><td class=\"n\">$6.95 million<\/td><td class=\"n\">$15.10 million<\/td><td class=\"n\">$565,440<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$6.06 million<\/td><td class=\"n\">$493,131<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Grand Rapids<\/td><td>Michigan<\/td><td class=\"n\">$6.57 million<\/td><td class=\"n\">$22.40 million<\/td><td class=\"n\">$421,279<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$6.56 million<\/td><td class=\"n\">$420,170<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Memphis<\/td><td>Tennessee<\/td><td class=\"n\">$6.52 million<\/td><td class=\"n\">$23.16 million<\/td><td class=\"n\">$131,342<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$6.06 million<\/td><td class=\"n\">$121,926<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Aurora<\/td><td>Colorado<\/td><td class=\"n\">$6.30 million<\/td><td class=\"n\">$19.51 million<\/td><td class=\"n\">$214,564<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$6.32 million<\/td><td class=\"n\">$215,450<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Wichita<\/td><td>Kansas<\/td><td class=\"n\">$6.23 million<\/td><td class=\"n\">$16.56 million<\/td><td class=\"n\">$199,498<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$5.87 million<\/td><td class=\"n\">$188,075<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Newark<\/td><td>New Jersey<\/td><td class=\"n\">$6.21 million<\/td><td class=\"n\">$12.86 million<\/td><td class=\"n\">$279,006<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$5.02 million<\/td><td class=\"n\">$225,414<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Tacoma<\/td><td>Washington<\/td><td class=\"n\">$6.07 million<\/td><td class=\"n\">$18.61 million<\/td><td class=\"n\">$352,805<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$6.18 million<\/td><td class=\"n\">$358,866<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Rochester<\/td><td>New York<\/td><td class=\"n\">$5.84 million<\/td><td class=\"n\">$17.60 million<\/td><td class=\"n\">$353,352<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$5.99 million<\/td><td class=\"n\">$362,457<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Charleston<\/td><td>South Carolina<\/td><td class=\"n\">$5.82 million<\/td><td class=\"n\">$11.48 million<\/td><td class=\"n\">$539,456<\/td><td class=\"n up\">+18.6%<\/td><td class=\"n\">$4.91 million<\/td><td class=\"n\">$454,898<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Fort Wayne<\/td><td>Indiana<\/td><td class=\"n\">$5.82 million<\/td><td class=\"n\">$15.51 million<\/td><td class=\"n\">$280,883<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$5.26 million<\/td><td class=\"n\">$253,835<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Savannah<\/td><td>Georgia<\/td><td class=\"n\">$5.68 million<\/td><td class=\"n\">$11.89 million<\/td><td class=\"n\">$491,325<\/td><td class=\"n up\">+17.5%<\/td><td class=\"n\">$4.83 million<\/td><td class=\"n\">$418,060<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Lexington<\/td><td>Kentucky<\/td><td class=\"n\">$5.55 million<\/td><td class=\"n\">$13.65 million<\/td><td class=\"n\">$219,104<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$5.06 million<\/td><td class=\"n\">$200,037<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Jersey City<\/td><td>New Jersey<\/td><td class=\"n\">$5.33 million<\/td><td class=\"n\">$11.69 million<\/td><td class=\"n\">$249,430<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$4.83 million<\/td><td class=\"n\">$225,868<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Tulsa<\/td><td>Oklahoma<\/td><td class=\"n\">$5.21 million<\/td><td class=\"n\">$15.70 million<\/td><td class=\"n\">$141,716<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$5.28 million<\/td><td class=\"n\">$143,540<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Mobile<\/td><td>Alabama<\/td><td class=\"n\">$5.14 million<\/td><td class=\"n\">$13.34 million<\/td><td class=\"n\">$350,294<\/td><td class=\"n up\">+11.9%<\/td><td class=\"n\">$4.60 million<\/td><td class=\"n\">$313,163<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Henderson<\/td><td>Nevada<\/td><td class=\"n\">$5.07 million<\/td><td class=\"n\">$13.67 million<\/td><td class=\"n\">$201,990<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$4.80 million<\/td><td class=\"n\">$191,052<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Des Moines<\/td><td>Iowa<\/td><td class=\"n\">$5.03 million<\/td><td class=\"n\">$12.95 million<\/td><td class=\"n\">$258,682<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$4.52 million<\/td><td class=\"n\">$232,339<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Knoxville<\/td><td>Tennessee<\/td><td class=\"n\">$4.71 million<\/td><td class=\"n\">$16.37 million<\/td><td class=\"n\">$325,183<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$4.70 million<\/td><td class=\"n\">$324,481<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Boise<\/td><td>Idaho<\/td><td class=\"n\">$4.66 million<\/td><td class=\"n\">$12.16 million<\/td><td class=\"n\">$251,889<\/td><td class=\"n up\">+12.0%<\/td><td class=\"n\">$4.16 million<\/td><td class=\"n\">$224,815<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Reno<\/td><td>Nevada<\/td><td class=\"n\">$4.47 million<\/td><td class=\"n\">$13.76 million<\/td><td class=\"n\">$223,624<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$4.52 million<\/td><td class=\"n\">$225,982<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Fargo<\/td><td>North Dakota<\/td><td class=\"n\">$4.38 million<\/td><td class=\"n\">$9.69 million<\/td><td class=\"n\">$443,918<\/td><td class=\"n up\">+22.1%<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">$363,434<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Chesapeake<\/td><td>Virginia<\/td><td class=\"n\">$4.32 million<\/td><td class=\"n\">$9.54 million<\/td><td class=\"n\">$226,957<\/td><td class=\"n up\">+12.0%<\/td><td class=\"n\">$3.86 million<\/td><td class=\"n\">$202,626<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Spokane<\/td><td>Washington<\/td><td class=\"n\">$4.26 million<\/td><td class=\"n\">$13.24 million<\/td><td class=\"n\">$237,208<\/td><td class=\"n down\">-0.9%<\/td><td class=\"n\">$4.30 million<\/td><td class=\"n\">$239,312<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Syracuse<\/td><td>New York<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">$15.36 million<\/td><td class=\"n\">$371,149<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$4.24 million<\/td><td class=\"n\">$372,239<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Providence<\/td><td>Rhode Island<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">$10.83 million<\/td><td class=\"n\">$282,995<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$3.81 million<\/td><td class=\"n\">$255,165<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Akron<\/td><td>Ohio<\/td><td class=\"n\">$3.98 million<\/td><td class=\"n\">$10.04 million<\/td><td class=\"n\">$265,619<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$3.65 million<\/td><td class=\"n\">$243,913<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Toledo<\/td><td>Ohio<\/td><td class=\"n\">$3.97 million<\/td><td class=\"n\">$11.92 million<\/td><td class=\"n\">$186,900<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$187,572<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Norfolk<\/td><td>Virginia<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">$12.06 million<\/td><td class=\"n\">$210,484<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$3.95 million<\/td><td class=\"n\">$211,644<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Hartford<\/td><td>Connecticut<\/td><td class=\"n\">$3.91 million<\/td><td class=\"n\">$9.88 million<\/td><td class=\"n\">$412,148<\/td><td class=\"n up\">+9.6%<\/td><td class=\"n\">$3.57 million<\/td><td class=\"n\">$375,942<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Springfield<\/td><td>Missouri<\/td><td class=\"n\">$3.90 million<\/td><td class=\"n\">$11.67 million<\/td><td class=\"n\">$292,767<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$299,083<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Lincoln<\/td><td>Nebraska<\/td><td class=\"n\">$3.89 million<\/td><td class=\"n\">$11.67 million<\/td><td class=\"n\">$170,332<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$174,773<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Greensboro<\/td><td>North Carolina<\/td><td class=\"n\">$3.87 million<\/td><td class=\"n\">$10.72 million<\/td><td class=\"n\">$165,088<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">$155,221<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Anchorage<\/td><td>Alaska<\/td><td class=\"n\">$3.84 million<\/td><td class=\"n\">$11.47 million<\/td><td class=\"n\">$167,755<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$3.85 million<\/td><td class=\"n\">$168,300<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Madison<\/td><td>Wisconsin<\/td><td class=\"n\">$3.84 million<\/td><td class=\"n\">$12.46 million<\/td><td class=\"n\">$181,176<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$3.86 million<\/td><td class=\"n\">$182,371<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Manchester<\/td><td>New Hampshire<\/td><td class=\"n\">$3.73 million<\/td><td class=\"n\">$8.19 million<\/td><td class=\"n\">$413,752<\/td><td class=\"n up\">+14.5%<\/td><td class=\"n\">$3.26 million<\/td><td class=\"n\">$361,239<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Overland Park<\/td><td>Kansas<\/td><td class=\"n\">$3.70 million<\/td><td class=\"n\">$9.55 million<\/td><td class=\"n\">$246,381<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$3.48 million<\/td><td class=\"n\">$231,672<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Chandler<\/td><td>Arizona<\/td><td class=\"n\">$3.65 million<\/td><td class=\"n\">$10.89 million<\/td><td class=\"n\">$181,132<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$3.70 million<\/td><td class=\"n\">$183,174<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Little Rock<\/td><td>Arkansas<\/td><td class=\"n\">$3.63 million<\/td><td class=\"n\">$12.96 million<\/td><td class=\"n\">$228,463<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$3.75 million<\/td><td class=\"n\">$235,743<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Vancouver<\/td><td>Washington<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">$11.14 million<\/td><td class=\"n\">$245,975<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">$243,755<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Lakewood<\/td><td>Colorado<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$11.32 million<\/td><td class=\"n\">$288,794<\/td><td class=\"n down\">-2.4%<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">$296,027<\/td><\/tr><tr><td class=\"r\">96<\/td><td>Baton Rouge<\/td><td>Louisiana<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$10.82 million<\/td><td class=\"n\">$205,387<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$3.56 million<\/td><td class=\"n\">$206,210<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Salem<\/td><td>Oregon<\/td><td class=\"n\">$3.54 million<\/td><td class=\"n\">$10.88 million<\/td><td class=\"n\">$257,003<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">$262,980<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Durham<\/td><td>North Carolina<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$9.85 million<\/td><td class=\"n\">$153,306<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$153,483<\/td><\/tr><tr><td class=\"r\">99<\/td><td>St. Petersburg<\/td><td>Florida<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">$10.60 million<\/td><td class=\"n\">$167,800<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">$167,753<\/td><\/tr><tr><td class=\"r\">100<\/td><td>Lafayette<\/td><td>Louisiana<\/td><td class=\"n\">$3.38 million<\/td><td class=\"n\">$7.87 million<\/td><td class=\"n\">$283,758<\/td><td class=\"n up\">+20.5%<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">$235,389<\/td><\/tr><tr><td class=\"r\">101<\/td><td>North Las Vegas<\/td><td>Nevada<\/td><td class=\"n\">$3.38 million<\/td><td class=\"n\">$10.54 million<\/td><td class=\"n\">$177,787<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$179,207<\/td><\/tr><tr><td class=\"r\">102<\/td><td>Cambridge<\/td><td>Massachusetts<\/td><td class=\"n\">$3.20 million<\/td><td class=\"n\">$6.63 million<\/td><td class=\"n\">$344,457<\/td><td class=\"n up\">+16.7%<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$295,166<\/td><\/tr><tr><td class=\"r\">103<\/td><td>Columbia<\/td><td>South Carolina<\/td><td class=\"n\">$3.18 million<\/td><td class=\"n\">$10.15 million<\/td><td class=\"n\">$301,154<\/td><td class=\"n down\">-1.8%<\/td><td class=\"n\">$3.23 million<\/td><td class=\"n\">$306,760<\/td><\/tr><tr><td class=\"r\">104<\/td><td>Aurora<\/td><td>Illinois<\/td><td class=\"n\">$3.00 million<\/td><td class=\"n\">$7.69 million<\/td><td class=\"n\">$183,124<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">$168,275<\/td><\/tr><tr><td class=\"r\">105<\/td><td>Winston-Salem<\/td><td>North Carolina<\/td><td class=\"n\">$2.91 million<\/td><td class=\"n\">$9.03 million<\/td><td class=\"n\">$148,718<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$149,607<\/td><\/tr><tr><td class=\"r\">106<\/td><td>Sioux Falls<\/td><td>South Dakota<\/td><td class=\"n\">$2.89 million<\/td><td class=\"n\">$8.69 million<\/td><td class=\"n\">$184,470<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$2.89 million<\/td><td class=\"n\">$184,858<\/td><\/tr><tr><td class=\"r\">107<\/td><td>Worcester<\/td><td>Massachusetts<\/td><td class=\"n\">$2.83 million<\/td><td class=\"n\">$7.16 million<\/td><td class=\"n\">$194,879<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$177,686<\/td><\/tr><tr><td class=\"r\">108<\/td><td>Sandy Springs<\/td><td>Georgia<\/td><td class=\"n\">$2.81 million<\/td><td class=\"n\">$9.12 million<\/td><td class=\"n\">$330,771<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">$335,471<\/td><\/tr><tr><td class=\"r\">109<\/td><td>West Valley City<\/td><td>Utah<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">$8.23 million<\/td><td class=\"n\">$253,772<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$2.86 million<\/td><td class=\"n\">$262,027<\/td><\/tr><tr><td class=\"r\">110<\/td><td>Fort Collins<\/td><td>Colorado<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$8.15 million<\/td><td class=\"n\">$208,979<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$2.79 million<\/td><td class=\"n\">$212,131<\/td><\/tr><tr><td class=\"r\">111<\/td><td>Waterbury<\/td><td>Connecticut<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$6.10 million<\/td><td class=\"n\">$306,315<\/td><td class=\"n up\">+20.6%<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$254,095<\/td><\/tr><tr><td class=\"r\">112<\/td><td>Rockford<\/td><td>Illinois<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$7.09 million<\/td><td class=\"n\">$249,999<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$2.55 million<\/td><td class=\"n\">$232,263<\/td><\/tr><tr><td class=\"r\">113<\/td><td>Chattanooga<\/td><td>Tennessee<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$9.60 million<\/td><td class=\"n\">$192,748<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$185,981<\/td><\/tr><tr><td class=\"r\">114<\/td><td>New Haven<\/td><td>Connecticut<\/td><td class=\"n\">$2.70 million<\/td><td class=\"n\">$8.92 million<\/td><td class=\"n\">$256,750<\/td><td class=\"n down\">-6.0%<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">$273,222<\/td><\/tr><tr><td class=\"r\">115<\/td><td>Warren<\/td><td>Michigan<\/td><td class=\"n\">$2.69 million<\/td><td class=\"n\">$6.17 million<\/td><td class=\"n\">$255,452<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$2.38 million<\/td><td class=\"n\">$226,321<\/td><\/tr><tr><td class=\"r\">116<\/td><td>Joliet<\/td><td>Illinois<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$8.31 million<\/td><td class=\"n\">$228,252<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$2.71 million<\/td><td class=\"n\">$234,083<\/td><\/tr><tr><td class=\"r\">117<\/td><td>Eugene<\/td><td>Oregon<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">$8.07 million<\/td><td class=\"n\">$176,373<\/td><td class=\"n down\">-0.0%<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">$176,387<\/td><\/tr><tr><td class=\"r\">118<\/td><td>Bridgeport<\/td><td>Connecticut<\/td><td class=\"n\">$2.61 million<\/td><td class=\"n\">$5.85 million<\/td><td class=\"n\">$223,607<\/td><td class=\"n up\">+22.4%<\/td><td class=\"n\">$2.13 million<\/td><td class=\"n\">$182,611<\/td><\/tr><tr><td class=\"r\">119<\/td><td>Green Bay<\/td><td>Wisconsin<\/td><td class=\"n\">$2.56 million<\/td><td class=\"n\">$7.67 million<\/td><td class=\"n\">$313,413<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$315,980<\/td><\/tr><tr><td class=\"r\">120<\/td><td>Augusta<\/td><td>Georgia<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">$7.86 million<\/td><td class=\"n\">$159,315<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$163,467<\/td><\/tr><tr><td class=\"r\">121<\/td><td>Jackson<\/td><td>Mississippi<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$7.83 million<\/td><td class=\"n\">$214,753<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$222,706<\/td><\/tr><tr><td class=\"r\">122<\/td><td>Erie<\/td><td>Pennsylvania<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$7.53 million<\/td><td class=\"n\">$325,489<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$332,026<\/td><\/tr><tr><td class=\"r\">123<\/td><td>Bellevue<\/td><td>Washington<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$5.83 million<\/td><td class=\"n\">$217,088<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">$196,770<\/td><\/tr><tr><td class=\"r\">124<\/td><td>Newport News<\/td><td>Virginia<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$7.46 million<\/td><td class=\"n\">$175,376<\/td><td class=\"n down\">-0.0%<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$175,433<\/td><\/tr><tr><td class=\"r\">125<\/td><td>Rio Rancho<\/td><td>New Mexico<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$5.49 million<\/td><td class=\"n\">$345,204<\/td><td class=\"n up\">+18.0%<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$292,498<\/td><\/tr><tr><td class=\"r\">126<\/td><td>Carmel<\/td><td>Indiana<\/td><td class=\"n\">$2.45 million<\/td><td class=\"n\">$4.71 million<\/td><td class=\"n\">$312,502<\/td><td class=\"n up\">+21.4%<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">$257,490<\/td><\/tr><tr><td class=\"r\">127<\/td><td>Columbus<\/td><td>Georgia<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">$7.58 million<\/td><td class=\"n\">$154,708<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">$155,271<\/td><\/tr><tr><td class=\"r\">128<\/td><td>Huntsville<\/td><td>Alabama<\/td><td class=\"n\">$2.33 million<\/td><td class=\"n\">$7.56 million<\/td><td class=\"n\">$138,408<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$135,202<\/td><\/tr><tr><td class=\"r\">129<\/td><td>Las Cruces<\/td><td>New Mexico<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">$6.78 million<\/td><td class=\"n\">$262,389<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$2.42 million<\/td><td class=\"n\">$274,805<\/td><\/tr><tr><td class=\"r\">130<\/td><td>Evansville<\/td><td>Indiana<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">$7.11 million<\/td><td class=\"n\">$241,099<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">$246,080<\/td><\/tr><tr><td class=\"r\">131<\/td><td>Kenosha<\/td><td>Wisconsin<\/td><td class=\"n\">$2.19 million<\/td><td class=\"n\">$5.91 million<\/td><td class=\"n\">$280,995<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$266,985<\/td><\/tr><tr><td class=\"r\">132<\/td><td>Yonkers<\/td><td>New York<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$6.48 million<\/td><td class=\"n\">$138,028<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$137,980<\/td><\/tr><tr><td class=\"r\">133<\/td><td>Cedar Rapids<\/td><td>Iowa<\/td><td class=\"n\">$2.16 million<\/td><td class=\"n\">$6.01 million<\/td><td class=\"n\">$202,202<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$2.14 million<\/td><td class=\"n\">$200,039<\/td><\/tr><tr><td class=\"r\">134<\/td><td>Springfield<\/td><td>Massachusetts<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$7.21 million<\/td><td class=\"n\">$176,083<\/td><td class=\"n down\">-4.3%<\/td><td class=\"n\">$2.21 million<\/td><td class=\"n\">$183,993<\/td><\/tr><tr><td class=\"r\">135<\/td><td>Montgomery<\/td><td>Alabama<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$5.75 million<\/td><td class=\"n\">$133,987<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">$126,276<\/td><\/tr><tr><td class=\"r\">136<\/td><td>Paterson<\/td><td>New Jersey<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$5.76 million<\/td><td class=\"n\">$164,290<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$155,855<\/td><\/tr><tr><td class=\"r\">137<\/td><td>Lansing<\/td><td>Michigan<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">$6.50 million<\/td><td class=\"n\">$226,121<\/td><td class=\"n down\">-2.2%<\/td><td class=\"n\">$2.07 million<\/td><td class=\"n\">$231,154<\/td><\/tr><tr><td class=\"r\">138<\/td><td>Billings<\/td><td>Montana<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$5.36 million<\/td><td class=\"n\">$214,967<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">$203,916<\/td><\/tr><tr><td class=\"r\">139<\/td><td>Nampa<\/td><td>Idaho<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$6.38 million<\/td><td class=\"n\">$235,085<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$246,154<\/td><\/tr><tr><td class=\"r\">140<\/td><td>Clarksville<\/td><td>Tennessee<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$7.76 million<\/td><td class=\"n\">$153,054<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$147,572<\/td><\/tr><tr><td class=\"r\">141<\/td><td>Columbia<\/td><td>Missouri<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$5.69 million<\/td><td class=\"n\">$197,904<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$202,222<\/td><\/tr><tr><td class=\"r\">142<\/td><td>Gresham<\/td><td>Oregon<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$4.45 million<\/td><td class=\"n\">$220,647<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$198,600<\/td><\/tr><tr><td class=\"r\">143<\/td><td>Shreveport<\/td><td>Louisiana<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$5.95 million<\/td><td class=\"n\">$123,780<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$127,741<\/td><\/tr><tr><td class=\"r\">144<\/td><td>Naperville<\/td><td>Illinois<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$4.61 million<\/td><td class=\"n\">$154,464<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$143,924<\/td><\/tr><tr><td class=\"r\">145<\/td><td>Allentown<\/td><td>Pennsylvania<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$5.79 million<\/td><td class=\"n\">$182,696<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">$186,261<\/td><\/tr><tr><td class=\"r\">146<\/td><td>Topeka<\/td><td>Kansas<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$5.46 million<\/td><td class=\"n\">$170,702<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$171,650<\/td><\/tr><tr><td class=\"r\">147<\/td><td>Stamford<\/td><td>Connecticut<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$4.12 million<\/td><td class=\"n\">$161,408<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">$147,608<\/td><\/tr><tr><td class=\"r\">148<\/td><td>Fayetteville<\/td><td>Arkansas<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$5.57 million<\/td><td class=\"n\">$231,720<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$231,387<\/td><\/tr><tr><td class=\"r\">149<\/td><td>Norman<\/td><td>Oklahoma<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$5.73 million<\/td><td class=\"n\">$177,497<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">$175,583<\/td><\/tr><tr><td class=\"r\">150<\/td><td>Independence<\/td><td>Missouri<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$5.04 million<\/td><td class=\"n\">$184,407<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$188,388<\/td><\/tr><tr><td class=\"r\">151<\/td><td>South Bend<\/td><td>Indiana<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">$5.21 million<\/td><td class=\"n\">$202,425<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">$202,861<\/td><\/tr><tr><td class=\"r\">152<\/td><td>Broken Arrow<\/td><td>Oklahoma<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">$180,479<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$165,973<\/td><\/tr><tr><td class=\"r\">153<\/td><td>Sterling Heights<\/td><td>Michigan<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$4.45 million<\/td><td class=\"n\">$154,937<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$147,662<\/td><\/tr><tr><td class=\"r\">154<\/td><td>Woodbridge<\/td><td>New Jersey<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$3.84 million<\/td><td class=\"n\">$197,671<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$173,832<\/td><\/tr><tr><td class=\"r\">155<\/td><td>Lawton<\/td><td>Oklahoma<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$4.38 million<\/td><td class=\"n\">$208,627<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$211,113<\/td><\/tr><tr><td class=\"r\">156<\/td><td>North Charleston<\/td><td>South Carolina<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$4.54 million<\/td><td class=\"n\">$178,157<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$182,879<\/td><\/tr><tr><td class=\"r\">157<\/td><td>Rochester<\/td><td>Minnesota<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$4.37 million<\/td><td class=\"n\">$162,180<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">$165,429<\/td><\/tr><tr><td class=\"r\">158<\/td><td>Lowell<\/td><td>Massachusetts<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$4.19 million<\/td><td class=\"n\">$160,871<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$160,663<\/td><\/tr><tr><td class=\"r\">159<\/td><td>Paradise<\/td><td>Nevada<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$8.03 million<\/td><td class=\"n\">$73,651<\/td><td class=\"n down\">-7.6%<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$79,679<\/td><\/tr><tr><td class=\"r\">160<\/td><td>Meridian<\/td><td>Idaho<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">$3.50 million<\/td><td class=\"n\">$141,739<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$134,744<\/td><\/tr><tr><td class=\"r\">161<\/td><td>Orem<\/td><td>Utah<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">$159,784<\/td><td class=\"n up\">+1.0%<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$158,136<\/td><\/tr><tr><td class=\"r\">162<\/td><td>Tuscaloosa<\/td><td>Alabama<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$3.52 million<\/td><td class=\"n\">$142,075<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$141,740<\/td><\/tr><tr><td class=\"r\">163<\/td><td>Edison<\/td><td>New Jersey<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$125,594<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$127,746<\/td><\/tr><tr><td class=\"r\">164<\/td><td>Olathe<\/td><td>Kansas<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$3.08 million<\/td><td class=\"n\">$71,522<\/td><td class=\"n down\">-2.9%<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$73,643<\/td><\/tr><tr><td class=\"r\">165<\/td><td>Columbia<\/td><td>Maryland<\/td><td class=\"n\">$963,990<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">$117,965<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$902,631<\/td><td class=\"n\">$110,457<\/td><\/tr><tr><td class=\"r\">166<\/td><td>Provo<\/td><td>Utah<\/td><td class=\"n\">$923,179<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">$102,269<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$936,800<\/td><td class=\"n\">$103,778<\/td><\/tr><tr><td class=\"r\">167<\/td><td>Sandy<\/td><td>Utah<\/td><td class=\"n\">$514,595<\/td><td class=\"n\">$2.37 million<\/td><td class=\"n\">$60,505<\/td><td class=\"n down\">-21.1%<\/td><td class=\"n\">$652,058<\/td><td class=\"n\">$76,668<\/td><\/tr><\/tbody><\/table><\/div><h2 id=\"breakdown\">Spend Data by State \u2014 Full County &amp; City Breakdown<\/h2><p>This section aggregates upward, from county to state. An <a href=\"https:\/\/onlyguider.com\/\">Onlyfans lookup<\/a> query starts at the other end, from a single location. Below is the full per-state breakdown \u2014 every U.S. city in the OnlyGuider dataset and every U.S. county (3,091 in total). Cities inside a state are ranked by spend per 10,000 adults. Counties inside a state are ranked the same way. National ranks are nationwide, not inside the state. Click a state to expand its data.<\/p><nav aria-label=\"Jump to states by letter\" class=\"alpha\"><a href=\"#letter-a\">A<\/a><span style=\"opacity:.35\">B<\/span><a href=\"#letter-c\">C<\/a><a href=\"#letter-d\">D<\/a><span style=\"opacity:.35\">E<\/span><a href=\"#letter-f\">F<\/a><a href=\"#letter-g\">G<\/a><a href=\"#letter-h\">H<\/a><a href=\"#letter-i\">I<\/a><span style=\"opacity:.35\">J<\/span><a href=\"#letter-k\">K<\/a><a href=\"#letter-l\">L<\/a><a href=\"#letter-m\">M<\/a><a href=\"#letter-n\">N<\/a><a href=\"#letter-o\">O<\/a><a href=\"#letter-p\">P<\/a><span style=\"opacity:.35\">Q<\/span><a href=\"#letter-r\">R<\/a><a href=\"#letter-s\">S<\/a><a href=\"#letter-t\">T<\/a><a href=\"#letter-u\">U<\/a><a href=\"#letter-v\">V<\/a><a href=\"#letter-w\">W<\/a><span style=\"opacity:.35\">X<\/span><span style=\"opacity:.35\">Y<\/span><span style=\"opacity:.35\">Z<\/span><\/nav><h3 class=\"letter-head\" id=\"letter-a\">A<\/h3><details class=\"sds-state\" id=\"alabama\"><summary>Alabama Spend Data<\/summary><div class=\"sds-state-body\"><h3>Alabama Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $52.93 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $168.9 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 816,094<\/li><li><strong>2026 male fan accounts:<\/strong> 693,680 accounts &amp; $45.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 81,609 accounts &amp; $5.29 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 40,805 accounts &amp; $2.65 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $37.1 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $15.9 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $138,015<\/li><li><strong>National rank (per-capita):<\/strong> #46<\/li><li><strong>National rank (total):<\/strong> #30<\/li><li><strong>Change vs FY2025:<\/strong> -2.5%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 67<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-alabama-5\">Cities in Alabama (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Birmingham<\/td><td class=\"n\">$8.44 million<\/td><td class=\"n\">$544,135<\/td><td class=\"n down\">-4.3%<\/td><td class=\"n\">$8.82 million<\/td><td class=\"n\">$30.30 million<\/td><td class=\"n\">54<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Mobile<\/td><td class=\"n\">$5.14 million<\/td><td class=\"n\">$350,294<\/td><td class=\"n up\">+11.9%<\/td><td class=\"n\">$4.60 million<\/td><td class=\"n\">$13.34 million<\/td><td class=\"n\">70<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Huntsville<\/td><td class=\"n\">$2.33 million<\/td><td class=\"n\">$138,408<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$7.56 million<\/td><td class=\"n\">128<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Montgomery<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$133,987<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">$5.75 million<\/td><td class=\"n\">135<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Tuscaloosa<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$142,075<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$3.52 million<\/td><td class=\"n\">162<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Alabama cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Birmingham<\/td><td class=\"n\">130,056<\/td><td class=\"n\">110,548<\/td><td class=\"n\">13,006<\/td><td class=\"n\">6,503<\/td><td class=\"n\">$5.90 million<\/td><td class=\"n\">$2.53 million<\/td><\/tr><tr><td>Mobile<\/td><td class=\"n\">79,261<\/td><td class=\"n\">67,372<\/td><td class=\"n\">7,926<\/td><td class=\"n\">3,963<\/td><td class=\"n\">$3.60 million<\/td><td class=\"n\">$1.54 million<\/td><\/tr><tr><td>Huntsville<\/td><td class=\"n\">36,000<\/td><td class=\"n\">30,600<\/td><td class=\"n\">3,600<\/td><td class=\"n\">1,800<\/td><td class=\"n\">$1.63 million<\/td><td class=\"n\">$700,455<\/td><\/tr><tr><td>Montgomery<\/td><td class=\"n\">32,516<\/td><td class=\"n\">27,638<\/td><td class=\"n\">3,252<\/td><td class=\"n\">1,626<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$632,658<\/td><\/tr><tr><td>Tuscaloosa<\/td><td class=\"n\">17,119<\/td><td class=\"n\">14,551<\/td><td class=\"n\">1,712<\/td><td class=\"n\">856<\/td><td class=\"n\">$777,181<\/td><td class=\"n\">$333,078<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-alabama-67\">Counties in Alabama (67), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Perry County<\/td><td class=\"n\">$405,360<\/td><td class=\"n\">$232,774<\/td><td class=\"n up\">+36.4%<\/td><td class=\"n\">$297,142<\/td><td class=\"n\">$584,351<\/td><td class=\"n\">448<\/td><td class=\"n\">1390<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Jefferson County<\/td><td class=\"n\">$11.89 million<\/td><td class=\"n\">$222,904<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$11.95 million<\/td><td class=\"n\">$39.48 million<\/td><td class=\"n\">582<\/td><td class=\"n\">78<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Mobile County<\/td><td class=\"n\">$5.61 million<\/td><td class=\"n\">$170,404<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$5.88 million<\/td><td class=\"n\">$17.14 million<\/td><td class=\"n\">1832<\/td><td class=\"n\">183<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Henry County<\/td><td class=\"n\">$310,220<\/td><td class=\"n\">$160,096<\/td><td class=\"n up\">+32.3%<\/td><td class=\"n\">$234,455<\/td><td class=\"n\">$532,889<\/td><td class=\"n\">2127<\/td><td class=\"n\">1635<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Escambia County<\/td><td class=\"n\">$507,372<\/td><td class=\"n\">$154,214<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$439,085<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">2262<\/td><td class=\"n\">1219<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Sumter County<\/td><td class=\"n\">$196,307<\/td><td class=\"n\">$152,048<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$164,312<\/td><td class=\"n\">$379,082<\/td><td class=\"n\">2316<\/td><td class=\"n\">1976<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Calhoun County<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$142,731<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$4.24 million<\/td><td class=\"n\">2488<\/td><td class=\"n\">623<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Dale County<\/td><td class=\"n\">$563,352<\/td><td class=\"n\">$138,260<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$502,048<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">2571<\/td><td class=\"n\">1134<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Lamar County<\/td><td class=\"n\">$164,219<\/td><td class=\"n\">$136,883<\/td><td class=\"n down\">-5.0%<\/td><td class=\"n\">$172,873<\/td><td class=\"n\">$518,584<\/td><td class=\"n\">2595<\/td><td class=\"n\">2078<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Cleburne County<\/td><td class=\"n\">$188,254<\/td><td class=\"n\">$136,480<\/td><td class=\"n down\">-8.4%<\/td><td class=\"n\">$205,459<\/td><td class=\"n\">$532,703<\/td><td class=\"n\">2599<\/td><td class=\"n\">2002<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Greene County<\/td><td class=\"n\">$92,827<\/td><td class=\"n\">$136,450<\/td><td class=\"n up\">+27.3%<\/td><td class=\"n\">$72,905<\/td><td class=\"n\">$129,885<\/td><td class=\"n\">2600<\/td><td class=\"n\">2434<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Winston County<\/td><td class=\"n\">$244,572<\/td><td class=\"n\">$130,283<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$249,920<\/td><td class=\"n\">$929,257<\/td><td class=\"n\">2668<\/td><td class=\"n\">1815<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Shelby County<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">$130,064<\/td><td class=\"n down\">-5.5%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$7.39 million<\/td><td class=\"n\">2672<\/td><td class=\"n\">389<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Coosa County<\/td><td class=\"n\">$102,893<\/td><td class=\"n\">$129,709<\/td><td class=\"n up\">+15.0%<\/td><td class=\"n\">$89,474<\/td><td class=\"n\">$224,224<\/td><td class=\"n\">2680<\/td><td class=\"n\">2388<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Cherokee County<\/td><td class=\"n\">$265,090<\/td><td class=\"n\">$129,026<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$270,907<\/td><td class=\"n\">$927,902<\/td><td class=\"n\">2690<\/td><td class=\"n\">1758<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Jackson County<\/td><td class=\"n\">$546,962<\/td><td class=\"n\">$128,990<\/td><td class=\"n down\">-3.4%<\/td><td class=\"n\">$566,116<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">2692<\/td><td class=\"n\">1159<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Etowah County<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$128,651<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$3.34 million<\/td><td class=\"n\">2698<\/td><td class=\"n\">747<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Cullman County<\/td><td class=\"n\">$944,201<\/td><td class=\"n\">$128,508<\/td><td class=\"n down\">-3.4%<\/td><td class=\"n\">$977,586<\/td><td class=\"n\">$2.98 million<\/td><td class=\"n\">2701<\/td><td class=\"n\">803<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Morgan County<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$125,167<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">2739<\/td><td class=\"n\">662<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Talladega County<\/td><td class=\"n\">$787,949<\/td><td class=\"n\">$125,053<\/td><td class=\"n down\">-4.6%<\/td><td class=\"n\">$825,701<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">2740<\/td><td class=\"n\">909<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Lawrence County<\/td><td class=\"n\">$314,663<\/td><td class=\"n\">$124,168<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$294,933<\/td><td class=\"n\">$766,202<\/td><td class=\"n\">2750<\/td><td class=\"n\">1621<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Fayette County<\/td><td class=\"n\">$136,909<\/td><td class=\"n\">$123,476<\/td><td class=\"n up\">+16.4%<\/td><td class=\"n\">$117,642<\/td><td class=\"n\">$302,519<\/td><td class=\"n\">2758<\/td><td class=\"n\">2204<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Pike County<\/td><td class=\"n\">$308,261<\/td><td class=\"n\">$123,238<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$293,000<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">2760<\/td><td class=\"n\">1640<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Crenshaw County<\/td><td class=\"n\">$107,035<\/td><td class=\"n\">$122,451<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$105,767<\/td><td class=\"n\">$220,722<\/td><td class=\"n\">2765<\/td><td class=\"n\">2358<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Lee County<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$121,877<\/td><td class=\"n down\">-3.7%<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">$5.56 million<\/td><td class=\"n\">2769<\/td><td class=\"n\">504<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Madison County<\/td><td class=\"n\">$4.12 million<\/td><td class=\"n\">$121,876<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$4.17 million<\/td><td class=\"n\">$13.33 million<\/td><td class=\"n\">2770<\/td><td class=\"n\">240<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Franklin County<\/td><td class=\"n\">$286,540<\/td><td class=\"n\">$121,355<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$276,154<\/td><td class=\"n\">$781,134<\/td><td class=\"n\">2777<\/td><td class=\"n\">1690<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Macon County<\/td><td class=\"n\">$141,352<\/td><td class=\"n\">$119,162<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$134,211<\/td><td class=\"n\">$361,251<\/td><td class=\"n\">2803<\/td><td class=\"n\">2185<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Marshall County<\/td><td class=\"n\">$936,440<\/td><td class=\"n\">$118,845<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$936,163<\/td><td class=\"n\">$3.05 million<\/td><td class=\"n\">2808<\/td><td class=\"n\">809<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Randolph County<\/td><td class=\"n\">$178,667<\/td><td class=\"n\">$116,970<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$183,366<\/td><td class=\"n\">$591,293<\/td><td class=\"n\">2831<\/td><td class=\"n\">2024<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Walker County<\/td><td class=\"n\">$563,706<\/td><td class=\"n\">$116,944<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$566,116<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">2832<\/td><td class=\"n\">1131<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Wilcox County<\/td><td class=\"n\">$53,882<\/td><td class=\"n\">$116,700<\/td><td class=\"n up\">+13.4%<\/td><td class=\"n\">$47,499<\/td><td class=\"n\">$125,121<\/td><td class=\"n\">2834<\/td><td class=\"n\">2672<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Washington County<\/td><td class=\"n\">$99,934<\/td><td class=\"n\">$116,395<\/td><td class=\"n up\">+12.7%<\/td><td class=\"n\">$88,646<\/td><td class=\"n\">$226,681<\/td><td class=\"n\">2838<\/td><td class=\"n\">2400<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Clarke County<\/td><td class=\"n\">$165,559<\/td><td class=\"n\">$116,382<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$156,856<\/td><td class=\"n\">$440,010<\/td><td class=\"n\">2839<\/td><td class=\"n\">2070<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Lauderdale County<\/td><td class=\"n\">$844,133<\/td><td class=\"n\">$115,661<\/td><td class=\"n down\">-5.1%<\/td><td class=\"n\">$889,217<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">2846<\/td><td class=\"n\">864<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Autauga County<\/td><td class=\"n\">$521,541<\/td><td class=\"n\">$115,258<\/td><td class=\"n down\">-4.1%<\/td><td class=\"n\">$544,024<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">2851<\/td><td class=\"n\">1195<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Marion County<\/td><td class=\"n\">$214,694<\/td><td class=\"n\">$113,212<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$219,819<\/td><td class=\"n\">$698,327<\/td><td class=\"n\">2878<\/td><td class=\"n\">1919<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Montgomery County<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">$113,060<\/td><td class=\"n down\">-4.1%<\/td><td class=\"n\">$2.04 million<\/td><td class=\"n\">$6.08 million<\/td><td class=\"n\">2881<\/td><td class=\"n\">460<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Conecuh County<\/td><td class=\"n\">$46,156<\/td><td class=\"n\">$111,233<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$47,499<\/td><td class=\"n\">$149,810<\/td><td class=\"n\">2900<\/td><td class=\"n\">2724<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Dallas County<\/td><td class=\"n\">$255,296<\/td><td class=\"n\">$110,782<\/td><td class=\"n down\">-6.0%<\/td><td class=\"n\">$271,460<\/td><td class=\"n\">$762,381<\/td><td class=\"n\">2907<\/td><td class=\"n\">1784<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Barbour County<\/td><td class=\"n\">$159,998<\/td><td class=\"n\">$109,959<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$159,617<\/td><td class=\"n\">$540,245<\/td><td class=\"n\">2916<\/td><td class=\"n\">2090<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Russell County<\/td><td class=\"n\">$455,816<\/td><td class=\"n\">$109,957<\/td><td class=\"n down\">-20.6%<\/td><td class=\"n\">$574,401<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">2917<\/td><td class=\"n\">1300<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Chilton County<\/td><td class=\"n\">$359,249<\/td><td class=\"n\">$109,951<\/td><td class=\"n down\">-5.4%<\/td><td class=\"n\">$379,712<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">2918<\/td><td class=\"n\">1507<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Choctaw County<\/td><td class=\"n\">$46,233<\/td><td class=\"n\">$108,786<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$45,289<\/td><td class=\"n\">$161,828<\/td><td class=\"n\">2927<\/td><td class=\"n\">2722<\/td><\/tr><tr><td class=\"r\">45<\/td><td>St. Clair County<\/td><td class=\"n\">$778,515<\/td><td class=\"n\">$108,367<\/td><td class=\"n down\">-5.1%<\/td><td class=\"n\">$820,178<\/td><td class=\"n\">$2.39 million<\/td><td class=\"n\">2933<\/td><td class=\"n\">917<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Lowndes County<\/td><td class=\"n\">$22,417<\/td><td class=\"n\">$108,163<\/td><td class=\"n down\">-23.4%<\/td><td class=\"n\">$29,272<\/td><td class=\"n\">$102,829<\/td><td class=\"n\">2935<\/td><td class=\"n\">2893<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Houston County<\/td><td class=\"n\">$878,445<\/td><td class=\"n\">$108,095<\/td><td class=\"n down\">-3.3%<\/td><td class=\"n\">$908,548<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">2936<\/td><td class=\"n\">840<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Baldwin County<\/td><td class=\"n\">$2.20 million<\/td><td class=\"n\">$107,524<\/td><td class=\"n down\">-4.1%<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">$6.90 million<\/td><td class=\"n\">2943<\/td><td class=\"n\">418<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Coffee County<\/td><td class=\"n\">$419,659<\/td><td class=\"n\">$107,224<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$424,173<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">2947<\/td><td class=\"n\">1361<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Covington County<\/td><td class=\"n\">$258,736<\/td><td class=\"n\">$107,040<\/td><td class=\"n down\">-3.4%<\/td><td class=\"n\">$267,870<\/td><td class=\"n\">$809,398<\/td><td class=\"n\">2951<\/td><td class=\"n\">1772<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Pickens County<\/td><td class=\"n\">$92,997<\/td><td class=\"n\">$107,022<\/td><td class=\"n down\">-6.5%<\/td><td class=\"n\">$99,416<\/td><td class=\"n\">$260,427<\/td><td class=\"n\">2953<\/td><td class=\"n\">2433<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Butler County<\/td><td class=\"n\">$90,833<\/td><td class=\"n\">$106,738<\/td><td class=\"n down\">-4.4%<\/td><td class=\"n\">$94,997<\/td><td class=\"n\">$272,210<\/td><td class=\"n\">2957<\/td><td class=\"n\">2444<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Bibb County<\/td><td class=\"n\">$124,378<\/td><td class=\"n\">$106,437<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$123,993<\/td><td class=\"n\">$456,933<\/td><td class=\"n\">2964<\/td><td class=\"n\">2263<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Clay County<\/td><td class=\"n\">$55,413<\/td><td class=\"n\">$105,983<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$56,612<\/td><td class=\"n\">$182,141<\/td><td class=\"n\">2969<\/td><td class=\"n\">2661<\/td><\/tr><tr><td class=\"r\">55<\/td><td>DeKalb County<\/td><td class=\"n\">$550,498<\/td><td class=\"n\">$105,648<\/td><td class=\"n down\">-12.2%<\/td><td class=\"n\">$626,870<\/td><td class=\"n\">$2.09 million<\/td><td class=\"n\">2974<\/td><td class=\"n\">1151<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Tallapoosa County<\/td><td class=\"n\">$274,465<\/td><td class=\"n\">$105,408<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$284,715<\/td><td class=\"n\">$868,857<\/td><td class=\"n\">2976<\/td><td class=\"n\">1727<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Bullock County<\/td><td class=\"n\">$16,243<\/td><td class=\"n\">$105,289<\/td><td class=\"n down\">-30.0%<\/td><td class=\"n\">$23,197<\/td><td class=\"n\">$90,766<\/td><td class=\"n\">2978<\/td><td class=\"n\">2943<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Geneva County<\/td><td class=\"n\">$159,070<\/td><td class=\"n\">$104,451<\/td><td class=\"n down\">-3.5%<\/td><td class=\"n\">$164,864<\/td><td class=\"n\">$502,141<\/td><td class=\"n\">2982<\/td><td class=\"n\">2098<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Marengo County<\/td><td class=\"n\">$76,156<\/td><td class=\"n\">$102,686<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$76,495<\/td><td class=\"n\">$246,490<\/td><td class=\"n\">3000<\/td><td class=\"n\">2528<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Monroe County<\/td><td class=\"n\">$80,171<\/td><td class=\"n\">$102,381<\/td><td class=\"n down\">-29.2%<\/td><td class=\"n\">$113,223<\/td><td class=\"n\">$399,441<\/td><td class=\"n\">3004<\/td><td class=\"n\">2508<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Colbert County<\/td><td class=\"n\">$402,024<\/td><td class=\"n\">$101,894<\/td><td class=\"n down\">-23.4%<\/td><td class=\"n\">$524,693<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">3007<\/td><td class=\"n\">1400<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Chambers County<\/td><td class=\"n\">$191,930<\/td><td class=\"n\">$100,300<\/td><td class=\"n down\">-17.1%<\/td><td class=\"n\">$231,417<\/td><td class=\"n\">$813,253<\/td><td class=\"n\">3015<\/td><td class=\"n\">1991<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Tuscaloosa County<\/td><td class=\"n\">$1.80 million<\/td><td class=\"n\">$99,450<\/td><td class=\"n down\">-2.2%<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$5.67 million<\/td><td class=\"n\">3025<\/td><td class=\"n\">503<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Hale County<\/td><td class=\"n\">$38,124<\/td><td class=\"n\">$99,300<\/td><td class=\"n down\">-33.6%<\/td><td class=\"n\">$57,440<\/td><td class=\"n\">$230,337<\/td><td class=\"n\">3027<\/td><td class=\"n\">2779<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Blount County<\/td><td class=\"n\">$312,352<\/td><td class=\"n\">$88,938<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$308,188<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">3079<\/td><td class=\"n\">1628<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Limestone County<\/td><td class=\"n\">$739,567<\/td><td class=\"n\">$88,057<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$737,332<\/td><td class=\"n\">$2.50 million<\/td><td class=\"n\">3080<\/td><td class=\"n\">948<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Elmore County<\/td><td class=\"n\">$431,393<\/td><td class=\"n\">$78,720<\/td><td class=\"n down\">-30.6%<\/td><td class=\"n\">$621,347<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">3088<\/td><td class=\"n\">1340<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Alabama counties (67), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Jefferson County<\/td><td class=\"n\">183,281<\/td><td class=\"n\">155,789<\/td><td class=\"n\">18,328<\/td><td class=\"n\">9,164<\/td><td class=\"n\">$8.32 million<\/td><td class=\"n\">$3.57 million<\/td><\/tr><tr><td>Mobile County<\/td><td class=\"n\">86,498<\/td><td class=\"n\">73,524<\/td><td class=\"n\">8,650<\/td><td class=\"n\">4,325<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">$1.68 million<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">63,592<\/td><td class=\"n\">54,054<\/td><td class=\"n\">6,359<\/td><td class=\"n\">3,180<\/td><td class=\"n\">$2.89 million<\/td><td class=\"n\">$1.24 million<\/td><\/tr><tr><td>Shelby County<\/td><td class=\"n\">37,541<\/td><td class=\"n\">31,910<\/td><td class=\"n\">3,754<\/td><td class=\"n\">1,877<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$730,442<\/td><\/tr><tr><td>Baldwin County<\/td><td class=\"n\">33,925<\/td><td class=\"n\">28,836<\/td><td class=\"n\">3,392<\/td><td class=\"n\">1,696<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$660,072<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">30,215<\/td><td class=\"n\">25,683<\/td><td class=\"n\">3,021<\/td><td class=\"n\">1,511<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$587,892<\/td><\/tr><tr><td>Tuscaloosa County<\/td><td class=\"n\">27,807<\/td><td class=\"n\">23,636<\/td><td class=\"n\">2,781<\/td><td class=\"n\">1,390<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$541,049<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">27,672<\/td><td class=\"n\">23,521<\/td><td class=\"n\">2,767<\/td><td class=\"n\">1,384<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$538,407<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">20,519<\/td><td class=\"n\">17,441<\/td><td class=\"n\">2,052<\/td><td class=\"n\">1,026<\/td><td class=\"n\">$931,570<\/td><td class=\"n\">$399,244<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">18,961<\/td><td class=\"n\">16,117<\/td><td class=\"n\">1,896<\/td><td class=\"n\">948<\/td><td class=\"n\">$860,806<\/td><td class=\"n\">$368,917<\/td><\/tr><tr><td>Etowah County<\/td><td class=\"n\">16,118<\/td><td class=\"n\">13,700<\/td><td class=\"n\">1,612<\/td><td class=\"n\">806<\/td><td class=\"n\">$731,737<\/td><td class=\"n\">$313,602<\/td><\/tr><tr><td>Cullman County<\/td><td class=\"n\">14,558<\/td><td class=\"n\">12,375<\/td><td class=\"n\">1,456<\/td><td class=\"n\">728<\/td><td class=\"n\">$660,941<\/td><td class=\"n\">$283,260<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">14,439<\/td><td class=\"n\">12,273<\/td><td class=\"n\">1,444<\/td><td class=\"n\">722<\/td><td class=\"n\">$655,508<\/td><td class=\"n\">$280,932<\/td><\/tr><tr><td>Houston County<\/td><td class=\"n\">13,544<\/td><td class=\"n\">11,513<\/td><td class=\"n\">1,354<\/td><td class=\"n\">677<\/td><td class=\"n\">$614,911<\/td><td class=\"n\">$263,533<\/td><\/tr><tr><td>Lauderdale County<\/td><td class=\"n\">13,015<\/td><td class=\"n\">11,063<\/td><td class=\"n\">1,302<\/td><td class=\"n\">651<\/td><td class=\"n\">$590,893<\/td><td class=\"n\">$253,240<\/td><\/tr><tr><td>Talladega County<\/td><td class=\"n\">12,149<\/td><td class=\"n\">10,327<\/td><td class=\"n\">1,215<\/td><td class=\"n\">607<\/td><td class=\"n\">$551,564<\/td><td class=\"n\">$236,385<\/td><\/tr><tr><td>St. Clair County<\/td><td class=\"n\">12,004<\/td><td class=\"n\">10,203<\/td><td class=\"n\">1,200<\/td><td class=\"n\">600<\/td><td class=\"n\">$544,960<\/td><td class=\"n\">$233,554<\/td><\/tr><tr><td>Limestone County<\/td><td class=\"n\">11,403<\/td><td class=\"n\">9,693<\/td><td class=\"n\">1,140<\/td><td class=\"n\">570<\/td><td class=\"n\">$517,697<\/td><td class=\"n\">$221,870<\/td><\/tr><tr><td>Walker County<\/td><td class=\"n\">8,692<\/td><td class=\"n\">7,388<\/td><td class=\"n\">869<\/td><td class=\"n\">435<\/td><td class=\"n\">$394,595<\/td><td class=\"n\">$169,112<\/td><\/tr><tr><td>Dale County<\/td><td class=\"n\">8,686<\/td><td class=\"n\">7,383<\/td><td class=\"n\">869<\/td><td class=\"n\">434<\/td><td class=\"n\">$394,346<\/td><td class=\"n\">$169,005<\/td><\/tr><tr><td>DeKalb County<\/td><td class=\"n\">8,488<\/td><td class=\"n\">7,215<\/td><td class=\"n\">849<\/td><td class=\"n\">424<\/td><td class=\"n\">$385,349<\/td><td class=\"n\">$165,149<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">8,433<\/td><td class=\"n\">7,168<\/td><td class=\"n\">843<\/td><td class=\"n\">422<\/td><td class=\"n\">$382,874<\/td><td class=\"n\">$164,089<\/td><\/tr><tr><td>Autauga County<\/td><td class=\"n\">8,041<\/td><td class=\"n\">6,835<\/td><td class=\"n\">804<\/td><td class=\"n\">402<\/td><td class=\"n\">$365,078<\/td><td class=\"n\">$156,462<\/td><\/tr><tr><td>Escambia County<\/td><td class=\"n\">7,823<\/td><td class=\"n\">6,650<\/td><td class=\"n\">782<\/td><td class=\"n\">391<\/td><td class=\"n\">$355,161<\/td><td class=\"n\">$152,212<\/td><\/tr><tr><td>Russell County<\/td><td class=\"n\">7,028<\/td><td class=\"n\">5,974<\/td><td class=\"n\">703<\/td><td class=\"n\">351<\/td><td class=\"n\">$319,071<\/td><td class=\"n\">$136,745<\/td><\/tr><tr><td>Elmore County<\/td><td class=\"n\">6,651<\/td><td class=\"n\">5,654<\/td><td class=\"n\">665<\/td><td class=\"n\">333<\/td><td class=\"n\">$301,975<\/td><td class=\"n\">$129,418<\/td><\/tr><tr><td>Coffee County<\/td><td class=\"n\">6,471<\/td><td class=\"n\">5,500<\/td><td class=\"n\">647<\/td><td class=\"n\">324<\/td><td class=\"n\">$293,761<\/td><td class=\"n\">$125,898<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">6,250<\/td><td class=\"n\">5,313<\/td><td class=\"n\">625<\/td><td class=\"n\">313<\/td><td class=\"n\">$283,752<\/td><td class=\"n\">$121,608<\/td><\/tr><tr><td>Colbert County<\/td><td class=\"n\">6,199<\/td><td class=\"n\">5,269<\/td><td class=\"n\">620<\/td><td class=\"n\">310<\/td><td class=\"n\">$281,417<\/td><td class=\"n\">$120,607<\/td><\/tr><tr><td>Chilton County<\/td><td class=\"n\">5,539<\/td><td class=\"n\">4,708<\/td><td class=\"n\">554<\/td><td class=\"n\">277<\/td><td class=\"n\">$251,475<\/td><td class=\"n\">$107,775<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">4,852<\/td><td class=\"n\">4,124<\/td><td class=\"n\">485<\/td><td class=\"n\">243<\/td><td class=\"n\">$220,264<\/td><td class=\"n\">$94,399<\/td><\/tr><tr><td>Blount County<\/td><td class=\"n\">4,816<\/td><td class=\"n\">4,094<\/td><td class=\"n\">482<\/td><td class=\"n\">241<\/td><td class=\"n\">$218,646<\/td><td class=\"n\">$93,705<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">4,783<\/td><td class=\"n\">4,066<\/td><td class=\"n\">478<\/td><td class=\"n\">239<\/td><td class=\"n\">$217,154<\/td><td class=\"n\">$93,066<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">4,753<\/td><td class=\"n\">4,040<\/td><td class=\"n\">475<\/td><td class=\"n\">238<\/td><td class=\"n\">$215,783<\/td><td class=\"n\">$92,478<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">4,418<\/td><td class=\"n\">3,755<\/td><td class=\"n\">442<\/td><td class=\"n\">221<\/td><td class=\"n\">$200,578<\/td><td class=\"n\">$85,962<\/td><\/tr><tr><td>Tallapoosa County<\/td><td class=\"n\">4,232<\/td><td class=\"n\">3,597<\/td><td class=\"n\">423<\/td><td class=\"n\">212<\/td><td class=\"n\">$192,125<\/td><td class=\"n\">$82,339<\/td><\/tr><tr><td>Cherokee County<\/td><td class=\"n\">4,087<\/td><td class=\"n\">3,474<\/td><td class=\"n\">409<\/td><td class=\"n\">204<\/td><td class=\"n\">$185,563<\/td><td class=\"n\">$79,527<\/td><\/tr><tr><td>Covington County<\/td><td class=\"n\">3,989<\/td><td class=\"n\">3,391<\/td><td class=\"n\">399<\/td><td class=\"n\">199<\/td><td class=\"n\">$181,115<\/td><td class=\"n\">$77,621<\/td><\/tr><tr><td>Dallas County<\/td><td class=\"n\">3,936<\/td><td class=\"n\">3,346<\/td><td class=\"n\">394<\/td><td class=\"n\">197<\/td><td class=\"n\">$178,707<\/td><td class=\"n\">$76,589<\/td><\/tr><tr><td>Winston County<\/td><td class=\"n\">3,771<\/td><td class=\"n\">3,205<\/td><td class=\"n\">377<\/td><td class=\"n\">189<\/td><td class=\"n\">$171,200<\/td><td class=\"n\">$73,372<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">3,310<\/td><td class=\"n\">2,814<\/td><td class=\"n\">331<\/td><td class=\"n\">166<\/td><td class=\"n\">$150,286<\/td><td class=\"n\">$64,408<\/td><\/tr><tr><td>Sumter County<\/td><td class=\"n\">3,027<\/td><td class=\"n\">2,573<\/td><td class=\"n\">303<\/td><td class=\"n\">151<\/td><td class=\"n\">$137,415<\/td><td class=\"n\">$58,892<\/td><\/tr><tr><td>Chambers County<\/td><td class=\"n\">2,959<\/td><td class=\"n\">2,515<\/td><td class=\"n\">296<\/td><td class=\"n\">148<\/td><td class=\"n\">$134,351<\/td><td class=\"n\">$57,579<\/td><\/tr><tr><td>Cleburne County<\/td><td class=\"n\">2,903<\/td><td class=\"n\">2,467<\/td><td class=\"n\">290<\/td><td class=\"n\">145<\/td><td class=\"n\">$131,778<\/td><td class=\"n\">$56,476<\/td><\/tr><tr><td>Randolph County<\/td><td class=\"n\">2,755<\/td><td class=\"n\">2,342<\/td><td class=\"n\">275<\/td><td class=\"n\">138<\/td><td class=\"n\">$125,067<\/td><td class=\"n\">$53,600<\/td><\/tr><tr><td>Clarke County<\/td><td class=\"n\">2,553<\/td><td class=\"n\">2,170<\/td><td class=\"n\">255<\/td><td class=\"n\">128<\/td><td class=\"n\">$115,892<\/td><td class=\"n\">$49,668<\/td><\/tr><tr><td>Lamar County<\/td><td class=\"n\">2,532<\/td><td class=\"n\">2,152<\/td><td class=\"n\">253<\/td><td class=\"n\">127<\/td><td class=\"n\">$114,954<\/td><td class=\"n\">$49,266<\/td><\/tr><tr><td>Barbour County<\/td><td class=\"n\">2,467<\/td><td class=\"n\">2,097<\/td><td class=\"n\">247<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,998<\/td><td class=\"n\">$47,999<\/td><\/tr><tr><td>Geneva County<\/td><td class=\"n\">2,453<\/td><td class=\"n\">2,085<\/td><td class=\"n\">245<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,349<\/td><td class=\"n\">$47,721<\/td><\/tr><tr><td>Macon County<\/td><td class=\"n\">2,179<\/td><td class=\"n\">1,853<\/td><td class=\"n\">218<\/td><td class=\"n\">109<\/td><td class=\"n\">$98,947<\/td><td class=\"n\">$42,406<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">2,111<\/td><td class=\"n\">1,794<\/td><td class=\"n\">211<\/td><td class=\"n\">106<\/td><td class=\"n\">$95,836<\/td><td class=\"n\">$41,073<\/td><\/tr><tr><td>Bibb County<\/td><td class=\"n\">1,918<\/td><td class=\"n\">1,630<\/td><td class=\"n\">192<\/td><td class=\"n\">96<\/td><td class=\"n\">$87,064<\/td><td class=\"n\">$37,313<\/td><\/tr><tr><td>Crenshaw County<\/td><td class=\"n\">1,650<\/td><td class=\"n\">1,403<\/td><td class=\"n\">165<\/td><td class=\"n\">83<\/td><td class=\"n\">$74,924<\/td><td class=\"n\">$32,110<\/td><\/tr><tr><td>Coosa County<\/td><td class=\"n\">1,586<\/td><td class=\"n\">1,348<\/td><td class=\"n\">159<\/td><td class=\"n\">79<\/td><td class=\"n\">$72,025<\/td><td class=\"n\">$30,868<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">1,541<\/td><td class=\"n\">1,310<\/td><td class=\"n\">154<\/td><td class=\"n\">77<\/td><td class=\"n\">$69,954<\/td><td class=\"n\">$29,980<\/td><\/tr><tr><td>Pickens County<\/td><td class=\"n\">1,434<\/td><td class=\"n\">1,219<\/td><td class=\"n\">143<\/td><td class=\"n\">72<\/td><td class=\"n\">$65,098<\/td><td class=\"n\">$27,899<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">1,431<\/td><td class=\"n\">1,217<\/td><td class=\"n\">143<\/td><td class=\"n\">72<\/td><td class=\"n\">$64,979<\/td><td class=\"n\">$27,848<\/td><\/tr><tr><td>Butler County<\/td><td class=\"n\">1,401<\/td><td class=\"n\">1,190<\/td><td class=\"n\">140<\/td><td class=\"n\">70<\/td><td class=\"n\">$63,583<\/td><td class=\"n\">$27,250<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">1,236<\/td><td class=\"n\">1,051<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,120<\/td><td class=\"n\">$24,051<\/td><\/tr><tr><td>Marengo County<\/td><td class=\"n\">1,174<\/td><td class=\"n\">998<\/td><td class=\"n\">117<\/td><td class=\"n\">59<\/td><td class=\"n\">$53,310<\/td><td class=\"n\">$22,847<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">854<\/td><td class=\"n\">726<\/td><td class=\"n\">85<\/td><td class=\"n\">43<\/td><td class=\"n\">$38,789<\/td><td class=\"n\">$16,624<\/td><\/tr><tr><td>Wilcox County<\/td><td class=\"n\">831<\/td><td class=\"n\">706<\/td><td class=\"n\">83<\/td><td class=\"n\">42<\/td><td class=\"n\">$37,718<\/td><td class=\"n\">$16,165<\/td><\/tr><tr><td>Choctaw County<\/td><td class=\"n\">713<\/td><td class=\"n\">606<\/td><td class=\"n\">71<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,363<\/td><td class=\"n\">$13,870<\/td><\/tr><tr><td>Conecuh County<\/td><td class=\"n\">712<\/td><td class=\"n\">605<\/td><td class=\"n\">71<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,309<\/td><td class=\"n\">$13,847<\/td><\/tr><tr><td>Hale County<\/td><td class=\"n\">588<\/td><td class=\"n\">500<\/td><td class=\"n\">59<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,687<\/td><td class=\"n\">$11,437<\/td><\/tr><tr><td>Lowndes County<\/td><td class=\"n\">346<\/td><td class=\"n\">294<\/td><td class=\"n\">35<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,692<\/td><td class=\"n\">$6,725<\/td><\/tr><tr><td>Bullock County<\/td><td class=\"n\">250<\/td><td class=\"n\">213<\/td><td class=\"n\">25<\/td><td class=\"n\">13<\/td><td class=\"n\">$11,370<\/td><td class=\"n\">$4,873<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"alaska\"><summary>Alaska Spend Data<\/summary><div class=\"sds-state-body\"><h3>Alaska Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $9.51 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $27.61 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 146,647<\/li><li><strong>2026 male fan accounts:<\/strong> 124,650 accounts &amp; $8.08 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 14,665 accounts &amp; $951,103 spend<\/li><li><strong>2026 other fan accounts:<\/strong> 7,332 accounts &amp; $475,551 spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $6.66 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $2.85 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $164,382<\/li><li><strong>National rank (per-capita):<\/strong> #44<\/li><li><strong>National rank (total):<\/strong> #50<\/li><li><strong>Change vs FY2025:<\/strong> +2.0%<\/li><li><strong>Cities in dataset:<\/strong> 1<\/li><li><strong>Counties in dataset:<\/strong> 27<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-alaska-1\">Cities in Alaska (1)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Anchorage<\/td><td class=\"n\">$3.84 million<\/td><td class=\"n\">$167,755<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$3.85 million<\/td><td class=\"n\">$11.47 million<\/td><td class=\"n\">88<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Alaska cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Anchorage<\/td><td class=\"n\">59,165<\/td><td class=\"n\">50,290<\/td><td class=\"n\">5,916<\/td><td class=\"n\">2,958<\/td><td class=\"n\">$2.69 million<\/td><td class=\"n\">$1.15 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-alaska-27\">Counties in Alaska (27), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>North Slope Borough<\/td><td class=\"n\">$418,544<\/td><td class=\"n\">$246,163<\/td><td class=\"n up\">+1.7%<\/td><td class=\"n\">$411,736<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">322<\/td><td class=\"n\">1366<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Yukon-Koyukuk Census Area<\/td><td class=\"n\">$282,781<\/td><td class=\"n\">$236,720<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$266,860<\/td><td class=\"n\">$750,675<\/td><td class=\"n\">398<\/td><td class=\"n\">1701<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Fairbanks North Star Borough<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$194,027<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$4.43 million<\/td><td class=\"n\">1155<\/td><td class=\"n\">564<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Kodiak Island Borough<\/td><td class=\"n\">$265,197<\/td><td class=\"n\">$193,798<\/td><td class=\"n up\">+20.3%<\/td><td class=\"n\">$220,500<\/td><td class=\"n\">$515,234<\/td><td class=\"n\">1167<\/td><td class=\"n\">1757<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Juneau City and Borough<\/td><td class=\"n\">$553,735<\/td><td class=\"n\">$193,067<\/td><td class=\"n up\">+15.8%<\/td><td class=\"n\">$478,089<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">1193<\/td><td class=\"n\">1147<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Ketchikan Gateway Borough<\/td><td class=\"n\">$229,632<\/td><td class=\"n\">$179,351<\/td><td class=\"n down\">-9.2%<\/td><td class=\"n\">$252,952<\/td><td class=\"n\">$806,807<\/td><td class=\"n\">1590<\/td><td class=\"n\">1875<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Aleutians West Census Area<\/td><td class=\"n\">$103,109<\/td><td class=\"n\">$176,191<\/td><td class=\"n up\">+19.4%<\/td><td class=\"n\">$86,346<\/td><td class=\"n\">$214,583<\/td><td class=\"n\">1692<\/td><td class=\"n\">2385<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Anchorage Municipality<\/td><td class=\"n\">$4.00 million<\/td><td class=\"n\">$176,102<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$3.92 million<\/td><td class=\"n\">$11.58 million<\/td><td class=\"n\">1693<\/td><td class=\"n\">247<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Hoonah-Angoon Census Area<\/td><td class=\"n\">$44,517<\/td><td class=\"n\">$169,922<\/td><td class=\"n up\">+27.0%<\/td><td class=\"n\">$35,060<\/td><td class=\"n\">$80,941<\/td><td class=\"n\">1840<\/td><td class=\"n\">2735<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Sitka City and Borough<\/td><td class=\"n\">$114,929<\/td><td class=\"n\">$166,802<\/td><td class=\"n up\">+0.7%<\/td><td class=\"n\">$114,162<\/td><td class=\"n\">$348,027<\/td><td class=\"n\">1930<\/td><td class=\"n\">2318<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Denali Borough<\/td><td class=\"n\">$24,704<\/td><td class=\"n\">$165,892<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$23,180<\/td><td class=\"n\">$78,873<\/td><td class=\"n\">1960<\/td><td class=\"n\">2877<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Dillingham Census Area<\/td><td class=\"n\">$48,890<\/td><td class=\"n\">$161,479<\/td><td class=\"n up\">+24.1%<\/td><td class=\"n\">$39,406<\/td><td class=\"n\">$96,823<\/td><td class=\"n\">2086<\/td><td class=\"n\">2704<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Petersburg Borough<\/td><td class=\"n\">$34,899<\/td><td class=\"n\">$161,409<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$33,321<\/td><td class=\"n\">$119,924<\/td><td class=\"n\">2091<\/td><td class=\"n\">2803<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Yakutat City and Borough<\/td><td class=\"n\">$0<\/td><td class=\"n\">$161,252<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$869<\/td><td class=\"n\">$8,868<\/td><td class=\"n\">2095<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Bristol Bay Borough<\/td><td class=\"n\">$709<\/td><td class=\"n\">$160,688<\/td><td class=\"n up\">+22.4%<\/td><td class=\"n\">$580<\/td><td class=\"n\">$3,241<\/td><td class=\"n\">2109<\/td><td class=\"n\">3076<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Haines Borough<\/td><td class=\"n\">$13,013<\/td><td class=\"n\">$159,578<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$12,459<\/td><td class=\"n\">$40,523<\/td><td class=\"n\">2139<\/td><td class=\"n\">2974<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Lake and Peninsula Borough<\/td><td class=\"n\">$505<\/td><td class=\"n\">$158,257<\/td><td class=\"n down\">-41.9%<\/td><td class=\"n\">$869<\/td><td class=\"n\">$3,540<\/td><td class=\"n\">2169<\/td><td class=\"n\">3077<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Northwest Arctic Borough<\/td><td class=\"n\">$62,560<\/td><td class=\"n\">$155,366<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$64,614<\/td><td class=\"n\">$163,057<\/td><td class=\"n\">2235<\/td><td class=\"n\">2610<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Valdez-Cordova<\/td><td class=\"n\">$109,468<\/td><td class=\"n\">$151,752<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$108,077<\/td><td class=\"n\">$339,424<\/td><td class=\"n\">2322<\/td><td class=\"n\">2346<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Prince of Wales-Hyder Census Area<\/td><td class=\"n\">$32,756<\/td><td class=\"n\">$150,898<\/td><td class=\"n up\">+11.9%<\/td><td class=\"n\">$29,265<\/td><td class=\"n\">$127,688<\/td><td class=\"n\">2344<\/td><td class=\"n\">2827<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Aleutians East Borough<\/td><td class=\"n\">$1,871<\/td><td class=\"n\">$149,628<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$1,739<\/td><td class=\"n\">$6,622<\/td><td class=\"n\">2367<\/td><td class=\"n\">3069<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Nome Census Area<\/td><td class=\"n\">$46,075<\/td><td class=\"n\">$140,683<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$47,809<\/td><td class=\"n\">$131,676<\/td><td class=\"n\">2527<\/td><td class=\"n\">2725<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Southeast Fairbanks Census Area<\/td><td class=\"n\">$12,272<\/td><td class=\"n\">$138,947<\/td><td class=\"n down\">-86.1%<\/td><td class=\"n\">$88,374<\/td><td class=\"n\">$403,166<\/td><td class=\"n\">2558<\/td><td class=\"n\">2977<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Kusilvak Census Area<\/td><td class=\"n\">$7,969<\/td><td class=\"n\">$135,399<\/td><td class=\"n down\">-1.8%<\/td><td class=\"n\">$8,113<\/td><td class=\"n\">$20,516<\/td><td class=\"n\">2611<\/td><td class=\"n\">3007<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Bethel Census Area<\/td><td class=\"n\">$82,884<\/td><td class=\"n\">$126,492<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$84,607<\/td><td class=\"n\">$237,301<\/td><td class=\"n\">2728<\/td><td class=\"n\">2488<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Matanuska-Susitna Borough<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$122,978<\/td><td class=\"n up\">+1.6%<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$3.08 million<\/td><td class=\"n\">2762<\/td><td class=\"n\">750<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Kenai Peninsula Borough<\/td><td class=\"n\">$477,803<\/td><td class=\"n\">$121,495<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$469,396<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">2774<\/td><td class=\"n\">1268<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Alaska counties (27), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Anchorage Municipality<\/td><td class=\"n\">61,645<\/td><td class=\"n\">52,398<\/td><td class=\"n\">6,164<\/td><td class=\"n\">3,082<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">$1.20 million<\/td><\/tr><tr><td>Fairbanks North Star Borough<\/td><td class=\"n\">23,251<\/td><td class=\"n\">19,764<\/td><td class=\"n\">2,325<\/td><td class=\"n\">1,163<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$452,403<\/td><\/tr><tr><td>Matanuska-Susitna Borough<\/td><td class=\"n\">15,976<\/td><td class=\"n\">13,579<\/td><td class=\"n\">1,598<\/td><td class=\"n\">799<\/td><td class=\"n\">$725,292<\/td><td class=\"n\">$310,839<\/td><\/tr><tr><td>Juneau City and Borough<\/td><td class=\"n\">8,538<\/td><td class=\"n\">7,257<\/td><td class=\"n\">854<\/td><td class=\"n\">427<\/td><td class=\"n\">$387,615<\/td><td class=\"n\">$166,121<\/td><\/tr><tr><td>Kenai Peninsula Borough<\/td><td class=\"n\">7,367<\/td><td class=\"n\">6,262<\/td><td class=\"n\">737<\/td><td class=\"n\">368<\/td><td class=\"n\">$334,462<\/td><td class=\"n\">$143,341<\/td><\/tr><tr><td>North Slope Borough<\/td><td class=\"n\">6,453<\/td><td class=\"n\">5,485<\/td><td class=\"n\">645<\/td><td class=\"n\">323<\/td><td class=\"n\">$292,981<\/td><td class=\"n\">$125,563<\/td><\/tr><tr><td>Yukon-Koyukuk Census Area<\/td><td class=\"n\">4,360<\/td><td class=\"n\">3,706<\/td><td class=\"n\">436<\/td><td class=\"n\">218<\/td><td class=\"n\">$197,947<\/td><td class=\"n\">$84,834<\/td><\/tr><tr><td>Kodiak Island Borough<\/td><td class=\"n\">4,089<\/td><td class=\"n\">3,476<\/td><td class=\"n\">409<\/td><td class=\"n\">204<\/td><td class=\"n\">$185,638<\/td><td class=\"n\">$79,559<\/td><\/tr><tr><td>Ketchikan Gateway Borough<\/td><td class=\"n\">3,541<\/td><td class=\"n\">3,010<\/td><td class=\"n\">354<\/td><td class=\"n\">177<\/td><td class=\"n\">$160,742<\/td><td class=\"n\">$68,889<\/td><\/tr><tr><td>Sitka City and Borough<\/td><td class=\"n\">1,772<\/td><td class=\"n\">1,506<\/td><td class=\"n\">177<\/td><td class=\"n\">89<\/td><td class=\"n\">$80,451<\/td><td class=\"n\">$34,479<\/td><\/tr><tr><td>Valdez-Cordova<\/td><td class=\"n\">1,688<\/td><td class=\"n\">1,435<\/td><td class=\"n\">169<\/td><td class=\"n\">84<\/td><td class=\"n\">$76,627<\/td><td class=\"n\">$32,840<\/td><\/tr><tr><td>Aleutians West Census Area<\/td><td class=\"n\">1,590<\/td><td class=\"n\">1,351<\/td><td class=\"n\">159<\/td><td class=\"n\">79<\/td><td class=\"n\">$72,177<\/td><td class=\"n\">$30,933<\/td><\/tr><tr><td>Bethel Census Area<\/td><td class=\"n\">1,278<\/td><td class=\"n\">1,086<\/td><td class=\"n\">128<\/td><td class=\"n\">64<\/td><td class=\"n\">$58,019<\/td><td class=\"n\">$24,865<\/td><\/tr><tr><td>Northwest Arctic Borough<\/td><td class=\"n\">965<\/td><td class=\"n\">820<\/td><td class=\"n\">96<\/td><td class=\"n\">48<\/td><td class=\"n\">$43,792<\/td><td class=\"n\">$18,768<\/td><\/tr><tr><td>Dillingham Census Area<\/td><td class=\"n\">754<\/td><td class=\"n\">641<\/td><td class=\"n\">75<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,223<\/td><td class=\"n\">$14,667<\/td><\/tr><tr><td>Nome Census Area<\/td><td class=\"n\">710<\/td><td class=\"n\">604<\/td><td class=\"n\">71<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,252<\/td><td class=\"n\">$13,822<\/td><\/tr><tr><td>Hoonah-Angoon Census Area<\/td><td class=\"n\">686<\/td><td class=\"n\">583<\/td><td class=\"n\">69<\/td><td class=\"n\">34<\/td><td class=\"n\">$31,162<\/td><td class=\"n\">$13,355<\/td><\/tr><tr><td>Petersburg Borough<\/td><td class=\"n\">538<\/td><td class=\"n\">457<\/td><td class=\"n\">54<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,429<\/td><td class=\"n\">$10,470<\/td><\/tr><tr><td>Prince of Wales-Hyder Census Area<\/td><td class=\"n\">505<\/td><td class=\"n\">429<\/td><td class=\"n\">51<\/td><td class=\"n\">25<\/td><td class=\"n\">$22,929<\/td><td class=\"n\">$9,827<\/td><\/tr><tr><td>Denali Borough<\/td><td class=\"n\">381<\/td><td class=\"n\">324<\/td><td class=\"n\">38<\/td><td class=\"n\">19<\/td><td class=\"n\">$17,293<\/td><td class=\"n\">$7,411<\/td><\/tr><tr><td>Haines Borough<\/td><td class=\"n\">201<\/td><td class=\"n\">171<\/td><td class=\"n\">20<\/td><td class=\"n\">10<\/td><td class=\"n\">$9,109<\/td><td class=\"n\">$3,904<\/td><\/tr><tr><td>Southeast Fairbanks Census Area<\/td><td class=\"n\">189<\/td><td class=\"n\">161<\/td><td class=\"n\">19<\/td><td class=\"n\">9.5<\/td><td class=\"n\">$8,590<\/td><td class=\"n\">$3,681<\/td><\/tr><tr><td>Kusilvak Census Area<\/td><td class=\"n\">123<\/td><td class=\"n\">104<\/td><td class=\"n\">12<\/td><td class=\"n\">6.1<\/td><td class=\"n\">$5,579<\/td><td class=\"n\">$2,391<\/td><\/tr><tr><td>Aleutians East Borough<\/td><td class=\"n\">29<\/td><td class=\"n\">25<\/td><td class=\"n\">2.9<\/td><td class=\"n\">1.4<\/td><td class=\"n\">$1,310<\/td><td class=\"n\">$561<\/td><\/tr><tr><td>Bristol Bay Borough<\/td><td class=\"n\">11<\/td><td class=\"n\">9.3<\/td><td class=\"n\">1.1<\/td><td class=\"n\">0.5<\/td><td class=\"n\">$496<\/td><td class=\"n\">$213<\/td><\/tr><tr><td>Lake and Peninsula Borough<\/td><td class=\"n\">7.8<\/td><td class=\"n\">6.6<\/td><td class=\"n\">0.8<\/td><td class=\"n\">0.4<\/td><td class=\"n\">$354<\/td><td class=\"n\">$152<\/td><\/tr><tr><td>Yakutat City and Borough<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"arizona\"><summary>Arizona Spend Data<\/summary><div class=\"sds-state-body\"><h3>Arizona Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $138.3 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $356.2 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 2.13 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.81 million accounts &amp; $117.6 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 213,234 accounts &amp; $13.8 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 106,617 accounts &amp; $6.91 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $96.8 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $41.5 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $245,779<\/li><li><strong>National rank (per-capita):<\/strong> #5<\/li><li><strong>National rank (total):<\/strong> #13<\/li><li><strong>Change vs FY2025:<\/strong> +9.2%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 15<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-arizona-5\">Cities in Arizona (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Phoenix<\/td><td class=\"n\">$41.80 million<\/td><td class=\"n\">$320,853<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$42.30 million<\/td><td class=\"n\">$124.5 million<\/td><td class=\"n\">6<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Tucson<\/td><td class=\"n\">$10.83 million<\/td><td class=\"n\">$252,800<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$10.91 million<\/td><td class=\"n\">$33.81 million<\/td><td class=\"n\">46<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Mesa<\/td><td class=\"n\">$9.01 million<\/td><td class=\"n\">$225,521<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$8.36 million<\/td><td class=\"n\">$22.82 million<\/td><td class=\"n\">50<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Scottsdale<\/td><td class=\"n\">$8.56 million<\/td><td class=\"n\">$427,190<\/td><td class=\"n up\">+21.3%<\/td><td class=\"n\">$7.05 million<\/td><td class=\"n\">$16.38 million<\/td><td class=\"n\">53<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Chandler<\/td><td class=\"n\">$3.65 million<\/td><td class=\"n\">$181,132<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$3.70 million<\/td><td class=\"n\">$10.89 million<\/td><td class=\"n\">92<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Arizona cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Phoenix<\/td><td class=\"n\">644,434<\/td><td class=\"n\">547,769<\/td><td class=\"n\">64,443<\/td><td class=\"n\">32,222<\/td><td class=\"n\">$29.3 million<\/td><td class=\"n\">$12.5 million<\/td><\/tr><tr><td>Tucson<\/td><td class=\"n\">166,971<\/td><td class=\"n\">141,926<\/td><td class=\"n\">16,697<\/td><td class=\"n\">8,349<\/td><td class=\"n\">$7.58 million<\/td><td class=\"n\">$3.25 million<\/td><\/tr><tr><td>Mesa<\/td><td class=\"n\">138,855<\/td><td class=\"n\">118,027<\/td><td class=\"n\">13,886<\/td><td class=\"n\">6,943<\/td><td class=\"n\">$6.30 million<\/td><td class=\"n\">$2.70 million<\/td><\/tr><tr><td>Scottsdale<\/td><td class=\"n\">131,942<\/td><td class=\"n\">112,150<\/td><td class=\"n\">13,194<\/td><td class=\"n\">6,597<\/td><td class=\"n\">$5.99 million<\/td><td class=\"n\">$2.57 million<\/td><\/tr><tr><td>Chandler<\/td><td class=\"n\">56,351<\/td><td class=\"n\">47,898<\/td><td class=\"n\">5,635<\/td><td class=\"n\">2,818<\/td><td class=\"n\">$2.56 million<\/td><td class=\"n\">$1.10 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-arizona-15\">Counties in Arizona (15), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Maricopa County<\/td><td class=\"n\">$98.30 million<\/td><td class=\"n\">$266,911<\/td><td class=\"n up\">+10.2%<\/td><td class=\"n\">$89.17 million<\/td><td class=\"n\">$249.4 million<\/td><td class=\"n\">181<\/td><td class=\"n\">3<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Greenlee County<\/td><td class=\"n\">$273,823<\/td><td class=\"n\">$262,491<\/td><td class=\"n up\">+21.2%<\/td><td class=\"n\">$225,847<\/td><td class=\"n\">$547,327<\/td><td class=\"n\">207<\/td><td class=\"n\">1730<\/td><\/tr><tr><td class=\"r\">3<\/td><td>La Paz County<\/td><td class=\"n\">$309,270<\/td><td class=\"n\">$232,763<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$299,993<\/td><td class=\"n\">$873,888<\/td><td class=\"n\">449<\/td><td class=\"n\">1637<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Gila County<\/td><td class=\"n\">$974,462<\/td><td class=\"n\">$230,984<\/td><td class=\"n up\">+26.6%<\/td><td class=\"n\">$769,868<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">475<\/td><td class=\"n\">786<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Coconino County<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$225,860<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">$6.73 million<\/td><td class=\"n\">540<\/td><td class=\"n\">369<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Apache County<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$217,777<\/td><td class=\"n up\">+19.1%<\/td><td class=\"n\">$894,865<\/td><td class=\"n\">$2.39 million<\/td><td class=\"n\">670<\/td><td class=\"n\">736<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Graham County<\/td><td class=\"n\">$523,266<\/td><td class=\"n\">$195,660<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$477,829<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">1103<\/td><td class=\"n\">1188<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Yuma County<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">$189,870<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$3.15 million<\/td><td class=\"n\">$9.08 million<\/td><td class=\"n\">1294<\/td><td class=\"n\">299<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Navajo County<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">$182,187<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$4.08 million<\/td><td class=\"n\">1516<\/td><td class=\"n\">589<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Mohave County<\/td><td class=\"n\">$3.04 million<\/td><td class=\"n\">$177,886<\/td><td class=\"n up\">+9.8%<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">$7.79 million<\/td><td class=\"n\">1644<\/td><td class=\"n\">315<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Yavapai County<\/td><td class=\"n\">$3.33 million<\/td><td class=\"n\">$175,320<\/td><td class=\"n up\">+17.1%<\/td><td class=\"n\">$2.84 million<\/td><td class=\"n\">$7.16 million<\/td><td class=\"n\">1714<\/td><td class=\"n\">287<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Pima County<\/td><td class=\"n\">$14.43 million<\/td><td class=\"n\">$172,937<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$13.90 million<\/td><td class=\"n\">$40.57 million<\/td><td class=\"n\">1777<\/td><td class=\"n\">58<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Cochise County<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$168,821<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$3.82 million<\/td><td class=\"n\">1870<\/td><td class=\"n\">562<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Pinal County<\/td><td class=\"n\">$6.91 million<\/td><td class=\"n\">$167,278<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$6.66 million<\/td><td class=\"n\">$19.41 million<\/td><td class=\"n\">1922<\/td><td class=\"n\">149<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Santa Cruz County<\/td><td class=\"n\">$403,912<\/td><td class=\"n\">$154,300<\/td><td class=\"n up\">+12.3%<\/td><td class=\"n\">$359,650<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">2257<\/td><td class=\"n\">1397<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Arizona counties (15), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Maricopa County<\/td><td class=\"n\">1.52 million<\/td><td class=\"n\">1.29 million<\/td><td class=\"n\">151,567<\/td><td class=\"n\">75,784<\/td><td class=\"n\">$68.8 million<\/td><td class=\"n\">$29.5 million<\/td><\/tr><tr><td>Pima County<\/td><td class=\"n\">222,479<\/td><td class=\"n\">189,107<\/td><td class=\"n\">22,248<\/td><td class=\"n\">11,124<\/td><td class=\"n\">$10.1 million<\/td><td class=\"n\">$4.33 million<\/td><\/tr><tr><td>Pinal County<\/td><td class=\"n\">106,566<\/td><td class=\"n\">90,581<\/td><td class=\"n\">10,657<\/td><td class=\"n\">5,328<\/td><td class=\"n\">$4.84 million<\/td><td class=\"n\">$2.07 million<\/td><\/tr><tr><td>Yavapai County<\/td><td class=\"n\">51,305<\/td><td class=\"n\">43,609<\/td><td class=\"n\">5,130<\/td><td class=\"n\">2,565<\/td><td class=\"n\">$2.33 million<\/td><td class=\"n\">$998,239<\/td><\/tr><tr><td>Yuma County<\/td><td class=\"n\">49,884<\/td><td class=\"n\">42,401<\/td><td class=\"n\">4,988<\/td><td class=\"n\">2,494<\/td><td class=\"n\">$2.26 million<\/td><td class=\"n\">$970,587<\/td><\/tr><tr><td>Mohave County<\/td><td class=\"n\">46,931<\/td><td class=\"n\">39,892<\/td><td class=\"n\">4,693<\/td><td class=\"n\">2,347<\/td><td class=\"n\">$2.13 million<\/td><td class=\"n\">$913,142<\/td><\/tr><tr><td>Coconino County<\/td><td class=\"n\">39,230<\/td><td class=\"n\">33,346<\/td><td class=\"n\">3,923<\/td><td class=\"n\">1,962<\/td><td class=\"n\">$1.78 million<\/td><td class=\"n\">$763,302<\/td><\/tr><tr><td>Cochise County<\/td><td class=\"n\">23,279<\/td><td class=\"n\">19,787<\/td><td class=\"n\">2,328<\/td><td class=\"n\">1,164<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$452,933<\/td><\/tr><tr><td>Navajo County<\/td><td class=\"n\">22,250<\/td><td class=\"n\">18,913<\/td><td class=\"n\">2,225<\/td><td class=\"n\">1,113<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$432,926<\/td><\/tr><tr><td>Apache County<\/td><td class=\"n\">16,436<\/td><td class=\"n\">13,970<\/td><td class=\"n\">1,644<\/td><td class=\"n\">822<\/td><td class=\"n\">$746,174<\/td><td class=\"n\">$319,789<\/td><\/tr><tr><td>Gila County<\/td><td class=\"n\">15,025<\/td><td class=\"n\">12,771<\/td><td class=\"n\">1,502<\/td><td class=\"n\">751<\/td><td class=\"n\">$682,123<\/td><td class=\"n\">$292,339<\/td><\/tr><tr><td>Graham County<\/td><td class=\"n\">8,068<\/td><td class=\"n\">6,858<\/td><td class=\"n\">807<\/td><td class=\"n\">403<\/td><td class=\"n\">$366,287<\/td><td class=\"n\">$156,980<\/td><\/tr><tr><td>Santa Cruz County<\/td><td class=\"n\">6,228<\/td><td class=\"n\">5,294<\/td><td class=\"n\">623<\/td><td class=\"n\">311<\/td><td class=\"n\">$282,738<\/td><td class=\"n\">$121,174<\/td><\/tr><tr><td>La Paz County<\/td><td class=\"n\">4,769<\/td><td class=\"n\">4,053<\/td><td class=\"n\">477<\/td><td class=\"n\">238<\/td><td class=\"n\">$216,489<\/td><td class=\"n\">$92,781<\/td><\/tr><tr><td>Greenlee County<\/td><td class=\"n\">4,222<\/td><td class=\"n\">3,589<\/td><td class=\"n\">422<\/td><td class=\"n\">211<\/td><td class=\"n\">$191,676<\/td><td class=\"n\">$82,147<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"arkansas\"><summary>Arkansas Spend Data<\/summary><div class=\"sds-state-body\"><h3>Arkansas Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $29.90 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $94.13 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 461,017<\/li><li><strong>2026 male fan accounts:<\/strong> 391,864 accounts &amp; $25.4 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 46,102 accounts &amp; $2.99 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 23,051 accounts &amp; $1.50 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $20.9 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $8.97 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $126,445<\/li><li><strong>National rank (per-capita):<\/strong> #49<\/li><li><strong>National rank (total):<\/strong> #35<\/li><li><strong>Change vs FY2025:<\/strong> -1.1%<\/li><li><strong>Cities in dataset:<\/strong> 2<\/li><li><strong>Counties in dataset:<\/strong> 75<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-arkansas-2\">Cities in Arkansas (2)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Little Rock<\/td><td class=\"n\">$3.63 million<\/td><td class=\"n\">$228,463<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$3.75 million<\/td><td class=\"n\">$12.96 million<\/td><td class=\"n\">93<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Fayetteville<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$231,720<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$5.57 million<\/td><td class=\"n\">148<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Arkansas cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Little Rock<\/td><td class=\"n\">55,993<\/td><td class=\"n\">47,594<\/td><td class=\"n\">5,599<\/td><td class=\"n\">2,800<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$1.09 million<\/td><\/tr><tr><td>Fayetteville<\/td><td class=\"n\">26,336<\/td><td class=\"n\">22,385<\/td><td class=\"n\">2,634<\/td><td class=\"n\">1,317<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$512,416<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-arkansas-75\">Counties in Arkansas (75), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Randolph County<\/td><td class=\"n\">$799,535<\/td><td class=\"n\">$273,044<\/td><td class=\"n up\">+29.6%<\/td><td class=\"n\">$616,873<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">146<\/td><td class=\"n\">901<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Conway County<\/td><td class=\"n\">$506,493<\/td><td class=\"n\">$192,367<\/td><td class=\"n up\">+30.3%<\/td><td class=\"n\">$388,735<\/td><td class=\"n\">$631,192<\/td><td class=\"n\">1218<\/td><td class=\"n\">1223<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Cross County<\/td><td class=\"n\">$331,579<\/td><td class=\"n\">$167,617<\/td><td class=\"n up\">+29.0%<\/td><td class=\"n\">$257,127<\/td><td class=\"n\">$561,432<\/td><td class=\"n\">1910<\/td><td class=\"n\">1573<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Johnson County<\/td><td class=\"n\">$434,202<\/td><td class=\"n\">$161,336<\/td><td class=\"n up\">+18.3%<\/td><td class=\"n\">$366,993<\/td><td class=\"n\">$930,147<\/td><td class=\"n\">2093<\/td><td class=\"n\">1333<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Nevada County<\/td><td class=\"n\">$198,564<\/td><td class=\"n\">$160,042<\/td><td class=\"n up\">+30.7%<\/td><td class=\"n\">$151,899<\/td><td class=\"n\">$344,172<\/td><td class=\"n\">2128<\/td><td class=\"n\">1969<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Lawrence County<\/td><td class=\"n\">$292,253<\/td><td class=\"n\">$157,238<\/td><td class=\"n up\">+16.6%<\/td><td class=\"n\">$250,750<\/td><td class=\"n\">$637,267<\/td><td class=\"n\">2198<\/td><td class=\"n\">1676<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Pulaski County<\/td><td class=\"n\">$5.07 million<\/td><td class=\"n\">$156,897<\/td><td class=\"n down\">-10.1%<\/td><td class=\"n\">$5.64 million<\/td><td class=\"n\">$19.10 million<\/td><td class=\"n\">2204<\/td><td class=\"n\">203<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Clark County<\/td><td class=\"n\">$330,157<\/td><td class=\"n\">$152,632<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$290,754<\/td><td class=\"n\">$760,609<\/td><td class=\"n\">2303<\/td><td class=\"n\">1578<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Fulton County<\/td><td class=\"n\">$198,522<\/td><td class=\"n\">$144,169<\/td><td class=\"n up\">+24.3%<\/td><td class=\"n\">$159,726<\/td><td class=\"n\">$351,393<\/td><td class=\"n\">2467<\/td><td class=\"n\">1970<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Craighead County<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$143,364<\/td><td class=\"n down\">-0.0%<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$4.38 million<\/td><td class=\"n\">2480<\/td><td class=\"n\">614<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Poinsett County<\/td><td class=\"n\">$269,880<\/td><td class=\"n\">$134,672<\/td><td class=\"n up\">+20.0%<\/td><td class=\"n\">$224,950<\/td><td class=\"n\">$570,513<\/td><td class=\"n\">2622<\/td><td class=\"n\">1741<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Logan County<\/td><td class=\"n\">$249,153<\/td><td class=\"n\">$131,953<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$235,096<\/td><td class=\"n\">$626,605<\/td><td class=\"n\">2650<\/td><td class=\"n\">1801<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Union County<\/td><td class=\"n\">$405,838<\/td><td class=\"n\">$131,655<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$360,616<\/td><td class=\"n\">$987,666<\/td><td class=\"n\">2654<\/td><td class=\"n\">1389<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Lee County<\/td><td class=\"n\">$106,807<\/td><td class=\"n\">$131,488<\/td><td class=\"n up\">+24.5%<\/td><td class=\"n\">$85,806<\/td><td class=\"n\">$186,497<\/td><td class=\"n\">2659<\/td><td class=\"n\">2360<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Independence County<\/td><td class=\"n\">$419,019<\/td><td class=\"n\">$130,591<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$419,462<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">2665<\/td><td class=\"n\">1363<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Mississippi County<\/td><td class=\"n\">$406,307<\/td><td class=\"n\">$130,072<\/td><td class=\"n down\">-5.0%<\/td><td class=\"n\">$427,869<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">2671<\/td><td class=\"n\">1385<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Ouachita County<\/td><td class=\"n\">$239,756<\/td><td class=\"n\">$129,547<\/td><td class=\"n down\">-2.4%<\/td><td class=\"n\">$245,532<\/td><td class=\"n\">$645,511<\/td><td class=\"n\">2684<\/td><td class=\"n\">1837<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Washington County<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">$129,533<\/td><td class=\"n down\">-0.9%<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">$8.90 million<\/td><td class=\"n\">2685<\/td><td class=\"n\">344<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Monroe County<\/td><td class=\"n\">$74,492<\/td><td class=\"n\">$127,024<\/td><td class=\"n up\">+19.0%<\/td><td class=\"n\">$62,615<\/td><td class=\"n\">$146,222<\/td><td class=\"n\">2724<\/td><td class=\"n\">2539<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Sebastian County<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">$126,852<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$4.11 million<\/td><td class=\"n\">2725<\/td><td class=\"n\">633<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Benton County<\/td><td class=\"n\">$3.26 million<\/td><td class=\"n\">$124,644<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$3.28 million<\/td><td class=\"n\">$10.31 million<\/td><td class=\"n\">2746<\/td><td class=\"n\">295<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Dallas County<\/td><td class=\"n\">$61,598<\/td><td class=\"n\">$123,607<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$55,658<\/td><td class=\"n\">$145,702<\/td><td class=\"n\">2757<\/td><td class=\"n\">2615<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Desha County<\/td><td class=\"n\">$96,382<\/td><td class=\"n\">$122,508<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$92,183<\/td><td class=\"n\">$318,137<\/td><td class=\"n\">2763<\/td><td class=\"n\">2418<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Garland County<\/td><td class=\"n\">$951,261<\/td><td class=\"n\">$121,797<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$974,011<\/td><td class=\"n\">$2.83 million<\/td><td class=\"n\">2771<\/td><td class=\"n\">798<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Pike County<\/td><td class=\"n\">$89,633<\/td><td class=\"n\">$120,579<\/td><td class=\"n down\">-5.4%<\/td><td class=\"n\">$94,792<\/td><td class=\"n\">$261,744<\/td><td class=\"n\">2782<\/td><td class=\"n\">2451<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Calhoun County<\/td><td class=\"n\">$37,893<\/td><td class=\"n\">$120,147<\/td><td class=\"n up\">+11.7%<\/td><td class=\"n\">$33,916<\/td><td class=\"n\">$128,698<\/td><td class=\"n\">2787<\/td><td class=\"n\">2782<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Jackson County<\/td><td class=\"n\">$150,334<\/td><td class=\"n\">$119,713<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$152,479<\/td><td class=\"n\">$474,546<\/td><td class=\"n\">2794<\/td><td class=\"n\">2135<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Woodruff County<\/td><td class=\"n\">$44,517<\/td><td class=\"n\">$118,994<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$45,802<\/td><td class=\"n\">$119,460<\/td><td class=\"n\">2807<\/td><td class=\"n\">2734<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Columbia County<\/td><td class=\"n\">$194,901<\/td><td class=\"n\">$118,829<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$171,032<\/td><td class=\"n\">$422,944<\/td><td class=\"n\">2809<\/td><td class=\"n\">1982<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Lonoke County<\/td><td class=\"n\">$705,514<\/td><td class=\"n\">$118,826<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$718,913<\/td><td class=\"n\">$2.20 million<\/td><td class=\"n\">2810<\/td><td class=\"n\">981<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Crawford County<\/td><td class=\"n\">$572,775<\/td><td class=\"n\">$118,541<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$562,375<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">2814<\/td><td class=\"n\">1116<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Clay County<\/td><td class=\"n\">$119,916<\/td><td class=\"n\">$118,328<\/td><td class=\"n down\">-2.7%<\/td><td class=\"n\">$123,201<\/td><td class=\"n\">$367,748<\/td><td class=\"n\">2815<\/td><td class=\"n\">2284<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Hot Spring County<\/td><td class=\"n\">$296,715<\/td><td class=\"n\">$117,697<\/td><td class=\"n down\">-3.3%<\/td><td class=\"n\">$306,697<\/td><td class=\"n\">$855,247<\/td><td class=\"n\">2826<\/td><td class=\"n\">1670<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Sevier County<\/td><td class=\"n\">$132,878<\/td><td class=\"n\">$117,581<\/td><td class=\"n down\">-11.7%<\/td><td class=\"n\">$150,450<\/td><td class=\"n\">$478,268<\/td><td class=\"n\">2828<\/td><td class=\"n\">2223<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Chicot County<\/td><td class=\"n\">$66,162<\/td><td class=\"n\">$115,977<\/td><td class=\"n up\">+18.3%<\/td><td class=\"n\">$55,948<\/td><td class=\"n\">$259,154<\/td><td class=\"n\">2842<\/td><td class=\"n\">2585<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Miller County<\/td><td class=\"n\">$368,213<\/td><td class=\"n\">$115,891<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$378,009<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">2844<\/td><td class=\"n\">1479<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Grant County<\/td><td class=\"n\">$152,265<\/td><td class=\"n\">$115,561<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$132,767<\/td><td class=\"n\">$351,550<\/td><td class=\"n\">2849<\/td><td class=\"n\">2125<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Newton County<\/td><td class=\"n\">$43,725<\/td><td class=\"n\">$114,871<\/td><td class=\"n up\">+16.9%<\/td><td class=\"n\">$37,395<\/td><td class=\"n\">$92,078<\/td><td class=\"n\">2855<\/td><td class=\"n\">2738<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Pope County<\/td><td class=\"n\">$557,735<\/td><td class=\"n\">$113,799<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$565,274<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">2870<\/td><td class=\"n\">1141<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Howard County<\/td><td class=\"n\">$85,729<\/td><td class=\"n\">$113,317<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$85,516<\/td><td class=\"n\">$292,474<\/td><td class=\"n\">2875<\/td><td class=\"n\">2470<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Arkansas County<\/td><td class=\"n\">$115,214<\/td><td class=\"n\">$112,825<\/td><td class=\"n down\">-21.0%<\/td><td class=\"n\">$145,812<\/td><td class=\"n\">$545,046<\/td><td class=\"n\">2884<\/td><td class=\"n\">2315<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Little River County<\/td><td class=\"n\">$77,445<\/td><td class=\"n\">$112,342<\/td><td class=\"n down\">-3.9%<\/td><td class=\"n\">$80,588<\/td><td class=\"n\">$219,748<\/td><td class=\"n\">2888<\/td><td class=\"n\">2523<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Scott County<\/td><td class=\"n\">$61,142<\/td><td class=\"n\">$112,206<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$62,035<\/td><td class=\"n\">$186,340<\/td><td class=\"n\">2891<\/td><td class=\"n\">2622<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Franklin County<\/td><td class=\"n\">$126,071<\/td><td class=\"n\">$111,363<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$117,983<\/td><td class=\"n\">$329,172<\/td><td class=\"n\">2898<\/td><td class=\"n\">2256<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Lafayette County<\/td><td class=\"n\">$18,411<\/td><td class=\"n\">$109,990<\/td><td class=\"n up\">+0.8%<\/td><td class=\"n\">$18,263<\/td><td class=\"n\">$75,079<\/td><td class=\"n\">2915<\/td><td class=\"n\">2927<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Izard County<\/td><td class=\"n\">$91,253<\/td><td class=\"n\">$109,816<\/td><td class=\"n down\">-4.0%<\/td><td class=\"n\">$95,082<\/td><td class=\"n\">$237,378<\/td><td class=\"n\">2921<\/td><td class=\"n\">2442<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Bradley County<\/td><td class=\"n\">$47,162<\/td><td class=\"n\">$108,443<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$45,802<\/td><td class=\"n\">$174,160<\/td><td class=\"n\">2932<\/td><td class=\"n\">2714<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Prairie County<\/td><td class=\"n\">$29,308<\/td><td class=\"n\">$107,937<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$28,699<\/td><td class=\"n\">$97,280<\/td><td class=\"n\">2938<\/td><td class=\"n\">2845<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Hempstead County<\/td><td class=\"n\">$122,429<\/td><td class=\"n\">$107,605<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$127,259<\/td><td class=\"n\">$360,582<\/td><td class=\"n\">2941<\/td><td class=\"n\">2273<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Cleveland County<\/td><td class=\"n\">$22,292<\/td><td class=\"n\">$107,592<\/td><td class=\"n down\">-2.7%<\/td><td class=\"n\">$22,901<\/td><td class=\"n\">$69,018<\/td><td class=\"n\">2942<\/td><td class=\"n\">2894<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Phillips County<\/td><td class=\"n\">$80,381<\/td><td class=\"n\">$107,256<\/td><td class=\"n down\">-4.1%<\/td><td class=\"n\">$83,777<\/td><td class=\"n\">$236,242<\/td><td class=\"n\">2945<\/td><td class=\"n\">2504<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Madison County<\/td><td class=\"n\">$114,437<\/td><td class=\"n\">$107,032<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$104,938<\/td><td class=\"n\">$423,908<\/td><td class=\"n\">2952<\/td><td class=\"n\">2322<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Faulkner County<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$106,630<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$3.48 million<\/td><td class=\"n\">2960<\/td><td class=\"n\">731<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Searcy County<\/td><td class=\"n\">$24,046<\/td><td class=\"n\">$106,506<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$23,481<\/td><td class=\"n\">$84,389<\/td><td class=\"n\">2963<\/td><td class=\"n\">2881<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Crittenden County<\/td><td class=\"n\">$342,436<\/td><td class=\"n\">$106,158<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$340,324<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">2967<\/td><td class=\"n\">1545<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Yell County<\/td><td class=\"n\">$114,796<\/td><td class=\"n\">$104,018<\/td><td class=\"n down\">-9.4%<\/td><td class=\"n\">$126,679<\/td><td class=\"n\">$418,181<\/td><td class=\"n\">2985<\/td><td class=\"n\">2319<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Montgomery County<\/td><td class=\"n\">$21,753<\/td><td class=\"n\">$103,958<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$20,002<\/td><td class=\"n\">$79,865<\/td><td class=\"n\">2986<\/td><td class=\"n\">2900<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Greene County<\/td><td class=\"n\">$338,063<\/td><td class=\"n\">$103,890<\/td><td class=\"n down\">-2.7%<\/td><td class=\"n\">$347,281<\/td><td class=\"n\">$1.21 million<\/td><td class=\"n\">2988<\/td><td class=\"n\">1555<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Lincoln County<\/td><td class=\"n\">$52,534<\/td><td class=\"n\">$103,031<\/td><td class=\"n down\">-4.6%<\/td><td class=\"n\">$55,078<\/td><td class=\"n\">$151,976<\/td><td class=\"n\">2996<\/td><td class=\"n\">2681<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Jefferson County<\/td><td class=\"n\">$455,467<\/td><td class=\"n\">$102,626<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$472,511<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">3003<\/td><td class=\"n\">1301<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Cleburne County<\/td><td class=\"n\">$152,813<\/td><td class=\"n\">$102,155<\/td><td class=\"n down\">-20.0%<\/td><td class=\"n\">$191,034<\/td><td class=\"n\">$637,856<\/td><td class=\"n\">3006<\/td><td class=\"n\">2122<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Polk County<\/td><td class=\"n\">$89,803<\/td><td class=\"n\">$98,919<\/td><td class=\"n down\">-35.7%<\/td><td class=\"n\">$139,724<\/td><td class=\"n\">$518,200<\/td><td class=\"n\">3030<\/td><td class=\"n\">2449<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Perry County<\/td><td class=\"n\">$17,565<\/td><td class=\"n\">$98,625<\/td><td class=\"n down\">-34.1%<\/td><td class=\"n\">$26,669<\/td><td class=\"n\">$99,660<\/td><td class=\"n\">3033<\/td><td class=\"n\">2934<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Carroll County<\/td><td class=\"n\">$162,585<\/td><td class=\"n\">$98,289<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$166,973<\/td><td class=\"n\">$474,255<\/td><td class=\"n\">3036<\/td><td class=\"n\">2084<\/td><\/tr><tr><td class=\"r\">65<\/td><td>St. Francis County<\/td><td class=\"n\">$105,025<\/td><td class=\"n\">$98,288<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$103,199<\/td><td class=\"n\">$386,429<\/td><td class=\"n\">3037<\/td><td class=\"n\">2371<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Stone County<\/td><td class=\"n\">$34,623<\/td><td class=\"n\">$98,218<\/td><td class=\"n down\">-21.9%<\/td><td class=\"n\">$44,352<\/td><td class=\"n\">$172,308<\/td><td class=\"n\">3038<\/td><td class=\"n\">2806<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Boone County<\/td><td class=\"n\">$232,987<\/td><td class=\"n\">$97,967<\/td><td class=\"n down\">-15.6%<\/td><td class=\"n\">$275,970<\/td><td class=\"n\">$999,197<\/td><td class=\"n\">3040<\/td><td class=\"n\">1864<\/td><\/tr><tr><td class=\"r\">68<\/td><td>White County<\/td><td class=\"n\">$550,600<\/td><td class=\"n\">$97,850<\/td><td class=\"n up\">+0.5%<\/td><td class=\"n\">$547,881<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">3041<\/td><td class=\"n\">1150<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Marion County<\/td><td class=\"n\">$65,038<\/td><td class=\"n\">$96,404<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$64,934<\/td><td class=\"n\">$216,438<\/td><td class=\"n\">3048<\/td><td class=\"n\">2595<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Drew County<\/td><td class=\"n\">$59,324<\/td><td class=\"n\">$95,988<\/td><td class=\"n down\">-37.0%<\/td><td class=\"n\">$94,212<\/td><td class=\"n\">$386,079<\/td><td class=\"n\">3051<\/td><td class=\"n\">2633<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Ashley County<\/td><td class=\"n\">$63,750<\/td><td class=\"n\">$95,635<\/td><td class=\"n down\">-18.2%<\/td><td class=\"n\">$77,979<\/td><td class=\"n\">$270,818<\/td><td class=\"n\">3052<\/td><td class=\"n\">2600<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Van Buren County<\/td><td class=\"n\">$50,650<\/td><td class=\"n\">$95,341<\/td><td class=\"n down\">-10.4%<\/td><td class=\"n\">$56,527<\/td><td class=\"n\">$188,072<\/td><td class=\"n\">3053<\/td><td class=\"n\">2694<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Baxter County<\/td><td class=\"n\">$250,273<\/td><td class=\"n\">$95,268<\/td><td class=\"n down\">-17.9%<\/td><td class=\"n\">$304,668<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">3055<\/td><td class=\"n\">1800<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Saline County<\/td><td class=\"n\">$907,013<\/td><td class=\"n\">$93,871<\/td><td class=\"n down\">-4.6%<\/td><td class=\"n\">$950,820<\/td><td class=\"n\">$3.44 million<\/td><td class=\"n\">3065<\/td><td class=\"n\">824<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Sharp County<\/td><td class=\"n\">$45,341<\/td><td class=\"n\">$90,542<\/td><td class=\"n down\">-58.5%<\/td><td class=\"n\">$109,286<\/td><td class=\"n\">$465,554<\/td><td class=\"n\">3075<\/td><td class=\"n\">2727<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Arkansas counties (75), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Pulaski County<\/td><td class=\"n\">78,194<\/td><td class=\"n\">66,465<\/td><td class=\"n\">7,819<\/td><td class=\"n\">3,910<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$1.52 million<\/td><\/tr><tr><td>Benton County<\/td><td class=\"n\">50,238<\/td><td class=\"n\">42,702<\/td><td class=\"n\">5,024<\/td><td class=\"n\">2,512<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$977,474<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">42,790<\/td><td class=\"n\">36,372<\/td><td class=\"n\">4,279<\/td><td class=\"n\">2,140<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">$832,570<\/td><\/tr><tr><td>Craighead County<\/td><td class=\"n\">21,134<\/td><td class=\"n\">17,964<\/td><td class=\"n\">2,113<\/td><td class=\"n\">1,057<\/td><td class=\"n\">$959,469<\/td><td class=\"n\">$411,201<\/td><\/tr><tr><td>Sebastian County<\/td><td class=\"n\">20,230<\/td><td class=\"n\">17,196<\/td><td class=\"n\">2,023<\/td><td class=\"n\">1,012<\/td><td class=\"n\">$918,444<\/td><td class=\"n\">$393,619<\/td><\/tr><tr><td>Faulkner County<\/td><td class=\"n\">16,647<\/td><td class=\"n\">14,150<\/td><td class=\"n\">1,665<\/td><td class=\"n\">832<\/td><td class=\"n\">$755,773<\/td><td class=\"n\">$323,903<\/td><\/tr><tr><td>Garland County<\/td><td class=\"n\">14,667<\/td><td class=\"n\">12,467<\/td><td class=\"n\">1,467<\/td><td class=\"n\">733<\/td><td class=\"n\">$665,883<\/td><td class=\"n\">$285,378<\/td><\/tr><tr><td>Saline County<\/td><td class=\"n\">13,985<\/td><td class=\"n\">11,887<\/td><td class=\"n\">1,398<\/td><td class=\"n\">699<\/td><td class=\"n\">$634,909<\/td><td class=\"n\">$272,104<\/td><\/tr><tr><td>Randolph County<\/td><td class=\"n\">12,328<\/td><td class=\"n\">10,479<\/td><td class=\"n\">1,233<\/td><td class=\"n\">616<\/td><td class=\"n\">$559,674<\/td><td class=\"n\">$239,860<\/td><\/tr><tr><td>Lonoke County<\/td><td class=\"n\">10,878<\/td><td class=\"n\">9,246<\/td><td class=\"n\">1,088<\/td><td class=\"n\">544<\/td><td class=\"n\">$493,859<\/td><td class=\"n\">$211,654<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">8,831<\/td><td class=\"n\">7,507<\/td><td class=\"n\">883<\/td><td class=\"n\">442<\/td><td class=\"n\">$400,943<\/td><td class=\"n\">$171,833<\/td><\/tr><tr><td>Pope County<\/td><td class=\"n\">8,599<\/td><td class=\"n\">7,310<\/td><td class=\"n\">860<\/td><td class=\"n\">430<\/td><td class=\"n\">$390,415<\/td><td class=\"n\">$167,321<\/td><\/tr><tr><td>White County<\/td><td class=\"n\">8,489<\/td><td class=\"n\">7,216<\/td><td class=\"n\">849<\/td><td class=\"n\">424<\/td><td class=\"n\">$385,420<\/td><td class=\"n\">$165,180<\/td><\/tr><tr><td>Conway County<\/td><td class=\"n\">7,809<\/td><td class=\"n\">6,638<\/td><td class=\"n\">781<\/td><td class=\"n\">390<\/td><td class=\"n\">$354,545<\/td><td class=\"n\">$151,948<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">7,023<\/td><td class=\"n\">5,969<\/td><td class=\"n\">702<\/td><td class=\"n\">351<\/td><td class=\"n\">$318,827<\/td><td class=\"n\">$136,640<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">6,695<\/td><td class=\"n\">5,691<\/td><td class=\"n\">669<\/td><td class=\"n\">335<\/td><td class=\"n\">$303,941<\/td><td class=\"n\">$130,261<\/td><\/tr><tr><td>Independence County<\/td><td class=\"n\">6,461<\/td><td class=\"n\">5,492<\/td><td class=\"n\">646<\/td><td class=\"n\">323<\/td><td class=\"n\">$293,313<\/td><td class=\"n\">$125,706<\/td><\/tr><tr><td>Mississippi County<\/td><td class=\"n\">6,265<\/td><td class=\"n\">5,325<\/td><td class=\"n\">626<\/td><td class=\"n\">313<\/td><td class=\"n\">$284,415<\/td><td class=\"n\">$121,892<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">6,257<\/td><td class=\"n\">5,319<\/td><td class=\"n\">626<\/td><td class=\"n\">313<\/td><td class=\"n\">$284,087<\/td><td class=\"n\">$121,751<\/td><\/tr><tr><td>Miller County<\/td><td class=\"n\">5,677<\/td><td class=\"n\">4,826<\/td><td class=\"n\">568<\/td><td class=\"n\">284<\/td><td class=\"n\">$257,749<\/td><td class=\"n\">$110,464<\/td><\/tr><tr><td>Crittenden County<\/td><td class=\"n\">5,280<\/td><td class=\"n\">4,488<\/td><td class=\"n\">528<\/td><td class=\"n\">264<\/td><td class=\"n\">$239,705<\/td><td class=\"n\">$102,731<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">5,212<\/td><td class=\"n\">4,431<\/td><td class=\"n\">521<\/td><td class=\"n\">261<\/td><td class=\"n\">$236,644<\/td><td class=\"n\">$101,419<\/td><\/tr><tr><td>Cross County<\/td><td class=\"n\">5,112<\/td><td class=\"n\">4,346<\/td><td class=\"n\">511<\/td><td class=\"n\">256<\/td><td class=\"n\">$232,105<\/td><td class=\"n\">$99,474<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">5,091<\/td><td class=\"n\">4,327<\/td><td class=\"n\">509<\/td><td class=\"n\">255<\/td><td class=\"n\">$231,110<\/td><td class=\"n\">$99,047<\/td><\/tr><tr><td>Hot Spring County<\/td><td class=\"n\">4,575<\/td><td class=\"n\">3,889<\/td><td class=\"n\">457<\/td><td class=\"n\">229<\/td><td class=\"n\">$207,701<\/td><td class=\"n\">$89,015<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">4,506<\/td><td class=\"n\">3,830<\/td><td class=\"n\">451<\/td><td class=\"n\">225<\/td><td class=\"n\">$204,577<\/td><td class=\"n\">$87,676<\/td><\/tr><tr><td>Poinsett County<\/td><td class=\"n\">4,161<\/td><td class=\"n\">3,537<\/td><td class=\"n\">416<\/td><td class=\"n\">208<\/td><td class=\"n\">$188,916<\/td><td class=\"n\">$80,964<\/td><\/tr><tr><td>Baxter County<\/td><td class=\"n\">3,859<\/td><td class=\"n\">3,280<\/td><td class=\"n\">386<\/td><td class=\"n\">193<\/td><td class=\"n\">$175,191<\/td><td class=\"n\">$75,082<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">3,842<\/td><td class=\"n\">3,265<\/td><td class=\"n\">384<\/td><td class=\"n\">192<\/td><td class=\"n\">$174,407<\/td><td class=\"n\">$74,746<\/td><\/tr><tr><td>Ouachita County<\/td><td class=\"n\">3,697<\/td><td class=\"n\">3,142<\/td><td class=\"n\">370<\/td><td class=\"n\">185<\/td><td class=\"n\">$167,829<\/td><td class=\"n\">$71,927<\/td><\/tr><tr><td>Boone County<\/td><td class=\"n\">3,592<\/td><td class=\"n\">3,053<\/td><td class=\"n\">359<\/td><td class=\"n\">180<\/td><td class=\"n\">$163,091<\/td><td class=\"n\">$69,896<\/td><\/tr><tr><td>Nevada County<\/td><td class=\"n\">3,062<\/td><td class=\"n\">2,602<\/td><td class=\"n\">306<\/td><td class=\"n\">153<\/td><td class=\"n\">$138,995<\/td><td class=\"n\">$59,569<\/td><\/tr><tr><td>Fulton County<\/td><td class=\"n\">3,061<\/td><td class=\"n\">2,602<\/td><td class=\"n\">306<\/td><td class=\"n\">153<\/td><td class=\"n\">$138,965<\/td><td class=\"n\">$59,557<\/td><\/tr><tr><td>Columbia County<\/td><td class=\"n\">3,005<\/td><td class=\"n\">2,554<\/td><td class=\"n\">301<\/td><td class=\"n\">150<\/td><td class=\"n\">$136,430<\/td><td class=\"n\">$58,470<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">2,507<\/td><td class=\"n\">2,131<\/td><td class=\"n\">251<\/td><td class=\"n\">125<\/td><td class=\"n\">$113,809<\/td><td class=\"n\">$48,775<\/td><\/tr><tr><td>Cleburne County<\/td><td class=\"n\">2,356<\/td><td class=\"n\">2,003<\/td><td class=\"n\">236<\/td><td class=\"n\">118<\/td><td class=\"n\">$106,969<\/td><td class=\"n\">$45,844<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">2,348<\/td><td class=\"n\">1,996<\/td><td class=\"n\">235<\/td><td class=\"n\">117<\/td><td class=\"n\">$106,585<\/td><td class=\"n\">$45,679<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">2,318<\/td><td class=\"n\">1,970<\/td><td class=\"n\">232<\/td><td class=\"n\">116<\/td><td class=\"n\">$105,234<\/td><td class=\"n\">$45,100<\/td><\/tr><tr><td>Sevier County<\/td><td class=\"n\">2,049<\/td><td class=\"n\">1,741<\/td><td class=\"n\">205<\/td><td class=\"n\">102<\/td><td class=\"n\">$93,015<\/td><td class=\"n\">$39,863<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">1,944<\/td><td class=\"n\">1,652<\/td><td class=\"n\">194<\/td><td class=\"n\">97<\/td><td class=\"n\">$88,250<\/td><td class=\"n\">$37,821<\/td><\/tr><tr><td>Hempstead County<\/td><td class=\"n\">1,888<\/td><td class=\"n\">1,605<\/td><td class=\"n\">189<\/td><td class=\"n\">94<\/td><td class=\"n\">$85,700<\/td><td class=\"n\">$36,729<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">1,849<\/td><td class=\"n\">1,572<\/td><td class=\"n\">185<\/td><td class=\"n\">92<\/td><td class=\"n\">$83,941<\/td><td class=\"n\">$35,975<\/td><\/tr><tr><td>Arkansas County<\/td><td class=\"n\">1,776<\/td><td class=\"n\">1,510<\/td><td class=\"n\">178<\/td><td class=\"n\">89<\/td><td class=\"n\">$80,650<\/td><td class=\"n\">$34,564<\/td><\/tr><tr><td>Yell County<\/td><td class=\"n\">1,770<\/td><td class=\"n\">1,504<\/td><td class=\"n\">177<\/td><td class=\"n\">88<\/td><td class=\"n\">$80,357<\/td><td class=\"n\">$34,439<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">1,764<\/td><td class=\"n\">1,500<\/td><td class=\"n\">176<\/td><td class=\"n\">88<\/td><td class=\"n\">$80,106<\/td><td class=\"n\">$34,331<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">1,647<\/td><td class=\"n\">1,400<\/td><td class=\"n\">165<\/td><td class=\"n\">82<\/td><td class=\"n\">$74,765<\/td><td class=\"n\">$32,042<\/td><\/tr><tr><td>St. Francis County<\/td><td class=\"n\">1,619<\/td><td class=\"n\">1,376<\/td><td class=\"n\">162<\/td><td class=\"n\">81<\/td><td class=\"n\">$73,517<\/td><td class=\"n\">$31,507<\/td><\/tr><tr><td>Desha County<\/td><td class=\"n\">1,486<\/td><td class=\"n\">1,263<\/td><td class=\"n\">149<\/td><td class=\"n\">74<\/td><td class=\"n\">$67,468<\/td><td class=\"n\">$28,915<\/td><\/tr><tr><td>Izard County<\/td><td class=\"n\">1,407<\/td><td class=\"n\">1,196<\/td><td class=\"n\">141<\/td><td class=\"n\">70<\/td><td class=\"n\">$63,877<\/td><td class=\"n\">$27,376<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">1,385<\/td><td class=\"n\">1,177<\/td><td class=\"n\">138<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,862<\/td><td class=\"n\">$26,941<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">1,382<\/td><td class=\"n\">1,175<\/td><td class=\"n\">138<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,743<\/td><td class=\"n\">$26,890<\/td><\/tr><tr><td>Howard County<\/td><td class=\"n\">1,322<\/td><td class=\"n\">1,124<\/td><td class=\"n\">132<\/td><td class=\"n\">66<\/td><td class=\"n\">$60,010<\/td><td class=\"n\">$25,719<\/td><\/tr><tr><td>Phillips County<\/td><td class=\"n\">1,239<\/td><td class=\"n\">1,053<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,267<\/td><td class=\"n\">$24,114<\/td><\/tr><tr><td>Little River County<\/td><td class=\"n\">1,194<\/td><td class=\"n\">1,015<\/td><td class=\"n\">119<\/td><td class=\"n\">60<\/td><td class=\"n\">$54,212<\/td><td class=\"n\">$23,234<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">1,149<\/td><td class=\"n\">976<\/td><td class=\"n\">115<\/td><td class=\"n\">57<\/td><td class=\"n\">$52,144<\/td><td class=\"n\">$22,348<\/td><\/tr><tr><td>Chicot County<\/td><td class=\"n\">1,020<\/td><td class=\"n\">867<\/td><td class=\"n\">102<\/td><td class=\"n\">51<\/td><td class=\"n\">$46,314<\/td><td class=\"n\">$19,849<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">1,003<\/td><td class=\"n\">852<\/td><td class=\"n\">100<\/td><td class=\"n\">50<\/td><td class=\"n\">$45,527<\/td><td class=\"n\">$19,511<\/td><\/tr><tr><td>Ashley County<\/td><td class=\"n\">983<\/td><td class=\"n\">835<\/td><td class=\"n\">98<\/td><td class=\"n\">49<\/td><td class=\"n\">$44,625<\/td><td class=\"n\">$19,125<\/td><\/tr><tr><td>Dallas County<\/td><td class=\"n\">950<\/td><td class=\"n\">807<\/td><td class=\"n\">95<\/td><td class=\"n\">47<\/td><td class=\"n\">$43,118<\/td><td class=\"n\">$18,479<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">943<\/td><td class=\"n\">801<\/td><td class=\"n\">94<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,800<\/td><td class=\"n\">$18,343<\/td><\/tr><tr><td>Drew County<\/td><td class=\"n\">915<\/td><td class=\"n\">777<\/td><td class=\"n\">91<\/td><td class=\"n\">46<\/td><td class=\"n\">$41,527<\/td><td class=\"n\">$17,797<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">810<\/td><td class=\"n\">688<\/td><td class=\"n\">81<\/td><td class=\"n\">40<\/td><td class=\"n\">$36,774<\/td><td class=\"n\">$15,760<\/td><\/tr><tr><td>Van Buren County<\/td><td class=\"n\">781<\/td><td class=\"n\">664<\/td><td class=\"n\">78<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,455<\/td><td class=\"n\">$15,195<\/td><\/tr><tr><td>Bradley County<\/td><td class=\"n\">727<\/td><td class=\"n\">618<\/td><td class=\"n\">73<\/td><td class=\"n\">36<\/td><td class=\"n\">$33,014<\/td><td class=\"n\">$14,149<\/td><\/tr><tr><td>Sharp County<\/td><td class=\"n\">699<\/td><td class=\"n\">594<\/td><td class=\"n\">70<\/td><td class=\"n\">35<\/td><td class=\"n\">$31,739<\/td><td class=\"n\">$13,602<\/td><\/tr><tr><td>Woodruff County<\/td><td class=\"n\">686<\/td><td class=\"n\">583<\/td><td class=\"n\">69<\/td><td class=\"n\">34<\/td><td class=\"n\">$31,162<\/td><td class=\"n\">$13,355<\/td><\/tr><tr><td>Newton County<\/td><td class=\"n\">674<\/td><td class=\"n\">573<\/td><td class=\"n\">67<\/td><td class=\"n\">34<\/td><td class=\"n\">$30,607<\/td><td class=\"n\">$13,117<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">584<\/td><td class=\"n\">497<\/td><td class=\"n\">58<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,525<\/td><td class=\"n\">$11,368<\/td><\/tr><tr><td>Stone County<\/td><td class=\"n\">534<\/td><td class=\"n\">454<\/td><td class=\"n\">53<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,236<\/td><td class=\"n\">$10,387<\/td><\/tr><tr><td>Prairie County<\/td><td class=\"n\">452<\/td><td class=\"n\">384<\/td><td class=\"n\">45<\/td><td class=\"n\">23<\/td><td class=\"n\">$20,515<\/td><td class=\"n\">$8,792<\/td><\/tr><tr><td>Searcy County<\/td><td class=\"n\">371<\/td><td class=\"n\">315<\/td><td class=\"n\">37<\/td><td class=\"n\">19<\/td><td class=\"n\">$16,832<\/td><td class=\"n\">$7,214<\/td><\/tr><tr><td>Cleveland County<\/td><td class=\"n\">344<\/td><td class=\"n\">292<\/td><td class=\"n\">34<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,605<\/td><td class=\"n\">$6,688<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">335<\/td><td class=\"n\">285<\/td><td class=\"n\">34<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,227<\/td><td class=\"n\">$6,526<\/td><\/tr><tr><td>Lafayette County<\/td><td class=\"n\">284<\/td><td class=\"n\">241<\/td><td class=\"n\">28<\/td><td class=\"n\">14<\/td><td class=\"n\">$12,887<\/td><td class=\"n\">$5,523<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">271<\/td><td class=\"n\">230<\/td><td class=\"n\">27<\/td><td class=\"n\">14<\/td><td class=\"n\">$12,295<\/td><td class=\"n\">$5,269<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-c\">C<\/h3><details class=\"sds-state\" id=\"california\"><summary>California Spend Data<\/summary><div class=\"sds-state-body\"><h3>California Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $675.0 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $1.763 billion<\/li><li><strong>2026 estimated fan accounts:<\/strong> 10.41 million<\/li><li><strong>2026 male fan accounts:<\/strong> 8.85 million accounts &amp; $573.8 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 1.04 million accounts &amp; $67.5 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 520,392 accounts &amp; $33.8 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $472.5 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $202.5 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $217,492<\/li><li><strong>National rank (per-capita):<\/strong> #13<\/li><li><strong>National rank (total):<\/strong> #1<\/li><li><strong>Change vs FY2025:<\/strong> +7.2%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 58<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-california-5\">Cities in California (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Los Angeles<\/td><td class=\"n\">$115.9 million<\/td><td class=\"n\">$369,431<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$109.3 million<\/td><td class=\"n\">$312.2 million<\/td><td class=\"n\">2<\/td><\/tr><tr><td class=\"r\">2<\/td><td>San Diego<\/td><td class=\"n\">$34.22 million<\/td><td class=\"n\">$305,897<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$34.65 million<\/td><td class=\"n\">$102.4 million<\/td><td class=\"n\">11<\/td><\/tr><tr><td class=\"r\">3<\/td><td>San Francisco<\/td><td class=\"n\">$22.09 million<\/td><td class=\"n\">$318,381<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$21.83 million<\/td><td class=\"n\">$67.78 million<\/td><td class=\"n\">19<\/td><\/tr><tr><td class=\"r\">4<\/td><td>San Jose<\/td><td class=\"n\">$19.39 million<\/td><td class=\"n\">$239,866<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$19.95 million<\/td><td class=\"n\">$58.00 million<\/td><td class=\"n\">27<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Fresno<\/td><td class=\"n\">$8.64 million<\/td><td class=\"n\">$207,748<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$8.20 million<\/td><td class=\"n\">$24.16 million<\/td><td class=\"n\">52<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in California cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Los Angeles<\/td><td class=\"n\">1.79 million<\/td><td class=\"n\">1.52 million<\/td><td class=\"n\">178,677<\/td><td class=\"n\">89,338<\/td><td class=\"n\">$81.1 million<\/td><td class=\"n\">$34.8 million<\/td><\/tr><tr><td>San Diego<\/td><td class=\"n\">527,693<\/td><td class=\"n\">448,539<\/td><td class=\"n\">52,769<\/td><td class=\"n\">26,385<\/td><td class=\"n\">$24.0 million<\/td><td class=\"n\">$10.3 million<\/td><\/tr><tr><td>San Francisco<\/td><td class=\"n\">340,557<\/td><td class=\"n\">289,473<\/td><td class=\"n\">34,056<\/td><td class=\"n\">17,028<\/td><td class=\"n\">$15.5 million<\/td><td class=\"n\">$6.63 million<\/td><\/tr><tr><td>San Jose<\/td><td class=\"n\">298,916<\/td><td class=\"n\">254,078<\/td><td class=\"n\">29,892<\/td><td class=\"n\">14,946<\/td><td class=\"n\">$13.6 million<\/td><td class=\"n\">$5.82 million<\/td><\/tr><tr><td>Fresno<\/td><td class=\"n\">133,224<\/td><td class=\"n\">113,241<\/td><td class=\"n\">13,322<\/td><td class=\"n\">6,661<\/td><td class=\"n\">$6.05 million<\/td><td class=\"n\">$2.59 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-california-58\">Counties in California (58), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Plumas County<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$448,000<\/td><td class=\"n up\">+49.1%<\/td><td class=\"n\">$841,586<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">10<\/td><td class=\"n\">651<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Siskiyou County<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">$411,473<\/td><td class=\"n up\">+38.9%<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$2.95 million<\/td><td class=\"n\">14<\/td><td class=\"n\">487<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Colusa County<\/td><td class=\"n\">$802,237<\/td><td class=\"n\">$317,257<\/td><td class=\"n up\">+29.9%<\/td><td class=\"n\">$617,730<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">51<\/td><td class=\"n\">897<\/td><\/tr><tr><td class=\"r\">4<\/td><td>San Francisco County<\/td><td class=\"n\">$20.52 million<\/td><td class=\"n\">$312,766<\/td><td class=\"n down\">-3.5%<\/td><td class=\"n\">$21.25 million<\/td><td class=\"n\">$66.81 million<\/td><td class=\"n\">54<\/td><td class=\"n\">44<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Calaveras County<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$308,549<\/td><td class=\"n up\">+34.5%<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">58<\/td><td class=\"n\">616<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Lake County<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$305,151<\/td><td class=\"n up\">+33.5%<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$3.22 million<\/td><td class=\"n\">66<\/td><td class=\"n\">489<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Glenn County<\/td><td class=\"n\">$742,406<\/td><td class=\"n\">$272,383<\/td><td class=\"n up\">+27.2%<\/td><td class=\"n\">$583,726<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">152<\/td><td class=\"n\">945<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Sacramento County<\/td><td class=\"n\">$34.49 million<\/td><td class=\"n\">$270,520<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$31.50 million<\/td><td class=\"n\">$88.74 million<\/td><td class=\"n\">161<\/td><td class=\"n\">20<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Tuolumne County<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$266,422<\/td><td class=\"n up\">+29.5%<\/td><td class=\"n\">$954,930<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">184<\/td><td class=\"n\">660<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Los Angeles County<\/td><td class=\"n\">$200.0 million<\/td><td class=\"n\">$262,789<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$191.2 million<\/td><td class=\"n\">$525.8 million<\/td><td class=\"n\">204<\/td><td class=\"n\">1<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Imperial County<\/td><td class=\"n\">$3.69 million<\/td><td class=\"n\">$253,181<\/td><td class=\"n up\">+15.8%<\/td><td class=\"n\">$3.19 million<\/td><td class=\"n\">$8.11 million<\/td><td class=\"n\">268<\/td><td class=\"n\">260<\/td><\/tr><tr><td class=\"r\">12<\/td><td>San Diego County<\/td><td class=\"n\">$64.40 million<\/td><td class=\"n\">$249,767<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$59.17 million<\/td><td class=\"n\">$169.7 million<\/td><td class=\"n\">298<\/td><td class=\"n\">7<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Inyo County<\/td><td class=\"n\">$397,031<\/td><td class=\"n\">$239,755<\/td><td class=\"n up\">+24.7%<\/td><td class=\"n\">$318,499<\/td><td class=\"n\">$743,774<\/td><td class=\"n\">375<\/td><td class=\"n\">1416<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Santa Clara County<\/td><td class=\"n\">$35.23 million<\/td><td class=\"n\">$234,250<\/td><td class=\"n up\">+2.9%<\/td><td class=\"n\">$34.24 million<\/td><td class=\"n\">$90.76 million<\/td><td class=\"n\">432<\/td><td class=\"n\">18<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Mendocino County<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">$230,107<\/td><td class=\"n up\">+20.4%<\/td><td class=\"n\">$1.35 million<\/td><td class=\"n\">$3.26 million<\/td><td class=\"n\">491<\/td><td class=\"n\">536<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Merced County<\/td><td class=\"n\">$5.39 million<\/td><td class=\"n\">$229,747<\/td><td class=\"n up\">+15.1%<\/td><td class=\"n\">$4.68 million<\/td><td class=\"n\">$12.91 million<\/td><td class=\"n\">497<\/td><td class=\"n\">191<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Madera County<\/td><td class=\"n\">$3.03 million<\/td><td class=\"n\">$228,138<\/td><td class=\"n up\">+20.5%<\/td><td class=\"n\">$2.52 million<\/td><td class=\"n\">$6.55 million<\/td><td class=\"n\">517<\/td><td class=\"n\">319<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Mono County<\/td><td class=\"n\">$244,405<\/td><td class=\"n\">$226,913<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$231,790<\/td><td class=\"n\">$691,375<\/td><td class=\"n\">531<\/td><td class=\"n\">1816<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Stanislaus County<\/td><td class=\"n\">$9.68 million<\/td><td class=\"n\">$221,139<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$8.61 million<\/td><td class=\"n\">$23.89 million<\/td><td class=\"n\">611<\/td><td class=\"n\">103<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Shasta County<\/td><td class=\"n\">$3.14 million<\/td><td class=\"n\">$220,132<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$6.93 million<\/td><td class=\"n\">630<\/td><td class=\"n\">309<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Tulare County<\/td><td class=\"n\">$8.20 million<\/td><td class=\"n\">$215,724<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$7.38 million<\/td><td class=\"n\">$20.54 million<\/td><td class=\"n\">709<\/td><td class=\"n\">127<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Alpine County<\/td><td class=\"n\">$6,580<\/td><td class=\"n\">$214,427<\/td><td class=\"n up\">+22.2%<\/td><td class=\"n\">$5,384<\/td><td class=\"n\">$13,184<\/td><td class=\"n\">727<\/td><td class=\"n\">3020<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Sonoma County<\/td><td class=\"n\">$8.07 million<\/td><td class=\"n\">$211,787<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$7.71 million<\/td><td class=\"n\">$21.19 million<\/td><td class=\"n\">771<\/td><td class=\"n\">130<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Sutter County<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">$211,545<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">776<\/td><td class=\"n\">537<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Del Norte County<\/td><td class=\"n\">$407,194<\/td><td class=\"n\">$208,855<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$358,737<\/td><td class=\"n\">$958,990<\/td><td class=\"n\">824<\/td><td class=\"n\">1382<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Kern County<\/td><td class=\"n\">$14.89 million<\/td><td class=\"n\">$205,217<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$13.44 million<\/td><td class=\"n\">$37.28 million<\/td><td class=\"n\">883<\/td><td class=\"n\">57<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Riverside County<\/td><td class=\"n\">$40.92 million<\/td><td class=\"n\">$205,134<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$37.40 million<\/td><td class=\"n\">$105.0 million<\/td><td class=\"n\">885<\/td><td class=\"n\">14<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Sierra County<\/td><td class=\"n\">$7,081<\/td><td class=\"n\">$202,531<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$6,234<\/td><td class=\"n\">$16,650<\/td><td class=\"n\">930<\/td><td class=\"n\">3013<\/td><\/tr><tr><td class=\"r\">29<\/td><td>San Benito County<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$199,959<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$988,934<\/td><td class=\"n\">$2.92 million<\/td><td class=\"n\">976<\/td><td class=\"n\">743<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Orange County<\/td><td class=\"n\">$49.29 million<\/td><td class=\"n\">$199,667<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$43.37 million<\/td><td class=\"n\">$118.2 million<\/td><td class=\"n\">987<\/td><td class=\"n\">11<\/td><\/tr><tr><td class=\"r\">31<\/td><td>San Bernardino County<\/td><td class=\"n\">$34.61 million<\/td><td class=\"n\">$198,608<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$33.07 million<\/td><td class=\"n\">$97.99 million<\/td><td class=\"n\">1013<\/td><td class=\"n\">19<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Yolo County<\/td><td class=\"n\">$3.39 million<\/td><td class=\"n\">$195,757<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$3.18 million<\/td><td class=\"n\">$8.56 million<\/td><td class=\"n\">1102<\/td><td class=\"n\">282<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Humboldt County<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$194,746<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">$5.60 million<\/td><td class=\"n\">1131<\/td><td class=\"n\">463<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Modoc County<\/td><td class=\"n\">$46,236<\/td><td class=\"n\">$188,672<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$44,488<\/td><td class=\"n\">$129,682<\/td><td class=\"n\">1327<\/td><td class=\"n\">2721<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Solano County<\/td><td class=\"n\">$6.30 million<\/td><td class=\"n\">$179,271<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$6.11 million<\/td><td class=\"n\">$17.51 million<\/td><td class=\"n\">1592<\/td><td class=\"n\">163<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Mariposa County<\/td><td class=\"n\">$131,388<\/td><td class=\"n\">$178,403<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$120,996<\/td><td class=\"n\">$395,442<\/td><td class=\"n\">1624<\/td><td class=\"n\">2235<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Yuba County<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$177,491<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$3.19 million<\/td><td class=\"n\">1651<\/td><td class=\"n\">707<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Tehama County<\/td><td class=\"n\">$784,501<\/td><td class=\"n\">$176,425<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$756,577<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">1685<\/td><td class=\"n\">912<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Alameda County<\/td><td class=\"n\">$22.54 million<\/td><td class=\"n\">$176,412<\/td><td class=\"n up\">+14.4%<\/td><td class=\"n\">$19.71 million<\/td><td class=\"n\">$53.54 million<\/td><td class=\"n\">1687<\/td><td class=\"n\">37<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Fresno County<\/td><td class=\"n\">$14.03 million<\/td><td class=\"n\">$174,090<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$13.48 million<\/td><td class=\"n\">$38.31 million<\/td><td class=\"n\">1744<\/td><td class=\"n\">61<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Ventura County<\/td><td class=\"n\">$11.19 million<\/td><td class=\"n\">$173,543<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$10.82 million<\/td><td class=\"n\">$31.14 million<\/td><td class=\"n\">1760<\/td><td class=\"n\">87<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Lassen County<\/td><td class=\"n\">$264,636<\/td><td class=\"n\">$173,533<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$235,474<\/td><td class=\"n\">$629,292<\/td><td class=\"n\">1762<\/td><td class=\"n\">1759<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Monterey County<\/td><td class=\"n\">$5.68 million<\/td><td class=\"n\">$170,733<\/td><td class=\"n up\">+11.8%<\/td><td class=\"n\">$5.08 million<\/td><td class=\"n\">$14.43 million<\/td><td class=\"n\">1824<\/td><td class=\"n\">180<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Kings County<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$169,535<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$5.52 million<\/td><td class=\"n\">1851<\/td><td class=\"n\">469<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Santa Barbara County<\/td><td class=\"n\">$5.72 million<\/td><td class=\"n\">$168,787<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$5.47 million<\/td><td class=\"n\">$16.15 million<\/td><td class=\"n\">1871<\/td><td class=\"n\">179<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Trinity County<\/td><td class=\"n\">$75,640<\/td><td class=\"n\">$168,293<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$67,157<\/td><td class=\"n\">$239,166<\/td><td class=\"n\">1883<\/td><td class=\"n\">2532<\/td><\/tr><tr><td class=\"r\">47<\/td><td>San Luis Obispo County<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">$167,837<\/td><td class=\"n up\">+10.5%<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">$9.12 million<\/td><td class=\"n\">1902<\/td><td class=\"n\">268<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Butte County<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$163,385<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$2.56 million<\/td><td class=\"n\">$8.06 million<\/td><td class=\"n\">2034<\/td><td class=\"n\">373<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Napa County<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$155,139<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$4.79 million<\/td><td class=\"n\">2239<\/td><td class=\"n\">585<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Amador County<\/td><td class=\"n\">$334,277<\/td><td class=\"n\">$153,612<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$325,016<\/td><td class=\"n\">$818,271<\/td><td class=\"n\">2279<\/td><td class=\"n\">1568<\/td><\/tr><tr><td class=\"r\">51<\/td><td>El Dorado County<\/td><td class=\"n\">$2.14 million<\/td><td class=\"n\">$153,213<\/td><td class=\"n up\">+17.3%<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$4.93 million<\/td><td class=\"n\">2290<\/td><td class=\"n\">428<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Santa Cruz County<\/td><td class=\"n\">$2.92 million<\/td><td class=\"n\">$152,522<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">$8.41 million<\/td><td class=\"n\">2307<\/td><td class=\"n\">330<\/td><\/tr><tr><td class=\"r\">53<\/td><td>San Joaquin County<\/td><td class=\"n\">$9.58 million<\/td><td class=\"n\">$150,977<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$9.28 million<\/td><td class=\"n\">$26.76 million<\/td><td class=\"n\">2339<\/td><td class=\"n\">108<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Contra Costa County<\/td><td class=\"n\">$12.51 million<\/td><td class=\"n\">$138,538<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$11.59 million<\/td><td class=\"n\">$34.05 million<\/td><td class=\"n\">2568<\/td><td class=\"n\">71<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Nevada County<\/td><td class=\"n\">$891,394<\/td><td class=\"n\">$137,937<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$855,754<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">2582<\/td><td class=\"n\">831<\/td><\/tr><tr><td class=\"r\">56<\/td><td>San Mateo County<\/td><td class=\"n\">$7.58 million<\/td><td class=\"n\">$133,683<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$7.25 million<\/td><td class=\"n\">$20.30 million<\/td><td class=\"n\">2632<\/td><td class=\"n\">141<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Placer County<\/td><td class=\"n\">$4.29 million<\/td><td class=\"n\">$130,223<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$4.09 million<\/td><td class=\"n\">$12.12 million<\/td><td class=\"n\">2669<\/td><td class=\"n\">227<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Marin County<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">$114,606<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$5.69 million<\/td><td class=\"n\">2860<\/td><td class=\"n\">448<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 California counties (58), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Los Angeles County<\/td><td class=\"n\">3.08 million<\/td><td class=\"n\">2.62 million<\/td><td class=\"n\">308,388<\/td><td class=\"n\">154,194<\/td><td class=\"n\">$140.0 million<\/td><td class=\"n\">$60.0 million<\/td><\/tr><tr><td>San Diego County<\/td><td class=\"n\">993,005<\/td><td class=\"n\">844,054<\/td><td class=\"n\">99,300<\/td><td class=\"n\">49,650<\/td><td class=\"n\">$45.1 million<\/td><td class=\"n\">$19.3 million<\/td><\/tr><tr><td>Orange County<\/td><td class=\"n\">759,983<\/td><td class=\"n\">645,985<\/td><td class=\"n\">75,998<\/td><td class=\"n\">37,999<\/td><td class=\"n\">$34.5 million<\/td><td class=\"n\">$14.8 million<\/td><\/tr><tr><td>Riverside County<\/td><td class=\"n\">631,002<\/td><td class=\"n\">536,351<\/td><td class=\"n\">63,100<\/td><td class=\"n\">31,550<\/td><td class=\"n\">$28.6 million<\/td><td class=\"n\">$12.3 million<\/td><\/tr><tr><td>Santa Clara County<\/td><td class=\"n\">543,137<\/td><td class=\"n\">461,666<\/td><td class=\"n\">54,314<\/td><td class=\"n\">27,157<\/td><td class=\"n\">$24.7 million<\/td><td class=\"n\">$10.6 million<\/td><\/tr><tr><td>San Bernardino County<\/td><td class=\"n\">533,562<\/td><td class=\"n\">453,528<\/td><td class=\"n\">53,356<\/td><td class=\"n\">26,678<\/td><td class=\"n\">$24.2 million<\/td><td class=\"n\">$10.4 million<\/td><\/tr><tr><td>Sacramento County<\/td><td class=\"n\">531,756<\/td><td class=\"n\">451,993<\/td><td class=\"n\">53,176<\/td><td class=\"n\">26,588<\/td><td class=\"n\">$24.1 million<\/td><td class=\"n\">$10.3 million<\/td><\/tr><tr><td>Alameda County<\/td><td class=\"n\">347,572<\/td><td class=\"n\">295,436<\/td><td class=\"n\">34,757<\/td><td class=\"n\">17,379<\/td><td class=\"n\">$15.8 million<\/td><td class=\"n\">$6.76 million<\/td><\/tr><tr><td>San Francisco County<\/td><td class=\"n\">316,368<\/td><td class=\"n\">268,913<\/td><td class=\"n\">31,637<\/td><td class=\"n\">15,818<\/td><td class=\"n\">$14.4 million<\/td><td class=\"n\">$6.16 million<\/td><\/tr><tr><td>Kern County<\/td><td class=\"n\">229,612<\/td><td class=\"n\">195,170<\/td><td class=\"n\">22,961<\/td><td class=\"n\">11,481<\/td><td class=\"n\">$10.4 million<\/td><td class=\"n\">$4.47 million<\/td><\/tr><tr><td>Fresno County<\/td><td class=\"n\">216,272<\/td><td class=\"n\">183,831<\/td><td class=\"n\">21,627<\/td><td class=\"n\">10,814<\/td><td class=\"n\">$9.82 million<\/td><td class=\"n\">$4.21 million<\/td><\/tr><tr><td>Contra Costa County<\/td><td class=\"n\">192,862<\/td><td class=\"n\">163,933<\/td><td class=\"n\">19,286<\/td><td class=\"n\">9,643<\/td><td class=\"n\">$8.76 million<\/td><td class=\"n\">$3.75 million<\/td><\/tr><tr><td>Ventura County<\/td><td class=\"n\">172,609<\/td><td class=\"n\">146,717<\/td><td class=\"n\">17,261<\/td><td class=\"n\">8,630<\/td><td class=\"n\">$7.84 million<\/td><td class=\"n\">$3.36 million<\/td><\/tr><tr><td>Stanislaus County<\/td><td class=\"n\">149,304<\/td><td class=\"n\">126,908<\/td><td class=\"n\">14,930<\/td><td class=\"n\">7,465<\/td><td class=\"n\">$6.78 million<\/td><td class=\"n\">$2.91 million<\/td><\/tr><tr><td>San Joaquin County<\/td><td class=\"n\">147,730<\/td><td class=\"n\">125,571<\/td><td class=\"n\">14,773<\/td><td class=\"n\">7,387<\/td><td class=\"n\">$6.71 million<\/td><td class=\"n\">$2.87 million<\/td><\/tr><tr><td>Tulare County<\/td><td class=\"n\">126,492<\/td><td class=\"n\">107,518<\/td><td class=\"n\">12,649<\/td><td class=\"n\">6,325<\/td><td class=\"n\">$5.74 million<\/td><td class=\"n\">$2.46 million<\/td><\/tr><tr><td>Sonoma County<\/td><td class=\"n\">124,355<\/td><td class=\"n\">105,702<\/td><td class=\"n\">12,435<\/td><td class=\"n\">6,218<\/td><td class=\"n\">$5.65 million<\/td><td class=\"n\">$2.42 million<\/td><\/tr><tr><td>San Mateo County<\/td><td class=\"n\">116,817<\/td><td class=\"n\">99,295<\/td><td class=\"n\">11,682<\/td><td class=\"n\">5,841<\/td><td class=\"n\">$5.30 million<\/td><td class=\"n\">$2.27 million<\/td><\/tr><tr><td>Solano County<\/td><td class=\"n\">97,168<\/td><td class=\"n\">82,593<\/td><td class=\"n\">9,717<\/td><td class=\"n\">4,858<\/td><td class=\"n\">$4.41 million<\/td><td class=\"n\">$1.89 million<\/td><\/tr><tr><td>Santa Barbara County<\/td><td class=\"n\">88,250<\/td><td class=\"n\">75,013<\/td><td class=\"n\">8,825<\/td><td class=\"n\">4,413<\/td><td class=\"n\">$4.01 million<\/td><td class=\"n\">$1.72 million<\/td><\/tr><tr><td>Monterey County<\/td><td class=\"n\">87,648<\/td><td class=\"n\">74,501<\/td><td class=\"n\">8,765<\/td><td class=\"n\">4,382<\/td><td class=\"n\">$3.98 million<\/td><td class=\"n\">$1.71 million<\/td><\/tr><tr><td>Merced County<\/td><td class=\"n\">83,069<\/td><td class=\"n\">70,609<\/td><td class=\"n\">8,307<\/td><td class=\"n\">4,153<\/td><td class=\"n\">$3.77 million<\/td><td class=\"n\">$1.62 million<\/td><\/tr><tr><td>Placer County<\/td><td class=\"n\">66,070<\/td><td class=\"n\">56,160<\/td><td class=\"n\">6,607<\/td><td class=\"n\">3,304<\/td><td class=\"n\">$3.00 million<\/td><td class=\"n\">$1.29 million<\/td><\/tr><tr><td>Imperial County<\/td><td class=\"n\">56,961<\/td><td class=\"n\">48,417<\/td><td class=\"n\">5,696<\/td><td class=\"n\">2,848<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">$1.11 million<\/td><\/tr><tr><td>San Luis Obispo County<\/td><td class=\"n\">55,279<\/td><td class=\"n\">46,987<\/td><td class=\"n\">5,528<\/td><td class=\"n\">2,764<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">$1.08 million<\/td><\/tr><tr><td>Yolo County<\/td><td class=\"n\">52,220<\/td><td class=\"n\">44,387<\/td><td class=\"n\">5,222<\/td><td class=\"n\">2,611<\/td><td class=\"n\">$2.37 million<\/td><td class=\"n\">$1.02 million<\/td><\/tr><tr><td>Shasta County<\/td><td class=\"n\">48,435<\/td><td class=\"n\">41,170<\/td><td class=\"n\">4,844<\/td><td class=\"n\">2,422<\/td><td class=\"n\">$2.20 million<\/td><td class=\"n\">$942,403<\/td><\/tr><tr><td>Madera County<\/td><td class=\"n\">46,731<\/td><td class=\"n\">39,722<\/td><td class=\"n\">4,673<\/td><td class=\"n\">2,337<\/td><td class=\"n\">$2.12 million<\/td><td class=\"n\">$909,252<\/td><\/tr><tr><td>Santa Cruz County<\/td><td class=\"n\">45,089<\/td><td class=\"n\">38,326<\/td><td class=\"n\">4,509<\/td><td class=\"n\">2,254<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">$877,306<\/td><\/tr><tr><td>Butte County<\/td><td class=\"n\">39,119<\/td><td class=\"n\">33,251<\/td><td class=\"n\">3,912<\/td><td class=\"n\">1,956<\/td><td class=\"n\">$1.78 million<\/td><td class=\"n\">$761,133<\/td><\/tr><tr><td>El Dorado County<\/td><td class=\"n\">33,003<\/td><td class=\"n\">28,052<\/td><td class=\"n\">3,300<\/td><td class=\"n\">1,650<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$642,136<\/td><\/tr><tr><td>Marin County<\/td><td class=\"n\">30,968<\/td><td class=\"n\">26,323<\/td><td class=\"n\">3,097<\/td><td class=\"n\">1,548<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$602,547<\/td><\/tr><tr><td>Humboldt County<\/td><td class=\"n\">30,050<\/td><td class=\"n\">25,543<\/td><td class=\"n\">3,005<\/td><td class=\"n\">1,503<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$584,688<\/td><\/tr><tr><td>Kings County<\/td><td class=\"n\">29,667<\/td><td class=\"n\">25,217<\/td><td class=\"n\">2,967<\/td><td class=\"n\">1,483<\/td><td class=\"n\">$1.35 million<\/td><td class=\"n\">$577,240<\/td><\/tr><tr><td>Siskiyou County<\/td><td class=\"n\">28,711<\/td><td class=\"n\">24,404<\/td><td class=\"n\">2,871<\/td><td class=\"n\">1,436<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">$558,622<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">28,517<\/td><td class=\"n\">24,240<\/td><td class=\"n\">2,852<\/td><td class=\"n\">1,426<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$554,863<\/td><\/tr><tr><td>Mendocino County<\/td><td class=\"n\">24,996<\/td><td class=\"n\">21,246<\/td><td class=\"n\">2,500<\/td><td class=\"n\">1,250<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$486,340<\/td><\/tr><tr><td>Sutter County<\/td><td class=\"n\">24,996<\/td><td class=\"n\">21,246<\/td><td class=\"n\">2,500<\/td><td class=\"n\">1,250<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$486,339<\/td><\/tr><tr><td>Napa County<\/td><td class=\"n\">22,386<\/td><td class=\"n\">19,028<\/td><td class=\"n\">2,239<\/td><td class=\"n\">1,119<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$435,557<\/td><\/tr><tr><td>Calaveras County<\/td><td class=\"n\">21,032<\/td><td class=\"n\">17,877<\/td><td class=\"n\">2,103<\/td><td class=\"n\">1,052<\/td><td class=\"n\">$954,860<\/td><td class=\"n\">$409,226<\/td><\/tr><tr><td>Plumas County<\/td><td class=\"n\">19,346<\/td><td class=\"n\">16,444<\/td><td class=\"n\">1,935<\/td><td class=\"n\">967<\/td><td class=\"n\">$878,288<\/td><td class=\"n\">$376,409<\/td><\/tr><tr><td>Tuolumne County<\/td><td class=\"n\">19,067<\/td><td class=\"n\">16,207<\/td><td class=\"n\">1,907<\/td><td class=\"n\">953<\/td><td class=\"n\">$865,619<\/td><td class=\"n\">$370,980<\/td><\/tr><tr><td>Yuba County<\/td><td class=\"n\">17,381<\/td><td class=\"n\">14,774<\/td><td class=\"n\">1,738<\/td><td class=\"n\">869<\/td><td class=\"n\">$789,106<\/td><td class=\"n\">$338,188<\/td><\/tr><tr><td>San Benito County<\/td><td class=\"n\">16,199<\/td><td class=\"n\">13,769<\/td><td class=\"n\">1,620<\/td><td class=\"n\">810<\/td><td class=\"n\">$735,417<\/td><td class=\"n\">$315,179<\/td><\/tr><tr><td>Nevada County<\/td><td class=\"n\">13,744<\/td><td class=\"n\">11,682<\/td><td class=\"n\">1,374<\/td><td class=\"n\">687<\/td><td class=\"n\">$623,976<\/td><td class=\"n\">$267,418<\/td><\/tr><tr><td>Colusa County<\/td><td class=\"n\">12,369<\/td><td class=\"n\">10,514<\/td><td class=\"n\">1,237<\/td><td class=\"n\">618<\/td><td class=\"n\">$561,566<\/td><td class=\"n\">$240,671<\/td><\/tr><tr><td>Tehama County<\/td><td class=\"n\">12,096<\/td><td class=\"n\">10,282<\/td><td class=\"n\">1,210<\/td><td class=\"n\">605<\/td><td class=\"n\">$549,150<\/td><td class=\"n\">$235,350<\/td><\/tr><tr><td>Glenn County<\/td><td class=\"n\">11,447<\/td><td class=\"n\">9,730<\/td><td class=\"n\">1,145<\/td><td class=\"n\">572<\/td><td class=\"n\">$519,684<\/td><td class=\"n\">$222,722<\/td><\/tr><tr><td>Del Norte County<\/td><td class=\"n\">6,278<\/td><td class=\"n\">5,337<\/td><td class=\"n\">628<\/td><td class=\"n\">314<\/td><td class=\"n\">$285,036<\/td><td class=\"n\">$122,158<\/td><\/tr><tr><td>Inyo County<\/td><td class=\"n\">6,122<\/td><td class=\"n\">5,203<\/td><td class=\"n\">612<\/td><td class=\"n\">306<\/td><td class=\"n\">$277,922<\/td><td class=\"n\">$119,109<\/td><\/tr><tr><td>Amador County<\/td><td class=\"n\">5,154<\/td><td class=\"n\">4,381<\/td><td class=\"n\">515<\/td><td class=\"n\">258<\/td><td class=\"n\">$233,994<\/td><td class=\"n\">$100,283<\/td><\/tr><tr><td>Lassen County<\/td><td class=\"n\">4,080<\/td><td class=\"n\">3,468<\/td><td class=\"n\">408<\/td><td class=\"n\">204<\/td><td class=\"n\">$185,245<\/td><td class=\"n\">$79,391<\/td><\/tr><tr><td>Mono County<\/td><td class=\"n\">3,768<\/td><td class=\"n\">3,203<\/td><td class=\"n\">377<\/td><td class=\"n\">188<\/td><td class=\"n\">$171,084<\/td><td class=\"n\">$73,322<\/td><\/tr><tr><td>Mariposa County<\/td><td class=\"n\">2,026<\/td><td class=\"n\">1,722<\/td><td class=\"n\">203<\/td><td class=\"n\">101<\/td><td class=\"n\">$91,972<\/td><td class=\"n\">$39,417<\/td><\/tr><tr><td>Trinity County<\/td><td class=\"n\">1,166<\/td><td class=\"n\">991<\/td><td class=\"n\">117<\/td><td class=\"n\">58<\/td><td class=\"n\">$52,948<\/td><td class=\"n\">$22,692<\/td><\/tr><tr><td>Modoc County<\/td><td class=\"n\">713<\/td><td class=\"n\">606<\/td><td class=\"n\">71<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,366<\/td><td class=\"n\">$13,871<\/td><\/tr><tr><td>Sierra County<\/td><td class=\"n\">109<\/td><td class=\"n\">93<\/td><td class=\"n\">11<\/td><td class=\"n\">5.5<\/td><td class=\"n\">$4,957<\/td><td class=\"n\">$2,124<\/td><\/tr><tr><td>Alpine County<\/td><td class=\"n\">101<\/td><td class=\"n\">86<\/td><td class=\"n\">10<\/td><td class=\"n\">5.1<\/td><td class=\"n\">$4,606<\/td><td class=\"n\">$1,974<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"colorado\"><summary>Colorado Spend Data<\/summary><div class=\"sds-state-body\"><h3>Colorado Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $110.8 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $292.7 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.71 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.45 million accounts &amp; $94.2 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 170,865 accounts &amp; $11.1 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 85,433 accounts &amp; $5.54 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $77.6 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $33.2 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $247,984<\/li><li><strong>National rank (per-capita):<\/strong> #3<\/li><li><strong>National rank (total):<\/strong> #17<\/li><li><strong>Change vs FY2025:<\/strong> +8.7%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 64<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-colorado-5\">Cities in Colorado (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Denver<\/td><td class=\"n\">$36.28 million<\/td><td class=\"n\">$642,842<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$36.79 million<\/td><td class=\"n\">$113.2 million<\/td><td class=\"n\">9<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Colorado Springs<\/td><td class=\"n\">$10.01 million<\/td><td class=\"n\">$263,712<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$9.21 million<\/td><td class=\"n\">$25.57 million<\/td><td class=\"n\">48<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Aurora<\/td><td class=\"n\">$6.30 million<\/td><td class=\"n\">$214,564<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$6.32 million<\/td><td class=\"n\">$19.51 million<\/td><td class=\"n\">59<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Lakewood<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$288,794<\/td><td class=\"n down\">-2.4%<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">$11.32 million<\/td><td class=\"n\">95<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Fort Collins<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$208,979<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$2.79 million<\/td><td class=\"n\">$8.15 million<\/td><td class=\"n\">110<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Colorado cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Denver<\/td><td class=\"n\">559,332<\/td><td class=\"n\">475,433<\/td><td class=\"n\">55,933<\/td><td class=\"n\">27,967<\/td><td class=\"n\">$25.4 million<\/td><td class=\"n\">$10.9 million<\/td><\/tr><tr><td>Colorado Springs<\/td><td class=\"n\">154,353<\/td><td class=\"n\">131,200<\/td><td class=\"n\">15,435<\/td><td class=\"n\">7,718<\/td><td class=\"n\">$7.01 million<\/td><td class=\"n\">$3.00 million<\/td><\/tr><tr><td>Aurora<\/td><td class=\"n\">97,108<\/td><td class=\"n\">82,542<\/td><td class=\"n\">9,711<\/td><td class=\"n\">4,855<\/td><td class=\"n\">$4.41 million<\/td><td class=\"n\">$1.89 million<\/td><\/tr><tr><td>Lakewood<\/td><td class=\"n\">54,780<\/td><td class=\"n\">46,563<\/td><td class=\"n\">5,478<\/td><td class=\"n\">2,739<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$1.07 million<\/td><\/tr><tr><td>Fort Collins<\/td><td class=\"n\">42,429<\/td><td class=\"n\">36,065<\/td><td class=\"n\">4,243<\/td><td class=\"n\">2,121<\/td><td class=\"n\">$1.93 million<\/td><td class=\"n\">$825,546<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-colorado-64\">Counties in Colorado (64), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Denver County<\/td><td class=\"n\">$32.84 million<\/td><td class=\"n\">$550,930<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$31.01 million<\/td><td class=\"n\">$91.71 million<\/td><td class=\"n\">4<\/td><td class=\"n\">23<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Morgan County<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$363,366<\/td><td class=\"n up\">+29.4%<\/td><td class=\"n\">$927,932<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">21<\/td><td class=\"n\">676<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Phillips County<\/td><td class=\"n\">$360,361<\/td><td class=\"n\">$328,845<\/td><td class=\"n up\">+51.0%<\/td><td class=\"n\">$238,573<\/td><td class=\"n\">$485,949<\/td><td class=\"n\">40<\/td><td class=\"n\">1505<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Huerfano County<\/td><td class=\"n\">$314,848<\/td><td class=\"n\">$293,424<\/td><td class=\"n up\">+40.0%<\/td><td class=\"n\">$224,855<\/td><td class=\"n\">$473,911<\/td><td class=\"n\">86<\/td><td class=\"n\">1620<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Washington County<\/td><td class=\"n\">$240,945<\/td><td class=\"n\">$286,262<\/td><td class=\"n up\">+49.3%<\/td><td class=\"n\">$161,379<\/td><td class=\"n\">$323,017<\/td><td class=\"n\">102<\/td><td class=\"n\">1831<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Adams County<\/td><td class=\"n\">$12.15 million<\/td><td class=\"n\">$276,607<\/td><td class=\"n up\">+11.8%<\/td><td class=\"n\">$10.86 million<\/td><td class=\"n\">$30.16 million<\/td><td class=\"n\">135<\/td><td class=\"n\">75<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Archuleta County<\/td><td class=\"n\">$398,115<\/td><td class=\"n\">$270,815<\/td><td class=\"n up\">+39.8%<\/td><td class=\"n\">$284,835<\/td><td class=\"n\">$560,304<\/td><td class=\"n\">157<\/td><td class=\"n\">1414<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Broomfield County<\/td><td class=\"n\">$1.75 million<\/td><td class=\"n\">$268,054<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$1.66 million<\/td><td class=\"n\">$4.85 million<\/td><td class=\"n\">173<\/td><td class=\"n\">515<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Eagle County<\/td><td class=\"n\">$1.21 million<\/td><td class=\"n\">$266,010<\/td><td class=\"n up\">+19.2%<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">186<\/td><td class=\"n\">669<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Grand County<\/td><td class=\"n\">$401,140<\/td><td class=\"n\">$259,701<\/td><td class=\"n up\">+26.4%<\/td><td class=\"n\">$317,379<\/td><td class=\"n\">$775,219<\/td><td class=\"n\">225<\/td><td class=\"n\">1402<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Cheyenne County<\/td><td class=\"n\">$97,791<\/td><td class=\"n\">$258,932<\/td><td class=\"n up\">+46.6%<\/td><td class=\"n\">$66,703<\/td><td class=\"n\">$135,217<\/td><td class=\"n\">230<\/td><td class=\"n\">2409<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Sedgwick County<\/td><td class=\"n\">$80,433<\/td><td class=\"n\">$248,853<\/td><td class=\"n up\">+41.7%<\/td><td class=\"n\">$56,752<\/td><td class=\"n\">$126,380<\/td><td class=\"n\">302<\/td><td class=\"n\">2503<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Alamosa County<\/td><td class=\"n\">$308,952<\/td><td class=\"n\">$235,262<\/td><td class=\"n up\">+21.4%<\/td><td class=\"n\">$254,442<\/td><td class=\"n\">$627,179<\/td><td class=\"n\">417<\/td><td class=\"n\">1638<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Gilpin County<\/td><td class=\"n\">$105,746<\/td><td class=\"n\">$232,913<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$98,979<\/td><td class=\"n\">$318,525<\/td><td class=\"n\">445<\/td><td class=\"n\">2367<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Jackson County<\/td><td class=\"n\">$15,806<\/td><td class=\"n\">$232,514<\/td><td class=\"n up\">+22.4%<\/td><td class=\"n\">$12,910<\/td><td class=\"n\">$29,727<\/td><td class=\"n\">450<\/td><td class=\"n\">2949<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Hinsdale County<\/td><td class=\"n\">$7,244<\/td><td class=\"n\">$232,434<\/td><td class=\"n up\">+22.4%<\/td><td class=\"n\">$5,917<\/td><td class=\"n\">$13,828<\/td><td class=\"n\">452<\/td><td class=\"n\">3012<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Summit County<\/td><td class=\"n\">$567,506<\/td><td class=\"n\">$232,284<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$535,242<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">458<\/td><td class=\"n\">1127<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Lake County<\/td><td class=\"n\">$130,065<\/td><td class=\"n\">$232,073<\/td><td class=\"n up\">+22.7%<\/td><td class=\"n\">$105,972<\/td><td class=\"n\">$265,523<\/td><td class=\"n\">461<\/td><td class=\"n\">2243<\/td><\/tr><tr><td class=\"r\">19<\/td><td>San Juan County<\/td><td class=\"n\">$6,729<\/td><td class=\"n\">$231,835<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$6,455<\/td><td class=\"n\">$14,182<\/td><td class=\"n\">463<\/td><td class=\"n\">3018<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Mineral County<\/td><td class=\"n\">$6,395<\/td><td class=\"n\">$231,057<\/td><td class=\"n down\">-0.9%<\/td><td class=\"n\">$6,455<\/td><td class=\"n\">$15,794<\/td><td class=\"n\">473<\/td><td class=\"n\">3022<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Kiowa County<\/td><td class=\"n\">$12,942<\/td><td class=\"n\">$230,122<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$12,372<\/td><td class=\"n\">$28,812<\/td><td class=\"n\">490<\/td><td class=\"n\">2975<\/td><\/tr><tr><td class=\"r\">22<\/td><td>San Miguel County<\/td><td class=\"n\">$124,946<\/td><td class=\"n\">$229,353<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$118,614<\/td><td class=\"n\">$484,470<\/td><td class=\"n\">503<\/td><td class=\"n\">2261<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Lincoln County<\/td><td class=\"n\">$79,784<\/td><td class=\"n\">$226,996<\/td><td class=\"n up\">+25.7%<\/td><td class=\"n\">$63,476<\/td><td class=\"n\">$148,980<\/td><td class=\"n\">528<\/td><td class=\"n\">2512<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Dolores County<\/td><td class=\"n\">$16,282<\/td><td class=\"n\">$224,549<\/td><td class=\"n up\">+34.5%<\/td><td class=\"n\">$12,103<\/td><td class=\"n\">$24,914<\/td><td class=\"n\">557<\/td><td class=\"n\">2942<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Kit Carson County<\/td><td class=\"n\">$95,883<\/td><td class=\"n\">$224,082<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$90,641<\/td><td class=\"n\">$265,699<\/td><td class=\"n\">563<\/td><td class=\"n\">2420<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Gunnison County<\/td><td class=\"n\">$275,886<\/td><td class=\"n\">$223,497<\/td><td class=\"n up\">+17.1%<\/td><td class=\"n\">$235,614<\/td><td class=\"n\">$639,665<\/td><td class=\"n\">574<\/td><td class=\"n\">1721<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Clear Creek County<\/td><td class=\"n\">$126,195<\/td><td class=\"n\">$223,016<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$101,938<\/td><td class=\"n\">$260,964<\/td><td class=\"n\">581<\/td><td class=\"n\">2255<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Ouray County<\/td><td class=\"n\">$55,784<\/td><td class=\"n\">$221,317<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$53,524<\/td><td class=\"n\">$146,017<\/td><td class=\"n\">608<\/td><td class=\"n\">2659<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Las Animas County<\/td><td class=\"n\">$212,976<\/td><td class=\"n\">$220,978<\/td><td class=\"n up\">+21.1%<\/td><td class=\"n\">$175,904<\/td><td class=\"n\">$447,905<\/td><td class=\"n\">613<\/td><td class=\"n\">1923<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Prowers County<\/td><td class=\"n\">$166,621<\/td><td class=\"n\">$220,166<\/td><td class=\"n up\">+20.5%<\/td><td class=\"n\">$138,248<\/td><td class=\"n\">$381,111<\/td><td class=\"n\">627<\/td><td class=\"n\">2067<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Baca County<\/td><td class=\"n\">$17,855<\/td><td class=\"n\">$219,716<\/td><td class=\"n down\">-21.0%<\/td><td class=\"n\">$22,593<\/td><td class=\"n\">$82,723<\/td><td class=\"n\">642<\/td><td class=\"n\">2930<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Bent County<\/td><td class=\"n\">$56,814<\/td><td class=\"n\">$219,101<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$55,676<\/td><td class=\"n\">$163,102<\/td><td class=\"n\">654<\/td><td class=\"n\">2656<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Rio Blanco County<\/td><td class=\"n\">$72,732<\/td><td class=\"n\">$218,882<\/td><td class=\"n up\">+26.4%<\/td><td class=\"n\">$57,559<\/td><td class=\"n\">$150,366<\/td><td class=\"n\">656<\/td><td class=\"n\">2550<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Chaffee County<\/td><td class=\"n\">$313,014<\/td><td class=\"n\">$218,248<\/td><td class=\"n up\">+23.0%<\/td><td class=\"n\">$254,442<\/td><td class=\"n\">$620,494<\/td><td class=\"n\">662<\/td><td class=\"n\">1625<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Delta County<\/td><td class=\"n\">$503,522<\/td><td class=\"n\">$217,510<\/td><td class=\"n up\">+25.1%<\/td><td class=\"n\">$402,373<\/td><td class=\"n\">$925,230<\/td><td class=\"n\">674<\/td><td class=\"n\">1226<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Costilla County<\/td><td class=\"n\">$11,786<\/td><td class=\"n\">$215,661<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$11,297<\/td><td class=\"n\">$32,415<\/td><td class=\"n\">710<\/td><td class=\"n\">2979<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Conejos County<\/td><td class=\"n\">$72,545<\/td><td class=\"n\">$214,300<\/td><td class=\"n up\">+18.3%<\/td><td class=\"n\">$61,324<\/td><td class=\"n\">$166,003<\/td><td class=\"n\">729<\/td><td class=\"n\">2552<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Rio Grande County<\/td><td class=\"n\">$130,479<\/td><td class=\"n\">$213,757<\/td><td class=\"n up\">+22.2%<\/td><td class=\"n\">$106,779<\/td><td class=\"n\">$252,128<\/td><td class=\"n\">738<\/td><td class=\"n\">2239<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Routt County<\/td><td class=\"n\">$367,459<\/td><td class=\"n\">$213,351<\/td><td class=\"n up\">+21.0%<\/td><td class=\"n\">$303,662<\/td><td class=\"n\">$782,774<\/td><td class=\"n\">746<\/td><td class=\"n\">1481<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Saguache County<\/td><td class=\"n\">$54,866<\/td><td class=\"n\">$212,940<\/td><td class=\"n up\">+28.3%<\/td><td class=\"n\">$42,766<\/td><td class=\"n\">$102,897<\/td><td class=\"n\">752<\/td><td class=\"n\">2665<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Custer County<\/td><td class=\"n\">$27,825<\/td><td class=\"n\">$210,339<\/td><td class=\"n up\">+16.2%<\/td><td class=\"n\">$23,938<\/td><td class=\"n\">$63,485<\/td><td class=\"n\">793<\/td><td class=\"n\">2854<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Logan County<\/td><td class=\"n\">$271,258<\/td><td class=\"n\">$209,121<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$259,014<\/td><td class=\"n\">$729,358<\/td><td class=\"n\">814<\/td><td class=\"n\">1737<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Pitkin County<\/td><td class=\"n\">$197,878<\/td><td class=\"n\">$207,268<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$183,704<\/td><td class=\"n\">$573,884<\/td><td class=\"n\">850<\/td><td class=\"n\">1972<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Pueblo County<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$204,953<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$2.52 million<\/td><td class=\"n\">$7.11 million<\/td><td class=\"n\">888<\/td><td class=\"n\">359<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Crowley County<\/td><td class=\"n\">$10,324<\/td><td class=\"n\">$204,168<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$9,952<\/td><td class=\"n\">$28,279<\/td><td class=\"n\">900<\/td><td class=\"n\">2991<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Montezuma County<\/td><td class=\"n\">$340,757<\/td><td class=\"n\">$202,896<\/td><td class=\"n up\">+22.3%<\/td><td class=\"n\">$278,648<\/td><td class=\"n\">$753,968<\/td><td class=\"n\">924<\/td><td class=\"n\">1549<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Arapahoe County<\/td><td class=\"n\">$10.62 million<\/td><td class=\"n\">$202,456<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$9.98 million<\/td><td class=\"n\">$29.98 million<\/td><td class=\"n\">932<\/td><td class=\"n\">97<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Yuma County<\/td><td class=\"n\">$63,718<\/td><td class=\"n\">$199,994<\/td><td class=\"n down\">-37.7%<\/td><td class=\"n\">$102,207<\/td><td class=\"n\">$396,775<\/td><td class=\"n\">974<\/td><td class=\"n\">2601<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Moffat County<\/td><td class=\"n\">$113,807<\/td><td class=\"n\">$199,843<\/td><td class=\"n down\">-5.8%<\/td><td class=\"n\">$120,766<\/td><td class=\"n\">$403,862<\/td><td class=\"n\">982<\/td><td class=\"n\">2326<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Garfield County<\/td><td class=\"n\">$896,079<\/td><td class=\"n\">$198,892<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$858,000<\/td><td class=\"n\">$2.40 million<\/td><td class=\"n\">1004<\/td><td class=\"n\">829<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Weld County<\/td><td class=\"n\">$5.77 million<\/td><td class=\"n\">$197,763<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$5.30 million<\/td><td class=\"n\">$15.37 million<\/td><td class=\"n\">1038<\/td><td class=\"n\">176<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Otero County<\/td><td class=\"n\">$173,577<\/td><td class=\"n\">$196,917<\/td><td class=\"n down\">-15.6%<\/td><td class=\"n\">$205,759<\/td><td class=\"n\">$692,689<\/td><td class=\"n\">1062<\/td><td class=\"n\">2043<\/td><\/tr><tr><td class=\"r\">53<\/td><td>El Paso County<\/td><td class=\"n\">$11.48 million<\/td><td class=\"n\">$194,964<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$10.30 million<\/td><td class=\"n\">$28.51 million<\/td><td class=\"n\">1122<\/td><td class=\"n\">83<\/td><\/tr><tr><td class=\"r\">54<\/td><td>La Plata County<\/td><td class=\"n\">$677,269<\/td><td class=\"n\">$182,497<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$650,897<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">1503<\/td><td class=\"n\">1009<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Park County<\/td><td class=\"n\">$97,247<\/td><td class=\"n\">$175,711<\/td><td class=\"n up\">+1.0%<\/td><td class=\"n\">$96,290<\/td><td class=\"n\">$264,420<\/td><td class=\"n\">1704<\/td><td class=\"n\">2413<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Teller County<\/td><td class=\"n\">$177,980<\/td><td class=\"n\">$173,939<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$160,841<\/td><td class=\"n\">$596,077<\/td><td class=\"n\">1746<\/td><td class=\"n\">2027<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Elbert County<\/td><td class=\"n\">$252,824<\/td><td class=\"n\">$173,141<\/td><td class=\"n up\">+23.4%<\/td><td class=\"n\">$204,952<\/td><td class=\"n\">$488,327<\/td><td class=\"n\">1772<\/td><td class=\"n\">1791<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Jefferson County<\/td><td class=\"n\">$7.49 million<\/td><td class=\"n\">$168,200<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$7.01 million<\/td><td class=\"n\">$20.07 million<\/td><td class=\"n\">1888<\/td><td class=\"n\">142<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Larimer County<\/td><td class=\"n\">$4.74 million<\/td><td class=\"n\">$166,101<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$4.39 million<\/td><td class=\"n\">$12.79 million<\/td><td class=\"n\">1952<\/td><td class=\"n\">213<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Mesa County<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$164,668<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$5.05 million<\/td><td class=\"n\">1997<\/td><td class=\"n\">471<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Boulder County<\/td><td class=\"n\">$3.94 million<\/td><td class=\"n\">$160,573<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$3.49 million<\/td><td class=\"n\">$9.87 million<\/td><td class=\"n\">2114<\/td><td class=\"n\">250<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Fremont County<\/td><td class=\"n\">$432,880<\/td><td class=\"n\">$160,173<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$416,359<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">2122<\/td><td class=\"n\">1336<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Montrose County<\/td><td class=\"n\">$240,414<\/td><td class=\"n\">$139,915<\/td><td class=\"n down\">-31.8%<\/td><td class=\"n\">$352,345<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">2540<\/td><td class=\"n\">1834<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Douglas County<\/td><td class=\"n\">$3.28 million<\/td><td class=\"n\">$114,680<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$3.12 million<\/td><td class=\"n\">$8.65 million<\/td><td class=\"n\">2859<\/td><td class=\"n\">291<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Colorado counties (64), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Denver County<\/td><td class=\"n\">506,384<\/td><td class=\"n\">430,426<\/td><td class=\"n\">50,638<\/td><td class=\"n\">25,319<\/td><td class=\"n\">$23.0 million<\/td><td class=\"n\">$9.85 million<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">187,291<\/td><td class=\"n\">159,197<\/td><td class=\"n\">18,729<\/td><td class=\"n\">9,365<\/td><td class=\"n\">$8.50 million<\/td><td class=\"n\">$3.64 million<\/td><\/tr><tr><td>El Paso County<\/td><td class=\"n\">176,938<\/td><td class=\"n\">150,397<\/td><td class=\"n\">17,694<\/td><td class=\"n\">8,847<\/td><td class=\"n\">$8.03 million<\/td><td class=\"n\">$3.44 million<\/td><\/tr><tr><td>Arapahoe County<\/td><td class=\"n\">163,719<\/td><td class=\"n\">139,162<\/td><td class=\"n\">16,372<\/td><td class=\"n\">8,186<\/td><td class=\"n\">$7.43 million<\/td><td class=\"n\">$3.19 million<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">115,412<\/td><td class=\"n\">98,101<\/td><td class=\"n\">11,541<\/td><td class=\"n\">5,771<\/td><td class=\"n\">$5.24 million<\/td><td class=\"n\">$2.25 million<\/td><\/tr><tr><td>Weld County<\/td><td class=\"n\">89,034<\/td><td class=\"n\">75,679<\/td><td class=\"n\">8,903<\/td><td class=\"n\">4,452<\/td><td class=\"n\">$4.04 million<\/td><td class=\"n\">$1.73 million<\/td><\/tr><tr><td>Larimer County<\/td><td class=\"n\">73,031<\/td><td class=\"n\">62,076<\/td><td class=\"n\">7,303<\/td><td class=\"n\">3,652<\/td><td class=\"n\">$3.32 million<\/td><td class=\"n\">$1.42 million<\/td><\/tr><tr><td>Boulder County<\/td><td class=\"n\">60,818<\/td><td class=\"n\">51,695<\/td><td class=\"n\">6,082<\/td><td class=\"n\">3,041<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">$1.18 million<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">50,548<\/td><td class=\"n\">42,966<\/td><td class=\"n\">5,055<\/td><td class=\"n\">2,527<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">$983,520<\/td><\/tr><tr><td>Pueblo County<\/td><td class=\"n\">40,759<\/td><td class=\"n\">34,646<\/td><td class=\"n\">4,076<\/td><td class=\"n\">2,038<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$793,059<\/td><\/tr><tr><td>Mesa County<\/td><td class=\"n\">29,600<\/td><td class=\"n\">25,160<\/td><td class=\"n\">2,960<\/td><td class=\"n\">1,480<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$575,921<\/td><\/tr><tr><td>Broomfield County<\/td><td class=\"n\">27,014<\/td><td class=\"n\">22,962<\/td><td class=\"n\">2,701<\/td><td class=\"n\">1,351<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$525,620<\/td><\/tr><tr><td>Eagle County<\/td><td class=\"n\">18,729<\/td><td class=\"n\">15,919<\/td><td class=\"n\">1,873<\/td><td class=\"n\">936<\/td><td class=\"n\">$850,272<\/td><td class=\"n\">$364,402<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">18,515<\/td><td class=\"n\">15,738<\/td><td class=\"n\">1,852<\/td><td class=\"n\">926<\/td><td class=\"n\">$840,596<\/td><td class=\"n\">$360,255<\/td><\/tr><tr><td>Garfield County<\/td><td class=\"n\">13,816<\/td><td class=\"n\">11,744<\/td><td class=\"n\">1,382<\/td><td class=\"n\">691<\/td><td class=\"n\">$627,255<\/td><td class=\"n\">$268,824<\/td><\/tr><tr><td>La Plata County<\/td><td class=\"n\">10,443<\/td><td class=\"n\">8,876<\/td><td class=\"n\">1,044<\/td><td class=\"n\">522<\/td><td class=\"n\">$474,088<\/td><td class=\"n\">$203,181<\/td><\/tr><tr><td>Summit County<\/td><td class=\"n\">8,750<\/td><td class=\"n\">7,438<\/td><td class=\"n\">875<\/td><td class=\"n\">438<\/td><td class=\"n\">$397,254<\/td><td class=\"n\">$170,252<\/td><\/tr><tr><td>Delta County<\/td><td class=\"n\">7,764<\/td><td class=\"n\">6,599<\/td><td class=\"n\">776<\/td><td class=\"n\">388<\/td><td class=\"n\">$352,466<\/td><td class=\"n\">$151,057<\/td><\/tr><tr><td>Fremont County<\/td><td class=\"n\">6,674<\/td><td class=\"n\">5,673<\/td><td class=\"n\">667<\/td><td class=\"n\">334<\/td><td class=\"n\">$303,016<\/td><td class=\"n\">$129,864<\/td><\/tr><tr><td>Grand County<\/td><td class=\"n\">6,185<\/td><td class=\"n\">5,257<\/td><td class=\"n\">619<\/td><td class=\"n\">309<\/td><td class=\"n\">$280,798<\/td><td class=\"n\">$120,342<\/td><\/tr><tr><td>Archuleta County<\/td><td class=\"n\">6,138<\/td><td class=\"n\">5,218<\/td><td class=\"n\">614<\/td><td class=\"n\">307<\/td><td class=\"n\">$278,680<\/td><td class=\"n\">$119,434<\/td><\/tr><tr><td>Routt County<\/td><td class=\"n\">5,666<\/td><td class=\"n\">4,816<\/td><td class=\"n\">567<\/td><td class=\"n\">283<\/td><td class=\"n\">$257,221<\/td><td class=\"n\">$110,238<\/td><\/tr><tr><td>Phillips County<\/td><td class=\"n\">5,556<\/td><td class=\"n\">4,723<\/td><td class=\"n\">556<\/td><td class=\"n\">278<\/td><td class=\"n\">$252,253<\/td><td class=\"n\">$108,108<\/td><\/tr><tr><td>Montezuma County<\/td><td class=\"n\">5,254<\/td><td class=\"n\">4,466<\/td><td class=\"n\">525<\/td><td class=\"n\">263<\/td><td class=\"n\">$238,530<\/td><td class=\"n\">$102,227<\/td><\/tr><tr><td>Huerfano County<\/td><td class=\"n\">4,855<\/td><td class=\"n\">4,126<\/td><td class=\"n\">485<\/td><td class=\"n\">243<\/td><td class=\"n\">$220,394<\/td><td class=\"n\">$94,454<\/td><\/tr><tr><td>Chaffee County<\/td><td class=\"n\">4,826<\/td><td class=\"n\">4,102<\/td><td class=\"n\">483<\/td><td class=\"n\">241<\/td><td class=\"n\">$219,110<\/td><td class=\"n\">$93,904<\/td><\/tr><tr><td>Alamosa County<\/td><td class=\"n\">4,764<\/td><td class=\"n\">4,049<\/td><td class=\"n\">476<\/td><td class=\"n\">238<\/td><td class=\"n\">$216,267<\/td><td class=\"n\">$92,686<\/td><\/tr><tr><td>Gunnison County<\/td><td class=\"n\">4,254<\/td><td class=\"n\">3,616<\/td><td class=\"n\">425<\/td><td class=\"n\">213<\/td><td class=\"n\">$193,120<\/td><td class=\"n\">$82,766<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">4,182<\/td><td class=\"n\">3,555<\/td><td class=\"n\">418<\/td><td class=\"n\">209<\/td><td class=\"n\">$189,881<\/td><td class=\"n\">$81,377<\/td><\/tr><tr><td>Elbert County<\/td><td class=\"n\">3,898<\/td><td class=\"n\">3,313<\/td><td class=\"n\">390<\/td><td class=\"n\">195<\/td><td class=\"n\">$176,977<\/td><td class=\"n\">$75,847<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">3,715<\/td><td class=\"n\">3,158<\/td><td class=\"n\">372<\/td><td class=\"n\">186<\/td><td class=\"n\">$168,661<\/td><td class=\"n\">$72,283<\/td><\/tr><tr><td>Montrose County<\/td><td class=\"n\">3,707<\/td><td class=\"n\">3,151<\/td><td class=\"n\">371<\/td><td class=\"n\">185<\/td><td class=\"n\">$168,290<\/td><td class=\"n\">$72,124<\/td><\/tr><tr><td>Las Animas County<\/td><td class=\"n\">3,284<\/td><td class=\"n\">2,791<\/td><td class=\"n\">328<\/td><td class=\"n\">164<\/td><td class=\"n\">$149,083<\/td><td class=\"n\">$63,893<\/td><\/tr><tr><td>Pitkin County<\/td><td class=\"n\">3,051<\/td><td class=\"n\">2,593<\/td><td class=\"n\">305<\/td><td class=\"n\">153<\/td><td class=\"n\">$138,515<\/td><td class=\"n\">$59,364<\/td><\/tr><tr><td>Teller County<\/td><td class=\"n\">2,744<\/td><td class=\"n\">2,333<\/td><td class=\"n\">274<\/td><td class=\"n\">137<\/td><td class=\"n\">$124,586<\/td><td class=\"n\">$53,394<\/td><\/tr><tr><td>Otero County<\/td><td class=\"n\">2,676<\/td><td class=\"n\">2,275<\/td><td class=\"n\">268<\/td><td class=\"n\">134<\/td><td class=\"n\">$121,504<\/td><td class=\"n\">$52,073<\/td><\/tr><tr><td>Prowers County<\/td><td class=\"n\">2,569<\/td><td class=\"n\">2,184<\/td><td class=\"n\">257<\/td><td class=\"n\">128<\/td><td class=\"n\">$116,635<\/td><td class=\"n\">$49,986<\/td><\/tr><tr><td>Rio Grande County<\/td><td class=\"n\">2,012<\/td><td class=\"n\">1,710<\/td><td class=\"n\">201<\/td><td class=\"n\">101<\/td><td class=\"n\">$91,335<\/td><td class=\"n\">$39,144<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">2,005<\/td><td class=\"n\">1,705<\/td><td class=\"n\">201<\/td><td class=\"n\">100<\/td><td class=\"n\">$91,045<\/td><td class=\"n\">$39,019<\/td><\/tr><tr><td>Clear Creek County<\/td><td class=\"n\">1,946<\/td><td class=\"n\">1,654<\/td><td class=\"n\">195<\/td><td class=\"n\">97<\/td><td class=\"n\">$88,336<\/td><td class=\"n\">$37,858<\/td><\/tr><tr><td>San Miguel County<\/td><td class=\"n\">1,926<\/td><td class=\"n\">1,638<\/td><td class=\"n\">193<\/td><td class=\"n\">96<\/td><td class=\"n\">$87,462<\/td><td class=\"n\">$37,484<\/td><\/tr><tr><td>Moffat County<\/td><td class=\"n\">1,755<\/td><td class=\"n\">1,492<\/td><td class=\"n\">175<\/td><td class=\"n\">88<\/td><td class=\"n\">$79,665<\/td><td class=\"n\">$34,142<\/td><\/tr><tr><td>Gilpin County<\/td><td class=\"n\">1,630<\/td><td class=\"n\">1,386<\/td><td class=\"n\">163<\/td><td class=\"n\">82<\/td><td class=\"n\">$74,022<\/td><td class=\"n\">$31,724<\/td><\/tr><tr><td>Cheyenne County<\/td><td class=\"n\">1,508<\/td><td class=\"n\">1,282<\/td><td class=\"n\">151<\/td><td class=\"n\">75<\/td><td class=\"n\">$68,454<\/td><td class=\"n\">$29,337<\/td><\/tr><tr><td>Park County<\/td><td class=\"n\">1,499<\/td><td class=\"n\">1,275<\/td><td class=\"n\">150<\/td><td class=\"n\">75<\/td><td class=\"n\">$68,073<\/td><td class=\"n\">$29,174<\/td><\/tr><tr><td>Kit Carson County<\/td><td class=\"n\">1,478<\/td><td class=\"n\">1,257<\/td><td class=\"n\">148<\/td><td class=\"n\">74<\/td><td class=\"n\">$67,118<\/td><td class=\"n\">$28,765<\/td><\/tr><tr><td>Sedgwick County<\/td><td class=\"n\">1,240<\/td><td class=\"n\">1,054<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,303<\/td><td class=\"n\">$24,130<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">1,230<\/td><td class=\"n\">1,046<\/td><td class=\"n\">123<\/td><td class=\"n\">62<\/td><td class=\"n\">$55,849<\/td><td class=\"n\">$23,935<\/td><\/tr><tr><td>Rio Blanco County<\/td><td class=\"n\">1,121<\/td><td class=\"n\">953<\/td><td class=\"n\">112<\/td><td class=\"n\">56<\/td><td class=\"n\">$50,912<\/td><td class=\"n\">$21,820<\/td><\/tr><tr><td>Conejos County<\/td><td class=\"n\">1,119<\/td><td class=\"n\">951<\/td><td class=\"n\">112<\/td><td class=\"n\">56<\/td><td class=\"n\">$50,782<\/td><td class=\"n\">$21,764<\/td><\/tr><tr><td>Yuma County<\/td><td class=\"n\">982<\/td><td class=\"n\">835<\/td><td class=\"n\">98<\/td><td class=\"n\">49<\/td><td class=\"n\">$44,603<\/td><td class=\"n\">$19,115<\/td><\/tr><tr><td>Bent County<\/td><td class=\"n\">876<\/td><td class=\"n\">745<\/td><td class=\"n\">88<\/td><td class=\"n\">44<\/td><td class=\"n\">$39,770<\/td><td class=\"n\">$17,044<\/td><\/tr><tr><td>Ouray County<\/td><td class=\"n\">860<\/td><td class=\"n\">731<\/td><td class=\"n\">86<\/td><td class=\"n\">43<\/td><td class=\"n\">$39,049<\/td><td class=\"n\">$16,735<\/td><\/tr><tr><td>Saguache County<\/td><td class=\"n\">846<\/td><td class=\"n\">719<\/td><td class=\"n\">85<\/td><td class=\"n\">42<\/td><td class=\"n\">$38,406<\/td><td class=\"n\">$16,460<\/td><\/tr><tr><td>Custer County<\/td><td class=\"n\">429<\/td><td class=\"n\">365<\/td><td class=\"n\">43<\/td><td class=\"n\">21<\/td><td class=\"n\">$19,477<\/td><td class=\"n\">$8,347<\/td><\/tr><tr><td>Baca County<\/td><td class=\"n\">275<\/td><td class=\"n\">234<\/td><td class=\"n\">28<\/td><td class=\"n\">14<\/td><td class=\"n\">$12,499<\/td><td class=\"n\">$5,357<\/td><\/tr><tr><td>Dolores County<\/td><td class=\"n\">251<\/td><td class=\"n\">213<\/td><td class=\"n\">25<\/td><td class=\"n\">13<\/td><td class=\"n\">$11,397<\/td><td class=\"n\">$4,885<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">244<\/td><td class=\"n\">207<\/td><td class=\"n\">24<\/td><td class=\"n\">12<\/td><td class=\"n\">$11,064<\/td><td class=\"n\">$4,742<\/td><\/tr><tr><td>Kiowa County<\/td><td class=\"n\">200<\/td><td class=\"n\">170<\/td><td class=\"n\">20<\/td><td class=\"n\">10.0<\/td><td class=\"n\">$9,059<\/td><td class=\"n\">$3,883<\/td><\/tr><tr><td>Costilla County<\/td><td class=\"n\">182<\/td><td class=\"n\">154<\/td><td class=\"n\">18<\/td><td class=\"n\">9.1<\/td><td class=\"n\">$8,250<\/td><td class=\"n\">$3,536<\/td><\/tr><tr><td>Crowley County<\/td><td class=\"n\">159<\/td><td class=\"n\">135<\/td><td class=\"n\">16<\/td><td class=\"n\">8.0<\/td><td class=\"n\">$7,227<\/td><td class=\"n\">$3,097<\/td><\/tr><tr><td>Hinsdale County<\/td><td class=\"n\">112<\/td><td class=\"n\">95<\/td><td class=\"n\">11<\/td><td class=\"n\">5.6<\/td><td class=\"n\">$5,071<\/td><td class=\"n\">$2,173<\/td><\/tr><tr><td>San Juan County<\/td><td class=\"n\">104<\/td><td class=\"n\">88<\/td><td class=\"n\">10<\/td><td class=\"n\">5.2<\/td><td class=\"n\">$4,711<\/td><td class=\"n\">$2,019<\/td><\/tr><tr><td>Mineral County<\/td><td class=\"n\">99<\/td><td class=\"n\">84<\/td><td class=\"n\">9.9<\/td><td class=\"n\">4.9<\/td><td class=\"n\">$4,476<\/td><td class=\"n\">$1,918<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"connecticut\"><summary>Connecticut Spend Data<\/summary><div class=\"sds-state-body\"><h3>Connecticut Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $55.50 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $141.4 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 855,718<\/li><li><strong>2026 male fan accounts:<\/strong> 727,361 accounts &amp; $47.2 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 85,572 accounts &amp; $5.55 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 42,786 accounts &amp; $2.77 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $38.8 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $16.6 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $196,164<\/li><li><strong>National rank (per-capita):<\/strong> #28<\/li><li><strong>National rank (total):<\/strong> #28<\/li><li><strong>Change vs FY2025:<\/strong> +11.3%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 8<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-connecticut-5\">Cities in Connecticut (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Hartford<\/td><td class=\"n\">$3.91 million<\/td><td class=\"n\">$412,148<\/td><td class=\"n up\">+9.6%<\/td><td class=\"n\">$3.57 million<\/td><td class=\"n\">$9.88 million<\/td><td class=\"n\">84<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Waterbury<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$306,315<\/td><td class=\"n up\">+20.6%<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$6.10 million<\/td><td class=\"n\">111<\/td><\/tr><tr><td class=\"r\">3<\/td><td>New Haven<\/td><td class=\"n\">$2.70 million<\/td><td class=\"n\">$256,750<\/td><td class=\"n down\">-6.0%<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">$8.92 million<\/td><td class=\"n\">114<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Bridgeport<\/td><td class=\"n\">$2.61 million<\/td><td class=\"n\">$223,607<\/td><td class=\"n up\">+22.4%<\/td><td class=\"n\">$2.13 million<\/td><td class=\"n\">$5.85 million<\/td><td class=\"n\">118<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Stamford<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$161,408<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">$4.12 million<\/td><td class=\"n\">147<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Connecticut cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Hartford<\/td><td class=\"n\">60,357<\/td><td class=\"n\">51,303<\/td><td class=\"n\">6,036<\/td><td class=\"n\">3,018<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$1.17 million<\/td><\/tr><tr><td>Waterbury<\/td><td class=\"n\">42,394<\/td><td class=\"n\">36,035<\/td><td class=\"n\">4,239<\/td><td class=\"n\">2,120<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$824,855<\/td><\/tr><tr><td>New Haven<\/td><td class=\"n\">41,628<\/td><td class=\"n\">35,383<\/td><td class=\"n\">4,163<\/td><td class=\"n\">2,081<\/td><td class=\"n\">$1.89 million<\/td><td class=\"n\">$809,949<\/td><\/tr><tr><td>Bridgeport<\/td><td class=\"n\">40,212<\/td><td class=\"n\">34,180<\/td><td class=\"n\">4,021<\/td><td class=\"n\">2,011<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">$782,406<\/td><\/tr><tr><td>Stamford<\/td><td class=\"n\">26,452<\/td><td class=\"n\">22,484<\/td><td class=\"n\">2,645<\/td><td class=\"n\">1,323<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$514,681<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-connecticut-8\">Counties in Connecticut (8), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Middlesex County<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">$264,008<\/td><td class=\"n up\">+24.0%<\/td><td class=\"n\">$2.92 million<\/td><td class=\"n\">$7.69 million<\/td><td class=\"n\">195<\/td><td class=\"n\">264<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Hartford County<\/td><td class=\"n\">$18.22 million<\/td><td class=\"n\">$257,127<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$16.23 million<\/td><td class=\"n\">$46.13 million<\/td><td class=\"n\">246<\/td><td class=\"n\">47<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Windham County<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">$209,299<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$4.98 million<\/td><td class=\"n\">810<\/td><td class=\"n\">467<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Litchfield County<\/td><td class=\"n\">$3.03 million<\/td><td class=\"n\">$208,858<\/td><td class=\"n up\">+17.8%<\/td><td class=\"n\">$2.57 million<\/td><td class=\"n\">$6.93 million<\/td><td class=\"n\">823<\/td><td class=\"n\">318<\/td><\/tr><tr><td class=\"r\">5<\/td><td>New Haven County<\/td><td class=\"n\">$12.14 million<\/td><td class=\"n\">$180,496<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$11.43 million<\/td><td class=\"n\">$32.55 million<\/td><td class=\"n\">1565<\/td><td class=\"n\">76<\/td><\/tr><tr><td class=\"r\">6<\/td><td>New London County<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">$172,307<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$3.35 million<\/td><td class=\"n\">$10.01 million<\/td><td class=\"n\">1790<\/td><td class=\"n\">267<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Tolland County<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$162,476<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">$4.89 million<\/td><td class=\"n\">2057<\/td><td class=\"n\">490<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Fairfield County<\/td><td class=\"n\">$11.12 million<\/td><td class=\"n\">$149,330<\/td><td class=\"n up\">+13.8%<\/td><td class=\"n\">$9.78 million<\/td><td class=\"n\">$28.19 million<\/td><td class=\"n\">2376<\/td><td class=\"n\">89<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Connecticut counties (8), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Hartford County<\/td><td class=\"n\">280,853<\/td><td class=\"n\">238,725<\/td><td class=\"n\">28,085<\/td><td class=\"n\">14,043<\/td><td class=\"n\">$12.8 million<\/td><td class=\"n\">$5.46 million<\/td><\/tr><tr><td>New Haven County<\/td><td class=\"n\">187,142<\/td><td class=\"n\">159,070<\/td><td class=\"n\">18,714<\/td><td class=\"n\">9,357<\/td><td class=\"n\">$8.50 million<\/td><td class=\"n\">$3.64 million<\/td><\/tr><tr><td>Fairfield County<\/td><td class=\"n\">171,523<\/td><td class=\"n\">145,794<\/td><td class=\"n\">17,152<\/td><td class=\"n\">8,576<\/td><td class=\"n\">$7.79 million<\/td><td class=\"n\">$3.34 million<\/td><\/tr><tr><td>Middlesex County<\/td><td class=\"n\">55,752<\/td><td class=\"n\">47,389<\/td><td class=\"n\">5,575<\/td><td class=\"n\">2,788<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">$1.08 million<\/td><\/tr><tr><td>New London County<\/td><td class=\"n\">55,308<\/td><td class=\"n\">47,012<\/td><td class=\"n\">5,531<\/td><td class=\"n\">2,765<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">$1.08 million<\/td><\/tr><tr><td>Litchfield County<\/td><td class=\"n\">46,742<\/td><td class=\"n\">39,731<\/td><td class=\"n\">4,674<\/td><td class=\"n\">2,337<\/td><td class=\"n\">$2.12 million<\/td><td class=\"n\">$909,465<\/td><\/tr><tr><td>Windham County<\/td><td class=\"n\">29,893<\/td><td class=\"n\">25,409<\/td><td class=\"n\">2,989<\/td><td class=\"n\">1,495<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$581,637<\/td><\/tr><tr><td>Tolland County<\/td><td class=\"n\">28,506<\/td><td class=\"n\">24,230<\/td><td class=\"n\">2,851<\/td><td class=\"n\">1,425<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$554,633<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-d\">D<\/h3><details class=\"sds-state\" id=\"delaware\"><summary>Delaware Spend Data<\/summary><div class=\"sds-state-body\"><h3>Delaware Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $13.56 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $36.10 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 209,071<\/li><li><strong>2026 male fan accounts:<\/strong> 177,710 accounts &amp; $11.5 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 20,907 accounts &amp; $1.36 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 10,454 accounts &amp; $677,982 spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $9.49 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $4.07 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $178,689<\/li><li><strong>National rank (per-capita):<\/strong> #37<\/li><li><strong>National rank (total):<\/strong> #47<\/li><li><strong>Change vs FY2025:<\/strong> +10.8%<\/li><li><strong>Cities in dataset:<\/strong> 0<\/li><li><strong>Counties in dataset:<\/strong> 3<\/li><\/ul><p class=\"small\">No city-level data available for this state \u2014 county data only.<\/p><p class=\"sds-table-title\" id=\"counties-in-delaware-3\">Counties in Delaware (3), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>New Castle County<\/td><td class=\"n\">$8.05 million<\/td><td class=\"n\">$173,827<\/td><td class=\"n up\">+12.7%<\/td><td class=\"n\">$7.14 million<\/td><td class=\"n\">$20.71 million<\/td><td class=\"n\">1749<\/td><td class=\"n\">131<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Kent County<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$162,271<\/td><td class=\"n up\">+10.2%<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">$7.23 million<\/td><td class=\"n\">2065<\/td><td class=\"n\">382<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Sussex County<\/td><td class=\"n\">$3.03 million<\/td><td class=\"n\">$142,048<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">$8.17 million<\/td><td class=\"n\">2505<\/td><td class=\"n\">317<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Delaware counties (3), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>New Castle County<\/td><td class=\"n\">124,089<\/td><td class=\"n\">105,476<\/td><td class=\"n\">12,409<\/td><td class=\"n\">6,204<\/td><td class=\"n\">$5.63 million<\/td><td class=\"n\">$2.41 million<\/td><\/tr><tr><td>Sussex County<\/td><td class=\"n\">46,775<\/td><td class=\"n\">39,759<\/td><td class=\"n\">4,678<\/td><td class=\"n\">2,339<\/td><td class=\"n\">$2.12 million<\/td><td class=\"n\">$910,105<\/td><\/tr><tr><td>Kent County<\/td><td class=\"n\">38,206<\/td><td class=\"n\">32,475<\/td><td class=\"n\">3,821<\/td><td class=\"n\">1,910<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$743,382<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-f\">F<\/h3><details class=\"sds-state\" id=\"florida\"><summary>Florida Spend Data<\/summary><div class=\"sds-state-body\"><h3>Florida Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $325.4 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $852.3 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 5.02 million<\/li><li><strong>2026 male fan accounts:<\/strong> 4.27 million accounts &amp; $276.6 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 501,770 accounts &amp; $32.5 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 250,885 accounts &amp; $16.3 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $227.8 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $97.6 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $192,576<\/li><li><strong>National rank (per-capita):<\/strong> #30<\/li><li><strong>National rank (total):<\/strong> #4<\/li><li><strong>Change vs FY2025:<\/strong> +11.2%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 67<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-florida-5\">Cities in Florida (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Miami<\/td><td class=\"n\">$27.19 million<\/td><td class=\"n\">$740,575<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$27.28 million<\/td><td class=\"n\">$84.55 million<\/td><td class=\"n\">15<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Orlando<\/td><td class=\"n\">$22.70 million<\/td><td class=\"n\">$940,796<\/td><td class=\"n up\">+0.5%<\/td><td class=\"n\">$22.59 million<\/td><td class=\"n\">$70.12 million<\/td><td class=\"n\">18<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Jacksonville<\/td><td class=\"n\">$18.28 million<\/td><td class=\"n\">$245,376<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$17.07 million<\/td><td class=\"n\">$47.51 million<\/td><td class=\"n\">29<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Tampa<\/td><td class=\"n\">$15.61 million<\/td><td class=\"n\">$516,688<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$16.05 million<\/td><td class=\"n\">$48.09 million<\/td><td class=\"n\">31<\/td><\/tr><tr><td class=\"r\">5<\/td><td>St. Petersburg<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">$167,800<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">$10.60 million<\/td><td class=\"n\">99<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Florida cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Miami<\/td><td class=\"n\">419,251<\/td><td class=\"n\">356,363<\/td><td class=\"n\">41,925<\/td><td class=\"n\">20,963<\/td><td class=\"n\">$19.0 million<\/td><td class=\"n\">$8.16 million<\/td><\/tr><tr><td>Orlando<\/td><td class=\"n\">350,056<\/td><td class=\"n\">297,547<\/td><td class=\"n\">35,006<\/td><td class=\"n\">17,503<\/td><td class=\"n\">$15.9 million<\/td><td class=\"n\">$6.81 million<\/td><\/tr><tr><td>Jacksonville<\/td><td class=\"n\">281,884<\/td><td class=\"n\">239,601<\/td><td class=\"n\">28,188<\/td><td class=\"n\">14,094<\/td><td class=\"n\">$12.8 million<\/td><td class=\"n\">$5.48 million<\/td><\/tr><tr><td>Tampa<\/td><td class=\"n\">240,623<\/td><td class=\"n\">204,529<\/td><td class=\"n\">24,062<\/td><td class=\"n\">12,031<\/td><td class=\"n\">$10.9 million<\/td><td class=\"n\">$4.68 million<\/td><\/tr><tr><td>St. Petersburg<\/td><td class=\"n\">52,435<\/td><td class=\"n\">44,570<\/td><td class=\"n\">5,244<\/td><td class=\"n\">2,622<\/td><td class=\"n\">$2.38 million<\/td><td class=\"n\">$1.02 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-florida-67\">Counties in Florida (67), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Hamilton County<\/td><td class=\"n\">$641,952<\/td><td class=\"n\">$296,002<\/td><td class=\"n up\">+49.4%<\/td><td class=\"n\">$429,544<\/td><td class=\"n\">$800,462<\/td><td class=\"n\">78<\/td><td class=\"n\">1044<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Orange County<\/td><td class=\"n\">$34.49 million<\/td><td class=\"n\">$285,276<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$31.88 million<\/td><td class=\"n\">$94.41 million<\/td><td class=\"n\">106<\/td><td class=\"n\">21<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Duval County<\/td><td class=\"n\">$20.53 million<\/td><td class=\"n\">$244,086<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$17.19 million<\/td><td class=\"n\">$47.54 million<\/td><td class=\"n\">339<\/td><td class=\"n\">43<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Hillsborough County<\/td><td class=\"n\">$30.14 million<\/td><td class=\"n\">$242,604<\/td><td class=\"n up\">+7.5%<\/td><td class=\"n\">$28.03 million<\/td><td class=\"n\">$82.77 million<\/td><td class=\"n\">354<\/td><td class=\"n\">25<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Gadsden County<\/td><td class=\"n\">$917,238<\/td><td class=\"n\">$226,442<\/td><td class=\"n up\">+43.9%<\/td><td class=\"n\">$637,331<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">536<\/td><td class=\"n\">818<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Monroe County<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">$223,212<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">$4.08 million<\/td><td class=\"n\">579<\/td><td class=\"n\">557<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Miami-Dade County<\/td><td class=\"n\">$48.47 million<\/td><td class=\"n\">$219,954<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$45.01 million<\/td><td class=\"n\">$130.6 million<\/td><td class=\"n\">634<\/td><td class=\"n\">12<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Hendry County<\/td><td class=\"n\">$863,424<\/td><td class=\"n\">$207,021<\/td><td class=\"n up\">+33.0%<\/td><td class=\"n\">$648,972<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">856<\/td><td class=\"n\">846<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Putnam County<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$197,322<\/td><td class=\"n up\">+33.8%<\/td><td class=\"n\">$939,991<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">1044<\/td><td class=\"n\">650<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Levy County<\/td><td class=\"n\">$778,202<\/td><td class=\"n\">$193,147<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$739,188<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">1191<\/td><td class=\"n\">919<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Lee County<\/td><td class=\"n\">$13.00 million<\/td><td class=\"n\">$188,787<\/td><td class=\"n up\">+22.4%<\/td><td class=\"n\">$10.63 million<\/td><td class=\"n\">$29.05 million<\/td><td class=\"n\">1321<\/td><td class=\"n\">67<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Hardee County<\/td><td class=\"n\">$406,226<\/td><td class=\"n\">$186,777<\/td><td class=\"n up\">+21.2%<\/td><td class=\"n\">$335,254<\/td><td class=\"n\">$917,754<\/td><td class=\"n\">1389<\/td><td class=\"n\">1387<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Okeechobee County<\/td><td class=\"n\">$637,617<\/td><td class=\"n\">$184,600<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$599,499<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">1451<\/td><td class=\"n\">1046<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Walton County<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$181,902<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">1527<\/td><td class=\"n\">620<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Osceola County<\/td><td class=\"n\">$6.77 million<\/td><td class=\"n\">$178,926<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$6.29 million<\/td><td class=\"n\">$18.76 million<\/td><td class=\"n\">1604<\/td><td class=\"n\">153<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Hernando County<\/td><td class=\"n\">$2.98 million<\/td><td class=\"n\">$171,984<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$8.26 million<\/td><td class=\"n\">1798<\/td><td class=\"n\">324<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Escambia County<\/td><td class=\"n\">$4.36 million<\/td><td class=\"n\">$167,536<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$4.01 million<\/td><td class=\"n\">$12.14 million<\/td><td class=\"n\">1915<\/td><td class=\"n\">223<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Gilchrist County<\/td><td class=\"n\">$241,775<\/td><td class=\"n\">$166,757<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$235,434<\/td><td class=\"n\">$660,587<\/td><td class=\"n\">1931<\/td><td class=\"n\">1828<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Marion County<\/td><td class=\"n\">$5.75 million<\/td><td class=\"n\">$166,265<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$4.81 million<\/td><td class=\"n\">$13.29 million<\/td><td class=\"n\">1949<\/td><td class=\"n\">178<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Bay County<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$166,228<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">$7.42 million<\/td><td class=\"n\">1950<\/td><td class=\"n\">360<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Calhoun County<\/td><td class=\"n\">$144,489<\/td><td class=\"n\">$165,911<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$127,175<\/td><td class=\"n\">$446,415<\/td><td class=\"n\">1958<\/td><td class=\"n\">2163<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Volusia County<\/td><td class=\"n\">$7.79 million<\/td><td class=\"n\">$164,275<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$6.89 million<\/td><td class=\"n\">$20.02 million<\/td><td class=\"n\">2008<\/td><td class=\"n\">138<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Martin County<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">$163,594<\/td><td class=\"n up\">+17.1%<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$5.02 million<\/td><td class=\"n\">2023<\/td><td class=\"n\">437<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Polk County<\/td><td class=\"n\">$11.19 million<\/td><td class=\"n\">$163,504<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$9.66 million<\/td><td class=\"n\">$27.39 million<\/td><td class=\"n\">2028<\/td><td class=\"n\">88<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Taylor County<\/td><td class=\"n\">$236,026<\/td><td class=\"n\">$163,214<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$221,465<\/td><td class=\"n\">$518,739<\/td><td class=\"n\">2038<\/td><td class=\"n\">1852<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Highlands County<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$163,162<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$3.44 million<\/td><td class=\"n\">2041<\/td><td class=\"n\">608<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Madison County<\/td><td class=\"n\">$202,858<\/td><td class=\"n\">$162,779<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$171,992<\/td><td class=\"n\">$481,411<\/td><td class=\"n\">2053<\/td><td class=\"n\">1963<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Seminole County<\/td><td class=\"n\">$6.20 million<\/td><td class=\"n\">$161,692<\/td><td class=\"n up\">+13.3%<\/td><td class=\"n\">$5.47 million<\/td><td class=\"n\">$15.83 million<\/td><td class=\"n\">2080<\/td><td class=\"n\">165<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Jackson County<\/td><td class=\"n\">$579,845<\/td><td class=\"n\">$160,127<\/td><td class=\"n up\">+27.2%<\/td><td class=\"n\">$455,736<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">2125<\/td><td class=\"n\">1108<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Jefferson County<\/td><td class=\"n\">$148,900<\/td><td class=\"n\">$157,927<\/td><td class=\"n up\">+38.7%<\/td><td class=\"n\">$107,386<\/td><td class=\"n\">$244,583<\/td><td class=\"n\">2178<\/td><td class=\"n\">2142<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Union County<\/td><td class=\"n\">$151,798<\/td><td class=\"n\">$157,897<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$137,070<\/td><td class=\"n\">$440,204<\/td><td class=\"n\">2180<\/td><td class=\"n\">2129<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Brevard County<\/td><td class=\"n\">$8.17 million<\/td><td class=\"n\">$157,865<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$7.23 million<\/td><td class=\"n\">$21.12 million<\/td><td class=\"n\">2181<\/td><td class=\"n\">128<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Pasco County<\/td><td class=\"n\">$8.29 million<\/td><td class=\"n\">$157,595<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$7.23 million<\/td><td class=\"n\">$20.79 million<\/td><td class=\"n\">2184<\/td><td class=\"n\">126<\/td><\/tr><tr><td class=\"r\">34<\/td><td>St. Lucie County<\/td><td class=\"n\">$4.90 million<\/td><td class=\"n\">$156,826<\/td><td class=\"n up\">+18.4%<\/td><td class=\"n\">$4.14 million<\/td><td class=\"n\">$11.43 million<\/td><td class=\"n\">2206<\/td><td class=\"n\">208<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Lafayette County<\/td><td class=\"n\">$54,032<\/td><td class=\"n\">$156,277<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$50,637<\/td><td class=\"n\">$112,943<\/td><td class=\"n\">2215<\/td><td class=\"n\">2670<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Sarasota County<\/td><td class=\"n\">$5.81 million<\/td><td class=\"n\">$155,766<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$5.40 million<\/td><td class=\"n\">$16.04 million<\/td><td class=\"n\">2226<\/td><td class=\"n\">175<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Alachua County<\/td><td class=\"n\">$3.45 million<\/td><td class=\"n\">$154,125<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$3.18 million<\/td><td class=\"n\">$9.64 million<\/td><td class=\"n\">2264<\/td><td class=\"n\">279<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Columbia County<\/td><td class=\"n\">$831,989<\/td><td class=\"n\">$153,581<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$777,020<\/td><td class=\"n\">$2.32 million<\/td><td class=\"n\">2281<\/td><td class=\"n\">876<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Pinellas County<\/td><td class=\"n\">$11.34 million<\/td><td class=\"n\">$153,181<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$10.40 million<\/td><td class=\"n\">$31.63 million<\/td><td class=\"n\">2292<\/td><td class=\"n\">84<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Gulf County<\/td><td class=\"n\">$126,810<\/td><td class=\"n\">$152,428<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$115,825<\/td><td class=\"n\">$362,192<\/td><td class=\"n\">2309<\/td><td class=\"n\">2253<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Leon County<\/td><td class=\"n\">$3.48 million<\/td><td class=\"n\">$151,336<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$3.23 million<\/td><td class=\"n\">$9.63 million<\/td><td class=\"n\">2333<\/td><td class=\"n\">277<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Okaloosa County<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$149,829<\/td><td class=\"n up\">+1.6%<\/td><td class=\"n\">$2.50 million<\/td><td class=\"n\">$8.13 million<\/td><td class=\"n\">2364<\/td><td class=\"n\">374<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Suwannee County<\/td><td class=\"n\">$493,133<\/td><td class=\"n\">$149,483<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$462,720<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">2369<\/td><td class=\"n\">1249<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Franklin County<\/td><td class=\"n\">$74,049<\/td><td class=\"n\">$147,511<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$67,807<\/td><td class=\"n\">$207,150<\/td><td class=\"n\">2406<\/td><td class=\"n\">2542<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Clay County<\/td><td class=\"n\">$2.68 million<\/td><td class=\"n\">$146,968<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$7.28 million<\/td><td class=\"n\">2414<\/td><td class=\"n\">356<\/td><\/tr><tr><td class=\"r\">46<\/td><td>DeSoto County<\/td><td class=\"n\">$344,462<\/td><td class=\"n\">$146,081<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$311,390<\/td><td class=\"n\">$984,043<\/td><td class=\"n\">2429<\/td><td class=\"n\">1539<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Liberty County<\/td><td class=\"n\">$0<\/td><td class=\"n\">$142,519<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$22,699<\/td><td class=\"n\">$123,584<\/td><td class=\"n\">2494<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Indian River County<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$142,325<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$5.13 million<\/td><td class=\"n\">2497<\/td><td class=\"n\">495<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Manatee County<\/td><td class=\"n\">$5.12 million<\/td><td class=\"n\">$141,834<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$4.75 million<\/td><td class=\"n\">$14.21 million<\/td><td class=\"n\">2507<\/td><td class=\"n\">200<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Holmes County<\/td><td class=\"n\">$131,467<\/td><td class=\"n\">$141,649<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$121,646<\/td><td class=\"n\">$372,643<\/td><td class=\"n\">2511<\/td><td class=\"n\">2234<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Baker County<\/td><td class=\"n\">$238,239<\/td><td class=\"n\">$141,622<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$220,883<\/td><td class=\"n\">$664,255<\/td><td class=\"n\">2512<\/td><td class=\"n\">1847<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Lake County<\/td><td class=\"n\">$4.95 million<\/td><td class=\"n\">$140,873<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$4.28 million<\/td><td class=\"n\">$11.92 million<\/td><td class=\"n\">2525<\/td><td class=\"n\">205<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Santa Rosa County<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">$139,954<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">$6.32 million<\/td><td class=\"n\">2537<\/td><td class=\"n\">415<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Bradford County<\/td><td class=\"n\">$214,232<\/td><td class=\"n\">$139,947<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$200,803<\/td><td class=\"n\">$581,125<\/td><td class=\"n\">2538<\/td><td class=\"n\">1920<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Dixie County<\/td><td class=\"n\">$101,442<\/td><td class=\"n\">$139,938<\/td><td class=\"n up\">+27.2%<\/td><td class=\"n\">$79,739<\/td><td class=\"n\">$210,093<\/td><td class=\"n\">2539<\/td><td class=\"n\">2393<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Wakulla County<\/td><td class=\"n\">$283,487<\/td><td class=\"n\">$133,146<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$267,155<\/td><td class=\"n\">$815,563<\/td><td class=\"n\">2635<\/td><td class=\"n\">1700<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Glades County<\/td><td class=\"n\">$23,689<\/td><td class=\"n\">$133,004<\/td><td class=\"n down\">-22.5%<\/td><td class=\"n\">$30,557<\/td><td class=\"n\">$107,571<\/td><td class=\"n\">2637<\/td><td class=\"n\">2885<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Palm Beach County<\/td><td class=\"n\">$16.05 million<\/td><td class=\"n\">$130,778<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$14.21 million<\/td><td class=\"n\">$40.58 million<\/td><td class=\"n\">2663<\/td><td class=\"n\">55<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Collier County<\/td><td class=\"n\">$4.06 million<\/td><td class=\"n\">$127,865<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$3.77 million<\/td><td class=\"n\">$11.11 million<\/td><td class=\"n\">2709<\/td><td class=\"n\">245<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Nassau County<\/td><td class=\"n\">$942,290<\/td><td class=\"n\">$127,713<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$867,236<\/td><td class=\"n\">$2.98 million<\/td><td class=\"n\">2713<\/td><td class=\"n\">806<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Flagler County<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$125,716<\/td><td class=\"n up\">+11.6%<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">2737<\/td><td class=\"n\">654<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Broward County<\/td><td class=\"n\">$19.58 million<\/td><td class=\"n\">$124,800<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$18.03 million<\/td><td class=\"n\">$54.76 million<\/td><td class=\"n\">2745<\/td><td class=\"n\">45<\/td><\/tr><tr><td class=\"r\">63<\/td><td>St. Johns County<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">$124,181<\/td><td class=\"n up\">+16.9%<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">$7.78 million<\/td><td class=\"n\">2749<\/td><td class=\"n\">298<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Washington County<\/td><td class=\"n\">$116,848<\/td><td class=\"n\">$123,053<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$101,857<\/td><td class=\"n\">$353,564<\/td><td class=\"n\">2761<\/td><td class=\"n\">2304<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Citrus County<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$121,978<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$4.39 million<\/td><td class=\"n\">2768<\/td><td class=\"n\">569<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Charlotte County<\/td><td class=\"n\">$1.93 million<\/td><td class=\"n\">$121,676<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$5.25 million<\/td><td class=\"n\">2773<\/td><td class=\"n\">468<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Sumter County<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$110,959<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">2905<\/td><td class=\"n\">675<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Florida counties (67), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Miami-Dade County<\/td><td class=\"n\">747,332<\/td><td class=\"n\">635,232<\/td><td class=\"n\">74,733<\/td><td class=\"n\">37,367<\/td><td class=\"n\">$33.9 million<\/td><td class=\"n\">$14.5 million<\/td><\/tr><tr><td>Orange County<\/td><td class=\"n\">531,717<\/td><td class=\"n\">451,959<\/td><td class=\"n\">53,172<\/td><td class=\"n\">26,586<\/td><td class=\"n\">$24.1 million<\/td><td class=\"n\">$10.3 million<\/td><\/tr><tr><td>Hillsborough County<\/td><td class=\"n\">464,647<\/td><td class=\"n\">394,950<\/td><td class=\"n\">46,465<\/td><td class=\"n\">23,232<\/td><td class=\"n\">$21.1 million<\/td><td class=\"n\">$9.04 million<\/td><\/tr><tr><td>Duval County<\/td><td class=\"n\">316,594<\/td><td class=\"n\">269,105<\/td><td class=\"n\">31,659<\/td><td class=\"n\">15,830<\/td><td class=\"n\">$14.4 million<\/td><td class=\"n\">$6.16 million<\/td><\/tr><tr><td>Broward County<\/td><td class=\"n\">301,862<\/td><td class=\"n\">256,583<\/td><td class=\"n\">30,186<\/td><td class=\"n\">15,093<\/td><td class=\"n\">$13.7 million<\/td><td class=\"n\">$5.87 million<\/td><\/tr><tr><td>Palm Beach County<\/td><td class=\"n\">247,433<\/td><td class=\"n\">210,318<\/td><td class=\"n\">24,743<\/td><td class=\"n\">12,372<\/td><td class=\"n\">$11.2 million<\/td><td class=\"n\">$4.81 million<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">200,459<\/td><td class=\"n\">170,390<\/td><td class=\"n\">20,046<\/td><td class=\"n\">10,023<\/td><td class=\"n\">$9.10 million<\/td><td class=\"n\">$3.90 million<\/td><\/tr><tr><td>Pinellas County<\/td><td class=\"n\">174,824<\/td><td class=\"n\">148,601<\/td><td class=\"n\">17,482<\/td><td class=\"n\">8,741<\/td><td class=\"n\">$7.94 million<\/td><td class=\"n\">$3.40 million<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">172,495<\/td><td class=\"n\">146,621<\/td><td class=\"n\">17,250<\/td><td class=\"n\">8,625<\/td><td class=\"n\">$7.83 million<\/td><td class=\"n\">$3.36 million<\/td><\/tr><tr><td>Pasco County<\/td><td class=\"n\">127,820<\/td><td class=\"n\">108,647<\/td><td class=\"n\">12,782<\/td><td class=\"n\">6,391<\/td><td class=\"n\">$5.80 million<\/td><td class=\"n\">$2.49 million<\/td><\/tr><tr><td>Brevard County<\/td><td class=\"n\">126,040<\/td><td class=\"n\">107,134<\/td><td class=\"n\">12,604<\/td><td class=\"n\">6,302<\/td><td class=\"n\">$5.72 million<\/td><td class=\"n\">$2.45 million<\/td><\/tr><tr><td>Volusia County<\/td><td class=\"n\">120,039<\/td><td class=\"n\">102,033<\/td><td class=\"n\">12,004<\/td><td class=\"n\">6,002<\/td><td class=\"n\">$5.45 million<\/td><td class=\"n\">$2.34 million<\/td><\/tr><tr><td>Osceola County<\/td><td class=\"n\">104,357<\/td><td class=\"n\">88,703<\/td><td class=\"n\">10,436<\/td><td class=\"n\">5,218<\/td><td class=\"n\">$4.74 million<\/td><td class=\"n\">$2.03 million<\/td><\/tr><tr><td>Seminole County<\/td><td class=\"n\">95,605<\/td><td class=\"n\">81,264<\/td><td class=\"n\">9,561<\/td><td class=\"n\">4,780<\/td><td class=\"n\">$4.34 million<\/td><td class=\"n\">$1.86 million<\/td><\/tr><tr><td>Sarasota County<\/td><td class=\"n\">89,592<\/td><td class=\"n\">76,153<\/td><td class=\"n\">8,959<\/td><td class=\"n\">4,480<\/td><td class=\"n\">$4.07 million<\/td><td class=\"n\">$1.74 million<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">88,611<\/td><td class=\"n\">75,319<\/td><td class=\"n\">8,861<\/td><td class=\"n\">4,431<\/td><td class=\"n\">$4.02 million<\/td><td class=\"n\">$1.72 million<\/td><\/tr><tr><td>Manatee County<\/td><td class=\"n\">78,922<\/td><td class=\"n\">67,084<\/td><td class=\"n\">7,892<\/td><td class=\"n\">3,946<\/td><td class=\"n\">$3.58 million<\/td><td class=\"n\">$1.54 million<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">76,271<\/td><td class=\"n\">64,831<\/td><td class=\"n\">7,627<\/td><td class=\"n\">3,814<\/td><td class=\"n\">$3.46 million<\/td><td class=\"n\">$1.48 million<\/td><\/tr><tr><td>St. Lucie County<\/td><td class=\"n\">75,545<\/td><td class=\"n\">64,214<\/td><td class=\"n\">7,555<\/td><td class=\"n\">3,777<\/td><td class=\"n\">$3.43 million<\/td><td class=\"n\">$1.47 million<\/td><\/tr><tr><td>Escambia County<\/td><td class=\"n\">67,286<\/td><td class=\"n\">57,193<\/td><td class=\"n\">6,729<\/td><td class=\"n\">3,364<\/td><td class=\"n\">$3.05 million<\/td><td class=\"n\">$1.31 million<\/td><\/tr><tr><td>Collier County<\/td><td class=\"n\">62,546<\/td><td class=\"n\">53,164<\/td><td class=\"n\">6,255<\/td><td class=\"n\">3,127<\/td><td class=\"n\">$2.84 million<\/td><td class=\"n\">$1.22 million<\/td><\/tr><tr><td>Leon County<\/td><td class=\"n\">53,720<\/td><td class=\"n\">45,662<\/td><td class=\"n\">5,372<\/td><td class=\"n\">2,686<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">$1.05 million<\/td><\/tr><tr><td>Alachua County<\/td><td class=\"n\">53,160<\/td><td class=\"n\">45,186<\/td><td class=\"n\">5,316<\/td><td class=\"n\">2,658<\/td><td class=\"n\">$2.41 million<\/td><td class=\"n\">$1.03 million<\/td><\/tr><tr><td>St. Johns County<\/td><td class=\"n\">49,901<\/td><td class=\"n\">42,416<\/td><td class=\"n\">4,990<\/td><td class=\"n\">2,495<\/td><td class=\"n\">$2.27 million<\/td><td class=\"n\">$970,931<\/td><\/tr><tr><td>Hernando County<\/td><td class=\"n\">45,933<\/td><td class=\"n\">39,043<\/td><td class=\"n\">4,593<\/td><td class=\"n\">2,297<\/td><td class=\"n\">$2.09 million<\/td><td class=\"n\">$893,712<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">41,393<\/td><td class=\"n\">35,184<\/td><td class=\"n\">4,139<\/td><td class=\"n\">2,070<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$805,382<\/td><\/tr><tr><td>Bay County<\/td><td class=\"n\">40,693<\/td><td class=\"n\">34,589<\/td><td class=\"n\">4,069<\/td><td class=\"n\">2,035<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$791,756<\/td><\/tr><tr><td>Okaloosa County<\/td><td class=\"n\">39,114<\/td><td class=\"n\">33,247<\/td><td class=\"n\">3,911<\/td><td class=\"n\">1,956<\/td><td class=\"n\">$1.78 million<\/td><td class=\"n\">$761,051<\/td><\/tr><tr><td>Santa Rosa County<\/td><td class=\"n\">34,255<\/td><td class=\"n\">29,117<\/td><td class=\"n\">3,425<\/td><td class=\"n\">1,713<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">$666,495<\/td><\/tr><tr><td>Martin County<\/td><td class=\"n\">32,373<\/td><td class=\"n\">27,517<\/td><td class=\"n\">3,237<\/td><td class=\"n\">1,619<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$629,885<\/td><\/tr><tr><td>Charlotte County<\/td><td class=\"n\">29,745<\/td><td class=\"n\">25,283<\/td><td class=\"n\">2,975<\/td><td class=\"n\">1,487<\/td><td class=\"n\">$1.35 million<\/td><td class=\"n\">$578,751<\/td><\/tr><tr><td>Indian River County<\/td><td class=\"n\">28,359<\/td><td class=\"n\">24,105<\/td><td class=\"n\">2,836<\/td><td class=\"n\">1,418<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$551,777<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">23,589<\/td><td class=\"n\">20,051<\/td><td class=\"n\">2,359<\/td><td class=\"n\">1,179<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$458,978<\/td><\/tr><tr><td>Citrus County<\/td><td class=\"n\">23,116<\/td><td class=\"n\">19,648<\/td><td class=\"n\">2,312<\/td><td class=\"n\">1,156<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$449,761<\/td><\/tr><tr><td>Highlands County<\/td><td class=\"n\">21,383<\/td><td class=\"n\">18,176<\/td><td class=\"n\">2,138<\/td><td class=\"n\">1,069<\/td><td class=\"n\">$970,783<\/td><td class=\"n\">$416,050<\/td><\/tr><tr><td>Walton County<\/td><td class=\"n\">20,736<\/td><td class=\"n\">17,625<\/td><td class=\"n\">2,074<\/td><td class=\"n\">1,037<\/td><td class=\"n\">$941,386<\/td><td class=\"n\">$403,451<\/td><\/tr><tr><td>Putnam County<\/td><td class=\"n\">19,386<\/td><td class=\"n\">16,478<\/td><td class=\"n\">1,939<\/td><td class=\"n\">969<\/td><td class=\"n\">$880,132<\/td><td class=\"n\">$377,199<\/td><\/tr><tr><td>Flagler County<\/td><td class=\"n\">19,282<\/td><td class=\"n\">16,389<\/td><td class=\"n\">1,928<\/td><td class=\"n\">964<\/td><td class=\"n\">$875,385<\/td><td class=\"n\">$375,165<\/td><\/tr><tr><td>Sumter County<\/td><td class=\"n\">18,517<\/td><td class=\"n\">15,739<\/td><td class=\"n\">1,852<\/td><td class=\"n\">926<\/td><td class=\"n\">$840,660<\/td><td class=\"n\">$360,283<\/td><\/tr><tr><td>Nassau County<\/td><td class=\"n\">14,529<\/td><td class=\"n\">12,349<\/td><td class=\"n\">1,453<\/td><td class=\"n\">726<\/td><td class=\"n\">$659,603<\/td><td class=\"n\">$282,687<\/td><\/tr><tr><td>Gadsden County<\/td><td class=\"n\">14,143<\/td><td class=\"n\">12,021<\/td><td class=\"n\">1,414<\/td><td class=\"n\">707<\/td><td class=\"n\">$642,067<\/td><td class=\"n\">$275,172<\/td><\/tr><tr><td>Hendry County<\/td><td class=\"n\">13,313<\/td><td class=\"n\">11,316<\/td><td class=\"n\">1,331<\/td><td class=\"n\">666<\/td><td class=\"n\">$604,397<\/td><td class=\"n\">$259,027<\/td><\/tr><tr><td>Columbia County<\/td><td class=\"n\">12,828<\/td><td class=\"n\">10,904<\/td><td class=\"n\">1,283<\/td><td class=\"n\">641<\/td><td class=\"n\">$582,392<\/td><td class=\"n\">$249,597<\/td><\/tr><tr><td>Levy County<\/td><td class=\"n\">11,999<\/td><td class=\"n\">10,199<\/td><td class=\"n\">1,200<\/td><td class=\"n\">600<\/td><td class=\"n\">$544,741<\/td><td class=\"n\">$233,461<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">9,898<\/td><td class=\"n\">8,413<\/td><td class=\"n\">990<\/td><td class=\"n\">495<\/td><td class=\"n\">$449,366<\/td><td class=\"n\">$192,585<\/td><\/tr><tr><td>Okeechobee County<\/td><td class=\"n\">9,831<\/td><td class=\"n\">8,356<\/td><td class=\"n\">983<\/td><td class=\"n\">492<\/td><td class=\"n\">$446,332<\/td><td class=\"n\">$191,285<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">8,940<\/td><td class=\"n\">7,599<\/td><td class=\"n\">894<\/td><td class=\"n\">447<\/td><td class=\"n\">$405,892<\/td><td class=\"n\">$173,954<\/td><\/tr><tr><td>Suwannee County<\/td><td class=\"n\">7,603<\/td><td class=\"n\">6,463<\/td><td class=\"n\">760<\/td><td class=\"n\">380<\/td><td class=\"n\">$345,193<\/td><td class=\"n\">$147,940<\/td><\/tr><tr><td>Hardee County<\/td><td class=\"n\">6,263<\/td><td class=\"n\">5,324<\/td><td class=\"n\">626<\/td><td class=\"n\">313<\/td><td class=\"n\">$284,359<\/td><td class=\"n\">$121,868<\/td><\/tr><tr><td>DeSoto County<\/td><td class=\"n\">5,311<\/td><td class=\"n\">4,514<\/td><td class=\"n\">531<\/td><td class=\"n\">266<\/td><td class=\"n\">$241,124<\/td><td class=\"n\">$103,339<\/td><\/tr><tr><td>Wakulla County<\/td><td class=\"n\">4,371<\/td><td class=\"n\">3,715<\/td><td class=\"n\">437<\/td><td class=\"n\">219<\/td><td class=\"n\">$198,441<\/td><td class=\"n\">$85,046<\/td><\/tr><tr><td>Gilchrist County<\/td><td class=\"n\">3,728<\/td><td class=\"n\">3,169<\/td><td class=\"n\">373<\/td><td class=\"n\">186<\/td><td class=\"n\">$169,242<\/td><td class=\"n\">$72,532<\/td><\/tr><tr><td>Baker County<\/td><td class=\"n\">3,673<\/td><td class=\"n\">3,122<\/td><td class=\"n\">367<\/td><td class=\"n\">184<\/td><td class=\"n\">$166,767<\/td><td class=\"n\">$71,472<\/td><\/tr><tr><td>Taylor County<\/td><td class=\"n\">3,639<\/td><td class=\"n\">3,093<\/td><td class=\"n\">364<\/td><td class=\"n\">182<\/td><td class=\"n\">$165,218<\/td><td class=\"n\">$70,808<\/td><\/tr><tr><td>Bradford County<\/td><td class=\"n\">3,303<\/td><td class=\"n\">2,808<\/td><td class=\"n\">330<\/td><td class=\"n\">165<\/td><td class=\"n\">$149,963<\/td><td class=\"n\">$64,270<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">3,128<\/td><td class=\"n\">2,659<\/td><td class=\"n\">313<\/td><td class=\"n\">156<\/td><td class=\"n\">$142,001<\/td><td class=\"n\">$60,858<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">2,341<\/td><td class=\"n\">1,989<\/td><td class=\"n\">234<\/td><td class=\"n\">117<\/td><td class=\"n\">$106,258<\/td><td class=\"n\">$45,539<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">2,296<\/td><td class=\"n\">1,951<\/td><td class=\"n\">230<\/td><td class=\"n\">115<\/td><td class=\"n\">$104,230<\/td><td class=\"n\">$44,670<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">2,228<\/td><td class=\"n\">1,894<\/td><td class=\"n\">223<\/td><td class=\"n\">111<\/td><td class=\"n\">$101,143<\/td><td class=\"n\">$43,347<\/td><\/tr><tr><td>Holmes County<\/td><td class=\"n\">2,027<\/td><td class=\"n\">1,723<\/td><td class=\"n\">203<\/td><td class=\"n\">101<\/td><td class=\"n\">$92,027<\/td><td class=\"n\">$39,440<\/td><\/tr><tr><td>Gulf County<\/td><td class=\"n\">1,955<\/td><td class=\"n\">1,662<\/td><td class=\"n\">196<\/td><td class=\"n\">98<\/td><td class=\"n\">$88,767<\/td><td class=\"n\">$38,043<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">1,802<\/td><td class=\"n\">1,531<\/td><td class=\"n\">180<\/td><td class=\"n\">90<\/td><td class=\"n\">$81,794<\/td><td class=\"n\">$35,054<\/td><\/tr><tr><td>Dixie County<\/td><td class=\"n\">1,564<\/td><td class=\"n\">1,329<\/td><td class=\"n\">156<\/td><td class=\"n\">78<\/td><td class=\"n\">$71,009<\/td><td class=\"n\">$30,433<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">1,142<\/td><td class=\"n\">970<\/td><td class=\"n\">114<\/td><td class=\"n\">57<\/td><td class=\"n\">$51,834<\/td><td class=\"n\">$22,215<\/td><\/tr><tr><td>Lafayette County<\/td><td class=\"n\">833<\/td><td class=\"n\">708<\/td><td class=\"n\">83<\/td><td class=\"n\">42<\/td><td class=\"n\">$37,822<\/td><td class=\"n\">$16,210<\/td><\/tr><tr><td>Glades County<\/td><td class=\"n\">365<\/td><td class=\"n\">310<\/td><td class=\"n\">37<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,582<\/td><td class=\"n\">$7,107<\/td><\/tr><tr><td>Liberty County<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-g\">G<\/h3><details class=\"sds-state\" id=\"georgia\"><summary>Georgia Spend Data<\/summary><div class=\"sds-state-body\"><h3>Georgia Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $177.5 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $453.9 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 2.74 million<\/li><li><strong>2026 male fan accounts:<\/strong> 2.33 million accounts &amp; $150.9 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 273,661 accounts &amp; $17.7 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 136,830 accounts &amp; $8.87 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $124.2 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $53.2 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $211,180<\/li><li><strong>National rank (per-capita):<\/strong> #22<\/li><li><strong>National rank (total):<\/strong> #8<\/li><li><strong>Change vs FY2025:<\/strong> +10.7%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 158<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-georgia-5\">Cities in Georgia (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Atlanta<\/td><td class=\"n\">$42.65 million<\/td><td class=\"n\">$1,091,381<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$40.32 million<\/td><td class=\"n\">$116.6 million<\/td><td class=\"n\">5<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Savannah<\/td><td class=\"n\">$5.68 million<\/td><td class=\"n\">$491,325<\/td><td class=\"n up\">+17.5%<\/td><td class=\"n\">$4.83 million<\/td><td class=\"n\">$11.89 million<\/td><td class=\"n\">66<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Sandy Springs<\/td><td class=\"n\">$2.81 million<\/td><td class=\"n\">$330,771<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">$9.12 million<\/td><td class=\"n\">108<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Augusta<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">$159,315<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$7.86 million<\/td><td class=\"n\">120<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Columbus<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">$154,708<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">$7.58 million<\/td><td class=\"n\">127<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Georgia cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Atlanta<\/td><td class=\"n\">657,588<\/td><td class=\"n\">558,950<\/td><td class=\"n\">65,759<\/td><td class=\"n\">32,879<\/td><td class=\"n\">$29.9 million<\/td><td class=\"n\">$12.8 million<\/td><\/tr><tr><td>Savannah<\/td><td class=\"n\">87,560<\/td><td class=\"n\">74,426<\/td><td class=\"n\">8,756<\/td><td class=\"n\">4,378<\/td><td class=\"n\">$3.98 million<\/td><td class=\"n\">$1.70 million<\/td><\/tr><tr><td>Sandy Springs<\/td><td class=\"n\">43,375<\/td><td class=\"n\">36,868<\/td><td class=\"n\">4,337<\/td><td class=\"n\">2,169<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$843,942<\/td><\/tr><tr><td>Augusta<\/td><td class=\"n\">38,766<\/td><td class=\"n\">32,951<\/td><td class=\"n\">3,877<\/td><td class=\"n\">1,938<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$754,270<\/td><\/tr><tr><td>Columbus<\/td><td class=\"n\">37,489<\/td><td class=\"n\">31,865<\/td><td class=\"n\">3,749<\/td><td class=\"n\">1,874<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$729,418<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-georgia-158\">Counties in Georgia (158), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Fulton County<\/td><td class=\"n\">$49.96 million<\/td><td class=\"n\">$568,396<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$45.69 million<\/td><td class=\"n\">$130.2 million<\/td><td class=\"n\">3<\/td><td class=\"n\">10<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Peach County<\/td><td class=\"n\">$1.77 million<\/td><td class=\"n\">$462,853<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$4.50 million<\/td><td class=\"n\">9<\/td><td class=\"n\">509<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Franklin County<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$338,228<\/td><td class=\"n up\">+37.3%<\/td><td class=\"n\">$763,102<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">34<\/td><td class=\"n\">744<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Clinch County<\/td><td class=\"n\">$463,484<\/td><td class=\"n\">$313,857<\/td><td class=\"n up\">+49.7%<\/td><td class=\"n\">$309,555<\/td><td class=\"n\">$596,671<\/td><td class=\"n\">53<\/td><td class=\"n\">1290<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Chatham County<\/td><td class=\"n\">$7.82 million<\/td><td class=\"n\">$308,183<\/td><td class=\"n up\">+24.7%<\/td><td class=\"n\">$6.27 million<\/td><td class=\"n\">$15.57 million<\/td><td class=\"n\">59<\/td><td class=\"n\">133<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Baldwin County<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">$279,842<\/td><td class=\"n up\">+32.3%<\/td><td class=\"n\">$886,108<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">122<\/td><td class=\"n\">687<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Hancock County<\/td><td class=\"n\">$392,728<\/td><td class=\"n\">$278,757<\/td><td class=\"n up\">+47.3%<\/td><td class=\"n\">$266,707<\/td><td class=\"n\">$529,741<\/td><td class=\"n\">126<\/td><td class=\"n\">1427<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Terrell County<\/td><td class=\"n\">$374,227<\/td><td class=\"n\">$273,330<\/td><td class=\"n up\">+45.4%<\/td><td class=\"n\">$257,379<\/td><td class=\"n\">$500,788<\/td><td class=\"n\">145<\/td><td class=\"n\">1468<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Chattahoochee County<\/td><td class=\"n\">$356,976<\/td><td class=\"n\">$269,320<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$346,282<\/td><td class=\"n\">$969,877<\/td><td class=\"n\">167<\/td><td class=\"n\">1515<\/td><\/tr><tr><td class=\"r\">10<\/td><td>McIntosh County<\/td><td class=\"n\">$424,960<\/td><td class=\"n\">$267,500<\/td><td class=\"n up\">+44.8%<\/td><td class=\"n\">$293,523<\/td><td class=\"n\">$569,767<\/td><td class=\"n\">177<\/td><td class=\"n\">1349<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Putnam County<\/td><td class=\"n\">$626,775<\/td><td class=\"n\">$257,593<\/td><td class=\"n up\">+38.9%<\/td><td class=\"n\">$451,216<\/td><td class=\"n\">$936,148<\/td><td class=\"n\">241<\/td><td class=\"n\">1063<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Grady County<\/td><td class=\"n\">$662,855<\/td><td class=\"n\">$252,941<\/td><td class=\"n up\">+43.0%<\/td><td class=\"n\">$463,458<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">269<\/td><td class=\"n\">1019<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Bryan County<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">$252,935<\/td><td class=\"n up\">+20.7%<\/td><td class=\"n\">$967,724<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">270<\/td><td class=\"n\">689<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Wilkes County<\/td><td class=\"n\">$324,017<\/td><td class=\"n\">$252,806<\/td><td class=\"n up\">+35.4%<\/td><td class=\"n\">$239,308<\/td><td class=\"n\">$556,725<\/td><td class=\"n\">273<\/td><td class=\"n\">1592<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Randolph County<\/td><td class=\"n\">$254,722<\/td><td class=\"n\">$252,106<\/td><td class=\"n up\">+43.7%<\/td><td class=\"n\">$177,222<\/td><td class=\"n\">$391,380<\/td><td class=\"n\">279<\/td><td class=\"n\">1787<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Candler County<\/td><td class=\"n\">$355,539<\/td><td class=\"n\">$251,983<\/td><td class=\"n up\">+25.0%<\/td><td class=\"n\">$284,487<\/td><td class=\"n\">$714,375<\/td><td class=\"n\">283<\/td><td class=\"n\">1517<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Stewart County<\/td><td class=\"n\">$210,129<\/td><td class=\"n\">$247,277<\/td><td class=\"n up\">+50.5%<\/td><td class=\"n\">$139,620<\/td><td class=\"n\">$272,680<\/td><td class=\"n\">313<\/td><td class=\"n\">1936<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Gordon County<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$239,353<\/td><td class=\"n up\">+20.2%<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$2.82 million<\/td><td class=\"n\">378<\/td><td class=\"n\">648<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Evans County<\/td><td class=\"n\">$303,055<\/td><td class=\"n\">$238,329<\/td><td class=\"n up\">+45.6%<\/td><td class=\"n\">$208,119<\/td><td class=\"n\">$355,066<\/td><td class=\"n\">384<\/td><td class=\"n\">1651<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Hart County<\/td><td class=\"n\">$617,300<\/td><td class=\"n\">$235,237<\/td><td class=\"n up\">+33.2%<\/td><td class=\"n\">$463,458<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">418<\/td><td class=\"n\">1072<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Appling County<\/td><td class=\"n\">$401,787<\/td><td class=\"n\">$225,661<\/td><td class=\"n up\">+20.1%<\/td><td class=\"n\">$334,622<\/td><td class=\"n\">$862,881<\/td><td class=\"n\">547<\/td><td class=\"n\">1401<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Washington County<\/td><td class=\"n\">$383,086<\/td><td class=\"n\">$219,646<\/td><td class=\"n up\">+34.8%<\/td><td class=\"n\">$284,196<\/td><td class=\"n\">$651,885<\/td><td class=\"n\">645<\/td><td class=\"n\">1451<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Sumter County<\/td><td class=\"n\">$531,521<\/td><td class=\"n\">$217,054<\/td><td class=\"n up\">+33.3%<\/td><td class=\"n\">$398,749<\/td><td class=\"n\">$902,960<\/td><td class=\"n\">685<\/td><td class=\"n\">1178<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Early County<\/td><td class=\"n\">$215,525<\/td><td class=\"n\">$216,018<\/td><td class=\"n up\">+38.2%<\/td><td class=\"n\">$155,943<\/td><td class=\"n\">$337,764<\/td><td class=\"n\">704<\/td><td class=\"n\">1917<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Bacon County<\/td><td class=\"n\">$221,574<\/td><td class=\"n\">$214,762<\/td><td class=\"n up\">+22.0%<\/td><td class=\"n\">$181,594<\/td><td class=\"n\">$459,792<\/td><td class=\"n\">720<\/td><td class=\"n\">1896<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Walton County<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$213,844<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">$4.55 million<\/td><td class=\"n\">735<\/td><td class=\"n\">470<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Liberty County<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">$211,627<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$3.76 million<\/td><td class=\"n\">774<\/td><td class=\"n\">677<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Pulaski County<\/td><td class=\"n\">$190,736<\/td><td class=\"n\">$210,172<\/td><td class=\"n up\">+28.3%<\/td><td class=\"n\">$148,656<\/td><td class=\"n\">$353,538<\/td><td class=\"n\">797<\/td><td class=\"n\">1995<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Habersham County<\/td><td class=\"n\">$843,255<\/td><td class=\"n\">$208,485<\/td><td class=\"n up\">+22.6%<\/td><td class=\"n\">$687,900<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">830<\/td><td class=\"n\">865<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Greene County<\/td><td class=\"n\">$363,026<\/td><td class=\"n\">$207,305<\/td><td class=\"n up\">+29.9%<\/td><td class=\"n\">$279,532<\/td><td class=\"n\">$644,604<\/td><td class=\"n\">849<\/td><td class=\"n\">1495<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Pierce County<\/td><td class=\"n\">$350,937<\/td><td class=\"n\">$206,773<\/td><td class=\"n up\">+31.9%<\/td><td class=\"n\">$266,124<\/td><td class=\"n\">$648,126<\/td><td class=\"n\">860<\/td><td class=\"n\">1528<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Upson County<\/td><td class=\"n\">$472,512<\/td><td class=\"n\">$205,963<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$450,924<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">872<\/td><td class=\"n\">1279<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Effingham County<\/td><td class=\"n\">$1.21 million<\/td><td class=\"n\">$204,888<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$973,553<\/td><td class=\"n\">$2.55 million<\/td><td class=\"n\">890<\/td><td class=\"n\">671<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Bleckley County<\/td><td class=\"n\">$207,641<\/td><td class=\"n\">$202,593<\/td><td class=\"n up\">+24.8%<\/td><td class=\"n\">$166,437<\/td><td class=\"n\">$442,361<\/td><td class=\"n\">929<\/td><td class=\"n\">1948<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Cook County<\/td><td class=\"n\">$290,959<\/td><td class=\"n\">$202,106<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$261,460<\/td><td class=\"n\">$714,486<\/td><td class=\"n\">936<\/td><td class=\"n\">1679<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Elbert County<\/td><td class=\"n\">$318,416<\/td><td class=\"n\">$201,700<\/td><td class=\"n up\">+24.1%<\/td><td class=\"n\">$256,505<\/td><td class=\"n\">$614,034<\/td><td class=\"n\">943<\/td><td class=\"n\">1611<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Jackson County<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">$200,543<\/td><td class=\"n up\">+13.4%<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$3.75 million<\/td><td class=\"n\">961<\/td><td class=\"n\">547<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Laurens County<\/td><td class=\"n\">$800,694<\/td><td class=\"n\">$200,518<\/td><td class=\"n up\">+19.4%<\/td><td class=\"n\">$670,411<\/td><td class=\"n\">$1.75 million<\/td><td class=\"n\">962<\/td><td class=\"n\">900<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Berrien County<\/td><td class=\"n\">$293,684<\/td><td class=\"n\">$200,068<\/td><td class=\"n up\">+21.7%<\/td><td class=\"n\">$241,348<\/td><td class=\"n\">$638,627<\/td><td class=\"n\">972<\/td><td class=\"n\">1672<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Dooly County<\/td><td class=\"n\">$170,610<\/td><td class=\"n\">$199,779<\/td><td class=\"n up\">+25.6%<\/td><td class=\"n\">$135,831<\/td><td class=\"n\">$341,387<\/td><td class=\"n\">983<\/td><td class=\"n\">2058<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Lamar County<\/td><td class=\"n\">$321,602<\/td><td class=\"n\">$199,221<\/td><td class=\"n up\">+13.3%<\/td><td class=\"n\">$283,904<\/td><td class=\"n\">$768,201<\/td><td class=\"n\">998<\/td><td class=\"n\">1601<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Seminole County<\/td><td class=\"n\">$136,671<\/td><td class=\"n\">$198,972<\/td><td class=\"n up\">+21.8%<\/td><td class=\"n\">$112,221<\/td><td class=\"n\">$288,522<\/td><td class=\"n\">1002<\/td><td class=\"n\">2206<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Heard County<\/td><td class=\"n\">$181,692<\/td><td class=\"n\">$198,526<\/td><td class=\"n up\">+32.3%<\/td><td class=\"n\">$137,288<\/td><td class=\"n\">$333,648<\/td><td class=\"n\">1018<\/td><td class=\"n\">2016<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Haralson County<\/td><td class=\"n\">$500,187<\/td><td class=\"n\">$197,121<\/td><td class=\"n up\">+2.9%<\/td><td class=\"n\">$486,194<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">1051<\/td><td class=\"n\">1235<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Jeff Davis County<\/td><td class=\"n\">$224,099<\/td><td class=\"n\">$197,106<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$214,531<\/td><td class=\"n\">$637,358<\/td><td class=\"n\">1052<\/td><td class=\"n\">1888<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Miller County<\/td><td class=\"n\">$71,804<\/td><td class=\"n\">$194,893<\/td><td class=\"n up\">+31.7%<\/td><td class=\"n\">$54,507<\/td><td class=\"n\">$111,485<\/td><td class=\"n\">1125<\/td><td class=\"n\">2557<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Baker County<\/td><td class=\"n\">$23,231<\/td><td class=\"n\">$194,410<\/td><td class=\"n up\">+42.3%<\/td><td class=\"n\">$16,323<\/td><td class=\"n\">$30,394<\/td><td class=\"n\">1140<\/td><td class=\"n\">2890<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Taliaferro County<\/td><td class=\"n\">$6,194<\/td><td class=\"n\">$194,111<\/td><td class=\"n down\">-18.3%<\/td><td class=\"n\">$7,579<\/td><td class=\"n\">$30,152<\/td><td class=\"n\">1151<\/td><td class=\"n\">3024<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Atkinson County<\/td><td class=\"n\">$108,378<\/td><td class=\"n\">$193,728<\/td><td class=\"n down\">-8.9%<\/td><td class=\"n\">$118,925<\/td><td class=\"n\">$403,466<\/td><td class=\"n\">1170<\/td><td class=\"n\">2351<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Towns County<\/td><td class=\"n\">$176,878<\/td><td class=\"n\">$192,385<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$142,827<\/td><td class=\"n\">$371,621<\/td><td class=\"n\">1216<\/td><td class=\"n\">2033<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Troup County<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$191,541<\/td><td class=\"n up\">+12.1%<\/td><td class=\"n\">$953,149<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">1236<\/td><td class=\"n\">734<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Webster County<\/td><td class=\"n\">$8,094<\/td><td class=\"n\">$190,951<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$7,579<\/td><td class=\"n\">$22,783<\/td><td class=\"n\">1251<\/td><td class=\"n\">3004<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Wilkinson County<\/td><td class=\"n\">$99,576<\/td><td class=\"n\">$190,158<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$88,028<\/td><td class=\"n\">$243,347<\/td><td class=\"n\">1282<\/td><td class=\"n\">2402<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Harris County<\/td><td class=\"n\">$520,422<\/td><td class=\"n\">$189,021<\/td><td class=\"n up\">+28.8%<\/td><td class=\"n\">$403,995<\/td><td class=\"n\">$956,521<\/td><td class=\"n\">1315<\/td><td class=\"n\">1197<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Dodge County<\/td><td class=\"n\">$259,138<\/td><td class=\"n\">$189,017<\/td><td class=\"n up\">+27.9%<\/td><td class=\"n\">$202,581<\/td><td class=\"n\">$485,439<\/td><td class=\"n\">1317<\/td><td class=\"n\">1769<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Tattnall County<\/td><td class=\"n\">$328,762<\/td><td class=\"n\">$188,960<\/td><td class=\"n up\">+14.5%<\/td><td class=\"n\">$287,111<\/td><td class=\"n\">$766,931<\/td><td class=\"n\">1318<\/td><td class=\"n\">1581<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Quitman County<\/td><td class=\"n\">$268<\/td><td class=\"n\">$188,776<\/td><td class=\"n down\">-92.4%<\/td><td class=\"n\">$3,498<\/td><td class=\"n\">$17,363<\/td><td class=\"n\">1322<\/td><td class=\"n\">3079<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Glascock County<\/td><td class=\"n\">$12,757<\/td><td class=\"n\">$188,550<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$12,534<\/td><td class=\"n\">$32,637<\/td><td class=\"n\">1333<\/td><td class=\"n\">2976<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Rockdale County<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$188,333<\/td><td class=\"n up\">+15.4%<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$3.42 million<\/td><td class=\"n\">1340<\/td><td class=\"n\">595<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Wilcox County<\/td><td class=\"n\">$95,402<\/td><td class=\"n\">$188,238<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$95,315<\/td><td class=\"n\">$250,750<\/td><td class=\"n\">1347<\/td><td class=\"n\">2425<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Bartow County<\/td><td class=\"n\">$1.75 million<\/td><td class=\"n\">$188,004<\/td><td class=\"n up\">+17.5%<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">$4.00 million<\/td><td class=\"n\">1352<\/td><td class=\"n\">517<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Clay County<\/td><td class=\"n\">$5,115<\/td><td class=\"n\">$187,553<\/td><td class=\"n down\">-23.7%<\/td><td class=\"n\">$6,704<\/td><td class=\"n\">$26,374<\/td><td class=\"n\">1362<\/td><td class=\"n\">3035<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Warren County<\/td><td class=\"n\">$41,174<\/td><td class=\"n\">$187,538<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$38,767<\/td><td class=\"n\">$118,121<\/td><td class=\"n\">1363<\/td><td class=\"n\">2761<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Treutlen County<\/td><td class=\"n\">$58,444<\/td><td class=\"n\">$187,429<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$50,427<\/td><td class=\"n\">$134,007<\/td><td class=\"n\">1366<\/td><td class=\"n\">2642<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Screven County<\/td><td class=\"n\">$174,200<\/td><td class=\"n\">$187,150<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$166,145<\/td><td class=\"n\">$501,357<\/td><td class=\"n\">1377<\/td><td class=\"n\">2039<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Whitfield County<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$186,905<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">$4.39 million<\/td><td class=\"n\">1386<\/td><td class=\"n\">560<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Schley County<\/td><td class=\"n\">$26,519<\/td><td class=\"n\">$185,957<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$24,776<\/td><td class=\"n\">$83,796<\/td><td class=\"n\">1412<\/td><td class=\"n\">2865<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Clarke County<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$185,802<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$5.29 million<\/td><td class=\"n\">1420<\/td><td class=\"n\">488<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Jefferson County<\/td><td class=\"n\">$177,070<\/td><td class=\"n\">$185,575<\/td><td class=\"n up\">+26.3%<\/td><td class=\"n\">$140,203<\/td><td class=\"n\">$351,787<\/td><td class=\"n\">1424<\/td><td class=\"n\">2032<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Brantley County<\/td><td class=\"n\">$232,293<\/td><td class=\"n\">$185,109<\/td><td class=\"n up\">+19.3%<\/td><td class=\"n\">$194,711<\/td><td class=\"n\">$519,389<\/td><td class=\"n\">1439<\/td><td class=\"n\">1868<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Ben Hill County<\/td><td class=\"n\">$203,336<\/td><td class=\"n\">$184,533<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$188,881<\/td><td class=\"n\">$553,619<\/td><td class=\"n\">1456<\/td><td class=\"n\">1962<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Crisp County<\/td><td class=\"n\">$234,018<\/td><td class=\"n\">$184,469<\/td><td class=\"n up\">+20.2%<\/td><td class=\"n\">$194,711<\/td><td class=\"n\">$501,967<\/td><td class=\"n\">1457<\/td><td class=\"n\">1861<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Marion County<\/td><td class=\"n\">$66,235<\/td><td class=\"n\">$184,324<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$62,377<\/td><td class=\"n\">$201,126<\/td><td class=\"n\">1463<\/td><td class=\"n\">2584<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Echols County<\/td><td class=\"n\">$3,374<\/td><td class=\"n\">$182,561<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$3,206<\/td><td class=\"n\">$9,466<\/td><td class=\"n\">1500<\/td><td class=\"n\">3055<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Turner County<\/td><td class=\"n\">$78,482<\/td><td class=\"n\">$182,326<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$74,911<\/td><td class=\"n\">$220,202<\/td><td class=\"n\">1511<\/td><td class=\"n\">2520<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Richmond County<\/td><td class=\"n\">$2.90 million<\/td><td class=\"n\">$182,325<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">$8.34 million<\/td><td class=\"n\">1512<\/td><td class=\"n\">331<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Gilmer County<\/td><td class=\"n\">$434,681<\/td><td class=\"n\">$182,296<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$381,260<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">1513<\/td><td class=\"n\">1331<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Montgomery County<\/td><td class=\"n\">$72,423<\/td><td class=\"n\">$181,998<\/td><td class=\"n up\">+24.9%<\/td><td class=\"n\">$58,005<\/td><td class=\"n\">$136,661<\/td><td class=\"n\">1521<\/td><td class=\"n\">2553<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Butts County<\/td><td class=\"n\">$335,485<\/td><td class=\"n\">$181,517<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$303,434<\/td><td class=\"n\">$875,991<\/td><td class=\"n\">1539<\/td><td class=\"n\">1564<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Bulloch County<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$179,072<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">$3.35 million<\/td><td class=\"n\">1599<\/td><td class=\"n\">690<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Wheeler County<\/td><td class=\"n\">$47,138<\/td><td class=\"n\">$178,867<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$47,220<\/td><td class=\"n\">$120,338<\/td><td class=\"n\">1606<\/td><td class=\"n\">2715<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Calhoun County<\/td><td class=\"n\">$16,368<\/td><td class=\"n\">$178,701<\/td><td class=\"n up\">+14.6%<\/td><td class=\"n\">$14,283<\/td><td class=\"n\">$56,068<\/td><td class=\"n\">1614<\/td><td class=\"n\">2941<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Lanier County<\/td><td class=\"n\">$89,168<\/td><td class=\"n\">$178,628<\/td><td class=\"n up\">+29.1%<\/td><td class=\"n\">$69,081<\/td><td class=\"n\">$175,198<\/td><td class=\"n\">1616<\/td><td class=\"n\">2457<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Lincoln County<\/td><td class=\"n\">$53,586<\/td><td class=\"n\">$178,507<\/td><td class=\"n down\">-7.2%<\/td><td class=\"n\">$57,714<\/td><td class=\"n\">$194,951<\/td><td class=\"n\">1621<\/td><td class=\"n\">2673<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Jenkins County<\/td><td class=\"n\">$62,870<\/td><td class=\"n\">$178,223<\/td><td class=\"n up\">+22.6%<\/td><td class=\"n\">$51,301<\/td><td class=\"n\">$121,024<\/td><td class=\"n\">1634<\/td><td class=\"n\">2608<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Charlton County<\/td><td class=\"n\">$121,397<\/td><td class=\"n\">$177,866<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$116,593<\/td><td class=\"n\">$342,969<\/td><td class=\"n\">1646<\/td><td class=\"n\">2276<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Twiggs County<\/td><td class=\"n\">$41,624<\/td><td class=\"n\">$177,031<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$40,225<\/td><td class=\"n\">$117,091<\/td><td class=\"n\">1660<\/td><td class=\"n\">2757<\/td><\/tr><tr><td class=\"r\">88<\/td><td>McDuffie County<\/td><td class=\"n\">$236,568<\/td><td class=\"n\">$177,006<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$219,778<\/td><td class=\"n\">$699,347<\/td><td class=\"n\">1662<\/td><td class=\"n\">1849<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Taylor County<\/td><td class=\"n\">$43,059<\/td><td class=\"n\">$176,528<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$40,225<\/td><td class=\"n\">$147,052<\/td><td class=\"n\">1680<\/td><td class=\"n\">2745<\/td><\/tr><tr><td class=\"r\">90<\/td><td>White County<\/td><td class=\"n\">$347,259<\/td><td class=\"n\">$176,469<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$320,923<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">1684<\/td><td class=\"n\">1535<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Toombs County<\/td><td class=\"n\">$310,865<\/td><td class=\"n\">$175,394<\/td><td class=\"n up\">+0.8%<\/td><td class=\"n\">$308,389<\/td><td class=\"n\">$835,728<\/td><td class=\"n\">1710<\/td><td class=\"n\">1633<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Glynn County<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$174,554<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$3.01 million<\/td><td class=\"n\">1737<\/td><td class=\"n\">705<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Rabun County<\/td><td class=\"n\">$171,573<\/td><td class=\"n\">$174,225<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$157,984<\/td><td class=\"n\">$513,940<\/td><td class=\"n\">1742<\/td><td class=\"n\">2053<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Telfair County<\/td><td class=\"n\">$79,468<\/td><td class=\"n\">$173,566<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$76,952<\/td><td class=\"n\">$231,764<\/td><td class=\"n\">1759<\/td><td class=\"n\">2515<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Burke County<\/td><td class=\"n\">$256,182<\/td><td class=\"n\">$172,856<\/td><td class=\"n up\">+21.2%<\/td><td class=\"n\">$211,325<\/td><td class=\"n\">$541,590<\/td><td class=\"n\">1779<\/td><td class=\"n\">1779<\/td><\/tr><tr><td class=\"r\">96<\/td><td>Talbot County<\/td><td class=\"n\">$0<\/td><td class=\"n\">$172,019<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$6,413<\/td><td class=\"n\">$55,837<\/td><td class=\"n\">1796<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Wayne County<\/td><td class=\"n\">$361,322<\/td><td class=\"n\">$172,015<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$338,412<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">1797<\/td><td class=\"n\">1501<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Morgan County<\/td><td class=\"n\">$218,715<\/td><td class=\"n\">$171,457<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$194,419<\/td><td class=\"n\">$534,788<\/td><td class=\"n\">1809<\/td><td class=\"n\">1905<\/td><\/tr><tr><td class=\"r\">99<\/td><td>Carroll County<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$171,141<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">$4.81 million<\/td><td class=\"n\">1813<\/td><td class=\"n\">527<\/td><\/tr><tr><td class=\"r\">100<\/td><td>Mitchell County<\/td><td class=\"n\">$192,591<\/td><td class=\"n\">$170,461<\/td><td class=\"n up\">+24.4%<\/td><td class=\"n\">$154,777<\/td><td class=\"n\">$404,569<\/td><td class=\"n\">1831<\/td><td class=\"n\">1987<\/td><\/tr><tr><td class=\"r\">101<\/td><td>Irwin County<\/td><td class=\"n\">$37,671<\/td><td class=\"n\">$169,911<\/td><td class=\"n down\">-21.7%<\/td><td class=\"n\">$48,095<\/td><td class=\"n\">$175,516<\/td><td class=\"n\">1841<\/td><td class=\"n\">2784<\/td><\/tr><tr><td class=\"r\">102<\/td><td>Polk County<\/td><td class=\"n\">$522,069<\/td><td class=\"n\">$169,571<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$477,449<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">1847<\/td><td class=\"n\">1191<\/td><\/tr><tr><td class=\"r\">103<\/td><td>Johnson County<\/td><td class=\"n\">$39,413<\/td><td class=\"n\">$169,275<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$37,310<\/td><td class=\"n\">$122,181<\/td><td class=\"n\">1857<\/td><td class=\"n\">2772<\/td><\/tr><tr><td class=\"r\">104<\/td><td>Thomas County<\/td><td class=\"n\">$526,627<\/td><td class=\"n\">$168,484<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$480,947<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">1879<\/td><td class=\"n\">1182<\/td><\/tr><tr><td class=\"r\">105<\/td><td>Dougherty County<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$168,457<\/td><td class=\"n up\">+16.2%<\/td><td class=\"n\">$865,704<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">1881<\/td><td class=\"n\">763<\/td><\/tr><tr><td class=\"r\">106<\/td><td>Camden County<\/td><td class=\"n\">$707,966<\/td><td class=\"n\">$168,381<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$725,793<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">1882<\/td><td class=\"n\">979<\/td><\/tr><tr><td class=\"r\">107<\/td><td>Dawson County<\/td><td class=\"n\">$378,989<\/td><td class=\"n\">$168,079<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$362,605<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">1894<\/td><td class=\"n\">1456<\/td><\/tr><tr><td class=\"r\">108<\/td><td>Macon County<\/td><td class=\"n\">$66,051<\/td><td class=\"n\">$167,626<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$61,794<\/td><td class=\"n\">$198,121<\/td><td class=\"n\">1909<\/td><td class=\"n\">2589<\/td><\/tr><tr><td class=\"r\">109<\/td><td>Meriwether County<\/td><td class=\"n\">$192,347<\/td><td class=\"n\">$167,149<\/td><td class=\"n up\">+2.9%<\/td><td class=\"n\">$186,841<\/td><td class=\"n\">$532,716<\/td><td class=\"n\">1924<\/td><td class=\"n\">1988<\/td><\/tr><tr><td class=\"r\">110<\/td><td>Lumpkin County<\/td><td class=\"n\">$383,096<\/td><td class=\"n\">$166,867<\/td><td class=\"n up\">+13.9%<\/td><td class=\"n\">$336,371<\/td><td class=\"n\">$957,161<\/td><td class=\"n\">1929<\/td><td class=\"n\">1450<\/td><\/tr><tr><td class=\"r\">111<\/td><td>Bibb County<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">$165,922<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$5.60 million<\/td><td class=\"n\">1956<\/td><td class=\"n\">461<\/td><\/tr><tr><td class=\"r\">112<\/td><td>Oglethorpe County<\/td><td class=\"n\">$116,222<\/td><td class=\"n\">$164,788<\/td><td class=\"n up\">+2.2%<\/td><td class=\"n\">$113,678<\/td><td class=\"n\">$317,770<\/td><td class=\"n\">1991<\/td><td class=\"n\">2309<\/td><\/tr><tr><td class=\"r\">113<\/td><td>Tift County<\/td><td class=\"n\">$443,193<\/td><td class=\"n\">$163,592<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$420,901<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">2024<\/td><td class=\"n\">1320<\/td><\/tr><tr><td class=\"r\">114<\/td><td>Barrow County<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$163,454<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$3.43 million<\/td><td class=\"n\">2031<\/td><td class=\"n\">684<\/td><\/tr><tr><td class=\"r\">115<\/td><td>Muscogee County<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$163,246<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$2.45 million<\/td><td class=\"n\">$7.68 million<\/td><td class=\"n\">2036<\/td><td class=\"n\">380<\/td><\/tr><tr><td class=\"r\">116<\/td><td>Emanuel County<\/td><td class=\"n\">$195,524<\/td><td class=\"n\">$163,045<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$188,881<\/td><td class=\"n\">$461,786<\/td><td class=\"n\">2043<\/td><td class=\"n\">1980<\/td><\/tr><tr><td class=\"r\">117<\/td><td>Pickens County<\/td><td class=\"n\">$374,477<\/td><td class=\"n\">$162,973<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$359,107<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">2045<\/td><td class=\"n\">1467<\/td><\/tr><tr><td class=\"r\">118<\/td><td>Murray County<\/td><td class=\"n\">$420,423<\/td><td class=\"n\">$161,133<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$390,587<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">2100<\/td><td class=\"n\">1356<\/td><\/tr><tr><td class=\"r\">119<\/td><td>Chattooga County<\/td><td class=\"n\">$211,712<\/td><td class=\"n\">$160,581<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$213,074<\/td><td class=\"n\">$684,885<\/td><td class=\"n\">2113<\/td><td class=\"n\">1930<\/td><\/tr><tr><td class=\"r\">120<\/td><td>Jasper County<\/td><td class=\"n\">$114,763<\/td><td class=\"n\">$160,495<\/td><td class=\"n up\">+1.0%<\/td><td class=\"n\">$113,678<\/td><td class=\"n\">$306,140<\/td><td class=\"n\">2115<\/td><td class=\"n\">2320<\/td><\/tr><tr><td class=\"r\">121<\/td><td>Union County<\/td><td class=\"n\">$241,963<\/td><td class=\"n\">$160,166<\/td><td class=\"n up\">+19.8%<\/td><td class=\"n\">$201,998<\/td><td class=\"n\">$508,598<\/td><td class=\"n\">2123<\/td><td class=\"n\">1827<\/td><\/tr><tr><td class=\"r\">122<\/td><td>Ware County<\/td><td class=\"n\">$353,966<\/td><td class=\"n\">$159,861<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$336,371<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">2135<\/td><td class=\"n\">1521<\/td><\/tr><tr><td class=\"r\">123<\/td><td>Dade County<\/td><td class=\"n\">$92,216<\/td><td class=\"n\">$159,485<\/td><td class=\"n down\">-28.1%<\/td><td class=\"n\">$128,253<\/td><td class=\"n\">$498,444<\/td><td class=\"n\">2142<\/td><td class=\"n\">2437<\/td><\/tr><tr><td class=\"r\">124<\/td><td>Crawford County<\/td><td class=\"n\">$40,319<\/td><td class=\"n\">$158,785<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$37,018<\/td><td class=\"n\">$104,738<\/td><td class=\"n\">2153<\/td><td class=\"n\">2766<\/td><\/tr><tr><td class=\"r\">125<\/td><td>Houston County<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">$158,507<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">$5.97 million<\/td><td class=\"n\">2162<\/td><td class=\"n\">435<\/td><\/tr><tr><td class=\"r\">126<\/td><td>DeKalb County<\/td><td class=\"n\">$9.51 million<\/td><td class=\"n\">$158,452<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$8.45 million<\/td><td class=\"n\">$23.28 million<\/td><td class=\"n\">2163<\/td><td class=\"n\">110<\/td><\/tr><tr><td class=\"r\">127<\/td><td>Fannin County<\/td><td class=\"n\">$210,609<\/td><td class=\"n\">$158,155<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$197,334<\/td><td class=\"n\">$610,318<\/td><td class=\"n\">2173<\/td><td class=\"n\">1935<\/td><\/tr><tr><td class=\"r\">128<\/td><td>Clayton County<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$156,947<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$3.20 million<\/td><td class=\"n\">$8.80 million<\/td><td class=\"n\">2203<\/td><td class=\"n\">273<\/td><\/tr><tr><td class=\"r\">129<\/td><td>Decatur County<\/td><td class=\"n\">$245,022<\/td><td class=\"n\">$156,779<\/td><td class=\"n up\">+24.3%<\/td><td class=\"n\">$197,042<\/td><td class=\"n\">$455,146<\/td><td class=\"n\">2207<\/td><td class=\"n\">1813<\/td><\/tr><tr><td class=\"r\">130<\/td><td>Stephens County<\/td><td class=\"n\">$222,114<\/td><td class=\"n\">$156,051<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$203,455<\/td><td class=\"n\">$576,915<\/td><td class=\"n\">2220<\/td><td class=\"n\">1892<\/td><\/tr><tr><td class=\"r\">131<\/td><td>Monroe County<\/td><td class=\"n\">$267,393<\/td><td class=\"n\">$154,928<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$271,371<\/td><td class=\"n\">$632,867<\/td><td class=\"n\">2243<\/td><td class=\"n\">1747<\/td><\/tr><tr><td class=\"r\">132<\/td><td>Brooks County<\/td><td class=\"n\">$72,154<\/td><td class=\"n\">$154,490<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$69,956<\/td><td class=\"n\">$200,264<\/td><td class=\"n\">2253<\/td><td class=\"n\">2556<\/td><\/tr><tr><td class=\"r\">133<\/td><td>Worth County<\/td><td class=\"n\">$119,179<\/td><td class=\"n\">$154,265<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$116,010<\/td><td class=\"n\">$314,175<\/td><td class=\"n\">2259<\/td><td class=\"n\">2289<\/td><\/tr><tr><td class=\"r\">134<\/td><td>Floyd County<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">$153,686<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">2275<\/td><td class=\"n\">720<\/td><\/tr><tr><td class=\"r\">135<\/td><td>Cobb County<\/td><td class=\"n\">$9.44 million<\/td><td class=\"n\">$153,665<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$8.53 million<\/td><td class=\"n\">$24.54 million<\/td><td class=\"n\">2276<\/td><td class=\"n\">111<\/td><\/tr><tr><td class=\"r\">136<\/td><td>Colquitt County<\/td><td class=\"n\">$431,487<\/td><td class=\"n\">$151,257<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$413,323<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">2334<\/td><td class=\"n\">1339<\/td><\/tr><tr><td class=\"r\">137<\/td><td>Long County<\/td><td class=\"n\">$122,928<\/td><td class=\"n\">$150,928<\/td><td class=\"n down\">-8.7%<\/td><td class=\"n\">$134,665<\/td><td class=\"n\">$467,249<\/td><td class=\"n\">2342<\/td><td class=\"n\">2271<\/td><\/tr><tr><td class=\"r\">138<\/td><td>Coweta County<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$150,718<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$1.66 million<\/td><td class=\"n\">$4.96 million<\/td><td class=\"n\">2347<\/td><td class=\"n\">510<\/td><\/tr><tr><td class=\"r\">139<\/td><td>Douglas County<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">$150,386<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">$4.81 million<\/td><td class=\"n\">2354<\/td><td class=\"n\">524<\/td><\/tr><tr><td class=\"r\">140<\/td><td>Hall County<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">$149,054<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$2.47 million<\/td><td class=\"n\">$7.67 million<\/td><td class=\"n\">2379<\/td><td class=\"n\">377<\/td><\/tr><tr><td class=\"r\">141<\/td><td>Coffee County<\/td><td class=\"n\">$374,109<\/td><td class=\"n\">$147,751<\/td><td class=\"n down\">-0.0%<\/td><td class=\"n\">$374,264<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">2403<\/td><td class=\"n\">1469<\/td><\/tr><tr><td class=\"r\">142<\/td><td>Lee County<\/td><td class=\"n\">$247,027<\/td><td class=\"n\">$146,146<\/td><td class=\"n up\">+12.0%<\/td><td class=\"n\">$220,653<\/td><td class=\"n\">$608,405<\/td><td class=\"n\">2428<\/td><td class=\"n\">1808<\/td><\/tr><tr><td class=\"r\">143<\/td><td>Jones County<\/td><td class=\"n\">$187,234<\/td><td class=\"n\">$145,663<\/td><td class=\"n up\">+0.7%<\/td><td class=\"n\">$185,966<\/td><td class=\"n\">$497,128<\/td><td class=\"n\">2438<\/td><td class=\"n\">2004<\/td><\/tr><tr><td class=\"r\">144<\/td><td>Madison County<\/td><td class=\"n\">$228,908<\/td><td class=\"n\">$145,442<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$216,863<\/td><td class=\"n\">$681,404<\/td><td class=\"n\">2443<\/td><td class=\"n\">1878<\/td><\/tr><tr><td class=\"r\">145<\/td><td>Cherokee County<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">$144,530<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$3.11 million<\/td><td class=\"n\">$9.28 million<\/td><td class=\"n\">2464<\/td><td class=\"n\">296<\/td><\/tr><tr><td class=\"r\">146<\/td><td>Columbia County<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$143,942<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">$4.94 million<\/td><td class=\"n\">2469<\/td><td class=\"n\">511<\/td><\/tr><tr><td class=\"r\">147<\/td><td>Newton County<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$142,770<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$3.51 million<\/td><td class=\"n\">2487<\/td><td class=\"n\">653<\/td><\/tr><tr><td class=\"r\">148<\/td><td>Gwinnett County<\/td><td class=\"n\">$11.23 million<\/td><td class=\"n\">$142,578<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$10.29 million<\/td><td class=\"n\">$29.24 million<\/td><td class=\"n\">2491<\/td><td class=\"n\">86<\/td><\/tr><tr><td class=\"r\">149<\/td><td>Lowndes County<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$142,250<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$3.71 million<\/td><td class=\"n\">2499<\/td><td class=\"n\">668<\/td><\/tr><tr><td class=\"r\">150<\/td><td>Henry County<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">$142,193<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$2.68 million<\/td><td class=\"n\">$7.82 million<\/td><td class=\"n\">2501<\/td><td class=\"n\">339<\/td><\/tr><tr><td class=\"r\">151<\/td><td>Banks County<\/td><td class=\"n\">$79,094<\/td><td class=\"n\">$141,498<\/td><td class=\"n up\">+16.5%<\/td><td class=\"n\">$67,916<\/td><td class=\"n\">$181,439<\/td><td class=\"n\">2515<\/td><td class=\"n\">2517<\/td><\/tr><tr><td class=\"r\">152<\/td><td>Pike County<\/td><td class=\"n\">$67,937<\/td><td class=\"n\">$139,771<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$62,377<\/td><td class=\"n\">$238,258<\/td><td class=\"n\">2542<\/td><td class=\"n\">2578<\/td><\/tr><tr><td class=\"r\">153<\/td><td>Catoosa County<\/td><td class=\"n\">$572,134<\/td><td class=\"n\">$136,082<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$542,158<\/td><td class=\"n\">$1.66 million<\/td><td class=\"n\">2604<\/td><td class=\"n\">1118<\/td><\/tr><tr><td class=\"r\">154<\/td><td>Walker County<\/td><td class=\"n\">$572,533<\/td><td class=\"n\">$135,315<\/td><td class=\"n down\">-13.5%<\/td><td class=\"n\">$661,666<\/td><td class=\"n\">$2.33 million<\/td><td class=\"n\">2614<\/td><td class=\"n\">1117<\/td><\/tr><tr><td class=\"r\">155<\/td><td>Fayette County<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$127,768<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$2.86 million<\/td><td class=\"n\">2712<\/td><td class=\"n\">739<\/td><\/tr><tr><td class=\"r\">156<\/td><td>Oconee County<\/td><td class=\"n\">$235,851<\/td><td class=\"n\">$124,333<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$239,890<\/td><td class=\"n\">$750,402<\/td><td class=\"n\">2747<\/td><td class=\"n\">1854<\/td><\/tr><tr><td class=\"r\">157<\/td><td>Paulding County<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$115,154<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$3.89 million<\/td><td class=\"n\">2852<\/td><td class=\"n\">568<\/td><\/tr><tr><td class=\"r\">158<\/td><td>Forsyth County<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">$83,580<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">$4.52 million<\/td><td class=\"n\">3085<\/td><td class=\"n\">551<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Georgia counties (158), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Fulton County<\/td><td class=\"n\">770,381<\/td><td class=\"n\">654,824<\/td><td class=\"n\">77,038<\/td><td class=\"n\">38,519<\/td><td class=\"n\">$35.0 million<\/td><td class=\"n\">$15.0 million<\/td><\/tr><tr><td>Gwinnett County<\/td><td class=\"n\">173,226<\/td><td class=\"n\">147,242<\/td><td class=\"n\">17,323<\/td><td class=\"n\">8,661<\/td><td class=\"n\">$7.86 million<\/td><td class=\"n\">$3.37 million<\/td><\/tr><tr><td>DeKalb County<\/td><td class=\"n\">146,704<\/td><td class=\"n\">124,699<\/td><td class=\"n\">14,670<\/td><td class=\"n\">7,335<\/td><td class=\"n\">$6.66 million<\/td><td class=\"n\">$2.85 million<\/td><\/tr><tr><td>Cobb County<\/td><td class=\"n\">145,549<\/td><td class=\"n\">123,717<\/td><td class=\"n\">14,555<\/td><td class=\"n\">7,277<\/td><td class=\"n\">$6.61 million<\/td><td class=\"n\">$2.83 million<\/td><\/tr><tr><td>Chatham County<\/td><td class=\"n\">120,583<\/td><td class=\"n\">102,496<\/td><td class=\"n\">12,058<\/td><td class=\"n\">6,029<\/td><td class=\"n\">$5.47 million<\/td><td class=\"n\">$2.35 million<\/td><\/tr><tr><td>Clayton County<\/td><td class=\"n\">54,682<\/td><td class=\"n\">46,480<\/td><td class=\"n\">5,468<\/td><td class=\"n\">2,734<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$1.06 million<\/td><\/tr><tr><td>Cherokee County<\/td><td class=\"n\">50,027<\/td><td class=\"n\">42,523<\/td><td class=\"n\">5,003<\/td><td class=\"n\">2,501<\/td><td class=\"n\">$2.27 million<\/td><td class=\"n\">$973,374<\/td><\/tr><tr><td>Richmond County<\/td><td class=\"n\">44,789<\/td><td class=\"n\">38,070<\/td><td class=\"n\">4,479<\/td><td class=\"n\">2,239<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">$871,453<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">43,177<\/td><td class=\"n\">36,701<\/td><td class=\"n\">4,318<\/td><td class=\"n\">2,159<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">$840,103<\/td><\/tr><tr><td>Hall County<\/td><td class=\"n\">38,737<\/td><td class=\"n\">32,927<\/td><td class=\"n\">3,874<\/td><td class=\"n\">1,937<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$753,716<\/td><\/tr><tr><td>Muscogee County<\/td><td class=\"n\">38,383<\/td><td class=\"n\">32,626<\/td><td class=\"n\">3,838<\/td><td class=\"n\">1,919<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">$746,819<\/td><\/tr><tr><td>Houston County<\/td><td class=\"n\">32,439<\/td><td class=\"n\">27,573<\/td><td class=\"n\">3,244<\/td><td class=\"n\">1,622<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$631,165<\/td><\/tr><tr><td>Bibb County<\/td><td class=\"n\">30,191<\/td><td class=\"n\">25,662<\/td><td class=\"n\">3,019<\/td><td class=\"n\">1,510<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$587,418<\/td><\/tr><tr><td>Walton County<\/td><td class=\"n\">29,657<\/td><td class=\"n\">25,208<\/td><td class=\"n\">2,966<\/td><td class=\"n\">1,483<\/td><td class=\"n\">$1.35 million<\/td><td class=\"n\">$577,036<\/td><\/tr><tr><td>Clarke County<\/td><td class=\"n\">28,572<\/td><td class=\"n\">24,286<\/td><td class=\"n\">2,857<\/td><td class=\"n\">1,429<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">$555,926<\/td><\/tr><tr><td>Peach County<\/td><td class=\"n\">27,299<\/td><td class=\"n\">23,205<\/td><td class=\"n\">2,730<\/td><td class=\"n\">1,365<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$531,166<\/td><\/tr><tr><td>Coweta County<\/td><td class=\"n\">27,167<\/td><td class=\"n\">23,092<\/td><td class=\"n\">2,717<\/td><td class=\"n\">1,358<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$528,594<\/td><\/tr><tr><td>Columbia County<\/td><td class=\"n\">27,138<\/td><td class=\"n\">23,068<\/td><td class=\"n\">2,714<\/td><td class=\"n\">1,357<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$528,029<\/td><\/tr><tr><td>Bartow County<\/td><td class=\"n\">26,933<\/td><td class=\"n\">22,893<\/td><td class=\"n\">2,693<\/td><td class=\"n\">1,347<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$524,032<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">26,008<\/td><td class=\"n\">22,106<\/td><td class=\"n\">2,601<\/td><td class=\"n\">1,300<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$506,029<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">25,906<\/td><td class=\"n\">22,020<\/td><td class=\"n\">2,591<\/td><td class=\"n\">1,295<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$504,049<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">24,047<\/td><td class=\"n\">20,440<\/td><td class=\"n\">2,405<\/td><td class=\"n\">1,202<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$467,893<\/td><\/tr><tr><td>Forsyth County<\/td><td class=\"n\">23,831<\/td><td class=\"n\">20,256<\/td><td class=\"n\">2,383<\/td><td class=\"n\">1,192<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$463,676<\/td><\/tr><tr><td>Whitfield County<\/td><td class=\"n\">23,429<\/td><td class=\"n\">19,915<\/td><td class=\"n\">2,343<\/td><td class=\"n\">1,171<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$455,863<\/td><\/tr><tr><td>Paulding County<\/td><td class=\"n\">23,120<\/td><td class=\"n\">19,652<\/td><td class=\"n\">2,312<\/td><td class=\"n\">1,156<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$449,842<\/td><\/tr><tr><td>Rockdale County<\/td><td class=\"n\">21,894<\/td><td class=\"n\">18,610<\/td><td class=\"n\">2,189<\/td><td class=\"n\">1,095<\/td><td class=\"n\">$993,987<\/td><td class=\"n\">$425,994<\/td><\/tr><tr><td>Gordon County<\/td><td class=\"n\">19,400<\/td><td class=\"n\">16,490<\/td><td class=\"n\">1,940<\/td><td class=\"n\">970<\/td><td class=\"n\">$880,772<\/td><td class=\"n\">$377,474<\/td><\/tr><tr><td>Newton County<\/td><td class=\"n\">19,319<\/td><td class=\"n\">16,422<\/td><td class=\"n\">1,932<\/td><td class=\"n\">966<\/td><td class=\"n\">$877,098<\/td><td class=\"n\">$375,899<\/td><\/tr><tr><td>Lowndes County<\/td><td class=\"n\">18,752<\/td><td class=\"n\">15,939<\/td><td class=\"n\">1,875<\/td><td class=\"n\">938<\/td><td class=\"n\">$851,339<\/td><td class=\"n\">$364,859<\/td><\/tr><tr><td>Effingham County<\/td><td class=\"n\">18,581<\/td><td class=\"n\">15,794<\/td><td class=\"n\">1,858<\/td><td class=\"n\">929<\/td><td class=\"n\">$843,578<\/td><td class=\"n\">$361,533<\/td><\/tr><tr><td>Liberty County<\/td><td class=\"n\">18,415<\/td><td class=\"n\">15,652<\/td><td class=\"n\">1,841<\/td><td class=\"n\">921<\/td><td class=\"n\">$836,020<\/td><td class=\"n\">$358,294<\/td><\/tr><tr><td>Barrow County<\/td><td class=\"n\">18,195<\/td><td class=\"n\">15,465<\/td><td class=\"n\">1,819<\/td><td class=\"n\">910<\/td><td class=\"n\">$826,028<\/td><td class=\"n\">$354,012<\/td><\/tr><tr><td>Baldwin County<\/td><td class=\"n\">18,077<\/td><td class=\"n\">15,365<\/td><td class=\"n\">1,808<\/td><td class=\"n\">904<\/td><td class=\"n\">$820,680<\/td><td class=\"n\">$351,720<\/td><\/tr><tr><td>Bryan County<\/td><td class=\"n\">18,014<\/td><td class=\"n\">15,312<\/td><td class=\"n\">1,801<\/td><td class=\"n\">901<\/td><td class=\"n\">$817,824<\/td><td class=\"n\">$350,496<\/td><\/tr><tr><td>Bulloch County<\/td><td class=\"n\">17,933<\/td><td class=\"n\">15,243<\/td><td class=\"n\">1,793<\/td><td class=\"n\">897<\/td><td class=\"n\">$814,156<\/td><td class=\"n\">$348,924<\/td><\/tr><tr><td>Glynn County<\/td><td class=\"n\">17,412<\/td><td class=\"n\">14,801<\/td><td class=\"n\">1,741<\/td><td class=\"n\">871<\/td><td class=\"n\">$790,519<\/td><td class=\"n\">$338,794<\/td><\/tr><tr><td>Floyd County<\/td><td class=\"n\">16,919<\/td><td class=\"n\">14,381<\/td><td class=\"n\">1,692<\/td><td class=\"n\">846<\/td><td class=\"n\">$768,118<\/td><td class=\"n\">$329,194<\/td><\/tr><tr><td>Troup County<\/td><td class=\"n\">16,480<\/td><td class=\"n\">14,008<\/td><td class=\"n\">1,648<\/td><td class=\"n\">824<\/td><td class=\"n\">$748,198<\/td><td class=\"n\">$320,656<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">16,368<\/td><td class=\"n\">13,913<\/td><td class=\"n\">1,637<\/td><td class=\"n\">818<\/td><td class=\"n\">$743,089<\/td><td class=\"n\">$318,467<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">16,149<\/td><td class=\"n\">13,727<\/td><td class=\"n\">1,615<\/td><td class=\"n\">807<\/td><td class=\"n\">$733,169<\/td><td class=\"n\">$314,215<\/td><\/tr><tr><td>Dougherty County<\/td><td class=\"n\">15,504<\/td><td class=\"n\">13,179<\/td><td class=\"n\">1,550<\/td><td class=\"n\">775<\/td><td class=\"n\">$703,895<\/td><td class=\"n\">$301,669<\/td><\/tr><tr><td>Habersham County<\/td><td class=\"n\">13,002<\/td><td class=\"n\">11,052<\/td><td class=\"n\">1,300<\/td><td class=\"n\">650<\/td><td class=\"n\">$590,279<\/td><td class=\"n\">$252,977<\/td><\/tr><tr><td>Laurens County<\/td><td class=\"n\">12,346<\/td><td class=\"n\">10,494<\/td><td class=\"n\">1,235<\/td><td class=\"n\">617<\/td><td class=\"n\">$560,486<\/td><td class=\"n\">$240,208<\/td><\/tr><tr><td>Camden County<\/td><td class=\"n\">10,916<\/td><td class=\"n\">9,278<\/td><td class=\"n\">1,092<\/td><td class=\"n\">546<\/td><td class=\"n\">$495,576<\/td><td class=\"n\">$212,390<\/td><\/tr><tr><td>Grady County<\/td><td class=\"n\">10,220<\/td><td class=\"n\">8,687<\/td><td class=\"n\">1,022<\/td><td class=\"n\">511<\/td><td class=\"n\">$463,998<\/td><td class=\"n\">$198,856<\/td><\/tr><tr><td>Putnam County<\/td><td class=\"n\">9,664<\/td><td class=\"n\">8,214<\/td><td class=\"n\">966<\/td><td class=\"n\">483<\/td><td class=\"n\">$438,743<\/td><td class=\"n\">$188,033<\/td><\/tr><tr><td>Hart County<\/td><td class=\"n\">9,518<\/td><td class=\"n\">8,090<\/td><td class=\"n\">952<\/td><td class=\"n\">476<\/td><td class=\"n\">$432,110<\/td><td class=\"n\">$185,190<\/td><\/tr><tr><td>Walker County<\/td><td class=\"n\">8,828<\/td><td class=\"n\">7,504<\/td><td class=\"n\">883<\/td><td class=\"n\">441<\/td><td class=\"n\">$400,773<\/td><td class=\"n\">$171,760<\/td><\/tr><tr><td>Catoosa County<\/td><td class=\"n\">8,821<\/td><td class=\"n\">7,498<\/td><td class=\"n\">882<\/td><td class=\"n\">441<\/td><td class=\"n\">$400,493<\/td><td class=\"n\">$171,640<\/td><\/tr><tr><td>Sumter County<\/td><td class=\"n\">8,195<\/td><td class=\"n\">6,966<\/td><td class=\"n\">820<\/td><td class=\"n\">410<\/td><td class=\"n\">$372,064<\/td><td class=\"n\">$159,456<\/td><\/tr><tr><td>Thomas County<\/td><td class=\"n\">8,120<\/td><td class=\"n\">6,902<\/td><td class=\"n\">812<\/td><td class=\"n\">406<\/td><td class=\"n\">$368,639<\/td><td class=\"n\">$157,988<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">8,050<\/td><td class=\"n\">6,842<\/td><td class=\"n\">805<\/td><td class=\"n\">402<\/td><td class=\"n\">$365,449<\/td><td class=\"n\">$156,621<\/td><\/tr><tr><td>Harris County<\/td><td class=\"n\">8,024<\/td><td class=\"n\">6,821<\/td><td class=\"n\">802<\/td><td class=\"n\">401<\/td><td class=\"n\">$364,296<\/td><td class=\"n\">$156,127<\/td><\/tr><tr><td>Haralson County<\/td><td class=\"n\">7,712<\/td><td class=\"n\">6,555<\/td><td class=\"n\">771<\/td><td class=\"n\">386<\/td><td class=\"n\">$350,131<\/td><td class=\"n\">$150,056<\/td><\/tr><tr><td>Upson County<\/td><td class=\"n\">7,285<\/td><td class=\"n\">6,193<\/td><td class=\"n\">729<\/td><td class=\"n\">364<\/td><td class=\"n\">$330,759<\/td><td class=\"n\">$141,754<\/td><\/tr><tr><td>Clinch County<\/td><td class=\"n\">7,146<\/td><td class=\"n\">6,074<\/td><td class=\"n\">715<\/td><td class=\"n\">357<\/td><td class=\"n\">$324,439<\/td><td class=\"n\">$139,045<\/td><\/tr><tr><td>Tift County<\/td><td class=\"n\">6,833<\/td><td class=\"n\">5,808<\/td><td class=\"n\">683<\/td><td class=\"n\">342<\/td><td class=\"n\">$310,235<\/td><td class=\"n\">$132,958<\/td><\/tr><tr><td>Gilmer County<\/td><td class=\"n\">6,702<\/td><td class=\"n\">5,697<\/td><td class=\"n\">670<\/td><td class=\"n\">335<\/td><td class=\"n\">$304,277<\/td><td class=\"n\">$130,404<\/td><\/tr><tr><td>Colquitt County<\/td><td class=\"n\">6,653<\/td><td class=\"n\">5,655<\/td><td class=\"n\">665<\/td><td class=\"n\">333<\/td><td class=\"n\">$302,041<\/td><td class=\"n\">$129,446<\/td><\/tr><tr><td>McIntosh County<\/td><td class=\"n\">6,552<\/td><td class=\"n\">5,569<\/td><td class=\"n\">655<\/td><td class=\"n\">328<\/td><td class=\"n\">$297,472<\/td><td class=\"n\">$127,488<\/td><\/tr><tr><td>Murray County<\/td><td class=\"n\">6,482<\/td><td class=\"n\">5,510<\/td><td class=\"n\">648<\/td><td class=\"n\">324<\/td><td class=\"n\">$294,296<\/td><td class=\"n\">$126,127<\/td><\/tr><tr><td>Appling County<\/td><td class=\"n\">6,195<\/td><td class=\"n\">5,266<\/td><td class=\"n\">619<\/td><td class=\"n\">310<\/td><td class=\"n\">$281,251<\/td><td class=\"n\">$120,536<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">6,055<\/td><td class=\"n\">5,147<\/td><td class=\"n\">606<\/td><td class=\"n\">303<\/td><td class=\"n\">$274,910<\/td><td class=\"n\">$117,818<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">5,907<\/td><td class=\"n\">5,021<\/td><td class=\"n\">591<\/td><td class=\"n\">295<\/td><td class=\"n\">$268,160<\/td><td class=\"n\">$114,926<\/td><\/tr><tr><td>Lumpkin County<\/td><td class=\"n\">5,907<\/td><td class=\"n\">5,021<\/td><td class=\"n\">591<\/td><td class=\"n\">295<\/td><td class=\"n\">$268,167<\/td><td class=\"n\">$114,929<\/td><\/tr><tr><td>Dawson County<\/td><td class=\"n\">5,843<\/td><td class=\"n\">4,967<\/td><td class=\"n\">584<\/td><td class=\"n\">292<\/td><td class=\"n\">$265,292<\/td><td class=\"n\">$113,697<\/td><\/tr><tr><td>Pickens County<\/td><td class=\"n\">5,774<\/td><td class=\"n\">4,908<\/td><td class=\"n\">577<\/td><td class=\"n\">289<\/td><td class=\"n\">$262,134<\/td><td class=\"n\">$112,343<\/td><\/tr><tr><td>Terrell County<\/td><td class=\"n\">5,770<\/td><td class=\"n\">4,905<\/td><td class=\"n\">577<\/td><td class=\"n\">289<\/td><td class=\"n\">$261,959<\/td><td class=\"n\">$112,268<\/td><\/tr><tr><td>Coffee County<\/td><td class=\"n\">5,768<\/td><td class=\"n\">4,903<\/td><td class=\"n\">577<\/td><td class=\"n\">288<\/td><td class=\"n\">$261,876<\/td><td class=\"n\">$112,233<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">5,597<\/td><td class=\"n\">4,758<\/td><td class=\"n\">560<\/td><td class=\"n\">280<\/td><td class=\"n\">$254,118<\/td><td class=\"n\">$108,908<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">5,571<\/td><td class=\"n\">4,735<\/td><td class=\"n\">557<\/td><td class=\"n\">279<\/td><td class=\"n\">$252,925<\/td><td class=\"n\">$108,397<\/td><\/tr><tr><td>Chattahoochee County<\/td><td class=\"n\">5,504<\/td><td class=\"n\">4,678<\/td><td class=\"n\">550<\/td><td class=\"n\">275<\/td><td class=\"n\">$249,883<\/td><td class=\"n\">$107,093<\/td><\/tr><tr><td>Candler County<\/td><td class=\"n\">5,482<\/td><td class=\"n\">4,660<\/td><td class=\"n\">548<\/td><td class=\"n\">274<\/td><td class=\"n\">$248,877<\/td><td class=\"n\">$106,662<\/td><\/tr><tr><td>Ware County<\/td><td class=\"n\">5,458<\/td><td class=\"n\">4,639<\/td><td class=\"n\">546<\/td><td class=\"n\">273<\/td><td class=\"n\">$247,776<\/td><td class=\"n\">$106,190<\/td><\/tr><tr><td>Pierce County<\/td><td class=\"n\">5,411<\/td><td class=\"n\">4,599<\/td><td class=\"n\">541<\/td><td class=\"n\">271<\/td><td class=\"n\">$245,656<\/td><td class=\"n\">$105,281<\/td><\/tr><tr><td>White County<\/td><td class=\"n\">5,354<\/td><td class=\"n\">4,551<\/td><td class=\"n\">535<\/td><td class=\"n\">268<\/td><td class=\"n\">$243,082<\/td><td class=\"n\">$104,178<\/td><\/tr><tr><td>Butts County<\/td><td class=\"n\">5,173<\/td><td class=\"n\">4,397<\/td><td class=\"n\">517<\/td><td class=\"n\">259<\/td><td class=\"n\">$234,840<\/td><td class=\"n\">$100,646<\/td><\/tr><tr><td>Tattnall County<\/td><td class=\"n\">5,069<\/td><td class=\"n\">4,309<\/td><td class=\"n\">507<\/td><td class=\"n\">253<\/td><td class=\"n\">$230,133<\/td><td class=\"n\">$98,629<\/td><\/tr><tr><td>Wilkes County<\/td><td class=\"n\">4,996<\/td><td class=\"n\">4,247<\/td><td class=\"n\">500<\/td><td class=\"n\">250<\/td><td class=\"n\">$226,812<\/td><td class=\"n\">$97,205<\/td><\/tr><tr><td>Lamar County<\/td><td class=\"n\">4,959<\/td><td class=\"n\">4,215<\/td><td class=\"n\">496<\/td><td class=\"n\">248<\/td><td class=\"n\">$225,122<\/td><td class=\"n\">$96,481<\/td><\/tr><tr><td>Elbert County<\/td><td class=\"n\">4,910<\/td><td class=\"n\">4,173<\/td><td class=\"n\">491<\/td><td class=\"n\">245<\/td><td class=\"n\">$222,892<\/td><td class=\"n\">$95,525<\/td><\/tr><tr><td>Toombs County<\/td><td class=\"n\">4,793<\/td><td class=\"n\">4,074<\/td><td class=\"n\">479<\/td><td class=\"n\">240<\/td><td class=\"n\">$217,606<\/td><td class=\"n\">$93,260<\/td><\/tr><tr><td>Evans County<\/td><td class=\"n\">4,673<\/td><td class=\"n\">3,972<\/td><td class=\"n\">467<\/td><td class=\"n\">234<\/td><td class=\"n\">$212,139<\/td><td class=\"n\">$90,917<\/td><\/tr><tr><td>Berrien County<\/td><td class=\"n\">4,528<\/td><td class=\"n\">3,849<\/td><td class=\"n\">453<\/td><td class=\"n\">226<\/td><td class=\"n\">$205,579<\/td><td class=\"n\">$88,105<\/td><\/tr><tr><td>Cook County<\/td><td class=\"n\">4,486<\/td><td class=\"n\">3,813<\/td><td class=\"n\">449<\/td><td class=\"n\">224<\/td><td class=\"n\">$203,672<\/td><td class=\"n\">$87,288<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">4,123<\/td><td class=\"n\">3,504<\/td><td class=\"n\">412<\/td><td class=\"n\">206<\/td><td class=\"n\">$187,175<\/td><td class=\"n\">$80,218<\/td><\/tr><tr><td>Dodge County<\/td><td class=\"n\">3,996<\/td><td class=\"n\">3,396<\/td><td class=\"n\">400<\/td><td class=\"n\">200<\/td><td class=\"n\">$181,396<\/td><td class=\"n\">$77,741<\/td><\/tr><tr><td>Burke County<\/td><td class=\"n\">3,950<\/td><td class=\"n\">3,357<\/td><td class=\"n\">395<\/td><td class=\"n\">197<\/td><td class=\"n\">$179,328<\/td><td class=\"n\">$76,855<\/td><\/tr><tr><td>Randolph County<\/td><td class=\"n\">3,927<\/td><td class=\"n\">3,338<\/td><td class=\"n\">393<\/td><td class=\"n\">196<\/td><td class=\"n\">$178,305<\/td><td class=\"n\">$76,417<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">3,809<\/td><td class=\"n\">3,237<\/td><td class=\"n\">381<\/td><td class=\"n\">190<\/td><td class=\"n\">$172,919<\/td><td class=\"n\">$74,108<\/td><\/tr><tr><td>Decatur County<\/td><td class=\"n\">3,778<\/td><td class=\"n\">3,211<\/td><td class=\"n\">378<\/td><td class=\"n\">189<\/td><td class=\"n\">$171,516<\/td><td class=\"n\">$73,507<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">3,731<\/td><td class=\"n\">3,171<\/td><td class=\"n\">373<\/td><td class=\"n\">187<\/td><td class=\"n\">$169,374<\/td><td class=\"n\">$72,589<\/td><\/tr><tr><td>McDuffie County<\/td><td class=\"n\">3,648<\/td><td class=\"n\">3,100<\/td><td class=\"n\">365<\/td><td class=\"n\">182<\/td><td class=\"n\">$165,598<\/td><td class=\"n\">$70,970<\/td><\/tr><tr><td>Oconee County<\/td><td class=\"n\">3,636<\/td><td class=\"n\">3,091<\/td><td class=\"n\">364<\/td><td class=\"n\">182<\/td><td class=\"n\">$165,095<\/td><td class=\"n\">$70,755<\/td><\/tr><tr><td>Crisp County<\/td><td class=\"n\">3,608<\/td><td class=\"n\">3,067<\/td><td class=\"n\">361<\/td><td class=\"n\">180<\/td><td class=\"n\">$163,813<\/td><td class=\"n\">$70,205<\/td><\/tr><tr><td>Brantley County<\/td><td class=\"n\">3,582<\/td><td class=\"n\">3,044<\/td><td class=\"n\">358<\/td><td class=\"n\">179<\/td><td class=\"n\">$162,605<\/td><td class=\"n\">$69,688<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">3,529<\/td><td class=\"n\">3,000<\/td><td class=\"n\">353<\/td><td class=\"n\">176<\/td><td class=\"n\">$160,235<\/td><td class=\"n\">$68,672<\/td><\/tr><tr><td>Jeff Davis County<\/td><td class=\"n\">3,455<\/td><td class=\"n\">2,937<\/td><td class=\"n\">346<\/td><td class=\"n\">173<\/td><td class=\"n\">$156,870<\/td><td class=\"n\">$67,230<\/td><\/tr><tr><td>Stephens County<\/td><td class=\"n\">3,425<\/td><td class=\"n\">2,911<\/td><td class=\"n\">342<\/td><td class=\"n\">171<\/td><td class=\"n\">$155,480<\/td><td class=\"n\">$66,634<\/td><\/tr><tr><td>Bacon County<\/td><td class=\"n\">3,416<\/td><td class=\"n\">2,904<\/td><td class=\"n\">342<\/td><td class=\"n\">171<\/td><td class=\"n\">$155,102<\/td><td class=\"n\">$66,472<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">3,372<\/td><td class=\"n\">2,866<\/td><td class=\"n\">337<\/td><td class=\"n\">169<\/td><td class=\"n\">$153,100<\/td><td class=\"n\">$65,614<\/td><\/tr><tr><td>Early County<\/td><td class=\"n\">3,323<\/td><td class=\"n\">2,825<\/td><td class=\"n\">332<\/td><td class=\"n\">166<\/td><td class=\"n\">$150,867<\/td><td class=\"n\">$64,657<\/td><\/tr><tr><td>Chattooga County<\/td><td class=\"n\">3,264<\/td><td class=\"n\">2,775<\/td><td class=\"n\">326<\/td><td class=\"n\">163<\/td><td class=\"n\">$148,198<\/td><td class=\"n\">$63,513<\/td><\/tr><tr><td>Fannin County<\/td><td class=\"n\">3,247<\/td><td class=\"n\">2,760<\/td><td class=\"n\">325<\/td><td class=\"n\">162<\/td><td class=\"n\">$147,426<\/td><td class=\"n\">$63,183<\/td><\/tr><tr><td>Stewart County<\/td><td class=\"n\">3,240<\/td><td class=\"n\">2,754<\/td><td class=\"n\">324<\/td><td class=\"n\">162<\/td><td class=\"n\">$147,090<\/td><td class=\"n\">$63,039<\/td><\/tr><tr><td>Bleckley County<\/td><td class=\"n\">3,202<\/td><td class=\"n\">2,721<\/td><td class=\"n\">320<\/td><td class=\"n\">160<\/td><td class=\"n\">$145,349<\/td><td class=\"n\">$62,292<\/td><\/tr><tr><td>Ben Hill County<\/td><td class=\"n\">3,135<\/td><td class=\"n\">2,665<\/td><td class=\"n\">314<\/td><td class=\"n\">157<\/td><td class=\"n\">$142,335<\/td><td class=\"n\">$61,001<\/td><\/tr><tr><td>Emanuel County<\/td><td class=\"n\">3,015<\/td><td class=\"n\">2,563<\/td><td class=\"n\">301<\/td><td class=\"n\">151<\/td><td class=\"n\">$136,867<\/td><td class=\"n\">$58,657<\/td><\/tr><tr><td>Mitchell County<\/td><td class=\"n\">2,969<\/td><td class=\"n\">2,524<\/td><td class=\"n\">297<\/td><td class=\"n\">148<\/td><td class=\"n\">$134,814<\/td><td class=\"n\">$57,777<\/td><\/tr><tr><td>Meriwether County<\/td><td class=\"n\">2,966<\/td><td class=\"n\">2,521<\/td><td class=\"n\">297<\/td><td class=\"n\">148<\/td><td class=\"n\">$134,643<\/td><td class=\"n\">$57,704<\/td><\/tr><tr><td>Pulaski County<\/td><td class=\"n\">2,941<\/td><td class=\"n\">2,500<\/td><td class=\"n\">294<\/td><td class=\"n\">147<\/td><td class=\"n\">$133,515<\/td><td class=\"n\">$57,221<\/td><\/tr><tr><td>Jones County<\/td><td class=\"n\">2,887<\/td><td class=\"n\">2,454<\/td><td class=\"n\">289<\/td><td class=\"n\">144<\/td><td class=\"n\">$131,064<\/td><td class=\"n\">$56,170<\/td><\/tr><tr><td>Heard County<\/td><td class=\"n\">2,801<\/td><td class=\"n\">2,381<\/td><td class=\"n\">280<\/td><td class=\"n\">140<\/td><td class=\"n\">$127,184<\/td><td class=\"n\">$54,508<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">2,730<\/td><td class=\"n\">2,321<\/td><td class=\"n\">273<\/td><td class=\"n\">137<\/td><td class=\"n\">$123,949<\/td><td class=\"n\">$53,121<\/td><\/tr><tr><td>Towns County<\/td><td class=\"n\">2,727<\/td><td class=\"n\">2,318<\/td><td class=\"n\">273<\/td><td class=\"n\">136<\/td><td class=\"n\">$123,814<\/td><td class=\"n\">$53,063<\/td><\/tr><tr><td>Screven County<\/td><td class=\"n\">2,686<\/td><td class=\"n\">2,283<\/td><td class=\"n\">269<\/td><td class=\"n\">134<\/td><td class=\"n\">$121,940<\/td><td class=\"n\">$52,260<\/td><\/tr><tr><td>Rabun County<\/td><td class=\"n\">2,645<\/td><td class=\"n\">2,249<\/td><td class=\"n\">265<\/td><td class=\"n\">132<\/td><td class=\"n\">$120,101<\/td><td class=\"n\">$51,472<\/td><\/tr><tr><td>Dooly County<\/td><td class=\"n\">2,631<\/td><td class=\"n\">2,236<\/td><td class=\"n\">263<\/td><td class=\"n\">132<\/td><td class=\"n\">$119,427<\/td><td class=\"n\">$51,183<\/td><\/tr><tr><td>Seminole County<\/td><td class=\"n\">2,107<\/td><td class=\"n\">1,791<\/td><td class=\"n\">211<\/td><td class=\"n\">105<\/td><td class=\"n\">$95,669<\/td><td class=\"n\">$41,001<\/td><\/tr><tr><td>Long County<\/td><td class=\"n\">1,895<\/td><td class=\"n\">1,611<\/td><td class=\"n\">190<\/td><td class=\"n\">95<\/td><td class=\"n\">$86,050<\/td><td class=\"n\">$36,879<\/td><\/tr><tr><td>Charlton County<\/td><td class=\"n\">1,872<\/td><td class=\"n\">1,591<\/td><td class=\"n\">187<\/td><td class=\"n\">94<\/td><td class=\"n\">$84,978<\/td><td class=\"n\">$36,419<\/td><\/tr><tr><td>Worth County<\/td><td class=\"n\">1,838<\/td><td class=\"n\">1,562<\/td><td class=\"n\">184<\/td><td class=\"n\">92<\/td><td class=\"n\">$83,425<\/td><td class=\"n\">$35,754<\/td><\/tr><tr><td>Oglethorpe County<\/td><td class=\"n\">1,792<\/td><td class=\"n\">1,523<\/td><td class=\"n\">179<\/td><td class=\"n\">90<\/td><td class=\"n\">$81,356<\/td><td class=\"n\">$34,867<\/td><\/tr><tr><td>Jasper County<\/td><td class=\"n\">1,769<\/td><td class=\"n\">1,504<\/td><td class=\"n\">177<\/td><td class=\"n\">88<\/td><td class=\"n\">$80,334<\/td><td class=\"n\">$34,429<\/td><\/tr><tr><td>Atkinson County<\/td><td class=\"n\">1,671<\/td><td class=\"n\">1,420<\/td><td class=\"n\">167<\/td><td class=\"n\">84<\/td><td class=\"n\">$75,865<\/td><td class=\"n\">$32,513<\/td><\/tr><tr><td>Wilkinson County<\/td><td class=\"n\">1,535<\/td><td class=\"n\">1,305<\/td><td class=\"n\">154<\/td><td class=\"n\">77<\/td><td class=\"n\">$69,703<\/td><td class=\"n\">$29,873<\/td><\/tr><tr><td>Wilcox County<\/td><td class=\"n\">1,471<\/td><td class=\"n\">1,250<\/td><td class=\"n\">147<\/td><td class=\"n\">74<\/td><td class=\"n\">$66,781<\/td><td class=\"n\">$28,620<\/td><\/tr><tr><td>Dade County<\/td><td class=\"n\">1,422<\/td><td class=\"n\">1,209<\/td><td class=\"n\">142<\/td><td class=\"n\">71<\/td><td class=\"n\">$64,551<\/td><td class=\"n\">$27,665<\/td><\/tr><tr><td>Lanier County<\/td><td class=\"n\">1,375<\/td><td class=\"n\">1,169<\/td><td class=\"n\">137<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,418<\/td><td class=\"n\">$26,750<\/td><\/tr><tr><td>Telfair County<\/td><td class=\"n\">1,225<\/td><td class=\"n\">1,041<\/td><td class=\"n\">123<\/td><td class=\"n\">61<\/td><td class=\"n\">$55,628<\/td><td class=\"n\">$23,840<\/td><\/tr><tr><td>Banks County<\/td><td class=\"n\">1,220<\/td><td class=\"n\">1,037<\/td><td class=\"n\">122<\/td><td class=\"n\">61<\/td><td class=\"n\">$55,366<\/td><td class=\"n\">$23,728<\/td><\/tr><tr><td>Turner County<\/td><td class=\"n\">1,210<\/td><td class=\"n\">1,029<\/td><td class=\"n\">121<\/td><td class=\"n\">61<\/td><td class=\"n\">$54,937<\/td><td class=\"n\">$23,545<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">1,117<\/td><td class=\"n\">949<\/td><td class=\"n\">112<\/td><td class=\"n\">56<\/td><td class=\"n\">$50,696<\/td><td class=\"n\">$21,727<\/td><\/tr><tr><td>Brooks County<\/td><td class=\"n\">1,113<\/td><td class=\"n\">946<\/td><td class=\"n\">111<\/td><td class=\"n\">56<\/td><td class=\"n\">$50,508<\/td><td class=\"n\">$21,646<\/td><\/tr><tr><td>Miller County<\/td><td class=\"n\">1,107<\/td><td class=\"n\">941<\/td><td class=\"n\">111<\/td><td class=\"n\">55<\/td><td class=\"n\">$50,263<\/td><td class=\"n\">$21,541<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">1,047<\/td><td class=\"n\">890<\/td><td class=\"n\">105<\/td><td class=\"n\">52<\/td><td class=\"n\">$47,556<\/td><td class=\"n\">$20,381<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">1,021<\/td><td class=\"n\">868<\/td><td class=\"n\">102<\/td><td class=\"n\">51<\/td><td class=\"n\">$46,365<\/td><td class=\"n\">$19,871<\/td><\/tr><tr><td>Macon County<\/td><td class=\"n\">1,018<\/td><td class=\"n\">866<\/td><td class=\"n\">102<\/td><td class=\"n\">51<\/td><td class=\"n\">$46,235<\/td><td class=\"n\">$19,815<\/td><\/tr><tr><td>Jenkins County<\/td><td class=\"n\">969<\/td><td class=\"n\">824<\/td><td class=\"n\">97<\/td><td class=\"n\">48<\/td><td class=\"n\">$44,009<\/td><td class=\"n\">$18,861<\/td><\/tr><tr><td>Treutlen County<\/td><td class=\"n\">901<\/td><td class=\"n\">766<\/td><td class=\"n\">90<\/td><td class=\"n\">45<\/td><td class=\"n\">$40,911<\/td><td class=\"n\">$17,533<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">826<\/td><td class=\"n\">702<\/td><td class=\"n\">83<\/td><td class=\"n\">41<\/td><td class=\"n\">$37,510<\/td><td class=\"n\">$16,076<\/td><\/tr><tr><td>Wheeler County<\/td><td class=\"n\">727<\/td><td class=\"n\">618<\/td><td class=\"n\">73<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,997<\/td><td class=\"n\">$14,142<\/td><\/tr><tr><td>Taylor County<\/td><td class=\"n\">664<\/td><td class=\"n\">564<\/td><td class=\"n\">66<\/td><td class=\"n\">33<\/td><td class=\"n\">$30,141<\/td><td class=\"n\">$12,918<\/td><\/tr><tr><td>Twiggs County<\/td><td class=\"n\">642<\/td><td class=\"n\">546<\/td><td class=\"n\">64<\/td><td class=\"n\">32<\/td><td class=\"n\">$29,137<\/td><td class=\"n\">$12,487<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">635<\/td><td class=\"n\">540<\/td><td class=\"n\">63<\/td><td class=\"n\">32<\/td><td class=\"n\">$28,822<\/td><td class=\"n\">$12,352<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">622<\/td><td class=\"n\">528<\/td><td class=\"n\">62<\/td><td class=\"n\">31<\/td><td class=\"n\">$28,224<\/td><td class=\"n\">$12,096<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">608<\/td><td class=\"n\">517<\/td><td class=\"n\">61<\/td><td class=\"n\">30<\/td><td class=\"n\">$27,589<\/td><td class=\"n\">$11,824<\/td><\/tr><tr><td>Irwin County<\/td><td class=\"n\">581<\/td><td class=\"n\">494<\/td><td class=\"n\">58<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,370<\/td><td class=\"n\">$11,301<\/td><\/tr><tr><td>Schley County<\/td><td class=\"n\">409<\/td><td class=\"n\">348<\/td><td class=\"n\">41<\/td><td class=\"n\">20<\/td><td class=\"n\">$18,563<\/td><td class=\"n\">$7,956<\/td><\/tr><tr><td>Baker County<\/td><td class=\"n\">358<\/td><td class=\"n\">304<\/td><td class=\"n\">36<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,262<\/td><td class=\"n\">$6,969<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">252<\/td><td class=\"n\">215<\/td><td class=\"n\">25<\/td><td class=\"n\">13<\/td><td class=\"n\">$11,457<\/td><td class=\"n\">$4,910<\/td><\/tr><tr><td>Glascock County<\/td><td class=\"n\">197<\/td><td class=\"n\">167<\/td><td class=\"n\">20<\/td><td class=\"n\">9.8<\/td><td class=\"n\">$8,930<\/td><td class=\"n\">$3,827<\/td><\/tr><tr><td>Webster County<\/td><td class=\"n\">125<\/td><td class=\"n\">106<\/td><td class=\"n\">12<\/td><td class=\"n\">6.2<\/td><td class=\"n\">$5,666<\/td><td class=\"n\">$2,428<\/td><\/tr><tr><td>Taliaferro County<\/td><td class=\"n\">96<\/td><td class=\"n\">81<\/td><td class=\"n\">9.6<\/td><td class=\"n\">4.8<\/td><td class=\"n\">$4,336<\/td><td class=\"n\">$1,858<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">79<\/td><td class=\"n\">67<\/td><td class=\"n\">7.9<\/td><td class=\"n\">3.9<\/td><td class=\"n\">$3,581<\/td><td class=\"n\">$1,535<\/td><\/tr><tr><td>Echols County<\/td><td class=\"n\">52<\/td><td class=\"n\">44<\/td><td class=\"n\">5.2<\/td><td class=\"n\">2.6<\/td><td class=\"n\">$2,362<\/td><td class=\"n\">$1,012<\/td><\/tr><tr><td>Quitman County<\/td><td class=\"n\">4.1<\/td><td class=\"n\">3.5<\/td><td class=\"n\">0.4<\/td><td class=\"n\">0.2<\/td><td class=\"n\">$187<\/td><td class=\"n\">$80<\/td><\/tr><tr><td>Talbot County<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-h\">H<\/h3><details class=\"sds-state\" id=\"hawaii\"><summary>Hawaii Spend Data<\/summary><div class=\"sds-state-body\"><h3>Hawaii Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $24.33 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $60.24 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 375,120<\/li><li><strong>2026 male fan accounts:<\/strong> 318,852 accounts &amp; $20.7 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 37,512 accounts &amp; $2.43 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 18,756 accounts &amp; $1.22 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $17.0 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $7.30 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $213,075<\/li><li><strong>National rank (per-capita):<\/strong> #20<\/li><li><strong>National rank (total):<\/strong> #41<\/li><li><strong>Change vs FY2025:<\/strong> +11.1%<\/li><li><strong>Cities in dataset:<\/strong> 1<\/li><li><strong>Counties in dataset:<\/strong> 4<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-hawaii-1\">Cities in Hawaii (1)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Honolulu<\/td><td class=\"n\">$10.38 million<\/td><td class=\"n\">$377,722<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$9.52 million<\/td><td class=\"n\">$26.41 million<\/td><td class=\"n\">47<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Hawaii cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Honolulu<\/td><td class=\"n\">160,018<\/td><td class=\"n\">136,015<\/td><td class=\"n\">16,002<\/td><td class=\"n\">8,001<\/td><td class=\"n\">$7.26 million<\/td><td class=\"n\">$3.11 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-hawaii-4\">Counties in Hawaii (4), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Honolulu County<\/td><td class=\"n\">$18.77 million<\/td><td class=\"n\">$241,099<\/td><td class=\"n up\">+10.2%<\/td><td class=\"n\">$17.04 million<\/td><td class=\"n\">$46.63 million<\/td><td class=\"n\">365<\/td><td class=\"n\">46<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Kauai County<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$219,205<\/td><td class=\"n up\">+33.5%<\/td><td class=\"n\">$951,275<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">651<\/td><td class=\"n\">642<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Maui County<\/td><td class=\"n\">$2.16 million<\/td><td class=\"n\">$179,387<\/td><td class=\"n up\">+10.5%<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">$5.76 million<\/td><td class=\"n\">1589<\/td><td class=\"n\">425<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Hawaii County<\/td><td class=\"n\">$2.13 million<\/td><td class=\"n\">$141,140<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$5.50 million<\/td><td class=\"n\">2523<\/td><td class=\"n\">430<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Hawaii counties (4), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Honolulu County<\/td><td class=\"n\">289,371<\/td><td class=\"n\">245,965<\/td><td class=\"n\">28,937<\/td><td class=\"n\">14,469<\/td><td class=\"n\">$13.1 million<\/td><td class=\"n\">$5.63 million<\/td><\/tr><tr><td>Maui County<\/td><td class=\"n\">33,353<\/td><td class=\"n\">28,350<\/td><td class=\"n\">3,335<\/td><td class=\"n\">1,668<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$648,947<\/td><\/tr><tr><td>Hawaii County<\/td><td class=\"n\">32,819<\/td><td class=\"n\">27,897<\/td><td class=\"n\">3,282<\/td><td class=\"n\">1,641<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">$638,569<\/td><\/tr><tr><td>Kauai County<\/td><td class=\"n\">19,577<\/td><td class=\"n\">16,640<\/td><td class=\"n\">1,958<\/td><td class=\"n\">979<\/td><td class=\"n\">$888,780<\/td><td class=\"n\">$380,906<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-i\">I<\/h3><details class=\"sds-state\" id=\"idaho\"><summary>Idaho Spend Data<\/summary><div class=\"sds-state-body\"><h3>Idaho Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $26.06 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $65.39 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 401,746<\/li><li><strong>2026 male fan accounts:<\/strong> 341,484 accounts &amp; $22.1 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 40,175 accounts &amp; $2.61 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 20,087 accounts &amp; $1.30 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $18.2 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $7.82 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $174,779<\/li><li><strong>National rank (per-capita):<\/strong> #41<\/li><li><strong>National rank (total):<\/strong> #39<\/li><li><strong>Change vs FY2025:<\/strong> +12.2%<\/li><li><strong>Cities in dataset:<\/strong> 3<\/li><li><strong>Counties in dataset:<\/strong> 44<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-idaho-3\">Cities in Idaho (3)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Boise<\/td><td class=\"n\">$4.66 million<\/td><td class=\"n\">$251,889<\/td><td class=\"n up\">+12.0%<\/td><td class=\"n\">$4.16 million<\/td><td class=\"n\">$12.16 million<\/td><td class=\"n\">74<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Nampa<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$235,085<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$6.38 million<\/td><td class=\"n\">139<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Meridian<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">$141,739<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$3.50 million<\/td><td class=\"n\">160<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Idaho cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Boise<\/td><td class=\"n\">71,818<\/td><td class=\"n\">61,045<\/td><td class=\"n\">7,182<\/td><td class=\"n\">3,591<\/td><td class=\"n\">$3.26 million<\/td><td class=\"n\">$1.40 million<\/td><\/tr><tr><td>Nampa<\/td><td class=\"n\">30,315<\/td><td class=\"n\">25,768<\/td><td class=\"n\">3,031<\/td><td class=\"n\">1,516<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$589,834<\/td><\/tr><tr><td>Meridian<\/td><td class=\"n\">19,720<\/td><td class=\"n\">16,762<\/td><td class=\"n\">1,972<\/td><td class=\"n\">986<\/td><td class=\"n\">$895,279<\/td><td class=\"n\">$383,691<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-idaho-44\">Counties in Idaho (44), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Shoshone County<\/td><td class=\"n\">$543,431<\/td><td class=\"n\">$260,657<\/td><td class=\"n up\">+35.0%<\/td><td class=\"n\">$402,672<\/td><td class=\"n\">$951,360<\/td><td class=\"n\">221<\/td><td class=\"n\">1164<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Blaine County<\/td><td class=\"n\">$681,281<\/td><td class=\"n\">$240,103<\/td><td class=\"n up\">+30.0%<\/td><td class=\"n\">$523,959<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">372<\/td><td class=\"n\">1001<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Bonner County<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$218,875<\/td><td class=\"n up\">+32.3%<\/td><td class=\"n\">$815,654<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">657<\/td><td class=\"n\">732<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Benewah County<\/td><td class=\"n\">$317,882<\/td><td class=\"n\">$216,703<\/td><td class=\"n down\">-2.7%<\/td><td class=\"n\">$326,868<\/td><td class=\"n\">$790,707<\/td><td class=\"n\">694<\/td><td class=\"n\">1612<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Nez Perce County<\/td><td class=\"n\">$776,356<\/td><td class=\"n\">$201,283<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$755,011<\/td><td class=\"n\">$2.15 million<\/td><td class=\"n\">949<\/td><td class=\"n\">924<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Gooding County<\/td><td class=\"n\">$334,534<\/td><td class=\"n\">$195,154<\/td><td class=\"n up\">+30.4%<\/td><td class=\"n\">$256,522<\/td><td class=\"n\">$615,881<\/td><td class=\"n\">1120<\/td><td class=\"n\">1567<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Elmore County<\/td><td class=\"n\">$525,391<\/td><td class=\"n\">$193,437<\/td><td class=\"n up\">+16.4%<\/td><td class=\"n\">$451,187<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">1183<\/td><td class=\"n\">1185<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Minidoka County<\/td><td class=\"n\">$410,621<\/td><td class=\"n\">$189,974<\/td><td class=\"n up\">+23.7%<\/td><td class=\"n\">$332,023<\/td><td class=\"n\">$811,726<\/td><td class=\"n\">1287<\/td><td class=\"n\">1380<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Boundary County<\/td><td class=\"n\">$246,413<\/td><td class=\"n\">$181,550<\/td><td class=\"n up\">+31.1%<\/td><td class=\"n\">$187,995<\/td><td class=\"n\">$434,896<\/td><td class=\"n\">1537<\/td><td class=\"n\">1810<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Camas County<\/td><td class=\"n\">$64,889<\/td><td class=\"n\">$181,220<\/td><td class=\"n up\">+40.8%<\/td><td class=\"n\">$46,089<\/td><td class=\"n\">$90,775<\/td><td class=\"n\">1548<\/td><td class=\"n\">2596<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Caribou County<\/td><td class=\"n\">$143,241<\/td><td class=\"n\">$179,327<\/td><td class=\"n up\">+23.0%<\/td><td class=\"n\">$116,435<\/td><td class=\"n\">$285,638<\/td><td class=\"n\">1591<\/td><td class=\"n\">2173<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Latah County<\/td><td class=\"n\">$628,290<\/td><td class=\"n\">$179,051<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$588,241<\/td><td class=\"n\">$1.58 million<\/td><td class=\"n\">1602<\/td><td class=\"n\">1060<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Teton County<\/td><td class=\"n\">$222,646<\/td><td class=\"n\">$177,951<\/td><td class=\"n up\">+27.0%<\/td><td class=\"n\">$175,260<\/td><td class=\"n\">$385,741<\/td><td class=\"n\">1641<\/td><td class=\"n\">1890<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Cassia County<\/td><td class=\"n\">$385,252<\/td><td class=\"n\">$173,498<\/td><td class=\"n up\">+16.0%<\/td><td class=\"n\">$332,023<\/td><td class=\"n\">$851,813<\/td><td class=\"n\">1763<\/td><td class=\"n\">1446<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Kootenai County<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">$167,185<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">$6.12 million<\/td><td class=\"n\">1923<\/td><td class=\"n\">376<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Clark County<\/td><td class=\"n\">$18,365<\/td><td class=\"n\">$166,713<\/td><td class=\"n up\">+40.9%<\/td><td class=\"n\">$13,038<\/td><td class=\"n\">$26,399<\/td><td class=\"n\">1932<\/td><td class=\"n\">2928<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Payette County<\/td><td class=\"n\">$366,712<\/td><td class=\"n\">$165,596<\/td><td class=\"n up\">+14.5%<\/td><td class=\"n\">$320,197<\/td><td class=\"n\">$841,973<\/td><td class=\"n\">1970<\/td><td class=\"n\">1484<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Bannock County<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">$165,213<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$3.38 million<\/td><td class=\"n\">1979<\/td><td class=\"n\">680<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Custer County<\/td><td class=\"n\">$63,246<\/td><td class=\"n\">$164,866<\/td><td class=\"n up\">+19.9%<\/td><td class=\"n\">$52,760<\/td><td class=\"n\">$137,037<\/td><td class=\"n\">1989<\/td><td class=\"n\">2604<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Oneida County<\/td><td class=\"n\">$68,569<\/td><td class=\"n\">$164,701<\/td><td class=\"n up\">+15.4%<\/td><td class=\"n\">$59,431<\/td><td class=\"n\">$153,641<\/td><td class=\"n\">1995<\/td><td class=\"n\">2573<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Madison County<\/td><td class=\"n\">$711,046<\/td><td class=\"n\">$164,016<\/td><td class=\"n up\">+20.3%<\/td><td class=\"n\">$591,274<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">2012<\/td><td class=\"n\">977<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Ada County<\/td><td class=\"n\">$6.95 million<\/td><td class=\"n\">$162,231<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$6.15 million<\/td><td class=\"n\">$17.36 million<\/td><td class=\"n\">2067<\/td><td class=\"n\">147<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Canyon County<\/td><td class=\"n\">$3.49 million<\/td><td class=\"n\">$161,798<\/td><td class=\"n up\">+10.0%<\/td><td class=\"n\">$3.17 million<\/td><td class=\"n\">$9.17 million<\/td><td class=\"n\">2078<\/td><td class=\"n\">276<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Lewis County<\/td><td class=\"n\">$34,863<\/td><td class=\"n\">$159,259<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$31,535<\/td><td class=\"n\">$108,351<\/td><td class=\"n\">2145<\/td><td class=\"n\">2804<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Butte County<\/td><td class=\"n\">$17,460<\/td><td class=\"n\">$157,180<\/td><td class=\"n down\">-14.1%<\/td><td class=\"n\">$20,316<\/td><td class=\"n\">$67,805<\/td><td class=\"n\">2200<\/td><td class=\"n\">2936<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Valley County<\/td><td class=\"n\">$132,584<\/td><td class=\"n\">$154,761<\/td><td class=\"n up\">+24.9%<\/td><td class=\"n\">$106,126<\/td><td class=\"n\">$282,449<\/td><td class=\"n\">2246<\/td><td class=\"n\">2227<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Power County<\/td><td class=\"n\">$74,520<\/td><td class=\"n\">$154,027<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$72,166<\/td><td class=\"n\">$198,540<\/td><td class=\"n\">2265<\/td><td class=\"n\">2537<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Washington County<\/td><td class=\"n\">$112,596<\/td><td class=\"n\">$153,391<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$90,965<\/td><td class=\"n\">$220,442<\/td><td class=\"n\">2285<\/td><td class=\"n\">2335<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Adams County<\/td><td class=\"n\">$31,779<\/td><td class=\"n\">$152,812<\/td><td class=\"n up\">+31.0%<\/td><td class=\"n\">$24,257<\/td><td class=\"n\">$116,916<\/td><td class=\"n\">2301<\/td><td class=\"n\">2831<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Bonneville County<\/td><td class=\"n\">$1.58 million<\/td><td class=\"n\">$151,544<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$4.55 million<\/td><td class=\"n\">2327<\/td><td class=\"n\">543<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Bear Lake County<\/td><td class=\"n\">$32,928<\/td><td class=\"n\">$146,652<\/td><td class=\"n down\">-24.1%<\/td><td class=\"n\">$43,360<\/td><td class=\"n\">$164,043<\/td><td class=\"n\">2418<\/td><td class=\"n\">2825<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Lincoln County<\/td><td class=\"n\">$19,644<\/td><td class=\"n\">$146,538<\/td><td class=\"n down\">-26.4%<\/td><td class=\"n\">$26,683<\/td><td class=\"n\">$99,247<\/td><td class=\"n\">2420<\/td><td class=\"n\">2920<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Lemhi County<\/td><td class=\"n\">$51,028<\/td><td class=\"n\">$146,042<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$49,424<\/td><td class=\"n\">$136,757<\/td><td class=\"n\">2433<\/td><td class=\"n\">2692<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Idaho County<\/td><td class=\"n\">$150,068<\/td><td class=\"n\">$143,889<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$144,028<\/td><td class=\"n\">$393,782<\/td><td class=\"n\">2470<\/td><td class=\"n\">2137<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Jerome County<\/td><td class=\"n\">$245,166<\/td><td class=\"n\">$143,733<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$236,509<\/td><td class=\"n\">$584,485<\/td><td class=\"n\">2474<\/td><td class=\"n\">1812<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Boise County<\/td><td class=\"n\">$26,408<\/td><td class=\"n\">$138,321<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$24,864<\/td><td class=\"n\">$77,347<\/td><td class=\"n\">2570<\/td><td class=\"n\">2867<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Clearwater County<\/td><td class=\"n\">$27,890<\/td><td class=\"n\">$136,900<\/td><td class=\"n down\">-26.4%<\/td><td class=\"n\">$37,902<\/td><td class=\"n\">$151,744<\/td><td class=\"n\">2593<\/td><td class=\"n\">2852<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Owyhee County<\/td><td class=\"n\">$62,901<\/td><td class=\"n\">$136,057<\/td><td class=\"n up\">+13.4%<\/td><td class=\"n\">$55,489<\/td><td class=\"n\">$212,411<\/td><td class=\"n\">2607<\/td><td class=\"n\">2607<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Fremont County<\/td><td class=\"n\">$73,386<\/td><td class=\"n\">$134,443<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$69,437<\/td><td class=\"n\">$216,452<\/td><td class=\"n\">2626<\/td><td class=\"n\">2547<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Franklin County<\/td><td class=\"n\">$80,142<\/td><td class=\"n\">$131,606<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$73,985<\/td><td class=\"n\">$216,067<\/td><td class=\"n\">2656<\/td><td class=\"n\">2509<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Jefferson County<\/td><td class=\"n\">$274,367<\/td><td class=\"n\">$130,461<\/td><td class=\"n up\">+27.3%<\/td><td class=\"n\">$215,587<\/td><td class=\"n\">$549,999<\/td><td class=\"n\">2666<\/td><td class=\"n\">1728<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Twin Falls County<\/td><td class=\"n\">$895,967<\/td><td class=\"n\">$128,952<\/td><td class=\"n up\">+0.5%<\/td><td class=\"n\">$891,459<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">2693<\/td><td class=\"n\">830<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Bingham County<\/td><td class=\"n\">$330,584<\/td><td class=\"n\">$114,473<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$322,623<\/td><td class=\"n\">$985,575<\/td><td class=\"n\">2862<\/td><td class=\"n\">1577<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Gem County<\/td><td class=\"n\">$57,921<\/td><td class=\"n\">$112,446<\/td><td class=\"n down\">-47.5%<\/td><td class=\"n\">$110,371<\/td><td class=\"n\">$459,968<\/td><td class=\"n\">2886<\/td><td class=\"n\">2645<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Idaho counties (44), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Ada County<\/td><td class=\"n\">107,129<\/td><td class=\"n\">91,059<\/td><td class=\"n\">10,713<\/td><td class=\"n\">5,356<\/td><td class=\"n\">$4.86 million<\/td><td class=\"n\">$2.08 million<\/td><\/tr><tr><td>Canyon County<\/td><td class=\"n\">53,778<\/td><td class=\"n\">45,711<\/td><td class=\"n\">5,378<\/td><td class=\"n\">2,689<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">$1.05 million<\/td><\/tr><tr><td>Kootenai County<\/td><td class=\"n\">38,949<\/td><td class=\"n\">33,107<\/td><td class=\"n\">3,895<\/td><td class=\"n\">1,947<\/td><td class=\"n\">$1.77 million<\/td><td class=\"n\">$757,830<\/td><\/tr><tr><td>Bonneville County<\/td><td class=\"n\">24,403<\/td><td class=\"n\">20,742<\/td><td class=\"n\">2,440<\/td><td class=\"n\">1,220<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$474,805<\/td><\/tr><tr><td>Bannock County<\/td><td class=\"n\">18,370<\/td><td class=\"n\">15,615<\/td><td class=\"n\">1,837<\/td><td class=\"n\">919<\/td><td class=\"n\">$834,014<\/td><td class=\"n\">$357,434<\/td><\/tr><tr><td>Bonner County<\/td><td class=\"n\">16,644<\/td><td class=\"n\">14,147<\/td><td class=\"n\">1,664<\/td><td class=\"n\">832<\/td><td class=\"n\">$755,623<\/td><td class=\"n\">$323,838<\/td><\/tr><tr><td>Twin Falls County<\/td><td class=\"n\">13,815<\/td><td class=\"n\">11,742<\/td><td class=\"n\">1,381<\/td><td class=\"n\">691<\/td><td class=\"n\">$627,177<\/td><td class=\"n\">$268,790<\/td><\/tr><tr><td>Nez Perce County<\/td><td class=\"n\">11,970<\/td><td class=\"n\">10,175<\/td><td class=\"n\">1,197<\/td><td class=\"n\">599<\/td><td class=\"n\">$543,449<\/td><td class=\"n\">$232,907<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">10,963<\/td><td class=\"n\">9,319<\/td><td class=\"n\">1,096<\/td><td class=\"n\">548<\/td><td class=\"n\">$497,732<\/td><td class=\"n\">$213,314<\/td><\/tr><tr><td>Blaine County<\/td><td class=\"n\">10,504<\/td><td class=\"n\">8,929<\/td><td class=\"n\">1,050<\/td><td class=\"n\">525<\/td><td class=\"n\">$476,897<\/td><td class=\"n\">$204,384<\/td><\/tr><tr><td>Latah County<\/td><td class=\"n\">9,687<\/td><td class=\"n\">8,234<\/td><td class=\"n\">969<\/td><td class=\"n\">484<\/td><td class=\"n\">$439,803<\/td><td class=\"n\">$188,487<\/td><\/tr><tr><td>Shoshone County<\/td><td class=\"n\">8,379<\/td><td class=\"n\">7,122<\/td><td class=\"n\">838<\/td><td class=\"n\">419<\/td><td class=\"n\">$380,401<\/td><td class=\"n\">$163,029<\/td><\/tr><tr><td>Elmore County<\/td><td class=\"n\">8,101<\/td><td class=\"n\">6,886<\/td><td class=\"n\">810<\/td><td class=\"n\">405<\/td><td class=\"n\">$367,774<\/td><td class=\"n\">$157,617<\/td><\/tr><tr><td>Minidoka County<\/td><td class=\"n\">6,331<\/td><td class=\"n\">5,382<\/td><td class=\"n\">633<\/td><td class=\"n\">317<\/td><td class=\"n\">$287,435<\/td><td class=\"n\">$123,186<\/td><\/tr><tr><td>Cassia County<\/td><td class=\"n\">5,940<\/td><td class=\"n\">5,049<\/td><td class=\"n\">594<\/td><td class=\"n\">297<\/td><td class=\"n\">$269,676<\/td><td class=\"n\">$115,575<\/td><\/tr><tr><td>Payette County<\/td><td class=\"n\">5,654<\/td><td class=\"n\">4,806<\/td><td class=\"n\">565<\/td><td class=\"n\">283<\/td><td class=\"n\">$256,698<\/td><td class=\"n\">$110,014<\/td><\/tr><tr><td>Gooding County<\/td><td class=\"n\">5,158<\/td><td class=\"n\">4,384<\/td><td class=\"n\">516<\/td><td class=\"n\">258<\/td><td class=\"n\">$234,174<\/td><td class=\"n\">$100,360<\/td><\/tr><tr><td>Bingham County<\/td><td class=\"n\">5,097<\/td><td class=\"n\">4,333<\/td><td class=\"n\">510<\/td><td class=\"n\">255<\/td><td class=\"n\">$231,409<\/td><td class=\"n\">$99,175<\/td><\/tr><tr><td>Benewah County<\/td><td class=\"n\">4,901<\/td><td class=\"n\">4,166<\/td><td class=\"n\">490<\/td><td class=\"n\">245<\/td><td class=\"n\">$222,517<\/td><td class=\"n\">$95,365<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">4,230<\/td><td class=\"n\">3,596<\/td><td class=\"n\">423<\/td><td class=\"n\">212<\/td><td class=\"n\">$192,057<\/td><td class=\"n\">$82,310<\/td><\/tr><tr><td>Boundary County<\/td><td class=\"n\">3,799<\/td><td class=\"n\">3,229<\/td><td class=\"n\">380<\/td><td class=\"n\">190<\/td><td class=\"n\">$172,489<\/td><td class=\"n\">$73,924<\/td><\/tr><tr><td>Jerome County<\/td><td class=\"n\">3,780<\/td><td class=\"n\">3,213<\/td><td class=\"n\">378<\/td><td class=\"n\">189<\/td><td class=\"n\">$171,616<\/td><td class=\"n\">$73,550<\/td><\/tr><tr><td>Teton County<\/td><td class=\"n\">3,433<\/td><td class=\"n\">2,918<\/td><td class=\"n\">343<\/td><td class=\"n\">172<\/td><td class=\"n\">$155,852<\/td><td class=\"n\">$66,794<\/td><\/tr><tr><td>Idaho County<\/td><td class=\"n\">2,314<\/td><td class=\"n\">1,967<\/td><td class=\"n\">231<\/td><td class=\"n\">116<\/td><td class=\"n\">$105,047<\/td><td class=\"n\">$45,020<\/td><\/tr><tr><td>Caribou County<\/td><td class=\"n\">2,209<\/td><td class=\"n\">1,877<\/td><td class=\"n\">221<\/td><td class=\"n\">110<\/td><td class=\"n\">$100,268<\/td><td class=\"n\">$42,972<\/td><\/tr><tr><td>Valley County<\/td><td class=\"n\">2,044<\/td><td class=\"n\">1,738<\/td><td class=\"n\">204<\/td><td class=\"n\">102<\/td><td class=\"n\">$92,809<\/td><td class=\"n\">$39,775<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">1,736<\/td><td class=\"n\">1,476<\/td><td class=\"n\">174<\/td><td class=\"n\">87<\/td><td class=\"n\">$78,817<\/td><td class=\"n\">$33,779<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">1,236<\/td><td class=\"n\">1,050<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,099<\/td><td class=\"n\">$24,043<\/td><\/tr><tr><td>Power County<\/td><td class=\"n\">1,149<\/td><td class=\"n\">977<\/td><td class=\"n\">115<\/td><td class=\"n\">57<\/td><td class=\"n\">$52,164<\/td><td class=\"n\">$22,356<\/td><\/tr><tr><td>Fremont County<\/td><td class=\"n\">1,132<\/td><td class=\"n\">962<\/td><td class=\"n\">113<\/td><td class=\"n\">57<\/td><td class=\"n\">$51,370<\/td><td class=\"n\">$22,016<\/td><\/tr><tr><td>Oneida County<\/td><td class=\"n\">1,057<\/td><td class=\"n\">899<\/td><td class=\"n\">106<\/td><td class=\"n\">53<\/td><td class=\"n\">$47,998<\/td><td class=\"n\">$20,571<\/td><\/tr><tr><td>Camas County<\/td><td class=\"n\">1,000<\/td><td class=\"n\">850<\/td><td class=\"n\">100<\/td><td class=\"n\">50<\/td><td class=\"n\">$45,422<\/td><td class=\"n\">$19,467<\/td><\/tr><tr><td>Custer County<\/td><td class=\"n\">975<\/td><td class=\"n\">829<\/td><td class=\"n\">98<\/td><td class=\"n\">49<\/td><td class=\"n\">$44,272<\/td><td class=\"n\">$18,974<\/td><\/tr><tr><td>Owyhee County<\/td><td class=\"n\">970<\/td><td class=\"n\">824<\/td><td class=\"n\">97<\/td><td class=\"n\">48<\/td><td class=\"n\">$44,031<\/td><td class=\"n\">$18,870<\/td><\/tr><tr><td>Gem County<\/td><td class=\"n\">893<\/td><td class=\"n\">759<\/td><td class=\"n\">89<\/td><td class=\"n\">45<\/td><td class=\"n\">$40,545<\/td><td class=\"n\">$17,376<\/td><\/tr><tr><td>Lemhi County<\/td><td class=\"n\">787<\/td><td class=\"n\">669<\/td><td class=\"n\">79<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,719<\/td><td class=\"n\">$15,308<\/td><\/tr><tr><td>Lewis County<\/td><td class=\"n\">538<\/td><td class=\"n\">457<\/td><td class=\"n\">54<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,404<\/td><td class=\"n\">$10,459<\/td><\/tr><tr><td>Bear Lake County<\/td><td class=\"n\">508<\/td><td class=\"n\">432<\/td><td class=\"n\">51<\/td><td class=\"n\">25<\/td><td class=\"n\">$23,049<\/td><td class=\"n\">$9,878<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">490<\/td><td class=\"n\">416<\/td><td class=\"n\">49<\/td><td class=\"n\">24<\/td><td class=\"n\">$22,245<\/td><td class=\"n\">$9,534<\/td><\/tr><tr><td>Clearwater County<\/td><td class=\"n\">430<\/td><td class=\"n\">366<\/td><td class=\"n\">43<\/td><td class=\"n\">22<\/td><td class=\"n\">$19,523<\/td><td class=\"n\">$8,367<\/td><\/tr><tr><td>Boise County<\/td><td class=\"n\">407<\/td><td class=\"n\">346<\/td><td class=\"n\">41<\/td><td class=\"n\">20<\/td><td class=\"n\">$18,485<\/td><td class=\"n\">$7,922<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">303<\/td><td class=\"n\">257<\/td><td class=\"n\">30<\/td><td class=\"n\">15<\/td><td class=\"n\">$13,751<\/td><td class=\"n\">$5,893<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">283<\/td><td class=\"n\">241<\/td><td class=\"n\">28<\/td><td class=\"n\">14<\/td><td class=\"n\">$12,855<\/td><td class=\"n\">$5,509<\/td><\/tr><tr><td>Butte County<\/td><td class=\"n\">269<\/td><td class=\"n\">229<\/td><td class=\"n\">27<\/td><td class=\"n\">13<\/td><td class=\"n\">$12,222<\/td><td class=\"n\">$5,238<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"illinois\"><summary>Illinois Spend Data<\/summary><div class=\"sds-state-body\"><h3>Illinois Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $243.5 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $601.4 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 3.75 million<\/li><li><strong>2026 male fan accounts:<\/strong> 3.19 million accounts &amp; $207.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 375,430 accounts &amp; $24.3 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 187,715 accounts &amp; $12.2 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $170.4 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $73.0 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $242,215<\/li><li><strong>National rank (per-capita):<\/strong> #6<\/li><li><strong>National rank (total):<\/strong> #5<\/li><li><strong>Change vs FY2025:<\/strong> +13.4%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 102<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-illinois-5\">Cities in Illinois (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Chicago<\/td><td class=\"n\">$82.12 million<\/td><td class=\"n\">$381,090<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$77.19 million<\/td><td class=\"n\">$215.3 million<\/td><td class=\"n\">3<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Aurora<\/td><td class=\"n\">$3.00 million<\/td><td class=\"n\">$183,124<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">$7.69 million<\/td><td class=\"n\">104<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Rockford<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$249,999<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$2.55 million<\/td><td class=\"n\">$7.09 million<\/td><td class=\"n\">112<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Joliet<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$228,252<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$2.71 million<\/td><td class=\"n\">$8.31 million<\/td><td class=\"n\">116<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Naperville<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$154,464<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$4.61 million<\/td><td class=\"n\">144<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Illinois cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Chicago<\/td><td class=\"n\">1.27 million<\/td><td class=\"n\">1.08 million<\/td><td class=\"n\">126,614<\/td><td class=\"n\">63,307<\/td><td class=\"n\">$57.5 million<\/td><td class=\"n\">$24.6 million<\/td><\/tr><tr><td>Aurora<\/td><td class=\"n\">46,296<\/td><td class=\"n\">39,352<\/td><td class=\"n\">4,630<\/td><td class=\"n\">2,315<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">$900,784<\/td><\/tr><tr><td>Rockford<\/td><td class=\"n\">42,388<\/td><td class=\"n\">36,030<\/td><td class=\"n\">4,239<\/td><td class=\"n\">2,119<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$824,751<\/td><\/tr><tr><td>Joliet<\/td><td class=\"n\">40,712<\/td><td class=\"n\">34,605<\/td><td class=\"n\">4,071<\/td><td class=\"n\">2,036<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$792,132<\/td><\/tr><tr><td>Naperville<\/td><td class=\"n\">28,083<\/td><td class=\"n\">23,870<\/td><td class=\"n\">2,808<\/td><td class=\"n\">1,404<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$546,403<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-illinois-102\">Counties in Illinois (102), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Cook County<\/td><td class=\"n\">$135.1 million<\/td><td class=\"n\">$330,804<\/td><td class=\"n up\">+17.0%<\/td><td class=\"n\">$115.4 million<\/td><td class=\"n\">$316.6 million<\/td><td class=\"n\">38<\/td><td class=\"n\">2<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Douglas County<\/td><td class=\"n\">$612,538<\/td><td class=\"n\">$299,459<\/td><td class=\"n up\">+35.0%<\/td><td class=\"n\">$453,616<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">74<\/td><td class=\"n\">1075<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Adams County<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">$290,522<\/td><td class=\"n up\">+25.9%<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$3.18 million<\/td><td class=\"n\">96<\/td><td class=\"n\">541<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Whiteside County<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$280,943<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$2.96 million<\/td><td class=\"n\">117<\/td><td class=\"n\">639<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Pike County<\/td><td class=\"n\">$397,949<\/td><td class=\"n\">$277,562<\/td><td class=\"n up\">+40.3%<\/td><td class=\"n\">$283,650<\/td><td class=\"n\">$581,202<\/td><td class=\"n\">131<\/td><td class=\"n\">1415<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Massac County<\/td><td class=\"n\">$352,617<\/td><td class=\"n\">$269,561<\/td><td class=\"n up\">+31.3%<\/td><td class=\"n\">$268,529<\/td><td class=\"n\">$603,989<\/td><td class=\"n\">165<\/td><td class=\"n\">1526<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Edgar County<\/td><td class=\"n\">$388,216<\/td><td class=\"n\">$263,398<\/td><td class=\"n up\">+35.5%<\/td><td class=\"n\">$286,450<\/td><td class=\"n\">$651,967<\/td><td class=\"n\">201<\/td><td class=\"n\">1436<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Grundy County<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$259,580<\/td><td class=\"n up\">+10.2%<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$2.98 million<\/td><td class=\"n\">227<\/td><td class=\"n\">698<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Jefferson County<\/td><td class=\"n\">$773,039<\/td><td class=\"n\">$258,842<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$627,222<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">232<\/td><td class=\"n\">927<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Marshall County<\/td><td class=\"n\">$266,131<\/td><td class=\"n\">$257,191<\/td><td class=\"n up\">+30.9%<\/td><td class=\"n\">$203,287<\/td><td class=\"n\">$474,256<\/td><td class=\"n\">244<\/td><td class=\"n\">1754<\/td><\/tr><tr><td class=\"r\">11<\/td><td>De Witt County<\/td><td class=\"n\">$337,272<\/td><td class=\"n\">$256,557<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$324,811<\/td><td class=\"n\">$864,413<\/td><td class=\"n\">251<\/td><td class=\"n\">1560<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Knox County<\/td><td class=\"n\">$985,850<\/td><td class=\"n\">$255,204<\/td><td class=\"n up\">+2.9%<\/td><td class=\"n\">$957,634<\/td><td class=\"n\">$2.66 million<\/td><td class=\"n\">258<\/td><td class=\"n\">775<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Crawford County<\/td><td class=\"n\">$389,217<\/td><td class=\"n\">$251,883<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$374,653<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">284<\/td><td class=\"n\">1431<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Morgan County<\/td><td class=\"n\">$658,046<\/td><td class=\"n\">$250,874<\/td><td class=\"n up\">+21.8%<\/td><td class=\"n\">$540,419<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">293<\/td><td class=\"n\">1022<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Clay County<\/td><td class=\"n\">$243,809<\/td><td class=\"n\">$243,693<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$227,648<\/td><td class=\"n\">$663,236<\/td><td class=\"n\">345<\/td><td class=\"n\">1818<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Pulaski County<\/td><td class=\"n\">$89,278<\/td><td class=\"n\">$242,993<\/td><td class=\"n up\">+46.9%<\/td><td class=\"n\">$60,762<\/td><td class=\"n\">$135,020<\/td><td class=\"n\">349<\/td><td class=\"n\">2456<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Logan County<\/td><td class=\"n\">$514,708<\/td><td class=\"n\">$242,803<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$492,817<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">353<\/td><td class=\"n\">1212<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Jo Daviess County<\/td><td class=\"n\">$406,230<\/td><td class=\"n\">$242,332<\/td><td class=\"n up\">+32.0%<\/td><td class=\"n\">$307,731<\/td><td class=\"n\">$745,162<\/td><td class=\"n\">356<\/td><td class=\"n\">1386<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Henry County<\/td><td class=\"n\">$901,248<\/td><td class=\"n\">$240,950<\/td><td class=\"n up\">+25.2%<\/td><td class=\"n\">$719,625<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">366<\/td><td class=\"n\">827<\/td><\/tr><tr><td class=\"r\">20<\/td><td>DeKalb County<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$240,792<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">$5.40 million<\/td><td class=\"n\">367<\/td><td class=\"n\">473<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Hancock County<\/td><td class=\"n\">$304,201<\/td><td class=\"n\">$239,557<\/td><td class=\"n up\">+16.8%<\/td><td class=\"n\">$260,409<\/td><td class=\"n\">$701,116<\/td><td class=\"n\">376<\/td><td class=\"n\">1650<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Ford County<\/td><td class=\"n\">$236,277<\/td><td class=\"n\">$239,424<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$226,528<\/td><td class=\"n\">$693,038<\/td><td class=\"n\">377<\/td><td class=\"n\">1850<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Hamilton County<\/td><td class=\"n\">$132,052<\/td><td class=\"n\">$238,314<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$126,564<\/td><td class=\"n\">$389,205<\/td><td class=\"n\">385<\/td><td class=\"n\">2231<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Scott County<\/td><td class=\"n\">$73,820<\/td><td class=\"n\">$237,556<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$71,403<\/td><td class=\"n\">$209,081<\/td><td class=\"n\">389<\/td><td class=\"n\">2544<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Putnam County<\/td><td class=\"n\">$84,693<\/td><td class=\"n\">$236,522<\/td><td class=\"n up\">+0.8%<\/td><td class=\"n\">$84,003<\/td><td class=\"n\">$244,057<\/td><td class=\"n\">402<\/td><td class=\"n\">2475<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Wayne County<\/td><td class=\"n\">$274,697<\/td><td class=\"n\">$236,408<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$225,968<\/td><td class=\"n\">$613,387<\/td><td class=\"n\">403<\/td><td class=\"n\">1726<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Shelby County<\/td><td class=\"n\">$360,435<\/td><td class=\"n\">$236,094<\/td><td class=\"n up\">+19.0%<\/td><td class=\"n\">$302,971<\/td><td class=\"n\">$743,715<\/td><td class=\"n\">407<\/td><td class=\"n\">1502<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Edwards County<\/td><td class=\"n\">$85,481<\/td><td class=\"n\">$235,099<\/td><td class=\"n up\">+23.1%<\/td><td class=\"n\">$69,442<\/td><td class=\"n\">$315,453<\/td><td class=\"n\">421<\/td><td class=\"n\">2472<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Gallatin County<\/td><td class=\"n\">$53,460<\/td><td class=\"n\">$232,294<\/td><td class=\"n up\">+18.6%<\/td><td class=\"n\">$45,082<\/td><td class=\"n\">$121,361<\/td><td class=\"n\">457<\/td><td class=\"n\">2675<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Bureau County<\/td><td class=\"n\">$556,015<\/td><td class=\"n\">$231,169<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$537,619<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">471<\/td><td class=\"n\">1145<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Fulton County<\/td><td class=\"n\">$559,035<\/td><td class=\"n\">$230,385<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$537,619<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">485<\/td><td class=\"n\">1138<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Warren County<\/td><td class=\"n\">$256,099<\/td><td class=\"n\">$230,012<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$246,969<\/td><td class=\"n\">$700,316<\/td><td class=\"n\">493<\/td><td class=\"n\">1780<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Wabash County<\/td><td class=\"n\">$157,132<\/td><td class=\"n\">$229,135<\/td><td class=\"n up\">+25.8%<\/td><td class=\"n\">$124,884<\/td><td class=\"n\">$305,526<\/td><td class=\"n\">506<\/td><td class=\"n\">2105<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Hardin County<\/td><td class=\"n\">$25,503<\/td><td class=\"n\">$229,122<\/td><td class=\"n up\">+2.3%<\/td><td class=\"n\">$24,921<\/td><td class=\"n\">$82,130<\/td><td class=\"n\">507<\/td><td class=\"n\">2874<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Menard County<\/td><td class=\"n\">$173,636<\/td><td class=\"n\">$228,943<\/td><td class=\"n up\">+21.8%<\/td><td class=\"n\">$142,525<\/td><td class=\"n\">$361,281<\/td><td class=\"n\">510<\/td><td class=\"n\">2042<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Calhoun County<\/td><td class=\"n\">$36,249<\/td><td class=\"n\">$228,425<\/td><td class=\"n up\">+34.8%<\/td><td class=\"n\">$26,881<\/td><td class=\"n\">$58,712<\/td><td class=\"n\">516<\/td><td class=\"n\">2794<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Kane County<\/td><td class=\"n\">$9.25 million<\/td><td class=\"n\">$225,466<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$8.50 million<\/td><td class=\"n\">$24.81 million<\/td><td class=\"n\">549<\/td><td class=\"n\">113<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Stark County<\/td><td class=\"n\">$43,452<\/td><td class=\"n\">$224,791<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$40,321<\/td><td class=\"n\">$127,785<\/td><td class=\"n\">555<\/td><td class=\"n\">2741<\/td><\/tr><tr><td class=\"r\">39<\/td><td>LaSalle County<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$224,094<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$5.03 million<\/td><td class=\"n\">562<\/td><td class=\"n\">492<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Randolph County<\/td><td class=\"n\">$468,808<\/td><td class=\"n\">$223,069<\/td><td class=\"n up\">+2.2%<\/td><td class=\"n\">$458,656<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">580<\/td><td class=\"n\">1282<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Schuyler County<\/td><td class=\"n\">$59,714<\/td><td class=\"n\">$222,456<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$57,962<\/td><td class=\"n\">$171,205<\/td><td class=\"n\">592<\/td><td class=\"n\">2632<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Jackson County<\/td><td class=\"n\">$857,988<\/td><td class=\"n\">$222,177<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$831,629<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">595<\/td><td class=\"n\">852<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Peoria County<\/td><td class=\"n\">$3.03 million<\/td><td class=\"n\">$220,944<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$8.52 million<\/td><td class=\"n\">615<\/td><td class=\"n\">316<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Pope County<\/td><td class=\"n\">$3,061<\/td><td class=\"n\">$220,891<\/td><td class=\"n down\">-74.0%<\/td><td class=\"n\">$11,760<\/td><td class=\"n\">$57,360<\/td><td class=\"n\">617<\/td><td class=\"n\">3058<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Henderson County<\/td><td class=\"n\">$42,944<\/td><td class=\"n\">$220,831<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$37,801<\/td><td class=\"n\">$151,952<\/td><td class=\"n\">618<\/td><td class=\"n\">2746<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Tazewell County<\/td><td class=\"n\">$2.18 million<\/td><td class=\"n\">$219,918<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">$6.29 million<\/td><td class=\"n\">635<\/td><td class=\"n\">421<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Brown County<\/td><td class=\"n\">$46,833<\/td><td class=\"n\">$219,764<\/td><td class=\"n down\">-7.1%<\/td><td class=\"n\">$50,402<\/td><td class=\"n\">$168,775<\/td><td class=\"n\">640<\/td><td class=\"n\">2717<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Cass County<\/td><td class=\"n\">$147,716<\/td><td class=\"n\">$218,754<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$144,205<\/td><td class=\"n\">$411,818<\/td><td class=\"n\">659<\/td><td class=\"n\">2148<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Lee County<\/td><td class=\"n\">$495,724<\/td><td class=\"n\">$218,177<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$475,457<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">663<\/td><td class=\"n\">1244<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Mason County<\/td><td class=\"n\">$144,618<\/td><td class=\"n\">$218,136<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$132,165<\/td><td class=\"n\">$372,099<\/td><td class=\"n\">664<\/td><td class=\"n\">2161<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Alexander County<\/td><td class=\"n\">$10,375<\/td><td class=\"n\">$218,121<\/td><td class=\"n down\">-5.0%<\/td><td class=\"n\">$10,920<\/td><td class=\"n\">$36,675<\/td><td class=\"n\">665<\/td><td class=\"n\">2989<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Cumberland County<\/td><td class=\"n\">$104,821<\/td><td class=\"n\">$217,528<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$96,883<\/td><td class=\"n\">$316,844<\/td><td class=\"n\">673<\/td><td class=\"n\">2372<\/td><\/tr><tr><td class=\"r\">53<\/td><td>McHenry County<\/td><td class=\"n\">$5.35 million<\/td><td class=\"n\">$217,252<\/td><td class=\"n up\">+9.8%<\/td><td class=\"n\">$4.87 million<\/td><td class=\"n\">$13.85 million<\/td><td class=\"n\">680<\/td><td class=\"n\">193<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Jasper County<\/td><td class=\"n\">$83,071<\/td><td class=\"n\">$217,019<\/td><td class=\"n up\">+23.1%<\/td><td class=\"n\">$67,482<\/td><td class=\"n\">$174,942<\/td><td class=\"n\">686<\/td><td class=\"n\">2484<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Carroll County<\/td><td class=\"n\">$185,454<\/td><td class=\"n\">$215,358<\/td><td class=\"n up\">+13.8%<\/td><td class=\"n\">$162,966<\/td><td class=\"n\">$447,970<\/td><td class=\"n\">712<\/td><td class=\"n\">2009<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Clark County<\/td><td class=\"n\">$178,641<\/td><td class=\"n\">$214,926<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$170,246<\/td><td class=\"n\">$509,707<\/td><td class=\"n\">718<\/td><td class=\"n\">2025<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Livingston County<\/td><td class=\"n\">$508,724<\/td><td class=\"n\">$213,766<\/td><td class=\"n up\">+21.0%<\/td><td class=\"n\">$420,575<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">737<\/td><td class=\"n\">1217<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Lawrence County<\/td><td class=\"n\">$151,659<\/td><td class=\"n\">$213,665<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$146,725<\/td><td class=\"n\">$346,895<\/td><td class=\"n\">739<\/td><td class=\"n\">2130<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Kankakee County<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$212,956<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$1.63 million<\/td><td class=\"n\">$4.62 million<\/td><td class=\"n\">751<\/td><td class=\"n\">526<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Moultrie County<\/td><td class=\"n\">$153,560<\/td><td class=\"n\">$211,579<\/td><td class=\"n up\">+24.9%<\/td><td class=\"n\">$122,924<\/td><td class=\"n\">$286,010<\/td><td class=\"n\">775<\/td><td class=\"n\">2118<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Washington County<\/td><td class=\"n\">$139,721<\/td><td class=\"n\">$211,458<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$127,124<\/td><td class=\"n\">$363,780<\/td><td class=\"n\">778<\/td><td class=\"n\">2191<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Marion County<\/td><td class=\"n\">$516,982<\/td><td class=\"n\">$211,219<\/td><td class=\"n up\">+18.4%<\/td><td class=\"n\">$436,815<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">781<\/td><td class=\"n\">1206<\/td><\/tr><tr><td class=\"r\">63<\/td><td>McDonough County<\/td><td class=\"n\">$339,312<\/td><td class=\"n\">$210,308<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$328,172<\/td><td class=\"n\">$950,021<\/td><td class=\"n\">794<\/td><td class=\"n\">1552<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Piatt County<\/td><td class=\"n\">$187,181<\/td><td class=\"n\">$209,915<\/td><td class=\"n up\">+18.5%<\/td><td class=\"n\">$157,926<\/td><td class=\"n\">$398,858<\/td><td class=\"n\">801<\/td><td class=\"n\">2005<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Montgomery County<\/td><td class=\"n\">$370,352<\/td><td class=\"n\">$209,358<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$359,533<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">808<\/td><td class=\"n\">1475<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Greene County<\/td><td class=\"n\">$89,041<\/td><td class=\"n\">$207,659<\/td><td class=\"n up\">+7.4%<\/td><td class=\"n\">$82,883<\/td><td class=\"n\">$275,950<\/td><td class=\"n\">841<\/td><td class=\"n\">2458<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Franklin County<\/td><td class=\"n\">$500,870<\/td><td class=\"n\">$206,695<\/td><td class=\"n up\">+18.8%<\/td><td class=\"n\">$421,695<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">861<\/td><td class=\"n\">1233<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Mercer County<\/td><td class=\"n\">$147,537<\/td><td class=\"n\">$206,265<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$147,285<\/td><td class=\"n\">$380,219<\/td><td class=\"n\">868<\/td><td class=\"n\">2149<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Madison County<\/td><td class=\"n\">$4.12 million<\/td><td class=\"n\">$204,590<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$3.74 million<\/td><td class=\"n\">$10.73 million<\/td><td class=\"n\">894<\/td><td class=\"n\">241<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Ogle County<\/td><td class=\"n\">$717,563<\/td><td class=\"n\">$203,961<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$691,624<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">906<\/td><td class=\"n\">966<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Christian County<\/td><td class=\"n\">$425,165<\/td><td class=\"n\">$203,001<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$401,814<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">923<\/td><td class=\"n\">1348<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Johnson County<\/td><td class=\"n\">$102,056<\/td><td class=\"n\">$202,102<\/td><td class=\"n up\">+24.4%<\/td><td class=\"n\">$82,043<\/td><td class=\"n\">$208,303<\/td><td class=\"n\">937<\/td><td class=\"n\">2391<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Champaign County<\/td><td class=\"n\">$3.19 million<\/td><td class=\"n\">$200,635<\/td><td class=\"n up\">+14.1%<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">$7.60 million<\/td><td class=\"n\">960<\/td><td class=\"n\">306<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Monroe County<\/td><td class=\"n\">$432,043<\/td><td class=\"n\">$200,131<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$412,175<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">968<\/td><td class=\"n\">1337<\/td><\/tr><tr><td class=\"r\">75<\/td><td>White County<\/td><td class=\"n\">$92,181<\/td><td class=\"n\">$199,896<\/td><td class=\"n down\">-7.0%<\/td><td class=\"n\">$99,123<\/td><td class=\"n\">$330,268<\/td><td class=\"n\">980<\/td><td class=\"n\">2438<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Rock Island County<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$199,668<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$6.15 million<\/td><td class=\"n\">986<\/td><td class=\"n\">434<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Coles County<\/td><td class=\"n\">$608,777<\/td><td class=\"n\">$198,849<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$590,821<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">1008<\/td><td class=\"n\">1082<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Vermilion County<\/td><td class=\"n\">$970,237<\/td><td class=\"n\">$196,030<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$854,030<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">1093<\/td><td class=\"n\">788<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Effingham County<\/td><td class=\"n\">$404,503<\/td><td class=\"n\">$195,907<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$386,974<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">1096<\/td><td class=\"n\">1393<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Sangamon County<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">$195,248<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$2.73 million<\/td><td class=\"n\">$8.11 million<\/td><td class=\"n\">1116<\/td><td class=\"n\">334<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Saline County<\/td><td class=\"n\">$208,729<\/td><td class=\"n\">$192,458<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$199,367<\/td><td class=\"n\">$604,098<\/td><td class=\"n\">1213<\/td><td class=\"n\">1942<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Richland County<\/td><td class=\"n\">$93,012<\/td><td class=\"n\">$192,021<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$82,323<\/td><td class=\"n\">$312,815<\/td><td class=\"n\">1225<\/td><td class=\"n\">2432<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Bond County<\/td><td class=\"n\">$114,254<\/td><td class=\"n\">$190,764<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$108,084<\/td><td class=\"n\">$329,193<\/td><td class=\"n\">1257<\/td><td class=\"n\">2324<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Winnebago County<\/td><td class=\"n\">$4.10 million<\/td><td class=\"n\">$190,444<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">$11.15 million<\/td><td class=\"n\">1272<\/td><td class=\"n\">243<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Woodford County<\/td><td class=\"n\">$417,172<\/td><td class=\"n\">$188,328<\/td><td class=\"n up\">+18.8%<\/td><td class=\"n\">$351,132<\/td><td class=\"n\">$852,293<\/td><td class=\"n\">1342<\/td><td class=\"n\">1369<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Macon County<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$187,748<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">1358<\/td><td class=\"n\">631<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Macoupin County<\/td><td class=\"n\">$492,463<\/td><td class=\"n\">$187,005<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$501,218<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">1383<\/td><td class=\"n\">1251<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Jersey County<\/td><td class=\"n\">$160,775<\/td><td class=\"n\">$186,945<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$152,325<\/td><td class=\"n\">$496,248<\/td><td class=\"n\">1384<\/td><td class=\"n\">2088<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Boone County<\/td><td class=\"n\">$634,449<\/td><td class=\"n\">$186,700<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$607,621<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">1392<\/td><td class=\"n\">1051<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Perry County<\/td><td class=\"n\">$144,309<\/td><td class=\"n\">$186,515<\/td><td class=\"n up\">+2.3%<\/td><td class=\"n\">$141,125<\/td><td class=\"n\">$379,589<\/td><td class=\"n\">1396<\/td><td class=\"n\">2164<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Lake County<\/td><td class=\"n\">$10.29 million<\/td><td class=\"n\">$185,031<\/td><td class=\"n up\">+13.3%<\/td><td class=\"n\">$9.08 million<\/td><td class=\"n\">$25.27 million<\/td><td class=\"n\">1440<\/td><td class=\"n\">99<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Williamson County<\/td><td class=\"n\">$796,700<\/td><td class=\"n\">$181,911<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$812,029<\/td><td class=\"n\">$2.61 million<\/td><td class=\"n\">1526<\/td><td class=\"n\">902<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Union County<\/td><td class=\"n\">$73,868<\/td><td class=\"n\">$181,641<\/td><td class=\"n down\">-35.0%<\/td><td class=\"n\">$113,684<\/td><td class=\"n\">$475,573<\/td><td class=\"n\">1533<\/td><td class=\"n\">2543<\/td><\/tr><tr><td class=\"r\">94<\/td><td>McLean County<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">$179,507<\/td><td class=\"n up\">+8.4%<\/td><td class=\"n\">$2.07 million<\/td><td class=\"n\">$6.98 million<\/td><td class=\"n\">1587<\/td><td class=\"n\">413<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Fayette County<\/td><td class=\"n\">$120,200<\/td><td class=\"n\">$178,680<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$116,484<\/td><td class=\"n\">$343,435<\/td><td class=\"n\">1615<\/td><td class=\"n\">2282<\/td><\/tr><tr><td class=\"r\">96<\/td><td>St. Clair County<\/td><td class=\"n\">$3.26 million<\/td><td class=\"n\">$174,958<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$2.97 million<\/td><td class=\"n\">$8.62 million<\/td><td class=\"n\">1728<\/td><td class=\"n\">294<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Iroquois County<\/td><td class=\"n\">$172,400<\/td><td class=\"n\">$173,773<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$164,086<\/td><td class=\"n\">$505,923<\/td><td class=\"n\">1751<\/td><td class=\"n\">2049<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Stephenson County<\/td><td class=\"n\">$382,110<\/td><td class=\"n\">$169,944<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$364,573<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">1839<\/td><td class=\"n\">1453<\/td><\/tr><tr><td class=\"r\">99<\/td><td>Clinton County<\/td><td class=\"n\">$250,386<\/td><td class=\"n\">$160,819<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$235,208<\/td><td class=\"n\">$837,303<\/td><td class=\"n\">2106<\/td><td class=\"n\">1798<\/td><\/tr><tr><td class=\"r\">100<\/td><td>DuPage County<\/td><td class=\"n\">$11.30 million<\/td><td class=\"n\">$157,288<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$10.22 million<\/td><td class=\"n\">$29.54 million<\/td><td class=\"n\">2195<\/td><td class=\"n\">85<\/td><\/tr><tr><td class=\"r\">101<\/td><td>Will County<\/td><td class=\"n\">$8.45 million<\/td><td class=\"n\">$155,306<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$8.06 million<\/td><td class=\"n\">$24.36 million<\/td><td class=\"n\">2236<\/td><td class=\"n\">121<\/td><\/tr><tr><td class=\"r\">102<\/td><td>Kendall County<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$150,128<\/td><td class=\"n up\">+18.0%<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$3.14 million<\/td><td class=\"n\">2358<\/td><td class=\"n\">577<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Illinois counties (102), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Cook County<\/td><td class=\"n\">2.08 million<\/td><td class=\"n\">1.77 million<\/td><td class=\"n\">208,234<\/td><td class=\"n\">104,117<\/td><td class=\"n\">$94.5 million<\/td><td class=\"n\">$40.5 million<\/td><\/tr><tr><td>DuPage County<\/td><td class=\"n\">174,271<\/td><td class=\"n\">148,130<\/td><td class=\"n\">17,427<\/td><td class=\"n\">8,714<\/td><td class=\"n\">$7.91 million<\/td><td class=\"n\">$3.39 million<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">158,633<\/td><td class=\"n\">134,838<\/td><td class=\"n\">15,863<\/td><td class=\"n\">7,932<\/td><td class=\"n\">$7.20 million<\/td><td class=\"n\">$3.09 million<\/td><\/tr><tr><td>Kane County<\/td><td class=\"n\">142,654<\/td><td class=\"n\">121,256<\/td><td class=\"n\">14,265<\/td><td class=\"n\">7,133<\/td><td class=\"n\">$6.48 million<\/td><td class=\"n\">$2.78 million<\/td><\/tr><tr><td>Will County<\/td><td class=\"n\">130,233<\/td><td class=\"n\">110,698<\/td><td class=\"n\">13,023<\/td><td class=\"n\">6,512<\/td><td class=\"n\">$5.91 million<\/td><td class=\"n\">$2.53 million<\/td><\/tr><tr><td>McHenry County<\/td><td class=\"n\">82,430<\/td><td class=\"n\">70,065<\/td><td class=\"n\">8,243<\/td><td class=\"n\">4,121<\/td><td class=\"n\">$3.74 million<\/td><td class=\"n\">$1.60 million<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">63,527<\/td><td class=\"n\">53,998<\/td><td class=\"n\">6,353<\/td><td class=\"n\">3,176<\/td><td class=\"n\">$2.88 million<\/td><td class=\"n\">$1.24 million<\/td><\/tr><tr><td>Winnebago County<\/td><td class=\"n\">63,190<\/td><td class=\"n\">53,712<\/td><td class=\"n\">6,319<\/td><td class=\"n\">3,160<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">$1.23 million<\/td><\/tr><tr><td>St. Clair County<\/td><td class=\"n\">50,272<\/td><td class=\"n\">42,731<\/td><td class=\"n\">5,027<\/td><td class=\"n\">2,514<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$978,144<\/td><\/tr><tr><td>Champaign County<\/td><td class=\"n\">49,211<\/td><td class=\"n\">41,829<\/td><td class=\"n\">4,921<\/td><td class=\"n\">2,461<\/td><td class=\"n\">$2.23 million<\/td><td class=\"n\">$957,497<\/td><\/tr><tr><td>Peoria County<\/td><td class=\"n\">46,793<\/td><td class=\"n\">39,774<\/td><td class=\"n\">4,679<\/td><td class=\"n\">2,340<\/td><td class=\"n\">$2.12 million<\/td><td class=\"n\">$910,451<\/td><\/tr><tr><td>Sangamon County<\/td><td class=\"n\">43,892<\/td><td class=\"n\">37,308<\/td><td class=\"n\">4,389<\/td><td class=\"n\">2,195<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">$854,011<\/td><\/tr><tr><td>McLean County<\/td><td class=\"n\">34,618<\/td><td class=\"n\">29,425<\/td><td class=\"n\">3,462<\/td><td class=\"n\">1,731<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">$673,555<\/td><\/tr><tr><td>Tazewell County<\/td><td class=\"n\">33,625<\/td><td class=\"n\">28,582<\/td><td class=\"n\">3,363<\/td><td class=\"n\">1,681<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">$654,249<\/td><\/tr><tr><td>Rock Island County<\/td><td class=\"n\">32,476<\/td><td class=\"n\">27,604<\/td><td class=\"n\">3,248<\/td><td class=\"n\">1,624<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$631,882<\/td><\/tr><tr><td>DeKalb County<\/td><td class=\"n\">29,535<\/td><td class=\"n\">25,105<\/td><td class=\"n\">2,953<\/td><td class=\"n\">1,477<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$574,659<\/td><\/tr><tr><td>LaSalle County<\/td><td class=\"n\">28,412<\/td><td class=\"n\">24,151<\/td><td class=\"n\">2,841<\/td><td class=\"n\">1,421<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$552,821<\/td><\/tr><tr><td>Kankakee County<\/td><td class=\"n\">25,931<\/td><td class=\"n\">22,041<\/td><td class=\"n\">2,593<\/td><td class=\"n\">1,297<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$504,535<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">24,468<\/td><td class=\"n\">20,798<\/td><td class=\"n\">2,447<\/td><td class=\"n\">1,223<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$476,081<\/td><\/tr><tr><td>Kendall County<\/td><td class=\"n\">22,625<\/td><td class=\"n\">19,231<\/td><td class=\"n\">2,262<\/td><td class=\"n\">1,131<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$440,210<\/td><\/tr><tr><td>Macon County<\/td><td class=\"n\">20,280<\/td><td class=\"n\">17,238<\/td><td class=\"n\">2,028<\/td><td class=\"n\">1,014<\/td><td class=\"n\">$920,693<\/td><td class=\"n\">$394,583<\/td><\/tr><tr><td>Whiteside County<\/td><td class=\"n\">19,888<\/td><td class=\"n\">16,905<\/td><td class=\"n\">1,989<\/td><td class=\"n\">994<\/td><td class=\"n\">$902,901<\/td><td class=\"n\">$386,957<\/td><\/tr><tr><td>Grundy County<\/td><td class=\"n\">17,604<\/td><td class=\"n\">14,963<\/td><td class=\"n\">1,760<\/td><td class=\"n\">880<\/td><td class=\"n\">$799,207<\/td><td class=\"n\">$342,517<\/td><\/tr><tr><td>Knox County<\/td><td class=\"n\">15,200<\/td><td class=\"n\">12,920<\/td><td class=\"n\">1,520<\/td><td class=\"n\">760<\/td><td class=\"n\">$690,095<\/td><td class=\"n\">$295,755<\/td><\/tr><tr><td>Vermilion County<\/td><td class=\"n\">14,960<\/td><td class=\"n\">12,716<\/td><td class=\"n\">1,496<\/td><td class=\"n\">748<\/td><td class=\"n\">$679,166<\/td><td class=\"n\">$291,071<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">13,896<\/td><td class=\"n\">11,812<\/td><td class=\"n\">1,390<\/td><td class=\"n\">695<\/td><td class=\"n\">$630,874<\/td><td class=\"n\">$270,374<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">13,229<\/td><td class=\"n\">11,245<\/td><td class=\"n\">1,323<\/td><td class=\"n\">661<\/td><td class=\"n\">$600,591<\/td><td class=\"n\">$257,396<\/td><\/tr><tr><td>Williamson County<\/td><td class=\"n\">12,284<\/td><td class=\"n\">10,441<\/td><td class=\"n\">1,228<\/td><td class=\"n\">614<\/td><td class=\"n\">$557,690<\/td><td class=\"n\">$239,010<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">11,919<\/td><td class=\"n\">10,131<\/td><td class=\"n\">1,192<\/td><td class=\"n\">596<\/td><td class=\"n\">$541,127<\/td><td class=\"n\">$231,912<\/td><\/tr><tr><td>Ogle County<\/td><td class=\"n\">11,064<\/td><td class=\"n\">9,404<\/td><td class=\"n\">1,106<\/td><td class=\"n\">553<\/td><td class=\"n\">$502,294<\/td><td class=\"n\">$215,269<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">10,146<\/td><td class=\"n\">8,624<\/td><td class=\"n\">1,015<\/td><td class=\"n\">507<\/td><td class=\"n\">$460,632<\/td><td class=\"n\">$197,414<\/td><\/tr><tr><td>Boone County<\/td><td class=\"n\">9,782<\/td><td class=\"n\">8,315<\/td><td class=\"n\">978<\/td><td class=\"n\">489<\/td><td class=\"n\">$444,114<\/td><td class=\"n\">$190,335<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">9,444<\/td><td class=\"n\">8,028<\/td><td class=\"n\">944<\/td><td class=\"n\">472<\/td><td class=\"n\">$428,777<\/td><td class=\"n\">$183,761<\/td><\/tr><tr><td>Coles County<\/td><td class=\"n\">9,386<\/td><td class=\"n\">7,979<\/td><td class=\"n\">939<\/td><td class=\"n\">469<\/td><td class=\"n\">$426,144<\/td><td class=\"n\">$182,633<\/td><\/tr><tr><td>Fulton County<\/td><td class=\"n\">8,620<\/td><td class=\"n\">7,327<\/td><td class=\"n\">862<\/td><td class=\"n\">431<\/td><td class=\"n\">$391,324<\/td><td class=\"n\">$167,710<\/td><\/tr><tr><td>Bureau County<\/td><td class=\"n\">8,573<\/td><td class=\"n\">7,287<\/td><td class=\"n\">857<\/td><td class=\"n\">429<\/td><td class=\"n\">$389,211<\/td><td class=\"n\">$166,805<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">7,971<\/td><td class=\"n\">6,775<\/td><td class=\"n\">797<\/td><td class=\"n\">399<\/td><td class=\"n\">$361,888<\/td><td class=\"n\">$155,095<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">7,936<\/td><td class=\"n\">6,746<\/td><td class=\"n\">794<\/td><td class=\"n\">397<\/td><td class=\"n\">$360,295<\/td><td class=\"n\">$154,412<\/td><\/tr><tr><td>Livingston County<\/td><td class=\"n\">7,844<\/td><td class=\"n\">6,667<\/td><td class=\"n\">784<\/td><td class=\"n\">392<\/td><td class=\"n\">$356,107<\/td><td class=\"n\">$152,617<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">7,723<\/td><td class=\"n\">6,564<\/td><td class=\"n\">772<\/td><td class=\"n\">386<\/td><td class=\"n\">$350,609<\/td><td class=\"n\">$150,261<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">7,643<\/td><td class=\"n\">6,497<\/td><td class=\"n\">764<\/td><td class=\"n\">382<\/td><td class=\"n\">$347,007<\/td><td class=\"n\">$148,717<\/td><\/tr><tr><td>Macoupin County<\/td><td class=\"n\">7,593<\/td><td class=\"n\">6,454<\/td><td class=\"n\">759<\/td><td class=\"n\">380<\/td><td class=\"n\">$344,724<\/td><td class=\"n\">$147,739<\/td><\/tr><tr><td>Randolph County<\/td><td class=\"n\">7,228<\/td><td class=\"n\">6,144<\/td><td class=\"n\">723<\/td><td class=\"n\">361<\/td><td class=\"n\">$328,165<\/td><td class=\"n\">$140,642<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">6,662<\/td><td class=\"n\">5,662<\/td><td class=\"n\">666<\/td><td class=\"n\">333<\/td><td class=\"n\">$302,430<\/td><td class=\"n\">$129,613<\/td><\/tr><tr><td>Christian County<\/td><td class=\"n\">6,555<\/td><td class=\"n\">5,572<\/td><td class=\"n\">656<\/td><td class=\"n\">328<\/td><td class=\"n\">$297,615<\/td><td class=\"n\">$127,549<\/td><\/tr><tr><td>Woodford County<\/td><td class=\"n\">6,432<\/td><td class=\"n\">5,467<\/td><td class=\"n\">643<\/td><td class=\"n\">322<\/td><td class=\"n\">$292,020<\/td><td class=\"n\">$125,152<\/td><\/tr><tr><td>Jo Daviess County<\/td><td class=\"n\">6,263<\/td><td class=\"n\">5,324<\/td><td class=\"n\">626<\/td><td class=\"n\">313<\/td><td class=\"n\">$284,361<\/td><td class=\"n\">$121,869<\/td><\/tr><tr><td>Effingham County<\/td><td class=\"n\">6,237<\/td><td class=\"n\">5,301<\/td><td class=\"n\">624<\/td><td class=\"n\">312<\/td><td class=\"n\">$283,152<\/td><td class=\"n\">$121,351<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">6,136<\/td><td class=\"n\">5,215<\/td><td class=\"n\">614<\/td><td class=\"n\">307<\/td><td class=\"n\">$278,565<\/td><td class=\"n\">$119,385<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">6,001<\/td><td class=\"n\">5,101<\/td><td class=\"n\">600<\/td><td class=\"n\">300<\/td><td class=\"n\">$272,452<\/td><td class=\"n\">$116,765<\/td><\/tr><tr><td>Edgar County<\/td><td class=\"n\">5,986<\/td><td class=\"n\">5,088<\/td><td class=\"n\">599<\/td><td class=\"n\">299<\/td><td class=\"n\">$271,751<\/td><td class=\"n\">$116,465<\/td><\/tr><tr><td>Stephenson County<\/td><td class=\"n\">5,892<\/td><td class=\"n\">5,008<\/td><td class=\"n\">589<\/td><td class=\"n\">295<\/td><td class=\"n\">$267,477<\/td><td class=\"n\">$114,633<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">5,710<\/td><td class=\"n\">4,854<\/td><td class=\"n\">571<\/td><td class=\"n\">286<\/td><td class=\"n\">$259,246<\/td><td class=\"n\">$111,105<\/td><\/tr><tr><td>Shelby County<\/td><td class=\"n\">5,557<\/td><td class=\"n\">4,724<\/td><td class=\"n\">556<\/td><td class=\"n\">278<\/td><td class=\"n\">$252,305<\/td><td class=\"n\">$108,131<\/td><\/tr><tr><td>Massac County<\/td><td class=\"n\">5,437<\/td><td class=\"n\">4,621<\/td><td class=\"n\">544<\/td><td class=\"n\">272<\/td><td class=\"n\">$246,832<\/td><td class=\"n\">$105,785<\/td><\/tr><tr><td>McDonough County<\/td><td class=\"n\">5,232<\/td><td class=\"n\">4,447<\/td><td class=\"n\">523<\/td><td class=\"n\">262<\/td><td class=\"n\">$237,518<\/td><td class=\"n\">$101,794<\/td><\/tr><tr><td>De Witt County<\/td><td class=\"n\">5,200<\/td><td class=\"n\">4,420<\/td><td class=\"n\">520<\/td><td class=\"n\">260<\/td><td class=\"n\">$236,090<\/td><td class=\"n\">$101,182<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">4,690<\/td><td class=\"n\">3,987<\/td><td class=\"n\">469<\/td><td class=\"n\">235<\/td><td class=\"n\">$212,941<\/td><td class=\"n\">$91,260<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">4,235<\/td><td class=\"n\">3,600<\/td><td class=\"n\">424<\/td><td class=\"n\">212<\/td><td class=\"n\">$192,288<\/td><td class=\"n\">$82,409<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">4,103<\/td><td class=\"n\">3,488<\/td><td class=\"n\">410<\/td><td class=\"n\">205<\/td><td class=\"n\">$186,291<\/td><td class=\"n\">$79,839<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">3,949<\/td><td class=\"n\">3,356<\/td><td class=\"n\">395<\/td><td class=\"n\">197<\/td><td class=\"n\">$179,270<\/td><td class=\"n\">$76,830<\/td><\/tr><tr><td>Clinton County<\/td><td class=\"n\">3,861<\/td><td class=\"n\">3,282<\/td><td class=\"n\">386<\/td><td class=\"n\">193<\/td><td class=\"n\">$175,270<\/td><td class=\"n\">$75,116<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">3,759<\/td><td class=\"n\">3,195<\/td><td class=\"n\">376<\/td><td class=\"n\">188<\/td><td class=\"n\">$170,666<\/td><td class=\"n\">$73,143<\/td><\/tr><tr><td>Ford County<\/td><td class=\"n\">3,643<\/td><td class=\"n\">3,097<\/td><td class=\"n\">364<\/td><td class=\"n\">182<\/td><td class=\"n\">$165,394<\/td><td class=\"n\">$70,883<\/td><\/tr><tr><td>Saline County<\/td><td class=\"n\">3,218<\/td><td class=\"n\">2,736<\/td><td class=\"n\">322<\/td><td class=\"n\">161<\/td><td class=\"n\">$146,110<\/td><td class=\"n\">$62,619<\/td><\/tr><tr><td>Piatt County<\/td><td class=\"n\">2,886<\/td><td class=\"n\">2,453<\/td><td class=\"n\">289<\/td><td class=\"n\">144<\/td><td class=\"n\">$131,027<\/td><td class=\"n\">$56,154<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">2,859<\/td><td class=\"n\">2,431<\/td><td class=\"n\">286<\/td><td class=\"n\">143<\/td><td class=\"n\">$129,818<\/td><td class=\"n\">$55,636<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">2,754<\/td><td class=\"n\">2,341<\/td><td class=\"n\">275<\/td><td class=\"n\">138<\/td><td class=\"n\">$125,049<\/td><td class=\"n\">$53,592<\/td><\/tr><tr><td>Menard County<\/td><td class=\"n\">2,677<\/td><td class=\"n\">2,276<\/td><td class=\"n\">268<\/td><td class=\"n\">134<\/td><td class=\"n\">$121,545<\/td><td class=\"n\">$52,091<\/td><\/tr><tr><td>Iroquois County<\/td><td class=\"n\">2,658<\/td><td class=\"n\">2,259<\/td><td class=\"n\">266<\/td><td class=\"n\">133<\/td><td class=\"n\">$120,680<\/td><td class=\"n\">$51,720<\/td><\/tr><tr><td>Jersey County<\/td><td class=\"n\">2,479<\/td><td class=\"n\">2,107<\/td><td class=\"n\">248<\/td><td class=\"n\">124<\/td><td class=\"n\">$112,542<\/td><td class=\"n\">$48,232<\/td><\/tr><tr><td>Wabash County<\/td><td class=\"n\">2,423<\/td><td class=\"n\">2,059<\/td><td class=\"n\">242<\/td><td class=\"n\">121<\/td><td class=\"n\">$109,992<\/td><td class=\"n\">$47,140<\/td><\/tr><tr><td>Moultrie County<\/td><td class=\"n\">2,368<\/td><td class=\"n\">2,013<\/td><td class=\"n\">237<\/td><td class=\"n\">118<\/td><td class=\"n\">$107,492<\/td><td class=\"n\">$46,068<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">2,338<\/td><td class=\"n\">1,988<\/td><td class=\"n\">234<\/td><td class=\"n\">117<\/td><td class=\"n\">$106,162<\/td><td class=\"n\">$45,498<\/td><\/tr><tr><td>Cass County<\/td><td class=\"n\">2,278<\/td><td class=\"n\">1,936<\/td><td class=\"n\">228<\/td><td class=\"n\">114<\/td><td class=\"n\">$103,402<\/td><td class=\"n\">$44,315<\/td><\/tr><tr><td>Mercer County<\/td><td class=\"n\">2,275<\/td><td class=\"n\">1,934<\/td><td class=\"n\">227<\/td><td class=\"n\">114<\/td><td class=\"n\">$103,276<\/td><td class=\"n\">$44,261<\/td><\/tr><tr><td>Mason County<\/td><td class=\"n\">2,230<\/td><td class=\"n\">1,895<\/td><td class=\"n\">223<\/td><td class=\"n\">111<\/td><td class=\"n\">$101,232<\/td><td class=\"n\">$43,385<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">2,225<\/td><td class=\"n\">1,891<\/td><td class=\"n\">223<\/td><td class=\"n\">111<\/td><td class=\"n\">$101,016<\/td><td class=\"n\">$43,293<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">2,154<\/td><td class=\"n\">1,831<\/td><td class=\"n\">215<\/td><td class=\"n\">108<\/td><td class=\"n\">$97,804<\/td><td class=\"n\">$41,916<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">2,036<\/td><td class=\"n\">1,731<\/td><td class=\"n\">204<\/td><td class=\"n\">102<\/td><td class=\"n\">$92,436<\/td><td class=\"n\">$39,616<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">1,853<\/td><td class=\"n\">1,575<\/td><td class=\"n\">185<\/td><td class=\"n\">93<\/td><td class=\"n\">$84,140<\/td><td class=\"n\">$36,060<\/td><\/tr><tr><td>Bond County<\/td><td class=\"n\">1,762<\/td><td class=\"n\">1,497<\/td><td class=\"n\">176<\/td><td class=\"n\">88<\/td><td class=\"n\">$79,978<\/td><td class=\"n\">$34,276<\/td><\/tr><tr><td>Cumberland County<\/td><td class=\"n\">1,616<\/td><td class=\"n\">1,374<\/td><td class=\"n\">162<\/td><td class=\"n\">81<\/td><td class=\"n\">$73,374<\/td><td class=\"n\">$31,446<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">1,574<\/td><td class=\"n\">1,338<\/td><td class=\"n\">157<\/td><td class=\"n\">79<\/td><td class=\"n\">$71,439<\/td><td class=\"n\">$30,617<\/td><\/tr><tr><td>Richland County<\/td><td class=\"n\">1,434<\/td><td class=\"n\">1,219<\/td><td class=\"n\">143<\/td><td class=\"n\">72<\/td><td class=\"n\">$65,109<\/td><td class=\"n\">$27,904<\/td><\/tr><tr><td>White County<\/td><td class=\"n\">1,421<\/td><td class=\"n\">1,208<\/td><td class=\"n\">142<\/td><td class=\"n\">71<\/td><td class=\"n\">$64,526<\/td><td class=\"n\">$27,654<\/td><\/tr><tr><td>Pulaski County<\/td><td class=\"n\">1,377<\/td><td class=\"n\">1,170<\/td><td class=\"n\">138<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,494<\/td><td class=\"n\">$26,783<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">1,373<\/td><td class=\"n\">1,167<\/td><td class=\"n\">137<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,329<\/td><td class=\"n\">$26,712<\/td><\/tr><tr><td>Edwards County<\/td><td class=\"n\">1,318<\/td><td class=\"n\">1,120<\/td><td class=\"n\">132<\/td><td class=\"n\">66<\/td><td class=\"n\">$59,836<\/td><td class=\"n\">$25,644<\/td><\/tr><tr><td>Putnam County<\/td><td class=\"n\">1,306<\/td><td class=\"n\">1,110<\/td><td class=\"n\">131<\/td><td class=\"n\">65<\/td><td class=\"n\">$59,285<\/td><td class=\"n\">$25,408<\/td><\/tr><tr><td>Jasper County<\/td><td class=\"n\">1,281<\/td><td class=\"n\">1,089<\/td><td class=\"n\">128<\/td><td class=\"n\">64<\/td><td class=\"n\">$58,150<\/td><td class=\"n\">$24,921<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">1,139<\/td><td class=\"n\">968<\/td><td class=\"n\">114<\/td><td class=\"n\">57<\/td><td class=\"n\">$51,708<\/td><td class=\"n\">$22,160<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">1,138<\/td><td class=\"n\">967<\/td><td class=\"n\">114<\/td><td class=\"n\">57<\/td><td class=\"n\">$51,674<\/td><td class=\"n\">$22,146<\/td><\/tr><tr><td>Schuyler County<\/td><td class=\"n\">921<\/td><td class=\"n\">783<\/td><td class=\"n\">92<\/td><td class=\"n\">46<\/td><td class=\"n\">$41,800<\/td><td class=\"n\">$17,914<\/td><\/tr><tr><td>Gallatin County<\/td><td class=\"n\">824<\/td><td class=\"n\">701<\/td><td class=\"n\">82<\/td><td class=\"n\">41<\/td><td class=\"n\">$37,422<\/td><td class=\"n\">$16,038<\/td><\/tr><tr><td>Brown County<\/td><td class=\"n\">722<\/td><td class=\"n\">614<\/td><td class=\"n\">72<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,783<\/td><td class=\"n\">$14,050<\/td><\/tr><tr><td>Stark County<\/td><td class=\"n\">670<\/td><td class=\"n\">569<\/td><td class=\"n\">67<\/td><td class=\"n\">33<\/td><td class=\"n\">$30,417<\/td><td class=\"n\">$13,036<\/td><\/tr><tr><td>Henderson County<\/td><td class=\"n\">662<\/td><td class=\"n\">563<\/td><td class=\"n\">66<\/td><td class=\"n\">33<\/td><td class=\"n\">$30,061<\/td><td class=\"n\">$12,883<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">559<\/td><td class=\"n\">475<\/td><td class=\"n\">56<\/td><td class=\"n\">28<\/td><td class=\"n\">$25,374<\/td><td class=\"n\">$10,875<\/td><\/tr><tr><td>Hardin County<\/td><td class=\"n\">393<\/td><td class=\"n\">334<\/td><td class=\"n\">39<\/td><td class=\"n\">20<\/td><td class=\"n\">$17,852<\/td><td class=\"n\">$7,651<\/td><\/tr><tr><td>Alexander County<\/td><td class=\"n\">160<\/td><td class=\"n\">136<\/td><td class=\"n\">16<\/td><td class=\"n\">8.0<\/td><td class=\"n\">$7,262<\/td><td class=\"n\">$3,112<\/td><\/tr><tr><td>Pope County<\/td><td class=\"n\">47<\/td><td class=\"n\">40<\/td><td class=\"n\">4.7<\/td><td class=\"n\">2.4<\/td><td class=\"n\">$2,143<\/td><td class=\"n\">$918<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"indiana\"><summary>Indiana Spend Data<\/summary><div class=\"sds-state-body\"><h3>Indiana Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $113.2 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $301.6 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.74 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.48 million accounts &amp; $96.2 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 174,480 accounts &amp; $11.3 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 87,240 accounts &amp; $5.66 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $79.2 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $33.9 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $212,554<\/li><li><strong>National rank (per-capita):<\/strong> #21<\/li><li><strong>National rank (total):<\/strong> #15<\/li><li><strong>Change vs FY2025:<\/strong> +11.0%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 91<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-indiana-5\">Cities in Indiana (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Indianapolis<\/td><td class=\"n\">$19.20 million<\/td><td class=\"n\">$251,417<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$19.31 million<\/td><td class=\"n\">$58.31 million<\/td><td class=\"n\">28<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Fort Wayne<\/td><td class=\"n\">$5.82 million<\/td><td class=\"n\">$280,883<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$5.26 million<\/td><td class=\"n\">$15.51 million<\/td><td class=\"n\">65<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Carmel<\/td><td class=\"n\">$2.45 million<\/td><td class=\"n\">$312,502<\/td><td class=\"n up\">+21.4%<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">$4.71 million<\/td><td class=\"n\">126<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Evansville<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">$241,099<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">$7.11 million<\/td><td class=\"n\">130<\/td><\/tr><tr><td class=\"r\">5<\/td><td>South Bend<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">$202,425<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">$5.21 million<\/td><td class=\"n\">151<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Indiana cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Indianapolis<\/td><td class=\"n\">296,051<\/td><td class=\"n\">251,643<\/td><td class=\"n\">29,605<\/td><td class=\"n\">14,803<\/td><td class=\"n\">$13.4 million<\/td><td class=\"n\">$5.76 million<\/td><\/tr><tr><td>Fort Wayne<\/td><td class=\"n\">89,681<\/td><td class=\"n\">76,229<\/td><td class=\"n\">8,968<\/td><td class=\"n\">4,484<\/td><td class=\"n\">$4.07 million<\/td><td class=\"n\">$1.74 million<\/td><\/tr><tr><td>Carmel<\/td><td class=\"n\">37,724<\/td><td class=\"n\">32,066<\/td><td class=\"n\">3,772<\/td><td class=\"n\">1,886<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$734,002<\/td><\/tr><tr><td>Evansville<\/td><td class=\"n\">34,541<\/td><td class=\"n\">29,360<\/td><td class=\"n\">3,454<\/td><td class=\"n\">1,727<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">$672,058<\/td><\/tr><tr><td>South Bend<\/td><td class=\"n\">25,234<\/td><td class=\"n\">21,449<\/td><td class=\"n\">2,523<\/td><td class=\"n\">1,262<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$490,976<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-indiana-91\">Counties in Indiana (91), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Orange County<\/td><td class=\"n\">$789,575<\/td><td class=\"n\">$319,173<\/td><td class=\"n up\">+40.5%<\/td><td class=\"n\">$561,777<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">48<\/td><td class=\"n\">906<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Knox County<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$307,695<\/td><td class=\"n up\">+27.0%<\/td><td class=\"n\">$884,799<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">61<\/td><td class=\"n\">711<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Spencer County<\/td><td class=\"n\">$610,309<\/td><td class=\"n\">$275,098<\/td><td class=\"n up\">+40.4%<\/td><td class=\"n\">$434,816<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">140<\/td><td class=\"n\">1080<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Marion County<\/td><td class=\"n\">$21.52 million<\/td><td class=\"n\">$274,151<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$19.97 million<\/td><td class=\"n\">$59.75 million<\/td><td class=\"n\">142<\/td><td class=\"n\">40<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Washington County<\/td><td class=\"n\">$777,033<\/td><td class=\"n\">$272,440<\/td><td class=\"n up\">+31.7%<\/td><td class=\"n\">$589,866<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">151<\/td><td class=\"n\">920<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Morgan County<\/td><td class=\"n\">$1.77 million<\/td><td class=\"n\">$272,248<\/td><td class=\"n up\">+31.9%<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$3.09 million<\/td><td class=\"n\">154<\/td><td class=\"n\">508<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Scott County<\/td><td class=\"n\">$691,498<\/td><td class=\"n\">$269,307<\/td><td class=\"n up\">+34.5%<\/td><td class=\"n\">$514,026<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">168<\/td><td class=\"n\">992<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Pulaski County<\/td><td class=\"n\">$417,356<\/td><td class=\"n\">$267,059<\/td><td class=\"n up\">+38.6%<\/td><td class=\"n\">$301,113<\/td><td class=\"n\">$729,436<\/td><td class=\"n\">179<\/td><td class=\"n\">1368<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Monroe County<\/td><td class=\"n\">$3.15 million<\/td><td class=\"n\">$266,537<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$3.03 million<\/td><td class=\"n\">$8.24 million<\/td><td class=\"n\">183<\/td><td class=\"n\">307<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Vermillion County<\/td><td class=\"n\">$425,323<\/td><td class=\"n\">$252,613<\/td><td class=\"n up\">+29.4%<\/td><td class=\"n\">$328,640<\/td><td class=\"n\">$824,598<\/td><td class=\"n\">275<\/td><td class=\"n\">1347<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Ripley County<\/td><td class=\"n\">$694,604<\/td><td class=\"n\">$251,168<\/td><td class=\"n up\">+33.0%<\/td><td class=\"n\">$522,453<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">288<\/td><td class=\"n\">988<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Clay County<\/td><td class=\"n\">$612,070<\/td><td class=\"n\">$246,283<\/td><td class=\"n up\">+27.4%<\/td><td class=\"n\">$480,320<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">321<\/td><td class=\"n\">1076<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Rush County<\/td><td class=\"n\">$386,072<\/td><td class=\"n\">$236,211<\/td><td class=\"n up\">+22.1%<\/td><td class=\"n\">$316,281<\/td><td class=\"n\">$826,186<\/td><td class=\"n\">404<\/td><td class=\"n\">1444<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Wayne County<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">$236,152<\/td><td class=\"n up\">+15.2%<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$3.16 million<\/td><td class=\"n\">406<\/td><td class=\"n\">636<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Whitley County<\/td><td class=\"n\">$716,813<\/td><td class=\"n\">$234,716<\/td><td class=\"n up\">+37.2%<\/td><td class=\"n\">$522,453<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">426<\/td><td class=\"n\">968<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Porter County<\/td><td class=\"n\">$3.31 million<\/td><td class=\"n\">$234,658<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$3.01 million<\/td><td class=\"n\">$9.46 million<\/td><td class=\"n\">427<\/td><td class=\"n\">289<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Fayette County<\/td><td class=\"n\">$503,423<\/td><td class=\"n\">$234,409<\/td><td class=\"n up\">+21.4%<\/td><td class=\"n\">$414,592<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">429<\/td><td class=\"n\">1227<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Bartholomew County<\/td><td class=\"n\">$1.65 million<\/td><td class=\"n\">$234,302<\/td><td class=\"n down\">-19.7%<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">$7.29 million<\/td><td class=\"n\">430<\/td><td class=\"n\">530<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Wabash County<\/td><td class=\"n\">$633,888<\/td><td class=\"n\">$234,095<\/td><td class=\"n up\">+23.3%<\/td><td class=\"n\">$514,026<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">436<\/td><td class=\"n\">1052<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Wells County<\/td><td class=\"n\">$591,782<\/td><td class=\"n\">$232,354<\/td><td class=\"n up\">+31.0%<\/td><td class=\"n\">$451,669<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">453<\/td><td class=\"n\">1096<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Jasper County<\/td><td class=\"n\">$674,434<\/td><td class=\"n\">$230,709<\/td><td class=\"n up\">+17.1%<\/td><td class=\"n\">$575,822<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">480<\/td><td class=\"n\">1010<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Adams County<\/td><td class=\"n\">$722,311<\/td><td class=\"n\">$230,341<\/td><td class=\"n up\">+27.3%<\/td><td class=\"n\">$567,395<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">486<\/td><td class=\"n\">958<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Posey County<\/td><td class=\"n\">$506,593<\/td><td class=\"n\">$229,259<\/td><td class=\"n up\">+33.4%<\/td><td class=\"n\">$379,761<\/td><td class=\"n\">$818,222<\/td><td class=\"n\">504<\/td><td class=\"n\">1222<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Vigo County<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$228,686<\/td><td class=\"n up\">+15.0%<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$4.71 million<\/td><td class=\"n\">513<\/td><td class=\"n\">458<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Madison County<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$226,954<\/td><td class=\"n up\">+22.1%<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">$5.51 million<\/td><td class=\"n\">529<\/td><td class=\"n\">385<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Benton County<\/td><td class=\"n\">$204,943<\/td><td class=\"n\">$225,656<\/td><td class=\"n up\">+31.7%<\/td><td class=\"n\">$155,612<\/td><td class=\"n\">$357,356<\/td><td class=\"n\">548<\/td><td class=\"n\">1957<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Lawrence County<\/td><td class=\"n\">$832,692<\/td><td class=\"n\">$222,146<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$792,106<\/td><td class=\"n\">$2.21 million<\/td><td class=\"n\">596<\/td><td class=\"n\">875<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Jackson County<\/td><td class=\"n\">$829,613<\/td><td class=\"n\">$216,705<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$778,062<\/td><td class=\"n\">$2.27 million<\/td><td class=\"n\">693<\/td><td class=\"n\">881<\/td><\/tr><tr><td class=\"r\">29<\/td><td>White County<\/td><td class=\"n\">$444,403<\/td><td class=\"n\">$215,041<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$414,592<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">716<\/td><td class=\"n\">1318<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Huntington County<\/td><td class=\"n\">$634,688<\/td><td class=\"n\">$212,662<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$564,586<\/td><td class=\"n\">$1.89 million<\/td><td class=\"n\">758<\/td><td class=\"n\">1050<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Marshall County<\/td><td class=\"n\">$788,388<\/td><td class=\"n\">$212,227<\/td><td class=\"n up\">+19.4%<\/td><td class=\"n\">$660,088<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">765<\/td><td class=\"n\">908<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Johnson County<\/td><td class=\"n\">$2.90 million<\/td><td class=\"n\">$211,366<\/td><td class=\"n up\">+22.0%<\/td><td class=\"n\">$2.38 million<\/td><td class=\"n\">$6.39 million<\/td><td class=\"n\">779<\/td><td class=\"n\">332<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Dearborn County<\/td><td class=\"n\">$858,269<\/td><td class=\"n\">$210,199<\/td><td class=\"n up\">+23.7%<\/td><td class=\"n\">$693,795<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">796<\/td><td class=\"n\">851<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Tippecanoe County<\/td><td class=\"n\">$3.15 million<\/td><td class=\"n\">$210,078<\/td><td class=\"n up\">+10.5%<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">$8.36 million<\/td><td class=\"n\">798<\/td><td class=\"n\">308<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Gibson County<\/td><td class=\"n\">$551,801<\/td><td class=\"n\">$209,995<\/td><td class=\"n up\">+19.1%<\/td><td class=\"n\">$463,466<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">799<\/td><td class=\"n\">1149<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Montgomery County<\/td><td class=\"n\">$632,314<\/td><td class=\"n\">$207,162<\/td><td class=\"n up\">+18.5%<\/td><td class=\"n\">$533,688<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">853<\/td><td class=\"n\">1055<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Martin County<\/td><td class=\"n\">$149,822<\/td><td class=\"n\">$204,352<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$129,771<\/td><td class=\"n\">$363,210<\/td><td class=\"n\">896<\/td><td class=\"n\">2139<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Clark County<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">$201,501<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$5.90 million<\/td><td class=\"n\">945<\/td><td class=\"n\">442<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Jay County<\/td><td class=\"n\">$300,119<\/td><td class=\"n\">$200,960<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$277,518<\/td><td class=\"n\">$857,997<\/td><td class=\"n\">955<\/td><td class=\"n\">1659<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Dubois County<\/td><td class=\"n\">$672,034<\/td><td class=\"n\">$200,156<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$631,999<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">966<\/td><td class=\"n\">1012<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Hancock County<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$200,146<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$3.88 million<\/td><td class=\"n\">967<\/td><td class=\"n\">600<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Jennings County<\/td><td class=\"n\">$411,485<\/td><td class=\"n\">$199,512<\/td><td class=\"n down\">-10.8%<\/td><td class=\"n\">$461,219<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">995<\/td><td class=\"n\">1379<\/td><\/tr><tr><td class=\"r\">43<\/td><td>LaPorte County<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$199,381<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">$5.13 million<\/td><td class=\"n\">996<\/td><td class=\"n\">520<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Lake County<\/td><td class=\"n\">$7.85 million<\/td><td class=\"n\">$198,886<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$7.20 million<\/td><td class=\"n\">$22.35 million<\/td><td class=\"n\">1005<\/td><td class=\"n\">132<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Shelby County<\/td><td class=\"n\">$687,408<\/td><td class=\"n\">$197,918<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$648,853<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">1031<\/td><td class=\"n\">998<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Perry County<\/td><td class=\"n\">$275,141<\/td><td class=\"n\">$197,706<\/td><td class=\"n up\">+24.9%<\/td><td class=\"n\">$220,217<\/td><td class=\"n\">$567,834<\/td><td class=\"n\">1040<\/td><td class=\"n\">1724<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Blackford County<\/td><td class=\"n\">$144,297<\/td><td class=\"n\">$194,313<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$138,197<\/td><td class=\"n\">$397,955<\/td><td class=\"n\">1143<\/td><td class=\"n\">2165<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Decatur County<\/td><td class=\"n\">$369,124<\/td><td class=\"n\">$193,988<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$318,528<\/td><td class=\"n\">$888,818<\/td><td class=\"n\">1158<\/td><td class=\"n\">1477<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Jefferson County<\/td><td class=\"n\">$463,776<\/td><td class=\"n\">$192,581<\/td><td class=\"n up\">+1.9%<\/td><td class=\"n\">$455,040<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">1206<\/td><td class=\"n\">1289<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Fulton County<\/td><td class=\"n\">$263,294<\/td><td class=\"n\">$192,295<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$246,620<\/td><td class=\"n\">$705,479<\/td><td class=\"n\">1220<\/td><td class=\"n\">1763<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Union County<\/td><td class=\"n\">$60,193<\/td><td class=\"n\">$191,176<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$56,459<\/td><td class=\"n\">$146,954<\/td><td class=\"n\">1244<\/td><td class=\"n\">2628<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Crawford County<\/td><td class=\"n\">$113,336<\/td><td class=\"n\">$190,731<\/td><td class=\"n up\">+14.3%<\/td><td class=\"n\">$99,154<\/td><td class=\"n\">$285,190<\/td><td class=\"n\">1258<\/td><td class=\"n\">2332<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Steuben County<\/td><td class=\"n\">$475,113<\/td><td class=\"n\">$190,410<\/td><td class=\"n up\">+22.0%<\/td><td class=\"n\">$389,312<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">1274<\/td><td class=\"n\">1271<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Newton County<\/td><td class=\"n\">$165,252<\/td><td class=\"n\">$189,888<\/td><td class=\"n up\">+14.9%<\/td><td class=\"n\">$143,815<\/td><td class=\"n\">$410,909<\/td><td class=\"n\">1293<\/td><td class=\"n\">2072<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Clinton County<\/td><td class=\"n\">$439,003<\/td><td class=\"n\">$187,728<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$401,671<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">1359<\/td><td class=\"n\">1324<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Grant County<\/td><td class=\"n\">$924,613<\/td><td class=\"n\">$187,290<\/td><td class=\"n up\">+24.2%<\/td><td class=\"n\">$744,355<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">1370<\/td><td class=\"n\">813<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Switzerland County<\/td><td class=\"n\">$92,472<\/td><td class=\"n\">$186,681<\/td><td class=\"n up\">+15.1%<\/td><td class=\"n\">$80,334<\/td><td class=\"n\">$266,062<\/td><td class=\"n\">1393<\/td><td class=\"n\">2435<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Ohio County<\/td><td class=\"n\">$33,036<\/td><td class=\"n\">$186,610<\/td><td class=\"n down\">-14.2%<\/td><td class=\"n\">$38,482<\/td><td class=\"n\">$148,385<\/td><td class=\"n\">1394<\/td><td class=\"n\">2823<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Fountain County<\/td><td class=\"n\">$193,831<\/td><td class=\"n\">$186,476<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$179,488<\/td><td class=\"n\">$547,081<\/td><td class=\"n\">1398<\/td><td class=\"n\">1985<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Henry County<\/td><td class=\"n\">$659,830<\/td><td class=\"n\">$185,857<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$617,955<\/td><td class=\"n\">$1.78 million<\/td><td class=\"n\">1416<\/td><td class=\"n\">1021<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Vanderburgh County<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">$185,264<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$2.38 million<\/td><td class=\"n\">$7.38 million<\/td><td class=\"n\">1433<\/td><td class=\"n\">365<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Allen County<\/td><td class=\"n\">$5.77 million<\/td><td class=\"n\">$184,620<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$5.38 million<\/td><td class=\"n\">$16.13 million<\/td><td class=\"n\">1449<\/td><td class=\"n\">177<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Miami County<\/td><td class=\"n\">$438,636<\/td><td class=\"n\">$184,436<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$389,873<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">1458<\/td><td class=\"n\">1326<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Daviess County<\/td><td class=\"n\">$434,508<\/td><td class=\"n\">$184,419<\/td><td class=\"n up\">+23.4%<\/td><td class=\"n\">$352,234<\/td><td class=\"n\">$902,353<\/td><td class=\"n\">1459<\/td><td class=\"n\">1332<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Greene County<\/td><td class=\"n\">$387,788<\/td><td class=\"n\">$183,890<\/td><td class=\"n up\">+21.5%<\/td><td class=\"n\">$319,090<\/td><td class=\"n\">$858,856<\/td><td class=\"n\">1472<\/td><td class=\"n\">1439<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Elkhart County<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$182,694<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$2.66 million<\/td><td class=\"n\">$8.58 million<\/td><td class=\"n\">1496<\/td><td class=\"n\">329<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Putnam County<\/td><td class=\"n\">$477,099<\/td><td class=\"n\">$182,545<\/td><td class=\"n up\">+16.5%<\/td><td class=\"n\">$409,536<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">1501<\/td><td class=\"n\">1269<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Warren County<\/td><td class=\"n\">$55,488<\/td><td class=\"n\">$182,393<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$50,279<\/td><td class=\"n\">$169,154<\/td><td class=\"n\">1509<\/td><td class=\"n\">2660<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Franklin County<\/td><td class=\"n\">$266,682<\/td><td class=\"n\">$182,221<\/td><td class=\"n up\">+23.6%<\/td><td class=\"n\">$215,722<\/td><td class=\"n\">$570,112<\/td><td class=\"n\">1514<\/td><td class=\"n\">1749<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Pike County<\/td><td class=\"n\">$104,389<\/td><td class=\"n\">$181,943<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$98,030<\/td><td class=\"n\">$226,882<\/td><td class=\"n\">1525<\/td><td class=\"n\">2377<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Randolph County<\/td><td class=\"n\">$272,757<\/td><td class=\"n\">$179,931<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$241,564<\/td><td class=\"n\">$825,946<\/td><td class=\"n\">1579<\/td><td class=\"n\">1732<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Starke County<\/td><td class=\"n\">$254,053<\/td><td class=\"n\">$178,944<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$234,823<\/td><td class=\"n\">$878,109<\/td><td class=\"n\">1603<\/td><td class=\"n\">1789<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Delaware County<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$178,524<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$4.49 million<\/td><td class=\"n\">1620<\/td><td class=\"n\">563<\/td><\/tr><tr><td class=\"r\">74<\/td><td>DeKalb County<\/td><td class=\"n\">$546,845<\/td><td class=\"n\">$178,357<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$510,656<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">1626<\/td><td class=\"n\">1160<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Floyd County<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$178,189<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$985,919<\/td><td class=\"n\">$3.01 million<\/td><td class=\"n\">1635<\/td><td class=\"n\">733<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Howard County<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$177,983<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$988,728<\/td><td class=\"n\">$3.18 million<\/td><td class=\"n\">1639<\/td><td class=\"n\">724<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Brown County<\/td><td class=\"n\">$142,627<\/td><td class=\"n\">$177,892<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$132,018<\/td><td class=\"n\">$405,983<\/td><td class=\"n\">1643<\/td><td class=\"n\">2177<\/td><\/tr><tr><td class=\"r\">78<\/td><td>St. Joseph County<\/td><td class=\"n\">$3.71 million<\/td><td class=\"n\">$176,918<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$3.35 million<\/td><td class=\"n\">$10.82 million<\/td><td class=\"n\">1667<\/td><td class=\"n\">259<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Kosciusko County<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$175,109<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$3.47 million<\/td><td class=\"n\">1721<\/td><td class=\"n\">753<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Sullivan County<\/td><td class=\"n\">$195,627<\/td><td class=\"n\">$173,773<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$182,578<\/td><td class=\"n\">$536,132<\/td><td class=\"n\">1752<\/td><td class=\"n\">1979<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Cass County<\/td><td class=\"n\">$421,030<\/td><td class=\"n\">$172,620<\/td><td class=\"n up\">+14.1%<\/td><td class=\"n\">$369,088<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">1785<\/td><td class=\"n\">1354<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Parke County<\/td><td class=\"n\">$129,831<\/td><td class=\"n\">$171,564<\/td><td class=\"n up\">+21.3%<\/td><td class=\"n\">$107,019<\/td><td class=\"n\">$293,352<\/td><td class=\"n\">1807<\/td><td class=\"n\">2244<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Tipton County<\/td><td class=\"n\">$108,775<\/td><td class=\"n\">$170,715<\/td><td class=\"n down\">-19.7%<\/td><td class=\"n\">$135,388<\/td><td class=\"n\">$491,719<\/td><td class=\"n\">1825<\/td><td class=\"n\">2350<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Noble County<\/td><td class=\"n\">$507,975<\/td><td class=\"n\">$164,810<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$460,096<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">1990<\/td><td class=\"n\">1218<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Boone County<\/td><td class=\"n\">$908,844<\/td><td class=\"n\">$162,279<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$823,004<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">2064<\/td><td class=\"n\">822<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Harrison County<\/td><td class=\"n\">$393,883<\/td><td class=\"n\">$161,856<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$372,458<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">2076<\/td><td class=\"n\">1424<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Warrick County<\/td><td class=\"n\">$703,744<\/td><td class=\"n\">$158,681<\/td><td class=\"n up\">+7.5%<\/td><td class=\"n\">$654,471<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">2156<\/td><td class=\"n\">984<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Hamilton County<\/td><td class=\"n\">$4.65 million<\/td><td class=\"n\">$157,526<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$4.38 million<\/td><td class=\"n\">$12.60 million<\/td><td class=\"n\">2186<\/td><td class=\"n\">216<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Carroll County<\/td><td class=\"n\">$110,378<\/td><td class=\"n\">$154,246<\/td><td class=\"n down\">-10.1%<\/td><td class=\"n\">$122,748<\/td><td class=\"n\">$423,915<\/td><td class=\"n\">2261<\/td><td class=\"n\">2343<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Hendricks County<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">$142,079<\/td><td class=\"n up\">+8.4%<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">$5.69 million<\/td><td class=\"n\">2502<\/td><td class=\"n\">451<\/td><\/tr><tr><td class=\"r\">91<\/td><td>LaGrange County<\/td><td class=\"n\">$227,433<\/td><td class=\"n\">$131,586<\/td><td class=\"n down\">-5.0%<\/td><td class=\"n\">$239,317<\/td><td class=\"n\">$845,082<\/td><td class=\"n\">2658<\/td><td class=\"n\">1881<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Indiana counties (91), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Marion County<\/td><td class=\"n\">331,759<\/td><td class=\"n\">281,995<\/td><td class=\"n\">33,176<\/td><td class=\"n\">16,588<\/td><td class=\"n\">$15.1 million<\/td><td class=\"n\">$6.46 million<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">121,063<\/td><td class=\"n\">102,904<\/td><td class=\"n\">12,106<\/td><td class=\"n\">6,053<\/td><td class=\"n\">$5.50 million<\/td><td class=\"n\">$2.36 million<\/td><\/tr><tr><td>Allen County<\/td><td class=\"n\">88,933<\/td><td class=\"n\">75,593<\/td><td class=\"n\">8,893<\/td><td class=\"n\">4,447<\/td><td class=\"n\">$4.04 million<\/td><td class=\"n\">$1.73 million<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">71,736<\/td><td class=\"n\">60,976<\/td><td class=\"n\">7,174<\/td><td class=\"n\">3,587<\/td><td class=\"n\">$3.26 million<\/td><td class=\"n\">$1.40 million<\/td><\/tr><tr><td>St. Joseph County<\/td><td class=\"n\">57,164<\/td><td class=\"n\">48,589<\/td><td class=\"n\">5,716<\/td><td class=\"n\">2,858<\/td><td class=\"n\">$2.60 million<\/td><td class=\"n\">$1.11 million<\/td><\/tr><tr><td>Porter County<\/td><td class=\"n\">51,075<\/td><td class=\"n\">43,414<\/td><td class=\"n\">5,107<\/td><td class=\"n\">2,554<\/td><td class=\"n\">$2.32 million<\/td><td class=\"n\">$993,763<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">48,608<\/td><td class=\"n\">41,317<\/td><td class=\"n\">4,861<\/td><td class=\"n\">2,430<\/td><td class=\"n\">$2.21 million<\/td><td class=\"n\">$945,765<\/td><\/tr><tr><td>Tippecanoe County<\/td><td class=\"n\">48,508<\/td><td class=\"n\">41,232<\/td><td class=\"n\">4,851<\/td><td class=\"n\">2,425<\/td><td class=\"n\">$2.20 million<\/td><td class=\"n\">$943,815<\/td><\/tr><tr><td>Elkhart County<\/td><td class=\"n\">45,139<\/td><td class=\"n\">38,369<\/td><td class=\"n\">4,514<\/td><td class=\"n\">2,257<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">$878,279<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">44,716<\/td><td class=\"n\">38,008<\/td><td class=\"n\">4,472<\/td><td class=\"n\">2,236<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">$870,035<\/td><\/tr><tr><td>Vanderburgh County<\/td><td class=\"n\">39,891<\/td><td class=\"n\">33,907<\/td><td class=\"n\">3,989<\/td><td class=\"n\">1,995<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$776,156<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">37,877<\/td><td class=\"n\">32,195<\/td><td class=\"n\">3,788<\/td><td class=\"n\">1,894<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$736,966<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">31,558<\/td><td class=\"n\">26,824<\/td><td class=\"n\">3,156<\/td><td class=\"n\">1,578<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">$614,015<\/td><\/tr><tr><td>Hendricks County<\/td><td class=\"n\">30,616<\/td><td class=\"n\">26,024<\/td><td class=\"n\">3,062<\/td><td class=\"n\">1,531<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$595,700<\/td><\/tr><tr><td>Vigo County<\/td><td class=\"n\">30,324<\/td><td class=\"n\">25,775<\/td><td class=\"n\">3,032<\/td><td class=\"n\">1,516<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$590,013<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">27,309<\/td><td class=\"n\">23,213<\/td><td class=\"n\">2,731<\/td><td class=\"n\">1,365<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$531,350<\/td><\/tr><tr><td>LaPorte County<\/td><td class=\"n\">26,517<\/td><td class=\"n\">22,539<\/td><td class=\"n\">2,652<\/td><td class=\"n\">1,326<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$515,932<\/td><\/tr><tr><td>Bartholomew County<\/td><td class=\"n\">25,384<\/td><td class=\"n\">21,576<\/td><td class=\"n\">2,538<\/td><td class=\"n\">1,269<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$493,896<\/td><\/tr><tr><td>Delaware County<\/td><td class=\"n\">23,256<\/td><td class=\"n\">19,768<\/td><td class=\"n\">2,326<\/td><td class=\"n\">1,163<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$452,502<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">21,729<\/td><td class=\"n\">18,470<\/td><td class=\"n\">2,173<\/td><td class=\"n\">1,086<\/td><td class=\"n\">$986,506<\/td><td class=\"n\">$422,788<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">20,063<\/td><td class=\"n\">17,053<\/td><td class=\"n\">2,006<\/td><td class=\"n\">1,003<\/td><td class=\"n\">$910,832<\/td><td class=\"n\">$390,357<\/td><\/tr><tr><td>Knox County<\/td><td class=\"n\">17,323<\/td><td class=\"n\">14,724<\/td><td class=\"n\">1,732<\/td><td class=\"n\">866<\/td><td class=\"n\">$786,448<\/td><td class=\"n\">$337,049<\/td><\/tr><tr><td>Howard County<\/td><td class=\"n\">16,873<\/td><td class=\"n\">14,342<\/td><td class=\"n\">1,687<\/td><td class=\"n\">844<\/td><td class=\"n\">$766,031<\/td><td class=\"n\">$328,299<\/td><\/tr><tr><td>Floyd County<\/td><td class=\"n\">16,525<\/td><td class=\"n\">14,046<\/td><td class=\"n\">1,652<\/td><td class=\"n\">826<\/td><td class=\"n\">$750,224<\/td><td class=\"n\">$321,524<\/td><\/tr><tr><td>Kosciusko County<\/td><td class=\"n\">15,827<\/td><td class=\"n\">13,453<\/td><td class=\"n\">1,583<\/td><td class=\"n\">791<\/td><td class=\"n\">$718,549<\/td><td class=\"n\">$307,949<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">14,256<\/td><td class=\"n\">12,118<\/td><td class=\"n\">1,426<\/td><td class=\"n\">713<\/td><td class=\"n\">$647,229<\/td><td class=\"n\">$277,384<\/td><\/tr><tr><td>Boone County<\/td><td class=\"n\">14,013<\/td><td class=\"n\">11,911<\/td><td class=\"n\">1,401<\/td><td class=\"n\">701<\/td><td class=\"n\">$636,191<\/td><td class=\"n\">$272,653<\/td><\/tr><tr><td>Dearborn County<\/td><td class=\"n\">13,233<\/td><td class=\"n\">11,248<\/td><td class=\"n\">1,323<\/td><td class=\"n\">662<\/td><td class=\"n\">$600,789<\/td><td class=\"n\">$257,481<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">12,839<\/td><td class=\"n\">10,913<\/td><td class=\"n\">1,284<\/td><td class=\"n\">642<\/td><td class=\"n\">$582,885<\/td><td class=\"n\">$249,808<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">12,791<\/td><td class=\"n\">10,873<\/td><td class=\"n\">1,279<\/td><td class=\"n\">640<\/td><td class=\"n\">$580,729<\/td><td class=\"n\">$248,884<\/td><\/tr><tr><td>Orange County<\/td><td class=\"n\">12,174<\/td><td class=\"n\">10,348<\/td><td class=\"n\">1,217<\/td><td class=\"n\">609<\/td><td class=\"n\">$552,703<\/td><td class=\"n\">$236,873<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">12,156<\/td><td class=\"n\">10,332<\/td><td class=\"n\">1,216<\/td><td class=\"n\">608<\/td><td class=\"n\">$551,872<\/td><td class=\"n\">$236,516<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">11,981<\/td><td class=\"n\">10,184<\/td><td class=\"n\">1,198<\/td><td class=\"n\">599<\/td><td class=\"n\">$543,923<\/td><td class=\"n\">$233,110<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">11,137<\/td><td class=\"n\">9,466<\/td><td class=\"n\">1,114<\/td><td class=\"n\">557<\/td><td class=\"n\">$505,617<\/td><td class=\"n\">$216,693<\/td><\/tr><tr><td>Whitley County<\/td><td class=\"n\">11,052<\/td><td class=\"n\">9,394<\/td><td class=\"n\">1,105<\/td><td class=\"n\">553<\/td><td class=\"n\">$501,769<\/td><td class=\"n\">$215,044<\/td><\/tr><tr><td>Warrick County<\/td><td class=\"n\">10,851<\/td><td class=\"n\">9,223<\/td><td class=\"n\">1,085<\/td><td class=\"n\">543<\/td><td class=\"n\">$492,621<\/td><td class=\"n\">$211,123<\/td><\/tr><tr><td>Ripley County<\/td><td class=\"n\">10,710<\/td><td class=\"n\">9,103<\/td><td class=\"n\">1,071<\/td><td class=\"n\">535<\/td><td class=\"n\">$486,223<\/td><td class=\"n\">$208,381<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">10,662<\/td><td class=\"n\">9,063<\/td><td class=\"n\">1,066<\/td><td class=\"n\">533<\/td><td class=\"n\">$484,048<\/td><td class=\"n\">$207,449<\/td><\/tr><tr><td>Shelby County<\/td><td class=\"n\">10,599<\/td><td class=\"n\">9,009<\/td><td class=\"n\">1,060<\/td><td class=\"n\">530<\/td><td class=\"n\">$481,186<\/td><td class=\"n\">$206,222<\/td><\/tr><tr><td>Jasper County<\/td><td class=\"n\">10,399<\/td><td class=\"n\">8,839<\/td><td class=\"n\">1,040<\/td><td class=\"n\">520<\/td><td class=\"n\">$472,103<\/td><td class=\"n\">$202,330<\/td><\/tr><tr><td>Dubois County<\/td><td class=\"n\">10,362<\/td><td class=\"n\">8,808<\/td><td class=\"n\">1,036<\/td><td class=\"n\">518<\/td><td class=\"n\">$470,424<\/td><td class=\"n\">$201,610<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">10,174<\/td><td class=\"n\">8,648<\/td><td class=\"n\">1,017<\/td><td class=\"n\">509<\/td><td class=\"n\">$461,881<\/td><td class=\"n\">$197,949<\/td><\/tr><tr><td>Huntington County<\/td><td class=\"n\">9,786<\/td><td class=\"n\">8,318<\/td><td class=\"n\">979<\/td><td class=\"n\">489<\/td><td class=\"n\">$444,281<\/td><td class=\"n\">$190,406<\/td><\/tr><tr><td>Wabash County<\/td><td class=\"n\">9,774<\/td><td class=\"n\">8,308<\/td><td class=\"n\">977<\/td><td class=\"n\">489<\/td><td class=\"n\">$443,721<\/td><td class=\"n\">$190,166<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">9,749<\/td><td class=\"n\">8,287<\/td><td class=\"n\">975<\/td><td class=\"n\">487<\/td><td class=\"n\">$442,620<\/td><td class=\"n\">$189,694<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">9,437<\/td><td class=\"n\">8,022<\/td><td class=\"n\">944<\/td><td class=\"n\">472<\/td><td class=\"n\">$428,449<\/td><td class=\"n\">$183,621<\/td><\/tr><tr><td>Spencer County<\/td><td class=\"n\">9,410<\/td><td class=\"n\">7,999<\/td><td class=\"n\">941<\/td><td class=\"n\">471<\/td><td class=\"n\">$427,216<\/td><td class=\"n\">$183,093<\/td><\/tr><tr><td>Wells County<\/td><td class=\"n\">9,124<\/td><td class=\"n\">7,756<\/td><td class=\"n\">912<\/td><td class=\"n\">456<\/td><td class=\"n\">$414,248<\/td><td class=\"n\">$177,535<\/td><\/tr><tr><td>Gibson County<\/td><td class=\"n\">8,508<\/td><td class=\"n\">7,232<\/td><td class=\"n\">851<\/td><td class=\"n\">425<\/td><td class=\"n\">$386,261<\/td><td class=\"n\">$165,540<\/td><\/tr><tr><td>DeKalb County<\/td><td class=\"n\">8,432<\/td><td class=\"n\">7,167<\/td><td class=\"n\">843<\/td><td class=\"n\">422<\/td><td class=\"n\">$382,792<\/td><td class=\"n\">$164,054<\/td><\/tr><tr><td>Noble County<\/td><td class=\"n\">7,832<\/td><td class=\"n\">6,657<\/td><td class=\"n\">783<\/td><td class=\"n\">392<\/td><td class=\"n\">$355,582<\/td><td class=\"n\">$152,392<\/td><\/tr><tr><td>Posey County<\/td><td class=\"n\">7,811<\/td><td class=\"n\">6,639<\/td><td class=\"n\">781<\/td><td class=\"n\">391<\/td><td class=\"n\">$354,615<\/td><td class=\"n\">$151,978<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">7,762<\/td><td class=\"n\">6,598<\/td><td class=\"n\">776<\/td><td class=\"n\">388<\/td><td class=\"n\">$352,396<\/td><td class=\"n\">$151,027<\/td><\/tr><tr><td>Putnam County<\/td><td class=\"n\">7,356<\/td><td class=\"n\">6,253<\/td><td class=\"n\">736<\/td><td class=\"n\">368<\/td><td class=\"n\">$333,969<\/td><td class=\"n\">$143,130<\/td><\/tr><tr><td>Steuben County<\/td><td class=\"n\">7,326<\/td><td class=\"n\">6,227<\/td><td class=\"n\">733<\/td><td class=\"n\">366<\/td><td class=\"n\">$332,579<\/td><td class=\"n\">$142,534<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">7,151<\/td><td class=\"n\">6,078<\/td><td class=\"n\">715<\/td><td class=\"n\">358<\/td><td class=\"n\">$324,643<\/td><td class=\"n\">$139,133<\/td><\/tr><tr><td>White County<\/td><td class=\"n\">6,852<\/td><td class=\"n\">5,824<\/td><td class=\"n\">685<\/td><td class=\"n\">343<\/td><td class=\"n\">$311,082<\/td><td class=\"n\">$133,321<\/td><\/tr><tr><td>Clinton County<\/td><td class=\"n\">6,769<\/td><td class=\"n\">5,753<\/td><td class=\"n\">677<\/td><td class=\"n\">338<\/td><td class=\"n\">$307,302<\/td><td class=\"n\">$131,701<\/td><\/tr><tr><td>Miami County<\/td><td class=\"n\">6,763<\/td><td class=\"n\">5,749<\/td><td class=\"n\">676<\/td><td class=\"n\">338<\/td><td class=\"n\">$307,045<\/td><td class=\"n\">$131,591<\/td><\/tr><tr><td>Daviess County<\/td><td class=\"n\">6,700<\/td><td class=\"n\">5,695<\/td><td class=\"n\">670<\/td><td class=\"n\">335<\/td><td class=\"n\">$304,156<\/td><td class=\"n\">$130,352<\/td><\/tr><tr><td>Vermillion County<\/td><td class=\"n\">6,558<\/td><td class=\"n\">5,574<\/td><td class=\"n\">656<\/td><td class=\"n\">328<\/td><td class=\"n\">$297,726<\/td><td class=\"n\">$127,597<\/td><\/tr><tr><td>Cass County<\/td><td class=\"n\">6,492<\/td><td class=\"n\">5,518<\/td><td class=\"n\">649<\/td><td class=\"n\">325<\/td><td class=\"n\">$294,721<\/td><td class=\"n\">$126,309<\/td><\/tr><tr><td>Pulaski County<\/td><td class=\"n\">6,435<\/td><td class=\"n\">5,470<\/td><td class=\"n\">644<\/td><td class=\"n\">322<\/td><td class=\"n\">$292,149<\/td><td class=\"n\">$125,207<\/td><\/tr><tr><td>Jennings County<\/td><td class=\"n\">6,345<\/td><td class=\"n\">5,393<\/td><td class=\"n\">634<\/td><td class=\"n\">317<\/td><td class=\"n\">$288,039<\/td><td class=\"n\">$123,445<\/td><\/tr><tr><td>Harrison County<\/td><td class=\"n\">6,073<\/td><td class=\"n\">5,162<\/td><td class=\"n\">607<\/td><td class=\"n\">304<\/td><td class=\"n\">$275,718<\/td><td class=\"n\">$118,165<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">5,979<\/td><td class=\"n\">5,082<\/td><td class=\"n\">598<\/td><td class=\"n\">299<\/td><td class=\"n\">$271,452<\/td><td class=\"n\">$116,337<\/td><\/tr><tr><td>Rush County<\/td><td class=\"n\">5,953<\/td><td class=\"n\">5,060<\/td><td class=\"n\">595<\/td><td class=\"n\">298<\/td><td class=\"n\">$270,250<\/td><td class=\"n\">$115,822<\/td><\/tr><tr><td>Decatur County<\/td><td class=\"n\">5,691<\/td><td class=\"n\">4,838<\/td><td class=\"n\">569<\/td><td class=\"n\">285<\/td><td class=\"n\">$258,387<\/td><td class=\"n\">$110,737<\/td><\/tr><tr><td>Jay County<\/td><td class=\"n\">4,627<\/td><td class=\"n\">3,933<\/td><td class=\"n\">463<\/td><td class=\"n\">231<\/td><td class=\"n\">$210,083<\/td><td class=\"n\">$90,036<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">4,242<\/td><td class=\"n\">3,606<\/td><td class=\"n\">424<\/td><td class=\"n\">212<\/td><td class=\"n\">$192,599<\/td><td class=\"n\">$82,542<\/td><\/tr><tr><td>Randolph County<\/td><td class=\"n\">4,206<\/td><td class=\"n\">3,575<\/td><td class=\"n\">421<\/td><td class=\"n\">210<\/td><td class=\"n\">$190,930<\/td><td class=\"n\">$81,827<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">4,112<\/td><td class=\"n\">3,495<\/td><td class=\"n\">411<\/td><td class=\"n\">206<\/td><td class=\"n\">$186,678<\/td><td class=\"n\">$80,005<\/td><\/tr><tr><td>Fulton County<\/td><td class=\"n\">4,060<\/td><td class=\"n\">3,451<\/td><td class=\"n\">406<\/td><td class=\"n\">203<\/td><td class=\"n\">$184,306<\/td><td class=\"n\">$78,988<\/td><\/tr><tr><td>Starke County<\/td><td class=\"n\">3,917<\/td><td class=\"n\">3,330<\/td><td class=\"n\">392<\/td><td class=\"n\">196<\/td><td class=\"n\">$177,837<\/td><td class=\"n\">$76,216<\/td><\/tr><tr><td>LaGrange County<\/td><td class=\"n\">3,507<\/td><td class=\"n\">2,981<\/td><td class=\"n\">351<\/td><td class=\"n\">175<\/td><td class=\"n\">$159,203<\/td><td class=\"n\">$68,230<\/td><\/tr><tr><td>Benton County<\/td><td class=\"n\">3,160<\/td><td class=\"n\">2,686<\/td><td class=\"n\">316<\/td><td class=\"n\">158<\/td><td class=\"n\">$143,460<\/td><td class=\"n\">$61,483<\/td><\/tr><tr><td>Sullivan County<\/td><td class=\"n\">3,016<\/td><td class=\"n\">2,564<\/td><td class=\"n\">302<\/td><td class=\"n\">151<\/td><td class=\"n\">$136,939<\/td><td class=\"n\">$58,688<\/td><\/tr><tr><td>Fountain County<\/td><td class=\"n\">2,989<\/td><td class=\"n\">2,540<\/td><td class=\"n\">299<\/td><td class=\"n\">149<\/td><td class=\"n\">$135,681<\/td><td class=\"n\">$58,149<\/td><\/tr><tr><td>Newton County<\/td><td class=\"n\">2,548<\/td><td class=\"n\">2,166<\/td><td class=\"n\">255<\/td><td class=\"n\">127<\/td><td class=\"n\">$115,677<\/td><td class=\"n\">$49,576<\/td><\/tr><tr><td>Martin County<\/td><td class=\"n\">2,310<\/td><td class=\"n\">1,964<\/td><td class=\"n\">231<\/td><td class=\"n\">116<\/td><td class=\"n\">$104,876<\/td><td class=\"n\">$44,947<\/td><\/tr><tr><td>Blackford County<\/td><td class=\"n\">2,225<\/td><td class=\"n\">1,891<\/td><td class=\"n\">222<\/td><td class=\"n\">111<\/td><td class=\"n\">$101,008<\/td><td class=\"n\">$43,289<\/td><\/tr><tr><td>Brown County<\/td><td class=\"n\">2,199<\/td><td class=\"n\">1,869<\/td><td class=\"n\">220<\/td><td class=\"n\">110<\/td><td class=\"n\">$99,839<\/td><td class=\"n\">$42,788<\/td><\/tr><tr><td>Parke County<\/td><td class=\"n\">2,002<\/td><td class=\"n\">1,702<\/td><td class=\"n\">200<\/td><td class=\"n\">100<\/td><td class=\"n\">$90,882<\/td><td class=\"n\">$38,949<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">1,747<\/td><td class=\"n\">1,485<\/td><td class=\"n\">175<\/td><td class=\"n\">87<\/td><td class=\"n\">$79,335<\/td><td class=\"n\">$34,001<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">1,702<\/td><td class=\"n\">1,447<\/td><td class=\"n\">170<\/td><td class=\"n\">85<\/td><td class=\"n\">$77,265<\/td><td class=\"n\">$33,113<\/td><\/tr><tr><td>Tipton County<\/td><td class=\"n\">1,677<\/td><td class=\"n\">1,426<\/td><td class=\"n\">168<\/td><td class=\"n\">84<\/td><td class=\"n\">$76,142<\/td><td class=\"n\">$32,632<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">1,610<\/td><td class=\"n\">1,368<\/td><td class=\"n\">161<\/td><td class=\"n\">80<\/td><td class=\"n\">$73,073<\/td><td class=\"n\">$31,317<\/td><\/tr><tr><td>Switzerland County<\/td><td class=\"n\">1,426<\/td><td class=\"n\">1,212<\/td><td class=\"n\">143<\/td><td class=\"n\">71<\/td><td class=\"n\">$64,730<\/td><td class=\"n\">$27,742<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">928<\/td><td class=\"n\">789<\/td><td class=\"n\">93<\/td><td class=\"n\">46<\/td><td class=\"n\">$42,135<\/td><td class=\"n\">$18,058<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">856<\/td><td class=\"n\">727<\/td><td class=\"n\">86<\/td><td class=\"n\">43<\/td><td class=\"n\">$38,842<\/td><td class=\"n\">$16,647<\/td><\/tr><tr><td>Ohio County<\/td><td class=\"n\">509<\/td><td class=\"n\">433<\/td><td class=\"n\">51<\/td><td class=\"n\">25<\/td><td class=\"n\">$23,125<\/td><td class=\"n\">$9,911<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"iowa\"><summary>Iowa Spend Data<\/summary><div class=\"sds-state-body\"><h3>Iowa Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $58.68 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $142.8 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 904,748<\/li><li><strong>2026 male fan accounts:<\/strong> 769,036 accounts &amp; $49.9 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 90,475 accounts &amp; $5.87 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 45,237 accounts &amp; $2.93 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $41.1 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $17.6 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $237,042<\/li><li><strong>National rank (per-capita):<\/strong> #8<\/li><li><strong>National rank (total):<\/strong> #26<\/li><li><strong>Change vs FY2025:<\/strong> +15.0%<\/li><li><strong>Cities in dataset:<\/strong> 2<\/li><li><strong>Counties in dataset:<\/strong> 98<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-iowa-2\">Cities in Iowa (2)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Des Moines<\/td><td class=\"n\">$5.03 million<\/td><td class=\"n\">$258,682<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$4.52 million<\/td><td class=\"n\">$12.95 million<\/td><td class=\"n\">72<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Cedar Rapids<\/td><td class=\"n\">$2.16 million<\/td><td class=\"n\">$202,202<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$2.14 million<\/td><td class=\"n\">$6.01 million<\/td><td class=\"n\">133<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Iowa cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Des Moines<\/td><td class=\"n\">77,574<\/td><td class=\"n\">65,938<\/td><td class=\"n\">7,757<\/td><td class=\"n\">3,879<\/td><td class=\"n\">$3.52 million<\/td><td class=\"n\">$1.51 million<\/td><\/tr><tr><td>Cedar Rapids<\/td><td class=\"n\">33,372<\/td><td class=\"n\">28,366<\/td><td class=\"n\">3,337<\/td><td class=\"n\">1,669<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$649,324<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-iowa-98\">Counties in Iowa (98), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Pottawattamie County<\/td><td class=\"n\">$4.09 million<\/td><td class=\"n\">$474,263<\/td><td class=\"n up\">+33.4%<\/td><td class=\"n\">$3.07 million<\/td><td class=\"n\">$7.47 million<\/td><td class=\"n\">8<\/td><td class=\"n\">244<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Butler County<\/td><td class=\"n\">$680,041<\/td><td class=\"n\">$346,213<\/td><td class=\"n up\">+40.7%<\/td><td class=\"n\">$483,463<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">29<\/td><td class=\"n\">1006<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Emmet County<\/td><td class=\"n\">$543,338<\/td><td class=\"n\">$345,481<\/td><td class=\"n up\">+37.4%<\/td><td class=\"n\">$395,561<\/td><td class=\"n\">$811,388<\/td><td class=\"n\">30<\/td><td class=\"n\">1165<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Monroe County<\/td><td class=\"n\">$480,962<\/td><td class=\"n\">$340,396<\/td><td class=\"n up\">+30.5%<\/td><td class=\"n\">$368,665<\/td><td class=\"n\">$854,362<\/td><td class=\"n\">31<\/td><td class=\"n\">1261<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Ida County<\/td><td class=\"n\">$441,599<\/td><td class=\"n\">$333,247<\/td><td class=\"n up\">+43.7%<\/td><td class=\"n\">$307,330<\/td><td class=\"n\">$668,154<\/td><td class=\"n\">37<\/td><td class=\"n\">1322<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Plymouth County<\/td><td class=\"n\">$809,013<\/td><td class=\"n\">$305,804<\/td><td class=\"n up\">+39.4%<\/td><td class=\"n\">$580,549<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">64<\/td><td class=\"n\">891<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Wayne County<\/td><td class=\"n\">$342,420<\/td><td class=\"n\">$302,088<\/td><td class=\"n up\">+43.6%<\/td><td class=\"n\">$238,452<\/td><td class=\"n\">$500,142<\/td><td class=\"n\">69<\/td><td class=\"n\">1546<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Dickinson County<\/td><td class=\"n\">$609,431<\/td><td class=\"n\">$301,661<\/td><td class=\"n up\">+19.1%<\/td><td class=\"n\">$511,671<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">70<\/td><td class=\"n\">1081<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Clay County<\/td><td class=\"n\">$563,612<\/td><td class=\"n\">$301,290<\/td><td class=\"n up\">+30.4%<\/td><td class=\"n\">$432,296<\/td><td class=\"n\">$861,673<\/td><td class=\"n\">71<\/td><td class=\"n\">1133<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Page County<\/td><td class=\"n\">$502,389<\/td><td class=\"n\">$293,526<\/td><td class=\"n up\">+38.5%<\/td><td class=\"n\">$362,761<\/td><td class=\"n\">$837,017<\/td><td class=\"n\">85<\/td><td class=\"n\">1230<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Audubon County<\/td><td class=\"n\">$243,853<\/td><td class=\"n\">$279,362<\/td><td class=\"n up\">+1.0%<\/td><td class=\"n\">$241,404<\/td><td class=\"n\">$563,764<\/td><td class=\"n\">124<\/td><td class=\"n\">1817<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Crawford County<\/td><td class=\"n\">$467,358<\/td><td class=\"n\">$276,369<\/td><td class=\"n up\">+40.0%<\/td><td class=\"n\">$333,898<\/td><td class=\"n\">$714,120<\/td><td class=\"n\">137<\/td><td class=\"n\">1284<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Wright County<\/td><td class=\"n\">$388,836<\/td><td class=\"n\">$275,262<\/td><td class=\"n up\">+31.4%<\/td><td class=\"n\">$295,851<\/td><td class=\"n\">$627,611<\/td><td class=\"n\">139<\/td><td class=\"n\">1433<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Warren County<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$270,709<\/td><td class=\"n up\">+23.7%<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$2.68 million<\/td><td class=\"n\">159<\/td><td class=\"n\">629<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Mahaska County<\/td><td class=\"n\">$555,755<\/td><td class=\"n\">$268,544<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$513,967<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">171<\/td><td class=\"n\">1146<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Jefferson County<\/td><td class=\"n\">$398,129<\/td><td class=\"n\">$263,628<\/td><td class=\"n up\">+20.9%<\/td><td class=\"n\">$329,306<\/td><td class=\"n\">$824,652<\/td><td class=\"n\">197<\/td><td class=\"n\">1413<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Appanoose County<\/td><td class=\"n\">$323,433<\/td><td class=\"n\">$261,321<\/td><td class=\"n up\">+31.8%<\/td><td class=\"n\">$245,339<\/td><td class=\"n\">$602,249<\/td><td class=\"n\">214<\/td><td class=\"n\">1593<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Clinton County<\/td><td class=\"n\">$999,607<\/td><td class=\"n\">$258,210<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$862,624<\/td><td class=\"n\">$2.45 million<\/td><td class=\"n\">237<\/td><td class=\"n\">768<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Calhoun County<\/td><td class=\"n\">$246,802<\/td><td class=\"n\">$253,894<\/td><td class=\"n up\">+30.4%<\/td><td class=\"n\">$189,253<\/td><td class=\"n\">$457,896<\/td><td class=\"n\">266<\/td><td class=\"n\">1809<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Polk County<\/td><td class=\"n\">$10.30 million<\/td><td class=\"n\">$252,768<\/td><td class=\"n up\">+14.2%<\/td><td class=\"n\">$9.01 million<\/td><td class=\"n\">$25.16 million<\/td><td class=\"n\">274<\/td><td class=\"n\">98<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Chickasaw County<\/td><td class=\"n\">$279,703<\/td><td class=\"n\">$251,359<\/td><td class=\"n up\">+34.7%<\/td><td class=\"n\">$207,620<\/td><td class=\"n\">$490,441<\/td><td class=\"n\">287<\/td><td class=\"n\">1711<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Tama County<\/td><td class=\"n\">$377,065<\/td><td class=\"n\">$250,379<\/td><td class=\"n up\">+23.6%<\/td><td class=\"n\">$305,034<\/td><td class=\"n\">$775,247<\/td><td class=\"n\">297<\/td><td class=\"n\">1463<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Decatur County<\/td><td class=\"n\">$173,108<\/td><td class=\"n\">$242,813<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$169,573<\/td><td class=\"n\">$457,177<\/td><td class=\"n\">351<\/td><td class=\"n\">2045<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Carroll County<\/td><td class=\"n\">$410,340<\/td><td class=\"n\">$241,927<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$389,657<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">363<\/td><td class=\"n\">1381<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Hamilton County<\/td><td class=\"n\">$295,354<\/td><td class=\"n\">$238,433<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$280,763<\/td><td class=\"n\">$763,286<\/td><td class=\"n\">383<\/td><td class=\"n\">1671<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Jones County<\/td><td class=\"n\">$400,956<\/td><td class=\"n\">$235,537<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$384,409<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">412<\/td><td class=\"n\">1404<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Muscatine County<\/td><td class=\"n\">$780,796<\/td><td class=\"n\">$235,392<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$734,706<\/td><td class=\"n\">$2.15 million<\/td><td class=\"n\">414<\/td><td class=\"n\">915<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Davis County<\/td><td class=\"n\">$177,375<\/td><td class=\"n\">$235,120<\/td><td class=\"n up\">+35.5%<\/td><td class=\"n\">$130,870<\/td><td class=\"n\">$305,776<\/td><td class=\"n\">420<\/td><td class=\"n\">2030<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Black Hawk County<\/td><td class=\"n\">$2.42 million<\/td><td class=\"n\">$234,261<\/td><td class=\"n up\">+17.8%<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$5.51 million<\/td><td class=\"n\">431<\/td><td class=\"n\">393<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Poweshiek County<\/td><td class=\"n\">$339,258<\/td><td class=\"n\">$233,471<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$321,434<\/td><td class=\"n\">$913,464<\/td><td class=\"n\">443<\/td><td class=\"n\">1553<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Kossuth County<\/td><td class=\"n\">$262,930<\/td><td class=\"n\">$232,884<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$244,355<\/td><td class=\"n\">$792,437<\/td><td class=\"n\">446<\/td><td class=\"n\">1765<\/td><\/tr><tr><td class=\"r\">32<\/td><td>O&#8217;Brien County<\/td><td class=\"n\">$258,951<\/td><td class=\"n\">$232,318<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$212,868<\/td><td class=\"n\">$515,452<\/td><td class=\"n\">455<\/td><td class=\"n\">1770<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Sioux County<\/td><td class=\"n\">$669,254<\/td><td class=\"n\">$232,171<\/td><td class=\"n up\">+34.4%<\/td><td class=\"n\">$497,895<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">459<\/td><td class=\"n\">1015<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Franklin County<\/td><td class=\"n\">$177,429<\/td><td class=\"n\">$231,674<\/td><td class=\"n up\">+34.6%<\/td><td class=\"n\">$131,854<\/td><td class=\"n\">$267,101<\/td><td class=\"n\">464<\/td><td class=\"n\">2028<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Cerro Gordo County<\/td><td class=\"n\">$765,320<\/td><td class=\"n\">$231,178<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$727,491<\/td><td class=\"n\">$2.18 million<\/td><td class=\"n\">470<\/td><td class=\"n\">929<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Buchanan County<\/td><td class=\"n\">$374,504<\/td><td class=\"n\">$230,932<\/td><td class=\"n up\">+27.7%<\/td><td class=\"n\">$293,227<\/td><td class=\"n\">$756,848<\/td><td class=\"n\">476<\/td><td class=\"n\">1466<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Hancock County<\/td><td class=\"n\">$181,890<\/td><td class=\"n\">$229,488<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$146,941<\/td><td class=\"n\">$355,144<\/td><td class=\"n\">501<\/td><td class=\"n\">2014<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Keokuk County<\/td><td class=\"n\">$167,838<\/td><td class=\"n\">$229,221<\/td><td class=\"n up\">+9.6%<\/td><td class=\"n\">$153,173<\/td><td class=\"n\">$492,198<\/td><td class=\"n\">505<\/td><td class=\"n\">2065<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Osceola County<\/td><td class=\"n\">$96,800<\/td><td class=\"n\">$228,449<\/td><td class=\"n up\">+14.8%<\/td><td class=\"n\">$84,294<\/td><td class=\"n\">$226,339<\/td><td class=\"n\">514<\/td><td class=\"n\">2416<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Bremer County<\/td><td class=\"n\">$440,493<\/td><td class=\"n\">$227,902<\/td><td class=\"n up\">+23.7%<\/td><td class=\"n\">$356,201<\/td><td class=\"n\">$870,892<\/td><td class=\"n\">520<\/td><td class=\"n\">1323<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Ringgold County<\/td><td class=\"n\">$71,071<\/td><td class=\"n\">$227,866<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$62,975<\/td><td class=\"n\">$213,693<\/td><td class=\"n\">521<\/td><td class=\"n\">2559<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Webster County<\/td><td class=\"n\">$646,622<\/td><td class=\"n\">$227,855<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$596,949<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">522<\/td><td class=\"n\">1037<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Dubuque County<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$226,941<\/td><td class=\"n up\">+19.4%<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$4.08 million<\/td><td class=\"n\">530<\/td><td class=\"n\">514<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Hardin County<\/td><td class=\"n\">$276,896<\/td><td class=\"n\">$226,490<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$261,083<\/td><td class=\"n\">$777,290<\/td><td class=\"n\">533<\/td><td class=\"n\">1718<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Wapello County<\/td><td class=\"n\">$606,559<\/td><td class=\"n\">$225,819<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$551,686<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">542<\/td><td class=\"n\">1086<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Shelby County<\/td><td class=\"n\">$189,747<\/td><td class=\"n\">$225,800<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$171,869<\/td><td class=\"n\">$603,686<\/td><td class=\"n\">544<\/td><td class=\"n\">1998<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Palo Alto County<\/td><td class=\"n\">$133,125<\/td><td class=\"n\">$223,634<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$116,110<\/td><td class=\"n\">$407,632<\/td><td class=\"n\">572<\/td><td class=\"n\">2221<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Humboldt County<\/td><td class=\"n\">$141,770<\/td><td class=\"n\">$223,545<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$123,654<\/td><td class=\"n\">$330,475<\/td><td class=\"n\">573<\/td><td class=\"n\">2183<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Marion County<\/td><td class=\"n\">$575,672<\/td><td class=\"n\">$223,397<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$497,895<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">576<\/td><td class=\"n\">1114<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Worth County<\/td><td class=\"n\">$104,543<\/td><td class=\"n\">$223,263<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$100,694<\/td><td class=\"n\">$279,834<\/td><td class=\"n\">578<\/td><td class=\"n\">2376<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Floyd County<\/td><td class=\"n\">$227,615<\/td><td class=\"n\">$220,780<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$218,444<\/td><td class=\"n\">$613,060<\/td><td class=\"n\">621<\/td><td class=\"n\">1880<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Adair County<\/td><td class=\"n\">$95,574<\/td><td class=\"n\">$220,107<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$89,870<\/td><td class=\"n\">$258,545<\/td><td class=\"n\">631<\/td><td class=\"n\">2422<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Harrison County<\/td><td class=\"n\">$218,587<\/td><td class=\"n\">$219,662<\/td><td class=\"n up\">+21.2%<\/td><td class=\"n\">$180,397<\/td><td class=\"n\">$479,976<\/td><td class=\"n\">644<\/td><td class=\"n\">1907<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Greene County<\/td><td class=\"n\">$114,315<\/td><td class=\"n\">$219,217<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$106,270<\/td><td class=\"n\">$331,004<\/td><td class=\"n\">650<\/td><td class=\"n\">2323<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Howard County<\/td><td class=\"n\">$126,885<\/td><td class=\"n\">$219,082<\/td><td class=\"n up\">+10.2%<\/td><td class=\"n\">$115,126<\/td><td class=\"n\">$373,190<\/td><td class=\"n\">655<\/td><td class=\"n\">2252<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Fremont County<\/td><td class=\"n\">$75,132<\/td><td class=\"n\">$218,437<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$72,487<\/td><td class=\"n\">$178,315<\/td><td class=\"n\">661<\/td><td class=\"n\">2534<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Linn County<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">$218,116<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$3.71 million<\/td><td class=\"n\">$10.46 million<\/td><td class=\"n\">666<\/td><td class=\"n\">252<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Madison County<\/td><td class=\"n\">$257,755<\/td><td class=\"n\">$218,039<\/td><td class=\"n up\">+13.2%<\/td><td class=\"n\">$227,628<\/td><td class=\"n\">$646,655<\/td><td class=\"n\">667<\/td><td class=\"n\">1776<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Montgomery County<\/td><td class=\"n\">$131,553<\/td><td class=\"n\">$217,488<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$122,670<\/td><td class=\"n\">$378,904<\/td><td class=\"n\">675<\/td><td class=\"n\">2233<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Grundy County<\/td><td class=\"n\">$171,108<\/td><td class=\"n\">$217,299<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$159,077<\/td><td class=\"n\">$505,115<\/td><td class=\"n\">678<\/td><td class=\"n\">2057<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Union County<\/td><td class=\"n\">$162,022<\/td><td class=\"n\">$217,292<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$151,205<\/td><td class=\"n\">$517,516<\/td><td class=\"n\">679<\/td><td class=\"n\">2085<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Adams County<\/td><td class=\"n\">$21,554<\/td><td class=\"n\">$217,131<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$20,336<\/td><td class=\"n\">$79,394<\/td><td class=\"n\">683<\/td><td class=\"n\">2902<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Taylor County<\/td><td class=\"n\">$52,529<\/td><td class=\"n\">$214,921<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$43,951<\/td><td class=\"n\">$189,654<\/td><td class=\"n\">719<\/td><td class=\"n\">2682<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Sac County<\/td><td class=\"n\">$113,556<\/td><td class=\"n\">$214,567<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$104,302<\/td><td class=\"n\">$327,419<\/td><td class=\"n\">723<\/td><td class=\"n\">2328<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Jackson County<\/td><td class=\"n\">$273,187<\/td><td class=\"n\">$213,424<\/td><td class=\"n up\">+15.2%<\/td><td class=\"n\">$237,140<\/td><td class=\"n\">$843,475<\/td><td class=\"n\">744<\/td><td class=\"n\">1731<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Clarke County<\/td><td class=\"n\">$109,084<\/td><td class=\"n\">$212,994<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$104,958<\/td><td class=\"n\">$304,045<\/td><td class=\"n\">750<\/td><td class=\"n\">2348<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Scott County<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">$212,795<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$2.66 million<\/td><td class=\"n\">$8.22 million<\/td><td class=\"n\">756<\/td><td class=\"n\">333<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Pocahontas County<\/td><td class=\"n\">$57,426<\/td><td class=\"n\">$211,217<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$54,775<\/td><td class=\"n\">$161,120<\/td><td class=\"n\">782<\/td><td class=\"n\">2649<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Monona County<\/td><td class=\"n\">$84,600<\/td><td class=\"n\">$210,810<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$80,359<\/td><td class=\"n\">$242,002<\/td><td class=\"n\">786<\/td><td class=\"n\">2477<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Cass County<\/td><td class=\"n\">$157,081<\/td><td class=\"n\">$210,637<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$139,069<\/td><td class=\"n\">$475,400<\/td><td class=\"n\">788<\/td><td class=\"n\">2106<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Iowa County<\/td><td class=\"n\">$212,620<\/td><td class=\"n\">$209,862<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$195,156<\/td><td class=\"n\">$612,232<\/td><td class=\"n\">802<\/td><td class=\"n\">1925<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Lucas County<\/td><td class=\"n\">$82,075<\/td><td class=\"n\">$208,517<\/td><td class=\"n up\">+14.3%<\/td><td class=\"n\">$71,831<\/td><td class=\"n\">$197,696<\/td><td class=\"n\">829<\/td><td class=\"n\">2491<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Winneshiek County<\/td><td class=\"n\">$255,894<\/td><td class=\"n\">$207,487<\/td><td class=\"n up\">+36.6%<\/td><td class=\"n\">$187,285<\/td><td class=\"n\">$445,983<\/td><td class=\"n\">845<\/td><td class=\"n\">1781<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Louisa County<\/td><td class=\"n\">$103,998<\/td><td class=\"n\">$207,428<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$103,646<\/td><td class=\"n\">$326,064<\/td><td class=\"n\">847<\/td><td class=\"n\">2381<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Van Buren County<\/td><td class=\"n\">$44,482<\/td><td class=\"n\">$205,522<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$41,327<\/td><td class=\"n\">$129,902<\/td><td class=\"n\">878<\/td><td class=\"n\">2736<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Story County<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">$205,481<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$4.67 million<\/td><td class=\"n\">879<\/td><td class=\"n\">546<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Jasper County<\/td><td class=\"n\">$535,349<\/td><td class=\"n\">$203,853<\/td><td class=\"n up\">+8.4%<\/td><td class=\"n\">$493,959<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">909<\/td><td class=\"n\">1174<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Mills County<\/td><td class=\"n\">$159,998<\/td><td class=\"n\">$203,396<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$167,605<\/td><td class=\"n\">$560,634<\/td><td class=\"n\">917<\/td><td class=\"n\">2089<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Cherokee County<\/td><td class=\"n\">$97,769<\/td><td class=\"n\">$201,240<\/td><td class=\"n down\">-8.0%<\/td><td class=\"n\">$106,270<\/td><td class=\"n\">$361,503<\/td><td class=\"n\">951<\/td><td class=\"n\">2410<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Johnson County<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">$200,799<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$7.01 million<\/td><td class=\"n\">958<\/td><td class=\"n\">388<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Lyon County<\/td><td class=\"n\">$104,302<\/td><td class=\"n\">$198,728<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$94,134<\/td><td class=\"n\">$309,420<\/td><td class=\"n\">1009<\/td><td class=\"n\">2378<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Mitchell County<\/td><td class=\"n\">$77,034<\/td><td class=\"n\">$198,526<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$68,551<\/td><td class=\"n\">$230,764<\/td><td class=\"n\">1017<\/td><td class=\"n\">2524<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Lee County<\/td><td class=\"n\">$407,139<\/td><td class=\"n\">$197,128<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$382,441<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">1050<\/td><td class=\"n\">1383<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Henry County<\/td><td class=\"n\">$205,571<\/td><td class=\"n\">$196,846<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$194,500<\/td><td class=\"n\">$567,146<\/td><td class=\"n\">1066<\/td><td class=\"n\">1954<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Cedar County<\/td><td class=\"n\">$190,072<\/td><td class=\"n\">$196,795<\/td><td class=\"n up\">+7.5%<\/td><td class=\"n\">$176,789<\/td><td class=\"n\">$545,813<\/td><td class=\"n\">1068<\/td><td class=\"n\">1997<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Guthrie County<\/td><td class=\"n\">$70,727<\/td><td class=\"n\">$196,112<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$65,927<\/td><td class=\"n\">$205,076<\/td><td class=\"n\">1089<\/td><td class=\"n\">2561<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Allamakee County<\/td><td class=\"n\">$119,536<\/td><td class=\"n\">$194,947<\/td><td class=\"n up\">+20.3%<\/td><td class=\"n\">$99,382<\/td><td class=\"n\">$251,700<\/td><td class=\"n\">1123<\/td><td class=\"n\">2287<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Clayton County<\/td><td class=\"n\">$156,156<\/td><td class=\"n\">$194,119<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$147,597<\/td><td class=\"n\">$420,992<\/td><td class=\"n\">1149<\/td><td class=\"n\">2109<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Woodbury County<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$194,068<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">$4.29 million<\/td><td class=\"n\">1153<\/td><td class=\"n\">558<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Delaware County<\/td><td class=\"n\">$168,557<\/td><td class=\"n\">$194,065<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$159,077<\/td><td class=\"n\">$453,795<\/td><td class=\"n\">1154<\/td><td class=\"n\">2064<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Boone County<\/td><td class=\"n\">$306,738<\/td><td class=\"n\">$193,906<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$281,747<\/td><td class=\"n\">$927,783<\/td><td class=\"n\">1162<\/td><td class=\"n\">1645<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Marshall County<\/td><td class=\"n\">$495,635<\/td><td class=\"n\">$192,118<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$454,600<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">1224<\/td><td class=\"n\">1245<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Washington County<\/td><td class=\"n\">$235,024<\/td><td class=\"n\">$191,891<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$222,052<\/td><td class=\"n\">$656,248<\/td><td class=\"n\">1229<\/td><td class=\"n\">1856<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Des Moines County<\/td><td class=\"n\">$461,417<\/td><td class=\"n\">$190,892<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$421,800<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">1254<\/td><td class=\"n\">1294<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Fayette County<\/td><td class=\"n\">$162,992<\/td><td class=\"n\">$187,636<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$154,157<\/td><td class=\"n\">$440,714<\/td><td class=\"n\">1360<\/td><td class=\"n\">2083<\/td><\/tr><tr><td class=\"r\">96<\/td><td>Benton County<\/td><td class=\"n\">$259,190<\/td><td class=\"n\">$186,299<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$245,339<\/td><td class=\"n\">$694,924<\/td><td class=\"n\">1403<\/td><td class=\"n\">1768<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Winnebago County<\/td><td class=\"n\">$3,062<\/td><td class=\"n\">$178,751<\/td><td class=\"n down\">-98.1%<\/td><td class=\"n\">$159,405<\/td><td class=\"n\">$988,747<\/td><td class=\"n\">1611<\/td><td class=\"n\">3057<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Dallas County<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$145,291<\/td><td class=\"n up\">+23.0%<\/td><td class=\"n\">$911,823<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">2447<\/td><td class=\"n\">712<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Iowa counties (98), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Polk County<\/td><td class=\"n\">158,775<\/td><td class=\"n\">134,958<\/td><td class=\"n\">15,877<\/td><td class=\"n\">7,939<\/td><td class=\"n\">$7.21 million<\/td><td class=\"n\">$3.09 million<\/td><\/tr><tr><td>Pottawattamie County<\/td><td class=\"n\">63,134<\/td><td class=\"n\">53,664<\/td><td class=\"n\">6,313<\/td><td class=\"n\">3,157<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">$1.23 million<\/td><\/tr><tr><td>Linn County<\/td><td class=\"n\">60,646<\/td><td class=\"n\">51,549<\/td><td class=\"n\">6,065<\/td><td class=\"n\">3,032<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$1.18 million<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">44,323<\/td><td class=\"n\">37,675<\/td><td class=\"n\">4,432<\/td><td class=\"n\">2,216<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">$862,400<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">37,599<\/td><td class=\"n\">31,959<\/td><td class=\"n\">3,760<\/td><td class=\"n\">1,880<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$731,566<\/td><\/tr><tr><td>Black Hawk County<\/td><td class=\"n\">37,350<\/td><td class=\"n\">31,748<\/td><td class=\"n\">3,735<\/td><td class=\"n\">1,868<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$726,727<\/td><\/tr><tr><td>Dubuque County<\/td><td class=\"n\">27,063<\/td><td class=\"n\">23,003<\/td><td class=\"n\">2,706<\/td><td class=\"n\">1,353<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$526,563<\/td><\/tr><tr><td>Story County<\/td><td class=\"n\">24,090<\/td><td class=\"n\">20,477<\/td><td class=\"n\">2,409<\/td><td class=\"n\">1,205<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$468,720<\/td><\/tr><tr><td>Woodbury County<\/td><td class=\"n\">23,488<\/td><td class=\"n\">19,965<\/td><td class=\"n\">2,349<\/td><td class=\"n\">1,174<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$457,008<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">20,324<\/td><td class=\"n\">17,275<\/td><td class=\"n\">2,032<\/td><td class=\"n\">1,016<\/td><td class=\"n\">$922,689<\/td><td class=\"n\">$395,438<\/td><\/tr><tr><td>Dallas County<\/td><td class=\"n\">17,298<\/td><td class=\"n\">14,703<\/td><td class=\"n\">1,730<\/td><td class=\"n\">865<\/td><td class=\"n\">$785,330<\/td><td class=\"n\">$336,570<\/td><\/tr><tr><td>Clinton County<\/td><td class=\"n\">15,413<\/td><td class=\"n\">13,101<\/td><td class=\"n\">1,541<\/td><td class=\"n\">771<\/td><td class=\"n\">$699,725<\/td><td class=\"n\">$299,882<\/td><\/tr><tr><td>Plymouth County<\/td><td class=\"n\">12,474<\/td><td class=\"n\">10,603<\/td><td class=\"n\">1,247<\/td><td class=\"n\">624<\/td><td class=\"n\">$566,309<\/td><td class=\"n\">$242,704<\/td><\/tr><tr><td>Muscatine County<\/td><td class=\"n\">12,039<\/td><td class=\"n\">10,233<\/td><td class=\"n\">1,204<\/td><td class=\"n\">602<\/td><td class=\"n\">$546,557<\/td><td class=\"n\">$234,239<\/td><\/tr><tr><td>Cerro Gordo County<\/td><td class=\"n\">11,800<\/td><td class=\"n\">10,030<\/td><td class=\"n\">1,180<\/td><td class=\"n\">590<\/td><td class=\"n\">$535,724<\/td><td class=\"n\">$229,596<\/td><\/tr><tr><td>Butler County<\/td><td class=\"n\">10,485<\/td><td class=\"n\">8,912<\/td><td class=\"n\">1,049<\/td><td class=\"n\">524<\/td><td class=\"n\">$476,029<\/td><td class=\"n\">$204,012<\/td><\/tr><tr><td>Sioux County<\/td><td class=\"n\">10,319<\/td><td class=\"n\">8,771<\/td><td class=\"n\">1,032<\/td><td class=\"n\">516<\/td><td class=\"n\">$468,478<\/td><td class=\"n\">$200,776<\/td><\/tr><tr><td>Webster County<\/td><td class=\"n\">9,970<\/td><td class=\"n\">8,475<\/td><td class=\"n\">997<\/td><td class=\"n\">499<\/td><td class=\"n\">$452,636<\/td><td class=\"n\">$193,987<\/td><\/tr><tr><td>Dickinson County<\/td><td class=\"n\">9,397<\/td><td class=\"n\">7,987<\/td><td class=\"n\">940<\/td><td class=\"n\">470<\/td><td class=\"n\">$426,602<\/td><td class=\"n\">$182,829<\/td><\/tr><tr><td>Wapello County<\/td><td class=\"n\">9,352<\/td><td class=\"n\">7,949<\/td><td class=\"n\">935<\/td><td class=\"n\">468<\/td><td class=\"n\">$424,591<\/td><td class=\"n\">$181,968<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">8,876<\/td><td class=\"n\">7,545<\/td><td class=\"n\">888<\/td><td class=\"n\">444<\/td><td class=\"n\">$402,970<\/td><td class=\"n\">$172,702<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">8,690<\/td><td class=\"n\">7,387<\/td><td class=\"n\">869<\/td><td class=\"n\">435<\/td><td class=\"n\">$394,529<\/td><td class=\"n\">$169,084<\/td><\/tr><tr><td>Mahaska County<\/td><td class=\"n\">8,569<\/td><td class=\"n\">7,284<\/td><td class=\"n\">857<\/td><td class=\"n\">428<\/td><td class=\"n\">$389,029<\/td><td class=\"n\">$166,727<\/td><\/tr><tr><td>Emmet County<\/td><td class=\"n\">8,378<\/td><td class=\"n\">7,121<\/td><td class=\"n\">838<\/td><td class=\"n\">419<\/td><td class=\"n\">$380,336<\/td><td class=\"n\">$163,001<\/td><\/tr><tr><td>Jasper County<\/td><td class=\"n\">8,254<\/td><td class=\"n\">7,016<\/td><td class=\"n\">825<\/td><td class=\"n\">413<\/td><td class=\"n\">$374,744<\/td><td class=\"n\">$160,605<\/td><\/tr><tr><td>Page County<\/td><td class=\"n\">7,746<\/td><td class=\"n\">6,584<\/td><td class=\"n\">775<\/td><td class=\"n\">387<\/td><td class=\"n\">$351,672<\/td><td class=\"n\">$150,717<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">7,642<\/td><td class=\"n\">6,496<\/td><td class=\"n\">764<\/td><td class=\"n\">382<\/td><td class=\"n\">$346,944<\/td><td class=\"n\">$148,690<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">7,416<\/td><td class=\"n\">6,303<\/td><td class=\"n\">742<\/td><td class=\"n\">371<\/td><td class=\"n\">$336,674<\/td><td class=\"n\">$144,289<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">7,206<\/td><td class=\"n\">6,125<\/td><td class=\"n\">721<\/td><td class=\"n\">360<\/td><td class=\"n\">$327,151<\/td><td class=\"n\">$140,208<\/td><\/tr><tr><td>Des Moines County<\/td><td class=\"n\">7,114<\/td><td class=\"n\">6,047<\/td><td class=\"n\">711<\/td><td class=\"n\">356<\/td><td class=\"n\">$322,992<\/td><td class=\"n\">$138,425<\/td><\/tr><tr><td>Ida County<\/td><td class=\"n\">6,809<\/td><td class=\"n\">5,788<\/td><td class=\"n\">681<\/td><td class=\"n\">340<\/td><td class=\"n\">$309,119<\/td><td class=\"n\">$132,480<\/td><\/tr><tr><td>Bremer County<\/td><td class=\"n\">6,792<\/td><td class=\"n\">5,773<\/td><td class=\"n\">679<\/td><td class=\"n\">340<\/td><td class=\"n\">$308,345<\/td><td class=\"n\">$132,148<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">6,327<\/td><td class=\"n\">5,378<\/td><td class=\"n\">633<\/td><td class=\"n\">316<\/td><td class=\"n\">$287,238<\/td><td class=\"n\">$123,102<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">6,278<\/td><td class=\"n\">5,336<\/td><td class=\"n\">628<\/td><td class=\"n\">314<\/td><td class=\"n\">$284,997<\/td><td class=\"n\">$122,142<\/td><\/tr><tr><td>Jones County<\/td><td class=\"n\">6,182<\/td><td class=\"n\">5,255<\/td><td class=\"n\">618<\/td><td class=\"n\">309<\/td><td class=\"n\">$280,669<\/td><td class=\"n\">$120,287<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">6,139<\/td><td class=\"n\">5,218<\/td><td class=\"n\">614<\/td><td class=\"n\">307<\/td><td class=\"n\">$278,691<\/td><td class=\"n\">$119,439<\/td><\/tr><tr><td>Wright County<\/td><td class=\"n\">5,995<\/td><td class=\"n\">5,096<\/td><td class=\"n\">600<\/td><td class=\"n\">300<\/td><td class=\"n\">$272,185<\/td><td class=\"n\">$116,651<\/td><\/tr><tr><td>Tama County<\/td><td class=\"n\">5,814<\/td><td class=\"n\">4,942<\/td><td class=\"n\">581<\/td><td class=\"n\">291<\/td><td class=\"n\">$263,945<\/td><td class=\"n\">$113,119<\/td><\/tr><tr><td>Buchanan County<\/td><td class=\"n\">5,774<\/td><td class=\"n\">4,908<\/td><td class=\"n\">577<\/td><td class=\"n\">289<\/td><td class=\"n\">$262,153<\/td><td class=\"n\">$112,351<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">5,280<\/td><td class=\"n\">4,488<\/td><td class=\"n\">528<\/td><td class=\"n\">264<\/td><td class=\"n\">$239,694<\/td><td class=\"n\">$102,726<\/td><\/tr><tr><td>Poweshiek County<\/td><td class=\"n\">5,231<\/td><td class=\"n\">4,446<\/td><td class=\"n\">523<\/td><td class=\"n\">262<\/td><td class=\"n\">$237,481<\/td><td class=\"n\">$101,778<\/td><\/tr><tr><td>Appanoose County<\/td><td class=\"n\">4,987<\/td><td class=\"n\">4,239<\/td><td class=\"n\">499<\/td><td class=\"n\">249<\/td><td class=\"n\">$226,403<\/td><td class=\"n\">$97,030<\/td><\/tr><tr><td>Boone County<\/td><td class=\"n\">4,729<\/td><td class=\"n\">4,020<\/td><td class=\"n\">473<\/td><td class=\"n\">236<\/td><td class=\"n\">$214,717<\/td><td class=\"n\">$92,021<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">4,554<\/td><td class=\"n\">3,871<\/td><td class=\"n\">455<\/td><td class=\"n\">228<\/td><td class=\"n\">$206,748<\/td><td class=\"n\">$88,606<\/td><\/tr><tr><td>Chickasaw County<\/td><td class=\"n\">4,313<\/td><td class=\"n\">3,666<\/td><td class=\"n\">431<\/td><td class=\"n\">216<\/td><td class=\"n\">$195,792<\/td><td class=\"n\">$83,911<\/td><\/tr><tr><td>Hardin County<\/td><td class=\"n\">4,269<\/td><td class=\"n\">3,629<\/td><td class=\"n\">427<\/td><td class=\"n\">213<\/td><td class=\"n\">$193,827<\/td><td class=\"n\">$83,069<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">4,212<\/td><td class=\"n\">3,580<\/td><td class=\"n\">421<\/td><td class=\"n\">211<\/td><td class=\"n\">$191,231<\/td><td class=\"n\">$81,956<\/td><\/tr><tr><td>Kossuth County<\/td><td class=\"n\">4,054<\/td><td class=\"n\">3,446<\/td><td class=\"n\">405<\/td><td class=\"n\">203<\/td><td class=\"n\">$184,051<\/td><td class=\"n\">$78,879<\/td><\/tr><tr><td>Benton County<\/td><td class=\"n\">3,996<\/td><td class=\"n\">3,397<\/td><td class=\"n\">400<\/td><td class=\"n\">200<\/td><td class=\"n\">$181,433<\/td><td class=\"n\">$77,757<\/td><\/tr><tr><td>O&#8217;Brien County<\/td><td class=\"n\">3,993<\/td><td class=\"n\">3,394<\/td><td class=\"n\">399<\/td><td class=\"n\">200<\/td><td class=\"n\">$181,266<\/td><td class=\"n\">$77,685<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">3,974<\/td><td class=\"n\">3,378<\/td><td class=\"n\">397<\/td><td class=\"n\">199<\/td><td class=\"n\">$180,428<\/td><td class=\"n\">$77,326<\/td><\/tr><tr><td>Winneshiek County<\/td><td class=\"n\">3,946<\/td><td class=\"n\">3,354<\/td><td class=\"n\">395<\/td><td class=\"n\">197<\/td><td class=\"n\">$179,126<\/td><td class=\"n\">$76,768<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">3,805<\/td><td class=\"n\">3,235<\/td><td class=\"n\">381<\/td><td class=\"n\">190<\/td><td class=\"n\">$172,761<\/td><td class=\"n\">$74,041<\/td><\/tr><tr><td>Audubon County<\/td><td class=\"n\">3,760<\/td><td class=\"n\">3,196<\/td><td class=\"n\">376<\/td><td class=\"n\">188<\/td><td class=\"n\">$170,697<\/td><td class=\"n\">$73,156<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">3,624<\/td><td class=\"n\">3,080<\/td><td class=\"n\">362<\/td><td class=\"n\">181<\/td><td class=\"n\">$164,517<\/td><td class=\"n\">$70,507<\/td><\/tr><tr><td>Floyd County<\/td><td class=\"n\">3,510<\/td><td class=\"n\">2,983<\/td><td class=\"n\">351<\/td><td class=\"n\">175<\/td><td class=\"n\">$159,330<\/td><td class=\"n\">$68,284<\/td><\/tr><tr><td>Harrison County<\/td><td class=\"n\">3,370<\/td><td class=\"n\">2,865<\/td><td class=\"n\">337<\/td><td class=\"n\">169<\/td><td class=\"n\">$153,011<\/td><td class=\"n\">$65,576<\/td><\/tr><tr><td>Iowa County<\/td><td class=\"n\">3,278<\/td><td class=\"n\">2,787<\/td><td class=\"n\">328<\/td><td class=\"n\">164<\/td><td class=\"n\">$148,834<\/td><td class=\"n\">$63,786<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">3,170<\/td><td class=\"n\">2,694<\/td><td class=\"n\">317<\/td><td class=\"n\">158<\/td><td class=\"n\">$143,900<\/td><td class=\"n\">$61,671<\/td><\/tr><tr><td>Cedar County<\/td><td class=\"n\">2,931<\/td><td class=\"n\">2,491<\/td><td class=\"n\">293<\/td><td class=\"n\">147<\/td><td class=\"n\">$133,051<\/td><td class=\"n\">$57,022<\/td><\/tr><tr><td>Shelby County<\/td><td class=\"n\">2,926<\/td><td class=\"n\">2,487<\/td><td class=\"n\">293<\/td><td class=\"n\">146<\/td><td class=\"n\">$132,823<\/td><td class=\"n\">$56,924<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">2,804<\/td><td class=\"n\">2,384<\/td><td class=\"n\">280<\/td><td class=\"n\">140<\/td><td class=\"n\">$127,323<\/td><td class=\"n\">$54,567<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">2,736<\/td><td class=\"n\">2,325<\/td><td class=\"n\">274<\/td><td class=\"n\">137<\/td><td class=\"n\">$124,200<\/td><td class=\"n\">$53,229<\/td><\/tr><tr><td>Davis County<\/td><td class=\"n\">2,735<\/td><td class=\"n\">2,325<\/td><td class=\"n\">273<\/td><td class=\"n\">137<\/td><td class=\"n\">$124,163<\/td><td class=\"n\">$53,213<\/td><\/tr><tr><td>Decatur County<\/td><td class=\"n\">2,669<\/td><td class=\"n\">2,269<\/td><td class=\"n\">267<\/td><td class=\"n\">133<\/td><td class=\"n\">$121,175<\/td><td class=\"n\">$51,932<\/td><\/tr><tr><td>Grundy County<\/td><td class=\"n\">2,638<\/td><td class=\"n\">2,243<\/td><td class=\"n\">264<\/td><td class=\"n\">132<\/td><td class=\"n\">$119,776<\/td><td class=\"n\">$51,332<\/td><\/tr><tr><td>Delaware County<\/td><td class=\"n\">2,599<\/td><td class=\"n\">2,209<\/td><td class=\"n\">260<\/td><td class=\"n\">130<\/td><td class=\"n\">$117,990<\/td><td class=\"n\">$50,567<\/td><\/tr><tr><td>Keokuk County<\/td><td class=\"n\">2,588<\/td><td class=\"n\">2,200<\/td><td class=\"n\">259<\/td><td class=\"n\">129<\/td><td class=\"n\">$117,487<\/td><td class=\"n\">$50,351<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">2,513<\/td><td class=\"n\">2,136<\/td><td class=\"n\">251<\/td><td class=\"n\">126<\/td><td class=\"n\">$114,094<\/td><td class=\"n\">$48,898<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">2,498<\/td><td class=\"n\">2,123<\/td><td class=\"n\">250<\/td><td class=\"n\">125<\/td><td class=\"n\">$113,415<\/td><td class=\"n\">$48,607<\/td><\/tr><tr><td>Mills County<\/td><td class=\"n\">2,467<\/td><td class=\"n\">2,097<\/td><td class=\"n\">247<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,999<\/td><td class=\"n\">$47,999<\/td><\/tr><tr><td>Cass County<\/td><td class=\"n\">2,422<\/td><td class=\"n\">2,059<\/td><td class=\"n\">242<\/td><td class=\"n\">121<\/td><td class=\"n\">$109,957<\/td><td class=\"n\">$47,124<\/td><\/tr><tr><td>Clayton County<\/td><td class=\"n\">2,408<\/td><td class=\"n\">2,047<\/td><td class=\"n\">241<\/td><td class=\"n\">120<\/td><td class=\"n\">$109,309<\/td><td class=\"n\">$46,847<\/td><\/tr><tr><td>Humboldt County<\/td><td class=\"n\">2,186<\/td><td class=\"n\">1,858<\/td><td class=\"n\">219<\/td><td class=\"n\">109<\/td><td class=\"n\">$99,239<\/td><td class=\"n\">$42,531<\/td><\/tr><tr><td>Palo Alto County<\/td><td class=\"n\">2,053<\/td><td class=\"n\">1,745<\/td><td class=\"n\">205<\/td><td class=\"n\">103<\/td><td class=\"n\">$93,187<\/td><td class=\"n\">$39,937<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">2,028<\/td><td class=\"n\">1,724<\/td><td class=\"n\">203<\/td><td class=\"n\">101<\/td><td class=\"n\">$92,087<\/td><td class=\"n\">$39,466<\/td><\/tr><tr><td>Howard County<\/td><td class=\"n\">1,956<\/td><td class=\"n\">1,663<\/td><td class=\"n\">196<\/td><td class=\"n\">98<\/td><td class=\"n\">$88,819<\/td><td class=\"n\">$38,065<\/td><\/tr><tr><td>Allamakee County<\/td><td class=\"n\">1,843<\/td><td class=\"n\">1,567<\/td><td class=\"n\">184<\/td><td class=\"n\">92<\/td><td class=\"n\">$83,675<\/td><td class=\"n\">$35,861<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">1,763<\/td><td class=\"n\">1,498<\/td><td class=\"n\">176<\/td><td class=\"n\">88<\/td><td class=\"n\">$80,020<\/td><td class=\"n\">$34,294<\/td><\/tr><tr><td>Sac County<\/td><td class=\"n\">1,751<\/td><td class=\"n\">1,488<\/td><td class=\"n\">175<\/td><td class=\"n\">88<\/td><td class=\"n\">$79,489<\/td><td class=\"n\">$34,067<\/td><\/tr><tr><td>Clarke County<\/td><td class=\"n\">1,682<\/td><td class=\"n\">1,430<\/td><td class=\"n\">168<\/td><td class=\"n\">84<\/td><td class=\"n\">$76,358<\/td><td class=\"n\">$32,725<\/td><\/tr><tr><td>Worth County<\/td><td class=\"n\">1,612<\/td><td class=\"n\">1,370<\/td><td class=\"n\">161<\/td><td class=\"n\">81<\/td><td class=\"n\">$73,180<\/td><td class=\"n\">$31,363<\/td><\/tr><tr><td>Lyon County<\/td><td class=\"n\">1,608<\/td><td class=\"n\">1,367<\/td><td class=\"n\">161<\/td><td class=\"n\">80<\/td><td class=\"n\">$73,011<\/td><td class=\"n\">$31,291<\/td><\/tr><tr><td>Louisa County<\/td><td class=\"n\">1,604<\/td><td class=\"n\">1,363<\/td><td class=\"n\">160<\/td><td class=\"n\">80<\/td><td class=\"n\">$72,799<\/td><td class=\"n\">$31,199<\/td><\/tr><tr><td>Cherokee County<\/td><td class=\"n\">1,507<\/td><td class=\"n\">1,281<\/td><td class=\"n\">151<\/td><td class=\"n\">75<\/td><td class=\"n\">$68,438<\/td><td class=\"n\">$29,331<\/td><\/tr><tr><td>Osceola County<\/td><td class=\"n\">1,493<\/td><td class=\"n\">1,269<\/td><td class=\"n\">149<\/td><td class=\"n\">75<\/td><td class=\"n\">$67,760<\/td><td class=\"n\">$29,040<\/td><\/tr><tr><td>Adair County<\/td><td class=\"n\">1,474<\/td><td class=\"n\">1,253<\/td><td class=\"n\">147<\/td><td class=\"n\">74<\/td><td class=\"n\">$66,902<\/td><td class=\"n\">$28,672<\/td><\/tr><tr><td>Monona County<\/td><td class=\"n\">1,304<\/td><td class=\"n\">1,109<\/td><td class=\"n\">130<\/td><td class=\"n\">65<\/td><td class=\"n\">$59,220<\/td><td class=\"n\">$25,380<\/td><\/tr><tr><td>Lucas County<\/td><td class=\"n\">1,265<\/td><td class=\"n\">1,076<\/td><td class=\"n\">127<\/td><td class=\"n\">63<\/td><td class=\"n\">$57,453<\/td><td class=\"n\">$24,623<\/td><\/tr><tr><td>Mitchell County<\/td><td class=\"n\">1,188<\/td><td class=\"n\">1,010<\/td><td class=\"n\">119<\/td><td class=\"n\">59<\/td><td class=\"n\">$53,924<\/td><td class=\"n\">$23,110<\/td><\/tr><tr><td>Fremont County<\/td><td class=\"n\">1,158<\/td><td class=\"n\">985<\/td><td class=\"n\">116<\/td><td class=\"n\">58<\/td><td class=\"n\">$52,592<\/td><td class=\"n\">$22,540<\/td><\/tr><tr><td>Ringgold County<\/td><td class=\"n\">1,096<\/td><td class=\"n\">931<\/td><td class=\"n\">110<\/td><td class=\"n\">55<\/td><td class=\"n\">$49,750<\/td><td class=\"n\">$21,321<\/td><\/tr><tr><td>Guthrie County<\/td><td class=\"n\">1,091<\/td><td class=\"n\">927<\/td><td class=\"n\">109<\/td><td class=\"n\">55<\/td><td class=\"n\">$49,509<\/td><td class=\"n\">$21,218<\/td><\/tr><tr><td>Pocahontas County<\/td><td class=\"n\">885<\/td><td class=\"n\">753<\/td><td class=\"n\">89<\/td><td class=\"n\">44<\/td><td class=\"n\">$40,198<\/td><td class=\"n\">$17,228<\/td><\/tr><tr><td>Taylor County<\/td><td class=\"n\">810<\/td><td class=\"n\">688<\/td><td class=\"n\">81<\/td><td class=\"n\">40<\/td><td class=\"n\">$36,770<\/td><td class=\"n\">$15,759<\/td><\/tr><tr><td>Van Buren County<\/td><td class=\"n\">686<\/td><td class=\"n\">583<\/td><td class=\"n\">69<\/td><td class=\"n\">34<\/td><td class=\"n\">$31,137<\/td><td class=\"n\">$13,345<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">332<\/td><td class=\"n\">282<\/td><td class=\"n\">33<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,087<\/td><td class=\"n\">$6,466<\/td><\/tr><tr><td>Winnebago County<\/td><td class=\"n\">47<\/td><td class=\"n\">40<\/td><td class=\"n\">4.7<\/td><td class=\"n\">2.4<\/td><td class=\"n\">$2,144<\/td><td class=\"n\">$919<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-k\">K<\/h3><details class=\"sds-state\" id=\"kansas\"><summary>Kansas Spend Data<\/summary><div class=\"sds-state-body\"><h3>Kansas Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $46.55 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $115.2 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 717,808<\/li><li><strong>2026 male fan accounts:<\/strong> 610,137 accounts &amp; $39.6 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 71,781 accounts &amp; $4.66 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 35,890 accounts &amp; $2.33 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $32.6 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $14.0 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $201,967<\/li><li><strong>National rank (per-capita):<\/strong> #26<\/li><li><strong>National rank (total):<\/strong> #32<\/li><li><strong>Change vs FY2025:<\/strong> +12.6%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 105<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-kansas-5\">Cities in Kansas (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Kansas City<\/td><td class=\"n\">$6.95 million<\/td><td class=\"n\">$565,440<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$6.06 million<\/td><td class=\"n\">$15.10 million<\/td><td class=\"n\">56<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Wichita<\/td><td class=\"n\">$6.23 million<\/td><td class=\"n\">$199,498<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$5.87 million<\/td><td class=\"n\">$16.56 million<\/td><td class=\"n\">60<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Overland Park<\/td><td class=\"n\">$3.70 million<\/td><td class=\"n\">$246,381<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$3.48 million<\/td><td class=\"n\">$9.55 million<\/td><td class=\"n\">91<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Topeka<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$170,702<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$5.46 million<\/td><td class=\"n\">146<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Olathe<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$71,522<\/td><td class=\"n down\">-2.9%<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$3.08 million<\/td><td class=\"n\">164<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Kansas cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Kansas City<\/td><td class=\"n\">107,125<\/td><td class=\"n\">91,056<\/td><td class=\"n\">10,713<\/td><td class=\"n\">5,356<\/td><td class=\"n\">$4.86 million<\/td><td class=\"n\">$2.08 million<\/td><\/tr><tr><td>Wichita<\/td><td class=\"n\">96,027<\/td><td class=\"n\">81,623<\/td><td class=\"n\">9,603<\/td><td class=\"n\">4,801<\/td><td class=\"n\">$4.36 million<\/td><td class=\"n\">$1.87 million<\/td><\/tr><tr><td>Overland Park<\/td><td class=\"n\">57,009<\/td><td class=\"n\">48,458<\/td><td class=\"n\">5,701<\/td><td class=\"n\">2,850<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">$1.11 million<\/td><\/tr><tr><td>Topeka<\/td><td class=\"n\">26,502<\/td><td class=\"n\">22,527<\/td><td class=\"n\">2,650<\/td><td class=\"n\">1,325<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$515,649<\/td><\/tr><tr><td>Olathe<\/td><td class=\"n\">15,904<\/td><td class=\"n\">13,519<\/td><td class=\"n\">1,590<\/td><td class=\"n\">795<\/td><td class=\"n\">$722,046<\/td><td class=\"n\">$309,448<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-kansas-105\">Counties in Kansas (105), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Wyandotte County<\/td><td class=\"n\">$7.17 million<\/td><td class=\"n\">$480,455<\/td><td class=\"n up\">+20.8%<\/td><td class=\"n\">$5.93 million<\/td><td class=\"n\">$15.17 million<\/td><td class=\"n\">7<\/td><td class=\"n\">146<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Dickinson County<\/td><td class=\"n\">$680,997<\/td><td class=\"n\">$294,675<\/td><td class=\"n up\">+31.3%<\/td><td class=\"n\">$518,590<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">80<\/td><td class=\"n\">1003<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Rush County<\/td><td class=\"n\">$266,476<\/td><td class=\"n\">$277,317<\/td><td class=\"n up\">+51.0%<\/td><td class=\"n\">$176,488<\/td><td class=\"n\">$297,097<\/td><td class=\"n\">133<\/td><td class=\"n\">1751<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Smith County<\/td><td class=\"n\">$242,654<\/td><td class=\"n\">$263,699<\/td><td class=\"n up\">+44.6%<\/td><td class=\"n\">$167,845<\/td><td class=\"n\">$352,537<\/td><td class=\"n\">196<\/td><td class=\"n\">1821<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Osborne County<\/td><td class=\"n\">$236,140<\/td><td class=\"n\">$263,461<\/td><td class=\"n up\">+45.0%<\/td><td class=\"n\">$162,826<\/td><td class=\"n\">$288,969<\/td><td class=\"n\">199<\/td><td class=\"n\">1851<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Greenwood County<\/td><td class=\"n\">$270,220<\/td><td class=\"n\">$257,468<\/td><td class=\"n up\">+46.0%<\/td><td class=\"n\">$185,131<\/td><td class=\"n\">$358,593<\/td><td class=\"n\">243<\/td><td class=\"n\">1739<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Gove County<\/td><td class=\"n\">$200,089<\/td><td class=\"n\">$255,494<\/td><td class=\"n up\">+39.3%<\/td><td class=\"n\">$143,588<\/td><td class=\"n\">$304,529<\/td><td class=\"n\">254<\/td><td class=\"n\">1966<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Riley County<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">$254,427<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">$5.25 million<\/td><td class=\"n\">262<\/td><td class=\"n\">540<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Thomas County<\/td><td class=\"n\">$280,239<\/td><td class=\"n\">$248,688<\/td><td class=\"n up\">+29.7%<\/td><td class=\"n\">$216,079<\/td><td class=\"n\">$506,310<\/td><td class=\"n\">305<\/td><td class=\"n\">1709<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Chautauqua County<\/td><td class=\"n\">$188,738<\/td><td class=\"n\">$246,753<\/td><td class=\"n up\">+50.4%<\/td><td class=\"n\">$125,465<\/td><td class=\"n\">$246,298<\/td><td class=\"n\">316<\/td><td class=\"n\">2001<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Logan County<\/td><td class=\"n\">$167,572<\/td><td class=\"n\">$243,791<\/td><td class=\"n up\">+34.2%<\/td><td class=\"n\">$124,908<\/td><td class=\"n\">$266,495<\/td><td class=\"n\">342<\/td><td class=\"n\">2066<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Marion County<\/td><td class=\"n\">$314,351<\/td><td class=\"n\">$236,762<\/td><td class=\"n up\">+40.6%<\/td><td class=\"n\">$223,607<\/td><td class=\"n\">$483,171<\/td><td class=\"n\">397<\/td><td class=\"n\">1623<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Geary County<\/td><td class=\"n\">$755,710<\/td><td class=\"n\">$233,554<\/td><td class=\"n down\">-6.5%<\/td><td class=\"n\">$808,555<\/td><td class=\"n\">$2.79 million<\/td><td class=\"n\">441<\/td><td class=\"n\">937<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Ellsworth County<\/td><td class=\"n\">$194,096<\/td><td class=\"n\">$230,220<\/td><td class=\"n up\">+24.8%<\/td><td class=\"n\">$155,577<\/td><td class=\"n\">$355,772<\/td><td class=\"n\">488<\/td><td class=\"n\">1984<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Edwards County<\/td><td class=\"n\">$120,657<\/td><td class=\"n\">$227,356<\/td><td class=\"n up\">+44.3%<\/td><td class=\"n\">$83,644<\/td><td class=\"n\">$140,665<\/td><td class=\"n\">525<\/td><td class=\"n\">2280<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Mitchell County<\/td><td class=\"n\">$172,450<\/td><td class=\"n\">$227,081<\/td><td class=\"n up\">+28.9%<\/td><td class=\"n\">$133,830<\/td><td class=\"n\">$284,028<\/td><td class=\"n\">527<\/td><td class=\"n\">2048<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Sedgwick County<\/td><td class=\"n\">$9.52 million<\/td><td class=\"n\">$223,875<\/td><td class=\"n up\">+15.7%<\/td><td class=\"n\">$8.23 million<\/td><td class=\"n\">$21.37 million<\/td><td class=\"n\">568<\/td><td class=\"n\">109<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Ellis County<\/td><td class=\"n\">$569,608<\/td><td class=\"n\">$222,745<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$538,107<\/td><td class=\"n\">$1.67 million<\/td><td class=\"n\">585<\/td><td class=\"n\">1126<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Marshall County<\/td><td class=\"n\">$233,300<\/td><td class=\"n\">$222,638<\/td><td class=\"n up\">+22.9%<\/td><td class=\"n\">$189,871<\/td><td class=\"n\">$486,068<\/td><td class=\"n\">589<\/td><td class=\"n\">1863<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Phillips County<\/td><td class=\"n\">$135,347<\/td><td class=\"n\">$219,814<\/td><td class=\"n up\">+38.7%<\/td><td class=\"n\">$97,584<\/td><td class=\"n\">$220,435<\/td><td class=\"n\">638<\/td><td class=\"n\">2212<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Reno County<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$215,179<\/td><td class=\"n up\">+11.7%<\/td><td class=\"n\">$967,478<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">713<\/td><td class=\"n\">729<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Rooks County<\/td><td class=\"n\">$115,450<\/td><td class=\"n\">$213,631<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$113,198<\/td><td class=\"n\">$336,432<\/td><td class=\"n\">741<\/td><td class=\"n\">2314<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Morris County<\/td><td class=\"n\">$122,159<\/td><td class=\"n\">$211,967<\/td><td class=\"n up\">+37.3%<\/td><td class=\"n\">$88,941<\/td><td class=\"n\">$188,682<\/td><td class=\"n\">766<\/td><td class=\"n\">2274<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Cloud County<\/td><td class=\"n\">$171,166<\/td><td class=\"n\">$209,269<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$164,499<\/td><td class=\"n\">$471,543<\/td><td class=\"n\">812<\/td><td class=\"n\">2055<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Harvey County<\/td><td class=\"n\">$570,411<\/td><td class=\"n\">$207,920<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$493,497<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">837<\/td><td class=\"n\">1124<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Allen County<\/td><td class=\"n\">$221,933<\/td><td class=\"n\">$207,541<\/td><td class=\"n up\">+15.0%<\/td><td class=\"n\">$192,938<\/td><td class=\"n\">$539,369<\/td><td class=\"n\">844<\/td><td class=\"n\">1893<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Norton County<\/td><td class=\"n\">$105,938<\/td><td class=\"n\">$206,954<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$105,670<\/td><td class=\"n\">$258,005<\/td><td class=\"n\">857<\/td><td class=\"n\">2365<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Sumner County<\/td><td class=\"n\">$375,639<\/td><td class=\"n\">$205,415<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$364,686<\/td><td class=\"n\">$988,517<\/td><td class=\"n\">882<\/td><td class=\"n\">1464<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Hamilton County<\/td><td class=\"n\">$51,107<\/td><td class=\"n\">$203,558<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$48,234<\/td><td class=\"n\">$143,404<\/td><td class=\"n\">913<\/td><td class=\"n\">2688<\/td><\/tr><tr><td class=\"r\">30<\/td><td>McPherson County<\/td><td class=\"n\">$490,753<\/td><td class=\"n\">$203,444<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$485,133<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">916<\/td><td class=\"n\">1254<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Morton County<\/td><td class=\"n\">$47,057<\/td><td class=\"n\">$202,294<\/td><td class=\"n up\">+35.0%<\/td><td class=\"n\">$34,852<\/td><td class=\"n\">$68,984<\/td><td class=\"n\">933<\/td><td class=\"n\">2716<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Kiowa County<\/td><td class=\"n\">$39,571<\/td><td class=\"n\">$199,848<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$36,246<\/td><td class=\"n\">$160,601<\/td><td class=\"n\">981<\/td><td class=\"n\">2771<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Brown County<\/td><td class=\"n\">$143,751<\/td><td class=\"n\">$199,716<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$134,109<\/td><td class=\"n\">$419,829<\/td><td class=\"n\">984<\/td><td class=\"n\">2170<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Sheridan County<\/td><td class=\"n\">$37,047<\/td><td class=\"n\">$198,979<\/td><td class=\"n up\">+19.7%<\/td><td class=\"n\">$30,948<\/td><td class=\"n\">$73,897<\/td><td class=\"n\">1001<\/td><td class=\"n\">2789<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Chase County<\/td><td class=\"n\">$34,482<\/td><td class=\"n\">$197,267<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$31,506<\/td><td class=\"n\">$97,831<\/td><td class=\"n\">1046<\/td><td class=\"n\">2808<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Sherman County<\/td><td class=\"n\">$82,888<\/td><td class=\"n\">$196,946<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$73,885<\/td><td class=\"n\">$209,555<\/td><td class=\"n\">1061<\/td><td class=\"n\">2487<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Trego County<\/td><td class=\"n\">$35,887<\/td><td class=\"n\">$196,845<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$33,457<\/td><td class=\"n\">$102,411<\/td><td class=\"n\">1067<\/td><td class=\"n\">2798<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Lane County<\/td><td class=\"n\">$16,488<\/td><td class=\"n\">$196,712<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$16,171<\/td><td class=\"n\">$39,728<\/td><td class=\"n\">1074<\/td><td class=\"n\">2940<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Decatur County<\/td><td class=\"n\">$33,683<\/td><td class=\"n\">$196,199<\/td><td class=\"n up\">+27.2%<\/td><td class=\"n\">$26,487<\/td><td class=\"n\">$69,426<\/td><td class=\"n\">1088<\/td><td class=\"n\">2816<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Clark County<\/td><td class=\"n\">$20,307<\/td><td class=\"n\">$195,904<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$18,959<\/td><td class=\"n\">$63,437<\/td><td class=\"n\">1097<\/td><td class=\"n\">2913<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Jefferson County<\/td><td class=\"n\">$270,485<\/td><td class=\"n\">$195,452<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$267,660<\/td><td class=\"n\">$750,260<\/td><td class=\"n\">1108<\/td><td class=\"n\">1738<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Wallace County<\/td><td class=\"n\">$10,635<\/td><td class=\"n\">$194,946<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$10,316<\/td><td class=\"n\">$29,915<\/td><td class=\"n\">1124<\/td><td class=\"n\">2986<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Comanche County<\/td><td class=\"n\">$13,024<\/td><td class=\"n\">$194,525<\/td><td class=\"n up\">+19.8%<\/td><td class=\"n\">$10,874<\/td><td class=\"n\">$27,392<\/td><td class=\"n\">1136<\/td><td class=\"n\">2973<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Hodgeman County<\/td><td class=\"n\">$11,651<\/td><td class=\"n\">$194,330<\/td><td class=\"n up\">+30.6%<\/td><td class=\"n\">$8,922<\/td><td class=\"n\">$20,373<\/td><td class=\"n\">1142<\/td><td class=\"n\">2981<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Rawlins County<\/td><td class=\"n\">$23,718<\/td><td class=\"n\">$194,219<\/td><td class=\"n down\">-30.8%<\/td><td class=\"n\">$34,294<\/td><td class=\"n\">$138,049<\/td><td class=\"n\">1146<\/td><td class=\"n\">2884<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Greeley County<\/td><td class=\"n\">$4,470<\/td><td class=\"n\">$194,140<\/td><td class=\"n down\">-5.7%<\/td><td class=\"n\">$4,740<\/td><td class=\"n\">$15,753<\/td><td class=\"n\">1148<\/td><td class=\"n\">3041<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Stafford County<\/td><td class=\"n\">$44,704<\/td><td class=\"n\">$193,198<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$39,591<\/td><td class=\"n\">$145,742<\/td><td class=\"n\">1188<\/td><td class=\"n\">2732<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Stanton County<\/td><td class=\"n\">$13,920<\/td><td class=\"n\">$193,132<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$13,104<\/td><td class=\"n\">$39,758<\/td><td class=\"n\">1192<\/td><td class=\"n\">2963<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Saline County<\/td><td class=\"n\">$791,607<\/td><td class=\"n\">$192,977<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$738,852<\/td><td class=\"n\">$2.32 million<\/td><td class=\"n\">1198<\/td><td class=\"n\">904<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Elk County<\/td><td class=\"n\">$19,892<\/td><td class=\"n\">$192,708<\/td><td class=\"n up\">+37.2%<\/td><td class=\"n\">$14,498<\/td><td class=\"n\">$27,270<\/td><td class=\"n\">1204<\/td><td class=\"n\">2916<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Osage County<\/td><td class=\"n\">$219,379<\/td><td class=\"n\">$192,547<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$209,388<\/td><td class=\"n\">$627,407<\/td><td class=\"n\">1209<\/td><td class=\"n\">1901<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Graham County<\/td><td class=\"n\">$17,703<\/td><td class=\"n\">$192,402<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$18,402<\/td><td class=\"n\">$58,051<\/td><td class=\"n\">1214<\/td><td class=\"n\">2933<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Barber County<\/td><td class=\"n\">$42,437<\/td><td class=\"n\">$192,020<\/td><td class=\"n up\">+26.8%<\/td><td class=\"n\">$33,457<\/td><td class=\"n\">$154,123<\/td><td class=\"n\">1226<\/td><td class=\"n\">2750<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Kingman County<\/td><td class=\"n\">$85,484<\/td><td class=\"n\">$191,601<\/td><td class=\"n up\">+2.9%<\/td><td class=\"n\">$83,086<\/td><td class=\"n\">$214,585<\/td><td class=\"n\">1233<\/td><td class=\"n\">2471<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Scott County<\/td><td class=\"n\">$51,030<\/td><td class=\"n\">$191,210<\/td><td class=\"n up\">+28.9%<\/td><td class=\"n\">$39,591<\/td><td class=\"n\">$85,839<\/td><td class=\"n\">1243<\/td><td class=\"n\">2691<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Wichita County<\/td><td class=\"n\">$8,545<\/td><td class=\"n\">$190,950<\/td><td class=\"n down\">-27.0%<\/td><td class=\"n\">$11,710<\/td><td class=\"n\">$45,194<\/td><td class=\"n\">1252<\/td><td class=\"n\">3000<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Finney County<\/td><td class=\"n\">$537,092<\/td><td class=\"n\">$190,428<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$485,133<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">1273<\/td><td class=\"n\">1172<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Grant County<\/td><td class=\"n\">$80,032<\/td><td class=\"n\">$189,890<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$70,818<\/td><td class=\"n\">$197,239<\/td><td class=\"n\">1292<\/td><td class=\"n\">2510<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Rice County<\/td><td class=\"n\">$113,265<\/td><td class=\"n\">$189,856<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$109,573<\/td><td class=\"n\">$315,086<\/td><td class=\"n\">1296<\/td><td class=\"n\">2333<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Haskell County<\/td><td class=\"n\">$28,362<\/td><td class=\"n\">$189,686<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$26,208<\/td><td class=\"n\">$84,809<\/td><td class=\"n\">1300<\/td><td class=\"n\">2849<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Meade County<\/td><td class=\"n\">$31,657<\/td><td class=\"n\">$189,529<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$27,881<\/td><td class=\"n\">$78,756<\/td><td class=\"n\">1303<\/td><td class=\"n\">2832<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Woodson County<\/td><td class=\"n\">$19,728<\/td><td class=\"n\">$189,176<\/td><td class=\"n down\">-23.9%<\/td><td class=\"n\">$25,930<\/td><td class=\"n\">$95,322<\/td><td class=\"n\">1312<\/td><td class=\"n\">2917<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Ness County<\/td><td class=\"n\">$10,770<\/td><td class=\"n\">$188,637<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$10,874<\/td><td class=\"n\">$34,442<\/td><td class=\"n\">1328<\/td><td class=\"n\">2985<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Jewell County<\/td><td class=\"n\">$13,216<\/td><td class=\"n\">$188,389<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$12,547<\/td><td class=\"n\">$38,971<\/td><td class=\"n\">1338<\/td><td class=\"n\">2969<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Kearny County<\/td><td class=\"n\">$28,643<\/td><td class=\"n\">$188,311<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$27,324<\/td><td class=\"n\">$82,382<\/td><td class=\"n\">1343<\/td><td class=\"n\">2847<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Cheyenne County<\/td><td class=\"n\">$3,217<\/td><td class=\"n\">$186,032<\/td><td class=\"n down\">-73.8%<\/td><td class=\"n\">$12,268<\/td><td class=\"n\">$64,259<\/td><td class=\"n\">1410<\/td><td class=\"n\">3056<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Pawnee County<\/td><td class=\"n\">$52,359<\/td><td class=\"n\">$185,933<\/td><td class=\"n up\">+2.6%<\/td><td class=\"n\">$51,023<\/td><td class=\"n\">$143,070<\/td><td class=\"n\">1413<\/td><td class=\"n\">2683<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Russell County<\/td><td class=\"n\">$60,814<\/td><td class=\"n\">$185,890<\/td><td class=\"n up\">+26.8%<\/td><td class=\"n\">$47,956<\/td><td class=\"n\">$261,123<\/td><td class=\"n\">1415<\/td><td class=\"n\">2626<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Stevens County<\/td><td class=\"n\">$36,919<\/td><td class=\"n\">$185,690<\/td><td class=\"n down\">-6.7%<\/td><td class=\"n\">$39,591<\/td><td class=\"n\">$132,985<\/td><td class=\"n\">1422<\/td><td class=\"n\">2792<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Harper County<\/td><td class=\"n\">$42,528<\/td><td class=\"n\">$185,684<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$37,918<\/td><td class=\"n\">$107,075<\/td><td class=\"n\">1423<\/td><td class=\"n\">2749<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Clay County<\/td><td class=\"n\">$79,353<\/td><td class=\"n\">$185,268<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$72,491<\/td><td class=\"n\">$235,097<\/td><td class=\"n\">1432<\/td><td class=\"n\">2516<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Republic County<\/td><td class=\"n\">$29,909<\/td><td class=\"n\">$185,015<\/td><td class=\"n up\">+14.1%<\/td><td class=\"n\">$26,208<\/td><td class=\"n\">$122,893<\/td><td class=\"n\">1441<\/td><td class=\"n\">2840<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Atchison County<\/td><td class=\"n\">$195,716<\/td><td class=\"n\">$184,605<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$189,871<\/td><td class=\"n\">$519,954<\/td><td class=\"n\">1450<\/td><td class=\"n\">1978<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Barton County<\/td><td class=\"n\">$319,532<\/td><td class=\"n\">$184,387<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$307,251<\/td><td class=\"n\">$897,910<\/td><td class=\"n\">1461<\/td><td class=\"n\">1608<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Lincoln County<\/td><td class=\"n\">$0<\/td><td class=\"n\">$183,581<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$8,922<\/td><td class=\"n\">$47,483<\/td><td class=\"n\">1480<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Bourbon County<\/td><td class=\"n\">$164,175<\/td><td class=\"n\">$183,351<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$155,856<\/td><td class=\"n\">$473,668<\/td><td class=\"n\">1486<\/td><td class=\"n\">2080<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Pratt County<\/td><td class=\"n\">$86,454<\/td><td class=\"n\">$182,489<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$80,019<\/td><td class=\"n\">$270,972<\/td><td class=\"n\">1504<\/td><td class=\"n\">2466<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Anderson County<\/td><td class=\"n\">$69,235<\/td><td class=\"n\">$182,031<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$66,357<\/td><td class=\"n\">$197,618<\/td><td class=\"n\">1520<\/td><td class=\"n\">2571<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Doniphan County<\/td><td class=\"n\">$62,669<\/td><td class=\"n\">$181,874<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$55,205<\/td><td class=\"n\">$152,773<\/td><td class=\"n\">1528<\/td><td class=\"n\">2609<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Nemaha County<\/td><td class=\"n\">$97,318<\/td><td class=\"n\">$181,741<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$87,547<\/td><td class=\"n\">$294,105<\/td><td class=\"n\">1531<\/td><td class=\"n\">2412<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Washington County<\/td><td class=\"n\">$26,388<\/td><td class=\"n\">$179,625<\/td><td class=\"n down\">-32.9%<\/td><td class=\"n\">$39,312<\/td><td class=\"n\">$161,351<\/td><td class=\"n\">1581<\/td><td class=\"n\">2868<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Ottawa County<\/td><td class=\"n\">$29,259<\/td><td class=\"n\">$179,589<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$27,324<\/td><td class=\"n\">$93,160<\/td><td class=\"n\">1584<\/td><td class=\"n\">2846<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Linn County<\/td><td class=\"n\">$85,876<\/td><td class=\"n\">$178,811<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$82,807<\/td><td class=\"n\">$230,824<\/td><td class=\"n\">1609<\/td><td class=\"n\">2469<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Ford County<\/td><td class=\"n\">$420,818<\/td><td class=\"n\">$178,364<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$398,144<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">1625<\/td><td class=\"n\">1355<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Franklin County<\/td><td class=\"n\">$312,538<\/td><td class=\"n\">$178,235<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$294,704<\/td><td class=\"n\">$900,893<\/td><td class=\"n\">1631<\/td><td class=\"n\">1626<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Gray County<\/td><td class=\"n\">$23,796<\/td><td class=\"n\">$178,229<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$21,747<\/td><td class=\"n\">$62,934<\/td><td class=\"n\">1633<\/td><td class=\"n\">2883<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Wabaunsee County<\/td><td class=\"n\">$39,142<\/td><td class=\"n\">$177,050<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$36,803<\/td><td class=\"n\">$114,111<\/td><td class=\"n\">1659<\/td><td class=\"n\">2773<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Jackson County<\/td><td class=\"n\">$128,044<\/td><td class=\"n\">$176,974<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$122,677<\/td><td class=\"n\">$356,353<\/td><td class=\"n\">1665<\/td><td class=\"n\">2249<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Cherokee County<\/td><td class=\"n\">$204,704<\/td><td class=\"n\">$176,479<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$195,447<\/td><td class=\"n\">$579,338<\/td><td class=\"n\">1683<\/td><td class=\"n\">1958<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Crawford County<\/td><td class=\"n\">$474,845<\/td><td class=\"n\">$175,520<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$443,869<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">1707<\/td><td class=\"n\">1273<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Wilson County<\/td><td class=\"n\">$50,557<\/td><td class=\"n\">$175,101<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$48,792<\/td><td class=\"n\">$143,268<\/td><td class=\"n\">1722<\/td><td class=\"n\">2696<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Coffey County<\/td><td class=\"n\">$51,178<\/td><td class=\"n\">$174,587<\/td><td class=\"n down\">-8.2%<\/td><td class=\"n\">$55,762<\/td><td class=\"n\">$191,447<\/td><td class=\"n\">1735<\/td><td class=\"n\">2686<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Labette County<\/td><td class=\"n\">$195,096<\/td><td class=\"n\">$172,246<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$185,689<\/td><td class=\"n\">$561,413<\/td><td class=\"n\">1792<\/td><td class=\"n\">1981<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Neosho County<\/td><td class=\"n\">$134,313<\/td><td class=\"n\">$170,667<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$121,283<\/td><td class=\"n\">$399,195<\/td><td class=\"n\">1827<\/td><td class=\"n\">2218<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Montgomery County<\/td><td class=\"n\">$323,361<\/td><td class=\"n\">$169,535<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$306,693<\/td><td class=\"n\">$958,934<\/td><td class=\"n\">1850<\/td><td class=\"n\">1595<\/td><\/tr><tr><td class=\"r\">96<\/td><td>Cowley County<\/td><td class=\"n\">$366,065<\/td><td class=\"n\">$167,049<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$335,132<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">1926<\/td><td class=\"n\">1487<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Lyon County<\/td><td class=\"n\">$332,147<\/td><td class=\"n\">$165,848<\/td><td class=\"n down\">-6.5%<\/td><td class=\"n\">$355,207<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">1962<\/td><td class=\"n\">1572<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Seward County<\/td><td class=\"n\">$182,300<\/td><td class=\"n\">$164,866<\/td><td class=\"n down\">-7.0%<\/td><td class=\"n\">$196,005<\/td><td class=\"n\">$629,075<\/td><td class=\"n\">1988<\/td><td class=\"n\">2013<\/td><\/tr><tr><td class=\"r\">99<\/td><td>Butler County<\/td><td class=\"n\">$806,063<\/td><td class=\"n\">$164,563<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$780,674<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">2001<\/td><td class=\"n\">895<\/td><\/tr><tr><td class=\"r\">100<\/td><td>Douglas County<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$160,806<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$4.49 million<\/td><td class=\"n\">2107<\/td><td class=\"n\">592<\/td><\/tr><tr><td class=\"r\">101<\/td><td>Leavenworth County<\/td><td class=\"n\">$934,380<\/td><td class=\"n\">$157,357<\/td><td class=\"n up\">+14.4%<\/td><td class=\"n\">$816,919<\/td><td class=\"n\">$2.15 million<\/td><td class=\"n\">2190<\/td><td class=\"n\">810<\/td><\/tr><tr><td class=\"r\">102<\/td><td>Pottawatomie County<\/td><td class=\"n\">$165,200<\/td><td class=\"n\">$144,642<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$151,953<\/td><td class=\"n\">$495,079<\/td><td class=\"n\">2461<\/td><td class=\"n\">2073<\/td><\/tr><tr><td class=\"r\">103<\/td><td>Shawnee County<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$144,485<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$1.77 million<\/td><td class=\"n\">$5.65 million<\/td><td class=\"n\">2465<\/td><td class=\"n\">482<\/td><\/tr><tr><td class=\"r\">104<\/td><td>Miami County<\/td><td class=\"n\">$263,455<\/td><td class=\"n\">$143,819<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$251,767<\/td><td class=\"n\">$732,628<\/td><td class=\"n\">2473<\/td><td class=\"n\">1761<\/td><\/tr><tr><td class=\"r\">105<\/td><td>Johnson County<\/td><td class=\"n\">$6.80 million<\/td><td class=\"n\">$139,206<\/td><td class=\"n up\">+12.8%<\/td><td class=\"n\">$6.03 million<\/td><td class=\"n\">$16.77 million<\/td><td class=\"n\">2555<\/td><td class=\"n\">152<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Kansas counties (105), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Sedgwick County<\/td><td class=\"n\">146,818<\/td><td class=\"n\">124,796<\/td><td class=\"n\">14,682<\/td><td class=\"n\">7,341<\/td><td class=\"n\">$6.67 million<\/td><td class=\"n\">$2.86 million<\/td><\/tr><tr><td>Wyandotte County<\/td><td class=\"n\">110,523<\/td><td class=\"n\">93,944<\/td><td class=\"n\">11,052<\/td><td class=\"n\">5,526<\/td><td class=\"n\">$5.02 million<\/td><td class=\"n\">$2.15 million<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">104,828<\/td><td class=\"n\">89,104<\/td><td class=\"n\">10,483<\/td><td class=\"n\">5,241<\/td><td class=\"n\">$4.76 million<\/td><td class=\"n\">$2.04 million<\/td><\/tr><tr><td>Shawnee County<\/td><td class=\"n\">29,003<\/td><td class=\"n\">24,652<\/td><td class=\"n\">2,900<\/td><td class=\"n\">1,450<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$564,302<\/td><\/tr><tr><td>Riley County<\/td><td class=\"n\">24,574<\/td><td class=\"n\">20,888<\/td><td class=\"n\">2,457<\/td><td class=\"n\">1,229<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$478,132<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">21,967<\/td><td class=\"n\">18,672<\/td><td class=\"n\">2,197<\/td><td class=\"n\">1,098<\/td><td class=\"n\">$997,291<\/td><td class=\"n\">$427,410<\/td><\/tr><tr><td>Reno County<\/td><td class=\"n\">16,661<\/td><td class=\"n\">14,162<\/td><td class=\"n\">1,666<\/td><td class=\"n\">833<\/td><td class=\"n\">$756,412<\/td><td class=\"n\">$324,177<\/td><\/tr><tr><td>Leavenworth County<\/td><td class=\"n\">14,407<\/td><td class=\"n\">12,246<\/td><td class=\"n\">1,441<\/td><td class=\"n\">720<\/td><td class=\"n\">$654,066<\/td><td class=\"n\">$280,314<\/td><\/tr><tr><td>Butler County<\/td><td class=\"n\">12,428<\/td><td class=\"n\">10,564<\/td><td class=\"n\">1,243<\/td><td class=\"n\">621<\/td><td class=\"n\">$564,244<\/td><td class=\"n\">$241,819<\/td><\/tr><tr><td>Saline County<\/td><td class=\"n\">12,205<\/td><td class=\"n\">10,375<\/td><td class=\"n\">1,221<\/td><td class=\"n\">610<\/td><td class=\"n\">$554,125<\/td><td class=\"n\">$237,482<\/td><\/tr><tr><td>Geary County<\/td><td class=\"n\">11,652<\/td><td class=\"n\">9,904<\/td><td class=\"n\">1,165<\/td><td class=\"n\">583<\/td><td class=\"n\">$528,997<\/td><td class=\"n\">$226,713<\/td><\/tr><tr><td>Dickinson County<\/td><td class=\"n\">10,500<\/td><td class=\"n\">8,925<\/td><td class=\"n\">1,050<\/td><td class=\"n\">525<\/td><td class=\"n\">$476,698<\/td><td class=\"n\">$204,299<\/td><\/tr><tr><td>Harvey County<\/td><td class=\"n\">8,795<\/td><td class=\"n\">7,476<\/td><td class=\"n\">879<\/td><td class=\"n\">440<\/td><td class=\"n\">$399,288<\/td><td class=\"n\">$171,123<\/td><\/tr><tr><td>Ellis County<\/td><td class=\"n\">8,783<\/td><td class=\"n\">7,465<\/td><td class=\"n\">878<\/td><td class=\"n\">439<\/td><td class=\"n\">$398,726<\/td><td class=\"n\">$170,882<\/td><\/tr><tr><td>Finney County<\/td><td class=\"n\">8,281<\/td><td class=\"n\">7,039<\/td><td class=\"n\">828<\/td><td class=\"n\">414<\/td><td class=\"n\">$375,964<\/td><td class=\"n\">$161,128<\/td><\/tr><tr><td>McPherson County<\/td><td class=\"n\">7,567<\/td><td class=\"n\">6,432<\/td><td class=\"n\">757<\/td><td class=\"n\">378<\/td><td class=\"n\">$343,527<\/td><td class=\"n\">$147,226<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">7,321<\/td><td class=\"n\">6,223<\/td><td class=\"n\">732<\/td><td class=\"n\">366<\/td><td class=\"n\">$332,391<\/td><td class=\"n\">$142,453<\/td><\/tr><tr><td>Ford County<\/td><td class=\"n\">6,488<\/td><td class=\"n\">5,515<\/td><td class=\"n\">649<\/td><td class=\"n\">324<\/td><td class=\"n\">$294,573<\/td><td class=\"n\">$126,245<\/td><\/tr><tr><td>Sumner County<\/td><td class=\"n\">5,792<\/td><td class=\"n\">4,923<\/td><td class=\"n\">579<\/td><td class=\"n\">290<\/td><td class=\"n\">$262,947<\/td><td class=\"n\">$112,692<\/td><\/tr><tr><td>Cowley County<\/td><td class=\"n\">5,644<\/td><td class=\"n\">4,798<\/td><td class=\"n\">564<\/td><td class=\"n\">282<\/td><td class=\"n\">$256,245<\/td><td class=\"n\">$109,819<\/td><\/tr><tr><td>Lyon County<\/td><td class=\"n\">5,121<\/td><td class=\"n\">4,353<\/td><td class=\"n\">512<\/td><td class=\"n\">256<\/td><td class=\"n\">$232,503<\/td><td class=\"n\">$99,644<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">4,986<\/td><td class=\"n\">4,238<\/td><td class=\"n\">499<\/td><td class=\"n\">249<\/td><td class=\"n\">$226,353<\/td><td class=\"n\">$97,008<\/td><\/tr><tr><td>Barton County<\/td><td class=\"n\">4,927<\/td><td class=\"n\">4,188<\/td><td class=\"n\">493<\/td><td class=\"n\">246<\/td><td class=\"n\">$223,673<\/td><td class=\"n\">$95,860<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">4,847<\/td><td class=\"n\">4,120<\/td><td class=\"n\">485<\/td><td class=\"n\">242<\/td><td class=\"n\">$220,046<\/td><td class=\"n\">$94,305<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">4,819<\/td><td class=\"n\">4,096<\/td><td class=\"n\">482<\/td><td class=\"n\">241<\/td><td class=\"n\">$218,776<\/td><td class=\"n\">$93,761<\/td><\/tr><tr><td>Thomas County<\/td><td class=\"n\">4,321<\/td><td class=\"n\">3,673<\/td><td class=\"n\">432<\/td><td class=\"n\">216<\/td><td class=\"n\">$196,167<\/td><td class=\"n\">$84,072<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">4,170<\/td><td class=\"n\">3,545<\/td><td class=\"n\">417<\/td><td class=\"n\">209<\/td><td class=\"n\">$189,339<\/td><td class=\"n\">$81,145<\/td><\/tr><tr><td>Greenwood County<\/td><td class=\"n\">4,166<\/td><td class=\"n\">3,541<\/td><td class=\"n\">417<\/td><td class=\"n\">208<\/td><td class=\"n\">$189,154<\/td><td class=\"n\">$81,066<\/td><\/tr><tr><td>Rush County<\/td><td class=\"n\">4,109<\/td><td class=\"n\">3,492<\/td><td class=\"n\">411<\/td><td class=\"n\">205<\/td><td class=\"n\">$186,533<\/td><td class=\"n\">$79,943<\/td><\/tr><tr><td>Miami County<\/td><td class=\"n\">4,062<\/td><td class=\"n\">3,453<\/td><td class=\"n\">406<\/td><td class=\"n\">203<\/td><td class=\"n\">$184,418<\/td><td class=\"n\">$79,036<\/td><\/tr><tr><td>Smith County<\/td><td class=\"n\">3,741<\/td><td class=\"n\">3,180<\/td><td class=\"n\">374<\/td><td class=\"n\">187<\/td><td class=\"n\">$169,858<\/td><td class=\"n\">$72,796<\/td><\/tr><tr><td>Osborne County<\/td><td class=\"n\">3,641<\/td><td class=\"n\">3,095<\/td><td class=\"n\">364<\/td><td class=\"n\">182<\/td><td class=\"n\">$165,298<\/td><td class=\"n\">$70,842<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">3,597<\/td><td class=\"n\">3,058<\/td><td class=\"n\">360<\/td><td class=\"n\">180<\/td><td class=\"n\">$163,310<\/td><td class=\"n\">$69,990<\/td><\/tr><tr><td>Allen County<\/td><td class=\"n\">3,422<\/td><td class=\"n\">2,909<\/td><td class=\"n\">342<\/td><td class=\"n\">171<\/td><td class=\"n\">$155,353<\/td><td class=\"n\">$66,580<\/td><\/tr><tr><td>Osage County<\/td><td class=\"n\">3,383<\/td><td class=\"n\">2,875<\/td><td class=\"n\">338<\/td><td class=\"n\">169<\/td><td class=\"n\">$153,565<\/td><td class=\"n\">$65,814<\/td><\/tr><tr><td>Cherokee County<\/td><td class=\"n\">3,156<\/td><td class=\"n\">2,683<\/td><td class=\"n\">316<\/td><td class=\"n\">158<\/td><td class=\"n\">$143,293<\/td><td class=\"n\">$61,411<\/td><\/tr><tr><td>Gove County<\/td><td class=\"n\">3,085<\/td><td class=\"n\">2,622<\/td><td class=\"n\">309<\/td><td class=\"n\">154<\/td><td class=\"n\">$140,062<\/td><td class=\"n\">$60,027<\/td><\/tr><tr><td>Atchison County<\/td><td class=\"n\">3,018<\/td><td class=\"n\">2,565<\/td><td class=\"n\">302<\/td><td class=\"n\">151<\/td><td class=\"n\">$137,001<\/td><td class=\"n\">$58,715<\/td><\/tr><tr><td>Labette County<\/td><td class=\"n\">3,008<\/td><td class=\"n\">2,557<\/td><td class=\"n\">301<\/td><td class=\"n\">150<\/td><td class=\"n\">$136,567<\/td><td class=\"n\">$58,529<\/td><\/tr><tr><td>Ellsworth County<\/td><td class=\"n\">2,993<\/td><td class=\"n\">2,544<\/td><td class=\"n\">299<\/td><td class=\"n\">150<\/td><td class=\"n\">$135,867<\/td><td class=\"n\">$58,229<\/td><\/tr><tr><td>Chautauqua County<\/td><td class=\"n\">2,910<\/td><td class=\"n\">2,474<\/td><td class=\"n\">291<\/td><td class=\"n\">146<\/td><td class=\"n\">$132,116<\/td><td class=\"n\">$56,621<\/td><\/tr><tr><td>Seward County<\/td><td class=\"n\">2,811<\/td><td class=\"n\">2,389<\/td><td class=\"n\">281<\/td><td class=\"n\">141<\/td><td class=\"n\">$127,610<\/td><td class=\"n\">$54,690<\/td><\/tr><tr><td>Mitchell County<\/td><td class=\"n\">2,659<\/td><td class=\"n\">2,260<\/td><td class=\"n\">266<\/td><td class=\"n\">133<\/td><td class=\"n\">$120,715<\/td><td class=\"n\">$51,735<\/td><\/tr><tr><td>Cloud County<\/td><td class=\"n\">2,639<\/td><td class=\"n\">2,243<\/td><td class=\"n\">264<\/td><td class=\"n\">132<\/td><td class=\"n\">$119,816<\/td><td class=\"n\">$51,350<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">2,584<\/td><td class=\"n\">2,196<\/td><td class=\"n\">258<\/td><td class=\"n\">129<\/td><td class=\"n\">$117,300<\/td><td class=\"n\">$50,272<\/td><\/tr><tr><td>Pottawatomie County<\/td><td class=\"n\">2,547<\/td><td class=\"n\">2,165<\/td><td class=\"n\">255<\/td><td class=\"n\">127<\/td><td class=\"n\">$115,640<\/td><td class=\"n\">$49,560<\/td><\/tr><tr><td>Bourbon County<\/td><td class=\"n\">2,531<\/td><td class=\"n\">2,152<\/td><td class=\"n\">253<\/td><td class=\"n\">127<\/td><td class=\"n\">$114,922<\/td><td class=\"n\">$49,252<\/td><\/tr><tr><td>Brown County<\/td><td class=\"n\">2,216<\/td><td class=\"n\">1,884<\/td><td class=\"n\">222<\/td><td class=\"n\">111<\/td><td class=\"n\">$100,626<\/td><td class=\"n\">$43,125<\/td><\/tr><tr><td>Phillips County<\/td><td class=\"n\">2,087<\/td><td class=\"n\">1,774<\/td><td class=\"n\">209<\/td><td class=\"n\">104<\/td><td class=\"n\">$94,743<\/td><td class=\"n\">$40,604<\/td><\/tr><tr><td>Neosho County<\/td><td class=\"n\">2,071<\/td><td class=\"n\">1,760<\/td><td class=\"n\">207<\/td><td class=\"n\">104<\/td><td class=\"n\">$94,019<\/td><td class=\"n\">$40,294<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">1,974<\/td><td class=\"n\">1,678<\/td><td class=\"n\">197<\/td><td class=\"n\">99<\/td><td class=\"n\">$89,631<\/td><td class=\"n\">$38,413<\/td><\/tr><tr><td>Morris County<\/td><td class=\"n\">1,884<\/td><td class=\"n\">1,601<\/td><td class=\"n\">188<\/td><td class=\"n\">94<\/td><td class=\"n\">$85,511<\/td><td class=\"n\">$36,648<\/td><\/tr><tr><td>Edwards County<\/td><td class=\"n\">1,860<\/td><td class=\"n\">1,581<\/td><td class=\"n\">186<\/td><td class=\"n\">93<\/td><td class=\"n\">$84,460<\/td><td class=\"n\">$36,197<\/td><\/tr><tr><td>Rooks County<\/td><td class=\"n\">1,780<\/td><td class=\"n\">1,513<\/td><td class=\"n\">178<\/td><td class=\"n\">89<\/td><td class=\"n\">$80,815<\/td><td class=\"n\">$34,635<\/td><\/tr><tr><td>Rice County<\/td><td class=\"n\">1,746<\/td><td class=\"n\">1,484<\/td><td class=\"n\">175<\/td><td class=\"n\">87<\/td><td class=\"n\">$79,286<\/td><td class=\"n\">$33,980<\/td><\/tr><tr><td>Norton County<\/td><td class=\"n\">1,633<\/td><td class=\"n\">1,388<\/td><td class=\"n\">163<\/td><td class=\"n\">82<\/td><td class=\"n\">$74,156<\/td><td class=\"n\">$31,781<\/td><\/tr><tr><td>Nemaha County<\/td><td class=\"n\">1,501<\/td><td class=\"n\">1,275<\/td><td class=\"n\">150<\/td><td class=\"n\">75<\/td><td class=\"n\">$68,123<\/td><td class=\"n\">$29,195<\/td><\/tr><tr><td>Pratt County<\/td><td class=\"n\">1,333<\/td><td class=\"n\">1,133<\/td><td class=\"n\">133<\/td><td class=\"n\">67<\/td><td class=\"n\">$60,518<\/td><td class=\"n\">$25,936<\/td><\/tr><tr><td>Linn County<\/td><td class=\"n\">1,324<\/td><td class=\"n\">1,125<\/td><td class=\"n\">132<\/td><td class=\"n\">66<\/td><td class=\"n\">$60,113<\/td><td class=\"n\">$25,763<\/td><\/tr><tr><td>Kingman County<\/td><td class=\"n\">1,318<\/td><td class=\"n\">1,120<\/td><td class=\"n\">132<\/td><td class=\"n\">66<\/td><td class=\"n\">$59,838<\/td><td class=\"n\">$25,645<\/td><\/tr><tr><td>Sherman County<\/td><td class=\"n\">1,278<\/td><td class=\"n\">1,086<\/td><td class=\"n\">128<\/td><td class=\"n\">64<\/td><td class=\"n\">$58,022<\/td><td class=\"n\">$24,866<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">1,234<\/td><td class=\"n\">1,049<\/td><td class=\"n\">123<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,023<\/td><td class=\"n\">$24,010<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">1,224<\/td><td class=\"n\">1,040<\/td><td class=\"n\">122<\/td><td class=\"n\">61<\/td><td class=\"n\">$55,547<\/td><td class=\"n\">$23,806<\/td><\/tr><tr><td>Anderson County<\/td><td class=\"n\">1,068<\/td><td class=\"n\">907<\/td><td class=\"n\">107<\/td><td class=\"n\">53<\/td><td class=\"n\">$48,465<\/td><td class=\"n\">$20,771<\/td><\/tr><tr><td>Doniphan County<\/td><td class=\"n\">966<\/td><td class=\"n\">821<\/td><td class=\"n\">97<\/td><td class=\"n\">48<\/td><td class=\"n\">$43,868<\/td><td class=\"n\">$18,801<\/td><\/tr><tr><td>Russell County<\/td><td class=\"n\">938<\/td><td class=\"n\">797<\/td><td class=\"n\">94<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,570<\/td><td class=\"n\">$18,244<\/td><\/tr><tr><td>Pawnee County<\/td><td class=\"n\">807<\/td><td class=\"n\">686<\/td><td class=\"n\">81<\/td><td class=\"n\">40<\/td><td class=\"n\">$36,651<\/td><td class=\"n\">$15,708<\/td><\/tr><tr><td>Coffey County<\/td><td class=\"n\">789<\/td><td class=\"n\">671<\/td><td class=\"n\">79<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,825<\/td><td class=\"n\">$15,353<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">788<\/td><td class=\"n\">670<\/td><td class=\"n\">79<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,775<\/td><td class=\"n\">$15,332<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">787<\/td><td class=\"n\">669<\/td><td class=\"n\">79<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,721<\/td><td class=\"n\">$15,309<\/td><\/tr><tr><td>Wilson County<\/td><td class=\"n\">780<\/td><td class=\"n\">663<\/td><td class=\"n\">78<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,390<\/td><td class=\"n\">$15,167<\/td><\/tr><tr><td>Morton County<\/td><td class=\"n\">726<\/td><td class=\"n\">617<\/td><td class=\"n\">73<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,940<\/td><td class=\"n\">$14,117<\/td><\/tr><tr><td>Stafford County<\/td><td class=\"n\">689<\/td><td class=\"n\">586<\/td><td class=\"n\">69<\/td><td class=\"n\">34<\/td><td class=\"n\">$31,293<\/td><td class=\"n\">$13,411<\/td><\/tr><tr><td>Harper County<\/td><td class=\"n\">656<\/td><td class=\"n\">557<\/td><td class=\"n\">66<\/td><td class=\"n\">33<\/td><td class=\"n\">$29,770<\/td><td class=\"n\">$12,758<\/td><\/tr><tr><td>Barber County<\/td><td class=\"n\">654<\/td><td class=\"n\">556<\/td><td class=\"n\">65<\/td><td class=\"n\">33<\/td><td class=\"n\">$29,706<\/td><td class=\"n\">$12,731<\/td><\/tr><tr><td>Kiowa County<\/td><td class=\"n\">610<\/td><td class=\"n\">519<\/td><td class=\"n\">61<\/td><td class=\"n\">31<\/td><td class=\"n\">$27,700<\/td><td class=\"n\">$11,871<\/td><\/tr><tr><td>Wabaunsee County<\/td><td class=\"n\">604<\/td><td class=\"n\">513<\/td><td class=\"n\">60<\/td><td class=\"n\">30<\/td><td class=\"n\">$27,400<\/td><td class=\"n\">$11,743<\/td><\/tr><tr><td>Sheridan County<\/td><td class=\"n\">571<\/td><td class=\"n\">486<\/td><td class=\"n\">57<\/td><td class=\"n\">29<\/td><td class=\"n\">$25,933<\/td><td class=\"n\">$11,114<\/td><\/tr><tr><td>Stevens County<\/td><td class=\"n\">569<\/td><td class=\"n\">484<\/td><td class=\"n\">57<\/td><td class=\"n\">28<\/td><td class=\"n\">$25,843<\/td><td class=\"n\">$11,076<\/td><\/tr><tr><td>Trego County<\/td><td class=\"n\">553<\/td><td class=\"n\">470<\/td><td class=\"n\">55<\/td><td class=\"n\">28<\/td><td class=\"n\">$25,121<\/td><td class=\"n\">$10,766<\/td><\/tr><tr><td>Chase County<\/td><td class=\"n\">532<\/td><td class=\"n\">452<\/td><td class=\"n\">53<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,137<\/td><td class=\"n\">$10,345<\/td><\/tr><tr><td>Decatur County<\/td><td class=\"n\">519<\/td><td class=\"n\">441<\/td><td class=\"n\">52<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,578<\/td><td class=\"n\">$10,105<\/td><\/tr><tr><td>Meade County<\/td><td class=\"n\">488<\/td><td class=\"n\">415<\/td><td class=\"n\">49<\/td><td class=\"n\">24<\/td><td class=\"n\">$22,160<\/td><td class=\"n\">$9,497<\/td><\/tr><tr><td>Republic County<\/td><td class=\"n\">461<\/td><td class=\"n\">392<\/td><td class=\"n\">46<\/td><td class=\"n\">23<\/td><td class=\"n\">$20,936<\/td><td class=\"n\">$8,973<\/td><\/tr><tr><td>Ottawa County<\/td><td class=\"n\">451<\/td><td class=\"n\">383<\/td><td class=\"n\">45<\/td><td class=\"n\">23<\/td><td class=\"n\">$20,481<\/td><td class=\"n\">$8,778<\/td><\/tr><tr><td>Kearny County<\/td><td class=\"n\">442<\/td><td class=\"n\">375<\/td><td class=\"n\">44<\/td><td class=\"n\">22<\/td><td class=\"n\">$20,050<\/td><td class=\"n\">$8,593<\/td><\/tr><tr><td>Haskell County<\/td><td class=\"n\">437<\/td><td class=\"n\">372<\/td><td class=\"n\">44<\/td><td class=\"n\">22<\/td><td class=\"n\">$19,853<\/td><td class=\"n\">$8,509<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">407<\/td><td class=\"n\">346<\/td><td class=\"n\">41<\/td><td class=\"n\">20<\/td><td class=\"n\">$18,471<\/td><td class=\"n\">$7,916<\/td><\/tr><tr><td>Gray County<\/td><td class=\"n\">367<\/td><td class=\"n\">312<\/td><td class=\"n\">37<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,657<\/td><td class=\"n\">$7,139<\/td><\/tr><tr><td>Rawlins County<\/td><td class=\"n\">366<\/td><td class=\"n\">311<\/td><td class=\"n\">37<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,603<\/td><td class=\"n\">$7,115<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">313<\/td><td class=\"n\">266<\/td><td class=\"n\">31<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,215<\/td><td class=\"n\">$6,092<\/td><\/tr><tr><td>Elk County<\/td><td class=\"n\">307<\/td><td class=\"n\">261<\/td><td class=\"n\">31<\/td><td class=\"n\">15<\/td><td class=\"n\">$13,924<\/td><td class=\"n\">$5,968<\/td><\/tr><tr><td>Woodson County<\/td><td class=\"n\">304<\/td><td class=\"n\">259<\/td><td class=\"n\">30<\/td><td class=\"n\">15<\/td><td class=\"n\">$13,810<\/td><td class=\"n\">$5,918<\/td><\/tr><tr><td>Graham County<\/td><td class=\"n\">273<\/td><td class=\"n\">232<\/td><td class=\"n\">27<\/td><td class=\"n\">14<\/td><td class=\"n\">$12,392<\/td><td class=\"n\">$5,311<\/td><\/tr><tr><td>Lane County<\/td><td class=\"n\">254<\/td><td class=\"n\">216<\/td><td class=\"n\">25<\/td><td class=\"n\">13<\/td><td class=\"n\">$11,542<\/td><td class=\"n\">$4,946<\/td><\/tr><tr><td>Stanton County<\/td><td class=\"n\">215<\/td><td class=\"n\">182<\/td><td class=\"n\">21<\/td><td class=\"n\">11<\/td><td class=\"n\">$9,744<\/td><td class=\"n\">$4,176<\/td><\/tr><tr><td>Jewell County<\/td><td class=\"n\">204<\/td><td class=\"n\">173<\/td><td class=\"n\">20<\/td><td class=\"n\">10<\/td><td class=\"n\">$9,251<\/td><td class=\"n\">$3,965<\/td><\/tr><tr><td>Comanche County<\/td><td class=\"n\">201<\/td><td class=\"n\">171<\/td><td class=\"n\">20<\/td><td class=\"n\">10<\/td><td class=\"n\">$9,117<\/td><td class=\"n\">$3,907<\/td><\/tr><tr><td>Hodgeman County<\/td><td class=\"n\">180<\/td><td class=\"n\">153<\/td><td class=\"n\">18<\/td><td class=\"n\">9.0<\/td><td class=\"n\">$8,155<\/td><td class=\"n\">$3,495<\/td><\/tr><tr><td>Ness County<\/td><td class=\"n\">166<\/td><td class=\"n\">141<\/td><td class=\"n\">17<\/td><td class=\"n\">8.3<\/td><td class=\"n\">$7,539<\/td><td class=\"n\">$3,231<\/td><\/tr><tr><td>Wallace County<\/td><td class=\"n\">164<\/td><td class=\"n\">139<\/td><td class=\"n\">16<\/td><td class=\"n\">8.2<\/td><td class=\"n\">$7,444<\/td><td class=\"n\">$3,190<\/td><\/tr><tr><td>Wichita County<\/td><td class=\"n\">132<\/td><td class=\"n\">112<\/td><td class=\"n\">13<\/td><td class=\"n\">6.6<\/td><td class=\"n\">$5,981<\/td><td class=\"n\">$2,563<\/td><\/tr><tr><td>Greeley County<\/td><td class=\"n\">69<\/td><td class=\"n\">59<\/td><td class=\"n\">6.9<\/td><td class=\"n\">3.4<\/td><td class=\"n\">$3,129<\/td><td class=\"n\">$1,341<\/td><\/tr><tr><td>Cheyenne County<\/td><td class=\"n\">50<\/td><td class=\"n\">42<\/td><td class=\"n\">5.0<\/td><td class=\"n\">2.5<\/td><td class=\"n\">$2,252<\/td><td class=\"n\">$965<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"kentucky\"><summary>Kentucky Spend Data<\/summary><div class=\"sds-state-body\"><h3>Kentucky Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $54.60 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $162.0 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 841,927<\/li><li><strong>2026 male fan accounts:<\/strong> 715,638 accounts &amp; $46.4 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 84,193 accounts &amp; $5.46 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 42,096 accounts &amp; $2.73 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $38.2 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $16.4 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $155,776<\/li><li><strong>National rank (per-capita):<\/strong> #45<\/li><li><strong>National rank (total):<\/strong> #29<\/li><li><strong>Change vs FY2025:<\/strong> +0.2%<\/li><li><strong>Cities in dataset:<\/strong> 2<\/li><li><strong>Counties in dataset:<\/strong> 120<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-kentucky-2\">Cities in Kentucky (2)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Louisville<\/td><td class=\"n\">$13.67 million<\/td><td class=\"n\">$275,183<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$12.32 million<\/td><td class=\"n\">$34.92 million<\/td><td class=\"n\">39<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Lexington<\/td><td class=\"n\">$5.55 million<\/td><td class=\"n\">$219,104<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$5.06 million<\/td><td class=\"n\">$13.65 million<\/td><td class=\"n\">67<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Kentucky cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Louisville<\/td><td class=\"n\">210,808<\/td><td class=\"n\">179,187<\/td><td class=\"n\">21,081<\/td><td class=\"n\">10,540<\/td><td class=\"n\">$9.57 million<\/td><td class=\"n\">$4.10 million<\/td><\/tr><tr><td>Lexington<\/td><td class=\"n\">85,500<\/td><td class=\"n\">72,675<\/td><td class=\"n\">8,550<\/td><td class=\"n\">4,275<\/td><td class=\"n\">$3.88 million<\/td><td class=\"n\">$1.66 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-kentucky-120\">Counties in Kentucky (120), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Jefferson County<\/td><td class=\"n\">$13.71 million<\/td><td class=\"n\">$216,922<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$13.23 million<\/td><td class=\"n\">$37.97 million<\/td><td class=\"n\">690<\/td><td class=\"n\">65<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Leslie County<\/td><td class=\"n\">$319,622<\/td><td class=\"n\">$211,919<\/td><td class=\"n up\">+34.4%<\/td><td class=\"n\">$237,777<\/td><td class=\"n\">$482,499<\/td><td class=\"n\">768<\/td><td class=\"n\">1607<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Scott County<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">$208,930<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$2.96 million<\/td><td class=\"n\">821<\/td><td class=\"n\">688<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Boyd County<\/td><td class=\"n\">$909,215<\/td><td class=\"n\">$204,963<\/td><td class=\"n up\">+19.6%<\/td><td class=\"n\">$760,432<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">887<\/td><td class=\"n\">821<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Lawrence County<\/td><td class=\"n\">$363,228<\/td><td class=\"n\">$196,772<\/td><td class=\"n up\">+29.7%<\/td><td class=\"n\">$280,055<\/td><td class=\"n\">$596,324<\/td><td class=\"n\">1071<\/td><td class=\"n\">1494<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Fayette County<\/td><td class=\"n\">$5.07 million<\/td><td class=\"n\">$191,997<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$4.97 million<\/td><td class=\"n\">$13.83 million<\/td><td class=\"n\">1227<\/td><td class=\"n\">202<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Allen County<\/td><td class=\"n\">$443,966<\/td><td class=\"n\">$191,349<\/td><td class=\"n down\">-6.0%<\/td><td class=\"n\">$472,149<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">1242<\/td><td class=\"n\">1319<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Owen County<\/td><td class=\"n\">$270,041<\/td><td class=\"n\">$188,590<\/td><td class=\"n up\">+30.2%<\/td><td class=\"n\">$207,416<\/td><td class=\"n\">$454,597<\/td><td class=\"n\">1331<\/td><td class=\"n\">1740<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Russell County<\/td><td class=\"n\">$334,019<\/td><td class=\"n\">$178,863<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$323,467<\/td><td class=\"n\">$917,629<\/td><td class=\"n\">1607<\/td><td class=\"n\">1570<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Larue County<\/td><td class=\"n\">$276,044<\/td><td class=\"n\">$176,263<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$253,383<\/td><td class=\"n\">$697,014<\/td><td class=\"n\">1690<\/td><td class=\"n\">1720<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Livingston County<\/td><td class=\"n\">$179,940<\/td><td class=\"n\">$173,642<\/td><td class=\"n down\">-6.9%<\/td><td class=\"n\">$193,229<\/td><td class=\"n\">$516,940<\/td><td class=\"n\">1757<\/td><td class=\"n\">2020<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Kenton County<\/td><td class=\"n\">$2.39 million<\/td><td class=\"n\">$169,967<\/td><td class=\"n down\">-3.7%<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$6.91 million<\/td><td class=\"n\">1838<\/td><td class=\"n\">399<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Powell County<\/td><td class=\"n\">$213,472<\/td><td class=\"n\">$168,056<\/td><td class=\"n up\">+21.0%<\/td><td class=\"n\">$176,488<\/td><td class=\"n\">$419,072<\/td><td class=\"n\">1895<\/td><td class=\"n\">1922<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Gallatin County<\/td><td class=\"n\">$156,253<\/td><td class=\"n\">$166,592<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$139,034<\/td><td class=\"n\">$361,648<\/td><td class=\"n\">1936<\/td><td class=\"n\">2108<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Hardin County<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$165,064<\/td><td class=\"n down\">-3.3%<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">$4.70 million<\/td><td class=\"n\">1985<\/td><td class=\"n\">566<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Whitley County<\/td><td class=\"n\">$517,796<\/td><td class=\"n\">$164,716<\/td><td class=\"n down\">-2.4%<\/td><td class=\"n\">$530,600<\/td><td class=\"n\">$1.66 million<\/td><td class=\"n\">1993<\/td><td class=\"n\">1205<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Ballard County<\/td><td class=\"n\">$131,263<\/td><td class=\"n\">$163,890<\/td><td class=\"n down\">-6.2%<\/td><td class=\"n\">$139,885<\/td><td class=\"n\">$359,401<\/td><td class=\"n\">2018<\/td><td class=\"n\">2236<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Henderson County<\/td><td class=\"n\">$594,650<\/td><td class=\"n\">$162,573<\/td><td class=\"n down\">-6.0%<\/td><td class=\"n\">$632,748<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">2055<\/td><td class=\"n\">1094<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Boone County<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$162,120<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$5.94 million<\/td><td class=\"n\">2068<\/td><td class=\"n\">483<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Mason County<\/td><td class=\"n\">$233,748<\/td><td class=\"n\">$159,423<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$209,970<\/td><td class=\"n\">$546,712<\/td><td class=\"n\">2143<\/td><td class=\"n\">1862<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Knott County<\/td><td class=\"n\">$186,326<\/td><td class=\"n\">$158,821<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$164,004<\/td><td class=\"n\">$441,669<\/td><td class=\"n\">2150<\/td><td class=\"n\">2007<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Bourbon County<\/td><td class=\"n\">$272,457<\/td><td class=\"n\">$158,791<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$235,791<\/td><td class=\"n\">$605,636<\/td><td class=\"n\">2152<\/td><td class=\"n\">1735<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Grant County<\/td><td class=\"n\">$343,445<\/td><td class=\"n\">$158,151<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$359,787<\/td><td class=\"n\">$973,552<\/td><td class=\"n\">2175<\/td><td class=\"n\">1544<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Carroll County<\/td><td class=\"n\">$150,918<\/td><td class=\"n\">$156,466<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$145,560<\/td><td class=\"n\">$508,153<\/td><td class=\"n\">2212<\/td><td class=\"n\">2133<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Madison County<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$156,224<\/td><td class=\"n down\">-3.0%<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">$3.92 million<\/td><td class=\"n\">2216<\/td><td class=\"n\">646<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Marshall County<\/td><td class=\"n\">$392,848<\/td><td class=\"n\">$154,515<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$354,963<\/td><td class=\"n\">$976,392<\/td><td class=\"n\">2251<\/td><td class=\"n\">1426<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Christian County<\/td><td class=\"n\">$856,260<\/td><td class=\"n\">$154,171<\/td><td class=\"n down\">-5.1%<\/td><td class=\"n\">$902,304<\/td><td class=\"n\">$3.48 million<\/td><td class=\"n\">2263<\/td><td class=\"n\">854<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Lewis County<\/td><td class=\"n\">$163,193<\/td><td class=\"n\">$153,898<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$150,384<\/td><td class=\"n\">$410,126<\/td><td class=\"n\">2269<\/td><td class=\"n\">2082<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Laurel County<\/td><td class=\"n\">$776,444<\/td><td class=\"n\">$153,807<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$805,831<\/td><td class=\"n\">$2.40 million<\/td><td class=\"n\">2270<\/td><td class=\"n\">922<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Barren County<\/td><td class=\"n\">$556,437<\/td><td class=\"n\">$153,561<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$502,226<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">2282<\/td><td class=\"n\">1143<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Hart County<\/td><td class=\"n\">$247,211<\/td><td class=\"n\">$153,155<\/td><td class=\"n up\">+22.5%<\/td><td class=\"n\">$201,742<\/td><td class=\"n\">$430,041<\/td><td class=\"n\">2294<\/td><td class=\"n\">1807<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Wolfe County<\/td><td class=\"n\">$80,457<\/td><td class=\"n\">$152,935<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$79,448<\/td><td class=\"n\">$223,677<\/td><td class=\"n\">2297<\/td><td class=\"n\">2502<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Bell County<\/td><td class=\"n\">$277,112<\/td><td class=\"n\">$152,546<\/td><td class=\"n up\">+9.6%<\/td><td class=\"n\">$252,815<\/td><td class=\"n\">$937,406<\/td><td class=\"n\">2305<\/td><td class=\"n\">1716<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Clark County<\/td><td class=\"n\">$456,542<\/td><td class=\"n\">$152,402<\/td><td class=\"n down\">-5.2%<\/td><td class=\"n\">$481,796<\/td><td class=\"n\">$1.35 million<\/td><td class=\"n\">2310<\/td><td class=\"n\">1299<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Montgomery County<\/td><td class=\"n\">$345,690<\/td><td class=\"n\">$151,901<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$356,949<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">2320<\/td><td class=\"n\">1537<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Taylor County<\/td><td class=\"n\">$320,671<\/td><td class=\"n\">$151,801<\/td><td class=\"n down\">-6.3%<\/td><td class=\"n\">$342,194<\/td><td class=\"n\">$957,675<\/td><td class=\"n\">2321<\/td><td class=\"n\">1603<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Cumberland County<\/td><td class=\"n\">$70,465<\/td><td class=\"n\">$150,891<\/td><td class=\"n up\">+21.7%<\/td><td class=\"n\">$57,884<\/td><td class=\"n\">$133,082<\/td><td class=\"n\">2345<\/td><td class=\"n\">2563<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Bath County<\/td><td class=\"n\">$152,481<\/td><td class=\"n\">$150,059<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$141,588<\/td><td class=\"n\">$369,381<\/td><td class=\"n\">2361<\/td><td class=\"n\">2123<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Campbell County<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$149,465<\/td><td class=\"n down\">-3.7%<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">2371<\/td><td class=\"n\">715<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Breathitt County<\/td><td class=\"n\">$138,121<\/td><td class=\"n\">$148,096<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$139,602<\/td><td class=\"n\">$407,908<\/td><td class=\"n\">2395<\/td><td class=\"n\">2201<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Washington County<\/td><td class=\"n\">$135,387<\/td><td class=\"n\">$147,949<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$135,062<\/td><td class=\"n\">$474,260<\/td><td class=\"n\">2397<\/td><td class=\"n\">2211<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Calloway County<\/td><td class=\"n\">$445,536<\/td><td class=\"n\">$147,269<\/td><td class=\"n down\">-4.1%<\/td><td class=\"n\">$464,772<\/td><td class=\"n\">$1.35 million<\/td><td class=\"n\">2410<\/td><td class=\"n\">1316<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Carter County<\/td><td class=\"n\">$291,926<\/td><td class=\"n\">$147,213<\/td><td class=\"n down\">-3.0%<\/td><td class=\"n\">$301,052<\/td><td class=\"n\">$743,691<\/td><td class=\"n\">2411<\/td><td class=\"n\">1677<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Rowan County<\/td><td class=\"n\">$272,114<\/td><td class=\"n\">$147,107<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$278,636<\/td><td class=\"n\">$851,886<\/td><td class=\"n\">2412<\/td><td class=\"n\">1736<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Perry County<\/td><td class=\"n\">$289,940<\/td><td class=\"n\">$145,796<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$301,335<\/td><td class=\"n\">$873,775<\/td><td class=\"n\">2434<\/td><td class=\"n\">1682<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Fulton County<\/td><td class=\"n\">$56,532<\/td><td class=\"n\">$145,547<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$53,627<\/td><td class=\"n\">$197,659<\/td><td class=\"n\">2440<\/td><td class=\"n\">2658<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Menifee County<\/td><td class=\"n\">$57,631<\/td><td class=\"n\">$145,126<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$55,046<\/td><td class=\"n\">$191,397<\/td><td class=\"n\">2451<\/td><td class=\"n\">2648<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Rockcastle County<\/td><td class=\"n\">$166,068<\/td><td class=\"n\">$144,555<\/td><td class=\"n down\">-5.1%<\/td><td class=\"n\">$175,070<\/td><td class=\"n\">$508,909<\/td><td class=\"n\">2462<\/td><td class=\"n\">2069<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Carlisle County<\/td><td class=\"n\">$36,686<\/td><td class=\"n\">$144,533<\/td><td class=\"n down\">-4.2%<\/td><td class=\"n\">$38,305<\/td><td class=\"n\">$115,086<\/td><td class=\"n\">2463<\/td><td class=\"n\">2793<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Union County<\/td><td class=\"n\">$125,938<\/td><td class=\"n\">$143,841<\/td><td class=\"n down\">-4.3%<\/td><td class=\"n\">$131,657<\/td><td class=\"n\">$385,972<\/td><td class=\"n\">2471<\/td><td class=\"n\">2257<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Muhlenberg County<\/td><td class=\"n\">$324,979<\/td><td class=\"n\">$143,485<\/td><td class=\"n up\">+1.6%<\/td><td class=\"n\">$319,779<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">2477<\/td><td class=\"n\">1589<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Robertson County<\/td><td class=\"n\">$2,801<\/td><td class=\"n\">$142,243<\/td><td class=\"n down\">-34.2%<\/td><td class=\"n\">$4,256<\/td><td class=\"n\">$16,933<\/td><td class=\"n\">2500<\/td><td class=\"n\">3061<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Monroe County<\/td><td class=\"n\">$95,676<\/td><td class=\"n\">$140,509<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$98,459<\/td><td class=\"n\">$293,840<\/td><td class=\"n\">2531<\/td><td class=\"n\">2421<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Boyle County<\/td><td class=\"n\">$316,818<\/td><td class=\"n\">$139,685<\/td><td class=\"n down\">-3.0%<\/td><td class=\"n\">$326,589<\/td><td class=\"n\">$984,142<\/td><td class=\"n\">2543<\/td><td class=\"n\">1616<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Fleming County<\/td><td class=\"n\">$142,450<\/td><td class=\"n\">$139,501<\/td><td class=\"n up\">+2.2%<\/td><td class=\"n\">$139,318<\/td><td class=\"n\">$403,114<\/td><td class=\"n\">2549<\/td><td class=\"n\">2181<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Anderson County<\/td><td class=\"n\">$244,806<\/td><td class=\"n\">$139,292<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$252,532<\/td><td class=\"n\">$684,305<\/td><td class=\"n\">2553<\/td><td class=\"n\">1814<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Johnson County<\/td><td class=\"n\">$208,112<\/td><td class=\"n\">$138,834<\/td><td class=\"n up\">+7.5%<\/td><td class=\"n\">$193,513<\/td><td class=\"n\">$541,347<\/td><td class=\"n\">2561<\/td><td class=\"n\">1944<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Owsley County<\/td><td class=\"n\">$8,906<\/td><td class=\"n\">$138,206<\/td><td class=\"n down\">-10.3%<\/td><td class=\"n\">$9,931<\/td><td class=\"n\">$24,415<\/td><td class=\"n\">2573<\/td><td class=\"n\">2997<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Todd County<\/td><td class=\"n\">$106,813<\/td><td class=\"n\">$138,172<\/td><td class=\"n up\">+17.6%<\/td><td class=\"n\">$90,798<\/td><td class=\"n\">$236,663<\/td><td class=\"n\">2574<\/td><td class=\"n\">2359<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Crittenden County<\/td><td class=\"n\">$61,471<\/td><td class=\"n\">$138,116<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$61,856<\/td><td class=\"n\">$197,264<\/td><td class=\"n\">2575<\/td><td class=\"n\">2617<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Hickman County<\/td><td class=\"n\">$13,183<\/td><td class=\"n\">$138,040<\/td><td class=\"n down\">-5.2%<\/td><td class=\"n\">$13,903<\/td><td class=\"n\">$40,176<\/td><td class=\"n\">2578<\/td><td class=\"n\">2970<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Clinton County<\/td><td class=\"n\">$60,886<\/td><td class=\"n\">$136,865<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$57,316<\/td><td class=\"n\">$232,593<\/td><td class=\"n\">2596<\/td><td class=\"n\">2624<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Lee County<\/td><td class=\"n\">$40,513<\/td><td class=\"n\">$136,678<\/td><td class=\"n down\">-16.0%<\/td><td class=\"n\">$48,236<\/td><td class=\"n\">$165,511<\/td><td class=\"n\">2598<\/td><td class=\"n\">2764<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Hancock County<\/td><td class=\"n\">$58,492<\/td><td class=\"n\">$136,430<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$59,302<\/td><td class=\"n\">$156,208<\/td><td class=\"n\">2601<\/td><td class=\"n\">2641<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Harrison County<\/td><td class=\"n\">$170,195<\/td><td class=\"n\">$136,068<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$175,070<\/td><td class=\"n\">$539,221<\/td><td class=\"n\">2605<\/td><td class=\"n\">2059<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Bracken County<\/td><td class=\"n\">$48,017<\/td><td class=\"n\">$135,000<\/td><td class=\"n up\">+17.5%<\/td><td class=\"n\">$40,859<\/td><td class=\"n\">$190,126<\/td><td class=\"n\">2619<\/td><td class=\"n\">2710<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Knox County<\/td><td class=\"n\">$267,747<\/td><td class=\"n\">$134,408<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$234,939<\/td><td class=\"n\">$632,191<\/td><td class=\"n\">2628<\/td><td class=\"n\">1745<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Trimble County<\/td><td class=\"n\">$47,339<\/td><td class=\"n\">$134,186<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$47,385<\/td><td class=\"n\">$159,696<\/td><td class=\"n\">2629<\/td><td class=\"n\">2713<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Martin County<\/td><td class=\"n\">$66,129<\/td><td class=\"n\">$133,544<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$63,559<\/td><td class=\"n\">$223,227<\/td><td class=\"n\">2633<\/td><td class=\"n\">2587<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Harlan County<\/td><td class=\"n\">$212,545<\/td><td class=\"n\">$133,421<\/td><td class=\"n down\">-1.6%<\/td><td class=\"n\">$215,929<\/td><td class=\"n\">$664,948<\/td><td class=\"n\">2634<\/td><td class=\"n\">1926<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Pendleton County<\/td><td class=\"n\">$106,353<\/td><td class=\"n\">$132,813<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$100,161<\/td><td class=\"n\">$392,974<\/td><td class=\"n\">2639<\/td><td class=\"n\">2362<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Caldwell County<\/td><td class=\"n\">$83,511<\/td><td class=\"n\">$132,811<\/td><td class=\"n down\">-4.1%<\/td><td class=\"n\">$87,109<\/td><td class=\"n\">$262,185<\/td><td class=\"n\">2640<\/td><td class=\"n\">2483<\/td><\/tr><tr><td class=\"r\">73<\/td><td>McLean County<\/td><td class=\"n\">$46,249<\/td><td class=\"n\">$132,712<\/td><td class=\"n up\">+1.9%<\/td><td class=\"n\">$45,399<\/td><td class=\"n\">$156,069<\/td><td class=\"n\">2643<\/td><td class=\"n\">2720<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Nicholas County<\/td><td class=\"n\">$34,170<\/td><td class=\"n\">$132,569<\/td><td class=\"n down\">-15.8%<\/td><td class=\"n\">$40,575<\/td><td class=\"n\">$134,527<\/td><td class=\"n\">2645<\/td><td class=\"n\">2812<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Metcalfe County<\/td><td class=\"n\">$61,200<\/td><td class=\"n\">$132,465<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$61,005<\/td><td class=\"n\">$201,170<\/td><td class=\"n\">2646<\/td><td class=\"n\">2621<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Lyon County<\/td><td class=\"n\">$45,122<\/td><td class=\"n\">$132,192<\/td><td class=\"n down\">-4.2%<\/td><td class=\"n\">$47,101<\/td><td class=\"n\">$137,004<\/td><td class=\"n\">2647<\/td><td class=\"n\">2728<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Breckinridge County<\/td><td class=\"n\">$172,566<\/td><td class=\"n\">$131,970<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$178,191<\/td><td class=\"n\">$538,923<\/td><td class=\"n\">2649<\/td><td class=\"n\">2047<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Elliott County<\/td><td class=\"n\">$23,965<\/td><td class=\"n\">$131,602<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$22,699<\/td><td class=\"n\">$79,099<\/td><td class=\"n\">2657<\/td><td class=\"n\">2882<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Franklin County<\/td><td class=\"n\">$489,152<\/td><td class=\"n\">$131,095<\/td><td class=\"n down\">-0.9%<\/td><td class=\"n\">$493,713<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">2660<\/td><td class=\"n\">1256<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Simpson County<\/td><td class=\"n\">$159,877<\/td><td class=\"n\">$130,728<\/td><td class=\"n down\">-16.4%<\/td><td class=\"n\">$191,243<\/td><td class=\"n\">$644,932<\/td><td class=\"n\">2664<\/td><td class=\"n\">2091<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Estill County<\/td><td class=\"n\">$86,106<\/td><td class=\"n\">$129,714<\/td><td class=\"n down\">-12.0%<\/td><td class=\"n\">$97,891<\/td><td class=\"n\">$328,830<\/td><td class=\"n\">2679<\/td><td class=\"n\">2468<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Trigg County<\/td><td class=\"n\">$91,668<\/td><td class=\"n\">$129,707<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$87,393<\/td><td class=\"n\">$239,782<\/td><td class=\"n\">2681<\/td><td class=\"n\">2440<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Casey County<\/td><td class=\"n\">$107,402<\/td><td class=\"n\">$129,324<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$109,525<\/td><td class=\"n\">$351,404<\/td><td class=\"n\">2688<\/td><td class=\"n\">2354<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Magoffin County<\/td><td class=\"n\">$54,593<\/td><td class=\"n\">$129,004<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$53,911<\/td><td class=\"n\">$198,152<\/td><td class=\"n\">2691<\/td><td class=\"n\">2666<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Henry County<\/td><td class=\"n\">$108,110<\/td><td class=\"n\">$128,877<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$101,296<\/td><td class=\"n\">$278,376<\/td><td class=\"n\">2695<\/td><td class=\"n\">2353<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Butler County<\/td><td class=\"n\">$68,079<\/td><td class=\"n\">$128,787<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$68,950<\/td><td class=\"n\">$227,674<\/td><td class=\"n\">2696<\/td><td class=\"n\">2576<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Oldham County<\/td><td class=\"n\">$654,507<\/td><td class=\"n\">$128,255<\/td><td class=\"n down\">-5.8%<\/td><td class=\"n\">$695,171<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">2705<\/td><td class=\"n\">1025<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Letcher County<\/td><td class=\"n\">$139,701<\/td><td class=\"n\">$127,957<\/td><td class=\"n down\">-13.3%<\/td><td class=\"n\">$161,166<\/td><td class=\"n\">$530,420<\/td><td class=\"n\">2708<\/td><td class=\"n\">2192<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Warren County<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">$127,697<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$4.79 million<\/td><td class=\"n\">2714<\/td><td class=\"n\">590<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Jackson County<\/td><td class=\"n\">$71,577<\/td><td class=\"n\">$127,522<\/td><td class=\"n down\">-17.0%<\/td><td class=\"n\">$86,258<\/td><td class=\"n\">$306,098<\/td><td class=\"n\">2718<\/td><td class=\"n\">2558<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Floyd County<\/td><td class=\"n\">$281,645<\/td><td class=\"n\">$127,371<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$292,256<\/td><td class=\"n\">$859,926<\/td><td class=\"n\">2720<\/td><td class=\"n\">1706<\/td><\/tr><tr><td class=\"r\">92<\/td><td>McCracken County<\/td><td class=\"n\">$610,959<\/td><td class=\"n\">$127,120<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$610,048<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">2723<\/td><td class=\"n\">1078<\/td><\/tr><tr><td class=\"r\">93<\/td><td>McCreary County<\/td><td class=\"n\">$106,756<\/td><td class=\"n\">$126,810<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$107,539<\/td><td class=\"n\">$357,442<\/td><td class=\"n\">2726<\/td><td class=\"n\">2361<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Grayson County<\/td><td class=\"n\">$208,429<\/td><td class=\"n\">$126,676<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$205,430<\/td><td class=\"n\">$684,397<\/td><td class=\"n\">2727<\/td><td class=\"n\">1943<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Green County<\/td><td class=\"n\">$51,063<\/td><td class=\"n\">$126,477<\/td><td class=\"n down\">-4.8%<\/td><td class=\"n\">$53,627<\/td><td class=\"n\">$156,673<\/td><td class=\"n\">2729<\/td><td class=\"n\">2690<\/td><\/tr><tr><td class=\"r\">96<\/td><td>Woodford County<\/td><td class=\"n\">$211,012<\/td><td class=\"n\">$126,228<\/td><td class=\"n down\">-3.4%<\/td><td class=\"n\">$218,482<\/td><td class=\"n\">$655,518<\/td><td class=\"n\">2733<\/td><td class=\"n\">1934<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Jessamine County<\/td><td class=\"n\">$499,208<\/td><td class=\"n\">$125,998<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$465,339<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">2734<\/td><td class=\"n\">1238<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Wayne County<\/td><td class=\"n\">$126,699<\/td><td class=\"n\">$125,687<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$126,833<\/td><td class=\"n\">$439,763<\/td><td class=\"n\">2738<\/td><td class=\"n\">2254<\/td><\/tr><tr><td class=\"r\">99<\/td><td>Mercer County<\/td><td class=\"n\">$163,665<\/td><td class=\"n\">$124,835<\/td><td class=\"n up\">+0.8%<\/td><td class=\"n\">$162,301<\/td><td class=\"n\">$537,523<\/td><td class=\"n\">2743<\/td><td class=\"n\">2081<\/td><\/tr><tr><td class=\"r\">100<\/td><td>Logan County<\/td><td class=\"n\">$211,920<\/td><td class=\"n\">$124,816<\/td><td class=\"n down\">-13.4%<\/td><td class=\"n\">$244,587<\/td><td class=\"n\">$792,455<\/td><td class=\"n\">2744<\/td><td class=\"n\">1927<\/td><\/tr><tr><td class=\"r\">101<\/td><td>Adair County<\/td><td class=\"n\">$118,857<\/td><td class=\"n\">$124,211<\/td><td class=\"n down\">-3.5%<\/td><td class=\"n\">$123,145<\/td><td class=\"n\">$367,695<\/td><td class=\"n\">2748<\/td><td class=\"n\">2291<\/td><\/tr><tr><td class=\"r\">102<\/td><td>Pulaski County<\/td><td class=\"n\">$584,049<\/td><td class=\"n\">$123,931<\/td><td class=\"n down\">-3.4%<\/td><td class=\"n\">$604,373<\/td><td class=\"n\">$1.80 million<\/td><td class=\"n\">2755<\/td><td class=\"n\">1105<\/td><\/tr><tr><td class=\"r\">103<\/td><td>Morgan County<\/td><td class=\"n\">$63,098<\/td><td class=\"n\">$122,358<\/td><td class=\"n down\">-26.4%<\/td><td class=\"n\">$85,690<\/td><td class=\"n\">$321,359<\/td><td class=\"n\">2766<\/td><td class=\"n\">2605<\/td><\/tr><tr><td class=\"r\">104<\/td><td>Clay County<\/td><td class=\"n\">$102,920<\/td><td class=\"n\">$120,271<\/td><td class=\"n down\">-5.3%<\/td><td class=\"n\">$108,674<\/td><td class=\"n\">$335,088<\/td><td class=\"n\">2784<\/td><td class=\"n\">2387<\/td><\/tr><tr><td class=\"r\">105<\/td><td>Spencer County<\/td><td class=\"n\">$114,487<\/td><td class=\"n\">$119,592<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$112,079<\/td><td class=\"n\">$406,038<\/td><td class=\"n\">2796<\/td><td class=\"n\">2321<\/td><\/tr><tr><td class=\"r\">106<\/td><td>Marion County<\/td><td class=\"n\">$105,830<\/td><td class=\"n\">$119,504<\/td><td class=\"n down\">-27.2%<\/td><td class=\"n\">$145,277<\/td><td class=\"n\">$514,249<\/td><td class=\"n\">2799<\/td><td class=\"n\">2366<\/td><\/tr><tr><td class=\"r\">107<\/td><td>Nelson County<\/td><td class=\"n\">$371,372<\/td><td class=\"n\">$118,633<\/td><td class=\"n down\">-10.2%<\/td><td class=\"n\">$413,698<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">2812<\/td><td class=\"n\">1471<\/td><\/tr><tr><td class=\"r\">108<\/td><td>Graves County<\/td><td class=\"n\">$257,316<\/td><td class=\"n\">$118,184<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$253,667<\/td><td class=\"n\">$845,213<\/td><td class=\"n\">2819<\/td><td class=\"n\">1778<\/td><\/tr><tr><td class=\"r\">109<\/td><td>Shelby County<\/td><td class=\"n\">$388,137<\/td><td class=\"n\">$118,065<\/td><td class=\"n down\">-4.2%<\/td><td class=\"n\">$405,186<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">2821<\/td><td class=\"n\">1437<\/td><\/tr><tr><td class=\"r\">110<\/td><td>Greenup County<\/td><td class=\"n\">$239,282<\/td><td class=\"n\">$117,997<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$242,033<\/td><td class=\"n\">$750,676<\/td><td class=\"n\">2822<\/td><td class=\"n\">1842<\/td><\/tr><tr><td class=\"r\">111<\/td><td>Daviess County<\/td><td class=\"n\">$882,675<\/td><td class=\"n\">$117,835<\/td><td class=\"n down\">-11.6%<\/td><td class=\"n\">$998,777<\/td><td class=\"n\">$3.22 million<\/td><td class=\"n\">2823<\/td><td class=\"n\">837<\/td><\/tr><tr><td class=\"r\">112<\/td><td>Garrard County<\/td><td class=\"n\">$75,946<\/td><td class=\"n\">$116,543<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$71,787<\/td><td class=\"n\">$310,015<\/td><td class=\"n\">2837<\/td><td class=\"n\">2530<\/td><\/tr><tr><td class=\"r\">113<\/td><td>Webster County<\/td><td class=\"n\">$24,457<\/td><td class=\"n\">$115,655<\/td><td class=\"n down\">-46.5%<\/td><td class=\"n\">$45,683<\/td><td class=\"n\">$205,960<\/td><td class=\"n\">2847<\/td><td class=\"n\">2878<\/td><\/tr><tr><td class=\"r\">114<\/td><td>Pike County<\/td><td class=\"n\">$398,528<\/td><td class=\"n\">$114,909<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$393,268<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">2854<\/td><td class=\"n\">1411<\/td><\/tr><tr><td class=\"r\">115<\/td><td>Edmonson County<\/td><td class=\"n\">$19,393<\/td><td class=\"n\">$114,707<\/td><td class=\"n down\">-48.6%<\/td><td class=\"n\">$37,738<\/td><td class=\"n\">$160,875<\/td><td class=\"n\">2858<\/td><td class=\"n\">2922<\/td><\/tr><tr><td class=\"r\">116<\/td><td>Lincoln County<\/td><td class=\"n\">$110,301<\/td><td class=\"n\">$109,822<\/td><td class=\"n down\">-8.1%<\/td><td class=\"n\">$120,023<\/td><td class=\"n\">$383,340<\/td><td class=\"n\">2920<\/td><td class=\"n\">2344<\/td><\/tr><tr><td class=\"r\">117<\/td><td>Meade County<\/td><td class=\"n\">$148,916<\/td><td class=\"n\">$108,342<\/td><td class=\"n down\">-16.2%<\/td><td class=\"n\">$177,623<\/td><td class=\"n\">$635,882<\/td><td class=\"n\">2934<\/td><td class=\"n\">2141<\/td><\/tr><tr><td class=\"r\">118<\/td><td>Ohio County<\/td><td class=\"n\">$83,957<\/td><td class=\"n\">$106,685<\/td><td class=\"n down\">-23.1%<\/td><td class=\"n\">$109,241<\/td><td class=\"n\">$416,699<\/td><td class=\"n\">2958<\/td><td class=\"n\">2481<\/td><\/tr><tr><td class=\"r\">119<\/td><td>Bullitt County<\/td><td class=\"n\">$576,001<\/td><td class=\"n\">$103,359<\/td><td class=\"n down\">-23.4%<\/td><td class=\"n\">$751,920<\/td><td class=\"n\">$2.91 million<\/td><td class=\"n\">2994<\/td><td class=\"n\">1113<\/td><\/tr><tr><td class=\"r\">120<\/td><td>Hopkins County<\/td><td class=\"n\">$215,826<\/td><td class=\"n\">$99,297<\/td><td class=\"n down\">-24.9%<\/td><td class=\"n\">$287,432<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">3028<\/td><td class=\"n\">1916<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Kentucky counties (120), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Jefferson County<\/td><td class=\"n\">211,344<\/td><td class=\"n\">179,643<\/td><td class=\"n\">21,134<\/td><td class=\"n\">10,567<\/td><td class=\"n\">$9.59 million<\/td><td class=\"n\">$4.11 million<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">78,245<\/td><td class=\"n\">66,508<\/td><td class=\"n\">7,825<\/td><td class=\"n\">3,912<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$1.52 million<\/td><\/tr><tr><td>Kenton County<\/td><td class=\"n\">36,907<\/td><td class=\"n\">31,371<\/td><td class=\"n\">3,691<\/td><td class=\"n\">1,845<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$718,101<\/td><\/tr><tr><td>Boone County<\/td><td class=\"n\">28,947<\/td><td class=\"n\">24,605<\/td><td class=\"n\">2,895<\/td><td class=\"n\">1,447<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">$563,218<\/td><\/tr><tr><td>Hardin County<\/td><td class=\"n\">23,226<\/td><td class=\"n\">19,742<\/td><td class=\"n\">2,323<\/td><td class=\"n\">1,161<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$451,916<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">22,131<\/td><td class=\"n\">18,811<\/td><td class=\"n\">2,213<\/td><td class=\"n\">1,107<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">$430,597<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">19,428<\/td><td class=\"n\">16,514<\/td><td class=\"n\">1,943<\/td><td class=\"n\">971<\/td><td class=\"n\">$882,027<\/td><td class=\"n\">$378,012<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">18,076<\/td><td class=\"n\">15,365<\/td><td class=\"n\">1,808<\/td><td class=\"n\">904<\/td><td class=\"n\">$820,658<\/td><td class=\"n\">$351,710<\/td><\/tr><tr><td>Campbell County<\/td><td class=\"n\">17,192<\/td><td class=\"n\">14,613<\/td><td class=\"n\">1,719<\/td><td class=\"n\">860<\/td><td class=\"n\">$780,520<\/td><td class=\"n\">$334,508<\/td><\/tr><tr><td>Boyd County<\/td><td class=\"n\">14,019<\/td><td class=\"n\">11,916<\/td><td class=\"n\">1,402<\/td><td class=\"n\">701<\/td><td class=\"n\">$636,450<\/td><td class=\"n\">$272,764<\/td><\/tr><tr><td>Daviess County<\/td><td class=\"n\">13,610<\/td><td class=\"n\">11,568<\/td><td class=\"n\">1,361<\/td><td class=\"n\">680<\/td><td class=\"n\">$617,873<\/td><td class=\"n\">$264,803<\/td><\/tr><tr><td>Christian County<\/td><td class=\"n\">13,202<\/td><td class=\"n\">11,222<\/td><td class=\"n\">1,320<\/td><td class=\"n\">660<\/td><td class=\"n\">$599,382<\/td><td class=\"n\">$256,878<\/td><\/tr><tr><td>Laurel County<\/td><td class=\"n\">11,972<\/td><td class=\"n\">10,176<\/td><td class=\"n\">1,197<\/td><td class=\"n\">599<\/td><td class=\"n\">$543,511<\/td><td class=\"n\">$232,933<\/td><\/tr><tr><td>Oldham County<\/td><td class=\"n\">10,092<\/td><td class=\"n\">8,578<\/td><td class=\"n\">1,009<\/td><td class=\"n\">505<\/td><td class=\"n\">$458,155<\/td><td class=\"n\">$196,352<\/td><\/tr><tr><td>McCracken County<\/td><td class=\"n\">9,420<\/td><td class=\"n\">8,007<\/td><td class=\"n\">942<\/td><td class=\"n\">471<\/td><td class=\"n\">$427,671<\/td><td class=\"n\">$183,288<\/td><\/tr><tr><td>Henderson County<\/td><td class=\"n\">9,169<\/td><td class=\"n\">7,793<\/td><td class=\"n\">917<\/td><td class=\"n\">458<\/td><td class=\"n\">$416,255<\/td><td class=\"n\">$178,395<\/td><\/tr><tr><td>Pulaski County<\/td><td class=\"n\">9,005<\/td><td class=\"n\">7,654<\/td><td class=\"n\">901<\/td><td class=\"n\">450<\/td><td class=\"n\">$408,835<\/td><td class=\"n\">$175,215<\/td><\/tr><tr><td>Bullitt County<\/td><td class=\"n\">8,881<\/td><td class=\"n\">7,549<\/td><td class=\"n\">888<\/td><td class=\"n\">444<\/td><td class=\"n\">$403,201<\/td><td class=\"n\">$172,800<\/td><\/tr><tr><td>Barren County<\/td><td class=\"n\">8,579<\/td><td class=\"n\">7,293<\/td><td class=\"n\">858<\/td><td class=\"n\">429<\/td><td class=\"n\">$389,506<\/td><td class=\"n\">$166,931<\/td><\/tr><tr><td>Whitley County<\/td><td class=\"n\">7,984<\/td><td class=\"n\">6,786<\/td><td class=\"n\">798<\/td><td class=\"n\">399<\/td><td class=\"n\">$362,457<\/td><td class=\"n\">$155,339<\/td><\/tr><tr><td>Jessamine County<\/td><td class=\"n\">7,697<\/td><td class=\"n\">6,543<\/td><td class=\"n\">770<\/td><td class=\"n\">385<\/td><td class=\"n\">$349,446<\/td><td class=\"n\">$149,762<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">7,542<\/td><td class=\"n\">6,411<\/td><td class=\"n\">754<\/td><td class=\"n\">377<\/td><td class=\"n\">$342,407<\/td><td class=\"n\">$146,746<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">7,039<\/td><td class=\"n\">5,983<\/td><td class=\"n\">704<\/td><td class=\"n\">352<\/td><td class=\"n\">$319,579<\/td><td class=\"n\">$136,963<\/td><\/tr><tr><td>Calloway County<\/td><td class=\"n\">6,870<\/td><td class=\"n\">5,839<\/td><td class=\"n\">687<\/td><td class=\"n\">343<\/td><td class=\"n\">$311,875<\/td><td class=\"n\">$133,661<\/td><\/tr><tr><td>Allen County<\/td><td class=\"n\">6,845<\/td><td class=\"n\">5,819<\/td><td class=\"n\">685<\/td><td class=\"n\">342<\/td><td class=\"n\">$310,776<\/td><td class=\"n\">$133,190<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">6,145<\/td><td class=\"n\">5,223<\/td><td class=\"n\">614<\/td><td class=\"n\">307<\/td><td class=\"n\">$278,970<\/td><td class=\"n\">$119,558<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">6,057<\/td><td class=\"n\">5,149<\/td><td class=\"n\">606<\/td><td class=\"n\">303<\/td><td class=\"n\">$274,994<\/td><td class=\"n\">$117,854<\/td><\/tr><tr><td>Shelby County<\/td><td class=\"n\">5,985<\/td><td class=\"n\">5,087<\/td><td class=\"n\">598<\/td><td class=\"n\">299<\/td><td class=\"n\">$271,696<\/td><td class=\"n\">$116,441<\/td><\/tr><tr><td>Nelson County<\/td><td class=\"n\">5,726<\/td><td class=\"n\">4,867<\/td><td class=\"n\">573<\/td><td class=\"n\">286<\/td><td class=\"n\">$259,961<\/td><td class=\"n\">$111,412<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">5,600<\/td><td class=\"n\">4,760<\/td><td class=\"n\">560<\/td><td class=\"n\">280<\/td><td class=\"n\">$254,259<\/td><td class=\"n\">$108,968<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">5,330<\/td><td class=\"n\">4,531<\/td><td class=\"n\">533<\/td><td class=\"n\">267<\/td><td class=\"n\">$241,983<\/td><td class=\"n\">$103,707<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">5,295<\/td><td class=\"n\">4,501<\/td><td class=\"n\">530<\/td><td class=\"n\">265<\/td><td class=\"n\">$240,411<\/td><td class=\"n\">$103,033<\/td><\/tr><tr><td>Russell County<\/td><td class=\"n\">5,150<\/td><td class=\"n\">4,378<\/td><td class=\"n\">515<\/td><td class=\"n\">258<\/td><td class=\"n\">$233,813<\/td><td class=\"n\">$100,206<\/td><\/tr><tr><td>Muhlenberg County<\/td><td class=\"n\">5,011<\/td><td class=\"n\">4,259<\/td><td class=\"n\">501<\/td><td class=\"n\">251<\/td><td class=\"n\">$227,485<\/td><td class=\"n\">$97,494<\/td><\/tr><tr><td>Taylor County<\/td><td class=\"n\">4,944<\/td><td class=\"n\">4,203<\/td><td class=\"n\">494<\/td><td class=\"n\">247<\/td><td class=\"n\">$224,470<\/td><td class=\"n\">$96,201<\/td><\/tr><tr><td>Leslie County<\/td><td class=\"n\">4,928<\/td><td class=\"n\">4,189<\/td><td class=\"n\">493<\/td><td class=\"n\">246<\/td><td class=\"n\">$223,735<\/td><td class=\"n\">$95,887<\/td><\/tr><tr><td>Boyle County<\/td><td class=\"n\">4,885<\/td><td class=\"n\">4,152<\/td><td class=\"n\">488<\/td><td class=\"n\">244<\/td><td class=\"n\">$221,772<\/td><td class=\"n\">$95,045<\/td><\/tr><tr><td>Carter County<\/td><td class=\"n\">4,501<\/td><td class=\"n\">3,826<\/td><td class=\"n\">450<\/td><td class=\"n\">225<\/td><td class=\"n\">$204,348<\/td><td class=\"n\">$87,578<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">4,470<\/td><td class=\"n\">3,800<\/td><td class=\"n\">447<\/td><td class=\"n\">224<\/td><td class=\"n\">$202,958<\/td><td class=\"n\">$86,982<\/td><\/tr><tr><td>Floyd County<\/td><td class=\"n\">4,343<\/td><td class=\"n\">3,691<\/td><td class=\"n\">434<\/td><td class=\"n\">217<\/td><td class=\"n\">$197,152<\/td><td class=\"n\">$84,494<\/td><\/tr><tr><td>Bell County<\/td><td class=\"n\">4,273<\/td><td class=\"n\">3,632<\/td><td class=\"n\">427<\/td><td class=\"n\">214<\/td><td class=\"n\">$193,978<\/td><td class=\"n\">$83,134<\/td><\/tr><tr><td>Larue County<\/td><td class=\"n\">4,256<\/td><td class=\"n\">3,618<\/td><td class=\"n\">426<\/td><td class=\"n\">213<\/td><td class=\"n\">$193,231<\/td><td class=\"n\">$82,813<\/td><\/tr><tr><td>Bourbon County<\/td><td class=\"n\">4,201<\/td><td class=\"n\">3,571<\/td><td class=\"n\">420<\/td><td class=\"n\">210<\/td><td class=\"n\">$190,720<\/td><td class=\"n\">$81,737<\/td><\/tr><tr><td>Rowan County<\/td><td class=\"n\">4,196<\/td><td class=\"n\">3,566<\/td><td class=\"n\">420<\/td><td class=\"n\">210<\/td><td class=\"n\">$190,479<\/td><td class=\"n\">$81,634<\/td><\/tr><tr><td>Owen County<\/td><td class=\"n\">4,164<\/td><td class=\"n\">3,539<\/td><td class=\"n\">416<\/td><td class=\"n\">208<\/td><td class=\"n\">$189,028<\/td><td class=\"n\">$81,012<\/td><\/tr><tr><td>Knox County<\/td><td class=\"n\">4,128<\/td><td class=\"n\">3,509<\/td><td class=\"n\">413<\/td><td class=\"n\">206<\/td><td class=\"n\">$187,423<\/td><td class=\"n\">$80,324<\/td><\/tr><tr><td>Graves County<\/td><td class=\"n\">3,967<\/td><td class=\"n\">3,372<\/td><td class=\"n\">397<\/td><td class=\"n\">198<\/td><td class=\"n\">$180,121<\/td><td class=\"n\">$77,195<\/td><\/tr><tr><td>Hart County<\/td><td class=\"n\">3,812<\/td><td class=\"n\">3,240<\/td><td class=\"n\">381<\/td><td class=\"n\">191<\/td><td class=\"n\">$173,047<\/td><td class=\"n\">$74,163<\/td><\/tr><tr><td>Anderson County<\/td><td class=\"n\">3,775<\/td><td class=\"n\">3,208<\/td><td class=\"n\">377<\/td><td class=\"n\">189<\/td><td class=\"n\">$171,364<\/td><td class=\"n\">$73,442<\/td><\/tr><tr><td>Greenup County<\/td><td class=\"n\">3,689<\/td><td class=\"n\">3,136<\/td><td class=\"n\">369<\/td><td class=\"n\">184<\/td><td class=\"n\">$167,497<\/td><td class=\"n\">$71,785<\/td><\/tr><tr><td>Mason County<\/td><td class=\"n\">3,604<\/td><td class=\"n\">3,063<\/td><td class=\"n\">360<\/td><td class=\"n\">180<\/td><td class=\"n\">$163,624<\/td><td class=\"n\">$70,124<\/td><\/tr><tr><td>Hopkins County<\/td><td class=\"n\">3,328<\/td><td class=\"n\">2,829<\/td><td class=\"n\">333<\/td><td class=\"n\">166<\/td><td class=\"n\">$151,078<\/td><td class=\"n\">$64,748<\/td><\/tr><tr><td>Powell County<\/td><td class=\"n\">3,291<\/td><td class=\"n\">2,798<\/td><td class=\"n\">329<\/td><td class=\"n\">165<\/td><td class=\"n\">$149,430<\/td><td class=\"n\">$64,041<\/td><\/tr><tr><td>Harlan County<\/td><td class=\"n\">3,277<\/td><td class=\"n\">2,786<\/td><td class=\"n\">328<\/td><td class=\"n\">164<\/td><td class=\"n\">$148,781<\/td><td class=\"n\">$63,763<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">3,268<\/td><td class=\"n\">2,777<\/td><td class=\"n\">327<\/td><td class=\"n\">163<\/td><td class=\"n\">$148,344<\/td><td class=\"n\">$63,576<\/td><\/tr><tr><td>Woodford County<\/td><td class=\"n\">3,254<\/td><td class=\"n\">2,765<\/td><td class=\"n\">325<\/td><td class=\"n\">163<\/td><td class=\"n\">$147,708<\/td><td class=\"n\">$63,303<\/td><\/tr><tr><td>Grayson County<\/td><td class=\"n\">3,214<\/td><td class=\"n\">2,732<\/td><td class=\"n\">321<\/td><td class=\"n\">161<\/td><td class=\"n\">$145,900<\/td><td class=\"n\">$62,529<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">3,209<\/td><td class=\"n\">2,727<\/td><td class=\"n\">321<\/td><td class=\"n\">160<\/td><td class=\"n\">$145,678<\/td><td class=\"n\">$62,434<\/td><\/tr><tr><td>Knott County<\/td><td class=\"n\">2,873<\/td><td class=\"n\">2,442<\/td><td class=\"n\">287<\/td><td class=\"n\">144<\/td><td class=\"n\">$130,428<\/td><td class=\"n\">$55,898<\/td><\/tr><tr><td>Livingston County<\/td><td class=\"n\">2,774<\/td><td class=\"n\">2,358<\/td><td class=\"n\">277<\/td><td class=\"n\">139<\/td><td class=\"n\">$125,958<\/td><td class=\"n\">$53,982<\/td><\/tr><tr><td>Breckinridge County<\/td><td class=\"n\">2,661<\/td><td class=\"n\">2,262<\/td><td class=\"n\">266<\/td><td class=\"n\">133<\/td><td class=\"n\">$120,796<\/td><td class=\"n\">$51,770<\/td><\/tr><tr><td>Harrison County<\/td><td class=\"n\">2,624<\/td><td class=\"n\">2,231<\/td><td class=\"n\">262<\/td><td class=\"n\">131<\/td><td class=\"n\">$119,136<\/td><td class=\"n\">$51,058<\/td><\/tr><tr><td>Rockcastle County<\/td><td class=\"n\">2,561<\/td><td class=\"n\">2,176<\/td><td class=\"n\">256<\/td><td class=\"n\">128<\/td><td class=\"n\">$116,248<\/td><td class=\"n\">$49,820<\/td><\/tr><tr><td>Mercer County<\/td><td class=\"n\">2,523<\/td><td class=\"n\">2,145<\/td><td class=\"n\">252<\/td><td class=\"n\">126<\/td><td class=\"n\">$114,565<\/td><td class=\"n\">$49,099<\/td><\/tr><tr><td>Lewis County<\/td><td class=\"n\">2,516<\/td><td class=\"n\">2,139<\/td><td class=\"n\">252<\/td><td class=\"n\">126<\/td><td class=\"n\">$114,235<\/td><td class=\"n\">$48,958<\/td><\/tr><tr><td>Simpson County<\/td><td class=\"n\">2,465<\/td><td class=\"n\">2,095<\/td><td class=\"n\">247<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,914<\/td><td class=\"n\">$47,963<\/td><\/tr><tr><td>Gallatin County<\/td><td class=\"n\">2,409<\/td><td class=\"n\">2,048<\/td><td class=\"n\">241<\/td><td class=\"n\">120<\/td><td class=\"n\">$109,377<\/td><td class=\"n\">$46,876<\/td><\/tr><tr><td>Bath County<\/td><td class=\"n\">2,351<\/td><td class=\"n\">1,998<\/td><td class=\"n\">235<\/td><td class=\"n\">118<\/td><td class=\"n\">$106,737<\/td><td class=\"n\">$45,744<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">2,327<\/td><td class=\"n\">1,978<\/td><td class=\"n\">233<\/td><td class=\"n\">116<\/td><td class=\"n\">$105,643<\/td><td class=\"n\">$45,275<\/td><\/tr><tr><td>Meade County<\/td><td class=\"n\">2,296<\/td><td class=\"n\">1,952<\/td><td class=\"n\">230<\/td><td class=\"n\">115<\/td><td class=\"n\">$104,241<\/td><td class=\"n\">$44,675<\/td><\/tr><tr><td>Fleming County<\/td><td class=\"n\">2,196<\/td><td class=\"n\">1,867<\/td><td class=\"n\">220<\/td><td class=\"n\">110<\/td><td class=\"n\">$99,715<\/td><td class=\"n\">$42,735<\/td><\/tr><tr><td>Letcher County<\/td><td class=\"n\">2,154<\/td><td class=\"n\">1,831<\/td><td class=\"n\">215<\/td><td class=\"n\">108<\/td><td class=\"n\">$97,791<\/td><td class=\"n\">$41,910<\/td><\/tr><tr><td>Breathitt County<\/td><td class=\"n\">2,130<\/td><td class=\"n\">1,810<\/td><td class=\"n\">213<\/td><td class=\"n\">106<\/td><td class=\"n\">$96,685<\/td><td class=\"n\">$41,436<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">2,087<\/td><td class=\"n\">1,774<\/td><td class=\"n\">209<\/td><td class=\"n\">104<\/td><td class=\"n\">$94,771<\/td><td class=\"n\">$40,616<\/td><\/tr><tr><td>Ballard County<\/td><td class=\"n\">2,024<\/td><td class=\"n\">1,720<\/td><td class=\"n\">202<\/td><td class=\"n\">101<\/td><td class=\"n\">$91,884<\/td><td class=\"n\">$39,379<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">1,954<\/td><td class=\"n\">1,660<\/td><td class=\"n\">195<\/td><td class=\"n\">98<\/td><td class=\"n\">$88,689<\/td><td class=\"n\">$38,010<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">1,942<\/td><td class=\"n\">1,651<\/td><td class=\"n\">194<\/td><td class=\"n\">97<\/td><td class=\"n\">$88,157<\/td><td class=\"n\">$37,781<\/td><\/tr><tr><td>Adair County<\/td><td class=\"n\">1,833<\/td><td class=\"n\">1,558<\/td><td class=\"n\">183<\/td><td class=\"n\">92<\/td><td class=\"n\">$83,200<\/td><td class=\"n\">$35,657<\/td><\/tr><tr><td>Spencer County<\/td><td class=\"n\">1,765<\/td><td class=\"n\">1,500<\/td><td class=\"n\">177<\/td><td class=\"n\">88<\/td><td class=\"n\">$80,141<\/td><td class=\"n\">$34,346<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">1,701<\/td><td class=\"n\">1,446<\/td><td class=\"n\">170<\/td><td class=\"n\">85<\/td><td class=\"n\">$77,211<\/td><td class=\"n\">$33,090<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">1,667<\/td><td class=\"n\">1,417<\/td><td class=\"n\">167<\/td><td class=\"n\">83<\/td><td class=\"n\">$75,677<\/td><td class=\"n\">$32,433<\/td><\/tr><tr><td>Casey County<\/td><td class=\"n\">1,656<\/td><td class=\"n\">1,408<\/td><td class=\"n\">166<\/td><td class=\"n\">83<\/td><td class=\"n\">$75,181<\/td><td class=\"n\">$32,221<\/td><\/tr><tr><td>Todd County<\/td><td class=\"n\">1,647<\/td><td class=\"n\">1,400<\/td><td class=\"n\">165<\/td><td class=\"n\">82<\/td><td class=\"n\">$74,769<\/td><td class=\"n\">$32,044<\/td><\/tr><tr><td>McCreary County<\/td><td class=\"n\">1,646<\/td><td class=\"n\">1,399<\/td><td class=\"n\">165<\/td><td class=\"n\">82<\/td><td class=\"n\">$74,729<\/td><td class=\"n\">$32,027<\/td><\/tr><tr><td>Pendleton County<\/td><td class=\"n\">1,640<\/td><td class=\"n\">1,394<\/td><td class=\"n\">164<\/td><td class=\"n\">82<\/td><td class=\"n\">$74,447<\/td><td class=\"n\">$31,906<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">1,632<\/td><td class=\"n\">1,387<\/td><td class=\"n\">163<\/td><td class=\"n\">82<\/td><td class=\"n\">$74,081<\/td><td class=\"n\">$31,749<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">1,587<\/td><td class=\"n\">1,349<\/td><td class=\"n\">159<\/td><td class=\"n\">79<\/td><td class=\"n\">$72,044<\/td><td class=\"n\">$30,876<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">1,475<\/td><td class=\"n\">1,254<\/td><td class=\"n\">148<\/td><td class=\"n\">74<\/td><td class=\"n\">$66,973<\/td><td class=\"n\">$28,703<\/td><\/tr><tr><td>Trigg County<\/td><td class=\"n\">1,413<\/td><td class=\"n\">1,201<\/td><td class=\"n\">141<\/td><td class=\"n\">71<\/td><td class=\"n\">$64,168<\/td><td class=\"n\">$27,500<\/td><\/tr><tr><td>Estill County<\/td><td class=\"n\">1,328<\/td><td class=\"n\">1,128<\/td><td class=\"n\">133<\/td><td class=\"n\">66<\/td><td class=\"n\">$60,274<\/td><td class=\"n\">$25,832<\/td><\/tr><tr><td>Ohio County<\/td><td class=\"n\">1,295<\/td><td class=\"n\">1,100<\/td><td class=\"n\">129<\/td><td class=\"n\">65<\/td><td class=\"n\">$58,770<\/td><td class=\"n\">$25,187<\/td><\/tr><tr><td>Caldwell County<\/td><td class=\"n\">1,288<\/td><td class=\"n\">1,094<\/td><td class=\"n\">129<\/td><td class=\"n\">64<\/td><td class=\"n\">$58,458<\/td><td class=\"n\">$25,053<\/td><\/tr><tr><td>Wolfe County<\/td><td class=\"n\">1,241<\/td><td class=\"n\">1,054<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,320<\/td><td class=\"n\">$24,137<\/td><\/tr><tr><td>Garrard County<\/td><td class=\"n\">1,171<\/td><td class=\"n\">995<\/td><td class=\"n\">117<\/td><td class=\"n\">59<\/td><td class=\"n\">$53,162<\/td><td class=\"n\">$22,784<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">1,104<\/td><td class=\"n\">938<\/td><td class=\"n\">110<\/td><td class=\"n\">55<\/td><td class=\"n\">$50,104<\/td><td class=\"n\">$21,473<\/td><\/tr><tr><td>Cumberland County<\/td><td class=\"n\">1,086<\/td><td class=\"n\">923<\/td><td class=\"n\">109<\/td><td class=\"n\">54<\/td><td class=\"n\">$49,325<\/td><td class=\"n\">$21,139<\/td><\/tr><tr><td>Butler County<\/td><td class=\"n\">1,050<\/td><td class=\"n\">892<\/td><td class=\"n\">105<\/td><td class=\"n\">52<\/td><td class=\"n\">$47,655<\/td><td class=\"n\">$20,424<\/td><\/tr><tr><td>Martin County<\/td><td class=\"n\">1,020<\/td><td class=\"n\">867<\/td><td class=\"n\">102<\/td><td class=\"n\">51<\/td><td class=\"n\">$46,290<\/td><td class=\"n\">$19,839<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">973<\/td><td class=\"n\">827<\/td><td class=\"n\">97<\/td><td class=\"n\">49<\/td><td class=\"n\">$44,169<\/td><td class=\"n\">$18,930<\/td><\/tr><tr><td>Crittenden County<\/td><td class=\"n\">948<\/td><td class=\"n\">806<\/td><td class=\"n\">95<\/td><td class=\"n\">47<\/td><td class=\"n\">$43,030<\/td><td class=\"n\">$18,441<\/td><\/tr><tr><td>Metcalfe County<\/td><td class=\"n\">944<\/td><td class=\"n\">802<\/td><td class=\"n\">94<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,840<\/td><td class=\"n\">$18,360<\/td><\/tr><tr><td>Clinton County<\/td><td class=\"n\">939<\/td><td class=\"n\">798<\/td><td class=\"n\">94<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,621<\/td><td class=\"n\">$18,266<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">902<\/td><td class=\"n\">767<\/td><td class=\"n\">90<\/td><td class=\"n\">45<\/td><td class=\"n\">$40,945<\/td><td class=\"n\">$17,548<\/td><\/tr><tr><td>Menifee County<\/td><td class=\"n\">889<\/td><td class=\"n\">755<\/td><td class=\"n\">89<\/td><td class=\"n\">44<\/td><td class=\"n\">$40,342<\/td><td class=\"n\">$17,289<\/td><\/tr><tr><td>Fulton County<\/td><td class=\"n\">872<\/td><td class=\"n\">741<\/td><td class=\"n\">87<\/td><td class=\"n\">44<\/td><td class=\"n\">$39,572<\/td><td class=\"n\">$16,960<\/td><\/tr><tr><td>Magoffin County<\/td><td class=\"n\">842<\/td><td class=\"n\">715<\/td><td class=\"n\">84<\/td><td class=\"n\">42<\/td><td class=\"n\">$38,215<\/td><td class=\"n\">$16,378<\/td><\/tr><tr><td>Green County<\/td><td class=\"n\">787<\/td><td class=\"n\">669<\/td><td class=\"n\">79<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,744<\/td><td class=\"n\">$15,319<\/td><\/tr><tr><td>Bracken County<\/td><td class=\"n\">740<\/td><td class=\"n\">629<\/td><td class=\"n\">74<\/td><td class=\"n\">37<\/td><td class=\"n\">$33,612<\/td><td class=\"n\">$14,405<\/td><\/tr><tr><td>Trimble County<\/td><td class=\"n\">730<\/td><td class=\"n\">620<\/td><td class=\"n\">73<\/td><td class=\"n\">36<\/td><td class=\"n\">$33,137<\/td><td class=\"n\">$14,202<\/td><\/tr><tr><td>McLean County<\/td><td class=\"n\">713<\/td><td class=\"n\">606<\/td><td class=\"n\">71<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,375<\/td><td class=\"n\">$13,875<\/td><\/tr><tr><td>Lyon County<\/td><td class=\"n\">696<\/td><td class=\"n\">591<\/td><td class=\"n\">70<\/td><td class=\"n\">35<\/td><td class=\"n\">$31,585<\/td><td class=\"n\">$13,537<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">625<\/td><td class=\"n\">531<\/td><td class=\"n\">62<\/td><td class=\"n\">31<\/td><td class=\"n\">$28,359<\/td><td class=\"n\">$12,154<\/td><\/tr><tr><td>Carlisle County<\/td><td class=\"n\">566<\/td><td class=\"n\">481<\/td><td class=\"n\">57<\/td><td class=\"n\">28<\/td><td class=\"n\">$25,680<\/td><td class=\"n\">$11,006<\/td><\/tr><tr><td>Nicholas County<\/td><td class=\"n\">527<\/td><td class=\"n\">448<\/td><td class=\"n\">53<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,919<\/td><td class=\"n\">$10,251<\/td><\/tr><tr><td>Webster County<\/td><td class=\"n\">377<\/td><td class=\"n\">321<\/td><td class=\"n\">38<\/td><td class=\"n\">19<\/td><td class=\"n\">$17,120<\/td><td class=\"n\">$7,337<\/td><\/tr><tr><td>Elliott County<\/td><td class=\"n\">370<\/td><td class=\"n\">314<\/td><td class=\"n\">37<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,776<\/td><td class=\"n\">$7,190<\/td><\/tr><tr><td>Edmonson County<\/td><td class=\"n\">299<\/td><td class=\"n\">254<\/td><td class=\"n\">30<\/td><td class=\"n\">15<\/td><td class=\"n\">$13,575<\/td><td class=\"n\">$5,818<\/td><\/tr><tr><td>Hickman County<\/td><td class=\"n\">203<\/td><td class=\"n\">173<\/td><td class=\"n\">20<\/td><td class=\"n\">10<\/td><td class=\"n\">$9,228<\/td><td class=\"n\">$3,955<\/td><\/tr><tr><td>Owsley County<\/td><td class=\"n\">137<\/td><td class=\"n\">117<\/td><td class=\"n\">14<\/td><td class=\"n\">6.9<\/td><td class=\"n\">$6,234<\/td><td class=\"n\">$2,672<\/td><\/tr><tr><td>Robertson County<\/td><td class=\"n\">43<\/td><td class=\"n\">37<\/td><td class=\"n\">4.3<\/td><td class=\"n\">2.2<\/td><td class=\"n\">$1,960<\/td><td class=\"n\">$840<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-l\">L<\/h3><details class=\"sds-state\" id=\"louisiana\"><summary>Louisiana Spend Data<\/summary><div class=\"sds-state-body\"><h3>Louisiana Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $47.55 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $141.3 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 733,086<\/li><li><strong>2026 male fan accounts:<\/strong> 623,123 accounts &amp; $40.4 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 73,309 accounts &amp; $4.75 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 36,654 accounts &amp; $2.38 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $33.3 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $14.3 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $132,023<\/li><li><strong>National rank (per-capita):<\/strong> #47<\/li><li><strong>National rank (total):<\/strong> #31<\/li><li><strong>Change vs FY2025:<\/strong> +0.3%<\/li><li><strong>Cities in dataset:<\/strong> 4<\/li><li><strong>Counties in dataset:<\/strong> 64<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-louisiana-4\">Cities in Louisiana (4)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>New Orleans<\/td><td class=\"n\">$8.68 million<\/td><td class=\"n\">$288,113<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$8.96 million<\/td><td class=\"n\">$27.24 million<\/td><td class=\"n\">51<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Baton Rouge<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$205,387<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$3.56 million<\/td><td class=\"n\">$10.82 million<\/td><td class=\"n\">96<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Lafayette<\/td><td class=\"n\">$3.38 million<\/td><td class=\"n\">$283,758<\/td><td class=\"n up\">+20.5%<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">$7.87 million<\/td><td class=\"n\">100<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Shreveport<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$123,780<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$5.95 million<\/td><td class=\"n\">143<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Louisiana cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>New Orleans<\/td><td class=\"n\">133,808<\/td><td class=\"n\">113,737<\/td><td class=\"n\">13,381<\/td><td class=\"n\">6,690<\/td><td class=\"n\">$6.07 million<\/td><td class=\"n\">$2.60 million<\/td><\/tr><tr><td>Baton Rouge<\/td><td class=\"n\">54,747<\/td><td class=\"n\">46,535<\/td><td class=\"n\">5,475<\/td><td class=\"n\">2,737<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$1.07 million<\/td><\/tr><tr><td>Lafayette<\/td><td class=\"n\">52,131<\/td><td class=\"n\">44,311<\/td><td class=\"n\">5,213<\/td><td class=\"n\">2,607<\/td><td class=\"n\">$2.37 million<\/td><td class=\"n\">$1.01 million<\/td><\/tr><tr><td>Shreveport<\/td><td class=\"n\">28,120<\/td><td class=\"n\">23,902<\/td><td class=\"n\">2,812<\/td><td class=\"n\">1,406<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">$547,131<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-louisiana-64\">Counties in Louisiana (64), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Orleans Parish<\/td><td class=\"n\">$8.91 million<\/td><td class=\"n\">$298,051<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$8.87 million<\/td><td class=\"n\">$27.15 million<\/td><td class=\"n\">76<\/td><td class=\"n\">116<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Plaquemines Parish<\/td><td class=\"n\">$502,375<\/td><td class=\"n\">$193,767<\/td><td class=\"n up\">+20.0%<\/td><td class=\"n\">$418,733<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">1168<\/td><td class=\"n\">1231<\/td><\/tr><tr><td class=\"r\">3<\/td><td>LaSalle Parish<\/td><td class=\"n\">$344,897<\/td><td class=\"n\">$180,776<\/td><td class=\"n up\">+37.0%<\/td><td class=\"n\">$251,763<\/td><td class=\"n\">$493,930<\/td><td class=\"n\">1559<\/td><td class=\"n\">1538<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Lafayette Parish<\/td><td class=\"n\">$3.63 million<\/td><td class=\"n\">$173,636<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$3.71 million<\/td><td class=\"n\">$10.78 million<\/td><td class=\"n\">1758<\/td><td class=\"n\">263<\/td><\/tr><tr><td class=\"r\">5<\/td><td>St. Charles Parish<\/td><td class=\"n\">$663,926<\/td><td class=\"n\">$152,932<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$670,786<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">2298<\/td><td class=\"n\">1018<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Calcasieu Parish<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$151,953<\/td><td class=\"n down\">-1.8%<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">$7.32 million<\/td><td class=\"n\">2318<\/td><td class=\"n\">371<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Vernon Parish<\/td><td class=\"n\">$588,490<\/td><td class=\"n\">$151,391<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$589,479<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">2330<\/td><td class=\"n\">1099<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Madison Parish<\/td><td class=\"n\">$136,489<\/td><td class=\"n\">$144,919<\/td><td class=\"n down\">-5.8%<\/td><td class=\"n\">$144,901<\/td><td class=\"n\">$374,547<\/td><td class=\"n\">2456<\/td><td class=\"n\">2207<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Lafourche Parish<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$144,913<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">2457<\/td><td class=\"n\">713<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Terrebonne Parish<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$143,483<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$3.16 million<\/td><td class=\"n\">2478<\/td><td class=\"n\">672<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Franklin Parish<\/td><td class=\"n\">$229,511<\/td><td class=\"n\">$139,454<\/td><td class=\"n down\">-5.1%<\/td><td class=\"n\">$241,890<\/td><td class=\"n\">$579,710<\/td><td class=\"n\">2550<\/td><td class=\"n\">1876<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Morehouse Parish<\/td><td class=\"n\">$263,433<\/td><td class=\"n\">$135,541<\/td><td class=\"n up\">+18.4%<\/td><td class=\"n\">$222,434<\/td><td class=\"n\">$546,278<\/td><td class=\"n\">2609<\/td><td class=\"n\">1762<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Cameron Parish<\/td><td class=\"n\">$44,601<\/td><td class=\"n\">$129,888<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$45,300<\/td><td class=\"n\">$134,075<\/td><td class=\"n\">2673<\/td><td class=\"n\">2733<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Jefferson Parish<\/td><td class=\"n\">$4.34 million<\/td><td class=\"n\">$128,532<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$4.13 million<\/td><td class=\"n\">$11.97 million<\/td><td class=\"n\">2700<\/td><td class=\"n\">225<\/td><\/tr><tr><td class=\"r\">15<\/td><td>St. Martin Parish<\/td><td class=\"n\">$505,309<\/td><td class=\"n\">$128,074<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$519,787<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">2707<\/td><td class=\"n\">1225<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Iberville Parish<\/td><td class=\"n\">$287,949<\/td><td class=\"n\">$127,863<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$293,868<\/td><td class=\"n\">$818,911<\/td><td class=\"n\">2710<\/td><td class=\"n\">1687<\/td><\/tr><tr><td class=\"r\">17<\/td><td>St. Mary Parish<\/td><td class=\"n\">$433,489<\/td><td class=\"n\">$123,921<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$423,379<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">2756<\/td><td class=\"n\">1335<\/td><\/tr><tr><td class=\"r\">18<\/td><td>St. James Parish<\/td><td class=\"n\">$154,821<\/td><td class=\"n\">$121,442<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$150,128<\/td><td class=\"n\">$496,893<\/td><td class=\"n\">2775<\/td><td class=\"n\">2113<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Natchitoches Parish<\/td><td class=\"n\">$317,470<\/td><td class=\"n\">$121,302<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$320,874<\/td><td class=\"n\">$916,971<\/td><td class=\"n\">2778<\/td><td class=\"n\">1614<\/td><\/tr><tr><td class=\"r\">20<\/td><td>West Carroll Parish<\/td><td class=\"n\">$59,828<\/td><td class=\"n\">$120,908<\/td><td class=\"n up\">+19.8%<\/td><td class=\"n\">$49,946<\/td><td class=\"n\">$130,489<\/td><td class=\"n\">2780<\/td><td class=\"n\">2631<\/td><\/tr><tr><td class=\"r\">21<\/td><td>St. Bernard Parish<\/td><td class=\"n\">$405,870<\/td><td class=\"n\">$120,895<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$390,566<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">2781<\/td><td class=\"n\">1388<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Tensas Parish<\/td><td class=\"n\">$6,778<\/td><td class=\"n\">$120,465<\/td><td class=\"n down\">-33.3%<\/td><td class=\"n\">$10,163<\/td><td class=\"n\">$45,295<\/td><td class=\"n\">2783<\/td><td class=\"n\">3016<\/td><\/tr><tr><td class=\"r\">23<\/td><td>St. John the Baptist Parish<\/td><td class=\"n\">$347,007<\/td><td class=\"n\">$120,172<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$326,682<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">2786<\/td><td class=\"n\">1536<\/td><\/tr><tr><td class=\"r\">24<\/td><td>East Baton Rouge Parish<\/td><td class=\"n\">$4.26 million<\/td><td class=\"n\">$119,840<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$4.29 million<\/td><td class=\"n\">$12.82 million<\/td><td class=\"n\">2789<\/td><td class=\"n\">228<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Beauregard Parish<\/td><td class=\"n\">$314,627<\/td><td class=\"n\">$119,773<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$283,414<\/td><td class=\"n\">$757,630<\/td><td class=\"n\">2791<\/td><td class=\"n\">1622<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Richland Parish<\/td><td class=\"n\">$153,166<\/td><td class=\"n\">$119,570<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$154,774<\/td><td class=\"n\">$416,352<\/td><td class=\"n\">2797<\/td><td class=\"n\">2119<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Bossier Parish<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$119,377<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$3.61 million<\/td><td class=\"n\">2801<\/td><td class=\"n\">673<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Avoyelles Parish<\/td><td class=\"n\">$320,081<\/td><td class=\"n\">$118,619<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$281,962<\/td><td class=\"n\">$718,979<\/td><td class=\"n\">2813<\/td><td class=\"n\">1606<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Jefferson Davis Parish<\/td><td class=\"n\">$258,187<\/td><td class=\"n\">$118,290<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$243,341<\/td><td class=\"n\">$823,276<\/td><td class=\"n\">2816<\/td><td class=\"n\">1775<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Bienville Parish<\/td><td class=\"n\">$79,515<\/td><td class=\"n\">$118,163<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$79,275<\/td><td class=\"n\">$250,736<\/td><td class=\"n\">2820<\/td><td class=\"n\">2514<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Caddo Parish<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">$117,176<\/td><td class=\"n down\">-5.8%<\/td><td class=\"n\">$2.15 million<\/td><td class=\"n\">$6.74 million<\/td><td class=\"n\">2829<\/td><td class=\"n\">444<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Allen Parish<\/td><td class=\"n\">$169,180<\/td><td class=\"n\">$116,623<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$169,584<\/td><td class=\"n\">$522,586<\/td><td class=\"n\">2836<\/td><td class=\"n\">2062<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Assumption Parish<\/td><td class=\"n\">$139,773<\/td><td class=\"n\">$116,048<\/td><td class=\"n down\">-5.2%<\/td><td class=\"n\">$147,515<\/td><td class=\"n\">$388,539<\/td><td class=\"n\">2841<\/td><td class=\"n\">2190<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Red River Parish<\/td><td class=\"n\">$24,271<\/td><td class=\"n\">$115,673<\/td><td class=\"n down\">-39.4%<\/td><td class=\"n\">$40,073<\/td><td class=\"n\">$154,619<\/td><td class=\"n\">2845<\/td><td class=\"n\">2880<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Catahoula Parish<\/td><td class=\"n\">$33,566<\/td><td class=\"n\">$115,579<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$31,942<\/td><td class=\"n\">$109,839<\/td><td class=\"n\">2848<\/td><td class=\"n\">2820<\/td><\/tr><tr><td class=\"r\">36<\/td><td>West Baton Rouge Parish<\/td><td class=\"n\">$218,936<\/td><td class=\"n\">$115,409<\/td><td class=\"n down\">-13.7%<\/td><td class=\"n\">$253,795<\/td><td class=\"n\">$889,184<\/td><td class=\"n\">2850<\/td><td class=\"n\">1903<\/td><\/tr><tr><td class=\"r\">37<\/td><td>East Carroll Parish<\/td><td class=\"n\">$17,024<\/td><td class=\"n\">$114,541<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$16,842<\/td><td class=\"n\">$51,911<\/td><td class=\"n\">2861<\/td><td class=\"n\">2937<\/td><\/tr><tr><td class=\"r\">38<\/td><td>St. Tammany Parish<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$114,193<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$2.30 million<\/td><td class=\"n\">$6.43 million<\/td><td class=\"n\">2864<\/td><td class=\"n\">386<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Caldwell Parish<\/td><td class=\"n\">$35,309<\/td><td class=\"n\">$113,071<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$34,265<\/td><td class=\"n\">$112,347<\/td><td class=\"n\">2880<\/td><td class=\"n\">2802<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Tangipahoa Parish<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$112,798<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">2885<\/td><td class=\"n\">674<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Ascension Parish<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$112,042<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$3.46 million<\/td><td class=\"n\">2892<\/td><td class=\"n\">702<\/td><\/tr><tr><td class=\"r\">42<\/td><td>St. Helena Parish<\/td><td class=\"n\">$41,213<\/td><td class=\"n\">$111,153<\/td><td class=\"n up\">+33.9%<\/td><td class=\"n\">$30,781<\/td><td class=\"n\">$68,451<\/td><td class=\"n\">2902<\/td><td class=\"n\">2760<\/td><\/tr><tr><td class=\"r\">43<\/td><td>East Feliciana Parish<\/td><td class=\"n\">$110,513<\/td><td class=\"n\">$110,714<\/td><td class=\"n up\">+18.2%<\/td><td class=\"n\">$93,504<\/td><td class=\"n\">$232,140<\/td><td class=\"n\">2908<\/td><td class=\"n\">2340<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Vermilion Parish<\/td><td class=\"n\">$442,279<\/td><td class=\"n\">$110,024<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$446,610<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">2913<\/td><td class=\"n\">1321<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Livingston Parish<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$108,611<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$3.51 million<\/td><td class=\"n\">2929<\/td><td class=\"n\">645<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Grant Parish<\/td><td class=\"n\">$125,404<\/td><td class=\"n\">$107,822<\/td><td class=\"n up\">+17.0%<\/td><td class=\"n\">$107,152<\/td><td class=\"n\">$267,559<\/td><td class=\"n\">2940<\/td><td class=\"n\">2259<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Iberia Parish<\/td><td class=\"n\">$499,575<\/td><td class=\"n\">$107,241<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$493,071<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">2946<\/td><td class=\"n\">1237<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Union Parish<\/td><td class=\"n\">$107,347<\/td><td class=\"n\">$106,584<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$101,634<\/td><td class=\"n\">$341,978<\/td><td class=\"n\">2961<\/td><td class=\"n\">2355<\/td><\/tr><tr><td class=\"r\">49<\/td><td>West Feliciana Parish<\/td><td class=\"n\">$61,305<\/td><td class=\"n\">$106,411<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$57,786<\/td><td class=\"n\">$160,767<\/td><td class=\"n\">2966<\/td><td class=\"n\">2620<\/td><\/tr><tr><td class=\"r\">50<\/td><td>De Soto Parish<\/td><td class=\"n\">$159,329<\/td><td class=\"n\">$105,525<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$164,647<\/td><td class=\"n\">$433,034<\/td><td class=\"n\">2975<\/td><td class=\"n\">2095<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Pointe Coupee Parish<\/td><td class=\"n\">$93,184<\/td><td class=\"n\">$105,270<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$92,632<\/td><td class=\"n\">$310,331<\/td><td class=\"n\">2979<\/td><td class=\"n\">2431<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Sabine Parish<\/td><td class=\"n\">$106,347<\/td><td class=\"n\">$103,897<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$106,571<\/td><td class=\"n\">$330,804<\/td><td class=\"n\">2987<\/td><td class=\"n\">2363<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Claiborne Parish<\/td><td class=\"n\">$36,042<\/td><td class=\"n\">$103,575<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$35,717<\/td><td class=\"n\">$117,811<\/td><td class=\"n\">2991<\/td><td class=\"n\">2796<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Jackson Parish<\/td><td class=\"n\">$52,613<\/td><td class=\"n\">$102,650<\/td><td class=\"n up\">+9.8%<\/td><td class=\"n\">$47,913<\/td><td class=\"n\">$134,889<\/td><td class=\"n\">3002<\/td><td class=\"n\">2680<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Winn Parish<\/td><td class=\"n\">$44,429<\/td><td class=\"n\">$102,346<\/td><td class=\"n down\">-14.0%<\/td><td class=\"n\">$51,688<\/td><td class=\"n\">$171,679<\/td><td class=\"n\">3005<\/td><td class=\"n\">2737<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Washington Parish<\/td><td class=\"n\">$275,048<\/td><td class=\"n\">$100,703<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$262,507<\/td><td class=\"n\">$726,855<\/td><td class=\"n\">3012<\/td><td class=\"n\">1725<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Acadia Parish<\/td><td class=\"n\">$364,915<\/td><td class=\"n\">$99,902<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$369,078<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">3022<\/td><td class=\"n\">1490<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Evangeline Parish<\/td><td class=\"n\">$165,553<\/td><td class=\"n\">$99,316<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$167,551<\/td><td class=\"n\">$486,226<\/td><td class=\"n\">3026<\/td><td class=\"n\">2071<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Webster Parish<\/td><td class=\"n\">$173,677<\/td><td class=\"n\">$96,520<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$166,680<\/td><td class=\"n\">$588,136<\/td><td class=\"n\">3047<\/td><td class=\"n\">2041<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Concordia Parish<\/td><td class=\"n\">$35,952<\/td><td class=\"n\">$94,497<\/td><td class=\"n down\">-19.1%<\/td><td class=\"n\">$44,429<\/td><td class=\"n\">$164,966<\/td><td class=\"n\">3059<\/td><td class=\"n\">2797<\/td><\/tr><tr><td class=\"r\">61<\/td><td>St. Landry Parish<\/td><td class=\"n\">$469,391<\/td><td class=\"n\">$90,799<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$475,648<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">3074<\/td><td class=\"n\">1281<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Ouachita Parish<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$90,161<\/td><td class=\"n down\">-15.5%<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$4.25 million<\/td><td class=\"n\">3076<\/td><td class=\"n\">757<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Lincoln Parish<\/td><td class=\"n\">$217,884<\/td><td class=\"n\">$87,581<\/td><td class=\"n down\">-30.8%<\/td><td class=\"n\">$314,776<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">3082<\/td><td class=\"n\">1909<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Rapides Parish<\/td><td class=\"n\">$606,023<\/td><td class=\"n\">$76,017<\/td><td class=\"n down\">-10.0%<\/td><td class=\"n\">$673,690<\/td><td class=\"n\">$2.20 million<\/td><td class=\"n\">3089<\/td><td class=\"n\">1087<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Louisiana counties (64), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Orleans Parish<\/td><td class=\"n\">137,325<\/td><td class=\"n\">116,727<\/td><td class=\"n\">13,733<\/td><td class=\"n\">6,866<\/td><td class=\"n\">$6.23 million<\/td><td class=\"n\">$2.67 million<\/td><\/tr><tr><td>Jefferson Parish<\/td><td class=\"n\">66,970<\/td><td class=\"n\">56,924<\/td><td class=\"n\">6,697<\/td><td class=\"n\">3,348<\/td><td class=\"n\">$3.04 million<\/td><td class=\"n\">$1.30 million<\/td><\/tr><tr><td>East Baton Rouge Parish<\/td><td class=\"n\">65,675<\/td><td class=\"n\">55,824<\/td><td class=\"n\">6,567<\/td><td class=\"n\">3,284<\/td><td class=\"n\">$2.98 million<\/td><td class=\"n\">$1.28 million<\/td><\/tr><tr><td>Lafayette Parish<\/td><td class=\"n\">55,898<\/td><td class=\"n\">47,514<\/td><td class=\"n\">5,590<\/td><td class=\"n\">2,795<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$1.09 million<\/td><\/tr><tr><td>Calcasieu Parish<\/td><td class=\"n\">39,159<\/td><td class=\"n\">33,286<\/td><td class=\"n\">3,916<\/td><td class=\"n\">1,958<\/td><td class=\"n\">$1.78 million<\/td><td class=\"n\">$761,926<\/td><\/tr><tr><td>St. Tammany Parish<\/td><td class=\"n\">37,869<\/td><td class=\"n\">32,189<\/td><td class=\"n\">3,787<\/td><td class=\"n\">1,893<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$736,817<\/td><\/tr><tr><td>Caddo Parish<\/td><td class=\"n\">31,217<\/td><td class=\"n\">26,534<\/td><td class=\"n\">3,122<\/td><td class=\"n\">1,561<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$607,390<\/td><\/tr><tr><td>Livingston Parish<\/td><td class=\"n\">19,456<\/td><td class=\"n\">16,538<\/td><td class=\"n\">1,946<\/td><td class=\"n\">973<\/td><td class=\"n\">$883,313<\/td><td class=\"n\">$378,563<\/td><\/tr><tr><td>Terrebonne Parish<\/td><td class=\"n\">18,576<\/td><td class=\"n\">15,790<\/td><td class=\"n\">1,858<\/td><td class=\"n\">929<\/td><td class=\"n\">$843,355<\/td><td class=\"n\">$361,438<\/td><\/tr><tr><td>Bossier Parish<\/td><td class=\"n\">18,565<\/td><td class=\"n\">15,780<\/td><td class=\"n\">1,856<\/td><td class=\"n\">928<\/td><td class=\"n\">$842,841<\/td><td class=\"n\">$361,218<\/td><\/tr><tr><td>Tangipahoa Parish<\/td><td class=\"n\">18,543<\/td><td class=\"n\">15,761<\/td><td class=\"n\">1,854<\/td><td class=\"n\">927<\/td><td class=\"n\">$841,844<\/td><td class=\"n\">$360,790<\/td><\/tr><tr><td>Ascension Parish<\/td><td class=\"n\">17,537<\/td><td class=\"n\">14,907<\/td><td class=\"n\">1,754<\/td><td class=\"n\">877<\/td><td class=\"n\">$796,180<\/td><td class=\"n\">$341,220<\/td><\/tr><tr><td>Lafourche Parish<\/td><td class=\"n\">17,296<\/td><td class=\"n\">14,702<\/td><td class=\"n\">1,730<\/td><td class=\"n\">865<\/td><td class=\"n\">$785,255<\/td><td class=\"n\">$336,538<\/td><\/tr><tr><td>Ouachita Parish<\/td><td class=\"n\">15,633<\/td><td class=\"n\">13,288<\/td><td class=\"n\">1,563<\/td><td class=\"n\">782<\/td><td class=\"n\">$709,717<\/td><td class=\"n\">$304,164<\/td><\/tr><tr><td>St. Charles Parish<\/td><td class=\"n\">10,237<\/td><td class=\"n\">8,701<\/td><td class=\"n\">1,024<\/td><td class=\"n\">512<\/td><td class=\"n\">$464,748<\/td><td class=\"n\">$199,178<\/td><\/tr><tr><td>Rapides Parish<\/td><td class=\"n\">9,344<\/td><td class=\"n\">7,942<\/td><td class=\"n\">934<\/td><td class=\"n\">467<\/td><td class=\"n\">$424,216<\/td><td class=\"n\">$181,807<\/td><\/tr><tr><td>Vernon Parish<\/td><td class=\"n\">9,074<\/td><td class=\"n\">7,713<\/td><td class=\"n\">907<\/td><td class=\"n\">454<\/td><td class=\"n\">$411,943<\/td><td class=\"n\">$176,547<\/td><\/tr><tr><td>St. Martin Parish<\/td><td class=\"n\">7,791<\/td><td class=\"n\">6,622<\/td><td class=\"n\">779<\/td><td class=\"n\">390<\/td><td class=\"n\">$353,716<\/td><td class=\"n\">$151,593<\/td><\/tr><tr><td>Plaquemines Parish<\/td><td class=\"n\">7,746<\/td><td class=\"n\">6,584<\/td><td class=\"n\">775<\/td><td class=\"n\">387<\/td><td class=\"n\">$351,663<\/td><td class=\"n\">$150,713<\/td><\/tr><tr><td>Iberia Parish<\/td><td class=\"n\">7,703<\/td><td class=\"n\">6,547<\/td><td class=\"n\">770<\/td><td class=\"n\">385<\/td><td class=\"n\">$349,702<\/td><td class=\"n\">$149,872<\/td><\/tr><tr><td>St. Landry Parish<\/td><td class=\"n\">7,237<\/td><td class=\"n\">6,152<\/td><td class=\"n\">724<\/td><td class=\"n\">362<\/td><td class=\"n\">$328,574<\/td><td class=\"n\">$140,817<\/td><\/tr><tr><td>Vermilion Parish<\/td><td class=\"n\">6,819<\/td><td class=\"n\">5,796<\/td><td class=\"n\">682<\/td><td class=\"n\">341<\/td><td class=\"n\">$309,595<\/td><td class=\"n\">$132,684<\/td><\/tr><tr><td>St. Mary Parish<\/td><td class=\"n\">6,684<\/td><td class=\"n\">5,681<\/td><td class=\"n\">668<\/td><td class=\"n\">334<\/td><td class=\"n\">$303,442<\/td><td class=\"n\">$130,047<\/td><\/tr><tr><td>St. Bernard Parish<\/td><td class=\"n\">6,258<\/td><td class=\"n\">5,319<\/td><td class=\"n\">626<\/td><td class=\"n\">313<\/td><td class=\"n\">$284,109<\/td><td class=\"n\">$121,761<\/td><\/tr><tr><td>Acadia Parish<\/td><td class=\"n\">5,626<\/td><td class=\"n\">4,783<\/td><td class=\"n\">563<\/td><td class=\"n\">281<\/td><td class=\"n\">$255,441<\/td><td class=\"n\">$109,475<\/td><\/tr><tr><td>St. John the Baptist Parish<\/td><td class=\"n\">5,350<\/td><td class=\"n\">4,548<\/td><td class=\"n\">535<\/td><td class=\"n\">268<\/td><td class=\"n\">$242,905<\/td><td class=\"n\">$104,102<\/td><\/tr><tr><td>LaSalle Parish<\/td><td class=\"n\">5,318<\/td><td class=\"n\">4,520<\/td><td class=\"n\">532<\/td><td class=\"n\">266<\/td><td class=\"n\">$241,428<\/td><td class=\"n\">$103,469<\/td><\/tr><tr><td>Avoyelles Parish<\/td><td class=\"n\">4,935<\/td><td class=\"n\">4,195<\/td><td class=\"n\">494<\/td><td class=\"n\">247<\/td><td class=\"n\">$224,057<\/td><td class=\"n\">$96,024<\/td><\/tr><tr><td>Natchitoches Parish<\/td><td class=\"n\">4,895<\/td><td class=\"n\">4,161<\/td><td class=\"n\">489<\/td><td class=\"n\">245<\/td><td class=\"n\">$222,229<\/td><td class=\"n\">$95,241<\/td><\/tr><tr><td>Beauregard Parish<\/td><td class=\"n\">4,851<\/td><td class=\"n\">4,123<\/td><td class=\"n\">485<\/td><td class=\"n\">243<\/td><td class=\"n\">$220,239<\/td><td class=\"n\">$94,388<\/td><\/tr><tr><td>Iberville Parish<\/td><td class=\"n\">4,440<\/td><td class=\"n\">3,774<\/td><td class=\"n\">444<\/td><td class=\"n\">222<\/td><td class=\"n\">$201,564<\/td><td class=\"n\">$86,385<\/td><\/tr><tr><td>Washington Parish<\/td><td class=\"n\">4,241<\/td><td class=\"n\">3,605<\/td><td class=\"n\">424<\/td><td class=\"n\">212<\/td><td class=\"n\">$192,534<\/td><td class=\"n\">$82,514<\/td><\/tr><tr><td>Morehouse Parish<\/td><td class=\"n\">4,062<\/td><td class=\"n\">3,453<\/td><td class=\"n\">406<\/td><td class=\"n\">203<\/td><td class=\"n\">$184,403<\/td><td class=\"n\">$79,030<\/td><\/tr><tr><td>Jefferson Davis Parish<\/td><td class=\"n\">3,981<\/td><td class=\"n\">3,384<\/td><td class=\"n\">398<\/td><td class=\"n\">199<\/td><td class=\"n\">$180,731<\/td><td class=\"n\">$77,456<\/td><\/tr><tr><td>Franklin Parish<\/td><td class=\"n\">3,539<\/td><td class=\"n\">3,008<\/td><td class=\"n\">354<\/td><td class=\"n\">177<\/td><td class=\"n\">$160,658<\/td><td class=\"n\">$68,853<\/td><\/tr><tr><td>West Baton Rouge Parish<\/td><td class=\"n\">3,376<\/td><td class=\"n\">2,869<\/td><td class=\"n\">338<\/td><td class=\"n\">169<\/td><td class=\"n\">$153,255<\/td><td class=\"n\">$65,681<\/td><\/tr><tr><td>Lincoln Parish<\/td><td class=\"n\">3,359<\/td><td class=\"n\">2,856<\/td><td class=\"n\">336<\/td><td class=\"n\">168<\/td><td class=\"n\">$152,519<\/td><td class=\"n\">$65,365<\/td><\/tr><tr><td>Webster Parish<\/td><td class=\"n\">2,678<\/td><td class=\"n\">2,276<\/td><td class=\"n\">268<\/td><td class=\"n\">134<\/td><td class=\"n\">$121,574<\/td><td class=\"n\">$52,103<\/td><\/tr><tr><td>Allen Parish<\/td><td class=\"n\">2,609<\/td><td class=\"n\">2,217<\/td><td class=\"n\">261<\/td><td class=\"n\">130<\/td><td class=\"n\">$118,426<\/td><td class=\"n\">$50,754<\/td><\/tr><tr><td>Evangeline Parish<\/td><td class=\"n\">2,553<\/td><td class=\"n\">2,170<\/td><td class=\"n\">255<\/td><td class=\"n\">128<\/td><td class=\"n\">$115,887<\/td><td class=\"n\">$49,666<\/td><\/tr><tr><td>De Soto Parish<\/td><td class=\"n\">2,457<\/td><td class=\"n\">2,088<\/td><td class=\"n\">246<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,530<\/td><td class=\"n\">$47,799<\/td><\/tr><tr><td>St. James Parish<\/td><td class=\"n\">2,387<\/td><td class=\"n\">2,029<\/td><td class=\"n\">239<\/td><td class=\"n\">119<\/td><td class=\"n\">$108,375<\/td><td class=\"n\">$46,446<\/td><\/tr><tr><td>Richland Parish<\/td><td class=\"n\">2,362<\/td><td class=\"n\">2,007<\/td><td class=\"n\">236<\/td><td class=\"n\">118<\/td><td class=\"n\">$107,217<\/td><td class=\"n\">$45,950<\/td><\/tr><tr><td>Assumption Parish<\/td><td class=\"n\">2,155<\/td><td class=\"n\">1,832<\/td><td class=\"n\">216<\/td><td class=\"n\">108<\/td><td class=\"n\">$97,841<\/td><td class=\"n\">$41,932<\/td><\/tr><tr><td>Madison Parish<\/td><td class=\"n\">2,104<\/td><td class=\"n\">1,789<\/td><td class=\"n\">210<\/td><td class=\"n\">105<\/td><td class=\"n\">$95,543<\/td><td class=\"n\">$40,947<\/td><\/tr><tr><td>Grant Parish<\/td><td class=\"n\">1,934<\/td><td class=\"n\">1,644<\/td><td class=\"n\">193<\/td><td class=\"n\">97<\/td><td class=\"n\">$87,783<\/td><td class=\"n\">$37,621<\/td><\/tr><tr><td>East Feliciana Parish<\/td><td class=\"n\">1,704<\/td><td class=\"n\">1,448<\/td><td class=\"n\">170<\/td><td class=\"n\">85<\/td><td class=\"n\">$77,359<\/td><td class=\"n\">$33,154<\/td><\/tr><tr><td>Union Parish<\/td><td class=\"n\">1,655<\/td><td class=\"n\">1,407<\/td><td class=\"n\">166<\/td><td class=\"n\">83<\/td><td class=\"n\">$75,143<\/td><td class=\"n\">$32,204<\/td><\/tr><tr><td>Sabine Parish<\/td><td class=\"n\">1,640<\/td><td class=\"n\">1,394<\/td><td class=\"n\">164<\/td><td class=\"n\">82<\/td><td class=\"n\">$74,443<\/td><td class=\"n\">$31,904<\/td><\/tr><tr><td>Pointe Coupee Parish<\/td><td class=\"n\">1,437<\/td><td class=\"n\">1,221<\/td><td class=\"n\">144<\/td><td class=\"n\">72<\/td><td class=\"n\">$65,229<\/td><td class=\"n\">$27,955<\/td><\/tr><tr><td>Bienville Parish<\/td><td class=\"n\">1,226<\/td><td class=\"n\">1,042<\/td><td class=\"n\">123<\/td><td class=\"n\">61<\/td><td class=\"n\">$55,661<\/td><td class=\"n\">$23,855<\/td><\/tr><tr><td>West Feliciana Parish<\/td><td class=\"n\">945<\/td><td class=\"n\">803<\/td><td class=\"n\">95<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,913<\/td><td class=\"n\">$18,391<\/td><\/tr><tr><td>West Carroll Parish<\/td><td class=\"n\">922<\/td><td class=\"n\">784<\/td><td class=\"n\">92<\/td><td class=\"n\">46<\/td><td class=\"n\">$41,880<\/td><td class=\"n\">$17,948<\/td><\/tr><tr><td>Jackson Parish<\/td><td class=\"n\">811<\/td><td class=\"n\">690<\/td><td class=\"n\">81<\/td><td class=\"n\">41<\/td><td class=\"n\">$36,829<\/td><td class=\"n\">$15,784<\/td><\/tr><tr><td>Cameron Parish<\/td><td class=\"n\">688<\/td><td class=\"n\">585<\/td><td class=\"n\">69<\/td><td class=\"n\">34<\/td><td class=\"n\">$31,221<\/td><td class=\"n\">$13,380<\/td><\/tr><tr><td>Winn Parish<\/td><td class=\"n\">685<\/td><td class=\"n\">582<\/td><td class=\"n\">69<\/td><td class=\"n\">34<\/td><td class=\"n\">$31,100<\/td><td class=\"n\">$13,329<\/td><\/tr><tr><td>St. Helena Parish<\/td><td class=\"n\">635<\/td><td class=\"n\">540<\/td><td class=\"n\">64<\/td><td class=\"n\">32<\/td><td class=\"n\">$28,849<\/td><td class=\"n\">$12,364<\/td><\/tr><tr><td>Claiborne Parish<\/td><td class=\"n\">556<\/td><td class=\"n\">472<\/td><td class=\"n\">56<\/td><td class=\"n\">28<\/td><td class=\"n\">$25,229<\/td><td class=\"n\">$10,812<\/td><\/tr><tr><td>Concordia Parish<\/td><td class=\"n\">554<\/td><td class=\"n\">471<\/td><td class=\"n\">55<\/td><td class=\"n\">28<\/td><td class=\"n\">$25,166<\/td><td class=\"n\">$10,785<\/td><\/tr><tr><td>Caldwell Parish<\/td><td class=\"n\">544<\/td><td class=\"n\">463<\/td><td class=\"n\">54<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,716<\/td><td class=\"n\">$10,593<\/td><\/tr><tr><td>Catahoula Parish<\/td><td class=\"n\">518<\/td><td class=\"n\">440<\/td><td class=\"n\">52<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,496<\/td><td class=\"n\">$10,070<\/td><\/tr><tr><td>Red River Parish<\/td><td class=\"n\">374<\/td><td class=\"n\">318<\/td><td class=\"n\">37<\/td><td class=\"n\">19<\/td><td class=\"n\">$16,990<\/td><td class=\"n\">$7,281<\/td><\/tr><tr><td>East Carroll Parish<\/td><td class=\"n\">262<\/td><td class=\"n\">223<\/td><td class=\"n\">26<\/td><td class=\"n\">13<\/td><td class=\"n\">$11,917<\/td><td class=\"n\">$5,107<\/td><\/tr><tr><td>Tensas Parish<\/td><td class=\"n\">105<\/td><td class=\"n\">89<\/td><td class=\"n\">10<\/td><td class=\"n\">5.2<\/td><td class=\"n\">$4,745<\/td><td class=\"n\">$2,033<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-m\">M<\/h3><details class=\"sds-state\" id=\"maine\"><summary>Maine Spend Data<\/summary><div class=\"sds-state-body\"><h3>Maine Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $22.93 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $59.32 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 353,588<\/li><li><strong>2026 male fan accounts:<\/strong> 300,550 accounts &amp; $19.5 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 35,359 accounts &amp; $2.29 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 17,679 accounts &amp; $1.15 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $16.1 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $6.88 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $214,547<\/li><li><strong>National rank (per-capita):<\/strong> #16<\/li><li><strong>National rank (total):<\/strong> #42<\/li><li><strong>Change vs FY2025:<\/strong> +11.5%<\/li><li><strong>Cities in dataset:<\/strong> 0<\/li><li><strong>Counties in dataset:<\/strong> 16<\/li><\/ul><p class=\"small\">No city-level data available for this state \u2014 county data only.<\/p><p class=\"sds-table-title\" id=\"counties-in-maine-16\">Counties in Maine (16), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Penobscot County<\/td><td class=\"n\">$3.74 million<\/td><td class=\"n\">$285,410<\/td><td class=\"n up\">+22.8%<\/td><td class=\"n\">$3.05 million<\/td><td class=\"n\">$8.18 million<\/td><td class=\"n\">105<\/td><td class=\"n\">258<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Sagadahoc County<\/td><td class=\"n\">$978,488<\/td><td class=\"n\">$271,364<\/td><td class=\"n up\">+24.3%<\/td><td class=\"n\">$787,336<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">156<\/td><td class=\"n\">781<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Oxford County<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$240,206<\/td><td class=\"n up\">+19.2%<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$2.70 million<\/td><td class=\"n\">371<\/td><td class=\"n\">663<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Franklin County<\/td><td class=\"n\">$565,805<\/td><td class=\"n\">$219,711<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$489,580<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">643<\/td><td class=\"n\">1129<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Androscoggin County<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$214,739<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">$5.36 million<\/td><td class=\"n\">721<\/td><td class=\"n\">453<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Cumberland County<\/td><td class=\"n\">$5.18 million<\/td><td class=\"n\">$208,140<\/td><td class=\"n up\">+12.3%<\/td><td class=\"n\">$4.62 million<\/td><td class=\"n\">$13.21 million<\/td><td class=\"n\">832<\/td><td class=\"n\">198<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Piscataquis County<\/td><td class=\"n\">$284,254<\/td><td class=\"n\">$207,103<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$262,827<\/td><td class=\"n\">$825,279<\/td><td class=\"n\">854<\/td><td class=\"n\">1697<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Kennebec County<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$197,434<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">$5.58 million<\/td><td class=\"n\">1043<\/td><td class=\"n\">455<\/td><\/tr><tr><td class=\"r\">9<\/td><td>York County<\/td><td class=\"n\">$3.34 million<\/td><td class=\"n\">$193,522<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$3.10 million<\/td><td class=\"n\">$9.15 million<\/td><td class=\"n\">1177<\/td><td class=\"n\">286<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Hancock County<\/td><td class=\"n\">$761,557<\/td><td class=\"n\">$183,355<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$718,623<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">1485<\/td><td class=\"n\">932<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Washington County<\/td><td class=\"n\">$357,263<\/td><td class=\"n\">$176,935<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$329,822<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">1666<\/td><td class=\"n\">1513<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Somerset County<\/td><td class=\"n\">$630,007<\/td><td class=\"n\">$175,606<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$595,512<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">1705<\/td><td class=\"n\">1056<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Aroostook County<\/td><td class=\"n\">$776,461<\/td><td class=\"n\">$167,954<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$793,062<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">1898<\/td><td class=\"n\">921<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Knox County<\/td><td class=\"n\">$431,983<\/td><td class=\"n\">$166,491<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$417,431<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">1939<\/td><td class=\"n\">1338<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Lincoln County<\/td><td class=\"n\">$362,835<\/td><td class=\"n\">$164,657<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$338,411<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">1998<\/td><td class=\"n\">1496<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Waldo County<\/td><td class=\"n\">$327,250<\/td><td class=\"n\">$149,431<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$330,967<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">2375<\/td><td class=\"n\">1585<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Maine counties (16), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Cumberland County<\/td><td class=\"n\">79,938<\/td><td class=\"n\">67,947<\/td><td class=\"n\">7,994<\/td><td class=\"n\">3,997<\/td><td class=\"n\">$3.63 million<\/td><td class=\"n\">$1.56 million<\/td><\/tr><tr><td>Penobscot County<\/td><td class=\"n\">57,729<\/td><td class=\"n\">49,070<\/td><td class=\"n\">5,773<\/td><td class=\"n\">2,886<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">$1.12 million<\/td><\/tr><tr><td>York County<\/td><td class=\"n\">51,547<\/td><td class=\"n\">43,815<\/td><td class=\"n\">5,155<\/td><td class=\"n\">2,577<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">$1.00 million<\/td><\/tr><tr><td>Androscoggin County<\/td><td class=\"n\">30,591<\/td><td class=\"n\">26,002<\/td><td class=\"n\">3,059<\/td><td class=\"n\">1,530<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$595,207<\/td><\/tr><tr><td>Kennebec County<\/td><td class=\"n\">30,457<\/td><td class=\"n\">25,889<\/td><td class=\"n\">3,046<\/td><td class=\"n\">1,523<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$592,606<\/td><\/tr><tr><td>Oxford County<\/td><td class=\"n\">18,895<\/td><td class=\"n\">16,061<\/td><td class=\"n\">1,890<\/td><td class=\"n\">945<\/td><td class=\"n\">$857,836<\/td><td class=\"n\">$367,644<\/td><\/tr><tr><td>Sagadahoc County<\/td><td class=\"n\">15,087<\/td><td class=\"n\">12,824<\/td><td class=\"n\">1,509<\/td><td class=\"n\">754<\/td><td class=\"n\">$684,941<\/td><td class=\"n\">$293,546<\/td><\/tr><tr><td>Aroostook County<\/td><td class=\"n\">11,972<\/td><td class=\"n\">10,176<\/td><td class=\"n\">1,197<\/td><td class=\"n\">599<\/td><td class=\"n\">$543,523<\/td><td class=\"n\">$232,938<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">11,742<\/td><td class=\"n\">9,981<\/td><td class=\"n\">1,174<\/td><td class=\"n\">587<\/td><td class=\"n\">$533,090<\/td><td class=\"n\">$228,467<\/td><\/tr><tr><td>Somerset County<\/td><td class=\"n\">9,714<\/td><td class=\"n\">8,257<\/td><td class=\"n\">971<\/td><td class=\"n\">486<\/td><td class=\"n\">$441,005<\/td><td class=\"n\">$189,002<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">8,724<\/td><td class=\"n\">7,415<\/td><td class=\"n\">872<\/td><td class=\"n\">436<\/td><td class=\"n\">$396,063<\/td><td class=\"n\">$169,741<\/td><\/tr><tr><td>Knox County<\/td><td class=\"n\">6,661<\/td><td class=\"n\">5,661<\/td><td class=\"n\">666<\/td><td class=\"n\">333<\/td><td class=\"n\">$302,388<\/td><td class=\"n\">$129,595<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">5,594<\/td><td class=\"n\">4,755<\/td><td class=\"n\">559<\/td><td class=\"n\">280<\/td><td class=\"n\">$253,985<\/td><td class=\"n\">$108,851<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">5,508<\/td><td class=\"n\">4,682<\/td><td class=\"n\">551<\/td><td class=\"n\">275<\/td><td class=\"n\">$250,084<\/td><td class=\"n\">$107,179<\/td><\/tr><tr><td>Waldo County<\/td><td class=\"n\">5,046<\/td><td class=\"n\">4,289<\/td><td class=\"n\">505<\/td><td class=\"n\">252<\/td><td class=\"n\">$229,075<\/td><td class=\"n\">$98,175<\/td><\/tr><tr><td>Piscataquis County<\/td><td class=\"n\">4,383<\/td><td class=\"n\">3,725<\/td><td class=\"n\">438<\/td><td class=\"n\">219<\/td><td class=\"n\">$198,978<\/td><td class=\"n\">$85,276<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"maryland\"><summary>Maryland Spend Data<\/summary><div class=\"sds-state-body\"><h3>Maryland Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $83.53 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $227.2 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.29 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.09 million accounts &amp; $71.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 128,793 accounts &amp; $8.35 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 64,396 accounts &amp; $4.18 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $58.5 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $25.1 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $172,515<\/li><li><strong>National rank (per-capita):<\/strong> #42<\/li><li><strong>National rank (total):<\/strong> #19<\/li><li><strong>Change vs FY2025:<\/strong> +6.4%<\/li><li><strong>Cities in dataset:<\/strong> 2<\/li><li><strong>Counties in dataset:<\/strong> 23<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-maryland-2\">Cities in Maryland (2)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Baltimore<\/td><td class=\"n\">$20.61 million<\/td><td class=\"n\">$442,630<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$21.10 million<\/td><td class=\"n\">$64.37 million<\/td><td class=\"n\">24<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Columbia<\/td><td class=\"n\">$963,990<\/td><td class=\"n\">$117,965<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$902,631<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">165<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Maryland cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Baltimore<\/td><td class=\"n\">317,702<\/td><td class=\"n\">270,047<\/td><td class=\"n\">31,770<\/td><td class=\"n\">15,885<\/td><td class=\"n\">$14.4 million<\/td><td class=\"n\">$6.18 million<\/td><\/tr><tr><td>Columbia<\/td><td class=\"n\">14,863<\/td><td class=\"n\">12,634<\/td><td class=\"n\">1,486<\/td><td class=\"n\">743<\/td><td class=\"n\">$674,793<\/td><td class=\"n\">$289,197<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-maryland-23\">Counties in Maryland (23), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Kent County<\/td><td class=\"n\">$586,851<\/td><td class=\"n\">$259,067<\/td><td class=\"n up\">+23.0%<\/td><td class=\"n\">$477,086<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">228<\/td><td class=\"n\">1102<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Anne Arundel County<\/td><td class=\"n\">$11.89 million<\/td><td class=\"n\">$247,690<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$10.71 million<\/td><td class=\"n\">$30.12 million<\/td><td class=\"n\">309<\/td><td class=\"n\">79<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Queen Anne&#8217;s County<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$236,685<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$995,658<\/td><td class=\"n\">$2.52 million<\/td><td class=\"n\">399<\/td><td class=\"n\">699<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Cecil County<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$235,907<\/td><td class=\"n up\">+12.3%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$5.12 million<\/td><td class=\"n\">408<\/td><td class=\"n\">433<\/td><\/tr><tr><td class=\"r\">5<\/td><td>St. Mary&#8217;s County<\/td><td class=\"n\">$2.09 million<\/td><td class=\"n\">$219,120<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$5.49 million<\/td><td class=\"n\">653<\/td><td class=\"n\">438<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Worcester County<\/td><td class=\"n\">$979,400<\/td><td class=\"n\">$213,132<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$929,972<\/td><td class=\"n\">$2.91 million<\/td><td class=\"n\">749<\/td><td class=\"n\">780<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Harford County<\/td><td class=\"n\">$4.51 million<\/td><td class=\"n\">$212,426<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$4.22 million<\/td><td class=\"n\">$12.40 million<\/td><td class=\"n\">763<\/td><td class=\"n\">221<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Baltimore County<\/td><td class=\"n\">$14.07 million<\/td><td class=\"n\">$210,630<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$13.62 million<\/td><td class=\"n\">$39.35 million<\/td><td class=\"n\">789<\/td><td class=\"n\">60<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Caroline County<\/td><td class=\"n\">$618,939<\/td><td class=\"n\">$209,309<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$566,280<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">809<\/td><td class=\"n\">1071<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Carroll County<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$196,262<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$7.90 million<\/td><td class=\"n\">1087<\/td><td class=\"n\">347<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Washington County<\/td><td class=\"n\">$2.40 million<\/td><td class=\"n\">$192,883<\/td><td class=\"n up\">+2.2%<\/td><td class=\"n\">$2.35 million<\/td><td class=\"n\">$6.71 million<\/td><td class=\"n\">1200<\/td><td class=\"n\">397<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Allegany County<\/td><td class=\"n\">$987,056<\/td><td class=\"n\">$187,772<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$950,715<\/td><td class=\"n\">$2.99 million<\/td><td class=\"n\">1357<\/td><td class=\"n\">773<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Somerset County<\/td><td class=\"n\">$355,389<\/td><td class=\"n\">$184,555<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$315,983<\/td><td class=\"n\">$895,536<\/td><td class=\"n\">1454<\/td><td class=\"n\">1518<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Prince George&#8217;s County<\/td><td class=\"n\">$13.74 million<\/td><td class=\"n\">$180,632<\/td><td class=\"n up\">+10.0%<\/td><td class=\"n\">$12.49 million<\/td><td class=\"n\">$35.76 million<\/td><td class=\"n\">1562<\/td><td class=\"n\">63<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Garrett County<\/td><td class=\"n\">$362,556<\/td><td class=\"n\">$175,888<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$346,752<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">1700<\/td><td class=\"n\">1497<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Frederick County<\/td><td class=\"n\">$4.15 million<\/td><td class=\"n\">$175,816<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$3.78 million<\/td><td class=\"n\">$10.86 million<\/td><td class=\"n\">1702<\/td><td class=\"n\">238<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Charles County<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">$173,121<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$6.89 million<\/td><td class=\"n\">1773<\/td><td class=\"n\">401<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Calvert County<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$172,446<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$3.66 million<\/td><td class=\"n\">1787<\/td><td class=\"n\">657<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Wicomico County<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$170,810<\/td><td class=\"n up\">+1.6%<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$4.18 million<\/td><td class=\"n\">1821<\/td><td class=\"n\">606<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Talbot County<\/td><td class=\"n\">$415,927<\/td><td class=\"n\">$161,158<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$423,846<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">2099<\/td><td class=\"n\">1373<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Dorchester County<\/td><td class=\"n\">$334,187<\/td><td class=\"n\">$156,700<\/td><td class=\"n down\">-15.4%<\/td><td class=\"n\">$394,806<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">2209<\/td><td class=\"n\">1569<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Montgomery County<\/td><td class=\"n\">$11.59 million<\/td><td class=\"n\">$138,967<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$11.32 million<\/td><td class=\"n\">$32.69 million<\/td><td class=\"n\">2557<\/td><td class=\"n\">82<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Howard County<\/td><td class=\"n\">$3.47 million<\/td><td class=\"n\">$135,357<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$3.33 million<\/td><td class=\"n\">$10.14 million<\/td><td class=\"n\">2613<\/td><td class=\"n\">278<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Maryland counties (23), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Baltimore County<\/td><td class=\"n\">216,947<\/td><td class=\"n\">184,405<\/td><td class=\"n\">21,695<\/td><td class=\"n\">10,847<\/td><td class=\"n\">$9.85 million<\/td><td class=\"n\">$4.22 million<\/td><\/tr><tr><td>Prince George&#8217;s County<\/td><td class=\"n\">211,790<\/td><td class=\"n\">180,021<\/td><td class=\"n\">21,179<\/td><td class=\"n\">10,589<\/td><td class=\"n\">$9.62 million<\/td><td class=\"n\">$4.12 million<\/td><\/tr><tr><td>Anne Arundel County<\/td><td class=\"n\">183,254<\/td><td class=\"n\">155,766<\/td><td class=\"n\">18,325<\/td><td class=\"n\">9,163<\/td><td class=\"n\">$8.32 million<\/td><td class=\"n\">$3.57 million<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">178,714<\/td><td class=\"n\">151,907<\/td><td class=\"n\">17,871<\/td><td class=\"n\">8,936<\/td><td class=\"n\">$8.11 million<\/td><td class=\"n\">$3.48 million<\/td><\/tr><tr><td>Harford County<\/td><td class=\"n\">69,503<\/td><td class=\"n\">59,077<\/td><td class=\"n\">6,950<\/td><td class=\"n\">3,475<\/td><td class=\"n\">$3.16 million<\/td><td class=\"n\">$1.35 million<\/td><\/tr><tr><td>Frederick County<\/td><td class=\"n\">63,971<\/td><td class=\"n\">54,376<\/td><td class=\"n\">6,397<\/td><td class=\"n\">3,199<\/td><td class=\"n\">$2.90 million<\/td><td class=\"n\">$1.24 million<\/td><\/tr><tr><td>Howard County<\/td><td class=\"n\">53,455<\/td><td class=\"n\">45,437<\/td><td class=\"n\">5,346<\/td><td class=\"n\">2,673<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">$1.04 million<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">42,325<\/td><td class=\"n\">35,977<\/td><td class=\"n\">4,233<\/td><td class=\"n\">2,116<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$823,524<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">37,046<\/td><td class=\"n\">31,489<\/td><td class=\"n\">3,705<\/td><td class=\"n\">1,852<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$720,798<\/td><\/tr><tr><td>Charles County<\/td><td class=\"n\">36,426<\/td><td class=\"n\">30,962<\/td><td class=\"n\">3,643<\/td><td class=\"n\">1,821<\/td><td class=\"n\">$1.65 million<\/td><td class=\"n\">$708,740<\/td><\/tr><tr><td>Cecil County<\/td><td class=\"n\">32,554<\/td><td class=\"n\">27,671<\/td><td class=\"n\">3,255<\/td><td class=\"n\">1,628<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$633,404<\/td><\/tr><tr><td>St. Mary&#8217;s County<\/td><td class=\"n\">32,234<\/td><td class=\"n\">27,399<\/td><td class=\"n\">3,223<\/td><td class=\"n\">1,612<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">$627,181<\/td><\/tr><tr><td>Wicomico County<\/td><td class=\"n\">21,437<\/td><td class=\"n\">18,222<\/td><td class=\"n\">2,144<\/td><td class=\"n\">1,072<\/td><td class=\"n\">$973,254<\/td><td class=\"n\">$417,109<\/td><\/tr><tr><td>Calvert County<\/td><td class=\"n\">19,125<\/td><td class=\"n\">16,256<\/td><td class=\"n\">1,913<\/td><td class=\"n\">956<\/td><td class=\"n\">$868,279<\/td><td class=\"n\">$372,119<\/td><\/tr><tr><td>Queen Anne&#8217;s County<\/td><td class=\"n\">17,602<\/td><td class=\"n\">14,961<\/td><td class=\"n\">1,760<\/td><td class=\"n\">880<\/td><td class=\"n\">$799,111<\/td><td class=\"n\">$342,476<\/td><\/tr><tr><td>Allegany County<\/td><td class=\"n\">15,219<\/td><td class=\"n\">12,936<\/td><td class=\"n\">1,522<\/td><td class=\"n\">761<\/td><td class=\"n\">$690,939<\/td><td class=\"n\">$296,117<\/td><\/tr><tr><td>Worcester County<\/td><td class=\"n\">15,101<\/td><td class=\"n\">12,836<\/td><td class=\"n\">1,510<\/td><td class=\"n\">755<\/td><td class=\"n\">$685,580<\/td><td class=\"n\">$293,820<\/td><\/tr><tr><td>Caroline County<\/td><td class=\"n\">9,543<\/td><td class=\"n\">8,112<\/td><td class=\"n\">954<\/td><td class=\"n\">477<\/td><td class=\"n\">$433,257<\/td><td class=\"n\">$185,682<\/td><\/tr><tr><td>Kent County<\/td><td class=\"n\">9,048<\/td><td class=\"n\">7,691<\/td><td class=\"n\">905<\/td><td class=\"n\">452<\/td><td class=\"n\">$410,796<\/td><td class=\"n\">$176,055<\/td><\/tr><tr><td>Talbot County<\/td><td class=\"n\">6,413<\/td><td class=\"n\">5,451<\/td><td class=\"n\">641<\/td><td class=\"n\">321<\/td><td class=\"n\">$291,149<\/td><td class=\"n\">$124,778<\/td><\/tr><tr><td>Garrett County<\/td><td class=\"n\">5,590<\/td><td class=\"n\">4,752<\/td><td class=\"n\">559<\/td><td class=\"n\">280<\/td><td class=\"n\">$253,789<\/td><td class=\"n\">$108,767<\/td><\/tr><tr><td>Somerset County<\/td><td class=\"n\">5,480<\/td><td class=\"n\">4,658<\/td><td class=\"n\">548<\/td><td class=\"n\">274<\/td><td class=\"n\">$248,773<\/td><td class=\"n\">$106,617<\/td><\/tr><tr><td>Dorchester County<\/td><td class=\"n\">5,153<\/td><td class=\"n\">4,380<\/td><td class=\"n\">515<\/td><td class=\"n\">258<\/td><td class=\"n\">$233,931<\/td><td class=\"n\">$100,256<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"massachusetts\"><summary>Massachusetts Spend Data<\/summary><div class=\"sds-state-body\"><h3>Massachusetts Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $111.6 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $285.3 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.72 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.46 million accounts &amp; $94.9 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 172,073 accounts &amp; $11.2 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 86,037 accounts &amp; $5.58 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $78.1 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $33.5 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $203,127<\/li><li><strong>National rank (per-capita):<\/strong> #24<\/li><li><strong>National rank (total):<\/strong> #16<\/li><li><strong>Change vs FY2025:<\/strong> +9.4%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 14<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-massachusetts-5\">Cities in Massachusetts (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Boston<\/td><td class=\"n\">$21.82 million<\/td><td class=\"n\">$411,606<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$21.40 million<\/td><td class=\"n\">$63.73 million<\/td><td class=\"n\">21<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Cambridge<\/td><td class=\"n\">$3.20 million<\/td><td class=\"n\">$344,457<\/td><td class=\"n up\">+16.7%<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$6.63 million<\/td><td class=\"n\">102<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Worcester<\/td><td class=\"n\">$2.83 million<\/td><td class=\"n\">$194,879<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$7.16 million<\/td><td class=\"n\">107<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Springfield<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$176,083<\/td><td class=\"n down\">-4.3%<\/td><td class=\"n\">$2.21 million<\/td><td class=\"n\">$7.21 million<\/td><td class=\"n\">134<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Lowell<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$160,871<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$4.19 million<\/td><td class=\"n\">158<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Massachusetts cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Boston<\/td><td class=\"n\">336,399<\/td><td class=\"n\">285,939<\/td><td class=\"n\">33,640<\/td><td class=\"n\">16,820<\/td><td class=\"n\">$15.3 million<\/td><td class=\"n\">$6.55 million<\/td><\/tr><tr><td>Cambridge<\/td><td class=\"n\">49,339<\/td><td class=\"n\">41,938<\/td><td class=\"n\">4,934<\/td><td class=\"n\">2,467<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">$959,991<\/td><\/tr><tr><td>Worcester<\/td><td class=\"n\">43,625<\/td><td class=\"n\">37,081<\/td><td class=\"n\">4,363<\/td><td class=\"n\">2,181<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$848,813<\/td><\/tr><tr><td>Springfield<\/td><td class=\"n\">32,604<\/td><td class=\"n\">27,714<\/td><td class=\"n\">3,260<\/td><td class=\"n\">1,630<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$634,381<\/td><\/tr><tr><td>Lowell<\/td><td class=\"n\">21,672<\/td><td class=\"n\">18,421<\/td><td class=\"n\">2,167<\/td><td class=\"n\">1,084<\/td><td class=\"n\">$983,916<\/td><td class=\"n\">$421,678<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-massachusetts-14\">Counties in Massachusetts (14), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Suffolk County<\/td><td class=\"n\">$23.37 million<\/td><td class=\"n\">$368,893<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$22.65 million<\/td><td class=\"n\">$66.72 million<\/td><td class=\"n\">20<\/td><td class=\"n\">34<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Nantucket County<\/td><td class=\"n\">$510,593<\/td><td class=\"n\">$272,994<\/td><td class=\"n up\">+21.1%<\/td><td class=\"n\">$421,726<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">148<\/td><td class=\"n\">1215<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Berkshire County<\/td><td class=\"n\">$2.33 million<\/td><td class=\"n\">$224,504<\/td><td class=\"n up\">+19.1%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$4.93 million<\/td><td class=\"n\">558<\/td><td class=\"n\">404<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Barnstable County<\/td><td class=\"n\">$4.15 million<\/td><td class=\"n\">$222,850<\/td><td class=\"n up\">+17.8%<\/td><td class=\"n\">$3.52 million<\/td><td class=\"n\">$9.17 million<\/td><td class=\"n\">583<\/td><td class=\"n\">239<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Dukes County<\/td><td class=\"n\">$335,963<\/td><td class=\"n\">$199,980<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$313,146<\/td><td class=\"n\">$809,703<\/td><td class=\"n\">975<\/td><td class=\"n\">1563<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Middlesex County<\/td><td class=\"n\">$25.20 million<\/td><td class=\"n\">$192,462<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$22.28 million<\/td><td class=\"n\">$58.80 million<\/td><td class=\"n\">1211<\/td><td class=\"n\">32<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Bristol County<\/td><td class=\"n\">$8.86 million<\/td><td class=\"n\">$190,709<\/td><td class=\"n up\">+10.0%<\/td><td class=\"n\">$8.06 million<\/td><td class=\"n\">$23.04 million<\/td><td class=\"n\">1261<\/td><td class=\"n\">118<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Worcester County<\/td><td class=\"n\">$12.01 million<\/td><td class=\"n\">$173,253<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$11.03 million<\/td><td class=\"n\">$31.10 million<\/td><td class=\"n\">1766<\/td><td class=\"n\">77<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Hampden County<\/td><td class=\"n\">$6.10 million<\/td><td class=\"n\">$169,546<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$5.86 million<\/td><td class=\"n\">$17.77 million<\/td><td class=\"n\">1849<\/td><td class=\"n\">168<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Franklin County<\/td><td class=\"n\">$847,550<\/td><td class=\"n\">$167,569<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$819,945<\/td><td class=\"n\">$2.23 million<\/td><td class=\"n\">1913<\/td><td class=\"n\">860<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Essex County<\/td><td class=\"n\">$10.71 million<\/td><td class=\"n\">$166,477<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$9.43 million<\/td><td class=\"n\">$25.75 million<\/td><td class=\"n\">1940<\/td><td class=\"n\">94<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Norfolk County<\/td><td class=\"n\">$9.16 million<\/td><td class=\"n\">$159,600<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$8.06 million<\/td><td class=\"n\">$21.76 million<\/td><td class=\"n\">2137<\/td><td class=\"n\">114<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Plymouth County<\/td><td class=\"n\">$6.51 million<\/td><td class=\"n\">$154,548<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$6.05 million<\/td><td class=\"n\">$17.42 million<\/td><td class=\"n\">2249<\/td><td class=\"n\">158<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Hampshire County<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$130,939<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">$4.72 million<\/td><td class=\"n\">2662<\/td><td class=\"n\">565<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Massachusetts counties (14), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Middlesex County<\/td><td class=\"n\">388,564<\/td><td class=\"n\">330,279<\/td><td class=\"n\">38,856<\/td><td class=\"n\">19,428<\/td><td class=\"n\">$17.6 million<\/td><td class=\"n\">$7.56 million<\/td><\/tr><tr><td>Suffolk County<\/td><td class=\"n\">360,270<\/td><td class=\"n\">306,229<\/td><td class=\"n\">36,027<\/td><td class=\"n\">18,013<\/td><td class=\"n\">$16.4 million<\/td><td class=\"n\">$7.01 million<\/td><\/tr><tr><td>Worcester County<\/td><td class=\"n\">185,189<\/td><td class=\"n\">157,411<\/td><td class=\"n\">18,519<\/td><td class=\"n\">9,259<\/td><td class=\"n\">$8.41 million<\/td><td class=\"n\">$3.60 million<\/td><\/tr><tr><td>Essex County<\/td><td class=\"n\">165,175<\/td><td class=\"n\">140,399<\/td><td class=\"n\">16,518<\/td><td class=\"n\">8,259<\/td><td class=\"n\">$7.50 million<\/td><td class=\"n\">$3.21 million<\/td><\/tr><tr><td>Norfolk County<\/td><td class=\"n\">141,241<\/td><td class=\"n\">120,055<\/td><td class=\"n\">14,124<\/td><td class=\"n\">7,062<\/td><td class=\"n\">$6.41 million<\/td><td class=\"n\">$2.75 million<\/td><\/tr><tr><td>Bristol County<\/td><td class=\"n\">136,630<\/td><td class=\"n\">116,136<\/td><td class=\"n\">13,663<\/td><td class=\"n\">6,832<\/td><td class=\"n\">$6.20 million<\/td><td class=\"n\">$2.66 million<\/td><\/tr><tr><td>Plymouth County<\/td><td class=\"n\">100,447<\/td><td class=\"n\">85,380<\/td><td class=\"n\">10,045<\/td><td class=\"n\">5,022<\/td><td class=\"n\">$4.56 million<\/td><td class=\"n\">$1.95 million<\/td><\/tr><tr><td>Hampden County<\/td><td class=\"n\">94,055<\/td><td class=\"n\">79,947<\/td><td class=\"n\">9,406<\/td><td class=\"n\">4,703<\/td><td class=\"n\">$4.27 million<\/td><td class=\"n\">$1.83 million<\/td><\/tr><tr><td>Barnstable County<\/td><td class=\"n\">63,932<\/td><td class=\"n\">54,342<\/td><td class=\"n\">6,393<\/td><td class=\"n\">3,197<\/td><td class=\"n\">$2.90 million<\/td><td class=\"n\">$1.24 million<\/td><\/tr><tr><td>Berkshire County<\/td><td class=\"n\">35,863<\/td><td class=\"n\">30,484<\/td><td class=\"n\">3,586<\/td><td class=\"n\">1,793<\/td><td class=\"n\">$1.63 million<\/td><td class=\"n\">$697,790<\/td><\/tr><tr><td>Hampshire County<\/td><td class=\"n\">23,244<\/td><td class=\"n\">19,757<\/td><td class=\"n\">2,324<\/td><td class=\"n\">1,162<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$452,250<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">13,068<\/td><td class=\"n\">11,108<\/td><td class=\"n\">1,307<\/td><td class=\"n\">653<\/td><td class=\"n\">$593,285<\/td><td class=\"n\">$254,265<\/td><\/tr><tr><td>Nantucket County<\/td><td class=\"n\">7,873<\/td><td class=\"n\">6,692<\/td><td class=\"n\">787<\/td><td class=\"n\">394<\/td><td class=\"n\">$357,415<\/td><td class=\"n\">$153,178<\/td><\/tr><tr><td>Dukes County<\/td><td class=\"n\">5,180<\/td><td class=\"n\">4,403<\/td><td class=\"n\">518<\/td><td class=\"n\">259<\/td><td class=\"n\">$235,174<\/td><td class=\"n\">$100,789<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"michigan\"><summary>Michigan Spend Data<\/summary><div class=\"sds-state-body\"><h3>Michigan Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $164.2 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $415.6 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 2.53 million<\/li><li><strong>2026 male fan accounts:<\/strong> 2.15 million accounts &amp; $139.5 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 253,104 accounts &amp; $16.4 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 126,552 accounts &amp; $8.21 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $114.9 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $49.2 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $207,616<\/li><li><strong>National rank (per-capita):<\/strong> #23<\/li><li><strong>National rank (total):<\/strong> #9<\/li><li><strong>Change vs FY2025:<\/strong> +10.8%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 83<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-michigan-5\">Cities in Michigan (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Detroit<\/td><td class=\"n\">$23.31 million<\/td><td class=\"n\">$464,851<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$20.50 million<\/td><td class=\"n\">$53.95 million<\/td><td class=\"n\">16<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Grand Rapids<\/td><td class=\"n\">$6.57 million<\/td><td class=\"n\">$421,279<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$6.56 million<\/td><td class=\"n\">$22.40 million<\/td><td class=\"n\">57<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Warren<\/td><td class=\"n\">$2.69 million<\/td><td class=\"n\">$255,452<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$2.38 million<\/td><td class=\"n\">$6.17 million<\/td><td class=\"n\">115<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Lansing<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">$226,121<\/td><td class=\"n down\">-2.2%<\/td><td class=\"n\">$2.07 million<\/td><td class=\"n\">$6.50 million<\/td><td class=\"n\">137<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Sterling Heights<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$154,937<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$4.45 million<\/td><td class=\"n\">153<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Michigan cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Detroit<\/td><td class=\"n\">359,404<\/td><td class=\"n\">305,493<\/td><td class=\"n\">35,940<\/td><td class=\"n\">17,970<\/td><td class=\"n\">$16.3 million<\/td><td class=\"n\">$6.99 million<\/td><\/tr><tr><td>Grand Rapids<\/td><td class=\"n\">101,376<\/td><td class=\"n\">86,169<\/td><td class=\"n\">10,138<\/td><td class=\"n\">5,069<\/td><td class=\"n\">$4.60 million<\/td><td class=\"n\">$1.97 million<\/td><\/tr><tr><td>Warren<\/td><td class=\"n\">41,427<\/td><td class=\"n\">35,213<\/td><td class=\"n\">4,143<\/td><td class=\"n\">2,071<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$806,052<\/td><\/tr><tr><td>Lansing<\/td><td class=\"n\">31,266<\/td><td class=\"n\">26,576<\/td><td class=\"n\">3,127<\/td><td class=\"n\">1,563<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$608,334<\/td><\/tr><tr><td>Sterling Heights<\/td><td class=\"n\">24,599<\/td><td class=\"n\">20,909<\/td><td class=\"n\">2,460<\/td><td class=\"n\">1,230<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$478,629<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-michigan-83\">Counties in Michigan (83), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Wayne County<\/td><td class=\"n\">$40.95 million<\/td><td class=\"n\">$293,388<\/td><td class=\"n up\">+17.3%<\/td><td class=\"n\">$34.90 million<\/td><td class=\"n\">$91.75 million<\/td><td class=\"n\">87<\/td><td class=\"n\">13<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Presque Isle County<\/td><td class=\"n\">$521,813<\/td><td class=\"n\">$291,196<\/td><td class=\"n up\">+40.1%<\/td><td class=\"n\">$372,334<\/td><td class=\"n\">$755,288<\/td><td class=\"n\">93<\/td><td class=\"n\">1192<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Menominee County<\/td><td class=\"n\">$745,881<\/td><td class=\"n\">$291,161<\/td><td class=\"n up\">+29.3%<\/td><td class=\"n\">$577,059<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">94<\/td><td class=\"n\">943<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Eaton County<\/td><td class=\"n\">$2.56 million<\/td><td class=\"n\">$276,387<\/td><td class=\"n up\">+30.2%<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$4.48 million<\/td><td class=\"n\">136<\/td><td class=\"n\">367<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Montcalm County<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">$269,944<\/td><td class=\"n up\">+19.8%<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">163<\/td><td class=\"n\">532<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Houghton County<\/td><td class=\"n\">$965,193<\/td><td class=\"n\">$269,505<\/td><td class=\"n up\">+28.0%<\/td><td class=\"n\">$753,947<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">166<\/td><td class=\"n\">791<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Ogemaw County<\/td><td class=\"n\">$606,941<\/td><td class=\"n\">$268,410<\/td><td class=\"n up\">+30.2%<\/td><td class=\"n\">$466,287<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">172<\/td><td class=\"n\">1084<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Antrim County<\/td><td class=\"n\">$668,839<\/td><td class=\"n\">$265,467<\/td><td class=\"n up\">+37.3%<\/td><td class=\"n\">$487,166<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">188<\/td><td class=\"n\">1016<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Wexford County<\/td><td class=\"n\">$855,461<\/td><td class=\"n\">$262,386<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$835,141<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">209<\/td><td class=\"n\">856<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Hillsdale County<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$252,430<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$844,131<\/td><td class=\"n\">$2.21 million<\/td><td class=\"n\">277<\/td><td class=\"n\">754<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Van Buren County<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$248,806<\/td><td class=\"n up\">+26.2%<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$3.05 million<\/td><td class=\"n\">303<\/td><td class=\"n\">539<\/td><\/tr><tr><td class=\"r\">12<\/td><td>St. Joseph County<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$247,437<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$3.08 million<\/td><td class=\"n\">311<\/td><td class=\"n\">637<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Roscommon County<\/td><td class=\"n\">$570,230<\/td><td class=\"n\">$247,176<\/td><td class=\"n up\">+29.5%<\/td><td class=\"n\">$440,189<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">314<\/td><td class=\"n\">1125<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Shiawassee County<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$246,392<\/td><td class=\"n up\">+15.7%<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$3.30 million<\/td><td class=\"n\">320<\/td><td class=\"n\">597<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Kalkaska County<\/td><td class=\"n\">$449,049<\/td><td class=\"n\">$242,300<\/td><td class=\"n up\">+15.7%<\/td><td class=\"n\">$387,993<\/td><td class=\"n\">$996,549<\/td><td class=\"n\">358<\/td><td class=\"n\">1309<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Iron County<\/td><td class=\"n\">$297,656<\/td><td class=\"n\">$236,790<\/td><td class=\"n up\">+28.1%<\/td><td class=\"n\">$232,274<\/td><td class=\"n\">$570,717<\/td><td class=\"n\">395<\/td><td class=\"n\">1668<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Oceana County<\/td><td class=\"n\">$579,444<\/td><td class=\"n\">$235,805<\/td><td class=\"n up\">+25.7%<\/td><td class=\"n\">$461,068<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">410<\/td><td class=\"n\">1110<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Huron County<\/td><td class=\"n\">$636,632<\/td><td class=\"n\">$234,838<\/td><td class=\"n up\">+22.0%<\/td><td class=\"n\">$521,963<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">422<\/td><td class=\"n\">1048<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Kent County<\/td><td class=\"n\">$12.48 million<\/td><td class=\"n\">$234,234<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$11.60 million<\/td><td class=\"n\">$33.15 million<\/td><td class=\"n\">433<\/td><td class=\"n\">72<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Otsego County<\/td><td class=\"n\">$518,915<\/td><td class=\"n\">$227,189<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$426,850<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">526<\/td><td class=\"n\">1202<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Charlevoix County<\/td><td class=\"n\">$502,988<\/td><td class=\"n\">$223,940<\/td><td class=\"n up\">+21.5%<\/td><td class=\"n\">$414,091<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">567<\/td><td class=\"n\">1229<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Iosco County<\/td><td class=\"n\">$478,473<\/td><td class=\"n\">$221,553<\/td><td class=\"n up\">+10.0%<\/td><td class=\"n\">$434,969<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">603<\/td><td class=\"n\">1266<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Delta County<\/td><td class=\"n\">$670,181<\/td><td class=\"n\">$220,645<\/td><td class=\"n up\">+14.4%<\/td><td class=\"n\">$585,759<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">622<\/td><td class=\"n\">1013<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Saginaw County<\/td><td class=\"n\">$3.23 million<\/td><td class=\"n\">$217,125<\/td><td class=\"n up\">+12.7%<\/td><td class=\"n\">$2.86 million<\/td><td class=\"n\">$8.03 million<\/td><td class=\"n\">684<\/td><td class=\"n\">303<\/td><\/tr><tr><td class=\"r\">25<\/td><td>St. Clair County<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">$216,941<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$6.65 million<\/td><td class=\"n\">688<\/td><td class=\"n\">345<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Midland County<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">$214,483<\/td><td class=\"n up\">+22.1%<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">$3.15 million<\/td><td class=\"n\">725<\/td><td class=\"n\">591<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Mecosta County<\/td><td class=\"n\">$732,394<\/td><td class=\"n\">$214,399<\/td><td class=\"n up\">+9.8%<\/td><td class=\"n\">$666,953<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">728<\/td><td class=\"n\">953<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Emmet County<\/td><td class=\"n\">$587,825<\/td><td class=\"n\">$214,240<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$527,763<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">730<\/td><td class=\"n\">1100<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Alger County<\/td><td class=\"n\">$164,774<\/td><td class=\"n\">$214,068<\/td><td class=\"n up\">+16.4%<\/td><td class=\"n\">$141,510<\/td><td class=\"n\">$388,982<\/td><td class=\"n\">732<\/td><td class=\"n\">2075<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Luce County<\/td><td class=\"n\">$124,549<\/td><td class=\"n\">$213,566<\/td><td class=\"n up\">+22.7%<\/td><td class=\"n\">$101,493<\/td><td class=\"n\">$246,119<\/td><td class=\"n\">742<\/td><td class=\"n\">2262<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Arenac County<\/td><td class=\"n\">$255,652<\/td><td class=\"n\">$209,585<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$256,052<\/td><td class=\"n\">$686,229<\/td><td class=\"n\">807<\/td><td class=\"n\">1783<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Gogebic County<\/td><td class=\"n\">$239,124<\/td><td class=\"n\">$208,607<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$232,854<\/td><td class=\"n\">$717,228<\/td><td class=\"n\">826<\/td><td class=\"n\">1845<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Dickinson County<\/td><td class=\"n\">$419,677<\/td><td class=\"n\">$206,808<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$407,131<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">858<\/td><td class=\"n\">1360<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Tuscola County<\/td><td class=\"n\">$846,259<\/td><td class=\"n\">$205,455<\/td><td class=\"n up\">+14.9%<\/td><td class=\"n\">$736,548<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">880<\/td><td class=\"n\">862<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Berrien County<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">$203,651<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$2.19 million<\/td><td class=\"n\">$6.14 million<\/td><td class=\"n\">911<\/td><td class=\"n\">391<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Genesee County<\/td><td class=\"n\">$6.31 million<\/td><td class=\"n\">$201,078<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$5.88 million<\/td><td class=\"n\">$17.04 million<\/td><td class=\"n\">953<\/td><td class=\"n\">162<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Montmorency County<\/td><td class=\"n\">$136,861<\/td><td class=\"n\">$199,904<\/td><td class=\"n up\">+20.7%<\/td><td class=\"n\">$113,382<\/td><td class=\"n\">$272,449<\/td><td class=\"n\">979<\/td><td class=\"n\">2205<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Newaygo County<\/td><td class=\"n\">$790,101<\/td><td class=\"n\">$199,594<\/td><td class=\"n up\">+22.2%<\/td><td class=\"n\">$646,654<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">990<\/td><td class=\"n\">905<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Baraga County<\/td><td class=\"n\">$109,591<\/td><td class=\"n\">$199,590<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$101,493<\/td><td class=\"n\">$336,413<\/td><td class=\"n\">991<\/td><td class=\"n\">2345<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Cheboygan County<\/td><td class=\"n\">$378,884<\/td><td class=\"n\">$198,148<\/td><td class=\"n up\">+12.8%<\/td><td class=\"n\">$335,796<\/td><td class=\"n\">$956,945<\/td><td class=\"n\">1026<\/td><td class=\"n\">1457<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Schoolcraft County<\/td><td class=\"n\">$101,585<\/td><td class=\"n\">$197,046<\/td><td class=\"n up\">+17.2%<\/td><td class=\"n\">$86,704<\/td><td class=\"n\">$219,026<\/td><td class=\"n\">1056<\/td><td class=\"n\">2392<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Keweenaw County<\/td><td class=\"n\">$7,542<\/td><td class=\"n\">$196,598<\/td><td class=\"n down\">-18.7%<\/td><td class=\"n\">$9,279<\/td><td class=\"n\">$36,512<\/td><td class=\"n\">1080<\/td><td class=\"n\">3010<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Lapeer County<\/td><td class=\"n\">$1.35 million<\/td><td class=\"n\">$196,337<\/td><td class=\"n up\">+16.6%<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$3.02 million<\/td><td class=\"n\">1085<\/td><td class=\"n\">618<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Clare County<\/td><td class=\"n\">$444,640<\/td><td class=\"n\">$193,509<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$423,370<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">1178<\/td><td class=\"n\">1317<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Mackinac County<\/td><td class=\"n\">$133,816<\/td><td class=\"n\">$192,793<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$129,331<\/td><td class=\"n\">$377,000<\/td><td class=\"n\">1202<\/td><td class=\"n\">2220<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Muskegon County<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$192,132<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$2.56 million<\/td><td class=\"n\">$7.50 million<\/td><td class=\"n\">1223<\/td><td class=\"n\">358<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Calhoun County<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">$191,131<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">$5.24 million<\/td><td class=\"n\">1246<\/td><td class=\"n\">459<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Ontonagon County<\/td><td class=\"n\">$44,770<\/td><td class=\"n\">$190,465<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$42,337<\/td><td class=\"n\">$126,031<\/td><td class=\"n\">1271<\/td><td class=\"n\">2731<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Mason County<\/td><td class=\"n\">$389,112<\/td><td class=\"n\">$189,933<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$385,673<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">1289<\/td><td class=\"n\">1432<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Grand Traverse County<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$189,538<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">$3.83 million<\/td><td class=\"n\">1302<\/td><td class=\"n\">605<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Gratiot County<\/td><td class=\"n\">$558,080<\/td><td class=\"n\">$187,867<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$532,982<\/td><td class=\"n\">$1.67 million<\/td><td class=\"n\">1354<\/td><td class=\"n\">1140<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Alcona County<\/td><td class=\"n\">$104,791<\/td><td class=\"n\">$187,365<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$99,753<\/td><td class=\"n\">$312,182<\/td><td class=\"n\">1368<\/td><td class=\"n\">2373<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Crawford County<\/td><td class=\"n\">$147,292<\/td><td class=\"n\">$186,272<\/td><td class=\"n up\">+2.6%<\/td><td class=\"n\">$143,540<\/td><td class=\"n\">$396,471<\/td><td class=\"n\">1405<\/td><td class=\"n\">2150<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Ingham County<\/td><td class=\"n\">$4.16 million<\/td><td class=\"n\">$185,438<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$4.00 million<\/td><td class=\"n\">$12.09 million<\/td><td class=\"n\">1427<\/td><td class=\"n\">237<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Osceola County<\/td><td class=\"n\">$283,841<\/td><td class=\"n\">$184,795<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$280,410<\/td><td class=\"n\">$777,640<\/td><td class=\"n\">1446<\/td><td class=\"n\">1699<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Oscoda County<\/td><td class=\"n\">$65,485<\/td><td class=\"n\">$183,626<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$63,216<\/td><td class=\"n\">$146,023<\/td><td class=\"n\">1479<\/td><td class=\"n\">2591<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Macomb County<\/td><td class=\"n\">$12.65 million<\/td><td class=\"n\">$182,818<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$11.72 million<\/td><td class=\"n\">$34.03 million<\/td><td class=\"n\">1492<\/td><td class=\"n\">70<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Gladwin County<\/td><td class=\"n\">$309,836<\/td><td class=\"n\">$182,410<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$308,828<\/td><td class=\"n\">$844,581<\/td><td class=\"n\">1506<\/td><td class=\"n\">1636<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Branch County<\/td><td class=\"n\">$583,215<\/td><td class=\"n\">$180,540<\/td><td class=\"n up\">+11.7%<\/td><td class=\"n\">$521,963<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">1563<\/td><td class=\"n\">1107<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Isabella County<\/td><td class=\"n\">$834,753<\/td><td class=\"n\">$178,808<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$803,243<\/td><td class=\"n\">$2.40 million<\/td><td class=\"n\">1610<\/td><td class=\"n\">871<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Alpena County<\/td><td class=\"n\">$331,059<\/td><td class=\"n\">$178,623<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$319,847<\/td><td class=\"n\">$967,765<\/td><td class=\"n\">1617<\/td><td class=\"n\">1575<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Leelanau County<\/td><td class=\"n\">$239,400<\/td><td class=\"n\">$176,502<\/td><td class=\"n up\">+19.0%<\/td><td class=\"n\">$201,246<\/td><td class=\"n\">$514,010<\/td><td class=\"n\">1682<\/td><td class=\"n\">1841<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Lenawee County<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$175,244<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$3.56 million<\/td><td class=\"n\">1717<\/td><td class=\"n\">644<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Ionia County<\/td><td class=\"n\">$830,157<\/td><td class=\"n\">$174,885<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$797,444<\/td><td class=\"n\">$2.39 million<\/td><td class=\"n\">1732<\/td><td class=\"n\">879<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Missaukee County<\/td><td class=\"n\">$119,834<\/td><td class=\"n\">$173,147<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$121,211<\/td><td class=\"n\">$390,844<\/td><td class=\"n\">1769<\/td><td class=\"n\">2285<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Oakland County<\/td><td class=\"n\">$17.31 million<\/td><td class=\"n\">$172,129<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$16.60 million<\/td><td class=\"n\">$50.06 million<\/td><td class=\"n\">1794<\/td><td class=\"n\">48<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Kalamazoo County<\/td><td class=\"n\">$3.44 million<\/td><td class=\"n\">$170,587<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$3.27 million<\/td><td class=\"n\">$9.71 million<\/td><td class=\"n\">1829<\/td><td class=\"n\">280<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Marquette County<\/td><td class=\"n\">$802,096<\/td><td class=\"n\">$168,765<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$782,945<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">1872<\/td><td class=\"n\">898<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Sanilac County<\/td><td class=\"n\">$428,169<\/td><td class=\"n\">$168,171<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$436,709<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">1889<\/td><td class=\"n\">1344<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Lake County<\/td><td class=\"n\">$70,288<\/td><td class=\"n\">$167,368<\/td><td class=\"n up\">+14.3%<\/td><td class=\"n\">$61,476<\/td><td class=\"n\">$155,999<\/td><td class=\"n\">1918<\/td><td class=\"n\">2565<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Monroe County<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$164,238<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$5.40 million<\/td><td class=\"n\">2009<\/td><td class=\"n\">479<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Jackson County<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$162,425<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$6.24 million<\/td><td class=\"n\">2059<\/td><td class=\"n\">472<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Chippewa County<\/td><td class=\"n\">$343,826<\/td><td class=\"n\">$162,388<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$331,157<\/td><td class=\"n\">$982,287<\/td><td class=\"n\">2062<\/td><td class=\"n\">1542<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Benzie County<\/td><td class=\"n\">$117,802<\/td><td class=\"n\">$161,680<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$113,962<\/td><td class=\"n\">$327,614<\/td><td class=\"n\">2081<\/td><td class=\"n\">2297<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Manistee County<\/td><td class=\"n\">$205,359<\/td><td class=\"n\">$161,169<\/td><td class=\"n down\">-18.9%<\/td><td class=\"n\">$253,152<\/td><td class=\"n\">$916,942<\/td><td class=\"n\">2098<\/td><td class=\"n\">1955<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Washtenaw County<\/td><td class=\"n\">$4.55 million<\/td><td class=\"n\">$160,876<\/td><td class=\"n up\">+11.8%<\/td><td class=\"n\">$4.07 million<\/td><td class=\"n\">$11.48 million<\/td><td class=\"n\">2105<\/td><td class=\"n\">219<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Bay County<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$156,877<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$3.27 million<\/td><td class=\"n\">2205<\/td><td class=\"n\">708<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Cass County<\/td><td class=\"n\">$448,790<\/td><td class=\"n\">$148,347<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$434,969<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">2391<\/td><td class=\"n\">1311<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Ottawa County<\/td><td class=\"n\">$3.38 million<\/td><td class=\"n\">$146,053<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$3.27 million<\/td><td class=\"n\">$9.68 million<\/td><td class=\"n\">2430<\/td><td class=\"n\">283<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Allegan County<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$145,162<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$3.56 million<\/td><td class=\"n\">2450<\/td><td class=\"n\">656<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Barry County<\/td><td class=\"n\">$549,817<\/td><td class=\"n\">$142,813<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$530,663<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">2485<\/td><td class=\"n\">1154<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Livingston County<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$134,619<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$5.36 million<\/td><td class=\"n\">2624<\/td><td class=\"n\">480<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Clinton County<\/td><td class=\"n\">$521,568<\/td><td class=\"n\">$119,027<\/td><td class=\"n down\">-2.8%<\/td><td class=\"n\">$536,462<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">2806<\/td><td class=\"n\">1194<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Michigan counties (83), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Wayne County<\/td><td class=\"n\">631,385<\/td><td class=\"n\">536,677<\/td><td class=\"n\">63,138<\/td><td class=\"n\">31,569<\/td><td class=\"n\">$28.7 million<\/td><td class=\"n\">$12.3 million<\/td><\/tr><tr><td>Oakland County<\/td><td class=\"n\">266,880<\/td><td class=\"n\">226,848<\/td><td class=\"n\">26,688<\/td><td class=\"n\">13,344<\/td><td class=\"n\">$12.1 million<\/td><td class=\"n\">$5.19 million<\/td><\/tr><tr><td>Macomb County<\/td><td class=\"n\">195,039<\/td><td class=\"n\">165,783<\/td><td class=\"n\">19,504<\/td><td class=\"n\">9,752<\/td><td class=\"n\">$8.85 million<\/td><td class=\"n\">$3.79 million<\/td><\/tr><tr><td>Kent County<\/td><td class=\"n\">192,454<\/td><td class=\"n\">163,586<\/td><td class=\"n\">19,245<\/td><td class=\"n\">9,623<\/td><td class=\"n\">$8.74 million<\/td><td class=\"n\">$3.74 million<\/td><\/tr><tr><td>Genesee County<\/td><td class=\"n\">97,345<\/td><td class=\"n\">82,743<\/td><td class=\"n\">9,734<\/td><td class=\"n\">4,867<\/td><td class=\"n\">$4.42 million<\/td><td class=\"n\">$1.89 million<\/td><\/tr><tr><td>Washtenaw County<\/td><td class=\"n\">70,203<\/td><td class=\"n\">59,672<\/td><td class=\"n\">7,020<\/td><td class=\"n\">3,510<\/td><td class=\"n\">$3.19 million<\/td><td class=\"n\">$1.37 million<\/td><\/tr><tr><td>Ingham County<\/td><td class=\"n\">64,136<\/td><td class=\"n\">54,516<\/td><td class=\"n\">6,414<\/td><td class=\"n\">3,207<\/td><td class=\"n\">$2.91 million<\/td><td class=\"n\">$1.25 million<\/td><\/tr><tr><td>Kalamazoo County<\/td><td class=\"n\">52,983<\/td><td class=\"n\">45,036<\/td><td class=\"n\">5,298<\/td><td class=\"n\">2,649<\/td><td class=\"n\">$2.41 million<\/td><td class=\"n\">$1.03 million<\/td><\/tr><tr><td>Ottawa County<\/td><td class=\"n\">52,053<\/td><td class=\"n\">44,245<\/td><td class=\"n\">5,205<\/td><td class=\"n\">2,603<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">$1.01 million<\/td><\/tr><tr><td>Saginaw County<\/td><td class=\"n\">49,726<\/td><td class=\"n\">42,267<\/td><td class=\"n\">4,973<\/td><td class=\"n\">2,486<\/td><td class=\"n\">$2.26 million<\/td><td class=\"n\">$967,513<\/td><\/tr><tr><td>St. Clair County<\/td><td class=\"n\">42,537<\/td><td class=\"n\">36,157<\/td><td class=\"n\">4,254<\/td><td class=\"n\">2,127<\/td><td class=\"n\">$1.93 million<\/td><td class=\"n\">$827,649<\/td><\/tr><tr><td>Muskegon County<\/td><td class=\"n\">40,765<\/td><td class=\"n\">34,651<\/td><td class=\"n\">4,077<\/td><td class=\"n\">2,038<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$793,174<\/td><\/tr><tr><td>Eaton County<\/td><td class=\"n\">39,461<\/td><td class=\"n\">33,542<\/td><td class=\"n\">3,946<\/td><td class=\"n\">1,973<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$767,802<\/td><\/tr><tr><td>Berrien County<\/td><td class=\"n\">37,439<\/td><td class=\"n\">31,823<\/td><td class=\"n\">3,744<\/td><td class=\"n\">1,872<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$728,445<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">30,222<\/td><td class=\"n\">25,689<\/td><td class=\"n\">3,022<\/td><td class=\"n\">1,511<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$588,030<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">29,565<\/td><td class=\"n\">25,131<\/td><td class=\"n\">2,957<\/td><td class=\"n\">1,478<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$575,256<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">29,284<\/td><td class=\"n\">24,891<\/td><td class=\"n\">2,928<\/td><td class=\"n\">1,464<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$569,779<\/td><\/tr><tr><td>Livingston County<\/td><td class=\"n\">29,224<\/td><td class=\"n\">24,840<\/td><td class=\"n\">2,922<\/td><td class=\"n\">1,461<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$568,613<\/td><\/tr><tr><td>Montcalm County<\/td><td class=\"n\">25,227<\/td><td class=\"n\">21,443<\/td><td class=\"n\">2,523<\/td><td class=\"n\">1,261<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$490,848<\/td><\/tr><tr><td>Van Buren County<\/td><td class=\"n\">24,604<\/td><td class=\"n\">20,913<\/td><td class=\"n\">2,460<\/td><td class=\"n\">1,230<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$478,718<\/td><\/tr><tr><td>Midland County<\/td><td class=\"n\">22,051<\/td><td class=\"n\">18,743<\/td><td class=\"n\">2,205<\/td><td class=\"n\">1,103<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">$429,047<\/td><\/tr><tr><td>Shiawassee County<\/td><td class=\"n\">21,784<\/td><td class=\"n\">18,516<\/td><td class=\"n\">2,178<\/td><td class=\"n\">1,089<\/td><td class=\"n\">$988,966<\/td><td class=\"n\">$423,843<\/td><\/tr><tr><td>Grand Traverse County<\/td><td class=\"n\">21,490<\/td><td class=\"n\">18,267<\/td><td class=\"n\">2,149<\/td><td class=\"n\">1,075<\/td><td class=\"n\">$975,659<\/td><td class=\"n\">$418,140<\/td><\/tr><tr><td>Lapeer County<\/td><td class=\"n\">20,847<\/td><td class=\"n\">17,720<\/td><td class=\"n\">2,085<\/td><td class=\"n\">1,042<\/td><td class=\"n\">$946,469<\/td><td class=\"n\">$405,629<\/td><\/tr><tr><td>St. Joseph County<\/td><td class=\"n\">19,902<\/td><td class=\"n\">16,916<\/td><td class=\"n\">1,990<\/td><td class=\"n\">995<\/td><td class=\"n\">$903,525<\/td><td class=\"n\">$387,225<\/td><\/tr><tr><td>Lenawee County<\/td><td class=\"n\">19,462<\/td><td class=\"n\">16,543<\/td><td class=\"n\">1,946<\/td><td class=\"n\">973<\/td><td class=\"n\">$883,574<\/td><td class=\"n\">$378,675<\/td><\/tr><tr><td>Allegan County<\/td><td class=\"n\">19,150<\/td><td class=\"n\">16,277<\/td><td class=\"n\">1,915<\/td><td class=\"n\">957<\/td><td class=\"n\">$869,394<\/td><td class=\"n\">$372,597<\/td><\/tr><tr><td>Bay County<\/td><td class=\"n\">17,372<\/td><td class=\"n\">14,766<\/td><td class=\"n\">1,737<\/td><td class=\"n\">869<\/td><td class=\"n\">$788,662<\/td><td class=\"n\">$337,998<\/td><\/tr><tr><td>Hillsdale County<\/td><td class=\"n\">15,821<\/td><td class=\"n\">13,448<\/td><td class=\"n\">1,582<\/td><td class=\"n\">791<\/td><td class=\"n\">$718,270<\/td><td class=\"n\">$307,830<\/td><\/tr><tr><td>Houghton County<\/td><td class=\"n\">14,882<\/td><td class=\"n\">12,650<\/td><td class=\"n\">1,488<\/td><td class=\"n\">744<\/td><td class=\"n\">$675,635<\/td><td class=\"n\">$289,558<\/td><\/tr><tr><td>Wexford County<\/td><td class=\"n\">13,190<\/td><td class=\"n\">11,212<\/td><td class=\"n\">1,319<\/td><td class=\"n\">660<\/td><td class=\"n\">$598,822<\/td><td class=\"n\">$256,638<\/td><\/tr><tr><td>Tuscola County<\/td><td class=\"n\">13,048<\/td><td class=\"n\">11,091<\/td><td class=\"n\">1,305<\/td><td class=\"n\">652<\/td><td class=\"n\">$592,381<\/td><td class=\"n\">$253,878<\/td><\/tr><tr><td>Isabella County<\/td><td class=\"n\">12,871<\/td><td class=\"n\">10,940<\/td><td class=\"n\">1,287<\/td><td class=\"n\">644<\/td><td class=\"n\">$584,327<\/td><td class=\"n\">$250,426<\/td><\/tr><tr><td>Ionia County<\/td><td class=\"n\">12,800<\/td><td class=\"n\">10,880<\/td><td class=\"n\">1,280<\/td><td class=\"n\">640<\/td><td class=\"n\">$581,110<\/td><td class=\"n\">$249,047<\/td><\/tr><tr><td>Marquette County<\/td><td class=\"n\">12,367<\/td><td class=\"n\">10,512<\/td><td class=\"n\">1,237<\/td><td class=\"n\">618<\/td><td class=\"n\">$561,467<\/td><td class=\"n\">$240,629<\/td><\/tr><tr><td>Newaygo County<\/td><td class=\"n\">12,182<\/td><td class=\"n\">10,355<\/td><td class=\"n\">1,218<\/td><td class=\"n\">609<\/td><td class=\"n\">$553,071<\/td><td class=\"n\">$237,030<\/td><\/tr><tr><td>Menominee County<\/td><td class=\"n\">11,500<\/td><td class=\"n\">9,775<\/td><td class=\"n\">1,150<\/td><td class=\"n\">575<\/td><td class=\"n\">$522,117<\/td><td class=\"n\">$223,764<\/td><\/tr><tr><td>Mecosta County<\/td><td class=\"n\">11,292<\/td><td class=\"n\">9,599<\/td><td class=\"n\">1,129<\/td><td class=\"n\">565<\/td><td class=\"n\">$512,676<\/td><td class=\"n\">$219,718<\/td><\/tr><tr><td>Delta County<\/td><td class=\"n\">10,333<\/td><td class=\"n\">8,783<\/td><td class=\"n\">1,033<\/td><td class=\"n\">517<\/td><td class=\"n\">$469,127<\/td><td class=\"n\">$201,054<\/td><\/tr><tr><td>Antrim County<\/td><td class=\"n\">10,313<\/td><td class=\"n\">8,766<\/td><td class=\"n\">1,031<\/td><td class=\"n\">516<\/td><td class=\"n\">$468,188<\/td><td class=\"n\">$200,652<\/td><\/tr><tr><td>Huron County<\/td><td class=\"n\">9,816<\/td><td class=\"n\">8,344<\/td><td class=\"n\">982<\/td><td class=\"n\">491<\/td><td class=\"n\">$445,642<\/td><td class=\"n\">$190,990<\/td><\/tr><tr><td>Ogemaw County<\/td><td class=\"n\">9,358<\/td><td class=\"n\">7,954<\/td><td class=\"n\">936<\/td><td class=\"n\">468<\/td><td class=\"n\">$424,859<\/td><td class=\"n\">$182,082<\/td><\/tr><tr><td>Emmet County<\/td><td class=\"n\">9,063<\/td><td class=\"n\">7,704<\/td><td class=\"n\">906<\/td><td class=\"n\">453<\/td><td class=\"n\">$411,478<\/td><td class=\"n\">$176,348<\/td><\/tr><tr><td>Branch County<\/td><td class=\"n\">8,992<\/td><td class=\"n\">7,644<\/td><td class=\"n\">899<\/td><td class=\"n\">450<\/td><td class=\"n\">$408,251<\/td><td class=\"n\">$174,965<\/td><\/tr><tr><td>Oceana County<\/td><td class=\"n\">8,934<\/td><td class=\"n\">7,594<\/td><td class=\"n\">893<\/td><td class=\"n\">447<\/td><td class=\"n\">$405,611<\/td><td class=\"n\">$173,833<\/td><\/tr><tr><td>Roscommon County<\/td><td class=\"n\">8,792<\/td><td class=\"n\">7,473<\/td><td class=\"n\">879<\/td><td class=\"n\">440<\/td><td class=\"n\">$399,161<\/td><td class=\"n\">$171,069<\/td><\/tr><tr><td>Gratiot County<\/td><td class=\"n\">8,605<\/td><td class=\"n\">7,314<\/td><td class=\"n\">860<\/td><td class=\"n\">430<\/td><td class=\"n\">$390,656<\/td><td class=\"n\">$167,424<\/td><\/tr><tr><td>Barry County<\/td><td class=\"n\">8,477<\/td><td class=\"n\">7,206<\/td><td class=\"n\">848<\/td><td class=\"n\">424<\/td><td class=\"n\">$384,872<\/td><td class=\"n\">$164,945<\/td><\/tr><tr><td>Presque Isle County<\/td><td class=\"n\">8,046<\/td><td class=\"n\">6,839<\/td><td class=\"n\">805<\/td><td class=\"n\">402<\/td><td class=\"n\">$365,269<\/td><td class=\"n\">$156,544<\/td><\/tr><tr><td>Clinton County<\/td><td class=\"n\">8,042<\/td><td class=\"n\">6,836<\/td><td class=\"n\">804<\/td><td class=\"n\">402<\/td><td class=\"n\">$365,098<\/td><td class=\"n\">$156,470<\/td><\/tr><tr><td>Otsego County<\/td><td class=\"n\">8,001<\/td><td class=\"n\">6,801<\/td><td class=\"n\">800<\/td><td class=\"n\">400<\/td><td class=\"n\">$363,241<\/td><td class=\"n\">$155,675<\/td><\/tr><tr><td>Charlevoix County<\/td><td class=\"n\">7,755<\/td><td class=\"n\">6,592<\/td><td class=\"n\">776<\/td><td class=\"n\">388<\/td><td class=\"n\">$352,092<\/td><td class=\"n\">$150,896<\/td><\/tr><tr><td>Iosco County<\/td><td class=\"n\">7,377<\/td><td class=\"n\">6,271<\/td><td class=\"n\">738<\/td><td class=\"n\">369<\/td><td class=\"n\">$334,931<\/td><td class=\"n\">$143,542<\/td><\/tr><tr><td>Kalkaska County<\/td><td class=\"n\">6,924<\/td><td class=\"n\">5,885<\/td><td class=\"n\">692<\/td><td class=\"n\">346<\/td><td class=\"n\">$314,334<\/td><td class=\"n\">$134,715<\/td><\/tr><tr><td>Cass County<\/td><td class=\"n\">6,920<\/td><td class=\"n\">5,882<\/td><td class=\"n\">692<\/td><td class=\"n\">346<\/td><td class=\"n\">$314,153<\/td><td class=\"n\">$134,637<\/td><\/tr><tr><td>Clare County<\/td><td class=\"n\">6,856<\/td><td class=\"n\">5,827<\/td><td class=\"n\">686<\/td><td class=\"n\">343<\/td><td class=\"n\">$311,248<\/td><td class=\"n\">$133,392<\/td><\/tr><tr><td>Sanilac County<\/td><td class=\"n\">6,602<\/td><td class=\"n\">5,612<\/td><td class=\"n\">660<\/td><td class=\"n\">330<\/td><td class=\"n\">$299,718<\/td><td class=\"n\">$128,451<\/td><\/tr><tr><td>Dickinson County<\/td><td class=\"n\">6,471<\/td><td class=\"n\">5,500<\/td><td class=\"n\">647<\/td><td class=\"n\">324<\/td><td class=\"n\">$293,774<\/td><td class=\"n\">$125,903<\/td><\/tr><tr><td>Mason County<\/td><td class=\"n\">6,000<\/td><td class=\"n\">5,100<\/td><td class=\"n\">600<\/td><td class=\"n\">300<\/td><td class=\"n\">$272,378<\/td><td class=\"n\">$116,734<\/td><\/tr><tr><td>Cheboygan County<\/td><td class=\"n\">5,842<\/td><td class=\"n\">4,966<\/td><td class=\"n\">584<\/td><td class=\"n\">292<\/td><td class=\"n\">$265,219<\/td><td class=\"n\">$113,665<\/td><\/tr><tr><td>Chippewa County<\/td><td class=\"n\">5,301<\/td><td class=\"n\">4,506<\/td><td class=\"n\">530<\/td><td class=\"n\">265<\/td><td class=\"n\">$240,678<\/td><td class=\"n\">$103,148<\/td><\/tr><tr><td>Alpena County<\/td><td class=\"n\">5,104<\/td><td class=\"n\">4,339<\/td><td class=\"n\">510<\/td><td class=\"n\">255<\/td><td class=\"n\">$231,741<\/td><td class=\"n\">$99,318<\/td><\/tr><tr><td>Gladwin County<\/td><td class=\"n\">4,777<\/td><td class=\"n\">4,061<\/td><td class=\"n\">478<\/td><td class=\"n\">239<\/td><td class=\"n\">$216,885<\/td><td class=\"n\">$92,951<\/td><\/tr><tr><td>Iron County<\/td><td class=\"n\">4,589<\/td><td class=\"n\">3,901<\/td><td class=\"n\">459<\/td><td class=\"n\">229<\/td><td class=\"n\">$208,360<\/td><td class=\"n\">$89,297<\/td><\/tr><tr><td>Osceola County<\/td><td class=\"n\">4,376<\/td><td class=\"n\">3,720<\/td><td class=\"n\">438<\/td><td class=\"n\">219<\/td><td class=\"n\">$198,689<\/td><td class=\"n\">$85,152<\/td><\/tr><tr><td>Arenac County<\/td><td class=\"n\">3,942<\/td><td class=\"n\">3,351<\/td><td class=\"n\">394<\/td><td class=\"n\">197<\/td><td class=\"n\">$178,957<\/td><td class=\"n\">$76,696<\/td><\/tr><tr><td>Leelanau County<\/td><td class=\"n\">3,691<\/td><td class=\"n\">3,138<\/td><td class=\"n\">369<\/td><td class=\"n\">185<\/td><td class=\"n\">$167,580<\/td><td class=\"n\">$71,820<\/td><\/tr><tr><td>Gogebic County<\/td><td class=\"n\">3,687<\/td><td class=\"n\">3,134<\/td><td class=\"n\">369<\/td><td class=\"n\">184<\/td><td class=\"n\">$167,387<\/td><td class=\"n\">$71,737<\/td><\/tr><tr><td>Manistee County<\/td><td class=\"n\">3,166<\/td><td class=\"n\">2,691<\/td><td class=\"n\">317<\/td><td class=\"n\">158<\/td><td class=\"n\">$143,751<\/td><td class=\"n\">$61,608<\/td><\/tr><tr><td>Alger County<\/td><td class=\"n\">2,541<\/td><td class=\"n\">2,159<\/td><td class=\"n\">254<\/td><td class=\"n\">127<\/td><td class=\"n\">$115,342<\/td><td class=\"n\">$49,432<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">2,271<\/td><td class=\"n\">1,930<\/td><td class=\"n\">227<\/td><td class=\"n\">114<\/td><td class=\"n\">$103,105<\/td><td class=\"n\">$44,188<\/td><\/tr><tr><td>Montmorency County<\/td><td class=\"n\">2,110<\/td><td class=\"n\">1,794<\/td><td class=\"n\">211<\/td><td class=\"n\">106<\/td><td class=\"n\">$95,803<\/td><td class=\"n\">$41,058<\/td><\/tr><tr><td>Mackinac County<\/td><td class=\"n\">2,063<\/td><td class=\"n\">1,754<\/td><td class=\"n\">206<\/td><td class=\"n\">103<\/td><td class=\"n\">$93,671<\/td><td class=\"n\">$40,145<\/td><\/tr><tr><td>Luce County<\/td><td class=\"n\">1,920<\/td><td class=\"n\">1,632<\/td><td class=\"n\">192<\/td><td class=\"n\">96<\/td><td class=\"n\">$87,184<\/td><td class=\"n\">$37,365<\/td><\/tr><tr><td>Missaukee County<\/td><td class=\"n\">1,848<\/td><td class=\"n\">1,571<\/td><td class=\"n\">185<\/td><td class=\"n\">92<\/td><td class=\"n\">$83,884<\/td><td class=\"n\">$35,950<\/td><\/tr><tr><td>Benzie County<\/td><td class=\"n\">1,816<\/td><td class=\"n\">1,544<\/td><td class=\"n\">182<\/td><td class=\"n\">91<\/td><td class=\"n\">$82,461<\/td><td class=\"n\">$35,341<\/td><\/tr><tr><td>Baraga County<\/td><td class=\"n\">1,690<\/td><td class=\"n\">1,436<\/td><td class=\"n\">169<\/td><td class=\"n\">84<\/td><td class=\"n\">$76,714<\/td><td class=\"n\">$32,877<\/td><\/tr><tr><td>Alcona County<\/td><td class=\"n\">1,616<\/td><td class=\"n\">1,373<\/td><td class=\"n\">162<\/td><td class=\"n\">81<\/td><td class=\"n\">$73,354<\/td><td class=\"n\">$31,437<\/td><\/tr><tr><td>Schoolcraft County<\/td><td class=\"n\">1,566<\/td><td class=\"n\">1,331<\/td><td class=\"n\">157<\/td><td class=\"n\">78<\/td><td class=\"n\">$71,109<\/td><td class=\"n\">$30,475<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">1,084<\/td><td class=\"n\">921<\/td><td class=\"n\">108<\/td><td class=\"n\">54<\/td><td class=\"n\">$49,202<\/td><td class=\"n\">$21,086<\/td><\/tr><tr><td>Oscoda County<\/td><td class=\"n\">1,010<\/td><td class=\"n\">858<\/td><td class=\"n\">101<\/td><td class=\"n\">50<\/td><td class=\"n\">$45,840<\/td><td class=\"n\">$19,646<\/td><\/tr><tr><td>Ontonagon County<\/td><td class=\"n\">690<\/td><td class=\"n\">587<\/td><td class=\"n\">69<\/td><td class=\"n\">35<\/td><td class=\"n\">$31,339<\/td><td class=\"n\">$13,431<\/td><\/tr><tr><td>Keweenaw County<\/td><td class=\"n\">116<\/td><td class=\"n\">99<\/td><td class=\"n\">12<\/td><td class=\"n\">5.8<\/td><td class=\"n\">$5,280<\/td><td class=\"n\">$2,263<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"minnesota\"><summary>Minnesota Spend Data<\/summary><div class=\"sds-state-body\"><h3>Minnesota Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $95.97 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $238.2 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.48 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.26 million accounts &amp; $81.6 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 147,967 accounts &amp; $9.60 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 73,983 accounts &amp; $4.80 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $67.2 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $28.8 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $214,339<\/li><li><strong>National rank (per-capita):<\/strong> #18<\/li><li><strong>National rank (total):<\/strong> #18<\/li><li><strong>Change vs FY2025:<\/strong> +11.7%<\/li><li><strong>Cities in dataset:<\/strong> 3<\/li><li><strong>Counties in dataset:<\/strong> 87<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-minnesota-3\">Cities in Minnesota (3)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Minneapolis<\/td><td class=\"n\">$23.14 million<\/td><td class=\"n\">$693,323<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$23.61 million<\/td><td class=\"n\">$70.62 million<\/td><td class=\"n\">17<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Saint Paul<\/td><td class=\"n\">$13.30 million<\/td><td class=\"n\">$544,029<\/td><td class=\"n up\">+13.9%<\/td><td class=\"n\">$11.67 million<\/td><td class=\"n\">$29.53 million<\/td><td class=\"n\">41<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Rochester<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$162,180<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">$4.37 million<\/td><td class=\"n\">157<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Minnesota cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Minneapolis<\/td><td class=\"n\">356,770<\/td><td class=\"n\">303,255<\/td><td class=\"n\">35,677<\/td><td class=\"n\">17,839<\/td><td class=\"n\">$16.2 million<\/td><td class=\"n\">$6.94 million<\/td><\/tr><tr><td>Saint Paul<\/td><td class=\"n\">205,041<\/td><td class=\"n\">174,285<\/td><td class=\"n\">20,504<\/td><td class=\"n\">10,252<\/td><td class=\"n\">$9.31 million<\/td><td class=\"n\">$3.99 million<\/td><\/tr><tr><td>Rochester<\/td><td class=\"n\">21,736<\/td><td class=\"n\">18,475<\/td><td class=\"n\">2,174<\/td><td class=\"n\">1,087<\/td><td class=\"n\">$986,791<\/td><td class=\"n\">$422,910<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-minnesota-87\">Counties in Minnesota (87), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Redwood County<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$513,811<\/td><td class=\"n up\">+45.1%<\/td><td class=\"n\">$973,483<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">5<\/td><td class=\"n\">598<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Benton County<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">$358,523<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$3.91 million<\/td><td class=\"n\">22<\/td><td class=\"n\">545<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Hennepin County<\/td><td class=\"n\">$29.68 million<\/td><td class=\"n\">$292,282<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$26.71 million<\/td><td class=\"n\">$74.64 million<\/td><td class=\"n\">89<\/td><td class=\"n\">26<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Pipestone County<\/td><td class=\"n\">$352,725<\/td><td class=\"n\">$269,603<\/td><td class=\"n up\">+48.5%<\/td><td class=\"n\">$237,605<\/td><td class=\"n\">$474,495<\/td><td class=\"n\">164<\/td><td class=\"n\">1525<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Cass County<\/td><td class=\"n\">$789,017<\/td><td class=\"n\">$263,180<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$750,896<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">202<\/td><td class=\"n\">907<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Murray County<\/td><td class=\"n\">$285,513<\/td><td class=\"n\">$257,482<\/td><td class=\"n up\">+47.3%<\/td><td class=\"n\">$193,892<\/td><td class=\"n\">$428,193<\/td><td class=\"n\">242<\/td><td class=\"n\">1693<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Ramsey County<\/td><td class=\"n\">$11.04 million<\/td><td class=\"n\">$256,878<\/td><td class=\"n up\">+23.5%<\/td><td class=\"n\">$8.94 million<\/td><td class=\"n\">$22.10 million<\/td><td class=\"n\">248<\/td><td class=\"n\">91<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Wadena County<\/td><td class=\"n\">$396,415<\/td><td class=\"n\">$252,329<\/td><td class=\"n up\">+24.5%<\/td><td class=\"n\">$318,326<\/td><td class=\"n\">$751,829<\/td><td class=\"n\">278<\/td><td class=\"n\">1419<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Clearwater County<\/td><td class=\"n\">$281,866<\/td><td class=\"n\">$252,064<\/td><td class=\"n up\">+34.2%<\/td><td class=\"n\">$209,983<\/td><td class=\"n\">$452,011<\/td><td class=\"n\">282<\/td><td class=\"n\">1704<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Yellow Medicine County<\/td><td class=\"n\">$293,476<\/td><td class=\"n\">$250,630<\/td><td class=\"n up\">+40.5%<\/td><td class=\"n\">$208,910<\/td><td class=\"n\">$413,717<\/td><td class=\"n\">294<\/td><td class=\"n\">1673<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Kittson County<\/td><td class=\"n\">$176,613<\/td><td class=\"n\">$247,306<\/td><td class=\"n up\">+43.8%<\/td><td class=\"n\">$122,825<\/td><td class=\"n\">$273,349<\/td><td class=\"n\">312<\/td><td class=\"n\">2034<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Chippewa County<\/td><td class=\"n\">$328,112<\/td><td class=\"n\">$244,245<\/td><td class=\"n up\">+22.8%<\/td><td class=\"n\">$267,104<\/td><td class=\"n\">$655,716<\/td><td class=\"n\">336<\/td><td class=\"n\">1583<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Stearns County<\/td><td class=\"n\">$3.20 million<\/td><td class=\"n\">$242,000<\/td><td class=\"n up\">+17.2%<\/td><td class=\"n\">$2.73 million<\/td><td class=\"n\">$7.25 million<\/td><td class=\"n\">362<\/td><td class=\"n\">305<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Renville County<\/td><td class=\"n\">$336,562<\/td><td class=\"n\">$236,530<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$302,236<\/td><td class=\"n\">$858,931<\/td><td class=\"n\">401<\/td><td class=\"n\">1561<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Le Sueur County<\/td><td class=\"n\">$611,686<\/td><td class=\"n\">$235,507<\/td><td class=\"n up\">+17.6%<\/td><td class=\"n\">$520,264<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">413<\/td><td class=\"n\">1077<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Pennington County<\/td><td class=\"n\">$312,162<\/td><td class=\"n\">$233,295<\/td><td class=\"n up\">+10.5%<\/td><td class=\"n\">$282,391<\/td><td class=\"n\">$911,844<\/td><td class=\"n\">444<\/td><td class=\"n\">1629<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Mille Lacs County<\/td><td class=\"n\">$564,958<\/td><td class=\"n\">$232,317<\/td><td class=\"n down\">-4.6%<\/td><td class=\"n\">$592,135<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">456<\/td><td class=\"n\">1130<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Red Lake County<\/td><td class=\"n\">$127,788<\/td><td class=\"n\">$231,257<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$119,875<\/td><td class=\"n\">$369,104<\/td><td class=\"n\">469<\/td><td class=\"n\">2250<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Cottonwood County<\/td><td class=\"n\">$254,448<\/td><td class=\"n\">$228,758<\/td><td class=\"n up\">+23.4%<\/td><td class=\"n\">$206,228<\/td><td class=\"n\">$535,212<\/td><td class=\"n\">511<\/td><td class=\"n\">1788<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Sherburne County<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$221,413<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$1.75 million<\/td><td class=\"n\">$4.96 million<\/td><td class=\"n\">606<\/td><td class=\"n\">493<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Stevens County<\/td><td class=\"n\">$199,343<\/td><td class=\"n\">$221,275<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$192,551<\/td><td class=\"n\">$508,969<\/td><td class=\"n\">610<\/td><td class=\"n\">1967<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Mahnomen County<\/td><td class=\"n\">$118,144<\/td><td class=\"n\">$220,796<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$110,221<\/td><td class=\"n\">$328,904<\/td><td class=\"n\">619<\/td><td class=\"n\">2295<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Scott County<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$216,559<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$2.20 million<\/td><td class=\"n\">$5.41 million<\/td><td class=\"n\">697<\/td><td class=\"n\">352<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Polk County<\/td><td class=\"n\">$528,856<\/td><td class=\"n\">$214,982<\/td><td class=\"n up\">+25.0%<\/td><td class=\"n\">$423,184<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">717<\/td><td class=\"n\">1180<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Norman County<\/td><td class=\"n\">$119,601<\/td><td class=\"n\">$214,694<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$115,584<\/td><td class=\"n\">$240,738<\/td><td class=\"n\">722<\/td><td class=\"n\">2286<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Cook County<\/td><td class=\"n\">$85,390<\/td><td class=\"n\">$207,981<\/td><td class=\"n up\">+25.4%<\/td><td class=\"n\">$68,117<\/td><td class=\"n\">$161,312<\/td><td class=\"n\">835<\/td><td class=\"n\">2473<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Faribault County<\/td><td class=\"n\">$221,459<\/td><td class=\"n\">$207,859<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$211,592<\/td><td class=\"n\">$590,617<\/td><td class=\"n\">838<\/td><td class=\"n\">1897<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Wilkin County<\/td><td class=\"n\">$96,841<\/td><td class=\"n\">$207,644<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$89,839<\/td><td class=\"n\">$275,145<\/td><td class=\"n\">842<\/td><td class=\"n\">2415<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Aitkin County<\/td><td class=\"n\">$257,642<\/td><td class=\"n\">$207,255<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$244,846<\/td><td class=\"n\">$703,031<\/td><td class=\"n\">851<\/td><td class=\"n\">1777<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Wabasha County<\/td><td class=\"n\">$337,933<\/td><td class=\"n\">$205,943<\/td><td class=\"n up\">+31.0%<\/td><td class=\"n\">$257,986<\/td><td class=\"n\">$660,573<\/td><td class=\"n\">873<\/td><td class=\"n\">1556<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Koochiching County<\/td><td class=\"n\">$175,405<\/td><td class=\"n\">$205,448<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$166,002<\/td><td class=\"n\">$466,633<\/td><td class=\"n\">881<\/td><td class=\"n\">2037<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Lake of the Woods County<\/td><td class=\"n\">$47,523<\/td><td class=\"n\">$204,804<\/td><td class=\"n up\">+20.6%<\/td><td class=\"n\">$39,422<\/td><td class=\"n\">$107,321<\/td><td class=\"n\">891<\/td><td class=\"n\">2711<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Jackson County<\/td><td class=\"n\">$139,695<\/td><td class=\"n\">$203,142<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$116,925<\/td><td class=\"n\">$314,131<\/td><td class=\"n\">922<\/td><td class=\"n\">2194<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Waseca County<\/td><td class=\"n\">$276,597<\/td><td class=\"n\">$202,199<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$263,082<\/td><td class=\"n\">$790,068<\/td><td class=\"n\">935<\/td><td class=\"n\">1719<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Roseau County<\/td><td class=\"n\">$218,822<\/td><td class=\"n\">$201,371<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$211,324<\/td><td class=\"n\">$595,082<\/td><td class=\"n\">946<\/td><td class=\"n\">1904<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Beltrami County<\/td><td class=\"n\">$718,411<\/td><td class=\"n\">$200,900<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$716,033<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">956<\/td><td class=\"n\">963<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Grant County<\/td><td class=\"n\">$68,538<\/td><td class=\"n\">$199,585<\/td><td class=\"n up\">+26.5%<\/td><td class=\"n\">$54,172<\/td><td class=\"n\">$126,083<\/td><td class=\"n\">992<\/td><td class=\"n\">2574<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Traverse County<\/td><td class=\"n\">$21,128<\/td><td class=\"n\">$199,185<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$19,845<\/td><td class=\"n\">$60,012<\/td><td class=\"n\">1000<\/td><td class=\"n\">2906<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Swift County<\/td><td class=\"n\">$122,801<\/td><td class=\"n\">$198,600<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$109,416<\/td><td class=\"n\">$305,246<\/td><td class=\"n\">1015<\/td><td class=\"n\">2272<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Martin County<\/td><td class=\"n\">$267,079<\/td><td class=\"n\">$197,028<\/td><td class=\"n up\">+0.5%<\/td><td class=\"n\">$265,764<\/td><td class=\"n\">$833,511<\/td><td class=\"n\">1057<\/td><td class=\"n\">1748<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Fillmore County<\/td><td class=\"n\">$299,525<\/td><td class=\"n\">$197,027<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$284,804<\/td><td class=\"n\">$839,031<\/td><td class=\"n\">1058<\/td><td class=\"n\">1661<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Big Stone County<\/td><td class=\"n\">$40,400<\/td><td class=\"n\">$195,612<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$37,813<\/td><td class=\"n\">$118,217<\/td><td class=\"n\">1105<\/td><td class=\"n\">2765<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Lyon County<\/td><td class=\"n\">$356,999<\/td><td class=\"n\">$195,604<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$344,876<\/td><td class=\"n\">$735,641<\/td><td class=\"n\">1106<\/td><td class=\"n\">1514<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Chisago County<\/td><td class=\"n\">$858,772<\/td><td class=\"n\">$193,992<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$809,895<\/td><td class=\"n\">$2.42 million<\/td><td class=\"n\">1157<\/td><td class=\"n\">850<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Isanti County<\/td><td class=\"n\">$629,608<\/td><td class=\"n\">$193,245<\/td><td class=\"n up\">+10.2%<\/td><td class=\"n\">$571,217<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">1186<\/td><td class=\"n\">1057<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Kanabec County<\/td><td class=\"n\">$206,049<\/td><td class=\"n\">$192,560<\/td><td class=\"n up\">+22.0%<\/td><td class=\"n\">$168,952<\/td><td class=\"n\">$395,939<\/td><td class=\"n\">1208<\/td><td class=\"n\">1952<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Marshall County<\/td><td class=\"n\">$84,584<\/td><td class=\"n\">$191,601<\/td><td class=\"n up\">+16.8%<\/td><td class=\"n\">$72,408<\/td><td class=\"n\">$269,036<\/td><td class=\"n\">1234<\/td><td class=\"n\">2478<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Crow Wing County<\/td><td class=\"n\">$985,723<\/td><td class=\"n\">$190,873<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$935,938<\/td><td class=\"n\">$2.69 million<\/td><td class=\"n\">1255<\/td><td class=\"n\">776<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Lincoln County<\/td><td class=\"n\">$33,560<\/td><td class=\"n\">$190,724<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$31,913<\/td><td class=\"n\">$97,223<\/td><td class=\"n\">1259<\/td><td class=\"n\">2821<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Lac qui Parle County<\/td><td class=\"n\">$49,561<\/td><td class=\"n\">$190,476<\/td><td class=\"n up\">+7.4%<\/td><td class=\"n\">$46,126<\/td><td class=\"n\">$154,603<\/td><td class=\"n\">1270<\/td><td class=\"n\">2699<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Wright County<\/td><td class=\"n\">$2.30 million<\/td><td class=\"n\">$190,187<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">$5.66 million<\/td><td class=\"n\">1281<\/td><td class=\"n\">408<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Morrison County<\/td><td class=\"n\">$457,583<\/td><td class=\"n\">$188,757<\/td><td class=\"n up\">+22.1%<\/td><td class=\"n\">$374,912<\/td><td class=\"n\">$984,003<\/td><td class=\"n\">1323<\/td><td class=\"n\">1297<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Houston County<\/td><td class=\"n\">$216,884<\/td><td class=\"n\">$188,637<\/td><td class=\"n up\">+15.7%<\/td><td class=\"n\">$187,456<\/td><td class=\"n\">$503,682<\/td><td class=\"n\">1329<\/td><td class=\"n\">1912<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Rock County<\/td><td class=\"n\">$82,916<\/td><td class=\"n\">$187,865<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$77,771<\/td><td class=\"n\">$236,414<\/td><td class=\"n\">1355<\/td><td class=\"n\">2486<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Becker County<\/td><td class=\"n\">$465,472<\/td><td class=\"n\">$187,814<\/td><td class=\"n up\">+21.7%<\/td><td class=\"n\">$382,421<\/td><td class=\"n\">$966,794<\/td><td class=\"n\">1356<\/td><td class=\"n\">1288<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Blue Earth County<\/td><td class=\"n\">$978,374<\/td><td class=\"n\">$187,218<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$927,893<\/td><td class=\"n\">$2.50 million<\/td><td class=\"n\">1373<\/td><td class=\"n\">782<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Brown County<\/td><td class=\"n\">$307,022<\/td><td class=\"n\">$185,351<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$286,413<\/td><td class=\"n\">$873,628<\/td><td class=\"n\">1429<\/td><td class=\"n\">1642<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Todd County<\/td><td class=\"n\">$306,967<\/td><td class=\"n\">$183,647<\/td><td class=\"n up\">+16.1%<\/td><td class=\"n\">$264,423<\/td><td class=\"n\">$688,943<\/td><td class=\"n\">1477<\/td><td class=\"n\">1643<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Kandiyohi County<\/td><td class=\"n\">$574,172<\/td><td class=\"n\">$183,377<\/td><td class=\"n up\">+18.9%<\/td><td class=\"n\">$482,719<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">1484<\/td><td class=\"n\">1115<\/td><\/tr><tr><td class=\"r\">60<\/td><td>St. Louis County<\/td><td class=\"n\">$2.79 million<\/td><td class=\"n\">$181,966<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$2.63 million<\/td><td class=\"n\">$7.81 million<\/td><td class=\"n\">1524<\/td><td class=\"n\">340<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Pope County<\/td><td class=\"n\">$89,453<\/td><td class=\"n\">$181,783<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$84,476<\/td><td class=\"n\">$225,003<\/td><td class=\"n\">1530<\/td><td class=\"n\">2454<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Itasca County<\/td><td class=\"n\">$571,712<\/td><td class=\"n\">$181,387<\/td><td class=\"n up\">+26.9%<\/td><td class=\"n\">$450,538<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">1542<\/td><td class=\"n\">1121<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Watonwan County<\/td><td class=\"n\">$88,143<\/td><td class=\"n\">$181,251<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$81,794<\/td><td class=\"n\">$255,852<\/td><td class=\"n\">1546<\/td><td class=\"n\">2461<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Sibley County<\/td><td class=\"n\">$139,462<\/td><td class=\"n\">$180,182<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$141,061<\/td><td class=\"n\">$456,658<\/td><td class=\"n\">1575<\/td><td class=\"n\">2197<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Dodge County<\/td><td class=\"n\">$209,991<\/td><td class=\"n\">$176,789<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$197,915<\/td><td class=\"n\">$581,617<\/td><td class=\"n\">1670<\/td><td class=\"n\">1937<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Meeker County<\/td><td class=\"n\">$234,606<\/td><td class=\"n\">$175,387<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$223,660<\/td><td class=\"n\">$635,949<\/td><td class=\"n\">1711<\/td><td class=\"n\">1858<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Clay County<\/td><td class=\"n\">$834,723<\/td><td class=\"n\">$174,485<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$809,895<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">1738<\/td><td class=\"n\">872<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Carlton County<\/td><td class=\"n\">$406,996<\/td><td class=\"n\">$173,937<\/td><td class=\"n up\">+19.3%<\/td><td class=\"n\">$341,121<\/td><td class=\"n\">$882,075<\/td><td class=\"n\">1747<\/td><td class=\"n\">1384<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Freeborn County<\/td><td class=\"n\">$311,246<\/td><td class=\"n\">$171,907<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$293,922<\/td><td class=\"n\">$819,759<\/td><td class=\"n\">1799<\/td><td class=\"n\">1632<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Lake County<\/td><td class=\"n\">$42,319<\/td><td class=\"n\">$170,956<\/td><td class=\"n down\">-37.9%<\/td><td class=\"n\">$68,117<\/td><td class=\"n\">$284,335<\/td><td class=\"n\">1817<\/td><td class=\"n\">2752<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Steele County<\/td><td class=\"n\">$399,526<\/td><td class=\"n\">$170,746<\/td><td class=\"n down\">-13.8%<\/td><td class=\"n\">$463,410<\/td><td class=\"n\">$1.58 million<\/td><td class=\"n\">1823<\/td><td class=\"n\">1407<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Mower County<\/td><td class=\"n\">$435,470<\/td><td class=\"n\">$168,854<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$418,356<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">1868<\/td><td class=\"n\">1330<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Goodhue County<\/td><td class=\"n\">$515,618<\/td><td class=\"n\">$166,424<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$482,719<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">1944<\/td><td class=\"n\">1210<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Anoka County<\/td><td class=\"n\">$4.86 million<\/td><td class=\"n\">$166,011<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$4.59 million<\/td><td class=\"n\">$13.35 million<\/td><td class=\"n\">1954<\/td><td class=\"n\">211<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Pine County<\/td><td class=\"n\">$279,125<\/td><td class=\"n\">$165,414<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$261,473<\/td><td class=\"n\">$773,209<\/td><td class=\"n\">1974<\/td><td class=\"n\">1713<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Winona County<\/td><td class=\"n\">$496,108<\/td><td class=\"n\">$158,848<\/td><td class=\"n up\">+14.2%<\/td><td class=\"n\">$434,447<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">2149<\/td><td class=\"n\">1243<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Otter Tail County<\/td><td class=\"n\">$624,828<\/td><td class=\"n\">$158,527<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$589,990<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">2161<\/td><td class=\"n\">1065<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Nobles County<\/td><td class=\"n\">$139,700<\/td><td class=\"n\">$157,675<\/td><td class=\"n down\">-22.0%<\/td><td class=\"n\">$179,142<\/td><td class=\"n\">$625,765<\/td><td class=\"n\">2183<\/td><td class=\"n\">2193<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Douglas County<\/td><td class=\"n\">$358,840<\/td><td class=\"n\">$157,528<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$333,344<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">2185<\/td><td class=\"n\">1508<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Dakota County<\/td><td class=\"n\">$5.47 million<\/td><td class=\"n\">$156,349<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$5.17 million<\/td><td class=\"n\">$14.53 million<\/td><td class=\"n\">2214<\/td><td class=\"n\">188<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Nicollet County<\/td><td class=\"n\">$279,409<\/td><td class=\"n\">$156,177<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$271,932<\/td><td class=\"n\">$833,273<\/td><td class=\"n\">2217<\/td><td class=\"n\">1712<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Hubbard County<\/td><td class=\"n\">$132,495<\/td><td class=\"n\">$155,938<\/td><td class=\"n down\">-8.0%<\/td><td class=\"n\">$144,011<\/td><td class=\"n\">$491,344<\/td><td class=\"n\">2221<\/td><td class=\"n\">2229<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Rice County<\/td><td class=\"n\">$693,055<\/td><td class=\"n\">$153,294<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$646,307<\/td><td class=\"n\">$2.04 million<\/td><td class=\"n\">2288<\/td><td class=\"n\">989<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Olmsted County<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$152,523<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$5.07 million<\/td><td class=\"n\">2306<\/td><td class=\"n\">491<\/td><\/tr><tr><td class=\"r\">85<\/td><td>McLeod County<\/td><td class=\"n\">$272,707<\/td><td class=\"n\">$149,701<\/td><td class=\"n down\">-21.2%<\/td><td class=\"n\">$345,949<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">2365<\/td><td class=\"n\">1733<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Washington County<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$138,477<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$8.32 million<\/td><td class=\"n\">2569<\/td><td class=\"n\">328<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Carver County<\/td><td class=\"n\">$691,974<\/td><td class=\"n\">$107,108<\/td><td class=\"n down\">-4.4%<\/td><td class=\"n\">$724,078<\/td><td class=\"n\">$2.37 million<\/td><td class=\"n\">2949<\/td><td class=\"n\">991<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Minnesota counties (87), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Hennepin County<\/td><td class=\"n\">457,618<\/td><td class=\"n\">388,975<\/td><td class=\"n\">45,762<\/td><td class=\"n\">22,881<\/td><td class=\"n\">$20.8 million<\/td><td class=\"n\">$8.90 million<\/td><\/tr><tr><td>Ramsey County<\/td><td class=\"n\">170,217<\/td><td class=\"n\">144,684<\/td><td class=\"n\">17,022<\/td><td class=\"n\">8,511<\/td><td class=\"n\">$7.73 million<\/td><td class=\"n\">$3.31 million<\/td><\/tr><tr><td>Dakota County<\/td><td class=\"n\">84,412<\/td><td class=\"n\">71,750<\/td><td class=\"n\">8,441<\/td><td class=\"n\">4,221<\/td><td class=\"n\">$3.83 million<\/td><td class=\"n\">$1.64 million<\/td><\/tr><tr><td>Anoka County<\/td><td class=\"n\">74,868<\/td><td class=\"n\">63,638<\/td><td class=\"n\">7,487<\/td><td class=\"n\">3,743<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">$1.46 million<\/td><\/tr><tr><td>Stearns County<\/td><td class=\"n\">49,347<\/td><td class=\"n\">41,945<\/td><td class=\"n\">4,935<\/td><td class=\"n\">2,467<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">$960,150<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">45,178<\/td><td class=\"n\">38,401<\/td><td class=\"n\">4,518<\/td><td class=\"n\">2,259<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">$879,030<\/td><\/tr><tr><td>St. Louis County<\/td><td class=\"n\">43,016<\/td><td class=\"n\">36,563<\/td><td class=\"n\">4,302<\/td><td class=\"n\">2,151<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$836,955<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">41,933<\/td><td class=\"n\">35,643<\/td><td class=\"n\">4,193<\/td><td class=\"n\">2,097<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$815,898<\/td><\/tr><tr><td>Wright County<\/td><td class=\"n\">35,458<\/td><td class=\"n\">30,140<\/td><td class=\"n\">3,546<\/td><td class=\"n\">1,773<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">$689,916<\/td><\/tr><tr><td>Olmsted County<\/td><td class=\"n\">28,449<\/td><td class=\"n\">24,182<\/td><td class=\"n\">2,845<\/td><td class=\"n\">1,422<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$553,535<\/td><\/tr><tr><td>Sherburne County<\/td><td class=\"n\">28,379<\/td><td class=\"n\">24,122<\/td><td class=\"n\">2,838<\/td><td class=\"n\">1,419<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$552,170<\/td><\/tr><tr><td>Benton County<\/td><td class=\"n\">24,119<\/td><td class=\"n\">20,501<\/td><td class=\"n\">2,412<\/td><td class=\"n\">1,206<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$469,278<\/td><\/tr><tr><td>Redwood County<\/td><td class=\"n\">21,780<\/td><td class=\"n\">18,513<\/td><td class=\"n\">2,178<\/td><td class=\"n\">1,089<\/td><td class=\"n\">$988,827<\/td><td class=\"n\">$423,783<\/td><\/tr><tr><td>Crow Wing County<\/td><td class=\"n\">15,198<\/td><td class=\"n\">12,919<\/td><td class=\"n\">1,520<\/td><td class=\"n\">760<\/td><td class=\"n\">$690,006<\/td><td class=\"n\">$295,717<\/td><\/tr><tr><td>Blue Earth County<\/td><td class=\"n\">15,085<\/td><td class=\"n\">12,822<\/td><td class=\"n\">1,509<\/td><td class=\"n\">754<\/td><td class=\"n\">$684,862<\/td><td class=\"n\">$293,512<\/td><\/tr><tr><td>Chisago County<\/td><td class=\"n\">13,241<\/td><td class=\"n\">11,255<\/td><td class=\"n\">1,324<\/td><td class=\"n\">662<\/td><td class=\"n\">$601,141<\/td><td class=\"n\">$257,632<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">12,870<\/td><td class=\"n\">10,940<\/td><td class=\"n\">1,287<\/td><td class=\"n\">644<\/td><td class=\"n\">$584,306<\/td><td class=\"n\">$250,417<\/td><\/tr><tr><td>Cass County<\/td><td class=\"n\">12,166<\/td><td class=\"n\">10,341<\/td><td class=\"n\">1,217<\/td><td class=\"n\">608<\/td><td class=\"n\">$552,312<\/td><td class=\"n\">$236,705<\/td><\/tr><tr><td>Beltrami County<\/td><td class=\"n\">11,077<\/td><td class=\"n\">9,415<\/td><td class=\"n\">1,108<\/td><td class=\"n\">554<\/td><td class=\"n\">$502,888<\/td><td class=\"n\">$215,523<\/td><\/tr><tr><td>Rice County<\/td><td class=\"n\">10,686<\/td><td class=\"n\">9,083<\/td><td class=\"n\">1,069<\/td><td class=\"n\">534<\/td><td class=\"n\">$485,139<\/td><td class=\"n\">$207,917<\/td><\/tr><tr><td>Carver County<\/td><td class=\"n\">10,669<\/td><td class=\"n\">9,069<\/td><td class=\"n\">1,067<\/td><td class=\"n\">533<\/td><td class=\"n\">$484,382<\/td><td class=\"n\">$207,592<\/td><\/tr><tr><td>Isanti County<\/td><td class=\"n\">9,708<\/td><td class=\"n\">8,252<\/td><td class=\"n\">971<\/td><td class=\"n\">485<\/td><td class=\"n\">$440,725<\/td><td class=\"n\">$188,882<\/td><\/tr><tr><td>Otter Tail County<\/td><td class=\"n\">9,634<\/td><td class=\"n\">8,189<\/td><td class=\"n\">963<\/td><td class=\"n\">482<\/td><td class=\"n\">$437,380<\/td><td class=\"n\">$187,448<\/td><\/tr><tr><td>Le Sueur County<\/td><td class=\"n\">9,431<\/td><td class=\"n\">8,017<\/td><td class=\"n\">943<\/td><td class=\"n\">472<\/td><td class=\"n\">$428,180<\/td><td class=\"n\">$183,506<\/td><\/tr><tr><td>Kandiyohi County<\/td><td class=\"n\">8,853<\/td><td class=\"n\">7,525<\/td><td class=\"n\">885<\/td><td class=\"n\">443<\/td><td class=\"n\">$401,921<\/td><td class=\"n\">$172,252<\/td><\/tr><tr><td>Itasca County<\/td><td class=\"n\">8,815<\/td><td class=\"n\">7,493<\/td><td class=\"n\">881<\/td><td class=\"n\">441<\/td><td class=\"n\">$400,198<\/td><td class=\"n\">$171,513<\/td><\/tr><tr><td>Mille Lacs County<\/td><td class=\"n\">8,711<\/td><td class=\"n\">7,404<\/td><td class=\"n\">871<\/td><td class=\"n\">436<\/td><td class=\"n\">$395,471<\/td><td class=\"n\">$169,487<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">8,154<\/td><td class=\"n\">6,931<\/td><td class=\"n\">815<\/td><td class=\"n\">408<\/td><td class=\"n\">$370,199<\/td><td class=\"n\">$158,657<\/td><\/tr><tr><td>Goodhue County<\/td><td class=\"n\">7,950<\/td><td class=\"n\">6,758<\/td><td class=\"n\">795<\/td><td class=\"n\">398<\/td><td class=\"n\">$360,933<\/td><td class=\"n\">$154,685<\/td><\/tr><tr><td>Winona County<\/td><td class=\"n\">7,649<\/td><td class=\"n\">6,502<\/td><td class=\"n\">765<\/td><td class=\"n\">382<\/td><td class=\"n\">$347,276<\/td><td class=\"n\">$148,832<\/td><\/tr><tr><td>Becker County<\/td><td class=\"n\">7,177<\/td><td class=\"n\">6,100<\/td><td class=\"n\">718<\/td><td class=\"n\">359<\/td><td class=\"n\">$325,831<\/td><td class=\"n\">$139,642<\/td><\/tr><tr><td>Morrison County<\/td><td class=\"n\">7,055<\/td><td class=\"n\">5,997<\/td><td class=\"n\">706<\/td><td class=\"n\">353<\/td><td class=\"n\">$320,308<\/td><td class=\"n\">$137,275<\/td><\/tr><tr><td>Mower County<\/td><td class=\"n\">6,714<\/td><td class=\"n\">5,707<\/td><td class=\"n\">671<\/td><td class=\"n\">336<\/td><td class=\"n\">$304,829<\/td><td class=\"n\">$130,641<\/td><\/tr><tr><td>Carlton County<\/td><td class=\"n\">6,275<\/td><td class=\"n\">5,334<\/td><td class=\"n\">628<\/td><td class=\"n\">314<\/td><td class=\"n\">$284,897<\/td><td class=\"n\">$122,099<\/td><\/tr><tr><td>Steele County<\/td><td class=\"n\">6,160<\/td><td class=\"n\">5,236<\/td><td class=\"n\">616<\/td><td class=\"n\">308<\/td><td class=\"n\">$279,668<\/td><td class=\"n\">$119,858<\/td><\/tr><tr><td>Wadena County<\/td><td class=\"n\">6,112<\/td><td class=\"n\">5,195<\/td><td class=\"n\">611<\/td><td class=\"n\">306<\/td><td class=\"n\">$277,490<\/td><td class=\"n\">$118,924<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">5,533<\/td><td class=\"n\">4,703<\/td><td class=\"n\">553<\/td><td class=\"n\">277<\/td><td class=\"n\">$251,188<\/td><td class=\"n\">$107,652<\/td><\/tr><tr><td>Lyon County<\/td><td class=\"n\">5,504<\/td><td class=\"n\">4,679<\/td><td class=\"n\">550<\/td><td class=\"n\">275<\/td><td class=\"n\">$249,899<\/td><td class=\"n\">$107,100<\/td><\/tr><tr><td>Pipestone County<\/td><td class=\"n\">5,439<\/td><td class=\"n\">4,623<\/td><td class=\"n\">544<\/td><td class=\"n\">272<\/td><td class=\"n\">$246,907<\/td><td class=\"n\">$105,817<\/td><\/tr><tr><td>Wabasha County<\/td><td class=\"n\">5,210<\/td><td class=\"n\">4,429<\/td><td class=\"n\">521<\/td><td class=\"n\">261<\/td><td class=\"n\">$236,553<\/td><td class=\"n\">$101,380<\/td><\/tr><tr><td>Renville County<\/td><td class=\"n\">5,189<\/td><td class=\"n\">4,411<\/td><td class=\"n\">519<\/td><td class=\"n\">259<\/td><td class=\"n\">$235,593<\/td><td class=\"n\">$100,969<\/td><\/tr><tr><td>Chippewa County<\/td><td class=\"n\">5,059<\/td><td class=\"n\">4,300<\/td><td class=\"n\">506<\/td><td class=\"n\">253<\/td><td class=\"n\">$229,678<\/td><td class=\"n\">$98,434<\/td><\/tr><tr><td>Pennington County<\/td><td class=\"n\">4,813<\/td><td class=\"n\">4,091<\/td><td class=\"n\">481<\/td><td class=\"n\">241<\/td><td class=\"n\">$218,514<\/td><td class=\"n\">$93,649<\/td><\/tr><tr><td>Freeborn County<\/td><td class=\"n\">4,799<\/td><td class=\"n\">4,079<\/td><td class=\"n\">480<\/td><td class=\"n\">240<\/td><td class=\"n\">$217,872<\/td><td class=\"n\">$93,374<\/td><\/tr><tr><td>Brown County<\/td><td class=\"n\">4,734<\/td><td class=\"n\">4,024<\/td><td class=\"n\">473<\/td><td class=\"n\">237<\/td><td class=\"n\">$214,915<\/td><td class=\"n\">$92,106<\/td><\/tr><tr><td>Todd County<\/td><td class=\"n\">4,733<\/td><td class=\"n\">4,023<\/td><td class=\"n\">473<\/td><td class=\"n\">237<\/td><td class=\"n\">$214,877<\/td><td class=\"n\">$92,090<\/td><\/tr><tr><td>Fillmore County<\/td><td class=\"n\">4,618<\/td><td class=\"n\">3,926<\/td><td class=\"n\">462<\/td><td class=\"n\">231<\/td><td class=\"n\">$209,668<\/td><td class=\"n\">$89,858<\/td><\/tr><tr><td>Yellow Medicine County<\/td><td class=\"n\">4,525<\/td><td class=\"n\">3,846<\/td><td class=\"n\">452<\/td><td class=\"n\">226<\/td><td class=\"n\">$205,433<\/td><td class=\"n\">$88,043<\/td><\/tr><tr><td>Murray County<\/td><td class=\"n\">4,402<\/td><td class=\"n\">3,742<\/td><td class=\"n\">440<\/td><td class=\"n\">220<\/td><td class=\"n\">$199,859<\/td><td class=\"n\">$85,654<\/td><\/tr><tr><td>Clearwater County<\/td><td class=\"n\">4,346<\/td><td class=\"n\">3,694<\/td><td class=\"n\">435<\/td><td class=\"n\">217<\/td><td class=\"n\">$197,306<\/td><td class=\"n\">$84,560<\/td><\/tr><tr><td>Nicollet County<\/td><td class=\"n\">4,308<\/td><td class=\"n\">3,662<\/td><td class=\"n\">431<\/td><td class=\"n\">215<\/td><td class=\"n\">$195,587<\/td><td class=\"n\">$83,823<\/td><\/tr><tr><td>Pine County<\/td><td class=\"n\">4,304<\/td><td class=\"n\">3,658<\/td><td class=\"n\">430<\/td><td class=\"n\">215<\/td><td class=\"n\">$195,387<\/td><td class=\"n\">$83,737<\/td><\/tr><tr><td>Waseca County<\/td><td class=\"n\">4,265<\/td><td class=\"n\">3,625<\/td><td class=\"n\">426<\/td><td class=\"n\">213<\/td><td class=\"n\">$193,618<\/td><td class=\"n\">$82,979<\/td><\/tr><tr><td>McLeod County<\/td><td class=\"n\">4,205<\/td><td class=\"n\">3,574<\/td><td class=\"n\">420<\/td><td class=\"n\">210<\/td><td class=\"n\">$190,895<\/td><td class=\"n\">$81,812<\/td><\/tr><tr><td>Martin County<\/td><td class=\"n\">4,118<\/td><td class=\"n\">3,500<\/td><td class=\"n\">412<\/td><td class=\"n\">206<\/td><td class=\"n\">$186,955<\/td><td class=\"n\">$80,124<\/td><\/tr><tr><td>Aitkin County<\/td><td class=\"n\">3,972<\/td><td class=\"n\">3,377<\/td><td class=\"n\">397<\/td><td class=\"n\">199<\/td><td class=\"n\">$180,349<\/td><td class=\"n\">$77,293<\/td><\/tr><tr><td>Cottonwood County<\/td><td class=\"n\">3,923<\/td><td class=\"n\">3,335<\/td><td class=\"n\">392<\/td><td class=\"n\">196<\/td><td class=\"n\">$178,113<\/td><td class=\"n\">$76,334<\/td><\/tr><tr><td>Meeker County<\/td><td class=\"n\">3,617<\/td><td class=\"n\">3,075<\/td><td class=\"n\">362<\/td><td class=\"n\">181<\/td><td class=\"n\">$164,224<\/td><td class=\"n\">$70,382<\/td><\/tr><tr><td>Faribault County<\/td><td class=\"n\">3,415<\/td><td class=\"n\">2,902<\/td><td class=\"n\">341<\/td><td class=\"n\">171<\/td><td class=\"n\">$155,021<\/td><td class=\"n\">$66,438<\/td><\/tr><tr><td>Roseau County<\/td><td class=\"n\">3,374<\/td><td class=\"n\">2,868<\/td><td class=\"n\">337<\/td><td class=\"n\">169<\/td><td class=\"n\">$153,175<\/td><td class=\"n\">$65,647<\/td><\/tr><tr><td>Houston County<\/td><td class=\"n\">3,344<\/td><td class=\"n\">2,842<\/td><td class=\"n\">334<\/td><td class=\"n\">167<\/td><td class=\"n\">$151,819<\/td><td class=\"n\">$65,065<\/td><\/tr><tr><td>Dodge County<\/td><td class=\"n\">3,238<\/td><td class=\"n\">2,752<\/td><td class=\"n\">324<\/td><td class=\"n\">162<\/td><td class=\"n\">$146,993<\/td><td class=\"n\">$62,997<\/td><\/tr><tr><td>Kanabec County<\/td><td class=\"n\">3,177<\/td><td class=\"n\">2,700<\/td><td class=\"n\">318<\/td><td class=\"n\">159<\/td><td class=\"n\">$144,234<\/td><td class=\"n\">$61,815<\/td><\/tr><tr><td>Stevens County<\/td><td class=\"n\">3,074<\/td><td class=\"n\">2,613<\/td><td class=\"n\">307<\/td><td class=\"n\">154<\/td><td class=\"n\">$139,540<\/td><td class=\"n\">$59,803<\/td><\/tr><tr><td>Kittson County<\/td><td class=\"n\">2,723<\/td><td class=\"n\">2,315<\/td><td class=\"n\">272<\/td><td class=\"n\">136<\/td><td class=\"n\">$123,629<\/td><td class=\"n\">$52,984<\/td><\/tr><tr><td>Koochiching County<\/td><td class=\"n\">2,704<\/td><td class=\"n\">2,299<\/td><td class=\"n\">270<\/td><td class=\"n\">135<\/td><td class=\"n\">$122,783<\/td><td class=\"n\">$52,621<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">2,154<\/td><td class=\"n\">1,831<\/td><td class=\"n\">215<\/td><td class=\"n\">108<\/td><td class=\"n\">$97,786<\/td><td class=\"n\">$41,908<\/td><\/tr><tr><td>Nobles County<\/td><td class=\"n\">2,154<\/td><td class=\"n\">1,831<\/td><td class=\"n\">215<\/td><td class=\"n\">108<\/td><td class=\"n\">$97,790<\/td><td class=\"n\">$41,910<\/td><\/tr><tr><td>Sibley County<\/td><td class=\"n\">2,150<\/td><td class=\"n\">1,828<\/td><td class=\"n\">215<\/td><td class=\"n\">108<\/td><td class=\"n\">$97,623<\/td><td class=\"n\">$41,839<\/td><\/tr><tr><td>Hubbard County<\/td><td class=\"n\">2,043<\/td><td class=\"n\">1,736<\/td><td class=\"n\">204<\/td><td class=\"n\">102<\/td><td class=\"n\">$92,746<\/td><td class=\"n\">$39,748<\/td><\/tr><tr><td>Red Lake County<\/td><td class=\"n\">1,970<\/td><td class=\"n\">1,675<\/td><td class=\"n\">197<\/td><td class=\"n\">99<\/td><td class=\"n\">$89,452<\/td><td class=\"n\">$38,336<\/td><\/tr><tr><td>Swift County<\/td><td class=\"n\">1,893<\/td><td class=\"n\">1,609<\/td><td class=\"n\">189<\/td><td class=\"n\">95<\/td><td class=\"n\">$85,961<\/td><td class=\"n\">$36,840<\/td><\/tr><tr><td>Norman County<\/td><td class=\"n\">1,844<\/td><td class=\"n\">1,567<\/td><td class=\"n\">184<\/td><td class=\"n\">92<\/td><td class=\"n\">$83,721<\/td><td class=\"n\">$35,880<\/td><\/tr><tr><td>Mahnomen County<\/td><td class=\"n\">1,822<\/td><td class=\"n\">1,548<\/td><td class=\"n\">182<\/td><td class=\"n\">91<\/td><td class=\"n\">$82,701<\/td><td class=\"n\">$35,443<\/td><\/tr><tr><td>Wilkin County<\/td><td class=\"n\">1,493<\/td><td class=\"n\">1,269<\/td><td class=\"n\">149<\/td><td class=\"n\">75<\/td><td class=\"n\">$67,789<\/td><td class=\"n\">$29,052<\/td><\/tr><tr><td>Pope County<\/td><td class=\"n\">1,379<\/td><td class=\"n\">1,172<\/td><td class=\"n\">138<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,617<\/td><td class=\"n\">$26,836<\/td><\/tr><tr><td>Watonwan County<\/td><td class=\"n\">1,359<\/td><td class=\"n\">1,155<\/td><td class=\"n\">136<\/td><td class=\"n\">68<\/td><td class=\"n\">$61,700<\/td><td class=\"n\">$26,443<\/td><\/tr><tr><td>Cook County<\/td><td class=\"n\">1,317<\/td><td class=\"n\">1,119<\/td><td class=\"n\">132<\/td><td class=\"n\">66<\/td><td class=\"n\">$59,773<\/td><td class=\"n\">$25,617<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">1,304<\/td><td class=\"n\">1,109<\/td><td class=\"n\">130<\/td><td class=\"n\">65<\/td><td class=\"n\">$59,209<\/td><td class=\"n\">$25,375<\/td><\/tr><tr><td>Rock County<\/td><td class=\"n\">1,278<\/td><td class=\"n\">1,087<\/td><td class=\"n\">128<\/td><td class=\"n\">64<\/td><td class=\"n\">$58,041<\/td><td class=\"n\">$24,875<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">1,057<\/td><td class=\"n\">898<\/td><td class=\"n\">106<\/td><td class=\"n\">53<\/td><td class=\"n\">$47,977<\/td><td class=\"n\">$20,561<\/td><\/tr><tr><td>Lac qui Parle County<\/td><td class=\"n\">764<\/td><td class=\"n\">650<\/td><td class=\"n\">76<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,693<\/td><td class=\"n\">$14,868<\/td><\/tr><tr><td>Lake of the Woods County<\/td><td class=\"n\">733<\/td><td class=\"n\">623<\/td><td class=\"n\">73<\/td><td class=\"n\">37<\/td><td class=\"n\">$33,266<\/td><td class=\"n\">$14,257<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">652<\/td><td class=\"n\">555<\/td><td class=\"n\">65<\/td><td class=\"n\">33<\/td><td class=\"n\">$29,623<\/td><td class=\"n\">$12,696<\/td><\/tr><tr><td>Big Stone County<\/td><td class=\"n\">623<\/td><td class=\"n\">529<\/td><td class=\"n\">62<\/td><td class=\"n\">31<\/td><td class=\"n\">$28,280<\/td><td class=\"n\">$12,120<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">517<\/td><td class=\"n\">440<\/td><td class=\"n\">52<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,492<\/td><td class=\"n\">$10,068<\/td><\/tr><tr><td>Traverse County<\/td><td class=\"n\">326<\/td><td class=\"n\">277<\/td><td class=\"n\">33<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,789<\/td><td class=\"n\">$6,338<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"mississippi\"><summary>Mississippi Spend Data<\/summary><div class=\"sds-state-body\"><h3>Mississippi Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $27.06 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $70.93 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 417,182<\/li><li><strong>2026 male fan accounts:<\/strong> 354,605 accounts &amp; $23.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 41,718 accounts &amp; $2.71 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 20,859 accounts &amp; $1.35 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $18.9 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $8.12 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $116,454<\/li><li><strong>National rank (per-capita):<\/strong> #50<\/li><li><strong>National rank (total):<\/strong> #37<\/li><li><strong>Change vs FY2025:<\/strong> +9.3%<\/li><li><strong>Cities in dataset:<\/strong> 1<\/li><li><strong>Counties in dataset:<\/strong> 82<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-mississippi-1\">Cities in Mississippi (1)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Jackson<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$214,753<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$7.83 million<\/td><td class=\"n\">121<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Mississippi cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Jackson<\/td><td class=\"n\">38,356<\/td><td class=\"n\">32,602<\/td><td class=\"n\">3,836<\/td><td class=\"n\">1,918<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">$746,289<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-mississippi-82\">Counties in Mississippi (82), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Calhoun County<\/td><td class=\"n\">$310,726<\/td><td class=\"n\">$170,667<\/td><td class=\"n up\">+39.9%<\/td><td class=\"n\">$222,131<\/td><td class=\"n\">$449,369<\/td><td class=\"n\">1826<\/td><td class=\"n\">1634<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Pearl River County<\/td><td class=\"n\">$923,490<\/td><td class=\"n\">$168,904<\/td><td class=\"n up\">+26.2%<\/td><td class=\"n\">$731,517<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">1866<\/td><td class=\"n\">814<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Choctaw County<\/td><td class=\"n\">$228,057<\/td><td class=\"n\">$164,174<\/td><td class=\"n up\">+46.4%<\/td><td class=\"n\">$155,819<\/td><td class=\"n\">$336,205<\/td><td class=\"n\">2010<\/td><td class=\"n\">1879<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Grenada County<\/td><td class=\"n\">$357,911<\/td><td class=\"n\">$155,890<\/td><td class=\"n up\">+31.7%<\/td><td class=\"n\">$271,791<\/td><td class=\"n\">$631,921<\/td><td class=\"n\">2223<\/td><td class=\"n\">1511<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Montgomery County<\/td><td class=\"n\">$214,109<\/td><td class=\"n\">$155,004<\/td><td class=\"n up\">+35.3%<\/td><td class=\"n\">$158,198<\/td><td class=\"n\">$334,352<\/td><td class=\"n\">2242<\/td><td class=\"n\">1921<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Forrest County<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$153,353<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$2.89 million<\/td><td class=\"n\">2286<\/td><td class=\"n\">745<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Hinds County<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">$152,254<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$2.50 million<\/td><td class=\"n\">$7.27 million<\/td><td class=\"n\">2313<\/td><td class=\"n\">363<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Stone County<\/td><td class=\"n\">$302,536<\/td><td class=\"n\">$146,156<\/td><td class=\"n up\">+23.6%<\/td><td class=\"n\">$244,731<\/td><td class=\"n\">$619,816<\/td><td class=\"n\">2427<\/td><td class=\"n\">1654<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Simpson County<\/td><td class=\"n\">$352,986<\/td><td class=\"n\">$142,573<\/td><td class=\"n up\">+35.4%<\/td><td class=\"n\">$260,789<\/td><td class=\"n\">$565,128<\/td><td class=\"n\">2492<\/td><td class=\"n\">1523<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Lincoln County<\/td><td class=\"n\">$448,749<\/td><td class=\"n\">$140,589<\/td><td class=\"n up\">+27.1%<\/td><td class=\"n\">$352,972<\/td><td class=\"n\">$922,385<\/td><td class=\"n\">2529<\/td><td class=\"n\">1313<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Tishomingo County<\/td><td class=\"n\">$266,323<\/td><td class=\"n\">$140,142<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$258,410<\/td><td class=\"n\">$700,741<\/td><td class=\"n\">2536<\/td><td class=\"n\">1753<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Jefferson Davis County<\/td><td class=\"n\">$179,616<\/td><td class=\"n\">$139,550<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$179,013<\/td><td class=\"n\">$479,263<\/td><td class=\"n\">2548<\/td><td class=\"n\">2022<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Harrison County<\/td><td class=\"n\">$2.41 million<\/td><td class=\"n\">$138,253<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$2.27 million<\/td><td class=\"n\">$6.92 million<\/td><td class=\"n\">2572<\/td><td class=\"n\">395<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Pontotoc County<\/td><td class=\"n\">$394,860<\/td><td class=\"n\">$136,360<\/td><td class=\"n up\">+19.8%<\/td><td class=\"n\">$329,480<\/td><td class=\"n\">$844,748<\/td><td class=\"n\">2602<\/td><td class=\"n\">1422<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Smith County<\/td><td class=\"n\">$198,014<\/td><td class=\"n\">$135,518<\/td><td class=\"n up\">+40.5%<\/td><td class=\"n\">$140,951<\/td><td class=\"n\">$247,614<\/td><td class=\"n\">2610<\/td><td class=\"n\">1971<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Sharkey County<\/td><td class=\"n\">$79,829<\/td><td class=\"n\">$134,696<\/td><td class=\"n up\">+39.8%<\/td><td class=\"n\">$57,094<\/td><td class=\"n\">$124,965<\/td><td class=\"n\">2621<\/td><td class=\"n\">2511<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Adams County<\/td><td class=\"n\">$355,186<\/td><td class=\"n\">$132,767<\/td><td class=\"n up\">+14.9%<\/td><td class=\"n\">$309,259<\/td><td class=\"n\">$808,720<\/td><td class=\"n\">2642<\/td><td class=\"n\">1519<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Tippah County<\/td><td class=\"n\">$252,319<\/td><td class=\"n\">$129,853<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$218,266<\/td><td class=\"n\">$599,053<\/td><td class=\"n\">2674<\/td><td class=\"n\">1794<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Monroe County<\/td><td class=\"n\">$373,266<\/td><td class=\"n\">$129,742<\/td><td class=\"n up\">+16.2%<\/td><td class=\"n\">$321,154<\/td><td class=\"n\">$819,265<\/td><td class=\"n\">2676<\/td><td class=\"n\">1470<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Jones County<\/td><td class=\"n\">$693,036<\/td><td class=\"n\">$127,449<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$579,861<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">2719<\/td><td class=\"n\">990<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Marshall County<\/td><td class=\"n\">$366,350<\/td><td class=\"n\">$125,899<\/td><td class=\"n up\">+19.3%<\/td><td class=\"n\">$307,178<\/td><td class=\"n\">$756,447<\/td><td class=\"n\">2736<\/td><td class=\"n\">1486<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Rankin County<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$124,061<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$4.39 million<\/td><td class=\"n\">2751<\/td><td class=\"n\">538<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Webster County<\/td><td class=\"n\">$118,174<\/td><td class=\"n\">$124,060<\/td><td class=\"n up\">+32.0%<\/td><td class=\"n\">$89,507<\/td><td class=\"n\">$168,674<\/td><td class=\"n\">2752<\/td><td class=\"n\">2294<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Jackson County<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">$123,974<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$3.50 million<\/td><td class=\"n\">2754<\/td><td class=\"n\">583<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Humphreys County<\/td><td class=\"n\">$70,158<\/td><td class=\"n\">$118,637<\/td><td class=\"n up\">+34.8%<\/td><td class=\"n\">$52,039<\/td><td class=\"n\">$95,075<\/td><td class=\"n\">2811<\/td><td class=\"n\">2566<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Prentiss County<\/td><td class=\"n\">$238,394<\/td><td class=\"n\">$118,214<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$211,724<\/td><td class=\"n\">$590,368<\/td><td class=\"n\">2818<\/td><td class=\"n\">1846<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Issaquena County<\/td><td class=\"n\">$10,268<\/td><td class=\"n\">$116,257<\/td><td class=\"n up\">+27.9%<\/td><td class=\"n\">$8,029<\/td><td class=\"n\">$16,873<\/td><td class=\"n\">2840<\/td><td class=\"n\">2992<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Lowndes County<\/td><td class=\"n\">$519,618<\/td><td class=\"n\">$115,946<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$487,083<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">2843<\/td><td class=\"n\">1201<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Kemper County<\/td><td class=\"n\">$72,985<\/td><td class=\"n\">$114,979<\/td><td class=\"n up\">+26.5%<\/td><td class=\"n\">$57,689<\/td><td class=\"n\">$149,139<\/td><td class=\"n\">2853<\/td><td class=\"n\">2548<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Lauderdale County<\/td><td class=\"n\">$628,501<\/td><td class=\"n\">$114,826<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$582,835<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">2856<\/td><td class=\"n\">1059<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Oktibbeha County<\/td><td class=\"n\">$462,484<\/td><td class=\"n\">$114,817<\/td><td class=\"n down\">-9.0%<\/td><td class=\"n\">$508,493<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">2857<\/td><td class=\"n\">1291<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Lee County<\/td><td class=\"n\">$742,712<\/td><td class=\"n\">$114,104<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$695,833<\/td><td class=\"n\">$2.16 million<\/td><td class=\"n\">2865<\/td><td class=\"n\">944<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Alcorn County<\/td><td class=\"n\">$301,564<\/td><td class=\"n\">$113,912<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$265,547<\/td><td class=\"n\">$712,071<\/td><td class=\"n\">2869<\/td><td class=\"n\">1658<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Union County<\/td><td class=\"n\">$245,246<\/td><td class=\"n\">$113,560<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$233,431<\/td><td class=\"n\">$637,095<\/td><td class=\"n\">2874<\/td><td class=\"n\">1811<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Noxubee County<\/td><td class=\"n\">$77,929<\/td><td class=\"n\">$113,250<\/td><td class=\"n up\">+32.4%<\/td><td class=\"n\">$58,878<\/td><td class=\"n\">$138,483<\/td><td class=\"n\">2877<\/td><td class=\"n\">2522<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Chickasaw County<\/td><td class=\"n\">$138,406<\/td><td class=\"n\">$112,968<\/td><td class=\"n up\">+20.6%<\/td><td class=\"n\">$114,783<\/td><td class=\"n\">$290,162<\/td><td class=\"n\">2883<\/td><td class=\"n\">2200<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Madison County<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">$111,384<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$892,094<\/td><td class=\"n\">$2.45 million<\/td><td class=\"n\">2897<\/td><td class=\"n\">765<\/td><\/tr><tr><td class=\"r\">38<\/td><td>DeSoto County<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$111,015<\/td><td class=\"n up\">+7.4%<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">$5.74 million<\/td><td class=\"n\">2903<\/td><td class=\"n\">521<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Tunica County<\/td><td class=\"n\">$61,695<\/td><td class=\"n\">$110,979<\/td><td class=\"n up\">+1.7%<\/td><td class=\"n\">$60,662<\/td><td class=\"n\">$164,769<\/td><td class=\"n\">2904<\/td><td class=\"n\">2612<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Yalobusha County<\/td><td class=\"n\">$90,549<\/td><td class=\"n\">$110,392<\/td><td class=\"n up\">+17.6%<\/td><td class=\"n\">$77,017<\/td><td class=\"n\">$200,598<\/td><td class=\"n\">2909<\/td><td class=\"n\">2447<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Jasper County<\/td><td class=\"n\">$118,069<\/td><td class=\"n\">$109,869<\/td><td class=\"n up\">+13.8%<\/td><td class=\"n\">$103,780<\/td><td class=\"n\">$370,920<\/td><td class=\"n\">2919<\/td><td class=\"n\">2296<\/td><\/tr><tr><td class=\"r\">42<\/td><td>George County<\/td><td class=\"n\">$207,208<\/td><td class=\"n\">$109,492<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$201,018<\/td><td class=\"n\">$568,397<\/td><td class=\"n\">2924<\/td><td class=\"n\">1949<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Perry County<\/td><td class=\"n\">$78,552<\/td><td class=\"n\">$108,951<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$73,746<\/td><td class=\"n\">$226,122<\/td><td class=\"n\">2926<\/td><td class=\"n\">2519<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Quitman County<\/td><td class=\"n\">$20,604<\/td><td class=\"n\">$107,359<\/td><td class=\"n up\">+11.8%<\/td><td class=\"n\">$18,437<\/td><td class=\"n\">$51,346<\/td><td class=\"n\">2944<\/td><td class=\"n\">2910<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Wayne County<\/td><td class=\"n\">$140,594<\/td><td class=\"n\">$106,959<\/td><td class=\"n up\">+2.6%<\/td><td class=\"n\">$137,085<\/td><td class=\"n\">$379,427<\/td><td class=\"n\">2954<\/td><td class=\"n\">2189<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Newton County<\/td><td class=\"n\">$146,260<\/td><td class=\"n\">$106,021<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$127,569<\/td><td class=\"n\">$346,448<\/td><td class=\"n\">2968<\/td><td class=\"n\">2157<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Panola County<\/td><td class=\"n\">$243,383<\/td><td class=\"n\">$105,933<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$232,242<\/td><td class=\"n\">$666,959<\/td><td class=\"n\">2970<\/td><td class=\"n\">1819<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Franklin County<\/td><td class=\"n\">$33,687<\/td><td class=\"n\">$105,856<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$32,413<\/td><td class=\"n\">$86,831<\/td><td class=\"n\">2971<\/td><td class=\"n\">2815<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Warren County<\/td><td class=\"n\">$317,753<\/td><td class=\"n\">$105,763<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$298,554<\/td><td class=\"n\">$860,827<\/td><td class=\"n\">2972<\/td><td class=\"n\">1613<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Neshoba County<\/td><td class=\"n\">$209,491<\/td><td class=\"n\">$105,730<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$189,124<\/td><td class=\"n\">$532,114<\/td><td class=\"n\">2973<\/td><td class=\"n\">1939<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Attala County<\/td><td class=\"n\">$104,040<\/td><td class=\"n\">$103,469<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$101,996<\/td><td class=\"n\">$282,237<\/td><td class=\"n\">2993<\/td><td class=\"n\">2379<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Winston County<\/td><td class=\"n\">$98,855<\/td><td class=\"n\">$101,414<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$93,075<\/td><td class=\"n\">$281,789<\/td><td class=\"n\">3010<\/td><td class=\"n\">2404<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Itawamba County<\/td><td class=\"n\">$148,183<\/td><td class=\"n\">$100,567<\/td><td class=\"n up\">+19.8%<\/td><td class=\"n\">$123,704<\/td><td class=\"n\">$330,606<\/td><td class=\"n\">3013<\/td><td class=\"n\">2146<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Jefferson County<\/td><td class=\"n\">$11,279<\/td><td class=\"n\">$100,510<\/td><td class=\"n down\">-2.7%<\/td><td class=\"n\">$11,597<\/td><td class=\"n\">$37,067<\/td><td class=\"n\">3014<\/td><td class=\"n\">2983<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Claiborne County<\/td><td class=\"n\">$20,311<\/td><td class=\"n\">$100,299<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$19,329<\/td><td class=\"n\">$56,757<\/td><td class=\"n\">3016<\/td><td class=\"n\">2912<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Hancock County<\/td><td class=\"n\">$324,458<\/td><td class=\"n\">$100,090<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$339,590<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">3020<\/td><td class=\"n\">1591<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Lawrence County<\/td><td class=\"n\">$48,991<\/td><td class=\"n\">$100,040<\/td><td class=\"n up\">+37.3%<\/td><td class=\"n\">$35,684<\/td><td class=\"n\">$69,079<\/td><td class=\"n\">3021<\/td><td class=\"n\">2703<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Benton County<\/td><td class=\"n\">$14,224<\/td><td class=\"n\">$99,765<\/td><td class=\"n up\">+13.9%<\/td><td class=\"n\">$12,489<\/td><td class=\"n\">$42,950<\/td><td class=\"n\">3023<\/td><td class=\"n\">2960<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Wilkinson County<\/td><td class=\"n\">$14,348<\/td><td class=\"n\">$99,608<\/td><td class=\"n down\">-49.2%<\/td><td class=\"n\">$28,250<\/td><td class=\"n\">$112,538<\/td><td class=\"n\">3024<\/td><td class=\"n\">2959<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Lafayette County<\/td><td class=\"n\">$414,357<\/td><td class=\"n\">$98,717<\/td><td class=\"n down\">-12.4%<\/td><td class=\"n\">$472,810<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">3032<\/td><td class=\"n\">1375<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Greene County<\/td><td class=\"n\">$57,635<\/td><td class=\"n\">$98,368<\/td><td class=\"n up\">+21.9%<\/td><td class=\"n\">$47,281<\/td><td class=\"n\">$127,101<\/td><td class=\"n\">3034<\/td><td class=\"n\">2647<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Yazoo County<\/td><td class=\"n\">$127,591<\/td><td class=\"n\">$98,063<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$122,514<\/td><td class=\"n\">$357,177<\/td><td class=\"n\">3039<\/td><td class=\"n\">2251<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Coahoma County<\/td><td class=\"n\">$100,627<\/td><td class=\"n\">$97,313<\/td><td class=\"n down\">-11.9%<\/td><td class=\"n\">$114,188<\/td><td class=\"n\">$395,049<\/td><td class=\"n\">3044<\/td><td class=\"n\">2395<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Pike County<\/td><td class=\"n\">$242,194<\/td><td class=\"n\">$96,880<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$234,026<\/td><td class=\"n\">$649,846<\/td><td class=\"n\">3046<\/td><td class=\"n\">1824<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Holmes County<\/td><td class=\"n\">$63,636<\/td><td class=\"n\">$96,396<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$61,554<\/td><td class=\"n\">$161,587<\/td><td class=\"n\">3049<\/td><td class=\"n\">2602<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Scott County<\/td><td class=\"n\">$157,698<\/td><td class=\"n\">$96,128<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$146,601<\/td><td class=\"n\">$454,421<\/td><td class=\"n\">3050<\/td><td class=\"n\">2101<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Marion County<\/td><td class=\"n\">$123,146<\/td><td class=\"n\">$95,276<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$118,351<\/td><td class=\"n\">$306,543<\/td><td class=\"n\">3054<\/td><td class=\"n\">2270<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Clay County<\/td><td class=\"n\">$78,595<\/td><td class=\"n\">$94,912<\/td><td class=\"n down\">-17.9%<\/td><td class=\"n\">$95,751<\/td><td class=\"n\">$341,359<\/td><td class=\"n\">3056<\/td><td class=\"n\">2518<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Sunflower County<\/td><td class=\"n\">$112,376<\/td><td class=\"n\">$94,712<\/td><td class=\"n up\">+15.2%<\/td><td class=\"n\">$97,536<\/td><td class=\"n\">$257,743<\/td><td class=\"n\">3057<\/td><td class=\"n\">2336<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Washington County<\/td><td class=\"n\">$242,117<\/td><td class=\"n\">$94,592<\/td><td class=\"n up\">+16.0%<\/td><td class=\"n\">$208,750<\/td><td class=\"n\">$548,382<\/td><td class=\"n\">3058<\/td><td class=\"n\">1825<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Copiah County<\/td><td class=\"n\">$145,230<\/td><td class=\"n\">$94,429<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$135,896<\/td><td class=\"n\">$420,646<\/td><td class=\"n\">3061<\/td><td class=\"n\">2160<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Tallahatchie County<\/td><td class=\"n\">$21,934<\/td><td class=\"n\">$94,382<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$21,113<\/td><td class=\"n\">$60,692<\/td><td class=\"n\">3062<\/td><td class=\"n\">2898<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Tate County<\/td><td class=\"n\">$151,981<\/td><td class=\"n\">$93,946<\/td><td class=\"n down\">-10.3%<\/td><td class=\"n\">$169,498<\/td><td class=\"n\">$555,023<\/td><td class=\"n\">3064<\/td><td class=\"n\">2128<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Bolivar County<\/td><td class=\"n\">$144,590<\/td><td class=\"n\">$93,126<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$133,219<\/td><td class=\"n\">$316,965<\/td><td class=\"n\">3066<\/td><td class=\"n\">2162<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Walthall County<\/td><td class=\"n\">$39,618<\/td><td class=\"n\">$93,060<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$38,360<\/td><td class=\"n\">$97,247<\/td><td class=\"n\">3067<\/td><td class=\"n\">2770<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Carroll County<\/td><td class=\"n\">$0<\/td><td class=\"n\">$91,480<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$65,420<\/td><td class=\"n\">$574,264<\/td><td class=\"n\">3070<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Amite County<\/td><td class=\"n\">$21,948<\/td><td class=\"n\">$91,077<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$21,113<\/td><td class=\"n\">$62,483<\/td><td class=\"n\">3072<\/td><td class=\"n\">2897<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Covington County<\/td><td class=\"n\">$59,890<\/td><td class=\"n\">$90,895<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$57,094<\/td><td class=\"n\">$169,985<\/td><td class=\"n\">3073<\/td><td class=\"n\">2630<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Clarke County<\/td><td class=\"n\">$34,410<\/td><td class=\"n\">$89,441<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$35,089<\/td><td class=\"n\">$114,612<\/td><td class=\"n\">3077<\/td><td class=\"n\">2809<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Leake County<\/td><td class=\"n\">$80,340<\/td><td class=\"n\">$89,417<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$77,612<\/td><td class=\"n\">$218,804<\/td><td class=\"n\">3078<\/td><td class=\"n\">2506<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Leflore County<\/td><td class=\"n\">$94,003<\/td><td class=\"n\">$86,276<\/td><td class=\"n down\">-24.0%<\/td><td class=\"n\">$123,704<\/td><td class=\"n\">$447,236<\/td><td class=\"n\">3083<\/td><td class=\"n\">2429<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Lamar County<\/td><td class=\"n\">$319,342<\/td><td class=\"n\">$79,064<\/td><td class=\"n up\">+26.9%<\/td><td class=\"n\">$251,570<\/td><td class=\"n\">$578,849<\/td><td class=\"n\">3087<\/td><td class=\"n\">1609<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Mississippi counties (82), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Hinds County<\/td><td class=\"n\">40,463<\/td><td class=\"n\">34,394<\/td><td class=\"n\">4,046<\/td><td class=\"n\">2,023<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$787,295<\/td><\/tr><tr><td>Harrison County<\/td><td class=\"n\">37,186<\/td><td class=\"n\">31,608<\/td><td class=\"n\">3,719<\/td><td class=\"n\">1,859<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">$723,535<\/td><\/tr><tr><td>DeSoto County<\/td><td class=\"n\">26,349<\/td><td class=\"n\">22,397<\/td><td class=\"n\">2,635<\/td><td class=\"n\">1,317<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$512,674<\/td><\/tr><tr><td>Rankin County<\/td><td class=\"n\">24,637<\/td><td class=\"n\">20,941<\/td><td class=\"n\">2,464<\/td><td class=\"n\">1,232<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$479,357<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">22,439<\/td><td class=\"n\">19,073<\/td><td class=\"n\">2,244<\/td><td class=\"n\">1,122<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$436,599<\/td><\/tr><tr><td>Forrest County<\/td><td class=\"n\">16,143<\/td><td class=\"n\">13,721<\/td><td class=\"n\">1,614<\/td><td class=\"n\">807<\/td><td class=\"n\">$732,873<\/td><td class=\"n\">$314,088<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">15,454<\/td><td class=\"n\">13,136<\/td><td class=\"n\">1,545<\/td><td class=\"n\">773<\/td><td class=\"n\">$701,623<\/td><td class=\"n\">$300,696<\/td><\/tr><tr><td>Pearl River County<\/td><td class=\"n\">14,239<\/td><td class=\"n\">12,103<\/td><td class=\"n\">1,424<\/td><td class=\"n\">712<\/td><td class=\"n\">$646,443<\/td><td class=\"n\">$277,047<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">11,452<\/td><td class=\"n\">9,734<\/td><td class=\"n\">1,145<\/td><td class=\"n\">573<\/td><td class=\"n\">$519,898<\/td><td class=\"n\">$222,814<\/td><\/tr><tr><td>Jones County<\/td><td class=\"n\">10,686<\/td><td class=\"n\">9,083<\/td><td class=\"n\">1,069<\/td><td class=\"n\">534<\/td><td class=\"n\">$485,126<\/td><td class=\"n\">$207,911<\/td><\/tr><tr><td>Lauderdale County<\/td><td class=\"n\">9,691<\/td><td class=\"n\">8,237<\/td><td class=\"n\">969<\/td><td class=\"n\">485<\/td><td class=\"n\">$439,951<\/td><td class=\"n\">$188,550<\/td><\/tr><tr><td>Lowndes County<\/td><td class=\"n\">8,012<\/td><td class=\"n\">6,810<\/td><td class=\"n\">801<\/td><td class=\"n\">401<\/td><td class=\"n\">$363,732<\/td><td class=\"n\">$155,885<\/td><\/tr><tr><td>Oktibbeha County<\/td><td class=\"n\">7,131<\/td><td class=\"n\">6,061<\/td><td class=\"n\">713<\/td><td class=\"n\">357<\/td><td class=\"n\">$323,739<\/td><td class=\"n\">$138,745<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">6,919<\/td><td class=\"n\">5,881<\/td><td class=\"n\">692<\/td><td class=\"n\">346<\/td><td class=\"n\">$314,125<\/td><td class=\"n\">$134,625<\/td><\/tr><tr><td>Lafayette County<\/td><td class=\"n\">6,389<\/td><td class=\"n\">5,430<\/td><td class=\"n\">639<\/td><td class=\"n\">319<\/td><td class=\"n\">$290,050<\/td><td class=\"n\">$124,307<\/td><\/tr><tr><td>Pontotoc County<\/td><td class=\"n\">6,088<\/td><td class=\"n\">5,175<\/td><td class=\"n\">609<\/td><td class=\"n\">304<\/td><td class=\"n\">$276,402<\/td><td class=\"n\">$118,458<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">5,755<\/td><td class=\"n\">4,892<\/td><td class=\"n\">576<\/td><td class=\"n\">288<\/td><td class=\"n\">$261,286<\/td><td class=\"n\">$111,980<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">5,649<\/td><td class=\"n\">4,801<\/td><td class=\"n\">565<\/td><td class=\"n\">282<\/td><td class=\"n\">$256,445<\/td><td class=\"n\">$109,905<\/td><\/tr><tr><td>Grenada County<\/td><td class=\"n\">5,518<\/td><td class=\"n\">4,691<\/td><td class=\"n\">552<\/td><td class=\"n\">276<\/td><td class=\"n\">$250,538<\/td><td class=\"n\">$107,373<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">5,476<\/td><td class=\"n\">4,655<\/td><td class=\"n\">548<\/td><td class=\"n\">274<\/td><td class=\"n\">$248,630<\/td><td class=\"n\">$106,556<\/td><\/tr><tr><td>Simpson County<\/td><td class=\"n\">5,443<\/td><td class=\"n\">4,626<\/td><td class=\"n\">544<\/td><td class=\"n\">272<\/td><td class=\"n\">$247,090<\/td><td class=\"n\">$105,896<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">5,003<\/td><td class=\"n\">4,252<\/td><td class=\"n\">500<\/td><td class=\"n\">250<\/td><td class=\"n\">$227,120<\/td><td class=\"n\">$97,337<\/td><\/tr><tr><td>Lamar County<\/td><td class=\"n\">4,924<\/td><td class=\"n\">4,185<\/td><td class=\"n\">492<\/td><td class=\"n\">246<\/td><td class=\"n\">$223,540<\/td><td class=\"n\">$95,803<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">4,899<\/td><td class=\"n\">4,164<\/td><td class=\"n\">490<\/td><td class=\"n\">245<\/td><td class=\"n\">$222,427<\/td><td class=\"n\">$95,326<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">4,791<\/td><td class=\"n\">4,072<\/td><td class=\"n\">479<\/td><td class=\"n\">240<\/td><td class=\"n\">$217,508<\/td><td class=\"n\">$93,218<\/td><\/tr><tr><td>Stone County<\/td><td class=\"n\">4,665<\/td><td class=\"n\">3,965<\/td><td class=\"n\">466<\/td><td class=\"n\">233<\/td><td class=\"n\">$211,775<\/td><td class=\"n\">$90,761<\/td><\/tr><tr><td>Alcorn County<\/td><td class=\"n\">4,650<\/td><td class=\"n\">3,952<\/td><td class=\"n\">465<\/td><td class=\"n\">232<\/td><td class=\"n\">$211,095<\/td><td class=\"n\">$90,469<\/td><\/tr><tr><td>Tishomingo County<\/td><td class=\"n\">4,106<\/td><td class=\"n\">3,490<\/td><td class=\"n\">411<\/td><td class=\"n\">205<\/td><td class=\"n\">$186,426<\/td><td class=\"n\">$79,897<\/td><\/tr><tr><td>Tippah County<\/td><td class=\"n\">3,890<\/td><td class=\"n\">3,307<\/td><td class=\"n\">389<\/td><td class=\"n\">195<\/td><td class=\"n\">$176,623<\/td><td class=\"n\">$75,696<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">3,781<\/td><td class=\"n\">3,214<\/td><td class=\"n\">378<\/td><td class=\"n\">189<\/td><td class=\"n\">$171,672<\/td><td class=\"n\">$73,574<\/td><\/tr><tr><td>Panola County<\/td><td class=\"n\">3,753<\/td><td class=\"n\">3,190<\/td><td class=\"n\">375<\/td><td class=\"n\">188<\/td><td class=\"n\">$170,368<\/td><td class=\"n\">$73,015<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">3,734<\/td><td class=\"n\">3,174<\/td><td class=\"n\">373<\/td><td class=\"n\">187<\/td><td class=\"n\">$169,536<\/td><td class=\"n\">$72,658<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">3,733<\/td><td class=\"n\">3,173<\/td><td class=\"n\">373<\/td><td class=\"n\">187<\/td><td class=\"n\">$169,482<\/td><td class=\"n\">$72,635<\/td><\/tr><tr><td>Prentiss County<\/td><td class=\"n\">3,676<\/td><td class=\"n\">3,124<\/td><td class=\"n\">368<\/td><td class=\"n\">184<\/td><td class=\"n\">$166,876<\/td><td class=\"n\">$71,518<\/td><\/tr><tr><td>Choctaw County<\/td><td class=\"n\">3,516<\/td><td class=\"n\">2,989<\/td><td class=\"n\">352<\/td><td class=\"n\">176<\/td><td class=\"n\">$159,640<\/td><td class=\"n\">$68,417<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">3,301<\/td><td class=\"n\">2,806<\/td><td class=\"n\">330<\/td><td class=\"n\">165<\/td><td class=\"n\">$149,876<\/td><td class=\"n\">$64,233<\/td><\/tr><tr><td>Neshoba County<\/td><td class=\"n\">3,230<\/td><td class=\"n\">2,746<\/td><td class=\"n\">323<\/td><td class=\"n\">162<\/td><td class=\"n\">$146,644<\/td><td class=\"n\">$62,847<\/td><\/tr><tr><td>George County<\/td><td class=\"n\">3,195<\/td><td class=\"n\">2,716<\/td><td class=\"n\">319<\/td><td class=\"n\">160<\/td><td class=\"n\">$145,045<\/td><td class=\"n\">$62,162<\/td><\/tr><tr><td>Smith County<\/td><td class=\"n\">3,053<\/td><td class=\"n\">2,595<\/td><td class=\"n\">305<\/td><td class=\"n\">153<\/td><td class=\"n\">$138,609<\/td><td class=\"n\">$59,404<\/td><\/tr><tr><td>Jefferson Davis County<\/td><td class=\"n\">2,769<\/td><td class=\"n\">2,354<\/td><td class=\"n\">277<\/td><td class=\"n\">138<\/td><td class=\"n\">$125,731<\/td><td class=\"n\">$53,885<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">2,431<\/td><td class=\"n\">2,067<\/td><td class=\"n\">243<\/td><td class=\"n\">122<\/td><td class=\"n\">$110,389<\/td><td class=\"n\">$47,309<\/td><\/tr><tr><td>Tate County<\/td><td class=\"n\">2,343<\/td><td class=\"n\">1,992<\/td><td class=\"n\">234<\/td><td class=\"n\">117<\/td><td class=\"n\">$106,386<\/td><td class=\"n\">$45,594<\/td><\/tr><tr><td>Itawamba County<\/td><td class=\"n\">2,285<\/td><td class=\"n\">1,942<\/td><td class=\"n\">228<\/td><td class=\"n\">114<\/td><td class=\"n\">$103,728<\/td><td class=\"n\">$44,455<\/td><\/tr><tr><td>Newton County<\/td><td class=\"n\">2,255<\/td><td class=\"n\">1,917<\/td><td class=\"n\">226<\/td><td class=\"n\">113<\/td><td class=\"n\">$102,382<\/td><td class=\"n\">$43,878<\/td><\/tr><tr><td>Copiah County<\/td><td class=\"n\">2,239<\/td><td class=\"n\">1,903<\/td><td class=\"n\">224<\/td><td class=\"n\">112<\/td><td class=\"n\">$101,661<\/td><td class=\"n\">$43,569<\/td><\/tr><tr><td>Bolivar County<\/td><td class=\"n\">2,229<\/td><td class=\"n\">1,895<\/td><td class=\"n\">223<\/td><td class=\"n\">111<\/td><td class=\"n\">$101,213<\/td><td class=\"n\">$43,377<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">2,168<\/td><td class=\"n\">1,843<\/td><td class=\"n\">217<\/td><td class=\"n\">108<\/td><td class=\"n\">$98,416<\/td><td class=\"n\">$42,178<\/td><\/tr><tr><td>Chickasaw County<\/td><td class=\"n\">2,134<\/td><td class=\"n\">1,814<\/td><td class=\"n\">213<\/td><td class=\"n\">107<\/td><td class=\"n\">$96,884<\/td><td class=\"n\">$41,522<\/td><\/tr><tr><td>Yazoo County<\/td><td class=\"n\">1,967<\/td><td class=\"n\">1,672<\/td><td class=\"n\">197<\/td><td class=\"n\">98<\/td><td class=\"n\">$89,314<\/td><td class=\"n\">$38,277<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">1,899<\/td><td class=\"n\">1,614<\/td><td class=\"n\">190<\/td><td class=\"n\">95<\/td><td class=\"n\">$86,202<\/td><td class=\"n\">$36,944<\/td><\/tr><tr><td>Webster County<\/td><td class=\"n\">1,822<\/td><td class=\"n\">1,549<\/td><td class=\"n\">182<\/td><td class=\"n\">91<\/td><td class=\"n\">$82,722<\/td><td class=\"n\">$35,452<\/td><\/tr><tr><td>Jasper County<\/td><td class=\"n\">1,820<\/td><td class=\"n\">1,547<\/td><td class=\"n\">182<\/td><td class=\"n\">91<\/td><td class=\"n\">$82,648<\/td><td class=\"n\">$35,421<\/td><\/tr><tr><td>Sunflower County<\/td><td class=\"n\">1,733<\/td><td class=\"n\">1,473<\/td><td class=\"n\">173<\/td><td class=\"n\">87<\/td><td class=\"n\">$78,664<\/td><td class=\"n\">$33,713<\/td><\/tr><tr><td>Attala County<\/td><td class=\"n\">1,604<\/td><td class=\"n\">1,364<\/td><td class=\"n\">160<\/td><td class=\"n\">80<\/td><td class=\"n\">$72,828<\/td><td class=\"n\">$31,212<\/td><\/tr><tr><td>Coahoma County<\/td><td class=\"n\">1,552<\/td><td class=\"n\">1,319<\/td><td class=\"n\">155<\/td><td class=\"n\">78<\/td><td class=\"n\">$70,439<\/td><td class=\"n\">$30,188<\/td><\/tr><tr><td>Winston County<\/td><td class=\"n\">1,524<\/td><td class=\"n\">1,296<\/td><td class=\"n\">152<\/td><td class=\"n\">76<\/td><td class=\"n\">$69,198<\/td><td class=\"n\">$29,656<\/td><\/tr><tr><td>Leflore County<\/td><td class=\"n\">1,449<\/td><td class=\"n\">1,232<\/td><td class=\"n\">145<\/td><td class=\"n\">72<\/td><td class=\"n\">$65,802<\/td><td class=\"n\">$28,201<\/td><\/tr><tr><td>Yalobusha County<\/td><td class=\"n\">1,396<\/td><td class=\"n\">1,187<\/td><td class=\"n\">140<\/td><td class=\"n\">70<\/td><td class=\"n\">$63,385<\/td><td class=\"n\">$27,165<\/td><\/tr><tr><td>Leake County<\/td><td class=\"n\">1,239<\/td><td class=\"n\">1,053<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,238<\/td><td class=\"n\">$24,102<\/td><\/tr><tr><td>Sharkey County<\/td><td class=\"n\">1,231<\/td><td class=\"n\">1,046<\/td><td class=\"n\">123<\/td><td class=\"n\">62<\/td><td class=\"n\">$55,880<\/td><td class=\"n\">$23,949<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">1,212<\/td><td class=\"n\">1,030<\/td><td class=\"n\">121<\/td><td class=\"n\">61<\/td><td class=\"n\">$55,017<\/td><td class=\"n\">$23,579<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">1,211<\/td><td class=\"n\">1,029<\/td><td class=\"n\">121<\/td><td class=\"n\">61<\/td><td class=\"n\">$54,986<\/td><td class=\"n\">$23,566<\/td><\/tr><tr><td>Noxubee County<\/td><td class=\"n\">1,202<\/td><td class=\"n\">1,021<\/td><td class=\"n\">120<\/td><td class=\"n\">60<\/td><td class=\"n\">$54,550<\/td><td class=\"n\">$23,379<\/td><\/tr><tr><td>Kemper County<\/td><td class=\"n\">1,125<\/td><td class=\"n\">957<\/td><td class=\"n\">113<\/td><td class=\"n\">56<\/td><td class=\"n\">$51,090<\/td><td class=\"n\">$21,896<\/td><\/tr><tr><td>Humphreys County<\/td><td class=\"n\">1,082<\/td><td class=\"n\">919<\/td><td class=\"n\">108<\/td><td class=\"n\">54<\/td><td class=\"n\">$49,111<\/td><td class=\"n\">$21,047<\/td><\/tr><tr><td>Holmes County<\/td><td class=\"n\">981<\/td><td class=\"n\">834<\/td><td class=\"n\">98<\/td><td class=\"n\">49<\/td><td class=\"n\">$44,545<\/td><td class=\"n\">$19,091<\/td><\/tr><tr><td>Tunica County<\/td><td class=\"n\">951<\/td><td class=\"n\">809<\/td><td class=\"n\">95<\/td><td class=\"n\">48<\/td><td class=\"n\">$43,187<\/td><td class=\"n\">$18,509<\/td><\/tr><tr><td>Covington County<\/td><td class=\"n\">923<\/td><td class=\"n\">785<\/td><td class=\"n\">92<\/td><td class=\"n\">46<\/td><td class=\"n\">$41,923<\/td><td class=\"n\">$17,967<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">889<\/td><td class=\"n\">755<\/td><td class=\"n\">89<\/td><td class=\"n\">44<\/td><td class=\"n\">$40,344<\/td><td class=\"n\">$17,290<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">755<\/td><td class=\"n\">642<\/td><td class=\"n\">76<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,294<\/td><td class=\"n\">$14,697<\/td><\/tr><tr><td>Walthall County<\/td><td class=\"n\">611<\/td><td class=\"n\">519<\/td><td class=\"n\">61<\/td><td class=\"n\">31<\/td><td class=\"n\">$27,732<\/td><td class=\"n\">$11,885<\/td><\/tr><tr><td>Clarke County<\/td><td class=\"n\">531<\/td><td class=\"n\">451<\/td><td class=\"n\">53<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,087<\/td><td class=\"n\">$10,323<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">519<\/td><td class=\"n\">441<\/td><td class=\"n\">52<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,581<\/td><td class=\"n\">$10,106<\/td><\/tr><tr><td>Tallahatchie County<\/td><td class=\"n\">338<\/td><td class=\"n\">287<\/td><td class=\"n\">34<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,354<\/td><td class=\"n\">$6,580<\/td><\/tr><tr><td>Amite County<\/td><td class=\"n\">338<\/td><td class=\"n\">288<\/td><td class=\"n\">34<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,363<\/td><td class=\"n\">$6,584<\/td><\/tr><tr><td>Quitman County<\/td><td class=\"n\">318<\/td><td class=\"n\">270<\/td><td class=\"n\">32<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,423<\/td><td class=\"n\">$6,181<\/td><\/tr><tr><td>Claiborne County<\/td><td class=\"n\">313<\/td><td class=\"n\">266<\/td><td class=\"n\">31<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,218<\/td><td class=\"n\">$6,093<\/td><\/tr><tr><td>Wilkinson County<\/td><td class=\"n\">221<\/td><td class=\"n\">188<\/td><td class=\"n\">22<\/td><td class=\"n\">11<\/td><td class=\"n\">$10,044<\/td><td class=\"n\">$4,304<\/td><\/tr><tr><td>Benton County<\/td><td class=\"n\">219<\/td><td class=\"n\">186<\/td><td class=\"n\">22<\/td><td class=\"n\">11<\/td><td class=\"n\">$9,957<\/td><td class=\"n\">$4,267<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">174<\/td><td class=\"n\">148<\/td><td class=\"n\">17<\/td><td class=\"n\">8.7<\/td><td class=\"n\">$7,895<\/td><td class=\"n\">$3,384<\/td><\/tr><tr><td>Issaquena County<\/td><td class=\"n\">158<\/td><td class=\"n\">135<\/td><td class=\"n\">16<\/td><td class=\"n\">7.9<\/td><td class=\"n\">$7,188<\/td><td class=\"n\">$3,081<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"missouri\"><summary>Missouri Spend Data<\/summary><div class=\"sds-state-body\"><h3>Missouri Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $82.69 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $250.7 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.28 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.08 million accounts &amp; $70.3 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 127,500 accounts &amp; $8.27 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 63,750 accounts &amp; $4.13 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $57.9 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $24.8 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $171,283<\/li><li><strong>National rank (per-capita):<\/strong> #43<\/li><li><strong>National rank (total):<\/strong> #21<\/li><li><strong>Change vs FY2025:<\/strong> -0.8%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 114<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-missouri-5\">Cities in Missouri (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>St. Louis<\/td><td class=\"n\">$14.74 million<\/td><td class=\"n\">$622,981<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$14.69 million<\/td><td class=\"n\">$44.89 million<\/td><td class=\"n\">35<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Kansas City<\/td><td class=\"n\">$13.20 million<\/td><td class=\"n\">$330,810<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$13.72 million<\/td><td class=\"n\">$42.21 million<\/td><td class=\"n\">42<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Springfield<\/td><td class=\"n\">$3.90 million<\/td><td class=\"n\">$292,767<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$11.67 million<\/td><td class=\"n\">85<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Columbia<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$197,904<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$5.69 million<\/td><td class=\"n\">141<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Independence<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$184,407<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$5.04 million<\/td><td class=\"n\">150<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Missouri cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>St. Louis<\/td><td class=\"n\">227,280<\/td><td class=\"n\">193,188<\/td><td class=\"n\">22,728<\/td><td class=\"n\">11,364<\/td><td class=\"n\">$10.3 million<\/td><td class=\"n\">$4.42 million<\/td><\/tr><tr><td>Kansas City<\/td><td class=\"n\">203,531<\/td><td class=\"n\">173,001<\/td><td class=\"n\">20,353<\/td><td class=\"n\">10,177<\/td><td class=\"n\">$9.24 million<\/td><td class=\"n\">$3.96 million<\/td><\/tr><tr><td>Springfield<\/td><td class=\"n\">60,166<\/td><td class=\"n\">51,142<\/td><td class=\"n\">6,017<\/td><td class=\"n\">3,008<\/td><td class=\"n\">$2.73 million<\/td><td class=\"n\">$1.17 million<\/td><\/tr><tr><td>Columbia<\/td><td class=\"n\">29,474<\/td><td class=\"n\">25,053<\/td><td class=\"n\">2,947<\/td><td class=\"n\">1,474<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$573,484<\/td><\/tr><tr><td>Independence<\/td><td class=\"n\">25,871<\/td><td class=\"n\">21,990<\/td><td class=\"n\">2,587<\/td><td class=\"n\">1,294<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">$503,376<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-missouri-114\">Counties in Missouri (114), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Jackson County<\/td><td class=\"n\">$15.86 million<\/td><td class=\"n\">$271,372<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$16.05 million<\/td><td class=\"n\">$51.46 million<\/td><td class=\"n\">155<\/td><td class=\"n\">56<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Clay County<\/td><td class=\"n\">$5.14 million<\/td><td class=\"n\">$239,058<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$4.57 million<\/td><td class=\"n\">$11.79 million<\/td><td class=\"n\">380<\/td><td class=\"n\">199<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Macon County<\/td><td class=\"n\">$420,397<\/td><td class=\"n\">$231,146<\/td><td class=\"n up\">+19.0%<\/td><td class=\"n\">$353,169<\/td><td class=\"n\">$854,123<\/td><td class=\"n\">472<\/td><td class=\"n\">1357<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Warren County<\/td><td class=\"n\">$851,742<\/td><td class=\"n\">$231,012<\/td><td class=\"n up\">+12.1%<\/td><td class=\"n\">$759,867<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">474<\/td><td class=\"n\">858<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Gentry County<\/td><td class=\"n\">$255,273<\/td><td class=\"n\">$229,409<\/td><td class=\"n up\">+32.3%<\/td><td class=\"n\">$192,889<\/td><td class=\"n\">$371,872<\/td><td class=\"n\">502<\/td><td class=\"n\">1785<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Buchanan County<\/td><td class=\"n\">$1.58 million<\/td><td class=\"n\">$222,721<\/td><td class=\"n up\">+2.9%<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$4.18 million<\/td><td class=\"n\">586<\/td><td class=\"n\">544<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Johnson County<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$214,203<\/td><td class=\"n down\">-4.7%<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">$3.28 million<\/td><td class=\"n\">731<\/td><td class=\"n\">742<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Reynolds County<\/td><td class=\"n\">$190,280<\/td><td class=\"n\">$210,676<\/td><td class=\"n up\">+24.5%<\/td><td class=\"n\">$152,896<\/td><td class=\"n\">$295,374<\/td><td class=\"n\">787<\/td><td class=\"n\">1996<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Henry County<\/td><td class=\"n\">$455,047<\/td><td class=\"n\">$208,189<\/td><td class=\"n up\">+15.4%<\/td><td class=\"n\">$394,392<\/td><td class=\"n\">$902,457<\/td><td class=\"n\">831<\/td><td class=\"n\">1302<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Marion County<\/td><td class=\"n\">$549,058<\/td><td class=\"n\">$207,858<\/td><td class=\"n down\">-4.6%<\/td><td class=\"n\">$575,284<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">839<\/td><td class=\"n\">1156<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Atchison County<\/td><td class=\"n\">$152,860<\/td><td class=\"n\">$202,778<\/td><td class=\"n down\">-8.8%<\/td><td class=\"n\">$167,663<\/td><td class=\"n\">$433,831<\/td><td class=\"n\">925<\/td><td class=\"n\">2120<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Taney County<\/td><td class=\"n\">$952,414<\/td><td class=\"n\">$199,254<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$876,769<\/td><td class=\"n\">$2.35 million<\/td><td class=\"n\">997<\/td><td class=\"n\">797<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Greene County<\/td><td class=\"n\">$4.87 million<\/td><td class=\"n\">$198,255<\/td><td class=\"n down\">-2.9%<\/td><td class=\"n\">$5.02 million<\/td><td class=\"n\">$15.16 million<\/td><td class=\"n\">1025<\/td><td class=\"n\">209<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Nodaway County<\/td><td class=\"n\">$365,920<\/td><td class=\"n\">$196,693<\/td><td class=\"n down\">-6.5%<\/td><td class=\"n\">$391,316<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">1076<\/td><td class=\"n\">1488<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Shannon County<\/td><td class=\"n\">$164,284<\/td><td class=\"n\">$195,841<\/td><td class=\"n up\">+29.3%<\/td><td class=\"n\">$127,055<\/td><td class=\"n\">$301,121<\/td><td class=\"n\">1099<\/td><td class=\"n\">2077<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Crawford County<\/td><td class=\"n\">$398,556<\/td><td class=\"n\">$194,460<\/td><td class=\"n down\">-6.1%<\/td><td class=\"n\">$424,541<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">1139<\/td><td class=\"n\">1410<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Linn County<\/td><td class=\"n\">$225,834<\/td><td class=\"n\">$193,572<\/td><td class=\"n down\">-4.9%<\/td><td class=\"n\">$237,497<\/td><td class=\"n\">$701,442<\/td><td class=\"n\">1175<\/td><td class=\"n\">1885<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Andrew County<\/td><td class=\"n\">$323,127<\/td><td class=\"n\">$193,497<\/td><td class=\"n down\">-6.4%<\/td><td class=\"n\">$345,170<\/td><td class=\"n\">$887,394<\/td><td class=\"n\">1179<\/td><td class=\"n\">1596<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Clark County<\/td><td class=\"n\">$132,786<\/td><td class=\"n\">$189,757<\/td><td class=\"n up\">+18.3%<\/td><td class=\"n\">$112,288<\/td><td class=\"n\">$268,870<\/td><td class=\"n\">1299<\/td><td class=\"n\">2224<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Chariton County<\/td><td class=\"n\">$138,037<\/td><td class=\"n\">$187,201<\/td><td class=\"n up\">+22.3%<\/td><td class=\"n\">$112,903<\/td><td class=\"n\">$258,923<\/td><td class=\"n\">1375<\/td><td class=\"n\">2202<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Caldwell County<\/td><td class=\"n\">$149,934<\/td><td class=\"n\">$183,560<\/td><td class=\"n down\">-6.8%<\/td><td class=\"n\">$160,895<\/td><td class=\"n\">$447,020<\/td><td class=\"n\">1481<\/td><td class=\"n\">2138<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Benton County<\/td><td class=\"n\">$312,468<\/td><td class=\"n\">$182,747<\/td><td class=\"n up\">+16.3%<\/td><td class=\"n\">$268,568<\/td><td class=\"n\">$620,355<\/td><td class=\"n\">1495<\/td><td class=\"n\">1627<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Lewis County<\/td><td class=\"n\">$159,050<\/td><td class=\"n\">$182,569<\/td><td class=\"n up\">+1.0%<\/td><td class=\"n\">$157,511<\/td><td class=\"n\">$524,089<\/td><td class=\"n\">1499<\/td><td class=\"n\">2099<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Adair County<\/td><td class=\"n\">$383,261<\/td><td class=\"n\">$182,096<\/td><td class=\"n down\">-4.8%<\/td><td class=\"n\">$402,699<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">1517<\/td><td class=\"n\">1449<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Stoddard County<\/td><td class=\"n\">$412,083<\/td><td class=\"n\">$180,377<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$394,392<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">1570<\/td><td class=\"n\">1377<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Randolph County<\/td><td class=\"n\">$357,603<\/td><td class=\"n\">$180,133<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$333,480<\/td><td class=\"n\">$929,495<\/td><td class=\"n\">1576<\/td><td class=\"n\">1512<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Pettis County<\/td><td class=\"n\">$635,451<\/td><td class=\"n\">$179,943<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$615,277<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">1578<\/td><td class=\"n\">1049<\/td><\/tr><tr><td class=\"r\">28<\/td><td>St. Charles County<\/td><td class=\"n\">$5.99 million<\/td><td class=\"n\">$178,825<\/td><td class=\"n down\">-4.8%<\/td><td class=\"n\">$6.29 million<\/td><td class=\"n\">$18.50 million<\/td><td class=\"n\">1608<\/td><td class=\"n\">172<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Carroll County<\/td><td class=\"n\">$113,435<\/td><td class=\"n\">$175,053<\/td><td class=\"n down\">-5.5%<\/td><td class=\"n\">$119,979<\/td><td class=\"n\">$328,689<\/td><td class=\"n\">1724<\/td><td class=\"n\">2329<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Cooper County<\/td><td class=\"n\">$232,580<\/td><td class=\"n\">$174,899<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$241,804<\/td><td class=\"n\">$749,424<\/td><td class=\"n\">1730<\/td><td class=\"n\">1867<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Mercer County<\/td><td class=\"n\">$41,233<\/td><td class=\"n\">$173,892<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$41,531<\/td><td class=\"n\">$121,829<\/td><td class=\"n\">1748<\/td><td class=\"n\">2758<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Pike County<\/td><td class=\"n\">$239,279<\/td><td class=\"n\">$173,776<\/td><td class=\"n down\">-3.0%<\/td><td class=\"n\">$246,726<\/td><td class=\"n\">$766,373<\/td><td class=\"n\">1750<\/td><td class=\"n\">1843<\/td><\/tr><tr><td class=\"r\">33<\/td><td>St. Clair County<\/td><td class=\"n\">$125,682<\/td><td class=\"n\">$172,362<\/td><td class=\"n up\">+18.8%<\/td><td class=\"n\">$105,828<\/td><td class=\"n\">$250,650<\/td><td class=\"n\">1788<\/td><td class=\"n\">2258<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Worth County<\/td><td class=\"n\">$15,821<\/td><td class=\"n\">$172,058<\/td><td class=\"n down\">-6.5%<\/td><td class=\"n\">$16,920<\/td><td class=\"n\">$32,172<\/td><td class=\"n\">1795<\/td><td class=\"n\">2948<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Harrison County<\/td><td class=\"n\">$100,450<\/td><td class=\"n\">$171,657<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$94,445<\/td><td class=\"n\">$256,475<\/td><td class=\"n\">1806<\/td><td class=\"n\">2399<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Moniteau County<\/td><td class=\"n\">$196,294<\/td><td class=\"n\">$171,547<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$195,043<\/td><td class=\"n\">$657,148<\/td><td class=\"n\">1808<\/td><td class=\"n\">1977<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Schuyler County<\/td><td class=\"n\">$42,433<\/td><td class=\"n\">$170,894<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$39,685<\/td><td class=\"n\">$163,326<\/td><td class=\"n\">1819<\/td><td class=\"n\">2751<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Ste. Genevieve County<\/td><td class=\"n\">$234,183<\/td><td class=\"n\">$170,081<\/td><td class=\"n up\">+13.4%<\/td><td class=\"n\">$206,425<\/td><td class=\"n\">$469,624<\/td><td class=\"n\">1836<\/td><td class=\"n\">1860<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Boone County<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$169,904<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$7.30 million<\/td><td class=\"n\">1842<\/td><td class=\"n\">370<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Holt County<\/td><td class=\"n\">$40,241<\/td><td class=\"n\">$169,880<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$37,840<\/td><td class=\"n\">$143,164<\/td><td class=\"n\">1843<\/td><td class=\"n\">2768<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Jefferson County<\/td><td class=\"n\">$3.07 million<\/td><td class=\"n\">$168,638<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$3.17 million<\/td><td class=\"n\">$9.69 million<\/td><td class=\"n\">1876<\/td><td class=\"n\">314<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Cass County<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$168,473<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$3.71 million<\/td><td class=\"n\">1880<\/td><td class=\"n\">561<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Shelby County<\/td><td class=\"n\">$57,423<\/td><td class=\"n\">$168,229<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$55,375<\/td><td class=\"n\">$235,793<\/td><td class=\"n\">1887<\/td><td class=\"n\">2650<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Douglas County<\/td><td class=\"n\">$142,558<\/td><td class=\"n\">$168,148<\/td><td class=\"n up\">+21.3%<\/td><td class=\"n\">$117,518<\/td><td class=\"n\">$218,504<\/td><td class=\"n\">1890<\/td><td class=\"n\">2179<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Howell County<\/td><td class=\"n\">$517,807<\/td><td class=\"n\">$168,121<\/td><td class=\"n down\">-3.9%<\/td><td class=\"n\">$538,982<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">1892<\/td><td class=\"n\">1204<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Scotland County<\/td><td class=\"n\">$42,156<\/td><td class=\"n\">$167,867<\/td><td class=\"n down\">-4.2%<\/td><td class=\"n\">$43,992<\/td><td class=\"n\">$128,696<\/td><td class=\"n\">1900<\/td><td class=\"n\">2753<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Putnam County<\/td><td class=\"n\">$38,161<\/td><td class=\"n\">$167,630<\/td><td class=\"n up\">+11.8%<\/td><td class=\"n\">$34,148<\/td><td class=\"n\">$192,764<\/td><td class=\"n\">1908<\/td><td class=\"n\">2778<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Pulaski County<\/td><td class=\"n\">$689,729<\/td><td class=\"n\">$166,953<\/td><td class=\"n down\">-7.0%<\/td><td class=\"n\">$741,409<\/td><td class=\"n\">$2.35 million<\/td><td class=\"n\">1928<\/td><td class=\"n\">994<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Jasper County<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">$166,281<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$5.11 million<\/td><td class=\"n\">1948<\/td><td class=\"n\">531<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Iron County<\/td><td class=\"n\">$96,123<\/td><td class=\"n\">$166,199<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$94,753<\/td><td class=\"n\">$331,572<\/td><td class=\"n\">1951<\/td><td class=\"n\">2419<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Grundy County<\/td><td class=\"n\">$98,542<\/td><td class=\"n\">$165,275<\/td><td class=\"n down\">-2.9%<\/td><td class=\"n\">$101,521<\/td><td class=\"n\">$296,958<\/td><td class=\"n\">1977<\/td><td class=\"n\">2406<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Carter County<\/td><td class=\"n\">$42,072<\/td><td class=\"n\">$165,151<\/td><td class=\"n up\">+16.9%<\/td><td class=\"n\">$35,994<\/td><td class=\"n\">$83,012<\/td><td class=\"n\">1981<\/td><td class=\"n\">2754<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Knox County<\/td><td class=\"n\">$18,786<\/td><td class=\"n\">$164,675<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$19,074<\/td><td class=\"n\">$60,417<\/td><td class=\"n\">1996<\/td><td class=\"n\">2925<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Monroe County<\/td><td class=\"n\">$84,170<\/td><td class=\"n\">$164,014<\/td><td class=\"n down\">-3.3%<\/td><td class=\"n\">$87,062<\/td><td class=\"n\">$266,671<\/td><td class=\"n\">2013<\/td><td class=\"n\">2480<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Barton County<\/td><td class=\"n\">$120,438<\/td><td class=\"n\">$163,951<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$123,671<\/td><td class=\"n\">$409,080<\/td><td class=\"n\">2015<\/td><td class=\"n\">2281<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Madison County<\/td><td class=\"n\">$133,999<\/td><td class=\"n\">$163,920<\/td><td class=\"n down\">-5.7%<\/td><td class=\"n\">$142,129<\/td><td class=\"n\">$355,700<\/td><td class=\"n\">2017<\/td><td class=\"n\">2219<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Perry County<\/td><td class=\"n\">$212,727<\/td><td class=\"n\">$163,565<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$215,655<\/td><td class=\"n\">$825,209<\/td><td class=\"n\">2027<\/td><td class=\"n\">1924<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Sullivan County<\/td><td class=\"n\">$37,334<\/td><td class=\"n\">$162,260<\/td><td class=\"n down\">-8.1%<\/td><td class=\"n\">$40,608<\/td><td class=\"n\">$130,549<\/td><td class=\"n\">2066<\/td><td class=\"n\">2787<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Washington County<\/td><td class=\"n\">$265,656<\/td><td class=\"n\">$161,871<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$255,648<\/td><td class=\"n\">$698,013<\/td><td class=\"n\">2075<\/td><td class=\"n\">1755<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Gasconade County<\/td><td class=\"n\">$150,232<\/td><td class=\"n\">$161,658<\/td><td class=\"n down\">-5.5%<\/td><td class=\"n\">$159,049<\/td><td class=\"n\">$448,085<\/td><td class=\"n\">2084<\/td><td class=\"n\">2136<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Camden County<\/td><td class=\"n\">$519,889<\/td><td class=\"n\">$161,413<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$516,833<\/td><td class=\"n\">$1.66 million<\/td><td class=\"n\">2090<\/td><td class=\"n\">1200<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Ripley County<\/td><td class=\"n\">$95,170<\/td><td class=\"n\">$160,655<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$85,523<\/td><td class=\"n\">$232,252<\/td><td class=\"n\">2111<\/td><td class=\"n\">2426<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Montgomery County<\/td><td class=\"n\">$105,249<\/td><td class=\"n\">$160,392<\/td><td class=\"n down\">-22.2%<\/td><td class=\"n\">$135,361<\/td><td class=\"n\">$464,493<\/td><td class=\"n\">2117<\/td><td class=\"n\">2370<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Lafayette County<\/td><td class=\"n\">$377,407<\/td><td class=\"n\">$159,642<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$364,244<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">2136<\/td><td class=\"n\">1460<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Callaway County<\/td><td class=\"n\">$525,428<\/td><td class=\"n\">$158,802<\/td><td class=\"n down\">-3.5%<\/td><td class=\"n\">$544,520<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">2151<\/td><td class=\"n\">1184<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Osage County<\/td><td class=\"n\">$121,935<\/td><td class=\"n\">$158,025<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$127,670<\/td><td class=\"n\">$367,421<\/td><td class=\"n\">2176<\/td><td class=\"n\">2275<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Butler County<\/td><td class=\"n\">$472,366<\/td><td class=\"n\">$157,963<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$470,687<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">2177<\/td><td class=\"n\">1280<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Pemiscot County<\/td><td class=\"n\">$132,102<\/td><td class=\"n\">$157,913<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$122,132<\/td><td class=\"n\">$449,905<\/td><td class=\"n\">2179<\/td><td class=\"n\">2230<\/td><\/tr><tr><td class=\"r\">69<\/td><td>New Madrid County<\/td><td class=\"n\">$139,300<\/td><td class=\"n\">$157,784<\/td><td class=\"n down\">-7.8%<\/td><td class=\"n\">$151,050<\/td><td class=\"n\">$508,612<\/td><td class=\"n\">2182<\/td><td class=\"n\">2198<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Scott County<\/td><td class=\"n\">$419,982<\/td><td class=\"n\">$157,305<\/td><td class=\"n down\">-10.8%<\/td><td class=\"n\">$470,687<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">2194<\/td><td class=\"n\">1359<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Ray County<\/td><td class=\"n\">$239,974<\/td><td class=\"n\">$157,283<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$240,266<\/td><td class=\"n\">$782,735<\/td><td class=\"n\">2196<\/td><td class=\"n\">1835<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Bates County<\/td><td class=\"n\">$154,629<\/td><td class=\"n\">$157,190<\/td><td class=\"n down\">-4.3%<\/td><td class=\"n\">$161,510<\/td><td class=\"n\">$485,127<\/td><td class=\"n\">2199<\/td><td class=\"n\">2114<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Cape Girardeau County<\/td><td class=\"n\">$985,950<\/td><td class=\"n\">$157,080<\/td><td class=\"n down\">-3.5%<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$3.11 million<\/td><td class=\"n\">2202<\/td><td class=\"n\">774<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Daviess County<\/td><td class=\"n\">$54,385<\/td><td class=\"n\">$156,535<\/td><td class=\"n down\">-3.4%<\/td><td class=\"n\">$56,298<\/td><td class=\"n\">$170,922<\/td><td class=\"n\">2211<\/td><td class=\"n\">2667<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Morgan County<\/td><td class=\"n\">$222,812<\/td><td class=\"n\">$156,126<\/td><td class=\"n down\">-6.1%<\/td><td class=\"n\">$237,189<\/td><td class=\"n\">$694,727<\/td><td class=\"n\">2219<\/td><td class=\"n\">1889<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Saline County<\/td><td class=\"n\">$231,801<\/td><td class=\"n\">$155,813<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$239,343<\/td><td class=\"n\">$731,247<\/td><td class=\"n\">2225<\/td><td class=\"n\">1869<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Mississippi County<\/td><td class=\"n\">$93,299<\/td><td class=\"n\">$155,581<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$90,753<\/td><td class=\"n\">$303,077<\/td><td class=\"n\">2229<\/td><td class=\"n\">2430<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Clinton County<\/td><td class=\"n\">$209,784<\/td><td class=\"n\">$155,258<\/td><td class=\"n down\">-3.5%<\/td><td class=\"n\">$217,500<\/td><td class=\"n\">$654,772<\/td><td class=\"n\">2238<\/td><td class=\"n\">1938<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Maries County<\/td><td class=\"n\">$46,157<\/td><td class=\"n\">$154,633<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$47,684<\/td><td class=\"n\">$145,145<\/td><td class=\"n\">2248<\/td><td class=\"n\">2723<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Oregon County<\/td><td class=\"n\">$49,522<\/td><td class=\"n\">$154,505<\/td><td class=\"n down\">-13.5%<\/td><td class=\"n\">$57,221<\/td><td class=\"n\">$198,884<\/td><td class=\"n\">2252<\/td><td class=\"n\">2700<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Dade County<\/td><td class=\"n\">$38,434<\/td><td class=\"n\">$154,468<\/td><td class=\"n down\">-6.1%<\/td><td class=\"n\">$40,916<\/td><td class=\"n\">$119,866<\/td><td class=\"n\">2254<\/td><td class=\"n\">2776<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Phelps County<\/td><td class=\"n\">$490,967<\/td><td class=\"n\">$154,263<\/td><td class=\"n down\">-3.3%<\/td><td class=\"n\">$507,603<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">2260<\/td><td class=\"n\">1253<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Laclede County<\/td><td class=\"n\">$387,769<\/td><td class=\"n\">$153,778<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$369,474<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">2272<\/td><td class=\"n\">1440<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Hickory County<\/td><td class=\"n\">$51,141<\/td><td class=\"n\">$153,771<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$48,299<\/td><td class=\"n\">$125,277<\/td><td class=\"n\">2274<\/td><td class=\"n\">2687<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Miller County<\/td><td class=\"n\">$252,671<\/td><td class=\"n\">$153,592<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$253,186<\/td><td class=\"n\">$825,438<\/td><td class=\"n\">2280<\/td><td class=\"n\">1792<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Platte County<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$153,279<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$3.98 million<\/td><td class=\"n\">2289<\/td><td class=\"n\">630<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Christian County<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">$153,163<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">2293<\/td><td class=\"n\">719<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Howard County<\/td><td class=\"n\">$60,915<\/td><td class=\"n\">$152,623<\/td><td class=\"n down\">-3.4%<\/td><td class=\"n\">$63,066<\/td><td class=\"n\">$193,729<\/td><td class=\"n\">2304<\/td><td class=\"n\">2623<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Wayne County<\/td><td class=\"n\">$63,799<\/td><td class=\"n\">$151,373<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$57,528<\/td><td class=\"n\">$133,985<\/td><td class=\"n\">2331<\/td><td class=\"n\">2599<\/td><\/tr><tr><td class=\"r\">90<\/td><td>St. Francois County<\/td><td class=\"n\">$733,773<\/td><td class=\"n\">$150,452<\/td><td class=\"n down\">-5.0%<\/td><td class=\"n\">$772,172<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">2352<\/td><td class=\"n\">950<\/td><\/tr><tr><td class=\"r\">91<\/td><td>St. Louis County<\/td><td class=\"n\">$11.60 million<\/td><td class=\"n\">$150,033<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$11.97 million<\/td><td class=\"n\">$36.46 million<\/td><td class=\"n\">2362<\/td><td class=\"n\">81<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Polk County<\/td><td class=\"n\">$324,664<\/td><td class=\"n\">$149,437<\/td><td class=\"n up\">+0.7%<\/td><td class=\"n\">$322,405<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">2374<\/td><td class=\"n\">1590<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Livingston County<\/td><td class=\"n\">$102,656<\/td><td class=\"n\">$149,316<\/td><td class=\"n down\">-4.9%<\/td><td class=\"n\">$107,981<\/td><td class=\"n\">$316,004<\/td><td class=\"n\">2377<\/td><td class=\"n\">2389<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Cedar County<\/td><td class=\"n\">$102,061<\/td><td class=\"n\">$148,604<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$100,598<\/td><td class=\"n\">$390,376<\/td><td class=\"n\">2388<\/td><td class=\"n\">2390<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Lawrence County<\/td><td class=\"n\">$383,990<\/td><td class=\"n\">$147,925<\/td><td class=\"n down\">-4.6%<\/td><td class=\"n\">$402,391<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">2398<\/td><td class=\"n\">1447<\/td><\/tr><tr><td class=\"r\">96<\/td><td>Ozark County<\/td><td class=\"n\">$32,843<\/td><td class=\"n\">$147,835<\/td><td class=\"n down\">-2.9%<\/td><td class=\"n\">$33,840<\/td><td class=\"n\">$129,162<\/td><td class=\"n\">2399<\/td><td class=\"n\">2826<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Ralls County<\/td><td class=\"n\">$42,540<\/td><td class=\"n\">$146,366<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$43,685<\/td><td class=\"n\">$134,296<\/td><td class=\"n\">2422<\/td><td class=\"n\">2748<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Audrain County<\/td><td class=\"n\">$202,826<\/td><td class=\"n\">$146,044<\/td><td class=\"n down\">-4.7%<\/td><td class=\"n\">$212,886<\/td><td class=\"n\">$749,015<\/td><td class=\"n\">2432<\/td><td class=\"n\">1964<\/td><\/tr><tr><td class=\"r\">99<\/td><td>Dunklin County<\/td><td class=\"n\">$226,520<\/td><td class=\"n\">$145,418<\/td><td class=\"n down\">-3.0%<\/td><td class=\"n\">$233,498<\/td><td class=\"n\">$704,099<\/td><td class=\"n\">2444<\/td><td class=\"n\">1882<\/td><\/tr><tr><td class=\"r\">100<\/td><td>Vernon County<\/td><td class=\"n\">$141,089<\/td><td class=\"n\">$143,839<\/td><td class=\"n down\">-3.7%<\/td><td class=\"n\">$146,436<\/td><td class=\"n\">$424,094<\/td><td class=\"n\">2472<\/td><td class=\"n\">2187<\/td><\/tr><tr><td class=\"r\">101<\/td><td>Franklin County<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$143,560<\/td><td class=\"n down\">-19.3%<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$4.92 million<\/td><td class=\"n\">2476<\/td><td class=\"n\">704<\/td><\/tr><tr><td class=\"r\">102<\/td><td>DeKalb County<\/td><td class=\"n\">$23,269<\/td><td class=\"n\">$142,880<\/td><td class=\"n down\">-33.1%<\/td><td class=\"n\">$34,763<\/td><td class=\"n\">$131,293<\/td><td class=\"n\">2484<\/td><td class=\"n\">2889<\/td><\/tr><tr><td class=\"r\">103<\/td><td>Lincoln County<\/td><td class=\"n\">$651,747<\/td><td class=\"n\">$141,711<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$630,659<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">2509<\/td><td class=\"n\">1030<\/td><\/tr><tr><td class=\"r\">104<\/td><td>Cole County<\/td><td class=\"n\">$774,479<\/td><td class=\"n\">$141,464<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$799,860<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">2516<\/td><td class=\"n\">925<\/td><\/tr><tr><td class=\"r\">105<\/td><td>Newton County<\/td><td class=\"n\">$600,328<\/td><td class=\"n\">$141,397<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$599,280<\/td><td class=\"n\">$2.18 million<\/td><td class=\"n\">2519<\/td><td class=\"n\">1089<\/td><\/tr><tr><td class=\"r\">106<\/td><td>Bollinger County<\/td><td class=\"n\">$27,392<\/td><td class=\"n\">$141,312<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$27,380<\/td><td class=\"n\">$93,955<\/td><td class=\"n\">2522<\/td><td class=\"n\">2859<\/td><\/tr><tr><td class=\"r\">107<\/td><td>Wright County<\/td><td class=\"n\">$123,710<\/td><td class=\"n\">$140,413<\/td><td class=\"n down\">-5.2%<\/td><td class=\"n\">$130,439<\/td><td class=\"n\">$376,673<\/td><td class=\"n\">2534<\/td><td class=\"n\">2267<\/td><\/tr><tr><td class=\"r\">108<\/td><td>Webster County<\/td><td class=\"n\">$371,209<\/td><td class=\"n\">$138,729<\/td><td class=\"n down\">-3.3%<\/td><td class=\"n\">$383,933<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">2564<\/td><td class=\"n\">1472<\/td><\/tr><tr><td class=\"r\">109<\/td><td>Dent County<\/td><td class=\"n\">$56,943<\/td><td class=\"n\">$137,564<\/td><td class=\"n down\">-24.4%<\/td><td class=\"n\">$75,371<\/td><td class=\"n\">$283,810<\/td><td class=\"n\">2585<\/td><td class=\"n\">2654<\/td><\/tr><tr><td class=\"r\">110<\/td><td>Texas County<\/td><td class=\"n\">$171,805<\/td><td class=\"n\">$135,787<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$160,587<\/td><td class=\"n\">$603,422<\/td><td class=\"n\">2608<\/td><td class=\"n\">2051<\/td><\/tr><tr><td class=\"r\">111<\/td><td>Dallas County<\/td><td class=\"n\">$58,638<\/td><td class=\"n\">$128,786<\/td><td class=\"n down\">-30.9%<\/td><td class=\"n\">$84,908<\/td><td class=\"n\">$334,956<\/td><td class=\"n\">2697<\/td><td class=\"n\">2639<\/td><\/tr><tr><td class=\"r\">112<\/td><td>Stone County<\/td><td class=\"n\">$199,185<\/td><td class=\"n\">$127,673<\/td><td class=\"n down\">-4.4%<\/td><td class=\"n\">$208,271<\/td><td class=\"n\">$683,511<\/td><td class=\"n\">2715<\/td><td class=\"n\">1968<\/td><\/tr><tr><td class=\"r\">113<\/td><td>Barry County<\/td><td class=\"n\">$203,509<\/td><td class=\"n\">$121,685<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$206,118<\/td><td class=\"n\">$643,251<\/td><td class=\"n\">2772<\/td><td class=\"n\">1961<\/td><\/tr><tr><td class=\"r\">114<\/td><td>McDonald County<\/td><td class=\"n\">$84,265<\/td><td class=\"n\">$121,089<\/td><td class=\"n down\">-4.2%<\/td><td class=\"n\">$87,985<\/td><td class=\"n\">$320,121<\/td><td class=\"n\">2779<\/td><td class=\"n\">2479<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Missouri counties (114), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Jackson County<\/td><td class=\"n\">244,495<\/td><td class=\"n\">207,821<\/td><td class=\"n\">24,450<\/td><td class=\"n\">12,225<\/td><td class=\"n\">$11.1 million<\/td><td class=\"n\">$4.76 million<\/td><\/tr><tr><td>St. Louis County<\/td><td class=\"n\">178,806<\/td><td class=\"n\">151,985<\/td><td class=\"n\">17,881<\/td><td class=\"n\">8,940<\/td><td class=\"n\">$8.12 million<\/td><td class=\"n\">$3.48 million<\/td><\/tr><tr><td>St. Charles County<\/td><td class=\"n\">92,384<\/td><td class=\"n\">78,527<\/td><td class=\"n\">9,238<\/td><td class=\"n\">4,619<\/td><td class=\"n\">$4.19 million<\/td><td class=\"n\">$1.80 million<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">79,201<\/td><td class=\"n\">67,321<\/td><td class=\"n\">7,920<\/td><td class=\"n\">3,960<\/td><td class=\"n\">$3.60 million<\/td><td class=\"n\">$1.54 million<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">75,083<\/td><td class=\"n\">63,821<\/td><td class=\"n\">7,508<\/td><td class=\"n\">3,754<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$1.46 million<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">47,268<\/td><td class=\"n\">40,178<\/td><td class=\"n\">4,727<\/td><td class=\"n\">2,363<\/td><td class=\"n\">$2.15 million<\/td><td class=\"n\">$919,693<\/td><\/tr><tr><td>Boone County<\/td><td class=\"n\">39,170<\/td><td class=\"n\">33,294<\/td><td class=\"n\">3,917<\/td><td class=\"n\">1,958<\/td><td class=\"n\">$1.78 million<\/td><td class=\"n\">$762,131<\/td><\/tr><tr><td>Jasper County<\/td><td class=\"n\">25,245<\/td><td class=\"n\">21,458<\/td><td class=\"n\">2,524<\/td><td class=\"n\">1,262<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$491,192<\/td><\/tr><tr><td>Buchanan County<\/td><td class=\"n\">24,402<\/td><td class=\"n\">20,742<\/td><td class=\"n\">2,440<\/td><td class=\"n\">1,220<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$474,797<\/td><\/tr><tr><td>Cass County<\/td><td class=\"n\">23,314<\/td><td class=\"n\">19,817<\/td><td class=\"n\">2,331<\/td><td class=\"n\">1,166<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$453,614<\/td><\/tr><tr><td>Platte County<\/td><td class=\"n\">20,299<\/td><td class=\"n\">17,254<\/td><td class=\"n\">2,030<\/td><td class=\"n\">1,015<\/td><td class=\"n\">$921,577<\/td><td class=\"n\">$394,962<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">17,465<\/td><td class=\"n\">14,845<\/td><td class=\"n\">1,747<\/td><td class=\"n\">873<\/td><td class=\"n\">$792,917<\/td><td class=\"n\">$339,822<\/td><\/tr><tr><td>Christian County<\/td><td class=\"n\">17,003<\/td><td class=\"n\">14,453<\/td><td class=\"n\">1,700<\/td><td class=\"n\">850<\/td><td class=\"n\">$771,948<\/td><td class=\"n\">$330,835<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">16,234<\/td><td class=\"n\">13,799<\/td><td class=\"n\">1,623<\/td><td class=\"n\">812<\/td><td class=\"n\">$737,031<\/td><td class=\"n\">$315,870<\/td><\/tr><tr><td>Cape Girardeau County<\/td><td class=\"n\">15,202<\/td><td class=\"n\">12,922<\/td><td class=\"n\">1,520<\/td><td class=\"n\">760<\/td><td class=\"n\">$690,165<\/td><td class=\"n\">$295,785<\/td><\/tr><tr><td>Taney County<\/td><td class=\"n\">14,685<\/td><td class=\"n\">12,482<\/td><td class=\"n\">1,468<\/td><td class=\"n\">734<\/td><td class=\"n\">$666,690<\/td><td class=\"n\">$285,724<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">13,133<\/td><td class=\"n\">11,163<\/td><td class=\"n\">1,313<\/td><td class=\"n\">657<\/td><td class=\"n\">$596,219<\/td><td class=\"n\">$255,523<\/td><\/tr><tr><td>Cole County<\/td><td class=\"n\">11,941<\/td><td class=\"n\">10,150<\/td><td class=\"n\">1,194<\/td><td class=\"n\">597<\/td><td class=\"n\">$542,135<\/td><td class=\"n\">$232,344<\/td><\/tr><tr><td>St. Francois County<\/td><td class=\"n\">11,314<\/td><td class=\"n\">9,617<\/td><td class=\"n\">1,131<\/td><td class=\"n\">566<\/td><td class=\"n\">$513,641<\/td><td class=\"n\">$220,132<\/td><\/tr><tr><td>Pulaski County<\/td><td class=\"n\">10,635<\/td><td class=\"n\">9,039<\/td><td class=\"n\">1,063<\/td><td class=\"n\">532<\/td><td class=\"n\">$482,810<\/td><td class=\"n\">$206,919<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">10,049<\/td><td class=\"n\">8,542<\/td><td class=\"n\">1,005<\/td><td class=\"n\">502<\/td><td class=\"n\">$456,223<\/td><td class=\"n\">$195,524<\/td><\/tr><tr><td>Pettis County<\/td><td class=\"n\">9,798<\/td><td class=\"n\">8,328<\/td><td class=\"n\">980<\/td><td class=\"n\">490<\/td><td class=\"n\">$444,816<\/td><td class=\"n\">$190,635<\/td><\/tr><tr><td>Newton County<\/td><td class=\"n\">9,256<\/td><td class=\"n\">7,868<\/td><td class=\"n\">926<\/td><td class=\"n\">463<\/td><td class=\"n\">$420,230<\/td><td class=\"n\">$180,098<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">8,466<\/td><td class=\"n\">7,196<\/td><td class=\"n\">847<\/td><td class=\"n\">423<\/td><td class=\"n\">$384,340<\/td><td class=\"n\">$164,717<\/td><\/tr><tr><td>Callaway County<\/td><td class=\"n\">8,101<\/td><td class=\"n\">6,886<\/td><td class=\"n\">810<\/td><td class=\"n\">405<\/td><td class=\"n\">$367,800<\/td><td class=\"n\">$157,628<\/td><\/tr><tr><td>Camden County<\/td><td class=\"n\">8,016<\/td><td class=\"n\">6,814<\/td><td class=\"n\">802<\/td><td class=\"n\">401<\/td><td class=\"n\">$363,923<\/td><td class=\"n\">$155,967<\/td><\/tr><tr><td>Howell County<\/td><td class=\"n\">7,984<\/td><td class=\"n\">6,786<\/td><td class=\"n\">798<\/td><td class=\"n\">399<\/td><td class=\"n\">$362,465<\/td><td class=\"n\">$155,342<\/td><\/tr><tr><td>Phelps County<\/td><td class=\"n\">7,570<\/td><td class=\"n\">6,435<\/td><td class=\"n\">757<\/td><td class=\"n\">379<\/td><td class=\"n\">$343,677<\/td><td class=\"n\">$147,290<\/td><\/tr><tr><td>Butler County<\/td><td class=\"n\">7,283<\/td><td class=\"n\">6,191<\/td><td class=\"n\">728<\/td><td class=\"n\">364<\/td><td class=\"n\">$330,656<\/td><td class=\"n\">$141,710<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">7,016<\/td><td class=\"n\">5,964<\/td><td class=\"n\">702<\/td><td class=\"n\">351<\/td><td class=\"n\">$318,533<\/td><td class=\"n\">$136,514<\/td><\/tr><tr><td>Macon County<\/td><td class=\"n\">6,482<\/td><td class=\"n\">5,510<\/td><td class=\"n\">648<\/td><td class=\"n\">324<\/td><td class=\"n\">$294,278<\/td><td class=\"n\">$126,119<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">6,476<\/td><td class=\"n\">5,504<\/td><td class=\"n\">648<\/td><td class=\"n\">324<\/td><td class=\"n\">$293,987<\/td><td class=\"n\">$125,995<\/td><\/tr><tr><td>Stoddard County<\/td><td class=\"n\">6,354<\/td><td class=\"n\">5,401<\/td><td class=\"n\">635<\/td><td class=\"n\">318<\/td><td class=\"n\">$288,458<\/td><td class=\"n\">$123,625<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">6,145<\/td><td class=\"n\">5,223<\/td><td class=\"n\">615<\/td><td class=\"n\">307<\/td><td class=\"n\">$278,989<\/td><td class=\"n\">$119,567<\/td><\/tr><tr><td>Laclede County<\/td><td class=\"n\">5,979<\/td><td class=\"n\">5,082<\/td><td class=\"n\">598<\/td><td class=\"n\">299<\/td><td class=\"n\">$271,438<\/td><td class=\"n\">$116,331<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">5,921<\/td><td class=\"n\">5,032<\/td><td class=\"n\">592<\/td><td class=\"n\">296<\/td><td class=\"n\">$268,793<\/td><td class=\"n\">$115,197<\/td><\/tr><tr><td>Adair County<\/td><td class=\"n\">5,909<\/td><td class=\"n\">5,023<\/td><td class=\"n\">591<\/td><td class=\"n\">295<\/td><td class=\"n\">$268,283<\/td><td class=\"n\">$114,978<\/td><\/tr><tr><td>Lafayette County<\/td><td class=\"n\">5,819<\/td><td class=\"n\">4,946<\/td><td class=\"n\">582<\/td><td class=\"n\">291<\/td><td class=\"n\">$264,185<\/td><td class=\"n\">$113,222<\/td><\/tr><tr><td>Webster County<\/td><td class=\"n\">5,724<\/td><td class=\"n\">4,865<\/td><td class=\"n\">572<\/td><td class=\"n\">286<\/td><td class=\"n\">$259,846<\/td><td class=\"n\">$111,363<\/td><\/tr><tr><td>Nodaway County<\/td><td class=\"n\">5,642<\/td><td class=\"n\">4,796<\/td><td class=\"n\">564<\/td><td class=\"n\">282<\/td><td class=\"n\">$256,144<\/td><td class=\"n\">$109,776<\/td><\/tr><tr><td>Randolph County<\/td><td class=\"n\">5,514<\/td><td class=\"n\">4,687<\/td><td class=\"n\">551<\/td><td class=\"n\">276<\/td><td class=\"n\">$250,322<\/td><td class=\"n\">$107,281<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">5,006<\/td><td class=\"n\">4,255<\/td><td class=\"n\">501<\/td><td class=\"n\">250<\/td><td class=\"n\">$227,265<\/td><td class=\"n\">$97,399<\/td><\/tr><tr><td>Andrew County<\/td><td class=\"n\">4,982<\/td><td class=\"n\">4,235<\/td><td class=\"n\">498<\/td><td class=\"n\">249<\/td><td class=\"n\">$226,189<\/td><td class=\"n\">$96,938<\/td><\/tr><tr><td>Benton County<\/td><td class=\"n\">4,818<\/td><td class=\"n\">4,095<\/td><td class=\"n\">482<\/td><td class=\"n\">241<\/td><td class=\"n\">$218,728<\/td><td class=\"n\">$93,741<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">4,096<\/td><td class=\"n\">3,482<\/td><td class=\"n\">410<\/td><td class=\"n\">205<\/td><td class=\"n\">$185,959<\/td><td class=\"n\">$79,697<\/td><\/tr><tr><td>Gentry County<\/td><td class=\"n\">3,936<\/td><td class=\"n\">3,346<\/td><td class=\"n\">394<\/td><td class=\"n\">197<\/td><td class=\"n\">$178,691<\/td><td class=\"n\">$76,582<\/td><\/tr><tr><td>Miller County<\/td><td class=\"n\">3,896<\/td><td class=\"n\">3,311<\/td><td class=\"n\">390<\/td><td class=\"n\">195<\/td><td class=\"n\">$176,869<\/td><td class=\"n\">$75,801<\/td><\/tr><tr><td>Ray County<\/td><td class=\"n\">3,700<\/td><td class=\"n\">3,145<\/td><td class=\"n\">370<\/td><td class=\"n\">185<\/td><td class=\"n\">$167,982<\/td><td class=\"n\">$71,992<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">3,689<\/td><td class=\"n\">3,136<\/td><td class=\"n\">369<\/td><td class=\"n\">184<\/td><td class=\"n\">$167,495<\/td><td class=\"n\">$71,784<\/td><\/tr><tr><td>Ste. Genevieve County<\/td><td class=\"n\">3,611<\/td><td class=\"n\">3,069<\/td><td class=\"n\">361<\/td><td class=\"n\">181<\/td><td class=\"n\">$163,928<\/td><td class=\"n\">$70,255<\/td><\/tr><tr><td>Cooper County<\/td><td class=\"n\">3,586<\/td><td class=\"n\">3,048<\/td><td class=\"n\">359<\/td><td class=\"n\">179<\/td><td class=\"n\">$162,806<\/td><td class=\"n\">$69,774<\/td><\/tr><tr><td>Saline County<\/td><td class=\"n\">3,574<\/td><td class=\"n\">3,038<\/td><td class=\"n\">357<\/td><td class=\"n\">179<\/td><td class=\"n\">$162,260<\/td><td class=\"n\">$69,540<\/td><\/tr><tr><td>Dunklin County<\/td><td class=\"n\">3,493<\/td><td class=\"n\">2,969<\/td><td class=\"n\">349<\/td><td class=\"n\">175<\/td><td class=\"n\">$158,564<\/td><td class=\"n\">$67,956<\/td><\/tr><tr><td>Linn County<\/td><td class=\"n\">3,482<\/td><td class=\"n\">2,960<\/td><td class=\"n\">348<\/td><td class=\"n\">174<\/td><td class=\"n\">$158,084<\/td><td class=\"n\">$67,750<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">3,435<\/td><td class=\"n\">2,920<\/td><td class=\"n\">344<\/td><td class=\"n\">172<\/td><td class=\"n\">$155,968<\/td><td class=\"n\">$66,844<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">3,280<\/td><td class=\"n\">2,788<\/td><td class=\"n\">328<\/td><td class=\"n\">164<\/td><td class=\"n\">$148,909<\/td><td class=\"n\">$63,818<\/td><\/tr><tr><td>Clinton County<\/td><td class=\"n\">3,235<\/td><td class=\"n\">2,749<\/td><td class=\"n\">323<\/td><td class=\"n\">162<\/td><td class=\"n\">$146,849<\/td><td class=\"n\">$62,935<\/td><\/tr><tr><td>Barry County<\/td><td class=\"n\">3,138<\/td><td class=\"n\">2,667<\/td><td class=\"n\">314<\/td><td class=\"n\">157<\/td><td class=\"n\">$142,456<\/td><td class=\"n\">$61,053<\/td><\/tr><tr><td>Audrain County<\/td><td class=\"n\">3,127<\/td><td class=\"n\">2,658<\/td><td class=\"n\">313<\/td><td class=\"n\">156<\/td><td class=\"n\">$141,978<\/td><td class=\"n\">$60,848<\/td><\/tr><tr><td>Stone County<\/td><td class=\"n\">3,071<\/td><td class=\"n\">2,610<\/td><td class=\"n\">307<\/td><td class=\"n\">154<\/td><td class=\"n\">$139,430<\/td><td class=\"n\">$59,756<\/td><\/tr><tr><td>Moniteau County<\/td><td class=\"n\">3,027<\/td><td class=\"n\">2,573<\/td><td class=\"n\">303<\/td><td class=\"n\">151<\/td><td class=\"n\">$137,406<\/td><td class=\"n\">$58,888<\/td><\/tr><tr><td>Reynolds County<\/td><td class=\"n\">2,934<\/td><td class=\"n\">2,494<\/td><td class=\"n\">293<\/td><td class=\"n\">147<\/td><td class=\"n\">$133,196<\/td><td class=\"n\">$57,084<\/td><\/tr><tr><td>Texas County<\/td><td class=\"n\">2,649<\/td><td class=\"n\">2,252<\/td><td class=\"n\">265<\/td><td class=\"n\">132<\/td><td class=\"n\">$120,264<\/td><td class=\"n\">$51,542<\/td><\/tr><tr><td>Shannon County<\/td><td class=\"n\">2,533<\/td><td class=\"n\">2,153<\/td><td class=\"n\">253<\/td><td class=\"n\">127<\/td><td class=\"n\">$114,999<\/td><td class=\"n\">$49,285<\/td><\/tr><tr><td>Lewis County<\/td><td class=\"n\">2,452<\/td><td class=\"n\">2,084<\/td><td class=\"n\">245<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,335<\/td><td class=\"n\">$47,715<\/td><\/tr><tr><td>Bates County<\/td><td class=\"n\">2,384<\/td><td class=\"n\">2,027<\/td><td class=\"n\">238<\/td><td class=\"n\">119<\/td><td class=\"n\">$108,240<\/td><td class=\"n\">$46,389<\/td><\/tr><tr><td>Atchison County<\/td><td class=\"n\">2,357<\/td><td class=\"n\">2,003<\/td><td class=\"n\">236<\/td><td class=\"n\">118<\/td><td class=\"n\">$107,002<\/td><td class=\"n\">$45,858<\/td><\/tr><tr><td>Gasconade County<\/td><td class=\"n\">2,316<\/td><td class=\"n\">1,969<\/td><td class=\"n\">232<\/td><td class=\"n\">116<\/td><td class=\"n\">$105,162<\/td><td class=\"n\">$45,069<\/td><\/tr><tr><td>Caldwell County<\/td><td class=\"n\">2,312<\/td><td class=\"n\">1,965<\/td><td class=\"n\">231<\/td><td class=\"n\">116<\/td><td class=\"n\">$104,954<\/td><td class=\"n\">$44,980<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">2,198<\/td><td class=\"n\">1,868<\/td><td class=\"n\">220<\/td><td class=\"n\">110<\/td><td class=\"n\">$99,791<\/td><td class=\"n\">$42,768<\/td><\/tr><tr><td>Vernon County<\/td><td class=\"n\">2,175<\/td><td class=\"n\">1,849<\/td><td class=\"n\">218<\/td><td class=\"n\">109<\/td><td class=\"n\">$98,762<\/td><td class=\"n\">$42,327<\/td><\/tr><tr><td>New Madrid County<\/td><td class=\"n\">2,148<\/td><td class=\"n\">1,826<\/td><td class=\"n\">215<\/td><td class=\"n\">107<\/td><td class=\"n\">$97,510<\/td><td class=\"n\">$41,790<\/td><\/tr><tr><td>Chariton County<\/td><td class=\"n\">2,128<\/td><td class=\"n\">1,809<\/td><td class=\"n\">213<\/td><td class=\"n\">106<\/td><td class=\"n\">$96,626<\/td><td class=\"n\">$41,411<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">2,066<\/td><td class=\"n\">1,756<\/td><td class=\"n\">207<\/td><td class=\"n\">103<\/td><td class=\"n\">$93,800<\/td><td class=\"n\">$40,200<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">2,047<\/td><td class=\"n\">1,740<\/td><td class=\"n\">205<\/td><td class=\"n\">102<\/td><td class=\"n\">$92,950<\/td><td class=\"n\">$39,836<\/td><\/tr><tr><td>Pemiscot County<\/td><td class=\"n\">2,037<\/td><td class=\"n\">1,731<\/td><td class=\"n\">204<\/td><td class=\"n\">102<\/td><td class=\"n\">$92,471<\/td><td class=\"n\">$39,631<\/td><\/tr><tr><td>St. Clair County<\/td><td class=\"n\">1,938<\/td><td class=\"n\">1,647<\/td><td class=\"n\">194<\/td><td class=\"n\">97<\/td><td class=\"n\">$87,977<\/td><td class=\"n\">$37,705<\/td><\/tr><tr><td>Wright County<\/td><td class=\"n\">1,907<\/td><td class=\"n\">1,621<\/td><td class=\"n\">191<\/td><td class=\"n\">95<\/td><td class=\"n\">$86,597<\/td><td class=\"n\">$37,113<\/td><\/tr><tr><td>Osage County<\/td><td class=\"n\">1,880<\/td><td class=\"n\">1,598<\/td><td class=\"n\">188<\/td><td class=\"n\">94<\/td><td class=\"n\">$85,354<\/td><td class=\"n\">$36,580<\/td><\/tr><tr><td>Barton County<\/td><td class=\"n\">1,857<\/td><td class=\"n\">1,578<\/td><td class=\"n\">186<\/td><td class=\"n\">93<\/td><td class=\"n\">$84,307<\/td><td class=\"n\">$36,132<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">1,749<\/td><td class=\"n\">1,487<\/td><td class=\"n\">175<\/td><td class=\"n\">87<\/td><td class=\"n\">$79,404<\/td><td class=\"n\">$34,030<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">1,623<\/td><td class=\"n\">1,379<\/td><td class=\"n\">162<\/td><td class=\"n\">81<\/td><td class=\"n\">$73,674<\/td><td class=\"n\">$31,575<\/td><\/tr><tr><td>Livingston County<\/td><td class=\"n\">1,583<\/td><td class=\"n\">1,345<\/td><td class=\"n\">158<\/td><td class=\"n\">79<\/td><td class=\"n\">$71,859<\/td><td class=\"n\">$30,797<\/td><\/tr><tr><td>Cedar County<\/td><td class=\"n\">1,574<\/td><td class=\"n\">1,338<\/td><td class=\"n\">157<\/td><td class=\"n\">79<\/td><td class=\"n\">$71,443<\/td><td class=\"n\">$30,618<\/td><\/tr><tr><td>Harrison County<\/td><td class=\"n\">1,549<\/td><td class=\"n\">1,316<\/td><td class=\"n\">155<\/td><td class=\"n\">77<\/td><td class=\"n\">$70,315<\/td><td class=\"n\">$30,135<\/td><\/tr><tr><td>Grundy County<\/td><td class=\"n\">1,519<\/td><td class=\"n\">1,291<\/td><td class=\"n\">152<\/td><td class=\"n\">76<\/td><td class=\"n\">$68,980<\/td><td class=\"n\">$29,563<\/td><\/tr><tr><td>Iron County<\/td><td class=\"n\">1,482<\/td><td class=\"n\">1,260<\/td><td class=\"n\">148<\/td><td class=\"n\">74<\/td><td class=\"n\">$67,286<\/td><td class=\"n\">$28,837<\/td><\/tr><tr><td>Ripley County<\/td><td class=\"n\">1,467<\/td><td class=\"n\">1,247<\/td><td class=\"n\">147<\/td><td class=\"n\">73<\/td><td class=\"n\">$66,619<\/td><td class=\"n\">$28,551<\/td><\/tr><tr><td>Mississippi County<\/td><td class=\"n\">1,439<\/td><td class=\"n\">1,223<\/td><td class=\"n\">144<\/td><td class=\"n\">72<\/td><td class=\"n\">$65,310<\/td><td class=\"n\">$27,990<\/td><\/tr><tr><td>McDonald County<\/td><td class=\"n\">1,299<\/td><td class=\"n\">1,104<\/td><td class=\"n\">130<\/td><td class=\"n\">65<\/td><td class=\"n\">$58,985<\/td><td class=\"n\">$25,279<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">1,298<\/td><td class=\"n\">1,103<\/td><td class=\"n\">130<\/td><td class=\"n\">65<\/td><td class=\"n\">$58,919<\/td><td class=\"n\">$25,251<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">984<\/td><td class=\"n\">836<\/td><td class=\"n\">98<\/td><td class=\"n\">49<\/td><td class=\"n\">$44,659<\/td><td class=\"n\">$19,140<\/td><\/tr><tr><td>Howard County<\/td><td class=\"n\">939<\/td><td class=\"n\">798<\/td><td class=\"n\">94<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,640<\/td><td class=\"n\">$18,274<\/td><\/tr><tr><td>Dallas County<\/td><td class=\"n\">904<\/td><td class=\"n\">768<\/td><td class=\"n\">90<\/td><td class=\"n\">45<\/td><td class=\"n\">$41,046<\/td><td class=\"n\">$17,591<\/td><\/tr><tr><td>Shelby County<\/td><td class=\"n\">885<\/td><td class=\"n\">753<\/td><td class=\"n\">89<\/td><td class=\"n\">44<\/td><td class=\"n\">$40,196<\/td><td class=\"n\">$17,227<\/td><\/tr><tr><td>Dent County<\/td><td class=\"n\">878<\/td><td class=\"n\">746<\/td><td class=\"n\">88<\/td><td class=\"n\">44<\/td><td class=\"n\">$39,860<\/td><td class=\"n\">$17,083<\/td><\/tr><tr><td>Daviess County<\/td><td class=\"n\">839<\/td><td class=\"n\">713<\/td><td class=\"n\">84<\/td><td class=\"n\">42<\/td><td class=\"n\">$38,070<\/td><td class=\"n\">$16,316<\/td><\/tr><tr><td>Hickory County<\/td><td class=\"n\">789<\/td><td class=\"n\">670<\/td><td class=\"n\">79<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,799<\/td><td class=\"n\">$15,342<\/td><\/tr><tr><td>Oregon County<\/td><td class=\"n\">764<\/td><td class=\"n\">649<\/td><td class=\"n\">76<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,665<\/td><td class=\"n\">$14,857<\/td><\/tr><tr><td>Maries County<\/td><td class=\"n\">712<\/td><td class=\"n\">605<\/td><td class=\"n\">71<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,310<\/td><td class=\"n\">$13,847<\/td><\/tr><tr><td>Ralls County<\/td><td class=\"n\">656<\/td><td class=\"n\">558<\/td><td class=\"n\">66<\/td><td class=\"n\">33<\/td><td class=\"n\">$29,778<\/td><td class=\"n\">$12,762<\/td><\/tr><tr><td>Schuyler County<\/td><td class=\"n\">654<\/td><td class=\"n\">556<\/td><td class=\"n\">65<\/td><td class=\"n\">33<\/td><td class=\"n\">$29,703<\/td><td class=\"n\">$12,730<\/td><\/tr><tr><td>Scotland County<\/td><td class=\"n\">650<\/td><td class=\"n\">552<\/td><td class=\"n\">65<\/td><td class=\"n\">32<\/td><td class=\"n\">$29,509<\/td><td class=\"n\">$12,647<\/td><\/tr><tr><td>Carter County<\/td><td class=\"n\">649<\/td><td class=\"n\">551<\/td><td class=\"n\">65<\/td><td class=\"n\">32<\/td><td class=\"n\">$29,450<\/td><td class=\"n\">$12,621<\/td><\/tr><tr><td>Mercer County<\/td><td class=\"n\">636<\/td><td class=\"n\">540<\/td><td class=\"n\">64<\/td><td class=\"n\">32<\/td><td class=\"n\">$28,863<\/td><td class=\"n\">$12,370<\/td><\/tr><tr><td>Holt County<\/td><td class=\"n\">620<\/td><td class=\"n\">527<\/td><td class=\"n\">62<\/td><td class=\"n\">31<\/td><td class=\"n\">$28,169<\/td><td class=\"n\">$12,072<\/td><\/tr><tr><td>Dade County<\/td><td class=\"n\">593<\/td><td class=\"n\">504<\/td><td class=\"n\">59<\/td><td class=\"n\">30<\/td><td class=\"n\">$26,904<\/td><td class=\"n\">$11,530<\/td><\/tr><tr><td>Putnam County<\/td><td class=\"n\">588<\/td><td class=\"n\">500<\/td><td class=\"n\">59<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,713<\/td><td class=\"n\">$11,448<\/td><\/tr><tr><td>Sullivan County<\/td><td class=\"n\">576<\/td><td class=\"n\">489<\/td><td class=\"n\">58<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,134<\/td><td class=\"n\">$11,200<\/td><\/tr><tr><td>Ozark County<\/td><td class=\"n\">506<\/td><td class=\"n\">430<\/td><td class=\"n\">51<\/td><td class=\"n\">25<\/td><td class=\"n\">$22,990<\/td><td class=\"n\">$9,853<\/td><\/tr><tr><td>Bollinger County<\/td><td class=\"n\">422<\/td><td class=\"n\">359<\/td><td class=\"n\">42<\/td><td class=\"n\">21<\/td><td class=\"n\">$19,174<\/td><td class=\"n\">$8,217<\/td><\/tr><tr><td>DeKalb County<\/td><td class=\"n\">359<\/td><td class=\"n\">305<\/td><td class=\"n\">36<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,289<\/td><td class=\"n\">$6,981<\/td><\/tr><tr><td>Knox County<\/td><td class=\"n\">290<\/td><td class=\"n\">246<\/td><td class=\"n\">29<\/td><td class=\"n\">14<\/td><td class=\"n\">$13,150<\/td><td class=\"n\">$5,636<\/td><\/tr><tr><td>Worth County<\/td><td class=\"n\">244<\/td><td class=\"n\">207<\/td><td class=\"n\">24<\/td><td class=\"n\">12<\/td><td class=\"n\">$11,075<\/td><td class=\"n\">$4,746<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"montana\"><summary>Montana Spend Data<\/summary><div class=\"sds-state-body\"><h3>Montana Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $15.15 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $39.48 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 233,636<\/li><li><strong>2026 male fan accounts:<\/strong> 198,591 accounts &amp; $12.9 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 23,364 accounts &amp; $1.52 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 11,682 accounts &amp; $757,644 spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $10.6 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $4.55 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $180,701<\/li><li><strong>National rank (per-capita):<\/strong> #36<\/li><li><strong>National rank (total):<\/strong> #45<\/li><li><strong>Change vs FY2025:<\/strong> +11.8%<\/li><li><strong>Cities in dataset:<\/strong> 1<\/li><li><strong>Counties in dataset:<\/strong> 56<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-montana-1\">Cities in Montana (1)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Billings<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$214,967<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">$5.36 million<\/td><td class=\"n\">138<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Montana cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Billings<\/td><td class=\"n\">30,454<\/td><td class=\"n\">25,886<\/td><td class=\"n\">3,045<\/td><td class=\"n\">1,523<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$592,543<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-montana-56\">Counties in Montana (56), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Park County<\/td><td class=\"n\">$747,518<\/td><td class=\"n\">$293,715<\/td><td class=\"n up\">+42.2%<\/td><td class=\"n\">$525,773<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">83<\/td><td class=\"n\">940<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Toole County<\/td><td class=\"n\">$416,557<\/td><td class=\"n\">$283,384<\/td><td class=\"n up\">+42.8%<\/td><td class=\"n\">$291,618<\/td><td class=\"n\">$628,778<\/td><td class=\"n\">113<\/td><td class=\"n\">1370<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Beaverhead County<\/td><td class=\"n\">$322,893<\/td><td class=\"n\">$224,415<\/td><td class=\"n up\">+34.6%<\/td><td class=\"n\">$239,902<\/td><td class=\"n\">$610,185<\/td><td class=\"n\">559<\/td><td class=\"n\">1597<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Gallatin County<\/td><td class=\"n\">$2.30 million<\/td><td class=\"n\">$215,836<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">$6.34 million<\/td><td class=\"n\">706<\/td><td class=\"n\">407<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Dawson County<\/td><td class=\"n\">$211,336<\/td><td class=\"n\">$197,853<\/td><td class=\"n up\">+34.7%<\/td><td class=\"n\">$156,870<\/td><td class=\"n\">$389,286<\/td><td class=\"n\">1033<\/td><td class=\"n\">1933<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Big Horn County<\/td><td class=\"n\">$274,100<\/td><td class=\"n\">$197,783<\/td><td class=\"n up\">+43.9%<\/td><td class=\"n\">$190,485<\/td><td class=\"n\">$457,077<\/td><td class=\"n\">1037<\/td><td class=\"n\">1729<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Roosevelt County<\/td><td class=\"n\">$207,735<\/td><td class=\"n\">$189,778<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$196,231<\/td><td class=\"n\">$535,066<\/td><td class=\"n\">1298<\/td><td class=\"n\">1947<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Silver Bow County<\/td><td class=\"n\">$585,993<\/td><td class=\"n\">$188,490<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$534,393<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">1336<\/td><td class=\"n\">1104<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Hill County<\/td><td class=\"n\">$286,502<\/td><td class=\"n\">$187,347<\/td><td class=\"n up\">+22.7%<\/td><td class=\"n\">$233,581<\/td><td class=\"n\">$645,262<\/td><td class=\"n\">1369<\/td><td class=\"n\">1691<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Carbon County<\/td><td class=\"n\">$216,757<\/td><td class=\"n\">$187,167<\/td><td class=\"n up\">+35.4%<\/td><td class=\"n\">$160,030<\/td><td class=\"n\">$388,580<\/td><td class=\"n\">1376<\/td><td class=\"n\">1914<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Glacier County<\/td><td class=\"n\">$216,878<\/td><td class=\"n\">$179,227<\/td><td class=\"n up\">+32.7%<\/td><td class=\"n\">$163,478<\/td><td class=\"n\">$372,797<\/td><td class=\"n\">1593<\/td><td class=\"n\">1913<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Sweet Grass County<\/td><td class=\"n\">$75,770<\/td><td class=\"n\">$177,616<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$68,954<\/td><td class=\"n\">$218,218<\/td><td class=\"n\">1648<\/td><td class=\"n\">2531<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Yellowstone County<\/td><td class=\"n\">$2.42 million<\/td><td class=\"n\">$176,702<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$2.14 million<\/td><td class=\"n\">$6.10 million<\/td><td class=\"n\">1673<\/td><td class=\"n\">394<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Deer Lodge County<\/td><td class=\"n\">$154,564<\/td><td class=\"n\">$176,410<\/td><td class=\"n up\">+29.9%<\/td><td class=\"n\">$118,945<\/td><td class=\"n\">$278,864<\/td><td class=\"n\">1688<\/td><td class=\"n\">2115<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Meagher County<\/td><td class=\"n\">$48,730<\/td><td class=\"n\">$176,041<\/td><td class=\"n up\">+40.2%<\/td><td class=\"n\">$34,764<\/td><td class=\"n\">$77,533<\/td><td class=\"n\">1695<\/td><td class=\"n\">2707<\/td><\/tr><tr><td class=\"r\">16<\/td><td>McCone County<\/td><td class=\"n\">$37,829<\/td><td class=\"n\">$174,176<\/td><td class=\"n up\">+46.3%<\/td><td class=\"n\">$25,858<\/td><td class=\"n\">$48,590<\/td><td class=\"n\">1743<\/td><td class=\"n\">2783<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Daniels County<\/td><td class=\"n\">$33,617<\/td><td class=\"n\">$173,182<\/td><td class=\"n up\">+39.3%<\/td><td class=\"n\">$24,134<\/td><td class=\"n\">$60,278<\/td><td class=\"n\">1767<\/td><td class=\"n\">2818<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Fallon County<\/td><td class=\"n\">$51,906<\/td><td class=\"n\">$173,176<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$52,577<\/td><td class=\"n\">$111,400<\/td><td class=\"n\">1768<\/td><td class=\"n\">2684<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Garfield County<\/td><td class=\"n\">$19,406<\/td><td class=\"n\">$170,267<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$18,388<\/td><td class=\"n\">$30,761<\/td><td class=\"n\">1834<\/td><td class=\"n\">2921<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Powder River County<\/td><td class=\"n\">$20,625<\/td><td class=\"n\">$167,650<\/td><td class=\"n up\">+28.2%<\/td><td class=\"n\">$16,089<\/td><td class=\"n\">$42,750<\/td><td class=\"n\">1906<\/td><td class=\"n\">2909<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Wibaux County<\/td><td class=\"n\">$8,013<\/td><td class=\"n\">$167,343<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$7,470<\/td><td class=\"n\">$21,192<\/td><td class=\"n\">1919<\/td><td class=\"n\">3005<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Treasure County<\/td><td class=\"n\">$5,220<\/td><td class=\"n\">$167,069<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$4,884<\/td><td class=\"n\">$12,849<\/td><td class=\"n\">1925<\/td><td class=\"n\">3034<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Valley County<\/td><td class=\"n\">$90,974<\/td><td class=\"n\">$166,599<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$79,297<\/td><td class=\"n\">$227,973<\/td><td class=\"n\">1935<\/td><td class=\"n\">2443<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Petroleum County<\/td><td class=\"n\">$0<\/td><td class=\"n\">$165,994<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$287<\/td><td class=\"n\">$9,081<\/td><td class=\"n\">1955<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Teton County<\/td><td class=\"n\">$76,128<\/td><td class=\"n\">$165,566<\/td><td class=\"n up\">+25.6%<\/td><td class=\"n\">$60,622<\/td><td class=\"n\">$143,308<\/td><td class=\"n\">1971<\/td><td class=\"n\">2529<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Prairie County<\/td><td class=\"n\">$5,829<\/td><td class=\"n\">$165,438<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$5,746<\/td><td class=\"n\">$19,228<\/td><td class=\"n\">1973<\/td><td class=\"n\">3028<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Golden Valley County<\/td><td class=\"n\">$1,790<\/td><td class=\"n\">$165,228<\/td><td class=\"n up\">+24.6%<\/td><td class=\"n\">$1,437<\/td><td class=\"n\">$5,760<\/td><td class=\"n\">1978<\/td><td class=\"n\">3070<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Sheridan County<\/td><td class=\"n\">$30,777<\/td><td class=\"n\">$163,630<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$28,443<\/td><td class=\"n\">$85,608<\/td><td class=\"n\">2022<\/td><td class=\"n\">2837<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Carter County<\/td><td class=\"n\">$282<\/td><td class=\"n\">$162,116<\/td><td class=\"n down\">-92.5%<\/td><td class=\"n\">$3,735<\/td><td class=\"n\">$19,355<\/td><td class=\"n\">2069<\/td><td class=\"n\">3078<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Musselshell County<\/td><td class=\"n\">$53,568<\/td><td class=\"n\">$162,073<\/td><td class=\"n up\">+21.1%<\/td><td class=\"n\">$44,245<\/td><td class=\"n\">$116,170<\/td><td class=\"n\">2070<\/td><td class=\"n\">2674<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Flathead County<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$161,984<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">2074<\/td><td class=\"n\">588<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Judith Basin County<\/td><td class=\"n\">$6,305<\/td><td class=\"n\">$160,725<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$5,459<\/td><td class=\"n\">$18,685<\/td><td class=\"n\">2108<\/td><td class=\"n\">3023<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Wheatland County<\/td><td class=\"n\">$4,202<\/td><td class=\"n\">$160,248<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$3,735<\/td><td class=\"n\">$11,948<\/td><td class=\"n\">2120<\/td><td class=\"n\">3046<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Liberty County<\/td><td class=\"n\">$2,025<\/td><td class=\"n\">$160,116<\/td><td class=\"n down\">-45.8%<\/td><td class=\"n\">$3,735<\/td><td class=\"n\">$19,959<\/td><td class=\"n\">2126<\/td><td class=\"n\">3068<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Blaine County<\/td><td class=\"n\">$61,665<\/td><td class=\"n\">$159,497<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$57,462<\/td><td class=\"n\">$189,828<\/td><td class=\"n\">2141<\/td><td class=\"n\">2613<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Granite County<\/td><td class=\"n\">$15,709<\/td><td class=\"n\">$157,472<\/td><td class=\"n up\">+13.9%<\/td><td class=\"n\">$13,791<\/td><td class=\"n\">$45,743<\/td><td class=\"n\">2188<\/td><td class=\"n\">2950<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Rosebud County<\/td><td class=\"n\">$66,289<\/td><td class=\"n\">$155,579<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$61,197<\/td><td class=\"n\">$182,290<\/td><td class=\"n\">2230<\/td><td class=\"n\">2583<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Richland County<\/td><td class=\"n\">$103,879<\/td><td class=\"n\">$155,425<\/td><td class=\"n down\">-1.8%<\/td><td class=\"n\">$105,729<\/td><td class=\"n\">$356,059<\/td><td class=\"n\">2233<\/td><td class=\"n\">2382<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Phillips County<\/td><td class=\"n\">$13,817<\/td><td class=\"n\">$154,548<\/td><td class=\"n up\">+11.8%<\/td><td class=\"n\">$12,354<\/td><td class=\"n\">$46,616<\/td><td class=\"n\">2250<\/td><td class=\"n\">2966<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Missoula County<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$153,799<\/td><td class=\"n up\">+2.3%<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$4.61 million<\/td><td class=\"n\">2271<\/td><td class=\"n\">586<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Lewis and Clark County<\/td><td class=\"n\">$855,874<\/td><td class=\"n\">$152,154<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$790,097<\/td><td class=\"n\">$2.23 million<\/td><td class=\"n\">2315<\/td><td class=\"n\">855<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Chouteau County<\/td><td class=\"n\">$21,454<\/td><td class=\"n\">$150,487<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$19,824<\/td><td class=\"n\">$59,254<\/td><td class=\"n\">2351<\/td><td class=\"n\">2903<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Custer County<\/td><td class=\"n\">$90,628<\/td><td class=\"n\">$149,461<\/td><td class=\"n down\">-19.3%<\/td><td class=\"n\">$112,337<\/td><td class=\"n\">$410,952<\/td><td class=\"n\">2372<\/td><td class=\"n\">2446<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Mineral County<\/td><td class=\"n\">$8,148<\/td><td class=\"n\">$148,747<\/td><td class=\"n down\">-43.3%<\/td><td class=\"n\">$14,365<\/td><td class=\"n\">$61,124<\/td><td class=\"n\">2383<\/td><td class=\"n\">3003<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Lincoln County<\/td><td class=\"n\">$208,089<\/td><td class=\"n\">$148,716<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$189,336<\/td><td class=\"n\">$569,537<\/td><td class=\"n\">2384<\/td><td class=\"n\">1945<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Powell County<\/td><td class=\"n\">$29,502<\/td><td class=\"n\">$148,227<\/td><td class=\"n down\">-4.0%<\/td><td class=\"n\">$30,742<\/td><td class=\"n\">$109,353<\/td><td class=\"n\">2392<\/td><td class=\"n\">2841<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Fergus County<\/td><td class=\"n\">$83,713<\/td><td class=\"n\">$148,203<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$78,148<\/td><td class=\"n\">$215,015<\/td><td class=\"n\">2393<\/td><td class=\"n\">2482<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Broadwater County<\/td><td class=\"n\">$38,925<\/td><td class=\"n\">$146,364<\/td><td class=\"n up\">+10.1%<\/td><td class=\"n\">$35,339<\/td><td class=\"n\">$107,527<\/td><td class=\"n\">2423<\/td><td class=\"n\">2774<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Jefferson County<\/td><td class=\"n\">$91,302<\/td><td class=\"n\">$145,504<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$74,125<\/td><td class=\"n\">$197,558<\/td><td class=\"n\">2442<\/td><td class=\"n\">2441<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Sanders County<\/td><td class=\"n\">$97,685<\/td><td class=\"n\">$144,972<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$93,662<\/td><td class=\"n\">$245,724<\/td><td class=\"n\">2455<\/td><td class=\"n\">2411<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Pondera County<\/td><td class=\"n\">$5,994<\/td><td class=\"n\">$144,711<\/td><td class=\"n down\">-59.1%<\/td><td class=\"n\">$14,653<\/td><td class=\"n\">$72,608<\/td><td class=\"n\">2460<\/td><td class=\"n\">3027<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Cascade County<\/td><td class=\"n\">$874,981<\/td><td class=\"n\">$141,752<\/td><td class=\"n down\">-5.4%<\/td><td class=\"n\">$925,131<\/td><td class=\"n\">$3.12 million<\/td><td class=\"n\">2508<\/td><td class=\"n\">843<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Stillwater County<\/td><td class=\"n\">$29,490<\/td><td class=\"n\">$140,308<\/td><td class=\"n down\">-29.7%<\/td><td class=\"n\">$41,947<\/td><td class=\"n\">$159,763<\/td><td class=\"n\">2535<\/td><td class=\"n\">2842<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Ravalli County<\/td><td class=\"n\">$449,754<\/td><td class=\"n\">$138,666<\/td><td class=\"n up\">+27.6%<\/td><td class=\"n\">$352,527<\/td><td class=\"n\">$941,852<\/td><td class=\"n\">2566<\/td><td class=\"n\">1308<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Madison County<\/td><td class=\"n\">$26,118<\/td><td class=\"n\">$137,446<\/td><td class=\"n down\">-20.3%<\/td><td class=\"n\">$32,753<\/td><td class=\"n\">$122,049<\/td><td class=\"n\">2588<\/td><td class=\"n\">2870<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Lake County<\/td><td class=\"n\">$146,501<\/td><td class=\"n\">$112,342<\/td><td class=\"n down\">-21.6%<\/td><td class=\"n\">$186,750<\/td><td class=\"n\">$680,909<\/td><td class=\"n\">2887<\/td><td class=\"n\">2156<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Montana counties (56), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Yellowstone County<\/td><td class=\"n\">37,238<\/td><td class=\"n\">31,652<\/td><td class=\"n\">3,724<\/td><td class=\"n\">1,862<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">$724,542<\/td><\/tr><tr><td>Gallatin County<\/td><td class=\"n\">35,520<\/td><td class=\"n\">30,192<\/td><td class=\"n\">3,552<\/td><td class=\"n\">1,776<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">$691,110<\/td><\/tr><tr><td>Missoula County<\/td><td class=\"n\">22,377<\/td><td class=\"n\">19,021<\/td><td class=\"n\">2,238<\/td><td class=\"n\">1,119<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$435,397<\/td><\/tr><tr><td>Flathead County<\/td><td class=\"n\">22,347<\/td><td class=\"n\">18,995<\/td><td class=\"n\">2,235<\/td><td class=\"n\">1,117<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$434,813<\/td><\/tr><tr><td>Cascade County<\/td><td class=\"n\">13,491<\/td><td class=\"n\">11,467<\/td><td class=\"n\">1,349<\/td><td class=\"n\">675<\/td><td class=\"n\">$612,487<\/td><td class=\"n\">$262,494<\/td><\/tr><tr><td>Lewis and Clark County<\/td><td class=\"n\">13,196<\/td><td class=\"n\">11,217<\/td><td class=\"n\">1,320<\/td><td class=\"n\">660<\/td><td class=\"n\">$599,112<\/td><td class=\"n\">$256,762<\/td><\/tr><tr><td>Park County<\/td><td class=\"n\">11,526<\/td><td class=\"n\">9,797<\/td><td class=\"n\">1,153<\/td><td class=\"n\">576<\/td><td class=\"n\">$523,263<\/td><td class=\"n\">$224,255<\/td><\/tr><tr><td>Silver Bow County<\/td><td class=\"n\">9,035<\/td><td class=\"n\">7,680<\/td><td class=\"n\">904<\/td><td class=\"n\">452<\/td><td class=\"n\">$410,195<\/td><td class=\"n\">$175,798<\/td><\/tr><tr><td>Ravalli County<\/td><td class=\"n\">6,935<\/td><td class=\"n\">5,894<\/td><td class=\"n\">693<\/td><td class=\"n\">347<\/td><td class=\"n\">$314,828<\/td><td class=\"n\">$134,926<\/td><\/tr><tr><td>Toole County<\/td><td class=\"n\">6,423<\/td><td class=\"n\">5,459<\/td><td class=\"n\">642<\/td><td class=\"n\">321<\/td><td class=\"n\">$291,590<\/td><td class=\"n\">$124,967<\/td><\/tr><tr><td>Beaverhead County<\/td><td class=\"n\">4,979<\/td><td class=\"n\">4,232<\/td><td class=\"n\">498<\/td><td class=\"n\">249<\/td><td class=\"n\">$226,025<\/td><td class=\"n\">$96,868<\/td><\/tr><tr><td>Hill County<\/td><td class=\"n\">4,417<\/td><td class=\"n\">3,755<\/td><td class=\"n\">442<\/td><td class=\"n\">221<\/td><td class=\"n\">$200,551<\/td><td class=\"n\">$85,951<\/td><\/tr><tr><td>Big Horn County<\/td><td class=\"n\">4,226<\/td><td class=\"n\">3,592<\/td><td class=\"n\">423<\/td><td class=\"n\">211<\/td><td class=\"n\">$191,870<\/td><td class=\"n\">$82,230<\/td><\/tr><tr><td>Glacier County<\/td><td class=\"n\">3,344<\/td><td class=\"n\">2,842<\/td><td class=\"n\">334<\/td><td class=\"n\">167<\/td><td class=\"n\">$151,815<\/td><td class=\"n\">$65,063<\/td><\/tr><tr><td>Carbon County<\/td><td class=\"n\">3,342<\/td><td class=\"n\">2,841<\/td><td class=\"n\">334<\/td><td class=\"n\">167<\/td><td class=\"n\">$151,730<\/td><td class=\"n\">$65,027<\/td><\/tr><tr><td>Dawson County<\/td><td class=\"n\">3,259<\/td><td class=\"n\">2,770<\/td><td class=\"n\">326<\/td><td class=\"n\">163<\/td><td class=\"n\">$147,936<\/td><td class=\"n\">$63,401<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">3,208<\/td><td class=\"n\">2,727<\/td><td class=\"n\">321<\/td><td class=\"n\">160<\/td><td class=\"n\">$145,662<\/td><td class=\"n\">$62,427<\/td><\/tr><tr><td>Roosevelt County<\/td><td class=\"n\">3,203<\/td><td class=\"n\">2,723<\/td><td class=\"n\">320<\/td><td class=\"n\">160<\/td><td class=\"n\">$145,414<\/td><td class=\"n\">$62,320<\/td><\/tr><tr><td>Deer Lodge County<\/td><td class=\"n\">2,383<\/td><td class=\"n\">2,026<\/td><td class=\"n\">238<\/td><td class=\"n\">119<\/td><td class=\"n\">$108,195<\/td><td class=\"n\">$46,369<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">2,259<\/td><td class=\"n\">1,920<\/td><td class=\"n\">226<\/td><td class=\"n\">113<\/td><td class=\"n\">$102,551<\/td><td class=\"n\">$43,950<\/td><\/tr><tr><td>Richland County<\/td><td class=\"n\">1,602<\/td><td class=\"n\">1,361<\/td><td class=\"n\">160<\/td><td class=\"n\">80<\/td><td class=\"n\">$72,715<\/td><td class=\"n\">$31,164<\/td><\/tr><tr><td>Sanders County<\/td><td class=\"n\">1,506<\/td><td class=\"n\">1,280<\/td><td class=\"n\">151<\/td><td class=\"n\">75<\/td><td class=\"n\">$68,379<\/td><td class=\"n\">$29,305<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">1,408<\/td><td class=\"n\">1,197<\/td><td class=\"n\">141<\/td><td class=\"n\">70<\/td><td class=\"n\">$63,911<\/td><td class=\"n\">$27,391<\/td><\/tr><tr><td>Valley County<\/td><td class=\"n\">1,403<\/td><td class=\"n\">1,192<\/td><td class=\"n\">140<\/td><td class=\"n\">70<\/td><td class=\"n\">$63,682<\/td><td class=\"n\">$27,292<\/td><\/tr><tr><td>Custer County<\/td><td class=\"n\">1,397<\/td><td class=\"n\">1,188<\/td><td class=\"n\">140<\/td><td class=\"n\">70<\/td><td class=\"n\">$63,440<\/td><td class=\"n\">$27,189<\/td><\/tr><tr><td>Fergus County<\/td><td class=\"n\">1,291<\/td><td class=\"n\">1,097<\/td><td class=\"n\">129<\/td><td class=\"n\">65<\/td><td class=\"n\">$58,599<\/td><td class=\"n\">$25,114<\/td><\/tr><tr><td>Teton County<\/td><td class=\"n\">1,174<\/td><td class=\"n\">998<\/td><td class=\"n\">117<\/td><td class=\"n\">59<\/td><td class=\"n\">$53,290<\/td><td class=\"n\">$22,839<\/td><\/tr><tr><td>Sweet Grass County<\/td><td class=\"n\">1,168<\/td><td class=\"n\">993<\/td><td class=\"n\">117<\/td><td class=\"n\">58<\/td><td class=\"n\">$53,039<\/td><td class=\"n\">$22,731<\/td><\/tr><tr><td>Rosebud County<\/td><td class=\"n\">1,022<\/td><td class=\"n\">869<\/td><td class=\"n\">102<\/td><td class=\"n\">51<\/td><td class=\"n\">$46,402<\/td><td class=\"n\">$19,887<\/td><\/tr><tr><td>Blaine County<\/td><td class=\"n\">951<\/td><td class=\"n\">808<\/td><td class=\"n\">95<\/td><td class=\"n\">48<\/td><td class=\"n\">$43,166<\/td><td class=\"n\">$18,500<\/td><\/tr><tr><td>Musselshell County<\/td><td class=\"n\">826<\/td><td class=\"n\">702<\/td><td class=\"n\">83<\/td><td class=\"n\">41<\/td><td class=\"n\">$37,498<\/td><td class=\"n\">$16,070<\/td><\/tr><tr><td>Fallon County<\/td><td class=\"n\">800<\/td><td class=\"n\">680<\/td><td class=\"n\">80<\/td><td class=\"n\">40<\/td><td class=\"n\">$36,334<\/td><td class=\"n\">$15,572<\/td><\/tr><tr><td>Meagher County<\/td><td class=\"n\">751<\/td><td class=\"n\">639<\/td><td class=\"n\">75<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,111<\/td><td class=\"n\">$14,619<\/td><\/tr><tr><td>Broadwater County<\/td><td class=\"n\">600<\/td><td class=\"n\">510<\/td><td class=\"n\">60<\/td><td class=\"n\">30<\/td><td class=\"n\">$27,247<\/td><td class=\"n\">$11,677<\/td><\/tr><tr><td>McCone County<\/td><td class=\"n\">583<\/td><td class=\"n\">496<\/td><td class=\"n\">58<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,480<\/td><td class=\"n\">$11,349<\/td><\/tr><tr><td>Daniels County<\/td><td class=\"n\">518<\/td><td class=\"n\">441<\/td><td class=\"n\">52<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,532<\/td><td class=\"n\">$10,085<\/td><\/tr><tr><td>Sheridan County<\/td><td class=\"n\">475<\/td><td class=\"n\">403<\/td><td class=\"n\">47<\/td><td class=\"n\">24<\/td><td class=\"n\">$21,544<\/td><td class=\"n\">$9,233<\/td><\/tr><tr><td>Powell County<\/td><td class=\"n\">455<\/td><td class=\"n\">387<\/td><td class=\"n\">45<\/td><td class=\"n\">23<\/td><td class=\"n\">$20,652<\/td><td class=\"n\">$8,851<\/td><\/tr><tr><td>Stillwater County<\/td><td class=\"n\">455<\/td><td class=\"n\">386<\/td><td class=\"n\">45<\/td><td class=\"n\">23<\/td><td class=\"n\">$20,643<\/td><td class=\"n\">$8,847<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">403<\/td><td class=\"n\">342<\/td><td class=\"n\">40<\/td><td class=\"n\">20<\/td><td class=\"n\">$18,282<\/td><td class=\"n\">$7,835<\/td><\/tr><tr><td>Chouteau County<\/td><td class=\"n\">331<\/td><td class=\"n\">281<\/td><td class=\"n\">33<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,018<\/td><td class=\"n\">$6,436<\/td><\/tr><tr><td>Powder River County<\/td><td class=\"n\">318<\/td><td class=\"n\">270<\/td><td class=\"n\">32<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,437<\/td><td class=\"n\">$6,187<\/td><\/tr><tr><td>Garfield County<\/td><td class=\"n\">299<\/td><td class=\"n\">254<\/td><td class=\"n\">30<\/td><td class=\"n\">15<\/td><td class=\"n\">$13,584<\/td><td class=\"n\">$5,822<\/td><\/tr><tr><td>Granite County<\/td><td class=\"n\">242<\/td><td class=\"n\">206<\/td><td class=\"n\">24<\/td><td class=\"n\">12<\/td><td class=\"n\">$10,996<\/td><td class=\"n\">$4,713<\/td><\/tr><tr><td>Phillips County<\/td><td class=\"n\">213<\/td><td class=\"n\">181<\/td><td class=\"n\">21<\/td><td class=\"n\">11<\/td><td class=\"n\">$9,672<\/td><td class=\"n\">$4,145<\/td><\/tr><tr><td>Mineral County<\/td><td class=\"n\">126<\/td><td class=\"n\">107<\/td><td class=\"n\">13<\/td><td class=\"n\">6.3<\/td><td class=\"n\">$5,704<\/td><td class=\"n\">$2,444<\/td><\/tr><tr><td>Wibaux County<\/td><td class=\"n\">124<\/td><td class=\"n\">105<\/td><td class=\"n\">12<\/td><td class=\"n\">6.2<\/td><td class=\"n\">$5,609<\/td><td class=\"n\">$2,404<\/td><\/tr><tr><td>Judith Basin County<\/td><td class=\"n\">97<\/td><td class=\"n\">83<\/td><td class=\"n\">9.7<\/td><td class=\"n\">4.9<\/td><td class=\"n\">$4,413<\/td><td class=\"n\">$1,891<\/td><\/tr><tr><td>Pondera County<\/td><td class=\"n\">92<\/td><td class=\"n\">79<\/td><td class=\"n\">9.2<\/td><td class=\"n\">4.6<\/td><td class=\"n\">$4,196<\/td><td class=\"n\">$1,798<\/td><\/tr><tr><td>Prairie County<\/td><td class=\"n\">90<\/td><td class=\"n\">76<\/td><td class=\"n\">9.0<\/td><td class=\"n\">4.5<\/td><td class=\"n\">$4,080<\/td><td class=\"n\">$1,749<\/td><\/tr><tr><td>Treasure County<\/td><td class=\"n\">80<\/td><td class=\"n\">68<\/td><td class=\"n\">8.0<\/td><td class=\"n\">4.0<\/td><td class=\"n\">$3,654<\/td><td class=\"n\">$1,566<\/td><\/tr><tr><td>Wheatland County<\/td><td class=\"n\">65<\/td><td class=\"n\">55<\/td><td class=\"n\">6.5<\/td><td class=\"n\">3.2<\/td><td class=\"n\">$2,941<\/td><td class=\"n\">$1,261<\/td><\/tr><tr><td>Liberty County<\/td><td class=\"n\">31<\/td><td class=\"n\">27<\/td><td class=\"n\">3.1<\/td><td class=\"n\">1.6<\/td><td class=\"n\">$1,418<\/td><td class=\"n\">$608<\/td><\/tr><tr><td>Golden Valley County<\/td><td class=\"n\">28<\/td><td class=\"n\">23<\/td><td class=\"n\">2.8<\/td><td class=\"n\">1.4<\/td><td class=\"n\">$1,253<\/td><td class=\"n\">$537<\/td><\/tr><tr><td>Carter County<\/td><td class=\"n\">4.3<\/td><td class=\"n\">3.7<\/td><td class=\"n\">0.4<\/td><td class=\"n\">0.2<\/td><td class=\"n\">$197<\/td><td class=\"n\">$84<\/td><\/tr><tr><td>Petroleum County<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-n\">N<\/h3><details class=\"sds-state\" id=\"nebraska\"><summary>Nebraska Spend Data<\/summary><div class=\"sds-state-body\"><h3>Nebraska Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $29.43 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $86.28 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 453,749<\/li><li><strong>2026 male fan accounts:<\/strong> 385,686 accounts &amp; $25.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 45,375 accounts &amp; $2.94 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 22,687 accounts &amp; $1.47 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $20.6 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $8.83 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $193,899<\/li><li><strong>National rank (per-capita):<\/strong> #29<\/li><li><strong>National rank (total):<\/strong> #36<\/li><li><strong>Change vs FY2025:<\/strong> +2.1%<\/li><li><strong>Cities in dataset:<\/strong> 2<\/li><li><strong>Counties in dataset:<\/strong> 93<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-nebraska-2\">Cities in Nebraska (2)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Omaha<\/td><td class=\"n\">$11.51 million<\/td><td class=\"n\">$303,357<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$11.51 million<\/td><td class=\"n\">$36.97 million<\/td><td class=\"n\">45<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Lincoln<\/td><td class=\"n\">$3.89 million<\/td><td class=\"n\">$170,332<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$11.67 million<\/td><td class=\"n\">86<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Nebraska cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Omaha<\/td><td class=\"n\">177,400<\/td><td class=\"n\">150,790<\/td><td class=\"n\">17,740<\/td><td class=\"n\">8,870<\/td><td class=\"n\">$8.05 million<\/td><td class=\"n\">$3.45 million<\/td><\/tr><tr><td>Lincoln<\/td><td class=\"n\">59,902<\/td><td class=\"n\">50,917<\/td><td class=\"n\">5,990<\/td><td class=\"n\">2,995<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$1.17 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-nebraska-93\">Counties in Nebraska (93), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Cheyenne County<\/td><td class=\"n\">$366,670<\/td><td class=\"n\">$253,441<\/td><td class=\"n up\">+33.4%<\/td><td class=\"n\">$274,830<\/td><td class=\"n\">$658,986<\/td><td class=\"n\">267<\/td><td class=\"n\">1485<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Kearney County<\/td><td class=\"n\">$278,672<\/td><td class=\"n\">$242,812<\/td><td class=\"n up\">+35.5%<\/td><td class=\"n\">$205,686<\/td><td class=\"n\">$426,683<\/td><td class=\"n\">352<\/td><td class=\"n\">1714<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Holt County<\/td><td class=\"n\">$299,352<\/td><td class=\"n\">$230,570<\/td><td class=\"n up\">+24.3%<\/td><td class=\"n\">$240,839<\/td><td class=\"n\">$556,252<\/td><td class=\"n\">482<\/td><td class=\"n\">1662<\/td><\/tr><tr><td class=\"r\">4<\/td><td>York County<\/td><td class=\"n\">$378,077<\/td><td class=\"n\">$229,874<\/td><td class=\"n up\">+19.9%<\/td><td class=\"n\">$315,211<\/td><td class=\"n\">$797,206<\/td><td class=\"n\">495<\/td><td class=\"n\">1458<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Pierce County<\/td><td class=\"n\">$241,555<\/td><td class=\"n\">$227,713<\/td><td class=\"n up\">+38.6%<\/td><td class=\"n\">$174,310<\/td><td class=\"n\">$349,916<\/td><td class=\"n\">524<\/td><td class=\"n\">1830<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Pawnee County<\/td><td class=\"n\">$143,227<\/td><td class=\"n\">$223,690<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$144,387<\/td><td class=\"n\">$344,802<\/td><td class=\"n\">570<\/td><td class=\"n\">2174<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Douglas County<\/td><td class=\"n\">$10.69 million<\/td><td class=\"n\">$222,626<\/td><td class=\"n down\">-4.7%<\/td><td class=\"n\">$11.22 million<\/td><td class=\"n\">$35.97 million<\/td><td class=\"n\">590<\/td><td class=\"n\">95<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Dawes County<\/td><td class=\"n\">$226,288<\/td><td class=\"n\">$220,355<\/td><td class=\"n up\">+36.7%<\/td><td class=\"n\">$165,595<\/td><td class=\"n\">$359,265<\/td><td class=\"n\">625<\/td><td class=\"n\">1883<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Buffalo County<\/td><td class=\"n\">$956,852<\/td><td class=\"n\">$217,596<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$827,975<\/td><td class=\"n\">$2.30 million<\/td><td class=\"n\">671<\/td><td class=\"n\">796<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Gage County<\/td><td class=\"n\">$450,102<\/td><td class=\"n\">$216,728<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$439,553<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">692<\/td><td class=\"n\">1306<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Chase County<\/td><td class=\"n\">$123,913<\/td><td class=\"n\">$209,784<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$115,916<\/td><td class=\"n\">$353,364<\/td><td class=\"n\">804<\/td><td class=\"n\">2265<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Richardson County<\/td><td class=\"n\">$169,219<\/td><td class=\"n\">$204,356<\/td><td class=\"n up\">+29.2%<\/td><td class=\"n\">$131,023<\/td><td class=\"n\">$300,157<\/td><td class=\"n\">895<\/td><td class=\"n\">2061<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Adams County<\/td><td class=\"n\">$533,451<\/td><td class=\"n\">$201,745<\/td><td class=\"n up\">+23.4%<\/td><td class=\"n\">$432,290<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">942<\/td><td class=\"n\">1177<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Burt County<\/td><td class=\"n\">$129,475<\/td><td class=\"n\">$196,062<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$129,861<\/td><td class=\"n\">$379,847<\/td><td class=\"n\">1091<\/td><td class=\"n\">2245<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Furnas County<\/td><td class=\"n\">$95,561<\/td><td class=\"n\">$195,801<\/td><td class=\"n up\">+23.7%<\/td><td class=\"n\">$77,278<\/td><td class=\"n\">$181,606<\/td><td class=\"n\">1100<\/td><td class=\"n\">2424<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Dundy County<\/td><td class=\"n\">$49,154<\/td><td class=\"n\">$195,443<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$48,516<\/td><td class=\"n\">$130,402<\/td><td class=\"n\">1109<\/td><td class=\"n\">2702<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Garfield County<\/td><td class=\"n\">$48,769<\/td><td class=\"n\">$194,509<\/td><td class=\"n up\">+35.4%<\/td><td class=\"n\">$36,024<\/td><td class=\"n\">$60,103<\/td><td class=\"n\">1138<\/td><td class=\"n\">2706<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Saline County<\/td><td class=\"n\">$248,678<\/td><td class=\"n\">$193,760<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$250,136<\/td><td class=\"n\">$668,491<\/td><td class=\"n\">1169<\/td><td class=\"n\">1803<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Cedar County<\/td><td class=\"n\">$143,327<\/td><td class=\"n\">$192,340<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$137,415<\/td><td class=\"n\">$410,928<\/td><td class=\"n\">1219<\/td><td class=\"n\">2171<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Jefferson County<\/td><td class=\"n\">$118,333<\/td><td class=\"n\">$190,661<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$116,207<\/td><td class=\"n\">$333,538<\/td><td class=\"n\">1262<\/td><td class=\"n\">2293<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Kimball County<\/td><td class=\"n\">$57,965<\/td><td class=\"n\">$188,811<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$54,908<\/td><td class=\"n\">$181,958<\/td><td class=\"n\">1320<\/td><td class=\"n\">2644<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Loup County<\/td><td class=\"n\">$15,689<\/td><td class=\"n\">$188,633<\/td><td class=\"n up\">+42.1%<\/td><td class=\"n\">$11,040<\/td><td class=\"n\">$21,413<\/td><td class=\"n\">1330<\/td><td class=\"n\">2951<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Rock County<\/td><td class=\"n\">$25,719<\/td><td class=\"n\">$188,569<\/td><td class=\"n up\">+42.8%<\/td><td class=\"n\">$18,012<\/td><td class=\"n\">$35,502<\/td><td class=\"n\">1332<\/td><td class=\"n\">2873<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Butler County<\/td><td class=\"n\">$131,137<\/td><td class=\"n\">$188,015<\/td><td class=\"n up\">+34.3%<\/td><td class=\"n\">$97,614<\/td><td class=\"n\">$221,367<\/td><td class=\"n\">1351<\/td><td class=\"n\">2237<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Wayne County<\/td><td class=\"n\">$151,626<\/td><td class=\"n\">$187,479<\/td><td class=\"n up\">+27.6%<\/td><td class=\"n\">$118,822<\/td><td class=\"n\">$303,373<\/td><td class=\"n\">1365<\/td><td class=\"n\">2131<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Deuel County<\/td><td class=\"n\">$30,470<\/td><td class=\"n\">$187,063<\/td><td class=\"n up\">+23.4%<\/td><td class=\"n\">$24,694<\/td><td class=\"n\">$62,243<\/td><td class=\"n\">1378<\/td><td class=\"n\">2839<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Sheridan County<\/td><td class=\"n\">$73,562<\/td><td class=\"n\">$187,011<\/td><td class=\"n up\">+22.3%<\/td><td class=\"n\">$60,137<\/td><td class=\"n\">$134,919<\/td><td class=\"n\">1382<\/td><td class=\"n\">2546<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Logan County<\/td><td class=\"n\">$11,611<\/td><td class=\"n\">$186,558<\/td><td class=\"n up\">+33.2%<\/td><td class=\"n\">$8,716<\/td><td class=\"n\">$14,858<\/td><td class=\"n\">1395<\/td><td class=\"n\">2982<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Phelps County<\/td><td class=\"n\">$132,526<\/td><td class=\"n\">$186,274<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$131,023<\/td><td class=\"n\">$367,148<\/td><td class=\"n\">1404<\/td><td class=\"n\">2228<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Thomas County<\/td><td class=\"n\">$9,888<\/td><td class=\"n\">$186,081<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$8,134<\/td><td class=\"n\">$66,605<\/td><td class=\"n\">1408<\/td><td class=\"n\">2995<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Lincoln County<\/td><td class=\"n\">$482,358<\/td><td class=\"n\">$185,234<\/td><td class=\"n up\">+13.9%<\/td><td class=\"n\">$423,574<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">1434<\/td><td class=\"n\">1260<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Hall County<\/td><td class=\"n\">$919,288<\/td><td class=\"n\">$184,728<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$891,889<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">1448<\/td><td class=\"n\">816<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Blaine County<\/td><td class=\"n\">$2,232<\/td><td class=\"n\">$184,195<\/td><td class=\"n up\">+9.8%<\/td><td class=\"n\">$2,034<\/td><td class=\"n\">$6,500<\/td><td class=\"n\">1465<\/td><td class=\"n\">3066<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Wheeler County<\/td><td class=\"n\">$6,511<\/td><td class=\"n\">$184,005<\/td><td class=\"n up\">+1.9%<\/td><td class=\"n\">$6,391<\/td><td class=\"n\">$15,190<\/td><td class=\"n\">1470<\/td><td class=\"n\">3021<\/td><\/tr><tr><td class=\"r\">35<\/td><td>McPherson County<\/td><td class=\"n\">$59<\/td><td class=\"n\">$183,855<\/td><td class=\"n up\">+inf%<\/td><td class=\"n\">$0<\/td><td class=\"n\">$1,142<\/td><td class=\"n\">1473<\/td><td class=\"n\">3081<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Banner County<\/td><td class=\"n\">$4,303<\/td><td class=\"n\">$183,737<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$4,358<\/td><td class=\"n\">$13,808<\/td><td class=\"n\">1474<\/td><td class=\"n\">3043<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Arthur County<\/td><td class=\"n\">$71<\/td><td class=\"n\">$183,714<\/td><td class=\"n up\">+inf%<\/td><td class=\"n\">$0<\/td><td class=\"n\">$1,370<\/td><td class=\"n\">1475<\/td><td class=\"n\">3080<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Morrill County<\/td><td class=\"n\">$57,727<\/td><td class=\"n\">$183,679<\/td><td class=\"n up\">+18.3%<\/td><td class=\"n\">$48,807<\/td><td class=\"n\">$129,725<\/td><td class=\"n\">1476<\/td><td class=\"n\">2646<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Hooker County<\/td><td class=\"n\">$3,453<\/td><td class=\"n\">$183,419<\/td><td class=\"n down\">-8.6%<\/td><td class=\"n\">$3,777<\/td><td class=\"n\">$7,575<\/td><td class=\"n\">1483<\/td><td class=\"n\">3053<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Grant County<\/td><td class=\"n\">$0<\/td><td class=\"n\">$182,798<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$581<\/td><td class=\"n\">$4,836<\/td><td class=\"n\">1493<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Hayes County<\/td><td class=\"n\">$1,032<\/td><td class=\"n\">$181,794<\/td><td class=\"n down\">-40.8%<\/td><td class=\"n\">$1,743<\/td><td class=\"n\">$7,267<\/td><td class=\"n\">1529<\/td><td class=\"n\">3075<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Keya Paha County<\/td><td class=\"n\">$0<\/td><td class=\"n\">$181,566<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$872<\/td><td class=\"n\">$7,309<\/td><td class=\"n\">1535<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Gosper County<\/td><td class=\"n\">$14,134<\/td><td class=\"n\">$181,464<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$14,235<\/td><td class=\"n\">$41,448<\/td><td class=\"n\">1541<\/td><td class=\"n\">2961<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Keith County<\/td><td class=\"n\">$103,248<\/td><td class=\"n\">$181,301<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$96,452<\/td><td class=\"n\">$320,503<\/td><td class=\"n\">1544<\/td><td class=\"n\">2384<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Frontier County<\/td><td class=\"n\">$25,472<\/td><td class=\"n\">$181,187<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$24,403<\/td><td class=\"n\">$78,529<\/td><td class=\"n\">1549<\/td><td class=\"n\">2875<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Brown County<\/td><td class=\"n\">$27,620<\/td><td class=\"n\">$181,088<\/td><td class=\"n down\">-3.0%<\/td><td class=\"n\">$28,471<\/td><td class=\"n\">$68,038<\/td><td class=\"n\">1552<\/td><td class=\"n\">2857<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Perkins County<\/td><td class=\"n\">$27,884<\/td><td class=\"n\">$181,066<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$27,309<\/td><td class=\"n\">$78,569<\/td><td class=\"n\">1553<\/td><td class=\"n\">2853<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Red Willow County<\/td><td class=\"n\">$131,701<\/td><td class=\"n\">$180,442<\/td><td class=\"n up\">+2.6%<\/td><td class=\"n\">$128,409<\/td><td class=\"n\">$377,979<\/td><td class=\"n\">1566<\/td><td class=\"n\">2232<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Sioux County<\/td><td class=\"n\">$2,169<\/td><td class=\"n\">$180,285<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$2,034<\/td><td class=\"n\">$6,906<\/td><td class=\"n\">1574<\/td><td class=\"n\">3067<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Boone County<\/td><td class=\"n\">$60,613<\/td><td class=\"n\">$180,118<\/td><td class=\"n up\">+28.8%<\/td><td class=\"n\">$47,064<\/td><td class=\"n\">$117,984<\/td><td class=\"n\">1577<\/td><td class=\"n\">2627<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Harlan County<\/td><td class=\"n\">$25,911<\/td><td class=\"n\">$179,622<\/td><td class=\"n up\">+23.9%<\/td><td class=\"n\">$20,917<\/td><td class=\"n\">$55,142<\/td><td class=\"n\">1582<\/td><td class=\"n\">2872<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Seward County<\/td><td class=\"n\">$236,009<\/td><td class=\"n\">$179,189<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$237,643<\/td><td class=\"n\">$531,310<\/td><td class=\"n\">1594<\/td><td class=\"n\">1853<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Sherman County<\/td><td class=\"n\">$22,802<\/td><td class=\"n\">$178,910<\/td><td class=\"n up\">+1.9%<\/td><td class=\"n\">$22,370<\/td><td class=\"n\">$54,925<\/td><td class=\"n\">1605<\/td><td class=\"n\">2892<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Cherry County<\/td><td class=\"n\">$59,215<\/td><td class=\"n\">$178,712<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$58,975<\/td><td class=\"n\">$144,406<\/td><td class=\"n\">1613<\/td><td class=\"n\">2634<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Garden County<\/td><td class=\"n\">$6,163<\/td><td class=\"n\">$178,579<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$5,810<\/td><td class=\"n\">$23,146<\/td><td class=\"n\">1618<\/td><td class=\"n\">3025<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Valley County<\/td><td class=\"n\">$38,101<\/td><td class=\"n\">$178,528<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$37,186<\/td><td class=\"n\">$107,398<\/td><td class=\"n\">1619<\/td><td class=\"n\">2780<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Antelope County<\/td><td class=\"n\">$69,621<\/td><td class=\"n\">$178,491<\/td><td class=\"n up\">+31.0%<\/td><td class=\"n\">$53,165<\/td><td class=\"n\">$117,214<\/td><td class=\"n\">1622<\/td><td class=\"n\">2569<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Hamilton County<\/td><td class=\"n\">$115,074<\/td><td class=\"n\">$178,161<\/td><td class=\"n up\">+14.2%<\/td><td class=\"n\">$100,810<\/td><td class=\"n\">$264,875<\/td><td class=\"n\">1636<\/td><td class=\"n\">2316<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Merrick County<\/td><td class=\"n\">$88,525<\/td><td class=\"n\">$177,616<\/td><td class=\"n up\">+20.9%<\/td><td class=\"n\">$73,210<\/td><td class=\"n\">$188,809<\/td><td class=\"n\">1649<\/td><td class=\"n\">2460<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Greeley County<\/td><td class=\"n\">$7,615<\/td><td class=\"n\">$177,340<\/td><td class=\"n up\">+0.8%<\/td><td class=\"n\">$7,553<\/td><td class=\"n\">$20,540<\/td><td class=\"n\">1655<\/td><td class=\"n\">3009<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Boyd County<\/td><td class=\"n\">$0<\/td><td class=\"n\">$177,003<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$9,878<\/td><td class=\"n\">$55,822<\/td><td class=\"n\">1663<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Dixon County<\/td><td class=\"n\">$52,770<\/td><td class=\"n\">$176,420<\/td><td class=\"n up\">+28.8%<\/td><td class=\"n\">$40,963<\/td><td class=\"n\">$87,066<\/td><td class=\"n\">1686<\/td><td class=\"n\">2678<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Nuckolls County<\/td><td class=\"n\">$30,496<\/td><td class=\"n\">$175,914<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$29,342<\/td><td class=\"n\">$88,633<\/td><td class=\"n\">1699<\/td><td class=\"n\">2838<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Hitchcock County<\/td><td class=\"n\">$6,595<\/td><td class=\"n\">$175,428<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$6,391<\/td><td class=\"n\">$20,802<\/td><td class=\"n\">1709<\/td><td class=\"n\">3019<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Scotts Bluff County<\/td><td class=\"n\">$462,187<\/td><td class=\"n\">$175,381<\/td><td class=\"n down\">-5.8%<\/td><td class=\"n\">$490,394<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">1712<\/td><td class=\"n\">1292<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Webster County<\/td><td class=\"n\">$17,505<\/td><td class=\"n\">$175,069<\/td><td class=\"n down\">-38.5%<\/td><td class=\"n\">$28,471<\/td><td class=\"n\">$116,632<\/td><td class=\"n\">1723<\/td><td class=\"n\">2935<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Nemaha County<\/td><td class=\"n\">$67,650<\/td><td class=\"n\">$174,570<\/td><td class=\"n up\">+2.6%<\/td><td class=\"n\">$65,947<\/td><td class=\"n\">$187,285<\/td><td class=\"n\">1736<\/td><td class=\"n\">2579<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Franklin County<\/td><td class=\"n\">$7,756<\/td><td class=\"n\">$174,250<\/td><td class=\"n up\">+21.3%<\/td><td class=\"n\">$6,391<\/td><td class=\"n\">$27,747<\/td><td class=\"n\">1739<\/td><td class=\"n\">3008<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Nance County<\/td><td class=\"n\">$11,858<\/td><td class=\"n\">$173,327<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$11,621<\/td><td class=\"n\">$31,478<\/td><td class=\"n\">1764<\/td><td class=\"n\">2978<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Polk County<\/td><td class=\"n\">$38,163<\/td><td class=\"n\">$173,120<\/td><td class=\"n down\">-9.4%<\/td><td class=\"n\">$42,125<\/td><td class=\"n\">$136,684<\/td><td class=\"n\">1774<\/td><td class=\"n\">2777<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Thayer County<\/td><td class=\"n\">$32,050<\/td><td class=\"n\">$173,021<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$31,085<\/td><td class=\"n\">$88,384<\/td><td class=\"n\">1776<\/td><td class=\"n\">2829<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Fillmore County<\/td><td class=\"n\">$39,827<\/td><td class=\"n\">$172,831<\/td><td class=\"n down\">-25.9%<\/td><td class=\"n\">$53,746<\/td><td class=\"n\">$193,029<\/td><td class=\"n\">1780<\/td><td class=\"n\">2769<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Cuming County<\/td><td class=\"n\">$80,347<\/td><td class=\"n\">$171,285<\/td><td class=\"n up\">+14.8%<\/td><td class=\"n\">$70,015<\/td><td class=\"n\">$180,804<\/td><td class=\"n\">1811<\/td><td class=\"n\">2505<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Dawson County<\/td><td class=\"n\">$288,748<\/td><td class=\"n\">$170,926<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$276,282<\/td><td class=\"n\">$884,871<\/td><td class=\"n\">1818<\/td><td class=\"n\">1685<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Stanton County<\/td><td class=\"n\">$37,414<\/td><td class=\"n\">$170,780<\/td><td class=\"n up\">+19.2%<\/td><td class=\"n\">$31,376<\/td><td class=\"n\">$82,106<\/td><td class=\"n\">1822<\/td><td class=\"n\">2786<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Cass County<\/td><td class=\"n\">$320,880<\/td><td class=\"n\">$168,661<\/td><td class=\"n up\">+11.9%<\/td><td class=\"n\">$286,741<\/td><td class=\"n\">$778,191<\/td><td class=\"n\">1875<\/td><td class=\"n\">1602<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Johnson County<\/td><td class=\"n\">$23,427<\/td><td class=\"n\">$168,493<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$22,370<\/td><td class=\"n\">$71,095<\/td><td class=\"n\">1878<\/td><td class=\"n\">2886<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Sarpy County<\/td><td class=\"n\">$2.67 million<\/td><td class=\"n\">$166,445<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$2.60 million<\/td><td class=\"n\">$7.63 million<\/td><td class=\"n\">1942<\/td><td class=\"n\">357<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Dodge County<\/td><td class=\"n\">$445,885<\/td><td class=\"n\">$166,410<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$428,804<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">1945<\/td><td class=\"n\">1315<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Lancaster County<\/td><td class=\"n\">$4.29 million<\/td><td class=\"n\">$165,659<\/td><td class=\"n up\">+2.2%<\/td><td class=\"n\">$4.20 million<\/td><td class=\"n\">$12.16 million<\/td><td class=\"n\">1967<\/td><td class=\"n\">226<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Colfax County<\/td><td class=\"n\">$87,356<\/td><td class=\"n\">$165,148<\/td><td class=\"n up\">+2.3%<\/td><td class=\"n\">$85,412<\/td><td class=\"n\">$235,117<\/td><td class=\"n\">1982<\/td><td class=\"n\">2463<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Thurston County<\/td><td class=\"n\">$31,599<\/td><td class=\"n\">$164,650<\/td><td class=\"n down\">-25.0%<\/td><td class=\"n\">$42,125<\/td><td class=\"n\">$155,167<\/td><td class=\"n\">1999<\/td><td class=\"n\">2833<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Platte County<\/td><td class=\"n\">$403,920<\/td><td class=\"n\">$164,470<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$385,226<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">2004<\/td><td class=\"n\">1396<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Clay County<\/td><td class=\"n\">$19,662<\/td><td class=\"n\">$163,229<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$18,593<\/td><td class=\"n\">$68,188<\/td><td class=\"n\">2037<\/td><td class=\"n\">2919<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Custer County<\/td><td class=\"n\">$74,493<\/td><td class=\"n\">$163,050<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$71,758<\/td><td class=\"n\">$218,226<\/td><td class=\"n\">2042<\/td><td class=\"n\">2538<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Box Butte County<\/td><td class=\"n\">$66,149<\/td><td class=\"n\">$160,647<\/td><td class=\"n down\">-12.1%<\/td><td class=\"n\">$75,244<\/td><td class=\"n\">$269,416<\/td><td class=\"n\">2112<\/td><td class=\"n\">2586<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Howard County<\/td><td class=\"n\">$13,870<\/td><td class=\"n\">$159,877<\/td><td class=\"n down\">-38.0%<\/td><td class=\"n\">$22,370<\/td><td class=\"n\">$92,165<\/td><td class=\"n\">2134<\/td><td class=\"n\">2964<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Madison County<\/td><td class=\"n\">$377,808<\/td><td class=\"n\">$158,601<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$392,780<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">2160<\/td><td class=\"n\">1459<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Washington County<\/td><td class=\"n\">$192,185<\/td><td class=\"n\">$158,273<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$195,809<\/td><td class=\"n\">$630,188<\/td><td class=\"n\">2168<\/td><td class=\"n\">1989<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Knox County<\/td><td class=\"n\">$15,192<\/td><td class=\"n\">$153,400<\/td><td class=\"n down\">-56.8%<\/td><td class=\"n\">$35,153<\/td><td class=\"n\">$170,927<\/td><td class=\"n\">2284<\/td><td class=\"n\">2955<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Dakota County<\/td><td class=\"n\">$139,637<\/td><td class=\"n\">$145,015<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$133,638<\/td><td class=\"n\">$423,196<\/td><td class=\"n\">2454<\/td><td class=\"n\">2195<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Saunders County<\/td><td class=\"n\">$155,592<\/td><td class=\"n\">$143,459<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$146,711<\/td><td class=\"n\">$507,447<\/td><td class=\"n\">2479<\/td><td class=\"n\">2112<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Otoe County<\/td><td class=\"n\">$60,066<\/td><td class=\"n\">$139,682<\/td><td class=\"n down\">-49.1%<\/td><td class=\"n\">$117,950<\/td><td class=\"n\">$497,752<\/td><td class=\"n\">2544<\/td><td class=\"n\">2629<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Nebraska counties (93), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Douglas County<\/td><td class=\"n\">164,818<\/td><td class=\"n\">140,095<\/td><td class=\"n\">16,482<\/td><td class=\"n\">8,241<\/td><td class=\"n\">$7.48 million<\/td><td class=\"n\">$3.21 million<\/td><\/tr><tr><td>Lancaster County<\/td><td class=\"n\">66,128<\/td><td class=\"n\">56,209<\/td><td class=\"n\">6,613<\/td><td class=\"n\">3,306<\/td><td class=\"n\">$3.00 million<\/td><td class=\"n\">$1.29 million<\/td><\/tr><tr><td>Sarpy County<\/td><td class=\"n\">41,158<\/td><td class=\"n\">34,984<\/td><td class=\"n\">4,116<\/td><td class=\"n\">2,058<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">$800,811<\/td><\/tr><tr><td>Buffalo County<\/td><td class=\"n\">14,753<\/td><td class=\"n\">12,540<\/td><td class=\"n\">1,475<\/td><td class=\"n\">738<\/td><td class=\"n\">$669,797<\/td><td class=\"n\">$287,056<\/td><\/tr><tr><td>Hall County<\/td><td class=\"n\">14,174<\/td><td class=\"n\">12,048<\/td><td class=\"n\">1,417<\/td><td class=\"n\">709<\/td><td class=\"n\">$643,501<\/td><td class=\"n\">$275,786<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">8,225<\/td><td class=\"n\">6,991<\/td><td class=\"n\">823<\/td><td class=\"n\">411<\/td><td class=\"n\">$373,416<\/td><td class=\"n\">$160,035<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">7,437<\/td><td class=\"n\">6,322<\/td><td class=\"n\">744<\/td><td class=\"n\">372<\/td><td class=\"n\">$337,651<\/td><td class=\"n\">$144,708<\/td><\/tr><tr><td>Scotts Bluff County<\/td><td class=\"n\">7,126<\/td><td class=\"n\">6,057<\/td><td class=\"n\">713<\/td><td class=\"n\">356<\/td><td class=\"n\">$323,531<\/td><td class=\"n\">$138,656<\/td><\/tr><tr><td>Gage County<\/td><td class=\"n\">6,940<\/td><td class=\"n\">5,899<\/td><td class=\"n\">694<\/td><td class=\"n\">347<\/td><td class=\"n\">$315,071<\/td><td class=\"n\">$135,031<\/td><\/tr><tr><td>Dodge County<\/td><td class=\"n\">6,875<\/td><td class=\"n\">5,844<\/td><td class=\"n\">687<\/td><td class=\"n\">344<\/td><td class=\"n\">$312,119<\/td><td class=\"n\">$133,765<\/td><\/tr><tr><td>Platte County<\/td><td class=\"n\">6,228<\/td><td class=\"n\">5,294<\/td><td class=\"n\">623<\/td><td class=\"n\">311<\/td><td class=\"n\">$282,744<\/td><td class=\"n\">$121,176<\/td><\/tr><tr><td>York County<\/td><td class=\"n\">5,829<\/td><td class=\"n\">4,955<\/td><td class=\"n\">583<\/td><td class=\"n\">291<\/td><td class=\"n\">$264,654<\/td><td class=\"n\">$113,423<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">5,825<\/td><td class=\"n\">4,951<\/td><td class=\"n\">583<\/td><td class=\"n\">291<\/td><td class=\"n\">$264,465<\/td><td class=\"n\">$113,342<\/td><\/tr><tr><td>Cheyenne County<\/td><td class=\"n\">5,654<\/td><td class=\"n\">4,806<\/td><td class=\"n\">565<\/td><td class=\"n\">283<\/td><td class=\"n\">$256,669<\/td><td class=\"n\">$110,001<\/td><\/tr><tr><td>Cass County<\/td><td class=\"n\">4,948<\/td><td class=\"n\">4,205<\/td><td class=\"n\">495<\/td><td class=\"n\">247<\/td><td class=\"n\">$224,616<\/td><td class=\"n\">$96,264<\/td><\/tr><tr><td>Holt County<\/td><td class=\"n\">4,616<\/td><td class=\"n\">3,923<\/td><td class=\"n\">462<\/td><td class=\"n\">231<\/td><td class=\"n\">$209,546<\/td><td class=\"n\">$89,806<\/td><\/tr><tr><td>Dawson County<\/td><td class=\"n\">4,452<\/td><td class=\"n\">3,784<\/td><td class=\"n\">445<\/td><td class=\"n\">223<\/td><td class=\"n\">$202,123<\/td><td class=\"n\">$86,624<\/td><\/tr><tr><td>Kearney County<\/td><td class=\"n\">4,297<\/td><td class=\"n\">3,652<\/td><td class=\"n\">430<\/td><td class=\"n\">215<\/td><td class=\"n\">$195,071<\/td><td class=\"n\">$83,602<\/td><\/tr><tr><td>Saline County<\/td><td class=\"n\">3,834<\/td><td class=\"n\">3,259<\/td><td class=\"n\">383<\/td><td class=\"n\">192<\/td><td class=\"n\">$174,075<\/td><td class=\"n\">$74,603<\/td><\/tr><tr><td>Pierce County<\/td><td class=\"n\">3,724<\/td><td class=\"n\">3,166<\/td><td class=\"n\">372<\/td><td class=\"n\">186<\/td><td class=\"n\">$169,089<\/td><td class=\"n\">$72,467<\/td><\/tr><tr><td>Seward County<\/td><td class=\"n\">3,639<\/td><td class=\"n\">3,093<\/td><td class=\"n\">364<\/td><td class=\"n\">182<\/td><td class=\"n\">$165,206<\/td><td class=\"n\">$70,803<\/td><\/tr><tr><td>Dawes County<\/td><td class=\"n\">3,489<\/td><td class=\"n\">2,966<\/td><td class=\"n\">349<\/td><td class=\"n\">174<\/td><td class=\"n\">$158,401<\/td><td class=\"n\">$67,886<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">2,963<\/td><td class=\"n\">2,519<\/td><td class=\"n\">296<\/td><td class=\"n\">148<\/td><td class=\"n\">$134,529<\/td><td class=\"n\">$57,655<\/td><\/tr><tr><td>Richardson County<\/td><td class=\"n\">2,609<\/td><td class=\"n\">2,218<\/td><td class=\"n\">261<\/td><td class=\"n\">130<\/td><td class=\"n\">$118,453<\/td><td class=\"n\">$50,766<\/td><\/tr><tr><td>Saunders County<\/td><td class=\"n\">2,399<\/td><td class=\"n\">2,039<\/td><td class=\"n\">240<\/td><td class=\"n\">120<\/td><td class=\"n\">$108,914<\/td><td class=\"n\">$46,678<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">2,338<\/td><td class=\"n\">1,987<\/td><td class=\"n\">234<\/td><td class=\"n\">117<\/td><td class=\"n\">$106,139<\/td><td class=\"n\">$45,488<\/td><\/tr><tr><td>Cedar County<\/td><td class=\"n\">2,210<\/td><td class=\"n\">1,878<\/td><td class=\"n\">221<\/td><td class=\"n\">110<\/td><td class=\"n\">$100,329<\/td><td class=\"n\">$42,998<\/td><\/tr><tr><td>Pawnee County<\/td><td class=\"n\">2,208<\/td><td class=\"n\">1,877<\/td><td class=\"n\">221<\/td><td class=\"n\">110<\/td><td class=\"n\">$100,259<\/td><td class=\"n\">$42,968<\/td><\/tr><tr><td>Dakota County<\/td><td class=\"n\">2,153<\/td><td class=\"n\">1,830<\/td><td class=\"n\">215<\/td><td class=\"n\">108<\/td><td class=\"n\">$97,746<\/td><td class=\"n\">$41,891<\/td><\/tr><tr><td>Phelps County<\/td><td class=\"n\">2,043<\/td><td class=\"n\">1,737<\/td><td class=\"n\">204<\/td><td class=\"n\">102<\/td><td class=\"n\">$92,768<\/td><td class=\"n\">$39,758<\/td><\/tr><tr><td>Red Willow County<\/td><td class=\"n\">2,031<\/td><td class=\"n\">1,726<\/td><td class=\"n\">203<\/td><td class=\"n\">102<\/td><td class=\"n\">$92,191<\/td><td class=\"n\">$39,510<\/td><\/tr><tr><td>Butler County<\/td><td class=\"n\">2,022<\/td><td class=\"n\">1,719<\/td><td class=\"n\">202<\/td><td class=\"n\">101<\/td><td class=\"n\">$91,796<\/td><td class=\"n\">$39,341<\/td><\/tr><tr><td>Burt County<\/td><td class=\"n\">1,996<\/td><td class=\"n\">1,697<\/td><td class=\"n\">200<\/td><td class=\"n\">100<\/td><td class=\"n\">$90,632<\/td><td class=\"n\">$38,842<\/td><\/tr><tr><td>Chase County<\/td><td class=\"n\">1,911<\/td><td class=\"n\">1,624<\/td><td class=\"n\">191<\/td><td class=\"n\">96<\/td><td class=\"n\">$86,739<\/td><td class=\"n\">$37,174<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">1,825<\/td><td class=\"n\">1,551<\/td><td class=\"n\">182<\/td><td class=\"n\">91<\/td><td class=\"n\">$82,833<\/td><td class=\"n\">$35,500<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">1,774<\/td><td class=\"n\">1,508<\/td><td class=\"n\">177<\/td><td class=\"n\">89<\/td><td class=\"n\">$80,552<\/td><td class=\"n\">$34,522<\/td><\/tr><tr><td>Keith County<\/td><td class=\"n\">1,592<\/td><td class=\"n\">1,353<\/td><td class=\"n\">159<\/td><td class=\"n\">80<\/td><td class=\"n\">$72,274<\/td><td class=\"n\">$30,975<\/td><\/tr><tr><td>Furnas County<\/td><td class=\"n\">1,473<\/td><td class=\"n\">1,252<\/td><td class=\"n\">147<\/td><td class=\"n\">74<\/td><td class=\"n\">$66,892<\/td><td class=\"n\">$28,668<\/td><\/tr><tr><td>Merrick County<\/td><td class=\"n\">1,365<\/td><td class=\"n\">1,160<\/td><td class=\"n\">136<\/td><td class=\"n\">68<\/td><td class=\"n\">$61,967<\/td><td class=\"n\">$26,557<\/td><\/tr><tr><td>Colfax County<\/td><td class=\"n\">1,347<\/td><td class=\"n\">1,145<\/td><td class=\"n\">135<\/td><td class=\"n\">67<\/td><td class=\"n\">$61,149<\/td><td class=\"n\">$26,207<\/td><\/tr><tr><td>Cuming County<\/td><td class=\"n\">1,239<\/td><td class=\"n\">1,053<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,243<\/td><td class=\"n\">$24,104<\/td><\/tr><tr><td>Custer County<\/td><td class=\"n\">1,149<\/td><td class=\"n\">976<\/td><td class=\"n\">115<\/td><td class=\"n\">57<\/td><td class=\"n\">$52,145<\/td><td class=\"n\">$22,348<\/td><\/tr><tr><td>Sheridan County<\/td><td class=\"n\">1,134<\/td><td class=\"n\">964<\/td><td class=\"n\">113<\/td><td class=\"n\">57<\/td><td class=\"n\">$51,493<\/td><td class=\"n\">$22,069<\/td><\/tr><tr><td>Antelope County<\/td><td class=\"n\">1,073<\/td><td class=\"n\">912<\/td><td class=\"n\">107<\/td><td class=\"n\">54<\/td><td class=\"n\">$48,735<\/td><td class=\"n\">$20,886<\/td><\/tr><tr><td>Nemaha County<\/td><td class=\"n\">1,043<\/td><td class=\"n\">887<\/td><td class=\"n\">104<\/td><td class=\"n\">52<\/td><td class=\"n\">$47,355<\/td><td class=\"n\">$20,295<\/td><\/tr><tr><td>Box Butte County<\/td><td class=\"n\">1,020<\/td><td class=\"n\">867<\/td><td class=\"n\">102<\/td><td class=\"n\">51<\/td><td class=\"n\">$46,304<\/td><td class=\"n\">$19,845<\/td><\/tr><tr><td>Boone County<\/td><td class=\"n\">935<\/td><td class=\"n\">794<\/td><td class=\"n\">93<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,429<\/td><td class=\"n\">$18,184<\/td><\/tr><tr><td>Otoe County<\/td><td class=\"n\">926<\/td><td class=\"n\">787<\/td><td class=\"n\">93<\/td><td class=\"n\">46<\/td><td class=\"n\">$42,046<\/td><td class=\"n\">$18,020<\/td><\/tr><tr><td>Cherry County<\/td><td class=\"n\">913<\/td><td class=\"n\">776<\/td><td class=\"n\">91<\/td><td class=\"n\">46<\/td><td class=\"n\">$41,450<\/td><td class=\"n\">$17,764<\/td><\/tr><tr><td>Kimball County<\/td><td class=\"n\">894<\/td><td class=\"n\">760<\/td><td class=\"n\">89<\/td><td class=\"n\">45<\/td><td class=\"n\">$40,576<\/td><td class=\"n\">$17,390<\/td><\/tr><tr><td>Morrill County<\/td><td class=\"n\">890<\/td><td class=\"n\">757<\/td><td class=\"n\">89<\/td><td class=\"n\">45<\/td><td class=\"n\">$40,409<\/td><td class=\"n\">$17,318<\/td><\/tr><tr><td>Dixon County<\/td><td class=\"n\">814<\/td><td class=\"n\">692<\/td><td class=\"n\">81<\/td><td class=\"n\">41<\/td><td class=\"n\">$36,939<\/td><td class=\"n\">$15,831<\/td><\/tr><tr><td>Dundy County<\/td><td class=\"n\">758<\/td><td class=\"n\">644<\/td><td class=\"n\">76<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,408<\/td><td class=\"n\">$14,746<\/td><\/tr><tr><td>Garfield County<\/td><td class=\"n\">752<\/td><td class=\"n\">639<\/td><td class=\"n\">75<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,138<\/td><td class=\"n\">$14,631<\/td><\/tr><tr><td>Fillmore County<\/td><td class=\"n\">614<\/td><td class=\"n\">522<\/td><td class=\"n\">61<\/td><td class=\"n\">31<\/td><td class=\"n\">$27,879<\/td><td class=\"n\">$11,948<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">588<\/td><td class=\"n\">500<\/td><td class=\"n\">59<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,714<\/td><td class=\"n\">$11,449<\/td><\/tr><tr><td>Valley County<\/td><td class=\"n\">587<\/td><td class=\"n\">499<\/td><td class=\"n\">59<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,671<\/td><td class=\"n\">$11,430<\/td><\/tr><tr><td>Stanton County<\/td><td class=\"n\">577<\/td><td class=\"n\">490<\/td><td class=\"n\">58<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,190<\/td><td class=\"n\">$11,224<\/td><\/tr><tr><td>Thayer County<\/td><td class=\"n\">494<\/td><td class=\"n\">420<\/td><td class=\"n\">49<\/td><td class=\"n\">25<\/td><td class=\"n\">$22,435<\/td><td class=\"n\">$9,615<\/td><\/tr><tr><td>Thurston County<\/td><td class=\"n\">487<\/td><td class=\"n\">414<\/td><td class=\"n\">49<\/td><td class=\"n\">24<\/td><td class=\"n\">$22,119<\/td><td class=\"n\">$9,480<\/td><\/tr><tr><td>Deuel County<\/td><td class=\"n\">470<\/td><td class=\"n\">399<\/td><td class=\"n\">47<\/td><td class=\"n\">23<\/td><td class=\"n\">$21,329<\/td><td class=\"n\">$9,141<\/td><\/tr><tr><td>Nuckolls County<\/td><td class=\"n\">470<\/td><td class=\"n\">400<\/td><td class=\"n\">47<\/td><td class=\"n\">24<\/td><td class=\"n\">$21,347<\/td><td class=\"n\">$9,149<\/td><\/tr><tr><td>Perkins County<\/td><td class=\"n\">430<\/td><td class=\"n\">365<\/td><td class=\"n\">43<\/td><td class=\"n\">21<\/td><td class=\"n\">$19,519<\/td><td class=\"n\">$8,365<\/td><\/tr><tr><td>Brown County<\/td><td class=\"n\">426<\/td><td class=\"n\">362<\/td><td class=\"n\">43<\/td><td class=\"n\">21<\/td><td class=\"n\">$19,334<\/td><td class=\"n\">$8,286<\/td><\/tr><tr><td>Harlan County<\/td><td class=\"n\">400<\/td><td class=\"n\">340<\/td><td class=\"n\">40<\/td><td class=\"n\">20<\/td><td class=\"n\">$18,138<\/td><td class=\"n\">$7,773<\/td><\/tr><tr><td>Rock County<\/td><td class=\"n\">397<\/td><td class=\"n\">337<\/td><td class=\"n\">40<\/td><td class=\"n\">20<\/td><td class=\"n\">$18,003<\/td><td class=\"n\">$7,716<\/td><\/tr><tr><td>Frontier County<\/td><td class=\"n\">393<\/td><td class=\"n\">334<\/td><td class=\"n\">39<\/td><td class=\"n\">20<\/td><td class=\"n\">$17,831<\/td><td class=\"n\">$7,642<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">361<\/td><td class=\"n\">307<\/td><td class=\"n\">36<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,399<\/td><td class=\"n\">$7,028<\/td><\/tr><tr><td>Sherman County<\/td><td class=\"n\">352<\/td><td class=\"n\">299<\/td><td class=\"n\">35<\/td><td class=\"n\">18<\/td><td class=\"n\">$15,961<\/td><td class=\"n\">$6,841<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">303<\/td><td class=\"n\">258<\/td><td class=\"n\">30<\/td><td class=\"n\">15<\/td><td class=\"n\">$13,763<\/td><td class=\"n\">$5,899<\/td><\/tr><tr><td>Webster County<\/td><td class=\"n\">270<\/td><td class=\"n\">229<\/td><td class=\"n\">27<\/td><td class=\"n\">13<\/td><td class=\"n\">$12,254<\/td><td class=\"n\">$5,252<\/td><\/tr><tr><td>Loup County<\/td><td class=\"n\">242<\/td><td class=\"n\">206<\/td><td class=\"n\">24<\/td><td class=\"n\">12<\/td><td class=\"n\">$10,982<\/td><td class=\"n\">$4,707<\/td><\/tr><tr><td>Knox County<\/td><td class=\"n\">234<\/td><td class=\"n\">199<\/td><td class=\"n\">23<\/td><td class=\"n\">12<\/td><td class=\"n\">$10,634<\/td><td class=\"n\">$4,558<\/td><\/tr><tr><td>Gosper County<\/td><td class=\"n\">218<\/td><td class=\"n\">185<\/td><td class=\"n\">22<\/td><td class=\"n\">11<\/td><td class=\"n\">$9,894<\/td><td class=\"n\">$4,240<\/td><\/tr><tr><td>Howard County<\/td><td class=\"n\">214<\/td><td class=\"n\">182<\/td><td class=\"n\">21<\/td><td class=\"n\">11<\/td><td class=\"n\">$9,709<\/td><td class=\"n\">$4,161<\/td><\/tr><tr><td>Nance County<\/td><td class=\"n\">183<\/td><td class=\"n\">155<\/td><td class=\"n\">18<\/td><td class=\"n\">9.1<\/td><td class=\"n\">$8,301<\/td><td class=\"n\">$3,558<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">179<\/td><td class=\"n\">152<\/td><td class=\"n\">18<\/td><td class=\"n\">9.0<\/td><td class=\"n\">$8,128<\/td><td class=\"n\">$3,483<\/td><\/tr><tr><td>Thomas County<\/td><td class=\"n\">152<\/td><td class=\"n\">130<\/td><td class=\"n\">15<\/td><td class=\"n\">7.6<\/td><td class=\"n\">$6,922<\/td><td class=\"n\">$2,966<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">120<\/td><td class=\"n\">102<\/td><td class=\"n\">12<\/td><td class=\"n\">6.0<\/td><td class=\"n\">$5,429<\/td><td class=\"n\">$2,327<\/td><\/tr><tr><td>Greeley County<\/td><td class=\"n\">117<\/td><td class=\"n\">100<\/td><td class=\"n\">12<\/td><td class=\"n\">5.9<\/td><td class=\"n\">$5,330<\/td><td class=\"n\">$2,284<\/td><\/tr><tr><td>Hitchcock County<\/td><td class=\"n\">102<\/td><td class=\"n\">86<\/td><td class=\"n\">10<\/td><td class=\"n\">5.1<\/td><td class=\"n\">$4,616<\/td><td class=\"n\">$1,978<\/td><\/tr><tr><td>Wheeler County<\/td><td class=\"n\">100<\/td><td class=\"n\">85<\/td><td class=\"n\">10<\/td><td class=\"n\">5.0<\/td><td class=\"n\">$4,558<\/td><td class=\"n\">$1,953<\/td><\/tr><tr><td>Garden County<\/td><td class=\"n\">95<\/td><td class=\"n\">81<\/td><td class=\"n\">9.5<\/td><td class=\"n\">4.8<\/td><td class=\"n\">$4,314<\/td><td class=\"n\">$1,849<\/td><\/tr><tr><td>Banner County<\/td><td class=\"n\">66<\/td><td class=\"n\">56<\/td><td class=\"n\">6.6<\/td><td class=\"n\">3.3<\/td><td class=\"n\">$3,012<\/td><td class=\"n\">$1,291<\/td><\/tr><tr><td>Hooker County<\/td><td class=\"n\">53<\/td><td class=\"n\">45<\/td><td class=\"n\">5.3<\/td><td class=\"n\">2.7<\/td><td class=\"n\">$2,417<\/td><td class=\"n\">$1,036<\/td><\/tr><tr><td>Blaine County<\/td><td class=\"n\">34<\/td><td class=\"n\">29<\/td><td class=\"n\">3.4<\/td><td class=\"n\">1.7<\/td><td class=\"n\">$1,563<\/td><td class=\"n\">$670<\/td><\/tr><tr><td>Sioux County<\/td><td class=\"n\">33<\/td><td class=\"n\">28<\/td><td class=\"n\">3.3<\/td><td class=\"n\">1.7<\/td><td class=\"n\">$1,519<\/td><td class=\"n\">$651<\/td><\/tr><tr><td>Hayes County<\/td><td class=\"n\">16<\/td><td class=\"n\">14<\/td><td class=\"n\">1.6<\/td><td class=\"n\">0.8<\/td><td class=\"n\">$722<\/td><td class=\"n\">$310<\/td><\/tr><tr><td>Arthur County<\/td><td class=\"n\">1.1<\/td><td class=\"n\">0.9<\/td><td class=\"n\">0.1<\/td><td class=\"n\">0.1<\/td><td class=\"n\">$50<\/td><td class=\"n\">$21<\/td><\/tr><tr><td>McPherson County<\/td><td class=\"n\">0.9<\/td><td class=\"n\">0.8<\/td><td class=\"n\">0.1<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$41<\/td><td class=\"n\">$18<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><tr><td>Keya Paha County<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><tr><td>Boyd County<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"nevada\"><summary>Nevada Spend Data<\/summary><div class=\"sds-state-body\"><h3>Nevada Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $66.29 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $170.3 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.02 million<\/li><li><strong>2026 male fan accounts:<\/strong> 868,741 accounts &amp; $56.3 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 102,205 accounts &amp; $6.63 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 51,102 accounts &amp; $3.31 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $46.4 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $19.9 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $272,126<\/li><li><strong>National rank (per-capita):<\/strong> #2<\/li><li><strong>National rank (total):<\/strong> #25<\/li><li><strong>Change vs FY2025:<\/strong> +11.5%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 16<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-nevada-5\">Cities in Nevada (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Las Vegas<\/td><td class=\"n\">$35.75 million<\/td><td class=\"n\">$671,692<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$33.00 million<\/td><td class=\"n\">$92.31 million<\/td><td class=\"n\">10<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Henderson<\/td><td class=\"n\">$5.07 million<\/td><td class=\"n\">$201,990<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$4.80 million<\/td><td class=\"n\">$13.67 million<\/td><td class=\"n\">71<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Reno<\/td><td class=\"n\">$4.47 million<\/td><td class=\"n\">$223,624<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$4.52 million<\/td><td class=\"n\">$13.76 million<\/td><td class=\"n\">75<\/td><\/tr><tr><td class=\"r\">4<\/td><td>North Las Vegas<\/td><td class=\"n\">$3.38 million<\/td><td class=\"n\">$177,787<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$10.54 million<\/td><td class=\"n\">101<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Paradise<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$73,651<\/td><td class=\"n down\">-7.6%<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$8.03 million<\/td><td class=\"n\">159<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Nevada cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Las Vegas<\/td><td class=\"n\">551,281<\/td><td class=\"n\">468,589<\/td><td class=\"n\">55,128<\/td><td class=\"n\">27,564<\/td><td class=\"n\">$25.0 million<\/td><td class=\"n\">$10.7 million<\/td><\/tr><tr><td>Henderson<\/td><td class=\"n\">78,212<\/td><td class=\"n\">66,480<\/td><td class=\"n\">7,821<\/td><td class=\"n\">3,911<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">$1.52 million<\/td><\/tr><tr><td>Reno<\/td><td class=\"n\">68,991<\/td><td class=\"n\">58,642<\/td><td class=\"n\">6,899<\/td><td class=\"n\">3,450<\/td><td class=\"n\">$3.13 million<\/td><td class=\"n\">$1.34 million<\/td><\/tr><tr><td>North Las Vegas<\/td><td class=\"n\">52,092<\/td><td class=\"n\">44,278<\/td><td class=\"n\">5,209<\/td><td class=\"n\">2,605<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">$1.01 million<\/td><\/tr><tr><td>Paradise<\/td><td class=\"n\">21,549<\/td><td class=\"n\">18,317<\/td><td class=\"n\">2,155<\/td><td class=\"n\">1,077<\/td><td class=\"n\">$978,318<\/td><td class=\"n\">$419,279<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-nevada-16\">Counties in Nevada (16), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Eureka County<\/td><td class=\"n\">$451,767<\/td><td class=\"n\">$411,383<\/td><td class=\"n up\">+51.0%<\/td><td class=\"n\">$299,172<\/td><td class=\"n\">$604,622<\/td><td class=\"n\">15<\/td><td class=\"n\">1304<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Pershing County<\/td><td class=\"n\">$475,322<\/td><td class=\"n\">$371,897<\/td><td class=\"n up\">+49.2%<\/td><td class=\"n\">$318,483<\/td><td class=\"n\">$591,369<\/td><td class=\"n\">19<\/td><td class=\"n\">1270<\/td><\/tr><tr><td class=\"r\">3<\/td><td>White Pine County<\/td><td class=\"n\">$388,748<\/td><td class=\"n\">$325,885<\/td><td class=\"n up\">+39.2%<\/td><td class=\"n\">$279,266<\/td><td class=\"n\">$677,525<\/td><td class=\"n\">43<\/td><td class=\"n\">1434<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Elko County<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$279,788<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">123<\/td><td class=\"n\">655<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Lyon County<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">$277,363<\/td><td class=\"n up\">+16.5%<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$3.30 million<\/td><td class=\"n\">132<\/td><td class=\"n\">582<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Storey County<\/td><td class=\"n\">$113,385<\/td><td class=\"n\">$270,807<\/td><td class=\"n up\">+54.5%<\/td><td class=\"n\">$73,382<\/td><td class=\"n\">$123,054<\/td><td class=\"n\">158<\/td><td class=\"n\">2331<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Mineral County<\/td><td class=\"n\">$116,146<\/td><td class=\"n\">$270,678<\/td><td class=\"n up\">+37.7%<\/td><td class=\"n\">$84,374<\/td><td class=\"n\">$169,197<\/td><td class=\"n\">160<\/td><td class=\"n\">2310<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Clark County<\/td><td class=\"n\">$50.60 million<\/td><td class=\"n\">$267,815<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$45.77 million<\/td><td class=\"n\">$132.8 million<\/td><td class=\"n\">175<\/td><td class=\"n\">9<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Esmeralda County<\/td><td class=\"n\">$4,887<\/td><td class=\"n\">$258,310<\/td><td class=\"n down\">-21.7%<\/td><td class=\"n\">$6,239<\/td><td class=\"n\">$21,691<\/td><td class=\"n\">236<\/td><td class=\"n\">3039<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Lincoln County<\/td><td class=\"n\">$72,719<\/td><td class=\"n\">$256,644<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$71,896<\/td><td class=\"n\">$198,701<\/td><td class=\"n\">250<\/td><td class=\"n\">2551<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Churchill County<\/td><td class=\"n\">$498,003<\/td><td class=\"n\">$254,861<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$468,811<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">260<\/td><td class=\"n\">1239<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Lander County<\/td><td class=\"n\">$95,568<\/td><td class=\"n\">$253,915<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$93,584<\/td><td class=\"n\">$261,959<\/td><td class=\"n\">265<\/td><td class=\"n\">2423<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Humboldt County<\/td><td class=\"n\">$289,737<\/td><td class=\"n\">$245,654<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$277,484<\/td><td class=\"n\">$778,944<\/td><td class=\"n\">328<\/td><td class=\"n\">1683<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Nye County<\/td><td class=\"n\">$965,769<\/td><td class=\"n\">$232,136<\/td><td class=\"n up\">+23.1%<\/td><td class=\"n\">$784,323<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">460<\/td><td class=\"n\">790<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Washoe County<\/td><td class=\"n\">$8.96 million<\/td><td class=\"n\">$226,547<\/td><td class=\"n up\">+10.5%<\/td><td class=\"n\">$8.11 million<\/td><td class=\"n\">$23.07 million<\/td><td class=\"n\">532<\/td><td class=\"n\">115<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Douglas County<\/td><td class=\"n\">$549,824<\/td><td class=\"n\">$188,750<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$525,853<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">1324<\/td><td class=\"n\">1153<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Nevada counties (16), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Clark County<\/td><td class=\"n\">780,143<\/td><td class=\"n\">663,122<\/td><td class=\"n\">78,014<\/td><td class=\"n\">39,007<\/td><td class=\"n\">$35.4 million<\/td><td class=\"n\">$15.2 million<\/td><\/tr><tr><td>Washoe County<\/td><td class=\"n\">138,167<\/td><td class=\"n\">117,442<\/td><td class=\"n\">13,817<\/td><td class=\"n\">6,908<\/td><td class=\"n\">$6.27 million<\/td><td class=\"n\">$2.69 million<\/td><\/tr><tr><td>Lyon County<\/td><td class=\"n\">22,457<\/td><td class=\"n\">19,089<\/td><td class=\"n\">2,246<\/td><td class=\"n\">1,123<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$436,953<\/td><\/tr><tr><td>Elko County<\/td><td class=\"n\">19,269<\/td><td class=\"n\">16,379<\/td><td class=\"n\">1,927<\/td><td class=\"n\">963<\/td><td class=\"n\">$874,819<\/td><td class=\"n\">$374,922<\/td><\/tr><tr><td>Nye County<\/td><td class=\"n\">14,891<\/td><td class=\"n\">12,657<\/td><td class=\"n\">1,489<\/td><td class=\"n\">745<\/td><td class=\"n\">$676,038<\/td><td class=\"n\">$289,731<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">8,478<\/td><td class=\"n\">7,206<\/td><td class=\"n\">848<\/td><td class=\"n\">424<\/td><td class=\"n\">$384,877<\/td><td class=\"n\">$164,947<\/td><\/tr><tr><td>Churchill County<\/td><td class=\"n\">7,679<\/td><td class=\"n\">6,527<\/td><td class=\"n\">768<\/td><td class=\"n\">384<\/td><td class=\"n\">$348,602<\/td><td class=\"n\">$149,401<\/td><\/tr><tr><td>Pershing County<\/td><td class=\"n\">7,329<\/td><td class=\"n\">6,229<\/td><td class=\"n\">733<\/td><td class=\"n\">366<\/td><td class=\"n\">$332,725<\/td><td class=\"n\">$142,597<\/td><\/tr><tr><td>Eureka County<\/td><td class=\"n\">6,966<\/td><td class=\"n\">5,921<\/td><td class=\"n\">697<\/td><td class=\"n\">348<\/td><td class=\"n\">$316,237<\/td><td class=\"n\">$135,530<\/td><\/tr><tr><td>White Pine County<\/td><td class=\"n\">5,994<\/td><td class=\"n\">5,095<\/td><td class=\"n\">599<\/td><td class=\"n\">300<\/td><td class=\"n\">$272,124<\/td><td class=\"n\">$116,624<\/td><\/tr><tr><td>Humboldt County<\/td><td class=\"n\">4,467<\/td><td class=\"n\">3,797<\/td><td class=\"n\">447<\/td><td class=\"n\">223<\/td><td class=\"n\">$202,816<\/td><td class=\"n\">$86,921<\/td><\/tr><tr><td>Mineral County<\/td><td class=\"n\">1,791<\/td><td class=\"n\">1,522<\/td><td class=\"n\">179<\/td><td class=\"n\">90<\/td><td class=\"n\">$81,302<\/td><td class=\"n\">$34,844<\/td><\/tr><tr><td>Storey County<\/td><td class=\"n\">1,748<\/td><td class=\"n\">1,486<\/td><td class=\"n\">175<\/td><td class=\"n\">87<\/td><td class=\"n\">$79,370<\/td><td class=\"n\">$34,016<\/td><\/tr><tr><td>Lander County<\/td><td class=\"n\">1,474<\/td><td class=\"n\">1,252<\/td><td class=\"n\">147<\/td><td class=\"n\">74<\/td><td class=\"n\">$66,897<\/td><td class=\"n\">$28,670<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">1,121<\/td><td class=\"n\">953<\/td><td class=\"n\">112<\/td><td class=\"n\">56<\/td><td class=\"n\">$50,904<\/td><td class=\"n\">$21,816<\/td><\/tr><tr><td>Esmeralda County<\/td><td class=\"n\">75<\/td><td class=\"n\">64<\/td><td class=\"n\">7.5<\/td><td class=\"n\">3.8<\/td><td class=\"n\">$3,421<\/td><td class=\"n\">$1,466<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"new-hampshire\"><summary>New Hampshire Spend Data<\/summary><div class=\"sds-state-body\"><h3>New Hampshire Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $25.59 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $63.57 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 394,621<\/li><li><strong>2026 male fan accounts:<\/strong> 335,428 accounts &amp; $21.8 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 39,462 accounts &amp; $2.56 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 19,731 accounts &amp; $1.28 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $17.9 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $7.68 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $236,802<\/li><li><strong>National rank (per-capita):<\/strong> #9<\/li><li><strong>National rank (total):<\/strong> #40<\/li><li><strong>Change vs FY2025:<\/strong> +12.1%<\/li><li><strong>Cities in dataset:<\/strong> 1<\/li><li><strong>Counties in dataset:<\/strong> 10<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-new-hampshire-1\">Cities in New Hampshire (1)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Manchester<\/td><td class=\"n\">$3.73 million<\/td><td class=\"n\">$413,752<\/td><td class=\"n up\">+14.5%<\/td><td class=\"n\">$3.26 million<\/td><td class=\"n\">$8.19 million<\/td><td class=\"n\">90<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in New Hampshire cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Manchester<\/td><td class=\"n\">57,577<\/td><td class=\"n\">48,940<\/td><td class=\"n\">5,758<\/td><td class=\"n\">2,879<\/td><td class=\"n\">$2.61 million<\/td><td class=\"n\">$1.12 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-new-hampshire-10\">Counties in New Hampshire (10), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Coos County<\/td><td class=\"n\">$884,801<\/td><td class=\"n\">$293,060<\/td><td class=\"n up\">+24.6%<\/td><td class=\"n\">$710,011<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">88<\/td><td class=\"n\">834<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Strafford County<\/td><td class=\"n\">$3.10 million<\/td><td class=\"n\">$280,566<\/td><td class=\"n up\">+20.6%<\/td><td class=\"n\">$2.57 million<\/td><td class=\"n\">$7.00 million<\/td><td class=\"n\">118<\/td><td class=\"n\">312<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Belknap County<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$249,243<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$3.25 million<\/td><td class=\"n\">300<\/td><td class=\"n\">627<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Grafton County<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$245,990<\/td><td class=\"n up\">+17.6%<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">$4.29 million<\/td><td class=\"n\">324<\/td><td class=\"n\">494<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Cheshire County<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$244,856<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$4.07 million<\/td><td class=\"n\">334<\/td><td class=\"n\">553<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Hillsborough County<\/td><td class=\"n\">$8.33 million<\/td><td class=\"n\">$244,019<\/td><td class=\"n up\">+15.8%<\/td><td class=\"n\">$7.20 million<\/td><td class=\"n\">$19.55 million<\/td><td class=\"n\">340<\/td><td class=\"n\">123<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Sullivan County<\/td><td class=\"n\">$836,391<\/td><td class=\"n\">$237,300<\/td><td class=\"n up\">+17.8%<\/td><td class=\"n\">$710,011<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">392<\/td><td class=\"n\">870<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Carroll County<\/td><td class=\"n\">$733,503<\/td><td class=\"n\">$197,802<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$681,031<\/td><td class=\"n\">$2.14 million<\/td><td class=\"n\">1035<\/td><td class=\"n\">951<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Rockingham County<\/td><td class=\"n\">$4.91 million<\/td><td class=\"n\">$196,611<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$4.71 million<\/td><td class=\"n\">$13.25 million<\/td><td class=\"n\">1078<\/td><td class=\"n\">207<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Merrimack County<\/td><td class=\"n\">$2.09 million<\/td><td class=\"n\">$179,093<\/td><td class=\"n up\">+2.3%<\/td><td class=\"n\">$2.04 million<\/td><td class=\"n\">$6.33 million<\/td><td class=\"n\">1598<\/td><td class=\"n\">439<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 New Hampshire counties (10), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Hillsborough County<\/td><td class=\"n\">128,492<\/td><td class=\"n\">109,218<\/td><td class=\"n\">12,849<\/td><td class=\"n\">6,425<\/td><td class=\"n\">$5.83 million<\/td><td class=\"n\">$2.50 million<\/td><\/tr><tr><td>Rockingham County<\/td><td class=\"n\">75,712<\/td><td class=\"n\">64,355<\/td><td class=\"n\">7,571<\/td><td class=\"n\">3,786<\/td><td class=\"n\">$3.44 million<\/td><td class=\"n\">$1.47 million<\/td><\/tr><tr><td>Strafford County<\/td><td class=\"n\">47,861<\/td><td class=\"n\">40,682<\/td><td class=\"n\">4,786<\/td><td class=\"n\">2,393<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$931,226<\/td><\/tr><tr><td>Merrimack County<\/td><td class=\"n\">32,171<\/td><td class=\"n\">27,346<\/td><td class=\"n\">3,217<\/td><td class=\"n\">1,609<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">$625,956<\/td><\/tr><tr><td>Grafton County<\/td><td class=\"n\">28,369<\/td><td class=\"n\">24,114<\/td><td class=\"n\">2,837<\/td><td class=\"n\">1,418<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$551,984<\/td><\/tr><tr><td>Cheshire County<\/td><td class=\"n\">23,766<\/td><td class=\"n\">20,201<\/td><td class=\"n\">2,377<\/td><td class=\"n\">1,188<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$462,411<\/td><\/tr><tr><td>Belknap County<\/td><td class=\"n\">20,402<\/td><td class=\"n\">17,341<\/td><td class=\"n\">2,040<\/td><td class=\"n\">1,020<\/td><td class=\"n\">$926,232<\/td><td class=\"n\">$396,957<\/td><\/tr><tr><td>Coos County<\/td><td class=\"n\">13,642<\/td><td class=\"n\">11,596<\/td><td class=\"n\">1,364<\/td><td class=\"n\">682<\/td><td class=\"n\">$619,361<\/td><td class=\"n\">$265,440<\/td><\/tr><tr><td>Sullivan County<\/td><td class=\"n\">12,896<\/td><td class=\"n\">10,962<\/td><td class=\"n\">1,290<\/td><td class=\"n\">645<\/td><td class=\"n\">$585,474<\/td><td class=\"n\">$250,917<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">11,310<\/td><td class=\"n\">9,613<\/td><td class=\"n\">1,131<\/td><td class=\"n\">565<\/td><td class=\"n\">$513,452<\/td><td class=\"n\">$220,051<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"new-jersey\"><summary>New Jersey Spend Data<\/summary><div class=\"sds-state-body\"><h3>New Jersey Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $140.0 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $336.8 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 2.16 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.84 million accounts &amp; $119.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 215,918 accounts &amp; $14.0 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 107,959 accounts &amp; $7.00 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $98.0 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $42.0 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $200,942<\/li><li><strong>National rank (per-capita):<\/strong> #27<\/li><li><strong>National rank (total):<\/strong> #12<\/li><li><strong>Change vs FY2025:<\/strong> +13.7%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 21<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-new-jersey-5\">Cities in New Jersey (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Newark<\/td><td class=\"n\">$6.21 million<\/td><td class=\"n\">$279,006<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$5.02 million<\/td><td class=\"n\">$12.86 million<\/td><td class=\"n\">61<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Jersey City<\/td><td class=\"n\">$5.33 million<\/td><td class=\"n\">$249,430<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$4.83 million<\/td><td class=\"n\">$11.69 million<\/td><td class=\"n\">68<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Paterson<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$164,290<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$5.76 million<\/td><td class=\"n\">136<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Woodbridge<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$197,671<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$3.84 million<\/td><td class=\"n\">154<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Edison<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$125,594<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">163<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in New Jersey cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Newark<\/td><td class=\"n\">95,749<\/td><td class=\"n\">81,387<\/td><td class=\"n\">9,575<\/td><td class=\"n\">4,787<\/td><td class=\"n\">$4.35 million<\/td><td class=\"n\">$1.86 million<\/td><\/tr><tr><td>Jersey City<\/td><td class=\"n\">82,179<\/td><td class=\"n\">69,852<\/td><td class=\"n\">8,218<\/td><td class=\"n\">4,109<\/td><td class=\"n\">$3.73 million<\/td><td class=\"n\">$1.60 million<\/td><\/tr><tr><td>Paterson<\/td><td class=\"n\">31,748<\/td><td class=\"n\">26,986<\/td><td class=\"n\">3,175<\/td><td class=\"n\">1,587<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">$617,715<\/td><\/tr><tr><td>Woodbridge<\/td><td class=\"n\">23,814<\/td><td class=\"n\">20,242<\/td><td class=\"n\">2,381<\/td><td class=\"n\">1,191<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$463,344<\/td><\/tr><tr><td>Edison<\/td><td class=\"n\">16,402<\/td><td class=\"n\">13,942<\/td><td class=\"n\">1,640<\/td><td class=\"n\">820<\/td><td class=\"n\">$744,656<\/td><td class=\"n\">$319,138<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-new-jersey-21\">Counties in New Jersey (21), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Hudson County<\/td><td class=\"n\">$16.25 million<\/td><td class=\"n\">$277,573<\/td><td class=\"n up\">+20.2%<\/td><td class=\"n\">$13.51 million<\/td><td class=\"n\">$32.63 million<\/td><td class=\"n\">130<\/td><td class=\"n\">53<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Cape May County<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">$251,081<\/td><td class=\"n up\">+19.3%<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$4.33 million<\/td><td class=\"n\">289<\/td><td class=\"n\">449<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Gloucester County<\/td><td class=\"n\">$5.50 million<\/td><td class=\"n\">$220,559<\/td><td class=\"n up\">+14.2%<\/td><td class=\"n\">$4.81 million<\/td><td class=\"n\">$12.79 million<\/td><td class=\"n\">623<\/td><td class=\"n\">187<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Warren County<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$205,990<\/td><td class=\"n up\">+8.4%<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$4.96 million<\/td><td class=\"n\">871<\/td><td class=\"n\">484<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Salem County<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$201,837<\/td><td class=\"n up\">+16.3%<\/td><td class=\"n\">$935,786<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">940<\/td><td class=\"n\">727<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Somerset County<\/td><td class=\"n\">$5.54 million<\/td><td class=\"n\">$197,257<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$4.78 million<\/td><td class=\"n\">$12.79 million<\/td><td class=\"n\">1047<\/td><td class=\"n\">185<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Burlington County<\/td><td class=\"n\">$7.40 million<\/td><td class=\"n\">$195,365<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$6.39 million<\/td><td class=\"n\">$17.42 million<\/td><td class=\"n\">1113<\/td><td class=\"n\">143<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Ocean County<\/td><td class=\"n\">$10.07 million<\/td><td class=\"n\">$190,382<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$8.97 million<\/td><td class=\"n\">$24.39 million<\/td><td class=\"n\">1275<\/td><td class=\"n\">101<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Monmouth County<\/td><td class=\"n\">$9.58 million<\/td><td class=\"n\">$187,560<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$8.35 million<\/td><td class=\"n\">$22.82 million<\/td><td class=\"n\">1361<\/td><td class=\"n\">107<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Essex County<\/td><td class=\"n\">$13.13 million<\/td><td class=\"n\">$186,743<\/td><td class=\"n up\">+21.9%<\/td><td class=\"n\">$10.78 million<\/td><td class=\"n\">$28.90 million<\/td><td class=\"n\">1390<\/td><td class=\"n\">66<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Camden County<\/td><td class=\"n\">$7.79 million<\/td><td class=\"n\">$185,320<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$7.01 million<\/td><td class=\"n\">$20.04 million<\/td><td class=\"n\">1430<\/td><td class=\"n\">137<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Sussex County<\/td><td class=\"n\">$2.14 million<\/td><td class=\"n\">$184,953<\/td><td class=\"n up\">+10.5%<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">$5.57 million<\/td><td class=\"n\">1444<\/td><td class=\"n\">427<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Bergen County<\/td><td class=\"n\">$13.73 million<\/td><td class=\"n\">$179,398<\/td><td class=\"n up\">+16.3%<\/td><td class=\"n\">$11.81 million<\/td><td class=\"n\">$31.96 million<\/td><td class=\"n\">1588<\/td><td class=\"n\">64<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Mercer County<\/td><td class=\"n\">$5.28 million<\/td><td class=\"n\">$169,836<\/td><td class=\"n up\">+13.8%<\/td><td class=\"n\">$4.64 million<\/td><td class=\"n\">$13.19 million<\/td><td class=\"n\">1845<\/td><td class=\"n\">195<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Hunterdon County<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$168,908<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">$4.10 million<\/td><td class=\"n\">1865<\/td><td class=\"n\">522<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Cumberland County<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">$168,095<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$5.02 million<\/td><td class=\"n\">1893<\/td><td class=\"n\">445<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Passaic County<\/td><td class=\"n\">$6.93 million<\/td><td class=\"n\">$167,294<\/td><td class=\"n up\">+12.3%<\/td><td class=\"n\">$6.17 million<\/td><td class=\"n\">$17.57 million<\/td><td class=\"n\">1921<\/td><td class=\"n\">148<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Atlantic County<\/td><td class=\"n\">$3.57 million<\/td><td class=\"n\">$165,888<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$3.43 million<\/td><td class=\"n\">$10.20 million<\/td><td class=\"n\">1961<\/td><td class=\"n\">271<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Union County<\/td><td class=\"n\">$7.61 million<\/td><td class=\"n\">$162,554<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$6.70 million<\/td><td class=\"n\">$18.70 million<\/td><td class=\"n\">2056<\/td><td class=\"n\">140<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Middlesex County<\/td><td class=\"n\">$10.95 million<\/td><td class=\"n\">$159,006<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$10.60 million<\/td><td class=\"n\">$29.66 million<\/td><td class=\"n\">2147<\/td><td class=\"n\">92<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Morris County<\/td><td class=\"n\">$5.87 million<\/td><td class=\"n\">$145,331<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$5.60 million<\/td><td class=\"n\">$17.12 million<\/td><td class=\"n\">2446<\/td><td class=\"n\">174<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 New Jersey counties (21), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Hudson County<\/td><td class=\"n\">250,483<\/td><td class=\"n\">212,911<\/td><td class=\"n\">25,048<\/td><td class=\"n\">12,524<\/td><td class=\"n\">$11.4 million<\/td><td class=\"n\">$4.87 million<\/td><\/tr><tr><td>Bergen County<\/td><td class=\"n\">211,736<\/td><td class=\"n\">179,975<\/td><td class=\"n\">21,174<\/td><td class=\"n\">10,587<\/td><td class=\"n\">$9.61 million<\/td><td class=\"n\">$4.12 million<\/td><\/tr><tr><td>Essex County<\/td><td class=\"n\">202,495<\/td><td class=\"n\">172,121<\/td><td class=\"n\">20,250<\/td><td class=\"n\">10,125<\/td><td class=\"n\">$9.19 million<\/td><td class=\"n\">$3.94 million<\/td><\/tr><tr><td>Middlesex County<\/td><td class=\"n\">168,787<\/td><td class=\"n\">143,469<\/td><td class=\"n\">16,879<\/td><td class=\"n\">8,439<\/td><td class=\"n\">$7.66 million<\/td><td class=\"n\">$3.28 million<\/td><\/tr><tr><td>Ocean County<\/td><td class=\"n\">155,312<\/td><td class=\"n\">132,015<\/td><td class=\"n\">15,531<\/td><td class=\"n\">7,766<\/td><td class=\"n\">$7.05 million<\/td><td class=\"n\">$3.02 million<\/td><\/tr><tr><td>Monmouth County<\/td><td class=\"n\">147,745<\/td><td class=\"n\">125,583<\/td><td class=\"n\">14,775<\/td><td class=\"n\">7,387<\/td><td class=\"n\">$6.71 million<\/td><td class=\"n\">$2.87 million<\/td><\/tr><tr><td>Camden County<\/td><td class=\"n\">120,056<\/td><td class=\"n\">102,048<\/td><td class=\"n\">12,006<\/td><td class=\"n\">6,003<\/td><td class=\"n\">$5.45 million<\/td><td class=\"n\">$2.34 million<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">117,370<\/td><td class=\"n\">99,764<\/td><td class=\"n\">11,737<\/td><td class=\"n\">5,868<\/td><td class=\"n\">$5.33 million<\/td><td class=\"n\">$2.28 million<\/td><\/tr><tr><td>Burlington County<\/td><td class=\"n\">114,125<\/td><td class=\"n\">97,006<\/td><td class=\"n\">11,412<\/td><td class=\"n\">5,706<\/td><td class=\"n\">$5.18 million<\/td><td class=\"n\">$2.22 million<\/td><\/tr><tr><td>Passaic County<\/td><td class=\"n\">106,798<\/td><td class=\"n\">90,778<\/td><td class=\"n\">10,680<\/td><td class=\"n\">5,340<\/td><td class=\"n\">$4.85 million<\/td><td class=\"n\">$2.08 million<\/td><\/tr><tr><td>Morris County<\/td><td class=\"n\">90,488<\/td><td class=\"n\">76,915<\/td><td class=\"n\">9,049<\/td><td class=\"n\">4,524<\/td><td class=\"n\">$4.11 million<\/td><td class=\"n\">$1.76 million<\/td><\/tr><tr><td>Somerset County<\/td><td class=\"n\">85,486<\/td><td class=\"n\">72,663<\/td><td class=\"n\">8,549<\/td><td class=\"n\">4,274<\/td><td class=\"n\">$3.88 million<\/td><td class=\"n\">$1.66 million<\/td><\/tr><tr><td>Gloucester County<\/td><td class=\"n\">84,778<\/td><td class=\"n\">72,061<\/td><td class=\"n\">8,478<\/td><td class=\"n\">4,239<\/td><td class=\"n\">$3.85 million<\/td><td class=\"n\">$1.65 million<\/td><\/tr><tr><td>Mercer County<\/td><td class=\"n\">81,346<\/td><td class=\"n\">69,144<\/td><td class=\"n\">8,135<\/td><td class=\"n\">4,067<\/td><td class=\"n\">$3.69 million<\/td><td class=\"n\">$1.58 million<\/td><\/tr><tr><td>Atlantic County<\/td><td class=\"n\">55,071<\/td><td class=\"n\">46,810<\/td><td class=\"n\">5,507<\/td><td class=\"n\">2,754<\/td><td class=\"n\">$2.50 million<\/td><td class=\"n\">$1.07 million<\/td><\/tr><tr><td>Sussex County<\/td><td class=\"n\">33,048<\/td><td class=\"n\">28,091<\/td><td class=\"n\">3,305<\/td><td class=\"n\">1,652<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$643,024<\/td><\/tr><tr><td>Cumberland County<\/td><td class=\"n\">31,195<\/td><td class=\"n\">26,516<\/td><td class=\"n\">3,119<\/td><td class=\"n\">1,560<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$606,960<\/td><\/tr><tr><td>Cape May County<\/td><td class=\"n\">30,960<\/td><td class=\"n\">26,316<\/td><td class=\"n\">3,096<\/td><td class=\"n\">1,548<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$602,399<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">28,918<\/td><td class=\"n\">24,580<\/td><td class=\"n\">2,892<\/td><td class=\"n\">1,446<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">$562,657<\/td><\/tr><tr><td>Hunterdon County<\/td><td class=\"n\">26,199<\/td><td class=\"n\">22,269<\/td><td class=\"n\">2,620<\/td><td class=\"n\">1,310<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">$509,752<\/td><\/tr><tr><td>Salem County<\/td><td class=\"n\">16,786<\/td><td class=\"n\">14,268<\/td><td class=\"n\">1,679<\/td><td class=\"n\">839<\/td><td class=\"n\">$762,095<\/td><td class=\"n\">$326,612<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"new-mexico\"><summary>New Mexico Spend Data<\/summary><div class=\"sds-state-body\"><h3>New Mexico Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $38.85 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $101.3 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 598,984<\/li><li><strong>2026 male fan accounts:<\/strong> 509,136 accounts &amp; $33.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 59,898 accounts &amp; $3.88 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 29,949 accounts &amp; $1.94 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $27.2 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $11.7 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $233,474<\/li><li><strong>National rank (per-capita):<\/strong> #10<\/li><li><strong>National rank (total):<\/strong> #34<\/li><li><strong>Change vs FY2025:<\/strong> +8.6%<\/li><li><strong>Cities in dataset:<\/strong> 3<\/li><li><strong>Counties in dataset:<\/strong> 33<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-new-mexico-3\">Cities in New Mexico (3)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Albuquerque<\/td><td class=\"n\">$13.46 million<\/td><td class=\"n\">$306,045<\/td><td class=\"n down\">-1.0%<\/td><td class=\"n\">$13.59 million<\/td><td class=\"n\">$41.57 million<\/td><td class=\"n\">40<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Rio Rancho<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$345,204<\/td><td class=\"n up\">+18.0%<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$5.49 million<\/td><td class=\"n\">125<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Las Cruces<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">$262,389<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$2.42 million<\/td><td class=\"n\">$6.78 million<\/td><td class=\"n\">129<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in New Mexico cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Albuquerque<\/td><td class=\"n\">207,522<\/td><td class=\"n\">176,393<\/td><td class=\"n\">20,752<\/td><td class=\"n\">10,376<\/td><td class=\"n\">$9.42 million<\/td><td class=\"n\">$4.04 million<\/td><\/tr><tr><td>Rio Rancho<\/td><td class=\"n\">37,928<\/td><td class=\"n\">32,239<\/td><td class=\"n\">3,793<\/td><td class=\"n\">1,896<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$737,967<\/td><\/tr><tr><td>Las Cruces<\/td><td class=\"n\">35,674<\/td><td class=\"n\">30,323<\/td><td class=\"n\">3,567<\/td><td class=\"n\">1,784<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">$694,101<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-new-mexico-33\">Counties in New Mexico (33), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Quay County<\/td><td class=\"n\">$354,694<\/td><td class=\"n\">$293,877<\/td><td class=\"n up\">+32.0%<\/td><td class=\"n\">$268,788<\/td><td class=\"n\">$586,661<\/td><td class=\"n\">82<\/td><td class=\"n\">1520<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Eddy County<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">$287,525<\/td><td class=\"n up\">+13.3%<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$3.74 million<\/td><td class=\"n\">99<\/td><td class=\"n\">549<\/td><\/tr><tr><td class=\"r\">3<\/td><td>San Juan County<\/td><td class=\"n\">$2.82 million<\/td><td class=\"n\">$284,757<\/td><td class=\"n up\">+11.9%<\/td><td class=\"n\">$2.52 million<\/td><td class=\"n\">$7.17 million<\/td><td class=\"n\">109<\/td><td class=\"n\">337<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Sandoval County<\/td><td class=\"n\">$3.58 million<\/td><td class=\"n\">$276,854<\/td><td class=\"n up\">+21.5%<\/td><td class=\"n\">$2.95 million<\/td><td class=\"n\">$7.63 million<\/td><td class=\"n\">134<\/td><td class=\"n\">269<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Bernalillo County<\/td><td class=\"n\">$14.17 million<\/td><td class=\"n\">$268,686<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$13.82 million<\/td><td class=\"n\">$40.50 million<\/td><td class=\"n\">170<\/td><td class=\"n\">59<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Sierra County<\/td><td class=\"n\">$315,671<\/td><td class=\"n\">$263,490<\/td><td class=\"n up\">+33.8%<\/td><td class=\"n\">$235,851<\/td><td class=\"n\">$549,833<\/td><td class=\"n\">198<\/td><td class=\"n\">1618<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Socorro County<\/td><td class=\"n\">$404,314<\/td><td class=\"n\">$262,666<\/td><td class=\"n up\">+34.9%<\/td><td class=\"n\">$299,667<\/td><td class=\"n\">$677,494<\/td><td class=\"n\">206<\/td><td class=\"n\">1394<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Roosevelt County<\/td><td class=\"n\">$395,534<\/td><td class=\"n\">$246,497<\/td><td class=\"n up\">+24.9%<\/td><td class=\"n\">$316,723<\/td><td class=\"n\">$809,305<\/td><td class=\"n\">317<\/td><td class=\"n\">1420<\/td><\/tr><tr><td class=\"r\">9<\/td><td>De Baca County<\/td><td class=\"n\">$28,393<\/td><td class=\"n\">$232,330<\/td><td class=\"n up\">+25.4%<\/td><td class=\"n\">$22,644<\/td><td class=\"n\">$53,578<\/td><td class=\"n\">454<\/td><td class=\"n\">2848<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Colfax County<\/td><td class=\"n\">$217,807<\/td><td class=\"n\">$231,582<\/td><td class=\"n up\">+22.0%<\/td><td class=\"n\">$178,506<\/td><td class=\"n\">$428,578<\/td><td class=\"n\">465<\/td><td class=\"n\">1910<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Harding County<\/td><td class=\"n\">$4,189<\/td><td class=\"n\">$230,296<\/td><td class=\"n up\">+18.7%<\/td><td class=\"n\">$3,529<\/td><td class=\"n\">$9,629<\/td><td class=\"n\">487<\/td><td class=\"n\">3047<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Rio Arriba County<\/td><td class=\"n\">$708,542<\/td><td class=\"n\">$229,561<\/td><td class=\"n up\">+18.1%<\/td><td class=\"n\">$599,921<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">499<\/td><td class=\"n\">978<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Union County<\/td><td class=\"n\">$57,062<\/td><td class=\"n\">$228,436<\/td><td class=\"n up\">+24.4%<\/td><td class=\"n\">$45,876<\/td><td class=\"n\">$116,680<\/td><td class=\"n\">515<\/td><td class=\"n\">2653<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Cibola County<\/td><td class=\"n\">$459,437<\/td><td class=\"n\">$226,489<\/td><td class=\"n up\">+21.1%<\/td><td class=\"n\">$379,362<\/td><td class=\"n\">$992,383<\/td><td class=\"n\">534<\/td><td class=\"n\">1295<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Hidalgo County<\/td><td class=\"n\">$49,290<\/td><td class=\"n\">$225,261<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$49,111<\/td><td class=\"n\">$135,603<\/td><td class=\"n\">550<\/td><td class=\"n\">2701<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Guadalupe County<\/td><td class=\"n\">$55,322<\/td><td class=\"n\">$224,826<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$53,816<\/td><td class=\"n\">$155,321<\/td><td class=\"n\">554<\/td><td class=\"n\">2662<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Lea County<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$223,409<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$3.76 million<\/td><td class=\"n\">575<\/td><td class=\"n\">640<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Mora County<\/td><td class=\"n\">$25,094<\/td><td class=\"n\">$216,304<\/td><td class=\"n down\">-6.2%<\/td><td class=\"n\">$26,761<\/td><td class=\"n\">$87,743<\/td><td class=\"n\">702<\/td><td class=\"n\">2876<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Curry County<\/td><td class=\"n\">$732,959<\/td><td class=\"n\">$213,885<\/td><td class=\"n up\">+1.7%<\/td><td class=\"n\">$720,494<\/td><td class=\"n\">$2.04 million<\/td><td class=\"n\">733<\/td><td class=\"n\">952<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Dona Ana County<\/td><td class=\"n\">$3.77 million<\/td><td class=\"n\">$212,798<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$3.47 million<\/td><td class=\"n\">$9.82 million<\/td><td class=\"n\">755<\/td><td class=\"n\">257<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Otero County<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$212,765<\/td><td class=\"n up\">+14.2%<\/td><td class=\"n\">$982,224<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">757<\/td><td class=\"n\">714<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Luna County<\/td><td class=\"n\">$360,205<\/td><td class=\"n\">$210,383<\/td><td class=\"n up\">+23.6%<\/td><td class=\"n\">$291,432<\/td><td class=\"n\">$706,206<\/td><td class=\"n\">792<\/td><td class=\"n\">1506<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Catron County<\/td><td class=\"n\">$2,279<\/td><td class=\"n\">$209,792<\/td><td class=\"n down\">-48.3%<\/td><td class=\"n\">$4,411<\/td><td class=\"n\">$20,309<\/td><td class=\"n\">803<\/td><td class=\"n\">3064<\/td><\/tr><tr><td class=\"r\">24<\/td><td>San Miguel County<\/td><td class=\"n\">$344,011<\/td><td class=\"n\">$203,914<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$344,955<\/td><td class=\"n\">$874,603<\/td><td class=\"n\">907<\/td><td class=\"n\">1541<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Torrance County<\/td><td class=\"n\">$179,931<\/td><td class=\"n\">$203,523<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$159,979<\/td><td class=\"n\">$434,646<\/td><td class=\"n\">914<\/td><td class=\"n\">2021<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Lincoln County<\/td><td class=\"n\">$239,436<\/td><td class=\"n\">$203,454<\/td><td class=\"n up\">+14.4%<\/td><td class=\"n\">$209,384<\/td><td class=\"n\">$535,446<\/td><td class=\"n\">915<\/td><td class=\"n\">1840<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Los Alamos County<\/td><td class=\"n\">$231,487<\/td><td class=\"n\">$203,220<\/td><td class=\"n up\">+25.3%<\/td><td class=\"n\">$184,682<\/td><td class=\"n\">$473,568<\/td><td class=\"n\">920<\/td><td class=\"n\">1871<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Chaves County<\/td><td class=\"n\">$858,852<\/td><td class=\"n\">$193,541<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$808,717<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">1176<\/td><td class=\"n\">849<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Santa Fe County<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">$189,634<\/td><td class=\"n up\">+11.6%<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">$5.62 million<\/td><td class=\"n\">1301<\/td><td class=\"n\">416<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Grant County<\/td><td class=\"n\">$280,517<\/td><td class=\"n\">$187,244<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$257,025<\/td><td class=\"n\">$898,744<\/td><td class=\"n\">1371<\/td><td class=\"n\">1707<\/td><\/tr><tr><td class=\"r\">31<\/td><td>McKinley County<\/td><td class=\"n\">$869,827<\/td><td class=\"n\">$185,855<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$846,948<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">1417<\/td><td class=\"n\">844<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Taos County<\/td><td class=\"n\">$364,849<\/td><td class=\"n\">$182,915<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$355,836<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">1491<\/td><td class=\"n\">1491<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Valencia County<\/td><td class=\"n\">$781,855<\/td><td class=\"n\">$153,772<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$755,783<\/td><td class=\"n\">$2.35 million<\/td><td class=\"n\">2273<\/td><td class=\"n\">914<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 New Mexico counties (33), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Bernalillo County<\/td><td class=\"n\">218,443<\/td><td class=\"n\">185,677<\/td><td class=\"n\">21,844<\/td><td class=\"n\">10,922<\/td><td class=\"n\">$9.92 million<\/td><td class=\"n\">$4.25 million<\/td><\/tr><tr><td>Dona Ana County<\/td><td class=\"n\">58,160<\/td><td class=\"n\">49,436<\/td><td class=\"n\">5,816<\/td><td class=\"n\">2,908<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$1.13 million<\/td><\/tr><tr><td>Sandoval County<\/td><td class=\"n\">55,217<\/td><td class=\"n\">46,935<\/td><td class=\"n\">5,522<\/td><td class=\"n\">2,761<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">$1.07 million<\/td><\/tr><tr><td>San Juan County<\/td><td class=\"n\">43,550<\/td><td class=\"n\">37,017<\/td><td class=\"n\">4,355<\/td><td class=\"n\">2,177<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$847,351<\/td><\/tr><tr><td>Santa Fe County<\/td><td class=\"n\">34,244<\/td><td class=\"n\">29,108<\/td><td class=\"n\">3,424<\/td><td class=\"n\">1,712<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">$666,295<\/td><\/tr><tr><td>Eddy County<\/td><td class=\"n\">23,949<\/td><td class=\"n\">20,357<\/td><td class=\"n\">2,395<\/td><td class=\"n\">1,197<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$465,984<\/td><\/tr><tr><td>Lea County<\/td><td class=\"n\">19,816<\/td><td class=\"n\">16,844<\/td><td class=\"n\">1,982<\/td><td class=\"n\">991<\/td><td class=\"n\">$899,661<\/td><td class=\"n\">$385,569<\/td><\/tr><tr><td>Otero County<\/td><td class=\"n\">17,296<\/td><td class=\"n\">14,702<\/td><td class=\"n\">1,730<\/td><td class=\"n\">865<\/td><td class=\"n\">$785,242<\/td><td class=\"n\">$336,532<\/td><\/tr><tr><td>McKinley County<\/td><td class=\"n\">13,412<\/td><td class=\"n\">11,400<\/td><td class=\"n\">1,341<\/td><td class=\"n\">671<\/td><td class=\"n\">$608,879<\/td><td class=\"n\">$260,948<\/td><\/tr><tr><td>Chaves County<\/td><td class=\"n\">13,242<\/td><td class=\"n\">11,256<\/td><td class=\"n\">1,324<\/td><td class=\"n\">662<\/td><td class=\"n\">$601,196<\/td><td class=\"n\">$257,656<\/td><\/tr><tr><td>Valencia County<\/td><td class=\"n\">12,055<\/td><td class=\"n\">10,247<\/td><td class=\"n\">1,206<\/td><td class=\"n\">603<\/td><td class=\"n\">$547,298<\/td><td class=\"n\">$234,556<\/td><\/tr><tr><td>Curry County<\/td><td class=\"n\">11,301<\/td><td class=\"n\">9,606<\/td><td class=\"n\">1,130<\/td><td class=\"n\">565<\/td><td class=\"n\">$513,071<\/td><td class=\"n\">$219,888<\/td><\/tr><tr><td>Rio Arriba County<\/td><td class=\"n\">10,925<\/td><td class=\"n\">9,286<\/td><td class=\"n\">1,092<\/td><td class=\"n\">546<\/td><td class=\"n\">$495,979<\/td><td class=\"n\">$212,562<\/td><\/tr><tr><td>Cibola County<\/td><td class=\"n\">7,084<\/td><td class=\"n\">6,021<\/td><td class=\"n\">708<\/td><td class=\"n\">354<\/td><td class=\"n\">$321,606<\/td><td class=\"n\">$137,831<\/td><\/tr><tr><td>Socorro County<\/td><td class=\"n\">6,234<\/td><td class=\"n\">5,299<\/td><td class=\"n\">623<\/td><td class=\"n\">312<\/td><td class=\"n\">$283,020<\/td><td class=\"n\">$121,294<\/td><\/tr><tr><td>Roosevelt County<\/td><td class=\"n\">6,099<\/td><td class=\"n\">5,184<\/td><td class=\"n\">610<\/td><td class=\"n\">305<\/td><td class=\"n\">$276,874<\/td><td class=\"n\">$118,660<\/td><\/tr><tr><td>Taos County<\/td><td class=\"n\">5,625<\/td><td class=\"n\">4,782<\/td><td class=\"n\">563<\/td><td class=\"n\">281<\/td><td class=\"n\">$255,394<\/td><td class=\"n\">$109,455<\/td><\/tr><tr><td>Luna County<\/td><td class=\"n\">5,554<\/td><td class=\"n\">4,721<\/td><td class=\"n\">555<\/td><td class=\"n\">278<\/td><td class=\"n\">$252,143<\/td><td class=\"n\">$108,061<\/td><\/tr><tr><td>Quay County<\/td><td class=\"n\">5,469<\/td><td class=\"n\">4,649<\/td><td class=\"n\">547<\/td><td class=\"n\">273<\/td><td class=\"n\">$248,286<\/td><td class=\"n\">$106,408<\/td><\/tr><tr><td>San Miguel County<\/td><td class=\"n\">5,304<\/td><td class=\"n\">4,509<\/td><td class=\"n\">530<\/td><td class=\"n\">265<\/td><td class=\"n\">$240,808<\/td><td class=\"n\">$103,203<\/td><\/tr><tr><td>Sierra County<\/td><td class=\"n\">4,867<\/td><td class=\"n\">4,137<\/td><td class=\"n\">487<\/td><td class=\"n\">243<\/td><td class=\"n\">$220,970<\/td><td class=\"n\">$94,701<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">4,325<\/td><td class=\"n\">3,676<\/td><td class=\"n\">433<\/td><td class=\"n\">216<\/td><td class=\"n\">$196,362<\/td><td class=\"n\">$84,155<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">3,692<\/td><td class=\"n\">3,138<\/td><td class=\"n\">369<\/td><td class=\"n\">185<\/td><td class=\"n\">$167,605<\/td><td class=\"n\">$71,831<\/td><\/tr><tr><td>Los Alamos County<\/td><td class=\"n\">3,569<\/td><td class=\"n\">3,034<\/td><td class=\"n\">357<\/td><td class=\"n\">178<\/td><td class=\"n\">$162,041<\/td><td class=\"n\">$69,446<\/td><\/tr><tr><td>Colfax County<\/td><td class=\"n\">3,358<\/td><td class=\"n\">2,855<\/td><td class=\"n\">336<\/td><td class=\"n\">168<\/td><td class=\"n\">$152,465<\/td><td class=\"n\">$65,342<\/td><\/tr><tr><td>Torrance County<\/td><td class=\"n\">2,774<\/td><td class=\"n\">2,358<\/td><td class=\"n\">277<\/td><td class=\"n\">139<\/td><td class=\"n\">$125,951<\/td><td class=\"n\">$53,979<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">880<\/td><td class=\"n\">748<\/td><td class=\"n\">88<\/td><td class=\"n\">44<\/td><td class=\"n\">$39,943<\/td><td class=\"n\">$17,119<\/td><\/tr><tr><td>Guadalupe County<\/td><td class=\"n\">853<\/td><td class=\"n\">725<\/td><td class=\"n\">85<\/td><td class=\"n\">43<\/td><td class=\"n\">$38,725<\/td><td class=\"n\">$16,597<\/td><\/tr><tr><td>Hidalgo County<\/td><td class=\"n\">760<\/td><td class=\"n\">646<\/td><td class=\"n\">76<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,503<\/td><td class=\"n\">$14,787<\/td><\/tr><tr><td>De Baca County<\/td><td class=\"n\">438<\/td><td class=\"n\">372<\/td><td class=\"n\">44<\/td><td class=\"n\">22<\/td><td class=\"n\">$19,875<\/td><td class=\"n\">$8,518<\/td><\/tr><tr><td>Mora County<\/td><td class=\"n\">387<\/td><td class=\"n\">329<\/td><td class=\"n\">39<\/td><td class=\"n\">19<\/td><td class=\"n\">$17,566<\/td><td class=\"n\">$7,528<\/td><\/tr><tr><td>Harding County<\/td><td class=\"n\">65<\/td><td class=\"n\">55<\/td><td class=\"n\">6.5<\/td><td class=\"n\">3.2<\/td><td class=\"n\">$2,933<\/td><td class=\"n\">$1,257<\/td><\/tr><tr><td>Catron County<\/td><td class=\"n\">35<\/td><td class=\"n\">30<\/td><td class=\"n\">3.5<\/td><td class=\"n\">1.8<\/td><td class=\"n\">$1,595<\/td><td class=\"n\">$684<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"new-york\"><summary>New York Spend Data<\/summary><div class=\"sds-state-body\"><h3>New York Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $341.9 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $850.8 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 5.27 million<\/li><li><strong>2026 male fan accounts:<\/strong> 4.48 million accounts &amp; $290.6 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 527,205 accounts &amp; $34.2 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 263,602 accounts &amp; $17.1 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $239.3 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $102.6 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $215,729<\/li><li><strong>National rank (per-capita):<\/strong> #14<\/li><li><strong>National rank (total):<\/strong> #3<\/li><li><strong>Change vs FY2025:<\/strong> +12.3%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 62<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-new-york-5\">Cities in New York (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>New York City<\/td><td class=\"n\">$164.3 million<\/td><td class=\"n\">$237,805<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$147.8 million<\/td><td class=\"n\">$394.0 million<\/td><td class=\"n\">1<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Buffalo<\/td><td class=\"n\">$11.86 million<\/td><td class=\"n\">$542,982<\/td><td class=\"n down\">-2.7%<\/td><td class=\"n\">$12.19 million<\/td><td class=\"n\">$36.67 million<\/td><td class=\"n\">44<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Rochester<\/td><td class=\"n\">$5.84 million<\/td><td class=\"n\">$353,352<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$5.99 million<\/td><td class=\"n\">$17.60 million<\/td><td class=\"n\">63<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Syracuse<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">$371,149<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$4.24 million<\/td><td class=\"n\">$15.36 million<\/td><td class=\"n\">79<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Yonkers<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$138,028<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$6.48 million<\/td><td class=\"n\">132<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in New York cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>New York City<\/td><td class=\"n\">2.53 million<\/td><td class=\"n\">2.15 million<\/td><td class=\"n\">253,287<\/td><td class=\"n\">126,644<\/td><td class=\"n\">$115.0 million<\/td><td class=\"n\">$49.3 million<\/td><\/tr><tr><td>Buffalo<\/td><td class=\"n\">182,839<\/td><td class=\"n\">155,413<\/td><td class=\"n\">18,284<\/td><td class=\"n\">9,142<\/td><td class=\"n\">$8.30 million<\/td><td class=\"n\">$3.56 million<\/td><\/tr><tr><td>Rochester<\/td><td class=\"n\">90,009<\/td><td class=\"n\">76,508<\/td><td class=\"n\">9,001<\/td><td class=\"n\">4,500<\/td><td class=\"n\">$4.09 million<\/td><td class=\"n\">$1.75 million<\/td><\/tr><tr><td>Syracuse<\/td><td class=\"n\">65,180<\/td><td class=\"n\">55,403<\/td><td class=\"n\">6,518<\/td><td class=\"n\">3,259<\/td><td class=\"n\">$2.96 million<\/td><td class=\"n\">$1.27 million<\/td><\/tr><tr><td>Yonkers<\/td><td class=\"n\">33,466<\/td><td class=\"n\">28,446<\/td><td class=\"n\">3,347<\/td><td class=\"n\">1,673<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$651,147<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-new-york-62\">Counties in New York (62), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>New York County<\/td><td class=\"n\">$83.35 million<\/td><td class=\"n\">$629,783<\/td><td class=\"n up\">+18.1%<\/td><td class=\"n\">$70.59 million<\/td><td class=\"n\">$188.3 million<\/td><td class=\"n\">1<\/td><td class=\"n\">5<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Oswego County<\/td><td class=\"n\">$3.31 million<\/td><td class=\"n\">$325,845<\/td><td class=\"n up\">+20.2%<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">$7.00 million<\/td><td class=\"n\">44<\/td><td class=\"n\">288<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Albany County<\/td><td class=\"n\">$8.30 million<\/td><td class=\"n\">$318,788<\/td><td class=\"n up\">+23.3%<\/td><td class=\"n\">$6.73 million<\/td><td class=\"n\">$17.89 million<\/td><td class=\"n\">50<\/td><td class=\"n\">125<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Jefferson County<\/td><td class=\"n\">$2.97 million<\/td><td class=\"n\">$311,414<\/td><td class=\"n up\">+14.5%<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">$7.30 million<\/td><td class=\"n\">55<\/td><td class=\"n\">326<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Montgomery County<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$299,335<\/td><td class=\"n up\">+27.5%<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$2.63 million<\/td><td class=\"n\">75<\/td><td class=\"n\">607<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Erie County<\/td><td class=\"n\">$21.05 million<\/td><td class=\"n\">$281,198<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$19.15 million<\/td><td class=\"n\">$54.46 million<\/td><td class=\"n\">115<\/td><td class=\"n\">41<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Chemung County<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$264,434<\/td><td class=\"n up\">+23.5%<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$3.83 million<\/td><td class=\"n\">192<\/td><td class=\"n\">505<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Herkimer County<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$246,869<\/td><td class=\"n up\">+24.8%<\/td><td class=\"n\">$980,028<\/td><td class=\"n\">$2.33 million<\/td><td class=\"n\">315<\/td><td class=\"n\">664<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Warren County<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$245,858<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$3.95 million<\/td><td class=\"n\">325<\/td><td class=\"n\">625<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Greene County<\/td><td class=\"n\">$983,503<\/td><td class=\"n\">$245,684<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$798,434<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">327<\/td><td class=\"n\">778<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Columbia County<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$244,003<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">341<\/td><td class=\"n\">666<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Washington County<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$237,269<\/td><td class=\"n up\">+16.6%<\/td><td class=\"n\">$991,558<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">393<\/td><td class=\"n\">693<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Steuben County<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$234,163<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">$4.20 million<\/td><td class=\"n\">434<\/td><td class=\"n\">519<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Schoharie County<\/td><td class=\"n\">$579,700<\/td><td class=\"n\">$230,672<\/td><td class=\"n up\">+26.3%<\/td><td class=\"n\">$458,884<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">481<\/td><td class=\"n\">1109<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Cayuga County<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$225,903<\/td><td class=\"n up\">+10.1%<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$3.51 million<\/td><td class=\"n\">539<\/td><td class=\"n\">621<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Wayne County<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">$224,278<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">$4.46 million<\/td><td class=\"n\">561<\/td><td class=\"n\">534<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Chenango County<\/td><td class=\"n\">$807,529<\/td><td class=\"n\">$222,071<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$755,198<\/td><td class=\"n\">$2.30 million<\/td><td class=\"n\">599<\/td><td class=\"n\">893<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Chautauqua County<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$221,414<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$6.09 million<\/td><td class=\"n\">605<\/td><td class=\"n\">424<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Delaware County<\/td><td class=\"n\">$776,417<\/td><td class=\"n\">$220,996<\/td><td class=\"n up\">+20.8%<\/td><td class=\"n\">$642,783<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">612<\/td><td class=\"n\">923<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Saratoga County<\/td><td class=\"n\">$4.17 million<\/td><td class=\"n\">$220,137<\/td><td class=\"n up\">+15.1%<\/td><td class=\"n\">$3.63 million<\/td><td class=\"n\">$9.80 million<\/td><td class=\"n\">629<\/td><td class=\"n\">234<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Niagara County<\/td><td class=\"n\">$3.61 million<\/td><td class=\"n\">$220,061<\/td><td class=\"n up\">+11.6%<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">$9.38 million<\/td><td class=\"n\">632<\/td><td class=\"n\">265<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Ontario County<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">$219,868<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$4.94 million<\/td><td class=\"n\">636<\/td><td class=\"n\">462<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Genesee County<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$219,319<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$951,204<\/td><td class=\"n\">$2.89 million<\/td><td class=\"n\">649<\/td><td class=\"n\">761<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Onondaga County<\/td><td class=\"n\">$7.82 million<\/td><td class=\"n\">$213,875<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$7.84 million<\/td><td class=\"n\">$25.16 million<\/td><td class=\"n\">734<\/td><td class=\"n\">134<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Suffolk County<\/td><td class=\"n\">$25.68 million<\/td><td class=\"n\">$211,791<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$22.73 million<\/td><td class=\"n\">$62.11 million<\/td><td class=\"n\">770<\/td><td class=\"n\">30<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Broome County<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">$211,714<\/td><td class=\"n up\">+16.2%<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">$7.48 million<\/td><td class=\"n\">772<\/td><td class=\"n\">300<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Clinton County<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$208,993<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">820<\/td><td class=\"n\">649<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Fulton County<\/td><td class=\"n\">$826,190<\/td><td class=\"n\">$207,989<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$786,905<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">834<\/td><td class=\"n\">883<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Orleans County<\/td><td class=\"n\">$623,161<\/td><td class=\"n\">$207,846<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$588,017<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">840<\/td><td class=\"n\">1068<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Tioga County<\/td><td class=\"n\">$728,055<\/td><td class=\"n\">$204,772<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$717,726<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">893<\/td><td class=\"n\">955<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Wyoming County<\/td><td class=\"n\">$598,668<\/td><td class=\"n\">$203,818<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$532,674<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">910<\/td><td class=\"n\">1091<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Seneca County<\/td><td class=\"n\">$482,689<\/td><td class=\"n\">$202,606<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$458,307<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">928<\/td><td class=\"n\">1259<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Putnam County<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$201,294<\/td><td class=\"n up\">+15.2%<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$3.68 million<\/td><td class=\"n\">948<\/td><td class=\"n\">559<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Franklin County<\/td><td class=\"n\">$690,431<\/td><td class=\"n\">$201,215<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$648,548<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">952<\/td><td class=\"n\">993<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Schuyler County<\/td><td class=\"n\">$221,636<\/td><td class=\"n\">$200,740<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$202,923<\/td><td class=\"n\">$651,171<\/td><td class=\"n\">959<\/td><td class=\"n\">1895<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Cattaraugus County<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$198,675<\/td><td class=\"n up\">+14.1%<\/td><td class=\"n\">$985,793<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">1011<\/td><td class=\"n\">709<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Hamilton County<\/td><td class=\"n\">$26,764<\/td><td class=\"n\">$198,365<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$24,789<\/td><td class=\"n\">$76,860<\/td><td class=\"n\">1023<\/td><td class=\"n\">2863<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Livingston County<\/td><td class=\"n\">$901,635<\/td><td class=\"n\">$197,907<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$827,259<\/td><td class=\"n\">$2.61 million<\/td><td class=\"n\">1032<\/td><td class=\"n\">826<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Madison County<\/td><td class=\"n\">$972,022<\/td><td class=\"n\">$195,645<\/td><td class=\"n up\">+1.0%<\/td><td class=\"n\">$962,733<\/td><td class=\"n\">$3.07 million<\/td><td class=\"n\">1104<\/td><td class=\"n\">787<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Oneida County<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$195,339<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$3.25 million<\/td><td class=\"n\">$9.68 million<\/td><td class=\"n\">1114<\/td><td class=\"n\">281<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Lewis County<\/td><td class=\"n\">$344,244<\/td><td class=\"n\">$194,811<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$329,174<\/td><td class=\"n\">$938,521<\/td><td class=\"n\">1127<\/td><td class=\"n\">1540<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Monroe County<\/td><td class=\"n\">$11.08 million<\/td><td class=\"n\">$189,502<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$10.52 million<\/td><td class=\"n\">$30.68 million<\/td><td class=\"n\">1304<\/td><td class=\"n\">90<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Schenectady County<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">$186,200<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$6.47 million<\/td><td class=\"n\">1407<\/td><td class=\"n\">409<\/td><\/tr><tr><td class=\"r\">44<\/td><td>St. Lawrence County<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$185,405<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$4.42 million<\/td><td class=\"n\">1428<\/td><td class=\"n\">587<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Ulster County<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$185,133<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">$7.18 million<\/td><td class=\"n\">1438<\/td><td class=\"n\">366<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Rensselaer County<\/td><td class=\"n\">$2.23 million<\/td><td class=\"n\">$184,052<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">$5.60 million<\/td><td class=\"n\">1468<\/td><td class=\"n\">414<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Allegany County<\/td><td class=\"n\">$579,140<\/td><td class=\"n\">$182,782<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$553,428<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">1494<\/td><td class=\"n\">1111<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Queens County<\/td><td class=\"n\">$33.52 million<\/td><td class=\"n\">$181,661<\/td><td class=\"n up\">+19.4%<\/td><td class=\"n\">$28.06 million<\/td><td class=\"n\">$72.43 million<\/td><td class=\"n\">1532<\/td><td class=\"n\">22<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Dutchess County<\/td><td class=\"n\">$4.19 million<\/td><td class=\"n\">$181,530<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$3.96 million<\/td><td class=\"n\">$11.95 million<\/td><td class=\"n\">1538<\/td><td class=\"n\">232<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Essex County<\/td><td class=\"n\">$392,115<\/td><td class=\"n\">$175,772<\/td><td class=\"n down\">-21.8%<\/td><td class=\"n\">$501,544<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">1703<\/td><td class=\"n\">1428<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Orange County<\/td><td class=\"n\">$5.56 million<\/td><td class=\"n\">$173,145<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$5.13 million<\/td><td class=\"n\">$14.99 million<\/td><td class=\"n\">1771<\/td><td class=\"n\">184<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Cortland County<\/td><td class=\"n\">$497,484<\/td><td class=\"n\">$171,842<\/td><td class=\"n down\">-5.7%<\/td><td class=\"n\">$527,486<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">1801<\/td><td class=\"n\">1241<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Richmond County<\/td><td class=\"n\">$6.60 million<\/td><td class=\"n\">$171,033<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$5.85 million<\/td><td class=\"n\">$16.33 million<\/td><td class=\"n\">1816<\/td><td class=\"n\">156<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Otsego County<\/td><td class=\"n\">$669,776<\/td><td class=\"n\">$168,260<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$637,018<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">1885<\/td><td class=\"n\">1014<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Tompkins County<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$167,869<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$3.36 million<\/td><td class=\"n\">1899<\/td><td class=\"n\">658<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Yates County<\/td><td class=\"n\">$175,265<\/td><td class=\"n\">$164,147<\/td><td class=\"n down\">-25.1%<\/td><td class=\"n\">$234,054<\/td><td class=\"n\">$826,795<\/td><td class=\"n\">2011<\/td><td class=\"n\">2038<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Sullivan County<\/td><td class=\"n\">$821,396<\/td><td class=\"n\">$155,696<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$775,375<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">2227<\/td><td class=\"n\">886<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Nassau County<\/td><td class=\"n\">$16.57 million<\/td><td class=\"n\">$152,488<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$15.73 million<\/td><td class=\"n\">$45.86 million<\/td><td class=\"n\">2308<\/td><td class=\"n\">51<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Kings County<\/td><td class=\"n\">$28.52 million<\/td><td class=\"n\">$137,975<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$26.16 million<\/td><td class=\"n\">$75.43 million<\/td><td class=\"n\">2581<\/td><td class=\"n\">27<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Westchester County<\/td><td class=\"n\">$9.64 million<\/td><td class=\"n\">$124,045<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$9.15 million<\/td><td class=\"n\">$27.14 million<\/td><td class=\"n\">2753<\/td><td class=\"n\">105<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Bronx County<\/td><td class=\"n\">$12.31 million<\/td><td class=\"n\">$113,999<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$11.70 million<\/td><td class=\"n\">$33.53 million<\/td><td class=\"n\">2867<\/td><td class=\"n\">73<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Rockland County<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$107,208<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$2.57 million<\/td><td class=\"n\">$7.67 million<\/td><td class=\"n\">2948<\/td><td class=\"n\">354<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 New York counties (62), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>New York County<\/td><td class=\"n\">1.29 million<\/td><td class=\"n\">1.09 million<\/td><td class=\"n\">128,507<\/td><td class=\"n\">64,254<\/td><td class=\"n\">$58.3 million<\/td><td class=\"n\">$25.0 million<\/td><\/tr><tr><td>Queens County<\/td><td class=\"n\">516,777<\/td><td class=\"n\">439,261<\/td><td class=\"n\">51,678<\/td><td class=\"n\">25,839<\/td><td class=\"n\">$23.5 million<\/td><td class=\"n\">$10.1 million<\/td><\/tr><tr><td>Kings County<\/td><td class=\"n\">439,755<\/td><td class=\"n\">373,792<\/td><td class=\"n\">43,975<\/td><td class=\"n\">21,988<\/td><td class=\"n\">$20.0 million<\/td><td class=\"n\">$8.56 million<\/td><\/tr><tr><td>Suffolk County<\/td><td class=\"n\">395,882<\/td><td class=\"n\">336,499<\/td><td class=\"n\">39,588<\/td><td class=\"n\">19,794<\/td><td class=\"n\">$18.0 million<\/td><td class=\"n\">$7.70 million<\/td><\/tr><tr><td>Erie County<\/td><td class=\"n\">324,620<\/td><td class=\"n\">275,927<\/td><td class=\"n\">32,462<\/td><td class=\"n\">16,231<\/td><td class=\"n\">$14.7 million<\/td><td class=\"n\">$6.32 million<\/td><\/tr><tr><td>Nassau County<\/td><td class=\"n\">255,421<\/td><td class=\"n\">217,108<\/td><td class=\"n\">25,542<\/td><td class=\"n\">12,771<\/td><td class=\"n\">$11.6 million<\/td><td class=\"n\">$4.97 million<\/td><\/tr><tr><td>Bronx County<\/td><td class=\"n\">189,747<\/td><td class=\"n\">161,285<\/td><td class=\"n\">18,975<\/td><td class=\"n\">9,487<\/td><td class=\"n\">$8.61 million<\/td><td class=\"n\">$3.69 million<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">170,905<\/td><td class=\"n\">145,269<\/td><td class=\"n\">17,091<\/td><td class=\"n\">8,545<\/td><td class=\"n\">$7.76 million<\/td><td class=\"n\">$3.33 million<\/td><\/tr><tr><td>Westchester County<\/td><td class=\"n\">148,632<\/td><td class=\"n\">126,337<\/td><td class=\"n\">14,863<\/td><td class=\"n\">7,432<\/td><td class=\"n\">$6.75 million<\/td><td class=\"n\">$2.89 million<\/td><\/tr><tr><td>Albany County<\/td><td class=\"n\">127,961<\/td><td class=\"n\">108,767<\/td><td class=\"n\">12,796<\/td><td class=\"n\">6,398<\/td><td class=\"n\">$5.81 million<\/td><td class=\"n\">$2.49 million<\/td><\/tr><tr><td>Onondaga County<\/td><td class=\"n\">120,560<\/td><td class=\"n\">102,476<\/td><td class=\"n\">12,056<\/td><td class=\"n\">6,028<\/td><td class=\"n\">$5.47 million<\/td><td class=\"n\">$2.35 million<\/td><\/tr><tr><td>Richmond County<\/td><td class=\"n\">101,826<\/td><td class=\"n\">86,552<\/td><td class=\"n\">10,183<\/td><td class=\"n\">5,091<\/td><td class=\"n\">$4.62 million<\/td><td class=\"n\">$1.98 million<\/td><\/tr><tr><td>Orange County<\/td><td class=\"n\">85,677<\/td><td class=\"n\">72,825<\/td><td class=\"n\">8,568<\/td><td class=\"n\">4,284<\/td><td class=\"n\">$3.89 million<\/td><td class=\"n\">$1.67 million<\/td><\/tr><tr><td>Dutchess County<\/td><td class=\"n\">64,567<\/td><td class=\"n\">54,882<\/td><td class=\"n\">6,457<\/td><td class=\"n\">3,228<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$1.26 million<\/td><\/tr><tr><td>Saratoga County<\/td><td class=\"n\">64,364<\/td><td class=\"n\">54,709<\/td><td class=\"n\">6,436<\/td><td class=\"n\">3,218<\/td><td class=\"n\">$2.92 million<\/td><td class=\"n\">$1.25 million<\/td><\/tr><tr><td>Niagara County<\/td><td class=\"n\">55,704<\/td><td class=\"n\">47,349<\/td><td class=\"n\">5,570<\/td><td class=\"n\">2,785<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">$1.08 million<\/td><\/tr><tr><td>Oneida County<\/td><td class=\"n\">52,588<\/td><td class=\"n\">44,699<\/td><td class=\"n\">5,259<\/td><td class=\"n\">2,629<\/td><td class=\"n\">$2.39 million<\/td><td class=\"n\">$1.02 million<\/td><\/tr><tr><td>Oswego County<\/td><td class=\"n\">51,104<\/td><td class=\"n\">43,438<\/td><td class=\"n\">5,110<\/td><td class=\"n\">2,555<\/td><td class=\"n\">$2.32 million<\/td><td class=\"n\">$994,330<\/td><\/tr><tr><td>Broome County<\/td><td class=\"n\">49,883<\/td><td class=\"n\">42,400<\/td><td class=\"n\">4,988<\/td><td class=\"n\">2,494<\/td><td class=\"n\">$2.26 million<\/td><td class=\"n\">$970,571<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">45,802<\/td><td class=\"n\">38,932<\/td><td class=\"n\">4,580<\/td><td class=\"n\">2,290<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$891,177<\/td><\/tr><tr><td>Rockland County<\/td><td class=\"n\">41,878<\/td><td class=\"n\">35,596<\/td><td class=\"n\">4,188<\/td><td class=\"n\">2,094<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$814,821<\/td><\/tr><tr><td>Ulster County<\/td><td class=\"n\">39,736<\/td><td class=\"n\">33,775<\/td><td class=\"n\">3,974<\/td><td class=\"n\">1,987<\/td><td class=\"n\">$1.80 million<\/td><td class=\"n\">$773,136<\/td><\/tr><tr><td>Schenectady County<\/td><td class=\"n\">35,341<\/td><td class=\"n\">30,040<\/td><td class=\"n\">3,534<\/td><td class=\"n\">1,767<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$687,640<\/td><\/tr><tr><td>Rensselaer County<\/td><td class=\"n\">34,371<\/td><td class=\"n\">29,215<\/td><td class=\"n\">3,437<\/td><td class=\"n\">1,719<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">$668,756<\/td><\/tr><tr><td>Chautauqua County<\/td><td class=\"n\">33,391<\/td><td class=\"n\">28,382<\/td><td class=\"n\">3,339<\/td><td class=\"n\">1,670<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$649,684<\/td><\/tr><tr><td>Ontario County<\/td><td class=\"n\">30,171<\/td><td class=\"n\">25,646<\/td><td class=\"n\">3,017<\/td><td class=\"n\">1,509<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$587,046<\/td><\/tr><tr><td>Chemung County<\/td><td class=\"n\">27,607<\/td><td class=\"n\">23,466<\/td><td class=\"n\">2,761<\/td><td class=\"n\">1,380<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$537,155<\/td><\/tr><tr><td>Steuben County<\/td><td class=\"n\">26,679<\/td><td class=\"n\">22,677<\/td><td class=\"n\">2,668<\/td><td class=\"n\">1,334<\/td><td class=\"n\">$1.21 million<\/td><td class=\"n\">$519,093<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">25,017<\/td><td class=\"n\">21,264<\/td><td class=\"n\">2,502<\/td><td class=\"n\">1,251<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$486,754<\/td><\/tr><tr><td>Putnam County<\/td><td class=\"n\">23,444<\/td><td class=\"n\">19,928<\/td><td class=\"n\">2,344<\/td><td class=\"n\">1,172<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$456,157<\/td><\/tr><tr><td>St. Lawrence County<\/td><td class=\"n\">22,347<\/td><td class=\"n\">18,995<\/td><td class=\"n\">2,235<\/td><td class=\"n\">1,117<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$434,815<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">21,416<\/td><td class=\"n\">18,204<\/td><td class=\"n\">2,142<\/td><td class=\"n\">1,071<\/td><td class=\"n\">$972,284<\/td><td class=\"n\">$416,693<\/td><\/tr><tr><td>Cayuga County<\/td><td class=\"n\">20,648<\/td><td class=\"n\">17,550<\/td><td class=\"n\">2,065<\/td><td class=\"n\">1,032<\/td><td class=\"n\">$937,393<\/td><td class=\"n\">$401,740<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">20,470<\/td><td class=\"n\">17,400<\/td><td class=\"n\">2,047<\/td><td class=\"n\">1,024<\/td><td class=\"n\">$929,337<\/td><td class=\"n\">$398,287<\/td><\/tr><tr><td>Clinton County<\/td><td class=\"n\">19,396<\/td><td class=\"n\">16,487<\/td><td class=\"n\">1,940<\/td><td class=\"n\">970<\/td><td class=\"n\">$880,589<\/td><td class=\"n\">$377,395<\/td><\/tr><tr><td>Tompkins County<\/td><td class=\"n\">19,108<\/td><td class=\"n\">16,242<\/td><td class=\"n\">1,911<\/td><td class=\"n\">955<\/td><td class=\"n\">$867,496<\/td><td class=\"n\">$371,784<\/td><\/tr><tr><td>Herkimer County<\/td><td class=\"n\">18,858<\/td><td class=\"n\">16,029<\/td><td class=\"n\">1,886<\/td><td class=\"n\">943<\/td><td class=\"n\">$856,141<\/td><td class=\"n\">$366,918<\/td><\/tr><tr><td>Columbia County<\/td><td class=\"n\">18,817<\/td><td class=\"n\">15,994<\/td><td class=\"n\">1,882<\/td><td class=\"n\">941<\/td><td class=\"n\">$854,287<\/td><td class=\"n\">$366,123<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">17,820<\/td><td class=\"n\">15,147<\/td><td class=\"n\">1,782<\/td><td class=\"n\">891<\/td><td class=\"n\">$809,041<\/td><td class=\"n\">$346,732<\/td><\/tr><tr><td>Cattaraugus County<\/td><td class=\"n\">17,343<\/td><td class=\"n\">14,742<\/td><td class=\"n\">1,734<\/td><td class=\"n\">867<\/td><td class=\"n\">$787,387<\/td><td class=\"n\">$337,452<\/td><\/tr><tr><td>Genesee County<\/td><td class=\"n\">15,557<\/td><td class=\"n\">13,224<\/td><td class=\"n\">1,556<\/td><td class=\"n\">778<\/td><td class=\"n\">$706,299<\/td><td class=\"n\">$302,699<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">15,164<\/td><td class=\"n\">12,890<\/td><td class=\"n\">1,516<\/td><td class=\"n\">758<\/td><td class=\"n\">$688,452<\/td><td class=\"n\">$295,051<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">14,987<\/td><td class=\"n\">12,739<\/td><td class=\"n\">1,499<\/td><td class=\"n\">749<\/td><td class=\"n\">$680,415<\/td><td class=\"n\">$291,607<\/td><\/tr><tr><td>Livingston County<\/td><td class=\"n\">13,902<\/td><td class=\"n\">11,817<\/td><td class=\"n\">1,390<\/td><td class=\"n\">695<\/td><td class=\"n\">$631,144<\/td><td class=\"n\">$270,490<\/td><\/tr><tr><td>Fulton County<\/td><td class=\"n\">12,739<\/td><td class=\"n\">10,828<\/td><td class=\"n\">1,274<\/td><td class=\"n\">637<\/td><td class=\"n\">$578,333<\/td><td class=\"n\">$247,857<\/td><\/tr><tr><td>Sullivan County<\/td><td class=\"n\">12,665<\/td><td class=\"n\">10,765<\/td><td class=\"n\">1,266<\/td><td class=\"n\">633<\/td><td class=\"n\">$574,977<\/td><td class=\"n\">$246,419<\/td><\/tr><tr><td>Chenango County<\/td><td class=\"n\">12,451<\/td><td class=\"n\">10,583<\/td><td class=\"n\">1,245<\/td><td class=\"n\">623<\/td><td class=\"n\">$565,271<\/td><td class=\"n\">$242,259<\/td><\/tr><tr><td>Delaware County<\/td><td class=\"n\">11,971<\/td><td class=\"n\">10,176<\/td><td class=\"n\">1,197<\/td><td class=\"n\">599<\/td><td class=\"n\">$543,492<\/td><td class=\"n\">$232,925<\/td><\/tr><tr><td>Tioga County<\/td><td class=\"n\">11,226<\/td><td class=\"n\">9,542<\/td><td class=\"n\">1,123<\/td><td class=\"n\">561<\/td><td class=\"n\">$509,638<\/td><td class=\"n\">$218,416<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">10,645<\/td><td class=\"n\">9,049<\/td><td class=\"n\">1,065<\/td><td class=\"n\">532<\/td><td class=\"n\">$483,302<\/td><td class=\"n\">$207,129<\/td><\/tr><tr><td>Otsego County<\/td><td class=\"n\">10,327<\/td><td class=\"n\">8,778<\/td><td class=\"n\">1,033<\/td><td class=\"n\">516<\/td><td class=\"n\">$468,843<\/td><td class=\"n\">$200,933<\/td><\/tr><tr><td>Orleans County<\/td><td class=\"n\">9,608<\/td><td class=\"n\">8,167<\/td><td class=\"n\">961<\/td><td class=\"n\">480<\/td><td class=\"n\">$436,213<\/td><td class=\"n\">$186,948<\/td><\/tr><tr><td>Wyoming County<\/td><td class=\"n\">9,231<\/td><td class=\"n\">7,846<\/td><td class=\"n\">923<\/td><td class=\"n\">462<\/td><td class=\"n\">$419,067<\/td><td class=\"n\">$179,600<\/td><\/tr><tr><td>Schoharie County<\/td><td class=\"n\">8,938<\/td><td class=\"n\">7,597<\/td><td class=\"n\">894<\/td><td class=\"n\">447<\/td><td class=\"n\">$405,790<\/td><td class=\"n\">$173,910<\/td><\/tr><tr><td>Allegany County<\/td><td class=\"n\">8,930<\/td><td class=\"n\">7,590<\/td><td class=\"n\">893<\/td><td class=\"n\">446<\/td><td class=\"n\">$405,398<\/td><td class=\"n\">$173,742<\/td><\/tr><tr><td>Cortland County<\/td><td class=\"n\">7,671<\/td><td class=\"n\">6,520<\/td><td class=\"n\">767<\/td><td class=\"n\">384<\/td><td class=\"n\">$348,239<\/td><td class=\"n\">$149,245<\/td><\/tr><tr><td>Seneca County<\/td><td class=\"n\">7,442<\/td><td class=\"n\">6,326<\/td><td class=\"n\">744<\/td><td class=\"n\">372<\/td><td class=\"n\">$337,882<\/td><td class=\"n\">$144,807<\/td><\/tr><tr><td>Essex County<\/td><td class=\"n\">6,046<\/td><td class=\"n\">5,139<\/td><td class=\"n\">605<\/td><td class=\"n\">302<\/td><td class=\"n\">$274,481<\/td><td class=\"n\">$117,635<\/td><\/tr><tr><td>Lewis County<\/td><td class=\"n\">5,308<\/td><td class=\"n\">4,512<\/td><td class=\"n\">531<\/td><td class=\"n\">265<\/td><td class=\"n\">$240,971<\/td><td class=\"n\">$103,273<\/td><\/tr><tr><td>Schuyler County<\/td><td class=\"n\">3,417<\/td><td class=\"n\">2,905<\/td><td class=\"n\">342<\/td><td class=\"n\">171<\/td><td class=\"n\">$155,145<\/td><td class=\"n\">$66,491<\/td><\/tr><tr><td>Yates County<\/td><td class=\"n\">2,702<\/td><td class=\"n\">2,297<\/td><td class=\"n\">270<\/td><td class=\"n\">135<\/td><td class=\"n\">$122,685<\/td><td class=\"n\">$52,579<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">413<\/td><td class=\"n\">351<\/td><td class=\"n\">41<\/td><td class=\"n\">21<\/td><td class=\"n\">$18,735<\/td><td class=\"n\">$8,029<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"north-carolina\"><summary>North Carolina Spend Data<\/summary><div class=\"sds-state-body\"><h3>North Carolina Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $145.9 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $426.4 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 2.25 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.91 million accounts &amp; $124.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 224,903 accounts &amp; $14.6 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 112,452 accounts &amp; $7.29 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $102.1 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $43.8 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $178,077<\/li><li><strong>National rank (per-capita):<\/strong> #38<\/li><li><strong>National rank (total):<\/strong> #10<\/li><li><strong>Change vs FY2025:<\/strong> +1.6%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 100<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-north-carolina-5\">Cities in North Carolina (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Charlotte<\/td><td class=\"n\">$21.97 million<\/td><td class=\"n\">$320,205<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$22.21 million<\/td><td class=\"n\">$68.38 million<\/td><td class=\"n\">20<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Raleigh<\/td><td class=\"n\">$14.02 million<\/td><td class=\"n\">$351,208<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$14.03 million<\/td><td class=\"n\">$43.70 million<\/td><td class=\"n\">37<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Greensboro<\/td><td class=\"n\">$3.87 million<\/td><td class=\"n\">$165,088<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">$10.72 million<\/td><td class=\"n\">87<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Durham<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$153,306<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$3.41 million<\/td><td class=\"n\">$9.85 million<\/td><td class=\"n\">98<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Winston-Salem<\/td><td class=\"n\">$2.91 million<\/td><td class=\"n\">$148,718<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$9.03 million<\/td><td class=\"n\">105<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in North Carolina cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Charlotte<\/td><td class=\"n\">338,782<\/td><td class=\"n\">287,965<\/td><td class=\"n\">33,878<\/td><td class=\"n\">16,939<\/td><td class=\"n\">$15.4 million<\/td><td class=\"n\">$6.59 million<\/td><\/tr><tr><td>Raleigh<\/td><td class=\"n\">216,178<\/td><td class=\"n\">183,751<\/td><td class=\"n\">21,618<\/td><td class=\"n\">10,809<\/td><td class=\"n\">$9.81 million<\/td><td class=\"n\">$4.21 million<\/td><\/tr><tr><td>Greensboro<\/td><td class=\"n\">59,721<\/td><td class=\"n\">50,763<\/td><td class=\"n\">5,972<\/td><td class=\"n\">2,986<\/td><td class=\"n\">$2.71 million<\/td><td class=\"n\">$1.16 million<\/td><\/tr><tr><td>Durham<\/td><td class=\"n\">52,579<\/td><td class=\"n\">44,692<\/td><td class=\"n\">5,258<\/td><td class=\"n\">2,629<\/td><td class=\"n\">$2.39 million<\/td><td class=\"n\">$1.02 million<\/td><\/tr><tr><td>Winston-Salem<\/td><td class=\"n\">44,908<\/td><td class=\"n\">38,172<\/td><td class=\"n\">4,491<\/td><td class=\"n\">2,245<\/td><td class=\"n\">$2.04 million<\/td><td class=\"n\">$873,777<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-north-carolina-100\">Counties in North Carolina (100), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Madison County<\/td><td class=\"n\">$714,567<\/td><td class=\"n\">$261,837<\/td><td class=\"n up\">+31.6%<\/td><td class=\"n\">$542,815<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">211<\/td><td class=\"n\">973<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Mecklenburg County<\/td><td class=\"n\">$24.06 million<\/td><td class=\"n\">$246,443<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$23.63 million<\/td><td class=\"n\">$72.89 million<\/td><td class=\"n\">319<\/td><td class=\"n\">33<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Onslow County<\/td><td class=\"n\">$4.39 million<\/td><td class=\"n\">$245,229<\/td><td class=\"n up\">+1.9%<\/td><td class=\"n\">$4.30 million<\/td><td class=\"n\">$13.25 million<\/td><td class=\"n\">333<\/td><td class=\"n\">222<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Wake County<\/td><td class=\"n\">$23.34 million<\/td><td class=\"n\">$234,789<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$23.24 million<\/td><td class=\"n\">$68.52 million<\/td><td class=\"n\">423<\/td><td class=\"n\">35<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Warren County<\/td><td class=\"n\">$430,145<\/td><td class=\"n\">$210,842<\/td><td class=\"n up\">+35.7%<\/td><td class=\"n\">$317,084<\/td><td class=\"n\">$655,166<\/td><td class=\"n\">785<\/td><td class=\"n\">1341<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Martin County<\/td><td class=\"n\">$435,670<\/td><td class=\"n\">$201,763<\/td><td class=\"n up\">+19.4%<\/td><td class=\"n\">$364,823<\/td><td class=\"n\">$889,253<\/td><td class=\"n\">941<\/td><td class=\"n\">1329<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Edgecombe County<\/td><td class=\"n\">$834,251<\/td><td class=\"n\">$196,040<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$825,125<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">1092<\/td><td class=\"n\">873<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Yancey County<\/td><td class=\"n\">$367,179<\/td><td class=\"n\">$194,810<\/td><td class=\"n down\">-1.6%<\/td><td class=\"n\">$373,075<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">1128<\/td><td class=\"n\">1483<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Rockingham County<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$193,853<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$3.75 million<\/td><td class=\"n\">1165<\/td><td class=\"n\">567<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Richmond County<\/td><td class=\"n\">$698,074<\/td><td class=\"n\">$191,433<\/td><td class=\"n up\">+13.9%<\/td><td class=\"n\">$612,950<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">1239<\/td><td class=\"n\">987<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Cherokee County<\/td><td class=\"n\">$521,755<\/td><td class=\"n\">$189,859<\/td><td class=\"n up\">+25.0%<\/td><td class=\"n\">$417,278<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">1295<\/td><td class=\"n\">1193<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Cumberland County<\/td><td class=\"n\">$5.09 million<\/td><td class=\"n\">$189,280<\/td><td class=\"n up\">+0.8%<\/td><td class=\"n\">$5.05 million<\/td><td class=\"n\">$14.87 million<\/td><td class=\"n\">1310<\/td><td class=\"n\">201<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Chowan County<\/td><td class=\"n\">$268,112<\/td><td class=\"n\">$188,740<\/td><td class=\"n up\">+28.1%<\/td><td class=\"n\">$209,228<\/td><td class=\"n\">$396,787<\/td><td class=\"n\">1325<\/td><td class=\"n\">1743<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Dare County<\/td><td class=\"n\">$624,721<\/td><td class=\"n\">$188,526<\/td><td class=\"n up\">+0.5%<\/td><td class=\"n\">$621,791<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">1335<\/td><td class=\"n\">1066<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Sampson County<\/td><td class=\"n\">$957,561<\/td><td class=\"n\">$187,022<\/td><td class=\"n up\">+12.8%<\/td><td class=\"n\">$848,700<\/td><td class=\"n\">$2.14 million<\/td><td class=\"n\">1381<\/td><td class=\"n\">795<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Surry County<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">$184,568<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$2.99 million<\/td><td class=\"n\">1453<\/td><td class=\"n\">722<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Lee County<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$183,217<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$3.00 million<\/td><td class=\"n\">1489<\/td><td class=\"n\">741<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Jones County<\/td><td class=\"n\">$181,757<\/td><td class=\"n\">$182,925<\/td><td class=\"n up\">+28.8%<\/td><td class=\"n\">$141,155<\/td><td class=\"n\">$284,922<\/td><td class=\"n\">1490<\/td><td class=\"n\">2015<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Caldwell County<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">$181,324<\/td><td class=\"n up\">+10.1%<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$2.88 million<\/td><td class=\"n\">1543<\/td><td class=\"n\">678<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Craven County<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">$181,102<\/td><td class=\"n up\">+0.5%<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$4.43 million<\/td><td class=\"n\">1551<\/td><td class=\"n\">556<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Rutherford County<\/td><td class=\"n\">$940,811<\/td><td class=\"n\">$176,870<\/td><td class=\"n up\">+19.1%<\/td><td class=\"n\">$789,763<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">1669<\/td><td class=\"n\">807<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Hyde County<\/td><td class=\"n\">$90,764<\/td><td class=\"n\">$176,575<\/td><td class=\"n up\">+27.3%<\/td><td class=\"n\">$71,314<\/td><td class=\"n\">$143,627<\/td><td class=\"n\">1677<\/td><td class=\"n\">2445<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Alexander County<\/td><td class=\"n\">$539,563<\/td><td class=\"n\">$176,552<\/td><td class=\"n up\">+17.4%<\/td><td class=\"n\">$459,713<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">1678<\/td><td class=\"n\">1169<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Swain County<\/td><td class=\"n\">$218,343<\/td><td class=\"n\">$175,604<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$214,533<\/td><td class=\"n\">$786,209<\/td><td class=\"n\">1706<\/td><td class=\"n\">1908<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Tyrrell County<\/td><td class=\"n\">$72,177<\/td><td class=\"n\">$175,024<\/td><td class=\"n up\">+33.1%<\/td><td class=\"n\">$54,223<\/td><td class=\"n\">$119,302<\/td><td class=\"n\">1725<\/td><td class=\"n\">2555<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Pender County<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">$173,741<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$928,266<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">1753<\/td><td class=\"n\">764<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Alamance County<\/td><td class=\"n\">$2.56 million<\/td><td class=\"n\">$173,683<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">$6.94 million<\/td><td class=\"n\">1755<\/td><td class=\"n\">368<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Halifax County<\/td><td class=\"n\">$653,972<\/td><td class=\"n\">$173,643<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$565,800<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">1756<\/td><td class=\"n\">1026<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Wilkes County<\/td><td class=\"n\">$917,819<\/td><td class=\"n\">$173,065<\/td><td class=\"n up\">+17.1%<\/td><td class=\"n\">$783,869<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">1775<\/td><td class=\"n\">817<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Catawba County<\/td><td class=\"n\">$2.27 million<\/td><td class=\"n\">$169,171<\/td><td class=\"n up\">+0.7%<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">$6.66 million<\/td><td class=\"n\">1861<\/td><td class=\"n\">411<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Mitchell County<\/td><td class=\"n\">$203,654<\/td><td class=\"n\">$167,980<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$180,349<\/td><td class=\"n\">$493,218<\/td><td class=\"n\">1896<\/td><td class=\"n\">1960<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Macon County<\/td><td class=\"n\">$516,343<\/td><td class=\"n\">$166,953<\/td><td class=\"n up\">+20.4%<\/td><td class=\"n\">$428,771<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">1927<\/td><td class=\"n\">1209<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Hertford County<\/td><td class=\"n\">$250,298<\/td><td class=\"n\">$166,656<\/td><td class=\"n up\">+20.8%<\/td><td class=\"n\">$207,165<\/td><td class=\"n\">$504,855<\/td><td class=\"n\">1933<\/td><td class=\"n\">1799<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Bertie County<\/td><td class=\"n\">$224,242<\/td><td class=\"n\">$166,444<\/td><td class=\"n up\">+22.1%<\/td><td class=\"n\">$183,590<\/td><td class=\"n\">$431,784<\/td><td class=\"n\">1943<\/td><td class=\"n\">1887<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Montgomery County<\/td><td class=\"n\">$337,739<\/td><td class=\"n\">$164,702<\/td><td class=\"n up\">+16.5%<\/td><td class=\"n\">$289,973<\/td><td class=\"n\">$722,414<\/td><td class=\"n\">1994<\/td><td class=\"n\">1557<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Carteret County<\/td><td class=\"n\">$897,100<\/td><td class=\"n\">$163,466<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$863,435<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">2030<\/td><td class=\"n\">828<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Washington County<\/td><td class=\"n\">$128,235<\/td><td class=\"n\">$163,029<\/td><td class=\"n up\">+24.3%<\/td><td class=\"n\">$103,141<\/td><td class=\"n\">$256,510<\/td><td class=\"n\">2044<\/td><td class=\"n\">2248<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Davie County<\/td><td class=\"n\">$577,985<\/td><td class=\"n\">$162,914<\/td><td class=\"n down\">-2.4%<\/td><td class=\"n\">$592,322<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">2049<\/td><td class=\"n\">1112<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Wilson County<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$162,897<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$2.94 million<\/td><td class=\"n\">2051<\/td><td class=\"n\">751<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Gates County<\/td><td class=\"n\">$113,726<\/td><td class=\"n\">$160,302<\/td><td class=\"n down\">-1.8%<\/td><td class=\"n\">$115,812<\/td><td class=\"n\">$292,690<\/td><td class=\"n\">2119<\/td><td class=\"n\">2327<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Beaufort County<\/td><td class=\"n\">$545,123<\/td><td class=\"n\">$160,024<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$539,278<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">2129<\/td><td class=\"n\">1163<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Pamlico County<\/td><td class=\"n\">$139,492<\/td><td class=\"n\">$158,654<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$143,218<\/td><td class=\"n\">$261,073<\/td><td class=\"n\">2157<\/td><td class=\"n\">2196<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Scotland County<\/td><td class=\"n\">$375,226<\/td><td class=\"n\">$154,789<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$343,606<\/td><td class=\"n\">$916,473<\/td><td class=\"n\">2245<\/td><td class=\"n\">1465<\/td><\/tr><tr><td class=\"r\">44<\/td><td>McDowell County<\/td><td class=\"n\">$499,717<\/td><td class=\"n\">$151,588<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$495,075<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">2326<\/td><td class=\"n\">1236<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Lincoln County<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$151,479<\/td><td class=\"n down\">-1.8%<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">2328<\/td><td class=\"n\">703<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Vance County<\/td><td class=\"n\">$466,629<\/td><td class=\"n\">$151,145<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$452,640<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">2335<\/td><td class=\"n\">1286<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Iredell County<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$150,637<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$7.07 million<\/td><td class=\"n\">2348<\/td><td class=\"n\">384<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Avery County<\/td><td class=\"n\">$172,072<\/td><td class=\"n\">$150,235<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$170,035<\/td><td class=\"n\">$537,819<\/td><td class=\"n\">2355<\/td><td class=\"n\">2050<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Wayne County<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$150,165<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$4.17 million<\/td><td class=\"n\">2356<\/td><td class=\"n\">604<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Caswell County<\/td><td class=\"n\">$221,244<\/td><td class=\"n\">$149,479<\/td><td class=\"n up\">+25.3%<\/td><td class=\"n\">$176,518<\/td><td class=\"n\">$415,217<\/td><td class=\"n\">2370<\/td><td class=\"n\">1899<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Yadkin County<\/td><td class=\"n\">$405,116<\/td><td class=\"n\">$149,303<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$406,669<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">2378<\/td><td class=\"n\">1391<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Stanly County<\/td><td class=\"n\">$758,410<\/td><td class=\"n\">$148,799<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$742,613<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">2382<\/td><td class=\"n\">934<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Cleveland County<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$148,681<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$3.77 million<\/td><td class=\"n\">2386<\/td><td class=\"n\">691<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Guilford County<\/td><td class=\"n\">$6.49 million<\/td><td class=\"n\">$148,097<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$6.22 million<\/td><td class=\"n\">$17.91 million<\/td><td class=\"n\">2394<\/td><td class=\"n\">160<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Burke County<\/td><td class=\"n\">$980,120<\/td><td class=\"n\">$147,781<\/td><td class=\"n up\">+1.7%<\/td><td class=\"n\">$963,629<\/td><td class=\"n\">$2.98 million<\/td><td class=\"n\">2401<\/td><td class=\"n\">779<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Rowan County<\/td><td class=\"n\">$1.75 million<\/td><td class=\"n\">$147,771<\/td><td class=\"n down\">-0.0%<\/td><td class=\"n\">$1.75 million<\/td><td class=\"n\">$5.12 million<\/td><td class=\"n\">2402<\/td><td class=\"n\">516<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Robeson County<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$147,300<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$3.96 million<\/td><td class=\"n\">2409<\/td><td class=\"n\">622<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Pitt County<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">$146,218<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$1.93 million<\/td><td class=\"n\">$6.72 million<\/td><td class=\"n\">2425<\/td><td class=\"n\">441<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Duplin County<\/td><td class=\"n\">$534,989<\/td><td class=\"n\">$145,509<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$530,438<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">2441<\/td><td class=\"n\">1175<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Anson County<\/td><td class=\"n\">$193,494<\/td><td class=\"n\">$145,251<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$177,402<\/td><td class=\"n\">$492,743<\/td><td class=\"n\">2448<\/td><td class=\"n\">1986<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Pasquotank County<\/td><td class=\"n\">$424,415<\/td><td class=\"n\">$144,904<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$429,655<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">2458<\/td><td class=\"n\">1350<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Lenoir County<\/td><td class=\"n\">$563,648<\/td><td class=\"n\">$142,648<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$556,960<\/td><td class=\"n\">$1.65 million<\/td><td class=\"n\">2490<\/td><td class=\"n\">1132<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Perquimans County<\/td><td class=\"n\">$87,538<\/td><td class=\"n\">$142,064<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$87,228<\/td><td class=\"n\">$262,107<\/td><td class=\"n\">2503<\/td><td class=\"n\">2462<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Davidson County<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">$142,008<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$5.81 million<\/td><td class=\"n\">2506<\/td><td class=\"n\">464<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Graham County<\/td><td class=\"n\">$27,261<\/td><td class=\"n\">$141,694<\/td><td class=\"n down\">-21.6%<\/td><td class=\"n\">$34,773<\/td><td class=\"n\">$124,247<\/td><td class=\"n\">2510<\/td><td class=\"n\">2860<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Cabarrus County<\/td><td class=\"n\">$2.70 million<\/td><td class=\"n\">$141,329<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$2.67 million<\/td><td class=\"n\">$8.06 million<\/td><td class=\"n\">2520<\/td><td class=\"n\">355<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Watauga County<\/td><td class=\"n\">$539,475<\/td><td class=\"n\">$140,855<\/td><td class=\"n down\">-18.3%<\/td><td class=\"n\">$660,100<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">2526<\/td><td class=\"n\">1170<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Haywood County<\/td><td class=\"n\">$632,717<\/td><td class=\"n\">$140,643<\/td><td class=\"n down\">-9.8%<\/td><td class=\"n\">$701,357<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">2528<\/td><td class=\"n\">1054<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Alleghany County<\/td><td class=\"n\">$57,103<\/td><td class=\"n\">$139,788<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$55,696<\/td><td class=\"n\">$183,020<\/td><td class=\"n\">2541<\/td><td class=\"n\">2652<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Polk County<\/td><td class=\"n\">$154,029<\/td><td class=\"n\">$139,226<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$144,986<\/td><td class=\"n\">$489,968<\/td><td class=\"n\">2554<\/td><td class=\"n\">2116<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Currituck County<\/td><td class=\"n\">$290,649<\/td><td class=\"n\">$138,977<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$289,678<\/td><td class=\"n\">$854,372<\/td><td class=\"n\">2556<\/td><td class=\"n\">1681<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Granville County<\/td><td class=\"n\">$598,426<\/td><td class=\"n\">$138,923<\/td><td class=\"n up\">+0.0%<\/td><td class=\"n\">$598,216<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">2559<\/td><td class=\"n\">1092<\/td><\/tr><tr><td class=\"r\">73<\/td><td>New Hanover County<\/td><td class=\"n\">$2.59 million<\/td><td class=\"n\">$138,112<\/td><td class=\"n down\">-2.9%<\/td><td class=\"n\">$2.67 million<\/td><td class=\"n\">$8.26 million<\/td><td class=\"n\">2576<\/td><td class=\"n\">364<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Brunswick County<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$138,063<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">$5.18 million<\/td><td class=\"n\">2577<\/td><td class=\"n\">498<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Clay County<\/td><td class=\"n\">$59,134<\/td><td class=\"n\">$138,025<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$60,411<\/td><td class=\"n\">$167,059<\/td><td class=\"n\">2580<\/td><td class=\"n\">2636<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Bladen County<\/td><td class=\"n\">$249,118<\/td><td class=\"n\">$137,538<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$259,030<\/td><td class=\"n\">$823,211<\/td><td class=\"n\">2587<\/td><td class=\"n\">1802<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Person County<\/td><td class=\"n\">$361,657<\/td><td class=\"n\">$137,165<\/td><td class=\"n down\">-5.5%<\/td><td class=\"n\">$382,505<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">2590<\/td><td class=\"n\">1499<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Jackson County<\/td><td class=\"n\">$402,269<\/td><td class=\"n\">$136,064<\/td><td class=\"n down\">-10.1%<\/td><td class=\"n\">$447,336<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">2606<\/td><td class=\"n\">1399<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Ashe County<\/td><td class=\"n\">$211,873<\/td><td class=\"n\">$135,375<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$212,175<\/td><td class=\"n\">$605,091<\/td><td class=\"n\">2612<\/td><td class=\"n\">1929<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Hoke County<\/td><td class=\"n\">$522,816<\/td><td class=\"n\">$135,150<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$523,955<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">2616<\/td><td class=\"n\">1189<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Gaston County<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">$134,990<\/td><td class=\"n down\">-7.0%<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$8.59 million<\/td><td class=\"n\">2620<\/td><td class=\"n\">375<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Forsyth County<\/td><td class=\"n\">$4.16 million<\/td><td class=\"n\">$134,636<\/td><td class=\"n down\">-2.2%<\/td><td class=\"n\">$4.26 million<\/td><td class=\"n\">$13.03 million<\/td><td class=\"n\">2623<\/td><td class=\"n\">236<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Randolph County<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">$133,987<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">$4.33 million<\/td><td class=\"n\">2630<\/td><td class=\"n\">572<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Durham County<\/td><td class=\"n\">$3.54 million<\/td><td class=\"n\">$133,043<\/td><td class=\"n down\">-1.1%<\/td><td class=\"n\">$3.58 million<\/td><td class=\"n\">$10.05 million<\/td><td class=\"n\">2636<\/td><td class=\"n\">274<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Camden County<\/td><td class=\"n\">$27,619<\/td><td class=\"n\">$131,897<\/td><td class=\"n down\">-60.8%<\/td><td class=\"n\">$70,430<\/td><td class=\"n\">$326,160<\/td><td class=\"n\">2651<\/td><td class=\"n\">2858<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Henderson County<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$129,725<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$3.45 million<\/td><td class=\"n\">2678<\/td><td class=\"n\">695<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Buncombe County<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$129,339<\/td><td class=\"n down\">-7.3%<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$9.66 million<\/td><td class=\"n\">2687<\/td><td class=\"n\">353<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Transylvania County<\/td><td class=\"n\">$242,003<\/td><td class=\"n\">$127,647<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$237,813<\/td><td class=\"n\">$743,574<\/td><td class=\"n\">2716<\/td><td class=\"n\">1826<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Northampton County<\/td><td class=\"n\">$59,035<\/td><td class=\"n\">$126,242<\/td><td class=\"n down\">-22.4%<\/td><td class=\"n\">$76,029<\/td><td class=\"n\">$261,453<\/td><td class=\"n\">2732<\/td><td class=\"n\">2637<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Harnett County<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$125,017<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">$3.16 million<\/td><td class=\"n\">2741<\/td><td class=\"n\">615<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Greene County<\/td><td class=\"n\">$72,776<\/td><td class=\"n\">$119,661<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$71,020<\/td><td class=\"n\">$220,593<\/td><td class=\"n\">2795<\/td><td class=\"n\">2549<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Columbus County<\/td><td class=\"n\">$350,785<\/td><td class=\"n\">$119,410<\/td><td class=\"n up\">+2.6%<\/td><td class=\"n\">$341,838<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">2800<\/td><td class=\"n\">1529<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Franklin County<\/td><td class=\"n\">$643,999<\/td><td class=\"n\">$119,148<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$615,897<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">2804<\/td><td class=\"n\">1040<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Stokes County<\/td><td class=\"n\">$302,606<\/td><td class=\"n\">$118,238<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$298,224<\/td><td class=\"n\">$891,789<\/td><td class=\"n\">2817<\/td><td class=\"n\">1652<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Moore County<\/td><td class=\"n\">$841,971<\/td><td class=\"n\">$113,023<\/td><td class=\"n down\">-8.4%<\/td><td class=\"n\">$919,425<\/td><td class=\"n\">$3.03 million<\/td><td class=\"n\">2882<\/td><td class=\"n\">866<\/td><\/tr><tr><td class=\"r\">96<\/td><td>Orange County<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">$111,651<\/td><td class=\"n up\">+1.0%<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$3.51 million<\/td><td class=\"n\">2895<\/td><td class=\"n\">679<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Union County<\/td><td class=\"n\">$2.13 million<\/td><td class=\"n\">$108,556<\/td><td class=\"n down\">-9.5%<\/td><td class=\"n\">$2.35 million<\/td><td class=\"n\">$7.51 million<\/td><td class=\"n\">2930<\/td><td class=\"n\">429<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Nash County<\/td><td class=\"n\">$620,218<\/td><td class=\"n\">$101,317<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$604,110<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">3011<\/td><td class=\"n\">1070<\/td><\/tr><tr><td class=\"r\">99<\/td><td>Johnston County<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$98,792<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$1.80 million<\/td><td class=\"n\">$5.11 million<\/td><td class=\"n\">3031<\/td><td class=\"n\">499<\/td><\/tr><tr><td class=\"r\">100<\/td><td>Chatham County<\/td><td class=\"n\">$479,005<\/td><td class=\"n\">$98,317<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$473,858<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">3035<\/td><td class=\"n\">1264<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 North Carolina counties (100), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Mecklenburg County<\/td><td class=\"n\">370,964<\/td><td class=\"n\">315,319<\/td><td class=\"n\">37,096<\/td><td class=\"n\">18,548<\/td><td class=\"n\">$16.8 million<\/td><td class=\"n\">$7.22 million<\/td><\/tr><tr><td>Wake County<\/td><td class=\"n\">359,879<\/td><td class=\"n\">305,897<\/td><td class=\"n\">35,988<\/td><td class=\"n\">17,994<\/td><td class=\"n\">$16.3 million<\/td><td class=\"n\">$7.00 million<\/td><\/tr><tr><td>Guilford County<\/td><td class=\"n\">100,005<\/td><td class=\"n\">85,004<\/td><td class=\"n\">10,001<\/td><td class=\"n\">5,000<\/td><td class=\"n\">$4.54 million<\/td><td class=\"n\">$1.95 million<\/td><\/tr><tr><td>Cumberland County<\/td><td class=\"n\">78,444<\/td><td class=\"n\">66,677<\/td><td class=\"n\">7,844<\/td><td class=\"n\">3,922<\/td><td class=\"n\">$3.56 million<\/td><td class=\"n\">$1.53 million<\/td><\/tr><tr><td>Onslow County<\/td><td class=\"n\">67,631<\/td><td class=\"n\">57,486<\/td><td class=\"n\">6,763<\/td><td class=\"n\">3,382<\/td><td class=\"n\">$3.07 million<\/td><td class=\"n\">$1.32 million<\/td><\/tr><tr><td>Forsyth County<\/td><td class=\"n\">64,161<\/td><td class=\"n\">54,537<\/td><td class=\"n\">6,416<\/td><td class=\"n\">3,208<\/td><td class=\"n\">$2.91 million<\/td><td class=\"n\">$1.25 million<\/td><\/tr><tr><td>Durham County<\/td><td class=\"n\">54,554<\/td><td class=\"n\">46,371<\/td><td class=\"n\">5,455<\/td><td class=\"n\">2,728<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$1.06 million<\/td><\/tr><tr><td>Buncombe County<\/td><td class=\"n\">41,923<\/td><td class=\"n\">35,635<\/td><td class=\"n\">4,192<\/td><td class=\"n\">2,096<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$815,702<\/td><\/tr><tr><td>Cabarrus County<\/td><td class=\"n\">41,697<\/td><td class=\"n\">35,443<\/td><td class=\"n\">4,170<\/td><td class=\"n\">2,085<\/td><td class=\"n\">$1.89 million<\/td><td class=\"n\">$811,307<\/td><\/tr><tr><td>New Hanover County<\/td><td class=\"n\">39,966<\/td><td class=\"n\">33,971<\/td><td class=\"n\">3,997<\/td><td class=\"n\">1,998<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$777,624<\/td><\/tr><tr><td>Alamance County<\/td><td class=\"n\">39,428<\/td><td class=\"n\">33,514<\/td><td class=\"n\">3,943<\/td><td class=\"n\">1,971<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$767,146<\/td><\/tr><tr><td>Gaston County<\/td><td class=\"n\">39,009<\/td><td class=\"n\">33,158<\/td><td class=\"n\">3,901<\/td><td class=\"n\">1,950<\/td><td class=\"n\">$1.77 million<\/td><td class=\"n\">$759,003<\/td><\/tr><tr><td>Iredell County<\/td><td class=\"n\">37,974<\/td><td class=\"n\">32,278<\/td><td class=\"n\">3,797<\/td><td class=\"n\">1,899<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$738,869<\/td><\/tr><tr><td>Catawba County<\/td><td class=\"n\">34,954<\/td><td class=\"n\">29,710<\/td><td class=\"n\">3,495<\/td><td class=\"n\">1,748<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">$680,092<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">32,829<\/td><td class=\"n\">27,904<\/td><td class=\"n\">3,283<\/td><td class=\"n\">1,641<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">$638,750<\/td><\/tr><tr><td>Pitt County<\/td><td class=\"n\">31,558<\/td><td class=\"n\">26,824<\/td><td class=\"n\">3,156<\/td><td class=\"n\">1,578<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">$614,028<\/td><\/tr><tr><td>Davidson County<\/td><td class=\"n\">29,983<\/td><td class=\"n\">25,486<\/td><td class=\"n\">2,998<\/td><td class=\"n\">1,499<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$583,384<\/td><\/tr><tr><td>Brunswick County<\/td><td class=\"n\">28,049<\/td><td class=\"n\">23,841<\/td><td class=\"n\">2,805<\/td><td class=\"n\">1,402<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$545,741<\/td><\/tr><tr><td>Johnston County<\/td><td class=\"n\">27,931<\/td><td class=\"n\">23,741<\/td><td class=\"n\">2,793<\/td><td class=\"n\">1,397<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$543,449<\/td><\/tr><tr><td>Rowan County<\/td><td class=\"n\">26,988<\/td><td class=\"n\">22,940<\/td><td class=\"n\">2,699<\/td><td class=\"n\">1,349<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$525,102<\/td><\/tr><tr><td>Craven County<\/td><td class=\"n\">23,619<\/td><td class=\"n\">20,076<\/td><td class=\"n\">2,362<\/td><td class=\"n\">1,181<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$459,563<\/td><\/tr><tr><td>Rockingham County<\/td><td class=\"n\">23,215<\/td><td class=\"n\">19,733<\/td><td class=\"n\">2,322<\/td><td class=\"n\">1,161<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$451,696<\/td><\/tr><tr><td>Randolph County<\/td><td class=\"n\">22,940<\/td><td class=\"n\">19,499<\/td><td class=\"n\">2,294<\/td><td class=\"n\">1,147<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$446,341<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">21,572<\/td><td class=\"n\">18,336<\/td><td class=\"n\">2,157<\/td><td class=\"n\">1,079<\/td><td class=\"n\">$979,360<\/td><td class=\"n\">$419,726<\/td><\/tr><tr><td>Harnett County<\/td><td class=\"n\">21,049<\/td><td class=\"n\">17,891<\/td><td class=\"n\">2,105<\/td><td class=\"n\">1,052<\/td><td class=\"n\">$955,600<\/td><td class=\"n\">$409,543<\/td><\/tr><tr><td>Robeson County<\/td><td class=\"n\">20,616<\/td><td class=\"n\">17,524<\/td><td class=\"n\">2,062<\/td><td class=\"n\">1,031<\/td><td class=\"n\">$935,965<\/td><td class=\"n\">$401,128<\/td><\/tr><tr><td>Caldwell County<\/td><td class=\"n\">18,409<\/td><td class=\"n\">15,648<\/td><td class=\"n\">1,841<\/td><td class=\"n\">920<\/td><td class=\"n\">$835,785<\/td><td class=\"n\">$358,193<\/td><\/tr><tr><td>Orange County<\/td><td class=\"n\">18,400<\/td><td class=\"n\">15,640<\/td><td class=\"n\">1,840<\/td><td class=\"n\">920<\/td><td class=\"n\">$835,339<\/td><td class=\"n\">$358,002<\/td><\/tr><tr><td>Cleveland County<\/td><td class=\"n\">17,884<\/td><td class=\"n\">15,201<\/td><td class=\"n\">1,788<\/td><td class=\"n\">894<\/td><td class=\"n\">$811,907<\/td><td class=\"n\">$347,960<\/td><\/tr><tr><td>Henderson County<\/td><td class=\"n\">17,737<\/td><td class=\"n\">15,077<\/td><td class=\"n\">1,774<\/td><td class=\"n\">887<\/td><td class=\"n\">$805,261<\/td><td class=\"n\">$345,112<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">17,490<\/td><td class=\"n\">14,867<\/td><td class=\"n\">1,749<\/td><td class=\"n\">875<\/td><td class=\"n\">$794,062<\/td><td class=\"n\">$340,312<\/td><\/tr><tr><td>Surry County<\/td><td class=\"n\">16,890<\/td><td class=\"n\">14,356<\/td><td class=\"n\">1,689<\/td><td class=\"n\">844<\/td><td class=\"n\">$766,800<\/td><td class=\"n\">$328,629<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">16,268<\/td><td class=\"n\">13,827<\/td><td class=\"n\">1,627<\/td><td class=\"n\">813<\/td><td class=\"n\">$738,542<\/td><td class=\"n\">$316,518<\/td><\/tr><tr><td>Wilson County<\/td><td class=\"n\">15,865<\/td><td class=\"n\">13,486<\/td><td class=\"n\">1,587<\/td><td class=\"n\">793<\/td><td class=\"n\">$720,280<\/td><td class=\"n\">$308,691<\/td><\/tr><tr><td>Pender County<\/td><td class=\"n\">15,468<\/td><td class=\"n\">13,148<\/td><td class=\"n\">1,547<\/td><td class=\"n\">773<\/td><td class=\"n\">$702,264<\/td><td class=\"n\">$300,970<\/td><\/tr><tr><td>Burke County<\/td><td class=\"n\">15,112<\/td><td class=\"n\">12,845<\/td><td class=\"n\">1,511<\/td><td class=\"n\">756<\/td><td class=\"n\">$686,084<\/td><td class=\"n\">$294,036<\/td><\/tr><tr><td>Sampson County<\/td><td class=\"n\">14,764<\/td><td class=\"n\">12,550<\/td><td class=\"n\">1,476<\/td><td class=\"n\">738<\/td><td class=\"n\">$670,293<\/td><td class=\"n\">$287,268<\/td><\/tr><tr><td>Rutherford County<\/td><td class=\"n\">14,506<\/td><td class=\"n\">12,330<\/td><td class=\"n\">1,451<\/td><td class=\"n\">725<\/td><td class=\"n\">$658,567<\/td><td class=\"n\">$282,243<\/td><\/tr><tr><td>Wilkes County<\/td><td class=\"n\">14,151<\/td><td class=\"n\">12,029<\/td><td class=\"n\">1,415<\/td><td class=\"n\">708<\/td><td class=\"n\">$642,473<\/td><td class=\"n\">$275,346<\/td><\/tr><tr><td>Carteret County<\/td><td class=\"n\">13,832<\/td><td class=\"n\">11,757<\/td><td class=\"n\">1,383<\/td><td class=\"n\">692<\/td><td class=\"n\">$627,970<\/td><td class=\"n\">$269,130<\/td><\/tr><tr><td>Moore County<\/td><td class=\"n\">12,982<\/td><td class=\"n\">11,035<\/td><td class=\"n\">1,298<\/td><td class=\"n\">649<\/td><td class=\"n\">$589,380<\/td><td class=\"n\">$252,591<\/td><\/tr><tr><td>Edgecombe County<\/td><td class=\"n\">12,863<\/td><td class=\"n\">10,934<\/td><td class=\"n\">1,286<\/td><td class=\"n\">643<\/td><td class=\"n\">$583,976<\/td><td class=\"n\">$250,275<\/td><\/tr><tr><td>Stanly County<\/td><td class=\"n\">11,694<\/td><td class=\"n\">9,940<\/td><td class=\"n\">1,169<\/td><td class=\"n\">585<\/td><td class=\"n\">$530,887<\/td><td class=\"n\">$227,523<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">11,018<\/td><td class=\"n\">9,365<\/td><td class=\"n\">1,102<\/td><td class=\"n\">551<\/td><td class=\"n\">$500,197<\/td><td class=\"n\">$214,370<\/td><\/tr><tr><td>Richmond County<\/td><td class=\"n\">10,763<\/td><td class=\"n\">9,149<\/td><td class=\"n\">1,076<\/td><td class=\"n\">538<\/td><td class=\"n\">$488,651<\/td><td class=\"n\">$209,422<\/td><\/tr><tr><td>Halifax County<\/td><td class=\"n\">10,083<\/td><td class=\"n\">8,571<\/td><td class=\"n\">1,008<\/td><td class=\"n\">504<\/td><td class=\"n\">$457,780<\/td><td class=\"n\">$196,191<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">9,930<\/td><td class=\"n\">8,440<\/td><td class=\"n\">993<\/td><td class=\"n\">496<\/td><td class=\"n\">$450,799<\/td><td class=\"n\">$193,200<\/td><\/tr><tr><td>Haywood County<\/td><td class=\"n\">9,756<\/td><td class=\"n\">8,292<\/td><td class=\"n\">976<\/td><td class=\"n\">488<\/td><td class=\"n\">$442,902<\/td><td class=\"n\">$189,815<\/td><\/tr><tr><td>Dare County<\/td><td class=\"n\">9,632<\/td><td class=\"n\">8,187<\/td><td class=\"n\">963<\/td><td class=\"n\">482<\/td><td class=\"n\">$437,305<\/td><td class=\"n\">$187,416<\/td><\/tr><tr><td>Nash County<\/td><td class=\"n\">9,563<\/td><td class=\"n\">8,128<\/td><td class=\"n\">956<\/td><td class=\"n\">478<\/td><td class=\"n\">$434,152<\/td><td class=\"n\">$186,065<\/td><\/tr><tr><td>Granville County<\/td><td class=\"n\">9,227<\/td><td class=\"n\">7,843<\/td><td class=\"n\">923<\/td><td class=\"n\">461<\/td><td class=\"n\">$418,898<\/td><td class=\"n\">$179,528<\/td><\/tr><tr><td>Davie County<\/td><td class=\"n\">8,912<\/td><td class=\"n\">7,575<\/td><td class=\"n\">891<\/td><td class=\"n\">446<\/td><td class=\"n\">$404,589<\/td><td class=\"n\">$173,395<\/td><\/tr><tr><td>Lenoir County<\/td><td class=\"n\">8,691<\/td><td class=\"n\">7,387<\/td><td class=\"n\">869<\/td><td class=\"n\">435<\/td><td class=\"n\">$394,554<\/td><td class=\"n\">$169,094<\/td><\/tr><tr><td>Beaufort County<\/td><td class=\"n\">8,405<\/td><td class=\"n\">7,144<\/td><td class=\"n\">841<\/td><td class=\"n\">420<\/td><td class=\"n\">$381,586<\/td><td class=\"n\">$163,537<\/td><\/tr><tr><td>Alexander County<\/td><td class=\"n\">8,319<\/td><td class=\"n\">7,071<\/td><td class=\"n\">832<\/td><td class=\"n\">416<\/td><td class=\"n\">$377,694<\/td><td class=\"n\">$161,869<\/td><\/tr><tr><td>Watauga County<\/td><td class=\"n\">8,318<\/td><td class=\"n\">7,070<\/td><td class=\"n\">832<\/td><td class=\"n\">416<\/td><td class=\"n\">$377,632<\/td><td class=\"n\">$161,842<\/td><\/tr><tr><td>Duplin County<\/td><td class=\"n\">8,249<\/td><td class=\"n\">7,011<\/td><td class=\"n\">825<\/td><td class=\"n\">412<\/td><td class=\"n\">$374,492<\/td><td class=\"n\">$160,497<\/td><\/tr><tr><td>Hoke County<\/td><td class=\"n\">8,061<\/td><td class=\"n\">6,852<\/td><td class=\"n\">806<\/td><td class=\"n\">403<\/td><td class=\"n\">$365,971<\/td><td class=\"n\">$156,845<\/td><\/tr><tr><td>Cherokee County<\/td><td class=\"n\">8,045<\/td><td class=\"n\">6,838<\/td><td class=\"n\">804<\/td><td class=\"n\">402<\/td><td class=\"n\">$365,229<\/td><td class=\"n\">$156,527<\/td><\/tr><tr><td>Macon County<\/td><td class=\"n\">7,961<\/td><td class=\"n\">6,767<\/td><td class=\"n\">796<\/td><td class=\"n\">398<\/td><td class=\"n\">$361,440<\/td><td class=\"n\">$154,903<\/td><\/tr><tr><td>McDowell County<\/td><td class=\"n\">7,705<\/td><td class=\"n\">6,549<\/td><td class=\"n\">770<\/td><td class=\"n\">385<\/td><td class=\"n\">$349,802<\/td><td class=\"n\">$149,915<\/td><\/tr><tr><td>Chatham County<\/td><td class=\"n\">7,386<\/td><td class=\"n\">6,278<\/td><td class=\"n\">739<\/td><td class=\"n\">369<\/td><td class=\"n\">$335,303<\/td><td class=\"n\">$143,701<\/td><\/tr><tr><td>Vance County<\/td><td class=\"n\">7,195<\/td><td class=\"n\">6,116<\/td><td class=\"n\">719<\/td><td class=\"n\">360<\/td><td class=\"n\">$326,640<\/td><td class=\"n\">$139,989<\/td><\/tr><tr><td>Martin County<\/td><td class=\"n\">6,717<\/td><td class=\"n\">5,710<\/td><td class=\"n\">672<\/td><td class=\"n\">336<\/td><td class=\"n\">$304,969<\/td><td class=\"n\">$130,701<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">6,632<\/td><td class=\"n\">5,637<\/td><td class=\"n\">663<\/td><td class=\"n\">332<\/td><td class=\"n\">$301,101<\/td><td class=\"n\">$129,043<\/td><\/tr><tr><td>Pasquotank County<\/td><td class=\"n\">6,544<\/td><td class=\"n\">5,562<\/td><td class=\"n\">654<\/td><td class=\"n\">327<\/td><td class=\"n\">$297,090<\/td><td class=\"n\">$127,324<\/td><\/tr><tr><td>Yadkin County<\/td><td class=\"n\">6,246<\/td><td class=\"n\">5,309<\/td><td class=\"n\">625<\/td><td class=\"n\">312<\/td><td class=\"n\">$283,581<\/td><td class=\"n\">$121,535<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">6,202<\/td><td class=\"n\">5,272<\/td><td class=\"n\">620<\/td><td class=\"n\">310<\/td><td class=\"n\">$281,588<\/td><td class=\"n\">$120,681<\/td><\/tr><tr><td>Scotland County<\/td><td class=\"n\">5,785<\/td><td class=\"n\">4,918<\/td><td class=\"n\">579<\/td><td class=\"n\">289<\/td><td class=\"n\">$262,658<\/td><td class=\"n\">$112,568<\/td><\/tr><tr><td>Yancey County<\/td><td class=\"n\">5,661<\/td><td class=\"n\">4,812<\/td><td class=\"n\">566<\/td><td class=\"n\">283<\/td><td class=\"n\">$257,025<\/td><td class=\"n\">$110,154<\/td><\/tr><tr><td>Person County<\/td><td class=\"n\">5,576<\/td><td class=\"n\">4,740<\/td><td class=\"n\">558<\/td><td class=\"n\">279<\/td><td class=\"n\">$253,160<\/td><td class=\"n\">$108,497<\/td><\/tr><tr><td>Columbus County<\/td><td class=\"n\">5,409<\/td><td class=\"n\">4,597<\/td><td class=\"n\">541<\/td><td class=\"n\">270<\/td><td class=\"n\">$245,550<\/td><td class=\"n\">$105,236<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">5,207<\/td><td class=\"n\">4,426<\/td><td class=\"n\">521<\/td><td class=\"n\">260<\/td><td class=\"n\">$236,417<\/td><td class=\"n\">$101,322<\/td><\/tr><tr><td>Stokes County<\/td><td class=\"n\">4,666<\/td><td class=\"n\">3,966<\/td><td class=\"n\">467<\/td><td class=\"n\">233<\/td><td class=\"n\">$211,824<\/td><td class=\"n\">$90,782<\/td><\/tr><tr><td>Currituck County<\/td><td class=\"n\">4,481<\/td><td class=\"n\">3,809<\/td><td class=\"n\">448<\/td><td class=\"n\">224<\/td><td class=\"n\">$203,454<\/td><td class=\"n\">$87,195<\/td><\/tr><tr><td>Chowan County<\/td><td class=\"n\">4,134<\/td><td class=\"n\">3,514<\/td><td class=\"n\">413<\/td><td class=\"n\">207<\/td><td class=\"n\">$187,678<\/td><td class=\"n\">$80,433<\/td><\/tr><tr><td>Hertford County<\/td><td class=\"n\">3,859<\/td><td class=\"n\">3,280<\/td><td class=\"n\">386<\/td><td class=\"n\">193<\/td><td class=\"n\">$175,209<\/td><td class=\"n\">$75,089<\/td><\/tr><tr><td>Bladen County<\/td><td class=\"n\">3,841<\/td><td class=\"n\">3,265<\/td><td class=\"n\">384<\/td><td class=\"n\">192<\/td><td class=\"n\">$174,383<\/td><td class=\"n\">$74,735<\/td><\/tr><tr><td>Transylvania County<\/td><td class=\"n\">3,731<\/td><td class=\"n\">3,172<\/td><td class=\"n\">373<\/td><td class=\"n\">187<\/td><td class=\"n\">$169,402<\/td><td class=\"n\">$72,601<\/td><\/tr><tr><td>Bertie County<\/td><td class=\"n\">3,457<\/td><td class=\"n\">2,939<\/td><td class=\"n\">346<\/td><td class=\"n\">173<\/td><td class=\"n\">$156,969<\/td><td class=\"n\">$67,273<\/td><\/tr><tr><td>Caswell County<\/td><td class=\"n\">3,411<\/td><td class=\"n\">2,900<\/td><td class=\"n\">341<\/td><td class=\"n\">171<\/td><td class=\"n\">$154,871<\/td><td class=\"n\">$66,373<\/td><\/tr><tr><td>Swain County<\/td><td class=\"n\">3,367<\/td><td class=\"n\">2,862<\/td><td class=\"n\">337<\/td><td class=\"n\">168<\/td><td class=\"n\">$152,840<\/td><td class=\"n\">$65,503<\/td><\/tr><tr><td>Ashe County<\/td><td class=\"n\">3,267<\/td><td class=\"n\">2,777<\/td><td class=\"n\">327<\/td><td class=\"n\">163<\/td><td class=\"n\">$148,311<\/td><td class=\"n\">$63,562<\/td><\/tr><tr><td>Mitchell County<\/td><td class=\"n\">3,140<\/td><td class=\"n\">2,669<\/td><td class=\"n\">314<\/td><td class=\"n\">157<\/td><td class=\"n\">$142,557<\/td><td class=\"n\">$61,096<\/td><\/tr><tr><td>Anson County<\/td><td class=\"n\">2,983<\/td><td class=\"n\">2,536<\/td><td class=\"n\">298<\/td><td class=\"n\">149<\/td><td class=\"n\">$135,446<\/td><td class=\"n\">$58,048<\/td><\/tr><tr><td>Jones County<\/td><td class=\"n\">2,802<\/td><td class=\"n\">2,382<\/td><td class=\"n\">280<\/td><td class=\"n\">140<\/td><td class=\"n\">$127,230<\/td><td class=\"n\">$54,527<\/td><\/tr><tr><td>Avery County<\/td><td class=\"n\">2,653<\/td><td class=\"n\">2,255<\/td><td class=\"n\">265<\/td><td class=\"n\">133<\/td><td class=\"n\">$120,451<\/td><td class=\"n\">$51,622<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">2,375<\/td><td class=\"n\">2,019<\/td><td class=\"n\">237<\/td><td class=\"n\">119<\/td><td class=\"n\">$107,820<\/td><td class=\"n\">$46,209<\/td><\/tr><tr><td>Pamlico County<\/td><td class=\"n\">2,151<\/td><td class=\"n\">1,828<\/td><td class=\"n\">215<\/td><td class=\"n\">108<\/td><td class=\"n\">$97,645<\/td><td class=\"n\">$41,848<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">1,977<\/td><td class=\"n\">1,681<\/td><td class=\"n\">198<\/td><td class=\"n\">99<\/td><td class=\"n\">$89,764<\/td><td class=\"n\">$38,470<\/td><\/tr><tr><td>Gates County<\/td><td class=\"n\">1,754<\/td><td class=\"n\">1,490<\/td><td class=\"n\">175<\/td><td class=\"n\">88<\/td><td class=\"n\">$79,608<\/td><td class=\"n\">$34,118<\/td><\/tr><tr><td>Hyde County<\/td><td class=\"n\">1,399<\/td><td class=\"n\">1,190<\/td><td class=\"n\">140<\/td><td class=\"n\">70<\/td><td class=\"n\">$63,535<\/td><td class=\"n\">$27,229<\/td><\/tr><tr><td>Perquimans County<\/td><td class=\"n\">1,350<\/td><td class=\"n\">1,147<\/td><td class=\"n\">135<\/td><td class=\"n\">67<\/td><td class=\"n\">$61,277<\/td><td class=\"n\">$26,261<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">1,122<\/td><td class=\"n\">954<\/td><td class=\"n\">112<\/td><td class=\"n\">56<\/td><td class=\"n\">$50,944<\/td><td class=\"n\">$21,833<\/td><\/tr><tr><td>Tyrrell County<\/td><td class=\"n\">1,113<\/td><td class=\"n\">946<\/td><td class=\"n\">111<\/td><td class=\"n\">56<\/td><td class=\"n\">$50,524<\/td><td class=\"n\">$21,653<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">912<\/td><td class=\"n\">775<\/td><td class=\"n\">91<\/td><td class=\"n\">46<\/td><td class=\"n\">$41,394<\/td><td class=\"n\">$17,740<\/td><\/tr><tr><td>Northampton County<\/td><td class=\"n\">910<\/td><td class=\"n\">774<\/td><td class=\"n\">91<\/td><td class=\"n\">46<\/td><td class=\"n\">$41,324<\/td><td class=\"n\">$17,710<\/td><\/tr><tr><td>Alleghany County<\/td><td class=\"n\">880<\/td><td class=\"n\">748<\/td><td class=\"n\">88<\/td><td class=\"n\">44<\/td><td class=\"n\">$39,972<\/td><td class=\"n\">$17,131<\/td><\/tr><tr><td>Camden County<\/td><td class=\"n\">426<\/td><td class=\"n\">362<\/td><td class=\"n\">43<\/td><td class=\"n\">21<\/td><td class=\"n\">$19,333<\/td><td class=\"n\">$8,286<\/td><\/tr><tr><td>Graham County<\/td><td class=\"n\">420<\/td><td class=\"n\">357<\/td><td class=\"n\">42<\/td><td class=\"n\">21<\/td><td class=\"n\">$19,083<\/td><td class=\"n\">$8,178<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"north-dakota\"><summary>North Dakota Spend Data<\/summary><div class=\"sds-state-body\"><h3>North Dakota Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $17.04 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $41.92 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 262,775<\/li><li><strong>2026 male fan accounts:<\/strong> 223,358 accounts &amp; $14.5 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 26,277 accounts &amp; $1.70 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 13,139 accounts &amp; $852,135 spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $11.9 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $5.11 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $278,815<\/li><li><strong>National rank (per-capita):<\/strong> #1<\/li><li><strong>National rank (total):<\/strong> #43<\/li><li><strong>Change vs FY2025:<\/strong> +11.3%<\/li><li><strong>Cities in dataset:<\/strong> 1<\/li><li><strong>Counties in dataset:<\/strong> 53<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-north-dakota-1\">Cities in North Dakota (1)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Fargo<\/td><td class=\"n\">$4.38 million<\/td><td class=\"n\">$443,918<\/td><td class=\"n up\">+22.1%<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">$9.69 million<\/td><td class=\"n\">76<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in North Dakota cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Fargo<\/td><td class=\"n\">67,568<\/td><td class=\"n\">57,433<\/td><td class=\"n\">6,757<\/td><td class=\"n\">3,378<\/td><td class=\"n\">$3.07 million<\/td><td class=\"n\">$1.31 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-north-dakota-53\">Counties in North Dakota (53), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Traill County<\/td><td class=\"n\">$388,618<\/td><td class=\"n\">$339,488<\/td><td class=\"n up\">+24.9%<\/td><td class=\"n\">$311,138<\/td><td class=\"n\">$747,489<\/td><td class=\"n\">33<\/td><td class=\"n\">1435<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Cass County<\/td><td class=\"n\">$5.25 million<\/td><td class=\"n\">$323,089<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$4.63 million<\/td><td class=\"n\">$12.53 million<\/td><td class=\"n\">47<\/td><td class=\"n\">197<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Williams County<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$309,784<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$964,381<\/td><td class=\"n\">$2.67 million<\/td><td class=\"n\">57<\/td><td class=\"n\">716<\/td><\/tr><tr><td class=\"r\">4<\/td><td>McKenzie County<\/td><td class=\"n\">$461,725<\/td><td class=\"n\">$307,869<\/td><td class=\"n up\">+2.3%<\/td><td class=\"n\">$451,224<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">60<\/td><td class=\"n\">1293<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Ward County<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$306,612<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">$4.43 million<\/td><td class=\"n\">62<\/td><td class=\"n\">518<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Bottineau County<\/td><td class=\"n\">$239,610<\/td><td class=\"n\">$305,649<\/td><td class=\"n up\">+38.4%<\/td><td class=\"n\">$173,117<\/td><td class=\"n\">$330,460<\/td><td class=\"n\">65<\/td><td class=\"n\">1839<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Foster County<\/td><td class=\"n\">$113,416<\/td><td class=\"n\">$287,371<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$106,465<\/td><td class=\"n\">$358,282<\/td><td class=\"n\">100<\/td><td class=\"n\">2330<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Burleigh County<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">$286,959<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">$5.10 million<\/td><td class=\"n\">101<\/td><td class=\"n\">400<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Walsh County<\/td><td class=\"n\">$263,294<\/td><td class=\"n\">$285,267<\/td><td class=\"n up\">+30.1%<\/td><td class=\"n\">$202,314<\/td><td class=\"n\">$392,759<\/td><td class=\"n\">107<\/td><td class=\"n\">1764<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Dunn County<\/td><td class=\"n\">$123,294<\/td><td class=\"n\">$284,241<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$121,801<\/td><td class=\"n\">$308,794<\/td><td class=\"n\">110<\/td><td class=\"n\">2269<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Cavalier County<\/td><td class=\"n\">$109,008<\/td><td class=\"n\">$283,627<\/td><td class=\"n up\">+37.4%<\/td><td class=\"n\">$79,333<\/td><td class=\"n\">$179,146<\/td><td class=\"n\">112<\/td><td class=\"n\">2349<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Mountrail County<\/td><td class=\"n\">$229,202<\/td><td class=\"n\">$280,341<\/td><td class=\"n up\">+9.6%<\/td><td class=\"n\">$209,097<\/td><td class=\"n\">$712,909<\/td><td class=\"n\">119<\/td><td class=\"n\">1877<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Ramsey County<\/td><td class=\"n\">$275,284<\/td><td class=\"n\">$280,093<\/td><td class=\"n up\">+30.4%<\/td><td class=\"n\">$211,161<\/td><td class=\"n\">$433,173<\/td><td class=\"n\">120<\/td><td class=\"n\">1723<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Pembina County<\/td><td class=\"n\">$159,541<\/td><td class=\"n\">$277,956<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$162,795<\/td><td class=\"n\">$379,593<\/td><td class=\"n\">128<\/td><td class=\"n\">2092<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Divide County<\/td><td class=\"n\">$61,968<\/td><td class=\"n\">$277,823<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$58,984<\/td><td class=\"n\">$107,231<\/td><td class=\"n\">129<\/td><td class=\"n\">2611<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Bowman County<\/td><td class=\"n\">$65,509<\/td><td class=\"n\">$274,069<\/td><td class=\"n up\">+32.2%<\/td><td class=\"n\">$49,546<\/td><td class=\"n\">$114,443<\/td><td class=\"n\">143<\/td><td class=\"n\">2590<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Griggs County<\/td><td class=\"n\">$53,078<\/td><td class=\"n\">$273,643<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$51,611<\/td><td class=\"n\">$138,769<\/td><td class=\"n\">144<\/td><td class=\"n\">2677<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Kidder County<\/td><td class=\"n\">$52,665<\/td><td class=\"n\">$272,317<\/td><td class=\"n up\">+29.4%<\/td><td class=\"n\">$40,699<\/td><td class=\"n\">$101,975<\/td><td class=\"n\">153<\/td><td class=\"n\">2679<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Adams County<\/td><td class=\"n\">$44,788<\/td><td class=\"n\">$270,409<\/td><td class=\"n up\">+40.6%<\/td><td class=\"n\">$31,851<\/td><td class=\"n\">$52,726<\/td><td class=\"n\">162<\/td><td class=\"n\">2730<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Slope County<\/td><td class=\"n\">$2,234<\/td><td class=\"n\">$267,558<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$2,064<\/td><td class=\"n\">$6,439<\/td><td class=\"n\">176<\/td><td class=\"n\">3065<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Billings County<\/td><td class=\"n\">$10,266<\/td><td class=\"n\">$267,095<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$10,322<\/td><td class=\"n\">$26,834<\/td><td class=\"n\">178<\/td><td class=\"n\">2993<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Sioux County<\/td><td class=\"n\">$64,448<\/td><td class=\"n\">$267,018<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$64,882<\/td><td class=\"n\">$172,027<\/td><td class=\"n\">180<\/td><td class=\"n\">2597<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Dickey County<\/td><td class=\"n\">$82,839<\/td><td class=\"n\">$264,573<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$68,126<\/td><td class=\"n\">$170,407<\/td><td class=\"n\">191<\/td><td class=\"n\">2489<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Sheridan County<\/td><td class=\"n\">$5,029<\/td><td class=\"n\">$263,437<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$4,424<\/td><td class=\"n\">$16,015<\/td><td class=\"n\">200<\/td><td class=\"n\">3037<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Oliver County<\/td><td class=\"n\">$15,534<\/td><td class=\"n\">$262,741<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$15,631<\/td><td class=\"n\">$45,999<\/td><td class=\"n\">205<\/td><td class=\"n\">2952<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Logan County<\/td><td class=\"n\">$13,692<\/td><td class=\"n\">$262,360<\/td><td class=\"n up\">+29.0%<\/td><td class=\"n\">$10,617<\/td><td class=\"n\">$24,484<\/td><td class=\"n\">210<\/td><td class=\"n\">2968<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Emmons County<\/td><td class=\"n\">$37,563<\/td><td class=\"n\">$260,962<\/td><td class=\"n up\">+32.7%<\/td><td class=\"n\">$28,312<\/td><td class=\"n\">$66,415<\/td><td class=\"n\">217<\/td><td class=\"n\">2785<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Mercer County<\/td><td class=\"n\">$144,266<\/td><td class=\"n\">$260,865<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$124,750<\/td><td class=\"n\">$346,255<\/td><td class=\"n\">219<\/td><td class=\"n\">2166<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Burke County<\/td><td class=\"n\">$14,732<\/td><td class=\"n\">$260,720<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$12,976<\/td><td class=\"n\">$34,888<\/td><td class=\"n\">220<\/td><td class=\"n\">2958<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Sargent County<\/td><td class=\"n\">$46,698<\/td><td class=\"n\">$260,604<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$42,173<\/td><td class=\"n\">$114,594<\/td><td class=\"n\">222<\/td><td class=\"n\">2718<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Renville County<\/td><td class=\"n\">$16,124<\/td><td class=\"n\">$259,767<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$15,336<\/td><td class=\"n\">$48,779<\/td><td class=\"n\">224<\/td><td class=\"n\">2945<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Golden Valley County<\/td><td class=\"n\">$5,031<\/td><td class=\"n\">$259,606<\/td><td class=\"n down\">-67.8%<\/td><td class=\"n\">$15,631<\/td><td class=\"n\">$93,600<\/td><td class=\"n\">226<\/td><td class=\"n\">3036<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Steele County<\/td><td class=\"n\">$2,763<\/td><td class=\"n\">$258,870<\/td><td class=\"n down\">-59.3%<\/td><td class=\"n\">$6,783<\/td><td class=\"n\">$27,989<\/td><td class=\"n\">231<\/td><td class=\"n\">3062<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Hettinger County<\/td><td class=\"n\">$16,610<\/td><td class=\"n\">$258,777<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$16,515<\/td><td class=\"n\">$45,174<\/td><td class=\"n\">233<\/td><td class=\"n\">2939<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Nelson County<\/td><td class=\"n\">$23,345<\/td><td class=\"n\">$257,782<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$22,414<\/td><td class=\"n\">$66,719<\/td><td class=\"n\">239<\/td><td class=\"n\">2888<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Towner County<\/td><td class=\"n\">$4,289<\/td><td class=\"n\">$257,642<\/td><td class=\"n down\">-63.6%<\/td><td class=\"n\">$11,797<\/td><td class=\"n\">$52,985<\/td><td class=\"n\">240<\/td><td class=\"n\">3044<\/td><\/tr><tr><td class=\"r\">37<\/td><td>McIntosh County<\/td><td class=\"n\">$10,406<\/td><td class=\"n\">$256,867<\/td><td class=\"n down\">-19.8%<\/td><td class=\"n\">$12,976<\/td><td class=\"n\">$44,638<\/td><td class=\"n\">249<\/td><td class=\"n\">2988<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Grant County<\/td><td class=\"n\">$1,388<\/td><td class=\"n\">$255,406<\/td><td class=\"n down\">-82.6%<\/td><td class=\"n\">$7,963<\/td><td class=\"n\">$36,360<\/td><td class=\"n\">255<\/td><td class=\"n\">3074<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Pierce County<\/td><td class=\"n\">$33,612<\/td><td class=\"n\">$255,245<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$33,031<\/td><td class=\"n\">$67,597<\/td><td class=\"n\">257<\/td><td class=\"n\">2819<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Eddy County<\/td><td class=\"n\">$1,555<\/td><td class=\"n\">$254,591<\/td><td class=\"n down\">-81.8%<\/td><td class=\"n\">$8,553<\/td><td class=\"n\">$40,374<\/td><td class=\"n\">261<\/td><td class=\"n\">3072<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Ransom County<\/td><td class=\"n\">$65,288<\/td><td class=\"n\">$253,954<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$62,523<\/td><td class=\"n\">$183,038<\/td><td class=\"n\">264<\/td><td class=\"n\">2592<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Wells County<\/td><td class=\"n\">$24,425<\/td><td class=\"n\">$252,838<\/td><td class=\"n up\">+2.2%<\/td><td class=\"n\">$23,888<\/td><td class=\"n\">$70,692<\/td><td class=\"n\">272<\/td><td class=\"n\">2879<\/td><\/tr><tr><td class=\"r\">43<\/td><td>McHenry County<\/td><td class=\"n\">$48,101<\/td><td class=\"n\">$251,479<\/td><td class=\"n up\">+1.9%<\/td><td class=\"n\">$47,187<\/td><td class=\"n\">$124,278<\/td><td class=\"n\">286<\/td><td class=\"n\">2709<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Morton County<\/td><td class=\"n\">$627,361<\/td><td class=\"n\">$251,060<\/td><td class=\"n up\">+28.2%<\/td><td class=\"n\">$489,269<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">291<\/td><td class=\"n\">1062<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Benson County<\/td><td class=\"n\">$48,307<\/td><td class=\"n\">$247,504<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$46,892<\/td><td class=\"n\">$135,986<\/td><td class=\"n\">310<\/td><td class=\"n\">2708<\/td><\/tr><tr><td class=\"r\">46<\/td><td>McLean County<\/td><td class=\"n\">$119,037<\/td><td class=\"n\">$245,566<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$113,248<\/td><td class=\"n\">$346,178<\/td><td class=\"n\">331<\/td><td class=\"n\">2290<\/td><\/tr><tr><td class=\"r\">47<\/td><td>LaMoure County<\/td><td class=\"n\">$4,956<\/td><td class=\"n\">$243,502<\/td><td class=\"n down\">-71.5%<\/td><td class=\"n\">$17,400<\/td><td class=\"n\">$93,761<\/td><td class=\"n\">346<\/td><td class=\"n\">3038<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Rolette County<\/td><td class=\"n\">$149,098<\/td><td class=\"n\">$243,458<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$145,100<\/td><td class=\"n\">$399,348<\/td><td class=\"n\">347<\/td><td class=\"n\">2140<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Grand Forks County<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$236,568<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$3.63 million<\/td><td class=\"n\">400<\/td><td class=\"n\">638<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Barnes County<\/td><td class=\"n\">$94,615<\/td><td class=\"n\">$233,838<\/td><td class=\"n down\">-21.2%<\/td><td class=\"n\">$120,032<\/td><td class=\"n\">$413,128<\/td><td class=\"n\">440<\/td><td class=\"n\">2428<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Stark County<\/td><td class=\"n\">$515,209<\/td><td class=\"n\">$232,050<\/td><td class=\"n down\">-5.6%<\/td><td class=\"n\">$545,598<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">462<\/td><td class=\"n\">1211<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Stutsman County<\/td><td class=\"n\">$258,857<\/td><td class=\"n\">$225,787<\/td><td class=\"n down\">-10.8%<\/td><td class=\"n\">$290,199<\/td><td class=\"n\">$956,801<\/td><td class=\"n\">545<\/td><td class=\"n\">1771<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Richland County<\/td><td class=\"n\">$140,908<\/td><td class=\"n\">$216,894<\/td><td class=\"n down\">-26.0%<\/td><td class=\"n\">$190,517<\/td><td class=\"n\">$707,902<\/td><td class=\"n\">691<\/td><td class=\"n\">2188<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 North Dakota counties (53), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Cass County<\/td><td class=\"n\">80,949<\/td><td class=\"n\">68,806<\/td><td class=\"n\">8,095<\/td><td class=\"n\">4,047<\/td><td class=\"n\">$3.68 million<\/td><td class=\"n\">$1.58 million<\/td><\/tr><tr><td>Burleigh County<\/td><td class=\"n\">36,459<\/td><td class=\"n\">30,990<\/td><td class=\"n\">3,646<\/td><td class=\"n\">1,823<\/td><td class=\"n\">$1.66 million<\/td><td class=\"n\">$709,382<\/td><\/tr><tr><td>Ward County<\/td><td class=\"n\">26,719<\/td><td class=\"n\">22,711<\/td><td class=\"n\">2,672<\/td><td class=\"n\">1,336<\/td><td class=\"n\">$1.21 million<\/td><td class=\"n\">$519,878<\/td><\/tr><tr><td>Grand Forks County<\/td><td class=\"n\">19,899<\/td><td class=\"n\">16,914<\/td><td class=\"n\">1,990<\/td><td class=\"n\">995<\/td><td class=\"n\">$903,416<\/td><td class=\"n\">$387,178<\/td><\/tr><tr><td>Williams County<\/td><td class=\"n\">17,191<\/td><td class=\"n\">14,612<\/td><td class=\"n\">1,719<\/td><td class=\"n\">860<\/td><td class=\"n\">$780,451<\/td><td class=\"n\">$334,479<\/td><\/tr><tr><td>Morton County<\/td><td class=\"n\">9,673<\/td><td class=\"n\">8,222<\/td><td class=\"n\">967<\/td><td class=\"n\">484<\/td><td class=\"n\">$439,153<\/td><td class=\"n\">$188,208<\/td><\/tr><tr><td>Stark County<\/td><td class=\"n\">7,944<\/td><td class=\"n\">6,752<\/td><td class=\"n\">794<\/td><td class=\"n\">397<\/td><td class=\"n\">$360,646<\/td><td class=\"n\">$154,563<\/td><\/tr><tr><td>McKenzie County<\/td><td class=\"n\">7,119<\/td><td class=\"n\">6,051<\/td><td class=\"n\">712<\/td><td class=\"n\">356<\/td><td class=\"n\">$323,208<\/td><td class=\"n\">$138,518<\/td><\/tr><tr><td>Traill County<\/td><td class=\"n\">5,992<\/td><td class=\"n\">5,093<\/td><td class=\"n\">599<\/td><td class=\"n\">300<\/td><td class=\"n\">$272,033<\/td><td class=\"n\">$116,585<\/td><\/tr><tr><td>Ramsey County<\/td><td class=\"n\">4,244<\/td><td class=\"n\">3,608<\/td><td class=\"n\">424<\/td><td class=\"n\">212<\/td><td class=\"n\">$192,699<\/td><td class=\"n\">$82,585<\/td><\/tr><tr><td>Walsh County<\/td><td class=\"n\">4,060<\/td><td class=\"n\">3,451<\/td><td class=\"n\">406<\/td><td class=\"n\">203<\/td><td class=\"n\">$184,306<\/td><td class=\"n\">$78,988<\/td><\/tr><tr><td>Stutsman County<\/td><td class=\"n\">3,991<\/td><td class=\"n\">3,393<\/td><td class=\"n\">399<\/td><td class=\"n\">200<\/td><td class=\"n\">$181,200<\/td><td class=\"n\">$77,657<\/td><\/tr><tr><td>Bottineau County<\/td><td class=\"n\">3,694<\/td><td class=\"n\">3,140<\/td><td class=\"n\">369<\/td><td class=\"n\">185<\/td><td class=\"n\">$167,727<\/td><td class=\"n\">$71,883<\/td><\/tr><tr><td>Mountrail County<\/td><td class=\"n\">3,534<\/td><td class=\"n\">3,004<\/td><td class=\"n\">353<\/td><td class=\"n\">177<\/td><td class=\"n\">$160,442<\/td><td class=\"n\">$68,761<\/td><\/tr><tr><td>Pembina County<\/td><td class=\"n\">2,460<\/td><td class=\"n\">2,091<\/td><td class=\"n\">246<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,679<\/td><td class=\"n\">$47,862<\/td><\/tr><tr><td>Rolette County<\/td><td class=\"n\">2,299<\/td><td class=\"n\">1,954<\/td><td class=\"n\">230<\/td><td class=\"n\">115<\/td><td class=\"n\">$104,369<\/td><td class=\"n\">$44,729<\/td><\/tr><tr><td>Mercer County<\/td><td class=\"n\">2,224<\/td><td class=\"n\">1,891<\/td><td class=\"n\">222<\/td><td class=\"n\">111<\/td><td class=\"n\">$100,986<\/td><td class=\"n\">$43,280<\/td><\/tr><tr><td>Richland County<\/td><td class=\"n\">2,173<\/td><td class=\"n\">1,847<\/td><td class=\"n\">217<\/td><td class=\"n\">109<\/td><td class=\"n\">$98,635<\/td><td class=\"n\">$42,272<\/td><\/tr><tr><td>Dunn County<\/td><td class=\"n\">1,901<\/td><td class=\"n\">1,616<\/td><td class=\"n\">190<\/td><td class=\"n\">95<\/td><td class=\"n\">$86,306<\/td><td class=\"n\">$36,988<\/td><\/tr><tr><td>McLean County<\/td><td class=\"n\">1,835<\/td><td class=\"n\">1,560<\/td><td class=\"n\">184<\/td><td class=\"n\">92<\/td><td class=\"n\">$83,326<\/td><td class=\"n\">$35,711<\/td><\/tr><tr><td>Foster County<\/td><td class=\"n\">1,749<\/td><td class=\"n\">1,486<\/td><td class=\"n\">175<\/td><td class=\"n\">87<\/td><td class=\"n\">$79,391<\/td><td class=\"n\">$34,025<\/td><\/tr><tr><td>Cavalier County<\/td><td class=\"n\">1,681<\/td><td class=\"n\">1,429<\/td><td class=\"n\">168<\/td><td class=\"n\">84<\/td><td class=\"n\">$76,305<\/td><td class=\"n\">$32,702<\/td><\/tr><tr><td>Barnes County<\/td><td class=\"n\">1,459<\/td><td class=\"n\">1,240<\/td><td class=\"n\">146<\/td><td class=\"n\">73<\/td><td class=\"n\">$66,230<\/td><td class=\"n\">$28,384<\/td><\/tr><tr><td>Dickey County<\/td><td class=\"n\">1,277<\/td><td class=\"n\">1,086<\/td><td class=\"n\">128<\/td><td class=\"n\">64<\/td><td class=\"n\">$57,987<\/td><td class=\"n\">$24,852<\/td><\/tr><tr><td>Bowman County<\/td><td class=\"n\">1,010<\/td><td class=\"n\">859<\/td><td class=\"n\">101<\/td><td class=\"n\">51<\/td><td class=\"n\">$45,856<\/td><td class=\"n\">$19,653<\/td><\/tr><tr><td>Ransom County<\/td><td class=\"n\">1,007<\/td><td class=\"n\">856<\/td><td class=\"n\">101<\/td><td class=\"n\">50<\/td><td class=\"n\">$45,702<\/td><td class=\"n\">$19,586<\/td><\/tr><tr><td>Sioux County<\/td><td class=\"n\">994<\/td><td class=\"n\">845<\/td><td class=\"n\">99<\/td><td class=\"n\">50<\/td><td class=\"n\">$45,114<\/td><td class=\"n\">$19,334<\/td><\/tr><tr><td>Divide County<\/td><td class=\"n\">955<\/td><td class=\"n\">812<\/td><td class=\"n\">96<\/td><td class=\"n\">48<\/td><td class=\"n\">$43,377<\/td><td class=\"n\">$18,590<\/td><\/tr><tr><td>Griggs County<\/td><td class=\"n\">818<\/td><td class=\"n\">696<\/td><td class=\"n\">82<\/td><td class=\"n\">41<\/td><td class=\"n\">$37,155<\/td><td class=\"n\">$15,923<\/td><\/tr><tr><td>Kidder County<\/td><td class=\"n\">812<\/td><td class=\"n\">690<\/td><td class=\"n\">81<\/td><td class=\"n\">41<\/td><td class=\"n\">$36,866<\/td><td class=\"n\">$15,800<\/td><\/tr><tr><td>Benson County<\/td><td class=\"n\">745<\/td><td class=\"n\">633<\/td><td class=\"n\">74<\/td><td class=\"n\">37<\/td><td class=\"n\">$33,815<\/td><td class=\"n\">$14,492<\/td><\/tr><tr><td>McHenry County<\/td><td class=\"n\">742<\/td><td class=\"n\">630<\/td><td class=\"n\">74<\/td><td class=\"n\">37<\/td><td class=\"n\">$33,670<\/td><td class=\"n\">$14,430<\/td><\/tr><tr><td>Sargent County<\/td><td class=\"n\">720<\/td><td class=\"n\">612<\/td><td class=\"n\">72<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,688<\/td><td class=\"n\">$14,009<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">691<\/td><td class=\"n\">587<\/td><td class=\"n\">69<\/td><td class=\"n\">35<\/td><td class=\"n\">$31,352<\/td><td class=\"n\">$13,436<\/td><\/tr><tr><td>Emmons County<\/td><td class=\"n\">579<\/td><td class=\"n\">492<\/td><td class=\"n\">58<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,294<\/td><td class=\"n\">$11,269<\/td><\/tr><tr><td>Pierce County<\/td><td class=\"n\">518<\/td><td class=\"n\">441<\/td><td class=\"n\">52<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,529<\/td><td class=\"n\">$10,084<\/td><\/tr><tr><td>Wells County<\/td><td class=\"n\">377<\/td><td class=\"n\">320<\/td><td class=\"n\">38<\/td><td class=\"n\">19<\/td><td class=\"n\">$17,098<\/td><td class=\"n\">$7,328<\/td><\/tr><tr><td>Nelson County<\/td><td class=\"n\">360<\/td><td class=\"n\">306<\/td><td class=\"n\">36<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,341<\/td><td class=\"n\">$7,003<\/td><\/tr><tr><td>Hettinger County<\/td><td class=\"n\">256<\/td><td class=\"n\">218<\/td><td class=\"n\">26<\/td><td class=\"n\">13<\/td><td class=\"n\">$11,627<\/td><td class=\"n\">$4,983<\/td><\/tr><tr><td>Renville County<\/td><td class=\"n\">249<\/td><td class=\"n\">211<\/td><td class=\"n\">25<\/td><td class=\"n\">12<\/td><td class=\"n\">$11,287<\/td><td class=\"n\">$4,837<\/td><\/tr><tr><td>Oliver County<\/td><td class=\"n\">240<\/td><td class=\"n\">204<\/td><td class=\"n\">24<\/td><td class=\"n\">12<\/td><td class=\"n\">$10,874<\/td><td class=\"n\">$4,660<\/td><\/tr><tr><td>Burke County<\/td><td class=\"n\">227<\/td><td class=\"n\">193<\/td><td class=\"n\">23<\/td><td class=\"n\">11<\/td><td class=\"n\">$10,312<\/td><td class=\"n\">$4,420<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">211<\/td><td class=\"n\">179<\/td><td class=\"n\">21<\/td><td class=\"n\">11<\/td><td class=\"n\">$9,584<\/td><td class=\"n\">$4,108<\/td><\/tr><tr><td>McIntosh County<\/td><td class=\"n\">160<\/td><td class=\"n\">136<\/td><td class=\"n\">16<\/td><td class=\"n\">8.0<\/td><td class=\"n\">$7,284<\/td><td class=\"n\">$3,122<\/td><\/tr><tr><td>Billings County<\/td><td class=\"n\">158<\/td><td class=\"n\">135<\/td><td class=\"n\">16<\/td><td class=\"n\">7.9<\/td><td class=\"n\">$7,186<\/td><td class=\"n\">$3,080<\/td><\/tr><tr><td>Sheridan County<\/td><td class=\"n\">78<\/td><td class=\"n\">66<\/td><td class=\"n\">7.8<\/td><td class=\"n\">3.9<\/td><td class=\"n\">$3,521<\/td><td class=\"n\">$1,509<\/td><\/tr><tr><td>Golden Valley County<\/td><td class=\"n\">78<\/td><td class=\"n\">66<\/td><td class=\"n\">7.8<\/td><td class=\"n\">3.9<\/td><td class=\"n\">$3,522<\/td><td class=\"n\">$1,509<\/td><\/tr><tr><td>LaMoure County<\/td><td class=\"n\">76<\/td><td class=\"n\">65<\/td><td class=\"n\">7.6<\/td><td class=\"n\">3.8<\/td><td class=\"n\">$3,469<\/td><td class=\"n\">$1,487<\/td><\/tr><tr><td>Towner County<\/td><td class=\"n\">66<\/td><td class=\"n\">56<\/td><td class=\"n\">6.6<\/td><td class=\"n\">3.3<\/td><td class=\"n\">$3,003<\/td><td class=\"n\">$1,287<\/td><\/tr><tr><td>Steele County<\/td><td class=\"n\">43<\/td><td class=\"n\">36<\/td><td class=\"n\">4.3<\/td><td class=\"n\">2.1<\/td><td class=\"n\">$1,934<\/td><td class=\"n\">$829<\/td><\/tr><tr><td>Slope County<\/td><td class=\"n\">34<\/td><td class=\"n\">29<\/td><td class=\"n\">3.4<\/td><td class=\"n\">1.7<\/td><td class=\"n\">$1,564<\/td><td class=\"n\">$670<\/td><\/tr><tr><td>Eddy County<\/td><td class=\"n\">24<\/td><td class=\"n\">20<\/td><td class=\"n\">2.4<\/td><td class=\"n\">1.2<\/td><td class=\"n\">$1,089<\/td><td class=\"n\">$467<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">21<\/td><td class=\"n\">18<\/td><td class=\"n\">2.1<\/td><td class=\"n\">1.1<\/td><td class=\"n\">$972<\/td><td class=\"n\">$416<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-o\">O<\/h3><details class=\"sds-state\" id=\"ohio\"><summary>Ohio Spend Data<\/summary><div class=\"sds-state-body\"><h3>Ohio Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $199.5 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $513.7 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 3.08 million<\/li><li><strong>2026 male fan accounts:<\/strong> 2.62 million accounts &amp; $169.6 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 307,649 accounts &amp; $20.0 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 153,824 accounts &amp; $9.98 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $139.7 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $59.9 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $215,711<\/li><li><strong>National rank (per-capita):<\/strong> #15<\/li><li><strong>National rank (total):<\/strong> #6<\/li><li><strong>Change vs FY2025:<\/strong> +10.1%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 88<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-ohio-5\">Cities in Ohio (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Cleveland<\/td><td class=\"n\">$20.23 million<\/td><td class=\"n\">$691,958<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$20.63 million<\/td><td class=\"n\">$60.36 million<\/td><td class=\"n\">25<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Columbus<\/td><td class=\"n\">$20.17 million<\/td><td class=\"n\">$293,481<\/td><td class=\"n down\">-3.1%<\/td><td class=\"n\">$20.81 million<\/td><td class=\"n\">$59.66 million<\/td><td class=\"n\">26<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Cincinnati<\/td><td class=\"n\">$14.60 million<\/td><td class=\"n\">$601,520<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$14.94 million<\/td><td class=\"n\">$44.94 million<\/td><td class=\"n\">36<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Akron<\/td><td class=\"n\">$3.98 million<\/td><td class=\"n\">$265,619<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$3.65 million<\/td><td class=\"n\">$10.04 million<\/td><td class=\"n\">81<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Toledo<\/td><td class=\"n\">$3.97 million<\/td><td class=\"n\">$186,900<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$11.92 million<\/td><td class=\"n\">82<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Ohio cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Cleveland<\/td><td class=\"n\">311,919<\/td><td class=\"n\">265,131<\/td><td class=\"n\">31,192<\/td><td class=\"n\">15,596<\/td><td class=\"n\">$14.2 million<\/td><td class=\"n\">$6.07 million<\/td><\/tr><tr><td>Columbus<\/td><td class=\"n\">310,919<\/td><td class=\"n\">264,281<\/td><td class=\"n\">31,092<\/td><td class=\"n\">15,546<\/td><td class=\"n\">$14.1 million<\/td><td class=\"n\">$6.05 million<\/td><\/tr><tr><td>Cincinnati<\/td><td class=\"n\">225,101<\/td><td class=\"n\">191,336<\/td><td class=\"n\">22,510<\/td><td class=\"n\">11,255<\/td><td class=\"n\">$10.2 million<\/td><td class=\"n\">$4.38 million<\/td><\/tr><tr><td>Akron<\/td><td class=\"n\">61,340<\/td><td class=\"n\">52,139<\/td><td class=\"n\">6,134<\/td><td class=\"n\">3,067<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">$1.19 million<\/td><\/tr><tr><td>Toledo<\/td><td class=\"n\">61,244<\/td><td class=\"n\">52,057<\/td><td class=\"n\">6,124<\/td><td class=\"n\">3,062<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">$1.19 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-ohio-88\">Counties in Ohio (88), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Pike County<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$358,117<\/td><td class=\"n up\">+36.0%<\/td><td class=\"n\">$837,634<\/td><td class=\"n\">$1.89 million<\/td><td class=\"n\">23<\/td><td class=\"n\">701<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Morgan County<\/td><td class=\"n\">$586,511<\/td><td class=\"n\">$310,694<\/td><td class=\"n up\">+44.3%<\/td><td class=\"n\">$406,341<\/td><td class=\"n\">$886,316<\/td><td class=\"n\">56<\/td><td class=\"n\">1103<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Cuyahoga County<\/td><td class=\"n\">$27.77 million<\/td><td class=\"n\">$285,104<\/td><td class=\"n up\">+12.8%<\/td><td class=\"n\">$24.62 million<\/td><td class=\"n\">$69.13 million<\/td><td class=\"n\">108<\/td><td class=\"n\">28<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Crawford County<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$280,029<\/td><td class=\"n up\">+20.0%<\/td><td class=\"n\">$911,892<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">121<\/td><td class=\"n\">723<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Huron County<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$268,881<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$2.92 million<\/td><td class=\"n\">169<\/td><td class=\"n\">613<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Wyandot County<\/td><td class=\"n\">$571,997<\/td><td class=\"n\">$262,465<\/td><td class=\"n up\">+27.9%<\/td><td class=\"n\">$447,332<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">208<\/td><td class=\"n\">1120<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Athens County<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$258,772<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$3.00 million<\/td><td class=\"n\">234<\/td><td class=\"n\">603<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Hamilton County<\/td><td class=\"n\">$17.12 million<\/td><td class=\"n\">$258,418<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$16.03 million<\/td><td class=\"n\">$49.15 million<\/td><td class=\"n\">235<\/td><td class=\"n\">49<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Franklin County<\/td><td class=\"n\">$27.36 million<\/td><td class=\"n\">$255,064<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$25.93 million<\/td><td class=\"n\">$73.87 million<\/td><td class=\"n\">259<\/td><td class=\"n\">29<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Auglaize County<\/td><td class=\"n\">$998,825<\/td><td class=\"n\">$250,503<\/td><td class=\"n up\">+20.5%<\/td><td class=\"n\">$828,723<\/td><td class=\"n\">$2.21 million<\/td><td class=\"n\">295<\/td><td class=\"n\">769<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Gallia County<\/td><td class=\"n\">$655,650<\/td><td class=\"n\">$248,002<\/td><td class=\"n up\">+38.1%<\/td><td class=\"n\">$474,659<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">308<\/td><td class=\"n\">1024<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Columbiana County<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">$244,325<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$5.61 million<\/td><td class=\"n\">335<\/td><td class=\"n\">452<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Erie County<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$243,790<\/td><td class=\"n up\">+11.5%<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$3.78 million<\/td><td class=\"n\">343<\/td><td class=\"n\">573<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Defiance County<\/td><td class=\"n\">$806,601<\/td><td class=\"n\">$242,945<\/td><td class=\"n up\">+17.6%<\/td><td class=\"n\">$686,147<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">350<\/td><td class=\"n\">894<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Hardin County<\/td><td class=\"n\">$637,429<\/td><td class=\"n\">$240,441<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$576,244<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">368<\/td><td class=\"n\">1047<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Clinton County<\/td><td class=\"n\">$853,549<\/td><td class=\"n\">$237,987<\/td><td class=\"n up\">+22.8%<\/td><td class=\"n\">$695,058<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">386<\/td><td class=\"n\">857<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Ross County<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">$237,856<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$3.96 million<\/td><td class=\"n\">387<\/td><td class=\"n\">571<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Seneca County<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$235,305<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$920,803<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">416<\/td><td class=\"n\">737<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Butler County<\/td><td class=\"n\">$7.31 million<\/td><td class=\"n\">$231,296<\/td><td class=\"n up\">+20.9%<\/td><td class=\"n\">$6.04 million<\/td><td class=\"n\">$15.69 million<\/td><td class=\"n\">468<\/td><td class=\"n\">144<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Fayette County<\/td><td class=\"n\">$558,738<\/td><td class=\"n\">$230,152<\/td><td class=\"n up\">+19.2%<\/td><td class=\"n\">$468,718<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">489<\/td><td class=\"n\">1139<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Coshocton County<\/td><td class=\"n\">$711,394<\/td><td class=\"n\">$229,558<\/td><td class=\"n up\">+28.8%<\/td><td class=\"n\">$552,482<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">500<\/td><td class=\"n\">976<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Darke County<\/td><td class=\"n\">$938,309<\/td><td class=\"n\">$224,873<\/td><td class=\"n up\">+22.9%<\/td><td class=\"n\">$763,375<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">553<\/td><td class=\"n\">808<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Ashland County<\/td><td class=\"n\">$948,047<\/td><td class=\"n\">$223,692<\/td><td class=\"n up\">+20.4%<\/td><td class=\"n\">$787,138<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">569<\/td><td class=\"n\">801<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Williams County<\/td><td class=\"n\">$648,219<\/td><td class=\"n\">$220,149<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$561,393<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">628<\/td><td class=\"n\">1035<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Wood County<\/td><td class=\"n\">$2.33 million<\/td><td class=\"n\">$219,723<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">$5.86 million<\/td><td class=\"n\">641<\/td><td class=\"n\">403<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Sandusky County<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$219,466<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$968,328<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">648<\/td><td class=\"n\">755<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Guernsey County<\/td><td class=\"n\">$666,984<\/td><td class=\"n\">$217,868<\/td><td class=\"n up\">+18.3%<\/td><td class=\"n\">$563,769<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">669<\/td><td class=\"n\">1017<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Van Wert County<\/td><td class=\"n\">$505,345<\/td><td class=\"n\">$217,552<\/td><td class=\"n up\">+16.7%<\/td><td class=\"n\">$433,074<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">672<\/td><td class=\"n\">1224<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Fulton County<\/td><td class=\"n\">$718,093<\/td><td class=\"n\">$216,466<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$665,354<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">700<\/td><td class=\"n\">964<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Portage County<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$213,422<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$2.65 million<\/td><td class=\"n\">$6.70 million<\/td><td class=\"n\">745<\/td><td class=\"n\">350<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Lake County<\/td><td class=\"n\">$3.88 million<\/td><td class=\"n\">$213,243<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$3.45 million<\/td><td class=\"n\">$9.65 million<\/td><td class=\"n\">748<\/td><td class=\"n\">254<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Champaign County<\/td><td class=\"n\">$643,549<\/td><td class=\"n\">$212,403<\/td><td class=\"n up\">+12.8%<\/td><td class=\"n\">$570,304<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">764<\/td><td class=\"n\">1041<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Hancock County<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$211,288<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$3.34 million<\/td><td class=\"n\">780<\/td><td class=\"n\">659<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Trumbull County<\/td><td class=\"n\">$3.22 million<\/td><td class=\"n\">$207,447<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$3.06 million<\/td><td class=\"n\">$8.83 million<\/td><td class=\"n\">846<\/td><td class=\"n\">304<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Henry County<\/td><td class=\"n\">$427,661<\/td><td class=\"n\">$206,374<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$408,718<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">866<\/td><td class=\"n\">1345<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Madison County<\/td><td class=\"n\">$740,101<\/td><td class=\"n\">$206,140<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$665,354<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">869<\/td><td class=\"n\">947<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Muskingum County<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$205,667<\/td><td class=\"n up\">+11.9%<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$3.50 million<\/td><td class=\"n\">876<\/td><td class=\"n\">610<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Clark County<\/td><td class=\"n\">$2.14 million<\/td><td class=\"n\">$204,246<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$5.18 million<\/td><td class=\"n\">898<\/td><td class=\"n\">426<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Lucas County<\/td><td class=\"n\">$6.76 million<\/td><td class=\"n\">$204,179<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$5.93 million<\/td><td class=\"n\">$16.65 million<\/td><td class=\"n\">899<\/td><td class=\"n\">155<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Paulding County<\/td><td class=\"n\">$258,475<\/td><td class=\"n\">$200,129<\/td><td class=\"n up\">+22.2%<\/td><td class=\"n\">$211,488<\/td><td class=\"n\">$559,691<\/td><td class=\"n\">970<\/td><td class=\"n\">1773<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Meigs County<\/td><td class=\"n\">$302,541<\/td><td class=\"n\">$199,934<\/td><td class=\"n up\">+31.3%<\/td><td class=\"n\">$230,498<\/td><td class=\"n\">$538,835<\/td><td class=\"n\">977<\/td><td class=\"n\">1653<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Logan County<\/td><td class=\"n\">$683,683<\/td><td class=\"n\">$198,884<\/td><td class=\"n up\">+13.4%<\/td><td class=\"n\">$602,977<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">1006<\/td><td class=\"n\">1000<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Ottawa County<\/td><td class=\"n\">$572,124<\/td><td class=\"n\">$197,989<\/td><td class=\"n up\">+16.7%<\/td><td class=\"n\">$490,105<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">1028<\/td><td class=\"n\">1119<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Shelby County<\/td><td class=\"n\">$705,119<\/td><td class=\"n\">$197,934<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$674,265<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">1030<\/td><td class=\"n\">982<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Montgomery County<\/td><td class=\"n\">$8.33 million<\/td><td class=\"n\">$197,847<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$7.50 million<\/td><td class=\"n\">$21.38 million<\/td><td class=\"n\">1034<\/td><td class=\"n\">122<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Summit County<\/td><td class=\"n\">$8.31 million<\/td><td class=\"n\">$197,719<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$7.86 million<\/td><td class=\"n\">$22.45 million<\/td><td class=\"n\">1039<\/td><td class=\"n\">124<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Harrison County<\/td><td class=\"n\">$173,496<\/td><td class=\"n\">$196,949<\/td><td class=\"n up\">+7.4%<\/td><td class=\"n\">$161,586<\/td><td class=\"n\">$511,552<\/td><td class=\"n\">1060<\/td><td class=\"n\">2044<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Preble County<\/td><td class=\"n\">$583,508<\/td><td class=\"n\">$196,787<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$513,273<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">1069<\/td><td class=\"n\">1106<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Richland County<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">$195,424<\/td><td class=\"n up\">+13.3%<\/td><td class=\"n\">$1.65 million<\/td><td class=\"n\">$4.47 million<\/td><td class=\"n\">1111<\/td><td class=\"n\">486<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Jefferson County<\/td><td class=\"n\">$905,546<\/td><td class=\"n\">$192,578<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$781,197<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">1207<\/td><td class=\"n\">825<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Jackson County<\/td><td class=\"n\">$438,669<\/td><td class=\"n\">$192,231<\/td><td class=\"n up\">+17.3%<\/td><td class=\"n\">$373,965<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">1222<\/td><td class=\"n\">1325<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Licking County<\/td><td class=\"n\">$2.73 million<\/td><td class=\"n\">$191,449<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$2.69 million<\/td><td class=\"n\">$8.41 million<\/td><td class=\"n\">1238<\/td><td class=\"n\">351<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Miami County<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">$190,640<\/td><td class=\"n up\">+17.1%<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$3.82 million<\/td><td class=\"n\">1263<\/td><td class=\"n\">533<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Pickaway County<\/td><td class=\"n\">$879,273<\/td><td class=\"n\">$190,339<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$837,634<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">1276<\/td><td class=\"n\">839<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Marion County<\/td><td class=\"n\">$907,974<\/td><td class=\"n\">$189,925<\/td><td class=\"n up\">+16.7%<\/td><td class=\"n\">$778,227<\/td><td class=\"n\">$2.12 million<\/td><td class=\"n\">1291<\/td><td class=\"n\">823<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Tuscarawas County<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">$189,326<\/td><td class=\"n up\">+14.1%<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$3.28 million<\/td><td class=\"n\">1308<\/td><td class=\"n\">634<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Ashtabula County<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$188,419<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">$3.80 million<\/td><td class=\"n\">1337<\/td><td class=\"n\">617<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Allen County<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$188,331<\/td><td class=\"n up\">+10.2%<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">$3.73 million<\/td><td class=\"n\">1341<\/td><td class=\"n\">593<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Hocking County<\/td><td class=\"n\">$332,948<\/td><td class=\"n\">$186,852<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$308,023<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">1387<\/td><td class=\"n\">1571<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Carroll County<\/td><td class=\"n\">$301,919<\/td><td class=\"n\">$183,486<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$245,052<\/td><td class=\"n\">$622,071<\/td><td class=\"n\">1482<\/td><td class=\"n\">1657<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Stark County<\/td><td class=\"n\">$5.27 million<\/td><td class=\"n\">$182,525<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$4.99 million<\/td><td class=\"n\">$14.26 million<\/td><td class=\"n\">1502<\/td><td class=\"n\">196<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Vinton County<\/td><td class=\"n\">$91,685<\/td><td class=\"n\">$180,405<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$87,625<\/td><td class=\"n\">$252,943<\/td><td class=\"n\">1567<\/td><td class=\"n\">2439<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Union County<\/td><td class=\"n\">$947,904<\/td><td class=\"n\">$179,880<\/td><td class=\"n up\">+20.0%<\/td><td class=\"n\">$790,108<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">1580<\/td><td class=\"n\">802<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Belmont County<\/td><td class=\"n\">$817,893<\/td><td class=\"n\">$179,513<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$757,435<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">1586<\/td><td class=\"n\">888<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Medina County<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">$179,097<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$2.38 million<\/td><td class=\"n\">$6.82 million<\/td><td class=\"n\">1597<\/td><td class=\"n\">378<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Washington County<\/td><td class=\"n\">$718,025<\/td><td class=\"n\">$177,469<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$683,176<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">1652<\/td><td class=\"n\">965<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Monroe County<\/td><td class=\"n\">$85,186<\/td><td class=\"n\">$177,263<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$75,743<\/td><td class=\"n\">$212,801<\/td><td class=\"n\">1656<\/td><td class=\"n\">2474<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Knox County<\/td><td class=\"n\">$793,885<\/td><td class=\"n\">$177,168<\/td><td class=\"n up\">+15.2%<\/td><td class=\"n\">$689,117<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">1658<\/td><td class=\"n\">903<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Noble County<\/td><td class=\"n\">$100,585<\/td><td class=\"n\">$176,613<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$94,754<\/td><td class=\"n\">$279,638<\/td><td class=\"n\">1674<\/td><td class=\"n\">2396<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Greene County<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">$175,947<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$6.54 million<\/td><td class=\"n\">1698<\/td><td class=\"n\">406<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Mahoning County<\/td><td class=\"n\">$2.98 million<\/td><td class=\"n\">$174,940<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$7.91 million<\/td><td class=\"n\">1729<\/td><td class=\"n\">323<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Wayne County<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$172,646<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$4.31 million<\/td><td class=\"n\">1783<\/td><td class=\"n\">574<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Perry County<\/td><td class=\"n\">$377,125<\/td><td class=\"n\">$172,321<\/td><td class=\"n up\">+13.8%<\/td><td class=\"n\">$331,489<\/td><td class=\"n\">$940,680<\/td><td class=\"n\">1789<\/td><td class=\"n\">1461<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Geauga County<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$169,604<\/td><td class=\"n up\">+19.2%<\/td><td class=\"n\">$971,298<\/td><td class=\"n\">$2.63 million<\/td><td class=\"n\">1846<\/td><td class=\"n\">692<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Lorain County<\/td><td class=\"n\">$4.18 million<\/td><td class=\"n\">$169,552<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$3.96 million<\/td><td class=\"n\">$11.74 million<\/td><td class=\"n\">1848<\/td><td class=\"n\">233<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Mercer County<\/td><td class=\"n\">$448,794<\/td><td class=\"n\">$168,887<\/td><td class=\"n up\">+19.2%<\/td><td class=\"n\">$376,638<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">1867<\/td><td class=\"n\">1310<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Scioto County<\/td><td class=\"n\">$822,953<\/td><td class=\"n\">$168,255<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$790,108<\/td><td class=\"n\">$2.33 million<\/td><td class=\"n\">1886<\/td><td class=\"n\">885<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Putnam County<\/td><td class=\"n\">$320,666<\/td><td class=\"n\">$165,615<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$288,122<\/td><td class=\"n\">$812,589<\/td><td class=\"n\">1969<\/td><td class=\"n\">1604<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Lawrence County<\/td><td class=\"n\">$588,854<\/td><td class=\"n\">$164,332<\/td><td class=\"n up\">+13.4%<\/td><td class=\"n\">$519,214<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">2007<\/td><td class=\"n\">1098<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Fairfield County<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">$162,362<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$5.25 million<\/td><td class=\"n\">2063<\/td><td class=\"n\">443<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Delaware County<\/td><td class=\"n\">$2.94 million<\/td><td class=\"n\">$161,827<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">$7.37 million<\/td><td class=\"n\">2077<\/td><td class=\"n\">327<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Morrow County<\/td><td class=\"n\">$307,501<\/td><td class=\"n\">$158,637<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$289,013<\/td><td class=\"n\">$894,500<\/td><td class=\"n\">2158<\/td><td class=\"n\">1641<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Highland County<\/td><td class=\"n\">$360,407<\/td><td class=\"n\">$151,926<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$344,558<\/td><td class=\"n\">$929,181<\/td><td class=\"n\">2319<\/td><td class=\"n\">1504<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Clermont County<\/td><td class=\"n\">$2.40 million<\/td><td class=\"n\">$150,547<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$2.27 million<\/td><td class=\"n\">$6.49 million<\/td><td class=\"n\">2350<\/td><td class=\"n\">398<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Holmes County<\/td><td class=\"n\">$352,744<\/td><td class=\"n\">$148,459<\/td><td class=\"n up\">+21.3%<\/td><td class=\"n\">$290,795<\/td><td class=\"n\">$758,391<\/td><td class=\"n\">2390<\/td><td class=\"n\">1524<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Adams County<\/td><td class=\"n\">$151,125<\/td><td class=\"n\">$147,963<\/td><td class=\"n down\">-8.7%<\/td><td class=\"n\">$165,447<\/td><td class=\"n\">$541,088<\/td><td class=\"n\">2396<\/td><td class=\"n\">2132<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Warren County<\/td><td class=\"n\">$2.79 million<\/td><td class=\"n\">$146,729<\/td><td class=\"n up\">+10.1%<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">$7.37 million<\/td><td class=\"n\">2417<\/td><td class=\"n\">342<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Brown County<\/td><td class=\"n\">$297,444<\/td><td class=\"n\">$140,494<\/td><td class=\"n down\">-14.6%<\/td><td class=\"n\">$348,123<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">2532<\/td><td class=\"n\">1669<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Ohio counties (88), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Cuyahoga County<\/td><td class=\"n\">428,126<\/td><td class=\"n\">363,907<\/td><td class=\"n\">42,813<\/td><td class=\"n\">21,406<\/td><td class=\"n\">$19.4 million<\/td><td class=\"n\">$8.33 million<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">421,791<\/td><td class=\"n\">358,523<\/td><td class=\"n\">42,179<\/td><td class=\"n\">21,090<\/td><td class=\"n\">$19.1 million<\/td><td class=\"n\">$8.21 million<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">263,914<\/td><td class=\"n\">224,327<\/td><td class=\"n\">26,391<\/td><td class=\"n\">13,196<\/td><td class=\"n\">$12.0 million<\/td><td class=\"n\">$5.13 million<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">128,509<\/td><td class=\"n\">109,232<\/td><td class=\"n\">12,851<\/td><td class=\"n\">6,425<\/td><td class=\"n\">$5.83 million<\/td><td class=\"n\">$2.50 million<\/td><\/tr><tr><td>Summit County<\/td><td class=\"n\">128,128<\/td><td class=\"n\">108,908<\/td><td class=\"n\">12,813<\/td><td class=\"n\">6,406<\/td><td class=\"n\">$5.82 million<\/td><td class=\"n\">$2.49 million<\/td><\/tr><tr><td>Butler County<\/td><td class=\"n\">112,670<\/td><td class=\"n\">95,770<\/td><td class=\"n\">11,267<\/td><td class=\"n\">5,634<\/td><td class=\"n\">$5.12 million<\/td><td class=\"n\">$2.19 million<\/td><\/tr><tr><td>Lucas County<\/td><td class=\"n\">104,184<\/td><td class=\"n\">88,556<\/td><td class=\"n\">10,418<\/td><td class=\"n\">5,209<\/td><td class=\"n\">$4.73 million<\/td><td class=\"n\">$2.03 million<\/td><\/tr><tr><td>Stark County<\/td><td class=\"n\">81,272<\/td><td class=\"n\">69,081<\/td><td class=\"n\">8,127<\/td><td class=\"n\">4,064<\/td><td class=\"n\">$3.69 million<\/td><td class=\"n\">$1.58 million<\/td><\/tr><tr><td>Lorain County<\/td><td class=\"n\">64,512<\/td><td class=\"n\">54,835<\/td><td class=\"n\">6,451<\/td><td class=\"n\">3,226<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$1.26 million<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">59,886<\/td><td class=\"n\">50,903<\/td><td class=\"n\">5,989<\/td><td class=\"n\">2,994<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$1.17 million<\/td><\/tr><tr><td>Trumbull County<\/td><td class=\"n\">49,681<\/td><td class=\"n\">42,229<\/td><td class=\"n\">4,968<\/td><td class=\"n\">2,484<\/td><td class=\"n\">$2.26 million<\/td><td class=\"n\">$966,641<\/td><\/tr><tr><td>Mahoning County<\/td><td class=\"n\">45,988<\/td><td class=\"n\">39,090<\/td><td class=\"n\">4,599<\/td><td class=\"n\">2,299<\/td><td class=\"n\">$2.09 million<\/td><td class=\"n\">$894,793<\/td><\/tr><tr><td>Delaware County<\/td><td class=\"n\">45,285<\/td><td class=\"n\">38,492<\/td><td class=\"n\">4,529<\/td><td class=\"n\">2,264<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$881,115<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">42,943<\/td><td class=\"n\">36,502<\/td><td class=\"n\">4,294<\/td><td class=\"n\">2,147<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$835,547<\/td><\/tr><tr><td>Portage County<\/td><td class=\"n\">42,178<\/td><td class=\"n\">35,851<\/td><td class=\"n\">4,218<\/td><td class=\"n\">2,109<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$820,649<\/td><\/tr><tr><td>Licking County<\/td><td class=\"n\">42,078<\/td><td class=\"n\">35,766<\/td><td class=\"n\">4,208<\/td><td class=\"n\">2,104<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$818,714<\/td><\/tr><tr><td>Medina County<\/td><td class=\"n\">38,689<\/td><td class=\"n\">32,886<\/td><td class=\"n\">3,869<\/td><td class=\"n\">1,934<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$752,772<\/td><\/tr><tr><td>Clermont County<\/td><td class=\"n\">36,963<\/td><td class=\"n\">31,419<\/td><td class=\"n\">3,696<\/td><td class=\"n\">1,848<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$719,196<\/td><\/tr><tr><td>Wood County<\/td><td class=\"n\">35,909<\/td><td class=\"n\">30,522<\/td><td class=\"n\">3,591<\/td><td class=\"n\">1,795<\/td><td class=\"n\">$1.63 million<\/td><td class=\"n\">$698,675<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">35,578<\/td><td class=\"n\">30,242<\/td><td class=\"n\">3,558<\/td><td class=\"n\">1,779<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">$692,250<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">33,058<\/td><td class=\"n\">28,100<\/td><td class=\"n\">3,306<\/td><td class=\"n\">1,653<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$643,218<\/td><\/tr><tr><td>Fairfield County<\/td><td class=\"n\">31,266<\/td><td class=\"n\">26,576<\/td><td class=\"n\">3,127<\/td><td class=\"n\">1,563<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$608,351<\/td><\/tr><tr><td>Columbiana County<\/td><td class=\"n\">30,611<\/td><td class=\"n\">26,019<\/td><td class=\"n\">3,061<\/td><td class=\"n\">1,531<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$595,602<\/td><\/tr><tr><td>Richland County<\/td><td class=\"n\">28,788<\/td><td class=\"n\">24,469<\/td><td class=\"n\">2,879<\/td><td class=\"n\">1,439<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">$560,119<\/td><\/tr><tr><td>Miami County<\/td><td class=\"n\">25,044<\/td><td class=\"n\">21,288<\/td><td class=\"n\">2,504<\/td><td class=\"n\">1,252<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$487,287<\/td><\/tr><tr><td>Ross County<\/td><td class=\"n\">22,969<\/td><td class=\"n\">19,523<\/td><td class=\"n\">2,297<\/td><td class=\"n\">1,148<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$446,903<\/td><\/tr><tr><td>Erie County<\/td><td class=\"n\">22,833<\/td><td class=\"n\">19,408<\/td><td class=\"n\">2,283<\/td><td class=\"n\">1,142<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$444,269<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">22,726<\/td><td class=\"n\">19,317<\/td><td class=\"n\">2,273<\/td><td class=\"n\">1,136<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$442,180<\/td><\/tr><tr><td>Allen County<\/td><td class=\"n\">21,958<\/td><td class=\"n\">18,665<\/td><td class=\"n\">2,196<\/td><td class=\"n\">1,098<\/td><td class=\"n\">$996,901<\/td><td class=\"n\">$427,243<\/td><\/tr><tr><td>Athens County<\/td><td class=\"n\">21,606<\/td><td class=\"n\">18,365<\/td><td class=\"n\">2,161<\/td><td class=\"n\">1,080<\/td><td class=\"n\">$980,904<\/td><td class=\"n\">$420,387<\/td><\/tr><tr><td>Muskingum County<\/td><td class=\"n\">21,325<\/td><td class=\"n\">18,126<\/td><td class=\"n\">2,132<\/td><td class=\"n\">1,066<\/td><td class=\"n\">$968,139<\/td><td class=\"n\">$414,917<\/td><\/tr><tr><td>Huron County<\/td><td class=\"n\">21,179<\/td><td class=\"n\">18,002<\/td><td class=\"n\">2,118<\/td><td class=\"n\">1,059<\/td><td class=\"n\">$961,501<\/td><td class=\"n\">$412,072<\/td><\/tr><tr><td>Ashtabula County<\/td><td class=\"n\">21,023<\/td><td class=\"n\">17,869<\/td><td class=\"n\">2,102<\/td><td class=\"n\">1,051<\/td><td class=\"n\">$954,420<\/td><td class=\"n\">$409,037<\/td><\/tr><tr><td>Tuscarawas County<\/td><td class=\"n\">20,172<\/td><td class=\"n\">17,146<\/td><td class=\"n\">2,017<\/td><td class=\"n\">1,009<\/td><td class=\"n\">$915,781<\/td><td class=\"n\">$392,478<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">19,082<\/td><td class=\"n\">16,220<\/td><td class=\"n\">1,908<\/td><td class=\"n\">954<\/td><td class=\"n\">$866,307<\/td><td class=\"n\">$371,275<\/td><\/tr><tr><td>Geauga County<\/td><td class=\"n\">17,848<\/td><td class=\"n\">15,171<\/td><td class=\"n\">1,785<\/td><td class=\"n\">892<\/td><td class=\"n\">$810,280<\/td><td class=\"n\">$347,263<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">17,563<\/td><td class=\"n\">14,928<\/td><td class=\"n\">1,756<\/td><td class=\"n\">878<\/td><td class=\"n\">$797,339<\/td><td class=\"n\">$341,717<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">16,875<\/td><td class=\"n\">14,344<\/td><td class=\"n\">1,687<\/td><td class=\"n\">844<\/td><td class=\"n\">$766,115<\/td><td class=\"n\">$328,335<\/td><\/tr><tr><td>Seneca County<\/td><td class=\"n\">16,394<\/td><td class=\"n\">13,935<\/td><td class=\"n\">1,639<\/td><td class=\"n\">820<\/td><td class=\"n\">$744,276<\/td><td class=\"n\">$318,975<\/td><\/tr><tr><td>Sandusky County<\/td><td class=\"n\">15,806<\/td><td class=\"n\">13,435<\/td><td class=\"n\">1,581<\/td><td class=\"n\">790<\/td><td class=\"n\">$717,593<\/td><td class=\"n\">$307,540<\/td><\/tr><tr><td>Auglaize County<\/td><td class=\"n\">15,400<\/td><td class=\"n\">13,090<\/td><td class=\"n\">1,540<\/td><td class=\"n\">770<\/td><td class=\"n\">$699,177<\/td><td class=\"n\">$299,647<\/td><\/tr><tr><td>Ashland County<\/td><td class=\"n\">14,618<\/td><td class=\"n\">12,425<\/td><td class=\"n\">1,462<\/td><td class=\"n\">731<\/td><td class=\"n\">$663,633<\/td><td class=\"n\">$284,414<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">14,615<\/td><td class=\"n\">12,423<\/td><td class=\"n\">1,462<\/td><td class=\"n\">731<\/td><td class=\"n\">$663,533<\/td><td class=\"n\">$284,371<\/td><\/tr><tr><td>Darke County<\/td><td class=\"n\">14,467<\/td><td class=\"n\">12,297<\/td><td class=\"n\">1,447<\/td><td class=\"n\">723<\/td><td class=\"n\">$656,816<\/td><td class=\"n\">$281,493<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">14,000<\/td><td class=\"n\">11,900<\/td><td class=\"n\">1,400<\/td><td class=\"n\">700<\/td><td class=\"n\">$635,581<\/td><td class=\"n\">$272,392<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">13,962<\/td><td class=\"n\">11,868<\/td><td class=\"n\">1,396<\/td><td class=\"n\">698<\/td><td class=\"n\">$633,882<\/td><td class=\"n\">$271,664<\/td><\/tr><tr><td>Pickaway County<\/td><td class=\"n\">13,557<\/td><td class=\"n\">11,524<\/td><td class=\"n\">1,356<\/td><td class=\"n\">678<\/td><td class=\"n\">$615,491<\/td><td class=\"n\">$263,782<\/td><\/tr><tr><td>Clinton County<\/td><td class=\"n\">13,161<\/td><td class=\"n\">11,186<\/td><td class=\"n\">1,316<\/td><td class=\"n\">658<\/td><td class=\"n\">$597,484<\/td><td class=\"n\">$256,065<\/td><\/tr><tr><td>Scioto County<\/td><td class=\"n\">12,689<\/td><td class=\"n\">10,785<\/td><td class=\"n\">1,269<\/td><td class=\"n\">634<\/td><td class=\"n\">$576,067<\/td><td class=\"n\">$246,886<\/td><\/tr><tr><td>Belmont County<\/td><td class=\"n\">12,611<\/td><td class=\"n\">10,719<\/td><td class=\"n\">1,261<\/td><td class=\"n\">631<\/td><td class=\"n\">$572,525<\/td><td class=\"n\">$245,368<\/td><\/tr><tr><td>Defiance County<\/td><td class=\"n\">12,437<\/td><td class=\"n\">10,571<\/td><td class=\"n\">1,244<\/td><td class=\"n\">622<\/td><td class=\"n\">$564,620<\/td><td class=\"n\">$241,980<\/td><\/tr><tr><td>Knox County<\/td><td class=\"n\">12,241<\/td><td class=\"n\">10,405<\/td><td class=\"n\">1,224<\/td><td class=\"n\">612<\/td><td class=\"n\">$555,720<\/td><td class=\"n\">$238,166<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">11,411<\/td><td class=\"n\">9,700<\/td><td class=\"n\">1,141<\/td><td class=\"n\">571<\/td><td class=\"n\">$518,071<\/td><td class=\"n\">$222,030<\/td><\/tr><tr><td>Fulton County<\/td><td class=\"n\">11,072<\/td><td class=\"n\">9,411<\/td><td class=\"n\">1,107<\/td><td class=\"n\">554<\/td><td class=\"n\">$502,665<\/td><td class=\"n\">$215,428<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">11,071<\/td><td class=\"n\">9,410<\/td><td class=\"n\">1,107<\/td><td class=\"n\">554<\/td><td class=\"n\">$502,617<\/td><td class=\"n\">$215,407<\/td><\/tr><tr><td>Coshocton County<\/td><td class=\"n\">10,969<\/td><td class=\"n\">9,323<\/td><td class=\"n\">1,097<\/td><td class=\"n\">548<\/td><td class=\"n\">$497,976<\/td><td class=\"n\">$213,418<\/td><\/tr><tr><td>Shelby County<\/td><td class=\"n\">10,872<\/td><td class=\"n\">9,241<\/td><td class=\"n\">1,087<\/td><td class=\"n\">544<\/td><td class=\"n\">$493,583<\/td><td class=\"n\">$211,536<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">10,541<\/td><td class=\"n\">8,960<\/td><td class=\"n\">1,054<\/td><td class=\"n\">527<\/td><td class=\"n\">$478,578<\/td><td class=\"n\">$205,105<\/td><\/tr><tr><td>Guernsey County<\/td><td class=\"n\">10,284<\/td><td class=\"n\">8,741<\/td><td class=\"n\">1,028<\/td><td class=\"n\">514<\/td><td class=\"n\">$466,889<\/td><td class=\"n\">$200,095<\/td><\/tr><tr><td>Gallia County<\/td><td class=\"n\">10,109<\/td><td class=\"n\">8,593<\/td><td class=\"n\">1,011<\/td><td class=\"n\">505<\/td><td class=\"n\">$458,955<\/td><td class=\"n\">$196,695<\/td><\/tr><tr><td>Williams County<\/td><td class=\"n\">9,995<\/td><td class=\"n\">8,495<\/td><td class=\"n\">999<\/td><td class=\"n\">500<\/td><td class=\"n\">$453,753<\/td><td class=\"n\">$194,466<\/td><\/tr><tr><td>Champaign County<\/td><td class=\"n\">9,923<\/td><td class=\"n\">8,434<\/td><td class=\"n\">992<\/td><td class=\"n\">496<\/td><td class=\"n\">$450,484<\/td><td class=\"n\">$193,065<\/td><\/tr><tr><td>Hardin County<\/td><td class=\"n\">9,828<\/td><td class=\"n\">8,354<\/td><td class=\"n\">983<\/td><td class=\"n\">491<\/td><td class=\"n\">$446,200<\/td><td class=\"n\">$191,229<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">9,079<\/td><td class=\"n\">7,717<\/td><td class=\"n\">908<\/td><td class=\"n\">454<\/td><td class=\"n\">$412,198<\/td><td class=\"n\">$176,656<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">9,043<\/td><td class=\"n\">7,687<\/td><td class=\"n\">904<\/td><td class=\"n\">452<\/td><td class=\"n\">$410,558<\/td><td class=\"n\">$175,953<\/td><\/tr><tr><td>Preble County<\/td><td class=\"n\">8,997<\/td><td class=\"n\">7,647<\/td><td class=\"n\">900<\/td><td class=\"n\">450<\/td><td class=\"n\">$408,456<\/td><td class=\"n\">$175,053<\/td><\/tr><tr><td>Ottawa County<\/td><td class=\"n\">8,821<\/td><td class=\"n\">7,498<\/td><td class=\"n\">882<\/td><td class=\"n\">441<\/td><td class=\"n\">$400,486<\/td><td class=\"n\">$171,637<\/td><\/tr><tr><td>Wyandot County<\/td><td class=\"n\">8,819<\/td><td class=\"n\">7,496<\/td><td class=\"n\">882<\/td><td class=\"n\">441<\/td><td class=\"n\">$400,398<\/td><td class=\"n\">$171,599<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">8,615<\/td><td class=\"n\">7,323<\/td><td class=\"n\">861<\/td><td class=\"n\">431<\/td><td class=\"n\">$391,117<\/td><td class=\"n\">$167,621<\/td><\/tr><tr><td>Van Wert County<\/td><td class=\"n\">7,792<\/td><td class=\"n\">6,623<\/td><td class=\"n\">779<\/td><td class=\"n\">390<\/td><td class=\"n\">$353,741<\/td><td class=\"n\">$151,603<\/td><\/tr><tr><td>Mercer County<\/td><td class=\"n\">6,920<\/td><td class=\"n\">5,882<\/td><td class=\"n\">692<\/td><td class=\"n\">346<\/td><td class=\"n\">$314,155<\/td><td class=\"n\">$134,638<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">6,764<\/td><td class=\"n\">5,749<\/td><td class=\"n\">676<\/td><td class=\"n\">338<\/td><td class=\"n\">$307,068<\/td><td class=\"n\">$131,601<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">6,594<\/td><td class=\"n\">5,605<\/td><td class=\"n\">659<\/td><td class=\"n\">330<\/td><td class=\"n\">$299,363<\/td><td class=\"n\">$128,298<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">5,815<\/td><td class=\"n\">4,943<\/td><td class=\"n\">581<\/td><td class=\"n\">291<\/td><td class=\"n\">$263,987<\/td><td class=\"n\">$113,137<\/td><\/tr><tr><td>Highland County<\/td><td class=\"n\">5,557<\/td><td class=\"n\">4,723<\/td><td class=\"n\">556<\/td><td class=\"n\">278<\/td><td class=\"n\">$252,285<\/td><td class=\"n\">$108,122<\/td><\/tr><tr><td>Holmes County<\/td><td class=\"n\">5,439<\/td><td class=\"n\">4,623<\/td><td class=\"n\">544<\/td><td class=\"n\">272<\/td><td class=\"n\">$246,921<\/td><td class=\"n\">$105,823<\/td><\/tr><tr><td>Hocking County<\/td><td class=\"n\">5,134<\/td><td class=\"n\">4,364<\/td><td class=\"n\">513<\/td><td class=\"n\">257<\/td><td class=\"n\">$233,064<\/td><td class=\"n\">$99,884<\/td><\/tr><tr><td>Putnam County<\/td><td class=\"n\">4,944<\/td><td class=\"n\">4,203<\/td><td class=\"n\">494<\/td><td class=\"n\">247<\/td><td class=\"n\">$224,466<\/td><td class=\"n\">$96,200<\/td><\/tr><tr><td>Morrow County<\/td><td class=\"n\">4,741<\/td><td class=\"n\">4,030<\/td><td class=\"n\">474<\/td><td class=\"n\">237<\/td><td class=\"n\">$215,250<\/td><td class=\"n\">$92,250<\/td><\/tr><tr><td>Meigs County<\/td><td class=\"n\">4,665<\/td><td class=\"n\">3,965<\/td><td class=\"n\">466<\/td><td class=\"n\">233<\/td><td class=\"n\">$211,779<\/td><td class=\"n\">$90,762<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">4,655<\/td><td class=\"n\">3,957<\/td><td class=\"n\">466<\/td><td class=\"n\">233<\/td><td class=\"n\">$211,343<\/td><td class=\"n\">$90,576<\/td><\/tr><tr><td>Brown County<\/td><td class=\"n\">4,586<\/td><td class=\"n\">3,898<\/td><td class=\"n\">459<\/td><td class=\"n\">229<\/td><td class=\"n\">$208,211<\/td><td class=\"n\">$89,233<\/td><\/tr><tr><td>Paulding County<\/td><td class=\"n\">3,985<\/td><td class=\"n\">3,388<\/td><td class=\"n\">399<\/td><td class=\"n\">199<\/td><td class=\"n\">$180,933<\/td><td class=\"n\">$77,543<\/td><\/tr><tr><td>Harrison County<\/td><td class=\"n\">2,675<\/td><td class=\"n\">2,274<\/td><td class=\"n\">268<\/td><td class=\"n\">134<\/td><td class=\"n\">$121,447<\/td><td class=\"n\">$52,049<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">2,330<\/td><td class=\"n\">1,981<\/td><td class=\"n\">233<\/td><td class=\"n\">117<\/td><td class=\"n\">$105,787<\/td><td class=\"n\">$45,337<\/td><\/tr><tr><td>Noble County<\/td><td class=\"n\">1,551<\/td><td class=\"n\">1,318<\/td><td class=\"n\">155<\/td><td class=\"n\">78<\/td><td class=\"n\">$70,410<\/td><td class=\"n\">$30,176<\/td><\/tr><tr><td>Vinton County<\/td><td class=\"n\">1,414<\/td><td class=\"n\">1,202<\/td><td class=\"n\">141<\/td><td class=\"n\">71<\/td><td class=\"n\">$64,179<\/td><td class=\"n\">$27,505<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">1,313<\/td><td class=\"n\">1,116<\/td><td class=\"n\">131<\/td><td class=\"n\">66<\/td><td class=\"n\">$59,630<\/td><td class=\"n\">$25,556<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"oklahoma\"><summary>Oklahoma Spend Data<\/summary><div class=\"sds-state-body\"><h3>Oklahoma Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $57.72 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $153.7 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 889,935<\/li><li><strong>2026 male fan accounts:<\/strong> 756,445 accounts &amp; $49.1 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 88,994 accounts &amp; $5.77 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 44,497 accounts &amp; $2.89 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $40.4 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $17.3 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $185,798<\/li><li><strong>National rank (per-capita):<\/strong> #33<\/li><li><strong>National rank (total):<\/strong> #27<\/li><li><strong>Change vs FY2025:<\/strong> +8.0%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 77<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-oklahoma-5\">Cities in Oklahoma (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Oklahoma City<\/td><td class=\"n\">$12.89 million<\/td><td class=\"n\">$241,264<\/td><td class=\"n down\">-3.3%<\/td><td class=\"n\">$13.34 million<\/td><td class=\"n\">$41.26 million<\/td><td class=\"n\">43<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Tulsa<\/td><td class=\"n\">$5.21 million<\/td><td class=\"n\">$141,716<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$5.28 million<\/td><td class=\"n\">$15.70 million<\/td><td class=\"n\">69<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Norman<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$177,497<\/td><td class=\"n up\">+1.1%<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">$5.73 million<\/td><td class=\"n\">149<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Broken Arrow<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">$180,479<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">152<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Lawton<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$208,627<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$4.38 million<\/td><td class=\"n\">155<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Oklahoma cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Oklahoma City<\/td><td class=\"n\">198,780<\/td><td class=\"n\">168,963<\/td><td class=\"n\">19,878<\/td><td class=\"n\">9,939<\/td><td class=\"n\">$9.02 million<\/td><td class=\"n\">$3.87 million<\/td><\/tr><tr><td>Tulsa<\/td><td class=\"n\">80,362<\/td><td class=\"n\">68,308<\/td><td class=\"n\">8,036<\/td><td class=\"n\">4,018<\/td><td class=\"n\">$3.65 million<\/td><td class=\"n\">$1.56 million<\/td><\/tr><tr><td>Norman<\/td><td class=\"n\">26,274<\/td><td class=\"n\">22,333<\/td><td class=\"n\">2,627<\/td><td class=\"n\">1,314<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">$511,211<\/td><\/tr><tr><td>Broken Arrow<\/td><td class=\"n\">24,682<\/td><td class=\"n\">20,979<\/td><td class=\"n\">2,468<\/td><td class=\"n\">1,234<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$480,234<\/td><\/tr><tr><td>Lawton<\/td><td class=\"n\">22,865<\/td><td class=\"n\">19,435<\/td><td class=\"n\">2,286<\/td><td class=\"n\">1,143<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$444,877<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-oklahoma-77\">Counties in Oklahoma (77), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>McCurtain County<\/td><td class=\"n\">$869,648<\/td><td class=\"n\">$265,668<\/td><td class=\"n up\">+20.0%<\/td><td class=\"n\">$724,699<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">187<\/td><td class=\"n\">845<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Coal County<\/td><td class=\"n\">$339,143<\/td><td class=\"n\">$264,694<\/td><td class=\"n up\">+52.3%<\/td><td class=\"n\">$222,670<\/td><td class=\"n\">$483,867<\/td><td class=\"n\">190<\/td><td class=\"n\">1554<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Oklahoma County<\/td><td class=\"n\">$16.26 million<\/td><td class=\"n\">$249,227<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$15.41 million<\/td><td class=\"n\">$45.06 million<\/td><td class=\"n\">301<\/td><td class=\"n\">52<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Kingfisher County<\/td><td class=\"n\">$467,204<\/td><td class=\"n\">$242,142<\/td><td class=\"n up\">+33.7%<\/td><td class=\"n\">$349,492<\/td><td class=\"n\">$744,182<\/td><td class=\"n\">361<\/td><td class=\"n\">1285<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Johnston County<\/td><td class=\"n\">$298,659<\/td><td class=\"n\">$222,687<\/td><td class=\"n up\">+36.5%<\/td><td class=\"n\">$218,871<\/td><td class=\"n\">$379,932<\/td><td class=\"n\">588<\/td><td class=\"n\">1664<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Craig County<\/td><td class=\"n\">$358,032<\/td><td class=\"n\">$219,568<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$355,921<\/td><td class=\"n\">$902,920<\/td><td class=\"n\">646<\/td><td class=\"n\">1510<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Pushmataha County<\/td><td class=\"n\">$292,775<\/td><td class=\"n\">$219,188<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$280,237<\/td><td class=\"n\">$818,076<\/td><td class=\"n\">652<\/td><td class=\"n\">1675<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Noble County<\/td><td class=\"n\">$287,920<\/td><td class=\"n\">$217,338<\/td><td class=\"n up\">+35.2%<\/td><td class=\"n\">$213,027<\/td><td class=\"n\">$490,127<\/td><td class=\"n\">677<\/td><td class=\"n\">1688<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Canadian County<\/td><td class=\"n\">$3.27 million<\/td><td class=\"n\">$216,120<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$2.83 million<\/td><td class=\"n\">$7.85 million<\/td><td class=\"n\">703<\/td><td class=\"n\">292<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Beckham County<\/td><td class=\"n\">$459,066<\/td><td class=\"n\">$212,552<\/td><td class=\"n up\">+30.9%<\/td><td class=\"n\">$350,661<\/td><td class=\"n\">$900,571<\/td><td class=\"n\">760<\/td><td class=\"n\">1296<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Haskell County<\/td><td class=\"n\">$276,913<\/td><td class=\"n\">$209,964<\/td><td class=\"n up\">+32.4%<\/td><td class=\"n\">$209,228<\/td><td class=\"n\">$505,597<\/td><td class=\"n\">800<\/td><td class=\"n\">1717<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Harmon County<\/td><td class=\"n\">$117,209<\/td><td class=\"n\">$208,585<\/td><td class=\"n up\">+51.4%<\/td><td class=\"n\">$77,438<\/td><td class=\"n\">$141,831<\/td><td class=\"n\">828<\/td><td class=\"n\">2303<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Comanche County<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$199,640<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$5.19 million<\/td><td class=\"n\">988<\/td><td class=\"n\">456<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Texas County<\/td><td class=\"n\">$365,213<\/td><td class=\"n\">$197,558<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$348,323<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">1041<\/td><td class=\"n\">1489<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Greer County<\/td><td class=\"n\">$132,713<\/td><td class=\"n\">$197,300<\/td><td class=\"n up\">+23.4%<\/td><td class=\"n\">$107,536<\/td><td class=\"n\">$245,041<\/td><td class=\"n\">1045<\/td><td class=\"n\">2226<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Latimer County<\/td><td class=\"n\">$196,798<\/td><td class=\"n\">$196,699<\/td><td class=\"n up\">+44.8%<\/td><td class=\"n\">$135,881<\/td><td class=\"n\">$289,706<\/td><td class=\"n\">1075<\/td><td class=\"n\">1975<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Bryan County<\/td><td class=\"n\">$840,633<\/td><td class=\"n\">$196,687<\/td><td class=\"n up\">+17.4%<\/td><td class=\"n\">$715,933<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">1077<\/td><td class=\"n\">867<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Alfalfa County<\/td><td class=\"n\">$134,787<\/td><td class=\"n\">$196,586<\/td><td class=\"n up\">+42.4%<\/td><td class=\"n\">$94,678<\/td><td class=\"n\">$181,590<\/td><td class=\"n\">1081<\/td><td class=\"n\">2215<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Cimarron County<\/td><td class=\"n\">$53,311<\/td><td class=\"n\">$187,212<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$54,060<\/td><td class=\"n\">$155,121<\/td><td class=\"n\">1374<\/td><td class=\"n\">2676<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Jackson County<\/td><td class=\"n\">$382,517<\/td><td class=\"n\">$186,267<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$362,350<\/td><td class=\"n\">$910,211<\/td><td class=\"n\">1406<\/td><td class=\"n\">1452<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Custer County<\/td><td class=\"n\">$424,210<\/td><td class=\"n\">$184,580<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$412,027<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">1452<\/td><td class=\"n\">1351<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Ellis County<\/td><td class=\"n\">$61,592<\/td><td class=\"n\">$182,201<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$58,443<\/td><td class=\"n\">$171,711<\/td><td class=\"n\">1515<\/td><td class=\"n\">2616<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Kiowa County<\/td><td class=\"n\">$114,233<\/td><td class=\"n\">$178,322<\/td><td class=\"n up\">+16.0%<\/td><td class=\"n\">$98,477<\/td><td class=\"n\">$274,197<\/td><td class=\"n\">1627<\/td><td class=\"n\">2325<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Caddo County<\/td><td class=\"n\">$363,691<\/td><td class=\"n\">$177,964<\/td><td class=\"n up\">+19.4%<\/td><td class=\"n\">$304,491<\/td><td class=\"n\">$782,433<\/td><td class=\"n\">1640<\/td><td class=\"n\">1492<\/td><\/tr><tr><td class=\"r\">25<\/td><td>McClain County<\/td><td class=\"n\">$688,166<\/td><td class=\"n\">$177,368<\/td><td class=\"n up\">+20.8%<\/td><td class=\"n\">$569,824<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">1654<\/td><td class=\"n\">997<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Cherokee County<\/td><td class=\"n\">$681,206<\/td><td class=\"n\">$177,263<\/td><td class=\"n up\">+12.1%<\/td><td class=\"n\">$607,812<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">1657<\/td><td class=\"n\">1002<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Washington County<\/td><td class=\"n\">$746,600<\/td><td class=\"n\">$176,981<\/td><td class=\"n up\">+18.8%<\/td><td class=\"n\">$628,268<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">1664<\/td><td class=\"n\">941<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Sequoyah County<\/td><td class=\"n\">$549,714<\/td><td class=\"n\">$174,635<\/td><td class=\"n down\">-9.6%<\/td><td class=\"n\">$608,397<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">1734<\/td><td class=\"n\">1155<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Pittsburg County<\/td><td class=\"n\">$552,084<\/td><td class=\"n\">$169,390<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$537,096<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">1855<\/td><td class=\"n\">1148<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Payne County<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$169,205<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$999,384<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">1859<\/td><td class=\"n\">726<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Tillman County<\/td><td class=\"n\">$65,173<\/td><td class=\"n\">$168,982<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$61,073<\/td><td class=\"n\">$199,599<\/td><td class=\"n\">1864<\/td><td class=\"n\">2593<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Carter County<\/td><td class=\"n\">$622,847<\/td><td class=\"n\">$168,843<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$593,201<\/td><td class=\"n\">$1.75 million<\/td><td class=\"n\">1869<\/td><td class=\"n\">1069<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Roger Mills County<\/td><td class=\"n\">$17,746<\/td><td class=\"n\">$168,726<\/td><td class=\"n up\">+16.8%<\/td><td class=\"n\">$15,195<\/td><td class=\"n\">$40,629<\/td><td class=\"n\">1873<\/td><td class=\"n\">2931<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Harper County<\/td><td class=\"n\">$16,006<\/td><td class=\"n\">$168,519<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$15,488<\/td><td class=\"n\">$41,815<\/td><td class=\"n\">1877<\/td><td class=\"n\">2947<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Cotton County<\/td><td class=\"n\">$43,115<\/td><td class=\"n\">$167,611<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$39,742<\/td><td class=\"n\">$126,350<\/td><td class=\"n\">1911<\/td><td class=\"n\">2744<\/td><\/tr><tr><td class=\"r\">36<\/td><td>McIntosh County<\/td><td class=\"n\">$231,489<\/td><td class=\"n\">$167,606<\/td><td class=\"n up\">+27.6%<\/td><td class=\"n\">$181,467<\/td><td class=\"n\">$463,051<\/td><td class=\"n\">1912<\/td><td class=\"n\">1870<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Murray County<\/td><td class=\"n\">$152,349<\/td><td class=\"n\">$167,376<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$146,401<\/td><td class=\"n\">$361,683<\/td><td class=\"n\">1917<\/td><td class=\"n\">2124<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Lincoln County<\/td><td class=\"n\">$434,106<\/td><td class=\"n\">$167,332<\/td><td class=\"n up\">+23.4%<\/td><td class=\"n\">$351,830<\/td><td class=\"n\">$813,804<\/td><td class=\"n\">1920<\/td><td class=\"n\">1334<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Atoka County<\/td><td class=\"n\">$157,384<\/td><td class=\"n\">$165,910<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$149,908<\/td><td class=\"n\">$362,871<\/td><td class=\"n\">1959<\/td><td class=\"n\">2103<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Grant County<\/td><td class=\"n\">$18,578<\/td><td class=\"n\">$165,372<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$16,364<\/td><td class=\"n\">$57,578<\/td><td class=\"n\">1975<\/td><td class=\"n\">2926<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Love County<\/td><td class=\"n\">$105,565<\/td><td class=\"n\">$165,339<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$99,938<\/td><td class=\"n\">$302,459<\/td><td class=\"n\">1976<\/td><td class=\"n\">2368<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Jefferson County<\/td><td class=\"n\">$35,503<\/td><td class=\"n\">$165,119<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$32,436<\/td><td class=\"n\">$106,649<\/td><td class=\"n\">1983<\/td><td class=\"n\">2801<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Blaine County<\/td><td class=\"n\">$73,629<\/td><td class=\"n\">$164,562<\/td><td class=\"n up\">+12.0%<\/td><td class=\"n\">$65,749<\/td><td class=\"n\">$219,392<\/td><td class=\"n\">2002<\/td><td class=\"n\">2545<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Woodward County<\/td><td class=\"n\">$218,945<\/td><td class=\"n\">$164,387<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$203,383<\/td><td class=\"n\">$638,802<\/td><td class=\"n\">2006<\/td><td class=\"n\">1902<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Marshall County<\/td><td class=\"n\">$171,115<\/td><td class=\"n\">$163,933<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$170,071<\/td><td class=\"n\">$366,677<\/td><td class=\"n\">2016<\/td><td class=\"n\">2056<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Ottawa County<\/td><td class=\"n\">$353,209<\/td><td class=\"n\">$163,867<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$338,972<\/td><td class=\"n\">$982,093<\/td><td class=\"n\">2019<\/td><td class=\"n\">1522<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Dewey County<\/td><td class=\"n\">$15,443<\/td><td class=\"n\">$163,694<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$14,903<\/td><td class=\"n\">$40,123<\/td><td class=\"n\">2021<\/td><td class=\"n\">2953<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Woods County<\/td><td class=\"n\">$67,469<\/td><td class=\"n\">$162,972<\/td><td class=\"n down\">-3.8%<\/td><td class=\"n\">$70,132<\/td><td class=\"n\">$226,963<\/td><td class=\"n\">2046<\/td><td class=\"n\">2580<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Beaver County<\/td><td class=\"n\">$21,812<\/td><td class=\"n\">$162,931<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$20,163<\/td><td class=\"n\">$83,648<\/td><td class=\"n\">2048<\/td><td class=\"n\">2899<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Major County<\/td><td class=\"n\">$54,018<\/td><td class=\"n\">$162,392<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$43,833<\/td><td class=\"n\">$116,195<\/td><td class=\"n\">2061<\/td><td class=\"n\">2671<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Choctaw County<\/td><td class=\"n\">$134,444<\/td><td class=\"n\">$161,671<\/td><td class=\"n up\">+25.7%<\/td><td class=\"n\">$106,952<\/td><td class=\"n\">$278,439<\/td><td class=\"n\">2082<\/td><td class=\"n\">2217<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Tulsa County<\/td><td class=\"n\">$8.80 million<\/td><td class=\"n\">$161,339<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$8.37 million<\/td><td class=\"n\">$24.79 million<\/td><td class=\"n\">2092<\/td><td class=\"n\">119<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Okfuskee County<\/td><td class=\"n\">$99,643<\/td><td class=\"n\">$161,186<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$94,971<\/td><td class=\"n\">$269,416<\/td><td class=\"n\">2097<\/td><td class=\"n\">2401<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Garfield County<\/td><td class=\"n\">$727,173<\/td><td class=\"n\">$159,986<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$698,400<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">2132<\/td><td class=\"n\">956<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Kay County<\/td><td class=\"n\">$497,118<\/td><td class=\"n\">$159,908<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$447,093<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">2133<\/td><td class=\"n\">1242<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Nowata County<\/td><td class=\"n\">$67,430<\/td><td class=\"n\">$158,864<\/td><td class=\"n up\">+26.1%<\/td><td class=\"n\">$53,476<\/td><td class=\"n\">$136,590<\/td><td class=\"n\">2148<\/td><td class=\"n\">2581<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Garvin County<\/td><td class=\"n\">$275,312<\/td><td class=\"n\">$158,395<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$262,411<\/td><td class=\"n\">$757,264<\/td><td class=\"n\">2166<\/td><td class=\"n\">1722<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Osage County<\/td><td class=\"n\">$522,219<\/td><td class=\"n\">$157,308<\/td><td class=\"n up\">+33.0%<\/td><td class=\"n\">$392,740<\/td><td class=\"n\">$896,984<\/td><td class=\"n\">2193<\/td><td class=\"n\">1190<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Adair County<\/td><td class=\"n\">$181,410<\/td><td class=\"n\">$155,399<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$174,162<\/td><td class=\"n\">$498,562<\/td><td class=\"n\">2234<\/td><td class=\"n\">2017<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Delaware County<\/td><td class=\"n\">$450,024<\/td><td class=\"n\">$155,292<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$426,053<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">2237<\/td><td class=\"n\">1307<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Pottawatomie County<\/td><td class=\"n\">$847,045<\/td><td class=\"n\">$154,424<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$809,442<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">2255<\/td><td class=\"n\">861<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Mayes County<\/td><td class=\"n\">$420,389<\/td><td class=\"n\">$153,321<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$405,013<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">2287<\/td><td class=\"n\">1358<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Hughes County<\/td><td class=\"n\">$89,754<\/td><td class=\"n\">$151,604<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$86,204<\/td><td class=\"n\">$285,161<\/td><td class=\"n\">2324<\/td><td class=\"n\">2450<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Creek County<\/td><td class=\"n\">$808,564<\/td><td class=\"n\">$150,092<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$765,610<\/td><td class=\"n\">$2.30 million<\/td><td class=\"n\">2359<\/td><td class=\"n\">892<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Pawnee County<\/td><td class=\"n\">$109,122<\/td><td class=\"n\">$148,707<\/td><td class=\"n up\">+16.3%<\/td><td class=\"n\">$93,802<\/td><td class=\"n\">$253,733<\/td><td class=\"n\">2385<\/td><td class=\"n\">2347<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Stephens County<\/td><td class=\"n\">$428,243<\/td><td class=\"n\">$146,926<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$400,338<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">2415<\/td><td class=\"n\">1343<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Okmulgee County<\/td><td class=\"n\">$340,209<\/td><td class=\"n\">$145,748<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$326,115<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">2435<\/td><td class=\"n\">1550<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Cleveland County<\/td><td class=\"n\">$3.35 million<\/td><td class=\"n\">$144,320<\/td><td class=\"n down\">-4.1%<\/td><td class=\"n\">$3.49 million<\/td><td class=\"n\">$11.28 million<\/td><td class=\"n\">2466<\/td><td class=\"n\">285<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Seminole County<\/td><td class=\"n\">$168,637<\/td><td class=\"n\">$142,661<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$159,259<\/td><td class=\"n\">$488,177<\/td><td class=\"n\">2489<\/td><td class=\"n\">2063<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Muskogee County<\/td><td class=\"n\">$643,025<\/td><td class=\"n\">$141,400<\/td><td class=\"n down\">-3.5%<\/td><td class=\"n\">$666,256<\/td><td class=\"n\">$2.15 million<\/td><td class=\"n\">2518<\/td><td class=\"n\">1043<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Pontotoc County<\/td><td class=\"n\">$306,860<\/td><td class=\"n\">$137,232<\/td><td class=\"n up\">+2.0%<\/td><td class=\"n\">$300,984<\/td><td class=\"n\">$947,391<\/td><td class=\"n\">2589<\/td><td class=\"n\">1644<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Rogers County<\/td><td class=\"n\">$988,736<\/td><td class=\"n\">$136,888<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$838,664<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">2594<\/td><td class=\"n\">772<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Washita County<\/td><td class=\"n\">$5,732<\/td><td class=\"n\">$136,230<\/td><td class=\"n down\">-75.2%<\/td><td class=\"n\">$23,085<\/td><td class=\"n\">$112,854<\/td><td class=\"n\">2603<\/td><td class=\"n\">3030<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Wagoner County<\/td><td class=\"n\">$875,249<\/td><td class=\"n\">$135,124<\/td><td class=\"n up\">+21.3%<\/td><td class=\"n\">$721,777<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">2617<\/td><td class=\"n\">842<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Le Flore County<\/td><td class=\"n\">$370,430<\/td><td class=\"n\">$127,772<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$344,232<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">2711<\/td><td class=\"n\">1474<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Grady County<\/td><td class=\"n\">$387,400<\/td><td class=\"n\">$117,777<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$370,532<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">2825<\/td><td class=\"n\">1441<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Logan County<\/td><td class=\"n\">$297,684<\/td><td class=\"n\">$109,757<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$289,880<\/td><td class=\"n\">$776,682<\/td><td class=\"n\">2922<\/td><td class=\"n\">1667<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Oklahoma counties (77), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Oklahoma County<\/td><td class=\"n\">250,734<\/td><td class=\"n\">213,124<\/td><td class=\"n\">25,073<\/td><td class=\"n\">12,537<\/td><td class=\"n\">$11.4 million<\/td><td class=\"n\">$4.88 million<\/td><\/tr><tr><td>Tulsa County<\/td><td class=\"n\">135,697<\/td><td class=\"n\">115,343<\/td><td class=\"n\">13,570<\/td><td class=\"n\">6,785<\/td><td class=\"n\">$6.16 million<\/td><td class=\"n\">$2.64 million<\/td><\/tr><tr><td>Cleveland County<\/td><td class=\"n\">51,692<\/td><td class=\"n\">43,938<\/td><td class=\"n\">5,169<\/td><td class=\"n\">2,585<\/td><td class=\"n\">$2.35 million<\/td><td class=\"n\">$1.01 million<\/td><\/tr><tr><td>Canadian County<\/td><td class=\"n\">50,465<\/td><td class=\"n\">42,895<\/td><td class=\"n\">5,047<\/td><td class=\"n\">2,523<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">$981,900<\/td><\/tr><tr><td>Comanche County<\/td><td class=\"n\">30,361<\/td><td class=\"n\">25,807<\/td><td class=\"n\">3,036<\/td><td class=\"n\">1,518<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$590,734<\/td><\/tr><tr><td>Payne County<\/td><td class=\"n\">16,799<\/td><td class=\"n\">14,279<\/td><td class=\"n\">1,680<\/td><td class=\"n\">840<\/td><td class=\"n\">$762,682<\/td><td class=\"n\">$326,864<\/td><\/tr><tr><td>Rogers County<\/td><td class=\"n\">15,245<\/td><td class=\"n\">12,958<\/td><td class=\"n\">1,524<\/td><td class=\"n\">762<\/td><td class=\"n\">$692,115<\/td><td class=\"n\">$296,621<\/td><\/tr><tr><td>Wagoner County<\/td><td class=\"n\">13,495<\/td><td class=\"n\">11,471<\/td><td class=\"n\">1,350<\/td><td class=\"n\">675<\/td><td class=\"n\">$612,675<\/td><td class=\"n\">$262,575<\/td><\/tr><tr><td>McCurtain County<\/td><td class=\"n\">13,409<\/td><td class=\"n\">11,397<\/td><td class=\"n\">1,341<\/td><td class=\"n\">670<\/td><td class=\"n\">$608,753<\/td><td class=\"n\">$260,894<\/td><\/tr><tr><td>Pottawatomie County<\/td><td class=\"n\">13,060<\/td><td class=\"n\">11,101<\/td><td class=\"n\">1,306<\/td><td class=\"n\">653<\/td><td class=\"n\">$592,932<\/td><td class=\"n\">$254,114<\/td><\/tr><tr><td>Bryan County<\/td><td class=\"n\">12,961<\/td><td class=\"n\">11,017<\/td><td class=\"n\">1,296<\/td><td class=\"n\">648<\/td><td class=\"n\">$588,443<\/td><td class=\"n\">$252,190<\/td><\/tr><tr><td>Creek County<\/td><td class=\"n\">12,467<\/td><td class=\"n\">10,597<\/td><td class=\"n\">1,247<\/td><td class=\"n\">623<\/td><td class=\"n\">$565,995<\/td><td class=\"n\">$242,569<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">11,512<\/td><td class=\"n\">9,785<\/td><td class=\"n\">1,151<\/td><td class=\"n\">576<\/td><td class=\"n\">$522,620<\/td><td class=\"n\">$223,980<\/td><\/tr><tr><td>Garfield County<\/td><td class=\"n\">11,212<\/td><td class=\"n\">9,530<\/td><td class=\"n\">1,121<\/td><td class=\"n\">561<\/td><td class=\"n\">$509,021<\/td><td class=\"n\">$218,152<\/td><\/tr><tr><td>McClain County<\/td><td class=\"n\">10,611<\/td><td class=\"n\">9,019<\/td><td class=\"n\">1,061<\/td><td class=\"n\">531<\/td><td class=\"n\">$481,716<\/td><td class=\"n\">$206,450<\/td><\/tr><tr><td>Cherokee County<\/td><td class=\"n\">10,503<\/td><td class=\"n\">8,928<\/td><td class=\"n\">1,050<\/td><td class=\"n\">525<\/td><td class=\"n\">$476,844<\/td><td class=\"n\">$204,362<\/td><\/tr><tr><td>Muskogee County<\/td><td class=\"n\">9,915<\/td><td class=\"n\">8,427<\/td><td class=\"n\">991<\/td><td class=\"n\">496<\/td><td class=\"n\">$450,118<\/td><td class=\"n\">$192,908<\/td><\/tr><tr><td>Carter County<\/td><td class=\"n\">9,603<\/td><td class=\"n\">8,163<\/td><td class=\"n\">960<\/td><td class=\"n\">480<\/td><td class=\"n\">$435,993<\/td><td class=\"n\">$186,854<\/td><\/tr><tr><td>Pittsburg County<\/td><td class=\"n\">8,512<\/td><td class=\"n\">7,236<\/td><td class=\"n\">851<\/td><td class=\"n\">426<\/td><td class=\"n\">$386,458<\/td><td class=\"n\">$165,625<\/td><\/tr><tr><td>Sequoyah County<\/td><td class=\"n\">8,476<\/td><td class=\"n\">7,204<\/td><td class=\"n\">848<\/td><td class=\"n\">424<\/td><td class=\"n\">$384,800<\/td><td class=\"n\">$164,914<\/td><\/tr><tr><td>Osage County<\/td><td class=\"n\">8,052<\/td><td class=\"n\">6,844<\/td><td class=\"n\">805<\/td><td class=\"n\">403<\/td><td class=\"n\">$365,553<\/td><td class=\"n\">$156,666<\/td><\/tr><tr><td>Kay County<\/td><td class=\"n\">7,665<\/td><td class=\"n\">6,515<\/td><td class=\"n\">766<\/td><td class=\"n\">383<\/td><td class=\"n\">$347,982<\/td><td class=\"n\">$149,135<\/td><\/tr><tr><td>Kingfisher County<\/td><td class=\"n\">7,204<\/td><td class=\"n\">6,123<\/td><td class=\"n\">720<\/td><td class=\"n\">360<\/td><td class=\"n\">$327,042<\/td><td class=\"n\">$140,161<\/td><\/tr><tr><td>Beckham County<\/td><td class=\"n\">7,078<\/td><td class=\"n\">6,016<\/td><td class=\"n\">708<\/td><td class=\"n\">354<\/td><td class=\"n\">$321,346<\/td><td class=\"n\">$137,720<\/td><\/tr><tr><td>Delaware County<\/td><td class=\"n\">6,939<\/td><td class=\"n\">5,898<\/td><td class=\"n\">694<\/td><td class=\"n\">347<\/td><td class=\"n\">$315,017<\/td><td class=\"n\">$135,007<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">6,693<\/td><td class=\"n\">5,689<\/td><td class=\"n\">669<\/td><td class=\"n\">335<\/td><td class=\"n\">$303,874<\/td><td class=\"n\">$130,232<\/td><\/tr><tr><td>Stephens County<\/td><td class=\"n\">6,603<\/td><td class=\"n\">5,612<\/td><td class=\"n\">660<\/td><td class=\"n\">330<\/td><td class=\"n\">$299,770<\/td><td class=\"n\">$128,473<\/td><\/tr><tr><td>Custer County<\/td><td class=\"n\">6,541<\/td><td class=\"n\">5,560<\/td><td class=\"n\">654<\/td><td class=\"n\">327<\/td><td class=\"n\">$296,947<\/td><td class=\"n\">$127,263<\/td><\/tr><tr><td>Mayes County<\/td><td class=\"n\">6,482<\/td><td class=\"n\">5,510<\/td><td class=\"n\">648<\/td><td class=\"n\">324<\/td><td class=\"n\">$294,272<\/td><td class=\"n\">$126,117<\/td><\/tr><tr><td>Grady County<\/td><td class=\"n\">5,973<\/td><td class=\"n\">5,077<\/td><td class=\"n\">597<\/td><td class=\"n\">299<\/td><td class=\"n\">$271,180<\/td><td class=\"n\">$116,220<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">5,898<\/td><td class=\"n\">5,013<\/td><td class=\"n\">590<\/td><td class=\"n\">295<\/td><td class=\"n\">$267,762<\/td><td class=\"n\">$114,755<\/td><\/tr><tr><td>Le Flore County<\/td><td class=\"n\">5,712<\/td><td class=\"n\">4,855<\/td><td class=\"n\">571<\/td><td class=\"n\">286<\/td><td class=\"n\">$259,301<\/td><td class=\"n\">$111,129<\/td><\/tr><tr><td>Texas County<\/td><td class=\"n\">5,631<\/td><td class=\"n\">4,786<\/td><td class=\"n\">563<\/td><td class=\"n\">282<\/td><td class=\"n\">$255,649<\/td><td class=\"n\">$109,564<\/td><\/tr><tr><td>Caddo County<\/td><td class=\"n\">5,608<\/td><td class=\"n\">4,766<\/td><td class=\"n\">561<\/td><td class=\"n\">280<\/td><td class=\"n\">$254,584<\/td><td class=\"n\">$109,107<\/td><\/tr><tr><td>Craig County<\/td><td class=\"n\">5,520<\/td><td class=\"n\">4,692<\/td><td class=\"n\">552<\/td><td class=\"n\">276<\/td><td class=\"n\">$250,623<\/td><td class=\"n\">$107,410<\/td><\/tr><tr><td>Ottawa County<\/td><td class=\"n\">5,446<\/td><td class=\"n\">4,629<\/td><td class=\"n\">545<\/td><td class=\"n\">272<\/td><td class=\"n\">$247,246<\/td><td class=\"n\">$105,963<\/td><\/tr><tr><td>Okmulgee County<\/td><td class=\"n\">5,246<\/td><td class=\"n\">4,459<\/td><td class=\"n\">525<\/td><td class=\"n\">262<\/td><td class=\"n\">$238,147<\/td><td class=\"n\">$102,063<\/td><\/tr><tr><td>Coal County<\/td><td class=\"n\">5,229<\/td><td class=\"n\">4,445<\/td><td class=\"n\">523<\/td><td class=\"n\">261<\/td><td class=\"n\">$237,400<\/td><td class=\"n\">$101,743<\/td><\/tr><tr><td>Pontotoc County<\/td><td class=\"n\">4,731<\/td><td class=\"n\">4,022<\/td><td class=\"n\">473<\/td><td class=\"n\">237<\/td><td class=\"n\">$214,802<\/td><td class=\"n\">$92,058<\/td><\/tr><tr><td>Johnston County<\/td><td class=\"n\">4,605<\/td><td class=\"n\">3,914<\/td><td class=\"n\">460<\/td><td class=\"n\">230<\/td><td class=\"n\">$209,062<\/td><td class=\"n\">$89,598<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">4,590<\/td><td class=\"n\">3,901<\/td><td class=\"n\">459<\/td><td class=\"n\">229<\/td><td class=\"n\">$208,379<\/td><td class=\"n\">$89,305<\/td><\/tr><tr><td>Pushmataha County<\/td><td class=\"n\">4,514<\/td><td class=\"n\">3,837<\/td><td class=\"n\">451<\/td><td class=\"n\">226<\/td><td class=\"n\">$204,943<\/td><td class=\"n\">$87,833<\/td><\/tr><tr><td>Noble County<\/td><td class=\"n\">4,439<\/td><td class=\"n\">3,773<\/td><td class=\"n\">444<\/td><td class=\"n\">222<\/td><td class=\"n\">$201,544<\/td><td class=\"n\">$86,376<\/td><\/tr><tr><td>Haskell County<\/td><td class=\"n\">4,270<\/td><td class=\"n\">3,629<\/td><td class=\"n\">427<\/td><td class=\"n\">213<\/td><td class=\"n\">$193,839<\/td><td class=\"n\">$83,074<\/td><\/tr><tr><td>Garvin County<\/td><td class=\"n\">4,245<\/td><td class=\"n\">3,608<\/td><td class=\"n\">424<\/td><td class=\"n\">212<\/td><td class=\"n\">$192,718<\/td><td class=\"n\">$82,593<\/td><\/tr><tr><td>McIntosh County<\/td><td class=\"n\">3,569<\/td><td class=\"n\">3,034<\/td><td class=\"n\">357<\/td><td class=\"n\">178<\/td><td class=\"n\">$162,043<\/td><td class=\"n\">$69,447<\/td><\/tr><tr><td>Woodward County<\/td><td class=\"n\">3,376<\/td><td class=\"n\">2,869<\/td><td class=\"n\">338<\/td><td class=\"n\">169<\/td><td class=\"n\">$153,262<\/td><td class=\"n\">$65,684<\/td><\/tr><tr><td>Latimer County<\/td><td class=\"n\">3,034<\/td><td class=\"n\">2,579<\/td><td class=\"n\">303<\/td><td class=\"n\">152<\/td><td class=\"n\">$137,758<\/td><td class=\"n\">$59,039<\/td><\/tr><tr><td>Adair County<\/td><td class=\"n\">2,797<\/td><td class=\"n\">2,378<\/td><td class=\"n\">280<\/td><td class=\"n\">140<\/td><td class=\"n\">$126,987<\/td><td class=\"n\">$54,423<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">2,638<\/td><td class=\"n\">2,243<\/td><td class=\"n\">264<\/td><td class=\"n\">132<\/td><td class=\"n\">$119,781<\/td><td class=\"n\">$51,335<\/td><\/tr><tr><td>Seminole County<\/td><td class=\"n\">2,600<\/td><td class=\"n\">2,210<\/td><td class=\"n\">260<\/td><td class=\"n\">130<\/td><td class=\"n\">$118,046<\/td><td class=\"n\">$50,591<\/td><\/tr><tr><td>Atoka County<\/td><td class=\"n\">2,427<\/td><td class=\"n\">2,063<\/td><td class=\"n\">243<\/td><td class=\"n\">121<\/td><td class=\"n\">$110,169<\/td><td class=\"n\">$47,215<\/td><\/tr><tr><td>Murray County<\/td><td class=\"n\">2,349<\/td><td class=\"n\">1,997<\/td><td class=\"n\">235<\/td><td class=\"n\">117<\/td><td class=\"n\">$106,644<\/td><td class=\"n\">$45,705<\/td><\/tr><tr><td>Alfalfa County<\/td><td class=\"n\">2,078<\/td><td class=\"n\">1,766<\/td><td class=\"n\">208<\/td><td class=\"n\">104<\/td><td class=\"n\">$94,351<\/td><td class=\"n\">$40,436<\/td><\/tr><tr><td>Choctaw County<\/td><td class=\"n\">2,073<\/td><td class=\"n\">1,762<\/td><td class=\"n\">207<\/td><td class=\"n\">104<\/td><td class=\"n\">$94,111<\/td><td class=\"n\">$40,333<\/td><\/tr><tr><td>Greer County<\/td><td class=\"n\">2,046<\/td><td class=\"n\">1,739<\/td><td class=\"n\">205<\/td><td class=\"n\">102<\/td><td class=\"n\">$92,899<\/td><td class=\"n\">$39,814<\/td><\/tr><tr><td>Harmon County<\/td><td class=\"n\">1,807<\/td><td class=\"n\">1,536<\/td><td class=\"n\">181<\/td><td class=\"n\">90<\/td><td class=\"n\">$82,046<\/td><td class=\"n\">$35,163<\/td><\/tr><tr><td>Kiowa County<\/td><td class=\"n\">1,761<\/td><td class=\"n\">1,497<\/td><td class=\"n\">176<\/td><td class=\"n\">88<\/td><td class=\"n\">$79,963<\/td><td class=\"n\">$34,270<\/td><\/tr><tr><td>Pawnee County<\/td><td class=\"n\">1,683<\/td><td class=\"n\">1,430<\/td><td class=\"n\">168<\/td><td class=\"n\">84<\/td><td class=\"n\">$76,386<\/td><td class=\"n\">$32,737<\/td><\/tr><tr><td>Love County<\/td><td class=\"n\">1,628<\/td><td class=\"n\">1,384<\/td><td class=\"n\">163<\/td><td class=\"n\">81<\/td><td class=\"n\">$73,895<\/td><td class=\"n\">$31,669<\/td><\/tr><tr><td>Okfuskee County<\/td><td class=\"n\">1,536<\/td><td class=\"n\">1,306<\/td><td class=\"n\">154<\/td><td class=\"n\">77<\/td><td class=\"n\">$69,750<\/td><td class=\"n\">$29,893<\/td><\/tr><tr><td>Hughes County<\/td><td class=\"n\">1,384<\/td><td class=\"n\">1,176<\/td><td class=\"n\">138<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,828<\/td><td class=\"n\">$26,926<\/td><\/tr><tr><td>Blaine County<\/td><td class=\"n\">1,135<\/td><td class=\"n\">965<\/td><td class=\"n\">114<\/td><td class=\"n\">57<\/td><td class=\"n\">$51,540<\/td><td class=\"n\">$22,089<\/td><\/tr><tr><td>Woods County<\/td><td class=\"n\">1,040<\/td><td class=\"n\">884<\/td><td class=\"n\">104<\/td><td class=\"n\">52<\/td><td class=\"n\">$47,228<\/td><td class=\"n\">$20,241<\/td><\/tr><tr><td>Nowata County<\/td><td class=\"n\">1,040<\/td><td class=\"n\">884<\/td><td class=\"n\">104<\/td><td class=\"n\">52<\/td><td class=\"n\">$47,201<\/td><td class=\"n\">$20,229<\/td><\/tr><tr><td>Tillman County<\/td><td class=\"n\">1,005<\/td><td class=\"n\">854<\/td><td class=\"n\">100<\/td><td class=\"n\">50<\/td><td class=\"n\">$45,621<\/td><td class=\"n\">$19,552<\/td><\/tr><tr><td>Ellis County<\/td><td class=\"n\">950<\/td><td class=\"n\">807<\/td><td class=\"n\">95<\/td><td class=\"n\">47<\/td><td class=\"n\">$43,115<\/td><td class=\"n\">$18,478<\/td><\/tr><tr><td>Major County<\/td><td class=\"n\">833<\/td><td class=\"n\">708<\/td><td class=\"n\">83<\/td><td class=\"n\">42<\/td><td class=\"n\">$37,812<\/td><td class=\"n\">$16,205<\/td><\/tr><tr><td>Cimarron County<\/td><td class=\"n\">822<\/td><td class=\"n\">699<\/td><td class=\"n\">82<\/td><td class=\"n\">41<\/td><td class=\"n\">$37,318<\/td><td class=\"n\">$15,993<\/td><\/tr><tr><td>Cotton County<\/td><td class=\"n\">665<\/td><td class=\"n\">565<\/td><td class=\"n\">66<\/td><td class=\"n\">33<\/td><td class=\"n\">$30,180<\/td><td class=\"n\">$12,934<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">547<\/td><td class=\"n\">465<\/td><td class=\"n\">55<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,852<\/td><td class=\"n\">$10,651<\/td><\/tr><tr><td>Beaver County<\/td><td class=\"n\">336<\/td><td class=\"n\">286<\/td><td class=\"n\">34<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,269<\/td><td class=\"n\">$6,544<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">286<\/td><td class=\"n\">243<\/td><td class=\"n\">29<\/td><td class=\"n\">14<\/td><td class=\"n\">$13,005<\/td><td class=\"n\">$5,574<\/td><\/tr><tr><td>Roger Mills County<\/td><td class=\"n\">274<\/td><td class=\"n\">233<\/td><td class=\"n\">27<\/td><td class=\"n\">14<\/td><td class=\"n\">$12,422<\/td><td class=\"n\">$5,324<\/td><\/tr><tr><td>Harper County<\/td><td class=\"n\">247<\/td><td class=\"n\">210<\/td><td class=\"n\">25<\/td><td class=\"n\">12<\/td><td class=\"n\">$11,204<\/td><td class=\"n\">$4,802<\/td><\/tr><tr><td>Dewey County<\/td><td class=\"n\">238<\/td><td class=\"n\">202<\/td><td class=\"n\">24<\/td><td class=\"n\">12<\/td><td class=\"n\">$10,810<\/td><td class=\"n\">$4,633<\/td><\/tr><tr><td>Washita County<\/td><td class=\"n\">88<\/td><td class=\"n\">75<\/td><td class=\"n\">8.8<\/td><td class=\"n\">4.4<\/td><td class=\"n\">$4,012<\/td><td class=\"n\">$1,720<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"oregon\"><summary>Oregon Spend Data<\/summary><div class=\"sds-state-body\"><h3>Oregon Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $72.32 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $184.8 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.12 million<\/li><li><strong>2026 male fan accounts:<\/strong> 947,775 accounts &amp; $61.5 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 111,503 accounts &amp; $7.23 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 55,751 accounts &amp; $3.62 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $50.6 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $21.7 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $217,525<\/li><li><strong>National rank (per-capita):<\/strong> #12<\/li><li><strong>National rank (total):<\/strong> #23<\/li><li><strong>Change vs FY2025:<\/strong> +10.8%<\/li><li><strong>Cities in dataset:<\/strong> 4<\/li><li><strong>Counties in dataset:<\/strong> 36<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-oregon-4\">Cities in Oregon (4)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Portland<\/td><td class=\"n\">$20.74 million<\/td><td class=\"n\">$405,148<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$19.93 million<\/td><td class=\"n\">$55.91 million<\/td><td class=\"n\">23<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Salem<\/td><td class=\"n\">$3.54 million<\/td><td class=\"n\">$257,003<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">$10.88 million<\/td><td class=\"n\">97<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Eugene<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">$176,373<\/td><td class=\"n down\">-0.0%<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">$8.07 million<\/td><td class=\"n\">117<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Gresham<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$220,647<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$4.45 million<\/td><td class=\"n\">142<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Oregon cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Portland<\/td><td class=\"n\">319,808<\/td><td class=\"n\">271,837<\/td><td class=\"n\">31,981<\/td><td class=\"n\">15,990<\/td><td class=\"n\">$14.5 million<\/td><td class=\"n\">$6.22 million<\/td><\/tr><tr><td>Salem<\/td><td class=\"n\">54,576<\/td><td class=\"n\">46,389<\/td><td class=\"n\">5,458<\/td><td class=\"n\">2,729<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$1.06 million<\/td><\/tr><tr><td>Eugene<\/td><td class=\"n\">40,432<\/td><td class=\"n\">34,367<\/td><td class=\"n\">4,043<\/td><td class=\"n\">2,022<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$786,680<\/td><\/tr><tr><td>Gresham<\/td><td class=\"n\">29,461<\/td><td class=\"n\">25,042<\/td><td class=\"n\">2,946<\/td><td class=\"n\">1,473<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$573,226<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-oregon-36\">Counties in Oregon (36), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Morrow County<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">$481,570<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$3.38 million<\/td><td class=\"n\">6<\/td><td class=\"n\">686<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Multnomah County<\/td><td class=\"n\">$22.23 million<\/td><td class=\"n\">$350,539<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$20.14 million<\/td><td class=\"n\">$56.23 million<\/td><td class=\"n\">26<\/td><td class=\"n\">38<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Wasco County<\/td><td class=\"n\">$862,967<\/td><td class=\"n\">$304,814<\/td><td class=\"n up\">+31.9%<\/td><td class=\"n\">$654,418<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">67<\/td><td class=\"n\">847<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Jefferson County<\/td><td class=\"n\">$826,600<\/td><td class=\"n\">$299,915<\/td><td class=\"n up\">+35.7%<\/td><td class=\"n\">$609,090<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">73<\/td><td class=\"n\">882<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Clatsop County<\/td><td class=\"n\">$997,288<\/td><td class=\"n\">$267,916<\/td><td class=\"n up\">+21.4%<\/td><td class=\"n\">$821,564<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">174<\/td><td class=\"n\">770<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Umatilla County<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$264,129<\/td><td class=\"n up\">+22.7%<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$3.86 million<\/td><td class=\"n\">194<\/td><td class=\"n\">501<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Coos County<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$238,666<\/td><td class=\"n up\">+24.8%<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">381<\/td><td class=\"n\">647<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Baker County<\/td><td class=\"n\">$337,540<\/td><td class=\"n\">$229,839<\/td><td class=\"n up\">+23.3%<\/td><td class=\"n\">$273,666<\/td><td class=\"n\">$661,288<\/td><td class=\"n\">496<\/td><td class=\"n\">1558<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Gilliam County<\/td><td class=\"n\">$70,308<\/td><td class=\"n\">$228,987<\/td><td class=\"n up\">+40.2%<\/td><td class=\"n\">$50,144<\/td><td class=\"n\">$103,316<\/td><td class=\"n\">509<\/td><td class=\"n\">2564<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Lake County<\/td><td class=\"n\">$159,377<\/td><td class=\"n\">$222,055<\/td><td class=\"n up\">+38.6%<\/td><td class=\"n\">$115,019<\/td><td class=\"n\">$277,161<\/td><td class=\"n\">600<\/td><td class=\"n\">2094<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Curry County<\/td><td class=\"n\">$387,212<\/td><td class=\"n\">$216,683<\/td><td class=\"n up\">+1.7%<\/td><td class=\"n\">$380,752<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">696<\/td><td class=\"n\">1442<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Sherman County<\/td><td class=\"n\">$20,100<\/td><td class=\"n\">$210,429<\/td><td class=\"n up\">+7.5%<\/td><td class=\"n\">$18,698<\/td><td class=\"n\">$61,798<\/td><td class=\"n\">791<\/td><td class=\"n\">2915<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Wallowa County<\/td><td class=\"n\">$111,227<\/td><td class=\"n\">$210,301<\/td><td class=\"n up\">+37.3%<\/td><td class=\"n\">$81,023<\/td><td class=\"n\">$193,300<\/td><td class=\"n\">795<\/td><td class=\"n\">2338<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Wheeler County<\/td><td class=\"n\">$5,634<\/td><td class=\"n\">$208,634<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$5,666<\/td><td class=\"n\">$14,686<\/td><td class=\"n\">825<\/td><td class=\"n\">3031<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Harney County<\/td><td class=\"n\">$99,027<\/td><td class=\"n\">$207,601<\/td><td class=\"n up\">+19.7%<\/td><td class=\"n\">$82,723<\/td><td class=\"n\">$208,276<\/td><td class=\"n\">843<\/td><td class=\"n\">2403<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Crook County<\/td><td class=\"n\">$418,784<\/td><td class=\"n\">$205,715<\/td><td class=\"n up\">+14.9%<\/td><td class=\"n\">$364,321<\/td><td class=\"n\">$970,365<\/td><td class=\"n\">874<\/td><td class=\"n\">1364<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Malheur County<\/td><td class=\"n\">$494,446<\/td><td class=\"n\">$205,688<\/td><td class=\"n up\">+21.5%<\/td><td class=\"n\">$406,816<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">875<\/td><td class=\"n\">1247<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Grant County<\/td><td class=\"n\">$76,293<\/td><td class=\"n\">$202,007<\/td><td class=\"n up\">+23.5%<\/td><td class=\"n\">$61,759<\/td><td class=\"n\">$155,632<\/td><td class=\"n\">938<\/td><td class=\"n\">2526<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Polk County<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$201,021<\/td><td class=\"n up\">+29.7%<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$2.60 million<\/td><td class=\"n\">954<\/td><td class=\"n\">611<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Hood River County<\/td><td class=\"n\">$329,192<\/td><td class=\"n\">$199,571<\/td><td class=\"n up\">+15.7%<\/td><td class=\"n\">$284,431<\/td><td class=\"n\">$759,836<\/td><td class=\"n\">993<\/td><td class=\"n\">1580<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Josephine County<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">$197,470<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$3.71 million<\/td><td class=\"n\">1042<\/td><td class=\"n\">632<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Yamhill County<\/td><td class=\"n\">$1.65 million<\/td><td class=\"n\">$196,869<\/td><td class=\"n up\">+19.1%<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$3.68 million<\/td><td class=\"n\">1065<\/td><td class=\"n\">529<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Columbia County<\/td><td class=\"n\">$762,475<\/td><td class=\"n\">$193,414<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$722,410<\/td><td class=\"n\">$2.21 million<\/td><td class=\"n\">1184<\/td><td class=\"n\">931<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Linn County<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">$192,393<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$5.82 million<\/td><td class=\"n\">1215<\/td><td class=\"n\">465<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Marion County<\/td><td class=\"n\">$5.28 million<\/td><td class=\"n\">$191,418<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$4.84 million<\/td><td class=\"n\">$13.88 million<\/td><td class=\"n\">1240<\/td><td class=\"n\">194<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Union County<\/td><td class=\"n\">$305,103<\/td><td class=\"n\">$187,063<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$297,746<\/td><td class=\"n\">$840,288<\/td><td class=\"n\">1379<\/td><td class=\"n\">1647<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Clackamas County<\/td><td class=\"n\">$6.07 million<\/td><td class=\"n\">$184,007<\/td><td class=\"n up\">+11.6%<\/td><td class=\"n\">$5.44 million<\/td><td class=\"n\">$15.64 million<\/td><td class=\"n\">1469<\/td><td class=\"n\">170<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Jackson County<\/td><td class=\"n\">$3.01 million<\/td><td class=\"n\">$178,717<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">$8.32 million<\/td><td class=\"n\">1612<\/td><td class=\"n\">321<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Tillamook County<\/td><td class=\"n\">$277,761<\/td><td class=\"n\">$176,768<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$268,000<\/td><td class=\"n\">$760,655<\/td><td class=\"n\">1671<\/td><td class=\"n\">1715<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Lincoln County<\/td><td class=\"n\">$599,037<\/td><td class=\"n\">$176,583<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$518,435<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">1676<\/td><td class=\"n\">1090<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Lane County<\/td><td class=\"n\">$5.00 million<\/td><td class=\"n\">$171,071<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$4.77 million<\/td><td class=\"n\">$14.45 million<\/td><td class=\"n\">1815<\/td><td class=\"n\">204<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Klamath County<\/td><td class=\"n\">$773,884<\/td><td class=\"n\">$164,632<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$764,904<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">2000<\/td><td class=\"n\">926<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Washington County<\/td><td class=\"n\">$7.66 million<\/td><td class=\"n\">$162,414<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$6.82 million<\/td><td class=\"n\">$19.10 million<\/td><td class=\"n\">2060<\/td><td class=\"n\">139<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Benton County<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$160,925<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$3.14 million<\/td><td class=\"n\">2103<\/td><td class=\"n\">725<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Douglas County<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">$153,990<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$3.43 million<\/td><td class=\"n\">2267<\/td><td class=\"n\">681<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Deschutes County<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">$150,151<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$2.23 million<\/td><td class=\"n\">$6.67 million<\/td><td class=\"n\">2357<\/td><td class=\"n\">402<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Oregon counties (36), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Multnomah County<\/td><td class=\"n\">342,747<\/td><td class=\"n\">291,335<\/td><td class=\"n\">34,275<\/td><td class=\"n\">17,137<\/td><td class=\"n\">$15.6 million<\/td><td class=\"n\">$6.67 million<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">118,035<\/td><td class=\"n\">100,329<\/td><td class=\"n\">11,803<\/td><td class=\"n\">5,902<\/td><td class=\"n\">$5.36 million<\/td><td class=\"n\">$2.30 million<\/td><\/tr><tr><td>Clackamas County<\/td><td class=\"n\">93,610<\/td><td class=\"n\">79,568<\/td><td class=\"n\">9,361<\/td><td class=\"n\">4,680<\/td><td class=\"n\">$4.25 million<\/td><td class=\"n\">$1.82 million<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">81,406<\/td><td class=\"n\">69,195<\/td><td class=\"n\">8,141<\/td><td class=\"n\">4,070<\/td><td class=\"n\">$3.70 million<\/td><td class=\"n\">$1.58 million<\/td><\/tr><tr><td>Lane County<\/td><td class=\"n\">77,166<\/td><td class=\"n\">65,591<\/td><td class=\"n\">7,717<\/td><td class=\"n\">3,858<\/td><td class=\"n\">$3.50 million<\/td><td class=\"n\">$1.50 million<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">46,458<\/td><td class=\"n\">39,489<\/td><td class=\"n\">4,646<\/td><td class=\"n\">2,323<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$903,935<\/td><\/tr><tr><td>Deschutes County<\/td><td class=\"n\">36,054<\/td><td class=\"n\">30,646<\/td><td class=\"n\">3,605<\/td><td class=\"n\">1,803<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">$701,506<\/td><\/tr><tr><td>Linn County<\/td><td class=\"n\">29,978<\/td><td class=\"n\">25,481<\/td><td class=\"n\">2,998<\/td><td class=\"n\">1,499<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$583,273<\/td><\/tr><tr><td>Umatilla County<\/td><td class=\"n\">27,879<\/td><td class=\"n\">23,697<\/td><td class=\"n\">2,788<\/td><td class=\"n\">1,394<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$542,438<\/td><\/tr><tr><td>Yamhill County<\/td><td class=\"n\">25,443<\/td><td class=\"n\">21,627<\/td><td class=\"n\">2,544<\/td><td class=\"n\">1,272<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$495,046<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">21,303<\/td><td class=\"n\">18,108<\/td><td class=\"n\">2,130<\/td><td class=\"n\">1,065<\/td><td class=\"n\">$967,154<\/td><td class=\"n\">$414,494<\/td><\/tr><tr><td>Josephine County<\/td><td class=\"n\">20,254<\/td><td class=\"n\">17,216<\/td><td class=\"n\">2,025<\/td><td class=\"n\">1,013<\/td><td class=\"n\">$919,535<\/td><td class=\"n\">$394,086<\/td><\/tr><tr><td>Coos County<\/td><td class=\"n\">19,405<\/td><td class=\"n\">16,495<\/td><td class=\"n\">1,941<\/td><td class=\"n\">970<\/td><td class=\"n\">$881,004<\/td><td class=\"n\">$377,573<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">18,361<\/td><td class=\"n\">15,607<\/td><td class=\"n\">1,836<\/td><td class=\"n\">918<\/td><td class=\"n\">$833,597<\/td><td class=\"n\">$357,256<\/td><\/tr><tr><td>Morrow County<\/td><td class=\"n\">18,092<\/td><td class=\"n\">15,378<\/td><td class=\"n\">1,809<\/td><td class=\"n\">905<\/td><td class=\"n\">$821,384<\/td><td class=\"n\">$352,022<\/td><\/tr><tr><td>Benton County<\/td><td class=\"n\">16,812<\/td><td class=\"n\">14,290<\/td><td class=\"n\">1,681<\/td><td class=\"n\">841<\/td><td class=\"n\">$763,252<\/td><td class=\"n\">$327,108<\/td><\/tr><tr><td>Clatsop County<\/td><td class=\"n\">15,377<\/td><td class=\"n\">13,070<\/td><td class=\"n\">1,538<\/td><td class=\"n\">769<\/td><td class=\"n\">$698,101<\/td><td class=\"n\">$299,186<\/td><\/tr><tr><td>Wasco County<\/td><td class=\"n\">13,306<\/td><td class=\"n\">11,310<\/td><td class=\"n\">1,331<\/td><td class=\"n\">665<\/td><td class=\"n\">$604,077<\/td><td class=\"n\">$258,890<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">12,745<\/td><td class=\"n\">10,833<\/td><td class=\"n\">1,275<\/td><td class=\"n\">637<\/td><td class=\"n\">$578,620<\/td><td class=\"n\">$247,980<\/td><\/tr><tr><td>Klamath County<\/td><td class=\"n\">11,932<\/td><td class=\"n\">10,142<\/td><td class=\"n\">1,193<\/td><td class=\"n\">597<\/td><td class=\"n\">$541,719<\/td><td class=\"n\">$232,165<\/td><\/tr><tr><td>Columbia County<\/td><td class=\"n\">11,756<\/td><td class=\"n\">9,993<\/td><td class=\"n\">1,176<\/td><td class=\"n\">588<\/td><td class=\"n\">$533,733<\/td><td class=\"n\">$228,743<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">9,236<\/td><td class=\"n\">7,851<\/td><td class=\"n\">924<\/td><td class=\"n\">462<\/td><td class=\"n\">$419,326<\/td><td class=\"n\">$179,711<\/td><\/tr><tr><td>Malheur County<\/td><td class=\"n\">7,624<\/td><td class=\"n\">6,480<\/td><td class=\"n\">762<\/td><td class=\"n\">381<\/td><td class=\"n\">$346,112<\/td><td class=\"n\">$148,334<\/td><\/tr><tr><td>Crook County<\/td><td class=\"n\">6,457<\/td><td class=\"n\">5,488<\/td><td class=\"n\">646<\/td><td class=\"n\">323<\/td><td class=\"n\">$293,148<\/td><td class=\"n\">$125,635<\/td><\/tr><tr><td>Curry County<\/td><td class=\"n\">5,970<\/td><td class=\"n\">5,075<\/td><td class=\"n\">597<\/td><td class=\"n\">299<\/td><td class=\"n\">$271,049<\/td><td class=\"n\">$116,164<\/td><\/tr><tr><td>Baker County<\/td><td class=\"n\">5,204<\/td><td class=\"n\">4,424<\/td><td class=\"n\">520<\/td><td class=\"n\">260<\/td><td class=\"n\">$236,278<\/td><td class=\"n\">$101,262<\/td><\/tr><tr><td>Hood River County<\/td><td class=\"n\">5,076<\/td><td class=\"n\">4,314<\/td><td class=\"n\">508<\/td><td class=\"n\">254<\/td><td class=\"n\">$230,434<\/td><td class=\"n\">$98,758<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">4,704<\/td><td class=\"n\">3,999<\/td><td class=\"n\">470<\/td><td class=\"n\">235<\/td><td class=\"n\">$213,572<\/td><td class=\"n\">$91,531<\/td><\/tr><tr><td>Tillamook County<\/td><td class=\"n\">4,283<\/td><td class=\"n\">3,640<\/td><td class=\"n\">428<\/td><td class=\"n\">214<\/td><td class=\"n\">$194,432<\/td><td class=\"n\">$83,328<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">2,457<\/td><td class=\"n\">2,089<\/td><td class=\"n\">246<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,564<\/td><td class=\"n\">$47,813<\/td><\/tr><tr><td>Wallowa County<\/td><td class=\"n\">1,715<\/td><td class=\"n\">1,458<\/td><td class=\"n\">171<\/td><td class=\"n\">86<\/td><td class=\"n\">$77,859<\/td><td class=\"n\">$33,368<\/td><\/tr><tr><td>Harney County<\/td><td class=\"n\">1,527<\/td><td class=\"n\">1,298<\/td><td class=\"n\">153<\/td><td class=\"n\">76<\/td><td class=\"n\">$69,319<\/td><td class=\"n\">$29,708<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">1,176<\/td><td class=\"n\">1000<\/td><td class=\"n\">118<\/td><td class=\"n\">59<\/td><td class=\"n\">$53,405<\/td><td class=\"n\">$22,888<\/td><\/tr><tr><td>Gilliam County<\/td><td class=\"n\">1,084<\/td><td class=\"n\">921<\/td><td class=\"n\">108<\/td><td class=\"n\">54<\/td><td class=\"n\">$49,215<\/td><td class=\"n\">$21,092<\/td><\/tr><tr><td>Sherman County<\/td><td class=\"n\">310<\/td><td class=\"n\">263<\/td><td class=\"n\">31<\/td><td class=\"n\">15<\/td><td class=\"n\">$14,070<\/td><td class=\"n\">$6,030<\/td><\/tr><tr><td>Wheeler County<\/td><td class=\"n\">87<\/td><td class=\"n\">74<\/td><td class=\"n\">8.7<\/td><td class=\"n\">4.3<\/td><td class=\"n\">$3,944<\/td><td class=\"n\">$1,690<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-p\">P<\/h3><details class=\"sds-state\" id=\"pennsylvania\"><summary>Pennsylvania Spend Data<\/summary><div class=\"sds-state-body\"><h3>Pennsylvania Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $195.8 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $521.8 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 3.02 million<\/li><li><strong>2026 male fan accounts:<\/strong> 2.57 million accounts &amp; $166.4 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 301,919 accounts &amp; $19.6 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 150,960 accounts &amp; $9.79 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $137.1 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $58.7 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $189,538<\/li><li><strong>National rank (per-capita):<\/strong> #31<\/li><li><strong>National rank (total):<\/strong> #7<\/li><li><strong>Change vs FY2025:<\/strong> +8.1%<\/li><li><strong>Cities in dataset:<\/strong> 4<\/li><li><strong>Counties in dataset:<\/strong> 67<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-pennsylvania-4\">Cities in Pennsylvania (4)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Philadelphia<\/td><td class=\"n\">$32.80 million<\/td><td class=\"n\">$260,696<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$30.79 million<\/td><td class=\"n\">$90.54 million<\/td><td class=\"n\">13<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Pittsburgh<\/td><td class=\"n\">$15.25 million<\/td><td class=\"n\">$642,436<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$14.14 million<\/td><td class=\"n\">$41.03 million<\/td><td class=\"n\">33<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Erie<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$325,489<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$7.53 million<\/td><td class=\"n\">122<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Allentown<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$182,696<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">$5.79 million<\/td><td class=\"n\">145<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Pennsylvania cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Philadelphia<\/td><td class=\"n\">505,790<\/td><td class=\"n\">429,922<\/td><td class=\"n\">50,579<\/td><td class=\"n\">25,290<\/td><td class=\"n\">$23.0 million<\/td><td class=\"n\">$9.84 million<\/td><\/tr><tr><td>Pittsburgh<\/td><td class=\"n\">235,080<\/td><td class=\"n\">199,818<\/td><td class=\"n\">23,508<\/td><td class=\"n\">11,754<\/td><td class=\"n\">$10.7 million<\/td><td class=\"n\">$4.57 million<\/td><\/tr><tr><td>Erie<\/td><td class=\"n\">38,348<\/td><td class=\"n\">32,595<\/td><td class=\"n\">3,835<\/td><td class=\"n\">1,917<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">$746,128<\/td><\/tr><tr><td>Allentown<\/td><td class=\"n\">27,646<\/td><td class=\"n\">23,499<\/td><td class=\"n\">2,765<\/td><td class=\"n\">1,382<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$537,914<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-pennsylvania-67\">Counties in Pennsylvania (67), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Philadelphia County<\/td><td class=\"n\">$32.49 million<\/td><td class=\"n\">$261,566<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$30.85 million<\/td><td class=\"n\">$89.51 million<\/td><td class=\"n\">212<\/td><td class=\"n\">24<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Allegheny County<\/td><td class=\"n\">$25.29 million<\/td><td class=\"n\">$261,238<\/td><td class=\"n up\">+10.5%<\/td><td class=\"n\">$22.88 million<\/td><td class=\"n\">$64.23 million<\/td><td class=\"n\">215<\/td><td class=\"n\">31<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Bradford County<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$257,924<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$3.46 million<\/td><td class=\"n\">238<\/td><td class=\"n\">612<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Lackawanna County<\/td><td class=\"n\">$4.21 million<\/td><td class=\"n\">$240,307<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$3.73 million<\/td><td class=\"n\">$10.06 million<\/td><td class=\"n\">370<\/td><td class=\"n\">230<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Luzerne County<\/td><td class=\"n\">$6.18 million<\/td><td class=\"n\">$232,861<\/td><td class=\"n up\">+17.2%<\/td><td class=\"n\">$5.27 million<\/td><td class=\"n\">$14.43 million<\/td><td class=\"n\">447<\/td><td class=\"n\">166<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Clinton County<\/td><td class=\"n\">$763,118<\/td><td class=\"n\">$226,019<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$721,800<\/td><td class=\"n\">$2.16 million<\/td><td class=\"n\">538<\/td><td class=\"n\">930<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Columbia County<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$224,593<\/td><td class=\"n up\">+20.8%<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$2.71 million<\/td><td class=\"n\">556<\/td><td class=\"n\">652<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Centre County<\/td><td class=\"n\">$2.79 million<\/td><td class=\"n\">$219,793<\/td><td class=\"n up\">+14.5%<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">$6.59 million<\/td><td class=\"n\">639<\/td><td class=\"n\">341<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Westmoreland County<\/td><td class=\"n\">$6.09 million<\/td><td class=\"n\">$219,525<\/td><td class=\"n up\">+15.0%<\/td><td class=\"n\">$5.30 million<\/td><td class=\"n\">$14.31 million<\/td><td class=\"n\">647<\/td><td class=\"n\">169<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Mercer County<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$217,382<\/td><td class=\"n up\">+17.6%<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">$4.27 million<\/td><td class=\"n\">676<\/td><td class=\"n\">475<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Armstrong County<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">$209,733<\/td><td class=\"n up\">+11.5%<\/td><td class=\"n\">$984,273<\/td><td class=\"n\">$2.83 million<\/td><td class=\"n\">806<\/td><td class=\"n\">721<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Blair County<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$206,790<\/td><td class=\"n up\">+10.0%<\/td><td class=\"n\">$1.80 million<\/td><td class=\"n\">$5.09 million<\/td><td class=\"n\">859<\/td><td class=\"n\">454<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Wyoming County<\/td><td class=\"n\">$457,578<\/td><td class=\"n\">$206,362<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$427,945<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">867<\/td><td class=\"n\">1298<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Butler County<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">$204,255<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">$8.10 million<\/td><td class=\"n\">897<\/td><td class=\"n\">297<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Sullivan County<\/td><td class=\"n\">$115,014<\/td><td class=\"n\">$199,932<\/td><td class=\"n up\">+24.0%<\/td><td class=\"n\">$92,721<\/td><td class=\"n\">$210,217<\/td><td class=\"n\">978<\/td><td class=\"n\">2317<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Lawrence County<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$198,897<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$3.21 million<\/td><td class=\"n\">1003<\/td><td class=\"n\">624<\/td><\/tr><tr><td class=\"r\">17<\/td><td>McKean County<\/td><td class=\"n\">$616,531<\/td><td class=\"n\">$196,738<\/td><td class=\"n up\">+18.1%<\/td><td class=\"n\">$522,093<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">1073<\/td><td class=\"n\">1073<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Perry County<\/td><td class=\"n\">$717,541<\/td><td class=\"n\">$193,604<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$650,476<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">1174<\/td><td class=\"n\">967<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Montour County<\/td><td class=\"n\">$268,109<\/td><td class=\"n\">$191,155<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$257,908<\/td><td class=\"n\">$565,779<\/td><td class=\"n\">1245<\/td><td class=\"n\">1744<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Schuylkill County<\/td><td class=\"n\">$2.17 million<\/td><td class=\"n\">$190,964<\/td><td class=\"n up\">+13.4%<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$5.18 million<\/td><td class=\"n\">1249<\/td><td class=\"n\">423<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Northampton County<\/td><td class=\"n\">$4.86 million<\/td><td class=\"n\">$190,894<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$4.65 million<\/td><td class=\"n\">$14.19 million<\/td><td class=\"n\">1253<\/td><td class=\"n\">210<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Susquehanna County<\/td><td class=\"n\">$571,617<\/td><td class=\"n\">$190,800<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$539,211<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">1256<\/td><td class=\"n\">1123<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Potter County<\/td><td class=\"n\">$234,445<\/td><td class=\"n\">$190,092<\/td><td class=\"n up\">+16.4%<\/td><td class=\"n\">$201,419<\/td><td class=\"n\">$547,871<\/td><td class=\"n\">1285<\/td><td class=\"n\">1859<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Monroe County<\/td><td class=\"n\">$2.47 million<\/td><td class=\"n\">$188,714<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">$6.36 million<\/td><td class=\"n\">1326<\/td><td class=\"n\">383<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Wayne County<\/td><td class=\"n\">$750,626<\/td><td class=\"n\">$187,420<\/td><td class=\"n up\">+19.6%<\/td><td class=\"n\">$627,652<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">1367<\/td><td class=\"n\">939<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Cambria County<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$187,241<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$4.55 million<\/td><td class=\"n\">1372<\/td><td class=\"n\">481<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Northumberland County<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">$186,374<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">1401<\/td><td class=\"n\">635<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Erie County<\/td><td class=\"n\">$3.80 million<\/td><td class=\"n\">$183,262<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$3.68 million<\/td><td class=\"n\">$10.35 million<\/td><td class=\"n\">1487<\/td><td class=\"n\">256<\/td><\/tr><tr><td class=\"r\">29<\/td><td>York County<\/td><td class=\"n\">$6.76 million<\/td><td class=\"n\">$182,672<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$6.42 million<\/td><td class=\"n\">$18.43 million<\/td><td class=\"n\">1497<\/td><td class=\"n\">154<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Franklin County<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$182,400<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$2.04 million<\/td><td class=\"n\">$5.75 million<\/td><td class=\"n\">1508<\/td><td class=\"n\">410<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Cumberland County<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">$181,978<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$3.56 million<\/td><td class=\"n\">$10.27 million<\/td><td class=\"n\">1522<\/td><td class=\"n\">251<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Dauphin County<\/td><td class=\"n\">$4.10 million<\/td><td class=\"n\">$179,614<\/td><td class=\"n up\">+11.5%<\/td><td class=\"n\">$3.68 million<\/td><td class=\"n\">$10.29 million<\/td><td class=\"n\">1583<\/td><td class=\"n\">242<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Lycoming County<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">$179,060<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$4.47 million<\/td><td class=\"n\">1601<\/td><td class=\"n\">550<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Lebanon County<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">$178,263<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$1.89 million<\/td><td class=\"n\">$5.95 million<\/td><td class=\"n\">1629<\/td><td class=\"n\">446<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Adams County<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$177,867<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">$4.27 million<\/td><td class=\"n\">1645<\/td><td class=\"n\">579<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Cameron County<\/td><td class=\"n\">$21,562<\/td><td class=\"n\">$177,023<\/td><td class=\"n down\">-34.8%<\/td><td class=\"n\">$33,094<\/td><td class=\"n\">$150,915<\/td><td class=\"n\">1661<\/td><td class=\"n\">2901<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Warren County<\/td><td class=\"n\">$473,869<\/td><td class=\"n\">$176,366<\/td><td class=\"n up\">+11.6%<\/td><td class=\"n\">$424,521<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">1689<\/td><td class=\"n\">1276<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Clearfield County<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$172,662<\/td><td class=\"n up\">+2.9%<\/td><td class=\"n\">$981,420<\/td><td class=\"n\">$2.73 million<\/td><td class=\"n\">1782<\/td><td class=\"n\">760<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Forest County<\/td><td class=\"n\">$41,138<\/td><td class=\"n\">$172,632<\/td><td class=\"n up\">+27.6%<\/td><td class=\"n\">$32,239<\/td><td class=\"n\">$83,254<\/td><td class=\"n\">1784<\/td><td class=\"n\">2762<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Washington County<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">$170,051<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$2.69 million<\/td><td class=\"n\">$8.28 million<\/td><td class=\"n\">1837<\/td><td class=\"n\">346<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Venango County<\/td><td class=\"n\">$591,650<\/td><td class=\"n\">$168,276<\/td><td class=\"n up\">+14.1%<\/td><td class=\"n\">$518,669<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">1884<\/td><td class=\"n\">1097<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Mifflin County<\/td><td class=\"n\">$537,439<\/td><td class=\"n\">$166,401<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$510,681<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">1946<\/td><td class=\"n\">1171<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Beaver County<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">$166,362<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$6.50 million<\/td><td class=\"n\">1947<\/td><td class=\"n\">436<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Berks County<\/td><td class=\"n\">$5.66 million<\/td><td class=\"n\">$165,760<\/td><td class=\"n up\">+8.9%<\/td><td class=\"n\">$5.20 million<\/td><td class=\"n\">$14.98 million<\/td><td class=\"n\">1965<\/td><td class=\"n\">181<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Indiana County<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$165,621<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$915,802<\/td><td class=\"n\">$2.60 million<\/td><td class=\"n\">1968<\/td><td class=\"n\">759<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Jefferson County<\/td><td class=\"n\">$490,017<\/td><td class=\"n\">$164,750<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$476,445<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">1992<\/td><td class=\"n\">1255<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Tioga County<\/td><td class=\"n\">$447,562<\/td><td class=\"n\">$163,565<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$424,521<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">2026<\/td><td class=\"n\">1314<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Fayette County<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$162,910<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$1.43 million<\/td><td class=\"n\">$4.26 million<\/td><td class=\"n\">2050<\/td><td class=\"n\">570<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Clarion County<\/td><td class=\"n\">$386,816<\/td><td class=\"n\">$161,440<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$354,338<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">2089<\/td><td class=\"n\">1443<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Juniata County<\/td><td class=\"n\">$206,735<\/td><td class=\"n\">$158,768<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$203,131<\/td><td class=\"n\">$548,884<\/td><td class=\"n\">2154<\/td><td class=\"n\">1950<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Bedford County<\/td><td class=\"n\">$497,571<\/td><td class=\"n\">$157,336<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$446,774<\/td><td class=\"n\">$1.58 million<\/td><td class=\"n\">2192<\/td><td class=\"n\">1240<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Snyder County<\/td><td class=\"n\">$396,869<\/td><td class=\"n\">$156,621<\/td><td class=\"n down\">-3.4%<\/td><td class=\"n\">$410,827<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">2210<\/td><td class=\"n\">1418<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Greene County<\/td><td class=\"n\">$320,542<\/td><td class=\"n\">$155,594<\/td><td class=\"n down\">-6.2%<\/td><td class=\"n\">$341,785<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">2228<\/td><td class=\"n\">1605<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Bucks County<\/td><td class=\"n\">$7.79 million<\/td><td class=\"n\">$155,058<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$7.53 million<\/td><td class=\"n\">$21.24 million<\/td><td class=\"n\">2241<\/td><td class=\"n\">136<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Somerset County<\/td><td class=\"n\">$778,386<\/td><td class=\"n\">$154,686<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$738,918<\/td><td class=\"n\">$2.23 million<\/td><td class=\"n\">2247<\/td><td class=\"n\">918<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Huntingdon County<\/td><td class=\"n\">$424,075<\/td><td class=\"n\">$154,299<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$424,521<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">2258<\/td><td class=\"n\">1353<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Lehigh County<\/td><td class=\"n\">$4.51 million<\/td><td class=\"n\">$152,852<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">$13.18 million<\/td><td class=\"n\">2300<\/td><td class=\"n\">220<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Crawford County<\/td><td class=\"n\">$875,685<\/td><td class=\"n\">$152,308<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$824,507<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">2312<\/td><td class=\"n\">841<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Lancaster County<\/td><td class=\"n\">$6.58 million<\/td><td class=\"n\">$151,342<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$6.24 million<\/td><td class=\"n\">$18.75 million<\/td><td class=\"n\">2332<\/td><td class=\"n\">157<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Fulton County<\/td><td class=\"n\">$62,914<\/td><td class=\"n\">$150,068<\/td><td class=\"n down\">-22.9%<\/td><td class=\"n\">$81,595<\/td><td class=\"n\">$344,110<\/td><td class=\"n\">2360<\/td><td class=\"n\">2606<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Chester County<\/td><td class=\"n\">$6.35 million<\/td><td class=\"n\">$147,819<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$5.79 million<\/td><td class=\"n\">$16.45 million<\/td><td class=\"n\">2400<\/td><td class=\"n\">161<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Delaware County<\/td><td class=\"n\">$6.50 million<\/td><td class=\"n\">$145,184<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$5.98 million<\/td><td class=\"n\">$17.60 million<\/td><td class=\"n\">2449<\/td><td class=\"n\">159<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Carbon County<\/td><td class=\"n\">$608,729<\/td><td class=\"n\">$142,467<\/td><td class=\"n down\">-3.0%<\/td><td class=\"n\">$627,652<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">2495<\/td><td class=\"n\">1083<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Elk County<\/td><td class=\"n\">$205,964<\/td><td class=\"n\">$142,264<\/td><td class=\"n down\">-22.0%<\/td><td class=\"n\">$263,899<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">2498<\/td><td class=\"n\">1953<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Montgomery County<\/td><td class=\"n\">$9.61 million<\/td><td class=\"n\">$141,433<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$9.20 million<\/td><td class=\"n\">$26.78 million<\/td><td class=\"n\">2517<\/td><td class=\"n\">106<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Pike County<\/td><td class=\"n\">$493,014<\/td><td class=\"n\">$131,671<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$470,739<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">2653<\/td><td class=\"n\">1250<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Union County<\/td><td class=\"n\">$247,548<\/td><td class=\"n\">$125,993<\/td><td class=\"n up\">+7.5%<\/td><td class=\"n\">$230,234<\/td><td class=\"n\">$712,133<\/td><td class=\"n\">2735<\/td><td class=\"n\">1806<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Pennsylvania counties (67), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Philadelphia County<\/td><td class=\"n\">500,994<\/td><td class=\"n\">425,845<\/td><td class=\"n\">50,099<\/td><td class=\"n\">25,050<\/td><td class=\"n\">$22.7 million<\/td><td class=\"n\">$9.75 million<\/td><\/tr><tr><td>Allegheny County<\/td><td class=\"n\">389,984<\/td><td class=\"n\">331,487<\/td><td class=\"n\">38,998<\/td><td class=\"n\">19,499<\/td><td class=\"n\">$17.7 million<\/td><td class=\"n\">$7.59 million<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">148,154<\/td><td class=\"n\">125,931<\/td><td class=\"n\">14,815<\/td><td class=\"n\">7,408<\/td><td class=\"n\">$6.73 million<\/td><td class=\"n\">$2.88 million<\/td><\/tr><tr><td>Bucks County<\/td><td class=\"n\">120,062<\/td><td class=\"n\">102,053<\/td><td class=\"n\">12,006<\/td><td class=\"n\">6,003<\/td><td class=\"n\">$5.45 million<\/td><td class=\"n\">$2.34 million<\/td><\/tr><tr><td>York County<\/td><td class=\"n\">104,229<\/td><td class=\"n\">88,594<\/td><td class=\"n\">10,423<\/td><td class=\"n\">5,211<\/td><td class=\"n\">$4.73 million<\/td><td class=\"n\">$2.03 million<\/td><\/tr><tr><td>Lancaster County<\/td><td class=\"n\">101,498<\/td><td class=\"n\">86,273<\/td><td class=\"n\">10,150<\/td><td class=\"n\">5,075<\/td><td class=\"n\">$4.61 million<\/td><td class=\"n\">$1.97 million<\/td><\/tr><tr><td>Delaware County<\/td><td class=\"n\">100,177<\/td><td class=\"n\">85,150<\/td><td class=\"n\">10,018<\/td><td class=\"n\">5,009<\/td><td class=\"n\">$4.55 million<\/td><td class=\"n\">$1.95 million<\/td><\/tr><tr><td>Chester County<\/td><td class=\"n\">97,875<\/td><td class=\"n\">83,194<\/td><td class=\"n\">9,787<\/td><td class=\"n\">4,894<\/td><td class=\"n\">$4.44 million<\/td><td class=\"n\">$1.90 million<\/td><\/tr><tr><td>Luzerne County<\/td><td class=\"n\">95,249<\/td><td class=\"n\">80,961<\/td><td class=\"n\">9,525<\/td><td class=\"n\">4,762<\/td><td class=\"n\">$4.32 million<\/td><td class=\"n\">$1.85 million<\/td><\/tr><tr><td>Westmoreland County<\/td><td class=\"n\">93,919<\/td><td class=\"n\">79,831<\/td><td class=\"n\">9,392<\/td><td class=\"n\">4,696<\/td><td class=\"n\">$4.26 million<\/td><td class=\"n\">$1.83 million<\/td><\/tr><tr><td>Berks County<\/td><td class=\"n\">87,221<\/td><td class=\"n\">74,138<\/td><td class=\"n\">8,722<\/td><td class=\"n\">4,361<\/td><td class=\"n\">$3.96 million<\/td><td class=\"n\">$1.70 million<\/td><\/tr><tr><td>Northampton County<\/td><td class=\"n\">74,909<\/td><td class=\"n\">63,672<\/td><td class=\"n\">7,491<\/td><td class=\"n\">3,745<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">$1.46 million<\/td><\/tr><tr><td>Lehigh County<\/td><td class=\"n\">69,530<\/td><td class=\"n\">59,101<\/td><td class=\"n\">6,953<\/td><td class=\"n\">3,477<\/td><td class=\"n\">$3.16 million<\/td><td class=\"n\">$1.35 million<\/td><\/tr><tr><td>Lackawanna County<\/td><td class=\"n\">64,928<\/td><td class=\"n\">55,189<\/td><td class=\"n\">6,493<\/td><td class=\"n\">3,246<\/td><td class=\"n\">$2.95 million<\/td><td class=\"n\">$1.26 million<\/td><\/tr><tr><td>Dauphin County<\/td><td class=\"n\">63,277<\/td><td class=\"n\">53,785<\/td><td class=\"n\">6,328<\/td><td class=\"n\">3,164<\/td><td class=\"n\">$2.87 million<\/td><td class=\"n\">$1.23 million<\/td><\/tr><tr><td>Cumberland County<\/td><td class=\"n\">60,671<\/td><td class=\"n\">51,570<\/td><td class=\"n\">6,067<\/td><td class=\"n\">3,034<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$1.18 million<\/td><\/tr><tr><td>Erie County<\/td><td class=\"n\">58,618<\/td><td class=\"n\">49,825<\/td><td class=\"n\">5,862<\/td><td class=\"n\">2,931<\/td><td class=\"n\">$2.66 million<\/td><td class=\"n\">$1.14 million<\/td><\/tr><tr><td>Butler County<\/td><td class=\"n\">49,993<\/td><td class=\"n\">42,494<\/td><td class=\"n\">4,999<\/td><td class=\"n\">2,500<\/td><td class=\"n\">$2.27 million<\/td><td class=\"n\">$972,710<\/td><\/tr><tr><td>Centre County<\/td><td class=\"n\">43,010<\/td><td class=\"n\">36,558<\/td><td class=\"n\">4,301<\/td><td class=\"n\">2,150<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$836,842<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">42,515<\/td><td class=\"n\">36,137<\/td><td class=\"n\">4,251<\/td><td class=\"n\">2,126<\/td><td class=\"n\">$1.93 million<\/td><td class=\"n\">$827,207<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">38,070<\/td><td class=\"n\">32,359<\/td><td class=\"n\">3,807<\/td><td class=\"n\">1,903<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$740,723<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">35,097<\/td><td class=\"n\">29,833<\/td><td class=\"n\">3,510<\/td><td class=\"n\">1,755<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">$682,887<\/td><\/tr><tr><td>Schuylkill County<\/td><td class=\"n\">33,512<\/td><td class=\"n\">28,485<\/td><td class=\"n\">3,351<\/td><td class=\"n\">1,676<\/td><td class=\"n\">$1.52 million<\/td><td class=\"n\">$652,036<\/td><\/tr><tr><td>Beaver County<\/td><td class=\"n\">32,415<\/td><td class=\"n\">27,552<\/td><td class=\"n\">3,241<\/td><td class=\"n\">1,621<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$630,692<\/td><\/tr><tr><td>Lebanon County<\/td><td class=\"n\">31,048<\/td><td class=\"n\">26,391<\/td><td class=\"n\">3,105<\/td><td class=\"n\">1,552<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$604,104<\/td><\/tr><tr><td>Blair County<\/td><td class=\"n\">30,539<\/td><td class=\"n\">25,958<\/td><td class=\"n\">3,054<\/td><td class=\"n\">1,527<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$594,196<\/td><\/tr><tr><td>Mercer County<\/td><td class=\"n\">29,427<\/td><td class=\"n\">25,013<\/td><td class=\"n\">2,943<\/td><td class=\"n\">1,471<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$572,564<\/td><\/tr><tr><td>Cambria County<\/td><td class=\"n\">29,057<\/td><td class=\"n\">24,698<\/td><td class=\"n\">2,906<\/td><td class=\"n\">1,453<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$565,355<\/td><\/tr><tr><td>Lycoming County<\/td><td class=\"n\">23,901<\/td><td class=\"n\">20,316<\/td><td class=\"n\">2,390<\/td><td class=\"n\">1,195<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$465,049<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">23,105<\/td><td class=\"n\">19,639<\/td><td class=\"n\">2,310<\/td><td class=\"n\">1,155<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$449,553<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">22,616<\/td><td class=\"n\">19,224<\/td><td class=\"n\">2,262<\/td><td class=\"n\">1,131<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$440,041<\/td><\/tr><tr><td>Bradford County<\/td><td class=\"n\">21,298<\/td><td class=\"n\">18,103<\/td><td class=\"n\">2,130<\/td><td class=\"n\">1,065<\/td><td class=\"n\">$966,921<\/td><td class=\"n\">$414,395<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">20,505<\/td><td class=\"n\">17,430<\/td><td class=\"n\">2,051<\/td><td class=\"n\">1,025<\/td><td class=\"n\">$930,939<\/td><td class=\"n\">$398,974<\/td><\/tr><tr><td>Northumberland County<\/td><td class=\"n\">20,082<\/td><td class=\"n\">17,070<\/td><td class=\"n\">2,008<\/td><td class=\"n\">1,004<\/td><td class=\"n\">$911,738<\/td><td class=\"n\">$390,745<\/td><\/tr><tr><td>Columbia County<\/td><td class=\"n\">19,339<\/td><td class=\"n\">16,438<\/td><td class=\"n\">1,934<\/td><td class=\"n\">967<\/td><td class=\"n\">$877,966<\/td><td class=\"n\">$376,271<\/td><\/tr><tr><td>Armstrong County<\/td><td class=\"n\">16,915<\/td><td class=\"n\">14,377<\/td><td class=\"n\">1,691<\/td><td class=\"n\">846<\/td><td class=\"n\">$767,917<\/td><td class=\"n\">$329,107<\/td><\/tr><tr><td>Indiana County<\/td><td class=\"n\">15,575<\/td><td class=\"n\">13,239<\/td><td class=\"n\">1,557<\/td><td class=\"n\">779<\/td><td class=\"n\">$707,099<\/td><td class=\"n\">$303,042<\/td><\/tr><tr><td>Clearfield County<\/td><td class=\"n\">15,568<\/td><td class=\"n\">13,232<\/td><td class=\"n\">1,557<\/td><td class=\"n\">778<\/td><td class=\"n\">$706,762<\/td><td class=\"n\">$302,898<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">13,502<\/td><td class=\"n\">11,477<\/td><td class=\"n\">1,350<\/td><td class=\"n\">675<\/td><td class=\"n\">$612,979<\/td><td class=\"n\">$262,705<\/td><\/tr><tr><td>Somerset County<\/td><td class=\"n\">12,002<\/td><td class=\"n\">10,201<\/td><td class=\"n\">1,200<\/td><td class=\"n\">600<\/td><td class=\"n\">$544,870<\/td><td class=\"n\">$233,516<\/td><\/tr><tr><td>Clinton County<\/td><td class=\"n\">11,766<\/td><td class=\"n\">10,001<\/td><td class=\"n\">1,177<\/td><td class=\"n\">588<\/td><td class=\"n\">$534,183<\/td><td class=\"n\">$228,936<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">11,574<\/td><td class=\"n\">9,838<\/td><td class=\"n\">1,157<\/td><td class=\"n\">579<\/td><td class=\"n\">$525,438<\/td><td class=\"n\">$225,188<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">11,063<\/td><td class=\"n\">9,404<\/td><td class=\"n\">1,106<\/td><td class=\"n\">553<\/td><td class=\"n\">$502,279<\/td><td class=\"n\">$215,262<\/td><\/tr><tr><td>McKean County<\/td><td class=\"n\">9,506<\/td><td class=\"n\">8,080<\/td><td class=\"n\">951<\/td><td class=\"n\">475<\/td><td class=\"n\">$431,572<\/td><td class=\"n\">$184,959<\/td><\/tr><tr><td>Carbon County<\/td><td class=\"n\">9,386<\/td><td class=\"n\">7,978<\/td><td class=\"n\">939<\/td><td class=\"n\">469<\/td><td class=\"n\">$426,110<\/td><td class=\"n\">$182,619<\/td><\/tr><tr><td>Venango County<\/td><td class=\"n\">9,122<\/td><td class=\"n\">7,754<\/td><td class=\"n\">912<\/td><td class=\"n\">456<\/td><td class=\"n\">$414,155<\/td><td class=\"n\">$177,495<\/td><\/tr><tr><td>Susquehanna County<\/td><td class=\"n\">8,814<\/td><td class=\"n\">7,492<\/td><td class=\"n\">881<\/td><td class=\"n\">441<\/td><td class=\"n\">$400,132<\/td><td class=\"n\">$171,485<\/td><\/tr><tr><td>Mifflin County<\/td><td class=\"n\">8,287<\/td><td class=\"n\">7,044<\/td><td class=\"n\">829<\/td><td class=\"n\">414<\/td><td class=\"n\">$376,208<\/td><td class=\"n\">$161,232<\/td><\/tr><tr><td>Bedford County<\/td><td class=\"n\">7,672<\/td><td class=\"n\">6,521<\/td><td class=\"n\">767<\/td><td class=\"n\">384<\/td><td class=\"n\">$348,300<\/td><td class=\"n\">$149,271<\/td><\/tr><tr><td>Pike County<\/td><td class=\"n\">7,602<\/td><td class=\"n\">6,461<\/td><td class=\"n\">760<\/td><td class=\"n\">380<\/td><td class=\"n\">$345,110<\/td><td class=\"n\">$147,904<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">7,555<\/td><td class=\"n\">6,422<\/td><td class=\"n\">756<\/td><td class=\"n\">378<\/td><td class=\"n\">$343,012<\/td><td class=\"n\">$147,005<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">7,306<\/td><td class=\"n\">6,210<\/td><td class=\"n\">731<\/td><td class=\"n\">365<\/td><td class=\"n\">$331,708<\/td><td class=\"n\">$142,161<\/td><\/tr><tr><td>Wyoming County<\/td><td class=\"n\">7,055<\/td><td class=\"n\">5,997<\/td><td class=\"n\">706<\/td><td class=\"n\">353<\/td><td class=\"n\">$320,304<\/td><td class=\"n\">$137,273<\/td><\/tr><tr><td>Tioga County<\/td><td class=\"n\">6,901<\/td><td class=\"n\">5,866<\/td><td class=\"n\">690<\/td><td class=\"n\">345<\/td><td class=\"n\">$313,293<\/td><td class=\"n\">$134,268<\/td><\/tr><tr><td>Huntingdon County<\/td><td class=\"n\">6,539<\/td><td class=\"n\">5,558<\/td><td class=\"n\">654<\/td><td class=\"n\">327<\/td><td class=\"n\">$296,853<\/td><td class=\"n\">$127,223<\/td><\/tr><tr><td>Snyder County<\/td><td class=\"n\">6,119<\/td><td class=\"n\">5,201<\/td><td class=\"n\">612<\/td><td class=\"n\">306<\/td><td class=\"n\">$277,808<\/td><td class=\"n\">$119,061<\/td><\/tr><tr><td>Clarion County<\/td><td class=\"n\">5,964<\/td><td class=\"n\">5,070<\/td><td class=\"n\">596<\/td><td class=\"n\">298<\/td><td class=\"n\">$270,771<\/td><td class=\"n\">$116,045<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">4,942<\/td><td class=\"n\">4,201<\/td><td class=\"n\">494<\/td><td class=\"n\">247<\/td><td class=\"n\">$224,379<\/td><td class=\"n\">$96,162<\/td><\/tr><tr><td>Montour County<\/td><td class=\"n\">4,134<\/td><td class=\"n\">3,514<\/td><td class=\"n\">413<\/td><td class=\"n\">207<\/td><td class=\"n\">$187,676<\/td><td class=\"n\">$80,433<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">3,817<\/td><td class=\"n\">3,244<\/td><td class=\"n\">382<\/td><td class=\"n\">191<\/td><td class=\"n\">$173,284<\/td><td class=\"n\">$74,264<\/td><\/tr><tr><td>Potter County<\/td><td class=\"n\">3,615<\/td><td class=\"n\">3,073<\/td><td class=\"n\">361<\/td><td class=\"n\">181<\/td><td class=\"n\">$164,112<\/td><td class=\"n\">$70,334<\/td><\/tr><tr><td>Juniata County<\/td><td class=\"n\">3,188<\/td><td class=\"n\">2,709<\/td><td class=\"n\">319<\/td><td class=\"n\">159<\/td><td class=\"n\">$144,715<\/td><td class=\"n\">$62,021<\/td><\/tr><tr><td>Elk County<\/td><td class=\"n\">3,176<\/td><td class=\"n\">2,699<\/td><td class=\"n\">318<\/td><td class=\"n\">159<\/td><td class=\"n\">$144,175<\/td><td class=\"n\">$61,789<\/td><\/tr><tr><td>Sullivan County<\/td><td class=\"n\">1,773<\/td><td class=\"n\">1,507<\/td><td class=\"n\">177<\/td><td class=\"n\">89<\/td><td class=\"n\">$80,510<\/td><td class=\"n\">$34,504<\/td><\/tr><tr><td>Fulton County<\/td><td class=\"n\">970<\/td><td class=\"n\">825<\/td><td class=\"n\">97<\/td><td class=\"n\">49<\/td><td class=\"n\">$44,040<\/td><td class=\"n\">$18,874<\/td><\/tr><tr><td>Forest County<\/td><td class=\"n\">634<\/td><td class=\"n\">539<\/td><td class=\"n\">63<\/td><td class=\"n\">32<\/td><td class=\"n\">$28,797<\/td><td class=\"n\">$12,341<\/td><\/tr><tr><td>Cameron County<\/td><td class=\"n\">332<\/td><td class=\"n\">283<\/td><td class=\"n\">33<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,093<\/td><td class=\"n\">$6,469<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-r\">R<\/h3><details class=\"sds-state\" id=\"rhode-island\"><summary>Rhode Island Spend Data<\/summary><div class=\"sds-state-body\"><h3>Rhode Island Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $15.26 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $40.52 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 235,269<\/li><li><strong>2026 male fan accounts:<\/strong> 199,979 accounts &amp; $13.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 23,527 accounts &amp; $1.53 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 11,763 accounts &amp; $762,940 spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $10.7 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $4.58 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $177,221<\/li><li><strong>National rank (per-capita):<\/strong> #39<\/li><li><strong>National rank (total):<\/strong> #44<\/li><li><strong>Change vs FY2025:<\/strong> +11.2%<\/li><li><strong>Cities in dataset:<\/strong> 1<\/li><li><strong>Counties in dataset:<\/strong> 5<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-rhode-island-1\">Cities in Rhode Island (1)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Providence<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">$282,995<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$3.81 million<\/td><td class=\"n\">$10.83 million<\/td><td class=\"n\">80<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Rhode Island cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Providence<\/td><td class=\"n\">65,149<\/td><td class=\"n\">55,377<\/td><td class=\"n\">6,515<\/td><td class=\"n\">3,257<\/td><td class=\"n\">$2.96 million<\/td><td class=\"n\">$1.27 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-rhode-island-5\">Counties in Rhode Island (5), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Kent County<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$197,106<\/td><td class=\"n up\">+8.4%<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">$7.57 million<\/td><td class=\"n\">1053<\/td><td class=\"n\">349<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Providence County<\/td><td class=\"n\">$9.64 million<\/td><td class=\"n\">$180,890<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$8.48 million<\/td><td class=\"n\">$24.67 million<\/td><td class=\"n\">1557<\/td><td class=\"n\">104<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Newport County<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$165,671<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$989,613<\/td><td class=\"n\">$2.84 million<\/td><td class=\"n\">1966<\/td><td class=\"n\">740<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Bristol County<\/td><td class=\"n\">$468,633<\/td><td class=\"n\">$141,505<\/td><td class=\"n up\">+12.7%<\/td><td class=\"n\">$415,854<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">2514<\/td><td class=\"n\">1283<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Washington County<\/td><td class=\"n\">$1.35 million<\/td><td class=\"n\">$141,112<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">$4.06 million<\/td><td class=\"n\">2524<\/td><td class=\"n\">619<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Rhode Island counties (5), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Providence County<\/td><td class=\"n\">148,665<\/td><td class=\"n\">126,365<\/td><td class=\"n\">14,866<\/td><td class=\"n\">7,433<\/td><td class=\"n\">$6.75 million<\/td><td class=\"n\">$2.89 million<\/td><\/tr><tr><td>Kent County<\/td><td class=\"n\">42,283<\/td><td class=\"n\">35,941<\/td><td class=\"n\">4,228<\/td><td class=\"n\">2,114<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$822,710<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">20,807<\/td><td class=\"n\">17,686<\/td><td class=\"n\">2,081<\/td><td class=\"n\">1,040<\/td><td class=\"n\">$944,652<\/td><td class=\"n\">$404,851<\/td><\/tr><tr><td>Newport County<\/td><td class=\"n\">16,288<\/td><td class=\"n\">13,845<\/td><td class=\"n\">1,629<\/td><td class=\"n\">814<\/td><td class=\"n\">$739,486<\/td><td class=\"n\">$316,923<\/td><\/tr><tr><td>Bristol County<\/td><td class=\"n\">7,226<\/td><td class=\"n\">6,142<\/td><td class=\"n\">723<\/td><td class=\"n\">361<\/td><td class=\"n\">$328,043<\/td><td class=\"n\">$140,590<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-s\">S<\/h3><details class=\"sds-state\" id=\"south-carolina\"><summary>South Carolina Spend Data<\/summary><div class=\"sds-state-body\"><h3>South Carolina Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $74.08 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $180.8 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.14 million<\/li><li><strong>2026 male fan accounts:<\/strong> 970,832 accounts &amp; $63.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 114,216 accounts &amp; $7.41 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 57,108 accounts &amp; $3.70 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $51.9 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $22.2 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $184,519<\/li><li><strong>National rank (per-capita):<\/strong> #34<\/li><li><strong>National rank (total):<\/strong> #22<\/li><li><strong>Change vs FY2025:<\/strong> +13.5%<\/li><li><strong>Cities in dataset:<\/strong> 3<\/li><li><strong>Counties in dataset:<\/strong> 46<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-south-carolina-3\">Cities in South Carolina (3)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Charleston<\/td><td class=\"n\">$5.82 million<\/td><td class=\"n\">$539,456<\/td><td class=\"n up\">+18.6%<\/td><td class=\"n\">$4.91 million<\/td><td class=\"n\">$11.48 million<\/td><td class=\"n\">64<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Columbia<\/td><td class=\"n\">$3.18 million<\/td><td class=\"n\">$301,154<\/td><td class=\"n down\">-1.8%<\/td><td class=\"n\">$3.23 million<\/td><td class=\"n\">$10.15 million<\/td><td class=\"n\">103<\/td><\/tr><tr><td class=\"r\">3<\/td><td>North Charleston<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$178,157<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$4.54 million<\/td><td class=\"n\">156<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in South Carolina cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Charleston<\/td><td class=\"n\">89,758<\/td><td class=\"n\">76,295<\/td><td class=\"n\">8,976<\/td><td class=\"n\">4,488<\/td><td class=\"n\">$4.07 million<\/td><td class=\"n\">$1.75 million<\/td><\/tr><tr><td>Columbia<\/td><td class=\"n\">48,962<\/td><td class=\"n\">41,618<\/td><td class=\"n\">4,896<\/td><td class=\"n\">2,448<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">$952,664<\/td><\/tr><tr><td>North Charleston<\/td><td class=\"n\">22,625<\/td><td class=\"n\">19,231<\/td><td class=\"n\">2,263<\/td><td class=\"n\">1,131<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$440,218<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-south-carolina-46\">Counties in South Carolina (46), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Charleston County<\/td><td class=\"n\">$10.08 million<\/td><td class=\"n\">$285,668<\/td><td class=\"n up\">+22.9%<\/td><td class=\"n\">$8.20 million<\/td><td class=\"n\">$21.40 million<\/td><td class=\"n\">104<\/td><td class=\"n\">100<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Clarendon County<\/td><td class=\"n\">$810,013<\/td><td class=\"n\">$248,025<\/td><td class=\"n up\">+41.6%<\/td><td class=\"n\">$572,010<\/td><td class=\"n\">$1.21 million<\/td><td class=\"n\">307<\/td><td class=\"n\">890<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Lee County<\/td><td class=\"n\">$369,176<\/td><td class=\"n\">$210,980<\/td><td class=\"n up\">+31.5%<\/td><td class=\"n\">$280,642<\/td><td class=\"n\">$637,515<\/td><td class=\"n\">784<\/td><td class=\"n\">1476<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Pickens County<\/td><td class=\"n\">$2.19 million<\/td><td class=\"n\">$194,867<\/td><td class=\"n up\">+18.1%<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">$5.09 million<\/td><td class=\"n\">1126<\/td><td class=\"n\">419<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Lexington County<\/td><td class=\"n\">$4.92 million<\/td><td class=\"n\">$194,725<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$4.35 million<\/td><td class=\"n\">$11.81 million<\/td><td class=\"n\">1132<\/td><td class=\"n\">206<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Greenville County<\/td><td class=\"n\">$8.89 million<\/td><td class=\"n\">$192,984<\/td><td class=\"n up\">+18.8%<\/td><td class=\"n\">$7.49 million<\/td><td class=\"n\">$19.60 million<\/td><td class=\"n\">1197<\/td><td class=\"n\">117<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Barnwell County<\/td><td class=\"n\">$371,189<\/td><td class=\"n\">$192,249<\/td><td class=\"n up\">+34.4%<\/td><td class=\"n\">$276,174<\/td><td class=\"n\">$614,182<\/td><td class=\"n\">1221<\/td><td class=\"n\">1473<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Anderson County<\/td><td class=\"n\">$3.36 million<\/td><td class=\"n\">$191,483<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$2.99 million<\/td><td class=\"n\">$8.56 million<\/td><td class=\"n\">1237<\/td><td class=\"n\">284<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Chesterfield County<\/td><td class=\"n\">$701,102<\/td><td class=\"n\">$186,800<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$569,031<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">1388<\/td><td class=\"n\">986<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Sumter County<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$182,478<\/td><td class=\"n up\">+18.7%<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">$3.55 million<\/td><td class=\"n\">1505<\/td><td class=\"n\">555<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Fairfield County<\/td><td class=\"n\">$323,419<\/td><td class=\"n\">$182,041<\/td><td class=\"n up\">+23.1%<\/td><td class=\"n\">$262,767<\/td><td class=\"n\">$599,589<\/td><td class=\"n\">1519<\/td><td class=\"n\">1594<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Union County<\/td><td class=\"n\">$391,338<\/td><td class=\"n\">$176,893<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$316,095<\/td><td class=\"n\">$770,594<\/td><td class=\"n\">1668<\/td><td class=\"n\">1429<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Dillon County<\/td><td class=\"n\">$395,476<\/td><td class=\"n\">$175,841<\/td><td class=\"n up\">+15.0%<\/td><td class=\"n\">$343,802<\/td><td class=\"n\">$977,185<\/td><td class=\"n\">1701<\/td><td class=\"n\">1421<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Georgetown County<\/td><td class=\"n\">$920,553<\/td><td class=\"n\">$175,142<\/td><td class=\"n up\">+16.6%<\/td><td class=\"n\">$789,493<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">1719<\/td><td class=\"n\">815<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Orangeburg County<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">$169,211<\/td><td class=\"n up\">+22.7%<\/td><td class=\"n\">$899,724<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">1858<\/td><td class=\"n\">718<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Beaufort County<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$165,070<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$2.28 million<\/td><td class=\"n\">$6.16 million<\/td><td class=\"n\">1984<\/td><td class=\"n\">362<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Jasper County<\/td><td class=\"n\">$480,403<\/td><td class=\"n\">$163,821<\/td><td class=\"n up\">+22.7%<\/td><td class=\"n\">$391,469<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">2020<\/td><td class=\"n\">1262<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Hampton County<\/td><td class=\"n\">$217,048<\/td><td class=\"n\">$163,409<\/td><td class=\"n up\">+20.2%<\/td><td class=\"n\">$180,541<\/td><td class=\"n\">$483,790<\/td><td class=\"n\">2033<\/td><td class=\"n\">1911<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Horry County<\/td><td class=\"n\">$5.41 million<\/td><td class=\"n\">$161,751<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$5.18 million<\/td><td class=\"n\">$14.79 million<\/td><td class=\"n\">2079<\/td><td class=\"n\">190<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Chester County<\/td><td class=\"n\">$394,025<\/td><td class=\"n\">$160,889<\/td><td class=\"n up\">+20.7%<\/td><td class=\"n\">$326,522<\/td><td class=\"n\">$833,931<\/td><td class=\"n\">2104<\/td><td class=\"n\">1423<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Saluda County<\/td><td class=\"n\">$222,192<\/td><td class=\"n\">$160,008<\/td><td class=\"n up\">+32.5%<\/td><td class=\"n\">$167,730<\/td><td class=\"n\">$385,692<\/td><td class=\"n\">2130<\/td><td class=\"n\">1891<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Richland County<\/td><td class=\"n\">$5.37 million<\/td><td class=\"n\">$158,315<\/td><td class=\"n up\">+10.2%<\/td><td class=\"n\">$4.87 million<\/td><td class=\"n\">$13.83 million<\/td><td class=\"n\">2167<\/td><td class=\"n\">192<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Darlington County<\/td><td class=\"n\">$751,038<\/td><td class=\"n\">$158,208<\/td><td class=\"n up\">+15.1%<\/td><td class=\"n\">$652,449<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">2171<\/td><td class=\"n\">938<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Aiken County<\/td><td class=\"n\">$2.18 million<\/td><td class=\"n\">$155,574<\/td><td class=\"n up\">+14.6%<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$5.26 million<\/td><td class=\"n\">2231<\/td><td class=\"n\">422<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Marlboro County<\/td><td class=\"n\">$265,617<\/td><td class=\"n\">$153,627<\/td><td class=\"n up\">+26.8%<\/td><td class=\"n\">$209,439<\/td><td class=\"n\">$507,097<\/td><td class=\"n\">2278<\/td><td class=\"n\">1756<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Greenwood County<\/td><td class=\"n\">$801,287<\/td><td class=\"n\">$152,962<\/td><td class=\"n up\">+14.5%<\/td><td class=\"n\">$700,116<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">2296<\/td><td class=\"n\">899<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Oconee County<\/td><td class=\"n\">$961,299<\/td><td class=\"n\">$152,878<\/td><td class=\"n up\">+13.2%<\/td><td class=\"n\">$849,077<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">2299<\/td><td class=\"n\">793<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Allendale County<\/td><td class=\"n\">$42,876<\/td><td class=\"n\">$152,322<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$39,326<\/td><td class=\"n\">$128,505<\/td><td class=\"n\">2311<\/td><td class=\"n\">2747<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Newberry County<\/td><td class=\"n\">$424,172<\/td><td class=\"n\">$151,692<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$402,195<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">2323<\/td><td class=\"n\">1352<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Marion County<\/td><td class=\"n\">$288,184<\/td><td class=\"n\">$151,430<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$269,619<\/td><td class=\"n\">$793,267<\/td><td class=\"n\">2329<\/td><td class=\"n\">1686<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Cherokee County<\/td><td class=\"n\">$638,847<\/td><td class=\"n\">$150,573<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$604,781<\/td><td class=\"n\">$1.80 million<\/td><td class=\"n\">2349<\/td><td class=\"n\">1045<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Abbeville County<\/td><td class=\"n\">$221,279<\/td><td class=\"n\">$145,648<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$210,929<\/td><td class=\"n\">$633,128<\/td><td class=\"n\">2439<\/td><td class=\"n\">1898<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Spartanburg County<\/td><td class=\"n\">$4.17 million<\/td><td class=\"n\">$142,052<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$3.95 million<\/td><td class=\"n\">$11.85 million<\/td><td class=\"n\">2504<\/td><td class=\"n\">235<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Dorchester County<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">$141,621<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$5.35 million<\/td><td class=\"n\">2513<\/td><td class=\"n\">474<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Florence County<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">$141,321<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$4.29 million<\/td><td class=\"n\">2521<\/td><td class=\"n\">580<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Edgefield County<\/td><td class=\"n\">$248,501<\/td><td class=\"n\">$139,682<\/td><td class=\"n up\">+21.9%<\/td><td class=\"n\">$203,779<\/td><td class=\"n\">$534,086<\/td><td class=\"n\">2545<\/td><td class=\"n\">1804<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Bamberg County<\/td><td class=\"n\">$61,653<\/td><td class=\"n\">$139,568<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$58,095<\/td><td class=\"n\">$179,430<\/td><td class=\"n\">2546<\/td><td class=\"n\">2614<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Williamsburg County<\/td><td class=\"n\">$242,546<\/td><td class=\"n\">$138,801<\/td><td class=\"n up\">+24.9%<\/td><td class=\"n\">$194,245<\/td><td class=\"n\">$444,865<\/td><td class=\"n\">2562<\/td><td class=\"n\">1822<\/td><\/tr><tr><td class=\"r\">39<\/td><td>McCormick County<\/td><td class=\"n\">$28,151<\/td><td class=\"n\">$138,037<\/td><td class=\"n down\">-12.5%<\/td><td class=\"n\">$32,176<\/td><td class=\"n\">$113,385<\/td><td class=\"n\">2579<\/td><td class=\"n\">2851<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Colleton County<\/td><td class=\"n\">$342,092<\/td><td class=\"n\">$137,697<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$325,927<\/td><td class=\"n\">$953,478<\/td><td class=\"n\">2584<\/td><td class=\"n\">1547<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Kershaw County<\/td><td class=\"n\">$680,626<\/td><td class=\"n\">$134,533<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$643,511<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">2625<\/td><td class=\"n\">1005<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Laurens County<\/td><td class=\"n\">$660,315<\/td><td class=\"n\">$133,758<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$622,657<\/td><td class=\"n\">$1.89 million<\/td><td class=\"n\">2631<\/td><td class=\"n\">1020<\/td><\/tr><tr><td class=\"r\">43<\/td><td>York County<\/td><td class=\"n\">$3.07 million<\/td><td class=\"n\">$131,737<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$8.58 million<\/td><td class=\"n\">2652<\/td><td class=\"n\">313<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Calhoun County<\/td><td class=\"n\">$40,303<\/td><td class=\"n\">$129,772<\/td><td class=\"n down\">-36.8%<\/td><td class=\"n\">$63,755<\/td><td class=\"n\">$243,167<\/td><td class=\"n\">2675<\/td><td class=\"n\">2767<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Berkeley County<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$123,359<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$7.55 million<\/td><td class=\"n\">2759<\/td><td class=\"n\">372<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Lancaster County<\/td><td class=\"n\">$943,833<\/td><td class=\"n\">$119,784<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$849,077<\/td><td class=\"n\">$2.42 million<\/td><td class=\"n\">2790<\/td><td class=\"n\">804<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 South Carolina counties (46), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Charleston County<\/td><td class=\"n\">155,441<\/td><td class=\"n\">132,125<\/td><td class=\"n\">15,544<\/td><td class=\"n\">7,772<\/td><td class=\"n\">$7.06 million<\/td><td class=\"n\">$3.02 million<\/td><\/tr><tr><td>Greenville County<\/td><td class=\"n\">137,086<\/td><td class=\"n\">116,523<\/td><td class=\"n\">13,709<\/td><td class=\"n\">6,854<\/td><td class=\"n\">$6.22 million<\/td><td class=\"n\">$2.67 million<\/td><\/tr><tr><td>Horry County<\/td><td class=\"n\">83,349<\/td><td class=\"n\">70,846<\/td><td class=\"n\">8,335<\/td><td class=\"n\">4,167<\/td><td class=\"n\">$3.78 million<\/td><td class=\"n\">$1.62 million<\/td><\/tr><tr><td>Richland County<\/td><td class=\"n\">82,851<\/td><td class=\"n\">70,423<\/td><td class=\"n\">8,285<\/td><td class=\"n\">4,143<\/td><td class=\"n\">$3.76 million<\/td><td class=\"n\">$1.61 million<\/td><\/tr><tr><td>Lexington County<\/td><td class=\"n\">75,833<\/td><td class=\"n\">64,458<\/td><td class=\"n\">7,583<\/td><td class=\"n\">3,792<\/td><td class=\"n\">$3.44 million<\/td><td class=\"n\">$1.48 million<\/td><\/tr><tr><td>Spartanburg County<\/td><td class=\"n\">64,340<\/td><td class=\"n\">54,689<\/td><td class=\"n\">6,434<\/td><td class=\"n\">3,217<\/td><td class=\"n\">$2.92 million<\/td><td class=\"n\">$1.25 million<\/td><\/tr><tr><td>Anderson County<\/td><td class=\"n\">51,835<\/td><td class=\"n\">44,060<\/td><td class=\"n\">5,183<\/td><td class=\"n\">2,592<\/td><td class=\"n\">$2.35 million<\/td><td class=\"n\">$1.01 million<\/td><\/tr><tr><td>York County<\/td><td class=\"n\">47,381<\/td><td class=\"n\">40,274<\/td><td class=\"n\">4,738<\/td><td class=\"n\">2,369<\/td><td class=\"n\">$2.15 million<\/td><td class=\"n\">$921,902<\/td><\/tr><tr><td>Beaufort County<\/td><td class=\"n\">40,645<\/td><td class=\"n\">34,548<\/td><td class=\"n\">4,064<\/td><td class=\"n\">2,032<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$790,824<\/td><\/tr><tr><td>Berkeley County<\/td><td class=\"n\">39,124<\/td><td class=\"n\">33,255<\/td><td class=\"n\">3,912<\/td><td class=\"n\">1,956<\/td><td class=\"n\">$1.78 million<\/td><td class=\"n\">$761,237<\/td><\/tr><tr><td>Pickens County<\/td><td class=\"n\">33,840<\/td><td class=\"n\">28,764<\/td><td class=\"n\">3,384<\/td><td class=\"n\">1,692<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$658,432<\/td><\/tr><tr><td>Aiken County<\/td><td class=\"n\">33,599<\/td><td class=\"n\">28,559<\/td><td class=\"n\">3,360<\/td><td class=\"n\">1,680<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">$653,741<\/td><\/tr><tr><td>Dorchester County<\/td><td class=\"n\">29,437<\/td><td class=\"n\">25,021<\/td><td class=\"n\">2,944<\/td><td class=\"n\">1,472<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$572,756<\/td><\/tr><tr><td>Sumter County<\/td><td class=\"n\">23,719<\/td><td class=\"n\">20,161<\/td><td class=\"n\">2,372<\/td><td class=\"n\">1,186<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$461,497<\/td><\/tr><tr><td>Florence County<\/td><td class=\"n\">22,540<\/td><td class=\"n\">19,159<\/td><td class=\"n\">2,254<\/td><td class=\"n\">1,127<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$438,557<\/td><\/tr><tr><td>Orangeburg County<\/td><td class=\"n\">17,015<\/td><td class=\"n\">14,463<\/td><td class=\"n\">1,702<\/td><td class=\"n\">851<\/td><td class=\"n\">$772,483<\/td><td class=\"n\">$331,064<\/td><\/tr><tr><td>Oconee County<\/td><td class=\"n\">14,822<\/td><td class=\"n\">12,599<\/td><td class=\"n\">1,482<\/td><td class=\"n\">741<\/td><td class=\"n\">$672,910<\/td><td class=\"n\">$288,390<\/td><\/tr><tr><td>Lancaster County<\/td><td class=\"n\">14,553<\/td><td class=\"n\">12,370<\/td><td class=\"n\">1,455<\/td><td class=\"n\">728<\/td><td class=\"n\">$660,683<\/td><td class=\"n\">$283,150<\/td><\/tr><tr><td>Georgetown County<\/td><td class=\"n\">14,194<\/td><td class=\"n\">12,065<\/td><td class=\"n\">1,419<\/td><td class=\"n\">710<\/td><td class=\"n\">$644,387<\/td><td class=\"n\">$276,166<\/td><\/tr><tr><td>Clarendon County<\/td><td class=\"n\">12,489<\/td><td class=\"n\">10,616<\/td><td class=\"n\">1,249<\/td><td class=\"n\">624<\/td><td class=\"n\">$567,009<\/td><td class=\"n\">$243,004<\/td><\/tr><tr><td>Greenwood County<\/td><td class=\"n\">12,355<\/td><td class=\"n\">10,502<\/td><td class=\"n\">1,235<\/td><td class=\"n\">618<\/td><td class=\"n\">$560,901<\/td><td class=\"n\">$240,386<\/td><\/tr><tr><td>Darlington County<\/td><td class=\"n\">11,580<\/td><td class=\"n\">9,843<\/td><td class=\"n\">1,158<\/td><td class=\"n\">579<\/td><td class=\"n\">$525,727<\/td><td class=\"n\">$225,312<\/td><\/tr><tr><td>Chesterfield County<\/td><td class=\"n\">10,810<\/td><td class=\"n\">9,189<\/td><td class=\"n\">1,081<\/td><td class=\"n\">541<\/td><td class=\"n\">$490,772<\/td><td class=\"n\">$210,331<\/td><\/tr><tr><td>Kershaw County<\/td><td class=\"n\">10,494<\/td><td class=\"n\">8,920<\/td><td class=\"n\">1,049<\/td><td class=\"n\">525<\/td><td class=\"n\">$476,438<\/td><td class=\"n\">$204,188<\/td><\/tr><tr><td>Laurens County<\/td><td class=\"n\">10,181<\/td><td class=\"n\">8,654<\/td><td class=\"n\">1,018<\/td><td class=\"n\">509<\/td><td class=\"n\">$462,221<\/td><td class=\"n\">$198,095<\/td><\/tr><tr><td>Cherokee County<\/td><td class=\"n\">9,850<\/td><td class=\"n\">8,373<\/td><td class=\"n\">985<\/td><td class=\"n\">493<\/td><td class=\"n\">$447,193<\/td><td class=\"n\">$191,654<\/td><\/tr><tr><td>Jasper County<\/td><td class=\"n\">7,407<\/td><td class=\"n\">6,296<\/td><td class=\"n\">741<\/td><td class=\"n\">370<\/td><td class=\"n\">$336,282<\/td><td class=\"n\">$144,121<\/td><\/tr><tr><td>Newberry County<\/td><td class=\"n\">6,540<\/td><td class=\"n\">5,559<\/td><td class=\"n\">654<\/td><td class=\"n\">327<\/td><td class=\"n\">$296,920<\/td><td class=\"n\">$127,252<\/td><\/tr><tr><td>Dillon County<\/td><td class=\"n\">6,098<\/td><td class=\"n\">5,183<\/td><td class=\"n\">610<\/td><td class=\"n\">305<\/td><td class=\"n\">$276,833<\/td><td class=\"n\">$118,643<\/td><\/tr><tr><td>Chester County<\/td><td class=\"n\">6,075<\/td><td class=\"n\">5,164<\/td><td class=\"n\">608<\/td><td class=\"n\">304<\/td><td class=\"n\">$275,817<\/td><td class=\"n\">$118,207<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">6,034<\/td><td class=\"n\">5,129<\/td><td class=\"n\">603<\/td><td class=\"n\">302<\/td><td class=\"n\">$273,936<\/td><td class=\"n\">$117,401<\/td><\/tr><tr><td>Barnwell County<\/td><td class=\"n\">5,723<\/td><td class=\"n\">4,865<\/td><td class=\"n\">572<\/td><td class=\"n\">286<\/td><td class=\"n\">$259,832<\/td><td class=\"n\">$111,357<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">5,692<\/td><td class=\"n\">4,838<\/td><td class=\"n\">569<\/td><td class=\"n\">285<\/td><td class=\"n\">$258,423<\/td><td class=\"n\">$110,753<\/td><\/tr><tr><td>Colleton County<\/td><td class=\"n\">5,275<\/td><td class=\"n\">4,483<\/td><td class=\"n\">527<\/td><td class=\"n\">264<\/td><td class=\"n\">$239,465<\/td><td class=\"n\">$102,628<\/td><\/tr><tr><td>Fairfield County<\/td><td class=\"n\">4,987<\/td><td class=\"n\">4,239<\/td><td class=\"n\">499<\/td><td class=\"n\">249<\/td><td class=\"n\">$226,393<\/td><td class=\"n\">$97,026<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">4,443<\/td><td class=\"n\">3,777<\/td><td class=\"n\">444<\/td><td class=\"n\">222<\/td><td class=\"n\">$201,729<\/td><td class=\"n\">$86,455<\/td><\/tr><tr><td>Marlboro County<\/td><td class=\"n\">4,095<\/td><td class=\"n\">3,481<\/td><td class=\"n\">410<\/td><td class=\"n\">205<\/td><td class=\"n\">$185,932<\/td><td class=\"n\">$79,685<\/td><\/tr><tr><td>Edgefield County<\/td><td class=\"n\">3,832<\/td><td class=\"n\">3,257<\/td><td class=\"n\">383<\/td><td class=\"n\">192<\/td><td class=\"n\">$173,951<\/td><td class=\"n\">$74,550<\/td><\/tr><tr><td>Williamsburg County<\/td><td class=\"n\">3,740<\/td><td class=\"n\">3,179<\/td><td class=\"n\">374<\/td><td class=\"n\">187<\/td><td class=\"n\">$169,783<\/td><td class=\"n\">$72,764<\/td><\/tr><tr><td>Saluda County<\/td><td class=\"n\">3,426<\/td><td class=\"n\">2,912<\/td><td class=\"n\">343<\/td><td class=\"n\">171<\/td><td class=\"n\">$155,534<\/td><td class=\"n\">$66,658<\/td><\/tr><tr><td>Abbeville County<\/td><td class=\"n\">3,412<\/td><td class=\"n\">2,900<\/td><td class=\"n\">341<\/td><td class=\"n\">171<\/td><td class=\"n\">$154,895<\/td><td class=\"n\">$66,384<\/td><\/tr><tr><td>Hampton County<\/td><td class=\"n\">3,347<\/td><td class=\"n\">2,845<\/td><td class=\"n\">335<\/td><td class=\"n\">167<\/td><td class=\"n\">$151,933<\/td><td class=\"n\">$65,114<\/td><\/tr><tr><td>Bamberg County<\/td><td class=\"n\">951<\/td><td class=\"n\">808<\/td><td class=\"n\">95<\/td><td class=\"n\">48<\/td><td class=\"n\">$43,157<\/td><td class=\"n\">$18,496<\/td><\/tr><tr><td>Allendale County<\/td><td class=\"n\">661<\/td><td class=\"n\">562<\/td><td class=\"n\">66<\/td><td class=\"n\">33<\/td><td class=\"n\">$30,013<\/td><td class=\"n\">$12,863<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">621<\/td><td class=\"n\">528<\/td><td class=\"n\">62<\/td><td class=\"n\">31<\/td><td class=\"n\">$28,212<\/td><td class=\"n\">$12,091<\/td><\/tr><tr><td>McCormick County<\/td><td class=\"n\">434<\/td><td class=\"n\">369<\/td><td class=\"n\">43<\/td><td class=\"n\">22<\/td><td class=\"n\">$19,706<\/td><td class=\"n\">$8,445<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"south-dakota\"><summary>South Dakota Spend Data<\/summary><div class=\"sds-state-body\"><h3>South Dakota Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $14.90 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $36.38 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 229,696<\/li><li><strong>2026 male fan accounts:<\/strong> 195,241 accounts &amp; $12.7 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 22,970 accounts &amp; $1.49 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 11,485 accounts &amp; $744,866 spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $10.4 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $4.47 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $214,141<\/li><li><strong>National rank (per-capita):<\/strong> #19<\/li><li><strong>National rank (total):<\/strong> #46<\/li><li><strong>Change vs FY2025:<\/strong> +15.3%<\/li><li><strong>Cities in dataset:<\/strong> 1<\/li><li><strong>Counties in dataset:<\/strong> 66<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-south-dakota-1\">Cities in South Dakota (1)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Sioux Falls<\/td><td class=\"n\">$2.89 million<\/td><td class=\"n\">$184,470<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$2.89 million<\/td><td class=\"n\">$8.69 million<\/td><td class=\"n\">106<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in South Dakota cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Sioux Falls<\/td><td class=\"n\">44,512<\/td><td class=\"n\">37,835<\/td><td class=\"n\">4,451<\/td><td class=\"n\">2,226<\/td><td class=\"n\">$2.02 million<\/td><td class=\"n\">$866,070<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-south-dakota-66\">Counties in South Dakota (66), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Pennington County<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">$281,425<\/td><td class=\"n up\">+17.6%<\/td><td class=\"n\">$2.37 million<\/td><td class=\"n\">$6.60 million<\/td><td class=\"n\">114<\/td><td class=\"n\">343<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Hanson County<\/td><td class=\"n\">$211,345<\/td><td class=\"n\">$257,062<\/td><td class=\"n up\">+42.9%<\/td><td class=\"n\">$147,849<\/td><td class=\"n\">$351,272<\/td><td class=\"n\">247<\/td><td class=\"n\">1932<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Campbell County<\/td><td class=\"n\">$155,787<\/td><td class=\"n\">$252,079<\/td><td class=\"n up\">+51.6%<\/td><td class=\"n\">$102,763<\/td><td class=\"n\">$196,095<\/td><td class=\"n\">281<\/td><td class=\"n\">2111<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Ziebach County<\/td><td class=\"n\">$166,364<\/td><td class=\"n\">$248,720<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$160,438<\/td><td class=\"n\">$436,801<\/td><td class=\"n\">304<\/td><td class=\"n\">2068<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Hyde County<\/td><td class=\"n\">$135,581<\/td><td class=\"n\">$245,994<\/td><td class=\"n up\">+50.4%<\/td><td class=\"n\">$90,173<\/td><td class=\"n\">$185,072<\/td><td class=\"n\">323<\/td><td class=\"n\">2209<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Brule County<\/td><td class=\"n\">$197,362<\/td><td class=\"n\">$240,359<\/td><td class=\"n up\">+29.9%<\/td><td class=\"n\">$151,948<\/td><td class=\"n\">$365,496<\/td><td class=\"n\">369<\/td><td class=\"n\">1973<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Brown County<\/td><td class=\"n\">$782,904<\/td><td class=\"n\">$236,182<\/td><td class=\"n up\">+12.8%<\/td><td class=\"n\">$693,867<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">405<\/td><td class=\"n\">913<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Lyman County<\/td><td class=\"n\">$137,577<\/td><td class=\"n\">$230,088<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$119,158<\/td><td class=\"n\">$168,652<\/td><td class=\"n\">492<\/td><td class=\"n\">2203<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Butte County<\/td><td class=\"n\">$259,930<\/td><td class=\"n\">$228,086<\/td><td class=\"n up\">+41.4%<\/td><td class=\"n\">$183,860<\/td><td class=\"n\">$442,684<\/td><td class=\"n\">518<\/td><td class=\"n\">1767<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Brookings County<\/td><td class=\"n\">$716,203<\/td><td class=\"n\">$223,972<\/td><td class=\"n up\">+21.7%<\/td><td class=\"n\">$588,469<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">566<\/td><td class=\"n\">969<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Walworth County<\/td><td class=\"n\">$145,611<\/td><td class=\"n\">$223,668<\/td><td class=\"n up\">+25.9%<\/td><td class=\"n\">$115,644<\/td><td class=\"n\">$293,837<\/td><td class=\"n\">571<\/td><td class=\"n\">2159<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Davison County<\/td><td class=\"n\">$400,141<\/td><td class=\"n\">$222,212<\/td><td class=\"n up\">+18.0%<\/td><td class=\"n\">$339,029<\/td><td class=\"n\">$882,217<\/td><td class=\"n\">594<\/td><td class=\"n\">1405<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Aurora County<\/td><td class=\"n\">$98,840<\/td><td class=\"n\">$222,125<\/td><td class=\"n up\">+46.8%<\/td><td class=\"n\">$67,337<\/td><td class=\"n\">$141,811<\/td><td class=\"n\">597<\/td><td class=\"n\">2405<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Oglala Lakota County<\/td><td class=\"n\">$282,277<\/td><td class=\"n\">$222,072<\/td><td class=\"n up\">+33.0%<\/td><td class=\"n\">$212,259<\/td><td class=\"n\">$492,401<\/td><td class=\"n\">598<\/td><td class=\"n\">1702<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Perkins County<\/td><td class=\"n\">$80,664<\/td><td class=\"n\">$215,426<\/td><td class=\"n up\">+43.5%<\/td><td class=\"n\">$56,212<\/td><td class=\"n\">$115,547<\/td><td class=\"n\">711<\/td><td class=\"n\">2501<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Turner County<\/td><td class=\"n\">$186,628<\/td><td class=\"n\">$214,455<\/td><td class=\"n up\">+39.2%<\/td><td class=\"n\">$134,089<\/td><td class=\"n\">$329,157<\/td><td class=\"n\">726<\/td><td class=\"n\">2006<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Lawrence County<\/td><td class=\"n\">$520,116<\/td><td class=\"n\">$213,344<\/td><td class=\"n up\">+24.4%<\/td><td class=\"n\">$418,077<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">747<\/td><td class=\"n\">1199<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Yankton County<\/td><td class=\"n\">$380,624<\/td><td class=\"n\">$203,963<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$355,424<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">904<\/td><td class=\"n\">1454<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Todd County<\/td><td class=\"n\">$141,822<\/td><td class=\"n\">$203,238<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$139,944<\/td><td class=\"n\">$285,791<\/td><td class=\"n\">919<\/td><td class=\"n\">2182<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Jones County<\/td><td class=\"n\">$10,590<\/td><td class=\"n\">$201,585<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$10,247<\/td><td class=\"n\">$27,727<\/td><td class=\"n\">944<\/td><td class=\"n\">2987<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Jackson County<\/td><td class=\"n\">$34,212<\/td><td class=\"n\">$200,131<\/td><td class=\"n up\">+37.5%<\/td><td class=\"n\">$24,886<\/td><td class=\"n\">$47,652<\/td><td class=\"n\">969<\/td><td class=\"n\">2811<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Stanley County<\/td><td class=\"n\">$38,092<\/td><td class=\"n\">$199,556<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$37,767<\/td><td class=\"n\">$98,017<\/td><td class=\"n\">994<\/td><td class=\"n\">2781<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Sanborn County<\/td><td class=\"n\">$27,215<\/td><td class=\"n\">$199,193<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$24,886<\/td><td class=\"n\">$83,520<\/td><td class=\"n\">999<\/td><td class=\"n\">2861<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Douglas County<\/td><td class=\"n\">$33,340<\/td><td class=\"n\">$198,603<\/td><td class=\"n up\">+17.4%<\/td><td class=\"n\">$28,399<\/td><td class=\"n\">$72,018<\/td><td class=\"n\">1014<\/td><td class=\"n\">2822<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Codington County<\/td><td class=\"n\">$448,786<\/td><td class=\"n\">$198,564<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$428,616<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">1016<\/td><td class=\"n\">1312<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Faulk County<\/td><td class=\"n\">$21,955<\/td><td class=\"n\">$198,487<\/td><td class=\"n up\">+11.9%<\/td><td class=\"n\">$19,616<\/td><td class=\"n\">$62,577<\/td><td class=\"n\">1019<\/td><td class=\"n\">2896<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Meade County<\/td><td class=\"n\">$466,214<\/td><td class=\"n\">$198,468<\/td><td class=\"n up\">+34.2%<\/td><td class=\"n\">$347,519<\/td><td class=\"n\">$831,511<\/td><td class=\"n\">1020<\/td><td class=\"n\">1287<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Harding County<\/td><td class=\"n\">$7,270<\/td><td class=\"n\">$197,942<\/td><td class=\"n up\">+3.5%<\/td><td class=\"n\">$7,026<\/td><td class=\"n\">$15,879<\/td><td class=\"n\">1029<\/td><td class=\"n\">3011<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Potter County<\/td><td class=\"n\">$21,288<\/td><td class=\"n\">$197,147<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$19,616<\/td><td class=\"n\">$60,878<\/td><td class=\"n\">1049<\/td><td class=\"n\">2905<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Sully County<\/td><td class=\"n\">$6,743<\/td><td class=\"n\">$196,911<\/td><td class=\"n down\">-7.9%<\/td><td class=\"n\">$7,319<\/td><td class=\"n\">$25,713<\/td><td class=\"n\">1063<\/td><td class=\"n\">3017<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Haakon County<\/td><td class=\"n\">$11,676<\/td><td class=\"n\">$196,886<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$11,125<\/td><td class=\"n\">$32,502<\/td><td class=\"n\">1064<\/td><td class=\"n\">2980<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Tripp County<\/td><td class=\"n\">$70,481<\/td><td class=\"n\">$196,391<\/td><td class=\"n up\">+18.0%<\/td><td class=\"n\">$59,725<\/td><td class=\"n\">$157,238<\/td><td class=\"n\">1083<\/td><td class=\"n\">2562<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Moody County<\/td><td class=\"n\">$84,676<\/td><td class=\"n\">$196,377<\/td><td class=\"n up\">+15.7%<\/td><td class=\"n\">$73,193<\/td><td class=\"n\">$194,760<\/td><td class=\"n\">1084<\/td><td class=\"n\">2476<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Hughes County<\/td><td class=\"n\">$250,777<\/td><td class=\"n\">$195,770<\/td><td class=\"n up\">+19.8%<\/td><td class=\"n\">$209,331<\/td><td class=\"n\">$543,762<\/td><td class=\"n\">1101<\/td><td class=\"n\">1797<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Grant County<\/td><td class=\"n\">$94,722<\/td><td class=\"n\">$195,177<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$91,637<\/td><td class=\"n\">$267,953<\/td><td class=\"n\">1118<\/td><td class=\"n\">2427<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Minnehaha County<\/td><td class=\"n\">$3.23 million<\/td><td class=\"n\">$195,068<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$3.02 million<\/td><td class=\"n\">$9.53 million<\/td><td class=\"n\">1121<\/td><td class=\"n\">301<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Jerauld County<\/td><td class=\"n\">$2,858<\/td><td class=\"n\">$194,512<\/td><td class=\"n down\">-82.6%<\/td><td class=\"n\">$16,395<\/td><td class=\"n\">$73,587<\/td><td class=\"n\">1137<\/td><td class=\"n\">3059<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Bennett County<\/td><td class=\"n\">$26,873<\/td><td class=\"n\">$194,091<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$24,886<\/td><td class=\"n\">$74,240<\/td><td class=\"n\">1152<\/td><td class=\"n\">2862<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Marshall County<\/td><td class=\"n\">$43,684<\/td><td class=\"n\">$194,013<\/td><td class=\"n up\">+16.6%<\/td><td class=\"n\">$37,475<\/td><td class=\"n\">$101,118<\/td><td class=\"n\">1156<\/td><td class=\"n\">2739<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Buffalo County<\/td><td class=\"n\">$3,568<\/td><td class=\"n\">$193,953<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$3,220<\/td><td class=\"n\">$11,597<\/td><td class=\"n\">1161<\/td><td class=\"n\">3052<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Mellette County<\/td><td class=\"n\">$8,506<\/td><td class=\"n\">$193,894<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$8,198<\/td><td class=\"n\">$23,224<\/td><td class=\"n\">1163<\/td><td class=\"n\">3001<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Kingsbury County<\/td><td class=\"n\">$55,024<\/td><td class=\"n\">$193,448<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$52,406<\/td><td class=\"n\">$158,049<\/td><td class=\"n\">1182<\/td><td class=\"n\">2664<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Hand County<\/td><td class=\"n\">$21,454<\/td><td class=\"n\">$193,189<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$20,494<\/td><td class=\"n\">$63,402<\/td><td class=\"n\">1189<\/td><td class=\"n\">2904<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Clark County<\/td><td class=\"n\">$34,806<\/td><td class=\"n\">$193,039<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$33,376<\/td><td class=\"n\">$97,543<\/td><td class=\"n\">1194<\/td><td class=\"n\">2805<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Corson County<\/td><td class=\"n\">$30,914<\/td><td class=\"n\">$193,002<\/td><td class=\"n up\">+12.3%<\/td><td class=\"n\">$27,520<\/td><td class=\"n\">$95,414<\/td><td class=\"n\">1195<\/td><td class=\"n\">2835<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Miner County<\/td><td class=\"n\">$8,161<\/td><td class=\"n\">$192,989<\/td><td class=\"n up\">+21.2%<\/td><td class=\"n\">$6,734<\/td><td class=\"n\">$17,879<\/td><td class=\"n\">1196<\/td><td class=\"n\">3002<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Fall River County<\/td><td class=\"n\">$86,429<\/td><td class=\"n\">$192,908<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$83,440<\/td><td class=\"n\">$243,751<\/td><td class=\"n\">1199<\/td><td class=\"n\">2467<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Deuel County<\/td><td class=\"n\">$37,102<\/td><td class=\"n\">$191,888<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$36,011<\/td><td class=\"n\">$91,866<\/td><td class=\"n\">1230<\/td><td class=\"n\">2788<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Hutchinson County<\/td><td class=\"n\">$78,330<\/td><td class=\"n\">$190,639<\/td><td class=\"n up\">+24.4%<\/td><td class=\"n\">$62,946<\/td><td class=\"n\">$161,923<\/td><td class=\"n\">1264<\/td><td class=\"n\">2521<\/td><\/tr><tr><td class=\"r\">50<\/td><td>McPherson County<\/td><td class=\"n\">$1,390<\/td><td class=\"n\">$190,225<\/td><td class=\"n down\">-63.5%<\/td><td class=\"n\">$3,806<\/td><td class=\"n\">$16,480<\/td><td class=\"n\">1279<\/td><td class=\"n\">3073<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Spink County<\/td><td class=\"n\">$57,400<\/td><td class=\"n\">$189,958<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$54,163<\/td><td class=\"n\">$161,853<\/td><td class=\"n\">1288<\/td><td class=\"n\">2651<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Roberts County<\/td><td class=\"n\">$116,332<\/td><td class=\"n\">$189,323<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$110,375<\/td><td class=\"n\">$322,901<\/td><td class=\"n\">1309<\/td><td class=\"n\">2307<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Gregory County<\/td><td class=\"n\">$22,882<\/td><td class=\"n\">$188,955<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$21,079<\/td><td class=\"n\">$67,666<\/td><td class=\"n\">1319<\/td><td class=\"n\">2891<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Edmunds County<\/td><td class=\"n\">$20,982<\/td><td class=\"n\">$188,379<\/td><td class=\"n down\">-16.7%<\/td><td class=\"n\">$25,178<\/td><td class=\"n\">$94,643<\/td><td class=\"n\">1339<\/td><td class=\"n\">2907<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Charles Mix County<\/td><td class=\"n\">$92,343<\/td><td class=\"n\">$186,385<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$89,881<\/td><td class=\"n\">$229,489<\/td><td class=\"n\">1400<\/td><td class=\"n\">2436<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Day County<\/td><td class=\"n\">$32,707<\/td><td class=\"n\">$185,142<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$30,155<\/td><td class=\"n\">$111,728<\/td><td class=\"n\">1437<\/td><td class=\"n\">2828<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Custer County<\/td><td class=\"n\">$89,379<\/td><td class=\"n\">$184,944<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$82,854<\/td><td class=\"n\">$258,967<\/td><td class=\"n\">1445<\/td><td class=\"n\">2455<\/td><\/tr><tr><td class=\"r\">58<\/td><td>McCook County<\/td><td class=\"n\">$31,789<\/td><td class=\"n\">$182,592<\/td><td class=\"n down\">-24.1%<\/td><td class=\"n\">$41,866<\/td><td class=\"n\">$168,298<\/td><td class=\"n\">1498<\/td><td class=\"n\">2830<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Clay County<\/td><td class=\"n\">$159,318<\/td><td class=\"n\">$181,970<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$147,849<\/td><td class=\"n\">$460,743<\/td><td class=\"n\">1523<\/td><td class=\"n\">2096<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Union County<\/td><td class=\"n\">$191,552<\/td><td class=\"n\">$181,561<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$170,393<\/td><td class=\"n\">$489,033<\/td><td class=\"n\">1536<\/td><td class=\"n\">1993<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Hamlin County<\/td><td class=\"n\">$34,273<\/td><td class=\"n\">$179,135<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$27,813<\/td><td class=\"n\">$116,458<\/td><td class=\"n\">1596<\/td><td class=\"n\">2810<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Bon Homme County<\/td><td class=\"n\">$30,782<\/td><td class=\"n\">$176,525<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$31,034<\/td><td class=\"n\">$121,442<\/td><td class=\"n\">1681<\/td><td class=\"n\">2836<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Dewey County<\/td><td class=\"n\">$3,995<\/td><td class=\"n\">$176,030<\/td><td class=\"n up\">+24.0%<\/td><td class=\"n\">$3,220<\/td><td class=\"n\">$14,494<\/td><td class=\"n\">1696<\/td><td class=\"n\">3049<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Lake County<\/td><td class=\"n\">$69,752<\/td><td class=\"n\">$172,810<\/td><td class=\"n down\">-22.9%<\/td><td class=\"n\">$90,466<\/td><td class=\"n\">$329,479<\/td><td class=\"n\">1781<\/td><td class=\"n\">2567<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Beadle County<\/td><td class=\"n\">$153,942<\/td><td class=\"n\">$164,920<\/td><td class=\"n down\">-5.9%<\/td><td class=\"n\">$163,659<\/td><td class=\"n\">$564,256<\/td><td class=\"n\">1987<\/td><td class=\"n\">2117<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Lincoln County<\/td><td class=\"n\">$704,328<\/td><td class=\"n\">$142,567<\/td><td class=\"n up\">+29.3%<\/td><td class=\"n\">$544,554<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">2493<\/td><td class=\"n\">983<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 South Dakota counties (66), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Minnehaha County<\/td><td class=\"n\">49,868<\/td><td class=\"n\">42,388<\/td><td class=\"n\">4,987<\/td><td class=\"n\">2,493<\/td><td class=\"n\">$2.26 million<\/td><td class=\"n\">$970,289<\/td><\/tr><tr><td>Pennington County<\/td><td class=\"n\">42,931<\/td><td class=\"n\">36,491<\/td><td class=\"n\">4,293<\/td><td class=\"n\">2,147<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$835,305<\/td><\/tr><tr><td>Brown County<\/td><td class=\"n\">12,071<\/td><td class=\"n\">10,261<\/td><td class=\"n\">1,207<\/td><td class=\"n\">604<\/td><td class=\"n\">$548,033<\/td><td class=\"n\">$234,871<\/td><\/tr><tr><td>Brookings County<\/td><td class=\"n\">11,043<\/td><td class=\"n\">9,386<\/td><td class=\"n\">1,104<\/td><td class=\"n\">552<\/td><td class=\"n\">$501,342<\/td><td class=\"n\">$214,861<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">10,860<\/td><td class=\"n\">9,231<\/td><td class=\"n\">1,086<\/td><td class=\"n\">543<\/td><td class=\"n\">$493,030<\/td><td class=\"n\">$211,299<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">8,019<\/td><td class=\"n\">6,817<\/td><td class=\"n\">802<\/td><td class=\"n\">401<\/td><td class=\"n\">$364,081<\/td><td class=\"n\">$156,035<\/td><\/tr><tr><td>Meade County<\/td><td class=\"n\">7,188<\/td><td class=\"n\">6,110<\/td><td class=\"n\">719<\/td><td class=\"n\">359<\/td><td class=\"n\">$326,350<\/td><td class=\"n\">$139,864<\/td><\/tr><tr><td>Codington County<\/td><td class=\"n\">6,920<\/td><td class=\"n\">5,882<\/td><td class=\"n\">692<\/td><td class=\"n\">346<\/td><td class=\"n\">$314,151<\/td><td class=\"n\">$134,636<\/td><\/tr><tr><td>Davison County<\/td><td class=\"n\">6,170<\/td><td class=\"n\">5,244<\/td><td class=\"n\">617<\/td><td class=\"n\">308<\/td><td class=\"n\">$280,099<\/td><td class=\"n\">$120,042<\/td><\/tr><tr><td>Yankton County<\/td><td class=\"n\">5,869<\/td><td class=\"n\">4,988<\/td><td class=\"n\">587<\/td><td class=\"n\">293<\/td><td class=\"n\">$266,437<\/td><td class=\"n\">$114,187<\/td><\/tr><tr><td>Oglala Lakota County<\/td><td class=\"n\">4,352<\/td><td class=\"n\">3,699<\/td><td class=\"n\">435<\/td><td class=\"n\">218<\/td><td class=\"n\">$197,594<\/td><td class=\"n\">$84,683<\/td><\/tr><tr><td>Butte County<\/td><td class=\"n\">4,008<\/td><td class=\"n\">3,407<\/td><td class=\"n\">401<\/td><td class=\"n\">200<\/td><td class=\"n\">$181,951<\/td><td class=\"n\">$77,979<\/td><\/tr><tr><td>Hughes County<\/td><td class=\"n\">3,867<\/td><td class=\"n\">3,287<\/td><td class=\"n\">387<\/td><td class=\"n\">193<\/td><td class=\"n\">$175,544<\/td><td class=\"n\">$75,233<\/td><\/tr><tr><td>Hanson County<\/td><td class=\"n\">3,259<\/td><td class=\"n\">2,770<\/td><td class=\"n\">326<\/td><td class=\"n\">163<\/td><td class=\"n\">$147,942<\/td><td class=\"n\">$63,404<\/td><\/tr><tr><td>Brule County<\/td><td class=\"n\">3,043<\/td><td class=\"n\">2,587<\/td><td class=\"n\">304<\/td><td class=\"n\">152<\/td><td class=\"n\">$138,153<\/td><td class=\"n\">$59,208<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">2,953<\/td><td class=\"n\">2,510<\/td><td class=\"n\">295<\/td><td class=\"n\">148<\/td><td class=\"n\">$134,086<\/td><td class=\"n\">$57,466<\/td><\/tr><tr><td>Turner County<\/td><td class=\"n\">2,878<\/td><td class=\"n\">2,446<\/td><td class=\"n\">288<\/td><td class=\"n\">144<\/td><td class=\"n\">$130,640<\/td><td class=\"n\">$55,989<\/td><\/tr><tr><td>Ziebach County<\/td><td class=\"n\">2,565<\/td><td class=\"n\">2,180<\/td><td class=\"n\">257<\/td><td class=\"n\">128<\/td><td class=\"n\">$116,455<\/td><td class=\"n\">$49,909<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">2,456<\/td><td class=\"n\">2,088<\/td><td class=\"n\">246<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,523<\/td><td class=\"n\">$47,796<\/td><\/tr><tr><td>Campbell County<\/td><td class=\"n\">2,402<\/td><td class=\"n\">2,042<\/td><td class=\"n\">240<\/td><td class=\"n\">120<\/td><td class=\"n\">$109,051<\/td><td class=\"n\">$46,736<\/td><\/tr><tr><td>Beadle County<\/td><td class=\"n\">2,374<\/td><td class=\"n\">2,018<\/td><td class=\"n\">237<\/td><td class=\"n\">119<\/td><td class=\"n\">$107,760<\/td><td class=\"n\">$46,183<\/td><\/tr><tr><td>Walworth County<\/td><td class=\"n\">2,245<\/td><td class=\"n\">1,908<\/td><td class=\"n\">225<\/td><td class=\"n\">112<\/td><td class=\"n\">$101,928<\/td><td class=\"n\">$43,683<\/td><\/tr><tr><td>Todd County<\/td><td class=\"n\">2,187<\/td><td class=\"n\">1,859<\/td><td class=\"n\">219<\/td><td class=\"n\">109<\/td><td class=\"n\">$99,276<\/td><td class=\"n\">$42,547<\/td><\/tr><tr><td>Lyman County<\/td><td class=\"n\">2,121<\/td><td class=\"n\">1,803<\/td><td class=\"n\">212<\/td><td class=\"n\">106<\/td><td class=\"n\">$96,304<\/td><td class=\"n\">$41,273<\/td><\/tr><tr><td>Hyde County<\/td><td class=\"n\">2,090<\/td><td class=\"n\">1,777<\/td><td class=\"n\">209<\/td><td class=\"n\">105<\/td><td class=\"n\">$94,907<\/td><td class=\"n\">$40,674<\/td><\/tr><tr><td>Roberts County<\/td><td class=\"n\">1,794<\/td><td class=\"n\">1,525<\/td><td class=\"n\">179<\/td><td class=\"n\">90<\/td><td class=\"n\">$81,432<\/td><td class=\"n\">$34,900<\/td><\/tr><tr><td>Aurora County<\/td><td class=\"n\">1,524<\/td><td class=\"n\">1,295<\/td><td class=\"n\">152<\/td><td class=\"n\">76<\/td><td class=\"n\">$69,188<\/td><td class=\"n\">$29,652<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">1,460<\/td><td class=\"n\">1,241<\/td><td class=\"n\">146<\/td><td class=\"n\">73<\/td><td class=\"n\">$66,305<\/td><td class=\"n\">$28,416<\/td><\/tr><tr><td>Charles Mix County<\/td><td class=\"n\">1,424<\/td><td class=\"n\">1,210<\/td><td class=\"n\">142<\/td><td class=\"n\">71<\/td><td class=\"n\">$64,640<\/td><td class=\"n\">$27,703<\/td><\/tr><tr><td>Custer County<\/td><td class=\"n\">1,378<\/td><td class=\"n\">1,171<\/td><td class=\"n\">138<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,565<\/td><td class=\"n\">$26,814<\/td><\/tr><tr><td>Fall River County<\/td><td class=\"n\">1,333<\/td><td class=\"n\">1,133<\/td><td class=\"n\">133<\/td><td class=\"n\">67<\/td><td class=\"n\">$60,500<\/td><td class=\"n\">$25,929<\/td><\/tr><tr><td>Moody County<\/td><td class=\"n\">1,306<\/td><td class=\"n\">1,110<\/td><td class=\"n\">131<\/td><td class=\"n\">65<\/td><td class=\"n\">$59,273<\/td><td class=\"n\">$25,403<\/td><\/tr><tr><td>Perkins County<\/td><td class=\"n\">1,244<\/td><td class=\"n\">1,057<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,465<\/td><td class=\"n\">$24,199<\/td><\/tr><tr><td>Hutchinson County<\/td><td class=\"n\">1,208<\/td><td class=\"n\">1,027<\/td><td class=\"n\">121<\/td><td class=\"n\">60<\/td><td class=\"n\">$54,831<\/td><td class=\"n\">$23,499<\/td><\/tr><tr><td>Tripp County<\/td><td class=\"n\">1,087<\/td><td class=\"n\">924<\/td><td class=\"n\">109<\/td><td class=\"n\">54<\/td><td class=\"n\">$49,337<\/td><td class=\"n\">$21,144<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">1,075<\/td><td class=\"n\">914<\/td><td class=\"n\">108<\/td><td class=\"n\">54<\/td><td class=\"n\">$48,826<\/td><td class=\"n\">$20,925<\/td><\/tr><tr><td>Spink County<\/td><td class=\"n\">885<\/td><td class=\"n\">752<\/td><td class=\"n\">89<\/td><td class=\"n\">44<\/td><td class=\"n\">$40,180<\/td><td class=\"n\">$17,220<\/td><\/tr><tr><td>Kingsbury County<\/td><td class=\"n\">848<\/td><td class=\"n\">721<\/td><td class=\"n\">85<\/td><td class=\"n\">42<\/td><td class=\"n\">$38,517<\/td><td class=\"n\">$16,507<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">674<\/td><td class=\"n\">573<\/td><td class=\"n\">67<\/td><td class=\"n\">34<\/td><td class=\"n\">$30,579<\/td><td class=\"n\">$13,105<\/td><\/tr><tr><td>Stanley County<\/td><td class=\"n\">587<\/td><td class=\"n\">499<\/td><td class=\"n\">59<\/td><td class=\"n\">29<\/td><td class=\"n\">$26,664<\/td><td class=\"n\">$11,428<\/td><\/tr><tr><td>Deuel County<\/td><td class=\"n\">572<\/td><td class=\"n\">486<\/td><td class=\"n\">57<\/td><td class=\"n\">29<\/td><td class=\"n\">$25,972<\/td><td class=\"n\">$11,131<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">537<\/td><td class=\"n\">456<\/td><td class=\"n\">54<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,364<\/td><td class=\"n\">$10,442<\/td><\/tr><tr><td>Hamlin County<\/td><td class=\"n\">528<\/td><td class=\"n\">449<\/td><td class=\"n\">53<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,991<\/td><td class=\"n\">$10,282<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">527<\/td><td class=\"n\">448<\/td><td class=\"n\">53<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,948<\/td><td class=\"n\">$10,264<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">514<\/td><td class=\"n\">437<\/td><td class=\"n\">51<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,338<\/td><td class=\"n\">$10,002<\/td><\/tr><tr><td>Day County<\/td><td class=\"n\">504<\/td><td class=\"n\">429<\/td><td class=\"n\">50<\/td><td class=\"n\">25<\/td><td class=\"n\">$22,895<\/td><td class=\"n\">$9,812<\/td><\/tr><tr><td>McCook County<\/td><td class=\"n\">490<\/td><td class=\"n\">417<\/td><td class=\"n\">49<\/td><td class=\"n\">25<\/td><td class=\"n\">$22,252<\/td><td class=\"n\">$9,537<\/td><\/tr><tr><td>Corson County<\/td><td class=\"n\">477<\/td><td class=\"n\">405<\/td><td class=\"n\">48<\/td><td class=\"n\">24<\/td><td class=\"n\">$21,639<\/td><td class=\"n\">$9,274<\/td><\/tr><tr><td>Bon Homme County<\/td><td class=\"n\">475<\/td><td class=\"n\">403<\/td><td class=\"n\">47<\/td><td class=\"n\">24<\/td><td class=\"n\">$21,547<\/td><td class=\"n\">$9,234<\/td><\/tr><tr><td>Sanborn County<\/td><td class=\"n\">420<\/td><td class=\"n\">357<\/td><td class=\"n\">42<\/td><td class=\"n\">21<\/td><td class=\"n\">$19,050<\/td><td class=\"n\">$8,164<\/td><\/tr><tr><td>Bennett County<\/td><td class=\"n\">414<\/td><td class=\"n\">352<\/td><td class=\"n\">41<\/td><td class=\"n\">21<\/td><td class=\"n\">$18,811<\/td><td class=\"n\">$8,062<\/td><\/tr><tr><td>Gregory County<\/td><td class=\"n\">353<\/td><td class=\"n\">300<\/td><td class=\"n\">35<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,017<\/td><td class=\"n\">$6,864<\/td><\/tr><tr><td>Faulk County<\/td><td class=\"n\">339<\/td><td class=\"n\">288<\/td><td class=\"n\">34<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,368<\/td><td class=\"n\">$6,586<\/td><\/tr><tr><td>Hand County<\/td><td class=\"n\">331<\/td><td class=\"n\">281<\/td><td class=\"n\">33<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,018<\/td><td class=\"n\">$6,436<\/td><\/tr><tr><td>Potter County<\/td><td class=\"n\">328<\/td><td class=\"n\">279<\/td><td class=\"n\">33<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,901<\/td><td class=\"n\">$6,386<\/td><\/tr><tr><td>Edmunds County<\/td><td class=\"n\">324<\/td><td class=\"n\">275<\/td><td class=\"n\">32<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,687<\/td><td class=\"n\">$6,295<\/td><\/tr><tr><td>Haakon County<\/td><td class=\"n\">180<\/td><td class=\"n\">153<\/td><td class=\"n\">18<\/td><td class=\"n\">9.0<\/td><td class=\"n\">$8,173<\/td><td class=\"n\">$3,503<\/td><\/tr><tr><td>Jones County<\/td><td class=\"n\">163<\/td><td class=\"n\">139<\/td><td class=\"n\">16<\/td><td class=\"n\">8.2<\/td><td class=\"n\">$7,413<\/td><td class=\"n\">$3,177<\/td><\/tr><tr><td>Mellette County<\/td><td class=\"n\">131<\/td><td class=\"n\">111<\/td><td class=\"n\">13<\/td><td class=\"n\">6.6<\/td><td class=\"n\">$5,954<\/td><td class=\"n\">$2,552<\/td><\/tr><tr><td>Miner County<\/td><td class=\"n\">126<\/td><td class=\"n\">107<\/td><td class=\"n\">13<\/td><td class=\"n\">6.3<\/td><td class=\"n\">$5,712<\/td><td class=\"n\">$2,448<\/td><\/tr><tr><td>Harding County<\/td><td class=\"n\">112<\/td><td class=\"n\">95<\/td><td class=\"n\">11<\/td><td class=\"n\">5.6<\/td><td class=\"n\">$5,089<\/td><td class=\"n\">$2,181<\/td><\/tr><tr><td>Sully County<\/td><td class=\"n\">104<\/td><td class=\"n\">88<\/td><td class=\"n\">10<\/td><td class=\"n\">5.2<\/td><td class=\"n\">$4,720<\/td><td class=\"n\">$2,023<\/td><\/tr><tr><td>Dewey County<\/td><td class=\"n\">62<\/td><td class=\"n\">52<\/td><td class=\"n\">6.2<\/td><td class=\"n\">3.1<\/td><td class=\"n\">$2,796<\/td><td class=\"n\">$1,198<\/td><\/tr><tr><td>Buffalo County<\/td><td class=\"n\">55<\/td><td class=\"n\">47<\/td><td class=\"n\">5.5<\/td><td class=\"n\">2.8<\/td><td class=\"n\">$2,498<\/td><td class=\"n\">$1,070<\/td><\/tr><tr><td>Jerauld County<\/td><td class=\"n\">44<\/td><td class=\"n\">37<\/td><td class=\"n\">4.4<\/td><td class=\"n\">2.2<\/td><td class=\"n\">$2,001<\/td><td class=\"n\">$857<\/td><\/tr><tr><td>McPherson County<\/td><td class=\"n\">21<\/td><td class=\"n\">18<\/td><td class=\"n\">2.1<\/td><td class=\"n\">1.1<\/td><td class=\"n\">$973<\/td><td class=\"n\">$417<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-t\">T<\/h3><details class=\"sds-state\" id=\"tennessee\"><summary>Tennessee Spend Data<\/summary><div class=\"sds-state-body\"><h3>Tennessee Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $70.58 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $251.0 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.09 million<\/li><li><strong>2026 male fan accounts:<\/strong> 924,957 accounts &amp; $60.0 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 108,818 accounts &amp; $7.06 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 54,409 accounts &amp; $3.53 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $49.4 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $21.2 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $130,123<\/li><li><strong>National rank (per-capita):<\/strong> #48<\/li><li><strong>National rank (total):<\/strong> #24<\/li><li><strong>Change vs FY2025:<\/strong> +2.1%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 93<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-tennessee-5\">Cities in Tennessee (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Nashville<\/td><td class=\"n\">$15.25 million<\/td><td class=\"n\">$280,714<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$14.10 million<\/td><td class=\"n\">$58.17 million<\/td><td class=\"n\">32<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Memphis<\/td><td class=\"n\">$6.52 million<\/td><td class=\"n\">$131,342<\/td><td class=\"n up\">+7.7%<\/td><td class=\"n\">$6.06 million<\/td><td class=\"n\">$23.16 million<\/td><td class=\"n\">58<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Knoxville<\/td><td class=\"n\">$4.71 million<\/td><td class=\"n\">$325,183<\/td><td class=\"n up\">+0.2%<\/td><td class=\"n\">$4.70 million<\/td><td class=\"n\">$16.37 million<\/td><td class=\"n\">73<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Chattanooga<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$192,748<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$9.60 million<\/td><td class=\"n\">113<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Clarksville<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$153,054<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$7.76 million<\/td><td class=\"n\">140<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Tennessee cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Nashville<\/td><td class=\"n\">235,168<\/td><td class=\"n\">199,892<\/td><td class=\"n\">23,517<\/td><td class=\"n\">11,758<\/td><td class=\"n\">$10.7 million<\/td><td class=\"n\">$4.58 million<\/td><\/tr><tr><td>Memphis<\/td><td class=\"n\">100,594<\/td><td class=\"n\">85,505<\/td><td class=\"n\">10,059<\/td><td class=\"n\">5,030<\/td><td class=\"n\">$4.57 million<\/td><td class=\"n\">$1.96 million<\/td><\/tr><tr><td>Knoxville<\/td><td class=\"n\">72,641<\/td><td class=\"n\">61,745<\/td><td class=\"n\">7,264<\/td><td class=\"n\">3,632<\/td><td class=\"n\">$3.30 million<\/td><td class=\"n\">$1.41 million<\/td><\/tr><tr><td>Chattanooga<\/td><td class=\"n\">42,224<\/td><td class=\"n\">35,891<\/td><td class=\"n\">4,222<\/td><td class=\"n\">2,111<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$821,561<\/td><\/tr><tr><td>Clarksville<\/td><td class=\"n\">30,053<\/td><td class=\"n\">25,545<\/td><td class=\"n\">3,005<\/td><td class=\"n\">1,503<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$584,733<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-tennessee-93\">Counties in Tennessee (93), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Henry County<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$305,822<\/td><td class=\"n up\">+41.7%<\/td><td class=\"n\">$892,727<\/td><td class=\"n\">$2.04 million<\/td><td class=\"n\">63<\/td><td class=\"n\">643<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Davidson County<\/td><td class=\"n\">$12.22 million<\/td><td class=\"n\">$205,160<\/td><td class=\"n down\">-17.4%<\/td><td class=\"n\">$14.79 million<\/td><td class=\"n\">$58.97 million<\/td><td class=\"n\">884<\/td><td class=\"n\">74<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Monroe County<\/td><td class=\"n\">$957,799<\/td><td class=\"n\">$196,782<\/td><td class=\"n up\">+30.9%<\/td><td class=\"n\">$731,498<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">1070<\/td><td class=\"n\">794<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Sevier County<\/td><td class=\"n\">$1.68 million<\/td><td class=\"n\">$190,075<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$5.01 million<\/td><td class=\"n\">1286<\/td><td class=\"n\">525<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Hamblen County<\/td><td class=\"n\">$985,456<\/td><td class=\"n\">$163,451<\/td><td class=\"n up\">+12.6%<\/td><td class=\"n\">$874,812<\/td><td class=\"n\">$2.88 million<\/td><td class=\"n\">2032<\/td><td class=\"n\">777<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Johnson County<\/td><td class=\"n\">$331,222<\/td><td class=\"n\">$160,661<\/td><td class=\"n up\">+39.7%<\/td><td class=\"n\">$237,065<\/td><td class=\"n\">$559,897<\/td><td class=\"n\">2110<\/td><td class=\"n\">1574<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Weakley County<\/td><td class=\"n\">$511,086<\/td><td class=\"n\">$159,998<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$452,036<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">2131<\/td><td class=\"n\">1213<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Knox County<\/td><td class=\"n\">$6.10 million<\/td><td class=\"n\">$150,387<\/td><td class=\"n up\">+14.3%<\/td><td class=\"n\">$5.34 million<\/td><td class=\"n\">$18.49 million<\/td><td class=\"n\">2353<\/td><td class=\"n\">167<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Dickson County<\/td><td class=\"n\">$756,698<\/td><td class=\"n\">$149,860<\/td><td class=\"n up\">+18.5%<\/td><td class=\"n\">$638,344<\/td><td class=\"n\">$2.57 million<\/td><td class=\"n\">2363<\/td><td class=\"n\">936<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Scott County<\/td><td class=\"n\">$328,223<\/td><td class=\"n\">$148,655<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$284,239<\/td><td class=\"n\">$769,224<\/td><td class=\"n\">2387<\/td><td class=\"n\">1582<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Marion County<\/td><td class=\"n\">$401,046<\/td><td class=\"n\">$146,566<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$361,271<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">2419<\/td><td class=\"n\">1403<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Jefferson County<\/td><td class=\"n\">$746,493<\/td><td class=\"n\">$146,283<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$686,713<\/td><td class=\"n\">$2.23 million<\/td><td class=\"n\">2424<\/td><td class=\"n\">942<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Warren County<\/td><td class=\"n\">$518,612<\/td><td class=\"n\">$139,556<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$484,282<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">2547<\/td><td class=\"n\">1203<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Polk County<\/td><td class=\"n\">$239,893<\/td><td class=\"n\">$138,671<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$228,108<\/td><td class=\"n\">$701,289<\/td><td class=\"n\">2565<\/td><td class=\"n\">1836<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Fayette County<\/td><td class=\"n\">$521,037<\/td><td class=\"n\">$137,541<\/td><td class=\"n up\">+10.1%<\/td><td class=\"n\">$473,235<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">2586<\/td><td class=\"n\">1196<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Lawrence County<\/td><td class=\"n\">$525,686<\/td><td class=\"n\">$135,123<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$495,030<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">2618<\/td><td class=\"n\">1183<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Giles County<\/td><td class=\"n\">$349,844<\/td><td class=\"n\">$132,822<\/td><td class=\"n up\">+19.6%<\/td><td class=\"n\">$292,599<\/td><td class=\"n\">$782,884<\/td><td class=\"n\">2638<\/td><td class=\"n\">1533<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Carroll County<\/td><td class=\"n\">$311,366<\/td><td class=\"n\">$129,727<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$283,941<\/td><td class=\"n\">$915,567<\/td><td class=\"n\">2677<\/td><td class=\"n\">1631<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Gibson County<\/td><td class=\"n\">$540,775<\/td><td class=\"n\">$129,665<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$501,002<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">2682<\/td><td class=\"n\">1167<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Madison County<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$129,407<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$934,526<\/td><td class=\"n\">$3.01 million<\/td><td class=\"n\">2686<\/td><td class=\"n\">749<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Putnam County<\/td><td class=\"n\">$884,037<\/td><td class=\"n\">$128,485<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$806,141<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">2702<\/td><td class=\"n\">836<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Wayne County<\/td><td class=\"n\">$176,045<\/td><td class=\"n\">$128,396<\/td><td class=\"n up\">+31.0%<\/td><td class=\"n\">$134,357<\/td><td class=\"n\">$274,239<\/td><td class=\"n\">2703<\/td><td class=\"n\">2036<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Hawkins County<\/td><td class=\"n\">$610,508<\/td><td class=\"n\">$128,374<\/td><td class=\"n up\">+10.5%<\/td><td class=\"n\">$552,356<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">2704<\/td><td class=\"n\">1079<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Claiborne County<\/td><td class=\"n\">$339,442<\/td><td class=\"n\">$127,254<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$309,916<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">2722<\/td><td class=\"n\">1551<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Hamilton County<\/td><td class=\"n\">$3.88 million<\/td><td class=\"n\">$126,458<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$3.49 million<\/td><td class=\"n\">$12.23 million<\/td><td class=\"n\">2731<\/td><td class=\"n\">255<\/td><\/tr><tr><td class=\"r\">26<\/td><td>McNairy County<\/td><td class=\"n\">$258,351<\/td><td class=\"n\">$124,845<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$247,217<\/td><td class=\"n\">$669,439<\/td><td class=\"n\">2742<\/td><td class=\"n\">1774<\/td><\/tr><tr><td class=\"r\">27<\/td><td>McMinn County<\/td><td class=\"n\">$546,614<\/td><td class=\"n\">$122,454<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$497,419<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">2764<\/td><td class=\"n\">1162<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Crockett County<\/td><td class=\"n\">$128,881<\/td><td class=\"n\">$122,246<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$114,651<\/td><td class=\"n\">$378,561<\/td><td class=\"n\">2767<\/td><td class=\"n\">2247<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Pickett County<\/td><td class=\"n\">$41,958<\/td><td class=\"n\">$121,373<\/td><td class=\"n up\">+28.9%<\/td><td class=\"n\">$32,544<\/td><td class=\"n\">$82,211<\/td><td class=\"n\">2776<\/td><td class=\"n\">2755<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Unicoi County<\/td><td class=\"n\">$157,506<\/td><td class=\"n\">$120,182<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$143,314<\/td><td class=\"n\">$506,944<\/td><td class=\"n\">2785<\/td><td class=\"n\">2102<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Campbell County<\/td><td class=\"n\">$367,242<\/td><td class=\"n\">$119,869<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$329,622<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">2788<\/td><td class=\"n\">1482<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Humphreys County<\/td><td class=\"n\">$171,743<\/td><td class=\"n\">$119,548<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$155,257<\/td><td class=\"n\">$647,574<\/td><td class=\"n\">2798<\/td><td class=\"n\">2052<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Rutherford County<\/td><td class=\"n\">$3.60 million<\/td><td class=\"n\">$119,288<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$3.28 million<\/td><td class=\"n\">$12.19 million<\/td><td class=\"n\">2802<\/td><td class=\"n\">266<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Houston County<\/td><td class=\"n\">$61,348<\/td><td class=\"n\">$117,827<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$56,430<\/td><td class=\"n\">$168,544<\/td><td class=\"n\">2824<\/td><td class=\"n\">2619<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Perry County<\/td><td class=\"n\">$65,135<\/td><td class=\"n\">$117,172<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$60,311<\/td><td class=\"n\">$182,841<\/td><td class=\"n\">2830<\/td><td class=\"n\">2594<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Meigs County<\/td><td class=\"n\">$110,496<\/td><td class=\"n\">$116,862<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$102,708<\/td><td class=\"n\">$308,158<\/td><td class=\"n\">2833<\/td><td class=\"n\">2341<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Lake County<\/td><td class=\"n\">$37,020<\/td><td class=\"n\">$116,636<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$33,440<\/td><td class=\"n\">$106,721<\/td><td class=\"n\">2835<\/td><td class=\"n\">2790<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Lauderdale County<\/td><td class=\"n\">$194,832<\/td><td class=\"n\">$114,380<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$178,247<\/td><td class=\"n\">$597,712<\/td><td class=\"n\">2863<\/td><td class=\"n\">1983<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Sumner County<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$114,066<\/td><td class=\"n up\">+14.8%<\/td><td class=\"n\">$1.66 million<\/td><td class=\"n\">$6.40 million<\/td><td class=\"n\">2866<\/td><td class=\"n\">477<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Hancock County<\/td><td class=\"n\">$36,081<\/td><td class=\"n\">$113,962<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$32,544<\/td><td class=\"n\">$103,616<\/td><td class=\"n\">2868<\/td><td class=\"n\">2795<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Moore County<\/td><td class=\"n\">$34,115<\/td><td class=\"n\">$113,780<\/td><td class=\"n up\">+14.3%<\/td><td class=\"n\">$29,857<\/td><td class=\"n\">$118,257<\/td><td class=\"n\">2871<\/td><td class=\"n\">2813<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Shelby County<\/td><td class=\"n\">$8.10 million<\/td><td class=\"n\">$113,748<\/td><td class=\"n up\">+11.7%<\/td><td class=\"n\">$7.25 million<\/td><td class=\"n\">$26.15 million<\/td><td class=\"n\">2872<\/td><td class=\"n\">129<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Henderson County<\/td><td class=\"n\">$225,930<\/td><td class=\"n\">$113,575<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$215,568<\/td><td class=\"n\">$666,327<\/td><td class=\"n\">2873<\/td><td class=\"n\">1884<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Grundy County<\/td><td class=\"n\">$96,528<\/td><td class=\"n\">$113,290<\/td><td class=\"n up\">+18.9%<\/td><td class=\"n\">$81,211<\/td><td class=\"n\">$316,435<\/td><td class=\"n\">2876<\/td><td class=\"n\">2417<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Overton County<\/td><td class=\"n\">$178,204<\/td><td class=\"n\">$112,334<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$168,692<\/td><td class=\"n\">$490,335<\/td><td class=\"n\">2889<\/td><td class=\"n\">2026<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Cocke County<\/td><td class=\"n\">$302,234<\/td><td class=\"n\">$112,286<\/td><td class=\"n down\">-9.5%<\/td><td class=\"n\">$334,101<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">2890<\/td><td class=\"n\">1655<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Van Buren County<\/td><td class=\"n\">$27,717<\/td><td class=\"n\">$111,886<\/td><td class=\"n up\">+38.6%<\/td><td class=\"n\">$20,004<\/td><td class=\"n\">$38,822<\/td><td class=\"n\">2893<\/td><td class=\"n\">2856<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Clay County<\/td><td class=\"n\">$35,756<\/td><td class=\"n\">$111,801<\/td><td class=\"n up\">+21.0%<\/td><td class=\"n\">$29,559<\/td><td class=\"n\">$116,968<\/td><td class=\"n\">2894<\/td><td class=\"n\">2799<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Morgan County<\/td><td class=\"n\">$159,269<\/td><td class=\"n\">$111,279<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$146,001<\/td><td class=\"n\">$514,993<\/td><td class=\"n\">2899<\/td><td class=\"n\">2097<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Marshall County<\/td><td class=\"n\">$297,780<\/td><td class=\"n\">$111,206<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$271,998<\/td><td class=\"n\">$983,582<\/td><td class=\"n\">2901<\/td><td class=\"n\">1665<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Cheatham County<\/td><td class=\"n\">$336,425<\/td><td class=\"n\">$110,801<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$314,096<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">2906<\/td><td class=\"n\">1562<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Sequatchie County<\/td><td class=\"n\">$117,495<\/td><td class=\"n\">$110,226<\/td><td class=\"n up\">+12.8%<\/td><td class=\"n\">$104,201<\/td><td class=\"n\">$349,402<\/td><td class=\"n\">2910<\/td><td class=\"n\">2298<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Washington County<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$110,168<\/td><td class=\"n down\">-6.3%<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">$4.53 million<\/td><td class=\"n\">2911<\/td><td class=\"n\">683<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Smith County<\/td><td class=\"n\">$143,932<\/td><td class=\"n\">$110,098<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$122,115<\/td><td class=\"n\">$538,815<\/td><td class=\"n\">2912<\/td><td class=\"n\">2168<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Obion County<\/td><td class=\"n\">$221,917<\/td><td class=\"n\">$109,996<\/td><td class=\"n down\">-4.6%<\/td><td class=\"n\">$232,587<\/td><td class=\"n\">$808,872<\/td><td class=\"n\">2914<\/td><td class=\"n\">1894<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Bledsoe County<\/td><td class=\"n\">$98,153<\/td><td class=\"n\">$109,566<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$88,974<\/td><td class=\"n\">$280,122<\/td><td class=\"n\">2923<\/td><td class=\"n\">2407<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Lewis County<\/td><td class=\"n\">$76,460<\/td><td class=\"n\">$109,355<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$70,463<\/td><td class=\"n\">$218,511<\/td><td class=\"n\">2925<\/td><td class=\"n\">2525<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Blount County<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$108,641<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$4.40 million<\/td><td class=\"n\">2928<\/td><td class=\"n\">682<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Trousdale County<\/td><td class=\"n\">$66,125<\/td><td class=\"n\">$108,546<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$58,818<\/td><td class=\"n\">$233,743<\/td><td class=\"n\">2931<\/td><td class=\"n\">2588<\/td><\/tr><tr><td class=\"r\">60<\/td><td>DeKalb County<\/td><td class=\"n\">$142,554<\/td><td class=\"n\">$108,004<\/td><td class=\"n up\">+12.1%<\/td><td class=\"n\">$127,191<\/td><td class=\"n\">$458,992<\/td><td class=\"n\">2937<\/td><td class=\"n\">2180<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Rhea County<\/td><td class=\"n\">$251,780<\/td><td class=\"n\">$107,875<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$229,601<\/td><td class=\"n\">$901,616<\/td><td class=\"n\">2939<\/td><td class=\"n\">1796<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Lincoln County<\/td><td class=\"n\">$264,514<\/td><td class=\"n\">$107,101<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$244,231<\/td><td class=\"n\">$807,451<\/td><td class=\"n\">2950<\/td><td class=\"n\">1760<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Cannon County<\/td><td class=\"n\">$82,765<\/td><td class=\"n\">$106,944<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$82,704<\/td><td class=\"n\">$264,356<\/td><td class=\"n\">2955<\/td><td class=\"n\">2490<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Wilson County<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$106,802<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$4.44 million<\/td><td class=\"n\">2956<\/td><td class=\"n\">594<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Franklin County<\/td><td class=\"n\">$335,003<\/td><td class=\"n\">$106,644<\/td><td class=\"n up\">+14.1%<\/td><td class=\"n\">$293,495<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">2959<\/td><td class=\"n\">1566<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Coffee County<\/td><td class=\"n\">$475,012<\/td><td class=\"n\">$106,524<\/td><td class=\"n down\">-8.5%<\/td><td class=\"n\">$518,916<\/td><td class=\"n\">$1.93 million<\/td><td class=\"n\">2962<\/td><td class=\"n\">1272<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Stewart County<\/td><td class=\"n\">$69,677<\/td><td class=\"n\">$105,373<\/td><td class=\"n down\">-15.8%<\/td><td class=\"n\">$82,704<\/td><td class=\"n\">$294,621<\/td><td class=\"n\">2977<\/td><td class=\"n\">2568<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Roane County<\/td><td class=\"n\">$419,614<\/td><td class=\"n\">$104,643<\/td><td class=\"n up\">+11.2%<\/td><td class=\"n\">$377,393<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">2981<\/td><td class=\"n\">1362<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Jackson County<\/td><td class=\"n\">$48,887<\/td><td class=\"n\">$104,129<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$40,904<\/td><td class=\"n\">$169,062<\/td><td class=\"n\">2983<\/td><td class=\"n\">2705<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Grainger County<\/td><td class=\"n\">$157,224<\/td><td class=\"n\">$104,107<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$137,940<\/td><td class=\"n\">$487,034<\/td><td class=\"n\">2984<\/td><td class=\"n\">2104<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Fentress County<\/td><td class=\"n\">$111,223<\/td><td class=\"n\">$103,691<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$103,903<\/td><td class=\"n\">$302,994<\/td><td class=\"n\">2990<\/td><td class=\"n\">2339<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Dyer County<\/td><td class=\"n\">$240,698<\/td><td class=\"n\">$103,567<\/td><td class=\"n up\">+12.3%<\/td><td class=\"n\">$214,374<\/td><td class=\"n\">$764,654<\/td><td class=\"n\">2992<\/td><td class=\"n\">1833<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Bradley County<\/td><td class=\"n\">$880,862<\/td><td class=\"n\">$103,314<\/td><td class=\"n up\">+9.7%<\/td><td class=\"n\">$803,155<\/td><td class=\"n\">$2.97 million<\/td><td class=\"n\">2995<\/td><td class=\"n\">838<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Union County<\/td><td class=\"n\">$117,354<\/td><td class=\"n\">$102,983<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$106,291<\/td><td class=\"n\">$431,478<\/td><td class=\"n\">2997<\/td><td class=\"n\">2301<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Haywood County<\/td><td class=\"n\">$80,798<\/td><td class=\"n\">$102,747<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$72,851<\/td><td class=\"n\">$280,095<\/td><td class=\"n\">2999<\/td><td class=\"n\">2499<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Hardeman County<\/td><td class=\"n\">$146,834<\/td><td class=\"n\">$102,676<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$129,878<\/td><td class=\"n\">$433,590<\/td><td class=\"n\">3001<\/td><td class=\"n\">2153<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Carter County<\/td><td class=\"n\">$399,304<\/td><td class=\"n\">$101,831<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$359,778<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">3008<\/td><td class=\"n\">1408<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Maury County<\/td><td class=\"n\">$884,221<\/td><td class=\"n\">$101,779<\/td><td class=\"n down\">-19.5%<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">$4.35 million<\/td><td class=\"n\">3009<\/td><td class=\"n\">835<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Montgomery County<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$100,192<\/td><td class=\"n down\">-12.0%<\/td><td class=\"n\">$2.16 million<\/td><td class=\"n\">$8.21 million<\/td><td class=\"n\">3018<\/td><td class=\"n\">478<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Robertson County<\/td><td class=\"n\">$566,229<\/td><td class=\"n\">$100,109<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$509,959<\/td><td class=\"n\">$1.66 million<\/td><td class=\"n\">3019<\/td><td class=\"n\">1128<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Chester County<\/td><td class=\"n\">$74,169<\/td><td class=\"n\">$99,201<\/td><td class=\"n down\">-24.7%<\/td><td class=\"n\">$98,528<\/td><td class=\"n\">$370,586<\/td><td class=\"n\">3029<\/td><td class=\"n\">2540<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Decatur County<\/td><td class=\"n\">$20,873<\/td><td class=\"n\">$97,724<\/td><td class=\"n down\">-68.5%<\/td><td class=\"n\">$66,283<\/td><td class=\"n\">$334,880<\/td><td class=\"n\">3042<\/td><td class=\"n\">2908<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Macon County<\/td><td class=\"n\">$141,429<\/td><td class=\"n\">$97,533<\/td><td class=\"n down\">-17.0%<\/td><td class=\"n\">$170,484<\/td><td class=\"n\">$638,848<\/td><td class=\"n\">3043<\/td><td class=\"n\">2184<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Greene County<\/td><td class=\"n\">$491,405<\/td><td class=\"n\">$97,138<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$443,676<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">3045<\/td><td class=\"n\">1252<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Hardin County<\/td><td class=\"n\">$129,246<\/td><td class=\"n\">$94,496<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$134,058<\/td><td class=\"n\">$452,002<\/td><td class=\"n\">3060<\/td><td class=\"n\">2246<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Hickman County<\/td><td class=\"n\">$115,612<\/td><td class=\"n\">$94,378<\/td><td class=\"n down\">-30.1%<\/td><td class=\"n\">$165,408<\/td><td class=\"n\">$665,210<\/td><td class=\"n\">3063<\/td><td class=\"n\">2313<\/td><\/tr><tr><td class=\"r\">87<\/td><td>White County<\/td><td class=\"n\">$130,065<\/td><td class=\"n\">$92,218<\/td><td class=\"n down\">-37.0%<\/td><td class=\"n\">$206,611<\/td><td class=\"n\">$963,245<\/td><td class=\"n\">3069<\/td><td class=\"n\">2242<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Tipton County<\/td><td class=\"n\">$360,413<\/td><td class=\"n\">$91,411<\/td><td class=\"n down\">-19.2%<\/td><td class=\"n\">$446,065<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">3071<\/td><td class=\"n\">1503<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Cumberland County<\/td><td class=\"n\">$361,820<\/td><td class=\"n\">$87,912<\/td><td class=\"n down\">-8.9%<\/td><td class=\"n\">$397,099<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">3081<\/td><td class=\"n\">1498<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Sullivan County<\/td><td class=\"n\">$978,236<\/td><td class=\"n\">$84,304<\/td><td class=\"n down\">-16.0%<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">$4.70 million<\/td><td class=\"n\">3084<\/td><td class=\"n\">783<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Bedford County<\/td><td class=\"n\">$253,346<\/td><td class=\"n\">$83,254<\/td><td class=\"n down\">-19.1%<\/td><td class=\"n\">$313,201<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">3086<\/td><td class=\"n\">1790<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Williamson County<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$72,204<\/td><td class=\"n down\">-4.6%<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$5.13 million<\/td><td class=\"n\">3090<\/td><td class=\"n\">602<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Anderson County<\/td><td class=\"n\">$328,014<\/td><td class=\"n\">$72,179<\/td><td class=\"n down\">-39.0%<\/td><td class=\"n\">$537,427<\/td><td class=\"n\">$2.68 million<\/td><td class=\"n\">3091<\/td><td class=\"n\">1584<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Tennessee counties (93), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Davidson County<\/td><td class=\"n\">188,394<\/td><td class=\"n\">160,135<\/td><td class=\"n\">18,839<\/td><td class=\"n\">9,420<\/td><td class=\"n\">$8.55 million<\/td><td class=\"n\">$3.67 million<\/td><\/tr><tr><td>Shelby County<\/td><td class=\"n\">124,824<\/td><td class=\"n\">106,101<\/td><td class=\"n\">12,482<\/td><td class=\"n\">6,241<\/td><td class=\"n\">$5.67 million<\/td><td class=\"n\">$2.43 million<\/td><\/tr><tr><td>Knox County<\/td><td class=\"n\">94,102<\/td><td class=\"n\">79,987<\/td><td class=\"n\">9,410<\/td><td class=\"n\">4,705<\/td><td class=\"n\">$4.27 million<\/td><td class=\"n\">$1.83 million<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">59,877<\/td><td class=\"n\">50,895<\/td><td class=\"n\">5,988<\/td><td class=\"n\">2,994<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$1.17 million<\/td><\/tr><tr><td>Rutherford County<\/td><td class=\"n\">55,550<\/td><td class=\"n\">47,218<\/td><td class=\"n\">5,555<\/td><td class=\"n\">2,778<\/td><td class=\"n\">$2.52 million<\/td><td class=\"n\">$1.08 million<\/td><\/tr><tr><td>Sumner County<\/td><td class=\"n\">29,327<\/td><td class=\"n\">24,928<\/td><td class=\"n\">2,933<\/td><td class=\"n\">1,466<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$570,625<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">29,318<\/td><td class=\"n\">24,920<\/td><td class=\"n\">2,932<\/td><td class=\"n\">1,466<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$570,440<\/td><\/tr><tr><td>Sevier County<\/td><td class=\"n\">25,961<\/td><td class=\"n\">22,067<\/td><td class=\"n\">2,596<\/td><td class=\"n\">1,298<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$505,126<\/td><\/tr><tr><td>Wilson County<\/td><td class=\"n\">21,906<\/td><td class=\"n\">18,620<\/td><td class=\"n\">2,191<\/td><td class=\"n\">1,095<\/td><td class=\"n\">$994,537<\/td><td class=\"n\">$426,230<\/td><\/tr><tr><td>Williamson County<\/td><td class=\"n\">21,657<\/td><td class=\"n\">18,408<\/td><td class=\"n\">2,166<\/td><td class=\"n\">1,083<\/td><td class=\"n\">$983,204<\/td><td class=\"n\">$421,373<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">19,508<\/td><td class=\"n\">16,582<\/td><td class=\"n\">1,951<\/td><td class=\"n\">975<\/td><td class=\"n\">$885,672<\/td><td class=\"n\">$379,574<\/td><\/tr><tr><td>Blount County<\/td><td class=\"n\">18,268<\/td><td class=\"n\">15,528<\/td><td class=\"n\">1,827<\/td><td class=\"n\">913<\/td><td class=\"n\">$829,350<\/td><td class=\"n\">$355,436<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">18,246<\/td><td class=\"n\">15,509<\/td><td class=\"n\">1,825<\/td><td class=\"n\">912<\/td><td class=\"n\">$828,364<\/td><td class=\"n\">$355,013<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">15,984<\/td><td class=\"n\">13,586<\/td><td class=\"n\">1,598<\/td><td class=\"n\">799<\/td><td class=\"n\">$725,671<\/td><td class=\"n\">$311,002<\/td><\/tr><tr><td>Hamblen County<\/td><td class=\"n\">15,194<\/td><td class=\"n\">12,915<\/td><td class=\"n\">1,519<\/td><td class=\"n\">760<\/td><td class=\"n\">$689,819<\/td><td class=\"n\">$295,637<\/td><\/tr><tr><td>Sullivan County<\/td><td class=\"n\">15,083<\/td><td class=\"n\">12,821<\/td><td class=\"n\">1,508<\/td><td class=\"n\">754<\/td><td class=\"n\">$684,765<\/td><td class=\"n\">$293,471<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">14,768<\/td><td class=\"n\">12,553<\/td><td class=\"n\">1,477<\/td><td class=\"n\">738<\/td><td class=\"n\">$670,459<\/td><td class=\"n\">$287,340<\/td><\/tr><tr><td>Maury County<\/td><td class=\"n\">13,633<\/td><td class=\"n\">11,588<\/td><td class=\"n\">1,363<\/td><td class=\"n\">682<\/td><td class=\"n\">$618,955<\/td><td class=\"n\">$265,266<\/td><\/tr><tr><td>Putnam County<\/td><td class=\"n\">13,631<\/td><td class=\"n\">11,586<\/td><td class=\"n\">1,363<\/td><td class=\"n\">682<\/td><td class=\"n\">$618,826<\/td><td class=\"n\">$265,211<\/td><\/tr><tr><td>Bradley County<\/td><td class=\"n\">13,582<\/td><td class=\"n\">11,544<\/td><td class=\"n\">1,358<\/td><td class=\"n\">679<\/td><td class=\"n\">$616,603<\/td><td class=\"n\">$264,258<\/td><\/tr><tr><td>Dickson County<\/td><td class=\"n\">11,667<\/td><td class=\"n\">9,917<\/td><td class=\"n\">1,167<\/td><td class=\"n\">583<\/td><td class=\"n\">$529,688<\/td><td class=\"n\">$227,009<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">11,510<\/td><td class=\"n\">9,783<\/td><td class=\"n\">1,151<\/td><td class=\"n\">575<\/td><td class=\"n\">$522,545<\/td><td class=\"n\">$223,948<\/td><\/tr><tr><td>Hawkins County<\/td><td class=\"n\">9,413<\/td><td class=\"n\">8,001<\/td><td class=\"n\">941<\/td><td class=\"n\">471<\/td><td class=\"n\">$427,356<\/td><td class=\"n\">$183,152<\/td><\/tr><tr><td>Robertson County<\/td><td class=\"n\">8,730<\/td><td class=\"n\">7,421<\/td><td class=\"n\">873<\/td><td class=\"n\">437<\/td><td class=\"n\">$396,360<\/td><td class=\"n\">$169,869<\/td><\/tr><tr><td>McMinn County<\/td><td class=\"n\">8,428<\/td><td class=\"n\">7,164<\/td><td class=\"n\">843<\/td><td class=\"n\">421<\/td><td class=\"n\">$382,630<\/td><td class=\"n\">$163,984<\/td><\/tr><tr><td>Gibson County<\/td><td class=\"n\">8,338<\/td><td class=\"n\">7,087<\/td><td class=\"n\">834<\/td><td class=\"n\">417<\/td><td class=\"n\">$378,543<\/td><td class=\"n\">$162,233<\/td><\/tr><tr><td>Lawrence County<\/td><td class=\"n\">8,105<\/td><td class=\"n\">6,890<\/td><td class=\"n\">811<\/td><td class=\"n\">405<\/td><td class=\"n\">$367,980<\/td><td class=\"n\">$157,706<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">8,034<\/td><td class=\"n\">6,829<\/td><td class=\"n\">803<\/td><td class=\"n\">402<\/td><td class=\"n\">$364,726<\/td><td class=\"n\">$156,311<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">7,996<\/td><td class=\"n\">6,797<\/td><td class=\"n\">800<\/td><td class=\"n\">400<\/td><td class=\"n\">$363,028<\/td><td class=\"n\">$155,584<\/td><\/tr><tr><td>Weakley County<\/td><td class=\"n\">7,880<\/td><td class=\"n\">6,698<\/td><td class=\"n\">788<\/td><td class=\"n\">394<\/td><td class=\"n\">$357,760<\/td><td class=\"n\">$153,326<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">7,577<\/td><td class=\"n\">6,440<\/td><td class=\"n\">758<\/td><td class=\"n\">379<\/td><td class=\"n\">$343,983<\/td><td class=\"n\">$147,421<\/td><\/tr><tr><td>Coffee County<\/td><td class=\"n\">7,324<\/td><td class=\"n\">6,225<\/td><td class=\"n\">732<\/td><td class=\"n\">366<\/td><td class=\"n\">$332,509<\/td><td class=\"n\">$142,504<\/td><\/tr><tr><td>Roane County<\/td><td class=\"n\">6,470<\/td><td class=\"n\">5,499<\/td><td class=\"n\">647<\/td><td class=\"n\">323<\/td><td class=\"n\">$293,730<\/td><td class=\"n\">$125,884<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">6,184<\/td><td class=\"n\">5,256<\/td><td class=\"n\">618<\/td><td class=\"n\">309<\/td><td class=\"n\">$280,732<\/td><td class=\"n\">$120,314<\/td><\/tr><tr><td>Carter County<\/td><td class=\"n\">6,157<\/td><td class=\"n\">5,233<\/td><td class=\"n\">616<\/td><td class=\"n\">308<\/td><td class=\"n\">$279,513<\/td><td class=\"n\">$119,791<\/td><\/tr><tr><td>Campbell County<\/td><td class=\"n\">5,662<\/td><td class=\"n\">4,813<\/td><td class=\"n\">566<\/td><td class=\"n\">283<\/td><td class=\"n\">$257,070<\/td><td class=\"n\">$110,173<\/td><\/tr><tr><td>Cumberland County<\/td><td class=\"n\">5,579<\/td><td class=\"n\">4,742<\/td><td class=\"n\">558<\/td><td class=\"n\">279<\/td><td class=\"n\">$253,274<\/td><td class=\"n\">$108,546<\/td><\/tr><tr><td>Tipton County<\/td><td class=\"n\">5,557<\/td><td class=\"n\">4,724<\/td><td class=\"n\">556<\/td><td class=\"n\">278<\/td><td class=\"n\">$252,289<\/td><td class=\"n\">$108,124<\/td><\/tr><tr><td>Giles County<\/td><td class=\"n\">5,394<\/td><td class=\"n\">4,585<\/td><td class=\"n\">539<\/td><td class=\"n\">270<\/td><td class=\"n\">$244,890<\/td><td class=\"n\">$104,953<\/td><\/tr><tr><td>Claiborne County<\/td><td class=\"n\">5,234<\/td><td class=\"n\">4,449<\/td><td class=\"n\">523<\/td><td class=\"n\">262<\/td><td class=\"n\">$237,610<\/td><td class=\"n\">$101,833<\/td><\/tr><tr><td>Cheatham County<\/td><td class=\"n\">5,187<\/td><td class=\"n\">4,409<\/td><td class=\"n\">519<\/td><td class=\"n\">259<\/td><td class=\"n\">$235,498<\/td><td class=\"n\">$100,928<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">5,165<\/td><td class=\"n\">4,390<\/td><td class=\"n\">517<\/td><td class=\"n\">258<\/td><td class=\"n\">$234,502<\/td><td class=\"n\">$100,501<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">5,107<\/td><td class=\"n\">4,341<\/td><td class=\"n\">511<\/td><td class=\"n\">255<\/td><td class=\"n\">$231,855<\/td><td class=\"n\">$99,367<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">5,061<\/td><td class=\"n\">4,302<\/td><td class=\"n\">506<\/td><td class=\"n\">253<\/td><td class=\"n\">$229,756<\/td><td class=\"n\">$98,467<\/td><\/tr><tr><td>Anderson County<\/td><td class=\"n\">5,058<\/td><td class=\"n\">4,299<\/td><td class=\"n\">506<\/td><td class=\"n\">253<\/td><td class=\"n\">$229,610<\/td><td class=\"n\">$98,404<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">4,801<\/td><td class=\"n\">4,081<\/td><td class=\"n\">480<\/td><td class=\"n\">240<\/td><td class=\"n\">$217,956<\/td><td class=\"n\">$93,410<\/td><\/tr><tr><td>Cocke County<\/td><td class=\"n\">4,660<\/td><td class=\"n\">3,961<\/td><td class=\"n\">466<\/td><td class=\"n\">233<\/td><td class=\"n\">$211,564<\/td><td class=\"n\">$90,670<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">4,591<\/td><td class=\"n\">3,903<\/td><td class=\"n\">459<\/td><td class=\"n\">230<\/td><td class=\"n\">$208,446<\/td><td class=\"n\">$89,334<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">4,078<\/td><td class=\"n\">3,467<\/td><td class=\"n\">408<\/td><td class=\"n\">204<\/td><td class=\"n\">$185,160<\/td><td class=\"n\">$79,354<\/td><\/tr><tr><td>McNairy County<\/td><td class=\"n\">3,983<\/td><td class=\"n\">3,386<\/td><td class=\"n\">398<\/td><td class=\"n\">199<\/td><td class=\"n\">$180,846<\/td><td class=\"n\">$77,505<\/td><\/tr><tr><td>Bedford County<\/td><td class=\"n\">3,906<\/td><td class=\"n\">3,320<\/td><td class=\"n\">391<\/td><td class=\"n\">195<\/td><td class=\"n\">$177,342<\/td><td class=\"n\">$76,004<\/td><\/tr><tr><td>Rhea County<\/td><td class=\"n\">3,882<\/td><td class=\"n\">3,300<\/td><td class=\"n\">388<\/td><td class=\"n\">194<\/td><td class=\"n\">$176,246<\/td><td class=\"n\">$75,534<\/td><\/tr><tr><td>Dyer County<\/td><td class=\"n\">3,711<\/td><td class=\"n\">3,155<\/td><td class=\"n\">371<\/td><td class=\"n\">186<\/td><td class=\"n\">$168,489<\/td><td class=\"n\">$72,210<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">3,699<\/td><td class=\"n\">3,144<\/td><td class=\"n\">370<\/td><td class=\"n\">185<\/td><td class=\"n\">$167,925<\/td><td class=\"n\">$71,968<\/td><\/tr><tr><td>Henderson County<\/td><td class=\"n\">3,484<\/td><td class=\"n\">2,961<\/td><td class=\"n\">348<\/td><td class=\"n\">174<\/td><td class=\"n\">$158,151<\/td><td class=\"n\">$67,779<\/td><\/tr><tr><td>Obion County<\/td><td class=\"n\">3,422<\/td><td class=\"n\">2,908<\/td><td class=\"n\">342<\/td><td class=\"n\">171<\/td><td class=\"n\">$155,342<\/td><td class=\"n\">$66,575<\/td><\/tr><tr><td>Lauderdale County<\/td><td class=\"n\">3,004<\/td><td class=\"n\">2,553<\/td><td class=\"n\">300<\/td><td class=\"n\">150<\/td><td class=\"n\">$136,382<\/td><td class=\"n\">$58,450<\/td><\/tr><tr><td>Overton County<\/td><td class=\"n\">2,748<\/td><td class=\"n\">2,336<\/td><td class=\"n\">275<\/td><td class=\"n\">137<\/td><td class=\"n\">$124,743<\/td><td class=\"n\">$53,461<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">2,714<\/td><td class=\"n\">2,307<\/td><td class=\"n\">271<\/td><td class=\"n\">136<\/td><td class=\"n\">$123,231<\/td><td class=\"n\">$52,813<\/td><\/tr><tr><td>Humphreys County<\/td><td class=\"n\">2,648<\/td><td class=\"n\">2,251<\/td><td class=\"n\">265<\/td><td class=\"n\">132<\/td><td class=\"n\">$120,220<\/td><td class=\"n\">$51,523<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">2,456<\/td><td class=\"n\">2,087<\/td><td class=\"n\">246<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,488<\/td><td class=\"n\">$47,781<\/td><\/tr><tr><td>Unicoi County<\/td><td class=\"n\">2,429<\/td><td class=\"n\">2,064<\/td><td class=\"n\">243<\/td><td class=\"n\">121<\/td><td class=\"n\">$110,254<\/td><td class=\"n\">$47,252<\/td><\/tr><tr><td>Grainger County<\/td><td class=\"n\">2,424<\/td><td class=\"n\">2,061<\/td><td class=\"n\">242<\/td><td class=\"n\">121<\/td><td class=\"n\">$110,057<\/td><td class=\"n\">$47,167<\/td><\/tr><tr><td>Hardeman County<\/td><td class=\"n\">2,264<\/td><td class=\"n\">1,924<\/td><td class=\"n\">226<\/td><td class=\"n\">113<\/td><td class=\"n\">$102,784<\/td><td class=\"n\">$44,050<\/td><\/tr><tr><td>Smith County<\/td><td class=\"n\">2,219<\/td><td class=\"n\">1,886<\/td><td class=\"n\">222<\/td><td class=\"n\">111<\/td><td class=\"n\">$100,752<\/td><td class=\"n\">$43,180<\/td><\/tr><tr><td>DeKalb County<\/td><td class=\"n\">2,198<\/td><td class=\"n\">1,868<\/td><td class=\"n\">220<\/td><td class=\"n\">110<\/td><td class=\"n\">$99,788<\/td><td class=\"n\">$42,766<\/td><\/tr><tr><td>Macon County<\/td><td class=\"n\">2,181<\/td><td class=\"n\">1,854<\/td><td class=\"n\">218<\/td><td class=\"n\">109<\/td><td class=\"n\">$99,000<\/td><td class=\"n\">$42,429<\/td><\/tr><tr><td>White County<\/td><td class=\"n\">2,005<\/td><td class=\"n\">1,705<\/td><td class=\"n\">201<\/td><td class=\"n\">100<\/td><td class=\"n\">$91,046<\/td><td class=\"n\">$39,020<\/td><\/tr><tr><td>Hardin County<\/td><td class=\"n\">1,993<\/td><td class=\"n\">1,694<\/td><td class=\"n\">199<\/td><td class=\"n\">100<\/td><td class=\"n\">$90,473<\/td><td class=\"n\">$38,774<\/td><\/tr><tr><td>Crockett County<\/td><td class=\"n\">1,987<\/td><td class=\"n\">1,689<\/td><td class=\"n\">199<\/td><td class=\"n\">99<\/td><td class=\"n\">$90,217<\/td><td class=\"n\">$38,664<\/td><\/tr><tr><td>Sequatchie County<\/td><td class=\"n\">1,812<\/td><td class=\"n\">1,540<\/td><td class=\"n\">181<\/td><td class=\"n\">91<\/td><td class=\"n\">$82,246<\/td><td class=\"n\">$35,248<\/td><\/tr><tr><td>Union County<\/td><td class=\"n\">1,809<\/td><td class=\"n\">1,538<\/td><td class=\"n\">181<\/td><td class=\"n\">90<\/td><td class=\"n\">$82,148<\/td><td class=\"n\">$35,206<\/td><\/tr><tr><td>Hickman County<\/td><td class=\"n\">1,783<\/td><td class=\"n\">1,515<\/td><td class=\"n\">178<\/td><td class=\"n\">89<\/td><td class=\"n\">$80,929<\/td><td class=\"n\">$34,684<\/td><\/tr><tr><td>Fentress County<\/td><td class=\"n\">1,715<\/td><td class=\"n\">1,458<\/td><td class=\"n\">171<\/td><td class=\"n\">86<\/td><td class=\"n\">$77,856<\/td><td class=\"n\">$33,367<\/td><\/tr><tr><td>Meigs County<\/td><td class=\"n\">1,704<\/td><td class=\"n\">1,448<\/td><td class=\"n\">170<\/td><td class=\"n\">85<\/td><td class=\"n\">$77,347<\/td><td class=\"n\">$33,149<\/td><\/tr><tr><td>Bledsoe County<\/td><td class=\"n\">1,513<\/td><td class=\"n\">1,286<\/td><td class=\"n\">151<\/td><td class=\"n\">76<\/td><td class=\"n\">$68,707<\/td><td class=\"n\">$29,446<\/td><\/tr><tr><td>Grundy County<\/td><td class=\"n\">1,488<\/td><td class=\"n\">1,265<\/td><td class=\"n\">149<\/td><td class=\"n\">74<\/td><td class=\"n\">$67,569<\/td><td class=\"n\">$28,958<\/td><\/tr><tr><td>Cannon County<\/td><td class=\"n\">1,276<\/td><td class=\"n\">1,085<\/td><td class=\"n\">128<\/td><td class=\"n\">64<\/td><td class=\"n\">$57,935<\/td><td class=\"n\">$24,829<\/td><\/tr><tr><td>Haywood County<\/td><td class=\"n\">1,246<\/td><td class=\"n\">1,059<\/td><td class=\"n\">125<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,558<\/td><td class=\"n\">$24,239<\/td><\/tr><tr><td>Lewis County<\/td><td class=\"n\">1,179<\/td><td class=\"n\">1,002<\/td><td class=\"n\">118<\/td><td class=\"n\">59<\/td><td class=\"n\">$53,522<\/td><td class=\"n\">$22,938<\/td><\/tr><tr><td>Chester County<\/td><td class=\"n\">1,144<\/td><td class=\"n\">972<\/td><td class=\"n\">114<\/td><td class=\"n\">57<\/td><td class=\"n\">$51,918<\/td><td class=\"n\">$22,251<\/td><\/tr><tr><td>Stewart County<\/td><td class=\"n\">1,074<\/td><td class=\"n\">913<\/td><td class=\"n\">107<\/td><td class=\"n\">54<\/td><td class=\"n\">$48,774<\/td><td class=\"n\">$20,903<\/td><\/tr><tr><td>Trousdale County<\/td><td class=\"n\">1,020<\/td><td class=\"n\">867<\/td><td class=\"n\">102<\/td><td class=\"n\">51<\/td><td class=\"n\">$46,288<\/td><td class=\"n\">$19,838<\/td><\/tr><tr><td>Perry County<\/td><td class=\"n\">1,004<\/td><td class=\"n\">854<\/td><td class=\"n\">100<\/td><td class=\"n\">50<\/td><td class=\"n\">$45,594<\/td><td class=\"n\">$19,540<\/td><\/tr><tr><td>Houston County<\/td><td class=\"n\">946<\/td><td class=\"n\">804<\/td><td class=\"n\">95<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,944<\/td><td class=\"n\">$18,405<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">754<\/td><td class=\"n\">641<\/td><td class=\"n\">75<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,221<\/td><td class=\"n\">$14,666<\/td><\/tr><tr><td>Pickett County<\/td><td class=\"n\">647<\/td><td class=\"n\">550<\/td><td class=\"n\">65<\/td><td class=\"n\">32<\/td><td class=\"n\">$29,371<\/td><td class=\"n\">$12,588<\/td><\/tr><tr><td>Lake County<\/td><td class=\"n\">571<\/td><td class=\"n\">485<\/td><td class=\"n\">57<\/td><td class=\"n\">29<\/td><td class=\"n\">$25,914<\/td><td class=\"n\">$11,106<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">556<\/td><td class=\"n\">473<\/td><td class=\"n\">56<\/td><td class=\"n\">28<\/td><td class=\"n\">$25,257<\/td><td class=\"n\">$10,824<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">551<\/td><td class=\"n\">469<\/td><td class=\"n\">55<\/td><td class=\"n\">28<\/td><td class=\"n\">$25,029<\/td><td class=\"n\">$10,727<\/td><\/tr><tr><td>Moore County<\/td><td class=\"n\">526<\/td><td class=\"n\">447<\/td><td class=\"n\">53<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,881<\/td><td class=\"n\">$10,235<\/td><\/tr><tr><td>Van Buren County<\/td><td class=\"n\">427<\/td><td class=\"n\">363<\/td><td class=\"n\">43<\/td><td class=\"n\">21<\/td><td class=\"n\">$19,402<\/td><td class=\"n\">$8,315<\/td><\/tr><tr><td>Decatur County<\/td><td class=\"n\">322<\/td><td class=\"n\">274<\/td><td class=\"n\">32<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,611<\/td><td class=\"n\">$6,262<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"texas\"><summary>Texas Spend Data<\/summary><div class=\"sds-state-body\"><h3>Texas Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $497.5 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $1.329 billion<\/li><li><strong>2026 estimated fan accounts:<\/strong> 7.67 million<\/li><li><strong>2026 male fan accounts:<\/strong> 6.52 million accounts &amp; $422.9 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 767,038 accounts &amp; $49.7 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 383,519 accounts &amp; $24.9 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $348.2 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $149.2 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $214,430<\/li><li><strong>National rank (per-capita):<\/strong> #17<\/li><li><strong>National rank (total):<\/strong> #2<\/li><li><strong>Change vs FY2025:<\/strong> +9.7%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 253<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-texas-5\">Cities in Texas (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Houston<\/td><td class=\"n\">$56.08 million<\/td><td class=\"n\">$310,172<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$57.15 million<\/td><td class=\"n\">$174.7 million<\/td><td class=\"n\">4<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Dallas<\/td><td class=\"n\">$41.19 million<\/td><td class=\"n\">$403,755<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$40.63 million<\/td><td class=\"n\">$136.1 million<\/td><td class=\"n\">8<\/td><\/tr><tr><td class=\"r\">3<\/td><td>San Antonio<\/td><td class=\"n\">$32.84 million<\/td><td class=\"n\">$270,537<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$31.65 million<\/td><td class=\"n\">$89.88 million<\/td><td class=\"n\">12<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Austin<\/td><td class=\"n\">$31.08 million<\/td><td class=\"n\">$404,653<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$30.79 million<\/td><td class=\"n\">$97.45 million<\/td><td class=\"n\">14<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Fort Worth<\/td><td class=\"n\">$21.15 million<\/td><td class=\"n\">$293,309<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$18.74 million<\/td><td class=\"n\">$50.10 million<\/td><td class=\"n\">22<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Texas cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Houston<\/td><td class=\"n\">864,744<\/td><td class=\"n\">735,032<\/td><td class=\"n\">86,474<\/td><td class=\"n\">43,237<\/td><td class=\"n\">$39.3 million<\/td><td class=\"n\">$16.8 million<\/td><\/tr><tr><td>Dallas<\/td><td class=\"n\">635,017<\/td><td class=\"n\">539,764<\/td><td class=\"n\">63,502<\/td><td class=\"n\">31,751<\/td><td class=\"n\">$28.8 million<\/td><td class=\"n\">$12.4 million<\/td><\/tr><tr><td>San Antonio<\/td><td class=\"n\">506,386<\/td><td class=\"n\">430,428<\/td><td class=\"n\">50,639<\/td><td class=\"n\">25,319<\/td><td class=\"n\">$23.0 million<\/td><td class=\"n\">$9.85 million<\/td><\/tr><tr><td>Austin<\/td><td class=\"n\">479,198<\/td><td class=\"n\">407,318<\/td><td class=\"n\">47,920<\/td><td class=\"n\">23,960<\/td><td class=\"n\">$21.8 million<\/td><td class=\"n\">$9.32 million<\/td><\/tr><tr><td>Fort Worth<\/td><td class=\"n\">326,057<\/td><td class=\"n\">277,149<\/td><td class=\"n\">32,606<\/td><td class=\"n\">16,303<\/td><td class=\"n\">$14.8 million<\/td><td class=\"n\">$6.34 million<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-texas-253\">Counties in Texas (253), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Guadalupe County<\/td><td class=\"n\">$6.81 million<\/td><td class=\"n\">$398,517<\/td><td class=\"n up\">+38.1%<\/td><td class=\"n\">$4.93 million<\/td><td class=\"n\">$10.07 million<\/td><td class=\"n\">16<\/td><td class=\"n\">151<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Upton County<\/td><td class=\"n\">$478,041<\/td><td class=\"n\">$349,513<\/td><td class=\"n up\">+44.6%<\/td><td class=\"n\">$330,650<\/td><td class=\"n\">$724,987<\/td><td class=\"n\">27<\/td><td class=\"n\">1267<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Coleman County<\/td><td class=\"n\">$603,181<\/td><td class=\"n\">$347,654<\/td><td class=\"n up\">+50.7%<\/td><td class=\"n\">$400,291<\/td><td class=\"n\">$731,501<\/td><td class=\"n\">28<\/td><td class=\"n\">1088<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Travis County<\/td><td class=\"n\">$36.80 million<\/td><td class=\"n\">$334,272<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$35.13 million<\/td><td class=\"n\">$106.4 million<\/td><td class=\"n\">36<\/td><td class=\"n\">16<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Potter County<\/td><td class=\"n\">$3.31 million<\/td><td class=\"n\">$330,474<\/td><td class=\"n up\">+18.9%<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">$7.42 million<\/td><td class=\"n\">39<\/td><td class=\"n\">290<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Dallas County<\/td><td class=\"n\">$66.35 million<\/td><td class=\"n\">$316,307<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$62.15 million<\/td><td class=\"n\">$194.3 million<\/td><td class=\"n\">52<\/td><td class=\"n\">6<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Reeves County<\/td><td class=\"n\">$516,607<\/td><td class=\"n\">$291,211<\/td><td class=\"n down\">-2.9%<\/td><td class=\"n\">$531,966<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">92<\/td><td class=\"n\">1207<\/td><\/tr><tr><td class=\"r\">8<\/td><td>San Patricio County<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">$283,747<\/td><td class=\"n up\">+18.0%<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$4.23 million<\/td><td class=\"n\">111<\/td><td class=\"n\">497<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Culberson County<\/td><td class=\"n\">$206,354<\/td><td class=\"n\">$260,949<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$197,512<\/td><td class=\"n\">$553,927<\/td><td class=\"n\">218<\/td><td class=\"n\">1951<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Donley County<\/td><td class=\"n\">$214,894<\/td><td class=\"n\">$257,184<\/td><td class=\"n up\">+50.5%<\/td><td class=\"n\">$142,794<\/td><td class=\"n\">$282,012<\/td><td class=\"n\">245<\/td><td class=\"n\">1918<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Marion County<\/td><td class=\"n\">$335,212<\/td><td class=\"n\">$252,910<\/td><td class=\"n up\">+38.5%<\/td><td class=\"n\">$241,989<\/td><td class=\"n\">$442,322<\/td><td class=\"n\">271<\/td><td class=\"n\">1565<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Ector County<\/td><td class=\"n\">$3.57 million<\/td><td class=\"n\">$252,080<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">$10.27 million<\/td><td class=\"n\">280<\/td><td class=\"n\">270<\/td><\/tr><tr><td class=\"r\">13<\/td><td>El Paso County<\/td><td class=\"n\">$17.04 million<\/td><td class=\"n\">$245,640<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$16.14 million<\/td><td class=\"n\">$47.86 million<\/td><td class=\"n\">329<\/td><td class=\"n\">50<\/td><\/tr><tr><td class=\"r\">14<\/td><td>San Augustine County<\/td><td class=\"n\">$268,481<\/td><td class=\"n\">$245,596<\/td><td class=\"n up\">+46.6%<\/td><td class=\"n\">$183,174<\/td><td class=\"n\">$344,912<\/td><td class=\"n\">330<\/td><td class=\"n\">1742<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Loving County<\/td><td class=\"n\">$115,688<\/td><td class=\"n\">$243,695<\/td><td class=\"n up\">+1.9%<\/td><td class=\"n\">$113,533<\/td><td class=\"n\">$304,700<\/td><td class=\"n\">344<\/td><td class=\"n\">2312<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Lamb County<\/td><td class=\"n\">$350,216<\/td><td class=\"n\">$242,317<\/td><td class=\"n up\">+35.1%<\/td><td class=\"n\">$259,253<\/td><td class=\"n\">$508,978<\/td><td class=\"n\">357<\/td><td class=\"n\">1530<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Gonzales County<\/td><td class=\"n\">$472,730<\/td><td class=\"n\">$237,175<\/td><td class=\"n up\">+18.3%<\/td><td class=\"n\">$399,706<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">394<\/td><td class=\"n\">1278<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Comal County<\/td><td class=\"n\">$3.96 million<\/td><td class=\"n\">$235,821<\/td><td class=\"n up\">+9.6%<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">$10.43 million<\/td><td class=\"n\">409<\/td><td class=\"n\">249<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Eastland County<\/td><td class=\"n\">$425,467<\/td><td class=\"n\">$234,767<\/td><td class=\"n up\">+37.2%<\/td><td class=\"n\">$310,167<\/td><td class=\"n\">$679,557<\/td><td class=\"n\">424<\/td><td class=\"n\">1346<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Hemphill County<\/td><td class=\"n\">$147,231<\/td><td class=\"n\">$234,475<\/td><td class=\"n up\">+47.1%<\/td><td class=\"n\">$100,073<\/td><td class=\"n\">$145,349<\/td><td class=\"n\">428<\/td><td class=\"n\">2151<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Uvalde County<\/td><td class=\"n\">$547,722<\/td><td class=\"n\">$234,031<\/td><td class=\"n up\">+20.5%<\/td><td class=\"n\">$454,717<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">437<\/td><td class=\"n\">1158<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Zavala County<\/td><td class=\"n\">$254,757<\/td><td class=\"n\">$233,875<\/td><td class=\"n up\">+26.5%<\/td><td class=\"n\">$201,316<\/td><td class=\"n\">$517,348<\/td><td class=\"n\">439<\/td><td class=\"n\">1786<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Fisher County<\/td><td class=\"n\">$123,829<\/td><td class=\"n\">$222,589<\/td><td class=\"n up\">+40.1%<\/td><td class=\"n\">$88,368<\/td><td class=\"n\">$204,938<\/td><td class=\"n\">591<\/td><td class=\"n\">2266<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Dallam County<\/td><td class=\"n\">$188,102<\/td><td class=\"n\">$221,851<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$179,370<\/td><td class=\"n\">$538,769<\/td><td class=\"n\">601<\/td><td class=\"n\">2003<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Harris County<\/td><td class=\"n\">$87.82 million<\/td><td class=\"n\">$221,727<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$79.33 million<\/td><td class=\"n\">$229.8 million<\/td><td class=\"n\">602<\/td><td class=\"n\">4<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Castro County<\/td><td class=\"n\">$183,001<\/td><td class=\"n\">$221,414<\/td><td class=\"n up\">+41.5%<\/td><td class=\"n\">$129,334<\/td><td class=\"n\">$266,056<\/td><td class=\"n\">604<\/td><td class=\"n\">2012<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Mills County<\/td><td class=\"n\">$134,481<\/td><td class=\"n\">$220,966<\/td><td class=\"n up\">+35.6%<\/td><td class=\"n\">$99,195<\/td><td class=\"n\">$208,229<\/td><td class=\"n\">614<\/td><td class=\"n\">2216<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Bexar County<\/td><td class=\"n\">$37.10 million<\/td><td class=\"n\">$218,609<\/td><td class=\"n up\">+6.4%<\/td><td class=\"n\">$34.88 million<\/td><td class=\"n\">$106.4 million<\/td><td class=\"n\">660<\/td><td class=\"n\">15<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Duval County<\/td><td class=\"n\">$205,310<\/td><td class=\"n\">$217,161<\/td><td class=\"n up\">+32.1%<\/td><td class=\"n\">$155,376<\/td><td class=\"n\">$379,315<\/td><td class=\"n\">682<\/td><td class=\"n\">1956<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Victoria County<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">$216,974<\/td><td class=\"n up\">+21.8%<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$3.53 million<\/td><td class=\"n\">687<\/td><td class=\"n\">535<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Freestone County<\/td><td class=\"n\">$391,072<\/td><td class=\"n\">$215,135<\/td><td class=\"n up\">+34.7%<\/td><td class=\"n\">$290,270<\/td><td class=\"n\">$685,393<\/td><td class=\"n\">714<\/td><td class=\"n\">1430<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Collingsworth County<\/td><td class=\"n\">$81,547<\/td><td class=\"n\">$215,055<\/td><td class=\"n up\">+49.8%<\/td><td class=\"n\">$54,426<\/td><td class=\"n\">$94,160<\/td><td class=\"n\">715<\/td><td class=\"n\">2496<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Jeff Davis County<\/td><td class=\"n\">$66,975<\/td><td class=\"n\">$214,520<\/td><td class=\"n up\">+42.2%<\/td><td class=\"n\">$47,110<\/td><td class=\"n\">$75,090<\/td><td class=\"n\">724<\/td><td class=\"n\">2582<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Montague County<\/td><td class=\"n\">$404,104<\/td><td class=\"n\">$213,644<\/td><td class=\"n up\">+25.5%<\/td><td class=\"n\">$321,872<\/td><td class=\"n\">$756,442<\/td><td class=\"n\">740<\/td><td class=\"n\">1395<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Calhoun County<\/td><td class=\"n\">$363,512<\/td><td class=\"n\">$213,428<\/td><td class=\"n up\">+23.7%<\/td><td class=\"n\">$293,781<\/td><td class=\"n\">$720,981<\/td><td class=\"n\">743<\/td><td class=\"n\">1493<\/td><\/tr><tr><td class=\"r\">36<\/td><td>La Salle County<\/td><td class=\"n\">$142,643<\/td><td class=\"n\">$212,852<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$131,382<\/td><td class=\"n\">$411,219<\/td><td class=\"n\">753<\/td><td class=\"n\">2175<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Winkler County<\/td><td class=\"n\">$155,834<\/td><td class=\"n\">$211,638<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$150,402<\/td><td class=\"n\">$444,874<\/td><td class=\"n\">773<\/td><td class=\"n\">2110<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Presidio County<\/td><td class=\"n\">$117,356<\/td><td class=\"n\">$210,492<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$112,070<\/td><td class=\"n\">$328,331<\/td><td class=\"n\">790<\/td><td class=\"n\">2300<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Midland County<\/td><td class=\"n\">$3.11 million<\/td><td class=\"n\">$209,273<\/td><td class=\"n down\">-2.9%<\/td><td class=\"n\">$3.20 million<\/td><td class=\"n\">$10.34 million<\/td><td class=\"n\">811<\/td><td class=\"n\">311<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Reagan County<\/td><td class=\"n\">$76,231<\/td><td class=\"n\">$209,211<\/td><td class=\"n up\">+10.9%<\/td><td class=\"n\">$68,763<\/td><td class=\"n\">$255,688<\/td><td class=\"n\">813<\/td><td class=\"n\">2527<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Martin County<\/td><td class=\"n\">$107,154<\/td><td class=\"n\">$207,943<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$100,073<\/td><td class=\"n\">$308,480<\/td><td class=\"n\">836<\/td><td class=\"n\">2357<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Mitchell County<\/td><td class=\"n\">$164,993<\/td><td class=\"n\">$207,365<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$155,961<\/td><td class=\"n\">$336,725<\/td><td class=\"n\">848<\/td><td class=\"n\">2074<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Tarrant County<\/td><td class=\"n\">$36.54 million<\/td><td class=\"n\">$207,033<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$30.99 million<\/td><td class=\"n\">$84.92 million<\/td><td class=\"n\">855<\/td><td class=\"n\">17<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Kent County<\/td><td class=\"n\">$27,763<\/td><td class=\"n\">$206,382<\/td><td class=\"n up\">+41.6%<\/td><td class=\"n\">$19,605<\/td><td class=\"n\">$36,857<\/td><td class=\"n\">865<\/td><td class=\"n\">2855<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Fannin County<\/td><td class=\"n\">$648,304<\/td><td class=\"n\">$205,620<\/td><td class=\"n up\">+29.6%<\/td><td class=\"n\">$500,364<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">877<\/td><td class=\"n\">1034<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Frio County<\/td><td class=\"n\">$315,643<\/td><td class=\"n\">$204,916<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$294,074<\/td><td class=\"n\">$972,668<\/td><td class=\"n\">889<\/td><td class=\"n\">1619<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Brazos County<\/td><td class=\"n\">$4.02 million<\/td><td class=\"n\">$204,803<\/td><td class=\"n up\">+13.3%<\/td><td class=\"n\">$3.54 million<\/td><td class=\"n\">$9.98 million<\/td><td class=\"n\">892<\/td><td class=\"n\">246<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Willacy County<\/td><td class=\"n\">$330,131<\/td><td class=\"n\">$203,972<\/td><td class=\"n up\">+16.1%<\/td><td class=\"n\">$284,418<\/td><td class=\"n\">$751,177<\/td><td class=\"n\">903<\/td><td class=\"n\">1579<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Kleberg County<\/td><td class=\"n\">$495,630<\/td><td class=\"n\">$203,963<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$474,029<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">905<\/td><td class=\"n\">1246<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Crane County<\/td><td class=\"n\">$83,068<\/td><td class=\"n\">$203,859<\/td><td class=\"n up\">+32.7%<\/td><td class=\"n\">$62,619<\/td><td class=\"n\">$135,805<\/td><td class=\"n\">908<\/td><td class=\"n\">2485<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Trinity County<\/td><td class=\"n\">$239,228<\/td><td class=\"n\">$203,572<\/td><td class=\"n up\">+33.4%<\/td><td class=\"n\">$179,370<\/td><td class=\"n\">$426,165<\/td><td class=\"n\">912<\/td><td class=\"n\">1844<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Hudspeth County<\/td><td class=\"n\">$63,566<\/td><td class=\"n\">$203,311<\/td><td class=\"n up\">+20.7%<\/td><td class=\"n\">$52,670<\/td><td class=\"n\">$138,561<\/td><td class=\"n\">918<\/td><td class=\"n\">2603<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Caldwell County<\/td><td class=\"n\">$887,738<\/td><td class=\"n\">$203,196<\/td><td class=\"n up\">+19.0%<\/td><td class=\"n\">$746,157<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">921<\/td><td class=\"n\">832<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Parmer County<\/td><td class=\"n\">$160,910<\/td><td class=\"n\">$202,644<\/td><td class=\"n up\">+40.6%<\/td><td class=\"n\">$114,411<\/td><td class=\"n\">$229,134<\/td><td class=\"n\">927<\/td><td class=\"n\">2087<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Dickens County<\/td><td class=\"n\">$33,618<\/td><td class=\"n\">$202,522<\/td><td class=\"n up\">+27.7%<\/td><td class=\"n\">$26,335<\/td><td class=\"n\">$62,583<\/td><td class=\"n\">931<\/td><td class=\"n\">2817<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Kenedy County<\/td><td class=\"n\">$8,641<\/td><td class=\"n\">$201,333<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$8,193<\/td><td class=\"n\">$24,282<\/td><td class=\"n\">947<\/td><td class=\"n\">2999<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Bosque County<\/td><td class=\"n\">$302,139<\/td><td class=\"n\">$201,259<\/td><td class=\"n up\">+33.2%<\/td><td class=\"n\">$226,773<\/td><td class=\"n\">$485,505<\/td><td class=\"n\">950<\/td><td class=\"n\">1656<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Glasscock County<\/td><td class=\"n\">$20,194<\/td><td class=\"n\">$200,879<\/td><td class=\"n down\">-24.2%<\/td><td class=\"n\">$26,628<\/td><td class=\"n\">$93,342<\/td><td class=\"n\">957<\/td><td class=\"n\">2914<\/td><\/tr><tr><td class=\"r\">59<\/td><td>King County<\/td><td class=\"n\">$3,672<\/td><td class=\"n\">$200,205<\/td><td class=\"n up\">+14.1%<\/td><td class=\"n\">$3,219<\/td><td class=\"n\">$8,583<\/td><td class=\"n\">964<\/td><td class=\"n\">3051<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Sutton County<\/td><td class=\"n\">$50,949<\/td><td class=\"n\">$200,201<\/td><td class=\"n up\">+28.0%<\/td><td class=\"n\">$39,795<\/td><td class=\"n\">$96,863<\/td><td class=\"n\">965<\/td><td class=\"n\">2693<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Terrell County<\/td><td class=\"n\">$10,354<\/td><td class=\"n\">$199,709<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$9,949<\/td><td class=\"n\">$20,895<\/td><td class=\"n\">985<\/td><td class=\"n\">2990<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Hamilton County<\/td><td class=\"n\">$135,006<\/td><td class=\"n\">$199,605<\/td><td class=\"n up\">+24.4%<\/td><td class=\"n\">$108,559<\/td><td class=\"n\">$277,935<\/td><td class=\"n\">989<\/td><td class=\"n\">2214<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Howard County<\/td><td class=\"n\">$473,093<\/td><td class=\"n\">$198,868<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$444,183<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">1007<\/td><td class=\"n\">1277<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Lee County<\/td><td class=\"n\">$288,780<\/td><td class=\"n\">$198,722<\/td><td class=\"n up\">+36.1%<\/td><td class=\"n\">$212,143<\/td><td class=\"n\">$445,686<\/td><td class=\"n\">1010<\/td><td class=\"n\">1684<\/td><\/tr><tr><td class=\"r\">65<\/td><td>McLennan County<\/td><td class=\"n\">$4.22 million<\/td><td class=\"n\">$198,042<\/td><td class=\"n up\">+16.7%<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">$9.72 million<\/td><td class=\"n\">1027<\/td><td class=\"n\">229<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Edwards County<\/td><td class=\"n\">$14,100<\/td><td class=\"n\">$197,248<\/td><td class=\"n up\">+9.5%<\/td><td class=\"n\">$12,875<\/td><td class=\"n\">$44,335<\/td><td class=\"n\">1048<\/td><td class=\"n\">2962<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Dimmit County<\/td><td class=\"n\">$116,507<\/td><td class=\"n\">$197,071<\/td><td class=\"n down\">-16.5%<\/td><td class=\"n\">$139,575<\/td><td class=\"n\">$522,684<\/td><td class=\"n\">1054<\/td><td class=\"n\">2306<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Karnes County<\/td><td class=\"n\">$224,556<\/td><td class=\"n\">$197,049<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$212,435<\/td><td class=\"n\">$657,174<\/td><td class=\"n\">1055<\/td><td class=\"n\">1886<\/td><\/tr><tr><td class=\"r\">69<\/td><td>San Saba County<\/td><td class=\"n\">$81,599<\/td><td class=\"n\">$196,973<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$79,005<\/td><td class=\"n\">$138,227<\/td><td class=\"n\">1059<\/td><td class=\"n\">2494<\/td><\/tr><tr><td class=\"r\">70<\/td><td>McMullen County<\/td><td class=\"n\">$0<\/td><td class=\"n\">$196,754<\/td><td class=\"n down\">-100.0%<\/td><td class=\"n\">$7,023<\/td><td class=\"n\">$40,478<\/td><td class=\"n\">1072<\/td><td class=\"n\">3082<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Andrews County<\/td><td class=\"n\">$281,738<\/td><td class=\"n\">$196,305<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$265,105<\/td><td class=\"n\">$828,502<\/td><td class=\"n\">1086<\/td><td class=\"n\">1705<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Austin County<\/td><td class=\"n\">$507,137<\/td><td class=\"n\">$196,081<\/td><td class=\"n up\">+23.3%<\/td><td class=\"n\">$411,411<\/td><td class=\"n\">$979,354<\/td><td class=\"n\">1090<\/td><td class=\"n\">1220<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Roberts County<\/td><td class=\"n\">$2,819<\/td><td class=\"n\">$195,951<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$2,633<\/td><td class=\"n\">$7,994<\/td><td class=\"n\">1094<\/td><td class=\"n\">3060<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Motley County<\/td><td class=\"n\">$5,482<\/td><td class=\"n\">$195,936<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$5,560<\/td><td class=\"n\">$18,297<\/td><td class=\"n\">1095<\/td><td class=\"n\">3032<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Throckmorton County<\/td><td class=\"n\">$13,098<\/td><td class=\"n\">$195,848<\/td><td class=\"n down\">-38.7%<\/td><td class=\"n\">$21,361<\/td><td class=\"n\">$93,709<\/td><td class=\"n\">1098<\/td><td class=\"n\">2972<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Hays County<\/td><td class=\"n\">$4.66 million<\/td><td class=\"n\">$195,572<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$4.18 million<\/td><td class=\"n\">$11.90 million<\/td><td class=\"n\">1107<\/td><td class=\"n\">215<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Cottle County<\/td><td class=\"n\">$6,900<\/td><td class=\"n\">$195,434<\/td><td class=\"n down\">-5.7%<\/td><td class=\"n\">$7,315<\/td><td class=\"n\">$24,069<\/td><td class=\"n\">1110<\/td><td class=\"n\">3015<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Ward County<\/td><td class=\"n\">$158,266<\/td><td class=\"n\">$195,300<\/td><td class=\"n down\">-3.4%<\/td><td class=\"n\">$163,862<\/td><td class=\"n\">$540,117<\/td><td class=\"n\">1115<\/td><td class=\"n\">2100<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Foard County<\/td><td class=\"n\">$3,413<\/td><td class=\"n\">$195,164<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$3,219<\/td><td class=\"n\">$9,469<\/td><td class=\"n\">1119<\/td><td class=\"n\">3054<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Oldham County<\/td><td class=\"n\">$13,747<\/td><td class=\"n\">$194,807<\/td><td class=\"n up\">+11.9%<\/td><td class=\"n\">$12,290<\/td><td class=\"n\">$41,832<\/td><td class=\"n\">1129<\/td><td class=\"n\">2967<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Stonewall County<\/td><td class=\"n\">$4,132<\/td><td class=\"n\">$194,623<\/td><td class=\"n up\">+8.6%<\/td><td class=\"n\">$3,804<\/td><td class=\"n\">$14,310<\/td><td class=\"n\">1133<\/td><td class=\"n\">3048<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Matagorda County<\/td><td class=\"n\">$540,856<\/td><td class=\"n\">$194,267<\/td><td class=\"n up\">+25.7%<\/td><td class=\"n\">$430,138<\/td><td class=\"n\">$958,671<\/td><td class=\"n\">1144<\/td><td class=\"n\">1166<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Armstrong County<\/td><td class=\"n\">$13,147<\/td><td class=\"n\">$194,259<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$12,290<\/td><td class=\"n\">$37,529<\/td><td class=\"n\">1145<\/td><td class=\"n\">2971<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Floyd County<\/td><td class=\"n\">$58,630<\/td><td class=\"n\">$193,983<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$55,596<\/td><td class=\"n\">$101,619<\/td><td class=\"n\">1159<\/td><td class=\"n\">2640<\/td><\/tr><tr><td class=\"r\">85<\/td><td>DeWitt County<\/td><td class=\"n\">$292,899<\/td><td class=\"n\">$193,858<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$248,426<\/td><td class=\"n\">$665,926<\/td><td class=\"n\">1164<\/td><td class=\"n\">1674<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Crockett County<\/td><td class=\"n\">$26,108<\/td><td class=\"n\">$193,850<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$23,994<\/td><td class=\"n\">$74,196<\/td><td class=\"n\">1166<\/td><td class=\"n\">2871<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Schleicher County<\/td><td class=\"n\">$17,733<\/td><td class=\"n\">$193,711<\/td><td class=\"n up\">+34.7%<\/td><td class=\"n\">$13,167<\/td><td class=\"n\">$25,248<\/td><td class=\"n\">1172<\/td><td class=\"n\">2932<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Briscoe County<\/td><td class=\"n\">$5,377<\/td><td class=\"n\">$193,472<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$4,974<\/td><td class=\"n\">$14,779<\/td><td class=\"n\">1180<\/td><td class=\"n\">3033<\/td><\/tr><tr><td class=\"r\">89<\/td><td>Crosby County<\/td><td class=\"n\">$56,593<\/td><td class=\"n\">$193,454<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$54,426<\/td><td class=\"n\">$149,984<\/td><td class=\"n\">1181<\/td><td class=\"n\">2657<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Garza County<\/td><td class=\"n\">$51,068<\/td><td class=\"n\">$193,339<\/td><td class=\"n up\">+14.1%<\/td><td class=\"n\">$44,769<\/td><td class=\"n\">$121,665<\/td><td class=\"n\">1185<\/td><td class=\"n\">2689<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Irion County<\/td><td class=\"n\">$4,473<\/td><td class=\"n\">$193,205<\/td><td class=\"n down\">-36.3%<\/td><td class=\"n\">$7,023<\/td><td class=\"n\">$27,326<\/td><td class=\"n\">1187<\/td><td class=\"n\">3040<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Sterling County<\/td><td class=\"n\">$2,611<\/td><td class=\"n\">$193,160<\/td><td class=\"n down\">-59.4%<\/td><td class=\"n\">$6,437<\/td><td class=\"n\">$28,067<\/td><td class=\"n\">1190<\/td><td class=\"n\">3063<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Henderson County<\/td><td class=\"n\">$1.32 million<\/td><td class=\"n\">$192,739<\/td><td class=\"n up\">+25.7%<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$2.63 million<\/td><td class=\"n\">1203<\/td><td class=\"n\">628<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Refugio County<\/td><td class=\"n\">$81,288<\/td><td class=\"n\">$192,596<\/td><td class=\"n up\">+20.3%<\/td><td class=\"n\">$67,593<\/td><td class=\"n\">$184,371<\/td><td class=\"n\">1205<\/td><td class=\"n\">2497<\/td><\/tr><tr><td class=\"r\">95<\/td><td>Real County<\/td><td class=\"n\">$22,030<\/td><td class=\"n\">$192,542<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$21,361<\/td><td class=\"n\">$66,279<\/td><td class=\"n\">1210<\/td><td class=\"n\">2895<\/td><\/tr><tr><td class=\"r\">96<\/td><td>Johnson County<\/td><td class=\"n\">$3.27 million<\/td><td class=\"n\">$192,380<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$2.95 million<\/td><td class=\"n\">$8.29 million<\/td><td class=\"n\">1217<\/td><td class=\"n\">293<\/td><\/tr><tr><td class=\"r\">97<\/td><td>Brewster County<\/td><td class=\"n\">$121,307<\/td><td class=\"n\">$191,908<\/td><td class=\"n up\">+2.9%<\/td><td class=\"n\">$117,922<\/td><td class=\"n\">$326,319<\/td><td class=\"n\">1228<\/td><td class=\"n\">2277<\/td><\/tr><tr><td class=\"r\">98<\/td><td>Shackelford County<\/td><td class=\"n\">$26,753<\/td><td class=\"n\">$191,814<\/td><td class=\"n up\">+34.5%<\/td><td class=\"n\">$19,898<\/td><td class=\"n\">$46,326<\/td><td class=\"n\">1231<\/td><td class=\"n\">2864<\/td><\/tr><tr><td class=\"r\">99<\/td><td>Pecos County<\/td><td class=\"n\">$196,878<\/td><td class=\"n\">$191,576<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$184,930<\/td><td class=\"n\">$577,773<\/td><td class=\"n\">1235<\/td><td class=\"n\">1974<\/td><\/tr><tr><td class=\"r\">100<\/td><td>Menard County<\/td><td class=\"n\">$6,131<\/td><td class=\"n\">$191,109<\/td><td class=\"n down\">-19.4%<\/td><td class=\"n\">$7,608<\/td><td class=\"n\">$26,356<\/td><td class=\"n\">1247<\/td><td class=\"n\">3026<\/td><\/tr><tr><td class=\"r\">101<\/td><td>Webb County<\/td><td class=\"n\">$4.19 million<\/td><td class=\"n\">$191,072<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$3.97 million<\/td><td class=\"n\">$11.83 million<\/td><td class=\"n\">1248<\/td><td class=\"n\">231<\/td><\/tr><tr><td class=\"r\">102<\/td><td>Bailey County<\/td><td class=\"n\">$80,718<\/td><td class=\"n\">$190,957<\/td><td class=\"n up\">+27.7%<\/td><td class=\"n\">$63,204<\/td><td class=\"n\">$164,617<\/td><td class=\"n\">1250<\/td><td class=\"n\">2500<\/td><\/tr><tr><td class=\"r\">103<\/td><td>Cochran County<\/td><td class=\"n\">$13,868<\/td><td class=\"n\">$190,715<\/td><td class=\"n up\">+48.1%<\/td><td class=\"n\">$9,364<\/td><td class=\"n\">$57,096<\/td><td class=\"n\">1260<\/td><td class=\"n\">2965<\/td><\/tr><tr><td class=\"r\">104<\/td><td>Childress County<\/td><td class=\"n\">$74,676<\/td><td class=\"n\">$190,560<\/td><td class=\"n up\">+26.3%<\/td><td class=\"n\">$59,107<\/td><td class=\"n\">$157,155<\/td><td class=\"n\">1267<\/td><td class=\"n\">2536<\/td><\/tr><tr><td class=\"r\">105<\/td><td>Kimble County<\/td><td class=\"n\">$41,708<\/td><td class=\"n\">$190,559<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$37,454<\/td><td class=\"n\">$108,997<\/td><td class=\"n\">1268<\/td><td class=\"n\">2756<\/td><\/tr><tr><td class=\"r\">106<\/td><td>Galveston County<\/td><td class=\"n\">$5.54 million<\/td><td class=\"n\">$190,485<\/td><td class=\"n up\">+15.4%<\/td><td class=\"n\">$4.80 million<\/td><td class=\"n\">$13.49 million<\/td><td class=\"n\">1269<\/td><td class=\"n\">186<\/td><\/tr><tr><td class=\"r\">107<\/td><td>Sherman County<\/td><td class=\"n\">$16,091<\/td><td class=\"n\">$190,262<\/td><td class=\"n up\">+10.0%<\/td><td class=\"n\">$14,631<\/td><td class=\"n\">$50,180<\/td><td class=\"n\">1278<\/td><td class=\"n\">2946<\/td><\/tr><tr><td class=\"r\">108<\/td><td>Val Verde County<\/td><td class=\"n\">$688,178<\/td><td class=\"n\">$190,188<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$637,891<\/td><td class=\"n\">$2.04 million<\/td><td class=\"n\">1280<\/td><td class=\"n\">996<\/td><\/tr><tr><td class=\"r\">109<\/td><td>Hardeman County<\/td><td class=\"n\">$23,421<\/td><td class=\"n\">$190,158<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$22,531<\/td><td class=\"n\">$68,250<\/td><td class=\"n\">1283<\/td><td class=\"n\">2887<\/td><\/tr><tr><td class=\"r\">110<\/td><td>Brooks County<\/td><td class=\"n\">$72,273<\/td><td class=\"n\">$190,097<\/td><td class=\"n up\">+3.3%<\/td><td class=\"n\">$69,934<\/td><td class=\"n\">$195,293<\/td><td class=\"n\">1284<\/td><td class=\"n\">2554<\/td><\/tr><tr><td class=\"r\">111<\/td><td>Wichita County<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">$189,814<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$5.45 million<\/td><td class=\"n\">1297<\/td><td class=\"n\">476<\/td><\/tr><tr><td class=\"r\">112<\/td><td>Young County<\/td><td class=\"n\">$242,462<\/td><td class=\"n\">$189,490<\/td><td class=\"n up\">+21.7%<\/td><td class=\"n\">$199,268<\/td><td class=\"n\">$544,297<\/td><td class=\"n\">1305<\/td><td class=\"n\">1823<\/td><\/tr><tr><td class=\"r\">113<\/td><td>Haskell County<\/td><td class=\"n\">$54,213<\/td><td class=\"n\">$189,456<\/td><td class=\"n up\">+18.0%<\/td><td class=\"n\">$45,940<\/td><td class=\"n\">$127,357<\/td><td class=\"n\">1306<\/td><td class=\"n\">2669<\/td><\/tr><tr><td class=\"r\">114<\/td><td>Kinney County<\/td><td class=\"n\">$18,286<\/td><td class=\"n\">$189,223<\/td><td class=\"n down\">-18.8%<\/td><td class=\"n\">$22,531<\/td><td class=\"n\">$77,661<\/td><td class=\"n\">1311<\/td><td class=\"n\">2929<\/td><\/tr><tr><td class=\"r\">115<\/td><td>Yoakum County<\/td><td class=\"n\">$81,738<\/td><td class=\"n\">$189,053<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$76,371<\/td><td class=\"n\">$241,928<\/td><td class=\"n\">1314<\/td><td class=\"n\">2493<\/td><\/tr><tr><td class=\"r\">116<\/td><td>Tom Green County<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$189,020<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">$4.63 million<\/td><td class=\"n\">1316<\/td><td class=\"n\">512<\/td><\/tr><tr><td class=\"r\">117<\/td><td>Red River County<\/td><td class=\"n\">$143,918<\/td><td class=\"n\">$188,276<\/td><td class=\"n up\">+30.5%<\/td><td class=\"n\">$110,314<\/td><td class=\"n\">$228,396<\/td><td class=\"n\">1345<\/td><td class=\"n\">2169<\/td><\/tr><tr><td class=\"r\">118<\/td><td>Scurry County<\/td><td class=\"n\">$208,076<\/td><td class=\"n\">$188,264<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$203,072<\/td><td class=\"n\">$556,172<\/td><td class=\"n\">1346<\/td><td class=\"n\">1946<\/td><\/tr><tr><td class=\"r\">119<\/td><td>Ochiltree County<\/td><td class=\"n\">$106,221<\/td><td class=\"n\">$188,190<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$100,658<\/td><td class=\"n\">$296,260<\/td><td class=\"n\">1348<\/td><td class=\"n\">2364<\/td><\/tr><tr><td class=\"r\">120<\/td><td>Hall County<\/td><td class=\"n\">$9,430<\/td><td class=\"n\">$188,148<\/td><td class=\"n down\">-26.8%<\/td><td class=\"n\">$12,875<\/td><td class=\"n\">$49,489<\/td><td class=\"n\">1349<\/td><td class=\"n\">2996<\/td><\/tr><tr><td class=\"r\">121<\/td><td>Hansford County<\/td><td class=\"n\">$38,654<\/td><td class=\"n\">$187,031<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$36,869<\/td><td class=\"n\">$103,527<\/td><td class=\"n\">1380<\/td><td class=\"n\">2775<\/td><\/tr><tr><td class=\"r\">122<\/td><td>Wheeler County<\/td><td class=\"n\">$34,065<\/td><td class=\"n\">$186,336<\/td><td class=\"n up\">+2.1%<\/td><td class=\"n\">$33,358<\/td><td class=\"n\">$90,045<\/td><td class=\"n\">1402<\/td><td class=\"n\">2814<\/td><\/tr><tr><td class=\"r\">123<\/td><td>Concho County<\/td><td class=\"n\">$16,200<\/td><td class=\"n\">$186,056<\/td><td class=\"n up\">+53.8%<\/td><td class=\"n\">$10,534<\/td><td class=\"n\">$82,183<\/td><td class=\"n\">1409<\/td><td class=\"n\">2944<\/td><\/tr><tr><td class=\"r\">124<\/td><td>Gaines County<\/td><td class=\"n\">$313,055<\/td><td class=\"n\">$186,011<\/td><td class=\"n up\">+27.5%<\/td><td class=\"n\">$245,500<\/td><td class=\"n\">$586,052<\/td><td class=\"n\">1411<\/td><td class=\"n\">1624<\/td><\/tr><tr><td class=\"r\">125<\/td><td>Goliad County<\/td><td class=\"n\">$68,262<\/td><td class=\"n\">$185,899<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$65,545<\/td><td class=\"n\">$185,023<\/td><td class=\"n\">1414<\/td><td class=\"n\">2575<\/td><\/tr><tr><td class=\"r\">126<\/td><td>Maverick County<\/td><td class=\"n\">$820,700<\/td><td class=\"n\">$185,842<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$784,196<\/td><td class=\"n\">$2.35 million<\/td><td class=\"n\">1418<\/td><td class=\"n\">887<\/td><\/tr><tr><td class=\"r\">127<\/td><td>Jim Hogg County<\/td><td class=\"n\">$28,273<\/td><td class=\"n\">$185,462<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$27,213<\/td><td class=\"n\">$79,578<\/td><td class=\"n\">1425<\/td><td class=\"n\">2850<\/td><\/tr><tr><td class=\"r\">128<\/td><td>Blanco County<\/td><td class=\"n\">$159,536<\/td><td class=\"n\">$185,440<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$153,913<\/td><td class=\"n\">$452,087<\/td><td class=\"n\">1426<\/td><td class=\"n\">2093<\/td><\/tr><tr><td class=\"r\">129<\/td><td>Knox County<\/td><td class=\"n\">$7,990<\/td><td class=\"n\">$185,309<\/td><td class=\"n down\">-45.4%<\/td><td class=\"n\">$14,631<\/td><td class=\"n\">$68,448<\/td><td class=\"n\">1431<\/td><td class=\"n\">3006<\/td><\/tr><tr><td class=\"r\">130<\/td><td>Coke County<\/td><td class=\"n\">$10,971<\/td><td class=\"n\">$185,231<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$11,119<\/td><td class=\"n\">$27,186<\/td><td class=\"n\">1435<\/td><td class=\"n\">2984<\/td><\/tr><tr><td class=\"r\">131<\/td><td>Lipscomb County<\/td><td class=\"n\">$4,262<\/td><td class=\"n\">$185,210<\/td><td class=\"n down\">-30.6%<\/td><td class=\"n\">$6,145<\/td><td class=\"n\">$26,024<\/td><td class=\"n\">1436<\/td><td class=\"n\">3045<\/td><\/tr><tr><td class=\"r\">132<\/td><td>Atascosa County<\/td><td class=\"n\">$737,031<\/td><td class=\"n\">$184,763<\/td><td class=\"n up\">+10.5%<\/td><td class=\"n\">$667,152<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">1447<\/td><td class=\"n\">949<\/td><\/tr><tr><td class=\"r\">133<\/td><td>Palo Pinto County<\/td><td class=\"n\">$404,712<\/td><td class=\"n\">$184,403<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$382,735<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">1460<\/td><td class=\"n\">1392<\/td><\/tr><tr><td class=\"r\">134<\/td><td>Mason County<\/td><td class=\"n\">$16,780<\/td><td class=\"n\">$184,345<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$15,216<\/td><td class=\"n\">$50,119<\/td><td class=\"n\">1462<\/td><td class=\"n\">2938<\/td><\/tr><tr><td class=\"r\">135<\/td><td>Baylor County<\/td><td class=\"n\">$8,642<\/td><td class=\"n\">$184,126<\/td><td class=\"n down\">-64.0%<\/td><td class=\"n\">$23,994<\/td><td class=\"n\">$104,020<\/td><td class=\"n\">1466<\/td><td class=\"n\">2998<\/td><\/tr><tr><td class=\"r\">136<\/td><td>Live Oak County<\/td><td class=\"n\">$130,324<\/td><td class=\"n\">$183,989<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$121,141<\/td><td class=\"n\">$368,272<\/td><td class=\"n\">1471<\/td><td class=\"n\">2241<\/td><\/tr><tr><td class=\"r\">137<\/td><td>Jackson County<\/td><td class=\"n\">$177,422<\/td><td class=\"n\">$183,230<\/td><td class=\"n up\">+2.4%<\/td><td class=\"n\">$173,225<\/td><td class=\"n\">$466,855<\/td><td class=\"n\">1488<\/td><td class=\"n\">2029<\/td><\/tr><tr><td class=\"r\">138<\/td><td>Panola County<\/td><td class=\"n\">$279,721<\/td><td class=\"n\">$181,575<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$280,906<\/td><td class=\"n\">$901,650<\/td><td class=\"n\">1534<\/td><td class=\"n\">1710<\/td><\/tr><tr><td class=\"r\">139<\/td><td>Archer County<\/td><td class=\"n\">$81,595<\/td><td class=\"n\">$181,496<\/td><td class=\"n up\">+29.7%<\/td><td class=\"n\">$62,911<\/td><td class=\"n\">$123,704<\/td><td class=\"n\">1540<\/td><td class=\"n\">2495<\/td><\/tr><tr><td class=\"r\">140<\/td><td>Hood County<\/td><td class=\"n\">$951,170<\/td><td class=\"n\">$180,961<\/td><td class=\"n up\">+19.5%<\/td><td class=\"n\">$795,901<\/td><td class=\"n\">$2.09 million<\/td><td class=\"n\">1554<\/td><td class=\"n\">799<\/td><\/tr><tr><td class=\"r\">141<\/td><td>Dawson County<\/td><td class=\"n\">$117,335<\/td><td class=\"n\">$180,949<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$111,777<\/td><td class=\"n\">$327,170<\/td><td class=\"n\">1555<\/td><td class=\"n\">2302<\/td><\/tr><tr><td class=\"r\">142<\/td><td>Lynn County<\/td><td class=\"n\">$35,576<\/td><td class=\"n\">$180,947<\/td><td class=\"n up\">+11.5%<\/td><td class=\"n\">$31,895<\/td><td class=\"n\">$110,389<\/td><td class=\"n\">1556<\/td><td class=\"n\">2800<\/td><\/tr><tr><td class=\"r\">143<\/td><td>Chambers County<\/td><td class=\"n\">$766,947<\/td><td class=\"n\">$180,826<\/td><td class=\"n down\">-6.4%<\/td><td class=\"n\">$819,310<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">1558<\/td><td class=\"n\">928<\/td><\/tr><tr><td class=\"r\">144<\/td><td>Williamson County<\/td><td class=\"n\">$10.62 million<\/td><td class=\"n\">$180,646<\/td><td class=\"n up\">+14.0%<\/td><td class=\"n\">$9.32 million<\/td><td class=\"n\">$26.31 million<\/td><td class=\"n\">1561<\/td><td class=\"n\">96<\/td><\/tr><tr><td class=\"r\">145<\/td><td>Wilbarger County<\/td><td class=\"n\">$125,358<\/td><td class=\"n\">$180,393<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$123,189<\/td><td class=\"n\">$390,693<\/td><td class=\"n\">1569<\/td><td class=\"n\">2260<\/td><\/tr><tr><td class=\"r\">146<\/td><td>Nolan County<\/td><td class=\"n\">$148,278<\/td><td class=\"n\">$180,333<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$142,209<\/td><td class=\"n\">$385,083<\/td><td class=\"n\">1571<\/td><td class=\"n\">2145<\/td><\/tr><tr><td class=\"r\">147<\/td><td>McCulloch County<\/td><td class=\"n\">$54,263<\/td><td class=\"n\">$180,331<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$55,303<\/td><td class=\"n\">$180,882<\/td><td class=\"n\">1572<\/td><td class=\"n\">2668<\/td><\/tr><tr><td class=\"r\">148<\/td><td>Swisher County<\/td><td class=\"n\">$43,264<\/td><td class=\"n\">$180,297<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$42,136<\/td><td class=\"n\">$110,002<\/td><td class=\"n\">1573<\/td><td class=\"n\">2742<\/td><\/tr><tr><td class=\"r\">149<\/td><td>Hidalgo County<\/td><td class=\"n\">$12.90 million<\/td><td class=\"n\">$179,139<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$11.35 million<\/td><td class=\"n\">$31.13 million<\/td><td class=\"n\">1595<\/td><td class=\"n\">68<\/td><\/tr><tr><td class=\"r\">150<\/td><td>Zapata County<\/td><td class=\"n\">$135,561<\/td><td class=\"n\">$178,286<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$122,896<\/td><td class=\"n\">$431,893<\/td><td class=\"n\">1628<\/td><td class=\"n\">2210<\/td><\/tr><tr><td class=\"r\">151<\/td><td>Colorado County<\/td><td class=\"n\">$242,926<\/td><td class=\"n\">$178,253<\/td><td class=\"n up\">+16.8%<\/td><td class=\"n\">$208,046<\/td><td class=\"n\">$846,917<\/td><td class=\"n\">1630<\/td><td class=\"n\">1820<\/td><\/tr><tr><td class=\"r\">152<\/td><td>Delta County<\/td><td class=\"n\">$19,677<\/td><td class=\"n\">$177,919<\/td><td class=\"n down\">-2.5%<\/td><td class=\"n\">$20,190<\/td><td class=\"n\">$63,524<\/td><td class=\"n\">1642<\/td><td class=\"n\">2918<\/td><\/tr><tr><td class=\"r\">153<\/td><td>Hopkins County<\/td><td class=\"n\">$484,522<\/td><td class=\"n\">$177,393<\/td><td class=\"n up\">+19.0%<\/td><td class=\"n\">$407,314<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">1653<\/td><td class=\"n\">1257<\/td><\/tr><tr><td class=\"r\">154<\/td><td>Carson County<\/td><td class=\"n\">$19,167<\/td><td class=\"n\">$176,591<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$17,264<\/td><td class=\"n\">$63,549<\/td><td class=\"n\">1675<\/td><td class=\"n\">2924<\/td><\/tr><tr><td class=\"r\">155<\/td><td>Medina County<\/td><td class=\"n\">$726,551<\/td><td class=\"n\">$176,551<\/td><td class=\"n up\">+17.1%<\/td><td class=\"n\">$620,335<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">1679<\/td><td class=\"n\">957<\/td><\/tr><tr><td class=\"r\">156<\/td><td>Somervell County<\/td><td class=\"n\">$79,586<\/td><td class=\"n\">$176,207<\/td><td class=\"n up\">+25.3%<\/td><td class=\"n\">$63,497<\/td><td class=\"n\">$161,282<\/td><td class=\"n\">1691<\/td><td class=\"n\">2513<\/td><\/tr><tr><td class=\"r\">157<\/td><td>Runnels County<\/td><td class=\"n\">$71,056<\/td><td class=\"n\">$176,009<\/td><td class=\"n up\">+16.7%<\/td><td class=\"n\">$60,863<\/td><td class=\"n\">$165,288<\/td><td class=\"n\">1697<\/td><td class=\"n\">2560<\/td><\/tr><tr><td class=\"r\">158<\/td><td>Burnet County<\/td><td class=\"n\">$720,771<\/td><td class=\"n\">$175,475<\/td><td class=\"n up\">+15.1%<\/td><td class=\"n\">$626,187<\/td><td class=\"n\">$1.65 million<\/td><td class=\"n\">1708<\/td><td class=\"n\">959<\/td><\/tr><tr><td class=\"r\">159<\/td><td>Taylor County<\/td><td class=\"n\">$2.00 million<\/td><td class=\"n\">$175,326<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$1.89 million<\/td><td class=\"n\">$5.64 million<\/td><td class=\"n\">1713<\/td><td class=\"n\">450<\/td><\/tr><tr><td class=\"r\">160<\/td><td>Fayette County<\/td><td class=\"n\">$284,643<\/td><td class=\"n\">$175,113<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$270,372<\/td><td class=\"n\">$788,000<\/td><td class=\"n\">1720<\/td><td class=\"n\">1696<\/td><\/tr><tr><td class=\"r\">161<\/td><td>Hutchinson County<\/td><td class=\"n\">$203,962<\/td><td class=\"n\">$174,961<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$191,367<\/td><td class=\"n\">$581,214<\/td><td class=\"n\">1727<\/td><td class=\"n\">1959<\/td><\/tr><tr><td class=\"r\">162<\/td><td>Hartley County<\/td><td class=\"n\">$1,563<\/td><td class=\"n\">$174,889<\/td><td class=\"n down\">-61.9%<\/td><td class=\"n\">$4,097<\/td><td class=\"n\">$22,187<\/td><td class=\"n\">1731<\/td><td class=\"n\">3071<\/td><\/tr><tr><td class=\"r\">163<\/td><td>Houston County<\/td><td class=\"n\">$237,642<\/td><td class=\"n\">$174,240<\/td><td class=\"n up\">+30.2%<\/td><td class=\"n\">$182,589<\/td><td class=\"n\">$433,511<\/td><td class=\"n\">1740<\/td><td class=\"n\">1848<\/td><\/tr><tr><td class=\"r\">164<\/td><td>Bell County<\/td><td class=\"n\">$5.43 million<\/td><td class=\"n\">$174,060<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$5.28 million<\/td><td class=\"n\">$16.46 million<\/td><td class=\"n\">1745<\/td><td class=\"n\">189<\/td><\/tr><tr><td class=\"r\">165<\/td><td>Bastrop County<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">$173,147<\/td><td class=\"n up\">+16.6%<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">1770<\/td><td class=\"n\">552<\/td><\/tr><tr><td class=\"r\">166<\/td><td>Terry County<\/td><td class=\"n\">$86,800<\/td><td class=\"n\">$172,547<\/td><td class=\"n up\">+12.8%<\/td><td class=\"n\">$76,957<\/td><td class=\"n\">$259,148<\/td><td class=\"n\">1786<\/td><td class=\"n\">2465<\/td><\/tr><tr><td class=\"r\">167<\/td><td>Bandera County<\/td><td class=\"n\">$234,643<\/td><td class=\"n\">$171,826<\/td><td class=\"n up\">+15.4%<\/td><td class=\"n\">$203,364<\/td><td class=\"n\">$551,683<\/td><td class=\"n\">1802<\/td><td class=\"n\">1857<\/td><\/tr><tr><td class=\"r\">168<\/td><td>Morris County<\/td><td class=\"n\">$89,578<\/td><td class=\"n\">$171,761<\/td><td class=\"n up\">+3.1%<\/td><td class=\"n\">$86,905<\/td><td class=\"n\">$240,143<\/td><td class=\"n\">1803<\/td><td class=\"n\">2452<\/td><\/tr><tr><td class=\"r\">169<\/td><td>Franklin County<\/td><td class=\"n\">$74,133<\/td><td class=\"n\">$171,735<\/td><td class=\"n up\">+28.0%<\/td><td class=\"n\">$57,937<\/td><td class=\"n\">$125,693<\/td><td class=\"n\">1804<\/td><td class=\"n\">2541<\/td><\/tr><tr><td class=\"r\">170<\/td><td>Callahan County<\/td><td class=\"n\">$120,176<\/td><td class=\"n\">$171,447<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$114,996<\/td><td class=\"n\">$335,120<\/td><td class=\"n\">1810<\/td><td class=\"n\">2283<\/td><\/tr><tr><td class=\"r\">171<\/td><td>Stephens County<\/td><td class=\"n\">$50,274<\/td><td class=\"n\">$171,104<\/td><td class=\"n up\">+13.0%<\/td><td class=\"n\">$44,477<\/td><td class=\"n\">$168,370<\/td><td class=\"n\">1814<\/td><td class=\"n\">2697<\/td><\/tr><tr><td class=\"r\">172<\/td><td>Lampasas County<\/td><td class=\"n\">$240,854<\/td><td class=\"n\">$170,865<\/td><td class=\"n up\">+24.0%<\/td><td class=\"n\">$194,293<\/td><td class=\"n\">$488,021<\/td><td class=\"n\">1820<\/td><td class=\"n\">1832<\/td><\/tr><tr><td class=\"r\">173<\/td><td>Leon County<\/td><td class=\"n\">$147,884<\/td><td class=\"n\">$170,280<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$142,794<\/td><td class=\"n\">$408,504<\/td><td class=\"n\">1833<\/td><td class=\"n\">2147<\/td><\/tr><tr><td class=\"r\">174<\/td><td>Kendall County<\/td><td class=\"n\">$633,125<\/td><td class=\"n\">$170,131<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$588,147<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">1835<\/td><td class=\"n\">1053<\/td><\/tr><tr><td class=\"r\">175<\/td><td>Bowie County<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$169,517<\/td><td class=\"n up\">+8.0%<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$3.17 million<\/td><td class=\"n\">1852<\/td><td class=\"n\">694<\/td><\/tr><tr><td class=\"r\">176<\/td><td>Camp County<\/td><td class=\"n\">$97,928<\/td><td class=\"n\">$169,460<\/td><td class=\"n up\">+6.9%<\/td><td class=\"n\">$91,587<\/td><td class=\"n\">$295,297<\/td><td class=\"n\">1853<\/td><td class=\"n\">2408<\/td><\/tr><tr><td class=\"r\">177<\/td><td>Nueces County<\/td><td class=\"n\">$4.61 million<\/td><td class=\"n\">$169,436<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$4.34 million<\/td><td class=\"n\">$13.19 million<\/td><td class=\"n\">1854<\/td><td class=\"n\">218<\/td><\/tr><tr><td class=\"r\">178<\/td><td>Comanche County<\/td><td class=\"n\">$111,278<\/td><td class=\"n\">$169,292<\/td><td class=\"n up\">+8.7%<\/td><td class=\"n\">$102,414<\/td><td class=\"n\">$339,827<\/td><td class=\"n\">1856<\/td><td class=\"n\">2337<\/td><\/tr><tr><td class=\"r\">179<\/td><td>Jack County<\/td><td class=\"n\">$46,296<\/td><td class=\"n\">$169,199<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$43,892<\/td><td class=\"n\">$130,632<\/td><td class=\"n\">1860<\/td><td class=\"n\">2719<\/td><\/tr><tr><td class=\"r\">180<\/td><td>Hale County<\/td><td class=\"n\">$340,933<\/td><td class=\"n\">$169,039<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$321,872<\/td><td class=\"n\">$975,307<\/td><td class=\"n\">1862<\/td><td class=\"n\">1548<\/td><\/tr><tr><td class=\"r\">181<\/td><td>Falls County<\/td><td class=\"n\">$152,249<\/td><td class=\"n\">$168,127<\/td><td class=\"n up\">+33.4%<\/td><td class=\"n\">$114,118<\/td><td class=\"n\">$272,906<\/td><td class=\"n\">1891<\/td><td class=\"n\">2126<\/td><\/tr><tr><td class=\"r\">182<\/td><td>Gray County<\/td><td class=\"n\">$191,351<\/td><td class=\"n\">$167,862<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$175,859<\/td><td class=\"n\">$562,793<\/td><td class=\"n\">1901<\/td><td class=\"n\">1994<\/td><\/tr><tr><td class=\"r\">183<\/td><td>Madison County<\/td><td class=\"n\">$102,990<\/td><td class=\"n\">$167,804<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$98,317<\/td><td class=\"n\">$295,503<\/td><td class=\"n\">1903<\/td><td class=\"n\">2386<\/td><\/tr><tr><td class=\"r\">184<\/td><td>Bee County<\/td><td class=\"n\">$337,459<\/td><td class=\"n\">$166,584<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$322,457<\/td><td class=\"n\">$935,772<\/td><td class=\"n\">1937<\/td><td class=\"n\">1559<\/td><\/tr><tr><td class=\"r\">185<\/td><td>Sabine County<\/td><td class=\"n\">$43,251<\/td><td class=\"n\">$166,558<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$39,210<\/td><td class=\"n\">$129,792<\/td><td class=\"n\">1938<\/td><td class=\"n\">2743<\/td><\/tr><tr><td class=\"r\">186<\/td><td>Gregg County<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">$166,096<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$4.36 million<\/td><td class=\"n\">1953<\/td><td class=\"n\">548<\/td><\/tr><tr><td class=\"r\">187<\/td><td>Hardin County<\/td><td class=\"n\">$674,139<\/td><td class=\"n\">$165,772<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$649,596<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">1964<\/td><td class=\"n\">1011<\/td><\/tr><tr><td class=\"r\">188<\/td><td>Orange County<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$164,481<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$971,467<\/td><td class=\"n\">$2.82 million<\/td><td class=\"n\">2003<\/td><td class=\"n\">756<\/td><\/tr><tr><td class=\"r\">189<\/td><td>Coryell County<\/td><td class=\"n\">$996,070<\/td><td class=\"n\">$162,824<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$930,502<\/td><td class=\"n\">$2.76 million<\/td><td class=\"n\">2052<\/td><td class=\"n\">771<\/td><\/tr><tr><td class=\"r\">190<\/td><td>Navarro County<\/td><td class=\"n\">$627,505<\/td><td class=\"n\">$162,034<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$541,330<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">2071<\/td><td class=\"n\">1061<\/td><\/tr><tr><td class=\"r\">191<\/td><td>Aransas County<\/td><td class=\"n\">$232,861<\/td><td class=\"n\">$162,014<\/td><td class=\"n up\">+4.6%<\/td><td class=\"n\">$222,677<\/td><td class=\"n\">$650,375<\/td><td class=\"n\">2073<\/td><td class=\"n\">1865<\/td><\/tr><tr><td class=\"r\">192<\/td><td>Titus County<\/td><td class=\"n\">$299,914<\/td><td class=\"n\">$161,661<\/td><td class=\"n up\">+16.9%<\/td><td class=\"n\">$256,620<\/td><td class=\"n\">$676,473<\/td><td class=\"n\">2083<\/td><td class=\"n\">1660<\/td><\/tr><tr><td class=\"r\">193<\/td><td>Newton County<\/td><td class=\"n\">$49,721<\/td><td class=\"n\">$161,245<\/td><td class=\"n up\">+27.8%<\/td><td class=\"n\">$38,917<\/td><td class=\"n\">$95,538<\/td><td class=\"n\">2096<\/td><td class=\"n\">2698<\/td><\/tr><tr><td class=\"r\">194<\/td><td>Rains County<\/td><td class=\"n\">$69,307<\/td><td class=\"n\">$161,108<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$66,130<\/td><td class=\"n\">$194,508<\/td><td class=\"n\">2101<\/td><td class=\"n\">2570<\/td><\/tr><tr><td class=\"r\">195<\/td><td>Llano County<\/td><td class=\"n\">$189,490<\/td><td class=\"n\">$160,247<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$179,956<\/td><td class=\"n\">$533,889<\/td><td class=\"n\">2121<\/td><td class=\"n\">1999<\/td><\/tr><tr><td class=\"r\">196<\/td><td>Cass County<\/td><td class=\"n\">$255,704<\/td><td class=\"n\">$160,164<\/td><td class=\"n up\">+18.4%<\/td><td class=\"n\">$215,947<\/td><td class=\"n\">$563,186<\/td><td class=\"n\">2124<\/td><td class=\"n\">1782<\/td><\/tr><tr><td class=\"r\">197<\/td><td>Wise County<\/td><td class=\"n\">$943,126<\/td><td class=\"n\">$159,586<\/td><td class=\"n up\">+19.4%<\/td><td class=\"n\">$790,049<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">2138<\/td><td class=\"n\">805<\/td><\/tr><tr><td class=\"r\">198<\/td><td>Grimes County<\/td><td class=\"n\">$321,829<\/td><td class=\"n\">$159,364<\/td><td class=\"n up\">+15.9%<\/td><td class=\"n\">$277,687<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">2144<\/td><td class=\"n\">1600<\/td><\/tr><tr><td class=\"r\">199<\/td><td>Wharton County<\/td><td class=\"n\">$418,653<\/td><td class=\"n\">$159,228<\/td><td class=\"n up\">+12.3%<\/td><td class=\"n\">$372,786<\/td><td class=\"n\">$1.37 million<\/td><td class=\"n\">2146<\/td><td class=\"n\">1365<\/td><\/tr><tr><td class=\"r\">200<\/td><td>Deaf Smith County<\/td><td class=\"n\">$123,947<\/td><td class=\"n\">$158,751<\/td><td class=\"n down\">-18.2%<\/td><td class=\"n\">$151,572<\/td><td class=\"n\">$567,013<\/td><td class=\"n\">2155<\/td><td class=\"n\">2264<\/td><\/tr><tr><td class=\"r\">201<\/td><td>Burleson County<\/td><td class=\"n\">$146,618<\/td><td class=\"n\">$158,448<\/td><td class=\"n up\">+14.9%<\/td><td class=\"n\">$127,578<\/td><td class=\"n\">$334,537<\/td><td class=\"n\">2164<\/td><td class=\"n\">2154<\/td><\/tr><tr><td class=\"r\">202<\/td><td>Limestone County<\/td><td class=\"n\">$174,066<\/td><td class=\"n\">$158,190<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$150,694<\/td><td class=\"n\">$422,619<\/td><td class=\"n\">2172<\/td><td class=\"n\">2040<\/td><\/tr><tr><td class=\"r\">203<\/td><td>Jim Wells County<\/td><td class=\"n\">$367,472<\/td><td class=\"n\">$157,373<\/td><td class=\"n down\">-4.1%<\/td><td class=\"n\">$383,320<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">2189<\/td><td class=\"n\">1480<\/td><\/tr><tr><td class=\"r\">204<\/td><td>Clay County<\/td><td class=\"n\">$20,337<\/td><td class=\"n\">$157,113<\/td><td class=\"n down\">-63.6%<\/td><td class=\"n\">$55,889<\/td><td class=\"n\">$243,596<\/td><td class=\"n\">2201<\/td><td class=\"n\">2911<\/td><\/tr><tr><td class=\"r\">205<\/td><td>Jones County<\/td><td class=\"n\">$143,317<\/td><td class=\"n\">$156,761<\/td><td class=\"n up\">+21.2%<\/td><td class=\"n\">$118,215<\/td><td class=\"n\">$289,476<\/td><td class=\"n\">2208<\/td><td class=\"n\">2172<\/td><\/tr><tr><td class=\"r\">206<\/td><td>Waller County<\/td><td class=\"n\">$741,220<\/td><td class=\"n\">$156,177<\/td><td class=\"n up\">+10.6%<\/td><td class=\"n\">$670,078<\/td><td class=\"n\">$1.89 million<\/td><td class=\"n\">2218<\/td><td class=\"n\">946<\/td><\/tr><tr><td class=\"r\">207<\/td><td>Hockley County<\/td><td class=\"n\">$148,616<\/td><td class=\"n\">$155,886<\/td><td class=\"n down\">-12.6%<\/td><td class=\"n\">$170,007<\/td><td class=\"n\">$642,197<\/td><td class=\"n\">2224<\/td><td class=\"n\">2144<\/td><\/tr><tr><td class=\"r\">208<\/td><td>Grayson County<\/td><td class=\"n\">$1.76 million<\/td><td class=\"n\">$155,570<\/td><td class=\"n up\">+16.7%<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$4.15 million<\/td><td class=\"n\">2232<\/td><td class=\"n\">513<\/td><\/tr><tr><td class=\"r\">209<\/td><td>Jefferson County<\/td><td class=\"n\">$2.98 million<\/td><td class=\"n\">$155,088<\/td><td class=\"n up\">+6.6%<\/td><td class=\"n\">$2.79 million<\/td><td class=\"n\">$8.69 million<\/td><td class=\"n\">2240<\/td><td class=\"n\">325<\/td><\/tr><tr><td class=\"r\">210<\/td><td>Hill County<\/td><td class=\"n\">$361,478<\/td><td class=\"n\">$154,818<\/td><td class=\"n up\">+4.5%<\/td><td class=\"n\">$345,866<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">2244<\/td><td class=\"n\">1500<\/td><\/tr><tr><td class=\"r\">211<\/td><td>Kaufman County<\/td><td class=\"n\">$2.41 million<\/td><td class=\"n\">$154,022<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$2.30 million<\/td><td class=\"n\">$6.51 million<\/td><td class=\"n\">2266<\/td><td class=\"n\">396<\/td><\/tr><tr><td class=\"r\">212<\/td><td>Montgomery County<\/td><td class=\"n\">$9.32 million<\/td><td class=\"n\">$153,971<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$8.12 million<\/td><td class=\"n\">$21.78 million<\/td><td class=\"n\">2268<\/td><td class=\"n\">112<\/td><\/tr><tr><td class=\"r\">213<\/td><td>Wood County<\/td><td class=\"n\">$474,551<\/td><td class=\"n\">$153,186<\/td><td class=\"n up\">+22.3%<\/td><td class=\"n\">$388,002<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">2291<\/td><td class=\"n\">1275<\/td><\/tr><tr><td class=\"r\">214<\/td><td>Jasper County<\/td><td class=\"n\">$272,499<\/td><td class=\"n\">$152,728<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$260,131<\/td><td class=\"n\">$755,246<\/td><td class=\"n\">2302<\/td><td class=\"n\">1734<\/td><\/tr><tr><td class=\"r\">215<\/td><td>Kerr County<\/td><td class=\"n\">$520,332<\/td><td class=\"n\">$152,241<\/td><td class=\"n up\">+14.7%<\/td><td class=\"n\">$453,546<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">2314<\/td><td class=\"n\">1198<\/td><\/tr><tr><td class=\"r\">216<\/td><td>Cooke County<\/td><td class=\"n\">$398,608<\/td><td class=\"n\">$151,039<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$372,201<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">2337<\/td><td class=\"n\">1409<\/td><\/tr><tr><td class=\"r\">217<\/td><td>Moore County<\/td><td class=\"n\">$131,084<\/td><td class=\"n\">$151,024<\/td><td class=\"n up\">+11.7%<\/td><td class=\"n\">$117,337<\/td><td class=\"n\">$454,306<\/td><td class=\"n\">2338<\/td><td class=\"n\">2238<\/td><\/tr><tr><td class=\"r\">218<\/td><td>Lavaca County<\/td><td class=\"n\">$116,060<\/td><td class=\"n\">$150,946<\/td><td class=\"n up\">+4.4%<\/td><td class=\"n\">$111,192<\/td><td class=\"n\">$319,675<\/td><td class=\"n\">2340<\/td><td class=\"n\">2311<\/td><\/tr><tr><td class=\"r\">219<\/td><td>Cherokee County<\/td><td class=\"n\">$502,998<\/td><td class=\"n\">$150,922<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$426,626<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">2343<\/td><td class=\"n\">1228<\/td><\/tr><tr><td class=\"r\">220<\/td><td>Erath County<\/td><td class=\"n\">$379,975<\/td><td class=\"n\">$149,041<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$358,741<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">2380<\/td><td class=\"n\">1455<\/td><\/tr><tr><td class=\"r\">221<\/td><td>Tyler County<\/td><td class=\"n\">$104,722<\/td><td class=\"n\">$148,845<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$93,343<\/td><td class=\"n\">$267,053<\/td><td class=\"n\">2381<\/td><td class=\"n\">2375<\/td><\/tr><tr><td class=\"r\">222<\/td><td>Nacogdoches County<\/td><td class=\"n\">$628,503<\/td><td class=\"n\">$147,736<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$602,778<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">2404<\/td><td class=\"n\">1058<\/td><\/tr><tr><td class=\"r\">223<\/td><td>Shelby County<\/td><td class=\"n\">$141,199<\/td><td class=\"n\">$146,990<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$132,260<\/td><td class=\"n\">$423,943<\/td><td class=\"n\">2413<\/td><td class=\"n\">2186<\/td><\/tr><tr><td class=\"r\">224<\/td><td>Cameron County<\/td><td class=\"n\">$4.85 million<\/td><td class=\"n\">$146,443<\/td><td class=\"n up\">+6.5%<\/td><td class=\"n\">$4.55 million<\/td><td class=\"n\">$14.13 million<\/td><td class=\"n\">2421<\/td><td class=\"n\">212<\/td><\/tr><tr><td class=\"r\">225<\/td><td>Rockwall County<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$145,737<\/td><td class=\"n up\">+7.8%<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$4.27 million<\/td><td class=\"n\">2436<\/td><td class=\"n\">578<\/td><\/tr><tr><td class=\"r\">226<\/td><td>Smith County<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">$145,707<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$2.61 million<\/td><td class=\"n\">$7.65 million<\/td><td class=\"n\">2437<\/td><td class=\"n\">348<\/td><\/tr><tr><td class=\"r\">227<\/td><td>Brown County<\/td><td class=\"n\">$298,660<\/td><td class=\"n\">$145,417<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$273,591<\/td><td class=\"n\">$876,112<\/td><td class=\"n\">2445<\/td><td class=\"n\">1663<\/td><\/tr><tr><td class=\"r\">228<\/td><td>Brazoria County<\/td><td class=\"n\">$4.63 million<\/td><td class=\"n\">$145,117<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$4.19 million<\/td><td class=\"n\">$12.23 million<\/td><td class=\"n\">2452<\/td><td class=\"n\">217<\/td><\/tr><tr><td class=\"r\">229<\/td><td>Robertson County<\/td><td class=\"n\">$58,961<\/td><td class=\"n\">$145,032<\/td><td class=\"n down\">-12.8%<\/td><td class=\"n\">$67,593<\/td><td class=\"n\">$225,659<\/td><td class=\"n\">2453<\/td><td class=\"n\">2638<\/td><\/tr><tr><td class=\"r\">230<\/td><td>Gillespie County<\/td><td class=\"n\">$176,253<\/td><td class=\"n\">$144,141<\/td><td class=\"n down\">-18.0%<\/td><td class=\"n\">$215,069<\/td><td class=\"n\">$832,584<\/td><td class=\"n\">2468<\/td><td class=\"n\">2035<\/td><\/tr><tr><td class=\"r\">231<\/td><td>Liberty County<\/td><td class=\"n\">$1.21 million<\/td><td class=\"n\">$143,101<\/td><td class=\"n up\">+13.6%<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$3.04 million<\/td><td class=\"n\">2482<\/td><td class=\"n\">670<\/td><\/tr><tr><td class=\"r\">232<\/td><td>Washington County<\/td><td class=\"n\">$280,492<\/td><td class=\"n\">$143,046<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$264,813<\/td><td class=\"n\">$825,326<\/td><td class=\"n\">2483<\/td><td class=\"n\">1708<\/td><\/tr><tr><td class=\"r\">233<\/td><td>Milam County<\/td><td class=\"n\">$144,262<\/td><td class=\"n\">$142,788<\/td><td class=\"n down\">-7.8%<\/td><td class=\"n\">$156,547<\/td><td class=\"n\">$543,294<\/td><td class=\"n\">2486<\/td><td class=\"n\">2167<\/td><\/tr><tr><td class=\"r\">234<\/td><td>Fort Bend County<\/td><td class=\"n\">$10.75 million<\/td><td class=\"n\">$142,413<\/td><td class=\"n up\">+11.3%<\/td><td class=\"n\">$9.65 million<\/td><td class=\"n\">$27.44 million<\/td><td class=\"n\">2496<\/td><td class=\"n\">93<\/td><\/tr><tr><td class=\"r\">235<\/td><td>Ellis County<\/td><td class=\"n\">$2.50 million<\/td><td class=\"n\">$140,468<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">$7.11 million<\/td><td class=\"n\">2533<\/td><td class=\"n\">379<\/td><\/tr><tr><td class=\"r\">236<\/td><td>Lamar County<\/td><td class=\"n\">$399,565<\/td><td class=\"n\">$138,658<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$377,468<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">2567<\/td><td class=\"n\">1406<\/td><\/tr><tr><td class=\"r\">237<\/td><td>Upshur County<\/td><td class=\"n\">$311,961<\/td><td class=\"n\">$136,949<\/td><td class=\"n up\">+16.8%<\/td><td class=\"n\">$267,154<\/td><td class=\"n\">$753,624<\/td><td class=\"n\">2592<\/td><td class=\"n\">1630<\/td><\/tr><tr><td class=\"r\">238<\/td><td>San Jacinto County<\/td><td class=\"n\">$150,393<\/td><td class=\"n\">$136,699<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$143,379<\/td><td class=\"n\">$420,476<\/td><td class=\"n\">2597<\/td><td class=\"n\">2134<\/td><\/tr><tr><td class=\"r\">239<\/td><td>Polk County<\/td><td class=\"n\">$396,970<\/td><td class=\"n\">$135,195<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$380,979<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">2615<\/td><td class=\"n\">1417<\/td><\/tr><tr><td class=\"r\">240<\/td><td>Lubbock County<\/td><td class=\"n\">$3.23 million<\/td><td class=\"n\">$131,997<\/td><td class=\"n down\">-18.6%<\/td><td class=\"n\">$3.97 million<\/td><td class=\"n\">$14.77 million<\/td><td class=\"n\">2648<\/td><td class=\"n\">302<\/td><\/tr><tr><td class=\"r\">241<\/td><td>Hunt County<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$130,419<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$2.94 million<\/td><td class=\"n\">2667<\/td><td class=\"n\">730<\/td><\/tr><tr><td class=\"r\">242<\/td><td>Angelina County<\/td><td class=\"n\">$712,515<\/td><td class=\"n\">$129,664<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$658,374<\/td><td class=\"n\">$2.07 million<\/td><td class=\"n\">2683<\/td><td class=\"n\">975<\/td><\/tr><tr><td class=\"r\">243<\/td><td>Van Zandt County<\/td><td class=\"n\">$484,178<\/td><td class=\"n\">$129,117<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$465,251<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">2689<\/td><td class=\"n\">1258<\/td><\/tr><tr><td class=\"r\">244<\/td><td>Rusk County<\/td><td class=\"n\">$368,569<\/td><td class=\"n\">$128,920<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$356,985<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">2694<\/td><td class=\"n\">1478<\/td><\/tr><tr><td class=\"r\">245<\/td><td>Anderson County<\/td><td class=\"n\">$416,092<\/td><td class=\"n\">$128,569<\/td><td class=\"n up\">+11.6%<\/td><td class=\"n\">$372,786<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">2699<\/td><td class=\"n\">1371<\/td><\/tr><tr><td class=\"r\">246<\/td><td>Parker County<\/td><td class=\"n\">$1.67 million<\/td><td class=\"n\">$128,146<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$1.58 million<\/td><td class=\"n\">$4.70 million<\/td><td class=\"n\">2706<\/td><td class=\"n\">528<\/td><\/tr><tr><td class=\"r\">247<\/td><td>Collin County<\/td><td class=\"n\">$12.80 million<\/td><td class=\"n\">$127,582<\/td><td class=\"n up\">+11.0%<\/td><td class=\"n\">$11.53 million<\/td><td class=\"n\">$32.96 million<\/td><td class=\"n\">2717<\/td><td class=\"n\">69<\/td><\/tr><tr><td class=\"r\">248<\/td><td>Wilson County<\/td><td class=\"n\">$317,298<\/td><td class=\"n\">$119,772<\/td><td class=\"n down\">-10.8%<\/td><td class=\"n\">$355,815<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">2792<\/td><td class=\"n\">1615<\/td><\/tr><tr><td class=\"r\">249<\/td><td>Starr County<\/td><td class=\"n\">$412,634<\/td><td class=\"n\">$119,730<\/td><td class=\"n up\">+9.8%<\/td><td class=\"n\">$375,712<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">2793<\/td><td class=\"n\">1376<\/td><\/tr><tr><td class=\"r\">250<\/td><td>Denton County<\/td><td class=\"n\">$9.78 million<\/td><td class=\"n\">$119,115<\/td><td class=\"n up\">+8.3%<\/td><td class=\"n\">$9.03 million<\/td><td class=\"n\">$26.68 million<\/td><td class=\"n\">2805<\/td><td class=\"n\">102<\/td><\/tr><tr><td class=\"r\">251<\/td><td>Walker County<\/td><td class=\"n\">$516,490<\/td><td class=\"n\">$113,128<\/td><td class=\"n down\">-11.7%<\/td><td class=\"n\">$585,221<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">2879<\/td><td class=\"n\">1208<\/td><\/tr><tr><td class=\"r\">252<\/td><td>Harrison County<\/td><td class=\"n\">$325,398<\/td><td class=\"n\">$102,774<\/td><td class=\"n up\">+7.4%<\/td><td class=\"n\">$302,852<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">2998<\/td><td class=\"n\">1588<\/td><\/tr><tr><td class=\"r\">253<\/td><td>Randall County<\/td><td class=\"n\">$830,173<\/td><td class=\"n\">$92,929<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$784,196<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">3068<\/td><td class=\"n\">878<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Texas counties (253), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Harris County<\/td><td class=\"n\">1.35 million<\/td><td class=\"n\">1.15 million<\/td><td class=\"n\">135,412<\/td><td class=\"n\">67,706<\/td><td class=\"n\">$61.5 million<\/td><td class=\"n\">$26.3 million<\/td><\/tr><tr><td>Dallas County<\/td><td class=\"n\">1.02 million<\/td><td class=\"n\">869,624<\/td><td class=\"n\">102,309<\/td><td class=\"n\">51,154<\/td><td class=\"n\">$46.4 million<\/td><td class=\"n\">$19.9 million<\/td><\/tr><tr><td>Bexar County<\/td><td class=\"n\">572,011<\/td><td class=\"n\">486,210<\/td><td class=\"n\">57,201<\/td><td class=\"n\">28,601<\/td><td class=\"n\">$26.0 million<\/td><td class=\"n\">$11.1 million<\/td><\/tr><tr><td>Travis County<\/td><td class=\"n\">567,390<\/td><td class=\"n\">482,281<\/td><td class=\"n\">56,739<\/td><td class=\"n\">28,369<\/td><td class=\"n\">$25.8 million<\/td><td class=\"n\">$11.0 million<\/td><\/tr><tr><td>Tarrant County<\/td><td class=\"n\">563,429<\/td><td class=\"n\">478,914<\/td><td class=\"n\">56,343<\/td><td class=\"n\">28,171<\/td><td class=\"n\">$25.6 million<\/td><td class=\"n\">$11.0 million<\/td><\/tr><tr><td>El Paso County<\/td><td class=\"n\">262,713<\/td><td class=\"n\">223,306<\/td><td class=\"n\">26,271<\/td><td class=\"n\">13,136<\/td><td class=\"n\">$11.9 million<\/td><td class=\"n\">$5.11 million<\/td><\/tr><tr><td>Hidalgo County<\/td><td class=\"n\">198,869<\/td><td class=\"n\">169,038<\/td><td class=\"n\">19,887<\/td><td class=\"n\">9,943<\/td><td class=\"n\">$9.03 million<\/td><td class=\"n\">$3.87 million<\/td><\/tr><tr><td>Collin County<\/td><td class=\"n\">197,282<\/td><td class=\"n\">167,690<\/td><td class=\"n\">19,728<\/td><td class=\"n\">9,864<\/td><td class=\"n\">$8.96 million<\/td><td class=\"n\">$3.84 million<\/td><\/tr><tr><td>Fort Bend County<\/td><td class=\"n\">165,682<\/td><td class=\"n\">140,830<\/td><td class=\"n\">16,568<\/td><td class=\"n\">8,284<\/td><td class=\"n\">$7.52 million<\/td><td class=\"n\">$3.22 million<\/td><\/tr><tr><td>Williamson County<\/td><td class=\"n\">163,738<\/td><td class=\"n\">139,178<\/td><td class=\"n\">16,374<\/td><td class=\"n\">8,187<\/td><td class=\"n\">$7.43 million<\/td><td class=\"n\">$3.19 million<\/td><\/tr><tr><td>Denton County<\/td><td class=\"n\">150,823<\/td><td class=\"n\">128,200<\/td><td class=\"n\">15,082<\/td><td class=\"n\">7,541<\/td><td class=\"n\">$6.85 million<\/td><td class=\"n\">$2.93 million<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">143,650<\/td><td class=\"n\">122,103<\/td><td class=\"n\">14,365<\/td><td class=\"n\">7,183<\/td><td class=\"n\">$6.52 million<\/td><td class=\"n\">$2.80 million<\/td><\/tr><tr><td>Guadalupe County<\/td><td class=\"n\">104,984<\/td><td class=\"n\">89,237<\/td><td class=\"n\">10,498<\/td><td class=\"n\">5,249<\/td><td class=\"n\">$4.77 million<\/td><td class=\"n\">$2.04 million<\/td><\/tr><tr><td>Galveston County<\/td><td class=\"n\">85,388<\/td><td class=\"n\">72,580<\/td><td class=\"n\">8,539<\/td><td class=\"n\">4,269<\/td><td class=\"n\">$3.88 million<\/td><td class=\"n\">$1.66 million<\/td><\/tr><tr><td>Bell County<\/td><td class=\"n\">83,653<\/td><td class=\"n\">71,105<\/td><td class=\"n\">8,365<\/td><td class=\"n\">4,183<\/td><td class=\"n\">$3.80 million<\/td><td class=\"n\">$1.63 million<\/td><\/tr><tr><td>Cameron County<\/td><td class=\"n\">74,713<\/td><td class=\"n\">63,506<\/td><td class=\"n\">7,471<\/td><td class=\"n\">3,736<\/td><td class=\"n\">$3.39 million<\/td><td class=\"n\">$1.45 million<\/td><\/tr><tr><td>Hays County<\/td><td class=\"n\">71,839<\/td><td class=\"n\">61,063<\/td><td class=\"n\">7,184<\/td><td class=\"n\">3,592<\/td><td class=\"n\">$3.26 million<\/td><td class=\"n\">$1.40 million<\/td><\/tr><tr><td>Brazoria County<\/td><td class=\"n\">71,354<\/td><td class=\"n\">60,651<\/td><td class=\"n\">7,135<\/td><td class=\"n\">3,568<\/td><td class=\"n\">$3.24 million<\/td><td class=\"n\">$1.39 million<\/td><\/tr><tr><td>Nueces County<\/td><td class=\"n\">71,120<\/td><td class=\"n\">60,452<\/td><td class=\"n\">7,112<\/td><td class=\"n\">3,556<\/td><td class=\"n\">$3.23 million<\/td><td class=\"n\">$1.38 million<\/td><\/tr><tr><td>McLennan County<\/td><td class=\"n\">65,093<\/td><td class=\"n\">55,329<\/td><td class=\"n\">6,509<\/td><td class=\"n\">3,255<\/td><td class=\"n\">$2.96 million<\/td><td class=\"n\">$1.27 million<\/td><\/tr><tr><td>Webb County<\/td><td class=\"n\">64,645<\/td><td class=\"n\">54,948<\/td><td class=\"n\">6,464<\/td><td class=\"n\">3,232<\/td><td class=\"n\">$2.93 million<\/td><td class=\"n\">$1.26 million<\/td><\/tr><tr><td>Brazos County<\/td><td class=\"n\">61,910<\/td><td class=\"n\">52,623<\/td><td class=\"n\">6,191<\/td><td class=\"n\">3,095<\/td><td class=\"n\">$2.81 million<\/td><td class=\"n\">$1.20 million<\/td><\/tr><tr><td>Comal County<\/td><td class=\"n\">61,122<\/td><td class=\"n\">51,953<\/td><td class=\"n\">6,112<\/td><td class=\"n\">3,056<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">$1.19 million<\/td><\/tr><tr><td>Ector County<\/td><td class=\"n\">55,108<\/td><td class=\"n\">46,842<\/td><td class=\"n\">5,511<\/td><td class=\"n\">2,755<\/td><td class=\"n\">$2.50 million<\/td><td class=\"n\">$1.07 million<\/td><\/tr><tr><td>Potter County<\/td><td class=\"n\">51,034<\/td><td class=\"n\">43,379<\/td><td class=\"n\">5,103<\/td><td class=\"n\">2,552<\/td><td class=\"n\">$2.32 million<\/td><td class=\"n\">$992,967<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">50,440<\/td><td class=\"n\">42,874<\/td><td class=\"n\">5,044<\/td><td class=\"n\">2,522<\/td><td class=\"n\">$2.29 million<\/td><td class=\"n\">$981,408<\/td><\/tr><tr><td>Lubbock County<\/td><td class=\"n\">49,773<\/td><td class=\"n\">42,307<\/td><td class=\"n\">4,977<\/td><td class=\"n\">2,489<\/td><td class=\"n\">$2.26 million<\/td><td class=\"n\">$968,429<\/td><\/tr><tr><td>Midland County<\/td><td class=\"n\">47,935<\/td><td class=\"n\">40,745<\/td><td class=\"n\">4,794<\/td><td class=\"n\">2,397<\/td><td class=\"n\">$2.18 million<\/td><td class=\"n\">$932,678<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">45,901<\/td><td class=\"n\">39,016<\/td><td class=\"n\">4,590<\/td><td class=\"n\">2,295<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$893,094<\/td><\/tr><tr><td>Smith County<\/td><td class=\"n\">42,323<\/td><td class=\"n\">35,974<\/td><td class=\"n\">4,232<\/td><td class=\"n\">2,116<\/td><td class=\"n\">$1.92 million<\/td><td class=\"n\">$823,478<\/td><\/tr><tr><td>Ellis County<\/td><td class=\"n\">38,525<\/td><td class=\"n\">32,746<\/td><td class=\"n\">3,853<\/td><td class=\"n\">1,926<\/td><td class=\"n\">$1.75 million<\/td><td class=\"n\">$749,587<\/td><\/tr><tr><td>Kaufman County<\/td><td class=\"n\">37,129<\/td><td class=\"n\">31,560<\/td><td class=\"n\">3,713<\/td><td class=\"n\">1,856<\/td><td class=\"n\">$1.69 million<\/td><td class=\"n\">$722,418<\/td><\/tr><tr><td>Taylor County<\/td><td class=\"n\">30,835<\/td><td class=\"n\">26,210<\/td><td class=\"n\">3,084<\/td><td class=\"n\">1,542<\/td><td class=\"n\">$1.40 million<\/td><td class=\"n\">$599,962<\/td><\/tr><tr><td>Wichita County<\/td><td class=\"n\">29,339<\/td><td class=\"n\">24,938<\/td><td class=\"n\">2,934<\/td><td class=\"n\">1,467<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$570,852<\/td><\/tr><tr><td>San Patricio County<\/td><td class=\"n\">28,121<\/td><td class=\"n\">23,903<\/td><td class=\"n\">2,812<\/td><td class=\"n\">1,406<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">$547,147<\/td><\/tr><tr><td>Tom Green County<\/td><td class=\"n\">27,135<\/td><td class=\"n\">23,065<\/td><td class=\"n\">2,714<\/td><td class=\"n\">1,357<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$527,969<\/td><\/tr><tr><td>Grayson County<\/td><td class=\"n\">27,115<\/td><td class=\"n\">23,048<\/td><td class=\"n\">2,712<\/td><td class=\"n\">1,356<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$527,585<\/td><\/tr><tr><td>Parker County<\/td><td class=\"n\">25,740<\/td><td class=\"n\">21,879<\/td><td class=\"n\">2,574<\/td><td class=\"n\">1,287<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">$500,821<\/td><\/tr><tr><td>Victoria County<\/td><td class=\"n\">25,009<\/td><td class=\"n\">21,257<\/td><td class=\"n\">2,501<\/td><td class=\"n\">1,250<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$486,592<\/td><\/tr><tr><td>Gregg County<\/td><td class=\"n\">23,968<\/td><td class=\"n\">20,372<\/td><td class=\"n\">2,397<\/td><td class=\"n\">1,198<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$466,338<\/td><\/tr><tr><td>Bastrop County<\/td><td class=\"n\">23,823<\/td><td class=\"n\">20,249<\/td><td class=\"n\">2,382<\/td><td class=\"n\">1,191<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$463,521<\/td><\/tr><tr><td>Rockwall County<\/td><td class=\"n\">22,621<\/td><td class=\"n\">19,227<\/td><td class=\"n\">2,262<\/td><td class=\"n\">1,131<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$440,128<\/td><\/tr><tr><td>Henderson County<\/td><td class=\"n\">20,366<\/td><td class=\"n\">17,311<\/td><td class=\"n\">2,037<\/td><td class=\"n\">1,018<\/td><td class=\"n\">$924,589<\/td><td class=\"n\">$396,252<\/td><\/tr><tr><td>Liberty County<\/td><td class=\"n\">18,711<\/td><td class=\"n\">15,904<\/td><td class=\"n\">1,871<\/td><td class=\"n\">936<\/td><td class=\"n\">$849,479<\/td><td class=\"n\">$364,062<\/td><\/tr><tr><td>Bowie County<\/td><td class=\"n\">17,779<\/td><td class=\"n\">15,112<\/td><td class=\"n\">1,778<\/td><td class=\"n\">889<\/td><td class=\"n\">$807,141<\/td><td class=\"n\">$345,918<\/td><\/tr><tr><td>Hunt County<\/td><td class=\"n\">16,648<\/td><td class=\"n\">14,150<\/td><td class=\"n\">1,665<\/td><td class=\"n\">832<\/td><td class=\"n\">$755,793<\/td><td class=\"n\">$323,911<\/td><\/tr><tr><td>Orange County<\/td><td class=\"n\">15,731<\/td><td class=\"n\">13,371<\/td><td class=\"n\">1,573<\/td><td class=\"n\">787<\/td><td class=\"n\">$714,174<\/td><td class=\"n\">$306,074<\/td><\/tr><tr><td>Coryell County<\/td><td class=\"n\">15,358<\/td><td class=\"n\">13,054<\/td><td class=\"n\">1,536<\/td><td class=\"n\">768<\/td><td class=\"n\">$697,249<\/td><td class=\"n\">$298,821<\/td><\/tr><tr><td>Hood County<\/td><td class=\"n\">14,666<\/td><td class=\"n\">12,466<\/td><td class=\"n\">1,467<\/td><td class=\"n\">733<\/td><td class=\"n\">$665,819<\/td><td class=\"n\">$285,351<\/td><\/tr><tr><td>Wise County<\/td><td class=\"n\">14,542<\/td><td class=\"n\">12,360<\/td><td class=\"n\">1,454<\/td><td class=\"n\">727<\/td><td class=\"n\">$660,188<\/td><td class=\"n\">$282,938<\/td><\/tr><tr><td>Caldwell County<\/td><td class=\"n\">13,688<\/td><td class=\"n\">11,635<\/td><td class=\"n\">1,369<\/td><td class=\"n\">684<\/td><td class=\"n\">$621,417<\/td><td class=\"n\">$266,321<\/td><\/tr><tr><td>Randall County<\/td><td class=\"n\">12,800<\/td><td class=\"n\">10,880<\/td><td class=\"n\">1,280<\/td><td class=\"n\">640<\/td><td class=\"n\">$581,121<\/td><td class=\"n\">$249,052<\/td><\/tr><tr><td>Maverick County<\/td><td class=\"n\">12,654<\/td><td class=\"n\">10,756<\/td><td class=\"n\">1,265<\/td><td class=\"n\">633<\/td><td class=\"n\">$574,490<\/td><td class=\"n\">$246,210<\/td><\/tr><tr><td>Chambers County<\/td><td class=\"n\">11,825<\/td><td class=\"n\">10,051<\/td><td class=\"n\">1,183<\/td><td class=\"n\">591<\/td><td class=\"n\">$536,863<\/td><td class=\"n\">$230,084<\/td><\/tr><tr><td>Waller County<\/td><td class=\"n\">11,429<\/td><td class=\"n\">9,714<\/td><td class=\"n\">1,143<\/td><td class=\"n\">571<\/td><td class=\"n\">$518,854<\/td><td class=\"n\">$222,366<\/td><\/tr><tr><td>Atascosa County<\/td><td class=\"n\">11,364<\/td><td class=\"n\">9,659<\/td><td class=\"n\">1,136<\/td><td class=\"n\">568<\/td><td class=\"n\">$515,921<\/td><td class=\"n\">$221,109<\/td><\/tr><tr><td>Medina County<\/td><td class=\"n\">11,202<\/td><td class=\"n\">9,522<\/td><td class=\"n\">1,120<\/td><td class=\"n\">560<\/td><td class=\"n\">$508,586<\/td><td class=\"n\">$217,965<\/td><\/tr><tr><td>Burnet County<\/td><td class=\"n\">11,113<\/td><td class=\"n\">9,446<\/td><td class=\"n\">1,111<\/td><td class=\"n\">556<\/td><td class=\"n\">$504,540<\/td><td class=\"n\">$216,231<\/td><\/tr><tr><td>Angelina County<\/td><td class=\"n\">10,986<\/td><td class=\"n\">9,338<\/td><td class=\"n\">1,099<\/td><td class=\"n\">549<\/td><td class=\"n\">$498,760<\/td><td class=\"n\">$213,754<\/td><\/tr><tr><td>Val Verde County<\/td><td class=\"n\">10,611<\/td><td class=\"n\">9,019<\/td><td class=\"n\">1,061<\/td><td class=\"n\">531<\/td><td class=\"n\">$481,724<\/td><td class=\"n\">$206,453<\/td><\/tr><tr><td>Hardin County<\/td><td class=\"n\">10,394<\/td><td class=\"n\">8,835<\/td><td class=\"n\">1,039<\/td><td class=\"n\">520<\/td><td class=\"n\">$471,897<\/td><td class=\"n\">$202,242<\/td><\/tr><tr><td>Fannin County<\/td><td class=\"n\">9,996<\/td><td class=\"n\">8,497<\/td><td class=\"n\">1000<\/td><td class=\"n\">500<\/td><td class=\"n\">$453,813<\/td><td class=\"n\">$194,491<\/td><\/tr><tr><td>Kendall County<\/td><td class=\"n\">9,762<\/td><td class=\"n\">8,298<\/td><td class=\"n\">976<\/td><td class=\"n\">488<\/td><td class=\"n\">$443,187<\/td><td class=\"n\">$189,937<\/td><\/tr><tr><td>Nacogdoches County<\/td><td class=\"n\">9,691<\/td><td class=\"n\">8,237<\/td><td class=\"n\">969<\/td><td class=\"n\">485<\/td><td class=\"n\">$439,952<\/td><td class=\"n\">$188,551<\/td><\/tr><tr><td>Navarro County<\/td><td class=\"n\">9,675<\/td><td class=\"n\">8,224<\/td><td class=\"n\">968<\/td><td class=\"n\">484<\/td><td class=\"n\">$439,253<\/td><td class=\"n\">$188,251<\/td><\/tr><tr><td>Coleman County<\/td><td class=\"n\">9,300<\/td><td class=\"n\">7,905<\/td><td class=\"n\">930<\/td><td class=\"n\">465<\/td><td class=\"n\">$422,227<\/td><td class=\"n\">$180,954<\/td><\/tr><tr><td>Uvalde County<\/td><td class=\"n\">8,445<\/td><td class=\"n\">7,178<\/td><td class=\"n\">845<\/td><td class=\"n\">422<\/td><td class=\"n\">$383,406<\/td><td class=\"n\">$164,317<\/td><\/tr><tr><td>Matagorda County<\/td><td class=\"n\">8,339<\/td><td class=\"n\">7,088<\/td><td class=\"n\">834<\/td><td class=\"n\">417<\/td><td class=\"n\">$378,600<\/td><td class=\"n\">$162,257<\/td><\/tr><tr><td>Kerr County<\/td><td class=\"n\">8,023<\/td><td class=\"n\">6,819<\/td><td class=\"n\">802<\/td><td class=\"n\">401<\/td><td class=\"n\">$364,233<\/td><td class=\"n\">$156,100<\/td><\/tr><tr><td>Reeves County<\/td><td class=\"n\">7,965<\/td><td class=\"n\">6,771<\/td><td class=\"n\">797<\/td><td class=\"n\">398<\/td><td class=\"n\">$361,625<\/td><td class=\"n\">$154,982<\/td><\/tr><tr><td>Walker County<\/td><td class=\"n\">7,964<\/td><td class=\"n\">6,769<\/td><td class=\"n\">796<\/td><td class=\"n\">398<\/td><td class=\"n\">$361,543<\/td><td class=\"n\">$154,947<\/td><\/tr><tr><td>Austin County<\/td><td class=\"n\">7,819<\/td><td class=\"n\">6,646<\/td><td class=\"n\">782<\/td><td class=\"n\">391<\/td><td class=\"n\">$354,996<\/td><td class=\"n\">$152,141<\/td><\/tr><tr><td>Cherokee County<\/td><td class=\"n\">7,756<\/td><td class=\"n\">6,592<\/td><td class=\"n\">776<\/td><td class=\"n\">388<\/td><td class=\"n\">$352,099<\/td><td class=\"n\">$150,899<\/td><\/tr><tr><td>Kleberg County<\/td><td class=\"n\">7,642<\/td><td class=\"n\">6,496<\/td><td class=\"n\">764<\/td><td class=\"n\">382<\/td><td class=\"n\">$346,941<\/td><td class=\"n\">$148,689<\/td><\/tr><tr><td>Hopkins County<\/td><td class=\"n\">7,471<\/td><td class=\"n\">6,350<\/td><td class=\"n\">747<\/td><td class=\"n\">374<\/td><td class=\"n\">$339,165<\/td><td class=\"n\">$145,357<\/td><\/tr><tr><td>Van Zandt County<\/td><td class=\"n\">7,465<\/td><td class=\"n\">6,346<\/td><td class=\"n\">747<\/td><td class=\"n\">373<\/td><td class=\"n\">$338,924<\/td><td class=\"n\">$145,253<\/td><\/tr><tr><td>Upton County<\/td><td class=\"n\">7,371<\/td><td class=\"n\">6,265<\/td><td class=\"n\">737<\/td><td class=\"n\">369<\/td><td class=\"n\">$334,629<\/td><td class=\"n\">$143,412<\/td><\/tr><tr><td>Wood County<\/td><td class=\"n\">7,317<\/td><td class=\"n\">6,219<\/td><td class=\"n\">732<\/td><td class=\"n\">366<\/td><td class=\"n\">$332,186<\/td><td class=\"n\">$142,365<\/td><\/tr><tr><td>Howard County<\/td><td class=\"n\">7,294<\/td><td class=\"n\">6,200<\/td><td class=\"n\">729<\/td><td class=\"n\">365<\/td><td class=\"n\">$331,165<\/td><td class=\"n\">$141,928<\/td><\/tr><tr><td>Gonzales County<\/td><td class=\"n\">7,289<\/td><td class=\"n\">6,196<\/td><td class=\"n\">729<\/td><td class=\"n\">364<\/td><td class=\"n\">$330,911<\/td><td class=\"n\">$141,819<\/td><\/tr><tr><td>Eastland County<\/td><td class=\"n\">6,560<\/td><td class=\"n\">5,576<\/td><td class=\"n\">656<\/td><td class=\"n\">328<\/td><td class=\"n\">$297,827<\/td><td class=\"n\">$127,640<\/td><\/tr><tr><td>Wharton County<\/td><td class=\"n\">6,455<\/td><td class=\"n\">5,487<\/td><td class=\"n\">646<\/td><td class=\"n\">323<\/td><td class=\"n\">$293,057<\/td><td class=\"n\">$125,596<\/td><\/tr><tr><td>Anderson County<\/td><td class=\"n\">6,416<\/td><td class=\"n\">5,453<\/td><td class=\"n\">642<\/td><td class=\"n\">321<\/td><td class=\"n\">$291,264<\/td><td class=\"n\">$124,828<\/td><\/tr><tr><td>Starr County<\/td><td class=\"n\">6,362<\/td><td class=\"n\">5,408<\/td><td class=\"n\">636<\/td><td class=\"n\">318<\/td><td class=\"n\">$288,844<\/td><td class=\"n\">$123,790<\/td><\/tr><tr><td>Palo Pinto County<\/td><td class=\"n\">6,240<\/td><td class=\"n\">5,304<\/td><td class=\"n\">624<\/td><td class=\"n\">312<\/td><td class=\"n\">$283,299<\/td><td class=\"n\">$121,414<\/td><\/tr><tr><td>Montague County<\/td><td class=\"n\">6,231<\/td><td class=\"n\">5,296<\/td><td class=\"n\">623<\/td><td class=\"n\">312<\/td><td class=\"n\">$282,873<\/td><td class=\"n\">$121,231<\/td><\/tr><tr><td>Lamar County<\/td><td class=\"n\">6,161<\/td><td class=\"n\">5,237<\/td><td class=\"n\">616<\/td><td class=\"n\">308<\/td><td class=\"n\">$279,696<\/td><td class=\"n\">$119,870<\/td><\/tr><tr><td>Cooke County<\/td><td class=\"n\">6,146<\/td><td class=\"n\">5,224<\/td><td class=\"n\">615<\/td><td class=\"n\">307<\/td><td class=\"n\">$279,026<\/td><td class=\"n\">$119,582<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">6,121<\/td><td class=\"n\">5,203<\/td><td class=\"n\">612<\/td><td class=\"n\">306<\/td><td class=\"n\">$277,879<\/td><td class=\"n\">$119,091<\/td><\/tr><tr><td>Freestone County<\/td><td class=\"n\">6,030<\/td><td class=\"n\">5,125<\/td><td class=\"n\">603<\/td><td class=\"n\">301<\/td><td class=\"n\">$273,750<\/td><td class=\"n\">$117,322<\/td><\/tr><tr><td>Erath County<\/td><td class=\"n\">5,859<\/td><td class=\"n\">4,980<\/td><td class=\"n\">586<\/td><td class=\"n\">293<\/td><td class=\"n\">$265,983<\/td><td class=\"n\">$113,993<\/td><\/tr><tr><td>Rusk County<\/td><td class=\"n\">5,683<\/td><td class=\"n\">4,830<\/td><td class=\"n\">568<\/td><td class=\"n\">284<\/td><td class=\"n\">$257,998<\/td><td class=\"n\">$110,571<\/td><\/tr><tr><td>Jim Wells County<\/td><td class=\"n\">5,666<\/td><td class=\"n\">4,816<\/td><td class=\"n\">567<\/td><td class=\"n\">283<\/td><td class=\"n\">$257,231<\/td><td class=\"n\">$110,242<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">5,605<\/td><td class=\"n\">4,764<\/td><td class=\"n\">560<\/td><td class=\"n\">280<\/td><td class=\"n\">$254,459<\/td><td class=\"n\">$109,054<\/td><\/tr><tr><td>Hill County<\/td><td class=\"n\">5,573<\/td><td class=\"n\">4,737<\/td><td class=\"n\">557<\/td><td class=\"n\">279<\/td><td class=\"n\">$253,035<\/td><td class=\"n\">$108,443<\/td><\/tr><tr><td>Lamb County<\/td><td class=\"n\">5,400<\/td><td class=\"n\">4,590<\/td><td class=\"n\">540<\/td><td class=\"n\">270<\/td><td class=\"n\">$245,151<\/td><td class=\"n\">$105,065<\/td><\/tr><tr><td>Hale County<\/td><td class=\"n\">5,257<\/td><td class=\"n\">4,468<\/td><td class=\"n\">526<\/td><td class=\"n\">263<\/td><td class=\"n\">$238,653<\/td><td class=\"n\">$102,280<\/td><\/tr><tr><td>Bee County<\/td><td class=\"n\">5,203<\/td><td class=\"n\">4,423<\/td><td class=\"n\">520<\/td><td class=\"n\">260<\/td><td class=\"n\">$236,221<\/td><td class=\"n\">$101,238<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">5,168<\/td><td class=\"n\">4,393<\/td><td class=\"n\">517<\/td><td class=\"n\">258<\/td><td class=\"n\">$234,648<\/td><td class=\"n\">$100,563<\/td><\/tr><tr><td>Willacy County<\/td><td class=\"n\">5,090<\/td><td class=\"n\">4,327<\/td><td class=\"n\">509<\/td><td class=\"n\">255<\/td><td class=\"n\">$231,092<\/td><td class=\"n\">$99,039<\/td><\/tr><tr><td>Harrison County<\/td><td class=\"n\">5,017<\/td><td class=\"n\">4,265<\/td><td class=\"n\">502<\/td><td class=\"n\">251<\/td><td class=\"n\">$227,779<\/td><td class=\"n\">$97,619<\/td><\/tr><tr><td>Grimes County<\/td><td class=\"n\">4,962<\/td><td class=\"n\">4,218<\/td><td class=\"n\">496<\/td><td class=\"n\">248<\/td><td class=\"n\">$225,280<\/td><td class=\"n\">$96,549<\/td><\/tr><tr><td>Wilson County<\/td><td class=\"n\">4,892<\/td><td class=\"n\">4,158<\/td><td class=\"n\">489<\/td><td class=\"n\">245<\/td><td class=\"n\">$222,109<\/td><td class=\"n\">$95,189<\/td><\/tr><tr><td>Frio County<\/td><td class=\"n\">4,867<\/td><td class=\"n\">4,137<\/td><td class=\"n\">487<\/td><td class=\"n\">243<\/td><td class=\"n\">$220,950<\/td><td class=\"n\">$94,693<\/td><\/tr><tr><td>Gaines County<\/td><td class=\"n\">4,827<\/td><td class=\"n\">4,103<\/td><td class=\"n\">483<\/td><td class=\"n\">241<\/td><td class=\"n\">$219,139<\/td><td class=\"n\">$93,917<\/td><\/tr><tr><td>Upshur County<\/td><td class=\"n\">4,810<\/td><td class=\"n\">4,089<\/td><td class=\"n\">481<\/td><td class=\"n\">241<\/td><td class=\"n\">$218,373<\/td><td class=\"n\">$93,588<\/td><\/tr><tr><td>Bosque County<\/td><td class=\"n\">4,659<\/td><td class=\"n\">3,960<\/td><td class=\"n\">466<\/td><td class=\"n\">233<\/td><td class=\"n\">$211,498<\/td><td class=\"n\">$90,642<\/td><\/tr><tr><td>Titus County<\/td><td class=\"n\">4,624<\/td><td class=\"n\">3,931<\/td><td class=\"n\">462<\/td><td class=\"n\">231<\/td><td class=\"n\">$209,940<\/td><td class=\"n\">$89,974<\/td><\/tr><tr><td>Brown County<\/td><td class=\"n\">4,605<\/td><td class=\"n\">3,914<\/td><td class=\"n\">460<\/td><td class=\"n\">230<\/td><td class=\"n\">$209,062<\/td><td class=\"n\">$89,598<\/td><\/tr><tr><td>DeWitt County<\/td><td class=\"n\">4,516<\/td><td class=\"n\">3,839<\/td><td class=\"n\">452<\/td><td class=\"n\">226<\/td><td class=\"n\">$205,029<\/td><td class=\"n\">$87,870<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">4,453<\/td><td class=\"n\">3,785<\/td><td class=\"n\">445<\/td><td class=\"n\">223<\/td><td class=\"n\">$202,146<\/td><td class=\"n\">$86,634<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">4,389<\/td><td class=\"n\">3,730<\/td><td class=\"n\">439<\/td><td class=\"n\">219<\/td><td class=\"n\">$199,250<\/td><td class=\"n\">$85,393<\/td><\/tr><tr><td>Andrews County<\/td><td class=\"n\">4,344<\/td><td class=\"n\">3,692<\/td><td class=\"n\">434<\/td><td class=\"n\">217<\/td><td class=\"n\">$197,217<\/td><td class=\"n\">$84,521<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">4,325<\/td><td class=\"n\">3,676<\/td><td class=\"n\">432<\/td><td class=\"n\">216<\/td><td class=\"n\">$196,344<\/td><td class=\"n\">$84,147<\/td><\/tr><tr><td>Panola County<\/td><td class=\"n\">4,313<\/td><td class=\"n\">3,666<\/td><td class=\"n\">431<\/td><td class=\"n\">216<\/td><td class=\"n\">$195,805<\/td><td class=\"n\">$83,916<\/td><\/tr><tr><td>Jasper County<\/td><td class=\"n\">4,202<\/td><td class=\"n\">3,571<\/td><td class=\"n\">420<\/td><td class=\"n\">210<\/td><td class=\"n\">$190,749<\/td><td class=\"n\">$81,750<\/td><\/tr><tr><td>San Augustine County<\/td><td class=\"n\">4,140<\/td><td class=\"n\">3,519<\/td><td class=\"n\">414<\/td><td class=\"n\">207<\/td><td class=\"n\">$187,936<\/td><td class=\"n\">$80,544<\/td><\/tr><tr><td>Cass County<\/td><td class=\"n\">3,943<\/td><td class=\"n\">3,351<\/td><td class=\"n\">394<\/td><td class=\"n\">197<\/td><td class=\"n\">$178,993<\/td><td class=\"n\">$76,711<\/td><\/tr><tr><td>Zavala County<\/td><td class=\"n\">3,928<\/td><td class=\"n\">3,339<\/td><td class=\"n\">393<\/td><td class=\"n\">196<\/td><td class=\"n\">$178,330<\/td><td class=\"n\">$76,427<\/td><\/tr><tr><td>Colorado County<\/td><td class=\"n\">3,746<\/td><td class=\"n\">3,184<\/td><td class=\"n\">375<\/td><td class=\"n\">187<\/td><td class=\"n\">$170,048<\/td><td class=\"n\">$72,878<\/td><\/tr><tr><td>Young County<\/td><td class=\"n\">3,738<\/td><td class=\"n\">3,178<\/td><td class=\"n\">374<\/td><td class=\"n\">187<\/td><td class=\"n\">$169,723<\/td><td class=\"n\">$72,739<\/td><\/tr><tr><td>Lampasas County<\/td><td class=\"n\">3,714<\/td><td class=\"n\">3,157<\/td><td class=\"n\">371<\/td><td class=\"n\">186<\/td><td class=\"n\">$168,598<\/td><td class=\"n\">$72,256<\/td><\/tr><tr><td>Trinity County<\/td><td class=\"n\">3,689<\/td><td class=\"n\">3,135<\/td><td class=\"n\">369<\/td><td class=\"n\">184<\/td><td class=\"n\">$167,460<\/td><td class=\"n\">$71,769<\/td><\/tr><tr><td>Houston County<\/td><td class=\"n\">3,664<\/td><td class=\"n\">3,114<\/td><td class=\"n\">366<\/td><td class=\"n\">183<\/td><td class=\"n\">$166,350<\/td><td class=\"n\">$71,293<\/td><\/tr><tr><td>Bandera County<\/td><td class=\"n\">3,618<\/td><td class=\"n\">3,075<\/td><td class=\"n\">362<\/td><td class=\"n\">181<\/td><td class=\"n\">$164,250<\/td><td class=\"n\">$70,393<\/td><\/tr><tr><td>Aransas County<\/td><td class=\"n\">3,590<\/td><td class=\"n\">3,052<\/td><td class=\"n\">359<\/td><td class=\"n\">180<\/td><td class=\"n\">$163,002<\/td><td class=\"n\">$69,858<\/td><\/tr><tr><td>Karnes County<\/td><td class=\"n\">3,462<\/td><td class=\"n\">2,943<\/td><td class=\"n\">346<\/td><td class=\"n\">173<\/td><td class=\"n\">$157,189<\/td><td class=\"n\">$67,367<\/td><\/tr><tr><td>Donley County<\/td><td class=\"n\">3,313<\/td><td class=\"n\">2,816<\/td><td class=\"n\">331<\/td><td class=\"n\">166<\/td><td class=\"n\">$150,426<\/td><td class=\"n\">$64,468<\/td><\/tr><tr><td>Scurry County<\/td><td class=\"n\">3,208<\/td><td class=\"n\">2,727<\/td><td class=\"n\">321<\/td><td class=\"n\">160<\/td><td class=\"n\">$145,653<\/td><td class=\"n\">$62,423<\/td><\/tr><tr><td>Culberson County<\/td><td class=\"n\">3,182<\/td><td class=\"n\">2,704<\/td><td class=\"n\">318<\/td><td class=\"n\">159<\/td><td class=\"n\">$144,448<\/td><td class=\"n\">$61,906<\/td><\/tr><tr><td>Duval County<\/td><td class=\"n\">3,166<\/td><td class=\"n\">2,691<\/td><td class=\"n\">317<\/td><td class=\"n\">158<\/td><td class=\"n\">$143,717<\/td><td class=\"n\">$61,593<\/td><\/tr><tr><td>Hutchinson County<\/td><td class=\"n\">3,145<\/td><td class=\"n\">2,673<\/td><td class=\"n\">314<\/td><td class=\"n\">157<\/td><td class=\"n\">$142,773<\/td><td class=\"n\">$61,189<\/td><\/tr><tr><td>Pecos County<\/td><td class=\"n\">3,036<\/td><td class=\"n\">2,580<\/td><td class=\"n\">304<\/td><td class=\"n\">152<\/td><td class=\"n\">$137,815<\/td><td class=\"n\">$59,063<\/td><\/tr><tr><td>Gray County<\/td><td class=\"n\">2,950<\/td><td class=\"n\">2,508<\/td><td class=\"n\">295<\/td><td class=\"n\">148<\/td><td class=\"n\">$133,946<\/td><td class=\"n\">$57,405<\/td><\/tr><tr><td>Llano County<\/td><td class=\"n\">2,922<\/td><td class=\"n\">2,483<\/td><td class=\"n\">292<\/td><td class=\"n\">146<\/td><td class=\"n\">$132,643<\/td><td class=\"n\">$56,847<\/td><\/tr><tr><td>Dallam County<\/td><td class=\"n\">2,900<\/td><td class=\"n\">2,465<\/td><td class=\"n\">290<\/td><td class=\"n\">145<\/td><td class=\"n\">$131,671<\/td><td class=\"n\">$56,430<\/td><\/tr><tr><td>Castro County<\/td><td class=\"n\">2,822<\/td><td class=\"n\">2,398<\/td><td class=\"n\">282<\/td><td class=\"n\">141<\/td><td class=\"n\">$128,101<\/td><td class=\"n\">$54,900<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">2,736<\/td><td class=\"n\">2,325<\/td><td class=\"n\">274<\/td><td class=\"n\">137<\/td><td class=\"n\">$124,195<\/td><td class=\"n\">$53,227<\/td><\/tr><tr><td>Gillespie County<\/td><td class=\"n\">2,718<\/td><td class=\"n\">2,310<\/td><td class=\"n\">272<\/td><td class=\"n\">136<\/td><td class=\"n\">$123,377<\/td><td class=\"n\">$52,876<\/td><\/tr><tr><td>Limestone County<\/td><td class=\"n\">2,684<\/td><td class=\"n\">2,281<\/td><td class=\"n\">268<\/td><td class=\"n\">134<\/td><td class=\"n\">$121,846<\/td><td class=\"n\">$52,220<\/td><\/tr><tr><td>Mitchell County<\/td><td class=\"n\">2,544<\/td><td class=\"n\">2,162<\/td><td class=\"n\">254<\/td><td class=\"n\">127<\/td><td class=\"n\">$115,495<\/td><td class=\"n\">$49,498<\/td><\/tr><tr><td>Parmer County<\/td><td class=\"n\">2,481<\/td><td class=\"n\">2,109<\/td><td class=\"n\">248<\/td><td class=\"n\">124<\/td><td class=\"n\">$112,637<\/td><td class=\"n\">$48,273<\/td><\/tr><tr><td>Blanco County<\/td><td class=\"n\">2,460<\/td><td class=\"n\">2,091<\/td><td class=\"n\">246<\/td><td class=\"n\">123<\/td><td class=\"n\">$111,675<\/td><td class=\"n\">$47,861<\/td><\/tr><tr><td>Ward County<\/td><td class=\"n\">2,440<\/td><td class=\"n\">2,074<\/td><td class=\"n\">244<\/td><td class=\"n\">122<\/td><td class=\"n\">$110,786<\/td><td class=\"n\">$47,480<\/td><\/tr><tr><td>Winkler County<\/td><td class=\"n\">2,403<\/td><td class=\"n\">2,042<\/td><td class=\"n\">240<\/td><td class=\"n\">120<\/td><td class=\"n\">$109,084<\/td><td class=\"n\">$46,750<\/td><\/tr><tr><td>Falls County<\/td><td class=\"n\">2,347<\/td><td class=\"n\">1,995<\/td><td class=\"n\">235<\/td><td class=\"n\">117<\/td><td class=\"n\">$106,575<\/td><td class=\"n\">$45,675<\/td><\/tr><tr><td>San Jacinto County<\/td><td class=\"n\">2,319<\/td><td class=\"n\">1,971<\/td><td class=\"n\">232<\/td><td class=\"n\">116<\/td><td class=\"n\">$105,275<\/td><td class=\"n\">$45,118<\/td><\/tr><tr><td>Hockley County<\/td><td class=\"n\">2,291<\/td><td class=\"n\">1,948<\/td><td class=\"n\">229<\/td><td class=\"n\">115<\/td><td class=\"n\">$104,031<\/td><td class=\"n\">$44,585<\/td><\/tr><tr><td>Nolan County<\/td><td class=\"n\">2,286<\/td><td class=\"n\">1,943<\/td><td class=\"n\">229<\/td><td class=\"n\">114<\/td><td class=\"n\">$103,795<\/td><td class=\"n\">$44,483<\/td><\/tr><tr><td>Leon County<\/td><td class=\"n\">2,280<\/td><td class=\"n\">1,938<\/td><td class=\"n\">228<\/td><td class=\"n\">114<\/td><td class=\"n\">$103,519<\/td><td class=\"n\">$44,365<\/td><\/tr><tr><td>Hemphill County<\/td><td class=\"n\">2,270<\/td><td class=\"n\">1,930<\/td><td class=\"n\">227<\/td><td class=\"n\">114<\/td><td class=\"n\">$103,062<\/td><td class=\"n\">$44,169<\/td><\/tr><tr><td>Burleson County<\/td><td class=\"n\">2,261<\/td><td class=\"n\">1,922<\/td><td class=\"n\">226<\/td><td class=\"n\">113<\/td><td class=\"n\">$102,633<\/td><td class=\"n\">$43,986<\/td><\/tr><tr><td>Milam County<\/td><td class=\"n\">2,224<\/td><td class=\"n\">1,891<\/td><td class=\"n\">222<\/td><td class=\"n\">111<\/td><td class=\"n\">$100,984<\/td><td class=\"n\">$43,279<\/td><\/tr><tr><td>Red River County<\/td><td class=\"n\">2,219<\/td><td class=\"n\">1,886<\/td><td class=\"n\">222<\/td><td class=\"n\">111<\/td><td class=\"n\">$100,742<\/td><td class=\"n\">$43,175<\/td><\/tr><tr><td>Jones County<\/td><td class=\"n\">2,210<\/td><td class=\"n\">1,878<\/td><td class=\"n\">221<\/td><td class=\"n\">110<\/td><td class=\"n\">$100,322<\/td><td class=\"n\">$42,995<\/td><\/tr><tr><td>La Salle County<\/td><td class=\"n\">2,199<\/td><td class=\"n\">1,869<\/td><td class=\"n\">220<\/td><td class=\"n\">110<\/td><td class=\"n\">$99,850<\/td><td class=\"n\">$42,793<\/td><\/tr><tr><td>Shelby County<\/td><td class=\"n\">2,177<\/td><td class=\"n\">1,851<\/td><td class=\"n\">218<\/td><td class=\"n\">109<\/td><td class=\"n\">$98,840<\/td><td class=\"n\">$42,360<\/td><\/tr><tr><td>Zapata County<\/td><td class=\"n\">2,090<\/td><td class=\"n\">1,777<\/td><td class=\"n\">209<\/td><td class=\"n\">105<\/td><td class=\"n\">$94,893<\/td><td class=\"n\">$40,668<\/td><\/tr><tr><td>Hamilton County<\/td><td class=\"n\">2,082<\/td><td class=\"n\">1,769<\/td><td class=\"n\">208<\/td><td class=\"n\">104<\/td><td class=\"n\">$94,504<\/td><td class=\"n\">$40,502<\/td><\/tr><tr><td>Mills County<\/td><td class=\"n\">2,074<\/td><td class=\"n\">1,762<\/td><td class=\"n\">207<\/td><td class=\"n\">104<\/td><td class=\"n\">$94,137<\/td><td class=\"n\">$40,344<\/td><\/tr><tr><td>Moore County<\/td><td class=\"n\">2,021<\/td><td class=\"n\">1,718<\/td><td class=\"n\">202<\/td><td class=\"n\">101<\/td><td class=\"n\">$91,759<\/td><td class=\"n\">$39,325<\/td><\/tr><tr><td>Live Oak County<\/td><td class=\"n\">2,009<\/td><td class=\"n\">1,708<\/td><td class=\"n\">201<\/td><td class=\"n\">100<\/td><td class=\"n\">$91,227<\/td><td class=\"n\">$39,097<\/td><\/tr><tr><td>Wilbarger County<\/td><td class=\"n\">1,933<\/td><td class=\"n\">1,643<\/td><td class=\"n\">193<\/td><td class=\"n\">97<\/td><td class=\"n\">$87,750<\/td><td class=\"n\">$37,607<\/td><\/tr><tr><td>Deaf Smith County<\/td><td class=\"n\">1,911<\/td><td class=\"n\">1,624<\/td><td class=\"n\">191<\/td><td class=\"n\">96<\/td><td class=\"n\">$86,763<\/td><td class=\"n\">$37,184<\/td><\/tr><tr><td>Fisher County<\/td><td class=\"n\">1,909<\/td><td class=\"n\">1,623<\/td><td class=\"n\">191<\/td><td class=\"n\">95<\/td><td class=\"n\">$86,680<\/td><td class=\"n\">$37,149<\/td><\/tr><tr><td>Brewster County<\/td><td class=\"n\">1,870<\/td><td class=\"n\">1,590<\/td><td class=\"n\">187<\/td><td class=\"n\">94<\/td><td class=\"n\">$84,915<\/td><td class=\"n\">$36,392<\/td><\/tr><tr><td>Callahan County<\/td><td class=\"n\">1,853<\/td><td class=\"n\">1,575<\/td><td class=\"n\">185<\/td><td class=\"n\">93<\/td><td class=\"n\">$84,123<\/td><td class=\"n\">$36,053<\/td><\/tr><tr><td>Presidio County<\/td><td class=\"n\">1,809<\/td><td class=\"n\">1,538<\/td><td class=\"n\">181<\/td><td class=\"n\">90<\/td><td class=\"n\">$82,149<\/td><td class=\"n\">$35,207<\/td><\/tr><tr><td>Dawson County<\/td><td class=\"n\">1,809<\/td><td class=\"n\">1,538<\/td><td class=\"n\">181<\/td><td class=\"n\">90<\/td><td class=\"n\">$82,135<\/td><td class=\"n\">$35,201<\/td><\/tr><tr><td>Dimmit County<\/td><td class=\"n\">1,796<\/td><td class=\"n\">1,527<\/td><td class=\"n\">180<\/td><td class=\"n\">90<\/td><td class=\"n\">$81,555<\/td><td class=\"n\">$34,952<\/td><\/tr><tr><td>Lavaca County<\/td><td class=\"n\">1,789<\/td><td class=\"n\">1,521<\/td><td class=\"n\">179<\/td><td class=\"n\">89<\/td><td class=\"n\">$81,242<\/td><td class=\"n\">$34,818<\/td><\/tr><tr><td>Loving County<\/td><td class=\"n\">1,784<\/td><td class=\"n\">1,516<\/td><td class=\"n\">178<\/td><td class=\"n\">89<\/td><td class=\"n\">$80,982<\/td><td class=\"n\">$34,706<\/td><\/tr><tr><td>Comanche County<\/td><td class=\"n\">1,716<\/td><td class=\"n\">1,458<\/td><td class=\"n\">172<\/td><td class=\"n\">86<\/td><td class=\"n\">$77,895<\/td><td class=\"n\">$33,383<\/td><\/tr><tr><td>Martin County<\/td><td class=\"n\">1,652<\/td><td class=\"n\">1,404<\/td><td class=\"n\">165<\/td><td class=\"n\">83<\/td><td class=\"n\">$75,008<\/td><td class=\"n\">$32,146<\/td><\/tr><tr><td>Ochiltree County<\/td><td class=\"n\">1,638<\/td><td class=\"n\">1,392<\/td><td class=\"n\">164<\/td><td class=\"n\">82<\/td><td class=\"n\">$74,355<\/td><td class=\"n\">$31,866<\/td><\/tr><tr><td>Tyler County<\/td><td class=\"n\">1,615<\/td><td class=\"n\">1,372<\/td><td class=\"n\">161<\/td><td class=\"n\">81<\/td><td class=\"n\">$73,305<\/td><td class=\"n\">$31,416<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">1,588<\/td><td class=\"n\">1,350<\/td><td class=\"n\">159<\/td><td class=\"n\">79<\/td><td class=\"n\">$72,093<\/td><td class=\"n\">$30,897<\/td><\/tr><tr><td>Camp County<\/td><td class=\"n\">1,510<\/td><td class=\"n\">1,283<\/td><td class=\"n\">151<\/td><td class=\"n\">75<\/td><td class=\"n\">$68,550<\/td><td class=\"n\">$29,379<\/td><\/tr><tr><td>Morris County<\/td><td class=\"n\">1,381<\/td><td class=\"n\">1,174<\/td><td class=\"n\">138<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,705<\/td><td class=\"n\">$26,873<\/td><\/tr><tr><td>Terry County<\/td><td class=\"n\">1,338<\/td><td class=\"n\">1,138<\/td><td class=\"n\">134<\/td><td class=\"n\">67<\/td><td class=\"n\">$60,760<\/td><td class=\"n\">$26,040<\/td><\/tr><tr><td>Crane County<\/td><td class=\"n\">1,281<\/td><td class=\"n\">1,089<\/td><td class=\"n\">128<\/td><td class=\"n\">64<\/td><td class=\"n\">$58,148<\/td><td class=\"n\">$24,920<\/td><\/tr><tr><td>Yoakum County<\/td><td class=\"n\">1,260<\/td><td class=\"n\">1,071<\/td><td class=\"n\">126<\/td><td class=\"n\">63<\/td><td class=\"n\">$57,217<\/td><td class=\"n\">$24,522<\/td><\/tr><tr><td>San Saba County<\/td><td class=\"n\">1,258<\/td><td class=\"n\">1,069<\/td><td class=\"n\">126<\/td><td class=\"n\">63<\/td><td class=\"n\">$57,119<\/td><td class=\"n\">$24,480<\/td><\/tr><tr><td>Archer County<\/td><td class=\"n\">1,258<\/td><td class=\"n\">1,069<\/td><td class=\"n\">126<\/td><td class=\"n\">63<\/td><td class=\"n\">$57,116<\/td><td class=\"n\">$24,478<\/td><\/tr><tr><td>Collingsworth County<\/td><td class=\"n\">1,257<\/td><td class=\"n\">1,069<\/td><td class=\"n\">126<\/td><td class=\"n\">63<\/td><td class=\"n\">$57,083<\/td><td class=\"n\">$24,464<\/td><\/tr><tr><td>Refugio County<\/td><td class=\"n\">1,253<\/td><td class=\"n\">1,065<\/td><td class=\"n\">125<\/td><td class=\"n\">63<\/td><td class=\"n\">$56,902<\/td><td class=\"n\">$24,386<\/td><\/tr><tr><td>Bailey County<\/td><td class=\"n\">1,245<\/td><td class=\"n\">1,058<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,502<\/td><td class=\"n\">$24,215<\/td><\/tr><tr><td>Somervell County<\/td><td class=\"n\">1,227<\/td><td class=\"n\">1,043<\/td><td class=\"n\">123<\/td><td class=\"n\">61<\/td><td class=\"n\">$55,710<\/td><td class=\"n\">$23,876<\/td><\/tr><tr><td>Reagan County<\/td><td class=\"n\">1,175<\/td><td class=\"n\">999<\/td><td class=\"n\">118<\/td><td class=\"n\">59<\/td><td class=\"n\">$53,362<\/td><td class=\"n\">$22,869<\/td><\/tr><tr><td>Childress County<\/td><td class=\"n\">1,151<\/td><td class=\"n\">979<\/td><td class=\"n\">115<\/td><td class=\"n\">58<\/td><td class=\"n\">$52,273<\/td><td class=\"n\">$22,403<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">1,143<\/td><td class=\"n\">972<\/td><td class=\"n\">114<\/td><td class=\"n\">57<\/td><td class=\"n\">$51,893<\/td><td class=\"n\">$22,240<\/td><\/tr><tr><td>Brooks County<\/td><td class=\"n\">1,114<\/td><td class=\"n\">947<\/td><td class=\"n\">111<\/td><td class=\"n\">56<\/td><td class=\"n\">$50,591<\/td><td class=\"n\">$21,682<\/td><\/tr><tr><td>Runnels County<\/td><td class=\"n\">1,096<\/td><td class=\"n\">931<\/td><td class=\"n\">110<\/td><td class=\"n\">55<\/td><td class=\"n\">$49,739<\/td><td class=\"n\">$21,317<\/td><\/tr><tr><td>Rains County<\/td><td class=\"n\">1,069<\/td><td class=\"n\">908<\/td><td class=\"n\">107<\/td><td class=\"n\">53<\/td><td class=\"n\">$48,515<\/td><td class=\"n\">$20,792<\/td><\/tr><tr><td>Goliad County<\/td><td class=\"n\">1,053<\/td><td class=\"n\">895<\/td><td class=\"n\">105<\/td><td class=\"n\">53<\/td><td class=\"n\">$47,784<\/td><td class=\"n\">$20,479<\/td><\/tr><tr><td>Jeff Davis County<\/td><td class=\"n\">1,033<\/td><td class=\"n\">878<\/td><td class=\"n\">103<\/td><td class=\"n\">52<\/td><td class=\"n\">$46,883<\/td><td class=\"n\">$20,093<\/td><\/tr><tr><td>Hudspeth County<\/td><td class=\"n\">980<\/td><td class=\"n\">833<\/td><td class=\"n\">98<\/td><td class=\"n\">49<\/td><td class=\"n\">$44,496<\/td><td class=\"n\">$19,070<\/td><\/tr><tr><td>Robertson County<\/td><td class=\"n\">909<\/td><td class=\"n\">773<\/td><td class=\"n\">91<\/td><td class=\"n\">45<\/td><td class=\"n\">$41,273<\/td><td class=\"n\">$17,688<\/td><\/tr><tr><td>Floyd County<\/td><td class=\"n\">904<\/td><td class=\"n\">768<\/td><td class=\"n\">90<\/td><td class=\"n\">45<\/td><td class=\"n\">$41,041<\/td><td class=\"n\">$17,589<\/td><\/tr><tr><td>Crosby County<\/td><td class=\"n\">873<\/td><td class=\"n\">742<\/td><td class=\"n\">87<\/td><td class=\"n\">44<\/td><td class=\"n\">$39,615<\/td><td class=\"n\">$16,978<\/td><\/tr><tr><td>McCulloch County<\/td><td class=\"n\">837<\/td><td class=\"n\">711<\/td><td class=\"n\">84<\/td><td class=\"n\">42<\/td><td class=\"n\">$37,984<\/td><td class=\"n\">$16,279<\/td><\/tr><tr><td>Haskell County<\/td><td class=\"n\">836<\/td><td class=\"n\">711<\/td><td class=\"n\">84<\/td><td class=\"n\">42<\/td><td class=\"n\">$37,949<\/td><td class=\"n\">$16,264<\/td><\/tr><tr><td>Garza County<\/td><td class=\"n\">787<\/td><td class=\"n\">669<\/td><td class=\"n\">79<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,748<\/td><td class=\"n\">$15,321<\/td><\/tr><tr><td>Sutton County<\/td><td class=\"n\">786<\/td><td class=\"n\">668<\/td><td class=\"n\">79<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,664<\/td><td class=\"n\">$15,285<\/td><\/tr><tr><td>Stephens County<\/td><td class=\"n\">775<\/td><td class=\"n\">659<\/td><td class=\"n\">78<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,192<\/td><td class=\"n\">$15,082<\/td><\/tr><tr><td>Newton County<\/td><td class=\"n\">767<\/td><td class=\"n\">652<\/td><td class=\"n\">77<\/td><td class=\"n\">38<\/td><td class=\"n\">$34,805<\/td><td class=\"n\">$14,916<\/td><\/tr><tr><td>Jack County<\/td><td class=\"n\">714<\/td><td class=\"n\">607<\/td><td class=\"n\">71<\/td><td class=\"n\">36<\/td><td class=\"n\">$32,407<\/td><td class=\"n\">$13,889<\/td><\/tr><tr><td>Swisher County<\/td><td class=\"n\">667<\/td><td class=\"n\">567<\/td><td class=\"n\">67<\/td><td class=\"n\">33<\/td><td class=\"n\">$30,285<\/td><td class=\"n\">$12,979<\/td><\/tr><tr><td>Sabine County<\/td><td class=\"n\">667<\/td><td class=\"n\">567<\/td><td class=\"n\">67<\/td><td class=\"n\">33<\/td><td class=\"n\">$30,275<\/td><td class=\"n\">$12,975<\/td><\/tr><tr><td>Kimble County<\/td><td class=\"n\">643<\/td><td class=\"n\">547<\/td><td class=\"n\">64<\/td><td class=\"n\">32<\/td><td class=\"n\">$29,196<\/td><td class=\"n\">$12,513<\/td><\/tr><tr><td>Hansford County<\/td><td class=\"n\">596<\/td><td class=\"n\">507<\/td><td class=\"n\">60<\/td><td class=\"n\">30<\/td><td class=\"n\">$27,058<\/td><td class=\"n\">$11,596<\/td><\/tr><tr><td>Lynn County<\/td><td class=\"n\">549<\/td><td class=\"n\">466<\/td><td class=\"n\">55<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,903<\/td><td class=\"n\">$10,673<\/td><\/tr><tr><td>Wheeler County<\/td><td class=\"n\">525<\/td><td class=\"n\">446<\/td><td class=\"n\">53<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,846<\/td><td class=\"n\">$10,220<\/td><\/tr><tr><td>Dickens County<\/td><td class=\"n\">518<\/td><td class=\"n\">441<\/td><td class=\"n\">52<\/td><td class=\"n\">26<\/td><td class=\"n\">$23,533<\/td><td class=\"n\">$10,085<\/td><\/tr><tr><td>Jim Hogg County<\/td><td class=\"n\">436<\/td><td class=\"n\">371<\/td><td class=\"n\">44<\/td><td class=\"n\">22<\/td><td class=\"n\">$19,791<\/td><td class=\"n\">$8,482<\/td><\/tr><tr><td>Kent County<\/td><td class=\"n\">428<\/td><td class=\"n\">364<\/td><td class=\"n\">43<\/td><td class=\"n\">21<\/td><td class=\"n\">$19,434<\/td><td class=\"n\">$8,329<\/td><\/tr><tr><td>Shackelford County<\/td><td class=\"n\">413<\/td><td class=\"n\">351<\/td><td class=\"n\">41<\/td><td class=\"n\">21<\/td><td class=\"n\">$18,727<\/td><td class=\"n\">$8,026<\/td><\/tr><tr><td>Crockett County<\/td><td class=\"n\">403<\/td><td class=\"n\">342<\/td><td class=\"n\">40<\/td><td class=\"n\">20<\/td><td class=\"n\">$18,276<\/td><td class=\"n\">$7,832<\/td><\/tr><tr><td>Hardeman County<\/td><td class=\"n\">361<\/td><td class=\"n\">307<\/td><td class=\"n\">36<\/td><td class=\"n\">18<\/td><td class=\"n\">$16,394<\/td><td class=\"n\">$7,026<\/td><\/tr><tr><td>Real County<\/td><td class=\"n\">340<\/td><td class=\"n\">289<\/td><td class=\"n\">34<\/td><td class=\"n\">17<\/td><td class=\"n\">$15,421<\/td><td class=\"n\">$6,609<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">314<\/td><td class=\"n\">267<\/td><td class=\"n\">31<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,236<\/td><td class=\"n\">$6,101<\/td><\/tr><tr><td>Glasscock County<\/td><td class=\"n\">311<\/td><td class=\"n\">265<\/td><td class=\"n\">31<\/td><td class=\"n\">16<\/td><td class=\"n\">$14,136<\/td><td class=\"n\">$6,058<\/td><\/tr><tr><td>Delta County<\/td><td class=\"n\">303<\/td><td class=\"n\">258<\/td><td class=\"n\">30<\/td><td class=\"n\">15<\/td><td class=\"n\">$13,774<\/td><td class=\"n\">$5,903<\/td><\/tr><tr><td>Carson County<\/td><td class=\"n\">296<\/td><td class=\"n\">251<\/td><td class=\"n\">30<\/td><td class=\"n\">15<\/td><td class=\"n\">$13,417<\/td><td class=\"n\">$5,750<\/td><\/tr><tr><td>Kinney County<\/td><td class=\"n\">282<\/td><td class=\"n\">240<\/td><td class=\"n\">28<\/td><td class=\"n\">14<\/td><td class=\"n\">$12,800<\/td><td class=\"n\">$5,486<\/td><\/tr><tr><td>Schleicher County<\/td><td class=\"n\">273<\/td><td class=\"n\">232<\/td><td class=\"n\">27<\/td><td class=\"n\">14<\/td><td class=\"n\">$12,413<\/td><td class=\"n\">$5,320<\/td><\/tr><tr><td>Mason County<\/td><td class=\"n\">259<\/td><td class=\"n\">220<\/td><td class=\"n\">26<\/td><td class=\"n\">13<\/td><td class=\"n\">$11,746<\/td><td class=\"n\">$5,034<\/td><\/tr><tr><td>Concho County<\/td><td class=\"n\">250<\/td><td class=\"n\">212<\/td><td class=\"n\">25<\/td><td class=\"n\">12<\/td><td class=\"n\">$11,340<\/td><td class=\"n\">$4,860<\/td><\/tr><tr><td>Sherman County<\/td><td class=\"n\">248<\/td><td class=\"n\">211<\/td><td class=\"n\">25<\/td><td class=\"n\">12<\/td><td class=\"n\">$11,264<\/td><td class=\"n\">$4,827<\/td><\/tr><tr><td>Edwards County<\/td><td class=\"n\">217<\/td><td class=\"n\">185<\/td><td class=\"n\">22<\/td><td class=\"n\">11<\/td><td class=\"n\">$9,870<\/td><td class=\"n\">$4,230<\/td><\/tr><tr><td>Cochran County<\/td><td class=\"n\">214<\/td><td class=\"n\">182<\/td><td class=\"n\">21<\/td><td class=\"n\">11<\/td><td class=\"n\">$9,708<\/td><td class=\"n\">$4,160<\/td><\/tr><tr><td>Oldham County<\/td><td class=\"n\">212<\/td><td class=\"n\">180<\/td><td class=\"n\">21<\/td><td class=\"n\">11<\/td><td class=\"n\">$9,623<\/td><td class=\"n\">$4,124<\/td><\/tr><tr><td>Armstrong County<\/td><td class=\"n\">203<\/td><td class=\"n\">172<\/td><td class=\"n\">20<\/td><td class=\"n\">10<\/td><td class=\"n\">$9,203<\/td><td class=\"n\">$3,944<\/td><\/tr><tr><td>Throckmorton County<\/td><td class=\"n\">202<\/td><td class=\"n\">172<\/td><td class=\"n\">20<\/td><td class=\"n\">10<\/td><td class=\"n\">$9,168<\/td><td class=\"n\">$3,929<\/td><\/tr><tr><td>Coke County<\/td><td class=\"n\">169<\/td><td class=\"n\">144<\/td><td class=\"n\">17<\/td><td class=\"n\">8.5<\/td><td class=\"n\">$7,679<\/td><td class=\"n\">$3,291<\/td><\/tr><tr><td>Terrell County<\/td><td class=\"n\">160<\/td><td class=\"n\">136<\/td><td class=\"n\">16<\/td><td class=\"n\">8.0<\/td><td class=\"n\">$7,247<\/td><td class=\"n\">$3,106<\/td><\/tr><tr><td>Hall County<\/td><td class=\"n\">145<\/td><td class=\"n\">124<\/td><td class=\"n\">15<\/td><td class=\"n\">7.3<\/td><td class=\"n\">$6,601<\/td><td class=\"n\">$2,829<\/td><\/tr><tr><td>Kenedy County<\/td><td class=\"n\">133<\/td><td class=\"n\">113<\/td><td class=\"n\">13<\/td><td class=\"n\">6.7<\/td><td class=\"n\">$6,049<\/td><td class=\"n\">$2,592<\/td><\/tr><tr><td>Baylor County<\/td><td class=\"n\">133<\/td><td class=\"n\">113<\/td><td class=\"n\">13<\/td><td class=\"n\">6.7<\/td><td class=\"n\">$6,049<\/td><td class=\"n\">$2,593<\/td><\/tr><tr><td>Knox County<\/td><td class=\"n\">123<\/td><td class=\"n\">105<\/td><td class=\"n\">12<\/td><td class=\"n\">6.2<\/td><td class=\"n\">$5,593<\/td><td class=\"n\">$2,397<\/td><\/tr><tr><td>Cottle County<\/td><td class=\"n\">106<\/td><td class=\"n\">90<\/td><td class=\"n\">11<\/td><td class=\"n\">5.3<\/td><td class=\"n\">$4,830<\/td><td class=\"n\">$2,070<\/td><\/tr><tr><td>Menard County<\/td><td class=\"n\">95<\/td><td class=\"n\">80<\/td><td class=\"n\">9.5<\/td><td class=\"n\">4.7<\/td><td class=\"n\">$4,292<\/td><td class=\"n\">$1,839<\/td><\/tr><tr><td>Motley County<\/td><td class=\"n\">85<\/td><td class=\"n\">72<\/td><td class=\"n\">8.5<\/td><td class=\"n\">4.2<\/td><td class=\"n\">$3,837<\/td><td class=\"n\">$1,644<\/td><\/tr><tr><td>Briscoe County<\/td><td class=\"n\">83<\/td><td class=\"n\">70<\/td><td class=\"n\">8.3<\/td><td class=\"n\">4.1<\/td><td class=\"n\">$3,764<\/td><td class=\"n\">$1,613<\/td><\/tr><tr><td>Irion County<\/td><td class=\"n\">69<\/td><td class=\"n\">59<\/td><td class=\"n\">6.9<\/td><td class=\"n\">3.4<\/td><td class=\"n\">$3,131<\/td><td class=\"n\">$1,342<\/td><\/tr><tr><td>Lipscomb County<\/td><td class=\"n\">66<\/td><td class=\"n\">56<\/td><td class=\"n\">6.6<\/td><td class=\"n\">3.3<\/td><td class=\"n\">$2,983<\/td><td class=\"n\">$1,279<\/td><\/tr><tr><td>Stonewall County<\/td><td class=\"n\">64<\/td><td class=\"n\">54<\/td><td class=\"n\">6.4<\/td><td class=\"n\">3.2<\/td><td class=\"n\">$2,892<\/td><td class=\"n\">$1,239<\/td><\/tr><tr><td>King County<\/td><td class=\"n\">57<\/td><td class=\"n\">48<\/td><td class=\"n\">5.7<\/td><td class=\"n\">2.8<\/td><td class=\"n\">$2,570<\/td><td class=\"n\">$1,101<\/td><\/tr><tr><td>Foard County<\/td><td class=\"n\">53<\/td><td class=\"n\">45<\/td><td class=\"n\">5.3<\/td><td class=\"n\">2.6<\/td><td class=\"n\">$2,389<\/td><td class=\"n\">$1,024<\/td><\/tr><tr><td>Roberts County<\/td><td class=\"n\">43<\/td><td class=\"n\">37<\/td><td class=\"n\">4.3<\/td><td class=\"n\">2.2<\/td><td class=\"n\">$1,973<\/td><td class=\"n\">$846<\/td><\/tr><tr><td>Sterling County<\/td><td class=\"n\">40<\/td><td class=\"n\">34<\/td><td class=\"n\">4.0<\/td><td class=\"n\">2.0<\/td><td class=\"n\">$1,828<\/td><td class=\"n\">$783<\/td><\/tr><tr><td>Hartley County<\/td><td class=\"n\">24<\/td><td class=\"n\">20<\/td><td class=\"n\">2.4<\/td><td class=\"n\">1.2<\/td><td class=\"n\">$1,094<\/td><td class=\"n\">$469<\/td><\/tr><tr><td>McMullen County<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">0.0<\/td><td class=\"n\">$0<\/td><td class=\"n\">$0<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-u\">U<\/h3><details class=\"sds-state\" id=\"utah\"><summary>Utah Spend Data<\/summary><div class=\"sds-state-body\"><h3>Utah Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $45.30 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $130.3 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 698,387<\/li><li><strong>2026 male fan accounts:<\/strong> 593,629 accounts &amp; $38.5 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 69,839 accounts &amp; $4.53 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 34,919 accounts &amp; $2.26 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $31.7 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $13.6 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $176,458<\/li><li><strong>National rank (per-capita):<\/strong> #40<\/li><li><strong>National rank (total):<\/strong> #33<\/li><li><strong>Change vs FY2025:<\/strong> +3.6%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 29<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-utah-5\">Cities in Utah (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Salt Lake City<\/td><td class=\"n\">$14.93 million<\/td><td class=\"n\">$952,303<\/td><td class=\"n down\">-2.3%<\/td><td class=\"n\">$15.28 million<\/td><td class=\"n\">$45.05 million<\/td><td class=\"n\">34<\/td><\/tr><tr><td class=\"r\">2<\/td><td>West Valley City<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">$253,772<\/td><td class=\"n down\">-3.2%<\/td><td class=\"n\">$2.86 million<\/td><td class=\"n\">$8.23 million<\/td><td class=\"n\">109<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Orem<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$159,784<\/td><td class=\"n up\">+1.0%<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">161<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Provo<\/td><td class=\"n\">$923,179<\/td><td class=\"n\">$102,269<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$936,800<\/td><td class=\"n\">$2.85 million<\/td><td class=\"n\">166<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Sandy<\/td><td class=\"n\">$514,595<\/td><td class=\"n\">$60,505<\/td><td class=\"n down\">-21.1%<\/td><td class=\"n\">$652,058<\/td><td class=\"n\">$2.37 million<\/td><td class=\"n\">167<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Utah cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Salt Lake City<\/td><td class=\"n\">230,165<\/td><td class=\"n\">195,640<\/td><td class=\"n\">23,016<\/td><td class=\"n\">11,508<\/td><td class=\"n\">$10.4 million<\/td><td class=\"n\">$4.48 million<\/td><\/tr><tr><td>West Valley City<\/td><td class=\"n\">42,775<\/td><td class=\"n\">36,359<\/td><td class=\"n\">4,278<\/td><td class=\"n\">2,139<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">$832,280<\/td><\/tr><tr><td>Orem<\/td><td class=\"n\">17,478<\/td><td class=\"n\">14,856<\/td><td class=\"n\">1,748<\/td><td class=\"n\">874<\/td><td class=\"n\">$793,502<\/td><td class=\"n\">$340,072<\/td><\/tr><tr><td>Provo<\/td><td class=\"n\">14,234<\/td><td class=\"n\">12,099<\/td><td class=\"n\">1,423<\/td><td class=\"n\">712<\/td><td class=\"n\">$646,226<\/td><td class=\"n\">$276,954<\/td><\/tr><tr><td>Sandy<\/td><td class=\"n\">7,934<\/td><td class=\"n\">6,744<\/td><td class=\"n\">793<\/td><td class=\"n\">397<\/td><td class=\"n\">$360,217<\/td><td class=\"n\">$154,379<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-utah-29\">Counties in Utah (29), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Summit County<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$242,371<\/td><td class=\"n up\">+28.5%<\/td><td class=\"n\">$799,891<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">355<\/td><td class=\"n\">752<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Salt Lake County<\/td><td class=\"n\">$22.93 million<\/td><td class=\"n\">$237,384<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$22.14 million<\/td><td class=\"n\">$65.79 million<\/td><td class=\"n\">391<\/td><td class=\"n\">36<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Emery County<\/td><td class=\"n\">$287,156<\/td><td class=\"n\">$208,997<\/td><td class=\"n up\">+32.8%<\/td><td class=\"n\">$216,256<\/td><td class=\"n\">$482,122<\/td><td class=\"n\">819<\/td><td class=\"n\">1689<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Duchesne County<\/td><td class=\"n\">$414,600<\/td><td class=\"n\">$197,802<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$351,667<\/td><td class=\"n\">$948,783<\/td><td class=\"n\">1036<\/td><td class=\"n\">1374<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Morgan County<\/td><td class=\"n\">$266,514<\/td><td class=\"n\">$189,062<\/td><td class=\"n up\">+40.5%<\/td><td class=\"n\">$189,689<\/td><td class=\"n\">$404,094<\/td><td class=\"n\">1313<\/td><td class=\"n\">1750<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Uintah County<\/td><td class=\"n\">$612,982<\/td><td class=\"n\">$185,004<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$591,348<\/td><td class=\"n\">$1.77 million<\/td><td class=\"n\">1443<\/td><td class=\"n\">1074<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Grand County<\/td><td class=\"n\">$161,094<\/td><td class=\"n\">$173,688<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$146,552<\/td><td class=\"n\">$420,698<\/td><td class=\"n\">1754<\/td><td class=\"n\">2086<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Sevier County<\/td><td class=\"n\">$316,684<\/td><td class=\"n\">$168,686<\/td><td class=\"n up\">+20.5%<\/td><td class=\"n\">$262,821<\/td><td class=\"n\">$633,187<\/td><td class=\"n\">1874<\/td><td class=\"n\">1617<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Carbon County<\/td><td class=\"n\">$285,224<\/td><td class=\"n\">$167,966<\/td><td class=\"n up\">+14.2%<\/td><td class=\"n\">$249,680<\/td><td class=\"n\">$680,080<\/td><td class=\"n\">1897<\/td><td class=\"n\">1695<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Rich County<\/td><td class=\"n\">$34,501<\/td><td class=\"n\">$163,170<\/td><td class=\"n up\">+22.0%<\/td><td class=\"n\">$28,282<\/td><td class=\"n\">$73,070<\/td><td class=\"n\">2040<\/td><td class=\"n\">2807<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Kane County<\/td><td class=\"n\">$104,784<\/td><td class=\"n\">$161,539<\/td><td class=\"n up\">+15.7%<\/td><td class=\"n\">$90,559<\/td><td class=\"n\">$234,362<\/td><td class=\"n\">2085<\/td><td class=\"n\">2374<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Weber County<\/td><td class=\"n\">$3.52 million<\/td><td class=\"n\">$161,446<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$3.37 million<\/td><td class=\"n\">$10.40 million<\/td><td class=\"n\">2087<\/td><td class=\"n\">275<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Sanpete County<\/td><td class=\"n\">$393,361<\/td><td class=\"n\">$161,320<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$378,806<\/td><td class=\"n\">$785,076<\/td><td class=\"n\">2094<\/td><td class=\"n\">1425<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Daggett County<\/td><td class=\"n\">$4,458<\/td><td class=\"n\">$160,348<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$4,285<\/td><td class=\"n\">$17,969<\/td><td class=\"n\">2118<\/td><td class=\"n\">3042<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Piute County<\/td><td class=\"n\">$3,899<\/td><td class=\"n\">$157,505<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$3,428<\/td><td class=\"n\">$9,621<\/td><td class=\"n\">2187<\/td><td class=\"n\">3050<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Wayne County<\/td><td class=\"n\">$5,759<\/td><td class=\"n\">$153,447<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$5,428<\/td><td class=\"n\">$18,466<\/td><td class=\"n\">2283<\/td><td class=\"n\">3029<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Garfield County<\/td><td class=\"n\">$36,938<\/td><td class=\"n\">$153,133<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$35,709<\/td><td class=\"n\">$92,179<\/td><td class=\"n\">2295<\/td><td class=\"n\">2791<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Juab County<\/td><td class=\"n\">$123,642<\/td><td class=\"n\">$149,565<\/td><td class=\"n up\">+14.2%<\/td><td class=\"n\">$108,271<\/td><td class=\"n\">$298,978<\/td><td class=\"n\">2368<\/td><td class=\"n\">2268<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Box Elder County<\/td><td class=\"n\">$714,623<\/td><td class=\"n\">$147,458<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$688,478<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">2408<\/td><td class=\"n\">972<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Millard County<\/td><td class=\"n\">$116,270<\/td><td class=\"n\">$146,044<\/td><td class=\"n down\">-7.9%<\/td><td class=\"n\">$126,269<\/td><td class=\"n\">$411,910<\/td><td class=\"n\">2431<\/td><td class=\"n\">2308<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Iron County<\/td><td class=\"n\">$714,227<\/td><td class=\"n\">$144,737<\/td><td class=\"n up\">+1.2%<\/td><td class=\"n\">$705,619<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">2459<\/td><td class=\"n\">974<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Beaver County<\/td><td class=\"n\">$29,459<\/td><td class=\"n\">$143,104<\/td><td class=\"n down\">-5.4%<\/td><td class=\"n\">$31,139<\/td><td class=\"n\">$101,548<\/td><td class=\"n\">2481<\/td><td class=\"n\">2843<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Tooele County<\/td><td class=\"n\">$829,764<\/td><td class=\"n\">$132,589<\/td><td class=\"n up\">+5.6%<\/td><td class=\"n\">$785,608<\/td><td class=\"n\">$2.60 million<\/td><td class=\"n\">2644<\/td><td class=\"n\">880<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Washington County<\/td><td class=\"n\">$2.12 million<\/td><td class=\"n\">$131,637<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$5.74 million<\/td><td class=\"n\">2655<\/td><td class=\"n\">431<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Wasatch County<\/td><td class=\"n\">$290,702<\/td><td class=\"n\">$127,297<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$286,533<\/td><td class=\"n\">$809,200<\/td><td class=\"n\">2721<\/td><td class=\"n\">1680<\/td><\/tr><tr><td class=\"r\">26<\/td><td>San Juan County<\/td><td class=\"n\">$14,861<\/td><td class=\"n\">$117,618<\/td><td class=\"n down\">-75.6%<\/td><td class=\"n\">$60,849<\/td><td class=\"n\">$289,148<\/td><td class=\"n\">2827<\/td><td class=\"n\">2957<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Cache County<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$106,421<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$3.44 million<\/td><td class=\"n\">2965<\/td><td class=\"n\">738<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Utah County<\/td><td class=\"n\">$6.03 million<\/td><td class=\"n\">$103,763<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$5.80 million<\/td><td class=\"n\">$17.36 million<\/td><td class=\"n\">2989<\/td><td class=\"n\">171<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Davis County<\/td><td class=\"n\">$2.83 million<\/td><td class=\"n\">$100,289<\/td><td class=\"n down\">-11.9%<\/td><td class=\"n\">$3.22 million<\/td><td class=\"n\">$10.65 million<\/td><td class=\"n\">3017<\/td><td class=\"n\">336<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Utah counties (29), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Salt Lake County<\/td><td class=\"n\">353,617<\/td><td class=\"n\">300,575<\/td><td class=\"n\">35,362<\/td><td class=\"n\">17,681<\/td><td class=\"n\">$16.1 million<\/td><td class=\"n\">$6.88 million<\/td><\/tr><tr><td>Utah County<\/td><td class=\"n\">92,982<\/td><td class=\"n\">79,035<\/td><td class=\"n\">9,298<\/td><td class=\"n\">4,649<\/td><td class=\"n\">$4.22 million<\/td><td class=\"n\">$1.81 million<\/td><\/tr><tr><td>Weber County<\/td><td class=\"n\">54,261<\/td><td class=\"n\">46,122<\/td><td class=\"n\">5,426<\/td><td class=\"n\">2,713<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$1.06 million<\/td><\/tr><tr><td>Davis County<\/td><td class=\"n\">43,711<\/td><td class=\"n\">37,155<\/td><td class=\"n\">4,371<\/td><td class=\"n\">2,186<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$850,491<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">32,753<\/td><td class=\"n\">27,840<\/td><td class=\"n\">3,275<\/td><td class=\"n\">1,638<\/td><td class=\"n\">$1.49 million<\/td><td class=\"n\">$637,273<\/td><\/tr><tr><td>Cache County<\/td><td class=\"n\">16,375<\/td><td class=\"n\">13,919<\/td><td class=\"n\">1,637<\/td><td class=\"n\">819<\/td><td class=\"n\">$743,415<\/td><td class=\"n\">$318,606<\/td><\/tr><tr><td>Summit County<\/td><td class=\"n\">15,853<\/td><td class=\"n\">13,475<\/td><td class=\"n\">1,585<\/td><td class=\"n\">793<\/td><td class=\"n\">$719,714<\/td><td class=\"n\">$308,449<\/td><\/tr><tr><td>Tooele County<\/td><td class=\"n\">12,794<\/td><td class=\"n\">10,875<\/td><td class=\"n\">1,279<\/td><td class=\"n\">640<\/td><td class=\"n\">$580,835<\/td><td class=\"n\">$248,929<\/td><\/tr><tr><td>Box Elder County<\/td><td class=\"n\">11,018<\/td><td class=\"n\">9,366<\/td><td class=\"n\">1,102<\/td><td class=\"n\">551<\/td><td class=\"n\">$500,236<\/td><td class=\"n\">$214,387<\/td><\/tr><tr><td>Iron County<\/td><td class=\"n\">11,012<\/td><td class=\"n\">9,361<\/td><td class=\"n\">1,101<\/td><td class=\"n\">551<\/td><td class=\"n\">$499,959<\/td><td class=\"n\">$214,268<\/td><\/tr><tr><td>Uintah County<\/td><td class=\"n\">9,451<\/td><td class=\"n\">8,034<\/td><td class=\"n\">945<\/td><td class=\"n\">473<\/td><td class=\"n\">$429,087<\/td><td class=\"n\">$183,895<\/td><\/tr><tr><td>Duchesne County<\/td><td class=\"n\">6,393<\/td><td class=\"n\">5,434<\/td><td class=\"n\">639<\/td><td class=\"n\">320<\/td><td class=\"n\">$290,220<\/td><td class=\"n\">$124,380<\/td><\/tr><tr><td>Sanpete County<\/td><td class=\"n\">6,065<\/td><td class=\"n\">5,155<\/td><td class=\"n\">607<\/td><td class=\"n\">303<\/td><td class=\"n\">$275,353<\/td><td class=\"n\">$118,008<\/td><\/tr><tr><td>Sevier County<\/td><td class=\"n\">4,883<\/td><td class=\"n\">4,150<\/td><td class=\"n\">488<\/td><td class=\"n\">244<\/td><td class=\"n\">$221,679<\/td><td class=\"n\">$95,005<\/td><\/tr><tr><td>Wasatch County<\/td><td class=\"n\">4,482<\/td><td class=\"n\">3,810<\/td><td class=\"n\">448<\/td><td class=\"n\">224<\/td><td class=\"n\">$203,492<\/td><td class=\"n\">$87,211<\/td><\/tr><tr><td>Emery County<\/td><td class=\"n\">4,428<\/td><td class=\"n\">3,763<\/td><td class=\"n\">443<\/td><td class=\"n\">221<\/td><td class=\"n\">$201,009<\/td><td class=\"n\">$86,147<\/td><\/tr><tr><td>Carbon County<\/td><td class=\"n\">4,398<\/td><td class=\"n\">3,738<\/td><td class=\"n\">440<\/td><td class=\"n\">220<\/td><td class=\"n\">$199,657<\/td><td class=\"n\">$85,567<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">4,109<\/td><td class=\"n\">3,493<\/td><td class=\"n\">411<\/td><td class=\"n\">205<\/td><td class=\"n\">$186,560<\/td><td class=\"n\">$79,954<\/td><\/tr><tr><td>Grand County<\/td><td class=\"n\">2,484<\/td><td class=\"n\">2,111<\/td><td class=\"n\">248<\/td><td class=\"n\">124<\/td><td class=\"n\">$112,766<\/td><td class=\"n\">$48,328<\/td><\/tr><tr><td>Juab County<\/td><td class=\"n\">1,906<\/td><td class=\"n\">1,620<\/td><td class=\"n\">191<\/td><td class=\"n\">95<\/td><td class=\"n\">$86,549<\/td><td class=\"n\">$37,093<\/td><\/tr><tr><td>Millard County<\/td><td class=\"n\">1,793<\/td><td class=\"n\">1,524<\/td><td class=\"n\">179<\/td><td class=\"n\">90<\/td><td class=\"n\">$81,389<\/td><td class=\"n\">$34,881<\/td><\/tr><tr><td>Kane County<\/td><td class=\"n\">1,616<\/td><td class=\"n\">1,373<\/td><td class=\"n\">162<\/td><td class=\"n\">81<\/td><td class=\"n\">$73,349<\/td><td class=\"n\">$31,435<\/td><\/tr><tr><td>Garfield County<\/td><td class=\"n\">570<\/td><td class=\"n\">484<\/td><td class=\"n\">57<\/td><td class=\"n\">28<\/td><td class=\"n\">$25,857<\/td><td class=\"n\">$11,081<\/td><\/tr><tr><td>Rich County<\/td><td class=\"n\">532<\/td><td class=\"n\">452<\/td><td class=\"n\">53<\/td><td class=\"n\">27<\/td><td class=\"n\">$24,151<\/td><td class=\"n\">$10,350<\/td><\/tr><tr><td>Beaver County<\/td><td class=\"n\">454<\/td><td class=\"n\">386<\/td><td class=\"n\">45<\/td><td class=\"n\">23<\/td><td class=\"n\">$20,621<\/td><td class=\"n\">$8,838<\/td><\/tr><tr><td>San Juan County<\/td><td class=\"n\">229<\/td><td class=\"n\">195<\/td><td class=\"n\">23<\/td><td class=\"n\">11<\/td><td class=\"n\">$10,402<\/td><td class=\"n\">$4,458<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">89<\/td><td class=\"n\">75<\/td><td class=\"n\">8.9<\/td><td class=\"n\">4.4<\/td><td class=\"n\">$4,031<\/td><td class=\"n\">$1,728<\/td><\/tr><tr><td>Daggett County<\/td><td class=\"n\">69<\/td><td class=\"n\">58<\/td><td class=\"n\">6.9<\/td><td class=\"n\">3.4<\/td><td class=\"n\">$3,120<\/td><td class=\"n\">$1,337<\/td><\/tr><tr><td>Piute County<\/td><td class=\"n\">60<\/td><td class=\"n\">51<\/td><td class=\"n\">6.0<\/td><td class=\"n\">3.0<\/td><td class=\"n\">$2,729<\/td><td class=\"n\">$1,170<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-v\">V<\/h3><details class=\"sds-state\" id=\"vermont\"><summary>Vermont Spend Data<\/summary><div class=\"sds-state-body\"><h3>Vermont Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $9.92 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $24.93 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 152,925<\/li><li><strong>2026 male fan accounts:<\/strong> 129,986 accounts &amp; $8.43 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 15,292 accounts &amp; $991,821 spend<\/li><li><strong>2026 other fan accounts:<\/strong> 7,646 accounts &amp; $495,911 spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $6.94 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $2.98 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $202,609<\/li><li><strong>National rank (per-capita):<\/strong> #25<\/li><li><strong>National rank (total):<\/strong> #49<\/li><li><strong>Change vs FY2025:<\/strong> +10.7%<\/li><li><strong>Cities in dataset:<\/strong> 0<\/li><li><strong>Counties in dataset:<\/strong> 14<\/li><\/ul><p class=\"small\">No city-level data available for this state \u2014 county data only.<\/p><p class=\"sds-table-title\" id=\"counties-in-vermont-14\">Counties in Vermont (14), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Caledonia County<\/td><td class=\"n\">$965,834<\/td><td class=\"n\">$295,501<\/td><td class=\"n up\">+32.9%<\/td><td class=\"n\">$726,871<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">79<\/td><td class=\"n\">789<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Rutland County<\/td><td class=\"n\">$1.14 million<\/td><td class=\"n\">$226,475<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$3.01 million<\/td><td class=\"n\">535<\/td><td class=\"n\">700<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Orange County<\/td><td class=\"n\">$559,438<\/td><td class=\"n\">$215,751<\/td><td class=\"n up\">+15.0%<\/td><td class=\"n\">$486,488<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">708<\/td><td class=\"n\">1137<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Chittenden County<\/td><td class=\"n\">$2.64 million<\/td><td class=\"n\">$198,357<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">$7.14 million<\/td><td class=\"n\">1024<\/td><td class=\"n\">361<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Franklin County<\/td><td class=\"n\">$778,807<\/td><td class=\"n\">$194,801<\/td><td class=\"n up\">+17.8%<\/td><td class=\"n\">$661,052<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">1130<\/td><td class=\"n\">916<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Grand Isle County<\/td><td class=\"n\">$100,451<\/td><td class=\"n\">$191,385<\/td><td class=\"n up\">+9.0%<\/td><td class=\"n\">$92,147<\/td><td class=\"n\">$285,331<\/td><td class=\"n\">1241<\/td><td class=\"n\">2398<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Orleans County<\/td><td class=\"n\">$398,509<\/td><td class=\"n\">$190,633<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$365,153<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">1265<\/td><td class=\"n\">1412<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Washington County<\/td><td class=\"n\">$831,527<\/td><td class=\"n\">$184,281<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$778,382<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">1464<\/td><td class=\"n\">877<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Essex County<\/td><td class=\"n\">$50,586<\/td><td class=\"n\">$182,360<\/td><td class=\"n up\">+8.4%<\/td><td class=\"n\">$46,646<\/td><td class=\"n\">$142,061<\/td><td class=\"n\">1510<\/td><td class=\"n\">2695<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Addison County<\/td><td class=\"n\">$506,737<\/td><td class=\"n\">$182,067<\/td><td class=\"n up\">+13.5%<\/td><td class=\"n\">$446,425<\/td><td class=\"n\">$1.29 million<\/td><td class=\"n\">1518<\/td><td class=\"n\">1221<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Lamoille County<\/td><td class=\"n\">$331,042<\/td><td class=\"n\">$180,403<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$294,182<\/td><td class=\"n\">$857,727<\/td><td class=\"n\">1568<\/td><td class=\"n\">1576<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Bennington County<\/td><td class=\"n\">$429,614<\/td><td class=\"n\">$171,718<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$418,952<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">1805<\/td><td class=\"n\">1342<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Windsor County<\/td><td class=\"n\">$679,261<\/td><td class=\"n\">$167,644<\/td><td class=\"n up\">+10.4%<\/td><td class=\"n\">$615,265<\/td><td class=\"n\">$1.82 million<\/td><td class=\"n\">1907<\/td><td class=\"n\">1008<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Windham County<\/td><td class=\"n\">$508,830<\/td><td class=\"n\">$165,834<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$480,765<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">1963<\/td><td class=\"n\">1216<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Vermont counties (14), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Chittenden County<\/td><td class=\"n\">40,673<\/td><td class=\"n\">34,572<\/td><td class=\"n\">4,067<\/td><td class=\"n\">2,034<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$791,372<\/td><\/tr><tr><td>Rutland County<\/td><td class=\"n\">17,572<\/td><td class=\"n\">14,936<\/td><td class=\"n\">1,757<\/td><td class=\"n\">879<\/td><td class=\"n\">$797,769<\/td><td class=\"n\">$341,901<\/td><\/tr><tr><td>Caledonia County<\/td><td class=\"n\">14,892<\/td><td class=\"n\">12,658<\/td><td class=\"n\">1,489<\/td><td class=\"n\">745<\/td><td class=\"n\">$676,084<\/td><td class=\"n\">$289,750<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">12,821<\/td><td class=\"n\">10,898<\/td><td class=\"n\">1,282<\/td><td class=\"n\">641<\/td><td class=\"n\">$582,069<\/td><td class=\"n\">$249,458<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">12,008<\/td><td class=\"n\">10,207<\/td><td class=\"n\">1,201<\/td><td class=\"n\">600<\/td><td class=\"n\">$545,165<\/td><td class=\"n\">$233,642<\/td><\/tr><tr><td>Windsor County<\/td><td class=\"n\">10,473<\/td><td class=\"n\">8,902<\/td><td class=\"n\">1,047<\/td><td class=\"n\">524<\/td><td class=\"n\">$475,482<\/td><td class=\"n\">$203,778<\/td><\/tr><tr><td>Orange County<\/td><td class=\"n\">8,626<\/td><td class=\"n\">7,332<\/td><td class=\"n\">863<\/td><td class=\"n\">431<\/td><td class=\"n\">$391,606<\/td><td class=\"n\">$167,831<\/td><\/tr><tr><td>Windham County<\/td><td class=\"n\">7,845<\/td><td class=\"n\">6,669<\/td><td class=\"n\">785<\/td><td class=\"n\">392<\/td><td class=\"n\">$356,181<\/td><td class=\"n\">$152,649<\/td><\/tr><tr><td>Addison County<\/td><td class=\"n\">7,813<\/td><td class=\"n\">6,641<\/td><td class=\"n\">781<\/td><td class=\"n\">391<\/td><td class=\"n\">$354,716<\/td><td class=\"n\">$152,021<\/td><\/tr><tr><td>Bennington County<\/td><td class=\"n\">6,624<\/td><td class=\"n\">5,630<\/td><td class=\"n\">662<\/td><td class=\"n\">331<\/td><td class=\"n\">$300,730<\/td><td class=\"n\">$128,884<\/td><\/tr><tr><td>Orleans County<\/td><td class=\"n\">6,144<\/td><td class=\"n\">5,223<\/td><td class=\"n\">614<\/td><td class=\"n\">307<\/td><td class=\"n\">$278,957<\/td><td class=\"n\">$119,553<\/td><\/tr><tr><td>Lamoille County<\/td><td class=\"n\">5,104<\/td><td class=\"n\">4,339<\/td><td class=\"n\">510<\/td><td class=\"n\">255<\/td><td class=\"n\">$231,729<\/td><td class=\"n\">$99,312<\/td><\/tr><tr><td>Grand Isle County<\/td><td class=\"n\">1,549<\/td><td class=\"n\">1,316<\/td><td class=\"n\">155<\/td><td class=\"n\">77<\/td><td class=\"n\">$70,316<\/td><td class=\"n\">$30,135<\/td><\/tr><tr><td>Essex County<\/td><td class=\"n\">780<\/td><td class=\"n\">663<\/td><td class=\"n\">78<\/td><td class=\"n\">39<\/td><td class=\"n\">$35,410<\/td><td class=\"n\">$15,176<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"virginia\"><summary>Virginia Spend Data<\/summary><div class=\"sds-state-body\"><h3>Virginia Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $126.9 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $339.8 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.96 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.66 million accounts &amp; $107.8 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 195,589 accounts &amp; $12.7 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 97,794 accounts &amp; $6.34 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $88.8 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $38.1 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $189,418<\/li><li><strong>National rank (per-capita):<\/strong> #32<\/li><li><strong>National rank (total):<\/strong> #14<\/li><li><strong>Change vs FY2025:<\/strong> +8.1%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 95<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-virginia-5\">Cities in Virginia (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Virginia Beach<\/td><td class=\"n\">$9.88 million<\/td><td class=\"n\">$277,271<\/td><td class=\"n down\">-4.2%<\/td><td class=\"n\">$10.31 million<\/td><td class=\"n\">$29.88 million<\/td><td class=\"n\">49<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Richmond<\/td><td class=\"n\">$7.32 million<\/td><td class=\"n\">$411,539<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$6.74 million<\/td><td class=\"n\">$19.31 million<\/td><td class=\"n\">55<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Chesapeake<\/td><td class=\"n\">$4.32 million<\/td><td class=\"n\">$226,957<\/td><td class=\"n up\">+12.0%<\/td><td class=\"n\">$3.86 million<\/td><td class=\"n\">$9.54 million<\/td><td class=\"n\">77<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Norfolk<\/td><td class=\"n\">$3.93 million<\/td><td class=\"n\">$210,484<\/td><td class=\"n down\">-0.5%<\/td><td class=\"n\">$3.95 million<\/td><td class=\"n\">$12.06 million<\/td><td class=\"n\">83<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Newport News<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$175,376<\/td><td class=\"n down\">-0.0%<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$7.46 million<\/td><td class=\"n\">124<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Virginia cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Virginia Beach<\/td><td class=\"n\">152,274<\/td><td class=\"n\">129,433<\/td><td class=\"n\">15,227<\/td><td class=\"n\">7,614<\/td><td class=\"n\">$6.91 million<\/td><td class=\"n\">$2.96 million<\/td><\/tr><tr><td>Richmond<\/td><td class=\"n\">112,816<\/td><td class=\"n\">95,894<\/td><td class=\"n\">11,282<\/td><td class=\"n\">5,641<\/td><td class=\"n\">$5.12 million<\/td><td class=\"n\">$2.20 million<\/td><\/tr><tr><td>Chesapeake<\/td><td class=\"n\">66,681<\/td><td class=\"n\">56,679<\/td><td class=\"n\">6,668<\/td><td class=\"n\">3,334<\/td><td class=\"n\">$3.03 million<\/td><td class=\"n\">$1.30 million<\/td><\/tr><tr><td>Norfolk<\/td><td class=\"n\">60,604<\/td><td class=\"n\">51,513<\/td><td class=\"n\">6,060<\/td><td class=\"n\">3,030<\/td><td class=\"n\">$2.75 million<\/td><td class=\"n\">$1.18 million<\/td><\/tr><tr><td>Newport News<\/td><td class=\"n\">38,183<\/td><td class=\"n\">32,456<\/td><td class=\"n\">3,818<\/td><td class=\"n\">1,909<\/td><td class=\"n\">$1.73 million<\/td><td class=\"n\">$742,934<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-virginia-95\">Counties in Virginia (95), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Loudoun County<\/td><td class=\"n\">$22.22 million<\/td><td class=\"n\">$603,960<\/td><td class=\"n up\">+17.5%<\/td><td class=\"n\">$18.91 million<\/td><td class=\"n\">$45.24 million<\/td><td class=\"n\">2<\/td><td class=\"n\">39<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Bath County<\/td><td class=\"n\">$592,348<\/td><td class=\"n\">$431,241<\/td><td class=\"n up\">+42.2%<\/td><td class=\"n\">$416,685<\/td><td class=\"n\">$822,048<\/td><td class=\"n\">11<\/td><td class=\"n\">1095<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Lancaster County<\/td><td class=\"n\">$787,914<\/td><td class=\"n\">$420,178<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$784,741<\/td><td class=\"n\">$2.18 million<\/td><td class=\"n\">12<\/td><td class=\"n\">910<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Nottoway County<\/td><td class=\"n\">$785,472<\/td><td class=\"n\">$378,557<\/td><td class=\"n up\">+35.0%<\/td><td class=\"n\">$581,643<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">17<\/td><td class=\"n\">911<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Northampton County<\/td><td class=\"n\">$652,752<\/td><td class=\"n\">$373,956<\/td><td class=\"n up\">+39.9%<\/td><td class=\"n\">$466,745<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">18<\/td><td class=\"n\">1027<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Giles County<\/td><td class=\"n\">$707,723<\/td><td class=\"n\">$352,921<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$703,693<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">24<\/td><td class=\"n\">980<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Tazewell County<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$328,299<\/td><td class=\"n up\">+7.6%<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">$3.16 million<\/td><td class=\"n\">41<\/td><td class=\"n\">685<\/td><\/tr><tr><td class=\"r\">8<\/td><td>York County<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">$326,958<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$1.65 million<\/td><td class=\"n\">$3.97 million<\/td><td class=\"n\">42<\/td><td class=\"n\">447<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Scott County<\/td><td class=\"n\">$719,364<\/td><td class=\"n\">$325,678<\/td><td class=\"n up\">+29.2%<\/td><td class=\"n\">$556,852<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">45<\/td><td class=\"n\">961<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Franklin County<\/td><td class=\"n\">$1.58 million<\/td><td class=\"n\">$323,991<\/td><td class=\"n up\">+23.6%<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">46<\/td><td class=\"n\">542<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Patrick County<\/td><td class=\"n\">$528,902<\/td><td class=\"n\">$302,124<\/td><td class=\"n up\">+34.6%<\/td><td class=\"n\">$392,848<\/td><td class=\"n\">$949,392<\/td><td class=\"n\">68<\/td><td class=\"n\">1179<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Warren County<\/td><td class=\"n\">$1.12 million<\/td><td class=\"n\">$301,285<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$3.27 million<\/td><td class=\"n\">72<\/td><td class=\"n\">710<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Southampton County<\/td><td class=\"n\">$527,048<\/td><td class=\"n\">$297,646<\/td><td class=\"n up\">+42.6%<\/td><td class=\"n\">$369,486<\/td><td class=\"n\">$751,360<\/td><td class=\"n\">77<\/td><td class=\"n\">1181<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Highland County<\/td><td class=\"n\">$147,168<\/td><td class=\"n\">$293,688<\/td><td class=\"n up\">+35.4%<\/td><td class=\"n\">$108,701<\/td><td class=\"n\">$191,537<\/td><td class=\"n\">84<\/td><td class=\"n\">2152<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Roanoke County<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">$291,827<\/td><td class=\"n up\">+13.9%<\/td><td class=\"n\">$2.03 million<\/td><td class=\"n\">$5.59 million<\/td><td class=\"n\">90<\/td><td class=\"n\">405<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Pulaski County<\/td><td class=\"n\">$857,712<\/td><td class=\"n\">$291,793<\/td><td class=\"n down\">-8.7%<\/td><td class=\"n\">$939,211<\/td><td class=\"n\">$3.09 million<\/td><td class=\"n\">91<\/td><td class=\"n\">853<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Arlington County<\/td><td class=\"n\">$5.65 million<\/td><td class=\"n\">$290,819<\/td><td class=\"n up\">+12.1%<\/td><td class=\"n\">$5.04 million<\/td><td class=\"n\">$17.26 million<\/td><td class=\"n\">95<\/td><td class=\"n\">182<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Henrico County<\/td><td class=\"n\">$7.81 million<\/td><td class=\"n\">$287,585<\/td><td class=\"n up\">+18.9%<\/td><td class=\"n\">$6.57 million<\/td><td class=\"n\">$17.56 million<\/td><td class=\"n\">98<\/td><td class=\"n\">135<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Botetourt County<\/td><td class=\"n\">$813,133<\/td><td class=\"n\">$280,979<\/td><td class=\"n up\">+14.6%<\/td><td class=\"n\">$709,414<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">116<\/td><td class=\"n\">889<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Fluvanna County<\/td><td class=\"n\">$686,067<\/td><td class=\"n\">$278,297<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$653,157<\/td><td class=\"n\">$2.12 million<\/td><td class=\"n\">127<\/td><td class=\"n\">999<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Prince George County<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">$276,238<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$972,584<\/td><td class=\"n\">$2.88 million<\/td><td class=\"n\">138<\/td><td class=\"n\">767<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Page County<\/td><td class=\"n\">$556,247<\/td><td class=\"n\">$274,731<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$551,131<\/td><td class=\"n\">$1.64 million<\/td><td class=\"n\">141<\/td><td class=\"n\">1144<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Campbell County<\/td><td class=\"n\">$1.23 million<\/td><td class=\"n\">$272,896<\/td><td class=\"n up\">+25.3%<\/td><td class=\"n\">$982,119<\/td><td class=\"n\">$2.41 million<\/td><td class=\"n\">149<\/td><td class=\"n\">661<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Floyd County<\/td><td class=\"n\">$377,097<\/td><td class=\"n\">$272,846<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$304,648<\/td><td class=\"n\">$708,550<\/td><td class=\"n\">150<\/td><td class=\"n\">1462<\/td><\/tr><tr><td class=\"r\">25<\/td><td>King George County<\/td><td class=\"n\">$643,339<\/td><td class=\"n\">$266,703<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$637,900<\/td><td class=\"n\">$1.96 million<\/td><td class=\"n\">182<\/td><td class=\"n\">1042<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Powhatan County<\/td><td class=\"n\">$701,708<\/td><td class=\"n\">$266,073<\/td><td class=\"n up\">+18.1%<\/td><td class=\"n\">$594,039<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">185<\/td><td class=\"n\">985<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Stafford County<\/td><td class=\"n\">$3.57 million<\/td><td class=\"n\">$265,000<\/td><td class=\"n down\">-2.0%<\/td><td class=\"n\">$3.64 million<\/td><td class=\"n\">$11.51 million<\/td><td class=\"n\">189<\/td><td class=\"n\">272<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Frederick County<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$263,124<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">$6.02 million<\/td><td class=\"n\">203<\/td><td class=\"n\">440<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Shenandoah County<\/td><td class=\"n\">$950,014<\/td><td class=\"n\">$261,530<\/td><td class=\"n down\">-0.9%<\/td><td class=\"n\">$958,281<\/td><td class=\"n\">$2.97 million<\/td><td class=\"n\">213<\/td><td class=\"n\">800<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Wise County<\/td><td class=\"n\">$718,674<\/td><td class=\"n\">$260,536<\/td><td class=\"n up\">+10.0%<\/td><td class=\"n\">$653,157<\/td><td class=\"n\">$2.20 million<\/td><td class=\"n\">223<\/td><td class=\"n\">962<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Wythe County<\/td><td class=\"n\">$571,638<\/td><td class=\"n\">$259,045<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$545,886<\/td><td class=\"n\">$1.67 million<\/td><td class=\"n\">229<\/td><td class=\"n\">1122<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Rockbridge County<\/td><td class=\"n\">$452,438<\/td><td class=\"n\">$256,528<\/td><td class=\"n up\">+3.4%<\/td><td class=\"n\">$437,663<\/td><td class=\"n\">$1.30 million<\/td><td class=\"n\">252<\/td><td class=\"n\">1303<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Dickenson County<\/td><td class=\"n\">$261,572<\/td><td class=\"n\">$256,217<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$246,483<\/td><td class=\"n\">$717,946<\/td><td class=\"n\">253<\/td><td class=\"n\">1766<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Russell County<\/td><td class=\"n\">$500,543<\/td><td class=\"n\">$255,311<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$485,815<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">256<\/td><td class=\"n\">1234<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Buchanan County<\/td><td class=\"n\">$351,961<\/td><td class=\"n\">$252,467<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$342,788<\/td><td class=\"n\">$986,214<\/td><td class=\"n\">276<\/td><td class=\"n\">1527<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Carroll County<\/td><td class=\"n\">$562,896<\/td><td class=\"n\">$251,831<\/td><td class=\"n up\">+22.0%<\/td><td class=\"n\">$461,500<\/td><td class=\"n\">$1.21 million<\/td><td class=\"n\">285<\/td><td class=\"n\">1135<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Smyth County<\/td><td class=\"n\">$550,128<\/td><td class=\"n\">$250,903<\/td><td class=\"n down\">-6.5%<\/td><td class=\"n\">$588,318<\/td><td class=\"n\">$2.01 million<\/td><td class=\"n\">292<\/td><td class=\"n\">1152<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Pittsylvania County<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$250,416<\/td><td class=\"n up\">+21.7%<\/td><td class=\"n\">$943,978<\/td><td class=\"n\">$2.24 million<\/td><td class=\"n\">296<\/td><td class=\"n\">696<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Caroline County<\/td><td class=\"n\">$651,694<\/td><td class=\"n\">$249,532<\/td><td class=\"n up\">+10.0%<\/td><td class=\"n\">$592,609<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">299<\/td><td class=\"n\">1031<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Middlesex County<\/td><td class=\"n\">$185,550<\/td><td class=\"n\">$248,190<\/td><td class=\"n up\">+11.8%<\/td><td class=\"n\">$165,911<\/td><td class=\"n\">$472,322<\/td><td class=\"n\">306<\/td><td class=\"n\">2008<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Amelia County<\/td><td class=\"n\">$231,221<\/td><td class=\"n\">$245,838<\/td><td class=\"n up\">+2.8%<\/td><td class=\"n\">$225,029<\/td><td class=\"n\">$668,627<\/td><td class=\"n\">326<\/td><td class=\"n\">1872<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Bland County<\/td><td class=\"n\">$81,902<\/td><td class=\"n\">$244,223<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$82,002<\/td><td class=\"n\">$267,687<\/td><td class=\"n\">337<\/td><td class=\"n\">2492<\/td><\/tr><tr><td class=\"r\">43<\/td><td>King and Queen County<\/td><td class=\"n\">$89,490<\/td><td class=\"n\">$243,028<\/td><td class=\"n down\">-35.5%<\/td><td class=\"n\">$138,736<\/td><td class=\"n\">$590,018<\/td><td class=\"n\">348<\/td><td class=\"n\">2453<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Orange County<\/td><td class=\"n\">$720,694<\/td><td class=\"n\">$242,246<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$695,111<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">359<\/td><td class=\"n\">960<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Richmond County<\/td><td class=\"n\">$135,245<\/td><td class=\"n\">$242,170<\/td><td class=\"n up\">+3.2%<\/td><td class=\"n\">$131,108<\/td><td class=\"n\">$387,637<\/td><td class=\"n\">360<\/td><td class=\"n\">2213<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Montgomery County<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$240,068<\/td><td class=\"n down\">-6.6%<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">$6.40 million<\/td><td class=\"n\">373<\/td><td class=\"n\">502<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Craig County<\/td><td class=\"n\">$40,867<\/td><td class=\"n\">$239,173<\/td><td class=\"n up\">+5.8%<\/td><td class=\"n\">$38,617<\/td><td class=\"n\">$123,416<\/td><td class=\"n\">379<\/td><td class=\"n\">2763<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Essex County<\/td><td class=\"n\">$145,924<\/td><td class=\"n\">$237,786<\/td><td class=\"n down\">-10.0%<\/td><td class=\"n\">$162,097<\/td><td class=\"n\">$559,939<\/td><td class=\"n\">388<\/td><td class=\"n\">2158<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Isle of Wight County<\/td><td class=\"n\">$715,966<\/td><td class=\"n\">$237,429<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$649,343<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">390<\/td><td class=\"n\">970<\/td><\/tr><tr><td class=\"r\">50<\/td><td>King William County<\/td><td class=\"n\">$304,825<\/td><td class=\"n\">$235,789<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$299,403<\/td><td class=\"n\">$884,772<\/td><td class=\"n\">411<\/td><td class=\"n\">1648<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Surry County<\/td><td class=\"n\">$60,842<\/td><td class=\"n\">$234,756<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$57,211<\/td><td class=\"n\">$185,549<\/td><td class=\"n\">425<\/td><td class=\"n\">2625<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Amherst County<\/td><td class=\"n\">$523,640<\/td><td class=\"n\">$233,923<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$504,885<\/td><td class=\"n\">$1.56 million<\/td><td class=\"n\">438<\/td><td class=\"n\">1187<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Cumberland County<\/td><td class=\"n\">$116,668<\/td><td class=\"n\">$230,908<\/td><td class=\"n up\">+3.7%<\/td><td class=\"n\">$112,515<\/td><td class=\"n\">$354,456<\/td><td class=\"n\">477<\/td><td class=\"n\">2305<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Clarke County<\/td><td class=\"n\">$211,406<\/td><td class=\"n\">$230,775<\/td><td class=\"n down\">-2.1%<\/td><td class=\"n\">$215,971<\/td><td class=\"n\">$534,470<\/td><td class=\"n\">479<\/td><td class=\"n\">1931<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Greene County<\/td><td class=\"n\">$325,411<\/td><td class=\"n\">$230,558<\/td><td class=\"n up\">+1.4%<\/td><td class=\"n\">$320,857<\/td><td class=\"n\">$922,504<\/td><td class=\"n\">483<\/td><td class=\"n\">1587<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Accomack County<\/td><td class=\"n\">$540,340<\/td><td class=\"n\">$230,489<\/td><td class=\"n up\">+12.4%<\/td><td class=\"n\">$480,571<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">484<\/td><td class=\"n\">1168<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Mecklenburg County<\/td><td class=\"n\">$479,514<\/td><td class=\"n\">$229,587<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$447,198<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">498<\/td><td class=\"n\">1263<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Halifax County<\/td><td class=\"n\">$525,021<\/td><td class=\"n\">$228,988<\/td><td class=\"n down\">-5.0%<\/td><td class=\"n\">$552,561<\/td><td class=\"n\">$1.80 million<\/td><td class=\"n\">508<\/td><td class=\"n\">1186<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Alleghany County<\/td><td class=\"n\">$184,456<\/td><td class=\"n\">$228,728<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$176,877<\/td><td class=\"n\">$539,359<\/td><td class=\"n\">512<\/td><td class=\"n\">2011<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Prince Edward County<\/td><td class=\"n\">$322,323<\/td><td class=\"n\">$228,063<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$324,671<\/td><td class=\"n\">$996,841<\/td><td class=\"n\">519<\/td><td class=\"n\">1599<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Fairfax County<\/td><td class=\"n\">$20.79 million<\/td><td class=\"n\">$227,784<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$19.93 million<\/td><td class=\"n\">$60.18 million<\/td><td class=\"n\">523<\/td><td class=\"n\">42<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Gloucester County<\/td><td class=\"n\">$626,219<\/td><td class=\"n\">$225,821<\/td><td class=\"n down\">-15.1%<\/td><td class=\"n\">$738,019<\/td><td class=\"n\">$2.46 million<\/td><td class=\"n\">541<\/td><td class=\"n\">1064<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Rappahannock County<\/td><td class=\"n\">$47,439<\/td><td class=\"n\">$225,772<\/td><td class=\"n down\">-35.4%<\/td><td class=\"n\">$73,421<\/td><td class=\"n\">$284,270<\/td><td class=\"n\">546<\/td><td class=\"n\">2712<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Northumberland County<\/td><td class=\"n\">$135,780<\/td><td class=\"n\">$225,133<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$131,108<\/td><td class=\"n\">$402,689<\/td><td class=\"n\">552<\/td><td class=\"n\">2208<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Prince William County<\/td><td class=\"n\">$8.75 million<\/td><td class=\"n\">$224,077<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$8.40 million<\/td><td class=\"n\">$25.84 million<\/td><td class=\"n\">564<\/td><td class=\"n\">120<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Mathews County<\/td><td class=\"n\">$56,865<\/td><td class=\"n\">$222,771<\/td><td class=\"n down\">-21.0%<\/td><td class=\"n\">$71,990<\/td><td class=\"n\">$267,654<\/td><td class=\"n\">584<\/td><td class=\"n\">2655<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Chesterfield County<\/td><td class=\"n\">$6.84 million<\/td><td class=\"n\">$222,451<\/td><td class=\"n up\">+2.5%<\/td><td class=\"n\">$6.67 million<\/td><td class=\"n\">$19.59 million<\/td><td class=\"n\">593<\/td><td class=\"n\">150<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Charles City County<\/td><td class=\"n\">$14,879<\/td><td class=\"n\">$220,015<\/td><td class=\"n down\">-69.1%<\/td><td class=\"n\">$48,152<\/td><td class=\"n\">$212,326<\/td><td class=\"n\">633<\/td><td class=\"n\">2956<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Brunswick County<\/td><td class=\"n\">$164,183<\/td><td class=\"n\">$217,978<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$150,178<\/td><td class=\"n\">$541,208<\/td><td class=\"n\">668<\/td><td class=\"n\">2079<\/td><\/tr><tr><td class=\"r\">70<\/td><td>Rockingham County<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$216,555<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$3.42 million<\/td><td class=\"n\">698<\/td><td class=\"n\">601<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Nelson County<\/td><td class=\"n\">$142,631<\/td><td class=\"n\">$215,934<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$133,492<\/td><td class=\"n\">$550,098<\/td><td class=\"n\">705<\/td><td class=\"n\">2176<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Culpeper County<\/td><td class=\"n\">$844,652<\/td><td class=\"n\">$212,828<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$815,254<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">754<\/td><td class=\"n\">863<\/td><\/tr><tr><td class=\"r\">73<\/td><td>Westmoreland County<\/td><td class=\"n\">$209,276<\/td><td class=\"n\">$212,434<\/td><td class=\"n down\">-16.1%<\/td><td class=\"n\">$249,344<\/td><td class=\"n\">$908,166<\/td><td class=\"n\">762<\/td><td class=\"n\">1941<\/td><\/tr><tr><td class=\"r\">74<\/td><td>Charlotte County<\/td><td class=\"n\">$69,025<\/td><td class=\"n\">$211,957<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$66,269<\/td><td class=\"n\">$194,219<\/td><td class=\"n\">767<\/td><td class=\"n\">2572<\/td><\/tr><tr><td class=\"r\">75<\/td><td>Sussex County<\/td><td class=\"n\">$58,023<\/td><td class=\"n\">$211,883<\/td><td class=\"n down\">-33.1%<\/td><td class=\"n\">$86,770<\/td><td class=\"n\">$323,031<\/td><td class=\"n\">769<\/td><td class=\"n\">2643<\/td><\/tr><tr><td class=\"r\">76<\/td><td>Madison County<\/td><td class=\"n\">$105,267<\/td><td class=\"n\">$209,037<\/td><td class=\"n up\">+0.8%<\/td><td class=\"n\">$104,410<\/td><td class=\"n\">$290,430<\/td><td class=\"n\">817<\/td><td class=\"n\">2369<\/td><\/tr><tr><td class=\"r\">77<\/td><td>Albemarle County<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$208,861<\/td><td class=\"n down\">-13.1%<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$7.12 million<\/td><td class=\"n\">822<\/td><td class=\"n\">500<\/td><\/tr><tr><td class=\"r\">78<\/td><td>Lee County<\/td><td class=\"n\">$218,712<\/td><td class=\"n\">$207,184<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$201,668<\/td><td class=\"n\">$676,025<\/td><td class=\"n\">852<\/td><td class=\"n\">1906<\/td><\/tr><tr><td class=\"r\">79<\/td><td>Buckingham County<\/td><td class=\"n\">$142,589<\/td><td class=\"n\">$206,452<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$135,876<\/td><td class=\"n\">$419,646<\/td><td class=\"n\">864<\/td><td class=\"n\">2178<\/td><\/tr><tr><td class=\"r\">80<\/td><td>Lunenburg County<\/td><td class=\"n\">$55,112<\/td><td class=\"n\">$204,993<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$52,920<\/td><td class=\"n\">$162,283<\/td><td class=\"n\">886<\/td><td class=\"n\">2663<\/td><\/tr><tr><td class=\"r\">81<\/td><td>Henry County<\/td><td class=\"n\">$647,412<\/td><td class=\"n\">$204,107<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$638,854<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">901<\/td><td class=\"n\">1036<\/td><\/tr><tr><td class=\"r\">82<\/td><td>Greensville County<\/td><td class=\"n\">$33,033<\/td><td class=\"n\">$202,714<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$27,175<\/td><td class=\"n\">$66,317<\/td><td class=\"n\">926<\/td><td class=\"n\">2824<\/td><\/tr><tr><td class=\"r\">83<\/td><td>Grayson County<\/td><td class=\"n\">$81,016<\/td><td class=\"n\">$198,417<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$78,665<\/td><td class=\"n\">$246,712<\/td><td class=\"n\">1021<\/td><td class=\"n\">2498<\/td><\/tr><tr><td class=\"r\">84<\/td><td>Appomattox County<\/td><td class=\"n\">$104,036<\/td><td class=\"n\">$196,599<\/td><td class=\"n down\">-21.8%<\/td><td class=\"n\">$133,015<\/td><td class=\"n\">$477,526<\/td><td class=\"n\">1079<\/td><td class=\"n\">2380<\/td><\/tr><tr><td class=\"r\">85<\/td><td>Fauquier County<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">$194,581<\/td><td class=\"n down\">-8.2%<\/td><td class=\"n\">$1.09 million<\/td><td class=\"n\">$3.60 million<\/td><td class=\"n\">1134<\/td><td class=\"n\">766<\/td><\/tr><tr><td class=\"r\">86<\/td><td>Augusta County<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$194,401<\/td><td class=\"n up\">+3.6%<\/td><td class=\"n\">$1.00 million<\/td><td class=\"n\">$3.07 million<\/td><td class=\"n\">1141<\/td><td class=\"n\">748<\/td><\/tr><tr><td class=\"r\">87<\/td><td>Louisa County<\/td><td class=\"n\">$478,570<\/td><td class=\"n\">$192,810<\/td><td class=\"n up\">+14.5%<\/td><td class=\"n\">$418,116<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">1201<\/td><td class=\"n\">1265<\/td><\/tr><tr><td class=\"r\">88<\/td><td>Hanover County<\/td><td class=\"n\">$1.54 million<\/td><td class=\"n\">$188,526<\/td><td class=\"n up\">+7.0%<\/td><td class=\"n\">$1.44 million<\/td><td class=\"n\">$4.73 million<\/td><td class=\"n\">1334<\/td><td class=\"n\">554<\/td><\/tr><tr><td class=\"r\">89<\/td><td>New Kent County<\/td><td class=\"n\">$219,429<\/td><td class=\"n\">$185,818<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$223,599<\/td><td class=\"n\">$691,093<\/td><td class=\"n\">1419<\/td><td class=\"n\">1900<\/td><\/tr><tr><td class=\"r\">90<\/td><td>Dinwiddie County<\/td><td class=\"n\">$179,146<\/td><td class=\"n\">$174,972<\/td><td class=\"n down\">-21.2%<\/td><td class=\"n\">$227,413<\/td><td class=\"n\">$827,021<\/td><td class=\"n\">1726<\/td><td class=\"n\">2023<\/td><\/tr><tr><td class=\"r\">91<\/td><td>Washington County<\/td><td class=\"n\">$510,967<\/td><td class=\"n\">$173,308<\/td><td class=\"n down\">-13.4%<\/td><td class=\"n\">$590,225<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">1765<\/td><td class=\"n\">1214<\/td><\/tr><tr><td class=\"r\">92<\/td><td>Bedford County<\/td><td class=\"n\">$833,073<\/td><td class=\"n\">$165,164<\/td><td class=\"n up\">+6.7%<\/td><td class=\"n\">$780,927<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">1980<\/td><td class=\"n\">874<\/td><\/tr><tr><td class=\"r\">93<\/td><td>Goochland County<\/td><td class=\"n\">$100,516<\/td><td class=\"n\">$158,153<\/td><td class=\"n down\">-14.3%<\/td><td class=\"n\">$117,282<\/td><td class=\"n\">$398,889<\/td><td class=\"n\">2174<\/td><td class=\"n\">2397<\/td><\/tr><tr><td class=\"r\">94<\/td><td>Spotsylvania County<\/td><td class=\"n\">$975,885<\/td><td class=\"n\">$111,534<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$939,211<\/td><td class=\"n\">$2.83 million<\/td><td class=\"n\">2896<\/td><td class=\"n\">784<\/td><\/tr><tr><td class=\"r\">95<\/td><td>James City County<\/td><td class=\"n\">$285,800<\/td><td class=\"n\">$105,040<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$261,263<\/td><td class=\"n\">$730,989<\/td><td class=\"n\">2980<\/td><td class=\"n\">1692<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Virginia counties (95), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Loudoun County<\/td><td class=\"n\">342,593<\/td><td class=\"n\">291,204<\/td><td class=\"n\">34,259<\/td><td class=\"n\">17,130<\/td><td class=\"n\">$15.6 million<\/td><td class=\"n\">$6.67 million<\/td><\/tr><tr><td>Fairfax County<\/td><td class=\"n\">320,601<\/td><td class=\"n\">272,511<\/td><td class=\"n\">32,060<\/td><td class=\"n\">16,030<\/td><td class=\"n\">$14.6 million<\/td><td class=\"n\">$6.24 million<\/td><\/tr><tr><td>Prince William County<\/td><td class=\"n\">134,973<\/td><td class=\"n\">114,727<\/td><td class=\"n\">13,497<\/td><td class=\"n\">6,749<\/td><td class=\"n\">$6.13 million<\/td><td class=\"n\">$2.63 million<\/td><\/tr><tr><td>Henrico County<\/td><td class=\"n\">120,451<\/td><td class=\"n\">102,384<\/td><td class=\"n\">12,045<\/td><td class=\"n\">6,023<\/td><td class=\"n\">$5.47 million<\/td><td class=\"n\">$2.34 million<\/td><\/tr><tr><td>Chesterfield County<\/td><td class=\"n\">105,441<\/td><td class=\"n\">89,625<\/td><td class=\"n\">10,544<\/td><td class=\"n\">5,272<\/td><td class=\"n\">$4.79 million<\/td><td class=\"n\">$2.05 million<\/td><\/tr><tr><td>Arlington County<\/td><td class=\"n\">87,148<\/td><td class=\"n\">74,076<\/td><td class=\"n\">8,715<\/td><td class=\"n\">4,357<\/td><td class=\"n\">$3.96 million<\/td><td class=\"n\">$1.70 million<\/td><\/tr><tr><td>Stafford County<\/td><td class=\"n\">55,042<\/td><td class=\"n\">46,786<\/td><td class=\"n\">5,504<\/td><td class=\"n\">2,752<\/td><td class=\"n\">$2.50 million<\/td><td class=\"n\">$1.07 million<\/td><\/tr><tr><td>Roanoke County<\/td><td class=\"n\">35,668<\/td><td class=\"n\">30,318<\/td><td class=\"n\">3,567<\/td><td class=\"n\">1,783<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">$693,988<\/td><\/tr><tr><td>Frederick County<\/td><td class=\"n\">32,027<\/td><td class=\"n\">27,223<\/td><td class=\"n\">3,203<\/td><td class=\"n\">1,601<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$623,145<\/td><\/tr><tr><td>York County<\/td><td class=\"n\">31,022<\/td><td class=\"n\">26,368<\/td><td class=\"n\">3,102<\/td><td class=\"n\">1,551<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$603,586<\/td><\/tr><tr><td>Albemarle County<\/td><td class=\"n\">27,921<\/td><td class=\"n\">23,732<\/td><td class=\"n\">2,792<\/td><td class=\"n\">1,396<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$543,250<\/td><\/tr><tr><td>Montgomery County<\/td><td class=\"n\">27,865<\/td><td class=\"n\">23,685<\/td><td class=\"n\">2,786<\/td><td class=\"n\">1,393<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$542,165<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">24,434<\/td><td class=\"n\">20,769<\/td><td class=\"n\">2,443<\/td><td class=\"n\">1,222<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$475,412<\/td><\/tr><tr><td>Hanover County<\/td><td class=\"n\">23,746<\/td><td class=\"n\">20,184<\/td><td class=\"n\">2,375<\/td><td class=\"n\">1,187<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$462,025<\/td><\/tr><tr><td>Rockingham County<\/td><td class=\"n\">21,725<\/td><td class=\"n\">18,467<\/td><td class=\"n\">2,173<\/td><td class=\"n\">1,086<\/td><td class=\"n\">$986,328<\/td><td class=\"n\">$422,712<\/td><\/tr><tr><td>Campbell County<\/td><td class=\"n\">18,970<\/td><td class=\"n\">16,125<\/td><td class=\"n\">1,897<\/td><td class=\"n\">949<\/td><td class=\"n\">$861,234<\/td><td class=\"n\">$369,100<\/td><\/tr><tr><td>Tazewell County<\/td><td class=\"n\">18,189<\/td><td class=\"n\">15,461<\/td><td class=\"n\">1,819<\/td><td class=\"n\">909<\/td><td class=\"n\">$825,774<\/td><td class=\"n\">$353,903<\/td><\/tr><tr><td>Pittsylvania County<\/td><td class=\"n\">17,718<\/td><td class=\"n\">15,060<\/td><td class=\"n\">1,772<\/td><td class=\"n\">886<\/td><td class=\"n\">$804,383<\/td><td class=\"n\">$344,736<\/td><\/tr><tr><td>Warren County<\/td><td class=\"n\">17,330<\/td><td class=\"n\">14,731<\/td><td class=\"n\">1,733<\/td><td class=\"n\">867<\/td><td class=\"n\">$786,798<\/td><td class=\"n\">$337,199<\/td><\/tr><tr><td>Augusta County<\/td><td class=\"n\">15,996<\/td><td class=\"n\">13,596<\/td><td class=\"n\">1,600<\/td><td class=\"n\">800<\/td><td class=\"n\">$726,205<\/td><td class=\"n\">$311,231<\/td><\/tr><tr><td>Fauquier County<\/td><td class=\"n\">15,447<\/td><td class=\"n\">13,130<\/td><td class=\"n\">1,545<\/td><td class=\"n\">772<\/td><td class=\"n\">$701,271<\/td><td class=\"n\">$300,545<\/td><\/tr><tr><td>Prince George County<\/td><td class=\"n\">15,422<\/td><td class=\"n\">13,109<\/td><td class=\"n\">1,542<\/td><td class=\"n\">771<\/td><td class=\"n\">$700,164<\/td><td class=\"n\">$300,070<\/td><\/tr><tr><td>Spotsylvania County<\/td><td class=\"n\">15,047<\/td><td class=\"n\">12,790<\/td><td class=\"n\">1,505<\/td><td class=\"n\">752<\/td><td class=\"n\">$683,120<\/td><td class=\"n\">$292,766<\/td><\/tr><tr><td>Shenandoah County<\/td><td class=\"n\">14,648<\/td><td class=\"n\">12,451<\/td><td class=\"n\">1,465<\/td><td class=\"n\">732<\/td><td class=\"n\">$665,010<\/td><td class=\"n\">$285,004<\/td><\/tr><tr><td>Pulaski County<\/td><td class=\"n\">13,225<\/td><td class=\"n\">11,241<\/td><td class=\"n\">1,322<\/td><td class=\"n\">661<\/td><td class=\"n\">$600,398<\/td><td class=\"n\">$257,314<\/td><\/tr><tr><td>Culpeper County<\/td><td class=\"n\">13,023<\/td><td class=\"n\">11,070<\/td><td class=\"n\">1,302<\/td><td class=\"n\">651<\/td><td class=\"n\">$591,256<\/td><td class=\"n\">$253,395<\/td><\/tr><tr><td>Bedford County<\/td><td class=\"n\">12,845<\/td><td class=\"n\">10,918<\/td><td class=\"n\">1,284<\/td><td class=\"n\">642<\/td><td class=\"n\">$583,151<\/td><td class=\"n\">$249,922<\/td><\/tr><tr><td>Botetourt County<\/td><td class=\"n\">12,537<\/td><td class=\"n\">10,657<\/td><td class=\"n\">1,254<\/td><td class=\"n\">627<\/td><td class=\"n\">$569,193<\/td><td class=\"n\">$243,940<\/td><\/tr><tr><td>Lancaster County<\/td><td class=\"n\">12,149<\/td><td class=\"n\">10,326<\/td><td class=\"n\">1,215<\/td><td class=\"n\">607<\/td><td class=\"n\">$551,540<\/td><td class=\"n\">$236,374<\/td><\/tr><tr><td>Nottoway County<\/td><td class=\"n\">12,111<\/td><td class=\"n\">10,294<\/td><td class=\"n\">1,211<\/td><td class=\"n\">606<\/td><td class=\"n\">$549,830<\/td><td class=\"n\">$235,641<\/td><\/tr><tr><td>Orange County<\/td><td class=\"n\">11,112<\/td><td class=\"n\">9,445<\/td><td class=\"n\">1,111<\/td><td class=\"n\">556<\/td><td class=\"n\">$504,486<\/td><td class=\"n\">$216,208<\/td><\/tr><tr><td>Scott County<\/td><td class=\"n\">11,092<\/td><td class=\"n\">9,428<\/td><td class=\"n\">1,109<\/td><td class=\"n\">555<\/td><td class=\"n\">$503,555<\/td><td class=\"n\">$215,809<\/td><\/tr><tr><td>Wise County<\/td><td class=\"n\">11,081<\/td><td class=\"n\">9,419<\/td><td class=\"n\">1,108<\/td><td class=\"n\">554<\/td><td class=\"n\">$503,072<\/td><td class=\"n\">$215,602<\/td><\/tr><tr><td>Isle of Wight County<\/td><td class=\"n\">11,039<\/td><td class=\"n\">9,383<\/td><td class=\"n\">1,104<\/td><td class=\"n\">552<\/td><td class=\"n\">$501,176<\/td><td class=\"n\">$214,790<\/td><\/tr><tr><td>Giles County<\/td><td class=\"n\">10,912<\/td><td class=\"n\">9,275<\/td><td class=\"n\">1,091<\/td><td class=\"n\">546<\/td><td class=\"n\">$495,406<\/td><td class=\"n\">$212,317<\/td><\/tr><tr><td>Powhatan County<\/td><td class=\"n\">10,819<\/td><td class=\"n\">9,196<\/td><td class=\"n\">1,082<\/td><td class=\"n\">541<\/td><td class=\"n\">$491,195<\/td><td class=\"n\">$210,512<\/td><\/tr><tr><td>Fluvanna County<\/td><td class=\"n\">10,578<\/td><td class=\"n\">8,991<\/td><td class=\"n\">1,058<\/td><td class=\"n\">529<\/td><td class=\"n\">$480,247<\/td><td class=\"n\">$205,820<\/td><\/tr><tr><td>Northampton County<\/td><td class=\"n\">10,065<\/td><td class=\"n\">8,555<\/td><td class=\"n\">1,006<\/td><td class=\"n\">503<\/td><td class=\"n\">$456,926<\/td><td class=\"n\">$195,826<\/td><\/tr><tr><td>Caroline County<\/td><td class=\"n\">10,048<\/td><td class=\"n\">8,541<\/td><td class=\"n\">1,005<\/td><td class=\"n\">502<\/td><td class=\"n\">$456,186<\/td><td class=\"n\">$195,508<\/td><\/tr><tr><td>Henry County<\/td><td class=\"n\">9,982<\/td><td class=\"n\">8,485<\/td><td class=\"n\">998<\/td><td class=\"n\">499<\/td><td class=\"n\">$453,189<\/td><td class=\"n\">$194,224<\/td><\/tr><tr><td>King George County<\/td><td class=\"n\">9,919<\/td><td class=\"n\">8,431<\/td><td class=\"n\">992<\/td><td class=\"n\">496<\/td><td class=\"n\">$450,337<\/td><td class=\"n\">$193,002<\/td><\/tr><tr><td>Gloucester County<\/td><td class=\"n\">9,655<\/td><td class=\"n\">8,207<\/td><td class=\"n\">966<\/td><td class=\"n\">483<\/td><td class=\"n\">$438,353<\/td><td class=\"n\">$187,866<\/td><\/tr><tr><td>Bath County<\/td><td class=\"n\">9,133<\/td><td class=\"n\">7,763<\/td><td class=\"n\">913<\/td><td class=\"n\">457<\/td><td class=\"n\">$414,644<\/td><td class=\"n\">$177,704<\/td><\/tr><tr><td>Wythe County<\/td><td class=\"n\">8,814<\/td><td class=\"n\">7,492<\/td><td class=\"n\">881<\/td><td class=\"n\">441<\/td><td class=\"n\">$400,147<\/td><td class=\"n\">$171,491<\/td><\/tr><tr><td>Carroll County<\/td><td class=\"n\">8,679<\/td><td class=\"n\">7,377<\/td><td class=\"n\">868<\/td><td class=\"n\">434<\/td><td class=\"n\">$394,027<\/td><td class=\"n\">$168,869<\/td><\/tr><tr><td>Page County<\/td><td class=\"n\">8,577<\/td><td class=\"n\">7,290<\/td><td class=\"n\">858<\/td><td class=\"n\">429<\/td><td class=\"n\">$389,373<\/td><td class=\"n\">$166,874<\/td><\/tr><tr><td>Smyth County<\/td><td class=\"n\">8,482<\/td><td class=\"n\">7,210<\/td><td class=\"n\">848<\/td><td class=\"n\">424<\/td><td class=\"n\">$385,089<\/td><td class=\"n\">$165,038<\/td><\/tr><tr><td>Accomack County<\/td><td class=\"n\">8,331<\/td><td class=\"n\">7,082<\/td><td class=\"n\">833<\/td><td class=\"n\">417<\/td><td class=\"n\">$378,238<\/td><td class=\"n\">$162,102<\/td><\/tr><tr><td>Patrick County<\/td><td class=\"n\">8,155<\/td><td class=\"n\">6,932<\/td><td class=\"n\">815<\/td><td class=\"n\">408<\/td><td class=\"n\">$370,231<\/td><td class=\"n\">$158,671<\/td><\/tr><tr><td>Southampton County<\/td><td class=\"n\">8,126<\/td><td class=\"n\">6,907<\/td><td class=\"n\">813<\/td><td class=\"n\">406<\/td><td class=\"n\">$368,934<\/td><td class=\"n\">$158,115<\/td><\/tr><tr><td>Halifax County<\/td><td class=\"n\">8,095<\/td><td class=\"n\">6,881<\/td><td class=\"n\">810<\/td><td class=\"n\">405<\/td><td class=\"n\">$367,515<\/td><td class=\"n\">$157,506<\/td><\/tr><tr><td>Amherst County<\/td><td class=\"n\">8,074<\/td><td class=\"n\">6,863<\/td><td class=\"n\">807<\/td><td class=\"n\">404<\/td><td class=\"n\">$366,548<\/td><td class=\"n\">$157,092<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">7,878<\/td><td class=\"n\">6,697<\/td><td class=\"n\">788<\/td><td class=\"n\">394<\/td><td class=\"n\">$357,677<\/td><td class=\"n\">$153,290<\/td><\/tr><tr><td>Russell County<\/td><td class=\"n\">7,718<\/td><td class=\"n\">6,560<\/td><td class=\"n\">772<\/td><td class=\"n\">386<\/td><td class=\"n\">$350,380<\/td><td class=\"n\">$150,163<\/td><\/tr><tr><td>Mecklenburg County<\/td><td class=\"n\">7,393<\/td><td class=\"n\">6,284<\/td><td class=\"n\">739<\/td><td class=\"n\">370<\/td><td class=\"n\">$335,660<\/td><td class=\"n\">$143,854<\/td><\/tr><tr><td>Louisa County<\/td><td class=\"n\">7,379<\/td><td class=\"n\">6,272<\/td><td class=\"n\">738<\/td><td class=\"n\">369<\/td><td class=\"n\">$334,999<\/td><td class=\"n\">$143,571<\/td><\/tr><tr><td>Rockbridge County<\/td><td class=\"n\">6,976<\/td><td class=\"n\">5,930<\/td><td class=\"n\">698<\/td><td class=\"n\">349<\/td><td class=\"n\">$316,706<\/td><td class=\"n\">$135,731<\/td><\/tr><tr><td>Floyd County<\/td><td class=\"n\">5,814<\/td><td class=\"n\">4,942<\/td><td class=\"n\">581<\/td><td class=\"n\">291<\/td><td class=\"n\">$263,968<\/td><td class=\"n\">$113,129<\/td><\/tr><tr><td>Buchanan County<\/td><td class=\"n\">5,427<\/td><td class=\"n\">4,613<\/td><td class=\"n\">543<\/td><td class=\"n\">271<\/td><td class=\"n\">$246,372<\/td><td class=\"n\">$105,588<\/td><\/tr><tr><td>Greene County<\/td><td class=\"n\">5,017<\/td><td class=\"n\">4,265<\/td><td class=\"n\">502<\/td><td class=\"n\">251<\/td><td class=\"n\">$227,788<\/td><td class=\"n\">$97,623<\/td><\/tr><tr><td>Prince Edward County<\/td><td class=\"n\">4,970<\/td><td class=\"n\">4,224<\/td><td class=\"n\">497<\/td><td class=\"n\">248<\/td><td class=\"n\">$225,626<\/td><td class=\"n\">$96,697<\/td><\/tr><tr><td>King William County<\/td><td class=\"n\">4,700<\/td><td class=\"n\">3,995<\/td><td class=\"n\">470<\/td><td class=\"n\">235<\/td><td class=\"n\">$213,377<\/td><td class=\"n\">$91,447<\/td><\/tr><tr><td>James City County<\/td><td class=\"n\">4,407<\/td><td class=\"n\">3,746<\/td><td class=\"n\">441<\/td><td class=\"n\">220<\/td><td class=\"n\">$200,060<\/td><td class=\"n\">$85,740<\/td><\/tr><tr><td>Dickenson County<\/td><td class=\"n\">4,033<\/td><td class=\"n\">3,428<\/td><td class=\"n\">403<\/td><td class=\"n\">202<\/td><td class=\"n\">$183,100<\/td><td class=\"n\">$78,472<\/td><\/tr><tr><td>Amelia County<\/td><td class=\"n\">3,565<\/td><td class=\"n\">3,030<\/td><td class=\"n\">357<\/td><td class=\"n\">178<\/td><td class=\"n\">$161,855<\/td><td class=\"n\">$69,366<\/td><\/tr><tr><td>New Kent County<\/td><td class=\"n\">3,383<\/td><td class=\"n\">2,876<\/td><td class=\"n\">338<\/td><td class=\"n\">169<\/td><td class=\"n\">$153,600<\/td><td class=\"n\">$65,829<\/td><\/tr><tr><td>Lee County<\/td><td class=\"n\">3,372<\/td><td class=\"n\">2,866<\/td><td class=\"n\">337<\/td><td class=\"n\">169<\/td><td class=\"n\">$153,098<\/td><td class=\"n\">$65,614<\/td><\/tr><tr><td>Clarke County<\/td><td class=\"n\">3,260<\/td><td class=\"n\">2,771<\/td><td class=\"n\">326<\/td><td class=\"n\">163<\/td><td class=\"n\">$147,984<\/td><td class=\"n\">$63,422<\/td><\/tr><tr><td>Westmoreland County<\/td><td class=\"n\">3,227<\/td><td class=\"n\">2,743<\/td><td class=\"n\">323<\/td><td class=\"n\">161<\/td><td class=\"n\">$146,493<\/td><td class=\"n\">$62,783<\/td><\/tr><tr><td>Middlesex County<\/td><td class=\"n\">2,861<\/td><td class=\"n\">2,432<\/td><td class=\"n\">286<\/td><td class=\"n\">143<\/td><td class=\"n\">$129,885<\/td><td class=\"n\">$55,665<\/td><\/tr><tr><td>Alleghany County<\/td><td class=\"n\">2,844<\/td><td class=\"n\">2,417<\/td><td class=\"n\">284<\/td><td class=\"n\">142<\/td><td class=\"n\">$129,119<\/td><td class=\"n\">$55,337<\/td><\/tr><tr><td>Dinwiddie County<\/td><td class=\"n\">2,762<\/td><td class=\"n\">2,348<\/td><td class=\"n\">276<\/td><td class=\"n\">138<\/td><td class=\"n\">$125,402<\/td><td class=\"n\">$53,744<\/td><\/tr><tr><td>Brunswick County<\/td><td class=\"n\">2,531<\/td><td class=\"n\">2,152<\/td><td class=\"n\">253<\/td><td class=\"n\">127<\/td><td class=\"n\">$114,928<\/td><td class=\"n\">$49,255<\/td><\/tr><tr><td>Highland County<\/td><td class=\"n\">2,269<\/td><td class=\"n\">1,929<\/td><td class=\"n\">227<\/td><td class=\"n\">113<\/td><td class=\"n\">$103,017<\/td><td class=\"n\">$44,150<\/td><\/tr><tr><td>Essex County<\/td><td class=\"n\">2,250<\/td><td class=\"n\">1,912<\/td><td class=\"n\">225<\/td><td class=\"n\">112<\/td><td class=\"n\">$102,147<\/td><td class=\"n\">$43,777<\/td><\/tr><tr><td>Nelson County<\/td><td class=\"n\">2,199<\/td><td class=\"n\">1,869<\/td><td class=\"n\">220<\/td><td class=\"n\">110<\/td><td class=\"n\">$99,842<\/td><td class=\"n\">$42,789<\/td><\/tr><tr><td>Buckingham County<\/td><td class=\"n\">2,199<\/td><td class=\"n\">1,869<\/td><td class=\"n\">220<\/td><td class=\"n\">110<\/td><td class=\"n\">$99,813<\/td><td class=\"n\">$42,777<\/td><\/tr><tr><td>Northumberland County<\/td><td class=\"n\">2,094<\/td><td class=\"n\">1,780<\/td><td class=\"n\">209<\/td><td class=\"n\">105<\/td><td class=\"n\">$95,046<\/td><td class=\"n\">$40,734<\/td><\/tr><tr><td>Richmond County<\/td><td class=\"n\">2,085<\/td><td class=\"n\">1,772<\/td><td class=\"n\">209<\/td><td class=\"n\">104<\/td><td class=\"n\">$94,672<\/td><td class=\"n\">$40,574<\/td><\/tr><tr><td>Cumberland County<\/td><td class=\"n\">1,799<\/td><td class=\"n\">1,529<\/td><td class=\"n\">180<\/td><td class=\"n\">90<\/td><td class=\"n\">$81,667<\/td><td class=\"n\">$35,000<\/td><\/tr><tr><td>Madison County<\/td><td class=\"n\">1,623<\/td><td class=\"n\">1,380<\/td><td class=\"n\">162<\/td><td class=\"n\">81<\/td><td class=\"n\">$73,687<\/td><td class=\"n\">$31,580<\/td><\/tr><tr><td>Appomattox County<\/td><td class=\"n\">1,604<\/td><td class=\"n\">1,363<\/td><td class=\"n\">160<\/td><td class=\"n\">80<\/td><td class=\"n\">$72,825<\/td><td class=\"n\">$31,211<\/td><\/tr><tr><td>Goochland County<\/td><td class=\"n\">1,550<\/td><td class=\"n\">1,317<\/td><td class=\"n\">155<\/td><td class=\"n\">77<\/td><td class=\"n\">$70,361<\/td><td class=\"n\">$30,155<\/td><\/tr><tr><td>King and Queen County<\/td><td class=\"n\">1,380<\/td><td class=\"n\">1,173<\/td><td class=\"n\">138<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,643<\/td><td class=\"n\">$26,847<\/td><\/tr><tr><td>Bland County<\/td><td class=\"n\">1,263<\/td><td class=\"n\">1,073<\/td><td class=\"n\">126<\/td><td class=\"n\">63<\/td><td class=\"n\">$57,331<\/td><td class=\"n\">$24,570<\/td><\/tr><tr><td>Grayson County<\/td><td class=\"n\">1,249<\/td><td class=\"n\">1,062<\/td><td class=\"n\">125<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,711<\/td><td class=\"n\">$24,305<\/td><\/tr><tr><td>Charlotte County<\/td><td class=\"n\">1,064<\/td><td class=\"n\">905<\/td><td class=\"n\">106<\/td><td class=\"n\">53<\/td><td class=\"n\">$48,318<\/td><td class=\"n\">$20,708<\/td><\/tr><tr><td>Surry County<\/td><td class=\"n\">938<\/td><td class=\"n\">797<\/td><td class=\"n\">94<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,589<\/td><td class=\"n\">$18,253<\/td><\/tr><tr><td>Sussex County<\/td><td class=\"n\">895<\/td><td class=\"n\">760<\/td><td class=\"n\">89<\/td><td class=\"n\">45<\/td><td class=\"n\">$40,616<\/td><td class=\"n\">$17,407<\/td><\/tr><tr><td>Mathews County<\/td><td class=\"n\">877<\/td><td class=\"n\">745<\/td><td class=\"n\">88<\/td><td class=\"n\">44<\/td><td class=\"n\">$39,806<\/td><td class=\"n\">$17,060<\/td><\/tr><tr><td>Lunenburg County<\/td><td class=\"n\">850<\/td><td class=\"n\">722<\/td><td class=\"n\">85<\/td><td class=\"n\">42<\/td><td class=\"n\">$38,578<\/td><td class=\"n\">$16,534<\/td><\/tr><tr><td>Rappahannock County<\/td><td class=\"n\">731<\/td><td class=\"n\">622<\/td><td class=\"n\">73<\/td><td class=\"n\">37<\/td><td class=\"n\">$33,207<\/td><td class=\"n\">$14,232<\/td><\/tr><tr><td>Craig County<\/td><td class=\"n\">630<\/td><td class=\"n\">536<\/td><td class=\"n\">63<\/td><td class=\"n\">32<\/td><td class=\"n\">$28,607<\/td><td class=\"n\">$12,260<\/td><\/tr><tr><td>Greensville County<\/td><td class=\"n\">509<\/td><td class=\"n\">433<\/td><td class=\"n\">51<\/td><td class=\"n\">25<\/td><td class=\"n\">$23,123<\/td><td class=\"n\">$9,910<\/td><\/tr><tr><td>Charles City County<\/td><td class=\"n\">229<\/td><td class=\"n\">195<\/td><td class=\"n\">23<\/td><td class=\"n\">11<\/td><td class=\"n\">$10,416<\/td><td class=\"n\">$4,464<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><h3 class=\"letter-head\" id=\"letter-w\">W<\/h3><details class=\"sds-state\" id=\"washington\"><summary>Washington Spend Data<\/summary><div class=\"sds-state-body\"><h3>Washington Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $144.3 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $366.6 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 2.23 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.89 million accounts &amp; $122.7 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 222,566 accounts &amp; $14.4 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 111,283 accounts &amp; $7.22 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $101.0 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $43.3 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $237,938<\/li><li><strong>National rank (per-capita):<\/strong> #7<\/li><li><strong>National rank (total):<\/strong> #11<\/li><li><strong>Change vs FY2025:<\/strong> +10.3%<\/li><li><strong>Cities in dataset:<\/strong> 5<\/li><li><strong>Counties in dataset:<\/strong> 39<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-washington-5\">Cities in Washington (5)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Seattle<\/td><td class=\"n\">$41.63 million<\/td><td class=\"n\">$716,891<\/td><td class=\"n up\">+9.8%<\/td><td class=\"n\">$37.90 million<\/td><td class=\"n\">$105.0 million<\/td><td class=\"n\">7<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Tacoma<\/td><td class=\"n\">$6.07 million<\/td><td class=\"n\">$352,805<\/td><td class=\"n down\">-1.7%<\/td><td class=\"n\">$6.18 million<\/td><td class=\"n\">$18.61 million<\/td><td class=\"n\">62<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Spokane<\/td><td class=\"n\">$4.26 million<\/td><td class=\"n\">$237,208<\/td><td class=\"n down\">-0.9%<\/td><td class=\"n\">$4.30 million<\/td><td class=\"n\">$13.24 million<\/td><td class=\"n\">78<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Vancouver<\/td><td class=\"n\">$3.62 million<\/td><td class=\"n\">$245,975<\/td><td class=\"n up\">+0.9%<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">$11.14 million<\/td><td class=\"n\">94<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Bellevue<\/td><td class=\"n\">$2.48 million<\/td><td class=\"n\">$217,088<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">$5.83 million<\/td><td class=\"n\">123<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Washington cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Seattle<\/td><td class=\"n\">641,814<\/td><td class=\"n\">545,542<\/td><td class=\"n\">64,181<\/td><td class=\"n\">32,091<\/td><td class=\"n\">$29.1 million<\/td><td class=\"n\">$12.5 million<\/td><\/tr><tr><td>Tacoma<\/td><td class=\"n\">93,618<\/td><td class=\"n\">79,575<\/td><td class=\"n\">9,362<\/td><td class=\"n\">4,681<\/td><td class=\"n\">$4.25 million<\/td><td class=\"n\">$1.82 million<\/td><\/tr><tr><td>Spokane<\/td><td class=\"n\">65,711<\/td><td class=\"n\">55,854<\/td><td class=\"n\">6,571<\/td><td class=\"n\">3,286<\/td><td class=\"n\">$2.98 million<\/td><td class=\"n\">$1.28 million<\/td><\/tr><tr><td>Vancouver<\/td><td class=\"n\">55,866<\/td><td class=\"n\">47,486<\/td><td class=\"n\">5,587<\/td><td class=\"n\">2,793<\/td><td class=\"n\">$2.54 million<\/td><td class=\"n\">$1.09 million<\/td><\/tr><tr><td>Bellevue<\/td><td class=\"n\">38,265<\/td><td class=\"n\">32,525<\/td><td class=\"n\">3,826<\/td><td class=\"n\">1,913<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">$744,518<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-washington-39\">Counties in Washington (39), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>San Juan County<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">$412,693<\/td><td class=\"n up\">+46.4%<\/td><td class=\"n\">$738,247<\/td><td class=\"n\">$1.66 million<\/td><td class=\"n\">13<\/td><td class=\"n\">728<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Adams County<\/td><td class=\"n\">$862,149<\/td><td class=\"n\">$340,082<\/td><td class=\"n up\">+37.9%<\/td><td class=\"n\">$625,338<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">32<\/td><td class=\"n\">848<\/td><\/tr><tr><td class=\"r\">3<\/td><td>King County<\/td><td class=\"n\">$62.25 million<\/td><td class=\"n\">$336,831<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$55.06 million<\/td><td class=\"n\">$151.9 million<\/td><td class=\"n\">35<\/td><td class=\"n\">8<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Lewis County<\/td><td class=\"n\">$2.44 million<\/td><td class=\"n\">$319,122<\/td><td class=\"n up\">+18.6%<\/td><td class=\"n\">$2.06 million<\/td><td class=\"n\">$5.41 million<\/td><td class=\"n\">49<\/td><td class=\"n\">387<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Pacific County<\/td><td class=\"n\">$731,815<\/td><td class=\"n\">$294,437<\/td><td class=\"n up\">+36.6%<\/td><td class=\"n\">$535,591<\/td><td class=\"n\">$1.26 million<\/td><td class=\"n\">81<\/td><td class=\"n\">954<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Grays Harbor County<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$272,997<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$3.59 million<\/td><td class=\"n\">147<\/td><td class=\"n\">506<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Grant County<\/td><td class=\"n\">$2.25 million<\/td><td class=\"n\">$260,998<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">$4.85 million<\/td><td class=\"n\">216<\/td><td class=\"n\">412<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Chelan County<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$254,320<\/td><td class=\"n up\">+23.5%<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$3.36 million<\/td><td class=\"n\">263<\/td><td class=\"n\">523<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Whitman County<\/td><td class=\"n\">$975,046<\/td><td class=\"n\">$245,470<\/td><td class=\"n up\">+21.6%<\/td><td class=\"n\">$801,939<\/td><td class=\"n\">$2.12 million<\/td><td class=\"n\">332<\/td><td class=\"n\">785<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Okanogan County<\/td><td class=\"n\">$849,542<\/td><td class=\"n\">$235,379<\/td><td class=\"n up\">+24.3%<\/td><td class=\"n\">$683,240<\/td><td class=\"n\">$1.62 million<\/td><td class=\"n\">415<\/td><td class=\"n\">859<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Columbia County<\/td><td class=\"n\">$90,063<\/td><td class=\"n\">$235,153<\/td><td class=\"n up\">+47.4%<\/td><td class=\"n\">$61,086<\/td><td class=\"n\">$131,810<\/td><td class=\"n\">419<\/td><td class=\"n\">2448<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Asotin County<\/td><td class=\"n\">$417,687<\/td><td class=\"n\">$232,435<\/td><td class=\"n up\">+4.9%<\/td><td class=\"n\">$398,364<\/td><td class=\"n\">$1.21 million<\/td><td class=\"n\">451<\/td><td class=\"n\">1367<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Cowlitz County<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$220,892<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$1.86 million<\/td><td class=\"n\">$5.22 million<\/td><td class=\"n\">616<\/td><td class=\"n\">457<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Garfield County<\/td><td class=\"n\">$7,009<\/td><td class=\"n\">$216,931<\/td><td class=\"n up\">+27.4%<\/td><td class=\"n\">$5,501<\/td><td class=\"n\">$30,311<\/td><td class=\"n\">689<\/td><td class=\"n\">3014<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Wahkiakum County<\/td><td class=\"n\">$45,505<\/td><td class=\"n\">$215,830<\/td><td class=\"n up\">+9.2%<\/td><td class=\"n\">$41,689<\/td><td class=\"n\">$137,460<\/td><td class=\"n\">707<\/td><td class=\"n\">2726<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Skagit County<\/td><td class=\"n\">$2.19 million<\/td><td class=\"n\">$213,833<\/td><td class=\"n up\">+10.7%<\/td><td class=\"n\">$1.98 million<\/td><td class=\"n\">$5.51 million<\/td><td class=\"n\">736<\/td><td class=\"n\">420<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Skamania County<\/td><td class=\"n\">$152,852<\/td><td class=\"n\">$209,006<\/td><td class=\"n up\">+17.6%<\/td><td class=\"n\">$129,989<\/td><td class=\"n\">$336,747<\/td><td class=\"n\">818<\/td><td class=\"n\">2121<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Pend Oreille County<\/td><td class=\"n\">$172,764<\/td><td class=\"n\">$206,501<\/td><td class=\"n up\">+4.1%<\/td><td class=\"n\">$165,888<\/td><td class=\"n\">$458,085<\/td><td class=\"n\">863<\/td><td class=\"n\">2046<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Douglas County<\/td><td class=\"n\">$688,298<\/td><td class=\"n\">$205,991<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$660,079<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">870<\/td><td class=\"n\">995<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Whatcom County<\/td><td class=\"n\">$3.68 million<\/td><td class=\"n\">$202,206<\/td><td class=\"n up\">+16.1%<\/td><td class=\"n\">$3.17 million<\/td><td class=\"n\">$8.67 million<\/td><td class=\"n\">934<\/td><td class=\"n\">262<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Walla Walla County<\/td><td class=\"n\">$914,711<\/td><td class=\"n\">$201,952<\/td><td class=\"n up\">+3.9%<\/td><td class=\"n\">$880,106<\/td><td class=\"n\">$2.51 million<\/td><td class=\"n\">939<\/td><td class=\"n\">819<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Lincoln County<\/td><td class=\"n\">$110,452<\/td><td class=\"n\">$200,266<\/td><td class=\"n up\">+23.5%<\/td><td class=\"n\">$89,458<\/td><td class=\"n\">$204,500<\/td><td class=\"n\">963<\/td><td class=\"n\">2342<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Kittitas County<\/td><td class=\"n\">$652,091<\/td><td class=\"n\">$194,542<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$616,653<\/td><td class=\"n\">$1.87 million<\/td><td class=\"n\">1135<\/td><td class=\"n\">1029<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Ferry County<\/td><td class=\"n\">$19,275<\/td><td class=\"n\">$193,721<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$17,660<\/td><td class=\"n\">$63,386<\/td><td class=\"n\">1171<\/td><td class=\"n\">2923<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Clallam County<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">$190,576<\/td><td class=\"n up\">+20.7%<\/td><td class=\"n\">$883,001<\/td><td class=\"n\">$2.19 million<\/td><td class=\"n\">1266<\/td><td class=\"n\">735<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Pierce County<\/td><td class=\"n\">$13.86 million<\/td><td class=\"n\">$188,136<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$13.35 million<\/td><td class=\"n\">$38.76 million<\/td><td class=\"n\">1350<\/td><td class=\"n\">62<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Benton County<\/td><td class=\"n\">$3.14 million<\/td><td class=\"n\">$186,913<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$2.82 million<\/td><td class=\"n\">$7.82 million<\/td><td class=\"n\">1385<\/td><td class=\"n\">310<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Yakima County<\/td><td class=\"n\">$3.68 million<\/td><td class=\"n\">$186,514<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$3.37 million<\/td><td class=\"n\">$9.70 million<\/td><td class=\"n\">1397<\/td><td class=\"n\">261<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Franklin County<\/td><td class=\"n\">$1.33 million<\/td><td class=\"n\">$180,691<\/td><td class=\"n up\">+12.2%<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">$3.28 million<\/td><td class=\"n\">1560<\/td><td class=\"n\">626<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Kitsap County<\/td><td class=\"n\">$3.88 million<\/td><td class=\"n\">$180,530<\/td><td class=\"n up\">+3.0%<\/td><td class=\"n\">$3.77 million<\/td><td class=\"n\">$10.71 million<\/td><td class=\"n\">1564<\/td><td class=\"n\">253<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Snohomish County<\/td><td class=\"n\">$11.79 million<\/td><td class=\"n\">$174,725<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$11.26 million<\/td><td class=\"n\">$31.54 million<\/td><td class=\"n\">1733<\/td><td class=\"n\">80<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Thurston County<\/td><td class=\"n\">$3.98 million<\/td><td class=\"n\">$172,880<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$3.99 million<\/td><td class=\"n\">$12.62 million<\/td><td class=\"n\">1778<\/td><td class=\"n\">248<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Klickitat County<\/td><td class=\"n\">$169,486<\/td><td class=\"n\">$170,472<\/td><td class=\"n up\">+5.1%<\/td><td class=\"n\">$161,256<\/td><td class=\"n\">$485,294<\/td><td class=\"n\">1830<\/td><td class=\"n\">2060<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Spokane County<\/td><td class=\"n\">$7.24 million<\/td><td class=\"n\">$168,999<\/td><td class=\"n up\">+4.2%<\/td><td class=\"n\">$6.95 million<\/td><td class=\"n\">$20.43 million<\/td><td class=\"n\">1863<\/td><td class=\"n\">145<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Island County<\/td><td class=\"n\">$961,873<\/td><td class=\"n\">$167,490<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$906,162<\/td><td class=\"n\">$2.74 million<\/td><td class=\"n\">1916<\/td><td class=\"n\">792<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Jefferson County<\/td><td class=\"n\">$266,353<\/td><td class=\"n\">$164,408<\/td><td class=\"n up\">+5.9%<\/td><td class=\"n\">$251,583<\/td><td class=\"n\">$773,642<\/td><td class=\"n\">2005<\/td><td class=\"n\">1752<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Mason County<\/td><td class=\"n\">$657,697<\/td><td class=\"n\">$153,630<\/td><td class=\"n down\">-7.3%<\/td><td class=\"n\">$709,296<\/td><td class=\"n\">$2.34 million<\/td><td class=\"n\">2277<\/td><td class=\"n\">1023<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Clark County<\/td><td class=\"n\">$5.94 million<\/td><td class=\"n\">$147,555<\/td><td class=\"n up\">+5.0%<\/td><td class=\"n\">$5.66 million<\/td><td class=\"n\">$16.87 million<\/td><td class=\"n\">2405<\/td><td class=\"n\">173<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Stevens County<\/td><td class=\"n\">$358,499<\/td><td class=\"n\">$147,481<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$331,777<\/td><td class=\"n\">$846,597<\/td><td class=\"n\">2407<\/td><td class=\"n\">1509<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Washington counties (39), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>King County<\/td><td class=\"n\">959,834<\/td><td class=\"n\">815,859<\/td><td class=\"n\">95,983<\/td><td class=\"n\">47,992<\/td><td class=\"n\">$43.6 million<\/td><td class=\"n\">$18.7 million<\/td><\/tr><tr><td>Pierce County<\/td><td class=\"n\">213,681<\/td><td class=\"n\">181,629<\/td><td class=\"n\">21,368<\/td><td class=\"n\">10,684<\/td><td class=\"n\">$9.70 million<\/td><td class=\"n\">$4.16 million<\/td><\/tr><tr><td>Snohomish County<\/td><td class=\"n\">181,800<\/td><td class=\"n\">154,530<\/td><td class=\"n\">18,180<\/td><td class=\"n\">9,090<\/td><td class=\"n\">$8.25 million<\/td><td class=\"n\">$3.54 million<\/td><\/tr><tr><td>Spokane County<\/td><td class=\"n\">111,687<\/td><td class=\"n\">94,934<\/td><td class=\"n\">11,169<\/td><td class=\"n\">5,584<\/td><td class=\"n\">$5.07 million<\/td><td class=\"n\">$2.17 million<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">91,654<\/td><td class=\"n\">77,906<\/td><td class=\"n\">9,165<\/td><td class=\"n\">4,583<\/td><td class=\"n\">$4.16 million<\/td><td class=\"n\">$1.78 million<\/td><\/tr><tr><td>Thurston County<\/td><td class=\"n\">61,326<\/td><td class=\"n\">52,127<\/td><td class=\"n\">6,133<\/td><td class=\"n\">3,066<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">$1.19 million<\/td><\/tr><tr><td>Kitsap County<\/td><td class=\"n\">59,890<\/td><td class=\"n\">50,906<\/td><td class=\"n\">5,989<\/td><td class=\"n\">2,994<\/td><td class=\"n\">$2.72 million<\/td><td class=\"n\">$1.17 million<\/td><\/tr><tr><td>Yakima County<\/td><td class=\"n\">56,725<\/td><td class=\"n\">48,216<\/td><td class=\"n\">5,673<\/td><td class=\"n\">2,836<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$1.10 million<\/td><\/tr><tr><td>Whatcom County<\/td><td class=\"n\">56,704<\/td><td class=\"n\">48,199<\/td><td class=\"n\">5,670<\/td><td class=\"n\">2,835<\/td><td class=\"n\">$2.57 million<\/td><td class=\"n\">$1.10 million<\/td><\/tr><tr><td>Benton County<\/td><td class=\"n\">48,395<\/td><td class=\"n\">41,136<\/td><td class=\"n\">4,840<\/td><td class=\"n\">2,420<\/td><td class=\"n\">$2.20 million<\/td><td class=\"n\">$941,631<\/td><\/tr><tr><td>Lewis County<\/td><td class=\"n\">37,602<\/td><td class=\"n\">31,962<\/td><td class=\"n\">3,760<\/td><td class=\"n\">1,880<\/td><td class=\"n\">$1.71 million<\/td><td class=\"n\">$731,626<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">34,638<\/td><td class=\"n\">29,442<\/td><td class=\"n\">3,464<\/td><td class=\"n\">1,732<\/td><td class=\"n\">$1.57 million<\/td><td class=\"n\">$673,947<\/td><\/tr><tr><td>Skagit County<\/td><td class=\"n\">33,747<\/td><td class=\"n\">28,685<\/td><td class=\"n\">3,375<\/td><td class=\"n\">1,687<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">$656,618<\/td><\/tr><tr><td>Cowlitz County<\/td><td class=\"n\">30,334<\/td><td class=\"n\">25,784<\/td><td class=\"n\">3,033<\/td><td class=\"n\">1,517<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">$590,209<\/td><\/tr><tr><td>Grays Harbor County<\/td><td class=\"n\">27,548<\/td><td class=\"n\">23,416<\/td><td class=\"n\">2,755<\/td><td class=\"n\">1,377<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$536,008<\/td><\/tr><tr><td>Chelan County<\/td><td class=\"n\">26,196<\/td><td class=\"n\">22,266<\/td><td class=\"n\">2,620<\/td><td class=\"n\">1,310<\/td><td class=\"n\">$1.19 million<\/td><td class=\"n\">$509,690<\/td><\/tr><tr><td>Franklin County<\/td><td class=\"n\">20,438<\/td><td class=\"n\">17,373<\/td><td class=\"n\">2,044<\/td><td class=\"n\">1,022<\/td><td class=\"n\">$927,900<\/td><td class=\"n\">$397,672<\/td><\/tr><tr><td>San Juan County<\/td><td class=\"n\">16,664<\/td><td class=\"n\">14,164<\/td><td class=\"n\">1,666<\/td><td class=\"n\">833<\/td><td class=\"n\">$756,523<\/td><td class=\"n\">$324,224<\/td><\/tr><tr><td>Clallam County<\/td><td class=\"n\">16,438<\/td><td class=\"n\">13,972<\/td><td class=\"n\">1,644<\/td><td class=\"n\">822<\/td><td class=\"n\">$746,264<\/td><td class=\"n\">$319,827<\/td><\/tr><tr><td>Whitman County<\/td><td class=\"n\">15,034<\/td><td class=\"n\">12,779<\/td><td class=\"n\">1,503<\/td><td class=\"n\">752<\/td><td class=\"n\">$682,532<\/td><td class=\"n\">$292,514<\/td><\/tr><tr><td>Island County<\/td><td class=\"n\">14,831<\/td><td class=\"n\">12,606<\/td><td class=\"n\">1,483<\/td><td class=\"n\">742<\/td><td class=\"n\">$673,311<\/td><td class=\"n\">$288,562<\/td><\/tr><tr><td>Walla Walla County<\/td><td class=\"n\">14,104<\/td><td class=\"n\">11,988<\/td><td class=\"n\">1,410<\/td><td class=\"n\">705<\/td><td class=\"n\">$640,298<\/td><td class=\"n\">$274,413<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">13,293<\/td><td class=\"n\">11,299<\/td><td class=\"n\">1,329<\/td><td class=\"n\">665<\/td><td class=\"n\">$603,504<\/td><td class=\"n\">$258,645<\/td><\/tr><tr><td>Okanogan County<\/td><td class=\"n\">13,099<\/td><td class=\"n\">11,134<\/td><td class=\"n\">1,310<\/td><td class=\"n\">655<\/td><td class=\"n\">$594,680<\/td><td class=\"n\">$254,863<\/td><\/tr><tr><td>Pacific County<\/td><td class=\"n\">11,284<\/td><td class=\"n\">9,591<\/td><td class=\"n\">1,128<\/td><td class=\"n\">564<\/td><td class=\"n\">$512,270<\/td><td class=\"n\">$219,544<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">10,613<\/td><td class=\"n\">9,021<\/td><td class=\"n\">1,061<\/td><td class=\"n\">531<\/td><td class=\"n\">$481,809<\/td><td class=\"n\">$206,489<\/td><\/tr><tr><td>Mason County<\/td><td class=\"n\">10,141<\/td><td class=\"n\">8,620<\/td><td class=\"n\">1,014<\/td><td class=\"n\">507<\/td><td class=\"n\">$460,388<\/td><td class=\"n\">$197,309<\/td><\/tr><tr><td>Kittitas County<\/td><td class=\"n\">10,054<\/td><td class=\"n\">8,546<\/td><td class=\"n\">1,005<\/td><td class=\"n\">503<\/td><td class=\"n\">$456,464<\/td><td class=\"n\">$195,627<\/td><\/tr><tr><td>Asotin County<\/td><td class=\"n\">6,440<\/td><td class=\"n\">5,474<\/td><td class=\"n\">644<\/td><td class=\"n\">322<\/td><td class=\"n\">$292,381<\/td><td class=\"n\">$125,306<\/td><\/tr><tr><td>Stevens County<\/td><td class=\"n\">5,528<\/td><td class=\"n\">4,698<\/td><td class=\"n\">553<\/td><td class=\"n\">276<\/td><td class=\"n\">$250,949<\/td><td class=\"n\">$107,550<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">4,107<\/td><td class=\"n\">3,491<\/td><td class=\"n\">411<\/td><td class=\"n\">205<\/td><td class=\"n\">$186,447<\/td><td class=\"n\">$79,906<\/td><\/tr><tr><td>Pend Oreille County<\/td><td class=\"n\">2,664<\/td><td class=\"n\">2,264<\/td><td class=\"n\">266<\/td><td class=\"n\">133<\/td><td class=\"n\">$120,935<\/td><td class=\"n\">$51,829<\/td><\/tr><tr><td>Klickitat County<\/td><td class=\"n\">2,613<\/td><td class=\"n\">2,221<\/td><td class=\"n\">261<\/td><td class=\"n\">131<\/td><td class=\"n\">$118,640<\/td><td class=\"n\">$50,846<\/td><\/tr><tr><td>Skamania County<\/td><td class=\"n\">2,357<\/td><td class=\"n\">2,003<\/td><td class=\"n\">236<\/td><td class=\"n\">118<\/td><td class=\"n\">$106,996<\/td><td class=\"n\">$45,856<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">1,703<\/td><td class=\"n\">1,448<\/td><td class=\"n\">170<\/td><td class=\"n\">85<\/td><td class=\"n\">$77,316<\/td><td class=\"n\">$33,136<\/td><\/tr><tr><td>Columbia County<\/td><td class=\"n\">1,389<\/td><td class=\"n\">1,180<\/td><td class=\"n\">139<\/td><td class=\"n\">69<\/td><td class=\"n\">$63,044<\/td><td class=\"n\">$27,019<\/td><\/tr><tr><td>Wahkiakum County<\/td><td class=\"n\">702<\/td><td class=\"n\">596<\/td><td class=\"n\">70<\/td><td class=\"n\">35<\/td><td class=\"n\">$31,853<\/td><td class=\"n\">$13,651<\/td><\/tr><tr><td>Ferry County<\/td><td class=\"n\">297<\/td><td class=\"n\">253<\/td><td class=\"n\">30<\/td><td class=\"n\">15<\/td><td class=\"n\">$13,493<\/td><td class=\"n\">$5,783<\/td><\/tr><tr><td>Garfield County<\/td><td class=\"n\">108<\/td><td class=\"n\">92<\/td><td class=\"n\">11<\/td><td class=\"n\">5.4<\/td><td class=\"n\">$4,906<\/td><td class=\"n\">$2,103<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"west-virginia\"><summary>West Virginia Spend Data<\/summary><div class=\"sds-state-body\"><h3>West Virginia Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $26.95 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $66.14 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 415,606<\/li><li><strong>2026 male fan accounts:<\/strong> 353,265 accounts &amp; $22.9 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 41,561 accounts &amp; $2.70 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 20,780 accounts &amp; $1.35 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $18.9 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $8.09 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $246,565<\/li><li><strong>National rank (per-capita):<\/strong> #4<\/li><li><strong>National rank (total):<\/strong> #38<\/li><li><strong>Change vs FY2025:<\/strong> +14.2%<\/li><li><strong>Cities in dataset:<\/strong> 0<\/li><li><strong>Counties in dataset:<\/strong> 55<\/li><\/ul><p class=\"small\">No city-level data available for this state \u2014 county data only.<\/p><p class=\"sds-table-title\" id=\"counties-in-west-virginia-55\">Counties in West Virginia (55), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Grant County<\/td><td class=\"n\">$501,129<\/td><td class=\"n\">$289,866<\/td><td class=\"n up\">+46.9%<\/td><td class=\"n\">$341,098<\/td><td class=\"n\">$722,459<\/td><td class=\"n\">97<\/td><td class=\"n\">1232<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Ohio County<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$285,678<\/td><td class=\"n up\">+23.8%<\/td><td class=\"n\">$926,363<\/td><td class=\"n\">$2.27 million<\/td><td class=\"n\">103<\/td><td class=\"n\">697<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Hampshire County<\/td><td class=\"n\">$623,181<\/td><td class=\"n\">$251,080<\/td><td class=\"n up\">+39.3%<\/td><td class=\"n\">$447,231<\/td><td class=\"n\">$961,458<\/td><td class=\"n\">290<\/td><td class=\"n\">1067<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Hancock County<\/td><td class=\"n\">$650,326<\/td><td class=\"n\">$241,860<\/td><td class=\"n up\">+12.9%<\/td><td class=\"n\">$576,063<\/td><td class=\"n\">$1.61 million<\/td><td class=\"n\">364<\/td><td class=\"n\">1032<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Cabell County<\/td><td class=\"n\">$1.84 million<\/td><td class=\"n\">$239,879<\/td><td class=\"n up\">+21.8%<\/td><td class=\"n\">$1.51 million<\/td><td class=\"n\">$4.08 million<\/td><td class=\"n\">374<\/td><td class=\"n\">496<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Gilmer County<\/td><td class=\"n\">$248,310<\/td><td class=\"n\">$238,626<\/td><td class=\"n up\">+45.1%<\/td><td class=\"n\">$171,162<\/td><td class=\"n\">$337,017<\/td><td class=\"n\">382<\/td><td class=\"n\">1805<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Marshall County<\/td><td class=\"n\">$652,472<\/td><td class=\"n\">$236,770<\/td><td class=\"n up\">+24.2%<\/td><td class=\"n\">$525,143<\/td><td class=\"n\">$1.38 million<\/td><td class=\"n\">396<\/td><td class=\"n\">1028<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Taylor County<\/td><td class=\"n\">$403,052<\/td><td class=\"n\">$234,127<\/td><td class=\"n up\">+37.4%<\/td><td class=\"n\">$293,246<\/td><td class=\"n\">$582,766<\/td><td class=\"n\">435<\/td><td class=\"n\">1398<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Greenbrier County<\/td><td class=\"n\">$680,882<\/td><td class=\"n\">$233,529<\/td><td class=\"n up\">+19.3%<\/td><td class=\"n\">$570,541<\/td><td class=\"n\">$1.60 million<\/td><td class=\"n\">442<\/td><td class=\"n\">1004<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Logan County<\/td><td class=\"n\">$645,120<\/td><td class=\"n\">$230,788<\/td><td class=\"n up\">+34.8%<\/td><td class=\"n\">$478,519<\/td><td class=\"n\">$1.07 million<\/td><td class=\"n\">478<\/td><td class=\"n\">1039<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Harrison County<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$225,817<\/td><td class=\"n up\">+6.3%<\/td><td class=\"n\">$1.15 million<\/td><td class=\"n\">$3.25 million<\/td><td class=\"n\">543<\/td><td class=\"n\">667<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Monongalia County<\/td><td class=\"n\">$1.94 million<\/td><td class=\"n\">$220,790<\/td><td class=\"n up\">+7.2%<\/td><td class=\"n\">$1.81 million<\/td><td class=\"n\">$5.12 million<\/td><td class=\"n\">620<\/td><td class=\"n\">466<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Kanawha County<\/td><td class=\"n\">$3.00 million<\/td><td class=\"n\">$217,198<\/td><td class=\"n up\">+5.7%<\/td><td class=\"n\">$2.83 million<\/td><td class=\"n\">$8.11 million<\/td><td class=\"n\">681<\/td><td class=\"n\">322<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Berkeley County<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">$216,700<\/td><td class=\"n up\">+9.3%<\/td><td class=\"n\">$2.22 million<\/td><td class=\"n\">$6.90 million<\/td><td class=\"n\">695<\/td><td class=\"n\">390<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Pendleton County<\/td><td class=\"n\">$156,499<\/td><td class=\"n\">$216,467<\/td><td class=\"n up\">+37.5%<\/td><td class=\"n\">$113,802<\/td><td class=\"n\">$271,678<\/td><td class=\"n\">699<\/td><td class=\"n\">2107<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Ritchie County<\/td><td class=\"n\">$180,993<\/td><td class=\"n\">$212,471<\/td><td class=\"n up\">+30.3%<\/td><td class=\"n\">$138,954<\/td><td class=\"n\">$338,408<\/td><td class=\"n\">761<\/td><td class=\"n\">2018<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Brooke County<\/td><td class=\"n\">$387,810<\/td><td class=\"n\">$209,736<\/td><td class=\"n up\">+25.9%<\/td><td class=\"n\">$307,970<\/td><td class=\"n\">$798,150<\/td><td class=\"n\">805<\/td><td class=\"n\">1438<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Randolph County<\/td><td class=\"n\">$436,740<\/td><td class=\"n\">$200,112<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$414,103<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">971<\/td><td class=\"n\">1327<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Wetzel County<\/td><td class=\"n\">$229,888<\/td><td class=\"n\">$199,999<\/td><td class=\"n up\">+4.7%<\/td><td class=\"n\">$219,628<\/td><td class=\"n\">$586,595<\/td><td class=\"n\">973<\/td><td class=\"n\">1874<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Mingo County<\/td><td class=\"n\">$326,023<\/td><td class=\"n\">$194,187<\/td><td class=\"n up\">+24.9%<\/td><td class=\"n\">$261,038<\/td><td class=\"n\">$689,645<\/td><td class=\"n\">1147<\/td><td class=\"n\">1586<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Pocahontas County<\/td><td class=\"n\">$107,281<\/td><td class=\"n\">$191,801<\/td><td class=\"n up\">+32.5%<\/td><td class=\"n\">$80,980<\/td><td class=\"n\">$199,622<\/td><td class=\"n\">1232<\/td><td class=\"n\">2356<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Tyler County<\/td><td class=\"n\">$103,455<\/td><td class=\"n\">$189,330<\/td><td class=\"n up\">+7.4%<\/td><td class=\"n\">$96,317<\/td><td class=\"n\">$301,126<\/td><td class=\"n\">1307<\/td><td class=\"n\">2383<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Tucker County<\/td><td class=\"n\">$80,272<\/td><td class=\"n\">$188,288<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$74,845<\/td><td class=\"n\">$227,831<\/td><td class=\"n\">1344<\/td><td class=\"n\">2507<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Marion County<\/td><td class=\"n\">$802,343<\/td><td class=\"n\">$187,936<\/td><td class=\"n up\">+15.7%<\/td><td class=\"n\">$693,238<\/td><td class=\"n\">$1.90 million<\/td><td class=\"n\">1353<\/td><td class=\"n\">896<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Jefferson County<\/td><td class=\"n\">$910,063<\/td><td class=\"n\">$187,521<\/td><td class=\"n up\">+23.6%<\/td><td class=\"n\">$736,182<\/td><td class=\"n\">$1.85 million<\/td><td class=\"n\">1364<\/td><td class=\"n\">820<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Raleigh County<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$183,637<\/td><td class=\"n up\">+17.9%<\/td><td class=\"n\">$852,745<\/td><td class=\"n\">$2.35 million<\/td><td class=\"n\">1478<\/td><td class=\"n\">762<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Jackson County<\/td><td class=\"n\">$355,765<\/td><td class=\"n\">$181,292<\/td><td class=\"n up\">+26.1%<\/td><td class=\"n\">$282,203<\/td><td class=\"n\">$713,260<\/td><td class=\"n\">1545<\/td><td class=\"n\">1516<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Wirt County<\/td><td class=\"n\">$29,399<\/td><td class=\"n\">$179,523<\/td><td class=\"n up\">+11.4%<\/td><td class=\"n\">$26,380<\/td><td class=\"n\">$81,890<\/td><td class=\"n\">1585<\/td><td class=\"n\">2844<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Mason County<\/td><td class=\"n\">$306,574<\/td><td class=\"n\">$179,061<\/td><td class=\"n up\">+24.3%<\/td><td class=\"n\">$246,621<\/td><td class=\"n\">$580,828<\/td><td class=\"n\">1600<\/td><td class=\"n\">1646<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Wood County<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">$178,035<\/td><td class=\"n up\">+6.8%<\/td><td class=\"n\">$1.04 million<\/td><td class=\"n\">$3.05 million<\/td><td class=\"n\">1637<\/td><td class=\"n\">717<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Pleasants County<\/td><td class=\"n\">$59,170<\/td><td class=\"n\">$178,004<\/td><td class=\"n up\">+0.5%<\/td><td class=\"n\">$58,895<\/td><td class=\"n\">$142,851<\/td><td class=\"n\">1638<\/td><td class=\"n\">2635<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Mercer County<\/td><td class=\"n\">$756,713<\/td><td class=\"n\">$177,572<\/td><td class=\"n up\">+9.6%<\/td><td class=\"n\">$690,171<\/td><td class=\"n\">$2.31 million<\/td><td class=\"n\">1650<\/td><td class=\"n\">935<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Braxton County<\/td><td class=\"n\">$112,931<\/td><td class=\"n\">$175,260<\/td><td class=\"n up\">+29.6%<\/td><td class=\"n\">$87,115<\/td><td class=\"n\">$224,113<\/td><td class=\"n\">1715<\/td><td class=\"n\">2334<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Hardy County<\/td><td class=\"n\">$146,602<\/td><td class=\"n\">$175,247<\/td><td class=\"n up\">+23.2%<\/td><td class=\"n\">$119,016<\/td><td class=\"n\">$305,639<\/td><td class=\"n\">1716<\/td><td class=\"n\">2155<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Calhoun County<\/td><td class=\"n\">$26,363<\/td><td class=\"n\">$173,535<\/td><td class=\"n up\">+6.1%<\/td><td class=\"n\">$24,846<\/td><td class=\"n\">$76,934<\/td><td class=\"n\">1761<\/td><td class=\"n\">2869<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Wyoming County<\/td><td class=\"n\">$209,400<\/td><td class=\"n\">$172,295<\/td><td class=\"n up\">+5.3%<\/td><td class=\"n\">$198,769<\/td><td class=\"n\">$585,881<\/td><td class=\"n\">1791<\/td><td class=\"n\">1940<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Fayette County<\/td><td class=\"n\">$451,317<\/td><td class=\"n\">$171,168<\/td><td class=\"n up\">+10.8%<\/td><td class=\"n\">$407,354<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">1812<\/td><td class=\"n\">1305<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Webster County<\/td><td class=\"n\">$41,225<\/td><td class=\"n\">$170,626<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$41,717<\/td><td class=\"n\">$97,721<\/td><td class=\"n\">1828<\/td><td class=\"n\">2759<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Upshur County<\/td><td class=\"n\">$241,648<\/td><td class=\"n\">$167,558<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$225,149<\/td><td class=\"n\">$677,161<\/td><td class=\"n\">1914<\/td><td class=\"n\">1829<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Nicholas County<\/td><td class=\"n\">$235,441<\/td><td class=\"n\">$165,916<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$222,082<\/td><td class=\"n\">$656,134<\/td><td class=\"n\">1957<\/td><td class=\"n\">1855<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Clay County<\/td><td class=\"n\">$15,333<\/td><td class=\"n\">$163,493<\/td><td class=\"n up\">+11.1%<\/td><td class=\"n\">$13,803<\/td><td class=\"n\">$47,410<\/td><td class=\"n\">2029<\/td><td class=\"n\">2954<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Roane County<\/td><td class=\"n\">$88,902<\/td><td class=\"n\">$163,336<\/td><td class=\"n up\">+8.5%<\/td><td class=\"n\">$81,900<\/td><td class=\"n\">$248,904<\/td><td class=\"n\">2035<\/td><td class=\"n\">2459<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Boone County<\/td><td class=\"n\">$177,130<\/td><td class=\"n\">$163,187<\/td><td class=\"n up\">+10.2%<\/td><td class=\"n\">$160,733<\/td><td class=\"n\">$548,814<\/td><td class=\"n\">2039<\/td><td class=\"n\">2031<\/td><\/tr><tr><td class=\"r\">44<\/td><td>McDowell County<\/td><td class=\"n\">$132,989<\/td><td class=\"n\">$162,948<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$130,979<\/td><td class=\"n\">$411,722<\/td><td class=\"n\">2047<\/td><td class=\"n\">2222<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Monroe County<\/td><td class=\"n\">$75,120<\/td><td class=\"n\">$162,453<\/td><td class=\"n up\">+6.0%<\/td><td class=\"n\">$70,858<\/td><td class=\"n\">$159,541<\/td><td class=\"n\">2058<\/td><td class=\"n\">2535<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Summers County<\/td><td class=\"n\">$61,394<\/td><td class=\"n\">$162,025<\/td><td class=\"n up\">+13.1%<\/td><td class=\"n\">$54,293<\/td><td class=\"n\">$190,379<\/td><td class=\"n\">2072<\/td><td class=\"n\">2618<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Doddridge County<\/td><td class=\"n\">$9,976<\/td><td class=\"n\">$161,444<\/td><td class=\"n down\">-72.2%<\/td><td class=\"n\">$35,889<\/td><td class=\"n\">$183,402<\/td><td class=\"n\">2088<\/td><td class=\"n\">2994<\/td><\/tr><tr><td class=\"r\">48<\/td><td>Lewis County<\/td><td class=\"n\">$119,509<\/td><td class=\"n\">$161,079<\/td><td class=\"n down\">-8.5%<\/td><td class=\"n\">$130,672<\/td><td class=\"n\">$466,892<\/td><td class=\"n\">2102<\/td><td class=\"n\">2288<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Barbour County<\/td><td class=\"n\">$96,946<\/td><td class=\"n\">$158,423<\/td><td class=\"n up\">+11.7%<\/td><td class=\"n\">$86,808<\/td><td class=\"n\">$319,449<\/td><td class=\"n\">2165<\/td><td class=\"n\">2414<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Preston County<\/td><td class=\"n\">$322,354<\/td><td class=\"n\">$157,352<\/td><td class=\"n up\">+18.9%<\/td><td class=\"n\">$271,161<\/td><td class=\"n\">$726,853<\/td><td class=\"n\">2191<\/td><td class=\"n\">1598<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Mineral County<\/td><td class=\"n\">$232,796<\/td><td class=\"n\">$157,243<\/td><td class=\"n down\">-16.5%<\/td><td class=\"n\">$278,829<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">2197<\/td><td class=\"n\">1866<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Morgan County<\/td><td class=\"n\">$121,281<\/td><td class=\"n\">$156,406<\/td><td class=\"n up\">+7.4%<\/td><td class=\"n\">$112,881<\/td><td class=\"n\">$336,013<\/td><td class=\"n\">2213<\/td><td class=\"n\">2278<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Lincoln County<\/td><td class=\"n\">$117,364<\/td><td class=\"n\">$152,038<\/td><td class=\"n up\">+4.0%<\/td><td class=\"n\">$112,881<\/td><td class=\"n\">$352,906<\/td><td class=\"n\">2317<\/td><td class=\"n\">2299<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Putnam County<\/td><td class=\"n\">$411,641<\/td><td class=\"n\">$130,086<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$377,293<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">2670<\/td><td class=\"n\">1378<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Wayne County<\/td><td class=\"n\">$191,772<\/td><td class=\"n\">$126,469<\/td><td class=\"n up\">+7.4%<\/td><td class=\"n\">$178,524<\/td><td class=\"n\">$523,601<\/td><td class=\"n\">2730<\/td><td class=\"n\">1992<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 West Virginia counties (55), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Kanawha County<\/td><td class=\"n\">46,211<\/td><td class=\"n\">39,279<\/td><td class=\"n\">4,621<\/td><td class=\"n\">2,311<\/td><td class=\"n\">$2.10 million<\/td><td class=\"n\">$899,120<\/td><\/tr><tr><td>Berkeley County<\/td><td class=\"n\">37,473<\/td><td class=\"n\">31,852<\/td><td class=\"n\">3,747<\/td><td class=\"n\">1,874<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$729,105<\/td><\/tr><tr><td>Monongalia County<\/td><td class=\"n\">29,906<\/td><td class=\"n\">25,421<\/td><td class=\"n\">2,991<\/td><td class=\"n\">1,495<\/td><td class=\"n\">$1.36 million<\/td><td class=\"n\">$581,891<\/td><\/tr><tr><td>Cabell County<\/td><td class=\"n\">28,294<\/td><td class=\"n\">24,050<\/td><td class=\"n\">2,829<\/td><td class=\"n\">1,415<\/td><td class=\"n\">$1.28 million<\/td><td class=\"n\">$550,526<\/td><\/tr><tr><td>Harrison County<\/td><td class=\"n\">18,809<\/td><td class=\"n\">15,988<\/td><td class=\"n\">1,881<\/td><td class=\"n\">940<\/td><td class=\"n\">$853,941<\/td><td class=\"n\">$365,975<\/td><\/tr><tr><td>Ohio County<\/td><td class=\"n\">17,681<\/td><td class=\"n\">15,029<\/td><td class=\"n\">1,768<\/td><td class=\"n\">884<\/td><td class=\"n\">$802,706<\/td><td class=\"n\">$344,017<\/td><\/tr><tr><td>Wood County<\/td><td class=\"n\">17,077<\/td><td class=\"n\">14,516<\/td><td class=\"n\">1,708<\/td><td class=\"n\">854<\/td><td class=\"n\">$775,302<\/td><td class=\"n\">$332,272<\/td><\/tr><tr><td>Raleigh County<\/td><td class=\"n\">15,505<\/td><td class=\"n\">13,179<\/td><td class=\"n\">1,551<\/td><td class=\"n\">775<\/td><td class=\"n\">$703,931<\/td><td class=\"n\">$301,685<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">14,032<\/td><td class=\"n\">11,927<\/td><td class=\"n\">1,403<\/td><td class=\"n\">702<\/td><td class=\"n\">$637,044<\/td><td class=\"n\">$273,019<\/td><\/tr><tr><td>Marion County<\/td><td class=\"n\">12,371<\/td><td class=\"n\">10,515<\/td><td class=\"n\">1,237<\/td><td class=\"n\">619<\/td><td class=\"n\">$561,640<\/td><td class=\"n\">$240,703<\/td><\/tr><tr><td>Mercer County<\/td><td class=\"n\">11,667<\/td><td class=\"n\">9,917<\/td><td class=\"n\">1,167<\/td><td class=\"n\">583<\/td><td class=\"n\">$529,699<\/td><td class=\"n\">$227,014<\/td><\/tr><tr><td>Greenbrier County<\/td><td class=\"n\">10,498<\/td><td class=\"n\">8,924<\/td><td class=\"n\">1,050<\/td><td class=\"n\">525<\/td><td class=\"n\">$476,617<\/td><td class=\"n\">$204,265<\/td><\/tr><tr><td>Marshall County<\/td><td class=\"n\">10,060<\/td><td class=\"n\">8,551<\/td><td class=\"n\">1,006<\/td><td class=\"n\">503<\/td><td class=\"n\">$456,730<\/td><td class=\"n\">$195,742<\/td><\/tr><tr><td>Hancock County<\/td><td class=\"n\">10,027<\/td><td class=\"n\">8,523<\/td><td class=\"n\">1,003<\/td><td class=\"n\">501<\/td><td class=\"n\">$455,228<\/td><td class=\"n\">$195,098<\/td><\/tr><tr><td>Logan County<\/td><td class=\"n\">9,947<\/td><td class=\"n\">8,455<\/td><td class=\"n\">995<\/td><td class=\"n\">497<\/td><td class=\"n\">$451,584<\/td><td class=\"n\">$193,536<\/td><\/tr><tr><td>Hampshire County<\/td><td class=\"n\">9,609<\/td><td class=\"n\">8,167<\/td><td class=\"n\">961<\/td><td class=\"n\">480<\/td><td class=\"n\">$436,227<\/td><td class=\"n\">$186,954<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">7,727<\/td><td class=\"n\">6,568<\/td><td class=\"n\">773<\/td><td class=\"n\">386<\/td><td class=\"n\">$350,790<\/td><td class=\"n\">$150,339<\/td><\/tr><tr><td>Fayette County<\/td><td class=\"n\">6,959<\/td><td class=\"n\">5,915<\/td><td class=\"n\">696<\/td><td class=\"n\">348<\/td><td class=\"n\">$315,922<\/td><td class=\"n\">$135,395<\/td><\/tr><tr><td>Randolph County<\/td><td class=\"n\">6,734<\/td><td class=\"n\">5,724<\/td><td class=\"n\">673<\/td><td class=\"n\">337<\/td><td class=\"n\">$305,718<\/td><td class=\"n\">$131,022<\/td><\/tr><tr><td>Putnam County<\/td><td class=\"n\">6,347<\/td><td class=\"n\">5,395<\/td><td class=\"n\">635<\/td><td class=\"n\">317<\/td><td class=\"n\">$288,149<\/td><td class=\"n\">$123,492<\/td><\/tr><tr><td>Taylor County<\/td><td class=\"n\">6,214<\/td><td class=\"n\">5,282<\/td><td class=\"n\">621<\/td><td class=\"n\">311<\/td><td class=\"n\">$282,136<\/td><td class=\"n\">$120,915<\/td><\/tr><tr><td>Brooke County<\/td><td class=\"n\">5,979<\/td><td class=\"n\">5,083<\/td><td class=\"n\">598<\/td><td class=\"n\">299<\/td><td class=\"n\">$271,467<\/td><td class=\"n\">$116,343<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">5,485<\/td><td class=\"n\">4,663<\/td><td class=\"n\">549<\/td><td class=\"n\">274<\/td><td class=\"n\">$249,036<\/td><td class=\"n\">$106,730<\/td><\/tr><tr><td>Mingo County<\/td><td class=\"n\">5,027<\/td><td class=\"n\">4,273<\/td><td class=\"n\">503<\/td><td class=\"n\">251<\/td><td class=\"n\">$228,216<\/td><td class=\"n\">$97,807<\/td><\/tr><tr><td>Preston County<\/td><td class=\"n\">4,970<\/td><td class=\"n\">4,225<\/td><td class=\"n\">497<\/td><td class=\"n\">249<\/td><td class=\"n\">$225,648<\/td><td class=\"n\">$96,706<\/td><\/tr><tr><td>Mason County<\/td><td class=\"n\">4,727<\/td><td class=\"n\">4,018<\/td><td class=\"n\">473<\/td><td class=\"n\">236<\/td><td class=\"n\">$214,602<\/td><td class=\"n\">$91,972<\/td><\/tr><tr><td>Gilmer County<\/td><td class=\"n\">3,829<\/td><td class=\"n\">3,254<\/td><td class=\"n\">383<\/td><td class=\"n\">191<\/td><td class=\"n\">$173,817<\/td><td class=\"n\">$74,493<\/td><\/tr><tr><td>Upshur County<\/td><td class=\"n\">3,726<\/td><td class=\"n\">3,167<\/td><td class=\"n\">373<\/td><td class=\"n\">186<\/td><td class=\"n\">$169,154<\/td><td class=\"n\">$72,495<\/td><\/tr><tr><td>Nicholas County<\/td><td class=\"n\">3,630<\/td><td class=\"n\">3,086<\/td><td class=\"n\">363<\/td><td class=\"n\">182<\/td><td class=\"n\">$164,808<\/td><td class=\"n\">$70,632<\/td><\/tr><tr><td>Mineral County<\/td><td class=\"n\">3,589<\/td><td class=\"n\">3,051<\/td><td class=\"n\">359<\/td><td class=\"n\">179<\/td><td class=\"n\">$162,957<\/td><td class=\"n\">$69,839<\/td><\/tr><tr><td>Wetzel County<\/td><td class=\"n\">3,545<\/td><td class=\"n\">3,013<\/td><td class=\"n\">354<\/td><td class=\"n\">177<\/td><td class=\"n\">$160,921<\/td><td class=\"n\">$68,966<\/td><\/tr><tr><td>Wyoming County<\/td><td class=\"n\">3,229<\/td><td class=\"n\">2,744<\/td><td class=\"n\">323<\/td><td class=\"n\">161<\/td><td class=\"n\">$146,580<\/td><td class=\"n\">$62,820<\/td><\/tr><tr><td>Wayne County<\/td><td class=\"n\">2,957<\/td><td class=\"n\">2,513<\/td><td class=\"n\">296<\/td><td class=\"n\">148<\/td><td class=\"n\">$134,241<\/td><td class=\"n\">$57,532<\/td><\/tr><tr><td>Ritchie County<\/td><td class=\"n\">2,791<\/td><td class=\"n\">2,372<\/td><td class=\"n\">279<\/td><td class=\"n\">140<\/td><td class=\"n\">$126,695<\/td><td class=\"n\">$54,298<\/td><\/tr><tr><td>Boone County<\/td><td class=\"n\">2,731<\/td><td class=\"n\">2,321<\/td><td class=\"n\">273<\/td><td class=\"n\">137<\/td><td class=\"n\">$123,991<\/td><td class=\"n\">$53,139<\/td><\/tr><tr><td>Pendleton County<\/td><td class=\"n\">2,413<\/td><td class=\"n\">2,051<\/td><td class=\"n\">241<\/td><td class=\"n\">121<\/td><td class=\"n\">$109,549<\/td><td class=\"n\">$46,950<\/td><\/tr><tr><td>Hardy County<\/td><td class=\"n\">2,260<\/td><td class=\"n\">1,921<\/td><td class=\"n\">226<\/td><td class=\"n\">113<\/td><td class=\"n\">$102,622<\/td><td class=\"n\">$43,981<\/td><\/tr><tr><td>McDowell County<\/td><td class=\"n\">2,051<\/td><td class=\"n\">1,743<\/td><td class=\"n\">205<\/td><td class=\"n\">103<\/td><td class=\"n\">$93,092<\/td><td class=\"n\">$39,897<\/td><\/tr><tr><td>Morgan County<\/td><td class=\"n\">1,870<\/td><td class=\"n\">1,589<\/td><td class=\"n\">187<\/td><td class=\"n\">93<\/td><td class=\"n\">$84,897<\/td><td class=\"n\">$36,384<\/td><\/tr><tr><td>Lewis County<\/td><td class=\"n\">1,843<\/td><td class=\"n\">1,566<\/td><td class=\"n\">184<\/td><td class=\"n\">92<\/td><td class=\"n\">$83,656<\/td><td class=\"n\">$35,853<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">1,810<\/td><td class=\"n\">1,538<\/td><td class=\"n\">181<\/td><td class=\"n\">90<\/td><td class=\"n\">$82,155<\/td><td class=\"n\">$35,209<\/td><\/tr><tr><td>Braxton County<\/td><td class=\"n\">1,741<\/td><td class=\"n\">1,480<\/td><td class=\"n\">174<\/td><td class=\"n\">87<\/td><td class=\"n\">$79,051<\/td><td class=\"n\">$33,879<\/td><\/tr><tr><td>Pocahontas County<\/td><td class=\"n\">1,654<\/td><td class=\"n\">1,406<\/td><td class=\"n\">165<\/td><td class=\"n\">83<\/td><td class=\"n\">$75,097<\/td><td class=\"n\">$32,184<\/td><\/tr><tr><td>Tyler County<\/td><td class=\"n\">1,595<\/td><td class=\"n\">1,356<\/td><td class=\"n\">160<\/td><td class=\"n\">80<\/td><td class=\"n\">$72,418<\/td><td class=\"n\">$31,036<\/td><\/tr><tr><td>Barbour County<\/td><td class=\"n\">1,495<\/td><td class=\"n\">1,271<\/td><td class=\"n\">149<\/td><td class=\"n\">75<\/td><td class=\"n\">$67,863<\/td><td class=\"n\">$29,084<\/td><\/tr><tr><td>Roane County<\/td><td class=\"n\">1,371<\/td><td class=\"n\">1,165<\/td><td class=\"n\">137<\/td><td class=\"n\">69<\/td><td class=\"n\">$62,231<\/td><td class=\"n\">$26,671<\/td><\/tr><tr><td>Tucker County<\/td><td class=\"n\">1,238<\/td><td class=\"n\">1,052<\/td><td class=\"n\">124<\/td><td class=\"n\">62<\/td><td class=\"n\">$56,190<\/td><td class=\"n\">$24,082<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">1,158<\/td><td class=\"n\">985<\/td><td class=\"n\">116<\/td><td class=\"n\">58<\/td><td class=\"n\">$52,584<\/td><td class=\"n\">$22,536<\/td><\/tr><tr><td>Summers County<\/td><td class=\"n\">947<\/td><td class=\"n\">805<\/td><td class=\"n\">95<\/td><td class=\"n\">47<\/td><td class=\"n\">$42,976<\/td><td class=\"n\">$18,418<\/td><\/tr><tr><td>Pleasants County<\/td><td class=\"n\">912<\/td><td class=\"n\">775<\/td><td class=\"n\">91<\/td><td class=\"n\">46<\/td><td class=\"n\">$41,419<\/td><td class=\"n\">$17,751<\/td><\/tr><tr><td>Webster County<\/td><td class=\"n\">636<\/td><td class=\"n\">540<\/td><td class=\"n\">64<\/td><td class=\"n\">32<\/td><td class=\"n\">$28,858<\/td><td class=\"n\">$12,368<\/td><\/tr><tr><td>Wirt County<\/td><td class=\"n\">453<\/td><td class=\"n\">385<\/td><td class=\"n\">45<\/td><td class=\"n\">23<\/td><td class=\"n\">$20,579<\/td><td class=\"n\">$8,820<\/td><\/tr><tr><td>Calhoun County<\/td><td class=\"n\">406<\/td><td class=\"n\">346<\/td><td class=\"n\">41<\/td><td class=\"n\">20<\/td><td class=\"n\">$18,454<\/td><td class=\"n\">$7,909<\/td><\/tr><tr><td>Clay County<\/td><td class=\"n\">236<\/td><td class=\"n\">201<\/td><td class=\"n\">24<\/td><td class=\"n\">12<\/td><td class=\"n\">$10,733<\/td><td class=\"n\">$4,600<\/td><\/tr><tr><td>Doddridge County<\/td><td class=\"n\">154<\/td><td class=\"n\">131<\/td><td class=\"n\">15<\/td><td class=\"n\">7.7<\/td><td class=\"n\">$6,983<\/td><td class=\"n\">$2,993<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"wisconsin\"><summary>Wisconsin Spend Data<\/summary><div class=\"sds-state-body\"><h3>Wisconsin Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $82.92 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $241.0 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 1.28 million<\/li><li><strong>2026 male fan accounts:<\/strong> 1.09 million accounts &amp; $70.5 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 127,852 accounts &amp; $8.29 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 63,926 accounts &amp; $4.15 million spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $58.0 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $24.9 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $181,514<\/li><li><strong>National rank (per-capita):<\/strong> #35<\/li><li><strong>National rank (total):<\/strong> #20<\/li><li><strong>Change vs FY2025:<\/strong> +0.7%<\/li><li><strong>Cities in dataset:<\/strong> 4<\/li><li><strong>Counties in dataset:<\/strong> 72<\/li><\/ul><p class=\"sds-table-title\" id=\"cities-in-wisconsin-4\">Cities in Wisconsin (4)<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>City<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Milwaukee<\/td><td class=\"n\">$13.76 million<\/td><td class=\"n\">$294,731<\/td><td class=\"n up\">+1.5%<\/td><td class=\"n\">$13.55 million<\/td><td class=\"n\">$39.90 million<\/td><td class=\"n\">38<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Madison<\/td><td class=\"n\">$3.84 million<\/td><td class=\"n\">$181,176<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$3.86 million<\/td><td class=\"n\">$12.46 million<\/td><td class=\"n\">89<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Green Bay<\/td><td class=\"n\">$2.56 million<\/td><td class=\"n\">$313,413<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$2.58 million<\/td><td class=\"n\">$7.67 million<\/td><td class=\"n\">119<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Kenosha<\/td><td class=\"n\">$2.19 million<\/td><td class=\"n\">$280,995<\/td><td class=\"n up\">+5.2%<\/td><td class=\"n\">$2.08 million<\/td><td class=\"n\">$5.91 million<\/td><td class=\"n\">131<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts in Wisconsin cities<\/p><p class=\"small\">Same national mix on every city: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><p class=\"small\">Scroll left and right for the full row.<\/p><div class=\"table-wrap\"><table><thead><tr><th>City<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Milwaukee<\/td><td class=\"n\">212,087<\/td><td class=\"n\">180,274<\/td><td class=\"n\">21,209<\/td><td class=\"n\">10,604<\/td><td class=\"n\">$9.63 million<\/td><td class=\"n\">$4.13 million<\/td><\/tr><tr><td>Madison<\/td><td class=\"n\">59,142<\/td><td class=\"n\">50,271<\/td><td class=\"n\">5,914<\/td><td class=\"n\">2,957<\/td><td class=\"n\">$2.69 million<\/td><td class=\"n\">$1.15 million<\/td><\/tr><tr><td>Green Bay<\/td><td class=\"n\">39,453<\/td><td class=\"n\">33,535<\/td><td class=\"n\">3,945<\/td><td class=\"n\">1,973<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$767,639<\/td><\/tr><tr><td>Kenosha<\/td><td class=\"n\">33,731<\/td><td class=\"n\">28,671<\/td><td class=\"n\">3,373<\/td><td class=\"n\">1,687<\/td><td class=\"n\">$1.53 million<\/td><td class=\"n\">$656,306<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\" id=\"counties-in-wisconsin-72\">Counties in Wisconsin (72), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Sawyer County<\/td><td class=\"n\">$546,735<\/td><td class=\"n\">$246,463<\/td><td class=\"n up\">+32.3%<\/td><td class=\"n\">$413,304<\/td><td class=\"n\">$940,733<\/td><td class=\"n\">318<\/td><td class=\"n\">1161<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Sauk County<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$244,171<\/td><td class=\"n up\">+0.4%<\/td><td class=\"n\">$1.45 million<\/td><td class=\"n\">$4.44 million<\/td><td class=\"n\">338<\/td><td class=\"n\">584<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Sheboygan County<\/td><td class=\"n\">$2.21 million<\/td><td class=\"n\">$225,142<\/td><td class=\"n up\">+7.9%<\/td><td class=\"n\">$2.05 million<\/td><td class=\"n\">$5.45 million<\/td><td class=\"n\">551<\/td><td class=\"n\">417<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Shawano County<\/td><td class=\"n\">$838,000<\/td><td class=\"n\">$221,313<\/td><td class=\"n up\">+19.4%<\/td><td class=\"n\">$701,681<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">609<\/td><td class=\"n\">868<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Milwaukee County<\/td><td class=\"n\">$16.10 million<\/td><td class=\"n\">$220,433<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$16.00 million<\/td><td class=\"n\">$47.66 million<\/td><td class=\"n\">624<\/td><td class=\"n\">54<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Lincoln County<\/td><td class=\"n\">$597,668<\/td><td class=\"n\">$218,866<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$517,318<\/td><td class=\"n\">$1.20 million<\/td><td class=\"n\">658<\/td><td class=\"n\">1093<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Ashland County<\/td><td class=\"n\">$349,901<\/td><td class=\"n\">$209,037<\/td><td class=\"n up\">+20.4%<\/td><td class=\"n\">$290,579<\/td><td class=\"n\">$699,795<\/td><td class=\"n\">816<\/td><td class=\"n\">1532<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Kenosha County<\/td><td class=\"n\">$2.81 million<\/td><td class=\"n\">$206,537<\/td><td class=\"n up\">+7.3%<\/td><td class=\"n\">$2.62 million<\/td><td class=\"n\">$7.16 million<\/td><td class=\"n\">862<\/td><td class=\"n\">338<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Portage County<\/td><td class=\"n\">$1.22 million<\/td><td class=\"n\">$203,985<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$1.17 million<\/td><td class=\"n\">$3.40 million<\/td><td class=\"n\">902<\/td><td class=\"n\">665<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Brown County<\/td><td class=\"n\">$4.35 million<\/td><td class=\"n\">$198,409<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$4.41 million<\/td><td class=\"n\">$12.02 million<\/td><td class=\"n\">1022<\/td><td class=\"n\">224<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Green Lake County<\/td><td class=\"n\">$348,898<\/td><td class=\"n\">$196,495<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$349,740<\/td><td class=\"n\">$997,094<\/td><td class=\"n\">1082<\/td><td class=\"n\">1534<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Waupaca County<\/td><td class=\"n\">$837,361<\/td><td class=\"n\">$195,403<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$822,756<\/td><td class=\"n\">$2.43 million<\/td><td class=\"n\">1112<\/td><td class=\"n\">869<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Buffalo County<\/td><td class=\"n\">$251,910<\/td><td class=\"n\">$195,221<\/td><td class=\"n up\">+0.6%<\/td><td class=\"n\">$250,404<\/td><td class=\"n\">$762,061<\/td><td class=\"n\">1117<\/td><td class=\"n\">1795<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Douglas County<\/td><td class=\"n\">$715,024<\/td><td class=\"n\">$194,117<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$715,440<\/td><td class=\"n\">$2.15 million<\/td><td class=\"n\">1150<\/td><td class=\"n\">971<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Outagamie County<\/td><td class=\"n\">$3.03 million<\/td><td class=\"n\">$193,968<\/td><td class=\"n down\">-3.6%<\/td><td class=\"n\">$3.14 million<\/td><td class=\"n\">$9.70 million<\/td><td class=\"n\">1160<\/td><td class=\"n\">320<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Columbia County<\/td><td class=\"n\">$927,089<\/td><td class=\"n\">$193,656<\/td><td class=\"n down\">-0.6%<\/td><td class=\"n\">$932,824<\/td><td class=\"n\">$2.77 million<\/td><td class=\"n\">1173<\/td><td class=\"n\">811<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Manitowoc County<\/td><td class=\"n\">$1.27 million<\/td><td class=\"n\">$192,461<\/td><td class=\"n up\">+1.6%<\/td><td class=\"n\">$1.25 million<\/td><td class=\"n\">$3.88 million<\/td><td class=\"n\">1212<\/td><td class=\"n\">641<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Marathon County<\/td><td class=\"n\">$2.11 million<\/td><td class=\"n\">$189,925<\/td><td class=\"n up\">+8.1%<\/td><td class=\"n\">$1.95 million<\/td><td class=\"n\">$5.22 million<\/td><td class=\"n\">1290<\/td><td class=\"n\">432<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Juneau County<\/td><td class=\"n\">$416,062<\/td><td class=\"n\">$186,723<\/td><td class=\"n up\">+8.2%<\/td><td class=\"n\">$384,687<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">1391<\/td><td class=\"n\">1372<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Taylor County<\/td><td class=\"n\">$318,994<\/td><td class=\"n\">$186,392<\/td><td class=\"n up\">+17.8%<\/td><td class=\"n\">$270,766<\/td><td class=\"n\">$666,458<\/td><td class=\"n\">1399<\/td><td class=\"n\">1610<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Bayfield County<\/td><td class=\"n\">$267,512<\/td><td class=\"n\">$185,692<\/td><td class=\"n up\">+27.6%<\/td><td class=\"n\">$209,679<\/td><td class=\"n\">$511,892<\/td><td class=\"n\">1421<\/td><td class=\"n\">1746<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Langlade County<\/td><td class=\"n\">$304,702<\/td><td class=\"n\">$185,012<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$305,988<\/td><td class=\"n\">$841,631<\/td><td class=\"n\">1442<\/td><td class=\"n\">1649<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Ozaukee County<\/td><td class=\"n\">$1.39 million<\/td><td class=\"n\">$184,549<\/td><td class=\"n down\">-1.4%<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$3.02 million<\/td><td class=\"n\">1455<\/td><td class=\"n\">609<\/td><\/tr><tr><td class=\"r\">24<\/td><td>Rock County<\/td><td class=\"n\">$2.42 million<\/td><td class=\"n\">$184,071<\/td><td class=\"n down\">-1.8%<\/td><td class=\"n\">$2.47 million<\/td><td class=\"n\">$7.02 million<\/td><td class=\"n\">1467<\/td><td class=\"n\">392<\/td><\/tr><tr><td class=\"r\">25<\/td><td>Barron County<\/td><td class=\"n\">$679,563<\/td><td class=\"n\">$182,404<\/td><td class=\"n down\">-0.4%<\/td><td class=\"n\">$682,420<\/td><td class=\"n\">$2.00 million<\/td><td class=\"n\">1507<\/td><td class=\"n\">1007<\/td><\/tr><tr><td class=\"r\">26<\/td><td>Racine County<\/td><td class=\"n\">$2.84 million<\/td><td class=\"n\">$181,234<\/td><td class=\"n up\">+2.2%<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">$8.14 million<\/td><td class=\"n\">1547<\/td><td class=\"n\">335<\/td><\/tr><tr><td class=\"r\">27<\/td><td>Winnebago County<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$181,129<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$2.49 million<\/td><td class=\"n\">$7.42 million<\/td><td class=\"n\">1550<\/td><td class=\"n\">381<\/td><\/tr><tr><td class=\"r\">28<\/td><td>Rusk County<\/td><td class=\"n\">$201,941<\/td><td class=\"n\">$178,432<\/td><td class=\"n down\">-0.3%<\/td><td class=\"n\">$202,525<\/td><td class=\"n\">$595,936<\/td><td class=\"n\">1623<\/td><td class=\"n\">1965<\/td><\/tr><tr><td class=\"r\">29<\/td><td>Dunn County<\/td><td class=\"n\">$649,789<\/td><td class=\"n\">$178,235<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$657,654<\/td><td class=\"n\">$1.91 million<\/td><td class=\"n\">1632<\/td><td class=\"n\">1033<\/td><\/tr><tr><td class=\"r\">30<\/td><td>Oneida County<\/td><td class=\"n\">$534,484<\/td><td class=\"n\">$177,853<\/td><td class=\"n up\">+15.6%<\/td><td class=\"n\">$462,284<\/td><td class=\"n\">$1.18 million<\/td><td class=\"n\">1647<\/td><td class=\"n\">1176<\/td><\/tr><tr><td class=\"r\">31<\/td><td>Monroe County<\/td><td class=\"n\">$645,163<\/td><td class=\"n\">$176,723<\/td><td class=\"n down\">-1.9%<\/td><td class=\"n\">$657,654<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">1672<\/td><td class=\"n\">1038<\/td><\/tr><tr><td class=\"r\">32<\/td><td>Pepin County<\/td><td class=\"n\">$101,432<\/td><td class=\"n\">$176,049<\/td><td class=\"n up\">+27.1%<\/td><td class=\"n\">$79,799<\/td><td class=\"n\">$175,313<\/td><td class=\"n\">1694<\/td><td class=\"n\">2394<\/td><\/tr><tr><td class=\"r\">33<\/td><td>Wood County<\/td><td class=\"n\">$1.01 million<\/td><td class=\"n\">$175,216<\/td><td class=\"n up\">+3.8%<\/td><td class=\"n\">$976,851<\/td><td class=\"n\">$3.39 million<\/td><td class=\"n\">1718<\/td><td class=\"n\">758<\/td><\/tr><tr><td class=\"r\">34<\/td><td>Pierce County<\/td><td class=\"n\">$587,777<\/td><td class=\"n\">$174,228<\/td><td class=\"n up\">+2.7%<\/td><td class=\"n\">$572,352<\/td><td class=\"n\">$1.83 million<\/td><td class=\"n\">1741<\/td><td class=\"n\">1101<\/td><\/tr><tr><td class=\"r\">35<\/td><td>Florence County<\/td><td class=\"n\">$51,691<\/td><td class=\"n\">$172,196<\/td><td class=\"n up\">+12.5%<\/td><td class=\"n\">$45,953<\/td><td class=\"n\">$119,723<\/td><td class=\"n\">1793<\/td><td class=\"n\">2685<\/td><\/tr><tr><td class=\"r\">36<\/td><td>Walworth County<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$171,844<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$1.42 million<\/td><td class=\"n\">$4.26 million<\/td><td class=\"n\">1800<\/td><td class=\"n\">596<\/td><\/tr><tr><td class=\"r\">37<\/td><td>Marinette County<\/td><td class=\"n\">$548,799<\/td><td class=\"n\">$169,856<\/td><td class=\"n down\">-1.3%<\/td><td class=\"n\">$555,842<\/td><td class=\"n\">$1.58 million<\/td><td class=\"n\">1844<\/td><td class=\"n\">1157<\/td><\/tr><tr><td class=\"r\">38<\/td><td>Eau Claire County<\/td><td class=\"n\">$1.41 million<\/td><td class=\"n\">$167,689<\/td><td class=\"n down\">-5.8%<\/td><td class=\"n\">$1.50 million<\/td><td class=\"n\">$4.69 million<\/td><td class=\"n\">1904<\/td><td class=\"n\">599<\/td><\/tr><tr><td class=\"r\">39<\/td><td>Menominee County<\/td><td class=\"n\">$30,954<\/td><td class=\"n\">$167,679<\/td><td class=\"n down\">-13.5%<\/td><td class=\"n\">$35,772<\/td><td class=\"n\">$119,820<\/td><td class=\"n\">1905<\/td><td class=\"n\">2834<\/td><\/tr><tr><td class=\"r\">40<\/td><td>Crawford County<\/td><td class=\"n\">$180,871<\/td><td class=\"n\">$166,608<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$181,061<\/td><td class=\"n\">$544,909<\/td><td class=\"n\">1934<\/td><td class=\"n\">2019<\/td><\/tr><tr><td class=\"r\">41<\/td><td>Iowa County<\/td><td class=\"n\">$285,376<\/td><td class=\"n\">$166,473<\/td><td class=\"n up\">+13.7%<\/td><td class=\"n\">$250,954<\/td><td class=\"n\">$678,278<\/td><td class=\"n\">1941<\/td><td class=\"n\">1694<\/td><\/tr><tr><td class=\"r\">42<\/td><td>Dodge County<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$165,561<\/td><td class=\"n up\">+6.2%<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">$2.91 million<\/td><td class=\"n\">1972<\/td><td class=\"n\">706<\/td><\/tr><tr><td class=\"r\">43<\/td><td>Washington County<\/td><td class=\"n\">$1.77 million<\/td><td class=\"n\">$165,008<\/td><td class=\"n down\">-0.8%<\/td><td class=\"n\">$1.79 million<\/td><td class=\"n\">$5.17 million<\/td><td class=\"n\">1986<\/td><td class=\"n\">507<\/td><\/tr><tr><td class=\"r\">44<\/td><td>Richland County<\/td><td class=\"n\">$185,248<\/td><td class=\"n\">$163,997<\/td><td class=\"n up\">+17.1%<\/td><td class=\"n\">$158,222<\/td><td class=\"n\">$407,936<\/td><td class=\"n\">2014<\/td><td class=\"n\">2010<\/td><\/tr><tr><td class=\"r\">45<\/td><td>Iron County<\/td><td class=\"n\">$43,605<\/td><td class=\"n\">$163,585<\/td><td class=\"n up\">+2.9%<\/td><td class=\"n\">$42,376<\/td><td class=\"n\">$146,604<\/td><td class=\"n\">2025<\/td><td class=\"n\">2740<\/td><\/tr><tr><td class=\"r\">46<\/td><td>Chippewa County<\/td><td class=\"n\">$826,149<\/td><td class=\"n\">$162,748<\/td><td class=\"n up\">+1.8%<\/td><td class=\"n\">$811,749<\/td><td class=\"n\">$2.53 million<\/td><td class=\"n\">2054<\/td><td class=\"n\">884<\/td><\/tr><tr><td class=\"r\">47<\/td><td>Price County<\/td><td class=\"n\">$132,714<\/td><td class=\"n\">$160,416<\/td><td class=\"n up\">+4.8%<\/td><td class=\"n\">$126,578<\/td><td class=\"n\">$423,283<\/td><td class=\"n\">2116<\/td><td class=\"n\">2225<\/td><\/tr><tr><td class=\"r\">48<\/td><td>La Crosse County<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$159,542<\/td><td class=\"n down\">-6.9%<\/td><td class=\"n\">$1.58 million<\/td><td class=\"n\">$4.96 million<\/td><td class=\"n\">2140<\/td><td class=\"n\">575<\/td><\/tr><tr><td class=\"r\">49<\/td><td>Washburn County<\/td><td class=\"n\">$164,538<\/td><td class=\"n\">$158,605<\/td><td class=\"n down\">-2.6%<\/td><td class=\"n\">$168,954<\/td><td class=\"n\">$520,089<\/td><td class=\"n\">2159<\/td><td class=\"n\">2076<\/td><\/tr><tr><td class=\"r\">50<\/td><td>Marquette County<\/td><td class=\"n\">$148,670<\/td><td class=\"n\">$158,235<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$148,591<\/td><td class=\"n\">$439,591<\/td><td class=\"n\">2170<\/td><td class=\"n\">2143<\/td><\/tr><tr><td class=\"r\">51<\/td><td>Oconto County<\/td><td class=\"n\">$436,487<\/td><td class=\"n\">$155,901<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$397,344<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">2222<\/td><td class=\"n\">1328<\/td><\/tr><tr><td class=\"r\">52<\/td><td>Lafayette County<\/td><td class=\"n\">$152,226<\/td><td class=\"n\">$154,303<\/td><td class=\"n up\">+1.3%<\/td><td class=\"n\">$150,242<\/td><td class=\"n\">$476,248<\/td><td class=\"n\">2256<\/td><td class=\"n\">2127<\/td><\/tr><tr><td class=\"r\">53<\/td><td>Grant County<\/td><td class=\"n\">$557,297<\/td><td class=\"n\">$151,591<\/td><td class=\"n down\">-4.5%<\/td><td class=\"n\">$583,359<\/td><td class=\"n\">$1.80 million<\/td><td class=\"n\">2325<\/td><td class=\"n\">1142<\/td><\/tr><tr><td class=\"r\">54<\/td><td>Waushara County<\/td><td class=\"n\">$231,175<\/td><td class=\"n\">$151,082<\/td><td class=\"n up\">+0.1%<\/td><td class=\"n\">$230,867<\/td><td class=\"n\">$688,720<\/td><td class=\"n\">2336<\/td><td class=\"n\">1873<\/td><\/tr><tr><td class=\"r\">55<\/td><td>Adams County<\/td><td class=\"n\">$189,444<\/td><td class=\"n\">$150,945<\/td><td class=\"n down\">-1.5%<\/td><td class=\"n\">$192,343<\/td><td class=\"n\">$579,379<\/td><td class=\"n\">2341<\/td><td class=\"n\">2000<\/td><\/tr><tr><td class=\"r\">56<\/td><td>Forest County<\/td><td class=\"n\">$44,861<\/td><td class=\"n\">$150,840<\/td><td class=\"n down\">-25.9%<\/td><td class=\"n\">$60,537<\/td><td class=\"n\">$236,006<\/td><td class=\"n\">2346<\/td><td class=\"n\">2729<\/td><\/tr><tr><td class=\"r\">57<\/td><td>Calumet County<\/td><td class=\"n\">$562,485<\/td><td class=\"n\">$149,683<\/td><td class=\"n up\">+15.5%<\/td><td class=\"n\">$487,049<\/td><td class=\"n\">$1.16 million<\/td><td class=\"n\">2366<\/td><td class=\"n\">1136<\/td><\/tr><tr><td class=\"r\">58<\/td><td>Kewaunee County<\/td><td class=\"n\">$171,330<\/td><td class=\"n\">$149,454<\/td><td class=\"n down\">-5.2%<\/td><td class=\"n\">$180,786<\/td><td class=\"n\">$559,386<\/td><td class=\"n\">2373<\/td><td class=\"n\">2054<\/td><\/tr><tr><td class=\"r\">59<\/td><td>Door County<\/td><td class=\"n\">$282,009<\/td><td class=\"n\">$148,477<\/td><td class=\"n down\">-0.7%<\/td><td class=\"n\">$283,975<\/td><td class=\"n\">$817,965<\/td><td class=\"n\">2389<\/td><td class=\"n\">1703<\/td><\/tr><tr><td class=\"r\">60<\/td><td>Waukesha County<\/td><td class=\"n\">$4.73 million<\/td><td class=\"n\">$146,909<\/td><td class=\"n up\">+5.4%<\/td><td class=\"n\">$4.49 million<\/td><td class=\"n\">$12.93 million<\/td><td class=\"n\">2416<\/td><td class=\"n\">214<\/td><\/tr><tr><td class=\"r\">61<\/td><td>Vilas County<\/td><td class=\"n\">$191,939<\/td><td class=\"n\">$146,199<\/td><td class=\"n up\">+7.1%<\/td><td class=\"n\">$179,135<\/td><td class=\"n\">$495,333<\/td><td class=\"n\">2426<\/td><td class=\"n\">1990<\/td><\/tr><tr><td class=\"r\">62<\/td><td>Jefferson County<\/td><td class=\"n\">$886,929<\/td><td class=\"n\">$143,571<\/td><td class=\"n down\">-5.5%<\/td><td class=\"n\">$938,327<\/td><td class=\"n\">$2.94 million<\/td><td class=\"n\">2475<\/td><td class=\"n\">833<\/td><\/tr><tr><td class=\"r\">63<\/td><td>Clark County<\/td><td class=\"n\">$291,239<\/td><td class=\"n\">$140,575<\/td><td class=\"n down\">-0.1%<\/td><td class=\"n\">$291,404<\/td><td class=\"n\">$885,808<\/td><td class=\"n\">2530<\/td><td class=\"n\">1678<\/td><\/tr><tr><td class=\"r\">64<\/td><td>Green County<\/td><td class=\"n\">$308,938<\/td><td class=\"n\">$139,441<\/td><td class=\"n down\">-17.4%<\/td><td class=\"n\">$374,230<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">2551<\/td><td class=\"n\">1639<\/td><\/tr><tr><td class=\"r\">65<\/td><td>Fond du Lac County<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">$139,439<\/td><td class=\"n down\">-15.8%<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$4.29 million<\/td><td class=\"n\">2552<\/td><td class=\"n\">746<\/td><\/tr><tr><td class=\"r\">66<\/td><td>Trempealeau County<\/td><td class=\"n\">$239,687<\/td><td class=\"n\">$138,849<\/td><td class=\"n down\">-8.3%<\/td><td class=\"n\">$261,411<\/td><td class=\"n\">$835,967<\/td><td class=\"n\">2560<\/td><td class=\"n\">1838<\/td><\/tr><tr><td class=\"r\">67<\/td><td>Burnett County<\/td><td class=\"n\">$87,269<\/td><td class=\"n\">$138,732<\/td><td class=\"n down\">-1.2%<\/td><td class=\"n\">$88,329<\/td><td class=\"n\">$256,773<\/td><td class=\"n\">2563<\/td><td class=\"n\">2464<\/td><\/tr><tr><td class=\"r\">68<\/td><td>Dane County<\/td><td class=\"n\">$6.28 million<\/td><td class=\"n\">$137,786<\/td><td class=\"n down\">-6.5%<\/td><td class=\"n\">$6.72 million<\/td><td class=\"n\">$21.05 million<\/td><td class=\"n\">2583<\/td><td class=\"n\">164<\/td><\/tr><tr><td class=\"r\">69<\/td><td>Jackson County<\/td><td class=\"n\">$120,799<\/td><td class=\"n\">$136,958<\/td><td class=\"n down\">-19.9%<\/td><td class=\"n\">$150,793<\/td><td class=\"n\">$542,559<\/td><td class=\"n\">2591<\/td><td class=\"n\">2279<\/td><\/tr><tr><td class=\"r\">70<\/td><td>St. Croix County<\/td><td class=\"n\">$925,175<\/td><td class=\"n\">$134,440<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$927,320<\/td><td class=\"n\">$2.78 million<\/td><td class=\"n\">2627<\/td><td class=\"n\">812<\/td><\/tr><tr><td class=\"r\">71<\/td><td>Vernon County<\/td><td class=\"n\">$211,904<\/td><td class=\"n\">$132,808<\/td><td class=\"n down\">-0.2%<\/td><td class=\"n\">$212,431<\/td><td class=\"n\">$638,271<\/td><td class=\"n\">2641<\/td><td class=\"n\">1928<\/td><\/tr><tr><td class=\"r\">72<\/td><td>Polk County<\/td><td class=\"n\">$350,073<\/td><td class=\"n\">$130,964<\/td><td class=\"n up\">+0.3%<\/td><td class=\"n\">$348,915<\/td><td class=\"n\">$1.08 million<\/td><td class=\"n\">2661<\/td><td class=\"n\">1531<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Wisconsin counties (72), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Milwaukee County<\/td><td class=\"n\">248,217<\/td><td class=\"n\">210,984<\/td><td class=\"n\">24,822<\/td><td class=\"n\">12,411<\/td><td class=\"n\">$11.3 million<\/td><td class=\"n\">$4.83 million<\/td><\/tr><tr><td>Dane County<\/td><td class=\"n\">96,824<\/td><td class=\"n\">82,301<\/td><td class=\"n\">9,682<\/td><td class=\"n\">4,841<\/td><td class=\"n\">$4.40 million<\/td><td class=\"n\">$1.88 million<\/td><\/tr><tr><td>Waukesha County<\/td><td class=\"n\">72,933<\/td><td class=\"n\">61,993<\/td><td class=\"n\">7,293<\/td><td class=\"n\">3,647<\/td><td class=\"n\">$3.31 million<\/td><td class=\"n\">$1.42 million<\/td><\/tr><tr><td>Brown County<\/td><td class=\"n\">67,067<\/td><td class=\"n\">57,007<\/td><td class=\"n\">6,707<\/td><td class=\"n\">3,353<\/td><td class=\"n\">$3.04 million<\/td><td class=\"n\">$1.30 million<\/td><\/tr><tr><td>Outagamie County<\/td><td class=\"n\">46,655<\/td><td class=\"n\">39,657<\/td><td class=\"n\">4,665<\/td><td class=\"n\">2,333<\/td><td class=\"n\">$2.12 million<\/td><td class=\"n\">$907,765<\/td><\/tr><tr><td>Racine County<\/td><td class=\"n\">43,786<\/td><td class=\"n\">37,218<\/td><td class=\"n\">4,379<\/td><td class=\"n\">2,189<\/td><td class=\"n\">$1.99 million<\/td><td class=\"n\">$851,940<\/td><\/tr><tr><td>Kenosha County<\/td><td class=\"n\">43,284<\/td><td class=\"n\">36,791<\/td><td class=\"n\">4,328<\/td><td class=\"n\">2,164<\/td><td class=\"n\">$1.97 million<\/td><td class=\"n\">$842,180<\/td><\/tr><tr><td>Winnebago County<\/td><td class=\"n\">38,344<\/td><td class=\"n\">32,592<\/td><td class=\"n\">3,834<\/td><td class=\"n\">1,917<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">$746,051<\/td><\/tr><tr><td>Rock County<\/td><td class=\"n\">37,358<\/td><td class=\"n\">31,754<\/td><td class=\"n\">3,736<\/td><td class=\"n\">1,868<\/td><td class=\"n\">$1.70 million<\/td><td class=\"n\">$726,873<\/td><\/tr><tr><td>Sheboygan County<\/td><td class=\"n\">34,101<\/td><td class=\"n\">28,985<\/td><td class=\"n\">3,410<\/td><td class=\"n\">1,705<\/td><td class=\"n\">$1.55 million<\/td><td class=\"n\">$663,495<\/td><\/tr><tr><td>Marathon County<\/td><td class=\"n\">32,561<\/td><td class=\"n\">27,677<\/td><td class=\"n\">3,256<\/td><td class=\"n\">1,628<\/td><td class=\"n\">$1.48 million<\/td><td class=\"n\">$633,536<\/td><\/tr><tr><td>Washington County<\/td><td class=\"n\">27,312<\/td><td class=\"n\">23,215<\/td><td class=\"n\">2,731<\/td><td class=\"n\">1,366<\/td><td class=\"n\">$1.24 million<\/td><td class=\"n\">$531,405<\/td><\/tr><tr><td>La Crosse County<\/td><td class=\"n\">22,716<\/td><td class=\"n\">19,308<\/td><td class=\"n\">2,272<\/td><td class=\"n\">1,136<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$441,977<\/td><\/tr><tr><td>Sauk County<\/td><td class=\"n\">22,406<\/td><td class=\"n\">19,045<\/td><td class=\"n\">2,241<\/td><td class=\"n\">1,120<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$435,952<\/td><\/tr><tr><td>Walworth County<\/td><td class=\"n\">21,856<\/td><td class=\"n\">18,578<\/td><td class=\"n\">2,186<\/td><td class=\"n\">1,093<\/td><td class=\"n\">$992,263<\/td><td class=\"n\">$425,255<\/td><\/tr><tr><td>Eau Claire County<\/td><td class=\"n\">21,744<\/td><td class=\"n\">18,483<\/td><td class=\"n\">2,174<\/td><td class=\"n\">1,087<\/td><td class=\"n\">$987,183<\/td><td class=\"n\">$423,078<\/td><\/tr><tr><td>Ozaukee County<\/td><td class=\"n\">21,371<\/td><td class=\"n\">18,165<\/td><td class=\"n\">2,137<\/td><td class=\"n\">1,069<\/td><td class=\"n\">$970,233<\/td><td class=\"n\">$415,814<\/td><\/tr><tr><td>Manitowoc County<\/td><td class=\"n\">19,652<\/td><td class=\"n\">16,704<\/td><td class=\"n\">1,965<\/td><td class=\"n\">983<\/td><td class=\"n\">$892,188<\/td><td class=\"n\">$382,366<\/td><\/tr><tr><td>Portage County<\/td><td class=\"n\">18,846<\/td><td class=\"n\">16,020<\/td><td class=\"n\">1,885<\/td><td class=\"n\">942<\/td><td class=\"n\">$855,625<\/td><td class=\"n\">$366,696<\/td><\/tr><tr><td>Dodge County<\/td><td class=\"n\">17,385<\/td><td class=\"n\">14,777<\/td><td class=\"n\">1,738<\/td><td class=\"n\">869<\/td><td class=\"n\">$789,263<\/td><td class=\"n\">$338,255<\/td><\/tr><tr><td>Fond du Lac County<\/td><td class=\"n\">16,140<\/td><td class=\"n\">13,719<\/td><td class=\"n\">1,614<\/td><td class=\"n\">807<\/td><td class=\"n\">$732,738<\/td><td class=\"n\">$314,031<\/td><\/tr><tr><td>Wood County<\/td><td class=\"n\">15,628<\/td><td class=\"n\">13,284<\/td><td class=\"n\">1,563<\/td><td class=\"n\">781<\/td><td class=\"n\">$709,519<\/td><td class=\"n\">$304,079<\/td><\/tr><tr><td>Columbia County<\/td><td class=\"n\">14,294<\/td><td class=\"n\">12,150<\/td><td class=\"n\">1,429<\/td><td class=\"n\">715<\/td><td class=\"n\">$648,962<\/td><td class=\"n\">$278,127<\/td><\/tr><tr><td>St. Croix County<\/td><td class=\"n\">14,265<\/td><td class=\"n\">12,125<\/td><td class=\"n\">1,426<\/td><td class=\"n\">713<\/td><td class=\"n\">$647,622<\/td><td class=\"n\">$277,552<\/td><\/tr><tr><td>Jefferson County<\/td><td class=\"n\">13,675<\/td><td class=\"n\">11,624<\/td><td class=\"n\">1,368<\/td><td class=\"n\">684<\/td><td class=\"n\">$620,850<\/td><td class=\"n\">$266,079<\/td><\/tr><tr><td>Shawano County<\/td><td class=\"n\">12,921<\/td><td class=\"n\">10,983<\/td><td class=\"n\">1,292<\/td><td class=\"n\">646<\/td><td class=\"n\">$586,600<\/td><td class=\"n\">$251,400<\/td><\/tr><tr><td>Waupaca County<\/td><td class=\"n\">12,911<\/td><td class=\"n\">10,974<\/td><td class=\"n\">1,291<\/td><td class=\"n\">646<\/td><td class=\"n\">$586,152<\/td><td class=\"n\">$251,208<\/td><\/tr><tr><td>Chippewa County<\/td><td class=\"n\">12,738<\/td><td class=\"n\">10,827<\/td><td class=\"n\">1,274<\/td><td class=\"n\">637<\/td><td class=\"n\">$578,304<\/td><td class=\"n\">$247,845<\/td><\/tr><tr><td>Douglas County<\/td><td class=\"n\">11,025<\/td><td class=\"n\">9,371<\/td><td class=\"n\">1,102<\/td><td class=\"n\">551<\/td><td class=\"n\">$500,517<\/td><td class=\"n\">$214,507<\/td><\/tr><tr><td>Barron County<\/td><td class=\"n\">10,478<\/td><td class=\"n\">8,906<\/td><td class=\"n\">1,048<\/td><td class=\"n\">524<\/td><td class=\"n\">$475,694<\/td><td class=\"n\">$203,869<\/td><\/tr><tr><td>Dunn County<\/td><td class=\"n\">10,019<\/td><td class=\"n\">8,516<\/td><td class=\"n\">1,002<\/td><td class=\"n\">501<\/td><td class=\"n\">$454,852<\/td><td class=\"n\">$194,937<\/td><\/tr><tr><td>Monroe County<\/td><td class=\"n\">9,948<\/td><td class=\"n\">8,455<\/td><td class=\"n\">995<\/td><td class=\"n\">497<\/td><td class=\"n\">$451,614<\/td><td class=\"n\">$193,549<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">9,215<\/td><td class=\"n\">7,833<\/td><td class=\"n\">922<\/td><td class=\"n\">461<\/td><td class=\"n\">$418,367<\/td><td class=\"n\">$179,300<\/td><\/tr><tr><td>Pierce County<\/td><td class=\"n\">9,063<\/td><td class=\"n\">7,703<\/td><td class=\"n\">906<\/td><td class=\"n\">453<\/td><td class=\"n\">$411,444<\/td><td class=\"n\">$176,333<\/td><\/tr><tr><td>Calumet County<\/td><td class=\"n\">8,673<\/td><td class=\"n\">7,372<\/td><td class=\"n\">867<\/td><td class=\"n\">434<\/td><td class=\"n\">$393,740<\/td><td class=\"n\">$168,746<\/td><\/tr><tr><td>Grant County<\/td><td class=\"n\">8,593<\/td><td class=\"n\">7,304<\/td><td class=\"n\">859<\/td><td class=\"n\">430<\/td><td class=\"n\">$390,108<\/td><td class=\"n\">$167,189<\/td><\/tr><tr><td>Marinette County<\/td><td class=\"n\">8,462<\/td><td class=\"n\">7,192<\/td><td class=\"n\">846<\/td><td class=\"n\">423<\/td><td class=\"n\">$384,159<\/td><td class=\"n\">$164,640<\/td><\/tr><tr><td>Sawyer County<\/td><td class=\"n\">8,430<\/td><td class=\"n\">7,165<\/td><td class=\"n\">843<\/td><td class=\"n\">421<\/td><td class=\"n\">$382,715<\/td><td class=\"n\">$164,021<\/td><\/tr><tr><td>Oneida County<\/td><td class=\"n\">8,241<\/td><td class=\"n\">7,005<\/td><td class=\"n\">824<\/td><td class=\"n\">412<\/td><td class=\"n\">$374,139<\/td><td class=\"n\">$160,345<\/td><\/tr><tr><td>Oconto County<\/td><td class=\"n\">6,730<\/td><td class=\"n\">5,721<\/td><td class=\"n\">673<\/td><td class=\"n\">337<\/td><td class=\"n\">$305,541<\/td><td class=\"n\">$130,946<\/td><\/tr><tr><td>Juneau County<\/td><td class=\"n\">6,415<\/td><td class=\"n\">5,453<\/td><td class=\"n\">642<\/td><td class=\"n\">321<\/td><td class=\"n\">$291,243<\/td><td class=\"n\">$124,819<\/td><\/tr><tr><td>Polk County<\/td><td class=\"n\">5,398<\/td><td class=\"n\">4,588<\/td><td class=\"n\">540<\/td><td class=\"n\">270<\/td><td class=\"n\">$245,051<\/td><td class=\"n\">$105,022<\/td><\/tr><tr><td>Ashland County<\/td><td class=\"n\">5,395<\/td><td class=\"n\">4,586<\/td><td class=\"n\">539<\/td><td class=\"n\">270<\/td><td class=\"n\">$244,931<\/td><td class=\"n\">$104,970<\/td><\/tr><tr><td>Green Lake County<\/td><td class=\"n\">5,380<\/td><td class=\"n\">4,573<\/td><td class=\"n\">538<\/td><td class=\"n\">269<\/td><td class=\"n\">$244,228<\/td><td class=\"n\">$104,669<\/td><\/tr><tr><td>Taylor County<\/td><td class=\"n\">4,918<\/td><td class=\"n\">4,181<\/td><td class=\"n\">492<\/td><td class=\"n\">246<\/td><td class=\"n\">$223,296<\/td><td class=\"n\">$95,698<\/td><\/tr><tr><td>Green County<\/td><td class=\"n\">4,763<\/td><td class=\"n\">4,049<\/td><td class=\"n\">476<\/td><td class=\"n\">238<\/td><td class=\"n\">$216,256<\/td><td class=\"n\">$92,681<\/td><\/tr><tr><td>Langlade County<\/td><td class=\"n\">4,698<\/td><td class=\"n\">3,993<\/td><td class=\"n\">470<\/td><td class=\"n\">235<\/td><td class=\"n\">$213,291<\/td><td class=\"n\">$91,411<\/td><\/tr><tr><td>Clark County<\/td><td class=\"n\">4,490<\/td><td class=\"n\">3,817<\/td><td class=\"n\">449<\/td><td class=\"n\">225<\/td><td class=\"n\">$203,867<\/td><td class=\"n\">$87,372<\/td><\/tr><tr><td>Iowa County<\/td><td class=\"n\">4,400<\/td><td class=\"n\">3,740<\/td><td class=\"n\">440<\/td><td class=\"n\">220<\/td><td class=\"n\">$199,764<\/td><td class=\"n\">$85,613<\/td><\/tr><tr><td>Door County<\/td><td class=\"n\">4,348<\/td><td class=\"n\">3,696<\/td><td class=\"n\">435<\/td><td class=\"n\">217<\/td><td class=\"n\">$197,406<\/td><td class=\"n\">$84,603<\/td><\/tr><tr><td>Bayfield County<\/td><td class=\"n\">4,125<\/td><td class=\"n\">3,506<\/td><td class=\"n\">412<\/td><td class=\"n\">206<\/td><td class=\"n\">$187,259<\/td><td class=\"n\">$80,254<\/td><\/tr><tr><td>Buffalo County<\/td><td class=\"n\">3,884<\/td><td class=\"n\">3,301<\/td><td class=\"n\">388<\/td><td class=\"n\">194<\/td><td class=\"n\">$176,337<\/td><td class=\"n\">$75,573<\/td><\/tr><tr><td>Trempealeau County<\/td><td class=\"n\">3,696<\/td><td class=\"n\">3,141<\/td><td class=\"n\">370<\/td><td class=\"n\">185<\/td><td class=\"n\">$167,781<\/td><td class=\"n\">$71,906<\/td><\/tr><tr><td>Waushara County<\/td><td class=\"n\">3,564<\/td><td class=\"n\">3,030<\/td><td class=\"n\">356<\/td><td class=\"n\">178<\/td><td class=\"n\">$161,822<\/td><td class=\"n\">$69,352<\/td><\/tr><tr><td>Vernon County<\/td><td class=\"n\">3,267<\/td><td class=\"n\">2,777<\/td><td class=\"n\">327<\/td><td class=\"n\">163<\/td><td class=\"n\">$148,333<\/td><td class=\"n\">$63,571<\/td><\/tr><tr><td>Rusk County<\/td><td class=\"n\">3,114<\/td><td class=\"n\">2,647<\/td><td class=\"n\">311<\/td><td class=\"n\">156<\/td><td class=\"n\">$141,359<\/td><td class=\"n\">$60,582<\/td><\/tr><tr><td>Vilas County<\/td><td class=\"n\">2,959<\/td><td class=\"n\">2,516<\/td><td class=\"n\">296<\/td><td class=\"n\">148<\/td><td class=\"n\">$134,357<\/td><td class=\"n\">$57,582<\/td><\/tr><tr><td>Adams County<\/td><td class=\"n\">2,921<\/td><td class=\"n\">2,483<\/td><td class=\"n\">292<\/td><td class=\"n\">146<\/td><td class=\"n\">$132,611<\/td><td class=\"n\">$56,833<\/td><\/tr><tr><td>Richland County<\/td><td class=\"n\">2,856<\/td><td class=\"n\">2,428<\/td><td class=\"n\">286<\/td><td class=\"n\">143<\/td><td class=\"n\">$129,674<\/td><td class=\"n\">$55,574<\/td><\/tr><tr><td>Crawford County<\/td><td class=\"n\">2,789<\/td><td class=\"n\">2,370<\/td><td class=\"n\">279<\/td><td class=\"n\">139<\/td><td class=\"n\">$126,610<\/td><td class=\"n\">$54,261<\/td><\/tr><tr><td>Kewaunee County<\/td><td class=\"n\">2,642<\/td><td class=\"n\">2,245<\/td><td class=\"n\">264<\/td><td class=\"n\">132<\/td><td class=\"n\">$119,931<\/td><td class=\"n\">$51,399<\/td><\/tr><tr><td>Washburn County<\/td><td class=\"n\">2,537<\/td><td class=\"n\">2,156<\/td><td class=\"n\">254<\/td><td class=\"n\">127<\/td><td class=\"n\">$115,176<\/td><td class=\"n\">$49,361<\/td><\/tr><tr><td>Lafayette County<\/td><td class=\"n\">2,347<\/td><td class=\"n\">1,995<\/td><td class=\"n\">235<\/td><td class=\"n\">117<\/td><td class=\"n\">$106,558<\/td><td class=\"n\">$45,668<\/td><\/tr><tr><td>Marquette County<\/td><td class=\"n\">2,292<\/td><td class=\"n\">1,948<\/td><td class=\"n\">229<\/td><td class=\"n\">115<\/td><td class=\"n\">$104,069<\/td><td class=\"n\">$44,601<\/td><\/tr><tr><td>Price County<\/td><td class=\"n\">2,046<\/td><td class=\"n\">1,739<\/td><td class=\"n\">205<\/td><td class=\"n\">102<\/td><td class=\"n\">$92,900<\/td><td class=\"n\">$39,814<\/td><\/tr><tr><td>Jackson County<\/td><td class=\"n\">1,863<\/td><td class=\"n\">1,583<\/td><td class=\"n\">186<\/td><td class=\"n\">93<\/td><td class=\"n\">$84,559<\/td><td class=\"n\">$36,240<\/td><\/tr><tr><td>Pepin County<\/td><td class=\"n\">1,564<\/td><td class=\"n\">1,329<\/td><td class=\"n\">156<\/td><td class=\"n\">78<\/td><td class=\"n\">$71,002<\/td><td class=\"n\">$30,430<\/td><\/tr><tr><td>Burnett County<\/td><td class=\"n\">1,346<\/td><td class=\"n\">1,144<\/td><td class=\"n\">135<\/td><td class=\"n\">67<\/td><td class=\"n\">$61,088<\/td><td class=\"n\">$26,181<\/td><\/tr><tr><td>Florence County<\/td><td class=\"n\">797<\/td><td class=\"n\">677<\/td><td class=\"n\">80<\/td><td class=\"n\">40<\/td><td class=\"n\">$36,183<\/td><td class=\"n\">$15,507<\/td><\/tr><tr><td>Forest County<\/td><td class=\"n\">692<\/td><td class=\"n\">588<\/td><td class=\"n\">69<\/td><td class=\"n\">35<\/td><td class=\"n\">$31,403<\/td><td class=\"n\">$13,458<\/td><\/tr><tr><td>Iron County<\/td><td class=\"n\">672<\/td><td class=\"n\">571<\/td><td class=\"n\">67<\/td><td class=\"n\">34<\/td><td class=\"n\">$30,524<\/td><td class=\"n\">$13,082<\/td><\/tr><tr><td>Menominee County<\/td><td class=\"n\">477<\/td><td class=\"n\">406<\/td><td class=\"n\">48<\/td><td class=\"n\">24<\/td><td class=\"n\">$21,668<\/td><td class=\"n\">$9,286<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"wyoming\"><summary>Wyoming Spend Data<\/summary><div class=\"sds-state-body\"><h3>Wyoming Spend Data<\/h3><div><ul class=\"sds-summary\"><li><strong>2026 total spend:<\/strong> $10.57 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $26.47 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 163,001<\/li><li><strong>2026 male fan accounts:<\/strong> 138,551 accounts &amp; $8.99 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 16,300 accounts &amp; $1.06 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 8,150 accounts &amp; $528,587 spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $7.40 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $3.17 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $232,806<\/li><li><strong>National rank (per-capita):<\/strong> #11<\/li><li><strong>National rank (total):<\/strong> #48<\/li><li><strong>Change vs FY2025:<\/strong> +14.8%<\/li><li><strong>Cities in dataset:<\/strong> 0<\/li><li><strong>Counties in dataset:<\/strong> 23<\/li><\/ul><p class=\"small\">No city-level data available for this state \u2014 county data only.<\/p><p class=\"sds-table-title\" id=\"counties-in-wyoming-23\">Counties in Wyoming (23), ranked by spend per 10,000 adults<\/p><div class=\"table-wrap\"><table><thead><tr><th>State rank<\/th><th>County<\/th><th class=\"n\">FY2026 spend<\/th><th class=\"n\">FY2026 \/ 10k<\/th><th class=\"n\">YoY<\/th><th class=\"n\">FY2025 spend<\/th><th class=\"n\">3-year total FY23\u201325<\/th><th class=\"n\">Nat\u2019l rank (per-capita)<\/th><th class=\"n\">Nat\u2019l rank (total)<\/th><\/tr><\/thead><tbody><tr><td class=\"r\">1<\/td><td>Sweetwater County<\/td><td class=\"n\">$1.46 million<\/td><td class=\"n\">$351,709<\/td><td class=\"n up\">+29.0%<\/td><td class=\"n\">$1.13 million<\/td><td class=\"n\">$2.80 million<\/td><td class=\"n\">25<\/td><td class=\"n\">581<\/td><\/tr><tr><td class=\"r\">2<\/td><td>Washakie County<\/td><td class=\"n\">$297,764<\/td><td class=\"n\">$278,990<\/td><td class=\"n up\">+49.8%<\/td><td class=\"n\">$198,753<\/td><td class=\"n\">$368,502<\/td><td class=\"n\">125<\/td><td class=\"n\">1666<\/td><\/tr><tr><td class=\"r\">3<\/td><td>Carbon County<\/td><td class=\"n\">$383,575<\/td><td class=\"n\">$264,310<\/td><td class=\"n up\">+8.8%<\/td><td class=\"n\">$352,561<\/td><td class=\"n\">$1.05 million<\/td><td class=\"n\">193<\/td><td class=\"n\">1448<\/td><\/tr><tr><td class=\"r\">4<\/td><td>Natrona County<\/td><td class=\"n\">$1.47 million<\/td><td class=\"n\">$231,458<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$1.34 million<\/td><td class=\"n\">$4.02 million<\/td><td class=\"n\">466<\/td><td class=\"n\">576<\/td><\/tr><tr><td class=\"r\">5<\/td><td>Laramie County<\/td><td class=\"n\">$1.88 million<\/td><td class=\"n\">$231,392<\/td><td class=\"n up\">+9.1%<\/td><td class=\"n\">$1.72 million<\/td><td class=\"n\">$5.01 million<\/td><td class=\"n\">467<\/td><td class=\"n\">485<\/td><\/tr><tr><td class=\"r\">6<\/td><td>Converse County<\/td><td class=\"n\">$252,408<\/td><td class=\"n\">$229,987<\/td><td class=\"n up\">+8.4%<\/td><td class=\"n\">$232,900<\/td><td class=\"n\">$662,801<\/td><td class=\"n\">494<\/td><td class=\"n\">1793<\/td><\/tr><tr><td class=\"r\">7<\/td><td>Goshen County<\/td><td class=\"n\">$216,757<\/td><td class=\"n\">$226,034<\/td><td class=\"n up\">+4.3%<\/td><td class=\"n\">$207,801<\/td><td class=\"n\">$537,542<\/td><td class=\"n\">537<\/td><td class=\"n\">1915<\/td><\/tr><tr><td class=\"r\">8<\/td><td>Park County<\/td><td class=\"n\">$536,633<\/td><td class=\"n\">$224,302<\/td><td class=\"n up\">+28.6%<\/td><td class=\"n\">$417,353<\/td><td class=\"n\">$1.10 million<\/td><td class=\"n\">560<\/td><td class=\"n\">1173<\/td><\/tr><tr><td class=\"r\">9<\/td><td>Platte County<\/td><td class=\"n\">$139,189<\/td><td class=\"n\">$224,057<\/td><td class=\"n up\">+5.5%<\/td><td class=\"n\">$131,919<\/td><td class=\"n\">$353,265<\/td><td class=\"n\">565<\/td><td class=\"n\">2199<\/td><\/tr><tr><td class=\"r\">10<\/td><td>Niobrara County<\/td><td class=\"n\">$26,476<\/td><td class=\"n\">$223,310<\/td><td class=\"n up\">+31.5%<\/td><td class=\"n\">$20,138<\/td><td class=\"n\">$45,465<\/td><td class=\"n\">577<\/td><td class=\"n\">2866<\/td><\/tr><tr><td class=\"r\">11<\/td><td>Hot Springs County<\/td><td class=\"n\">$64,242<\/td><td class=\"n\">$222,705<\/td><td class=\"n up\">+31.8%<\/td><td class=\"n\">$48,740<\/td><td class=\"n\">$112,178<\/td><td class=\"n\">587<\/td><td class=\"n\">2598<\/td><\/tr><tr><td class=\"r\">12<\/td><td>Teton County<\/td><td class=\"n\">$385,570<\/td><td class=\"n\">$221,357<\/td><td class=\"n up\">+9.9%<\/td><td class=\"n\">$350,810<\/td><td class=\"n\">$1.06 million<\/td><td class=\"n\">607<\/td><td class=\"n\">1445<\/td><\/tr><tr><td class=\"r\">13<\/td><td>Lincoln County<\/td><td class=\"n\">$343,708<\/td><td class=\"n\">$220,312<\/td><td class=\"n up\">+39.2%<\/td><td class=\"n\">$246,909<\/td><td class=\"n\">$624,000<\/td><td class=\"n\">626<\/td><td class=\"n\">1543<\/td><\/tr><tr><td class=\"r\">14<\/td><td>Sublette County<\/td><td class=\"n\">$130,340<\/td><td class=\"n\">$219,829<\/td><td class=\"n up\">+30.6%<\/td><td class=\"n\">$99,814<\/td><td class=\"n\">$248,549<\/td><td class=\"n\">637<\/td><td class=\"n\">2240<\/td><\/tr><tr><td class=\"r\">15<\/td><td>Johnson County<\/td><td class=\"n\">$118,397<\/td><td class=\"n\">$216,346<\/td><td class=\"n up\">+27.6%<\/td><td class=\"n\">$92,810<\/td><td class=\"n\">$250,379<\/td><td class=\"n\">701<\/td><td class=\"n\">2292<\/td><\/tr><tr><td class=\"r\">16<\/td><td>Campbell County<\/td><td class=\"n\">$760,523<\/td><td class=\"n\">$212,609<\/td><td class=\"n up\">+2.6%<\/td><td class=\"n\">$741,312<\/td><td class=\"n\">$2.36 million<\/td><td class=\"n\">759<\/td><td class=\"n\">933<\/td><\/tr><tr><td class=\"r\">17<\/td><td>Weston County<\/td><td class=\"n\">$68,037<\/td><td class=\"n\">$211,512<\/td><td class=\"n up\">+9.4%<\/td><td class=\"n\">$62,165<\/td><td class=\"n\">$136,734<\/td><td class=\"n\">777<\/td><td class=\"n\">2577<\/td><\/tr><tr><td class=\"r\">18<\/td><td>Fremont County<\/td><td class=\"n\">$606,685<\/td><td class=\"n\">$211,033<\/td><td class=\"n up\">+29.3%<\/td><td class=\"n\">$469,303<\/td><td class=\"n\">$1.11 million<\/td><td class=\"n\">783<\/td><td class=\"n\">1085<\/td><\/tr><tr><td class=\"r\">19<\/td><td>Sheridan County<\/td><td class=\"n\">$493,558<\/td><td class=\"n\">$209,102<\/td><td class=\"n up\">+23.6%<\/td><td class=\"n\">$399,258<\/td><td class=\"n\">$1.59 million<\/td><td class=\"n\">815<\/td><td class=\"n\">1248<\/td><\/tr><tr><td class=\"r\">20<\/td><td>Crook County<\/td><td class=\"n\">$75,360<\/td><td class=\"n\">$208,587<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$68,294<\/td><td class=\"n\">$214,715<\/td><td class=\"n\">827<\/td><td class=\"n\">2533<\/td><\/tr><tr><td class=\"r\">21<\/td><td>Uinta County<\/td><td class=\"n\">$283,993<\/td><td class=\"n\">$208,097<\/td><td class=\"n up\">+10.3%<\/td><td class=\"n\">$257,416<\/td><td class=\"n\">$780,311<\/td><td class=\"n\">833<\/td><td class=\"n\">1698<\/td><\/tr><tr><td class=\"r\">22<\/td><td>Big Horn County<\/td><td class=\"n\">$108,247<\/td><td class=\"n\">$198,664<\/td><td class=\"n up\">+8.4%<\/td><td class=\"n\">$99,814<\/td><td class=\"n\">$291,987<\/td><td class=\"n\">1012<\/td><td class=\"n\">2352<\/td><\/tr><tr><td class=\"r\">23<\/td><td>Albany County<\/td><td class=\"n\">$474,700<\/td><td class=\"n\">$190,316<\/td><td class=\"n down\">-7.6%<\/td><td class=\"n\">$513,665<\/td><td class=\"n\">$1.74 million<\/td><td class=\"n\">1277<\/td><td class=\"n\">1274<\/td><\/tr><\/tbody><\/table><\/div><p class=\"sds-table-title\">Fan accounts &amp; spend mix \u2014 Wyoming counties (23), ranked by fan accounts<\/p><p class=\"small\">Same national mix on every county: 85\/10\/5 gender. 70% of spend is PPV, tips and messages; 30% is subscriptions. Accounts follow FY2026 spend share.<\/p><div class=\"table-wrap wide-table\"><table><thead><tr><th>County<\/th><th class=\"n\">Est. accounts<\/th><th class=\"n\">Men<\/th><th class=\"n\">Women<\/th><th class=\"n\">Other<\/th><th class=\"n\">Spend on PPV, tips &amp; messages<\/th><th class=\"n\">Spend on subscriptions<\/th><\/tr><\/thead><tbody><tr><td>Laramie County<\/td><td class=\"n\">28,917<\/td><td class=\"n\">24,580<\/td><td class=\"n\">2,892<\/td><td class=\"n\">1,446<\/td><td class=\"n\">$1.31 million<\/td><td class=\"n\">$562,644<\/td><\/tr><tr><td>Natrona County<\/td><td class=\"n\">22,653<\/td><td class=\"n\">19,255<\/td><td class=\"n\">2,265<\/td><td class=\"n\">1,133<\/td><td class=\"n\">$1.03 million<\/td><td class=\"n\">$440,759<\/td><\/tr><tr><td>Sweetwater County<\/td><td class=\"n\">22,525<\/td><td class=\"n\">19,146<\/td><td class=\"n\">2,253<\/td><td class=\"n\">1,126<\/td><td class=\"n\">$1.02 million<\/td><td class=\"n\">$438,271<\/td><\/tr><tr><td>Campbell County<\/td><td class=\"n\">11,726<\/td><td class=\"n\">9,967<\/td><td class=\"n\">1,173<\/td><td class=\"n\">586<\/td><td class=\"n\">$532,366<\/td><td class=\"n\">$228,157<\/td><\/tr><tr><td>Fremont County<\/td><td class=\"n\">9,354<\/td><td class=\"n\">7,951<\/td><td class=\"n\">935<\/td><td class=\"n\">468<\/td><td class=\"n\">$424,679<\/td><td class=\"n\">$182,005<\/td><\/tr><tr><td>Park County<\/td><td class=\"n\">8,274<\/td><td class=\"n\">7,033<\/td><td class=\"n\">827<\/td><td class=\"n\">414<\/td><td class=\"n\">$375,643<\/td><td class=\"n\">$160,990<\/td><\/tr><tr><td>Sheridan County<\/td><td class=\"n\">7,610<\/td><td class=\"n\">6,468<\/td><td class=\"n\">761<\/td><td class=\"n\">380<\/td><td class=\"n\">$345,491<\/td><td class=\"n\">$148,067<\/td><\/tr><tr><td>Albany County<\/td><td class=\"n\">7,319<\/td><td class=\"n\">6,221<\/td><td class=\"n\">732<\/td><td class=\"n\">366<\/td><td class=\"n\">$332,290<\/td><td class=\"n\">$142,410<\/td><\/tr><tr><td>Teton County<\/td><td class=\"n\">5,945<\/td><td class=\"n\">5,053<\/td><td class=\"n\">594<\/td><td class=\"n\">297<\/td><td class=\"n\">$269,899<\/td><td class=\"n\">$115,671<\/td><\/tr><tr><td>Carbon County<\/td><td class=\"n\">5,914<\/td><td class=\"n\">5,027<\/td><td class=\"n\">591<\/td><td class=\"n\">296<\/td><td class=\"n\">$268,502<\/td><td class=\"n\">$115,072<\/td><\/tr><tr><td>Lincoln County<\/td><td class=\"n\">5,299<\/td><td class=\"n\">4,505<\/td><td class=\"n\">530<\/td><td class=\"n\">265<\/td><td class=\"n\">$240,596<\/td><td class=\"n\">$103,112<\/td><\/tr><tr><td>Washakie County<\/td><td class=\"n\">4,591<\/td><td class=\"n\">3,902<\/td><td class=\"n\">459<\/td><td class=\"n\">230<\/td><td class=\"n\">$208,435<\/td><td class=\"n\">$89,329<\/td><\/tr><tr><td>Uinta County<\/td><td class=\"n\">4,379<\/td><td class=\"n\">3,722<\/td><td class=\"n\">438<\/td><td class=\"n\">219<\/td><td class=\"n\">$198,795<\/td><td class=\"n\">$85,198<\/td><\/tr><tr><td>Converse County<\/td><td class=\"n\">3,892<\/td><td class=\"n\">3,308<\/td><td class=\"n\">389<\/td><td class=\"n\">195<\/td><td class=\"n\">$176,685<\/td><td class=\"n\">$75,722<\/td><\/tr><tr><td>Goshen County<\/td><td class=\"n\">3,342<\/td><td class=\"n\">2,841<\/td><td class=\"n\">334<\/td><td class=\"n\">167<\/td><td class=\"n\">$151,730<\/td><td class=\"n\">$65,027<\/td><\/tr><tr><td>Platte County<\/td><td class=\"n\">2,146<\/td><td class=\"n\">1,824<\/td><td class=\"n\">215<\/td><td class=\"n\">107<\/td><td class=\"n\">$97,432<\/td><td class=\"n\">$41,757<\/td><\/tr><tr><td>Sublette County<\/td><td class=\"n\">2,010<\/td><td class=\"n\">1,708<\/td><td class=\"n\">201<\/td><td class=\"n\">100<\/td><td class=\"n\">$91,238<\/td><td class=\"n\">$39,102<\/td><\/tr><tr><td>Johnson County<\/td><td class=\"n\">1,826<\/td><td class=\"n\">1,552<\/td><td class=\"n\">183<\/td><td class=\"n\">91<\/td><td class=\"n\">$82,878<\/td><td class=\"n\">$35,519<\/td><\/tr><tr><td>Big Horn County<\/td><td class=\"n\">1,669<\/td><td class=\"n\">1,419<\/td><td class=\"n\">167<\/td><td class=\"n\">83<\/td><td class=\"n\">$75,773<\/td><td class=\"n\">$32,474<\/td><\/tr><tr><td>Crook County<\/td><td class=\"n\">1,162<\/td><td class=\"n\">988<\/td><td class=\"n\">116<\/td><td class=\"n\">58<\/td><td class=\"n\">$52,752<\/td><td class=\"n\">$22,608<\/td><\/tr><tr><td>Weston County<\/td><td class=\"n\">1,049<\/td><td class=\"n\">892<\/td><td class=\"n\">105<\/td><td class=\"n\">52<\/td><td class=\"n\">$47,626<\/td><td class=\"n\">$20,411<\/td><\/tr><tr><td>Hot Springs County<\/td><td class=\"n\">991<\/td><td class=\"n\">842<\/td><td class=\"n\">99<\/td><td class=\"n\">50<\/td><td class=\"n\">$44,970<\/td><td class=\"n\">$19,273<\/td><\/tr><tr><td>Niobrara County<\/td><td class=\"n\">408<\/td><td class=\"n\">347<\/td><td class=\"n\">41<\/td><td class=\"n\">20<\/td><td class=\"n\">$18,533<\/td><td class=\"n\">$7,943<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/details><details class=\"sds-state\" id=\"district-of-columbia\"><summary>District of Columbia Spend Data (city only)<\/summary><div class=\"sds-state-body\"><h3>District of Columbia Spend Data (city only)<\/h3><div><ul class=\"sds-summary\"><li><strong>City:<\/strong> Washington<\/li><li><strong>2026 total spend:<\/strong> $16.77 million<\/li><li><strong>3-year spend (FY2023\u2013FY2025):<\/strong> $49.55 million<\/li><li><strong>2026 estimated fan accounts:<\/strong> 258,569<\/li><li><strong>2026 male fan accounts:<\/strong> 219,784 accounts &amp; $14.3 million spend<\/li><li><strong>2026 female fan accounts:<\/strong> 25,857 accounts &amp; $1.68 million spend<\/li><li><strong>2026 other fan accounts:<\/strong> 12,928 accounts &amp; $838,498 spend<\/li><li><strong>2026 spend on PPV, tips &amp; messages:<\/strong> $11.7 million (70%)<\/li><li><strong>2026 spend on subscriptions:<\/strong> $5.03 million (30%)<\/li><li><strong>2026 spend per 10k adults:<\/strong> $304,363<\/li><li><strong>National city rank (per-capita):<\/strong> #55<\/li><li><strong>National city rank (total):<\/strong> #30<\/li><li><strong>Change vs FY2025:<\/strong> -2.5%<\/li><\/ul><p class=\"small\">D.C. is not in the 50-state control file for FY2026. County coverage does not include the District.<\/p><\/div><\/div><\/details><h2 id=\"methodology\">Methodology<\/h2><p><em>How we estimated historical OnlyFans spending around the world and forecast FY2026<\/em><\/p><p>OnlyFans does not publish fan spending for individual countries, states, cities or counties. To estimate where that spending takes place, we built a financial model combining:<\/p><ol><li>Fenix International\u2019s audited financial accounts<\/li><li>Google Ads API search demand by location<\/li><li>Google\u2019s TimesFM 3.0 time-series forecasting model<\/li><\/ol><p>Fenix International\u2019s accounts establish how much money fans spent. Google search data provides a consistent basis for estimating where demand was located. OnlyGuider then uses Google TimesFM 3.0 to forecast the accounts-anchored historical series forward into FY2026.<\/p><p>The analysis covers:<\/p><ul><li>216 countries<\/li><li>98 major worldwide cities<\/li><li>50 US states<\/li><li>167 US cities<\/li><li>3,091 US counties<\/li><\/ul><p>All financial years follow Fenix International\u2019s December-to-November reporting period.<\/p><h3 id=\"methodology-1-the-financial-foundation\">1. The financial foundation<\/h3><p>The financial foundation is the annual group accounts filed by OnlyFans\u2019 parent company, Fenix International Limited, at UK Companies House.<\/p><p>Our principal measure is Gross Site Volume, or GSV. This represents the total amount spent by fans before OnlyFans deducts its platform share and pays the remainder to creators.<\/p><p>This is distinct from Fenix\u2019s reported revenue:<\/p><ul><li>Gross Site Volume represents total fan spending.<\/li><li>Fenix revenue represents the amount retained by the platform.<\/li><li>Creator payments represent the balance distributed to creators.<\/li><\/ul><p>The purpose of this report is to estimate where fans spent money on OnlyFans. We therefore allocate Gross Site Volume rather than only the revenue retained by the platform.<\/p><p>We reconstructed an accounts-anchored historical series for:<\/p><ul><li>FY2022<\/li><li>FY2023<\/li><li>FY2024<\/li><li>FY2025<\/li><\/ul><p>This provides a consistent four-year foundation for most publication geographies and the FY2026 forecast. County publication histories cover FY2023\u2013FY2025, while audited financial and control series can contain up to five annual observations.<\/p><h3 id=\"methodology-2-fenixs-three-geographic-revenue-buckets\">2. Fenix\u2019s three geographic revenue buckets<\/h3><p>Fenix reports its business across three broad geographic markets:<\/p><ol><li>United States<\/li><li>United Kingdom and Europe<\/li><li>Rest of the world<\/li><\/ol><p>These disclosures are critical because search interest does not convert into spending at an identical rate everywhere.<\/p><p>A search in the United States cannot automatically be assumed to have the same financial value as a search in a country with lower disposable income, weaker payment infrastructure or more restricted access to OnlyFans.<\/p><p>For each financial year, we use Fenix\u2019s reported geographic revenue proportions to divide global Gross Site Volume into three corresponding spending pools.<\/p><p>This ensures that the model reflects the geographic structure of Fenix\u2019s reported business before any money is distributed between individual locations.<\/p><p>For FY2026, the forecast spending controls are:<\/p><div class=\"table-wrap\"><table><thead><tr><th>Geographic market<\/th><th class=\"n\">FY2026 forecast GSV<\/th><\/tr><\/thead><tbody><tr><td>United States<\/td><td class=\"n\">$5.2555 billion<\/td><\/tr><tr><td>United Kingdom and Europe<\/td><td class=\"n\">$2.0034 billion<\/td><\/tr><tr><td>Rest of the world<\/td><td class=\"n\">$1.3022 billion<\/td><\/tr><tr><td>Worldwide<\/td><td class=\"n\">$8.5611 billion<\/td><\/tr><\/tbody><\/table><\/div><p>These are financial control totals. Google search demand is used to distribute each pool between locations; it does not override the total amount available for allocation.<\/p><h3 id=\"methodology-3-why-we-use-one-universal-search-signal\">3. Why we use one universal search signal<\/h3><p>OnlyFans does not disclose fan spending at country, state, city or county level. We therefore require a consistent geographic indicator of consumer demand.<\/p><p>We use location-matched Google search volume for one term:<\/p><p>OnlyFans<\/p><p>The data is obtained through the Google Ads API and aligned to Fenix\u2019s December-to-November financial year.<\/p><p>Using one keyword is a deliberate methodological decision\u2014not a shortcut.<\/p><p>During development, we tested substantially larger keyword baskets constructed around apparent commercial intent. These included discovery phrases, category searches and other terms informed by proprietary revenue data.<\/p><p>The larger keyword baskets produced almost no statistically meaningful improvement over the geographic distribution identified by the principal OnlyFans brand search. They did, however, introduce considerably more methodological uncertainty.<\/p><h4 id=\"the-problem-with-complex-keyword-baskets\">The problem with complex keyword baskets<\/h4><p>Large keyword baskets can be influenced by:<\/p><ul><li>Subjective decisions about which searches indicate an intention to spend.<\/li><li>Selection bias when including or excluding particular categories.<\/li><li>Different terminology and search behaviour between countries.<\/li><li>Translation and language inconsistencies.<\/li><li>Spelling variations and closely related queries being counted more than once.<\/li><li>Changes in the composition of the basket between reporting periods.<\/li><li>Proprietary weighting systems that cannot be independently inspected.<\/li><li>Retrospective adjustments that make a model appear more precise without proving that it is more accurate.<\/li><\/ul><p>More keywords do not automatically create better evidence. A model containing thousands of selected and weighted terms may appear sophisticated while introducing thousands of additional opportunities for interpretation and bias.<\/p><h4 id=\"why-the-onlyfans-brand-is-the-strongest-signal\">Why the OnlyFans brand is the strongest signal<\/h4><p>The strongest and most consistent indicator was also the simplest: the OnlyFans brand itself.<\/p><p>Like Google, Nike or Coca-Cola, OnlyFans is a globally recognised brand. Its name does not need to be translated to retain its identity or meaning.<\/p><p>A search for \u201cOnlyFans\u201d refers to the same identifiable platform whether it is made in London, Los Angeles, S\u00e3o Paulo or Tokyo.<\/p><p>This gives the analysis one demand signal that is:<\/p><ul><li>Globally recognisable<\/li><li>Consistently defined<\/li><li>Available across markets<\/li><li>Directly attributable to the platform<\/li><li>Resistant to subjective keyword selection<\/li><li>Comparable between locations<\/li><li>Comparable between financial years<\/li><li>Straightforward to understand<\/li><li>Capable of being independently reproduced<\/li><\/ul><p>We therefore concluded that the single global brand term provided the cleanest and most defensible foundation for measuring relative OnlyFans demand.<\/p><p>A Google search is not treated as proof of a transaction. Search volume determines the relative geographic distribution of demand after the amount of spending has been established from Fenix International\u2019s accounts.<\/p><h3 id=\"methodology-4-turning-search-demand-into-estimated-spending\">4. Turning search demand into estimated spending<\/h3><p>The model separates two questions:<\/p><h4 id=\"how-much-did-fans-spend\">How much did fans spend?<\/h4><p>This is established by Fenix International\u2019s accounts.<\/p><h4 id=\"where-was-that-demand-concentrated\">Where was that demand concentrated?<\/h4><p>This is estimated using location-matched OnlyFans search demand from the Google Ads API.<\/p><p>For each fiscal year, we compare the spending assigned to each Fenix geographic bucket with the total Google search demand measured across the same geographic area.<\/p><p>This produces an implied Revenue per Search, or RPS:<\/p><p>Revenue per Search = Accounts-anchored spending \u00f7 Matched Google search demand<\/p><p>The relevant RPS is then applied to the search volume recorded for each location:<\/p><p>Estimated location spend = Location search demand \u00d7 Relevant Revenue per Search<\/p><p>Countries compete for spending within their appropriate Fenix geographic bucket. This prevents a market from being assigned an unrealistic share of global spending solely because it generates a large number of searches.<\/p><p>The approach deliberately avoids asking search data to do something it cannot do. Search measures the relative distribution of demand; Fenix\u2019s financial accounts determine the money.<\/p><h3 id=\"methodology-5-worldwide-country-estimates\">5. Worldwide country estimates<\/h3><p>Countries are assigned to one of the three Fenix geographic buckets:<\/p><ul><li>United States<\/li><li>United Kingdom and Europe<\/li><li>Rest of the world<\/li><\/ul><p>Within each bucket, a country\u2019s share of spending is determined by its share of matched OnlyFans search demand.<\/p><p>The country estimates are then reconciled so that:<\/p><ul><li>Countries in the United States bucket sum to the United States control.<\/li><li>Countries in the UK and Europe bucket sum to the UK and Europe control.<\/li><li>Countries in the rest-of-world bucket sum to the rest-of-world control.<\/li><li>All countries together sum to worldwide Gross Site Volume.<\/li><\/ul><p>This preserves Fenix\u2019s reported geographic structure while allowing Google demand to determine the estimated distribution within each market.<\/p><h3 id=\"methodology-6-worldwide-city-estimates\">6. Worldwide city estimates<\/h3><p>Worldwide cities are modelled using location-matched Google Ads API search demand.<\/p><p>A city\u2019s search demand is evaluated in the context of its country and relevant geographic spending pool. This prevents cities in financially different markets from being valued using one universal global conversion rate.<\/p><p>Cities are presented as supplemental estimates because Fenix does not publish city-level financial controls.<\/p><p>Where a US city appears in both the worldwide and dedicated United States reports, the dedicated US-city result is authoritative.<\/p><p>This rule applies to every published historical and forecast value:<\/p><ul><li>FY2022 Spend<\/li><li>FY2022 spend per 10,000 adults<\/li><li>FY2023 Spend<\/li><li>FY2023 spend per 10,000 adults<\/li><li>FY2024 Spend<\/li><li>FY2024 spend per 10,000 adults<\/li><li>FY2025 Spend<\/li><li>FY2025 spend per 10,000 adults<\/li><li>FY2026 TimesFM 3.0 Spend<\/li><li>FY2026 spend per 10,000 adults<\/li><\/ul><p>New York in the worldwide report is explicitly matched to New York City in the dedicated US report.<\/p><p>This ensures that the same US city cannot carry different figures in different publications.<\/p><h3 id=\"methodology-7-the-dedicated-united-states-model\">7. The dedicated United States model<\/h3><p>The United States is modelled separately because it is OnlyFans\u2019 largest disclosed geographic market and has sufficient search coverage to support more detailed analysis.<\/p><p>The US spending pool is distributed across:<\/p><ul><li>US states<\/li><li>US cities<\/li><li>US counties<\/li><\/ul><p>The dedicated model uses matched Google demand to estimate the geographic distribution of US fan spending.<\/p><h4 id=\"states\">States<\/h4><p>State estimates are reconciled so that all states together equal the United States financial control.<\/p><h4 id=\"cities-methodology\">Cities<\/h4><p>The dedicated US-city model is the canonical source for all published US-city figures, including cities that also appear in the worldwide report.<\/p><p>Cities are supplemental geographic estimates and are not added together to represent total US spending because the selected cities do not form a complete, mutually exclusive national hierarchy.<\/p><h4 id=\"counties\">Counties<\/h4><p>County estimates are reconciled to their corresponding state totals. This means:<\/p><ul><li>Counties within a state sum to that state\u2019s spending estimate.<\/li><li>States sum to the United States control.<\/li><li>The United States control remains tied to the Fenix geographic bucket.<\/li><\/ul><h3 id=\"methodology-8-spend-per-10-000-adults\">8. Spend per 10,000 adults<\/h3><p>Total spending naturally favours places with larger populations. We therefore also calculate spending relative to the adult population:<\/p><p>Spend per 10,000 adults = Estimated spend \u00f7 Adult population \u00d7 10,000<\/p><p>The adult population is used because OnlyFans is an adults-only platform.<\/p><p>The two measures answer different questions:<\/p><ul><li>Total spend identifies the largest estimated markets.<\/li><li>Spend per 10,000 adults identifies where spending appears most concentrated relative to population.<\/li><\/ul><p>The per-10,000 measure allows markets of different sizes to be compared without allowing population alone to determine the rankings.<\/p><h3 id=\"methodology-9-county-level-smoothing\">9. County-level smoothing<\/h3><p>Raw per-capita rankings can become unstable in counties with small populations.<\/p><p>A relatively small amount of estimated spending divided by a very small adult population can produce an extreme spend-per-10,000 figure. This may reflect denominator volatility rather than a genuinely exceptional local market.<\/p><p>County-level spend per 10,000 adults is therefore adjusted using empirical Bayesian smoothing.<\/p><p>The observed county rate is blended with its state-level rate according to the size of the county\u2019s adult population:<\/p><ul><li>Smaller counties receive more influence from the state rate.<\/li><li>Larger counties remain dominated by their own observed estimate.<\/li><li>Genuine large-market differences are retained.<\/li><li>Extreme results caused primarily by tiny denominators are reduced.<\/li><\/ul><p>Smoothing affects only the county spend-per-10,000 measure. It does not alter estimated total county spending.<\/p><h3 id=\"fy2026-timesfm-3-0-forecast\">FY2026 TimesFM 3.0 Forecast<\/h3><h4 id=\"what-is-timesfm-and-why-did-we-use-it\">What is TimesFM and why did we use it?<\/h4><p>TimesFM (Time Series Foundation Model) is a 330-million-parameter time-series foundation model developed by Google Research. Rather than being trained only on OnlyFans data, TimesFM 3.0 was pretrained across more than one trillion real-world and synthetic time points from many forecasting settings. That broad pretraining gives it a library of general temporal patterns before it encounters any OnlyFans series.<\/p><p>OnlyGuider used the model zero-shot. In plain English, we did not train a new model on four years of OnlyFans figures, choose a growth rate by hand, draw a straight-line extrapolation through the history or ask TimesFM to repeat the latest year. We supplied each genuine accounts-anchored history to the pinned model and asked for the next annual observation.<\/p><p>This is particularly useful when the available histories are short. A bespoke deep-learning model cannot be credibly learned from only two to five annual observations. A pretrained foundation model starts with patterns learned elsewhere and applies them consistently to the series in front of it. That does not create missing evidence or remove short-history uncertainty, but it is a stronger starting point than pretending the small OnlyFans dataset is enough to train a complex model from scratch.<\/p><p>These qualities made TimesFM 3.0 a useful candidate for a systematic forecast from short histories; they do not prove that it is universally superior. OnlyGuider remains the analyst rather than Google\u2019s tool. Sections 11 and 12 provide the pinned technical specification, forecast outputs, benchmark evidence, hierarchy checks, editorial decision and limitations.<\/p><h3 id=\"methodology-10-why-fy2026-must-be-forecast-separately\">10. Why FY2026 must be forecast separately<\/h3><p>Fenix International\u2019s latest available accounts cover the financial year ending 30 November 2025.<\/p><p>They establish what happened in FY2025. They do not report what will happen in FY2026.<\/p><p>A publication presented as FY2026 therefore needs a genuine forward estimate, not a historical total relabelled as a future result.<\/p><ul><li>Simply carrying FY2025 forward would assume no change in worldwide spending, regional growth or market momentum.<\/li><li>One financial observation also cannot show whether a movement is persistent, temporary, accelerating or reversing.<\/li><li>OnlyGuider therefore reconstructed accounts-anchored annual histories before forecasting the next financial year. Section 11 explains exactly what the model received and produced; section 13 explains why the broader methodology was rebuilt.<\/li><\/ul><h3 id=\"methodology-11-how-timesfm-3-0-was-used\">11. How TimesFM 3.0 was used<\/h3><p>OnlyGuider produced the FY2026 forecast using Google\u2019s TimesFM 3.0 pretrained time-series foundation model.<\/p><p>TimesFM 3.0 received the genuine accounts-anchored annual histories and was asked to predict one next annual observation. Most publication geographies use FY2022\u2013FY2025, counties use FY2023\u2013FY2025, and audited financial or control series can provide up to five observations.<\/p><p>No synthetic history was used. The benchmark and final forecasts used each series\u2019 true available annual context, ranging from two to five prior observations.<\/p><p>For the final forecast, the model received those annual histories\u2014not raw search data, a predetermined FY2026 target or the separate $8.368 billion search-elasticity estimate\u2014and independently produced the next value. The approaches were not blended.<\/p><h4 id=\"technical-specification\">Technical specification<\/h4><p>Inference ran on CPU with input normalisation, symmetric averaging, positive clipping and quantile-order correction. The point forecast is the median, the model does not emit a separate mean, and nine deciles run from P10 to P90.<\/p><p>OnlyGuider\u2019s worldwide median forecast is $8.5611 billion in FY2026 Gross Site Volume. TimesFM 3.0 emitted P10 of $8.2909 billion and P90 of $8.8300 billion. The corresponding geographic controls are:<\/p><div class=\"table-wrap\"><table><thead><tr><th>Geographic market<\/th><th class=\"n\">FY2026 forecast GSV<\/th><\/tr><\/thead><tbody><tr><td>United States<\/td><td class=\"n\">$5.2555 billion<\/td><\/tr><tr><td>United Kingdom and Europe<\/td><td class=\"n\">$2.0034 billion<\/td><\/tr><tr><td>Rest of the world<\/td><td class=\"n\">$1.3022 billion<\/td><\/tr><tr><td>Worldwide<\/td><td class=\"n\">$8.5611 billion<\/td><\/tr><\/tbody><\/table><\/div><h3 id=\"methodology-12-how-the-forecast-was-tested-and-checked\">12. How the forecast was tested and checked<\/h3><p>A forecast is not credible merely because its model is sophisticated. OnlyGuider evaluated TimesFM 3.0 against known historical outcomes and checked the publication hierarchy. The evidence was mixed, as follows.<\/p><p>The comparison uses Weighted Absolute Percentage Error (WAPE). WAPE adds the absolute forecast errors and divides them by the total actual values, so larger series carry more weight. Lower percentages indicate greater accuracy; for example, 4.4% WAPE means the combined errors were about 4.4% of the actual total.<\/p><p>Compared with TimesFM 2.5, TimesFM 3.0 reduced financial WAPE from 10.5% to 4.4%, country WAPE from 11.1% to 8.6%, and worldwide-city WAPE from 12.5% to 10.4%. The previous generation retained lower historical error for states, dedicated US cities and counties.<\/p><ul><li>On the three available global Gross Site Volume folds, TimesFM 3.0 recorded 4.5% WAPE versus 10.2% for the previous generation, although simple drift was slightly better at 4.2%. With only two prior observations, TimesFM 3.0 behaved almost identically to drift.<\/li><li>Regions were proportionally reconciled to the worldwide median. Countries were reconciled to their regional controls, states to the United States control, and counties to their corresponding state totals. Countries, states and counties therefore publish reconciled points.<\/li><li>Worldwide and dedicated US cities remain supplemental and publish raw points. Where a US city appears in both files, the dedicated US-city result overrides every historical and forecast value; New York maps explicitly to New York City.<\/li><li>All 617 reconciliation and quantile-order checks passed, with zero rejected series. Raw forecasts remain available in the audit pack.<\/li><li>Despite that mixed tier-level evidence, OnlyGuider chose one TimesFM 3.0 generation for all five FY2026 publications to keep them consistent and comparable. This was an editorial consistency decision, not a choice compelled by the benchmark or a claim that TimesFM 3.0 won every local backtest.<\/li><li>The $8.2909 billion\u2013$8.8300 billion P10\u2013P90 range is a model sensitivity band, not a calibrated 80% confidence interval. Coverage was under-calibrated on very short histories, and the $8.5611 billion median is a modelled estimate, not a guaranteed outcome.<\/li><\/ul><h3 id=\"methodological-revision\">Methodological Revision<\/h3><h3 id=\"methodology-13-why-we-rebuilt-the-onlyfans-wrapped-model\">13. Why we rebuilt the OnlyFans Wrapped model<\/h3><p>An earlier OnlyGuider explainer used approximately $7.2 billion of FY2024 Gross Site Volume as its financial anchor. Its central case assumed a roughly one-for-one relationship: if search fell by a given percentage, fan spending would fall by about the same percentage.<\/p><p>Previous geographic editions also placed greater weight on traffic attribution, large intent-based keyword groups, proprietary conversion assumptions and estimated differences in traffic quality between locations.<\/p><ul><li>With United States searches for \u201conlyfans\u201d down about 20%, that approach projected FY2025 Gross Site Volume of approximately $5.7 billion\u2014about 21% below the FY2024 anchor.<\/li><li>Fenix subsequently reported FY2025 Gross Site Volume of $7.765 billion, up 7.6% from $7.216 billion in FY2024.<\/li><li>The earlier $5.7 billion figure was an OnlyGuider model estimate, not a Fenix result. It missed the direction of the reported movement and understated the eventual FY2025 total by approximately $2.1 billion.<\/li><li>That outcome showed why a fall in top-of-funnel search interest cannot, by itself, be translated directly into an equal fall in platform spending. Existing fans can continue to subscribe, tip or buy paid content even while fewer people search for the brand.<\/li><\/ul><p>OnlyGuider therefore rebuilt the methodology after the FY2025 accounts became available. Search remains a geographic demand proxy, but it no longer dictates the worldwide forecast through a one-for-one growth assumption.<\/p><p>The revision was driven by the following evidence and design changes.<\/p><h4 id=\"the-fy2025-result-exposed-the-limit-of-a-search-linked-topline-forecast\">The FY2025 result exposed the limit of a search-linked topline forecast<\/h4><p>Search demand and spending can move in opposite directions. The FY2025 result provided a direct observed example: brand search fell while reported Gross Site Volume rose.<\/p><p>The revised forecast learns from a multi-year series of reported, accounts-anchored financial outcomes rather than applying the latest search movement to one pinned financial year.<\/p><h4 id=\"fenixs-geographic-reporting-provides-a-stronger-financial-structure\">Fenix\u2019s geographic reporting provides a stronger financial structure<\/h4><p>Fenix\u2019s division of revenue into the United States, UK and Europe, and rest of the world provides a direct financial basis for separating markets with substantially different commercial characteristics.<\/p><p>This is stronger than attempting to infer the complete worldwide allocation from website traffic or search demand alone.<\/p><h4 id=\"complex-keyword-baskets-did-not-materially-improve-the-result\">Complex keyword baskets did not materially improve the result<\/h4><ul><li>OnlyGuider tested larger keyword baskets based on apparent commercial intent and proprietary revenue information.<\/li><li>They made almost no statistically meaningful difference to the geographic distribution produced by the principal OnlyFans brand search.<\/li><li>Their additional complexity did, however, create more opportunities for:<\/li><\/ul><ul><li>Selection bias and duplicate demand<\/li><li>Language inconsistency and subjective weighting<\/li><li>Interpretative error and results that could not be independently reproduced<\/li><\/ul><p>OnlyGuider therefore replaced those baskets with one consistent, globally recognised brand signal.<\/p><h4 id=\"a-longer-reported-history-replaces-the-single-year-anchor\">A longer reported history replaces the single-year anchor<\/h4><p>OnlyGuider reconstructed FY2022\u2013FY2025 so that FY2026 could be forecast from a consistent historical trajectory rather than a search-adjusted version of the immediately preceding total.<\/p><p>Fenix\u2019s accounts now determine the financial history and controls; matched brand search distributes that spending within the appropriate hierarchy; and OnlyGuider uses TimesFM 3.0 to forecast the annual histories forward.<\/p><h3 id=\"methodology-14-what-changed\">14. What changed<\/h3><p>The revised methodology:<\/p><ol><li>Uses Fenix International\u2019s accounts as the financial source of truth.<\/li><li>Allocates Gross Site Volume rather than only Fenix\u2019s retained revenue.<\/li><li>Divides worldwide spending into Fenix\u2019s three geographic markets.<\/li><li>Uses one globally consistent OnlyFans brand-search signal.<\/li><li>Removes dependence on opaque traffic-quality adjustments.<\/li><li>Avoids large, subjective keyword baskets.<\/li><li>Reconstructs a consistent historical series from FY2022.<\/li><li>Keeps reported historical results separate from future predictions.<\/li><li>Uses TimesFM 3.0 to generate a genuine FY2026 forecast.<\/li><li>Reconciles countries, regions, states and counties to their financial controls.<\/li><li>Uses one canonical source for US cities across every publication.<\/li><li>Applies automated checks to prevent conflicting values from being published.<\/li><\/ol><h3 id=\"methodology-15-what-the-analysis-does-and-does-not-claim\">15. What the analysis does and does not claim<\/h3><p>This report is an estimate of the geographic distribution of OnlyFans spending.<\/p><p>It is anchored to reported financial results, but Fenix does not publish audited GSV for every country, state, city or county. Those detailed location figures remain modelled estimates.<\/p><p>The methodology does not claim that:<\/p><ul><li>Every Google search becomes an OnlyFans purchase.<\/li><li>Search volume is a private transaction record.<\/li><li>Every location has an identical conversion rate.<\/li><li>Individual country or city estimates have been audited by Fenix.<\/li><li>The FY2026 forecast is guaranteed.<\/li><\/ul><p>Instead, the methodology uses clearly separated evidence:<\/p><ul><li>Fenix\u2019s accounts establish how much was spent.<\/li><li>Fenix\u2019s geographic disclosures establish the regional financial structure.<\/li><li>Google Ads API search data estimates where demand was concentrated.<\/li><li>OnlyGuider uses TimesFM 3.0 to forecast the accounts-anchored series into FY2026.<\/li><li>Reconciliation checks ensure that the geographic results remain consistent with their financial controls.<\/li><\/ul><p>The objective is not to create an appearance of precision through unnecessary complexity.<\/p><p>It is to use the fewest assumptions necessary to produce a transparent, reproducible and financially grounded estimate of OnlyFans spending around the world.<\/p><h3 id=\"methodology-16-fan-accounts-the-number-we-start-from\">16. Fan accounts \u2014 the number we start from<\/h3><p>Fenix International commented to the FT that OnlyFans has <strong>132 million \u201cactive\u201d fan accounts<\/strong> out of 437 million overall fan accounts. That is the first time OnlyFans has revealed exactly how many fan accounts are active and generating revenue for the company \u2014 roughly 30% of registered accounts.<\/p><p>OnlyGuider takes that 132 million and places it on the same locations already published in OnlyFans Wrapped 2026, using OnlyGuider\u2019s FY2026 spend forecast.<\/p><h3 id=\"methodology-17-how-a-location-gets-its-accounts\">17. How a location gets its accounts<\/h3><p>A location\u2019s estimated accounts are its share of worldwide FY2026 OnlyFans spend, applied to 132 million.<\/p><p><em>Location accounts = 132 million \u00d7 location FY2026 spend \u00f7 $8.561 billion<\/em><\/p><p>The United States, the United Kingdom and every other country in the spend file are treated the same way. U.S. states add up to the U.S. total. U.S. counties add up to their state, and so to the U.S. total.<\/p><p>Worldwide spend in the 2026 forecast is $8.561 billion. That implies about $65 of spend per account. That rate is the same in every location. OnlyGuider does not model a different ticket size by country.<\/p><h3 id=\"methodology-18-worked-examples\">18. Worked examples<\/h3><div class=\"table-wrap\"><table><thead><tr><th>Location<\/th><th>FY2026 spend<\/th><th>Share of world<\/th><th>Est. accounts<\/th><\/tr><\/thead><tbody><tr><td>United States<\/td><td class=\"n\">$5.256 billion<\/td><td class=\"n\">61%<\/td><td class=\"n\">81.0 million<\/td><\/tr><tr><td>United Kingdom<\/td><td class=\"n\">$420 million<\/td><td class=\"n\">4.9%<\/td><td class=\"n\">6.48 million<\/td><\/tr><tr><td>Atlanta<\/td><td class=\"n\">$42.6 million<\/td><td class=\"n\">0.50%<\/td><td class=\"n\">658,000<\/td><\/tr><\/tbody><\/table><\/div><p>Atlanta\u2019s 658,000 is a share of the 132 million, not a headcount of people who live inside the city limits.<\/p><h3 id=\"methodology-19-gender-and-how-the-money-is-spent\">19. Gender and how the money is spent<\/h3><p>OnlyGuider analysis of over 58 million OnlyFans transactions puts the OnlyFans audience at about <strong>85% men, 10% women and 5% other<\/strong>, and about <strong>70% of spend on pay-per-view, tips and messages<\/strong> rather than the monthly subscription.<\/p><p>OnlyGuider applies those two splits evenly to every location. They describe the worldwide mix. They are not a local survey of New York or Finland.<\/p><h3 id=\"methodology-20-what-fan-accounts-are-not\">20. What fan accounts are not<\/h3><p>It is not a census of residents. 132 million is \u201cactive accounts\u201d, not unique adults. One person can hold more than one account.<\/p><p>Search is not applied a second time. Search already did its job when the spend file was built.<\/p><h3 id=\"methodology-21-fan-account-sources\">21. Fan-account sources<\/h3><p>Account stock: Fenix International, 132 million active fan accounts, reported to the <a href=\"https:\/\/www.ft.com\/content\/8472a7c3-64bb-4526-9aea-9c98c1af0e2a\" target=\"_blank\" rel=\"noopener\">Financial Times<\/a>.<\/p><p>Spend map: OnlyGuider, OnlyFans Wrapped 2026. FY2026 forecast produced with Google TimesFM 3.0 from Fenix accounts and Google Ads API demand.<\/p><p>Adult population: the same adult denominators used in OnlyFans Wrapped 2026.<\/p><p>Gender and product mix: applied worldwide at 85 \/ 10 \/ 5 and 70 \/ 30.<\/p><h2 id=\"copyright\">Copyright &amp; Attribution<\/h2><p><a href=\"https:\/\/onlyguider.com\/blog\/u-s-onlyfans-spending-by-state-city-2026\/\">Onlyfans U.S Spend 2026<\/a> \u00a9 2026 by <a href=\"https:\/\/onlyguider.com\/\">Onlyguider<\/a> is licensed under <a href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\" rel=\"noopener\" target=\"_blank\">CC BY 4.0<\/a><\/p><\/article>\n<script>\n(function () {\n  function openTarget() {\n    var id = (location.hash || '').replace(\/^#\/, '');\n    if (!id) return;\n    var el = document.getElementById(id);\n    if (!el) return;\n    var details = el.closest ? el.closest('details') : null;\n    if (el.tagName && el.tagName.toLowerCase() === 'details') details = el;\n    if (details) details.open = true;\n    try { el.scrollIntoView({block: 'start'}); } catch (e) {}\n  }\n  if (document.readyState === 'loading') document.addEventListener('DOMContentLoaded', openTarget);\n  else openTarget();\n  window.addEventListener('hashchange', openTarget);\n})();\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>OnlyGuider forecasts the U.S. will spend $5.256 billion on OnlyFans in 2026 \u2014 an 8.9% growth vs 2025, and 61% of the worldwide platform. OnlyGuider also reveals U.S. fans have spent $13.848 billion on OnlyFans in the last 3 years (2023, 2024 &amp; 2025). This report, updated for 2026, ranks all 50 U.S. states, 167&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1514,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[3,5,6,4,1],"tags":[],"ppma_author":[13],"class_list":["post-3305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics","category-data","category-data-study-research","category-onlyfans","category-uncategorized","author-sam_pierce"],"taxonomy_info":{"category":[{"value":3,"label":"Statistics"},{"value":5,"label":"Data"},{"value":6,"label":"Data Study Research"},{"value":4,"label":"OnlyFans"},{"value":1,"label":"Uncategorized"}],"author":[{"value":13,"label":"Sam Pierce"}]},"featured_image_src_large":["https:\/\/onlyguider.com\/blog\/wp-content\/uploads\/2026\/01\/U.S-Onlyfans-Spend-by-State-City-2025.jpeg",1024,683,false],"author_info":{"display_name":"Sam Pierce","author_link":"https:\/\/onlyguider.com\/blog\/author\/sam_pierce\/"},"comment_info":1,"category_info":[{"term_id":3,"name":"Statistics","slug":"statistics","term_group":0,"term_taxonomy_id":3,"taxonomy":"category","description":"","parent":0,"count":17,"filter":"raw","cat_ID":3,"category_count":17,"category_description":"","cat_name":"Statistics","category_nicename":"statistics","category_parent":0},{"term_id":5,"name":"Data","slug":"data","term_group":0,"term_taxonomy_id":5,"taxonomy":"category","description":"","parent":0,"count":26,"filter":"raw","cat_ID":5,"category_count":26,"category_description":"","cat_name":"Data","category_nicename":"data","category_parent":0},{"term_id":6,"name":"Data Study Research","slug":"data-study-research","term_group":0,"term_taxonomy_id":6,"taxonomy":"category","description":"","parent":0,"count":23,"filter":"raw","cat_ID":6,"category_count":23,"category_description":"","cat_name":"Data Study Research","category_nicename":"data-study-research","category_parent":0},{"term_id":4,"name":"OnlyFans","slug":"onlyfans","term_group":0,"term_taxonomy_id":4,"taxonomy":"category","description":"","parent":0,"count":28,"filter":"raw","cat_ID":4,"category_count":28,"category_description":"","cat_name":"OnlyFans","category_nicename":"onlyfans","category_parent":0},{"term_id":1,"name":"Uncategorized","slug":"uncategorized","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":45,"filter":"raw","cat_ID":1,"category_count":45,"category_description":"","cat_name":"Uncategorized","category_nicename":"uncategorized","category_parent":0}],"tag_info":false,"authors":[{"term_id":13,"user_id":3,"is_guest":0,"slug":"sam_pierce","display_name":"Sam Pierce","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/24b77bbfed1c5d6865553a23d735f0d061382899337e316f5b4f046a653b4188?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/posts\/3305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/comments?post=3305"}],"version-history":[{"count":9,"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/posts\/3305\/revisions"}],"predecessor-version":[{"id":3395,"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/posts\/3305\/revisions\/3395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/media\/1514"}],"wp:attachment":[{"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/media?parent=3305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/categories?post=3305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/tags?post=3305"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/onlyguider.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=3305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}