{"id":2106,"date":"2026-02-11T12:14:33","date_gmt":"2026-02-11T12:14:33","guid":{"rendered":"https:\/\/onlyguider.com\/blog\/?p=2106"},"modified":"2026-02-18T12:05:47","modified_gmt":"2026-02-18T12:05:47","slug":"new-york-state-spent-167-1-million-on-onlyfans-in-2025-every-county-ranked","status":"publish","type":"post","link":"https:\/\/onlyguider.com\/blog\/new-york-state-spent-167-1-million-on-onlyfans-in-2025-every-county-ranked\/","title":{"rendered":"THE BIG FAPPLE: How New York State Spent $167.1 Million on OnlyFans in 2025 – Every County & 42 Cities Ranked"},"content":{"rendered":"\n
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Comprehensive analysis of all 62 NY counties and 42 cities shows Manhattan dominates total spend, but small upstate communities lead per-capita<\/strong><\/h3>\n\n\n\n

New York State spent an estimated $167.1 million<\/strong> on OnlyFans in 2025, according to the first comprehensive state-level spending analysis by Onlyfans search engine Onlyguider.<\/p>\n\n\n\n

While Manhattan predictably led in total dollars spent ($38.0 million), the county-by-county and city-by-city breakdown reveals surprising patterns across the Empire State: Watertown \u2013 a city of 24,000 near Fort Drum \u2013 leads all cities in per-capita spending, outpacing New York City by nearly 3x. Oswego County ranks #2 statewide despite having just 118,000 residents. And wealthy Westchester suburbs show dramatically lower engagement than working-class upstate communities.<\/p>\n\n\n\n

The analysis, based on OnlyGuider’s 2025 Wrapped report<\/a>, examined spending across all 62 New York counties and 42 major cities, providing the most detailed geographic breakdown yet of how Americans consume adult content online.<\/p>\n\n\n\n

STATE-LEVEL OVERVIEW: $167.1M Across 62 Counties<\/strong><\/h2>\n\n\n\n

Total state spending:<\/strong> $167,100,000
State population:<\/strong> 19,677,151
Average per 10,000 residents:<\/strong> $84,128<\/p>\n\n\n\n

<\/p>\n\n\n\n

MANHATTAN: Dominance Without Per-Capita Leadership<\/h2>\n\n\n\n

Total Spending Leader: $38M<\/h3>\n\n\n\n

New York County (Manhattan)<\/strong> led all 62 counties with $37,975,500<\/strong> in total spending \u2013 but that massive sum still represents less than 23% of statewide spending, despite Manhattan’s economic and cultural dominance.<\/p>\n\n\n\n

More surprising: When adjusted for population, Manhattan’s $228,677 per 10,000 residents<\/strong> ranks it #1 statewide in per-capita spending \u2013 but its lead is slim. Small upstate counties trail closely, and at the city level, Manhattan gets beaten decisively.<\/p>\n\n\n\n

NYC Borough Breakdown: $63.4M Total<\/h3>\n\n\n\n

All Five Boroughs Combined:<\/strong> $63,439,617 (38.0% of state)<\/p>\n\n\n\n

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  1. Manhattan<\/strong> \u2013 $37,975,500 ($228,677\/10k)<\/li>\n\n\n\n
  2. Queens<\/strong> \u2013 $15,956,500 ($68,872\/10k)<\/li>\n\n\n\n
  3. Brooklyn<\/strong> \u2013 $14,676,100 ($55,542\/10k)<\/li>\n\n\n\n
  4. Bronx<\/strong> \u2013 $6,347,033 ($45,836\/10k)<\/li>\n\n\n\n
  5. Staten Island<\/strong> \u2013 $3,160,583 ($63,439\/10k)<\/li>\n<\/ol>\n\n\n\n

    Key Finding:<\/strong> Manhattan alone ($38M) accounts for 60% of NYC’s total and 22.7% of the entire state. Its per-capita rate is 2.3x the NYC average, 2.7x the state average, and 5x the Bronx.<\/p>\n\n\n\n

    New York City (The Big Fapple): $87.2M<\/h3>\n\n\n\n

    When measured as a single city, New York City<\/strong> spent $87,240,000<\/strong> on OnlyFans models<\/a> \u2013 the highest total spending of any municipality. However, its per-capita rate of $99,086 per 10,000 residents<\/strong> ranks it just 12th among the 42 cities analyzed<\/strong>.<\/p>\n\n\n\n

    Understanding the Data Difference:<\/strong> The total spending for New York City ($87.2M) is higher than the combined sum of the five boroughs ($63.4M) due to the Google Ads API geographic hierarchy used in this analysis. In Google’s system, “New York City” acts as a parent category. While it includes all five boroughs, it also captures a significant volume of traffic that Google identifies as being within city limits but cannot precisely map to a specific borough (e.g., Manhattan or Brooklyn) due to privacy settings or limited GPS signals.<\/p>\n\n\n\n

    “Think of New York City as a giant bucket and the boroughs as five smaller jars inside it,” explains Sam Pierce, CEO of OnlyGuider. “While most of the money lands in the jars, about $24 million landed in the bucket but missed the jars. We know that money was spent inside the city, but because of how we’re attributing revenue to search volume, we couldn’t pin some of it to a specific neighborhood, so it only shows up in the ‘City’ total.”<\/p>\n\n\n\n

    Therefore, the City total ($87.2M) represents the most accurate “all-in” figure<\/strong> for New York City spending, whereas the borough breakdown ($63.4M) only accounts for traffic where a specific sub-location could be 100% verified.<\/p>\n\n\n\n

    New York City’s five boroughs accounted for $63.4 million<\/strong> (38.0% of state total), while the remaining 57 upstate counties combined for $103.7 million<\/strong> (62.0%). The 42 cities analyzed represent $116.9 million<\/strong> in spending.<\/p>\n\n\n\n

    “Manhattan drives NYC’s total, but it’s not even the highest per-capita when you look city-by-city,” said Onlyguider CEO Sam Pierce. “Watertown, Albany, and Buffalo all significantly outspend NYC on a per-person basis… but NYC is the number 1 spending city in the entire world on Onlyfans, so it shall forever now be known as The Big Fapple. Immature, possibly — accurate, absolutely.”<\/p>\n\n\n\n

    FOCUS: WATERTOWN \u2013 #1 City Per-Capita in New York<\/strong><\/h2>\n\n\n\n

    The analysis’s most striking finding: Watertown<\/strong>, a city of 24,196 residents in Jefferson County near Fort Drum, ranks #1 among all 42 analyzed cities<\/strong> in per-capita OnlyFans spending.<\/p>\n\n\n\n

    Watertown’s Numbers:<\/strong><\/p>\n\n\n\n